YOSHIMOTO KOGYO Group's Business Model
YOSHIMOTO KOGYO Group’s Business Model YOSHIMOTO KOGYO CO.,LTD Corporate & Financial Strategy Feb-2009 YOSHIMOTO KOGYO Group Corporate Strategy Mission of the YOSHIMOTO KOGYO Group 「 To contribute to society as an association of creators」 Goa l o f t he YOSHIMOTO KOGYO Group 「 To be the leading content producing company through a foundation on talent management 」 1 YOSHIMOTO KOGYO Group’s Vertically Integrated Business Model Market/Consumers (Example) Business Revenue Toyota responds promptly to the external flow flow environment. For instance, new market Theaters,「YOSHIMOTO THEATERS」(BB), R&C entryyp in response to the op pgening of the Eastern European market or growth in the Distributions & ① MUGENDAI Hall (Japan’s first broadband studio) Chinese market (Æ This corresponds to Contents ② NGK, LUMINE the YOSHIMOTO, etc. YOSHIMOTO KOGYO’s broadband (theater 365 days per year) market entry). Another example, Providers ③ Sponsored Contents embarking on such new-type vehicle design as SUVs (Æ This corresponds to YOSHIMOTO KOGYO’s development of paid content and sponsored content business models). Programs for Terrestrial TV/BS/CS, etc. However, this does not mean that Toyota Contents (over 2,700 per year), Packaged Media is transforming its fundamental business Productions model. Program requests from America, Europe and Asia The reason Toyota is capable of responding in the above fields is because strength in automobile development and manufacturing are Toyota fundamentals. In the case of YOSHIMOTO KOGYO, Talent, Artists, Athlete these fundamental strengths are talent Management & management and content production. Infrastructure Sanshi Katsura, Sanma Akashiya, Downtown, Shinsuke Shimada, DliDeveloping an ditdid introducing new cars f or Fayray, Takashi Saito, Kosuke Fukutome, etc., new markets.
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