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2020. Godina STRATEGIJA RAZVOJA TURIZMA Općine

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2020. Godina STRATEGIJA RAZVOJA TURIZMA Općine Strategija razvoja turizma Općine Tounj KARLOVAČKA ŽUPANIJA O P Ć I N A T O U NJ STRATEGIJA RAZVOJA TURIZMA 2018.-2025. godine. Tounj, 2019. Strategija razvoja turizma Općine Tounj NAZIV PROJEKTA: Strategija razvoja turizma Općine Tounj DATUM: Ožujak, 2018. NARUČITELJ: Općina Tounj IZVOĐAČI: Adria Bonus d.o.o. Poreč SURADNJA: Sveučilište Josip Juraj Strossmayer iz Osijeka VODITELJI PROJEKTA: prof. dr. sc. Zdenko Tomčić SURADNICI NA PROJEKTU: doc. dr. sc. Berislav Bolfek dr. sc. Anita Ilak Peršurić doc. dr. sc. Linda Juraković Stevo Žufić, dipl.oec dr. sc. Zoran Jeremić Krešo Alihodžić, oec Lektura: Nina Brečević, mag. educ. philol. croat. et mag. educ. hist. 2 Strategija razvoja turizma Općine Tounj Sadržaj: 1. UVOD .................................................................................................................................... 1 1.1. Cilj ................................................................................................................................... 1 1.2 Metodologija .................................................................................................................... 2 1.3. Integralni pristup ( koncept ) izradi Strategije razvoja turizma Općina Tounj ............... 3 2. RESURSI I DJELATNOSTI .............................................................................................. 6 2.1 Lokacija i površina Karlovačke županije i Općine Tounj ................................................ 6 2.2. Prirodni resursi .............................................................................................................. 18 2.2.1 Reljef i klima ........................................................................................................... 18 2.2.2. Biljni i životinjski svijet ......................................................................................... 18 2.3. Vodno bogatstvo ........................................................................................................... 20 2.4. Povijesni i kulturni resursi ............................................................................................. 20 2.5. Infrastruktura ................................................................................................................. 21 2.5.1. Prometnice .............................................................................................................. 21 2.5.2.Vodoopskrba ........................................................................................................... 21 2.5.3. Elektroopskrba ....................................................................................................... 22 2.5.4. Plinovod ................................................................................................................. 22 2.5.5. Telekomunikacijski promet .................................................................................... 22 2.6. Komunalna djelatnost .................................................................................................... 22 2.6.1. Gospodarenje otpadom ........................................................................................... 22 2.7. Društvene djelatnosti ..................................................................................................... 23 2.7.1. Predškolski odgoj i obrazovanje ............................................................................ 23 2.7.2. Kultura .................................................................................................................... 23 2.7.3. Sport ....................................................................................................................... 27 2.7.4. Zdravstvo ................................................................................................................ 27 2.8. Gospodarstvo ................................................................................................................. 27 2.8.1.Turizam i ugostiteljstvo ........................................................................................... 28 2.8.2. Poljoprivreda .......................................................................................................... 29 2.8.3. Industrija ................................................................................................................. 29 3.SWOT ANALIZA ................................................................................................................. 34 4. RAZVOJNO - PLANSKA OPREDJELJENJA ................................................................... 35 4.1. Europski sustav ............................................................................................................. 35 4.2. Strategija razvoja turizma Republike Hrvatske do 2020. god. ...................................... 36 4.3. Master plan turizma Karlovačke županije .................................................................... 37 4.4. Prostorni planovi Županije ......................................................................................... 40 4.5. Prostorni planovi Općine ............................................................................................. 43 4.6. Strategija ukupnog razvoja Općina Tounj ..................................................................... 46 5. POTICAJNE MJERE, KREDITNE LINIJE, OSTALI IZVORI FINANCIRANJA ........... 50 5.1. Prikaz stanja ............................................................................................................. 50 5.2. Investicijsko okruženje .................................................................................................. 51 5.3. Korištenje EU fondova .................................................................................................. 51 6. GLOBALNA DRUŠTVENO-EKONOMSKA KRETANJA ............................................. 51 7. OBILJEŽJA POTRAŽNJE I PONUDE ............................................................................... 53 7.1. Obilježja turističke ponude destinacije ......................................................................... 54 7.1.1. Opis elemenata stanja postojeće ponude – konkurentnosti: .................................. 54 7.1.2. Obilježja turističke potražnje u destinaciji ............................................................. 58 8. TRŽIŠNI ELEMENTI ......................................................................................................... 59 8.1. Tržišna pozicija turizma na prostoru destinacije ........................................................... 60 3 Strategija razvoja turizma Općine Tounj 8.1.1. Tržišna kretanja i trendovi ...................................................................................... 61 8.1.2. Neusklađenost ponude i potražnje ......................................................................... 63 9. RAZVOJNE MOGUĆNOSTI .............................................................................................. 67 9.1. Razvojne mogućnosti .................................................................................................... 67 9.2. Mogući pravci razvoja ................................................................................................... 68 10. RAZVOJNA STRATEGIJA I CILJEVI ............................................................................ 73 10.1. Vizija – odabrana varijanta ......................................................................................... 73 10.2. Odabrani model razvoja .............................................................................................. 74 10.3. Najznačajniji ciljevi razvoja ........................................................................................ 74 11. POBOLJŠANJE PONUDE I NOVI PROIZVODI ( integralni pristup) ........................... 77 11.1. Poboljšanje postojećeg stanja ...................................................................................... 77 11.2. Novi proizvodi ( ponuda ) ........................................................................................... 79 12. DESTINACIJSKI MENADŽMENT I MARKETING ...................................................... 84 12.1. Destinacijski menadžment Općine .............................................................................. 84 12.2. Destinacijski marketing Općine .................................................................................. 85 12.2.1. Brendiranje destinacije ......................................................................................... 86 12.2.2 Sustav upravljanja turizmom ................................................................................ 87 13. PLAN PROVEDBE .......................................................................................................... 89 14. SAŽETAK .......................................................................................................................... 93 15. IZVORI .............................................................................................................................. 95 4 Strategija razvoja turizma Općine Tounj 1. UVOD Razvoj turizma ovisi o ekonomskim i društvenim kretanjima u nacionalnim i međunarodnim okvirima. Stoga njegov razvoj treba biti usklađen s dugoročnom nacionalnom politikom, politikama srodnih područja i sektora, ali i politikama Europske unije. S dobro artikuliranom vizijom, prepoznatim strateškim područjima i jasnim planom djelovanja, turizam se treba, inicijalno, uklopiti u postojeće strateške smjernice te, postupno, utjecati na kreiranje budućih nacionalnih i europskih
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