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Sneakers, pop-up stores for marathon Brands race to Boston
Donna Goodison Sunday, April 03, 2016
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MMF Industries Mobile … Travel Safe Lock Box … Athletic brands are releasing Boston-themed sneakers and setting up pop-up stores $90.00 $19.95 $14.95 as they gear up for the 120th running of the Boston Marathon on April 18.
The Hub’s own New Balance has released two new limited-edition Boston-inspired running shoes: the Fresh Foam Zante V2 Boston and the Fresh Foam 1080 Boston.
RELATEDCredit: Courtesy ARTICLES photo Brooks Running Co.'s blue Nantucket Adrenaline GTS 16 sneakers
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NEWS Educators claim racial bias exists in BPS New Balance designed both sneakers with “varsity-inspired” colors to give hat tilts to discipline the Hub’s many colleges. Boston features prominently on the outside of the sneakers 319 shares and insoles, which have an outline of Massachusetts with a heart marking the city. ENTERTAINMENT ‘Scandal’-less boycott by fans The shoelace aglets are imprinted with the words “Run” and “Boston.” 282 shares
NEWS Seattle’s Brooks Running Co. started sales Friday of limited-edition Nantucket-themed Cops: She tried to sell Trump-branded heroin versions of its Adrenaline GTS 16 shoe. The sneakers are designed to pay tribute to 254 shares Boston and the popular island destination’s coastal culture and seafaring roots. They come in two plaids of Nantucket red, white and blue, with a lobster on the shoelace MARKET SUMMARY AND locks, a sailboat and whale on the heels, and an anchor on the sockliners. INVESTMENTS
Enter Symbol or Company Two local running apparel companies also are taking advantage of Boston’s biggest running event of the year with popup stores in the Back Bay, under landlord Jamestown Properties’ “Run Boston Shop Boston” initiative.
Wellesley-based Tracksmith’s temporary showroom and runners’ lounge at 899 Boylston St. is inspired by this year’s marathon grand marshal, Roberta “Bobbi” Gibb. In 1966, Gibb became the first woman to run and finish the Boston Marathon — as an Nasdaq 4891.80 -22.75 (-0.46%) unregistered participant because a women’s division was not sanctioned until 1972. S&P 500 2066.13 -6.65 (-0.32%) Gibb also finished first among women in 1967 and 1968. NYSE 10182.99 -36.97 (-0.36%)
Gold 1217.30 -6.20 (-0.51%) Tracksmith’s store will showcase its spring performance clothing and the limited- Oil 35.64 -1.15 (-3.13%) edition Bobbi, women’s training shorts inspired by the pair Gibb wore for her 1966 10Y Yield 1.780 -0.02 (-0.84%) race. The store also will include an art gallery with the first public exhibition of Gibb’s paintings and sculptures, which explore her 1966 run. Quotes delayed at least 20 mins.
The store debuts Wednesday and will remain open through May 8.
Allston-based Janji’s 3,000-square-foot popup store, at 144 Newbury St., also will be open through May 8.
Both stores will host events, including midnight runs, guest running clubs, book signings, pasta parties, film screenings and fitness classes.
AUTHORS Donna Goodison for Boston Herald Enter Symbol or Company @dgoodison
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