Ap-24® Anti-Plaque Fluoride Toothpaste Whitening Fluoride Toothpaste

NU SKIN® PRODUCT INFORMATION PAGE

AP-24® ANTI-PLAQUE FLUORIDE TOOTHPASTE WHITENING FLUORIDE TOOTHPASTE

SYSTEM OVERVIEW The AP-24® Oral Care System is a revolutionary, scien- tifically advanced line of oral health care products that helps provide antiplaque protection.

ap-24® anti-plaque fluoride toothpaste FREQUENTLY ASKED QUESTIONS What is the RDA of AP-24® Anti-Plaque Fluoride PRODUCT OVERVIEW Toothpaste? Prevents plaque buildup. This cavity-fighting formula RDA (Radioactive Dentin Abrasion) is the scale used to features a patented plaque-fighting agent that helps measure relative abrasivity of toothpastes. This scale remove plaque and debris as you brush. The gentle for- starts at 0 and is openended. It’s generally agreed that 1 mula freshens breath with vanilla mint and leaves a clean, any product that falls below 250 is considered safe for fresh-mouth feeling that lasts all day. everyday use. The RDA value of AP-24® Anti-Plaque Fluoride Toothpaste is between 70 and 80, which is con- BENEFITS sidered very mild. • Removes plaque during brushing. Which ingredient helps remove plaque from the teeth? • Leaves a clean, just-brushed feeling that lasts. The abrasive system used in this AP-24® toothpaste • Gentle to teeth and mild to gums. consists of dicalcium phosphate. • Helps loosen and remove debris. Are AP-24® products ADA approved? KEY INGREDIENTS AP-24® products are not ADA (American Dental • AP- 24®—a patented plaque-fighting agent of medical- Association) approved. The ADA is a private, nongov- grade dimethicone and surfactants. AP-24® is a long ernmental organization that charges a yearly fee for use chain that can wrap around teeth and hold tightly to leave of its name. There are no requirements for dentists to your mouth feeling slicker and fresher longer. use ADA products, nor is ADA approval required to • Dicalcium phosphate—a mild abrasive that gently loos- indicate a quality product. ens and removes debris. • Sodium monofluorophosphate—approved form of fluo- INGREDIENTS ride that can be used to fight cavities. Active Ingredient: Sodium Monofluorophosphate .86% (0.15% w/v fluoride ion). USAGE/APPLICATION Inactive Ingredients: Dicalcium Phosphate Dihydrate, Sor- Adults and children 2 years of age and older: Brush bitol, Water (Aqua), Glycerin, Cellulose Gum, Dimethicone,* teeth thoroughly, preferably after each meal or at least Poloxamer 338,* Poloxamer 407,* Titanium Dioxide, Sodium twice a day, or as directed by a dentist or physician. Saccharin, Sodium Lauryl Sulfate, Flavor. Instruct children under 6 years of age in good brushing * AP- 24® is a patented ultra-emulsion of medical grade, high molecular and rinsing habits (to minimize swallowing). Supervise weight dimethicone and surfactants (poloxamer 338 and poloxamer 407). children as necessary until capable of using without supervision. Children under 2 years of age: Consult a dentist or physician.

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PLEASE READ AND LOOK OVER THIS DRAFT CAREFULLY. NUMBER AND SEND VIA EMAIL ANY NECESSARY CHANGES. GBM Creative will not be held responsible for changes not marked and emailed to the group on this draft. note to gbm creative: Make sure to compare date and time stamp on this hard copy with the date and time of the digital file to insure changes are done to the correct document.   Initials Date  Initials Date  Creative Manager /2010 Research Scientist /2010 Designer /2010 Development Scientist /2010 Writer /2010 Legal Trademarks /2010 Regional Product Manager /2010 Legal Claims /2010 Packaging Engineer /2010 Regulatory /2010 Marketing /2010 QA Document Control /2010 AP-24® ANTI-PLAQUE FLUORIDE TOOTHPASTE WHITENING FLUORIDE TOOTHPASTE

ap-24® whitening fluoride toothpaste FREQUENTLY ASKED QUESTIONS What makes Nu Skin’s whitening technology different? PRODUCT OVERVIEW • No peroxides—they bleach teeth, but can weaken tooth Brightens and whitens teeth. AP-24® Whitening Fluoride enamel and irritate soft mouth tissues. Peroxides should Toothpaste lightens teeth without peroxide while pre- only be used in a professional setting. venting cavities and plaque formation. This gentle, vanil- • No harsh abrasives—they remove stains, but erode and la mint formula freshens breath and provides a clean, scratch teeth. just-brushed feeling that lasts all day. Will AP-24® Whitening Fluoride Toothpaste make my teeth whiter than they are naturally? BENEFITS No. AP-24® Whitening Fluoride Toothpaste is not an • Lightens teeth without harmful peroxides. oxidizing, bleaching agent (see above question). • Provides a long lasting, smooth, clean, fresh-mouth feeling. However, if your teeth are stained, darkened, or soiled • Refreshing, vanilla mint flavor. from various foods, tobacco, or drinks, AP-24® Whitening Fluoride Toothpaste will quickly remove the KEY INGREDIENTS stains and return your teeth to their light, natural color. • Proprietary blend of hydrated silica and alumina (aluminum oxide)—a unique combination of mild abrasives INGREDIENTS that polishes and smoothes teeth without eroding enamel. Active Ingredient: Sodium Monofluorophosphate .76% • AP- 24®—a patented plaque-fighting agent of medical- (0.13% w/v fluoride ion). grade dimethicone and surfactants. AP-24® is a long Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, 2 chain that can wrap around teeth and hold tightly to leave Aluminum Oxide, Glycerin, Tetrasodium Pyrophosphate, your mouth feeling slicker and fresher longer. Dimethicone,* Poloxamer 338,* Poloxamer 407,* PEG-12, • Sodium monofluorophosphate—approved form of fluo- Cellulose Gum, Titanium Dioxide, Sodium Saccharin, ride that can be used to fight cavities. Sodium Lauryl Sulfate, Flavor. * AP- 24® is a patented ultra-emulsion of medical grade, high molecular USAGE/APPLICATION weight dimethicone and surfactants (poloxamer 338 and poloxamer 407). Brush after each meal or at least twice a day, or as directed by a dentist or physician. You can also alternate with AP-24® Anti-Plaque Fluoride Toothpaste. Adults and children 6 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing). Supervise children as necessary until capable of using without supervision. Children under 2 years of age: consult a dentist or physician. WARNING: Keep out of reach of children under 6 years of age..

CLINICALS A stain reduction test was performed to determine the percent increase in tooth brightness. The whitening effects were measured after brushing with toothpaste. AP-24® Whitening Fluoride Toothpaste resulted in a 63 percent increase in tooth brightness.

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