ISSUE NUMBER 987 THE INDUSTRY'S NEWSPAPER APRIL 9, 1993 Survey Says Americans INSIDE: Not Keen On Radio News NEW SOURCE OF RTNDA's Bartlett disputes findings, says RADIO VENTURE poll is skewed in favor of TV, newspapers COMING CAPITAL Radio news gets low marks identified radio as a primary Stations may find financing for credibility when compared source of news. to television and newspapers, easier to come by - if For Granted according to a recently released Taken Congress approves a new Roper Organization survey RTNDA President David proposal to create a secondary commissioned by NAB and the Network Television Associa- Bartlett expressed skepticism loans. in market for small business tion. about radio's weak showing Page 4 According to the report, just 7% of Americans consider radio a kmsMt'ftww.fi's...'. yvwí:Sm.Xá3`v`satm8f <...,..:Wita°ai.'..Q,:: the most credible news media. News Notes That figure puts radio in a dis- GAUGING PERSONNEL White House Ready To tant third place behind televi- Radio news t ilea PERFORMANCE sion (56% ) and newspapers in credibility (22%) - and just ahead of mag- TV, papers a +e Today a manager's success Nominate Cook To FCC azines (4 %). preferred me pia must be measured in regards to Those numbers are based on At R &R's "She'd make a good chairper- survey participants' responses Radio 'inform ation' changes in the environment, the Tuesday dead- son," said Mutual Broadcasting to this question: "If you got con- product, and the inventory. Sales line, Washing- President Jack Clements. flicting or different reports of not traditional news? same news story from ra- consultant Shane Fox shows ton was burn- While Washington media the ing with ru- heavyweights and communica- dio, television, magazines, and you how to take these variables mors that the tions insiders expect quick ac- newspapers, which of the four the survey. Radio, he said, "is into account. Clinton White tion, sources familiar with the versions would you be most in- so ubiquitous" that Americans House was set House clined to believe ?" take the medium for granted Page 16 process said the White to tap Antoin- might hold Cook's nomination Radio also finished a distant and don't think about the ette "Toni" until it's ready to simultaneous- third behind the tube and print amount of information they re- MAMV,-**MVZO2e M.::301.0,1rieSIMORW:;; Cook it. Cook to serve ly tap its choice for the non - media when Roper polled par- ceive from as Chairman of the FCC. Democrat vacancy on the panel ticipants about their primary What's more, he added, radio AOR WAKEUP CALL 4). Cook, currently an advisor to (see DC Report, Page sources of news. More than two- provides a wealth of valuable Whether you're programming a the Senate Commerce Commit- In any case, Cook, who is thirds (69 %) mentioned TV as information - such as traffic, months pregnant, prob- the medium that provides most weather, entertainment up- classic rocker, mainstream AOR, tee, would be the first woman eight and the first black to head the ably wouldn't take office until of their news, while 43% said dates, and community event hard rocker, or adult progressive, Commission. Radio executives after a maternity leave that newspapers gave them the notices - that's oft-2n excluded definition of guest columnist /consultant Jon who know the 36- year -old Cook might run to midsummer. most information. Only 16% from the traditional this week expressed support for news. "Surveys like this aren't Sinton suggests you pick a her possible nomination, citing structured to reveal [how peo- niche and fill it creatively. her knowledge of industry ple value radio news]," said Bartlett. Page 32 issues, consensus -building abilities, and open-mindedness. Among other survey find- ings: Joyner Joins ABC Radio Only 6% of the participants identified radio as the medium MAKING A STATEMENT Urban radio superstar Tom Joyner, who has earned si>: million that helped them become "best KQLZ /Los Angeles frequent flier miles commuting daily betweer his KKDA -FMI From the latest in spoof liners to Dallas morning show and his WGCIIChicago afternoon RADIO NEWS /See Page 24 one -of -a -kind primary identifiers, Flips To Soft AC program, has elected to ground himself at ABC Radio Networks. ABC Exec. VP David Kantor, brings to our New Rock outlets offer some of According to "aTi Viacom AC KYSR, network a personality recognized nationally as the greatest Urban the most creative positioning talent on radio. He's a proven professional who wil be an exciting WRBQ -FM Heads statements in radio. WW1 form LMA addition to our lineup. We're proud to welcome him to ABC Radio Networks." Page 36 Any lingering questions con- For Country cerning Westwood One AOR Joyner will host a national morning show from Dallas, but it will KQLZ /Los Angeles's format not be affiliated with any of the ABC /SMN fulltime formats. Heritage CHR WRBQ -FM/ were answered last Friday Tampa became "Tampa Bay's (4/2) at 3pm, when the station New W- Garth" at t :05pm last IN THE NEWS... became Soft AC "EZ 100.3." Friday (4/2), a precursor to its *James Cochran becomes WW1, which last week agreed upcoming switch to a "Hot to sell the former "Pirate Ra- Country" format which, at Motown Sr. VP /R &B Promo dio" to Viacom for $40 million, R&R's presstime, was set to oc- Harvey Wells to VP /GM, has entered into an LMA with cur this week. Hot AC KYSR /Los Tim Menowsky, who came Seth Mason to Exec. VP Viacom Angeles. Most KQLZ staffers, aboard when Clear Channel at WSCR & WXRT /Chicago including PD Greg Stevens, purchased the stition from J.D. Spangler Gen'I Prog. have exited. Station Manager Edens last summer, remains Nancy Leichter remains with VP /GM. Recently bred PD Bri- PD Mgr., Dean McNeil new WW1, at least through the tran- an Thomas also stays with the at WUSN /Chicago sition. station. His Country experience in includes a stint with WITL /Lan- Page 3 The LMA will remain ef- fect until the FCC approves sing from 1977 -80. Debra Porte Bobier VP /GM KQLZ's sale (approximately 60- Commenting on the station's 90 days). KYSR will provide conversion, Thomas told R&R, at WYUU/Tampa WW1 with programming and "All you had to do is look at the Jim Murphy new PD sales. research and the ratings to see where the hole was in this mar- at WQFM /Milwaukee Although the KQLZ calls are still being used for the legal ID, Joyner celebrates new ABC Radio Networks deal with VP/Program- ket. All the elements of Q105 - Rick Love now PD the station will likely become ming Robert Hall. the personality, the promotions, of 'Star' /SF duopoly KQLZ /See Page 24 WRBQ /See Page 24 Page 10 Newsstand Price $6.00 FCC: $891K In Indecency Fines Since '89 P www.americanradiohistory.com Rolling Stone gave it four stars. We think you should give it a listen "The iirst truly great show of 1993 . _ . a stunner." , SAN FRANCISCO EXAMINER "Confident, energized, accnmp_ished. wide ranging and suprising ... triumphant!" LCS ANGELES TIMES "One of rock's true record =ng Ftwdia geniuses emerges into the spotlight Call kiln eclectic, but Buckingham hasn't forgotten zcw to rock." CEECAGO TRIBUNE "Lindsey Buckingham is mesmerizing. energetic, powerful, and played one d the best performances I've ever seen." T.J. McKAYIWNOK "This show is a must see. Lind:ey Buckingham ana the band are phenomenal w:th the old stuff and the new!" MIS EASTERLIN /95QQ The new s :ngke from OUT OF THE CRADLE Dr ducedby Lindsey Buckingham and Richard DashLt Management: Michael Brotaw Management o 1993 Reprise Records. www.americanradiohistory.com & WXRT WSCR Radiothon Rides Wave rf.11 d- Execs Elevated rAPRIL 9, 1993 Wells becomes VP /GM, Mason Diamond Exec. VP HOW TO HOLD ON TO YOUR JOB WSCR & WXRT /Chicago GM Harvey Wells has been given VP The job pool may be shrinking, but three UC former stripes at the station, while PDs agree that keeping a positive attitude VP Seth Mason rises to the newly created position of Exec. VP for and cooperating with other departments are owner Diamond Broadcasting. the keys to keeping your radio dreams alive. Diamond Broadcasting Presi- Page 30 dent Dan Lee told R&R, "These are the two most valuable players we've had in the growth of WXRT and the Score [WSCR]." Mason commented, "Harvey's WXRT /See Page 24 FEATURES GTS recording arUsf/ "Entertainment Tonight" co -host John Tesh was on RADIO BUSINESS: New capital source for radio? .. 4 hand when KTWV (The Wave)/Los Angeles's "March Against AIDS" radio - NEWSBREAKERS 10 Spangler, McNeil with thon raised more than $300,000 for AIDS Project L.A. Posing the OVERVIEW row, l -r) KTWV MD Ralph Stewart, APLA CEO Lenny check are (front SALES: Measuring personnel performance 16 To Head WUSN Bloom, Tesh, KFWB & KTWV GM Chris Claus, and KTWV PD Chris Brodie; (back row, l -r) KFWB PD Greg Tantum, radiothon exec. producer Ivan Mair, MEDIA: Mode 'Unplugged'? 17 Programming Dept. KTWV talent Randy Thomas, combo VP /Sales & Marketing Jack Hutch- STREET TALK: Country conversions 18 ison, and staffer Bonny Chick. TIMELINE 22 WUSN /Chi- MUSIC cago has pro- COMPACT DATA 25 moted PD /mor- MUSIC DA TEBOOK 25 ning personality POLLSTAR 25 J.D. Spangler to Reps Enjoying National Spot Rebound MARKETPLACE 37 General Pro- OPPORTUNITIES 38 gram Manager After two disappointing years, servative. He predicts only that the and tapped national radio reps are enjoying a rep industry's final result will be up WCHY /Savan- resurgence of advertiser spending 2% over the same period last year nah PD /after- in 1993.