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Volume 25 / No.6 / December 09 VOLUME 24 / NO.1 / JANUARY 08 VOLUME 25 / NO.6 / DECEMBER 09 126 SWELL.COM TO BE THE PREMIER ONLINE DEALER OF SURFRIDER FOUNDATION The Surfrider Foundation is a non-profit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches, for BRANDED MERCHANDISE all people, through conservation, activism, research and education. Publication of The Surfrider Foundation A Non-Profit Environmental Organization P.O. Box 6010 San Clemente, CA 92674-6010 Phone: (949) 492-8170 / (800) 743-SURF (7873) Web: www.surfrider.org / E-mail: [email protected] 126 victories since 1/06. The Surfrider Foundation is striving to win 150 environmental campaigns by 2010. For a list of these victories please go to: On November 2nd, Swell.com and the Surfrider 126 www.surfrider.org/whoweare6.asp Foundation announced their partnership in the re- Chief Executive Officer California Policy Coordinator launch and re-design of Surfrider’s online store. This Jim Moriarty Joe Geever Chief Operating Officer Washington Policy Coordinator new retail portal, which is hosted and managed by Michelle C. Kremer, Esq. Jody Kennedy Swell, will increase exposure of the Foundation’s Director of Chapters Ocean Ecosystem Manager Edward J. Mazzarella Pete Stauffer branded merchandise and raise awareness of Environmental Director Oregon Policy Coordinator Surfrider’s mission to protect and preserve our Chad Nelsen Gus Gates Director of Marketing & Communications Coastal Campaign Specialist oceans, waves and beaches. In addition, Swell will Matt McClain Stefanie Sekich provide marketing support through their popular Director of Development Ventura Watershed Coordinator Steve Blank Paul Jenkin catalog and website. Director of Membership Controller Jane Kelly Toni Craw Assistant Environmental Director Staff Accountant Following this launch, the Surfrider Foundation Mark Rauscher Ryan Johnson plans to expand its logo apparel and accessory Direct Mail Manager Cash Receipts/Mail Order Jenna Holland Jill Tierney lines to include even more great products for men, Global Grants Manager Marketing Manager women and children, while staying core with the Lori A. Booth Laura Mazzarella Coastal Management Coordinator Communications Manager classics including t-shirts, hats, beanies, and let’s Rick Wilson Alexis Henry not forget hoodies; all of which are made from the Water Quality Coordinator Community & Events Manager Mara Dias Vickie McMurchie finest organic cottons and earth-friendly materials, Central Coast Regional Manager Membership Coordinator including recycled polyester and PET bottles. Sarah Damron David Rey Florida Regional Manager Membership Assistant Ericka D’Avanzo Kyle Lishok What’s in store for our members you might ask? Northeast Regional Manager Data Entry Administrator John Weber Emily Hughes Just in time for your winter surf trip to Tahiti, Swell Legal Manager Office Administrator is offering a 20% discount (read: you WILL save Angela Howe, Esq. Kirstin Harvey So Cal Field Coordinator Chief Financial Officer money) to all Surfrider Foundation members on Nancy Hastings Christopher Keys, CPA purchases made at Swell.com. Now you can get that Oregon Regional Manager Director of Technology Charlie Plybon Alan Hopper Surfrider Foundation hoodie and those boardshorts Washington Regional Manager Technology Consultant Shannon Serrano Mark Babski you’ve been eyeing for sometime now. All members Hawaiian Field Coordinator need to do is enter “SURFRIDER” in the coupon Stuart Coleman code to receive the discount. 2009 BOARD OF DIRECTORS MAKING WAVES STAFF Chair Wing Lam Editor in Chief – Alexis Henry So, after reading this issue of Making Waves, go C.J. Olivares Greg Perlot Layout/Design – Casey Holland Vice-Chair Michael Marckx Contributors: Laura Mazzarella, Mark check out all the great new Surfrider Foundation Vipe Desai Sergio Mello Rauscher, Jody Kennedy and Chad Nelsen merchandise at www.swell.com and get some gifts Secretary Tony Radaich for your friends and family! Michelle Duval Steve Shipsey Board Brooke Simler Smith FOUNDING ADVISORY BOARD Sean Ahlum Shaun Tomson Yvon Chouinard Tom Curren Meg Caldwell David Wilmot Steve Pezman Jericho Poppler Bartlow It’s Laura Cantral Bruce Johnston D. Dwight Worden Survey 2009 ADVISORY BOARD Advisory Board Chairman Advisory Board Manager Time! Shaun Tomson Jim Kempton Please take part in our Making Waves reader survey: www.surveymonkey. com/s/3T227VR Participants will have an opportunity to win a limited edition Surfrider 25th Anniversary Casio G-Shock timepiece. Cover photograph by Ryan Tatar 2 | www. surfrider.org SHUTTERSTOCK WIKIPEDIA When I think of who we are FOR THE today, right now, and how we are changing, the above metaphor comes into my mind. Here is why. COASTS Wikipedia is as smart as all of us. A few years ago I knew a group quick answer or background information on a topic, you can find of people that would make the argument that Encyclopedia it there. Our oceans, waves and beaches are extremely relevant to Britannica was better than Wikipedia (and always would be). all of us. Whether it was a connection we made with the ocean in I don’t know anyone who would make that argument today. our youth, or our life story connected with coastlines in another The reason is, Wikipedia is the sum of people’s knowledge. The time and way, we care about them. They matter to us. We don’t Surfrider Foundation is similar; we are defined by the actions and like seeing them damaged. We don’t like polluted water. We don’t interactions of beach and ocean lovers worldwide. At this very like losing access. The similarity here is that amongst all things in moment in Chile, Tasmania and Oregon, people are fighting the our lives, we seek those that truly deliver. We want consistency. development of pulp mills. Our members are pooling knowledge, We seek relevance. I could argue that Surfrider’s relevance scientific facts and data, and legal approaches. If we decided to actually exceeds Wikipedia’s because we have a literal boundary fight the mills separately, we wouldn’t just miss the opportunity between land and water. It’s real. It’s timeless. to share relevant, action-oriented intelligence, we would probably lose. Thus, like Wikipedia, we strive to have our intelligence be the Wikipedia has a staff of 30, but thousands of contributors, sum total of us all. operates in many languages, and attracts millions of views annually. Any organization in the world would want this mix. Wikipedia is as powerful as all of us. While it’s very true that an Surfrider Foundation employs about the same number of staff, has individual can (and does) make a difference, it’s also true that a 73 chapters in the United States, and over a dozen internationally. group of people can make a greater difference or even bring about The key to both Wikipedia and the Surfrider Foundation is to change faster. We’ve seen this at city council, Coastal Commission, have a powerful mission that attracts people from all walks of and other municipality meetings where representatives expect life, and offers value when they volunteer their personal time to a certain number of people to show up and we engage the help advance it. The true value of the Surfrider Foundation is community to multiply that number exponentially. our volunteers, activists and members. It is not the staff or me. This is an excellent business model as it helps organizations like Prior to 2008, the attendance record for a single California ours move more easily through challenging economic times. The Coastal Commission meeting was approximately 500 people. mission “…protection and enjoyment of the world’s oceans, waves Through the efforts of our chapters, we set a new record of 3,500 and beaches for all people…” speaks to something deep in all of people at a single meeting. By increasing the number of people at us. It’s not just a love of our coastlines, it’s the belief system that hearings and meetings, it becomes very difficult to look at, listen is attached to that love…that we will give of ourselves to ensure to, and engage with the public, then entirely dismiss their views our coastlines are preserved so our families can enjoy them for and concerns. Wikipedia taps people from all over the world to generations to come. become the augmented “muscle” directed at increasing the power that it offers. In a sense, so does the Surfrider Foundation. Together we’re a movement. We’re a movement for coastal care. Wikipedia is as relevant as all of us. What really matters to you? —Jim Moriarty Wikipedia has become a utility for many people; if you need a Chief Executive Officer Making Waves | 3 C HRIS P OLK /W IREIMAGE SURFRIDER FOUNDATION CELEBRATES 25 YEARS OF COASTAL BY Matt MCCLAIN PROTECTION AND ALEXIS HENRY th KY 2009 marked the Surfrider Foundation’s 25 Anniversary, LE (from top) L An aerial view of the Wallis and to celebrate the Foundation hosted a star-studded gala ISHOK Annenberg Building decked fundraiser this past October at the California Science Center out and packed for the in Los Angeles, California. Surfrider Foundation’s 25th Anniversary Gala. The evening kicked off with the third installment of Surfrider’s CEO Jim Moriarty Surfrider’s Art For The Oceans auction. The auction, which (center) with Keepers of the featured twenty-five original interpretations of the world’s Coast recipients Brandon Boyd from Incubus (left) and actor most iconic (and in some cases threatened) surf breaks David Chokachi (right). such as Jaws, Pipeline and Malibu by some of today’s FUEL TV’s Pat Parnell most respected artists including Shepard Fairey, Raymond interviewing actor Gregory Pettibon, Thomas Campbell and Billy Al Bengston raised Harrison for their Surfrider nearly $100,000 for the Foundation. Foundation 25th Anniversary television special. Following the auction, event host Mark Hoppus of Blink-182 (opposite, from top) took over on the mic to emcee the presentation of the 2004 Keepers of the Coast KY recipient Perry Farrell gives Surfrider Foundation’s Keepers of the Coast award.
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