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Index Note to the Reader: Throughout this index boldfaced page numbers indicate primary discussions of a topic. Italicized page numbers indicate illustrations.

Metacafe, 210–211, 210 A Myspace Video, 213–215, 214 accounts, YouTube, 166–168, 167 online video platforms. See online video Achmed the Dead Terrorist, 153–155, 153 platforms Ackerman, Joel, 321 overview, 205–206 Acton Minutemen, 279, 279, 281 Photobucket, 218–219, 218 Ad Age, 40, 420 Todou and Youku, 211–213, 212–213 ad networks. See video ad networks Ustream, 219–220, 219 Adap.tv, 232, 234, 235 video ad networks, 233–238, 233, 235–237 “Add video annotations - YouTube Help Center” “Amazing Ball girl catch” video, 134, 134 video, 87 amber/blue glasses, 90 Adegoke, Yinka, 214 Ambient Advert, 139 Adobe Premiere Pro editing software, 68 American Family Insurance, 450–452 Ads Worth Spreading challenge, 419, 419, 439 Americans for Fairness in Awarding Journalism 457 Prizes (AFAJP), 36–37, 37 ■

AdSense, 176, 179 Advanced Needle Visualization video, 304, 304 America’s Got Talent masthead ad, 98, 99 Index “Advanced Segments in Google Analytics” “AmFam | ID Theft | Do you know who you are?” video, 354 video, 450–451, 451 “Advertisers you wouldn’t expect to find on analog-to-digital video converters, 67 YouTube” post (Shackleton), 316 Anatomy of Buzz Revisited, The: Real-life Lessons advertising, 91–92 in Word-of-Mouth Marketing (Rosen), 42–44, Google Display Network, 100–102, 101 43–44 Homepage ads, 97–99, 98 Anburajan, Aswini, 378, 380 interest-based, 21 “And what’s the story behind the story?” cartoon, launching of, 8–9, 8 369, 369 Partner Watch ads, 93–96, 94, 96 Anderson, Chris, 135 Promoted Videos, 92–93, 93 “Andres Cantor - GEICO Commercial” video, 420 TrueView Video Ads, 99–100, 100 Angry Birds game, 49 viral. See contagious viral ads annotations advertising value equivalency (AVE), 368 adding, 86–88, 87–88 AFAJP (Americans for Fairness in Awarding Buckley, 258 Journalism Prizes), 36–37, 37 guidelines, 297 Agrawal, Amit, 24, 200–201 improvements, 417 Aidan, Michael, 137 launching, 16 aircraft company “Annotations and Playlists” video, 296–297, 297 Kolowich interview, 404–408, 406 Annoying Orange series, 454 success story, 399–404, 399, 401–404 “Another Giant Garage Spider” video, 296 Akkad, Jay, 414 anti-bullying campaigns, 430, 430 Alarcon, Camille, 444 AOL Video, 3 Albright-Hanna, Kate, 385, 388–389COPYRIGHTEDApril Fools’ D ayMATERIAL hoax, 419 Alexander VI, Pope, 204 “Argument Clinic” video, 398, 399 Allaire, Jeremy, 224 Armstrong-Jones, Antony, 421 Allen, Craig, 137 Arno, Peter, 278 Allen, Jonathan, 186 Artbeads.com, 266 Allocca, Kevin, 417, 425–434 “Artbeads.com Handy Tip - How to Use Glue-In Alsop Louie Partners, 221 Bails and Caps” video, 266, 266 alternatives to YouTube, 203, 441–442 “As Seen On” pages, 48, 438 Bing Videos, 207, 207 Ashley, Euan, 412 blinkx, 207–209, 208 Asian Tsunami, 3 Dailymotion, 209–210, 209 “Assembling the First PiperSport Light Sport Facebook, 215–217, 215 Aircraft...in 30 Seconds!” video, 406 Flickr, 217–218, 217 Asterias web crawler, 2 Justin.tv, 221–222, 221 Attack of the Show!, 113

945018bindex.indd 457 9/26/11 2:27:50 AM attention span data, 72, 72, 341 Billiam the Snowman, 12, 13 audience bin Laden, Osama, 434 connecting to, 181, 443 Bing Videos, 207, 207, 269–271, 269 in storytelling, 118 Bird, Eepy, 61 “Audience for Online Video-Sharing Sites Shoots Up, Black, Rebecca, 361–362, 361, 431–432 The” report, 362 “BLASSREITER Episode 1” video, 89 audio codec formats, 69–70 Bleeker, Andrew, 390 AudioSwap library, 84 “Blending Marbles” strategy, 374 Auletta, Ken, 148 Blendtec “Auto-Tune the News: Bed Intruder Song!!!” video, success story, 369–373, 371–373 155–156, 155 “Will It Blend?” videos, 44 autocomplete for keywords, 244–245, 244 Wright interview, 374–377, 374–377 Autodesk Cleaner tool, 272 blinkx, 164, 271–273, 271 automated viewing, 255 launch, 3 AutoShare, 301–302 overview, 207–209, 208 launching, 22 bloggers, sending links to, 308–310 YouTube updates, 304–305, 305 Blum, Jordan, 317–320, 320 AVE (advertising value equivalency), 368 Bly, Nelly, 232 “Avril Lavigne - Girlfriend” video, 255 Boedigheimer, Dane, 454 AvrilBandAids fansite, 255 Boehner, John, 418 awards, YouTube Boesch, Nina, 136 first, 11–12 boom camera technique, 78 last, 15–16 “Born of Fire” ad, 439 Boublil, Alain, 128–129 Boxing Day Tsunami, 3 458 Boyle, Susan Magdalane, 123–129, 124, 128

■ B BP oil spill, 185–187, 186 “Baby Break Dance” video, 136 Bradshaw, Peter, 23, 89 “Baby Moonwalk” video, 136 brainstorming keyword suggestions, 242–243 i n d e x Baby song (Bieber), 431 brand channels, 184–187, 185–186 backgrounds customizing, 190–191 images, 191 engagement, 191–194, 192–193 lighting, 80 features, 187–188 backlights, 80 Google Analytics, 194–195 Backstage 101 online learning center, 73–74, 117–118 information details, 260–261, 260 “Bad Breath Test - How to Tell When Your Breath Stinks” naming, 259–260, 259-260 video, 321–322, 322 optimizing, 258–259 badges, 182 setting up, 188–190, 189 Bahner, Adam Nyerere, 116 tags, 261–262, 261 Baldwin, Alec, 283 tracking options, 355–356, 356 Ball, Rachel, 421 type selection, 262–265, 263–265 “Bandoleer by DYNOMIGHTY, Be Mighty! video promotion, 265–267, 266 DYNOMIGHTY” video, 316, 316 brand identification, 121 banner ads, 95 brand safety, 187 banners, channel, 189, 191 branding options, 181 “Barack Obama: My Plans for 2008” video, 379 Braun, Scooter, 150 “Barack Obama on Health Care” video, 388 Breaking Ten feature, 80 BarackObamadotcom channel, 378–379, 381, 383 Bree (user), 107 Barely Political, 157 Brightcove App Cloud, 223 Bartel, Clarus, 255 Brightcove cloud content services company, Bastholm, Lars, 259–260 223–224, 223 “Battle at Kruger” video, 114–115, 114 Brightcove Video Cloud, 223 “Battle of the Atlantic”, 326–327, 356 BrightRoll Video Network, 232, 235–236, 235 BBC Worldwide, 17 Brown, Chris, 130–131 BeautyChoice.com, 317–320, 319–320 Brown, Scott, 443 BeautyStars, 318 Bruce Clay blog, 322 Benny, Jack, 334 Buckley, Michael Berger, Geoffrey, 408 earnings, 19–20, 20, 175, 175 Berra, Yogi, 103, 148, 217 ratings asked for by, 257 Best Commentary award, 11 secrets to success, 293–294, 294 beta launching, 4–5 on YouTube blog, 292 “Betty of Betty’s Kitchen” video, 294–296, 295 Budzinski, David, 115 Beverly Hills 90210, 18 Bui, Maestro Alexander, 99 Bieber, Justin, 149–151, 149, 431 business objective of Will It Blend?, 372 “Bill Tancer on Search Patterns at SES Chicago 2008” video, 41, 41

945018bindex.indd 458 9/26/11 2:27:50 AM The” cartoon, 327, 327 C Chaudhary, Arun Cabot, John, 204 interview, 385–393, 386–389, 391–392 Call-to-Action overlays, 265–266 Obama campaign, 378, 380–382 Calloway, Cab, 148 Chaves, Mark, 364 calls to action, 54 Chen, Bing, 418 annotations, 297 Chen, Steve, 3 Homepage ads, 98 “Cheney has a question for the Republican Calvinball, 411 candidates” video, 13, 14 camcorders, 66–67, 66 “Cheryl Cole Turns ORANGE on X-Factor!!!” cameras video, 258, 258 3D content, 90 Chin, Ren, 447 techniques, 77–78, 78 China video hosting services, 211–213, 212–213 Cameron, David, 417 Chittenden, Maurice, 153 Campaign reporting metric, 342 Chmielewski, Dawn C., 441–442 campaigns, political “‘Chocolate Rain’ Original Song by Tay Zonday” Chaudhary interview, 385–393, 386–389, 391–392 video, 115–117, 116 Obama, 378–385, 378–379, 381–383 “Chronicles of Narnia Rap, The” skit, 6–7 Cansei De Ser Sexy band, 255 “Chrysler Eminem Super Bowl Commercial - Imported Cantor, Andres, 420, 420 from Detroit” video, 439, 440 captions Churchill, Winston adding, 88–89, 89 on analysis, 352 for discovery, 296 Battle of the Atlantic, 356 launching, 17, 17 on forecasts, 270 Map Room, 326–327 Carl Zeiss optics, 67 459 carousel module, 191, 192 Chute!, 113 ■

Carroll, Dave, 46 Cicierega, Neil Stephen, 113–114 Index Carroll, Jill, 59–60, 59 CitizenTube, 24 Carrozza, J. L., 113 Cleese, John, 393 Cartier, Jacques, 204 Click: What Millions of People Are Doing Online and CastFire tool, 272 Why It Matters (Tancer), 38–41 cat meme, 161 click-command tags, 356 categories Clinton, Hillary Rodham, 378, 380–381, 386 brand, 262–265, 263–265 “Hillary 1984” video response, 342–343 video, 253 online videos, 56 cattle drive, 345–346, 346 Clip Editor, 84 “Caucus Night: Barack in Ankeny” video, 386 clip length, 55 Celtx program, 75, 77 guidelines, 70–73, 71–72 CES (Consumer Electronics Show), 66 limit increase, 414 Chan, Tracy partner allowance, 179 on Hot Spots, 337 cloud content services companies, 223–224, 223 on Insight, 16, 328–329 CNET Chandratillake, Suranga, 164, 271 camcorder reviews, 66 channel branding boxes, 190 video editing software reviews, 69 channel ID module, 189 CNN/YouTube Debates, 12–14, 13–14 channel information modules, 189–190 Coakley, Martha, 443 channels, 163–165, 165 Cobaltgruv (user), 5 account creation, 166–168, 167 codec formats, 69–70 brand. See brand channels Cohen, Jacob, 142 customizing, 440–441, 441 “Coke Zero & Mentos Rocket Car, The” video, 61 embedding, 303, 304 Colbert, Stephen, 127 Google Analytics, 352–354, 352, 355 Collins, Scott, 126 modules, 171–172, 171 Colo, Shawn, 231 PiperSport, 402, 402 color, 170–171, 170, 191 setting up, 165, 166 colored glasses, 90 settings, 168–169, 168 Columbus, Christopher, 204 streaming live events, 196–202, 196–197 Comedians account type, 169 themes and colors, 170–171, 170 Comedians category for brand channels, 262, 263 videos and playlists, 172–174, 173–174 comedy or humorous videos viewers, 44, 45 YouTube partners. See YouTube partners comments Chapman, Graham, 393 annotations, 16, 86–88, 87–88 “Charlie bit my finger - again!” video, 151–153, 151 enabling, 443 “Charlie Schmidt’s ‘Keyboard Cat’! - Original!” encouraging, 181 video, 158, 158 guidelines, 283–284, 284, 301 “Chart, of course, is nonrepresentational, community engagement. See engagement

945018bindex.indd 459 9/26/11 2:27:50 AM Community Guidelines custom thumbnails, 179 advertisements, 91 Cutts, Matt, 311–312, 312 overview, 281–282 CyberLink PowerDirector 9, 68–69, 68 streaming live events, 197 thumbnail uploads, 179 upload limits, 416 Community report, 335, 336 D Community tab in Insight, 446 Dailymotion, 209–210, 209 companion banner ads, 95 Dancing Matt, 118–121, 120 competitive intelligence, 360–362, 361 “Danny MacAskill - ‘Way Back Home’“ video, 144, 144 competitors and viral videos, 53 Das, Anupreeta, 227 Congress, 20, 421 dashboard in Google Analytics, 352, 352 connecting to audiences, 181 Date Of Birth field in accounts, 167 “Connectors”, 302 “David After Dentist” video, 131–133, 131 Consumer Electronics Show (CES), 66 David and Jerry’s Guide to the World Wide Web, 58 Consumer Reports camcorder reviews, 66–67 Davies-Carr, Charlie, 152–153 contagious viral ads, 133–135, 134 Davies-Carr, Harry, 152–153 “Evian Roller Babies international version”, Davies-Carr, Howard, 152–153 135–137, 135 Davis, Isaac, 281, 310 “Inspired Bicycles - Danny MacAskill April 2009”, Davis, Rob, 259 142–145, 143–144 Dawes, Jr., William, 280–281, 302, 310 “Ken Block Gymkhana Two The Infomercial”, de La Salle, Robert, 204 145–147, 145–146 “Dear 16-year-old Me” video, 438, 439 “Old Spice | The Man Your Man Could Smell Like”, Decorah Eagles stream, 220 137–139, 137–138 Deepwater Horizon explosion, 185–187, 186 460 online video case study, 313–315, 314–315 DeJarnette, Rick, 270 ■ “T-Mobile Dance”, 139–142, 139, 142 Delicious site, 262 container formats, 69 “Demand an #OnionPulitzer: A message from Americans content, 103 For Fairness in Awarding Journalism Prizes” video, i n d e x 3D, 23, 89–91, 90 36 –37, 36 contagious viral. See contagious viral ads Demand Media, 183, 230–232, 230 Last Lecture, 104–107, 105 Democratic Debate, 12, 13 types, 42–47, 42–45 demographic data, 33–34 YouTube Award winners. See YouTube Award winners in advertising, 94 YouTube popular videos. See YouTube popular videos Experian Hitwise, 38–41, 39, 41 content farms, 231 Insight, 334, 335, 446 Content ID system, 71, 179 in keywords, 245 content-managed video platforms, 55 #OnionPulitzer Campaign, 36–37, 36–38 contests Pew Internet & American Life Project, 34–36 brand channels, 193–194 descriptions creating, 286–288, 287 guidelines, 295–296 Cook, James, 204 optimizing, 251–253 copyright protection, 176–178 descriptive keywords, 245 core search queries, 17 “Designing and Running a Contest” video, 194, 286 Correspondents’ Dinner, 433, 433 designing brand channels, 191 Cosmic Panda, 453, 453 DeVore, David, 132 cost benefits of YouTube Partner Program, 307 DeVore, David, Jr., 132–133 counts Devore, Tessie, 132 brand channels, 188, 194–195 Dickson, Tom, 370, 374 video views, 330–331, 330–331 diethealth channel, 265, 265 Couzin, Gradiva, 241, 267–268 Diffusion of Innovations (Rogers) Cowell, Simon, 127 communication models, 29 Cozza, Matt, 287–288 on early adopters, 38–39 Cracked.com, 230 interpersonal relationships, 278, 280 Craig, Austin, 321 opinion leaders prudent judgment, 49, 51 crane camera technique, 78 overview, 31–32, 32 “Crave: Do You Crave the iPhone 3G” video, 89 two-step flow model, 29, 32, 60 Create or Else channel, 259–260, 259 Digital Millennium Copyright Act (DMCA), 178 credit, attributing, 252–253 “Digital Video Advertising Best Practices” report, 53, 53 Crocker, Chris, 16, 108 Directors account type, 169 cross-eyed 3D method, 90 Directors category for brand channels, 263, 263 cross-promoting content, 181–182 disasters, environmental, 185–187, 186 Cruikshank, Lucas, 121–123 discovery Crystal, Darren, 218 Insight, 332–333, 332 Cullum, Leo, 327, 410 video, 187 Cusack, Brian, 31 Disney/ABC Television Group, 21

945018bindex.indd 460 9/26/11 2:27:51 AM Disney Media Networks, 21 Linus Tech Tips, 298–299, 298 display ads for brand channels, 190 Locker Gnome, 299–301, 300 Diversity dance troupe, 125 online discussions, 288–289, 288 DMCA (Digital Millennium Copyright Act), 178 online video case studies. See online video case studies Dochtermann, Mark, 420 Paul Revere’s ride, 278–281, 278–280, 301–302, 302 documentaries, 46 sharing, 304–305, 305 Dodson, Andrew, 287 success stories, 292–293 Dodson, Antoine, 155 top video and social networking sites, 306–307 dolly camera technique, 77 video responses, 284–286, 285–286 Doshi, Rushabh, 83, 412 What the Buck?!, 293–294, 294 Downhill, Fionn, 153 YouTube Community, 281–283, 282 Draper, Tim, 221 YouTube Partner Program benefits, 308 Driscoll, Ed, 82–83 YouTube team interaction, 288–292, 291–292 Dun, Tan, 21 Zack Scott channel, 296–297, 297 Duncan, Wynn, 75–76 Engvall, Bill, 155 Dunham, Jeff, 153–155, 153 enlightenment, 46 DvdOwens (user), 305 “Enough storyboarding. Let’s shoot something” Dvorak, Blake D., 13 video, 410, 410 Dynomighty marketing case study video, 316–317, 317 entertainment Dyrdek, Rob, 146 video value from, 46 D’Zurilla, Christie, 137 Will It Blend?, 372 environmental disasters, 185–187, 186 “Eroica” symphony, 21 ESPN, 21 E Evancho, Jackie, 99 461

E‑mail Address field in accounts, 166 Evangelion franchise, 255 ■

EA Sports, 285–286 Evans, Liana “Li”, 312 Index early adopters, 32 events, streaming, 196–202, 196–197 description, 31–32, 32 “Evian Roller Babies international version” video, Tancer on, 38–41, 39 135–137, 135 Early Majority, 38 expanded search queries, 17 “Eat My Burger!!!” video, 185, 185 Experian Hitwise eCommerce platform, 18 competitive intelligence, 360–362, 361 Edison, Thomas, 129 demographics, 38–41, 39, 41 “Edit your videos online!” video, 84, 84 Expert Village channel, 183, 183 educational videos, 45–46, 45 Ezarik, Justine, 184 Edwards, Douglas, 423 Edwards, John, 380 effectiveness of keywords, 248, 248 Egelko, Bob, 178 F eHow. com, 230, 232 Fabio, 360 Ehrlich, Brenna, 453 Facebook 80-20 rule, 35 overview, 215–217, 215 election results, 415 PiperSport, 402–403, 403 email, 311–312, 312 fail videos meme, 161 “Emanuel Rosen on gathering buzz in the online and fair use, 178 offline communities” video, 44, 44 Farhi, Phil, 99–100, 416 eMarketer data, 42, 42 “Fast Company 50 - 2009, The: #1 Team Obama” embedded players, 333 page, 392 embedding featured placements, 307 allowing, 5, 182 feedback, 443 code styles, 414 guidelines, 301 videos and channels, 303, 304 YouTube Blog, 5 EminemVEVO channel, 264, 264 Feher, Gyula, 219 Enchantment: The Art of Changing Hearts, Minds, and Feldmann, Linda, 56, 379 Action (Kawasaki), 45–47 fifth birthday of YouTube, 24–26, 25–26 engagement, 180, 277, 443–444 Figglehorn, Fred (character), 121–123, 122 Betty of Betty’s Kitchen, 294–296, 295 file formats, 69–70 brand channels, 191–194, 192–193 filenames, 267 comments, 283–284, 284 fill lights, 80 contests, 286–288, 287 Filo, David, 58 embedding, 303, 304 Final Cut Pro video editing software, 68 Google News, 307–308 Final Draft program, 75–76 InPlay, 341 “First Blog, Dorkiness Prevails” video, 107, 107 Insight data, 335–336, 336 first uploaded video, 4, 4 links to video bloggers, 308–310 Fischer, David Hackett, 279–280

945018bindex.indd 461 9/26/11 2:27:51 AM Fischer, Michael, 313–315, 314–315 glasses for 3D content, 90 Fisher, Ed, 206 Glick, Brian, 22 Five Year channel, 25 Goad, Robin, 361 “Flagging on YouTube: The Basics” video, 282, 282 GoAnimate site, 65 flagging videos, 282, 282 “God, this is going to be all over YouTube” cartoon, 25, 25 Flash Media Live Encoder (FMLE), 198–199 Godin, Seth, 311 flash mobs, 141 Goldhagen, Daniel Jonah, 46 flash overlay, 94 Goldman, Jonathan, 265 Flash uploader, 86 Goldstein, Jayme, 417 Flickr hosting service, 217–218, 217, 262 Goldstone, John, 395–399 Flip UltraHD camcorder, 66–67, 66 Golflink.com, 230 Flip Video Mino, 196 Gomes, Lee, 9 floating stabilizer camera technique, 77 Google, YouTube acquired by, 9–10 FMLE (Flash Media Live Encoder), 198–199 Google Analytics, 348–349, 349 Fogel, Jeremy, 178 analysis, 352–353, 352 folksonomy, 262 brand channels, 194–195, 352–354, 352, 355 “Force, The: Volkswagen Commercial” video, 426, 426 reports, 351, 351 Ford, Henry, 31 setting up, 349–350, 350 foreign subtitles, 88–89, 89 “Google Analytics Basics: Finding your tracking code” “Forrester Wave, The: Listening Platforms, Q3 2010” video, 354 report, 358 Google Analytics channel, 354, 355 four Ps vs. five Ws and an H, 28–33, 28–29, 32 “Google Analytics Evangelist Avinash Kaushik on using Fox, Nicholas, 447 your data at SES London 2010” video, 337, 337 Fox network, 21 Google Display Network, 91, 100–102, 101 FrameForge 3D program, 77 Google Moderator, 288–289, 288, 412 462 Frascino, Edward, 128 Google News, 307–308 ■ Fred: The Movie, 123 Google search, 333 Fred channel, 121–123, 262, 263 Google Video, 3, 420 “Fred Loses His Meds” video, 121–123, 122 content, 205–206 i n d e x “Fred on May Day” video, 122 YouTube videos on, 11 Free Hugs Campaign, 108–110, 108 Google Video Sitemaps, 267–268 “Free Hugs Campaign - Official Page (music by Sick GoPro advertiser, 100 Puppies.net) video, 108, 108 GoProCamera channel, 440, 441 freshness of content, 180 Graham, Devin, 321 “Friday” song (Black), 431–432, 431–432 Grappone, Jennifer, 241, 267–268 Frobisher, Martin, 204 “Grassroots Organization AFAJP Demands Pulitzer Prize From whom question in marketing strategy, 61 for The Onion” video, 37, 37 full-length feature films, 421 green/magenta glasses, 90 full-length TV shows, 18 green screen, 82 funding, initial, 5 “Greg Jarboe of SEO-PR discusses YouTube case study at future, 409–411 SES London 2009” video, 312, 313 flexibility,452–455 , 453–454 Gregory Brothers, 155, 157, 424, 424 marketing. See marketing Groenier, Steve, 266 trends, 424–434, 424–434 gross rating points (GRPs), 368 Grossman, Lev, 151 Grove, Steve, 24, 384, 417–418 GRPs (gross rating points), 368 G guidelines. See Community Guidelines gadgets, 187 Gulf of Mexico oil spill, 185–187, 186 Galileo, 325–326 Gurus account type, 169 Garfield, Steve, 392 Gurus category for brand channels, 264, 264 GEICO Commercial, 420, 420 Guttman, Matt, 187 Gender field in accounts, 167 Guynn, Jessica, 441–442 “Genocide: Worse than War” video, 46 Gensemer, Thomas, 392–393 Geographic tracking metric, 341 Georgeou, Christian, 447–448 H “Get Ready to KICK-ASS” channel, 260–261, 260 H.263 Sorenson Spark codec, 69 Get Seen: Online Video Secrets to Building Your Business Haddad, Georges, 414–415 (Garfield), 392 Haines, Jesse, 184–185 Gilad, Itamar, 417 Haley, Brad, 184–185 Gilliam, Terry, 393 Ham, John, 219 Gizmodo camcorder reviews, 66 Hamilton, Christopher, 199, 414, 420 Gladwell, Malcolm, 302 handheld camera technique, 78 Glaser, Mark, 231–232 Hanks, Tom, 37, 38 Glass, Ira, 37 Happy Tree #3,079, 64–65, 64–65

945018bindex.indd 462 9/26/11 2:27:51 AM Harding, Matt, 118–121, 120 “How to Upload a Video to YouTube NEWEST Harmon, Jeffrey, 321–322 VERSION” video, 85, 85 Harris, Gillian, 126 “How to use YouTube annotations” video, 88, 88 “Have you tried searching under ‘fruitless’?” Howcast, 197 cartoon, 240, 240 Howe, Karen, 164 Hayward, Tony, 186 HTML5 analytics, 340, 341 HD player, 20 hubs, 42 HD preview images, 438 Hudson, Henry, 204 Hearst, Camille, 414, 421 Huffington, Ariana, 37 Hecox, Ian, 148 Hughes, John, 338 Heffernan, Virginia, 11, 275 hugs campaign, 108–110, 108 Heinz, Kevin, 129 “Hulu and the Older Early Adopter” post (Tancer), 361 Heinz: The Kissable Ketchup video, 287 Hulu video platform, 21, 225–227, 226–227 Heinz contest, 287–288 “Hungry For More?” video, 287, 287 “Heinz’s marketing blitz paying off” Hunstable, Brad, 219 article (Lindeman), 287 Hunt, Ginny, 412 Henry VII, 204 Hunt, Nathan, 48, 438 “Here It Goes Again” video, 110–112 Hupfer, Ryan, 447 Higa, Ryan, 436–437 Hurley, Chad high quality content, 180 on advertising options, 97 “Hillary 1984” video, 342–343 on data moved daily, 5 “Hillary’s ‘3 a.m. Girl ad’ Girl Doesn’t Approve of That on Google acquisition of YouTube, 10 Message” video”, 386, 387 role change, 422 Hilliard, Charles, 231 YouTube founding, 3–4 history of YouTube, 1 on YouTube Live, 19 463

2005-2006: early days, 3–10, 4, 6, 8 on YouTube views, 23 ■

2007-2008: middle days, 10–20, 13–15, 17, 19–20 Huynh, Danny, 450 Index 2009-2010: coming of age, 20–26, 22, 25–26 hypodermic needle model, 29 past year changes, 411–423, 413, 415–416, 418–420, 422 pre-YouTube, 2–3, 2 Hitwise I competitive intelligence, 360–362, 361 I Dreamed a Dream album, 125 demographics, 38–41, 39, 41 “I figure we can blue-screen the kids in later” cartoon, 65, 65 “Hitwise: Damn Expensive, but Damn Cool” review, 361 “I name this place Terra Incognita” cartoon, 206, 206 Hitwise Intelligence Analyst Weblog, 6, 361 “I still don’t have all the answers, but I’m beginning to ask Hitwise Press Center, 362 the right questions” cartoon, 28 Hitwise Research Store, 361 Ibrahim, Mahin, 249, 251, 254–256, 294, 298 “Hoarding is just as human as sharing” cartoon, 127, 128 IceflowStudios channel, 168 hoaxes, lonelygirl15, 107 idea dictionary, 75 Hoffman, Jan, 150 “Identity Theft Protection” page, 451, 451 Holden, Amanda, 125 Idle, Eric, 393, 396 Home, Colette Douglas, 128 IEEE acronym, 46 Homepage ads, 97–99, 98 ifdogscouldwhistle user, 37 Homepage Roadblock, 104 code, 414 honesty in claims, 372 Illumenix company, 71, 340 honors section for brand channels, 190 “Illuminations: One-Light to Cover them All” Hopkins, Jim, 3 (Stinson), 79–80 Horowitz, Etan, 131 I’m Feeling Lucky: The Confessions of Google Employee “Hostage: The Jill Carroll story” video, 59–60, 59 Number 59 (Edwards), 423 Hot Spots in Insight, 299, 336–337, 337, 446 images HotForWords, 14, 14, 264, 264 brand channels, 191 Houghteling, Will, 421 hosting services, 217–219, 217–218 House Hub, 20 URLs, 356 “How do I make a video?” video, 64, 64 iMovie video editing software, 68 “How do you get featured on YouTube?”, 249–250 in-channel editing, 168 “How Obama’s Internet Campaign Changed Politics” in-stream ad format, 95 (Miller), 384 In what channel question in marketing strategy, 61 How question Indian Premier League (IPL) cricket season, 24, 200–202 in classic journalism, 30 Individual Video Partnership (IVP) program, 23, 175–176 in keywords, 243 Individual Video Program, 133 in online video market, 33 influence, 104 in storytelling, 73, 118 information, 104 “How Soon Till Spring?” post (Alloca), 425 InPLay tool, 340–343, 342–343 “How to be Ninja” video, 436, 436 “Inside the PiperSport - the New Light Sport Aircraft from “How To Fold a T-shirt in 2 seconds” video, 46 Piper (HD)” video, 401, 401, 405</p><p>945018bindex.indd 463 9/26/11 2:27:51 AM “Inside YouTube Search: Looking Back at a Major News jokes/bloopers/funny clips (comedy) content type, 42, 42 Week” post (Alloca), 434 Jones, Terry, 393 Insight. See YouTube Insight “Josh’s Band” video, 141 “Insight About Insight! (Christian Bale Edition)” video, Joy, Kathryn, 448 291, 291 Jue, Toliver, 414 “Insight... IN SPACE!” video, 292, 292 Junee, Ryan, 22 Insight Discovery link, 332–333, 332 Just So Stories (Kipling), 242, 250 Insight Subscribers report, 335 “<a href="/tags/Justin_Bieber/" rel="tag">Justin Bieber</a> - Baby ft. Ludacris” video, 149–151, 149 inspiration, video value from, 46 Justin.tv, 221–222, 221 “Inspired Bicycles - Danny MacAskill April 2009” video, JVC Picsio GC-FM2 camcorder, 67 142–145, 143–144 interactive broadcast platforms, 219–220, 219 interactive commentary, 16 interactive watch experience, 168 K interactivity in Will It Blend?, 373 Kallman, Eric, 137 interest-based ads, 21 Kamangar, Salar, 422–423 International Consumer Electronics Show, 66 Karim, Jawed, 3–4 “Internet and Campaign 2010, The report, 363, 363 Kaushik, Avinash, 327, 357 interpersonal relationships in Paul Revere’s ride, 278–281, Kawasaki, Guy, 45–47 278–280 KBI Development System, 363–365, 365 “Introducing Google TV and optimizing sites for TV at KDPaine & Partners, 363–365, 365 SES Chicago 2010” video, 415, 415 Kedersha, Kip, 183 “Introducing YouTube Trends (Feat. The Gregory Keeler, Wee Willie, 9, 452 Brothers)” video, 424 KEI (keyword effectiveness index), 248, 248 “Introducing YouTube World View” video, 288, 288 Kelleman, Terrence, 316–317, 439 464 InVideo ads Kelley, Rebecca, 361 ■ launching, 13 “Ken Block Gymkhana Two The Infomercial” video, overlays, 94 145–147, 145–146 invisible caucus, 379–380 “Ken Block’s Gymkhana Three, Part 2; Ultimate i n d e x invisible primary, 56 Playground; l’Autodrome, France” video, 146, 146 “Iowa Caucus Victory Speech” video, 380, 381 Kennedy, John F., 188 IPL (Indian Premier League) cricket season, 24, 200–202 Kerns, Jamie, 95–96 “Irksome Citris, The”, 454 Kerschbaum, Joseph, 101–102 Irlweg, Ms., 46 key events in storytelling, 118 Isaac (user) key lights, 80 green screen, 82 Key of Awesome, 157 lighting, 79, 79 “Key of Awesome: Tik Tok Kesha Parody: Glitter Puke - pans and tilts, 78, 78 Key of Awe$ome #13” video, 156–157, 156 It Gets Better project, 430 “Keys to Chromakey, The: How To Use A Green Screen” Itzkoff, Dave, 6 video, 82 IVP (Individual Video Partnership) program, 23, 175–176 keyword effectiveness index (KEI), 248, 248 Keyword Tool, 245–246, 245 KeywordDiscovery.com, 248 keywords, 241–242 J autocomplete suggestions, 244–245, 244 Jackson, Janet, 3 brainstorming suggestions, 242–243 Jakobi, Nick, 337 effectiveness, 248, 248 James, Kevin, 113 Keyword Tool, 245–246, 245 Jarboe, Greg tools, 246–248, 247 “Greg Jarboe of SEO-PR discusses YouTube Case “Keywords of a ‘Revolution’“ post (Alloca), 427, 427 Study” video, 311–312, 312–313 KICK-ASS film, 260–261, 260 on intrinsic value of videos, 46 Kick Butt Index, 364 at Lotus, 368 Kikla, Julie, 249, 251, 254–256, 294, 298 at TubeMogul, 338, 338 Kilar, Jason, 226 Jarboe, Nancy, 104 “King’s Speech Movie Trailer Official (HD), The” video, JayFunk, 61 428, 428 “Jeff Dunham - Achmed the Dead Terrorist” video, Kipling, Rudyard, 242, 250 153–155, 153 “Kitten Still Loves Puppy” video, 296 Jerk, The, 54 “Kiwi!” cartoon, 11 “Jill” episode, 286 Klonick, Kate, 370 “Jill Carroll story, The” video, 59–60, 59 Knapp, Sean, 225 Jin the Emcee, 380 Kodak Playsport Zx3 camcorder, 67 Jive, 358 Kofman, Igor, 24 “JK Wedding Entrance Dance” video, 129–131, 129 Kolowich, Michael, 31 JohnMcCaindotcom channel, 383 interview, 404–408, 406 Johnson, Navin R. (character), 54 on Mitt TV, 54–55 PiperSport, 399–400</p><p>945018bindex.indd 464 9/26/11 2:27:51 AM Konopka, Dan, 111–112 events, 196–197, 196 Koo, Victor, 212 FMLE for, 198–199 Kothlar, Marcos, 144 Indian Premier League cricket, 200–202 Kotler, Philip, 58 problems, 200–202 Koval, Matt, 2 scheduling, 199 Krasinski, John, 283, 284 startup process, 197–198, 197 Kristof, Nick, 412 introduction of, 414 Kruger National Park, 115 YouTube Live, 420 Kulash, Damian, 111–112 and YouTube partners, 180 Kutcher, Ashton, 160 LiveStrong.com, 230 Kydd, Steven, 183–184, 230 local versions, 12 Location field in accounts, 167 Location of player when viewed metric, 332–333 LockerGnome L camcorder reviews, 66 “<a href="/tags/Lady_Gaga/" rel="tag">Lady GaGa</a> Poker Face Tutorial” video, 318, 319 overview, 299–301, 300 Lake Wobegon effect, 52 Loder, Asjylyn, 183 languages logoless player, 438 Google Analytics report, 351 lonelygirl15, 11–12, 107 subtitles, 88–89, 89 Longfellow, Henry Wadsworth, 279–280 Lapitsky, Yakov, 4 Longino, Carlo, 216–217 LaRosa, Chris, 129–130 “Look Who Is Monetizing their 15 Minutes of Fame on Lasswell, Harold, 57–58, 279 YouTube” post, 414 Last Lecture, 104–107, 105 Louderback, Jim, 344–345 later adopters, 31, 32 Lovinsky, Noam, 453 465</p><p>Laughing Squid, 37 ■</p><p> launching of YouTube, 5–7, 6 Index Lavigne, Avril, 255 “Lazy Sunday” video, 6–7 M Le Griffon ship, 204 Ma, Olivia, 307, 412 Learmonth, Michael, 234, 378, 381–382 MacAskill, Danny, 142–145, 143–144 “Leave Britney Alone!” video, 16, 108 Macdonald, Kevin, 413 Lee, Curtis, 293 MacGyver TV show, 18 Leggatt, Helen, 234 machinima channel, 263, 263 Lemon Demon band, 113 MacKenzie, Alexander, 205 Leo Burnett ad agency, 368 Madden, Mary, 34–36 Lepe, Belsasar, 225 Madyeti47 channel, 11 Lepe, Bismarck, 225 Magical Trevor character, 444 Lessig, Lawrence, 177–178 “Make a Dull Industry Fun” campaign, 420 Levi, Bryan, 285 “Making of YouTube, The” video, 3 Levin, Arnie, 369 Mallette, Pattie, 150 Levinator25 user, 285 Mandel, Howie, 99 “Life Around Home” channel, 261, 261 Mann, Juan, 109–110 “Life before YouTube” article (Tryhorn), 2 Manzi, Jim, 368 “Life in a Day”, 413, 413, 417 Map Overlay report, 351 “Light sport aircraft PiperSport social media case study” Map Room, 326–327 video, 399 Margaret, Princess, 421 light sports aircraft company Marine, David, 315 Kolowich interview, 404–408, 406 marine oil spill, 185–187, 186 success story, 399–404, 399, 401–404 “Mario: Game Over” video, 254, 254 lighting sources, 79–80, 79 market share chart, 8, 8 Lindeman, Teresa F., 287 marketing, 27 line of demarcation, 204 channels, 440–441, 441 links content quality, 438–439, 439–440 in descriptions, 252 content types, 42–47, 42–45 sending to bloggers, 308–310 demographics. See demographic data to videos, 267 four Ps vs. five Ws and an H, 28–33, 28–29, 32 Links Followed To This Video metric, 299, 332–333 future, 435, 435 Linus Tech Tips, 298–299, 298 optimizing videos, 442–444, 442–443, 445 LisaNova channel, 440 overview, 57–62, 57–60 “Listening, Understanding and Predicting the Impacts of strategy overview, 436–438, 436–437 Social Media on Your Business” video, 365 success stories, 449–452, 451 Liu, Matthew, 18, 19, 93 viral videos, 52–56, 52–53 Live Search Video, 207 when and where, 47–51, 48, 50 live streaming, 196 YouTube alternatives, 441–442 election results, 415 YouTube Insight. See YouTube Insight</p><p>945018bindex.indd 465 9/26/11 2:27:51 AM Marketing Management (Kotler), 58 Monty Python “Marketing with Video” presentation (Reider), 133–134 Goldstone interview, 396–399, 397, 399 Martin, Steve, 54 success story, 393–395, 394–395 Maryrose (staff member), 7 Monty Python and the Holy Grail, 393, 396 Mashable Global Ads Chart, 73 Monty Python Channel, The, 393, 394 masthead ads, 98, 98 “Monty Python Channel on YouTube, The” video, “Matt Cutts, Google, discusses mobile search at SES San 393–395, 394 Jose 2008” video, 311–312, 312 Monty Python’s Flying Circus, 393, 396 Mayer, Marissa, 12 Monty Python’s Life of Brian, 393, 396 Mayle, Doug, 416 Monty Python’s Spamalot, 393 McCain, John, 56, 378, 384–385 Monty Python’s The Meaning of Life, 393, 396 McCarthy, Caroline, 161 Mooallem, Jon, 155 McGirt, Ellen, 381 Mooney, Richard, 126 McGowan, Matt, 446–447, 449 Moore, Peter, 286 McKee, Robert, 57 Moore, Shimon, 109–110 “<a href="/tags/Me_at_the_zoo/" rel="tag">Me at the zoo</a>” video, 4, 4 Moran, David, 287 “Mean Kitty Song, The” video, 182 Morgan, Piers, 99 Measure What Matters, Online Tools for Understanding Morrissey, Brian, 184 Customers, Social Media, Engagement, and Key Most Adorable award, 11 Relationships (Paine), 363 “Most Popular ‘Ted Talks’, The” post (Alloca), 429 Measurement Standard, The, 364 MotionMaker group, 209 measurements. See YouTube Insight Movie Magic program, 75 Measuring Public Relationships (Paine), 363 Movie Maker video editing software, 68 Media RSS (MRSS), 267, 271, 302, 306–307 movies and TV show videos viewers, 45, 45 memes, 158, 161 “Moving to Windows 7” video, 345–346 466 Meng, Tham Khai, 259 Mr. Gumby, 395, 395 ■ “Mer de l’Ouest”, 204 MRSS (Media RSS), 267, 271, 302, 306–307 Metacafe, 210–211, 210 Muchmore, Michael, 69 metadata Mulliken, Lydia, 310 i n d e x description, 267 multiple languages, 88–89, 89 guidelines, 295, 295 Murdoch, Rupert, 214 metrics Murphy, Ryan, 113 brand channels, 188, 194–195 music, 73 InPlay, 341–342 “Music and Video Downloading” report, 362 Insight. See YouTube Insight “Music Is My Hot Hot Sex” song, 255 TubeMogul, 339–340, 341 musical vignettes, 112 video views, 330–333, 330–331 Musician of the Year award, 11 “Michael Buckley’s Secrets to YouTube Success” video, Musicians account type, 169 293–294, 294 Musicians category for brand channels, 264, 264 “Michael Fisher of Coldwell Banker discusses On Mustafa, Isaiah, 137, 360 Location’s successful viral marketing campaigns” My World album, 150 video, 313–315, 314–315 MyAlltop, 455 Middle East, 427 Mycoskie, Blake, 43 Middlesex Alarm map, 280, 280 MyDamnChannel channel, 328 Middleton, Catherine, 29, 29, 220, 421 Myspace Video, 213–215, 214 Milian, Mark, 159–160 Miller, Claire Cain on Next New Networks, 158 on Orabrush, 322 N political campaigns, 384 nalts channel, 440 Miller, Liz Shannon, 453 names of brand channels, 259–260, 259–260 Miller, Michael, 373 Nandy, Palash, 247, 415 Miller, Sunlen, 187 Naslund, Amber, 358 “Million Ways, A” video, 111 natural sound, 80–82, 81 Mindshare, 450–452 navigation, 181 mirror-split technique, 91 NBC Universal, 21 Mitt Romney for President campaign, 54 Neff, Jack, 139 Mitt TV, 54–56 Neilsen Netview stats, 33 mobile videos, 180 Nelson, Dru, 236 Insight data, 333 nesting dolls technique, 251, 251 launching, 15 networking, 181 Mobile Website, 413 “New Era Commercial - The Trash Talking Begins” video, Moderator, 288–289, 288, 412 284, 284 modules, channel, 171–172, 171 <a href="/tags/New_York_(state)/" rel="tag">New York</a> Habitat, 165, 166, 210 Mohan, Neal, 101 “NEW YORK SNOW STORM 12/26/2010 BROOKLYN monetizing content, 175–176 NY HD” video, 425, 425</p><p>945018bindex.indd 466 9/26/11 2:27:51 AM News Corporation, 214, 217 100 million mark passed, 8 news/current events content type, 42, 42 OneLoad video distribution service, 306 news videos, 307–308 #OnionPulitzer Campaign, 36–37, 36–38 Next New Networks, 155–158, 155–156, 197, 418 online discussions, 288–289, 288 “Nicholas Fox, Google, on future of search advertising at Online Nation, 113 SES San Jose 2009” video, 447 “Online Video & the Media Industry Quarterly Research Niederhauser, Abe, 321–322 Report”, 346 “Night in TV ads” video, 141 online video case studies, 310–311, 311 “Nine Classic Camera Moves” (Schaller), 77–78 BeautyChoice.com, 317–320, 319–320 Non-profit account type, 169 “Dynomighty YouTube video marketing case study”, Nordwind, Tim, 111–112 316–317, 316–317 Northwest Passage, 204–205, 205 “Greg Jarboe of SEO-PR Discuss YouTube Case Study”, “<a href="/tags/Now_(Sky)/" rel="tag">Now</a> We Can Eat” video, 288 311–312, 312–313 “NPR’s Scott Simon: How to Tell a Story” video, 70, 71 “Michael Fisher of Coldwell Banker discusses On “NSFW. A hunter shoots a bear!” video, 454, 454 Location’s successful viral marketing campaigns”, 313–315, 314–315 Orabrush, 320–323, 322–323 “Online Video Offers Low-Cost Marketing for Your O Company” guide (Pattison), 440 Obama, Barack online video platforms, 222–223, 222 Chaudhary interview, 385–393, 386–389, 391–392 Brightcove, 223–224, 223 CNN/YouTube Debate, 12, 13 Demand Media, 230–232, 230 “Hillary 1984” video response, 342–343 Hulu, 225–227, 226–227 live interview, 24 Ooyala, 224–225, 225 online videos, 56 <a href="/tags/Vevo/" rel="tag">VEVO</a>, 228–229, 228 467</p><p> performance for, 150 “Online Video Production Best Practices - A Discussion ■</p><p> presidential campaign, 378–385, 378–379, 381–383 with Arun Chaudhary from Obama for America” Index YouTube interview, 417 video, 378, 378 Obama, Michelle, 150 “Online Video” report, 362 “Obama and Politics 2.0: Documenting History in Real- “Online Video Update - The Next Wave” session, 312 Time” event, 381 Ooyala video platform vendor, 224–225, 225 Obama for America, 378, 380 Open Audio from Video feature, 81 Obama Girl, 16 “Opencast Project Open House at UC Berkeley” video, 89 “Obama Speech: - A More Perfect Union” video, opinion leaders, 39 382, 382, 388 in Paul Revere’s Ride, 281 “Obama’s 2011 Correspondents’ Speech Draws Millions of prudent judgment, 49, 51 Views” post (Alloca), 433 video discovery by, 47–48, 48 “Obama’s Auteur” article (Anburajan), 380 optimizing video, 239, 258 “Obama’s Video Guru Speaks: How We Owned the correct approach, 254–256, 257 YouTube Primary” article (Learmouth), 381 defined, 241 Occam’s Razor blog, 327 descriptions, 251–253 O’Farrell, Brad keywords. See keywords on Gurus accounts, 169 overview, 240–241, 442–444, 442–443, 445 on Insight, 328–329 ratings, 257–258, 258 and Keyboard Cat, 159–161, 160 search rankings, 249–250 on spam, 283 tags, 253–254, 254 on tags, 254 titles, 250–251, 251 video advice, 106 Web. See Web video optimization on video editing software, 68 Orabrush product, 320–323, 322–323 on video responses, 286 “Orabrush YouTube story, The: How to build your brand YouTube team interaction, 292 using video” video, 322, 323 Official Content Partners group, 209 Orange brand, 210 official launching of YouTube, 5–7, 6 Organ, Michael, 390 Ogilvy, David, 252 Organizing for America, 389 Ogilvy & Mather company, 259 original content, 180 Ogilvy on Advertising (Ogilvy), 252 Orlova, Marina, 14 Ohye, Maile, 414 Osbourne, Sharon, 99 oil spill, 185–187, 186 Other Channel Links tool, 181, 190 OK Go band, 111–112 “OK Go - Here It Goes Again” video, 110–112, 111 “Old Spice | The Man Your Man Could Smell Like” video, 137–139, 137–138 P Old Spice Guy, 360 Pacheco, Max, 113 Oldsmobile marketing, 30–31 Padilla, Anthony, 148 O’Leary, Noreen, 138 Pageviews report, 351, 351 On Location channel, 313–315, 314 Paine, Katie Delahaye, 363–365</p><p>945018bindex.indd 467 9/26/11 2:27:51 AM “Painting with Pictures” show, 64 political campaigns Palin, Michael, 393 Chaudhary interview, 385–393, 386–389, 391–392 Palmer, Benjamin, 146 Obama, 378–385, 378–379, 381–383 pan camera technique, 77–78 political videos, 45, 45 Panasonic HDC-SDT750 camcorder, 67 Politicians account type, 169 parallel 3D method, 90 Pollack, Alye, 430 Pareto principle, 35 Pollack, Sara, 21 Paris Hilton Channel, 97 Popkin, Helen A. S., 16 Parnell, Chris, 40 popularity index, 331, 331 Parr, Ben, 158, 454 Portobello Mushroom Six Dollar Burger campaign, Participatory Video Ad (PVA), 97 184–185, 185 Partner Watch ads, 93–96, 94, 96 Postcode field in accounts, 167 partners. See YouTube partners posting video responses, 284–286, 285–286 Partridge, Tim, 413, 417 “Potter Puppet Pals: The Mysterious Ticking Noise” video, past year changes, 411–423, 413, 415–416, 418–420, 422 112–114, 112 patterns of viewership, 55 POYKPAC comedy group, 254 Pattison, Kermit, 440–441 PR Measurement Blog, 364 Paul Revere’s ride Premium Products, 339–340 history, 278–281, 278–280 Prescott, LeeAnn, 6, 9–10, 40 message relaying, 310–311, 311 Prescott, Samuel, 281, 310 routes, 301–302, 302 “President Obama at the 2011 White House Paul Revere’s Ride (Fischer), 279–280 Correspondents’ Dinner” video, 433, 433 Pausch, Randy, 104–107, 104 “President Obama on Death of Osama bin Laden” video, Pay-Per-Click <a href="/tags/Search_engine/" rel="tag">Search Engine</a> Marketing: An Hour a Day 434, 434 (Szetela and Kerschbaum), 101, 101 presidential campaigns 468 PCMag.com Chaudhary interview, 385–393, 386–389, 391–392 ■ camcorder reviews, 66 Obama, 378–385, 378–379, 381–383 video editing software reviews, 69 prettylola89 (user), 37 Pedersen, Ryan, 450 Price in marketing mix, 30 i n d e x pedestal camera technique, 77 primetime TV shows, 225–227, 226–227 People’s Republic of China video hosting services, Prison Break, 97 211–213, 212–213 Product in marketing mix, 30 perceptions, 26 “Product placement on steroids with Jordan Blum, Permission Marketing: Turning Strangers into Friends Beautychoice.com at SES New York 2010” video, and Friends into Customers (Godin), 311 319, 320 Petercoffin (user), 291 product placement secrets, 317–320, 319–320 Peterson, Jill, 129 Professional Unboxer, 298 Pew Internet & American Life Project report profile icons, 191 demographics, 34–36 profile section for brand channels, 189 formation of, 362 Promoted Videos political videos, 56, 383–384 launching, 18–19, 19 “State of Online Video, The”, 44–45, 45 Orabrush product, 321 study selection, 363 overview, 92–93, 93, 265–266 video sharing activity, 49, 51 pricing change, 421 Pew Research Center, 362–363, 363, 382 views, 414 Pew Trusts, 362 promoting content, 30, 181–182, 265–267, 266 Phan, Michelle, 318 propaganda, 57–58 Photobucket hosting service, 218–219, 218 Propaganda Technique in the World War (Lasswell), 57 Pickering, Jonti “Weebl”, 444 Prospect in marketing mix, 31 Pickett, Tom, 418 Puente, Maria, 127 PiperSport company Pulitzer, Joseph, 232 channel, 402, 402 Pulli, Gianni, 136 Facebook, 402–403, 403 puppets, 153–155, 153 Kolowich interview, 404–408, 406 Purcell, Kristen, 44 success story, 399–404, 399, 401–404 PVA (Participatory Video Ad), 97 <a href="/tags/Twitter/" rel="tag">Twitter</a> feed, 403–404, 404 PythOnline site, 396, 396 Pirillo, Chris, 292, 299–301, 300 Place in marketing mix, 30 “Play him off, Keyboard Cat” video, 158–161, 159–160 playlists Q channels, 172–174, 173–174 “Quaker Talk” campaign, 102 guidelines, 296–297, 297 quality PlayTime tool, 340 ads, 95 PlayTime Video Ad Platform, 232, 237–238, 237 content, 176, 180, 438–439, 439–440 point of view in storytelling, 118 Queen of <a href="/tags/England/" rel="tag">England</a>, 14 “Pokemon Theme <a href="/tags/Music_video/" rel="tag">Music Video</a>” video, 148 Quinn, Sean, 378</p><p>945018bindex.indd 468 9/26/11 2:27:52 AM Rogers, Everett M. R communication models, 29 rack focus camera technique, 78 on early adopters, 38–39 Radeon Direct X11 video card, 298 interpersonal relationships, 278, 280 Radian6 social media monitoring, 358, 359 on opinion leaders prudent judgment, 49, 51 Raghavan, Ramya, 415, 417 overview, 31–32, 32 Rainie, Lee, 362, 383 S-shaped diffusion curve, 35 Rajaraman, Shiva, 21, 94 two-step flow model, 29, 32, 60 “Rampage III Extreme 24GB RAM Core i7 980X “Roller Babies” video, 136 SUCCESS!! Linus Tech Tips” video, 298 rollerskating video, 135–137, 135 “Randy Pausch Last Lecture: Achieving Your Childhood Romney, Mitt, 54–56 Dreams” video, 104–106, 105 Roosevelt, Franklin Delano, 57 rankings, search, 249–250 Rose, Kate, 420, 450 Ransom, Diana, 153 Rosen, Emanuel, 42–44, 43–44 Rao, Leena, 234 Rosenblatt, Richard, 231 Raptor Resource Project, 220 Rospars, Joe, 380, 390 ratings, allowing and asking for, 257–258, 258 Ross, Andy, 111–112 Reagan, Ronald, 195 Ross, Bob, 64 Real-Time Marketing and PR: How to Instantly Engage Rotblat, Mark, 338 Your Market, Connect with Customers, and Create Rothman, Julia, 144 Products that Grow Your Business (Scott), 435 Rountree, Ellie, 160, 160 “Really Achieving Your Childhood Dreams” lecture Roy, Sumantra, 248 (Pausch), 104 Royal Channel, The, 14, 29, 29 “Rebecca Black fastest moving search term in social royal wedding, 29, 29 live streams, 220, 421 sphere” post (Goad), 361, 361 469 “Rebecca Black Hits 100 Million Views” post (Alloca), views, 432, 432 ■</p><p>431–432 “‘Royal Wedding Entrance’ Averaging Millions of Views” Index “Rebecca Black - My Moment - Official Music Video” post (Alloca), 432 video, 432 RSS feeds, 306–307 Recent Activity module, 172 rumors, 49 red/cyan glasses, 90 Rushfield, Richard, 107 ReelSEO guide, 455 Russian nesting dolls technique, 251, 251 referrers in Insight, 333 “Ryan Hupfer, HubPages, and Ren Chin, YieldBuild on Reid, Antonio, 150 exhibiting at SES San Jose 2009” video, 447 Reider, Suzie, 31, 133–134 relationships in Paul Revere’s ride, 278–281, 278–280 relevance, ads, 95 S Remix: Making Art and Commerce Thrive in the Hybrid Economy (Lessig), 177 S-shaped curve, 32, 32, 35 remixing videos, 178 Sabbagh, Dan, 127 “Renaissance Aruba Resort & Casino Hotel - Aruba, Sabec, Mark, 97, 138, 419 Caribbean - On Voyage.tv” workshop, 442 Sacerdoti, Tod, 236 Rentals program Salesforce.com, 358 description, 176, 179 Samberg, Andy, 40, 160 launching, 23 Sandler, Ali, 129–130 Reporters account type, 169 Sandoval, Greg, 229 Reporters category for brand channels, 265, 265 Sarno, David, 286 reports in Google Analytics, 351, 351 Sarukkai, Ramesh, 413 Republican Debate, 13–14, 14 Savage, Dan, 430 research from TubeMogul, 346–348, 347 ScanScout company, 234 responses Schaller, Brian, 77–78 posting, 284–286, 285–286 scheduling live events, 199 video, 257, 284–286, 285–286 Schlosberg, Jason, 115 Revere, Paul, ride of Schmidt, Charlie, 159–160 history, 278–281, 278–280 Schmidt, Eric, 10 message relaying, 310–311, 311 Schönberg, Claude-Michel, 128 routes, 301–302, 302 Schor, Elana, 16 Revision3, 343–345, 344 Scott, David Meerman, 435 Reyes, Ricardo, 15 Scott, Jeremy, 453 Rice, Scott, 76 Scott, Ridley, 413 Ricketts, Camille, 224 Scott, Zack, 292, 296–297, 297 “Rivalry” campaign, 283 “SCRIPT COPS Episode #1: Drop the Script - Pilot Robbins, Tony, 429, 429 episode” video, 76, 76 Robertson, Hal, 80–82 Script Wizard program, 75 Rocketboom, 197 ScriptWright program, 75</p><p>945018bindex.indd 469 9/26/11 2:27:52 AM “Scriptwriting and Storyboarding Software Buyer’s Guide” Sorenson Squeeze tool, 272 (Duncan), 75 sound, 80–82, 81 search “Sound Advice: Natural Sound to the Rescue” video, 80 and channels, 181 Sowerby, Dave, 144 Google search, 333 spam InPlay, 342 in annotations, 297 rankings, 249–250 in comments, 283 universal, 12 guidelines, 296 YouTube, 17–18 in tags, 256 Search Engine Optimization: An Hour a Day (Grappone special effects, 82–83, 82 and Couzin), 241, 267–268 “Special Report: How News Corp got lost in Myspace” Search Engine Watch, 435, 455 article (Adegoke), 214 “Searching for Santa at SES Chicago 2009” video, 447 speech bubbles, 87 Seeks what question in marketing strategy, 61 Spence, Louie, 432 Seinfeld, Jerry, 202 Sperry, Dan, 99 Seitz, Matt Zoller, 112 sponsored videos, 18 Senate Hub, 20 spotlights, 80 Sequoia Capital, 5 SpotXchange Video Ad Network, 232, 236, 236 “SES Chicago 2009 from attendee Kathryn Joy, New Stanton, Louis L., 412–413, 416 England Journal of Medicine” video, 448, 448 Star Trek, 18 “SES London 2010” page, 449 “Star Trek: Where No Man Has Gone Before” “Sesame Street: Smell Like a Monster” video, 138, 138 video, 96, 96 “7 Steps to Windows 7” kit, 345–346 “State of Online Video, The” (Purcell), 44–45, 45, 362 Shackleton, Lane, 95–96, 316 State of the Blogosphere, 308 Shanahan, Danny, 240 “STELLA - Birthday” video, 256, 257 470 Shares what effect question in marketing strategy, 61 Stelter, Brian ■ sharing on advertising, 19 news videos, 307–308 on Boyle video views, 127 when and where, 49–51, 50 on Disney deal, 21 i n d e x YouTube updates, 304–305, 305 on Next New Networks, 158 Sherman, Chris, 164 on partners, 182 Shey, Tim, 157–158 on video sharing, 51 shoe project, 43, 43 “Steve Jobs’ 2005 Stanford Commencement Address” Show and Tell Channel site, 440 video, 46 Show Unique Users option, 331 SteveDutzy (user), 291 side column images in brand channels, 190 Stevens, Mick, 165 Sie, Trish, 111 Stiles, Katie, 85 Siegel, Joshua Stinson, Jim, 79–80 on clip length, 71, 416 Stobart, Janet, 126 on live streams, 199, 414 Stone, Brad, 21 on time limit, 414 Story: Substance, Structure, Style and the Principles of on YouTube Live, 420 Screenwriting (McKee), 57 Silvestrini, Rick, 151 Storyboard Lite program, 77 Simon, Scott, 70–71 Storyboard Pro program, 77 Singal, Jesse, 49 storyboard software, 75–77, 76 Singh, Baljeet, 322, 421 storytelling, 73–74, 118 Singingfish, 2–3, 164 Stream quality metric, 342 single lighting sources, 79–80, 79 streaming. See live streaming Sitemaps, 267–268 Street, Kat, 144 six honest serving-men, 242, 250 STRIDE company, 119, 121 “Skateboarding dog” video, 246, 247 Stupeflix site, 65 SketchUp program, 77 subscriptions “Skip, skip, skip to my video” post, 95 channels, 181 skippable pre-rolls, 95–96 importance, 436–437, 437 Sloan, Alfred, 31 Insight, 335 Smet, Jon and Katie, 122 number of, 414 Smith, Aaron, 383, 385 Will It Blend?, 373 Smith, Geoff, 21 subtitles, 88–89, 89 “Smosh: Pokemon Theme Song Revenge” video, 148 success stories, 367 “So, That’s Why Myspace Blocked YouTube” (Longino), background, 368–369, 369 216–217 Blendtec, 369–373, 371–373 Social Network, The, 216 Chaudhary interview, 385–393, 386–389, 391–392 social networking sites, 306–307, 358, 359 Goldstone interview, 396–399, 397, 399 SonoSite, 303, 304 Kolowich interview, 404–408, 406 Sons of Maxwell rock band, 46 Monty Python, 393–395, 394–395 <a href="/tags/Sony/" rel="tag">Sony</a> NEX-VG10 camcorder, 67 Obama campaign, 378–385, 378–379, 381–383</p><p>945018bindex.indd 470 9/26/11 2:27:52 AM PiperSport, 399–404, 399, 401–404 Tipping Point, The: How Little Things Can Make studying, 449–452, 451 a Big Difference (Gladwell), 302 Wright interview, 374–377, 374–377 “tips for partners” series, 296, 298–299 Suitcase Posse, 154 titles, 250–251, 251 Sumatra-Andaman earthquake, 3 “To Fix Bad Breath, a Gadget Seen on YouTube” article “Super Bowl Ad That Went Viral Before It Even Aired, (Miller), 322 The” post (Alloca), 426 Todou video hosting service, 211–212, 212 “Super Mario Rescues the Princess: Seth MacFarlane’s “<a href="/tags/Tom_Hanks/" rel="tag">Tom Hanks</a>, Actor supports an #OnionPulitzer” Cavalcade” video, 254 video, 37, 38 survey tags, 355 TOMS company, 43 “<a href="/tags/Susan_Boyle/" rel="tag">Susan Boyle</a> - Britain’s Got Talent” video, 123–129, “TOMS - Giving new shoes to children in need - Song 124, 128 ‘Coahuila’ by Balmorhea” video, 43, 43 sxephil channel, 440 “Tony Robbins: Why we do what we do, and how we can “Symphony for YouTube, A” video, 21, 22 do it better” video, 429, 429 Symphony Orchestra, 21 “Top 5 Viral Pictures of 1911” video, 419, 454 syndication, 188 “Top Gear - Richard Hammond toasts Nissan with a jet Syndication tracking metric, 342 car - BBC” video, 17, 17 Szetela, David, 101–102 top video sites, distributing videos to, 306–307 Top videos metric, 341 top viral videos, 147–148 “Charlie bit my finger - again!”, 151–153, 151 T “Jeff Dunham - Achmed the Dead Terrorist”, “T-Mobile Angry Birds Live” video, 49, 50 153–155, 153 “T-Mobile Dance, The” video, 139–142, 139, 142 “Justin Bieber - Baby ft. Ludacris”, 149–151, 149 “T-Mobile Royal Wedding, The” video, 432, 432 “Next New Networks”, 155–158, 155–156 471</p><p>“T-Mobile Welcome Back, The” video, 142 “Play him off, Keyboard Cat”, 158–161, 159–160 ■</p><p>Taft, William Howard, 419 Torley video, 86, 87 Index tags Total views and viewed minutes metric, 341 brand channels, 261–262, 261 Town Hall, 421 click-command, 356 tracking guidelines, 296 brand channel options, 355–356, 356 optimizing, 253–254, 254 image URLs, 356 survey, 355 tracking ad units, 355 Tancer, Bill Trackur, 358 Click book, 38–41, 39 Tradeshow Week survey, 447 on Hulu, 361 traffic sources market share chart, 8, 8 Google Analytics, 351, 354 Tapper, Jake, 187 InPlay, 342 “TED - Ads Worth Spreading” video, 419 Trails.com, 230 “Tell a Story with Video” article, 73, 117, 117 transcripts, 296 “Ten Lessons from Mitt TV” post (Kolowich), 54 “Travel Happy” campaign, 121 10-minute limit implementation, 7 Travers, Karen, 187 “10 Things I Hate About Commandments” video, 178– Tremor Media Video Network, 232–234, 233 179, 178 trends, 424–434, 424–434 1080p HD, 23 Trippi, Joe, 384 TerraNaomi channel, 11 TrueView Video ads, 99–100, 100, 416 TestTube site, 84 trust. See YouTube Insight ThadewGrum channel, 168 Truveo Director program, 274 “Thanks, but what about those silver candlesticks I Truveo search engine, 273–274, 273 ordered?” cartoon, 278, 278 Tryhorn, Chris, 2 “That’s Not Cool” campaign, 102 TubeMogul, 338–339 themes for channels, 170–171, 170 attention span data, 72, 72 TheWineKone channel, 11 InPlay, 341–343, 342–343 Thrall, John, 164 metrics, 339–340, 341 “3 a.m. Girl ad”, 386, 387 PlayTime video advertising platform, 237–238, 237 Three Blind Mice (Auletta), 148 research, 346–348, 347 3D content, 23, 89–91, 90 Revision3, 343–345, 344 3D previsualization, 77 video cattle drive, 345–346, 346 three-point lighting, 80 video discovery data, 48 thumbnails, 179 video search data, 164 “Tiger Woods 09 - Walk on Water” video, 286, 286 video views, 53 “Tiger Woods PGA Tour 08 Jesus Shot” video, 285, 285 TubeMogul OneLoad distribution service, 302, 306 TigerDirect TV camcorder reviews, 66 TV shows, 225–227, 226–227 tilt camera technique, 77–78 Twitter feed for PiperSport, 403–404, 404 Timberlake, Justin, 213 two-step flow model, 29, 32, 60</p><p>945018bindex.indd 471 9/26/11 2:27:52 AM VideoJug, 46 U Videomaker, 69, 74–75 “Ultimate Showdown of Ultimate Destiny” video, 113 “Videomaker’s Better Sound for Online Video 101” “United Breaks Guitars” video, 46 video, 80, 81 <a href="/tags/United_States/" rel="tag">United States</a> Congress, 20 “Videomaker’s How to Use Green Screen Paper 101” universal search, 12 video, 82, 82 University of Phoenix channel, 440 “Videomaker’s Lighting Techniques 101” video, 79, 79 “Unleash Your Fingers” video, 61 “Videomaker’s Pans and Tilts 101” video, 78, 78 updates, sharing, 304–305, 305 videos upload limit, 414, 416 embedding, 303, 304 uploading optimizing. See optimizing video process, 85–86, 85 production basics, 74–75, 74 video responses, 285 3D content, 89–91, 90 URLs, 267 annotations, 86–88, 87–88 User Manager link, 350, 350 camera techniques, 77–78, 78 usernames in accounts, 167 captions and subtitles, 88–89, 89 “Using Metadata in YouTube Videos” video, 295, 295 lighting, 79–80, 79 Ustream interactive broadcast platform, 219–220, 219 sound, 80–82, 81 special effects, 82–83, 82 storyboard software, 75–77, 76 uploading, 85–86, 85 V YouTube Video Editor, 83–84, 84 Van Buskirk, Eliot, 127 VideoSurf search engine, 274–275, 274 van der Chijs, Marc, 211 viewership analyses, 308 Views & Popularity charts, 299 472 Vancouver, George, 205 Vargas, Jose Antonio, 384 views counts, 330–331, 330–331 ■ Vascellaro, Jessica E., 227 Views graph in Insight, 330 Vatican blog, 20 Views map in Insight, 330–331 verify. See Google Analytics; TubeMogul viral ads. See contagious viral ads i n d e x versions, local, 12 viral videos, 147–148 VEVO, 228–229, 228 “Charlie bit my finger - again!”, 151–153, 151 Viacom lawsuit, 412–413 “Jeff Dunham - Achmed the Dead Terrorist”, Video: Digital Communication & Production (Stinson), 79 153–155, 153 “Video: The Next Digital Marketing Frontier” panel, 317 “Justin Bieber - Baby ft. Ludacris”, 149–151, 149 video ad networks, 232–233 “Next New Networks”, 155–158, 155–156 Adap.tv, 234, 235 overview, 52–56, 52–53 BrightRoll Video Network, 235–236, 235 “Play him off, Keyboard Cat”, 158–161, 159–160 PlayTime, 237–238, 237 Visa, 121 SpotXchange Video Ad Network, 236, 236 Visible Measures, 359–360, 360 Tremor Media Video Network, 233–234, 233 Visitor Loyalty report, 351 video bloggers, sending links to, 308–310 Visitor Trending report, 351 video cattle drive, 345–346, 346 Vlogbrothers channel, 168 video codec formats, 69–70 Volkswagen ad, 426, 426 video display ads, 190 Voyage.tv channel, 442–443, 443 Video Editor, introduction of, 412 “Voyage TV’s Renaissance Aruba Resort & Casino Video” video editors video, 442 reviews, 68–69, 68 VSEO (video search engine optimization), 240–241 YouTube, 83–84, 84 “Video marketing case studies with David Meerman Scott and Greg Jarboe” video, 435, 435 W Video Metrix service data, 72 video navigators, 189 Wagstaff, Bob, 320–321 Video Onebox, 268 Walk, Hunter, 24, 291, 415 video partnerships. See YouTube partners Walker, Kent, 412 video player analytics, 340 Wall, Heather, 418–419 Video Response feature, 7 Waltham militia, 280 video responses, 257, 284–286, 285–286 Wang, Gary, 211 video search engine optimization (VSEO), 240–241 Wang, Stanley, 65, 419 Video Sitemaps, 267–268 Warhol, Andy, 70 Video Targeting Tool, 246 Warner Bros. Records, 97 Video Toolbox, 74, 74 <a href="/tags/Warner_Music_Group/" rel="tag">Warner Music Group</a>, 97 video view counts, 330–331, 330–331 Warren, Dr., 310 “Video Viewing Audience, The: Trends for Marketers” Wasserman, Todd, 138 report, 362 Watlington, Amanda, 121 video wall module, 192, 192 Watterson, Bill, 411</p><p>945018bindex.indd 472 9/26/11 2:27:52 AM Watts, Frank, 115 wildlife video, 114–115, 114 Web Analytics 2.0, 357–358, 357 Will It Blend? competitive intelligence, 360–362, 361 success story, 369–373, 371–373 KBI Development System, 363–365, 365 Wright interview, 374–377, 374–377 Pew Research Center, 362–363, 363 “Will It Blend? - iPhone” video, 44, 372, 372 social media monitoring, 358, 359 “Will It Blend? - iPod” video, 375 Visible Measures, 359–360, 360 “Will It Blend? - Nike” video, 377 Web Analytics 2.0: The Art of Online Accountability and “Will It Blend? - Oysters” video, 374 Science of Customer Centricity (Kaushik), 327, 357 William, Prince , 29, 29, 220, 421 Web video optimization, 267 Williams, Cory, 182 Bing Videos, 269–271, 269 Wilms, Kurt, 48, 438 blinkx, 271–273, 271 Wilson, Brett, 338, 338 guidelines, 267–269 Windows 7 videos, 345–346 Truveo, 273–274, 273 Winfrey, Oprah, 380 VideoSurf, 274–275, 274 With what effect question in marketing strategy, 61 WebM format, 421 Wojcicki, Susan, 21 wedding, royal, 29, 29 “Woman can sue over YouTube clip de-posting” live streams, 220, 421 article (Egelko), 178 views, 432, 432 Wong, Robert, 439 wedding entrance dance video, 129–131, 129 Woodman, Nick, 441 Welch, Alex, 218 Woods, Tiger, 285–286, 285–286 “Welcome to the home of the Acton Minutemen” page, “Word are powerful” message, 430, 431 279, 279 word-of-mouth marketing, 42–44, 43–44 Werner, Roi, 88 Wordle tool, 427 What question “Words are worse than Sticks and Stones” video, 473</p><p> in classic journalism, 30 430, 430 ■</p><p> in keywords, 242 “Words Do Hurt” post (Alloca), 430 Index in marketing strategy, 42–47, 42–45 Wordtracker tool, 248 in online video market, 33 Wright, George, 370–373, 371 in storytelling, 73, 118 interview, 374–377, 374–377 What the Buck?! “Will It Blend? - iPhone” video, 44 earnings from, 19–20, 20, 175, 175 Writer’s Software Companion program, 75 secrets to success, 293–294, 294 “When I was a boy, I had to walk five miles through the snow to change the channel” video, 165, 165 When question X in classic journalism, 30 Xtranormal site, 65 in keywords, 243 in marketing strategy, 47–51, 48, 50 in online video market, 33 in storytelling, 73, 118 Y Where question Y Combinator, 221 in classic journalism, 30 Yahoo! Site Explorer, 301 in keywords, 243 Yahoo! Video, 3, 205–206 in marketing strategy, 47–51, 48, 50 Yancy, Telisa, 450 in online video market, 33 Yang, Jerry, 58 in storytelling, 73, 118 “Yell 118 247 Directory Heaven TV ad by Weebl” “Where the Hell is Matt? (2008)” video, 118–121, 120 video, 444, 445 “Which Trailers Saw the Biggest Oscar Bump?” post “Yell Adopts ‘Magical Trevor’ for First Ever Stand-Alone (Alloca), 428 TV Ads for UK Business Directory Enquiries Service White, Deborah, 12 118 24 7” video, 445 White House channel, 20, 168, 391 Yell business, 444 Who question “Yell extends 118 247 campaign following success” article in classic journalism, 30–31 (Alarcon), 444 in keywords, 242 Yell118247 channel, 444 in marketing strategy, 33–41, 61 yellow journalism, 232 in online video market, 33 “YouChoose 08” video, 383 in storytelling, 73, 118 Youku hosting service, 211–213, 213 “Why Isn’t Google Analytics tracking my Website” Young, Kristina, 99 article, 350 Young Hollywood, 197 Why question “YouTube 101: Customizing Your Channel” video, in classic journalism, 30 173, 173 in keywords, 243 “YouTube Autoshare Options (Adoptafeature)” video, in online video market, 33 305, 305 in storytelling, 73, 118</p><p>945018bindex.indd 473 9/26/11 2:27:52 AM YouTube Award winners, 107–108, 107 YouTube Partner Help Center, 249 “Battle at Kruger”, 114–115, 114 YouTube partners, 133, 174–175, 175 “‘Chocolate Rain’ Original Song by Tay Zonday”, benefits,175–176 , 307–308 115–117, 116 best practices, 180–182 “Free Hugs Campaign”, 108–110, 108 expansion, 14, 15 “Here It Goes Again”, 110–112, 111 qualifications,176–179 “Potter Puppet Pals: The Mysterious Ticking Noise”, success stories, 182–184, 183 112–114, 112 tools, 179–180 YouTube Blog, 5, 292 view boosts from, 256 “YouTube Captions and Subtitles” video, 89 YouTube popular videos, 117–118, 117 YouTube channels. See channels “David After Dentist”, 131–133, 131 “YouTube Channels 2.0” video, 174, 174 “Fred Loses His Meds”, 121–123, 122 YouTube.com/create, 419 “JK Wedding Entrance Dance”, 129–131, 129 YouTube.com/movies, 421 “Susan Boyle - Britain’s Got Talent”, 123–129, YouTube Community Guidelines. See Community 124, 128 Guidelines “Where the Hell is Matt? (2008)”, 118–121, 120 YouTube Creator Institute, 148, 418 “YouTube Presidency, The” (Vargas), 384 YouTube for Business (Miller), 373 “YouTube Product Manager Matthew Liu on YouTube YouTube for Mobile, 15, 180 Insight and Promoted Videos” video, 19 YouTube homepage, 417 “YouTube Promoted Videos Overview” video, 93, 93 “YouTube in 3D” video, 90, 90 YouTube Rentals “YouTube in 1985 (collab)” video, 2, 2 description, 176, 179 YouTube Insight, 6, 328–329, 329 launching, 23 demographic data, 334, 335 YouTube Symphony Orchestra, 21 discovery information, 332–333, 332 YouTube team interaction, 288–292, 291–292 474 engaging videos, 335–336, 336 “YouTube Tips” video, 300–301, 300 ■ guidelines, 299 YouTube Topics for Search, 247, 415 Hot Spots, 336–337, 337 YouTube Town Hall, 421 for keywords, 246 YouTube Trends, 417, 424–425, 424 i n d e x launching of, 16 “YouTube Turns Five!” video, 25, 25 overview, 446–449, 448–449 YouTube updates, 304–305, 305 view counts, 330–331, 330–331 YouTube Video Editor, 83–84, 84, 412 “YouTube Insight Overview” video, 329, 329 YouTube video mosaic gadget, 193, 193 YouTube Insights for Audience, 247–248 “YouTube Videos Pull in Real Money” article ( “YouTube Interview with President Obama 2011, The” Stelter), 19, 182 video, 417, 418 “YouTube InVideo Ads”, 94, 94 YouTube Leanback, 180, 414 YouTube Live, 19, 420 Z “YouTube Live ‘08” video, 196, 196 Zack, Shenaz, 23 YouTube Marketing course, 148 Zack Scott Channel, 296–297, 297 YouTube Meetups, 443 Zamost, Aaron, 395 YouTube Mobile Website, 413 Zern, James, 53, 421 YouTube Next, 418 Zhu, Gordon, 100, 416 YouTube NextUp, 418 Zigmond, Dan, 95–96 “YouTube Partner Blog Video Using Insight to Optimize Zipit Wireless Messenger, 123 Your Channel Linus Tech Tips” video, 298, 298 Zonday, Tay, 115–117, 116 zoom camera technique, 78</p><p>945018bindex.indd 474 9/26/11 2:27:52 AM</p> </div> </div> </div> </div> </div> </div> </div> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.6.1/jquery.min.js" integrity="sha512-aVKKRRi/Q/YV+4mjoKBsE4x3H+BkegoM/em46NNlCqNTmUYADjBbeNefNxYV7giUp0VxICtqdrbqU7iVaeZNXA==" crossorigin="anonymous" referrerpolicy="no-referrer"></script> <script src="/js/details118.16.js"></script> <script> var sc_project = 11552861; var sc_invisible = 1; var sc_security = "b956b151"; </script> <script src="https://www.statcounter.com/counter/counter.js" async></script> <noscript><div class="statcounter"><a title="Web Analytics" href="http://statcounter.com/" target="_blank"><img class="statcounter" src="//c.statcounter.com/11552861/0/b956b151/1/" alt="Web Analytics"></a></div></noscript> </body> </html>