Index Note to the Reader: Throughout this index boldfaced page numbers indicate primary discussions of a topic. Italicized page numbers indicate illustrations. Metacafe, 210–211, 210 A Myspace Video, 213–215, 214 accounts, YouTube, 166–168, 167 online video platforms. See online video Achmed the Dead Terrorist, 153–155, 153 platforms Ackerman, Joel, 321 overview, 205–206 Acton Minutemen, 279, 279, 281 Photobucket, 218–219, 218 Ad Age, 40, 420 Todou and Youku, 211–213, 212–213 ad networks. See video ad networks Ustream, 219–220, 219 Adap.tv, 232, 234, 235 video ad networks, 233–238, 233, 235–237 “Add video annotations - YouTube Help Center” “Amazing Ball girl catch” video, 134, 134 video, 87 amber/blue glasses, 90 Adegoke, Yinka, 214 Ambient Advert, 139 Adobe Premiere Pro editing software, 68 American Family Insurance, 450–452 Ads Worth Spreading challenge, 419, 419, 439 Americans for Fairness in Awarding Journalism 457 Prizes (AFAJP), 36–37, 37 ■ AdSense, 176, 179 Advanced Needle Visualization video, 304, 304 America’s Got Talent masthead ad, 98, 99 INDEX “Advanced Segments in Google Analytics” “AmFam | ID Theft | Do you know who you are?” video, 354 video, 450–451, 451 “Advertisers you wouldn’t expect to find on analog-to-digital video converters, 67 YouTube” post (Shackleton), 316 Anatomy of Buzz Revisited, The: Real-life Lessons advertising, 91–92 in Word-of-Mouth Marketing (Rosen), 42–44, Google Display Network, 100–102, 101 43–44 Homepage ads, 97–99, 98 Anburajan, Aswini, 378, 380 interest-based, 21 “And what’s the story behind the story?” cartoon, launching of, 8–9, 8 369, 369 Partner Watch ads, 93–96, 94, 96 Anderson, Chris, 135 Promoted Videos, 92–93, 93 “Andres Cantor - GEICO Commercial” video, 420 TrueView Video Ads, 99–100, 100 Angry Birds game, 49 viral. See contagious viral ads annotations advertising value equivalency (AVE), 368 adding, 86–88, 87–88 AFAJP (Americans for Fairness in Awarding Buckley, 258 Journalism Prizes), 36–37, 37 guidelines, 297 Agrawal, Amit, 24, 200–201 improvements, 417 Aidan, Michael, 137 launching, 16 aircraft company “Annotations and Playlists” video, 296–297, 297 Kolowich interview, 404–408, 406 Annoying Orange series, 454 success story, 399–404, 399, 401–404 “Another Giant Garage Spider” video, 296 Akkad, Jay, 414 anti-bullying campaigns, 430, 430 Alarcon, Camille, 444 AOL Video, 3 Albright-Hanna, Kate, 385, 388–389COPYRIGHTEDApril Fools’ D ayMATERIAL hoax, 419 Alexander VI, Pope, 204 “Argument Clinic” video, 398, 399 Allaire, Jeremy, 224 Armstrong-Jones, Antony, 421 Allen, Craig, 137 Arno, Peter, 278 Allen, Jonathan, 186 Artbeads.com, 266 Allocca, Kevin, 417, 425–434 “Artbeads.com Handy Tip - How to Use Glue-In Alsop Louie Partners, 221 Bails and Caps” video, 266, 266 alternatives to YouTube, 203, 441–442 “As Seen On” pages, 48, 438 Bing Videos, 207, 207 Ashley, Euan, 412 blinkx, 207–209, 208 Asian Tsunami, 3 Dailymotion, 209–210, 209 “Assembling the First PiperSport Light Sport Facebook, 215–217, 215 Aircraft...in 30 Seconds!” video, 406 Flickr, 217–218, 217 Asterias web crawler, 2 Justin.tv, 221–222, 221 Attack of the Show!, 113 945018bindex.indd 457 9/26/11 2:27:50 AM attention span data, 72, 72, 341 Billiam the Snowman, 12, 13 audience bin Laden, Osama, 434 connecting to, 181, 443 Bing Videos, 207, 207, 269–271, 269 in storytelling, 118 Bird, Eepy, 61 “Audience for Online Video-Sharing Sites Shoots Up, Black, Rebecca, 361–362, 361, 431–432 The” report, 362 “BLASSREITER Episode 1” video, 89 audio codec formats, 69–70 Bleeker, Andrew, 390 AudioSwap library, 84 “Blending Marbles” strategy, 374 Auletta, Ken, 148 Blendtec “Auto-Tune the News: Bed Intruder Song!!!” video, success story, 369–373, 371–373 155–156, 155 “Will It Blend?” videos, 44 autocomplete for keywords, 244–245, 244 Wright interview, 374–377, 374–377 Autodesk Cleaner tool, 272 blinkx, 164, 271–273, 271 automated viewing, 255 launch, 3 AutoShare, 301–302 overview, 207–209, 208 launching, 22 bloggers, sending links to, 308–310 YouTube updates, 304–305, 305 Blum, Jordan, 317–320, 320 AVE (advertising value equivalency), 368 Bly, Nelly, 232 “Avril Lavigne - Girlfriend” video, 255 Boedigheimer, Dane, 454 AvrilBandAids fansite, 255 Boehner, John, 418 awards, YouTube Boesch, Nina, 136 first, 11–12 boom camera technique, 78 last, 15–16 “Born of Fire” ad, 439 Boublil, Alain, 128–129 Boxing Day Tsunami, 3 458 Boyle, Susan Magdalane, 123–129, 124, 128 ■ B BP oil spill, 185–187, 186 “Baby Break Dance” video, 136 Bradshaw, Peter, 23, 89 “Baby Moonwalk” video, 136 brainstorming keyword suggestions, 242–243 INDEX Baby song (Bieber), 431 brand channels, 184–187, 185–186 backgrounds customizing, 190–191 images, 191 engagement, 191–194, 192–193 lighting, 80 features, 187–188 backlights, 80 Google Analytics, 194–195 Backstage 101 online learning center, 73–74, 117–118 information details, 260–261, 260 “Bad Breath Test - How to Tell When Your Breath Stinks” naming, 259–260, 259-260 video, 321–322, 322 optimizing, 258–259 badges, 182 setting up, 188–190, 189 Bahner, Adam Nyerere, 116 tags, 261–262, 261 Baldwin, Alec, 283 tracking options, 355–356, 356 Ball, Rachel, 421 type selection, 262–265, 263–265 “Bandoleer by DYNOMIGHTY, Be Mighty! video promotion, 265–267, 266 DYNOMIGHTY” video, 316, 316 brand identification, 121 banner ads, 95 brand safety, 187 banners, channel, 189, 191 branding options, 181 “Barack Obama: My Plans for 2008” video, 379 Braun, Scooter, 150 “Barack Obama on Health Care” video, 388 Breaking Ten feature, 80 BarackObamadotcom channel, 378–379, 381, 383 Bree (user), 107 Barely Political, 157 Brightcove App Cloud, 223 Bartel, Clarus, 255 Brightcove cloud content services company, Bastholm, Lars, 259–260 223–224, 223 “Battle at Kruger” video, 114–115, 114 Brightcove Video Cloud, 223 “Battle of the Atlantic”, 326–327, 356 BrightRoll Video Network, 232, 235–236, 235 BBC Worldwide, 17 Brown, Chris, 130–131 BeautyChoice.com, 317–320, 319–320 Brown, Scott, 443 BeautyStars, 318 Bruce Clay blog, 322 Benny, Jack, 334 Buckley, Michael Berger, Geoffrey, 408 earnings, 19–20, 20, 175, 175 Berra, Yogi, 103, 148, 217 ratings asked for by, 257 Best Commentary award, 11 secrets to success, 293–294, 294 beta launching, 4–5 on YouTube blog, 292 “Betty of Betty’s Kitchen” video, 294–296, 295 Budzinski, David, 115 Beverly Hills 90210, 18 Bui, Maestro Alexander, 99 Bieber, Justin, 149–151, 149, 431 business objective of Will It Blend?, 372 “Bill Tancer on Search Patterns at SES Chicago 2008” video, 41, 41 945018bindex.indd 458 9/26/11 2:27:50 AM The” cartoon, 327, 327 C Chaudhary, Arun Cabot, John, 204 interview, 385–393, 386–389, 391–392 Call-to-Action overlays, 265–266 Obama campaign, 378, 380–382 Calloway, Cab, 148 Chaves, Mark, 364 calls to action, 54 Chen, Bing, 418 annotations, 297 Chen, Steve, 3 Homepage ads, 98 “Cheney has a question for the Republican Calvinball, 411 candidates” video, 13, 14 camcorders, 66–67, 66 “Cheryl Cole Turns ORANGE on X-Factor!!!” cameras video, 258, 258 3D content, 90 Chin, Ren, 447 techniques, 77–78, 78 China video hosting services, 211–213, 212–213 Cameron, David, 417 Chittenden, Maurice, 153 Campaign reporting metric, 342 Chmielewski, Dawn C., 441–442 campaigns, political “‘Chocolate Rain’ Original Song by Tay Zonday” Chaudhary interview, 385–393, 386–389, 391–392 video, 115–117, 116 Obama, 378–385, 378–379, 381–383 “Chronicles of Narnia Rap, The” skit, 6–7 Cansei De Ser Sexy band, 255 “Chrysler Eminem Super Bowl Commercial - Imported Cantor, Andres, 420, 420 from Detroit” video, 439, 440 captions Churchill, Winston adding, 88–89, 89 on analysis, 352 for discovery, 296 Battle of the Atlantic, 356 launching, 17, 17 on forecasts, 270 Map Room, 326–327 Carl Zeiss optics, 67 459 carousel module, 191, 192 Chute!, 113 ■ Carroll, Dave, 46 Cicierega, Neil Stephen, 113–114 INDEX Carroll, Jill, 59–60, 59 CitizenTube, 24 Carrozza, J. L., 113 Cleese, John, 393 Cartier, Jacques, 204 Click: What Millions of People Are Doing Online and CastFire tool, 272 Why It Matters (Tancer), 38–41 cat meme, 161 click-command tags, 356 categories Clinton, Hillary Rodham, 378, 380–381, 386 brand, 262–265, 263–265 “Hillary 1984” video response, 342–343 video, 253 online videos, 56 cattle drive, 345–346, 346 Clip Editor, 84 “Caucus Night: Barack in Ankeny” video, 386 clip length, 55 Celtx program, 75, 77 guidelines, 70–73, 71–72 CES (Consumer Electronics Show), 66 limit increase, 414 Chan, Tracy partner allowance, 179 on Hot Spots, 337 cloud content services companies, 223–224, 223 on Insight, 16, 328–329 CNET Chandratillake, Suranga, 164, 271 camcorder reviews, 66 channel branding boxes, 190 video editing software reviews, 69 channel ID module, 189 CNN/YouTube Debates, 12–14, 13–14 channel information modules, 189–190 Coakley, Martha, 443 channels, 163–165, 165 Cobaltgruv (user), 5 account creation, 166–168, 167 codec formats, 69–70 brand. See brand channels Cohen, Jacob, 142 customizing, 440–441, 441 “Coke Zero & Mentos Rocket Car, The” video, 61 embedding, 303, 304 Colbert, Stephen, 127 Google Analytics, 352–354, 352, 355 Collins, Scott, 126 modules, 171–172, 171 Colo, Shawn, 231 PiperSport, 402, 402 color, 170–171, 170, 191 setting up, 165, 166 colored glasses, 90 settings, 168–169, 168 Columbus, Christopher, 204 streaming live events, 196–202, 196–197 Comedians account type, 169 themes and colors, 170–171, 170 Comedians category for brand channels, 262, 263 videos and playlists, 172–174, 173–174 comedy or humorous videos viewers, 44, 45 YouTube partners. See YouTube partners comments Chapman, Graham, 393 annotations, 16, 86–88, 87–88 “Charlie bit my finger - again!” video, 151–153, 151 enabling, 443 “Charlie Schmidt’s ‘Keyboard Cat’! - Original!” encouraging, 181 video, 158, 158 guidelines, 283–284, 284, 301 “Chart, of course, is nonrepresentational, community engagement.