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At a Glance Contents At a Glance Contents Te soul and spirit of the company LEADING Striking New Paths 04 The three Segments of the Company 07 Axel Springer is journalism. Increasingly Digital 08 Increasingly International 10 Many Opportunities for Future United Artists 12 OUR MISSION: Te successful establishment of There’s More To It 14 Corporate Values and Leadership Principles 15 independent journalism in the digital world. DIGITAL We are Europe’s leading digital publisher. Building Blocks of Digitization 16 Multimedial Media Brands 18 Digital Development Laboratory 20 Silicon Valley and More 21 PUBLISHER House of Journalism 22 “What we are and what we want” 23 Essentially Free 24 MEDIA AND BRANDS Diversity of Offerings 26 Status: March 2018 Classifeds Media 28 Axel Springer SE, Corporate Communications, 10888 Berlin News Media 32 Tel: +49 30 2591-77600, [email protected] Marketing Media 34 www.axelspringer.com www.twitter.com/axelspringer_en www.youtube.com/axelspringer FACTS AND FIGURES 36 www.instagram.com/axelspringer_se www.facebook.com/AxelSpringerKarriere Striking New Paths LEADING DIGITAL PUBLISHER Enhancement. Growth. At the same time not losing the own roots. In the tradition of its founder, who brands, its own new developments and fostered journalistic and technological strategically-oriented acquisitions of innovations in his time, Axel Springer SE web companies, the networking with is breaking new ground while remaining the current generation of digital founders true to itself. The company is with great is one of the building blocks of the pace pursuing the objective of building company’s digitization strategy. up a fast-growing and proftable digital portfolio and to establish journalism as About 16,000 employees work with a successful business model also in the passion at Axel Springer SE: Eu- digital world. Along with the transfor- rope’s leading digital publisher. mation of its established strong media 04 05 Strategy Te Tree Segments of the Company Axel Springer SE is shaping its transformation into The traditional revenues of a publishing house are a digital publishing house with all its strength. refected in this structure. In the same way as a The strategy focuses on what the company has newspaper in the past was fnanced by subscrib- made successful ever since. Models which are, ers, advertisers and classifed advertising custom- Classifeds Media, whose with varying intensity, based on journalism or bene- ers. It is the goal of Axel Springer SE to become revenues are primarily generated ft from journalism: Classifeds Media, News Media, the number one in the respective market segments through paying classifed ad clients. and Marketing Media. and in the countries in which the company is active – as leading digital publisher. 1 News Media, that are predominantly funded by paying readers and adver- 2 tising. Marketing Media, whose revenues are primarily generated by reach-based or performance- 3 based advertising clients. 06 07 Share of DIGITAL MEDIA in percent Increasingly Digital OF TOTAL GROUP REVENUES Axel Springer is pursuing a strategy of proftable ment of paid content on the Internet and expands growth. The goal is to create value – both its portfolio of online services through complemen- 72 material and ethical. And thereby also to increase tary acquisitions. OF ADJ. EBITDA the company’s value. More information is available at The company pushes forcefully ahead with its axelspringer.com/keyfgures transformation to become the world’s leading digital publisher. The group invests in the develop- 80 OF ADVERTISING REVENUES 2 42 28 87 Share of Segment Revenues in percent Employees News Media 28 Classifeds Media Average number 2016 2017 Change Marketing Media Group 15,223 15,836 +3.3% Services/Holding 08 Source: Annual Report 2017 09 Increasingly International Axel Springer is active in more than 40 countries The US online business news portal BUSINESS worldwide, with holdings and licenses on six INSIDER offers 16 further regional editions, the continents. latest in Spain and South Africa. With the Swiss Ringier AG, Axel Springer operates 2017, Axel Springer SE generated a total of 49 too Joint Ventures: in Switzerland and in Eastern percent of its revenues outside Germany with Europe (Poland, Serbia, Hungary and Slovakia). these and other activities Digitization is moreover increasingly breaking down More information is available at the conventional view of national boundaries. Over axelspringer.com/intl and the last few years for example, Bonial (see p.34) ringieraxelspringer.com has successfully established the German kaufDA concept in ten other countries. The StepStone Group (see p.36), operates job portals in 16 countries. 10 11 Many Opportunities for Future United Artists Axel Springer is a company, in which individual- JUNIOR EXECUTIVE PROGRAM SCHOOL OF JOURNALISM EDITORIAL OR COMMERCIAL ists feel at ease, because they have the freedom This 18 month program offers a variety of individual The Axel Springer Akademie, Germany’s most INTERNSHIP to make their own decisions and to shape things stations and provides participants with what it progressive school of journalism, teaches the craft Axel Springer offers a four-week editorial intern- independently. A kind of „United Artists“. Artists – takes for a responsible career as a media manager. of journalism from scratch within two years: The ship or a three to six-month commercial internship irrespective of whether they are reporters or soft- The program is aimed at people who have focus is on cross-media training and investigative for those who want to gain insights into everyday ware developers – are independent, different and completed their studies outstandingly well, research methods. working life as soon as possible. sometimes complicated. They may and should be widened their horizons with periods spent abroad More information at like this, as long as they are excellent and, when it and have gathered between three and four years www.axel-springer-akademie.de matters, hold together – United. of successful professional experience – not necessarily in the media industry. COMMERCIAL AND TECHNICAL CAREER OPPORTUNITIES VOCATIONAL TRAINING DIRECT ENTRY BESTSELLER PROGRAM Whether media manager or designer, IT special- For employees who want to develop their ideas. Within the framework of the 14-month BestSeller ist or industrial business management assistant: Personalities, who bring others forward and want program the participants learn everything a apprentices at Axel Springer are able to learn to to make progress themselves. People who want modern cross-media sales professional needs do the various tasks required in one of the most to help shape changes. No matter whether they to know. exciting companies in the digital and publishing already have in-depth media experience or are industry. making a lateral career move. TOP TALENT PROGRAM In this group-wide, international development pro- DUAL COURSE OF STUDY TRAINEE PROGRAM gram aimed at targeted promotion of young talent Through the dual study program, interested Axel Springer is preparing graduates to take on with leadership potential, participants grapple 18 students can acquire the degree of Bachelor specialist and management responsibility. As part months with the latest models of competitive stra- of Science in Business Information Systems or of the 18-month Trainee Program, participants will tegy and the challenges of digital transformation, Bachelor of Arts in Business Administration/Media get to know the wide variety of departments and among other topics. and Communications in three years. They gain work on complex tasks: for both analog and digital practical media know-how at Axel Springer while More information on vacancies, career opportuni- media, whether online or mobile, national developing their academic knowledge at partner ties and contacts can be found at or international. universities. career.axelspringer.com/en 12 13 Tere’s More To It Corporate Values and Making a career depends on many factors. In Axel Springer SE is active in a dynamic industry, at Leadership Principles addition to your own abilities and skills there are the same time deploying a great deal of pioneering frequently enough external factors to consider – can spirit to promote innovation. In order to keep that Axel Springer SE adheres to the following principles, I balance my profession with my family life? Will my one step ahead, employees are offered an excel- which determine how work is carried out in the com- employer support me? We have laid a lot of the lent further training program, ranging from app pany and how employees interact with each other: groundwork at Axel Springer in recent years. development to online marketing and advanced business management seminars right up to agile Creativity as the decisive prerequisite for success It goes without saying for Axel Springer that along- management, negotiation techniques and mentoring in all segments; side work the family is also very important. This ex- by experienced managers. plains why the company has a day nursery in close Entrepreneurial spirit, defned as imaginative, proximity, the Wolkenzwerge (“Cloud Dwarfs”) in Through targeted health management Axel responsible and result-oriented action taken by all Berlin. In addition, an emergency childcare service Springer SE helps its employees preventively keep employees; and assistance with the care and support of depen- ft. For example, through collaborations with gyms, dent relatives is offered. back training courses,
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