Facebook PPC, Classified, Ezines and Everywhere

“How to Write Killer Online Ads.”

“The Psychology of Writing Killer Ads - The advertising market is a fast moving place. You either grab people's interest or you lose them.”

Our goal is to help people become better marketers online. Offering practical step-by-step instructions. Whether for their own current business – or if they want to join us.

The most detailed, comprehensive GUIDE I’ve seen to learn how to write Killer Ads, that actually work!

Enjoy,

Cory Alan [email protected]

Discipline is the bridge between goals and accomplishment. Jim Rohn Don’t wish it were easier, wish you were better. Jim Rohn

1 “How to Write Killer Online Ads.”

“Good Advertising Does Not Just Circulate Information It Penetrates The Public Mind With Desire and Belief.”

Advertising Psychology and Techniques That Generates POSITIVE ROI In Google PPC Facebook PPC, Classified, Ezines and Everywhere.

Your Copy Provided By:

Cory Alan Mentor, Partner and good friend of 10 years along with (310) 544-3200 wife Jacqueline Ferrari www.coryalan.com Riccardo Ferrari, Author

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The Publisher has done everything possible to be accurate in the creation of this report, but does not warrant or represent at any time that the contents within are 100% accurate due to many factors and also the rapidly changing nature of the Internet. The Publisher assumes no responsibility or liability whatsoever and will not be held responsible for any losses or damages of any kind incurred by the reader whether directly or indirectly arising from the use of the information found in this report. The reader assumes responsibility for using the information contained herein. The author reserves the right to make changes without notice. There are no guarantees that you will make any money with this information. Internet marketing can be difficult and time consuming. Your earnings are solely dependent on your personal efforts, time and dedication.

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About The Author

Riccardo Ferrari is a successful marketer with over 27 years of experience. As an expert in online marketing, advertising and blogging he provides cutti ng-edge information derived from years of hands- on experience that can help you achieve serious results. http://www.RiccardoFerrari.com

3 Introduction

Are classified ads still popular? In 2003, according to market researcher Classified Intelligence, the market for classified ads in the United States was $15.9 billion (newspapers) and $14.1 billion (online). The worldwide market was estimated at over $100 billion.

The Kelsey Research Group lists online classified ads as being worth $13.3 billion (2006), while Jupiter Research provides a conservative appraisal of $2.6 billion (2005) and the Interactive Advertising Bureau lists the net worth of online classified revenue at $2.1 billion (April 2006).

Newspapers have continued their downward trend in classified revenues as Internet classifieds grow. Classified advertising at some of the larger newspaper chains has dropped 14% to 20% in 2007 while traffic to online classified sites has grown 23%.

Goggle PPC - Online ads are dominated by Google AdWords with grossing revenues of $21 billion, which makes it the dominant online ad platform.

Facebook PPC is becoming extremely popular with revenues estimated at $1.7 billion (as of this writing) and rising rapidly. Facebook is not a search engine, the ads require different techniques and sales funnel than Google. Facebook ads also allow an image, which greatly impact the outcome of the ad depending on the image you choose.

LinkedIn PPC – LinkedIn has and adverting posting features based on keywords and other targeting filters that narrow down your ideal prospect. It‟s very valuable in connecting with business people in you niche.

YouTube PPC – YouTube is the second largest search engine in the world and also a social media network. They recently added the ability to post PPC ads. You can target just about any niche you want.

Ezines are a very popular way to advertise on the Internet. I included a long list of directories at the bottom of this report.

UsFreeAds.com receives a lot of traffic and I highly recommend you get at least their Gold membership for $10 a year (the $10 a month plan is even better if your budget permits).

4 You‟ll need at least the $10 per year membership to be able to post your website links in your ads. You get the best results with Usfreeads.com by placing FEATURED ADS.

I wrote this report because these questions come up every day in nearly every prospecting and training conversation I have.

Where do you advertise? How do you write good ads? Do you know a good ad that works? Which ads work the best?

Good questions! In this report I will teach you how to write killer ads and the techniques involved. I also provide many samples for the work from home and business opportunity industry.

You can use the same principles and techniques to write ads for PPC, ezines, banners, headlines for web copy, subject lines for emails, tweets in Twitter and much more.

I have also included a valuable resource page at the end of the report.

Advertising Is Tough, You Have to Be Good!

Advertising is a risky business. Most people lose money at it. The few who make more money than they spend enjoy a superior position in the competitive world of business.

Unfortunately, too many people in the home-based business industry “wing it from the hip” and because that doesn‟t work, they get discouraged and quit.

You see, what you may “think” will work and what actually works are usually quite different things. I hope this report will close the gap for you.

Claude Hopkins says that advertising is a science. There are definitive principles and laws that, once mastered, will make a huge difference in the outcome and can be learned by anyone.

Advertising principles are the principles of salesmanship.

The only purpose of advertising is to make sales. Make the prospect take action on the benefits and gains that are important to him or her. Advertising is profitable or unprofitable according to its actual sales.

5 Most people are looking for a silver bullet - the magic ad that will generate a ton of calls and make a bunch of money this week. The reality is prospects buy when they are ready, not when they see your ad.

So, other than the quality of your ad and your specific USP (Unique Selling Proposition), which both have to be good, “consistency” has a lot to do with success in advertising.

Prospects must see you when they are ready to buy. If you are gone, they‟ll buy from someone else. You sold them the first time, but you are not the one that gets the gold.

But hey, if you have a lousy ad, then consistency is not going to save you. And if you have a lousy USP, a great ad is not going to save you either. If you have a great USP, but a bad sales funnel, the sales still won‟t come in.

You are taking the horse to water, but he‟s not drinking it.

To make sales you must consider the synergy of your ad, USP, sales funnel, and consistency all working together.

One ties into the other and it all must lead to making the sale.

At the end the underlying most important principle of advertising success is this: YOU MUST MAKE MORE MONEY THAN YOU SPEND. Otherwise, you will be forced to make cold calls or go out of business.

Advertising That Leads To Positive ROI

In the average home-based business, especially in the “make money from home”, “business opportunity”, and “network marketing” niches, it‟s challenging to have a positive ROI (Return On Investment) because a business opportunity is not a direct sale. People don‟t sign up right way. They have to go through an information process.

Your prospects may be looking at different opportunities and get caught up in the web carnival atmosphere with every guru barking for his or her attention. Many people have to enter your list and must be followed up for a period of time before they join your opportunity.

The easiest way to have a profitable advertising campaign is to choose between two different scenarios:

6 1. Don’t advertise your opportunity first.

It‟s better to capture leads and make sales by advertising a tool or an information product, and/or a lead generation system, or something of value that your niche “wants now” and is willing to buy without thinking too much, and then back-end the leads into your opportunity.

This is my favorite way of generating leads along with WordPress.

This way, even the people that don‟t buy your opportunity are still profitable customers in your system and you don‟t lose money in advertising. Many marketers including myself have been doing this for over 20 years, before a few Internet marketers branded this concept online as the “funded proposal” idea.

2. Advertise your opportunity (based on the traffic your opportunity may draw on your specific keywords) and then give your prospects a free information product that will lead to selling a course or a system so you can recoup your advertising dollars, plus cultivate these prospects for future affiliate and tool sales.

If you particularly like advertising your opportunity, make sure your company has a beefy fast-start bonus, so even if you sign up one person every 50 leads, you can cover ad cost.

Bottom line, profitable advertising is about direct response, which is very different from institutional or brand building advertising. Meaning, if you put out money this week, it has to come back next week.

“You must sell something that people are hungry for and want to buy now with credit card in hand!”

7 The Psychology of Writing Killer Ads

The advertising market is a fast moving place. You either grab people's interest or you lose them.

The first rule in ad creation is, don‟t sell the product, sell the call to action.

I think you can see why it is virtually impossible to sell an item or a business just through an ad with a few words. The ad is simply the door opener. It has to be powerful enough to lead the person to seek more information.

Too many people make the mistake of trying to put all the weight on product value. You can‟t establish value in three lines. The truth is, all the weight must go on “why” they should click your web site or call and listen to a sizzle message and then let the sales funnel take over from there.

Books have been written about the fact that marketing is all about ”why” and “because.”

To build a strong “why” someone should click on your ad, you must concentrate on benefits, curiosity and fear of loss. These are proven to be the building blocks of successful ads, headlines, banners, subject lines, tweets etc.

Curiosity is the drug of advertising. When it‟s tied into a benefit that‟s important to us, curiosity is the spice that makes us take action. Curiosity ties into other emotions, like fear of loss and discomfort.

 Why do we open certain emails and delete others?  Why, when we walk in a busy street full of shops, do we stop at the window of some and not some others?  Why do we see a book and pick it up?  Why do we browse at Blockbuster and pick up one movie instead of another?  Why do tabloids spend millions in curiosity advertising and occupy prime expensive space in supermarkets? This is no joke. Tabloids really do OUT- SELL virtually every other type of publication there is, including newspapers (LEXIS(c)-NEXIS(c) Academic Universe, 1992).

An advertising study at Indiana State University described curiosity as:

“The condition of discomfort due to an inadequacy of information that motivates specific exploration.”

8 Michel Fortin, Joe Vitale and David Garfinkel, my favorite marketing, advertising and copywriting mentors always say that the headline of any sales copy must sell the reader to read the copy.

They write a considerable amount of information about how to write effective headlines. The sale lives or dies in the headline.

They say:

“The headline is meant to generate interest, readership and pull people into the copy. It’s the first thing that people see. Just like front-page headlines of a newspaper are meant to sell the paper, the copy’s headline is meant to sell people on the copy.

“If a headline does not instantly give an indication — i.e., an idea or hint, not the entire story — of not only what the sales page or report is all about, but also the reasons why people should read further the moment they read it, it will actually deter prospects.” Ads must also follow this formula in order to be successful.”

Bottom line: An ad is a headline, a benefit and a call to action designed to pull people into your sales funnel.

That‟s all it has to do.

The key is to create a message that will make a reader stop, realize the benefits, and be curious enough to make the decision to follow the call to action.

It is as simple and as complicated as that because you only have a few words.

The AIDA Formula

This is the best-known copywriting formula of all time. The AIDA formula is recommended by most ad and sales-letter copywriters on the Internet.

Your ads must: capture attention raise interest increase desire cause an action.

(AIDA) In that order.

9 AIDA formula is used everywhere. You can use it for ads and headlines as well as for entire sales letters, reports and web sites.

This is a good article on AIDA and 14 less-known formulas: http://www.procopytips.com/aida-copywriting-formulas

Some headlines are newsy, others are sensational. Some make claims, others make statements. Others provoke controversy. Some are intriguing, others are inspiring.

Either way, it doesn‟t matter. There must be attention (curiosity), interest (a benefit) desire (fear of loss) and action for the reader to follow through.

Here is a great article of Michel Fortin on how to capture and captivate attention based on human goals desires and teasers.

This is good stuff! http://www.michelfortin.com/capture-captivate-attention http://www.michelfortin.com/write-magnetic-headlines-with-these-7-tips

My headline book

“Remember, all prospects are window shoppers. You must pull them into the store”

10 Words That Provoke Curiosity. new secret exclusive exciting mind-boggling quick limited supply limited time limited positions did you see this? only 5 left free for 3 days it‟s the only one now open we need you don‟t delay will go offline tomorrow almost none left huge free gift never seen before used by doctors they don‟t want you to know what they won‟t tell you Oprah says Dr. Phil says Dr. Oz says new model just released I usually fail…but I never lose weight…but I tried everything else…but was never possible…but after years of failure I was broke before I did it! my son did it! as seen on TV 7 ways to the top 5 reasons to 3 things you must have to 10 tips to

11 step-by-step no selling without I lost non-time consuming forever long-lasting for years to come you‟ll never lose

People buy with their emotions NOT logically. Make sure that you include some emotional words in your advertisement. Use words like: love security freedom fun satisfaction easy simple rewarding happy struggle-free relief

And also use words that provoke fear like: scams mistakes dangerous out of time broke sick etc.

12 The 8 Rules of Online Ads

Rule #1: Use ads to sort, not to sell. Don't try to tell the story in your ad offer. Focus on getting the click or the call. Read it, edit it, and re-write it as many times as you have to.

Rule #2: Write ads for human nature. Push the right emotional buttons. People buy emotionally and justify logically. Use short, powerful words.

Rule #3: Target your particular market. It makes no sense to try to sell bird food to alligators.

Rule #4: Focus on the benefits, never the features. The feature is what a product is. The benefit is what it does for a person. Example: This product has three patented ingredients that lower cholesterol. That's a feature. This product is proven to lower cholesterol 30%. That's a benefit. This product has lowered my cholesterol 30%. That‟s a benefit expressed through a personal testimonial.

Rule #5: Think of an ad in four parts: Headline, main benefit, call for action, and URL. The headline sells the ad and can also be a major benefit. It has to be good enough so the reader wants to pursue reading the ad and click your URL or call your 800#, whatever your particular case may be.

Rule #6: People reading ads generally want to "make money" or "save money" or “save time” or “solve a problem.” Most times want "free information." These are the three greatest human goals. The more you can tie your offer into these main motivators the better your ad will pull.

Rule #7: Answer these questions when writing your ads.

• How will you save them money? • How will you help them save time? • How will you make them money? • How will you help them feel better? • How will it make things easier (less effort)? • How will you help them get more done? • How will you help them have more fun? • How will you help them solve a problem? • How will you help them get more pleasure? • How will you help accomplish something with less pain? • How will you help them do something faster? • How can they get free information? • How can they do something with no obligation?

13 Rule #8: Test your ads before you invest money and time. The best way to do this is by spending a few dollars in Google AdWords.

Google AdWords Ads

Google PCC is the most skill-demanding type of advertising. The online market is a brutal, value-driven fast moving place. It‟s like New York. If you can make it there you can make it anywhere.

With a small, inexpensive campaign ─ a few tens of dollars ─ you will know right away if a particular ad works or not. You will know whether to invest in the ad and also publish it in many free and paid classified websites or newspapers.

Once you know how to write good Google PPC ads, you can write ads for anything else.

In Google you either grab people‟s attention or they are gone. Boring, safe and irrelevant ads are not excused!

Google ads are based on keywords and must lead to relevant information.

14 Relevancy is important. Google wants a quality search experience for their users. Google is constantly improving the user experience by providing the best search results possible. Quality Score was implemented to ensure that individual advertisers are doing their part by making their advertisements relevant to the user‟s query.

The subject of relevancy and the intricacies of PPC is beyond the scope of this report. I‟m just covering ad psychology and composition here. But, I have to make you aware of a couple of important things when writing Google ads.

After the introduction of “quality score” in 2008, Google forces all advertisers to comply with quality score rules. They seem to get deeper every day.

The subject of relevancy is becoming the most talked about subject in PPC advertising because it directly affects your business. Multimillion dollar businesses were created solely using Google AdWords. You can imagine what‟s at stake.

This is the short version. For the best “quality score” (for Google to even accept you and take your money) and to save on cost-per-click (the higher your score the less your cost per click), you must put your specific keyword in the headline, copy and URL.

Your landing page must be optimized for the keyword that you are targeting and must have navigation links above the fold, not at the bottom of the page with information relevant to the subject you are advertising.

Gone are the days of blind capture pages. You cannot ask for the opt in on page one, but rather, lead the visitors deeper into more information.

The visitor must not be obligated to opt in to get the information they are searching for. Your sales page also has to be optimized according to the keyword and be totally relevant to what you advertise.

Popup windows will disqualify your ad.

In this new video, Google‟s Chief Economist, Mr. Hal Varian, provides a great overview of how Quality Score works in practice in the „Ad Auction‟ which controls when, where, and for how much your PPC ads are displayed on Google.

15 When it comes to learning and perfecting Google AdWords, I follow the “one and only” Perry Marshall, the most popular and downloaded Google AdWords expert in the world. At one point, to become a serious AdWord advertiser you have to read this course. It‟s the Bible of the industry. The updated 2010 version is beyond great.

Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most- quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."

He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.

You also want to be on his alert list because Google is a moving target and it pays to stay updated.

AdWords remains one of my favorite platforms to advertise my sales funnels and blog in addition to the awesome Twitter and Facebook.

The main benefits of Google AdWords are immediacy, high visibility and targeting

You can write an ad targeting your specific market, narrow down highly searched keywords and in 5 minutes you can be on the front page of Google.

This is the keyword research tool I use. https://adwords.google.com/select/KeywordToolExternal

With smart techniques and the right choice of keywords, you can rank in the top 3rd to 5th positions for a few dimes.

In many keywords you can rank for one penny.

In my free e-book “Eight Steps to Creating an Unstoppable Money Machine” I go deeper into targeting the right keywords for the network marketing niche.

Google AdWords is direct response at its best! People are there to buy.

Anatomy of a Google ad

 25 characters for the headline.

 70 characters for the ad text.

16  35 characters for a display URL/including this portion which should be the keyword, when your domain is not based on the keyword you are bidding for.

 No CAPS.

 You are allowed only one exclamation mark (!), but not in the headline.

Most times the call to action is implied by benefits, curiosity and fear of loss because you don‟t have space for words like “Click Here Now” or “Hurry Call This Number” or “Limited Positions Available” or Offer Expires in 24 Hours.”

Sometime you may have space for “Act Now.” “Free Info.” “5 Positions.”

Conversion studies reveal that it‟s always better to write Google Ads in Title Cases, including the URL.

Do your research first

To find out which ads work best you can research your competition with a tool called www.spyfu.com.

It will show your competitor‟s keywords, daily budget, bid per click, age of the ad and other information that will help you determine the effectiveness of an ad.

Please note that the word “free” works well in online advertising and you should use it at every opportune moment.

Ad cost

A Google account cost $5 one time. The minimum bid per click is $0.01 (a penny)

If there are less than 8 ads on the right end side you rank at the bottom with the minimum bid. Depending on the competitiveness of the keyword Google will tell you the minimum bid to be positioned on the front page. I do not recommend to ever end up on the second page.

"Work at home" keyword

Work At Home - $3K A Week Our Business Works Immediately. Only 4 Hours a Day – Free Info! www.WorkAtHomeWithJoe.com

17 "Lose weight without struggle" keyword

Lose Weight Without Struggle I Lost 25 Pounds With No Suffering. Doctor Recommended. Free Sample! www.LoseWeightWithoutStruggle.Com

"Fire your boss" keyword

Fire Your Boss I Did It $8,000 A Month In 30 Days. People Call You. Free Info! www.YourDomain.com/FireYourBoss

"Entrepreneurs" keyword

Entrepreneurs Wanted Earn $770 Per Day Online. Free Training. Serious Only. www.YourDomain.com/Entrepreneurs

"Hot business opportunity" keyword

Hot Business Opportunity I Made $5,000 While On Vacation. Automated System. Free Support Site! www.Hot-Business-Opportunity.Com

"Free MLM Leads" keyword

Free MLM Leads Generate 50 Qualified Leads/Day Zero Cost. Free $500 Software! www.YourDomain.Com/Free-MLM-Leads

"Network Marketing Leaders" keyword

Network Marketing Leaders Sponsor 20 New People a Month Zero Cost. Free Report! www.YourDomain.Com/Network-Marketing-Leaders

"Network Marketing Leads" keyword

18 Network Marketing Leads Tired of Buying Leads? Real Time Quality Leads Free. www.YourDomain.Com/Network-Marketing-Leads Facebook PPC Ads

Facebook in now bigger than Google and has more than 500,000,000 members. It‟s easier than Google and less expensive. In Facebook there is no quality score to worry about and it‟s very targeted because it goes way beyond just keywords.

Facebook has very robust targeting options compared to AdWords. They allow you to target by State, City, Gender, Age, Keywords, Workplaces, Relationship and Sexual Persuasion.

Don‟t read me wrong, search-engine leads are the best you can get. People that search in Google have a definitive commercial intent.

Unlike Google, Facebook users are not actively searching for anything, they are there to socialize, communicate and make friends. But, Facebook ads are becoming a serious source of leads, money and recruiting.

19 The good news is the competition with Facebook ads is not high at this point. This will change, so let‟s take advantage of this place and time. Facebook ads WILL give Google a run for the money.

In case you haven‟t heard Jonathon Volk is one of the top marketers out there today who has already made $1 million dollars from Facebook advertising. He recently put together a Facebook Ads Guide to help users to convert more sales using Facebook Advertising. Hey, you‟ve got to listen to someone that made a million dollar at something you‟re trying to do, right?

How Facebook PPC differs from Google PPC?

This is a hot subject online these days that deserves a whole separate report. But, even if short, this is a good version.

We are dealing with writing ads here not how to design sales funnels. But, this simple explanation works.

Unlike permission marketing where people go to Google searching for your product, I call Facebook ads “interruption marketing” where you're popping out on the side of the page saying "by the way, are you interested in my offer?”

Your ad interrupts their attention from doing something else and draws them into looking for more information.

Because there wasn‟t an original buying intent the sales funnel has to be different than the one you would use in Google. The prospect has to be kept on an easy path to more information before you can ask them to opt into a capture page and attempt to make sale.

The best way to do this is set up a fan page (business page) in Facebook without an opt in form (don‟t lead people outside of Facebook).

Don‟t ask the user to make a decision here. Give the user some more information relevant to the ad they clicked on.

Not a lot of information, just an extended version of the ads with some hooks. Make sure the messaging from your ad copy is re-confirmed on your landing page.

Place a link on the page that leads to a capture page. Now you can ask them to opt in and see your offer. Keep this capture page inside Facebook as well.

20 The secret to making money with Facebook is to carefully target just the people who are most likely to buy your product, then creating a killer ad that grabs attention and jumps off the screen. If you have these two elements, you'll very likely make a killing on Facebook.

There are two type of ads in Facebook

Facebook Ads accepts 2 types of ads, a Facebook Ad and a Social Ad.

The Facebook Ad is a straight forward ad linking to an external site, a Facebook application or a Facebook Page.

The Social Ad ties in social interactions with friends. Facebook then uses that action as the headline and displays it in their Mini Feed.

Here are the 3 types of Social Ads:

1) Comment Style Ad: Members can now leave comments on these advertisements, much like wall posts. The ad can show up to 4 comments per object and the activity spreads to the user’s newsfeed.

Study after study has shown that consumers trust their friends and peers more than anyone else when it comes to making a purchase decision. It’s critical that we understand advertising not just in terms of “paid” media, but also in terms of how “earned” media (advertising that is passed along or shared among friends and beyond) and social advocacy contribute to campaigns

2) Virtual Gifts Style Ad: You now create items that users can share and spread to each other. This is a wildly popular behavior within applications and Facebook.

3) Fan Style Ad: A play off the Facebook pages, users with a persona affinity for a product (like Apple) can become a fan, triggering a notification to their network, and could then tie on social ads.

Complete list of Facebook Ad requirements and landing page guidelines

21 Setting up an ad

Check this post for a screen-by-screen explanation

Develop Creative Ad Copy

This honestly has to be one of the most important laws. Conversion is primarily about two things: your ad copy and the landing page.

If your advertisement doesn‟t provide a compelling promise and a call to action, there is a good chance that the user won‟t respond.

The anatomy of a Facebook ad

There are three parts to a Facebook ad:

The headline, image and copy.

They all equally play a vital role in the outcome of the ad.

The promise, the feel, the offer, the call to action all have to gel together.

Look, most Facebook ads I see are boring and I would never click on them.

What makes a good Facebook ad

You see the “like” button there below the ads? People can vote on your ad. When your ad is liked by others their name will appear under the ad. A Nielsen analysis shows that social proof will increase CRT and increase purchases. So, make good ads!

Don‟t waste your money advertising your blog or your opportunity site. SELL SOMETHING! Your ad has to reach a targeted prospect, must address a pressing problem, solve it and make a sale. Then use the lead for your opportunity.

23 Here are the rules I recommend

1. The headline should be either a stunning benefit or a question. The question format is proven to work well.

2. The image can make you or break you. Is that simple with Facebook ads. You will have to play with this. You may use a picture of yourself you may not. It depends on the subject what you are selling and how the picture looks.

If you use a picture, use one that is happy, smiling, has a good feeling and is

relevant to the subject of the ads. The images should be 110 x 80 pixels and less than 5 megabytes. If the image is larger or smaller than 110 x 80 Facebook will resize it automatically, so don‟t stress it too much!

Using animals like this puppy may double you CRT (Click Through Rate). It seems that adding fun to Facebook ads works better. Remember people are there to have fun!

3. The copy must express a benefit, solve a problem and have a call to action, “click here” “call now” “get it now” “Limited offer” or whatever (depends on your business).

Ad cost

You can pay per click (CPC) or per thousand impressions (CPM)

Facebook allows you to set daily budgets at the campaign level, starting with a minimum of $5 per campaign or 2X your Minimum CPC/CPM. The current minimum CPC is $0.01 and the minimum CPM is $0.15. But, don‟t expect to start with a $5 campaign at $.01 CPC, it doesn‟t work.

Facebook assigns an internal daily limit of $250 when you start off. This increases over time depending on your daily spend and after 5 successful payments. Budgets and prices are going to vary based on your targeting options, but don‟t be fooled, there are A LOT of impressions on Facebook, so plan accordingly. Make sure you set your targeting correctly, set the daily budget at what you want to spend, and test from there.

24 "Targeting: It's far easier to sell what people are already convinced they need, than it is to introduce something new to them." Classified, Ezines, Banners and Everywhere Ads

Online and offline classified ads may offer more space than Google and Facebook PPC depending on the website or directory and their rules. Newspaper space of course depends on cost.

To make ads work better you should have an arsenal of free gifts with good value. Like e-books, reports, articles (you can use my eBooks with free giveaway rights until you can write your own or search for PLR materials).

Phone broadcasting and lead harvesting software with resale/giveaway rights are excellent give-away tools for lead generation.

$8,000 a Month From Home. No Selling, No Cold Calling. Easy Work, 4 Hours a Day. Limited Positions, Act Now! http://www.Website.com

Easy Home Business. Work From Anywhere Even The Beach! $6k-$8K a Month. People Call You. Free Report Shows You Step-By-Step. http://www.Website.com

$4,300 First Month- FREE 5-Minute Recording Earn $300 Per Sale Every Day. Strong Patented Product. Join Within 24 Hours and Receive Free 30-Days Advertising. Listen Now! 800-555-5555. http://www.Website.com

New MLM Recruiting System How to Sign Up 30 Reps Per Month! Blockbuster System Never Seen Before.

25 Get My Free Report and Instructions. http://www.Website.com

I Lost 30 Pounds Without Trying My Husband Couldn‟t Believe it! Proven and Safe Product. Made at UCLA Medical. Free Sample. http://www.Website.com

Look 10 Years Younger In One Month Lose 20 LBS. See Results the First Week. You‟ll Get an A on Self Esteem! Free Sample and a Gift If You Act Now! http://www.Website.com

I Was Scammed Online 24 Times Now I Make $12,000 a Month from Home. I Went From Mad to Happy In Just 4 Months! Follow My System and Footsteps Exactly. I Can‟t Work With Every One. Act Now! Get Free Info. http://www.Website.com

New Business Opportunity Easily Make $300-$500 Daily. Leads and Marketing System Provided. FREE Information. Hurry First 15 To Enroll Receive a FREE $547 Bonus. http://www.Website.com

One Simple Recording Makes Me $12,000/mo. Dial 800-555-5555. Tools, System, Ads and Support Provided. Just Clone My System. I Can‟t Work With Everyone, Act Now! Dial 800-555-5555.

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New, Hot Direct Mail Program! My Wife Flipped Out When She Saw All The Checks

26 In The Mail Box! $300 Every Day Like Clockwork. Dial This Recorded Message Now! 800-555-5555

New, Hot Direct Mail Program! $300 Every Day Like Clockwork Right Into My Mail Box. Dial This Recorded Message Now! 800-555-5555 I‟ll Clone My Entire System To You. Holy Cheese! My Sponsor Gets $1,497 Every Day! I Jumped In! Simple and Requires Little Training. Get My Full 20 -Page Report Now. http://www.Website.com

Story-Telling Ads and Headlines Sample

Storytelling is a powerful thing. Ever since our parents read us bedtime stories, we‟ve depended on narratives to help us interpret the world around us. Story- telling ads really work. They give a lot of information to those people who are more interested in the facts.

Stories engage us and, as our attention fragments, that is precisely what professional advertisers are trying to do on TV, magazines and the Internet.

After having a golf-ball-size tumor removed from his liver and being forced out of work for 2 years, a 55-year-old real estate agent accidentally stumbles onto a home business that dwarfs the income of the most respected executives and CEOs. Get this free report!

Diabetic, 50 pound overweight mother of 4, declared incurable by doctors, loses 50 pounds in 4 months and quits insulin shots with a new, weight-loss product you only take twice a day before a meal. Get free sample!

Former truck driver gets fired from his job because of exhaustion, accidentally opens an email, and within 30 days makes double his truck-driving income by working from home two hours a day mailing postcards. Listen to this message 800-000-0000

After getting injured during a maneuver and losing his job, a Navy Officer starts a home business and makes $3,000,0000 in just a few years! Get his training course free and a 30 minutes free consultation!

Unsuccessful networker, almost bankrupt, discovers a 'secret weapon' to capitalize on his hard-earned traffic from advertising before sending people to websites,

27 boosting his recruiting by 475%! Free 21-page report tells the whole story.

Nothing ever worked for me. I was scammed over 15 times on the Internet; my wife divorced me and wouldn’t even let me see my kids. Now I have an income from home that grows 650% a month and my wife is back! Free Online Classified

Full List of the best 100 Online Classified Websites

Full list of State and National newspapers for classified advertising Best Solo Ads (Ezine) Websites http://blastyourad.com http://adtactics.com http://www.showmylinks.com/buysolo.htm http://www.gotsafelists.com http://www.globalsafelist.com http://www.homeofficemktgservices.com/safelist.htm http://www.oceansahead.com/soloads/select.htm http://www.pearlsofwealth.com http://www.jrsnetwork.com/soloads.html http://www.matrixmails.com/paid_emails.php http://safe-list.com http://www.trafficpersuasion.net http://www.bepaidcash.net/solo.html http://www.adsolutionline.com http://www.planetxmail.com http://www.directprofit.net http://www.safelistsetc.com/solos.htm http://www.candace-harmon.com/order.htm http://www.solo-ads.com http://www.friendleelist.com/contactad.html http://www.yoursoloadprovider.com/index.html http://www.traffic9.com/contact-solo-ads.htm http://www.solo-ads.com http://www.mywizardads.com http://www.partenon.com http://www.ezinead.net http://www.ezines-r-us.com http://www.damnsmartads.com http://www.smart-list.com

28 http://www.extrememarketingprogram.com http://www.weeklytips.com http://www.evieb.com/new-zadrates.html http://www.webtrafficmarketing.com http://www.planetxmail.com http://www.directprofit.net http://www.probiztips.com http://www.flashyads.com http://www.rimdigest.com http://www.christiantimesnewsletter.com http://www.safemailservices.com http://www.advertisetomillions.com http://www.smart-list.com/adsubmit.html http://www.onlinemarketers.net http://www.blastfortraffic.com

I wish you great success with your online ads!

Best Regards,

Riccardo Ferrari

29 Income Disclaimer

ANY CLAIMS OR REPRESENTATIONS REFERRING TO EARNINGS OUTCOME IN THIS DOCUMENT ARE NOT A GUARANTEE. EARNINGS ARE THE RESULT OF INDIVIDUALS EFFORT, ABILITY, SKILLS AND CONNECTIONS. RESULTS VARY FROM ONE INDIVIDUAL TO ANOTHER AND MANY INDIVIDUAL MAY NOT PRODUCE RESULTS AT ALL. WE DO NOT PURPORT THIS AS A GET RICH SCHEME.

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Affiliate Disclaimer

By the FTC rule of December 2009 I disclose that I‟m a representative of the product offered here and I earn commission on sales that derive from this report.