Annual Report 2007 / 2008 1 CONTENTS 4 Opening Remarks by the Chairman of the Board THE EDUCATIONAL PROGRAM of Trustees Bernd Neumann 48 Experiencing Narrative History Interactively 5 Much More than a History Museum: a Forum for Debates, a Place of Education, a Space for Culture EVENTS, MARKETING AND DEVELOPMENT Prof. Dr. W. Michael Blumenthal 54 The Events—Unforgettable Experiences in 6 In Constant Flux: The Museum’s Program Special Locations Cilly Kugelmann 62 Marketing—Good Ideas, Great Design 64 Development—Because Together We Can THE EXHIBITIONS Achieve Much More 8 The Permanent Exhibition—Our Centerpiece 10 The Special Exhibitions—Gripping Themes, PRESS AND PUBLIC RELATIONS Creatively Curated 66 JMB Nationwide VISITOR ORIENTATION INTERNAL SERVICES 22 Visitor Service—Everything You’d Expect 69 The Administration—People, Statistics and Interfaces 25 Visitor Research—Knowing What Guests Want 70 Technical Services—Setting the Tone with 26 Visitor Statistics—Over Five Million from New Technology All Over the World PARTNERS THE COLLECTIONS AND ARCHIVES 73 Restaurant Liebermanns— 30 The Art Collection—Foundations, Legacies A Culinary Recipe for Success and Strokes of Luck 73 Cedon—Presenting the Museum Shop 32 Judaica and Applied Arts—A Resource for Regional and National Institutions APPENDIX 33 The Photography Collection—Snapshots of History 74 Timeline of the Jewish Museum 2007/2008 35 Collection Management—Where Treasures 78 The Board of Trustees Are in Good Hands 79 Friends of the Jewish Museum Berlin / Gesellschaft 36 The Archives—Foundations for Research der Freunde und Förderer der Stiftung 38 The Archive of the Leo Baeck Institute New York— Jüdisches Museum Berlin e.V. In Dialogue with Others 80 Publications and Lectures by Staff Members 38 Wiener Library—A New Partnership of the Jewish Museum Berlin 39 The Cabinet Exhibitions—Gems in the Learning 82 Photo Credits Center’s Showcases 83 Credits and Contributions MEDIA 40 Books, Screens and Virtual Spaces: Knowledge Exchange in the Media Department 41 The Rafael Roth Learning Center—New Perspectives 44 The Museum Website—From Information to Exploration 45 The Library—From Library to Media Center 46 EMIKA—Navigating through Two Millennia 46 The Publications—More than Catalogues The new Glass Courtyard shortly before it opened in September 2007. OPENING REMARKS BY THE CHAIRMAN OF MUCH MORE THAN A HISTORY MUSEUM THE BOARD OF TRUSTEES Five million people have visited the Jewish Museum Berlin A FORUM FOR DEBATES, A PLACE OF refl ection on Jewish identity. So far, “on.tour.—The JMB since it fi rst opened. In its seventh year, the Museum has EDUCATION, A SPACE FOR CULTURE Tours Schools” has traveled to all 16 German states, visit- lost none of its attraction: in 2008 over three quarters ing over 80 schools as well as Berlin’s juvenile prison. We of a million visitors—more than ever before—came to trace Not only does the Jewish Museum Berlin aim to be one have received over 1,000 invitations from schools, a clear two millennia of German-Jewish history and culture. of the world’s major centers of Jewish history and culture; signal that we should continue this work. This track record shows how important it is that this we also seek to address current social issues. For this federal institution tell Jewish history as a part of German reason, in March 2007, together with our cooperation Without a doubt, a highlight of the past two years was history. partner Human Rights Watch, we called attention to one the opening of our new Glass Courtyard, which we cele- of the bloodiest confl icts of the present day: the war in brated in September 2007 with many prominent guests The Jewish Museum Berlin is more than an exhibition Darfur. There, echoing events 70 years ago, a gigantic ref- from the spheres of politics, business and culture. De- hall, more than an attraction for architecture fans, more ugee drama is taking place as the world turns a blind eye. signed by Daniel Libeskind, the roof construction for the than a place of history and remembrance. Not content Our campaign week “Darfur: Crimes Against Humanity”, courtyard of our Old Building provides us with a hall that with mere retrospection, it is constantly looking forward held under the patronage of H. E. Kofi Annan, former can be used year-round for cultural and educational as well. With its cultural events, scholarly conferences, Secretary General of the United Nations, created a forum events, and gives Germany’s capital a new architectural lectures and educational programs, it provides a broad that brought together experts from politics, business and highlight. I am deeply grateful to the German govern- discussion forum and a place of learning for a wide range from the looting, but also on the fate of the owners, mak- NGOs to discuss ways out of the crisis and raised public ment for its vigorous assistance, and to our donors and of social groups, thus making a valuable contribution to ing a solid and informative contribution to the current awareness of the murders and human rights abuses in sponsors for their generous contributions. peaceful coexistence in our society. I am all the more debate on restitution issues. The exhibition’s research and Sudan. We will also be guided In the future by this broad delighted that the German government was able to help fi ndings reinforce the stance of the Federal Republic of approach of linking German-Jewish history with social These achievements would not have been possible with- create a new event venue that enables still more people to Germany: that the singularity of the Holocaust incurs a and humanitarian issues—for instance, when addressing out the support of the people who assist our workwith take advantage of these offerings: The Glass Courtyard, moral obligation with no statute of limitations. Germany the question of minority integration and the coexistence their words and actions. My special thanks go to the designed by Daniel Libeskind, is a striking new cultural cannot close the chapter on the search for Nazi-looted art of different religions and cultures within a multiethnic Board of Trustees, fi rst and foremost to its Chair, Minister space. What is more, thanks to great proactive initiative and its restitution. society. of State Bernd Neumann, who has provided us with out- on the part of the Museum und numerous donors, it is standing support in all our concerns; without his help, we also a splendid example of synergy between public and I wish to thank and laud the Museum’s director, Pro- As always, the exhibitions are the centerpiece of our work would not have been able to achieve our ambitious goals. private commitment. fessor W. Michael Blumenthal, for the political far-sight- at the Museum. We are continuing to develop the perma- It is equally impossible to imagine our work without the edness and the inexhaustible energy with which he so nent exhibition: new multimedia offerings such as the extraordinary dedication of our Friends, the Gesellschaft Especially signifi cant among the diverse offerings was the success-fully runs the Museum, his staff members for audio guide, which provides a tour of the Museum in der Freunde und Förderer der Stiftung Jüdisches Museum Berlin exhibition “Looting and Restitution. Jewish-Owned Cul- their passionate commitment, and the members of the eight languages have met with an enthusiastic reception e.V., for which I would like to extend my deepest gratitude tural Artifacts from 1933 to the Present”. Here the Jewish Board of Trustees for their dedicated work. from our visitors. With our special exhibitions, we plan to to all its members. Museum addressed a hotly-discussed issue: the story of continue illustrating the historical roots of current de- the art looted by the Nazis, a story of injustice, plunder Bernd Neumann, Member of the Bundestag bates, as we did most recently with “typical! Clichés Prof. Dr. W. Michael Blumenthal and destruction, amnesia and repression. Ten years after Minister of State to the Federal Chancellor About Jews and Others” and very successfully with “Loot- Director the signing of the “Washington Conference Principles”, Federal Government Commissioner for ing and Restitution. Jewish-Owned Cultural Artifacts it was the fi rst comprehensive exhibition to lay out the Culture and Media from 1933 to the Present”. his torical context and consequences of the National So- cialists’ Europe-wide art looting campaign. The exhibition One of our focuses is educational work. Since the Jewish focused not only on those who perpetrated and profi ted Museum Berlin fi rst opened in 2001, it has been visited by over a million children and young people. In order to reach still more young people, the Museum has been go- ing “on.tour” by bus throughout Germany since June 2007. Our museum educators take along a mobile ex- hibition, which they use in schoolyards and classrooms to prompt discussion on German-Jewish history and 4 5 IN CONSTANT FLUX: THE MUSEUM’S PROGRAM We look back on two years of work in which we once In 2007 and 2008, our special exhibition program exam- confrontation with the political legacy of a state whose again added new highlights to the permanent exhibition ined specifi c aspects of the mass murder of Europe’s Jews citizens attempt to defi ne their lives in the tension be- and succeeded in drawing many visitors to the Museum in many different ways. Juxtaposing “Charlotte Salomon. tween permanent threat and private happiness. with our diverse program. Alongside the large-scale Life? or Theater?” with an installation by the Bel gian art- special exhibitions that alternated between artistic themes ist Chantal Akerman, we presented two works that take A highlight among the smaller exhibitions was the project and topics relating to history and cultural history, in the an autobiographical approach to the experience of perse- by a group of product design students from the Berlin Eric F.