Views Spring 2002
Total Page:16
File Type:pdf, Size:1020Kb
Spring 2002 A Publication of the Qualitative Research Consultants Association, Inc. Online Qualitative Research: A Virtual Odyssey By Pierre Belisle, Gillian Humphreys and Joanne McNeish I. Background groups (aka “virtual” or “online” groups) are the research How do online research methods adaptation of the chat room. It is a “window” where partici- differ from offline ones, and what pants “see” and respond to each other (via typed messages on a adjustments do researchers have to make scrolling stream of text). In the research version, there is an in technique? How are online results observation “room” (a chat window) in which observers can different, and is this difference a good see their own comments and those of the participants, but are thing? unable to communicate with the latter except through the moderator. To address these questions, we used the occasion of conducting qualitative What is a Virtual Bulletin Board (BBS) Group? research on product positioning and BBS groups are the research adaptation of the bulletin benefits for a new web-based service board (BBS). In a standard BBS, participants compose mes- from Canada Post called PosteCS. We sages and post replies on a “virtual” bulletin board. Replies are used three techniques: threaded together, and daily visits to the BBS show new messages posted since the last log on. For research, BBS groups are set up on a specific topic. Chat room focus groups…are the Participants agree to log on daily for a specified number of research adaptation of the chat room days. The moderator posts questions at a specified time each day, and participants then answer these at their leisure. All messages remain for the duration of the group, so there is somewhat less urgency in answering or in being concise. The 1. A face-to-face (FTF) mini-group allowed us to observe reactions, and continued on page 4, col 1 gauge if a better understanding of the service’s features and operations needed to be addressed. 2. A virtual chat group was an efficient way to assess alternative names Catch the Changing Tide with in an online context (in which this service’s name would be used). the Power of Partnership— 3. An extended virtual bulletin board Toronto Conference 2002 (BBS) group gave insight into the By Mark Lovell & Michelle Massie, 2002 Conference Cochairs usefulness of PosteCS by allowing participants to experiment with the service online. Why Attend? What is a Chat Group? It’s an ambitious theme. The qualitative world is changing, A chat room is where Internet- so make this your opportunity to master the art of partnership connected participants log on and type and get on the crest of the changing tide. Say to yourself “I am answers to questions, which are sent to a not an island” and come to the 2002 Conference in Toronto scrolling “text stream” that is visible to from 23-26 October to get to grips with these topics: all. The interaction is in real time • Building understanding and partnering with clients, to turn (synchronous), and observers can view from moderator into indispensable consultant. the text stream without making their presence known. Chat room focus continued on page 10, col 1 2 QRCA Views Looking Back… Looking Forward As I thought about this issue of Relationships drive the QRCA Views and what I wanted to communicate engine. We learn from one another. We to QRCA members, I realized that this is laugh with one another. We share with my last column as QRCA President. I one another. We serve with one another. hope that you will forgive my irresistible These types of synergistic relationships urge to share some personal comments at are rare. Through them, QRCA will this time. become stronger and we, as individuals, The three years that I have served as will become enriched. President have been the most challeng- Because of my relationships ing, fulfilling and exciting times in my through QRCA, I have been greatly professional career. I have grown enriched. I have had the opportunity to personally and professionally in many know people whom I admire on a ways. QRCA has had some incredible personal as well as a professional level. successes and some times of difficulty. Because of my involvement with Overall, QRCA has grown and changed. QRCA, I have been enriched and will I think for the good. never be the same. QRCA has allowed me to be My hope is that you will not read involved in something bigger than this as simply a farewell but as a myself. Pat Sabena, former President, QRCA President, Jim Bryson testimony. If you want to make a once told me to always remember that difference or, even more importantly, if QRCA’s charge is to improve the you want to give to something greater industry, not the organization. Those than yourself and be enriched by wise, were wise words that I hope we have experienced and compassionate • Industry Leadership heeded. Undergirding that advice has colleagues, get involved with your been QRCA’s own mission to promote • Education QRCA. It’s a cliché but it is so true: professionalism and ethics in qualitative • Member Involvement you really do get more out of it than you research. I’m so proud to be a part of an • Globalization put in. I know I have. organization that does so much to • Technology Proud to be serving with you. improve our profession. • Membership Expansion Personally, I have never been involved with a more caring, more Jim Bryson These initiatives will lay the professional, harder working group of groundwork for QRCA to become even people. People who join QRCA seem to stronger in its primary mission of have a passion for other people, for the bettering the industry. These initiatives industry and, significantly, for QRCA are the skeleton on which QRCA will itself. I have come to admire and respect build over the next few years. so many of you that it has been a tremendous honor to be in a leadership QRCA will grow even stronger. position with such incredible people. QRCA will increase its impact on our profession. QRCA will become more Even more exciting than looking at Be sure to look for than its founders dared to dream. QRCA the past is looking at the future. QRCA is will continue to nurture its members. I impacting our profession and is poised to additional important know this not because of a strategic plan have an even greater impact in the near or a vision statement or any program. I future. QRCA’s Strategic Plan outlines conference information know this because QRCA is all about six major initiatives that will be empha- relationships. sized over the next two and a half years. on pages 26 and 31. QRCA Views 3 An Open Letter to QRCA Members came to the conclusion that this is not By Alice Rodgers, Coordinating Editor and Chair of the Newsletter Committee Reyn something we want to do. Kinzey, Editor and Co-Chair of the Newsletter Committee We did not make this decision lightly. As some of you may know, Alice is considered to be the founding editor of Dear Fellow QRCA Members: Views* and Reyn has devoted a great As some of you may know, Views deal of his time to Views. We both care a will be changing. After this issue, Views great deal about the future of Views and will begin to evolve into a new format. of QRCA as an organization. On behalf of the newsletter committee, Each of us has some misgivings we would like to thank you all for about this change; although we both submitting articles to Views and for expected that at some time (probably in being part of our readership. the fairly near future), Views would To give you a bit more information evolve and might include some kind of about what is happening, we are sharing electronic communication; however, we portions of our letter to the QRCA Board did not expect that to happen in 2002. of Directors (with some additional Nevertheless, the primary reason for explanations) with you: our decision is that, quite frankly, we Over the past few weeks, through believe that accomplishing these goals emails from Susan Sweet (our Board will require a tremendous amount of Liaison) and Jim Bryson (President of energy and time. Neither of us feels QRCA), the board has shared with Reyn capable of making that kind of commit- Kinzey and me, as Co-Chair and Chair ment at this time. of the Views Committee, the board’s Alice Rodgers, Newsletter Chair So, the two of us have decided to future vision and goals for Views. We resign from the committee, effective with realize that the exact vision is still the publication of the Spring 2002 issue evolving, but, in general, the goals seem of Views. to include an electronic version of Views We have enjoyed our time with emailed to members once a month and a Views; we wish the board the best of luck quarterly publication that would be in accomplishing its vision and goals; intended for both members and the and we will certainly make ourselves general research community at large available to the new editors, if they (possibly on a subscription basis). should care for our advice or experience The quarterly publication would be with any problems. 40 or so pages printed on high-quality Sincerely, glossy paper with four-color printing throughout. It would be more like a Alice Rodgers Reyn Kinzey professional journal than the current Views. It would include more profes- *This is listed on the masthead, sional content, such as case studies and because the 96-97 QRCA Board of articles on methodology.