Update on Halloween 2020 Appendix 1 , Item BC30/20 PDF 1 MB
Derry City and Strabane District Council Halloween 2019 Media Insight Report Overview This report gives an overview of the media coverage of Halloween for the period of 1 st July-14 th November 2019. We have quantitatively analysed all online, press and broadcast coverage for this period, providing scores for Volume, Reach and AVE. A publication breakdown has also been provided for each media type. Terminology Volume = number of pieces published Reach = number of people it reached AVE = Advertising Value Equivalent Key Performance Indicators Value 711 items 6,957,889.85 Top Press Publication of coverage Volume AVE Reach Top Broadcast Station Press 302 £760,640.53 11,898,041 Online 360 £6,082,284.9 220,522,584 4 Broadcast 41 £114,219.21 6,959,142 Top Website Blog 8 £745.18 127,009 Press Volume Reach AVE 1st July-14 th November 2019 302 11,898,041 £760,640.53 Top publication types Regional titles Volume AVE Reach Derry Journal 63 £122,708.08 2,334,325 250 Derry News 38 £106,910.60 597,974 200 Coleraine Times 6 £23,451.17 104,058 Strabane Chronicle 150 19 £21,944.50 248,292 Strabane Weekly 22 £21,133.64 190,190 100 News 50 National titles Volume AVE Reach News Letter 14 £62,602.75 708,442 0 Belfast Telegraph 10 £51,353.57 1,077,850 North West 9 £32,077.30 295,288 Telegraph Irish News 18 £29,804.85 1,902,060 Irish Independent 2 £19,427,41 573,380 Press county breakdown County Derry NI Tyrone Antrim Down Donegal ROI Armagh Fermanagh Online Volume AVE Reach 1st July-14 th November 2019 360 £6,082,284.94 220,522,584 Top performing regional and national websites Regional Volume AVE Reach National Volume AVE Reach websites websites Derry Journal 34 £3,661.79 171,101 BBC 12 £4,744,064.
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