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Update on Halloween 2020 Appendix 1 , Item BC30/20 PDF 1 MB Derry City and Strabane District Council Halloween 2019 Media Insight Report Overview This report gives an overview of the media coverage of Halloween for the period of 1 st July-14 th November 2019. We have quantitatively analysed all online, press and broadcast coverage for this period, providing scores for Volume, Reach and AVE. A publication breakdown has also been provided for each media type. Terminology Volume = number of pieces published Reach = number of people it reached AVE = Advertising Value Equivalent Key Performance Indicators Value 711 items 6,957,889.85 Top Press Publication of coverage Volume AVE Reach Top Broadcast Station Press 302 £760,640.53 11,898,041 Online 360 £6,082,284.9 220,522,584 4 Broadcast 41 £114,219.21 6,959,142 Top Website Blog 8 £745.18 127,009 Press Volume Reach AVE 1st July-14 th November 2019 302 11,898,041 £760,640.53 Top publication types Regional titles Volume AVE Reach Derry Journal 63 £122,708.08 2,334,325 250 Derry News 38 £106,910.60 597,974 200 Coleraine Times 6 £23,451.17 104,058 Strabane Chronicle 150 19 £21,944.50 248,292 Strabane Weekly 22 £21,133.64 190,190 100 News 50 National titles Volume AVE Reach News Letter 14 £62,602.75 708,442 0 Belfast Telegraph 10 £51,353.57 1,077,850 North West 9 £32,077.30 295,288 Telegraph Irish News 18 £29,804.85 1,902,060 Irish Independent 2 £19,427,41 573,380 Press county breakdown County Derry NI Tyrone Antrim Down Donegal ROI Armagh Fermanagh Online Volume AVE Reach 1st July-14 th November 2019 360 £6,082,284.94 220,522,584 Top performing regional and national websites Regional Volume AVE Reach National Volume AVE Reach websites websites Derry Journal 34 £3,661.79 171,101 BBC 12 £4,744,064. 163,036,194 36 Derry Daily 39 £1,729.32 80,774 Guardian 1 £302,945 10,111,825 Derry City and 33 £1,336.53 62,443 Strabane District Council Forbes 1 £263,373.34 6,837,433 Derry Now 7 £337.78 15,783 Cleveland 1 £257,703.55 12,042,433 Londonderry 4 £80.15 3,742 MSNBC Sentinel MSN 4 £208,289.66 9,733,332 Online Top sites by volume Top sites by AVE 45 5,000,000.00 40 4,500,000.00 35 4,000,000.00 30 3,500,000.00 3,000,000.00 25 2,500,000.00 20 2,000,000.00 15 1,500,000.00 10 1,000,000.00 5 500,000.00 0 0.00 Derry Daily Derry Journal DCSDC Belfast BBC BBC Guardian Forbes Cleveland MSN Telegraph MSNBC Website Website Online country breakdown Country UK USA Ireland India Broadcast Volume Reach AVE Overall 41 6,959,142 £114,219.21 Radio 25 1,032,142 £60,699.61 TV 16 5,927,000 £53,519.61 Top radio stations Top TV stations Station Volume AVE Reach Station Volume AVE Reach Radio Foyle 15 £35,006.36 455,000 ITV/UTV 7 £32,565.95 1,140,000 Newstalk 1 £16,921.11 183,000 RTE 2 £13,314.85 479,000 Radio 2 £5,690.59 86,000 BBC 4 £7,638.81 299,000 Ulster 2FM 1 £1,492.84 147,000 TF1 1 N/A 1,952,000 (France) Downtown 4 £852.56 124,000 Samhain 1 N/A 2,057,000 Live Broadcast Top Stations by Volume Top Stations by AVE Volume AVE 16 40,000 14 35,000 12 30,000 10 25,000 8 20,000 15,000 6 10,000 4 5,000 2 0 0 Radio Foyle ITV/UTV Newstalk RTE BBC Radio Foyle ITV/UTV Downtown BBC Radio Ulster RTE AVE Volume Blog Volume Reach AVE Overall 8 127,009 £745.18 Top blogs Station Volume AVE Reach Rove.me 1 £433.21 20,243 Irelandbeforeyoudie.com 1 £290.83 13,590 Thelifeofstuff.com 1 £15.61 729 Bumblesofrice.com 1 £5.53 258 Blog country breakdown Country Ireland USA Montenegro UK Additional info Most used hashtags Commonly used words Additional info Countries Media types .
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