EDICOM, BUSINESS CASE
Mondelēz International, the new designation for Kraft Foods, now implements a Continuous Replenishment Planning or CRP tool in its EDI platform.
By integrating this smart logistics management and optimization software, the company generates and controls **Nueva denominación de Kraft Foods restocking for the different distribution points in Spain, automatically creating orders based on sales and logistics information sent by its trading partners to configure the CRP-Flow solution. Company Mondelēz International
Activity Manufacture and sale of all kinds of foods products such as candies, snack foods and beverages. CLIENT PROFILE Use of EDI technology to improve Retail sector logis cs communica ons Location USA-based company Mondelēz Interna onal (formerly Kra manufacturing and trading Foods) is a large company founded and In a global environment, the major Retail products worldwide. established in the city of Northfield Distribu on sector suppliers and (Illinois) USA. manufacturers need fast and efficient Solutions Rolled Out management systems to reach the Global EDI via EDICOM B2B Its field of ac vity is focused on the Cloud Platform manufacture and marke ng of all types maximum number of consumers of food products, although their sweets, possible, supplying their products in Publishing solution for electronic snack foods and beverages are highly quick turnover mes and with high invoices. popular all over the world. quality standards to ensure consumer Electronic invoice integration sa sfac on. platform With nearly 100 brands implanted CRP-VMI optimization solution worldwide, Mondelēz Interna onal is The increasingly commonplace use for stocks and goods at known for its leadership in most of the among manufacturers and distributors of point-of-sale. sectors where it operates, as the B2B communica ons solu ons like those company is the largest United States food developed by EDICOM simplifies the Benefits Achieved exchange of business transac ons. This Availability of a single B2B manufacturer. platform personalized to represents a breakthrough for manage, administer and companies, which are rewarded with exchange business messages They achieve this through such significantly improved efficiency and cost and logistic activities with all well-known chocolate brands such as reduc ons in admin management. the company's distributors. Milka, Cadbury and Marabou, or LU in Outsourcing the resources biscuits, as well as Trident gums and Halls needed to start up the solution caramels, Kenco and Jacobs in coffee and A crucial step in achieving high standards through the EDICOM B2B Philadelphia cheese. of consumer sa sfac on in the end Cloud Platform. consumers, who finally determine the Training and technical support company's success, consists of se ng up for the users who are to Their global presence in all con nents, logis c communica on systems to enable manage the CRP tool. opera ng in more than 155 countries and rapid and con nuous restocking of retail employing more than 127,000 workers, distribu on warehouses and gives us an idea of the magnitude of a point-of-sale. company listed on the New York Stock Exchange with posi ve results. In this context, companies in the distribu on sector need to implement specific so ware for con nuous logis c replenishment of goods in their internal http://www.mondelezinternational.com informa on systems that allows them to
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connect via EDI and share informa on purchase orders for Mondelēz Interna o- Paradigm shi : Vendor self-generates among all stakeholders in the distribu on nal’ customers. purchase orders chain: customers, manufacturers and logis c operators. The challenge for Mondelēz Interna onal In principle, this seems quite a radical involved in the rollout of a logis c change from how companies usually management tool with these features is A key point in rolling out the tool is the engage in business communica on, underpinned by two basic aspects. On exchange of informa on between accustomed to receiving orders from one side, the important and close suppliers and recipients of goods. On the their distributor clients by fax, telephone coopera on they need to maintain with basis of this informa on, the so ware and nowadays increasingly by EDI. These their business partners to achieve quality checks the exis ng inventory at each orders are usually served at the commercial and logis c informa on that delivery point and proposes purchase distributor’s request, but with the use of serves to configure the CRP tool orders from a sta s cal analysis taking Con nuous Replenishment So ware, the correctly. On the other, carrying out sales forecasts into account, among purchase orders are generated automa - ongoing analysis of the data generated by other factors. cally from the results of analysing the the applica on on the basis of the sales forecasts from the distributors. The different messages received daily, since it collabora on between both business To achieve fluidity in procurement is a smart management tool which partners (Manufacturers and Retail processes for products and goods in evolves and falls into line with the new Distributors) who have to share the retail outlets, both manufacturers and informa on entering the EDI pla orm. logis c and sales informa on residing in distributors need to implement the their in-house management systems is so ware with the rest of their usual EDI SOLUTION indispensable so that the data obtained pla orm business transac ons. This way, CRP FLOW: Restocking management tool through sta s cal analysis of the sales they obtain a complete and transparent with posi ve impact on consumer forecasts is effec ve and fits the needs of tool for managing their B2B sa sfac on both partners. communica ons, including the logis c distribu on of their products as an With this tool, a company dedicated to Mondelēz Interna onal implements this important aspect of efficient company Con nuous Replenishment solu on with administra on. the manufacture and marke ng of food products like Mondelēz Interna onal can the large retail distribu on outlets and use EDI technology to influence its hypermarkets supplying its products in CHALLENGE FACED customer sa sfac on, being able to serve Spain. Some of the companies currently them products more efficiently and taking advantage of this collabora ve avoiding problems that currently crop up tool are CONSUM, SABECO, CAPRABO, Mondelēz Interna onal (Kra ) is a ALCAMPO and EROSKI, among others. mul na onal company that manufactu- in the food sector, such as the expiry date res and markets its products in highly of perishable products. demanding sectors with stringent quality Tool opera on: Message flow requirements both from the consumer Similarly, they managed to solve impor- and government authori es, such as the tant logis c efficiency problems, with The system runs an analysis to compare food industry. quick and flexible delivery of goods in the the current inventory with a dynamic transport condi ons and on the dates modelling (sta s cal) system based on In this sense, Mondelēz Interna onal which are profitable both for suppliers sales forecasts and, as a result of this uses electronic data interchange and retailers. Moreover, this logis c analysis, the system constructs order solu ons with its clients wherever it has replenishment so ware can be imple- proposals on the basis of the specific commercial interests to achieve more mented by the EDI pla orm our clients rules for each client defined by the user. dynamic and transparent communica- use for their normal electronic business The company leverages the flexibility of ons with a posi ve impact on adminis- transac ons. This way, they are fully the tool to parameterize different rules tra ve management cost savings, but equipped with a transparent tool to depending on each of the clients they most of all to respond to the need to manage their B2B communica ons, supply with their products. distribute their products quickly and including such an important aspect of ensure be er consumer sa sfac on. efficient company administra on as the The system lets the company review distribu on of their products. these order proposals and those from This point is where a logis c manage- their customers and automa cally ment so ware focused on ongoing generate the Defini ve Orders. These restocking of goods such as CRP FLOW orders are integrated in the company's appears to provide a solu on to the need SAP system and sent to the customers via to op mize the processes of genera ng EDI.
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The messages are sent, received and stored in Kra ’s EDI solu on. The distributors CONSUM CAPRABO informa on sent and received is customized to the circumstances of each EROSKI VEGONSA trade rela on. So, in Mondelēz SABECO Interna onal’s B2B pla orm we can ALCAMPO dis nguish the following message flow:
The distributor sends Mondelēz Interna onal an inventory report INVRPT ORDERS (INVRPT) containing informa on on sales, stock and the units to be replaced.
That EDI solu on receives the message and transforms it into flat text to be loaded into the CRP so ware.
This ERP so ware stores the data and analyses the informa on in line with the parameters set by the Mondelēz user managing the pla orm. KRAFT EDI Platform The so ware automa cally generates the purchase order in line with the distributor’s features.
The order informa on is sent via EDI ORDERS to the distributor and integrated with INVRPT the internal SAP management system in idoc format.
Mapping Mapping CRP Continuous Replenishment Planning
Storage User
IDOC
SAP
ERP Kraft
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BENEFITS Op miza on of company resources Improved financial balance Thanks to op mized transport and less Less maintenance required thanks to No more stockouts need for warehouse space. smaller inventories, increased sales, op mized opera ons or the demand CRP models let you provide an efficient Cost cu ng forecast over me. All this translates as response to the consumer, maintaining increased benefits, or more accurate permanent stock adjusted to consumer All the improvements listed result in a financial forecasts, gradually leading to pa erns at each point of sale. significant reduc on in direct expenses, especially transport-related costs. be er financial management for both customer and supplier. Fewer product inventories Increased sales Demand-linked product stocks, leading to The disappearance of stockouts SAP integra on fewer inventories of goods and raw translates as regular and stable Purchase orders generated automa cally materials, which translates as consumer pa erns, improving the by the CRP so ware are directly opera onal improvements, especially service provided to the customer and integrated with the internal management evident in the case of Kra , working with boos ng the number of products units system in idoc format. perishable goods. sold at the retail point.
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Edicom is an interna onal point of reference as a developer of technology pla orms for B2B e-commerce solu ons such as EDI (Electronic Data Interchange) or Electronic Invoicing.
Some major companies in their respec ve sectors are among Edicom’s thousands of clients. Businesses that use their solu ons and services on a daily basis worldwide, genera ng over 100 million business transac ons annually, perfectly adapted to the technical requirements and legal par culari es of the different markets where their customers operate.
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