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7 Comparison of Oxera's Comparators to Sky's Notional Retail And [Client name] Confidential [Title of report] Evaluation of the selection of comparators used in Annex 9 of Ofcom’s pay TV phase three document A report for British Sky Broadcasting Limited 18 September 2009 Final report [date] 1 British Sky Broadcasting Limited Sky comparator selection analysis Important Notice This report has been prepared by PricewaterhouseCoopers LLP (“PwC”) for British Sky Broadcasting Limited, in connection with a review of the comparative profitability analysis undertaken by Oxera in its report for Ofcom on Sky's profitability, under the terms of British Sky Broadcasting Limited’s engagement letter with PwC dated 31 July 2009 (the “Engagement”). PwC neither accept any responsibility nor owe any duty of care to any person (except to British Sky Broadcasting Limited under the relevant terms of the Engagement, including the provisions limiting PwC's liability) for the preparation of the report. Accordingly, regardless of the form of action, whether in contract, tort or otherwise, and to the extent permitted by applicable law, PwC neither accepts any liability or responsibility of any kind nor owes any duty of care for the consequences of any person (other than British Sky Broadcasting Limited on the above basis) acting or refraining to act in reliance on the report or any part thereof or for any decisions made or not made which are based on such report or any part thereof. This report contains information obtained or derived from a variety of sources as indicated within the report. PwC has not sought to establish the reliability of those sources or verified the information so provided. Accordingly no representation or warranty of any kind (whether express or implied) is given by PwC to any person (except to British Sky Broadcasting Limited under the relevant terms of the Engagement) as to the accuracy or completeness of the report. Moreover the report is not intended to form the basis of any investment decisions and does not absolve any third party from conducting its own due diligence in order to verify its contents. Copyright Notice © 2009 PricewaterhouseCoopers LLP. All rights reserved. “PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP a limited liability partnership incorporated in England or, as the context requires, other member firms of PricewaterhouseCoopers International Limited, each of which is a separate legal entity. 18 September 2009 i British Sky Broadcasting Limited Sky comparator selection analysis Contents 1 SUMMARY AND CONCLUSIONS .................................................................................................................................................................................................... 1 1.1 Background and scope of the study ............................................................................................................................................................................ 1 1.2 Methodological framework for our analysis ................................................................................................................................................................. 1 1.3 Approach to drawing conclusions................................................................................................................................................................................ 2 1.4 Summary conclusions on Oxera’s non-TV comparators to Sky.................................................................................................................................. 3 1.5 Conclusions on Oxera’s TV comparators to Sky......................................................................................................................................................... 6 1.6 Conclusions on Oxera’s comparators to the notional Sky retail and Sky wholesale businesses ............................................................................. 10 2 INTRODUCTION ........................................................................................................................................................................................................................ 11 2.1 Background................................................................................................................................................................................................................ 11 2.2 Scope of the study..................................................................................................................................................................................................... 11 2.3 Our approach to the study......................................................................................................................................................................................... 11 2.4 Structure of this report ............................................................................................................................................................................................... 12 3 METHODOLOGICAL FRAMEWORK FOR OUR ANALYSIS ................................................................................................................................................................ 14 3.1 A methodological framework for profitability benchmarking...................................................................................................................................... 14 3.2 Oxera’s “closest comparators”................................................................................................................................................................................... 22 4 CHARACTERISTICS OF SKY RELEVANT FOR CHOICE OF COMPARATORS ...................................................................................................................................... 29 4.1 Introduction ................................................................................................................................................................................................................ 29 4.2 Sky in aggregate........................................................................................................................................................................................................ 29 4.3 Features of a reliable comparator to Sky in aggregate ............................................................................................................................................. 32 4.4 Oxera’s notional wholesale/retail split ....................................................................................................................................................................... 34 5 COMPARISON OF OXERA’S NON-TV COMPARATORS TO SKY...................................................................................................................................................... 36 5.1 Introduction ................................................................................................................................................................................................................ 36 5.2 Oxera’s “commercial radio” comparators .................................................................................................................................................................. 38 5.3 Oxera’s “record companies” comparators ................................................................................................................................................................. 45 5.4 Oxera’s “cinema” comparators .................................................................................................................................................................................. 50 5.5 Oxera’s “DVD rentals” comparators .......................................................................................................................................................................... 58 18 September 2009 ii British Sky Broadcasting Limited Sky comparator selection analysis 5.6 Oxera’s “book publisher” comparators ...................................................................................................................................................................... 63 5.7 Oxera’s “newspaper publishing” comparators........................................................................................................................................................... 69 5.8 Oxera’s “vertically integrated telecoms operators” comparators............................................................................................................................... 74 5.9 Oxera’s “alternative operators (MVNOs, fixed altnets)” comparators ....................................................................................................................... 80 6 COMPARISON OF OXERA’S TV COMPARATORS TO SKY ............................................................................................................................................................. 91 6.1 Introduction ................................................................................................................................................................................................................ 91 6.2 UK.............................................................................................................................................................................................................................. 91 6.3 Spain.......................................................................................................................................................................................................................
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