Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA800822 Filing date: 02/10/2017 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91216585 Party Plaintiff Kate Spade LLC Correspondence G ROXANNE ELINGS Address DAVIS WRIGHT TREMAINE LLP 1251 AVENUE OF THE AMERICAS 21ST FLOOR NEW YORK, NY 10020 UNITED STATES [email protected], [email protected], [email protected], li- [email protected], [email protected] Submission Plaintiff's Notice of Reliance Filer's Name G. Roxanne Elings Filer's e-mail [email protected], [email protected], [email protected], li- [email protected], [email protected], [email protected] Signature /GRE/ Date 02/10/2017 Attachments Eighth Notice of Reliance.pdf(47682 bytes )

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

In the matter of Serial No. 86/179,137 Mark: THE SPADES

Kate Spade LLC, Opposition No. 91217168 Opposer,

v.

The Spades Trademark Company, LLC

Applicant.

In the matter of Application Serial No. 85/932,097 Mark: PATIO BY THE SPADES

Kate Spade LLC, Opposition No.: 91216585 Opposer,

v.

Thatch, LLC Applicant.

UNITED STATES PATENT AND TRADEMARK OFFICE Trademark Trial and Appeal Board P.O. Box 1451 Alexandria, VA 22313-1451

OPPOSER’S EIGHTH NOTICE OF RELIANCE PURSUANT TO C.F.R. §2.122(e) and TBMP §704.08

Kate Spade LLC (“Opposer”), pursuant to C.F.R. §2.122(e) and TBMP §704.08, submits

the following unsolicited advertisements from various widely circulated periodical publications

as evidence in the captioned proceedings by way of this Notice of Reliance. The materials

submitted herewith are relevant to the fame and strength of Opposer’s trademarks.

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EX. NO. SOURCE DATE

350 Samples ads for each year from the following regional and national 2008, periodicals published in which the Opposer’s trademarks are discussed in 2009, connection with a variety of goods: Alexa, Allure, American Baby, 2010, Atlantic Pacific, Beauty, Better Homes and Gardens, Bon Appetit, Brides, 2011, C Magazine, Chicago, Chicago Magazine, Chicago Tribune Life Style 2014 Sunday, Color Home, Complex, Conde Nast Traveler, Cookie, Cosmo and Girl, Cosmopolitan, County Living, Desert Living, Domino, Elle, Elle 2015 Décor, Elle Fashion, Elle Shops, , Esquire, Essence, Executive Travel Magazine, Fashion, Fashion & Beauty Magazine, Fifth Ave Magazine, Flower Magazine, Food & Wine, Gentry, Glamour, Globe Style, Good Housekeeping, Gotham, GQ, Hamptons, Harper's Bazar, Hollywood Style, Honolulu Shops, House Beautiful, InStyle, KoreAm, Las Vegas Magazine, Life & Style, Life & Style Weekly, Los Angeles Times, Lucky, Marie Claire, Martha Stewart Weddings, Maxim, Men’s Health, Men’s Vogue, Midwest Home, Modern Bride, More, Naples Illustrated, New Jersey Life, New Jersey Life Health & Beauty, New York, New York Daily News, New York Magazine, New York Port Beach, New York Post, NYDaily News.com, Nylon, OK Magazine, OK USA, Oprah Magazine, Page Six Magazine, Palm Beach Illustrated, People, People Style Watch, , Redbook, Self, Serendipity, Seventeen, Shape, , St. Louis Magazine, Star, Star Bulletin, Star Style, Style, Teen Vogue, The Buzz, The Nest, The New York Times, Time Out New York, Time Style & Design, Tom + Lorenzo, Town & Country, Traditional Home, Travel & Leisure, Uptown, US Weekly, USA Today Life, Valet Magazine, Vanity Fair, Vanity Fair, Vibe, Wall Street Journal, Women’s Wear Daily,

351 Pages from the following periodicals in which the Opposer’s trademarks 2012 are discussed in connection with a variety of goods: Afar, Allure, Amuse, and (2012) Angeleno, Archtype, Arizona Foothills, Banana Republic, Bath & Spa, 2013 352 Bazaar, Beauty, Beauty Wire, Because London, Bellevue Lookbook, Better Homes and Gardens, Bianca Packham, Billboard, Bloomberg, (2013) Boston Sunday Globe, Boston Weddings, Bridal Guide, Brides, British Vogue, Brooklyn Vegan, Business of Fashion, Business Week, Bust, C Magazine, California Style, California Style, CelebStyle, Chic in Cheap Living, Chicago Magazine, City Chic, Coastal Style, Colin Cowie Weddings Online, College, Connecticut Cottage & Gardens, Convent Garden, Cools Spotters, Cosmo for Latinas, Cosmopolitan, Covent

2

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Garden, Cover Star, Daily, Daily Candy, Daily Front Row, Daily News, Deluxe, Deluxe ES Magazine, Destination Weddings & Honeymoons, Diary of a Clothes Horse, Drapers, EasyLiving, Ebony, Ella La Petite Anglaise, Elle, Elle Décor, ES Magazine, Esquire, Essence, Every Day, Fabulous, Family Circle, Fashion, Fashion, Fashion & Beauty Magazine, Fashion & Style, Fashion Foie Gras, Fashion Week Daily, Fashionista Barbie, Fast Glamour, Financial Times, Flare, Foam, Food Network Magazine, Forum Citizens, Fun Fearless Shopping, Genlux Magazine, Get the Look, Gift Guide, Glam Slam, Glamour, Glamour Beauty, Glamour Fashion, Glamour Shopper, Globe Magazine, Glow, Golden Girl of the West, Good House Keeping, Grace Ormonde, Guardian, Guardian Weekend, Guest of a Guest, Haberdasher Standards, Harpers Bazaar, Health, Healthy Travel, Hearts, Heat, Hello, HGTV Magazine, Holiday Gift Guide, Holiday Style Special, Homes and Property, Honolulu, Honolulu Magazine, Honolulu Shops, House and Garden, House Beautiful, How to Spend it, In New York, In Touch, Indie Designers, Inside US, Inspire, InStyle, InStyle, Instyle.com, Ivillage, Jezebel, Kitchen Daily, LA Confidential, LA Mag, LA Times, Ladies Home Journal, Latina, Life & Arts, Life & Style Weekly, Lifestyle Mirror, Line New York, Little Black Book, Living Etc., Log Angeles Times, Long Island Bride and Groom, Long Island Pulse, Lonny Magazine, Look, Look We Love, Lookbook Style, LookOut, Los Angeles Magazine, Los Angeles Times Love, Love Magazine, Lufthansa Womens World, Luxe Interiors Design, Mail Online, Mamas Rolling Stone, Marie Claire, Marie Claire, Martha Stewart Magazine, Mayfair Magazine, Men’s Week, Metro, Mirror, Modern Luxury Brides, More, More Weekly, My Daily, Naples Illustrated, National Post, Never Under Dressed, New Canaan Darien, New Magazine, New Magazine, New Magazine, New Press, New Year Post, New York Daily News, New York Fashion, New York Magazine, New York Post, New York Spaces Mag, New York Times, Nonsense & Sensibility, Notion, Notion Magazine, NY Daily News, Nylon Magazine, O Magazine, OK Magazine, On the Street, Oprah, Palm Beach Illustrated, Paper Mag, Parade, Park Place, Pasadena, Paste Magazine, People, People Style Watch, Plymouth Frock, Pop up of the Week, Pretty Innovative, Private Icon, Promotion, Pulse New York Post, Racked, RCFA, Reader Event, Real Simple, Red Book Magazine, Red Carpet, Red Carpet Fashion Awards, Redbook. Refinery 29, Registry Report, Rex Features, Romantic Homes, Schon Magazine, Scoop, Self, Seventeen, Shape, She Finds, Shoerazzi, Shopping Roundups, Shopping Spree, Sky Living, Smart Savings, Southern Living, Star, Star Fashion, 3

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Stella, Style, Stylist, Sun Sea Glamour, Sunday Mirror, Sunday Times Style, Tampa Bay Metro, Tank, Tatler, Teen Vogue, Tennis View, Traditional Home, The Boston Globe, The Business of Fashion, The Covent Garden, The Cut, The Detroit News, The Escape, The Evening Standard, The Fashion Expressway, The Fashion Informer, The Frisky, The Green Life, The Guardian, The Guardian Weekend, The Guide, The High End, The High Low, The Independent, The New York Observer, The New York Times, The Observer Magazine, The Opera Magazine, The Oprah Magazine, The Pursuit of Techyness, The Sunday Telegraph, The Sunday Times, The Trend, The Trend Fashion, The Wall Street Journal, The Weekender, There Observer Magazine, Time Out, Time Out New York, Town & Country, Traditional Home, Travel Leisure, Trim the Hedges, Tropical Punch, US Magazine, US Style, US Weekly, USA Today, Vanity Fair, Virtuoso Traveler, Vogue, Vogue News, Vogue Spy, W Magazine, Wallpaper, Washington Life, Weddingbells Weddings, Weddings, Weddings Unveiled, Weekly Life & Style, Weekly Us, WGSN, What’s Right Now, Whirl, Who What Wear, Woman & Home, Womans World, Womens Health, Wonderland, WWD, You Magazine

Dated: February 10, 2017

New York, New York KATE SPADE LLC

___/G. Roxanne Elings/______By: G. Roxanne Elings Lisa D. Keith L. Danielle Toaltoan Davis Wright Tremaine LLP 1251 Avenue of the Americas 21st Floor New York, New York 10020 (212) 489-8230

Attorneys for Kate Spade LLC

4

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Dated: February 10, 2017 New York, New York KATE SPADE LLC

___/G. Roxanne Elings/______By: G. Roxanne Elings Lisa D. Keith L. Danielle Toaltoan Davis Wright Tremaine LLP 1251 Avenue of the Americas 21st Floor New York, New York 10020 (212) 489-8230

Attorneys for Kate Spade LLC

5

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CERTIFICATE OF SERVICE

I hereby certify that on this 10th day of February, 2017, a true and complete copy of the foregoing Kate Spade LLC’s Eighth Notice of Reliance, dated February 10, 2017, has been served upon Applicant’s counsel of record by via email to the following addresses: Frank J. Gilbert, Esq. Douglas Schwartz, Esq. Schwartz & Cera LLP 201 California Street, Suite 450 San Francisco, CA 94111 [email protected] [email protected]

and

Deborah K. Squiers Cowan, Liebowitz & Latman, P.C. 114 W. 47th Street New York, NY 10036 [email protected]

/L. Danielle Toaltoan/ L. Danielle Toaltoan

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