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1 | Advertising Age | June 26, 2006 SpecialSpecial ReportReport:100 Profiles LEADING NATIONAL ADVERTISERSSupplement SUPPLEMENT

June 26, 2006 100 LEADING NATIONAL ADVERTISERS Profiles of the top 100 U.S. marketers in this 51st annual ranking

INSIDE TOP 100 RANKING COMPANY PROFILES SPONSORED BY The nation’s leading marketers Lead marketing personnel, ranked by U.S. advertising brands, agencies, agency expenditures for 2005. contacts, as well as advertising Includes data from TNS Media spending by media and brand, Intelligence and Ad Age’s sales, earnings and more for proprietary estimates of the country’s 100 largest unmeasured spending. PAGE 8 advertisers PAGE 10

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LAUNCHING JUNE 28

© 2006 Crain Communications Inc. www.adage.com 3 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT ABOUT THIS PROFILE EDITION THE 51ST ANNUAL 100 Leading National the Top 100 ($40.13 billion) and for all measured spending in 18 national media, Advertisers Report crowned acquisition- advertisers ($122.79 billion) in the U.S. Yellow Pages Association contributed ladened Procter & Gamble Co. as the top U.S. ad spending by ad category: This spending in Yellow Pages and TNS Marx leader, passing previous kingpen General chart (Page 6) breaks out 18 measured Promotion Intelligence provided free- Motors Corp. as U.S. advertising outlays media by 29 ad categories using TNS’ standing insert spending. for the Top 100 reached $101.31 billion in Stradegy data, from automotive at $20.96 Unmeasured spending is an Ad Age 2005, up 1.3%. billion, down 3.4%, to & tobac- estimate and includes direct mail, sales P&G finished the year spending $4.61 co at $154.6 million, down 51.8%. promotion, co-op spending, couponing, billion versus GM’s $4.35 billion, the first catalogs, farm publications and special time in history any advertiser has ● Brands: There were 584 brands on events, to name a few. Unmeasured basi- climbed above the $4 billion mark. P&G’s which the Top 100 spent more than $10 cally is the difference between a compa- totals were packed with spending from million in measured media in 2005, ny’s reported or estimated ad costs and its Gillette Co., acquired in 2005. according to TNS. Ad Age lists each of measured media. The reported ad costs, if The one-two for the two Leaders these “megabrands” by their media , is weighted by Ad Age to reflect a was the 31st time the two have claimed spending in each profile. U.S.-only share. the top two spots in this report, first pub- P&G supported 50 megabrands in 2005, STAFF FOR THIS REPORT: KEVIN BROWN, R. lished in 1956. P&G last led in 1996. well ahead of runner-up No. 8 Johnson & CRAIG ENDICOTT, SCOTT MACDONALD, MARK The slim 1.3% uptick in total advertis- Johnson at 27. Four of the P&G total came SCHUMANN,MAUREEN MORRISON,MARIA ing was a byproduct of heavy industry from Gillette—Ad Age consolidates for RAYNES, RUTH READER,LACY consolidation—marketers typically cut two consecutive full-year periods the ad WEATHERSBEE, MIKE RYAN AND DAN LIPPE. back on ad spending when faced with spending associated with acquired heavy costs of mergers—and the odd- megabrands. This methodology put TO US year ad cycle that lacked an Olympics or a Gillette shaving products, Oral-B, Online: major U.S. election. Indeed, in the first and Braun into P&G totals. CLICK to get daily marketing news from AdAge.com quarter of 2006, a period including the CLICK for AdAge.com’s Customer Service page Winter Olympics, media spending ● Sales and earnings: Primary financial data Email: For questions about this growth rebounded to 5%. on each Top 100 company is provided for report, email This PDF version of the 100 Leading two consecutive years. Data include world- [email protected] National Advertisers augments the print- wide sales and earnings, U.S., North ed version (AA, June 26, 2006) by pro- American or Americas breakouts if avail- For general editorial ducing profiles on each Top 100 advertis- able, and sales by global division. information, write to er. Content of this PDF is as follows: [email protected] ● Personnel, brands, agencies: Ad Age Subscription & single copy ● Charts: Key charts in this report: lists key marketing executives at the sales 1-888-288-5900; The Top 100: The list (Page 8) covers brand or category level of each Top 100 Advertising (212) 210-0159; P&G to No. 100 TD Ameritrade , and personnel responsible for Library services (312) 649-5476, Corp. at $321.5 million, up 33.4%. those accounts at traditional and specialty (312) 649-5329 Thirty-five marketers on the list have agencies and media specialty companies. News offices: New York (212) U.S. ad totals above $1 billion. 210-0100; email: [email protected], Domestic ad spending: This chart (Page ● Methodology: U.S. measured spending (312) 649-5200; Detroit 5) is a compilation of media spending was pulled for the 250 largest national (313) 446-0320, (323) from 20 mediums—most of them moni- advertisers, a group pared to 100 after 370-2400; San Francisco (415) 459- tored by TNS Media Intelligence—and adding unmeasured ad estimates. 1401;Washington (202) 662-7200 unmeasured spending estimates both for TNS’ Stradegy product provided SPONSORED BY Why do I read Advertising Age?

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To subscribe, call 888.288.5900 or go to adage.com/subscribe. To advertise, contact Millie Chiavelli, Advertising Director, at 212.210.0280 or [email protected]. © 2006 Crain Communications Inc. Frank Wainscott does not exist. Even though he probably does. 5 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT DOMESTIC ADVERTISING SPENDING TOTALS Ranked by total U.S ad spending in 2005 ALL U.S. ADVERTISING SPENDING FROM TNS ADVERTISING EXPENDITURES MEDIUM AS % OF TOTAL COEN’S U.S. TOTALS* MEDIA 2005 2004 % CHG 2005 2004 2005 2004 % CHG

Magazine $23,218 $21,628 7.3 8.6 8.2 $12,847 $12,247 4.9 Sunday magazine 1,739 1,529 13.7 0.6 0.6 NA NA NA Business publication 5,038 5,234 -3.7 1.9 2.0 4,170 4,072 2.4 Local magazine 451 360 25.2 0.2 0.1 NA NA NA National newspaper 3,467 3,303 4.9 1.3 1.3 7,465 7,629 -2.1 Local newspaper 25,537 25,164 1.5 9.4 9.5 39,870 38,985 2.3 FSI 1,442 1,392 3.6 0.5 0.5 NA NA NA Network TV 26,706 26,218 1.9 9.9 9.9 16,128 16,713 -3.5 Spot TV 17,115 18,794 -8.9 6.3 7.1 24,300 25,877 -6.1 Syndicated TV 4,222 3,931 7.4 1.6 1.5 3,865 3,674 5.2 Cable TV network 16,453 14,818 11.0 6.1 5.6 18,296 16,424 11.4 Cable local spot NA NA NA 0.0 0.0 5,358 5,103 5.0 Network radio 1,010 1,028 -1.7 0.4 0.4 814 836 -2.6 National spot radio 2,604 2,617 -0.5 1.0 1.0 3,469 3,540 -2.0 Local radio 7,431 7,453 -0.3 2.7 2.8 15,357 15,205 1.0 Outdoor 3,529 3,213 9.8 1.3 1.2 6,232 5,770 8.0 Direct mail NA NA NA 0.0 0.0 55,218 52,191 5.8 Yellow Pages NA NA NA 0.0 0.0 14,229 14,002 1.6 Internet 8,323 7,343 13.3 3.1 2.8 7,764 6,853 13.3 Measured 148,286 144,025 3.0 54.7 54.6 235,382 229,121 2.7 Unmeasured 122,788 119,741 2.5 45.3 45.4 35,692 34,645 3.0 Total U.S. 271,074 263,766 2.8 100.0 100.0 271,074 263,766 2.8

Notes: Dollars are in millions. Media expenditures by medium from TNS Media Intelligence, except Yellow Pages from Yellow Pages Association. Magazines include Spanish-language magazines. Newspapers include Spanish-language newspapers. Network TV includes Spanish-language TV networks. The total for ALL U.S. ADVERTISING media expenditures ($271.1 billion) is from Robert J. Coen’s media analysis at Universal McCann. *The ALL U.S. ADVERTISING unmeasured is the Coen total minus the TNS total media. For a definition of unmeasured, see methodology, Page S-9. SPONSORED BY 6 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT DOMESTIC ADVERTISING SPENDING BY CATEGORY Ranked by total U.S ad spending in 2005 RANK MEASURED MEDIA U.S. MEASURED MEDIA BREAKOUT FOR 2004 ‘05 ‘04 CATEGORY 2005 % CHG MAGAZINE NEWSPAPER OUTDOOR TV CABLE NETS RADIO INTERNET 1 1 Automotive $20,958.6 -3.4 $2,444.3 $6,293.6 $350.6 $8,409.1 $1,461.3 $1,577.6 $422.1 2 2 Retail 18,629.9 -0.7 1,810.6 6,958.0 359.0 5,289.5 993.7 2,183.8 1,035.4 3 3 Telecom, internet, ISP 9,895.8 4.0 855.3 2,158.9 219.2 3,359.5 979.8 797.7 1,525.3 4 5 Financial services 8,476.9 8.2 1,294.9 1,831.5 246.2 2,337.2 948.3 787.0 1,031.7 5 4 Medicine & remedies 8,441.9 1.8 2,301.2 221.2 18.4 3,832.1 1,387.9 291.1 390.1 6 6 General services 7,867.9 7.9 974.9 2,136.2 497.8 2,011.9 335.1 1,197.4 714.5 7 7 Food, beverages & candy 7,313.2 3.9 1,950.0 61.2 79.8 3,347.8 1,415.0 350.5 108.8 8 8 Personal care 5,648.0 1.8 2,250.8 24.5 24.6 2,327.9 883.2 57.6 79.4 9 9 Movies, video & music 5,582.5 1.8 423.2 1,140.1 105.3 2,601.5 934.0 262.5 115.8 10 10 Airlines, hotels, car rental 5,545.9 2.8 1,460.2 1,573.5 294.4 808.2 509.7 387.1 512.9 11 12 Restaurants 5,061.8 5.6 179.1 179.3 226.2 3,215.7 703.7 512.5 45.2 12 13 Media 4,912.4 12.6 1,738.9 1,252.6 268.2 273.0 57.6 779.5 542.7 13 11 Government, politics, religion 4,602.2 -9.0 371.0 447.1 123.8 2,745.5 390.2 352.8 171.9 14 16 Insurance 2,894.4 16.2 279.9 288.9 97.2 1,235.2 500.5 330.6 162.1 15 14 Apparel 2,727.0 5.1 2,089.4 46.3 34.2 291.0 220.8 18.5 26.8 16 18 Real estate 2,721.8 27.6 274.7 1,762.5 197.0 228.5 67.9 121.4 69.8 17 15 Computers, software 2,303.1 -8.3 1,239.1 211.1 28.0 196.8 194.5 75.9 357.8 18 17 Beer, wine & liquor 2,208.1 0.8 512.6 73.4 186.0 762.5 392.2 238.2 43.2 19 19 Furniture, appliances, electronics 2,054.8 -1.3 1,080.8 90.5 6.6 451.6 291.3 55.2 78.9 20 20 Home supplies & cleaners 1,861.3 -6.1 343.9 6.7 4.4 998.5 457.9 36.5 13.5 21 21 Education 1,790.9 8.6 422.2 302.6 62.1 478.1 115.3 156.6 254.1 22 22 Toys & games 1,296.9 15.7 244.7 5.2 3.4 309.9 601.7 8.7 123.3 23 23 Hardware & home building 1,038.7 2.6 555.7 81.7 6.6 177.4 165.4 37.3 14.7 24 25 Pet food & pet care 575.5 26.8 144.2 2.7 0.1 215.0 85.9 8.0 119.5 25 26 Gas & oil 544.5 28.2 94.7 70.0 43.6 131.7 87.4 109.4 7.7 26 24 Sporting goods 533.2 7.4 376.5 18.4 4.0 76.9 39.7 8.1 9.5 27 28 Office equipment 369.3 8.7 180.1 25.1 0.7 103.1 44.4 10.7 5.1 28 27 Shipping & freight 359.0 -7.2 77.4 15.6 4.5 163.7 42.2 49.1 6.6 29 29 Cigarettes & tobacco 154.6 -51.8 144.5 1.4 1.2 0.8 0.1 0.6 6.0 Direct response advertising 6,100.5 15.1 2,398.8 506.3 1.4 1,131.8 1,844.6 63.5 154.1 Miscellaneous 4,372.8 7.5 1,932.8 1,217.3 34.4 532.1 301.8 180.1 174.3 Total 146,843.5 3.0 30,446.5 29,003.5 3,528.8 48,043.4 16,453.4 11,045.2 8,322.7 Notes: Dollars in millions. 2004 ranking represents data compiled in 2006. Table includes 18 measured eye glasses, medical equipment; Financial services includes credit cards; Food, beverages & confec- media from TNS Media Intelligence. Yellow Pages is excluded from these totals as are spot cable and tionery: Beverages, confectionery & snacks, dairy, produce, meat & bakery goods, prepared foods, FSIs. ingredients, mixes & seasonings; General Services: Apparel services, business services, beauty shops, doctors, nurses, chiropractors, dentists, hospitals, clinics & medical centers, legal services, rental ABOUT THE MEDIA: Consumer magazine includes Sunday magazine, local magazine, and Spanish-lan- services, dating services, spectator sporting events, exterminators, electric & water companies; guage magazine; radio is network, national spot and local; newspaper includes national newspaper Personal care: Cosmetics & beauty aids, personal hygiene, hair products, toiletries, hygienic goods & and Spanish-language newspaper. skin care; Movies, recorded video and music includes DVDs; Direct response advertising includes direct response advertising in all classifications; Airlines, hotel, car rental and travel includes cruise ABOUT THE CATEGORIES: Categories are aggregated from TNS classifications as follows (not compre- ship travel; Apparel: ready-to-wear, underclothing & hosiery, jewelry, accessories & footwear; Home hensively): Automotive includes dealerships; Retail includes discount department & variety stores, furnishings, appliances: household furnishings & accessories, building materials, equipment & fix- department stores, retail, shopping centers & catalog showrooms; Telecom, Internet services and ISP tures, appliances, electronics; Home supplies and cleaners: Household soaps, cleansers & polishes, includes telephone companies (both wireless, local and long distance), Internet services providers, laundry soaps, foils, wraps, paper products; Miscellaneous: Aviation (excluding freight), employment web designers, communications networks, telephone equipment, and offline internet support; recruitment, military and government, agriculture, lawn and garden, industrial, luggage, cameras, Medicines & proprietary remedies: Pharmaceutical houses, medicines & proprietary remedies, , film. 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© 2006 Crain Communications Inc. 8 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT NATIONAL ADVERTISERS RANKED 1 TO 50 Ranked by total U.S ad spending in 2005 RANK TOTAL U.S. ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING 2005 2004 MARKETER HEADQUARTERS 2005 2004 % CHG 2005 2004 % CHG 1 1 Procter & Gamble Co. Cincinnati $4,608.8 $4,777.0 -3.5 $3,410.5 $3,535.0 -3.5 2 2 Corp. Detroit 4,353.2 4,064.8 7.1 3,003.7 2,804.7 7.1 3 3 Time Warner New York 3,493.7 3,403.5 2.7 2,061.3 2,008.1 2.7 4 8 Verizon Communications New York 2,483.7 2,368.0 4.9 1,763.5 1,681.3 4.9 5 4 AT&T 2,470.8 3,340.6 -26.0 1,688.4 2,282.8 -26.0 6 7 Ford Motor Co. Dearborn, Mich. 2,398.4 2,385.0 0.6 1,582.9 1,574.1 0.6 7 6 Co. Burbank, Calif. 2,278.8 2,408.1 -5.4 1,412.8 1,493.0 -5.4 8 9 Johnson & Johnson New Brunswick, N.J. 2,209.3 2,132.8 3.6 1,385.9 1,407.6 -1.5 9 13 GlaxoSmithKline Brentford, Middlesex, U.K. 2,194.2 1,857.3 18.1 1,162.9 891.5 30.4 10 5 DaimlerChrysler Auburn Hills, Mich./Stuttgart, Germany 2,178.6 2,501.1 -12.9 1,590.4 1,825.8 -12.9 11 10 New York 2,152.5 2,113.3 1.9 882.5 1,056.6 -16.5 12 11 General Electric Co. Fairfield, Conn. 1,916.8 1,954.7 -1.9 1,130.9 996.9 13.4 13 14 Toyota Motor Corp. Toyota City, Japan 1,784.5 1,836.5 -2.8 1,075.5 1,106.8 -2.8 14 15 Sony Corp. Tokyo 1,777.9 1,671.5 6.4 995.6 936.1 6.4 15 12 Sears Holdings Corp. Hoffman Estates, Ill. 1,712.9 1,876.4 -8.7 822.2 975.7 -15.7 16 16 Sprint Nextel Corp. Reston, Va. 1,662.8 1,642.3 1.2 1,280.4 1,264.6 1.2 17 20 McDonald’s Corp. Oak Brook, Ill. 1,662.1 1,531.5 8.5 764.6 704.5 8.5 18 25 Unilever London/Rotterdam 1,522.3 1,335.8 14.0 761.1 573.4 32.7 19 17 Viacom New York 1,496.7 1,582.2 -5.4 898.0 949.3 -5.4 20 21 Altria Group New York 1,485.7 1,422.1 4.5 1,188.6 1,095.0 8.5 21 24 PepsiCo Purchase, N.Y. 1,466.8 1,340.0 9.5 1,129.4 911.2 23.9 22 23 L’Oreal Clichy, France 1,456.2 1,398.3 4.1 793.7 769.1 3.2 23 19 Federated Department Stores Cincinnati 1,453.3 1,556.1 -6.6 1,206.3 1,291.6 -6.6 24 18 Nissan Motor Co. Tokyo 1,441.4 1,560.2 -7.6 1,023.4 1,107.7 -7.6 25 27 Honda Motor Co. Tokyo 1,325.0 1,221.8 8.4 861.2 794.2 8.4 26 28 Nestle Vevey, Switzerland 1,219.0 1,138.3 7.1 560.7 523.6 7.1 27 26 U.S. Government Washington 1,217.8 1,272.9 -4.3 706.3 738.3 -4.3 28 22 Basel, Switzerland 1,162.6 1,418.1 -18.0 523.2 638.2 -18.0 29 31 News Corp. New York 1,159.8 1,018.5 13.9 881.4 774.1 13.9 30 32 Home Depot Atlanta 1,113.8 1,014.7 9.8 556.9 598.7 -7.0 31 36 Estee Lauder Cos. New York 1,093.0 980.4 11.5 177.0 171.6 3.1 32 29 J.C. Penney Co. Plano, 1,072.2 1,116.1 -3.9 428.9 446.4 -3.9 33 48 Co. New York 1,067.2 746.3 43.0 602.0 421.0 43.0 34 38 Target Corp. Minneapolis 1,020.4 912.6 11.8 604.1 529.3 14.1 35 33 Citigroup New York 1,004.1 1,009.1 -0.5 622.5 615.5 1.1 36 42 Wal-Mart Stores Bentonville, Ark. 973.3 853.0 14.1 584.0 603.3 -3.2 37 37 Microsoft Corp. Redmond, Wash. 944.9 933.7 1.2 463.0 485.5 -4.6 38 47 Dell Round Rock, Texas 939.1 762.7 23.1 776.3 630.4 23.1 39 34 Minneapolis 922.4 1,006.6 -8.4 581.1 634.2 -8.4 40 40 Anheuser-Busch Cos. St. Louis 919.4 882.4 4.2 606.8 547.1 10.9 41 35 Wyeth Madison, N.J. 918.8 992.0 -7.4 383.6 414.1 -7.4 42 52 Omaha 909.2 678.4 34.0 547.9 408.8 34.0 43 44 Cendant Corp. Parsippany, N.J. 869.2 811.4 7.1 304.2 324.6 -6.3 44 43 Yum Brands Louisville, Ky. 862.9 814.7 5.9 724.9 684.3 5.9 45 41 Schering-Plough Corp. Kenilworth, N.J. 852.6 858.2 -0.7 392.2 394.8 -0.7 46 39 Hewlett-Packard Co. Palo Alto, Calif. 832.6 912.4 -8.7 507.9 556.5 -8.7 47 45 Best Buy Co. Richfield, Minn. 812.3 808.9 0.4 357.4 396.4 -9.8 48 49 AstraZeneca London 796.0 726.1 9.6 437.8 493.7 -11.3 49 30 Merck & Co. Whitehouse Station, N.J. 769.0 1,095.4 -29.8 269.1 350.5 -23.2 50 55 Deutsche Telekom Bonn, Germany 721.0 627.2 15.0 526.4 457.9 15.0 Notes: Dollars are in millions. 2004 rankings represent data compiled in 2006. Measured media from TNS Media Intelligence’s Stradegy, and Yellow Pages Association. Consumer magazine includes Sunday magazine, local magazine, business-to-business magazine and Spanish-language magazines; newspaper includes national newspaper, Spanish-language newspaper and FSI data from TNS’ Marx Promotion Intelligence; TV includes network TV, spot TV, syndicated TV, Spanish-language TV and cable TV networks; radio includes network radio, national spot radio and local radio. SPONSORED BY 9 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT NATIONAL ADVERTISERS RANKED 51 TO 100 Ranked by total U.S ad spending in 2005 RANK TOTAL U.S. ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING 2005 2004 MARKETER HEADQUARTERS 2005 2004 % CHG 2005 2004 % CHG 51 50 Kellogg Co. Battle Creek, Mich. $715.2 $681.4 5.0 $469.6 $447.4 5.0 52 57 Coca-Cola Co. Atlanta 703.0 591.5 18.8 471.0 414.0 13.8 53 56 Lowe’s Cos. Mooresville, N.C. 694.6 600.9 15.6 423.7 366.6 15.6 54 51 Sanofi-Aventis Paris 686.7 678.5 1.2 274.7 271.4 1.2 55 46 Mars Inc. McLean, Va. 628.5 779.0 -19.3 345.7 428.5 -19.3 56 61 Nike Beaverton, Ore. 608.6 580.9 4.8 200.8 222.8 -9.9 57 64 Hyundai Motor Co. Seoul 607.7 540.3 12.5 425.4 378.2 12.5 58 54 IBM Corp. Armonk, N.Y. 606.3 634.2 -4.4 297.1 310.7 -4.4 59 53 Diageo London 599.2 635.7 -5.7 165.0 175.1 -5.7 60 68 Kohl’s Corp. Menomonee Falls, Wis. 595.1 522.5 13.9 401.4 352.7 13.8 61 58 Volkswagen Wolfsburg, Germany 590.0 588.2 0.3 424.8 423.5 0.3 62 60 Bristol-Myers Squibb Co. New York 581.6 581.7 -0.0 215.2 215.2 -0.0 63 75 Bayer Leverkusen, Germany 571.7 478.3 19.5 314.4 263.1 19.5 64 65 Clorox Co. Oakland, Calif. 571.2 536.7 6.4 485.5 450.9 7.7 65 62 SC Johnson Racine, Wis. 545.5 569.7 -4.2 409.1 427.2 -4.2 66 71 Safeway Pleasanton, Calif. 528.4 495.4 6.7 196.0 193.2 1.5 67 70 Visa International San Francisco 514.6 497.8 3.4 360.2 363.4 -0.9 68 66 Gap Inc. San Francisco 500.3 533.0 -6.1 323.7 410.2 -21.1 69 67 Kroger Co. Cincinnati 489.4 527.4 -7.2 161.5 168.8 -4.3 70 72 Capital One Financial Corp. McLean, Va. 488.7 492.1 -0.7 361.7 364.1 -0.7 71 73 Doctor’s Associates Milford, Conn. 486.7 486.0 0.1 326.1 325.6 0.1 72 59 Eli Lilly & Co. Indianapolis 475.3 588.1 -19.2 194.9 241.1 -19.2 73 76 Campbell Soup Co. Camden, N.J. 469.4 463.0 1.4 323.9 333.4 -2.8 74 77 MasterCard International Purchase, N.Y. 466.0 460.3 1.2 335.5 340.6 -1.5 75 63 Burger King Corp. 463.5 557.1 -16.8 268.8 323.1 -16.8 76 81 Wendy’s International Dublin, 461.5 453.5 1.8 383.0 376.4 1.8 77 74 Mattel El Segundo, Calif. 459.8 483.7 -4.9 183.9 193.5 -4.9 78 80 Sara Lee Corp. Chicago 458.9 454.7 0.9 197.3 209.2 -5.7 79 82 ConAgra Foods Omaha 456.3 449.7 1.5 164.3 161.9 1.5 80 69 SABMiller London 452.6 501.4 -9.7 294.2 325.9 -9.7 81 91 Mutual Auto Insurance Co. Bloomington, Ill. 449.2 368.9 21.8 359.4 295.1 21.8 82 98 JP Morgan Chase & Co. New York 447.9 328.4 36.4 335.9 246.3 36.4 83 89 Corp. Philadelphia 425.3 374.2 13.7 319.0 280.6 13.7 84 87 Cadbury Schweppes London 416.5 397.2 4.9 304.1 268.1 13.4 85 97 Abbott Laboratories Abbott Park, Ill. 414.8 330.1 25.7 207.4 165.0 25.7 86 NR Vonage Holdings Corp. Holmdel, N.J. 413.5 63.4 552.6 413.5 63.4 552.6 87 94 Circuit City Stores Richmond, Va. 406.1 361.9 12.2 247.7 231.6 7.0 88 92 Molson Coors Brewing Co. Denver/Montreal 400.9 368.7 8.7 200.5 188.1 6.6 89 83 United Parcel Service Atlanta 396.9 428.0 -7.3 198.4 214.0 -7.3 90 85 Corp. Northbrook, Ill. 393.7 406.9 -3.2 289.4 299.1 -3.2 91 96 Limited Brands Columbus, Ohio 393.4 331.0 18.9 88.8 74.7 18.9 92 95 Kimberly-Clark Corp. Irving, Texas 368.7 341.1 8.1 295.0 272.9 8.1 93 102 Adidas Herzogenaurach, Germany 363.2 322.8 12.5 145.3 135.6 7.2 94 79 Supervalu Eden Prairie, Minn. 360.6 458.5 -21.3 140.7 174.2 -19.3 95 101 Kia Motors Corp. Seoul 357.3 323.7 10.4 218.0 252.5 -13.7 96 78 Corp. Charlotte, N.C. 356.2 460.0 -22.6 263.6 340.4 -22.6 97 100 Philips Electronics Amsterdam 336.9 325.2 3.6 141.5 147.8 -4.2 98 86 Benckiser Sloth, Berkshire, U.K. 328.8 402.7 -18.3 256.5 314.1 -18.3 99 104 Joh. A. Benckiser Ludwigshafen, Germany 327.1 312.3 4.8 130.9 124.9 4.8 100 135 TD Ameritrade Holding Corp. Omaha 321.5 241.1 33.4 225.0 168.7 33.4 Notes: Dollars are in millions. 2004 rankings represent data compiled in 2006. Measured media from TNS Media Intelligence’s Stradegy, and Yellow Pages Association. Consumer magazine includes Sunday magazine, local magazine, business-to-business magazine and Spanish-language magazines; newspaper includes national newspaper, Spanish-language newspaper and FSI data from TNS’ Marx Promotion Intelligence; TV includes network TV, spot TV, syndicated TV, Spanish-language TV and cable TV networks; radio includes network radio, national spot radio and local radio. SPONSORED BY 10 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT NATIONAL ADVERTISER PROFILES 85 Abbott Laboratories Pharmaceutical Products Group: 200 Abbott Park Rd, Abbott Park, Ill. 60064/Phone: (847) 937-6100. Alejandro A. Aruffo, VP- U.S. ad spending ($ in thousands) global pharmaceutical devel; William G. Dempsey, sr VP-U.S. By media 2005 2004 % chg pharmaceutical opers. Magazine ...... $83,403 $37,287 123.7 CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO- Sunday magazine ...... 2,192 899 143.9 CommonHealth; John Nosta, pres-Noesis, a part of BtoB magazine ...... 978 414 136.1 CommonHealth. — Omnicef. Local magazine ...... 10 NA NA FCB HealthCare & ProHealth, New York. Vjosa Mujko, acct dir- Spanish-language magazine . . . . .499 519 -3.8 Abbott Diabetes Care; Mike Guarino, acct dir-Meridia; Robert Newspaper ...... 149 6,517 -97.7 Karczewski, acct dir-Zemplar; Ann Stuchiner, acct dir-managed National newspaper ...... 1,116 505 121.2 care portfolio. — Abbott Diabetes Care, Meridia, Zemplar, Spanish-language Newspaper . . . .NA 2 NA Managed Care Portfolio. FSI ...... 4,135 3,128 32.2 Euro RSCG Life MetaMax, New York. Doug Burcin, pres. — Network TV ...... 54,896 53,064 3.5 Biaxin XL, Tarka. Spot TV ...... 1,146 10,993 -89.6 Burrell Communications Group, Chicago. Fay Ferguson, co-CEO; Syndicated TV ...... 23,418 17,767 31.8 Cara Cocroft, VP & acct mgmt dir. — African-American adv. Cable TV network ...... 28,573 28,657 -0.3 Spanish-language TV ...... 3,670 3,175 15.6 Ross Products: 625 Ave., Columbus, Ohio National spot radio ...... 75 523 -85.6 43215/Phone: (800) 986-8510. Gary E. McCullough, sr VP; Michael Local radio ...... 55 713 -92.2 Berg, VP-prod sls. Outdoor ...... 637 590 8.1 BrandPharm, (a Publicis Healthcare Communications Group Internet ...... 2,469 279 786.4 Co.) New York. Jonathan Brody, grp acct dir. — Similac Infant Measured media ...... 207,421 165,030 25.7 Nutritionals, Neosure, Tolerance Brands, Pedialyte, Pediasure. Unmeasured media ...... 207,421 165,030 25.7 Gotham, New York. Gunnar Wilmot, pres & CEO. — Ensure, Total ...... 414,841 330,059 25.7 Glucerna By brand 2005 2004 % chg Lapiz, Chicago. Leo Olper, sr VP & chief operating officer. — Humira ...... 88,155 47,903 84.0 strategic plng, creative devel, media plng consultancy, mktg con- PediaSure ...... 24,631 25,910 -4.9 sultancy —Similac, PediaSure, Pedialyte. Ensure ...... 20,727 16,760 23.7 Freestyle ...... 20,534 13,165 56.0 Glucerna ...... 13,631 13,083 4.2 Pedialyte ...... 11,869 12,475 -4.9 93 Adidas U.S. ad spending ($ in thousands) Sales & earnings ($ in millions) By media 2005 2004 % chg Worldwide 2005 2004 % chg Magazine ...... $74,267 $68,570 8.3 Sales ...... $22,338 $19,680 13.5 Sunday magazine ...... 419 395 6.0 Earnings ...... 3,372 3,236 4.2 BtoB magazine ...... 368 615 -40.1 U.S. 2005 2004 % chg Local magazine ...... NA 23 NA Sales ...... 12,707 11,242 13.0 Newspaper ...... 277 293 -5.3 Division sales 2005 2004 % chg National newspaper ...... 1,283 1,195 7.4 Pharmaceuticals ...... 8,138 7,010 16.1 Spanish-language newspaper ...... 0 1 -66.7 International ...... 6,967 6,166 13.0 Network TV ...... 30,186 30,117 0.2 Diagnostics ...... 3,756 3,378 11.2 Spot TV ...... 1,695 2,560 -33.8 Ross ...... 2,523 2,326 8.5 Syndicated TV ...... 388 551 -29.5 Other ...... 954 800 19.3 Cable TV network ...... 28,385 21,783 30.3 Headquarters National spot radio ...... 972 928 4.7 1,186 1,829 -35.2 Abbott Laboratories/100 Abbott Park, Abbott Park, Ill. Local radio ...... 2,888 4,510 -36.0 60064/Phone: (847) 937-6100. Outdoor ...... Internet ...... 2,964 2,207 34.3 Personnel, brands, agencies Measured media ...... 145,277 135,575 7.2 Corporate: Miles D. White, chmn & CEO; Richard A. Gonzalez, Unmeasured media ...... 217,915 187,222 16.4 pres & chief operating officer. Total ...... 363,192 322,797 12.5 SPONSORED BY 11 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

By brand 2005 2004 % chg U.S. ad spending ($ in thousands) Adidas ...... 61,905 69,976 -11.5 By media 2005 2004 % chg Reebok ...... 50,374 36,310 38.7 Spanish-language magazine . . . . .319 NA NA Taylor Made ...... 21,266 18,141 17.2 Newspaper ...... 7,614 10,308 -26.1 National newspaper ...... 3,291 922 256.8 Sales & earnings ($ in millions) Spanish-language newspaper . . . .599 210 185.2 Worldwide 2005 2004 % chg FSI ...... NA 0 NA Sales ...... $8,212 $7,319 12.2 Network TV ...... 79,952 116,624 -31.4 Earnings ...... 474 392 20.9 Spot TV ...... 9,950 6,124 62.5 North America 2005 2004 % chg Syndicated TV ...... 20,948 6,629 216.0 Sales ...... 1,932 1,664 16.1 Cable TV network ...... 75,944 30,217 151.3 Spanish-language TV ...... 20,749 5,419 282.9 Headquarters Network radio ...... 3,302 3,982 -17.1 Adidas / Adi-Dassler-Strasse 1-2, Herzogenaurach, Germany 91074/ National spot radio ...... 19,744 30,785 -35.9 Phone: 49-91-32-843-830. Local radio ...... 13,219 24,318 -45.6 Outdoor ...... 6,343 10,586 -40.1 Adidas / 5055 N. Greeley Ave., Portland, Ore. 97217 / Phone: Internet ...... 20,284 13,775 47.3 289,403 299,107 -3.2 (971) 234-2300. Measured media ...... Unmeasured media ...... 104,343 107,841 -3.2 Notes Total ...... 393,745 406,949 -3.2 Adidas bought Reebok in January 2006 which helped push its By brand 2005 2004 % chg 289,233 298,859 -3.2 worldwide share in the athletic market to 22%. Reebok ad Allstate ...... spending is in the totals for both years. Sales & earnings ($ in millions) Personnel, brands, agencies Worldwide 2005 2004 % chg $35,383 $33,936 4.3 Corporate: Herbert Hainer, CEO; Erich Stamminger, pres & Sales ...... 1,765 3,181 -44.5 CEO-Adidas brand. Earnings ...... Division sales 2005 2004 % chg 29,346 28,354 3.5 Adidas America: 5055 N. Greeley Ave., Portland, Ore. Property-liability ...... 5,898 5,483 7.6 97217/Phone: (971) 234- 2300. Glenn Bennett, pres-global opers; Eric Allstate Financial ...... 139 99 40.4 Liedtke, VP-global brand mktg. Corporate & other ...... TBWA Worldwide, San Francisco. Michael Allen, ww mg dir. — Headquarters Adidas, Adidas Originals, Clima Cool, Stella McCartney designs. Carat, San Francisco. — media svcs. Allstate Corp./2775 Sanders Rd., Northbrook, Ill. 60062/Phone: (847) 402-5000. Reebok: 1895 J.W. Foster Blvd., Canton, Mass. 02021/Phone: (781) Personnel, brands, agencies 401-5000. Paul Harrington, pres & CEO; Uli Becker, dir-global mktg. Corporate: Mcgarrybowen, New York. Christina Malito, acct exec. — Reebok. Edward M. Liddy, chmn & CEO; Thomas J. Wilson, Carat, New York — media svcs. pres & chief operating officer. Allstate Insurance Co.: 2775 Sanders Rd., Northbrook, Ill. Taylor Made-Adidas Golf: 5545 Fermi Ct., Carlsbad, Calif. 60062/Phone: (847) 402-5000. Joseph V. Tripodi, sr VP & chief 92008/Phone: (760) 918-6000. Mark King, pres & CEO; Sean mktg officer; Lisa Cochrane, VP-integrated mktg comms; Nancy Toulon, exec VP-prod & brand creation; Chuck Presto, sr VP- Abraham, dir-comms plng & execution. global sports mktg. Leo Burnett Worldwide, Chicago. Nina Abnee, exec VP & acct TBWA Worldwide, San Francisco. Michael Allen, ww mg dir. dir. — Allstate. — Taylor Made. Starcom USA, Chicago. Donna McLean, sr VP & media dir. — media svcs. Burrell Communications Group, Chicago. Fay Ferguson, co-CEO; 90 Allstate Corp. Toni Midderhoff, VP & acct mgmt dir. — African-American adv. Kang & Lee, New York. Cynthia Park, exec VP. — Asian- U.S. ad spending ($ in thousands) American adv. By media 2005 2004 % chg La Agencia de Orci & Asociados, Los Angeles. Dilys Tosteson- Magazine ...... $5,741 $37,023 -84.5 Garcia, pres & CEO. — Hispanic adv. Sunday magazine ...... 390 1,421 -72.5 Octagon, Norwalk, Conn. Lisa Murry, exec VP. — sports mktg. BtoB magazine ...... 1,015 726 39.8 OgilvyOne Worldwide, Chicago. Trish Chupak, sr ptnr & dir- Local magazine ...... NA 38 NA client svcs. — direct mktg. SPONSORED BY 12 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Division sales 2005 2004 % chg 20 Altria Group Tobacco ...... 63,422 57,047 11.2 34,113 32,168 6.0 U.S. ad spending ($ in thousands) Food ...... 319 395 -19.2 By media 2005 2004 % chg Financial svcs ...... Magazine ...... $506,165 $401,150 26.2 Headquarters Sunday magazine ...... 31,536 32,246 -2.2 BtoB magazine ...... 4,618 5,264 -12.3 Altria Group/120 Park Ave., 25th Fl., New York, N.Y. 10017- 5592/Phone: (917) 663-5000. Local magazine ...... 668 446 50.0 Spanish-language magazine . . . . .330 616 -46.4 Notes Newspaper ...... 7,928 6,362 24.6 In 2005 Altria sold Life Savers, Creme Savers and Altoids to Wm. National newspaper ...... 992 350 183.0 Wrigley Jr. Co. for about $1.5 billion, and sold Breyers and Light 159 110 44.7 Spanish-language newspaper . . . . ‘n Lively to CoolBrands International for $59 million. Kraft is 34,752 36,389 -4.5 FSI ...... expected to be spun off pending results of a class-action tobacco 193,861 202,891 -4.5 Network TV ...... lawsuit against Philip Morris USA. Spot TV ...... 74,787 76,327 -2.0 Syndicated TV ...... 45,155 38,442 17.5 Personnel, brands, agencies Cable TV network ...... 226,010 190,120 18.9 Corporate: Louis C. Camilleri, chmn & CEO. Spanish-language TV ...... 33,595 32,845 2.3 Leo Burnett Worldwide, Chicago. Thomas Dudreck, pres-multi- Network radio ...... 7,037 16,585 -57.6 national accounts. — corp campaigns. National spot radio ...... 1,584 1,555 1.9 Kraft Foods: Local radio ...... 3,309 3,703 -10.6 3 Lakes Dr., Northfield, Ill. 60093-2753/Phone: (847) Outdoor ...... 1,080 1,625 -33.5 646-2000. Roger K. Deromedi, CEO-Kraft Foods; Paula Sneed, exec VP-global mktg resources; David S. Johnson, pres-N. Amer. Internet ...... 15,009 47,993 -68.7 commercial; Don Micelli, VP-global media resources; Barbara Measured media ...... 1,188,576 1,095,018 8.5 Ford, VP-global adv svcs. Unmeasured media ...... 297,144 327,083 -9.2 FCB Worldwide, Chicago & New York. Joan Black, exec VP & Total ...... 1,485,720 1,422,101 4.5 ww grp acct dir-Chicago; John Campbell, sr VP & ww grp mgmt By brand 2005 2004 % chg dir-New York. — Chicago: A.1., Back to Nature, Boca Foods, 220,581 186,295 18.4 Nabisco ...... Breakstone, Bull’s Eye Barbecue Sauce, Claussen, Cool Whip, 162,986 164,309 -0.8 Kraft ...... Deluxe, Jell-O, Kraft Pizza Co. (, Post ...... 136,708 121,584 12.4 DiGiorno, ), Good Seasons, Knudsen, Kraft Macaroni Philip Morris ...... 107,215 135,371 -20.8 & Cheese, Kraft Natural Cheeses, Shake ‘n Bake, South Beach Jell-O ...... 53,477 49,841 7.3 Diet, Stove Top Stuffing, Taco Bell Home Originals, Velveeta; Oscar Mayer ...... 46,088 32,356 42.4 New York: Chips Ahoy!, Choco Sticks, Fig Newtons, General Capri Sun ...... 37,227 33,825 10.1 Foods International, Gevalia, Honeymaid Grahams, Jet Puffed Lunchables ...... 33,092 25,818 28.2 Marshmallows, Milk-Bone, Nutter Butter, 100 Calorie Packs, Oreo, DiGiorno ...... 29,780 31,777 -6.3 Planters, Seattle’s Best Coffee, SnackWell’s, Starbuck’s Grocery Planters ...... 27,050 29,396 -8.0 Partnership, Tazo, Teddy Grahams, Whole Grains. Crystal Light ...... 26,511 24,820 6.8 JWT, Chicago. Ros King, global bus dir; Julia Kenyon, mktg dir- Maxwell House ...... 25,575 31,849 -19.7 Kraft Foods USA. — Cheese Nips, Cheese Nips Chips, Cheez Whiz, Cool Whip ...... 24,802 19,277 28.7 Easy Cheese, Grey Poupon, Kraft Singles, Kraft Snackables, Kraft 2% Fruit2O ...... 23,320 8,058 189.4 cheese, Miracle Whip, Nabisco, new products, Oscar Mayer, Oscar South Beach Diet ...... 23,275 0 NA Mayer bacon, Oscar Mayer bologna, Oscar Mayer Deli Platform, Oscar Mayer ham, Oscar Mayer hot dogs, Oscar Mayer Lunchables, Philadelphia ...... 23,080 26,186 -11.9 Oscar Mayer meats, Oscar Mayer new products, Oscar Mayer Kool-Aid ...... 22,548 20,637 9.3 Ready-To-Serve bacon, Oscar Mayer turkey, Philadelphia brand, Ritz Quit Smoking Assistance . . . . .14,356 8,814 62.9 brands, Triscuits, Wheat Thins, Wheat Thins Chips. Seattle’s Best ...... 12,849 0 NA Leo Burnett Worldwide, Chicago. John Gatti, exec VP & acct 10,284 15,234 -32.5 General Foods ...... dir; Sara O’Mara, VP & acct dir. — Altoids. Park South, New York. Paul Grundlach, acct exec. — Baker’s Sales & earnings ($ in millions) chocolate, Breyer’s yogurt, Sure-Jell. Worldwide 2005 2004 % chg Ogilvy & Mather Worldwide, New York. Bill Brooks, acct dir. Sales ...... $97,854 $89,610 9.2 — Balance Bar, Capri Sun, Country Time, Crystal Light, Kool- Earnings ...... 10,435 9,416 10.8 Aid, Maxwell House, Post cereals, Tang, VeryFine, Yuban. North America 2005 2004 % chg Publicis Dialog, New York. Amie Wilkening, sr VP & acct dir- Sales ...... 39,273 37,729 4.1 retail connections. — retail mktg. SPONSORED BY 13 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

MediaVest, New York. Bill Tucker, mg dir. — media svcs. Sales & earnings ($ in millions) Group, New York. Nilda Velez, VP-grp acct dir. — U.S. 2005 2004 % chg Hispanic adv, Capri Sun, Chips Ahoy, Kraft Mac N’ Cheese, Kraft Sales ...... 16,024 14,551 10.1 Singles, Kool-Aid, Oreo, Oscar Mayer, Post, Pourables, Ritz. Pre-tax income ...... 3,337 2,784 19.9 Momentum Worldwide, Chicago. Linda Neff, acct exec. — sls Division sales 2005 2004 % chg promo, event mktg, Kraft Macaroni & Cheese. US Card Svcs ...... 11,949 10,395 14.9 UniWorld Group, New York. Ronny Mills, grp acct dir. — Global Card & Commercial Svcs . .9,038 8,429 7.2 African-American adv, urban mktg, Kool-Aid. Global Network & Merchant Svcs . .2,842 2,639 7.7 Corporate & other ...... 438 501 -12.6 Philip Morris USA: 6601 Broad St., Richmond, Va. 23230/Phone: (804) 274-2000. Michael E. Szymanczyk, chmn & CEO; Jack Headquarters Nelson, pres-opers & tech; Nancy Brennan-Lund, sr VP-mktg; American Express Co./World Financial Center, 200 Vesey St., Howard Willard, sr VP-youth smoking & corp responsibility; New York, N.Y. 10285/Phone: (212) 640-2000. David Beran, exec VP-finance plng & info. Leo Burnett Worldwide, Chicago. Thomas Dudreck, chief oper- Notes ating officer. — Basic, Benson & Hedges, Chesterfield, Cambridge, American Express spun off American Express Financial Advisors Marlboro, Merit, Parliament, Virginia Slims. late in 2005, taking an initial 18-20% interest in the new publicly Y&R, New York. Jane Brite, exec VP & mg ptnr. — corp affairs, held company, and building that to 28-30% over time. corp responsibility & youth smoking prevention adv. Starcom USA, Chicago. Jackie Kulesa, exec VP & media dir. — Personnel, brands, agencies media svcs. Corporate: Kenneth I. Chenault, chmn & CEO. Lapiz, Chicago. Marco Azucena, acct super. — Hispanic adv. Digitas, New York. Joanne Zaiac, pres-Digitas New York; Joe Rauen, exec VP & relationship leader. — direct mktg, digital mktg, digital media buying. ID Media. Michael Comins, ECM; Lisa Davis, acct dir. — small 33 American Express Co. bus, cons card. U.S. ad spending ($ in thousands) By media 2005 2004 % chg American Express Publishing Corp.: 1120 Ave. of the Americas, Magazine ...... $148,594 $97,016 53.2 New York, N.Y. 10036/Phone: (212) 382-5600. Ed Kelly, pres & Sunday magazine ...... 5,681 2,860 98.7 CEO; Mark Stanich, sr VP & chief mktg officer; Ed Ventimiglia, BtoB magazine ...... 6,581 6,251 5.3 VP & pub-Departures; Dana Cowin, VP & editor in chief-Food Local magazine ...... 370 320 15.9 & Wine; Ellen Asmodeo-Giglio, VP & pub-Travel & Leisure, Spanish-language magazine ...... 25 171 -85.2 Travel & Leisure Family; John Rodenburg, VP & pub-Travel & Newspaper ...... 62,367 21,791 186.2 Leisure Golf; Janet Libert, pub & editor-Executive Travel Sky National newspaper ...... 33,153 25,864 28.2 Guide. Spanish-language newspaper . . . . .73 19 294.1 No agency. FSI ...... 7 92 -92.0 Network TV ...... 146,304 101,125 44.7 American Express Travel Related Services Co.: World Spot TV ...... 35,327 18,037 95.9 Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212) Syndicated TV ...... 3,529 2,678 31.8 640-2000. John D. Hayes, chief mktg officer; Nancy Smith, VP- Cable TV network ...... 88,613 79,702 11.2 global media & sponsorship mktg; Diego Scotti, VP-global adv; Network radio ...... NA 4,599 NA Sid Rothstein, VP-agency mgmt; Barbara Fraser, sr VP-global National spot radio ...... 7,267 5,651 28.6 mktg; Christine Brandt-Jones, VP-global marketplace insights. Local radio ...... 26,790 15,359 74.4 Ogilvy & Mather Worldwide, New York. John Seifert, mg ptnr. Outdoor ...... 9,265 7,376 25.6 — American Express cards & svcs. Internet ...... 28,055 32,058 -12.5 MindShare Worldwide, New York. Tyler Schaeffer, sr ptnr & Measured media ...... 602,003 420,967 43.0 ww American Express sr plng dir. — media svcs. Unmeasured media ...... 465,188 325,295 43.0 Total ...... 1,067,190 746,262 43.0 By brand 2005 2004 % chg 40 Anheuser-Busch Cos. American Express ...... 592,705 411,470 44.0 U.S. ad spending ($ in thousands) Sales & earnings ($ in millions) By media 2005 2004 % chg Worldwide 2005 2004 % chg Magazine ...... $49,873 $30,066 65.9 Sales ...... $24,267 $21,964 10.5 Sunday magazine ...... 407 508 -19.9 Earnings ...... 3,734 3,445 8.4 BtoB magazine ...... 2,075 1,634 27.1 SPONSORED BY 14 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Jim Schumacker, VP-digital mktg & brand entertainment; Steve By media 2005 2004 % chg Uline, VP-geographic mktg; John Kaestner, VP-cons affairs; Kathy Local magazine ...... 183 131 39.8 Casso, sr dir-sports mktg; Tim Murphy, sr dir-digital mktg; Carol Spanish-language magazine . . . . .632 621 1.7 Clark, sr grp dir-cons awareness & education; Denny Galati, dir-adv Newspaper ...... 17,609 8,636 103.9 production & creative devel; Dave Winking, dir-mktg opers & plng; National newspaper ...... 3,840 3,420 12.3 Rick Leininger, dir-Bud Light; Danny Scott, dir-promo prod groups; Spanish-language newspaper . . . .618 462 33.6 Don Meyer, dir-intl mktg; Michael Zavarella, dir-new prods/inno- FSI ...... NA 1 NA vation; Randall Blackford, dir-Budweiser; Mike Sundet, dir-new Network TV ...... 287,220 292,816 -1.9 prods & innovation; Jim Lukowski, dir-Busch family; Eduardo Spot TV ...... 52,061 46,491 12.0 Pereda, dir-Michelob family. Syndicated TV ...... 679 1,263 -46.2 BSK, St. Louis. John Kittner, pres. — Budweiser, cons awareness Cable TV network ...... 85,662 47,511 80.3 & education. Spanish-language TV ...... 18,544 10,052 84.5 Cannonball, St. Louis. Steve Hunt, corp comms officer; Gayle Network radio ...... 379 250 51.6 Malcolm, acct dir-Budweiser Select. — Budweiser, Budweiser National spot radio ...... 335 426 -21.2 Select, Bud Light, Michelob Ultra, Michelob Ultra Amber, Bacardi Local radio ...... 34,006 40,176 -15.4 Silver, cons awareness & education. Outdoor ...... 50,022 58,811 -14.9 Davidandgoliath, Los Angeles. David Angelo, chmn & CEO. — Internet ...... 2,629 3,785 -30.5 Bacardi Silver. Measured media ...... 606,774 547,059 10.9 DDB Worldwide Communications, Chicago & New York. Steve Unmeasured media ...... 312,581 335,294 -6.8 Jackson, ww acct dir. — Bud Light, Budweiser, Budweiser Select, Total ...... 919,355 882,353 4.2 Busch family, Michelob Amber Bock, Michelob Ultra, cons aware- By brand 2005 2004 % chg ness & education. Budweiser & Bud Light ...... 385,788 305,122 26.4 Downtown Partners, Toronto. Jeff McCrory, dir-client svcs; Dan Anheuser-Busch ...... 86,960 86,267 0.8 Pawych, sr creative dir; Tim Binkley, acct dir. — Bud Light, Michelob ...... 51,956 87,043 -40.3 Budweiser. Sea World ...... 22,326 18,554 20.3 Drive Agency, St. Louis. Dan Curran, pres. — Bud Light, Bacardi Silver ...... 15,560 17,461 -10.9 Budweiser, cons awareness & education. Busch ...... 14,130 13,652 3.5 Goodby, Silverstein & Partners, San Francisco. Tanin Blumberg, Busch Gardens ...... 12,859 9,259 38.9 acct mgr. — Bud Light, Budweiser. Hill Holliday, Boston. Mike Sheehan, CEO; Bruce Winterton, Sales & earnings ($ in millions) exec VP & dir-client svcs; Kevin Moehlenkamp, exec VP & chief Worldwide 2005 2004 % chg creative officer; Bryan Sweeney, sr VP & dir-bdcast. — Anheuser Sales ...... $15,035 $14,934 0.7 World Lager, Budweiser. Earnings ...... 1,839 2,240 -17.9 Peterson Milla Hooks, Minneapolis. Gayle Malcolm, acct dir. — U.S. 2005 2004 % chg Budweiser Select. Sales ...... 13,677 13,751 -0.5 Phoenix Creative, St. Louis. Scott Ellmo, sr acct mgr. — Bud U.S. net income ...... 1,874 2,242 -16.4 Light, Budweiser, Michelob family, cons awareness & education. Division net sales 2005 2004 % chg Rio Creative, St. Louis. Suzy Hutson, pres. — Bud Light, Domestic beer ...... 11,080 11,365 -2.5 Budweiser. Packaging ...... 1,513 1,397 8.3 Shaw Co., St. Louis. Greg Litwicki, acct dir & prin; Heather International beer ...... 933 810 15.2 Voyles, acct mgr. — Bud family, Peels, Stone Mill, Wild Blue, Wild Entertainment ...... 1,085 989 9.7 Hop, cons awareness & education. Spark Agency, St. Louis. Mike O’Neill, CEO & ptnr. — Be, Bud Headquarters Light, Budweiser, cons awareness & education. Anheuser-Busch Cos./1 Busch Place, St. Louis, Mo. 63118/Phone: Waylon Ad, St. Louis. Jim Palumbo, pres. — Budweiser, Bud (314) 577-2000. Light, Jekyll & Hyde, Michelob Ultra Amber, TILT, cons aware- ness & education. Personnel, brands, agencies XG Ad, St. Louis. Steve Owen, acct exec. — Bud Light, Corporate: August A. Busch III, chmn; Patrick Stokes, pres & CEO; Budweiser Select, TILT, cons awareness & education. August A. Busch IV, pres-Anheuser-Busch; Mike Owens, VP-mktg; Brado Cuneo, St. Louis. Bob Cuneo, ptnr; Steve Nollau, ptnr. — Bob Lachky, VP-global industry devel; Tony Ponturo, VP-global special projects. media & sports mktg; Marlene Coulis, VP-brand mgmt; Keith Levy, Del Rivero Messianu DDB, Miami. Angela Battistini, VP-acct svcs; VP-sls & retail mktg; Peter McLoughlin, VP-corp media; Tim Sylvia Curran, acct exec; Enrique Faillace, creative dir; Luis Messianu, Schoen, VP-sports & entertainment mktg; Pat McGauley, VP-inno- chief creative officer. — Hispanic adv, Bud Light, Budweiser. vation; Dan Hoffmann, VP-brand creative svcs; Andy Goeler, VP- Dieste, Harmel & Partners, Dallas. David Ravelo, exec dir. — import, craft & specialty; Dan McHugh, VP-trademark brands; Hispanic adv, Bud Light. SPONSORED BY 15 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

DNA Studio, Beverly Hills, Calif. Josh Moshay, CEO. — inter- Sales & earnings ($ in millions) active mktg. Worldwide 2005 2004 % chg $23,950 $21,426 11.8 LatinWorks Marketing, Austin, Texas. Manny Flores, CEO. — Sales ...... 4,695 4,770 -1.6 Hispanic adv, Bud Light, Budweiser. Earnings ...... Americas 2005 2004 % chg Momentum Worldwide, St. Louis. Bill Schmidt, acct exec. — sls Sales ...... 10,735 9,604 11.8 promo, interactive, events, adv, retail, cons awareness & educa- Division sales 2005 2004 % chg tion, Bacardi Silver, Bud Light, Budweiser, Budweiser Select, Pharmaceuticals ...... 23,950 21,426 11.8 Busch, Michelob family, innovations & new prods. Headquarters Busch Entertainment: 231 S. Bemiston, Ste. 600, Clayton, Mo. AstraZeneca / 15 Stanhope Gate, London, United Kingdom W1K 63105/Phone: (314) 577-2000. Keith M. Kasen, chmn; Robin D. 1LN / Phone: 44-207-304-5000. Carson, VP-corp mktg; Linda Smith, VP-brand mgmt; Dan Dipiazzo, VP-cons mktg; Marcy Miles, dir-brand mgmt. AstraZeneca / 1800 Concord Pike, P.O. Box 15437, Wilmington, DDB Worldwide Communications, Chicago. Ramona Biliunas, Del. 19850-5437 / Phone: (302) 886- 3000. VP & mgmt rep. — Sea World Orlando, Sea World San Antonio, Personnel, brands, agencies Sea World San Diego, Sesame Place, Water Country USA. Corporate: Del Rivero Messianu DDB. Eduardo del Rivero, pres & CEO. David Brennan, CEO; Tony Aook, pres-AstraZeneca U.S. — Hispanic adv, Busch Gardens Tampa, Sea World Orlando. CommonHealth, Wayne & Parsippany. Matt Giegerich, pres & Momentum Worldwide, St. Louis. Bill Schmidt, acct exec. — CEO; Guy Dess, pres-Adient, a part of CommonHealth; Nancy cons adv & promo, Busch Gardens, Discovery Cove, Sea World. Barlow, pres-Xchange, a part of CommonHealth. — Atacand, Atacand HCT, Crestor, Exanta, Galida, Toprol-XL. Medicus (a Publicis Healthcare Communications Group Co.), 48 AstraZeneca New York. Scott Shevrin, sr VP & grp acct dir; Tracey Aurich, VP & acct dir; Mark Reichman, sr VP & grp acct dir. — U.S. ad spending ($ in thousands) Arimdex, Faslodex, Rhinocort, Pulmicort Respules/Turbuhaler, By media 2005 2004 % chg Symbicort. Magazine ...... $123,713 $98,925 25.1 Saatchi & Saatchi Healthcare, New York. Sam Welch, exec VP Sunday magazine ...... 36,117 30,958 16.7 & mg dir; Bob Hogan, exec VP & mg dir; Diane Baisch, exec VP BtoB magazine ...... 1,373 2,525 -45.6 & mg dir. — Crestor, Cerovive, Entocort, Merrem, Nexium, Pulmicort, Seoquel. Local magazine ...... 10 NA NA Zenith Media USA, New York. Rich Schiekofer, sr VP & dir- Spanish-language magazine . . . . .236 NA NA comms svcs; Earl Black, assoc dir-comms svcs. — media svcs, 14,888 28,776 -48.3 Newspaper ...... Arimidex, Atacand, Casodex, Casodex/Zolodex, Crestor, Nexium, 1,517 5,446 -72.2 National newspaper ...... Pulmicort Respules, Seroquel, Symbicort, Toprol XL, Zomig. 44 129 -65.8 Spanish-language newspaper . . . . . Bromley Communications, New York & San Antonio. Jane Network TV ...... 138,411 182,513 -24.2 Finney, acct dir. — Hispanic adv, Arimidex, Nexium, Pulmicort Spot TV ...... 17,979 39,976 -55.0 Respules. Syndicated TV ...... 6,872 12,581 -45.4 UniWorld Group, Wilmington, Del. Ronny Mills, grp acct dir. Cable TV network ...... 52,755 45,592 15.7 — African-American adv, Arimidex, Pulmicort Respules, Spanish-language TV ...... 3,999 NA NA Seroquel. Network radio ...... 8,153 5 NA Wunderman, New York. Steve Harrison, mg dir & creative ptnr. National spot radio ...... 2,930 2,352 24.6 — mktg svcs. Local radio ...... 3,295 2,402 37.2 Outdoor ...... 661 24 NA Internet ...... 24,848 41,519 -40.2 5 AT&T Measured media ...... 437,801 493,723 -11.3 U.S. ad spending ($ in thousands) Unmeasured media ...... 358,201 232,340 54.2 By media 2005 2004 % chg 796,002 726,063 9.6 Total ...... Magazine ...... $40,637 $55,115 -26.3 By brand 2005 2004 % chg Sunday magazine ...... 830 7,314 -88.7 226,336 242,115 -6.5 Nexium ...... BtoB magazine ...... 5,355 15,146 -64.6 Crestor ...... 141,834 216,213 -34.4 Spanish-language magazine . . . . .120 169 -28.6 Arimidex ...... 27,497 11,548 138.1 Newspaper ...... 576,692 741,341 -22.2 AstraZeneca ...... 19,287 11,911 61.9 National newspaper ...... 61,821 80,581 -23.3 Toprol-XL ...... 10,062 0 NA Spanish-language newspaper . .4,496 9,619 -53.3 SPONSORED BY 16 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Personnel, brands, agencies By media 2005 2004 % chg Corporate: Edward E. Whitacre, Jr., chmn & CEO; Wendy Network TV ...... 385,543 469,566 -17.9 Clark, VP-adv; Scott Helbing, chief mktg officer & VP-cons mktg; Spot TV ...... 125,404 255,548 -50.9 Mark Keiffer, chief mktg officer & VP-bus mktg; Karen Jennings, Syndicated TV ...... 5,126 30,953 -83.4 sr exec VP-HR & corp comms. Cable TV network ...... 116,531 167,015 -30.2 GSD&M, Austin, Texas. Jonathan Silverstein, VP & acct dir. — Spanish-language TV ...... 38,547 69,716 -44.7 cons adv, SBC, Southwestern Bell, Yellow Pages, YellowPages.com. Network radio ...... 1,611 5,026 -67.9 Mediaedge:cia, New York. Charles Courtier, exec chmn-ww; Lee National spot radio ...... 91,996 106,587 -13.7 Doyle, mg ptnr & client svcs dir; Cathy Goodin, mg ptnr & acct Local radio ...... 110,994 164,071 -32.3 dir. — media comms svcs & buying. Outdoor ...... 56,241 24,264 131.8 Avenue A/Razorfish, Chicago. Dave Friedman, pres-central Internet ...... 56,178 71,829 -21.8 region. — consumer interactive. Yellow Pages ...... 10,242 8,931 14.7 Dieste, Harmel & Partners, Dallas. Brenda Butler, gm. — Measured media ...... 1,688,365 2,282,790 -26.0 Hispanic adv, AT&T. Unmeasured media ...... 782,386 1,057,842 -26.0 Digitas, Boston. Kathy Dyer, exec VP & relationship leader. — Total ...... 2,470,751 3,340,632 -26.0 digital mktg, direct mktg. By brand 2005 2004 % chg Haggin Marketing, Sausalito, Calif. Jeff Haggin, principal. — Cingular ...... 1,314,306 911,268 44.2 catalog mktg. SBC ...... 321,775 452,023 -28.8 Interbrand, New York. Fred Burt, VP & acct dir. — brand mgmt. AT&T ...... 34,752 872,630 -96.0 Javelin Direct, Dallas. Greg Banks, mg dir. — direct mktg. Marketing Arm, Dallas. Chris Smith, chief strategy officer. — Sales & earnings ($ in millions) sports mktg. PanCom International, Los Angeles. Ferdie Gonzalez, acct dir. Worldwide 2005 2004 % chg — Asian-American adv. Sales ...... $43,862 $40,787 7.5 Rodgers Townsend, St. Louis. Gary Shipper, acct dir. — BtoB adv. Earnings ...... 4,786 5,887 -18.7 Sanders/Wingo, Austin, Texas. Bob Wingo, principal. — U.S. 2005 2004 % chg African-American adv. Sales ...... 43,852 40,765 7.6 Net income ...... 4,409 5,084 -13.3 Cingular Wireless: 5565 Glenridge Connector, Atlanta, Ga. Division sales 2005 2004 % chg 30342/Phone: (404) 236-6000. Randall L. Stephenson, chmn; Stan Voice ...... 20,037 20,796 -3.6 Sigman, pres & CEO; Marc Lefar, chief mktg officer; Darryl W. 12,964 10,984 18.0 Data ...... Evans, VP-adv; Vance Overbey, exec dir-adv; Stephanie Solberg, 4,964 3,297 50.6 Long-distance voice ...... dir-adv; Chad Harris, natl dir-adv; Charlie Payne, dir-media. 3,786 3,832 -1.2 Directory advertising ...... BBDO Worldwide, Atlanta & New York. Troy Ruhanen, exec 2,111 1,878 12.4 Other ...... VP & mg dir-BBDO N. Amer.; Doug Walker, exec VP & mg dir- BBDO Atlanta. — Cingular. Headquarters Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee AT&T/175 E. St., San Antonio, Texas 78205/Phone: (210) Doyle, mg ptnr & client svcs dir; Tim Jones, mg ptnr & acct dir. 821-4105. — media comms svcs & buying. OMD Worldwide, Atlanta. Dale Travis, acct dir. — media buying. Notes Ant Farm Interactive, Atlanta. Caroline Taylor, acct dir. — AT&T is the name of the merged SBC Communications and interactive mktg. AT&T Corp., a deal completed the end of 2005. AT&T then Atmosphere BBDO, New York. Andreas Combuechen, CEO & became the surviving name. The name change reflects SBC’s chief creative officer; Garrett Franklin, acct dir. — Brand mktg, increased footprint in the U.S. from its southwest origins data svcs, BtoB, youth, handsets & plans, promo & sponsorships. and the fact AT&T has better nationwide brand recognition. Integer Group, Dallas. Ellen Cook, acct exec. — sls promo. In March of 2006, AT&T offered $67 billion to acquire Bravo Group, Miami. Marianella Rengifo, acct dir. — Hispanic adv. BellSouth Corp., its 40% partner in Cingular Wireless, which is the No.1 U.S. wireless services provider with 55.8 million wireless customers. The deal must still clear regula- 96 tory hurdles. AT&T is a confab of former Baby Bells, Bank of America Corp. Southwestern Bell (SBC), Pacific Telesis, Ameritech and the U.S. ad spending ($ in thousands) long-ago acquired Southern New England By media 2005 2004 % chg Telecommunications. In this report, advertising for AT&T Magazine ...... $24,369 $14,023 73.8 Corp. and SBC Communications were combined for two Sunday magazine ...... 3,649 4,178 -12.7 consecutive years. BtoB magazine ...... 2,309 3,469 -33.4 SPONSORED BY 17 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) By media 2005 2004 % chg 63 Bayer Local magazine ...... 54 460 -88.3 U.S. ad spending ($ in thousands) Spanish-language magazine ...... 35 147 -75.9 By media 2005 2004 % chg Newspaper ...... 27,392 48,142 -43.1 Magazine ...... $31,626 $18,541 70.6 National newspaper ...... 7,260 11,219 -35.3 Sunday magazine ...... 1,068 1,102 -3.1 Spanish-language newspaper . . . .582 1,782 -67.4 BtoB magazine ...... 947 883 7.3 Network TV ...... 41,216 46,234 -10.9 Local magazine ...... NA 2 NA Spot TV ...... 17,601 59,473 -70.4 Spanish-language magazine ...... 27 121 -78.1 Syndicated TV ...... NA 266 NA Newspaper ...... 3,657 875 317.8 Cable TV network ...... 42,639 38,688 10.2 National newspaper ...... 2,537 791 220.7 Spanish-language TV ...... 11,827 2,214 434.1 Spanish-language newspaper ...... 5 NA NA Network radio ...... 43 689 -93.8 FSI ...... 6,460 6,396 1.0 National spot radio ...... 15,379 28,868 -46.7 Network TV ...... 140,756 117,266 20.0 Local radio ...... 29,547 29,120 1.5 Spot TV ...... 9,970 15,771 -36.8 11,893 17,247 -31.0 Outdoor ...... Syndicated TV ...... 35,385 35,031 1.0 24,548 31,734 -22.6 Internet ...... Cable TV network ...... 64,875 49,871 30.1 3,265 2,484 31.4 Yellow Pages ...... Spanish-language TV ...... NA 3,493 NA 263,608 340,437 -22.6 Measured media ...... Network radio ...... 7,376 4,143 78.0 92,619 119,613 -22.6 Unmeasured media ...... National spot radio ...... 5,395 3,970 35.9 356,227 460,049 -22.6 Total ...... Local radio ...... 3,032 2,977 1.8 By brand 2005 2004 % chg Outdoor ...... 529 413 28.2 208,704 276,238 -24.4 Bank of America ...... Internet ...... 794 1,428 -44.4 42,124 11,811 256.6 MBNA ...... Measured media ...... 314,435 263,074 19.5 Unmeasured media ...... 257,265 215,242 19.5 Sales & earnings ($ in millions) Total ...... 571,701 478,316 19.5 Worldwide 2005 2004 % chg By brand 2005 2004 % chg Sales ...... $56,766 $456,091 -87.6 Bayer ...... 72,574 63,950 13.5 Earnings ...... 16,886 16,465 2.6 Aleve ...... 71,867 59,119 21.6 North America 2005 2004 % chg One-A-Day ...... 47,395 47,733 -0.7 Sales ...... 52,714 46,252 14.0 Alka-Seltzer ...... 28,668 20,783 37.9 Net income ...... 15,357 13,246 15.9 Ascensia ...... 23,303 15,869 46.8 Division sales 2005 2004 % chg K9 Advantix ...... 20,418 20,990 -2.7 Global cons & small bus banking . .28,876 25,156 14.8 Global bus & financial svcs . . . .11,160 9,251 20.6 Sales & earnings ($ in millions) Global capital mkts & inv banking . .9,009 9,046 -0.4 Worldwide 2005 2004 % chg Global wealth & inv mgmt ...... 7,393 5,933 24.6 Sales ...... $34,201 $28,807 18.7 All other ...... 485 296 63.9 Earnings ...... 1,992 844 136.0 Headquarters North America 2005 2004 % chg Bank of America Corp./100 N. Tryon St., Charlotte, N.C. Sales ...... 9,167 8,059 13.7 28255/Phone: (800) 432-1000. Division sales 2005 2004 % chg MaterialScience ...... 13,358 10,639 25.6 Notes Healthcare ...... 11,777 9,972 18.1 Bank of America acquired MBNA in early 2006. MBNA ad spend- CropScience ...... 7,364 7,358 0.1 ing is in BofA totals for both 2005 and 2004 in this report. Headquarters Personnel, brands, agencies Bayer/Bayerwerk, Leverkusen, Germany 51368/Phone: 49-214-301. Corporate: Kenneth D. Lewis, chmn & CEO; Anne Finucane, global mktg & corp affairs exec. Bayer Corp., 100 Bayer Rd., Bldg. 4, Pittsburgh, Pa. 15205-9741 BBDO Worldwide. Jennifer Kuratek, sr VP & sr acct dir; Evyn /Phone: 800-BAYER-4. Zell, sr VP & acct dir. —Bank of America. Prometheus Media, New York. Dorothy Higgins, acct dir. — Personnel, brands, agencies media svcs. Corporate: Manfred Schneider, chmn-Bayer A.G.; Attila Molnar, GMR Marketing. Mike Boykin, sr VP. —event mktg pres & CEO-Bayer Corp.; J. Kolpon, VP-mktg. Organic, New York. Adam Turinas, VP & mg dir. — interactive mktg. Energy BBDO, Chicago. Anne Dooley, exec VP & client svc dir. Radiate Group, Charlotte, N.C. Vicki Brakl, sr VP-experiential Initiative, New York. Andrea McAteer, exec VP & grp acct dir. & events. — sports sponsorships & experiential mktg. — media buying. SPONSORED BY 18 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

OMD Worldwide, New York, Atlanta & Chicago. Eve Leshaw, OMD Worldwide, New York, Atlanta & Chicago. Eve Leshaw, client comms dir-New York; Dale Travis, acct dir-Atlanta; Deb comms dir-New York; Dale Travis, acct dir-Atlanta; Deb Nevin, Nevin, acct dir-Chicago. — media plng. acct dir-Chicago. — media plng. VML, Kansas, Mo. Doug Newman, acct dir. — interactive mktg. Pharmaceutical Division: 400 Morgan Lane, West Haven, Bayer CropScience: P.O. Box 12014, Research Triangle Park, Conn. 06516/Phone: (203) 812-2000. Wolfgang Plischke, pres & gm; N.C. 27709/Phone: (919) 549-2000. William Buckner, head-U.S. Stefan Oelrich, VP-mktg; John Magee, VP-sls; Joyce Buford, mgr Crop Protection; Geoff Kneen, VP-mktg; Steve Meister, mgr-mktg div comms. svcs; Charlie Hale, comms grp leader. Euro RSCG Life, Chelsea, N.Y. John Timmins, mg dir- Rhea & Kaiser Marketing Communications, Naperville, Ill. Kim Oncologix; Ed Stapor, pres. — Viadur. Cooke, Bayer team lead. Regan Campbell Ward-McCann, New York. Maureen Regan, mg ptnr. — Nexavar. Ad Farm, Kansas City, Mo. Scott Kurfman, Bayer team lead. Bruce Leeb & Co., Fair Lawn, N.J. Bruce Leeb, pres & acct mgr. Bayer HealthCare: — Trasylol. Leverte Associates, Westport, Conn. Jim Patchen, sr VP; Animal Health Division: 12707 Shawnee Mission Pkwy., Amanda Harang, acct exec. — Kogenate. Shawnee, Kan. 66216/Phone: (913) 268-2000. Joerg Ohle, sr VP & gm; Jeff Gaidos, VP-mktg. Bernstein-Rein Advertising, Kansas City, Mo. Dave Lubeck, sr VP & dir-client svcs. — K9 Advantix. 99 Joh. A. Benckiser Intitiative, New York. Andrea McAteer, exec VP & grp acct dir. U.S. ad spending ($ in thousands) — media buying, Advantage Flea Control. By media 2005 2004 % chg Magazine ...... $102,253 $100,541 1.7 Biological Products: 800 Dwight Way, Berkeley, Calif. Sunday magazine ...... 628 NA NA 94710/Phone: (510) 705- 7891. Joseph Akers, pres; Mike Mathews, BtoB magazine ...... NA 63 NA VP-global mktg; Terry Tenbrunsel, VP-sls, USA. Local magazine ...... 37 37 -0.8 No agency. Spanish-language magazine . . . . .313 250 25.4 Newspaper ...... 66 NA NA Consumer Care Division: 36 Columbia Rd., P.O. Box 1910, FSI ...... 2,202 1,311 68.0 Morristown, N.J. 07962- 1910/Phone: (973) 254-5000. Gary S. Network TV ...... 8,778 8,147 7.7 Balkema, pres-cons care bus grp; Timothy G. Hayes, sr VP & Spot TV ...... 10,376 8,190 26.7 region head-N. Amer.. Syndicated TV ...... 35 317 -88.8 Energy BBDO, Chicago. Anne Dooley, exec VP & dir-client Cable TV network ...... 5,064 5,260 -3.7 svcs. — Bayer Aspirin, Aleve, Aleve Cold & Sinus, One-A-Day, Network radio ...... 813 NA NA Flintstones Vitamins, Alka-Seltzer antacid, Alka-Seltzer Plus cold National spot radio ...... 150 94 59.6 medicine, RID lice treatment, Midol, Phillips’ Milk of Magnesia, Local radio ...... 92 297 -68.9 Campho-Phenique, Bactine. Outdoor ...... 26 230 -88.7 Initiative, New York. Andrea McAteer, exec VP & grp acct dir. Internet ...... 25 174 -86.0 — media buying, Aleve, Aleve Cold and Sinus, Alka Seltzer, Alka Measured media ...... 130,858 124,912 4.8 Seltzer Plus, One-A-Day Vitamins, Flintstone Vitamins, Bayer Unmeasured media ...... 196,287 187,368 4.8 327,145 312,279 4.8 Aspirin, Midol, Phillips’ Milk of Magnesia. Total ...... OMD Worldwide, New York & Chicago. Eve Leshaw, acct dir- By brand 2005 2004 % chg 43,510 27,057 60.8 New York; Dev Nevin, client comms dir-Chicago. — media plng. Calvin Klein fragrances ...... 19,946 10,086 97.8 Medicus (a Publicis Healthcare Communications Group Co.), Rimmel ...... Kenneth Cole fragrances ...... 15,281 11,584 31.9 New York. Tracey O’Brien, VP & grp acct dir. — Pravachol OTC. Sales & earnings ($ in millions) Diabetes Care Division: 1885 Miles Ave., Elkhart, Ind. Worldwide 2005 2004 % chg 46515/Phone: (574) 264- 8893. Joe Martin, div head; Nancy Dean, Sales ...... $2,900 $2,000 45.0 VP-global mktg, Ascensia blood glucose monitors; Joseph Malta, head-N. Amer. mktg, Ascensia blood glucose monitors. Headquarters TBWA Worldwide, New York. Andrea Lennon, acct exec. — Joh. A. Benckiser/Postfach 21 01 67, Ludwigshafen, Germany Ascensia. 67001/Phone: 49-621-5903-0. LLNS, New York. Melissa Gelade, sr acct exec. Initiative, New York. Andrea McAteer, exec VP & grp acct dir. Coty/1325 Ave. of the Americas, New York, N.Y. 10019/Phone: — media buying, Ascenzia Breeze, HIV, hepatitis, laboratories. (212) 479-4300. SPONSORED BY 19 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Notes U.S. ad spending ($ in thousands) Joh. A. Benckiser is a privately held financial holding company in By media 2005 2004 % chg Germany. Its primary consumer product holding is Coty, the National spot radio ...... 58,632 36,985 58.5 beauty company with $2 billion-plus sales that it acquired in 1992. Local radio ...... 51,660 34,755 48.6 Coty in mid-2005 purchased Unilever’s global prestige fragrance Outdoor ...... 17,621 13,941 26.4 business, Unilever Cosmetics International. Calvin Klein fra- Internet ...... 2,210 839 163.3 grances, Vera Wang fragrances, Rimmel and Lagerfeld were Measured media ...... 547,874 408,790 34.0 among the brands that came in the deal. Two years prior to the Unmeasured media ...... 361,300 269,580 34.0 Coty purchase, Benckiser pushed into prestige fragrances when it Total ...... 909,173 678,370 34.0 bought Lancaster Group from SmithKline Beecham (now By brand 2005 2004 % chg GlaxoSmithKline). Geico ...... 403,318 286,180 40.9 ...... 58,671 48,192 21.7 Personnel, brands, agencies Benjamin Moore ...... 29,338 27,064 8.4 Corporate: Peter Harf, chmn & CEO and chmn-Coty; Bernd Helzberg Jewelers ...... 18,584 14,607 27.2 Beetz, CEO-Coty. ...... 10,740 10,372 3.6

Coty Beauty: 1 Park Ave., 4th Fl., New York, N.Y. 10016/Phone: Sales & earnings ($ in millions) (212) 389-7000. Eric Thoreux, pres-Coty Beauty Americas. Worldwide 2005 2004 % chg Badger & Partners, New York. Peggy Goodwyn, dir-client svcs. Sales ...... $81,663 $74,382 9.8 — Celine Dion fragrance. Earnings ...... 8,528 7,308 16.7 JWT, London. Alison Burns, CEO-JWT London. — Rimmel U.S. 2005 2004 % chg cosmetics. Sales ...... 43,228 54,806 -21.1 Select Communications, New York. Christine Martin, gm. — Division sales 2005 2004 % chg Stetson, Shania by Stetson. Insurance group ...... 25,498 23,927 6.6 In-house. — Adidas, Aspen, , Healing Garden, Jovan, MKA. McLane Co...... 24,074 23,373 3.0 (carpet) ...... 5,723 5,174 10.6 Coty Prestige: 1 Park Ave., 4th Fl., New York, N.Y. 10016/Phone: Building products ...... 4,806 4,337 10.8 (212) 389-7000. Michele Scannavini, pres. Finance & financial products . . .4,559 3,774 20.8 Badger & Partners, New York. Peggy Goodwyn, dir-client svcs. Flight services ...... 3,660 3,244 12.8 — Vera Wang signature brand fragrance. Other businesses ...... 3,588 3,213 11.7 Baron & Baron, New York. Fabien Baron, founder. — Calvin Retail operations ...... 2,759 2,601 6.1 Klein fragrances: Euphoria, Eternity, CK One. Apparel ...... 2,286 2,200 3.9 In-house. — Kenneth Cole fragrances. Laird & Partners, New York. Julie Levin, sr VP-client svcs. — Headquarters Sara Jessica Parker, Vera Wang Princess fragrances. Berkshire Hathaway/1440 Kiewit Plaza, Omaha, Neb. Select Communications, New York. Christine Martin, gm. — 68154/Phone: (402) 346-1400. Davidoff, Jennifer Lopez, Nautica fragrances. In-house. — Marc Jacobs fragrance. Personnel, brands, agencies Corporate: , chmn & CEO. 42 Berkshire Hathaway Co.: 2821 W. Seventh, Fort Worth, Texas 76107- 2219/Phone: (817) 390-2409. Dennis Knautz, pres & CEO; Bill U.S. ad spending ($ in thousands) Seidel, VP-mktg & adv. By media 2005 2004 % chg Felsware, Fort Worth, Texas. Matt Felsware, pres. — media buying. Magazine ...... $53,142 $35,973 47.7 Sunday magazine ...... 1,610 594 171.2 Ben Bridge Jeweler: P.O. 1908, Seattle, Wash. 98111/Phone: (206) BtoB magazine ...... 3,357 3,553 -5.5 448-8800. Jon Bridge, vice chmn & co-CEO; Ed Bridge, pres & Local magazine ...... 88 91 -3.9 co-CEO; Steve Davolt, VP-mktg. Newspaper ...... 14,275 10,614 34.5 Publicis, Seattle. Scott Foreman, exec VP & grp mg dir. National newspaper ...... 2,348 1,559 50.7 Spanish-language newspaper . . . . .44 54 -18.7 Benjamin Moore: 51 Chestnut Ridge Rd., Montvale, N.J. Network TV ...... 56,775 31,202 82.0 07645/Phone: (201) 573- 9600. Yvan Dupuy, chmn & CEO; Denis Spot TV ...... 114,086 103,640 10.1 Abrams, pres & chief operating officer. Syndicated TV ...... 33,088 21,558 53.5 Gianettino & Meredith Advertising, Short Hills, N.J. Rick Cable TV network ...... 128,300 103,843 23.6 Riccardi, VP & acct super. — Benjamin Moore Paint. Network radio ...... 10,637 9,590 10.9 Integer Group, Denver. Xan McNelly, acct exec. — retail mktg. SPONSORED BY 20 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Borsheim’s Jewelry: 120 Regency Pkwy., Omaha, Neb. Sullivan Higdon & Sink, Kansas City, Mo. Amanda Pitler, brand 68114/Phone: (402) 391-0400. Susan M. Jacques, pres & CEO; Julie mgr. — Helzberg. Reynolds, mktg mgr. Media Marketing Solutions, New York. Loretta Volpe, pres & Turnpost Creative Group, Omaha. Dawn Drazdys, acct dir. — CEO— media buying. Local advertising. In-house. — media svcs. International Dairy Queen: 7505 Metro Blvd., P.O. Box 390286, Studio XL, New York. — direct mktg. Edina, Minn. 55439/Phone: (952) 830-0200. Charles W. Mooty, pres & CEO; Michael Keller, chief brand officer. Buffalo News: One News Plaza, Buffalo, N.Y. 14240/Phone: (716) Grey Worldwide, New York. Rick Cusato, exec VP-acct dir. — 849-3434. Stanford Lipsey, publisher; Warren T. Colville, pres; Dairy Queen restaurants. Dottie Gallagher-Cohen, VP-mktg. MediaCom, New York. Larry Sawyer, exec VP & grp dir. — Media Pros, Orchard Park, N.Y. Ken Dobmeier, pres. — media media buying. buying. : 717 17th St., Denver, Colo. 80202/Phone: (303) : 5000 Clayton Rd., Maryville, Tenn. 978-2000. Steven B. Hochhauser, chmn, pres & CEO; Melody 37804/Phone: (865) 380-3000. Kevin T. Clayton, pres & CEO; Dunbar, mgr-corp relations, affairs & comms. Chris Nicely, VP-mktg. Brozena Schaller Menaker & Ripley, Denver. Ed Brozena, pres In-house. — Agencies assigned on a project basis.. & CEO; Joe Kramer, sr acct dir. — air handling systems, com- mercial & industrial roofing, engineered products, pipe & equip- CORT Business Services: 11250 Waples Mill Rd., Ste. 500, ment insulations. Fairfax, Va. 22030/Phone: (703) 968-8500. Paul Arnold, CEO; Lloyd McClain Finlon Advertising, Denver. Elana Tapper, acct exec; Lenson, chief operating officer. Cory Ziskind, acct exec. — Formaldehyde-free product line, Arnold Worldwide, McLean, Va. Anne Sabrizi, mgmt super. Comfort Therm, EasyFit. : One Fruit of the Loom Dr., Bowling Green, Jordan’s Furniture: 100 Stockwell Dr., Avon, Mass. 02322/Phone: Ky. 42103/Phone: (270) 781-6400. John B. Holland, pres & CEO; John (508) 580-4900. Elliott Tatelman, pres; Heather Copelas, dir-pr. W. Shivel, sr VP-adv & corp comms; Christie Lindsey, adv mgr. Blitz Media, South Natick, Mass. Marci Cohen, pres. — media Richards Group, Dallas. Diane Fannon, principal; Dennis buying. Walker, creative grp head; Ron Henderson, creative grp head; Mary Price, media svcs. — media svcs, BVD, Fruit of the Loom. Justin Brands: 610 W. Daggett, Fort Worth, Texas 76104/Phone: (817) Grupo Gallegos, Long Beach, Calif. John Gallegos, principal. — 332-4385. Randy Watson, pres & CEO; Armando Romero, dir-adv. Hispanic adv. Balcom Agency, Fort Worth, Texas. Deanna Lewis, acct exec. — , Justin Original Work Boots, , Garan: 350 Fifth Ave., 19th Fl., New York, N.Y. 10118/Phone: (212) 563-2000. Seymour Lichtenstein, chmn; Jerry Kamiel, pres. , Chippewa Footwear. No agency. MidAmerica Energy Holdings: 666 Grand Ave., P.O. Box 657, Geico: Government Employee’s Insurance Co., 1 Geico Plaza, Des Moines, Iowa 50303-0657/Phone: (515) 242-4300. Greg E. Abel, Washington, D.C. 20076/Phone: (800) 824-5404. Tony Nicely, pres pres; Jack Kelleher, VP-mktg & sls. & CEO; Edward W. Ward, VP-mktg. Flynn Wright, Des Moines. Jon Miller, acct super. Martin Agency, Richmond, Va. Paul McKee, exec VP & chief oper- ating officer; Shannon Haynes, acct super. — Geico auto insurance. Nebraska Furniture Mart: 700 S. 72nd St., Omaha, Neb. Lopez Negrete Communications, Houston. Alex Lopez Negrete, 68114/Phone: (402) 397-6100. Irv Blumkin, chmn & CEO; Mark pres & CEO. — Hispanic adv. Hamilton, dir-mktg; Teri Harold, mgr-adv. Red Stone Communications, Omaha. Gail Johnston, VP. H.H. Brown Shoe Group: 124 W. Putnam Ave., Greenwich, In-house. — media buying. Conn. 06830/Phone: (203) 661-2424. Frank Rooney, chmn; Jim Issler, pres & chief operating officer. NetJets: 581 Main St., Woodbridge, N.J. 07095/Phone: (877) 356- In-house. — Born Shoe Co., Acme Boot, Bolo, Browning, 5823. Richard T. Santulli, chmn & CEO; Steve Zacks, sr VP-mktg. Brunswick Footwear, Carolina Shoe Co., Cove Shoe Co., Dexter Kirshenbaum Bond, New York. Jonathan Bond, co-chmn. — Shoe Co., Double-H Boot, HH Brown , Honda Footwear, NetJets fractional ownership program. Sofft Shoe, Nurse Mates, Orvis, Quark, Softspots. : 1 Pampered Chef Lane, Addison, Ill. 60101- Helzberg Diamond Shops: 1825 Swift, North Kansas City, Mo. 5630/Phone: (630) 261-8900. Doris Christopher, founder & chmn; 64112/Phone: (800) 669-7780. Marvin Beasley, chmn; Joyce Hrinya, Marla Gottschalk, CEO. sr VP-mktg & adv; Stacey McBride, dir-adv. No agency. SPONSORED BY 21 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

R.C. Willey Home Furnishings: 2301 S. 300 West, , U.S. ad spending ($ in thousands) Utah 84115/Phone: (801) 461-3900. Scott Hymas, CEO; Bill Child, By media 2005 2004 % chg chmn; Clark Yospe, VP-mktg. Measured media ...... 357,414 396,370 -9.8 In-house. Unmeasured media ...... 454,890 412,548 10.3 Total ...... 812,303 808,918 .4 Scott Fetzer Cos.: 28800 Clemens Rd., Westlake, Ohio By brand 2005 2004 % chg 44145/Phone: (440) 892- 3000. : Gary Heeman, Best Buy ...... 338,687 391,343 -13.5 pres-air prods; Eric Tinnemeyer, VP-sls; Kim Liechty, pres-power Geek Squad ...... 14,891 2,164 588.0 prods; Dan Sanchez, mgr-mktg comms; Hilarie Meyer, dir-mktg; Douglas Quikut: Mike Stuckey, gm; World Book : Sales & earnings ($ in millions) Robert Hall, VP-N. Amer. sls. Worldwide 2005 2004 % chg McNabb Kelley & Barre, Jonesboro, Ark. Chris Barre, ptnr. — Sales ...... $30,848 $27,433 12.4 . Earnings ...... 1,140 984 15.9 Odell Advertising/Marketing, North Canton, Ohio. Dean U.S. 2005 2004 % chg Crawford, VP-sls. — American Angler. Sales ...... 27,380 24,616 11.2 In-house — media buying, Campbell-Hausfeld, Child Craft, Operating income ...... 1,588 1,393 14.0 Early World of Learning, World Book Multimedia, , World Book Online Reference Center. Headquarters Best Buy Co. / 7601 Penn Ave. S., Richfield, Minn. 55423 / Phone: See’s Candies: 210 El Camino Real, South San Francisco, Calif. (612) 291-1000. 94080/Phone: (650) 583-7307. Brad Kinstler, pres & CEO; Richard Van Doren, VP-mktg. Personnel, brands, agencies Grant Scott & Hurley, San Francisco. Brian Hurley, co-founder Corporate: Brad Anderson, vice chmn & CEO; Brian Dunn, pres & ptnr; Chris Chaffin, dir-creative. & chief operating officer; Michael Linton, exec VP & chief mktg officer; Barry Judge, sr VP-mktg; Ruby Anik, VP-adv. Shaw Industries: 616 E. Walnut Ave., Dalton, Ga. 30722/Phone: Best Buy (In-house) Ruby Anik, VP-adv. — Best Buy, Geek (706) 278-3812. Robert Shaw, chmn & CEO; Julian D. Saul, pres; Squad. Buddy Bevil, dir-mktg comms. Avenue A/Razorfish, Seattle. Joe Mele, sr acct dir. — interactive mktg. In-house. Digitas, Boston. Barbara Mousigian, mg dir-Digitas Chicago. — interactive mktg. Furniture: 16666 Barker Springs Rd., Houston, Texas GMR Marketing, New Berlin, Wis. Rick Arnstein, exec VP. — 77084/Phone: (281) 492-6661. Bill Ward, pres; Mike Galloway, dir-adv. event mktg. Yaffe/Deutser, Houston. Brad Deutser, pres. — bdcast adv. La Comunidad, Miami. Marcela Maurer, acct dir. — Hispanic adv. Rapp Collins Worldwide, Dallas. Dawn Maire, grp acct dir; Gary VonKennel, global CEO. — direct mktg. Tapestry, Chicago. Marla Skiko, VP & dir-digital innovation. — 47 Best Buy Co. Hispanic media buying. U.S. ad spending ($ in thousands) Starcom USA, Chicago. Jackie Kulesa, VP & media dir. — media By media 2005 2004 % chg buying-natl bdcast. Magazine ...... $24,718 $39,911 -38.1 Sunday magazine ...... 268 NA NA BtoB magazine ...... 1,366 1,590 -14.1 62 Bristol-Myers Squibb Co. Local magazine ...... 43 11 297.2 Newspaper ...... 111,301 127,395 -12.6 U.S. ad spending ($ in thousands) National newspaper ...... 11,157 15,428 -27.7 By media 2005 2004 % chg Spanish-language newspaper . .2,007 1,910 5.1 Magazine ...... $86,090 $76,320 12.8 Network TV ...... 65,356 64,946 0.6 Sunday magazine ...... 13,655 7,486 82.4 Spot TV ...... 31,701 50,314 -37.0 BtoB magazine ...... 860 610 41.0 Syndicated TV ...... 385 NA NA Local magazine ...... 9 NA NA Cable TV network ...... 70,005 45,835 52.7 Spanish-language magazine . . . . .174 358 -51.5 Spanish-language TV ...... 13,248 10,960 20.9 Newspaper ...... 18,081 7,282 148.3 Network radio ...... NA 300 NA National newspaper ...... 3,183 5,582 -43.0 National spot radio ...... 990 88 NA Spanish-language newspaper . . . . .12 5 136.7 Local radio ...... 10,333 4,297 140.5 FSI ...... 2,289 2,594 -11.8 Outdoor ...... 1,073 649 65.3 Network TV ...... 41,058 59,305 -30.8 Internet ...... 13,462 32,735 -58.9 Spot TV ...... 1,452 1,239 17.2 SPONSORED BY 22 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) McCann Erickson Worldwide, New York. Andrew Schirmer, By media 2005 2004 % chg exec VP-McCann HumanCare; Rodger Groves, exec VP & grp Syndicated TV ...... 20,769 17,986 15.5 dir. — Bristol-Myers Squibb corporate adv. Cable TV network ...... 17,069 26,748 -36.2 National spot radio ...... 250 382 -34.5 Nutritionals: 2400 W. Lloyd Expy., Evansville, Local radio ...... 606 346 75.0 Ind. 47721/Phone: (812) 429-5000. Stephen W. Golsby, pres. Outdoor ...... 1,721 855 101.2 Ogilvy & Mather Worldwide, New York. Mike Guarini, acct Internet ...... 7,921 8,126 -2.5 exec. — , Enfamil AR. Measured media ...... 215,199 215,224 0.0 Momentum Worldwide, St. Louis. Bill Schmidt, acct exec. — sls Unmeasured media ...... 366,419 366,463 0.0 promo & cons mktg, Enfamil. Total ...... 581,618 581,687 .0 By brand 2005 2004 % chg U.S. Pharmaceuticals: 777 Scudders Mill Rd., Plainsboro, N.J. Plavix ...... 110,160 108,959 1.1 08536/Phone: (609) 897-2000. Anthony C. Hooper, pres; Tom Abilify ...... 49,175 3,791 NA Chetrick, VP-adv & mktg svcs. Bristol-Myers Squibb ...... 25,199 56,110 -55.1 CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; Enfamil ...... 11,030 10,762 2.5 Michael Parisi, pres-Altum, a part of CommonHealth. — Choice DM ...... 10,646 7,159 48.7 Dasatinib, Erbitux, Javlor. Euro RSCG Life Adrenaline, New York. Terry Gallo, pres; Sales & earnings ($ in millions) Richard Marshall, sr VP & dir-client svcs. — Baraclude, Reyataz, Worldwide 2005 2004 % chg Sustiva, World AIDS Day. Sales ...... $19,207 $19,380 -0.9 Health@JWT, New York. Howard Cortemanche, CEO- Earnings ...... 3,000 2,388 25.6 Health@JWT. — Abilify. U.S. 2005 2004 % chg Saatchi & Saatchi Consumer Healthcare, New York. Bob Hogan, Sales ...... 10,461 10,613 -1.4 exec VP & mg dir. — cons awareness adv, Plavix. Division sales 2005 2004 % chg Torre Lazur McCann Healthcare Worldwide, Parsippany, N.J. Pharmaceuticals ...... 15,254 15,564 -2.0 Marci Piasecki, pres. — Orencia, Plavix. Nutritionals ...... 2,205 2,001 10.2 MindShare Worldwide, New York. AJ Storinge, sr ptnr & grp Other Healthcare ...... 1,748 1,815 -3.7 plng dir. — media svcs. Unit 7, New York. Debra Sharken, acct dir. — relationship mktg, Headquarters Plavix. Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 10154/Phone: (212) 546-4000.

Notes 75 Burger King Corp. In the third quarter of 2005, Bristol-Myers Squibb sold its U.S. U.S. ad spending ($ in thousands) and Canadian Consumer Medicines businesses to Novartis for By media 2005 2004 % chg $646 million. Its consumer medicines in Japan, Asia Pacific, Latin Magazine ...... $1,968 $9,381 -79.0 America, Europe, the Middle East and Africa were not included BtoB magazine ...... 82 130 -36.9 in the divestiture. Consumer medicines sales accounted for 1% of Spanish-language magazine ...... NA 213 NA company’s sales in 2005, down from 2% in 2004 and 2003. Newspaper ...... 345 242 43.0 Excedrin, Bufferin, Comtrex, Keri, 4-Way, Vagistat, No-Doz and National newspaper ...... NA 254 NA Mineral Ice in the U.S. and Canada were divested. Advertising for Spanish-language newspaper . . . . .23 22 1.8 these products is not in Bristol-Myers Squibb’s totals, however, FSI ...... 4 123 -97.2 included in ad totals is spending for Plavix blood thinner of Network TV ...... 104,466 154,743 -32.5 which BMS holds a 50.1% share in a venture with Sanofi-Aventis. Spot TV ...... 7,477 7,338 1.9 Bristol-Myers Squibb in June 2005 said it would not advertise Syndicated TV ...... 29,833 46,651 -36.1 DTC drugs their first year on the market, and pledged to limit Cable TV network ...... 72,334 54,800 32.0 TV advertising “to appropriate audiences at appropriate times of Spanish-language TV ...... 20,481 23,099 -11.3 the day.” Intent behind the move is to educate doctors about the Network radio ...... 156 NA NA drug before patients request them. National spot radio ...... 14,226 12,348 15.2 Local radio ...... 12,039 9,274 29.8 Personnel, brands, agencies Outdoor ...... 4,456 3,736 19.3 Corporate: James D. Robinson III, chmn; Peter R. Dolan, CEO; Internet ...... 939 739 27.1 Lamberto Andreotti, exec VP & pres-ww pharmaceuticals; John Measured media ...... 268,826 323,093 -16.8 E. Celentano, pres-Health Care Group; Wendy L. Dixon, pres- Unmeasured media ...... 194,667 233,964 -16.8 global mktg & chief mktg officer. Total ...... 463,493 557,056 -16.8 SPONSORED BY 23 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) By brand 2005 2004 % chg 84 Cadbury Schweppes Burger King ...... 268,823 322,969 -16.8 U.S. ad spending ($ in thousands) By media 2005 2004 % chg Sales & earnings ($ in millions) Magazine ...... $27,634 $10,479 163.7 Worldwide (corporate) 2005 2004 % chg BtoB magazine ...... 1,054 1,871 -43.7 Sales ...... $1,940 $1,754 10.6 Local magazine ...... NA 27 NA Earnings ...... 47 5 840.0 Newspaper ...... 165 959 -82.8 U.S. (systemwide) 2005 2004 % chg National newspaper ...... 761 536 42.2 Sales ...... 7,860 7,710 1.9 Spanish-language newspaper ...... 0 8 -96.4 FSI ...... 3,781 3,569 5.9 Headquarters Network TV ...... 140,815 142,175 -1.0 7,534 11,120 -32.2 Burger King Corp./5505 Blue Lagoon Dr., Miami, Fla. 33126/Phone: Spot TV ...... Syndicated TV ...... 19,089 8,765 117.8 (305) 378-3000. Cable TV network ...... 76,986 61,203 25.8 Spanish-language TV ...... 10,756 9,425 14.1 Notes Network radio ...... 223 NA NA Worldwide sales and earnings shown in this profile are cor- National spot radio ...... 638 676 -5.6 porate and include company restaurants, franchise fees and Local radio ...... 11,165 11,417 -2.2 property revenue. Burger King also reports systemwide sales Outdoor ...... 1,971 3,773 -47.8 (which include corporate and sales of franchisees) of $10.82 Internet ...... 1,497 2,075 -27.8 billion worldwide in 2005 (fiscal year ended June 30) vs. Measured media ...... 304,072 268,079 13.4 $10.06 billion in 2004. Its U.S. systemwide equivalent was Unmeasured media ...... 112,465 129,075 -12.9 $7.86 billion vs. $7.71 billion, according to Technomic. Burger Total ...... 416,537 397,154 4.9 King’s U.S. ad totals in this report are what is spent on cor- By brand 2005 2004 % chg porate and franchise restaurants and match up with the U.S. Dr Pepper ...... 102,792 99,307 3.5 systemwide sales reported by Technomic. BK launched an Dentyne ...... 44,384 30,115 47.4 IPO in May 2006, offering 25 million shares at a price of $17 7UP ...... 38,923 38,083 2.2 per share. The company expects to receive net proceeds of Trident ...... 28,582 33,992 -15.9 about $393 million, most of which will go to pay off debt. Snapple ...... 22,714 15,161 49.8 Halls ...... 18,781 19,300 -2.7 Personnel, brands, agencies Motts ...... 10,194 1,396 630.4 Corporate: John W. Chidsey, CEO; Russ Klein, pres-global mktg strategy & innovation; Denny Marie Post, chief concept Sales & earnings ($ in millions) officer; Brian Gies, VP-mktg; John Schaufelberger, sr dir- Worldwide 2005 2004 % chg $11,796 $11,190 5.4 product mktg; Gillian Smith, sr dir-media & interactive; Sales ...... 1,406 1,006 39.8 Alexandra Galindez, mg-multicultural mktg; Carlos Ribas, Earnings ...... VP-global mktg. U.S. 2005 2004 % chg Sales ...... 3,621 3,474 4.2 Crispin Porter & Bogusky, Miami. Jeff Hicks, CEO & pres. Division sales 2005 2004 % chg MindShare Worldwide, New York. Shari Cohen, pres & co-exec Europe, Middle East & Africa . . .4,229 4,089 3.4 dir-natl bdcast. — media svcs. Americas beverages ...... 3,228 3,098 4.2 Bromley Communications, San Antonio. Antonio Marquez, natl Americas confectionery ...... 2,226 1,982 12.3 acct dir. — Hispanic adv. Asia Pacific ...... 2,057 1,982 3.8 Campbell Mithun, Minneapolis. Norm Yustin, exec VP; Tim Central ...... 90NA Hawley, sr VP & mg super. — kids/youth & family mktg. Equity Marketing, Los Angeles. Jon Banks, co-CEO. — sls Headquarters promo. Cadbury Schweppes, 25 Berkeley Square, London, United Premium Surge, Chicago. Pam Crain, exec VP-client svcs. — sls Kingdom W1J 6HB/Phone: 44-171-409-1313. promo. VML, Kansas City, Mo. Renee Holmes, acct super. — Cadbury Schweppes/Americas Beverages/5301 Legacy Dr., Plano, interactive mktg. Texas 75024/Phone: (972) 673-7000. UniWorld Group, Miami. Gwendolyn Singletary, sr grp acct dir. — African-American adv. Personnel, brands, agencies Wunderman, New York. Lisa Kackos, sr acct exec. — direct Corporate: John Sunderland, chmn; Todd Stitzer, CEO; James R. mktg. Chambers, pres & CEO, Cadbury Adams Americas Confectionery. SPONSORED BY 24 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Americas Beverages: 5301 Legacy Dr., Plano, Texas U.S. ad spending ($ in thousands) 75024/Phone: (972) 673- 7000. Gilbert Cassagne, pres; Randy Gier, By brand 2005 2004 % chg exec VP-mktg; Sean Gleason, sr VP-mktg resources; Jim Campbell’s ...... 183,399 151,298 21.2 Trebilcock, sr VP-cons mktg; Holly Mensch, VP-mktg, Snapple; Pepperidge Farm ...... 42,495 44,967 -5.5 Andrew Springate, VP-Dr. Pepper brand; Tony Jacobs, VP-Flavors V8 ...... 34,160 42,921 -20.4 brand; Kelli Freeman, VP-7UP & diet brands; Shaun Nichols, dir- Prego ...... 15,099 30,533 -50.5 adv; Alice Nolan, VP-media. Swanson ...... 12,961 19,666 -34.1 Cliff Freeman & Partners, New York. Ellie Magnuson, acct dir. — Snapple. Sales & earnings ($ in millions) Laird & Partners, New York. Paul Donaher, chief operating Worldwide 2005 2004 % chg officer. — Mott’s. Sales ...... $7,548 $7,109 6.2 Ignited Minds, Marina del Rey, Calif. Magnus Morgan, acct dir. Earnings ...... 707 647 9.3 — Rose’s, Mixers. U.S. 2005 2004 % chg Y&R, San Francisco. Louisa Felton, acct dir. — Canada Dry, Dr Sales ...... 4,832 4,581 5.5 Pepper, Diet Dr Pepper, Hawaiian Punch, 7UP, Sunkist. Earnings bef. interest & taxes . . . .931 890 4.6 Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee Division sales 2005 2004 % chg Doyle, mg ptnr & dir-client svcs; Cathy Goodin, mg ptnr. — U.S. Soups, Sauces & Beverages . .3,098 2,998 3.3 media svcs, Dr Pepper, 7 Up, Snapple, Mott’s. Baking & Snacking ...... 1,742 1,613 8.0 Del Rivero Messianu DDB, Miami. Sylvia Curran, acct dir. — International Soup & Sauces . . .1,703 1,595 6.8 Hispanic adv, Clamato. Other ...... 1,005 903 11.3 Cadbury Adams: 389 Interpace Pkwy., Parsippany, N.J. 07054/ Headquarters Phone: (973) 909-2000. Brad Irwin, pres; Bill Higgins, VP-mktg. Campbell Soup Co./World Headquarters, 1 Campbell Place, JWT, New York. Peter Grossman, global bus dir. — Bubblicious, Camden, N.J. 08103-1799/Phone: (856) 342-4800. Halls, Sour Patch Kids, Stride, Swedish Fish, Trident. McCann Erickson Worldwide, New York. Lee Johnson, exec Personnel, brands, agencies VP, grp mg dir. — Dentyne. Corporate: Douglas R. Conant, pres & CEO; Mark Sarvary, exec Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee Doyle, mg ptnr & dir-client svcs; — media svcs. VP & pres-Campbell N. Amer.; Carl Johnson, sr VP & chief strategy officer; Paul Alexander, VP-global adv.

Godiva Chocolatier: 355 Lexington Ave., New York, N.Y. 73 Campbell Soup Co. 10017/Phone: (212) 984- 5900. Jim Goldman, pres-Godiva ww; Eugene Dunkin, pres-Godiva N. Amer.; Sharon Rothstein, VP- U.S. ad spending ($ in thousands) global mktg & merch. By media 2005 2004 % chg Margeotes Fertitta Powell, New York. George Fertitta, pres; Liz Magazine ...... $85,685 $77,457 10.6 Morrow, media dir-Godiva candy. — Godiva candy. Sunday magazine ...... 10,563 4,607 129.3 BtoB magazine ...... 1,587 1,116 42.2 Pepperidge Farm: Local magazine ...... 27 20 33.0 595 Westport Ave., Norwalk, Conn. Spanish-language magazine ...... 69 40 75.7 06851/Phone: (203) 846- 7000. Jay Gould, pres; Michael Simon, VP Newspaper ...... 2,067 727 184.2 & gm-Pepperidge Farms snacks div. National newspaper ...... 464 147 214.9 Y&R, New York. Shelley Diamond, exec VP & mg dir- FSI ...... 18,272 23,339 -21.7 Pepperidge Farm snacks. — Pepperidge Farm cookies, Goldfish, Network TV ...... 118,296 120,539 -1.9 Bakery. Spot TV ...... 7,460 11,743 -36.5 Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee Syndicated TV ...... 15,073 15,708 -4.0 Doyle, mg ptnr & client svcs dir; Suzanne Kaufman, mg ptnr & Cable TV network ...... 55,581 65,096 -14.6 acct dir-media buying. — media buying. Spanish-language TV ...... NA 1,447 NA Network radio ...... 3,178 1,962 62.0 U.S. Soup, Sauces & Beverages: Campbell Place, Camden, N.J. National spot radio ...... 1,135 673 68.7 08103-1799/Phone: (856) 342-4800. Denise Morrison, pres-U.S. Local radio ...... 1,208 1,877 -35.7 Soups, Sauces & Beverages; Sean Connolly, VP & gm-soup & Outdoor ...... 175 1,001 -82.5 meal consumption; Lynn Ambrosia, VP & gm-sauces & meal Internet ...... 3,052 5,868 -48.0 preparation. Measured media ...... 323,891 333,367 -2.8 Y&R, New York. Shelley Diamond, exec VP & mg dir- Unmeasured media ...... 145,516 129,643 12.2 Campbell’s — Chunky Soups, Kids Soups, Pace sauces, Prego Total ...... 469,407 463,010 1.4 sauces, SpaghettiO’s, V8 beverages. SPONSORED BY 25 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

BBDO Worldwide, New York. Tom Sebok, exec VP & mg dir. MediaVest USA, New York. Lisa Farrell, sr VP & media dir. — — Campbell’s condensed soups, new prods, Select soups, Soup at media svcs. Hand, Swanson broth. Arc Worldwide, Chicago. Marc Landsberg, acct exec. — direct Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee mktg. Doyle, mg ptnr & client svcs dir; Suzanne Kaufman, mg ptnr & Avenue A/Razorfish, New York. Jim Warner, acct exec. — inter- acct dir-media buying. — media buying. active mktg.

70 Capital One Financial Corp. 43 Cendant Corp. U.S. ad spending ($ in thousands) U.S. ad spending ($ in thousands) By media 2005 2004 % chg By media 2005 2004 % chg Magazine ...... $19,035 $19,446 -2.1 Magazine ...... $1,397 $14,062 -90.1 Sunday magazine ...... 210 191 9.7 Sunday magazine ...... NA 1,815 NA BtoB magazine ...... 5,655 4,486 26.1 437 28 BtoB magazine ...... NA Local magazine ...... 706 603 17.1 8 Local magazine ...... NA NA Spanish-language magazine ...... 84 206 -59.2 8,131 4,878 66.7 Newspaper ...... Newspaper ...... 28,731 31,059 -7.5 576 985 -41.5 National newspaper ...... National newspaper ...... 9,755 10,813 -9.8 3 Spanish-language newspaper ...... NA NA Spanish-language newspaper . . . .313 256 22.3 Network TV ...... 167,179 196,067 -14.7 Network TV ...... 33,876 37,104 -8.7 Spot TV ...... 6,910 5,845 18.2 Spot TV ...... 5,392 5,423 -0.6 Syndicated TV ...... 57,197 65,151 -12.2 Syndicated TV ...... 14,943 20,917 -28.6 Cable TV network ...... 82,729 66,844 23.8 Cable TV network ...... 82,670 62,525 32.2 Network radio ...... 571 1,289 -55.7 Spanish-language TV ...... 3,990 3,618 10.3 National spot radio ...... 348 20 NA Network radio ...... 11,672 11,683 -0.1 Local radio ...... 2,479 531 366.6 National spot radio ...... 3,392 2,161 57.0 Outdoor ...... 731 256 186.0 Local radio ...... 6,201 7,332 -15.4 Internet ...... 32,965 6,364 418.0 Outdoor ...... 18,609 26,826 -30.6 Measured media ...... 361,662 364,135 -0.7 Internet ...... 52,003 72,919 -28.7 Unmeasured media ...... 127,071 127,939 -0.7 Yellow Pages ...... 7,000 7,000 0.0 Total ...... 488,733 492,074 -.7 Measured media ...... 304,237 324,568 -6.3 By brand 2005 2004 % chg Unmeasured media ...... 565,012 486,852 16.1 Capital One ...... 352,000 361,110 -2.5 Total ...... 869,249 811,420 7.1 By brand 2005 2004 % chg Sales & earnings ($ in millions) Century 21 ...... 62,936 47,865 31.5 Worldwide 2005 2004 % chg Orbitz ...... 60,804 41,172 47.7 Sales ...... $10,038 $8,903 12.7 Avis Rent-A-Car ...... 42,743 44,472 -3.9 Earnings ...... 1,809 1,543 17.2 Coldwell Banker ...... 24,398 53,714 -54.6 U.S. 2005 2004 % chg Budget ...... 16,239 27,814 -41.6 12,096 9,225 31.1 Sales ...... 8,950 7,873 13.7 Super 8 ...... 12,064 11,632 3.7 Net Income ...... 1,674 1,369 22.3 Days Inn ...... Era ...... 10,518 11,287 -6.8

Headquarters Sales & earnings ($ in millions) Capital One Financial Corp./1680 Capital One Dr., McLean, Va. Worldwide 2005 2004 % chg 22102/Phone: (703) 720-1000. Sales ...... $18,236 $16,689 9.3 Earnings ...... 1,341 2,082 -35.6 Personnel, brands, agencies U.S. 2005 2004 % chg Corporate: Richard D. Fairbank, chmn, pres & CEO; Bill Sales ...... 15,491 14,510 6.8 McDonald, exec VP-brand mktg; David Wurfel, sr VP-brand adv; Division sales 2005 2004 % chg Scott Hildebrand, mg VP-brand strategy, U.S. Credit Card; Peter Real estate svcs ...... 7,141 6,552 9.0 Horst, mg VP-brand strategy, global financial svcs. Vehicle rental ...... 5,316 4,708 12.9 BBDO Worldwide, Atlanta. Chris Hall, acct dir. — Retail banking. Travel distribution svcs ...... 2,429 1,788 35.9 DDB Worldwide Communications, Chicago. Dana Anderson, Timeshare Resorts ...... 1,735 1,544 12.4 pres-DDB Chicago. — Capital One. Hospitality svcs ...... 1,527 1,340 14.0 Halogen, New York. Jason Lim, sr VP & grp media dir. —Capital One. Mortgage svcs ...... 46 700 -93.4 SPONSORED BY 26 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Headquarters Ad Studio, Miami. Armando Lopez, pres & creative dir; Edita Cendant Corp./9 W. 57th St., New York, N.Y. 10019/Phone: (212) Nudel, acct dir. — media svcs. 413-1800. MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — media svcs. Notes Cendant plans to divide itself into four publicly traded compa- Budget Rent A Car System: 6 Sylvan Way, Parsippany, N.J. nies thematically structured along Cendant’s operating segments: 07054/Phone: (973) 496-3500. F. Robert Salerno, pres & CEO; Scott Realogy (realty); Wyndham (hotels); Travel Port (travel), and Deaver, exec VP-mktg. Avis-Budget (car rental). Realogy was to spin off in late June 2006, McCann Erickson Worldwide, New York. Kevin Scher, sr VP while Travel Port and Wyndham are expected to break off by & grp mg dir. — Budget Rent-A-Car. August 2006. Avis-Budget will remain an independent company MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — after the final spin-off. Henry R. Silverman, the Cendant chair- media svcs. man, will be CEO of the travel business that includes Orbitz, Impax Marketing Group, Philadelphia. Lisa Palmarini, VP. — sls Cheaptickets.com and Ebookers. Samuel L. Katz, who ran the promo, channel mktg. travel business at Cendant, will be president and Mr. Silverman’s successor. A real estate company will include Cendant’s Coldwell Century 21 Real Estate Corp.: Banker, Century 21 and Sotheby’s International Realty, and will 1 Campus Dr., Parsippany, N.J. continue to be run by Richard A. Smith. Vehicle Rental includes 07054/Phone: (973) 428-9700. Thomas Kunz, pres & CEO; John Avis and Budget and its chief will be Ronald L. Nelson, president Greenleaf, sr VP-mktg; Ken Toumey, VP-brand mgmt; Jeanne and CFO of Cendant. The hospitality group, which franchises Fischer, VP-interactive mktg; John Henry, VP-customer mktg. Ramada, Days Inn and Wyndham to 6,500 hotels and is the Mcgarrybowen, New York. John McGarry, pres & CEO; Trisha largest developer of time-share resorts in the U.S., will be run by Defossey, acct dir. — genl market, Century 21. its current head, Stephen P. Holmes. Wyndham Worldwide will MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — be an independent and publically traded company. The Cendant media svcs. name is being retired. Cendant is no stranger to spin offs, slicing Graphica Group, Chester, N.J. Debra Taeschler, pres & CEO; out Wright Express, a charge card provider, in February of 2005, John Flores, VP-interactive. — interactive mktg. and Jackson Hewitt in June of 2004. Cendant plans to sell Orbitz, Octagon, Norwalk, Conn. Woody Thompson, exec VP. — its online travel company, this year. Cendant has owned the serv- sports & event mktg, MLB, Natl Thoroughbred Racing Assn. ice since 2004. Vidal Partnership, New York. Manny Vidal, principal; Joe Gutierrez, acct dir. — Hispanic mktg & comms. Personnel, brands, agencies Corporate: Henry R. Silverman, chmn & CEO; Ronald L. Nelson, Cheap Tickets: 500 W. Madison St., Chicago, Ill. 60661/Phone: pres & ; Myra J Biblowit, pres; Stephen P. (312) 894-5000. Mitch Truwit, pres & CEO, global consumer trav- Holmes, vice chmn & chmn & CEO-travel content div; Jeff el, Travel Port Inc.; Randy Susan Wagner, chief mktg officer-trav- Clarke, pres & CEO-travel distribution div; Richard A. Smith, el consumer market America. chmn & CEO-real estate div. Y&R, Chicago. Doug Ryan, chief mktg officer, mg ptnr. — Cheap Tickets. AmeriHost Franchise Systems: 1 Sylvan Way, Parsippany, N.J. MediaCom, New York. Brooke Goldstein, sr VP & mg dir; 07054/Phone: (973) 428-9700. Keith Pierce, pres & CEO; Keri Adam Herman, sr VP-integrated media dir. — media buying, Putera, VP mktg. Cheap Tickets, Orbitz. Ad Studio, Miami. Armando Lopez, pres & creative dir; Edita Grey Direct, New York. Steve Carbone, pres-Grey Direct NY. Nudel, acct dir. — media svcs. MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — Coldwell Banker: 1 Campus Dr., Parsippany, N.J. 07054/Phone: media svcs. (973) 428-9700. Alex Perriello, pres & CEO; Regina Taylor, sr VP- Avis Rent a Car System: 6 Sylvan Way, Parsippany, N.J. mktg; Barbara Salerno, VP-adv & special markets; Monica Stickel, 07054/Phone: (973) 496-3500. Scott Deaver, exec VP-mktg. VP-affiliate mktg; Jennifer Smith, VP-strategic bus devel. McCann Erickson Worldwide, New York. Kevin Scher, sr VP Kaplan Thaler Group, New York. Robin Koval, chief mktg & grp mg dir. — Avis Rent-A-Car. officer & gm. — Coldwell Banker. MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — media svcs. media svcs, Coldwell Banker. Impax Marketing Group, Philadelphia. Lisa Palmarini, VP. — sls Bootstrap Software, New York. Jay Erickson, chief operating promo, channel mktg. officer; Rick Levine, CEO. — interactive mktg. Kinesis, Morristown, N.J. Andreas Panayi, CEO; Diane Puma, Baymont Inn & Suites: 1 Sylvan Way, Parsippany, N.J. 07054/ acct mgr. — interactive mktg. Phone: (973) 428- 9700. Keith Pierce, pres; Keri Putera, VP-mktg. Publicis Dialog, New York. Julie Kronish, VP acct dir. — PR. SPONSORED BY 27 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Days Inns Worldwide: 1 Sylvan Way, Parsippany, N.J. EastWest Creative, New York. Mark Bezos, chief operating offi- 07054/Phone: (973) 428- 9700. Joe Kane, pres; Chris Trick, VP-mktg. cer; Carla Sullivan, acct dir. Decker, Glastonbury, Conn. Jim Decker, creative dir; Lynda MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — Osborne, acct exec. — Days Inn hotels. media svcs. MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — media svcs. Wingate Inns International: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: (973) 428-9700. Keith Pierce, pres; Keri Putera, VP- ERA Real Estate: 1 Campus Dr., Parsippany, N.J. 07054/Phone: mktg. (973) 428-9700. Brenda W. Casserly, pres & chief operating officer; Ad Studio, Miami. Armando Lopez, pres & creative dir; Edita P.J. Martin Smith, sr VP-mktg; Patrick Andriani, VP-brand mgmt. Nudel, acct dir. — media svcs. Catalano, Lellos & Silverstein, New York. Sal Catalano, mg pntr MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — & founder & acct dir; Frank D’Angelo, acct strategy. — online & media svcs. offline creative strategy, ERA. — ERA Real Estate. MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — Wyndham Vacation Ownership: 8427 South Park Circle, media svcs. Orlando, Fla. 32819/Phone: (407) 370-5200. Franz S. Hanning, pres Beyond Interactive, New York. David Manning, VP & media dir. & CEO; Bryant Raper, sr VP-mktg. — interactive mktg. No agency.

Howard Johnson International: 1 Sylvan Way, Parsippany, N.J. Wyndham Hotels & Resorts: 1 Sylvan Way, Parippany, N.J. 07054/Phone: (973) 428-9700. Ken Greene, pres; Steve Ty Burski, 07054/Phone: (973) 428- 9700. Peter Strebel, pres; Kevin Rubert, sr dir-mktg. VP-strategy & mktg. EastWest Creative, New York. Mark Bezos, chief operating offi- Kirshenbaum Bond Creative Network, New York. Lance cer; Carla Sullivan, acct exec. — Howard Johnson. Porigow, acct dir; Anne Cavanaugh, acct super. — Wyndham adv MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — & media svcs. media svcs.

Knights Franchise Systems: 1 Sylvan Way, Parsippany, N.J. 87 Circuit City Stores 07054/Phone: (973) 428-9700. Rajiv Bhatia, pres; Rosanne Zusman, VP-mktg. U.S. ad spending ($ in thousands) By media 2005 2004 % chg MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — Magazine ...... NA $3,899 NA media svcs. BtoB magazine ...... 306 416 -26.3 Newspaper ...... 73,113 62,829 16.4 Orbitz: 500 W. Madison St., #1000, Chicago, Ill. 60661/Phone: National newspaper ...... 7,121 7,578 -6.0 (312) 894-5000. Mitch Truwit, pres & CEO-global consumer trav- Spanish-language newspaper . . . .187 198 -5.8 el, Travel Port Inc.; Randy Susan Wagner, chief mktg officer-trav- FSI ...... NA 1 NA el consumer market America. Network TV ...... 54,144 36,217 49.5 Y&R, Chicago. Doug Ryan, chief mktg officer, mg ptnr. — Spot TV ...... 34,229 50,002 -31.5 Orbitz. Syndicated TV ...... 143 NA NA MediaCom, New York. Brooke Goldstein, VP; Adam Herman, Cable TV network ...... 22,145 32,062 -30.9 sr VP & integrated media dir. — media buying. Network radio ...... NA 3,132 NA National spot radio ...... 2,114 674 213.5 Ramada Worldwide: 1 Sylvan Way, Parsippany, N.J. 07054 / Local radio ...... 3,880 2,291 69.3 Phone: (973) 496-9700. Keith Pierce, pres; Keri Putera, VP-mktg. Outdoor ...... 69 157 -56.3 G2 , New York. Jason Press, pres. — Ramada hotels. Internet ...... 50,295 32,184 56.3 Ad Studio, Miami. Armando Lopez, pres & creative dir; Edita Measured media ...... 247,745 231,640 7.0 Nudel, acct dir. — media svcs. Unmeasured media ...... 158,395 130,297 21.6 MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — Total ...... 406,140 361,937 12.2 media svcs. By brand 2005 2004 % chg Circuit City ...... 247,745 231,639 7.0 Super 8 Motels: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: (973) 496-8441. John Valletta, pres; Rosanne Zusman, VP-mktg. Sales & earnings ($ in millions) MediaCom, New York. Brooke Goldstein, sr VP & AOR dir. — Worldwide 2005 2004 % chg media svcs. Sales ...... $10,500 $9,978 5.2 Earnings ...... 140 62 125.8 Travelodge: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: (973) U.S. 2005 2004 % chg 428-9700. Ken Greene, pres; Andy Maguire, sr dir-mktg. Sales ...... 10,017 9,857 1.6 SPONSORED BY 28 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Headquarters Headquarters Circuit City Stores / 9950 Mayland Dr., Richmond, Va. 23233- Citigroup/399 Park Ave., New York, N.Y. 10043/Phone: (212) 559-1000. 1464/Phone: (804) 527-4000. Notes Personnel, brands, agencies Earnings in 2005 include two $2.1 billion gains from the sale of the Life Corporate: Philip J. Schoonover, pres & CEO; Fiona P. Dias, exec Insurance and Annuities business and the Asset Management unit. VP & chief mktg officer. Personnel, brands, agencies Fry, New York. Bryon Colby, mg dir. — Circuit City. Corporate: Sanford I. Weill, chmn. In-house. — media buying. Merkley & Partners, New York. Lou Killeffer, chief mktg officer. Bromley Communications, San Antonio. Luisa Donis, grp acct — Citigroup corp adv. dir. — Hispanic adv. Sharpe Partners, New York. Sufanna Tully, dir-client strategies. Corporate & Investment Banking: 388 Greenwich St. 38th Fl., — interactive mktg. New York, N.Y. 10013/Phone: (212) 816-6000. Robert Druskin, pres Springbox, Austin, Texas. Adam Moore, founder; Dan Isaacs, & CEO; Jo-Ann Daddio, sr VP & dir-branding & adv. founder. — interactive mktg, mktg svcs, creative. Merkley & Partners, New York. Louis Killefer, chief mktg officer; Coleen Cahill, grp acct dir. — Citigroup Corporate & Investment Banking, Women & Co. 35 Citigroup Global Consumer Group: 399 Park Ave., New York, N.Y. U.S. ad spending ($ in thousands) 10022/Phone: (212) 559-1000. Ajay Banga, chmn & CEO-Global By media 2005 2004 % chg Consumer Group Intl; Steven J. Freiberg, chmn & CEO-N. Magazine ...... $143,940 $118,758 21.2 Amer.; Brad Jakeman, mg dir-global adv. Fallon Worldwide Sunday magazine ...... 26,031 28,324 -8.1 , Minneapolis. David Sigel, acct dir. — cons BtoB magazine ...... 2,779 1,876 48.1 awareness, cons branding, Citi brand, Citibank, Citicard. AtmosphereBBDO Local magazine ...... 468 162 188.1 , New York. Andreas Combuechen, CEO & chief Spanish-language magazine ...... 93 292 -68.1 creative officer; Garrett Franklin, acct dir. — special projects, all cards. Newspaper ...... 63,184 63,114 0.1 Critical Mass, Chicago, Ill. Elizabeth Crothers, mg dir. — inter- National newspaper ...... 23,373 21,726 7.6 active mktg, Cititcards, Citibank, Citi-thankyou. Spanish-language newspaper . .2,432 1,415 71.8 Smith Barney: 388 Greenwich St., 17th Fl., New York, N.Y. Network TV ...... 222,273 218,909 1.5 10013/Phone: (212) 816- 6000. Charlie Johnston, pres & CEO-Smith Spot TV ...... 6,410 13,284 -51.7 Barney Global Private Client Grp; John Mittnacht, sr VP & dir Syndicated TV ...... 12,289 20,347 -39.6 adv-Smith Barney. Cable TV network ...... 53,796 53,761 0.1 Merkley & Partners, New York. Coleen Cahill, grp acct dir. — Network radio ...... 709 330 115.0 Smith Barney. National spot radio ...... 4,412 1,638 169.4 Hill Holliday, New York. Stacia Goddard, exec VP & mg dir. — Local radio ...... 9,990 5,962 67.6 Smith Barney. Outdoor ...... 16,597 11,203 48.1 Internet ...... 33,742 54,421 -38.0 Measured media ...... 622,515 615,524 1.1 64 Clorox Co. Unmeasured media ...... 381,542 393,532 -3.0 Total ...... 1,004,057 1,009,055 -.5 U.S. ad spending ($ in thousands) By brand 2005 2004 % chg By media 2005 2004 % chg $225,732 $178,690 26.3 Citi ...... 587,860 565,084 4.0 Magazine ...... 11,048 4,760 132.1 Smith Barney ...... 18,295 33,133 -44.8 Sunday magazine ...... BtoB magazine ...... 5 NA NA Sales & earnings ($ in millions) Spanish-language magazine . . . . .496 72 586.6 Worldwide 2005 2004 % chg Newspaper ...... 2,475 2,347 5.4 Sales ...... $83,642 $79,635 5.0 National newspaper ...... NA 510 NA Earnings ...... 24,589 17,046 44.3 Spanish-language newspaper . . . . .NA 1 NA North America 2005 2004 % chg FSI ...... 6,034 8,156 -26.0 Sales ...... 30,107 30,907 -2.6 Network TV ...... 89,371 95,061 -6.0 Net Income U.S. consumer . . . . .7,173 8,010 -10.4 Spot TV ...... 19,624 21,642 -9.3 Division sales 2005 2004 % chg Syndicated TV ...... 21,887 34,952 -37.4 Global consumer ...... 48,245 47,887 0.7 Cable TV network ...... 77,102 81,113 -4.9 Corp. & investment bank ...... 23,863 21,786 9.5 Spanish-language TV ...... 21,298 18,490 15.2 Global wealth management . . . .8,684 8,529 1.8 Network radio ...... 3,074 1,741 76.6 Alternative investments ...... 3,430 1,703 101.4 National spot radio ...... 1,469 848 73.4 SPONSORED BY 29 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Clorox liquid bleach, Glad trash bags, Kingsford charcoal, Pine- By media 2005 2004 % chg Sol cleaners. Local radio ...... 1,347 676 99.4 Tribal DDB, San Francisco. Elizabeth Ross, gm. — interactive Outdoor ...... 1,974 1,594 23.9 mktg. Internet ...... 2,582 213 NA Measured media ...... 485,517 450,865 7.7 Unmeasured media ...... 85,679 85,879 -0.2 Total ...... 571,197 536,744 6.4 52 Coca-Cola Co. By brand 2005 2004 % chg U.S. ad spending ($ in thousands) 251,053 201,717 24.5 Clorox ...... By media 2005 2004 % chg 59,520 80,895 -26.4 Glad ...... Magazine ...... $36,795 $23,042 59.7 39,724 40,806 -2.7 Hidden Valley ...... BtoB magazine ...... 2,264 2,183 3.7 26,162 25,017 4.6 Brita ...... Local magazine ...... NA 14 NA 20,934 16,312 28.3 Pine-Sol ...... Spanish-language magazine ...... 48 20 137.9 16,919 8,606 96.6 Formula 409 ...... Newspaper ...... 5,921 905 554.6 16,756 11,942 40.3 Armor All ...... National newspaper ...... 2,531 665 280.7 11,414 11,230 1.6 Fresh Step ...... Spanish-language newspaper . . . .351 176 99.7 10,541 3,484 202.6 Scoop Away ...... FSI ...... 3,148 2,084 51.1 Network TV ...... 190,991 215,561 -11.4 Sales & earnings ($ in millions) Spot TV ...... 8,611 11,276 -23.6 Worldwide 2005 2004 % chg Syndicated TV ...... 13,153 3,475 278.5 $4,388 $4,162 5.4 Sales ...... Cable TV network ...... 102,063 75,480 35.2 1,096 549 99.6 Earnings ...... Spanish-language TV ...... 27,994 25,235 10.9 U.S. 2005 2004 % chg Network radio ...... 1,442 4,706 -69.4 Sales ...... 3,692 3,547 4.1 National spot radio ...... 1,410 64 NA Division sales 2005 2004 % chg Local radio ...... 45,284 33,517 35.1 Household group-N. Amer...... 2,000 2,300 - 13.0 Outdoor ...... 23,032 12,333 86.7 Specialty group ...... 1,800 1,400 28.6 Internet ...... 5,943 3,307 79.7 International ...... 600 600 0.0 Measured media ...... 470,980 414,042 13.8 Unmeasured media ...... 231,975 177,446 30.7 Headquarters Total ...... 702,955 591,488 18.8 Clorox Co./1221 Broadway, Oakland, Calif. 94612 / Phone: (510) 271- By brand 2005 2004 % chg 7000. Coca-Cola & Diet Coke ...... 317,000 279,518 13.4 Sprite & Diet Sprite ...... 41,798 45,035 -7.2 Personnel, brands, agencies Minute Maid ...... 39,652 36,021 10.1 Corporate: Bob Matschullat, interim chmn & CEO; Larry Peiros, Dasani ...... 18,153 17,632 3.0 grp VP-household; Beth Springer, grp VP-specialty; Derek Powerade ...... 16,741 11,163 50.0 Gordon, VP-mktg; Greg Frank, VP & gm-Brita & Canada; Glenn Fresca ...... 10,030 0 NA Savage, VP & gm-laundry & homecare; John Hommeyer, VP & gm-laundry category; George Roeth, VP & gm-litter, food & char- Sales & earnings ($ in millions) coal; Benno Dorer, VP & gm-Glad prods; Tarang Amin, VP-mktg, Worldwide 2005 2004 % chg laundry & home care; Tom Britanik, VP & category mgr-U.S. Sales ...... $23,104 $21,742 6.3 auto care; Jon Balousek, VP-mktg, litter, food & charcoal; Michael Earnings ...... 4,872 4,847 0.5 Costello, VP-mktg, intl; Doug Milliken, VP-brand devel; Nick North America 2005 2004 % chg Feimer, VP-mktg svcs. Sales ...... 6,676 6,423 3.9 DDB Worldwide Communications, San Francisco. Mary Operating income ...... 1,554 1,606 -3.2 Moudry, pres. — Armor All auto-care prods, Brita water filters, Clorox bleach & cleaners, Formula 409, Fresh Step & Scoop Headquarters Away cat litter, Glad trash bags & storage products, Hidden Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) Valley salad dressings, K.C. Masterpiece BBQ sauces, Pine-Sol 676-2121. cleaners, Tilex cleaners, Liquid-Plumr drain openers. OMD Worldwide, San Francisco & New York. Laura Bracken, Notes dir-San Francisco; Shari Staiano, grp dir-New York. — media buy- Coca-Cola says $125 million of its 2005 worldwide $400 million ing. increase in marketing and innovation-related spending went to Dieste, Harmel & Partners, Dallas. Larissa Acosta, gm. — North America. Included in the spending are new iconic TV ads Hispanic adv, Brita water filters, Clorox disinfecting wipes, to revive the Coke brand. SPONSORED BY 30 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Personnel, brands, agencies U.S. ad spending ($ in thousands) Corporate: E. Neville Isdell, chmn & CEO; Mary Minnick, exec By media 2005 2004 % chg VP-mktg strategy & innovation. FSI ...... 22 22 -3.6 Leo Burnett Worldwide, Chicago. John Gatti, exec VP & mg Network TV ...... 35,517 NA NA dir. — corporate adv, new products. Spot TV ...... 110,211 109,623 0.5 Syndicated TV ...... 20 NA NA Coca-Cola North America: 1 Coca-Cola Plaza, Atlanta, Ga. Cable TV network ...... 97 484 -79.9 30313/Phone: (404) 676-2121. Donald Knauss, pres; John Hackett, sr Network radio ...... 952 470 102.6 VP-mktg. National spot radio ...... 3,369 6,831 -50.7 Anomaly, New York. Carl Johnson, ptnr; Jared Gosler, brand Local radio ...... 47,533 44,305 7.3 dir. — Dasani, Gold Peak, product devel. Outdoor ...... 12,497 10,649 17.4 Berlin Cameron/Red Cell, New York. Ewen Cameron, CEO. — Internet ...... 7,364 2,404 206.3 . Measured media ...... 318,962 280,621 13.7 Crispin Porter & Bogusky, Miami. Alex Bogusky, chief creative Unmeasured media ...... 106,321 93,540 13.7 officer. — Coca-Cola Zero, Sprite. Total ...... 425,282 374,162 13.7 Doner, Southfield, Mich. Monica Tysell, exec VP & acct mgmt By brand 2005 2004 % chg dir. — Simply Orange, Minute Maid. Comcast ...... 299,695 255,166 17.5 FCB Worldwide, New York. Nick Holzwarth, sr VP & grp acct OLN ...... 10,055 9,408 6.9 dir. — Diet Coke. Fitzgerald & Co., Atlanta. Lisa Galanti, mg dir; Chris Hooper, Sales & earnings ($ in millions) acct dir. — N. Amer. regional adv, Coca-Cola. U.S. & Worldwide 2005 2004 % chg Mother , New York. Rob Thorsen, chief strategist. — Full Sales ...... $22,255 $20,307 9.6 Throttle. Earnings ...... 928 970 -4.3 Ogilvy & Mather Worldwide, New York. Scott Flood, sr ptnr & ww mg dir. — Fanta, Sprite. Headquarters Publicis, New York. John B. Dunleavy, sr VP & grp mg dir. — Comcast Corp. / 1500 Market St., Philadelphia, Pa. 19102 / Phone: Vault. Venables, Bell & Partners, San Francisco. Bob Molineaux, (215) 665-1700. founder & pres. — Fresca. Personnel, brands, agencies Wieden & Kennedy, Portland, Ore. Lee Davis, acct dir. — Corporate: Powerade, Coca-Cola. Brian L. Roberts, chmn & CEO; Stephen B. Burke, Agencies assigned on a project basis. — regional agencies, Barq’s. exec VP & chief operating officer. Starcom MediaVest Group, New York. Nancy Mullahy, exec dir. — media svcs. Comcast Cable Communications: 1500 Market St., Arc Worldwide, Atlanta. Bob Waibel, acct dir. — sls promo, Philadelphia, Pa. 19102/Phone: (215) 665-1700. Stephen B. Burke, cust mktg. pres; David N. Watson, exec VP-opers; David A. Juliano, exec Lapiz, Chicago. Marco Azucena, acct super. — Hispanic adv, VP-mktg & prod devel. Coca-Cola Classic, Coke with Lime. Goodby, Silverstein & Partners, San Francisco. Brian Momentum Worldwide, New York. Belinda Brennan, acct exec. McPherson, acct dir. — Comcast Cable/Digital Cable, Comcast — sls promo, retail & event mktg, Coca-Cola, Diet Coke, Sprite, High-Speed Internet, Comcast Digital Voice. Fanta, Minute Maid, Powerade, Dasani. Richards Group, Dallas. David Hall, principal; Lennon Courtney, Studiocom, Atlanta. Juan Pablo Gnecco, acct exec. — interactive creative grp head. — Comcast Workplace, Comcast One. mktg. Comcast Content: 1500 Market St., Philadelphia, Pa. 19102/Phone: (215) 665-1700. , pres; David T. Cassaro, pres- sls; Ted Harbert, pres-E!/Style Networks; 83 Comcast Corp. Gavin Harvey, pres-OLN; David Manougian, pres-; U.S. ad spending ($ in thousands) Diane Robina, pres-emerging networks; Rod Shanks, gm-AZN By media 2005 2004 % chg Television; Neal Tiles, pres-G4; Sandy Wax, pres-PBS KIDS Magazine ...... $14,620 $21,066 -30.6 Sprout; Jack Williams, pres-Comcast SportsNet. BtoB magazine ...... 2,775 3,004 -7.6 BBDO Worldwide, New York. Ted Gilvar, sr acct dir. — G4 Local magazine ...... 250 291 -14.1 special projects. Spanish-language magazine ...... 20 NA NA Blue Sky, Atlanta. Angel David, acct exec. — OLN radio campaign. Newspaper ...... 81,393 77,798 4.6 Fort Franklin, Boston. Strick Walker, pres & grp acct dir. — OLN. National newspaper ...... 1,694 3,139 -46.0 Red Tettemer, Philadelphia. Gauri Kapoor, grp acct dir- OLN; Spanish-language newspaper . . . .628 535 17.4 Kelly Kvitka, acct dir-PBS KIDS Sprout. — OLN, PBS KIDS Sprout. SPONSORED BY 31 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

72andSunny, El Segundo, Calif. Greg Perlot, strategic dir; Glenn Headquarters Cole, creative dir. — G4. ConAgra Foods/1 ConAgra Dr., Omaha, Neb. 68102/Phone: (402) Omelet, Los Angeles. Steven Amato, founder; Shervin Samari, 595-4000. founder. — interactive mktg, G4. Notes ConAgra in early 2006 put up for sale Armour, Butterball and : 3601 S. Broad St., Philadelphia, Pa. Eckrich brands which have combined annual sales of $1.9 billion. 19148/Phone: (215) 336-3600. Edward M. Snider, chmn; Fred A. ConAgra has been divesting noncore operations to concentrate on Shabel, vice chmn; Peter A. Luukko, pres. branded and value-added properties since fiscal 2003. Since then In-house. — , . it has sold off its chicken business, the U.S. and Canadian crop inputs operations, the Spanish feed business, and fresh beef and pork, canned seafood and cheese businesses. 79 ConAgra Foods Personnel, brands, agencies Corporate: Gary Rodkin, pres & CEO; Jacqueline McCook, chief U.S. ad spending ($ in thousands) growth officer & sr VP-intl. By media 2005 2004 % chg ConAgra Consumer Foods: Magazine ...... $14,247 $22,074 -35.5 5 ConAgra Dr., Omaha, Neb. 68102/ Phone: (402) 595-6000. Dean Hollis, pres & chief operating officer. Sunday magazine ...... 5,869 6,695 -12.3 Crispin Porter & Bogusky, Miami. Jeff Hicks, pres & CEO. — BtoB magazine ...... 1,283 1,388 -7.5 Orville Redenbacher’s popcorn, Slim Jim. 13 21 -39.3 Spanish-language magazine ...... DDB Worldwide Communications, San Francisco. Mary Newspaper ...... 104 90 14.6 Moudry, pres. — Banquet foods, Banquet Dessert Bakes, National newspaper ...... 238 32 656.8 Banquet Homestyle Bakes, Hunt’s snack pack, Swiss Miss cocoa. Spanish-language newspaper ...... 5 NA NA Leo Burnett Worldwide, Chicago. Chris Lindblad, exec VP & FSI ...... 19,574 27,576 -29.0 acct dir. — Butterball meats, Chef Boyardee, Egg Beaters, Healthy Network TV ...... 55,567 47,799 16.3 Choice, PAM, Reddi Whip. Spot TV ...... 5,246 3,364 55.9 MediaCom, New York. Linda Narbey, sr VP & grp dir; Catherine Syndicated TV ...... 21,230 16,618 27.7 Hahn, sr VP & grp dir. — media svcs, frozen foods & grocery. Cable TV network ...... 35,316 28,892 22.2 Network radio ...... NA 328 NA National spot radio ...... 1,658 1,858 -10.7 10 DaimlerChrysler Local radio ...... 2,381 2,618 -9.0 U.S. ad spending ($ in thousands) Outdoor ...... 511 167 206.4 By media 2005 2004 % chg Internet ...... 1,029 2,365 -56.5 Magazine ...... $297,917 $350,800 -15.1 Measured media ...... 164,271 161,884 1.5 Sunday magazine ...... 2,297 3,886 -40.9 Unmeasured media ...... 292,037 287,793 1.5 BtoB magazine ...... 8,419 9,603 -12.3 Total ...... 456,307 449,676 1.5 Local magazine ...... 261 295 -11.7 3,348 3,487 -4.0 By brand 2005 2004 % chg Spanish-language magazine . . . . 191,782 133,497 43.7 Orville Redenbacher ...... 18,123 11,526 57.2 Newspaper ...... National newspaper ...... 32,326 32,513 -0.6 Healthy Choice ...... 17,540 11,376 54.2 Spanish-language newspaper . .1,824 819 122.8 Banquet ...... 17,201 19,226 -10.5 FSI ...... NA 1 NA 13,687 6,071 125.5 Homestyle Bakes ...... Network TV ...... 241,277 359,361 -32.9 Chef Boyardee ...... 12,704 12,024 5.7 Spot TV ...... 527,954 604,458 -12.7 Reddi-Wip ...... 12,402 8,250 50.3 Syndicated TV ...... 5,144 3,660 40.5 Pam ...... 11,826 11,732 0.8 Cable TV network ...... 164,714 173,339 -5.0 Spanish-language TV ...... 34,683 44,873 -22.7 Sales & earnings ($ in millions) Network radio ...... 2,439 3,947 -38.2 Worldwide 2005 2004 % chg National spot radio ...... 4,555 9,007 -49.4 28,567 28,022 1.9 Sales ...... $14,567 $14,082 3.4 Local radio ...... 11,274 23,901 -52.8 Earnings ...... 642 811 -20.8 Outdoor ...... Internet ...... 31,571 40,302 -21.7 U.S. 2005 2004 % chg Measured media ...... 1,590,351 1,825,769 -12.9 Sales ...... 13,267 12,782 3.8 Unmeasured media ...... 588,212 675,285 -12.9 Division sales 2005 2004 % chg Total ...... 2,178,562 2,501,054 -12.9 Retail Products ...... 8,669 8,434 2.8 Foodservice products ...... 3,227 3,714 -13.1 Media measured are from TNS Media Intelligence, except FSI’s from TNS Marx Promotion Intelligence and Yellow Pages from Yellow Pages Assocation. See Page 3 for more information. Food Ingredients ...... 2,671 2,374 12.5 SPONSORED BY 32 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

By brand 2005 2004 % chg BBDO Detroit, Troy, Mich. Joe Garcia, pres. — , Dodge Chrysler ...... 604,380 543,824 11.1 & Jeep. Dodge ...... 516,802 715,331 -27.8 PHD, Troy, Mich. Michael O’Malley, pres. — media svcs. Jeep ...... 297,680 354,193 -16.0 GlobalHue, Southfield, Mich. Allen Pugh, exec VP & dir-client Mercedes-Benz ...... 147,788 186,843 -20.9 svcs. — multicultural adv. DaimlerChrysler ...... 17,120 14,252 20.1 Organic, Detroit. Chuck Russo, VP & mg dir. — interactive mktg. Sales & earnings ($ in millions) Worldwide 2005 2004 % chg Mercedes-Benz USA: One Mercedes Dr., Montvale, N.J. Sales ...... $185,348 $177,428 4.5 07645/Phone: (201) 573-0600. Paul Halata, pres & CEO; Keith May, Earnings ...... 3,522 3,080 14.4 sr VP-sls opers; Mark McNabb, VP-mktg; Carol Goll, gm-brand U.S. 2005 2004 % chg experience mktg. Sales ...... 82,931 80,224 3.4 Merkley & Partners, New York. Cynthia Davis, dir-client svcs. Division sales 2005 2004 % chg — Mercedes-Benz. Chrysler Group ...... 61,981 61,806 0.3 BBDO Detroit, Troy, Mich. Joe Garcia, pres. — Mercedes-Benz Mercedes Car Group ...... 57,456 57,555 -0.2 parts & service. Commercial vehicles ...... 47,466 41,141 15.4 PHD, New York. Lee Wilson, sr VP & dir-Mercedes-Benz. — Financial services ...... 15,838 14,546 8.9 media buying. Other ...... 2,607 2,381 9.5 Critical Mass, Chicago. Taro Ramberg, acct dir. — interactive mktg. Headquarters Footsteps, New York. Rehana Dutta, grp acct dir. — African- DaimlerChrysler/225 Epplestrasse, 70546 Stuttgart, Germany American, Hispanic, Asian-American, gay & lesbian mktg. /Phone: 49-711-17-0. Rapp Collins Worldwide, New York. Gary VonKennel, Global CEO; Helen Hibbott, grp acct dir. — direct mktg. DaimlerChrysler/1000 Chrysler Dr., Auburn Hills, Mich. 48326- 2766/Phone: (248) 576-5741.

Notes 38 Dell Dieter Zetsche became chairman & CEO at the end of 2005 upon U.S. ad spending ($ in thousands) the retirement of Juergen Schrempp who held the posts. Mr. By media 2005 2004 % chg Zetsche was previously head of Chrysler Group. His position Magazine ...... $54,071 $54,965 -1.6 was assumed by Thomas LaSorda. Sunday magazine ...... 103,059 83,601 23.3 BtoB magazine ...... 20,510 18,026 13.8 Personnel, brands, agencies Spanish-language magazine ...... 62 31 98.7 Corporate: Dieter Zetsche, chmn. Newspaper ...... 115,419 61,271 88.4 BBDO Detroit, Troy, Mich. Joe Garcia, pres. — corporate adv, National newspaper ...... 72,914 53,070 37.4 DaimlerChrysler svcs, fleet, parts. Spanish-language newspaper . . . . .75 16 368.1 PHD, Troy, Mich. Michael O’Malley, pres. — media svcs. Network TV ...... 76,565 24,897 207.5 George P. Johnson Co., Auburn Hills, Mich. Robert G. Vallee, Jr., Spot TV ...... 705 5,039 -86.0 CEO. — event mktg. Syndicated TV ...... 3 759 -99.6 GlobalHue, Southfield, Mich. Allen Pugh, exec VP & dir- client Cable TV network ...... 172,524 187,439 -8.0 svcs. — multicultural adv. Network radio ...... NA 12,240 NA GMR Marketing, New Berlin, Wis. Steve Jarvis, exec VP. — National spot radio ...... 1,063 2,503 -57.5 event mktg. Local radio ...... 2,622 5,551 -52.8 Organic, Detroit. Chuck Russo, VP & mg dir. — interactive mktg. Outdoor ...... 67 1,528 -95.6 Internet ...... 156,638 119,496 31.1 Chrysler Group: 1000 Chrysler Dr., Auburn Hills, Mich. 48326- Measured media ...... 776,298 630,433 23.1 2766/Phone: (248) 576-5741. Tom LaSorda, pres & CEO; Eric Unmeasured media ...... 162,824 132,229 23.1 Ridenour, chief operating officer; Joe Eberhardt, exec VP-global sls, Total ...... 939,121 762,662 23.1 mktg & svcs; George Murphy, sr VP-global brand mktg; Steven By brand 2005 2004 % chg Landry, VP-sls & field opers; Roger Monforton, VP-prod strategy; Dell ...... 776,297 630,433 23.1 Michael Manley, VP-sls strategy & dealer opers; Jason Vines, VP- comms; Steve Bartoli, VP-global prod mktg; David Rooney, dir- Sales & earnings ($ in millions) Chrysler brand mktg & global comms; Thomas Loveless, dir-Dodge Worldwide 2005 2004 % chg mktg & global comms; Michael Accavitti, dir-Dodge Motorsports & Sales ...... $55,908 $49,205 13.6 SRT prod plng; John Plecha, dir-Jeep mktg & global comms. Earnings ...... 3,572 3,043 17.4 SPONSORED BY 33 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) Sales & earnings ($ in millions) Americas 2005 2004 % chg U.S. 2005 2004 % chg Sales ...... 36,411 32,940 10.5 Sales ...... 14,799 11,542 28.2 Operating income ...... 3,429 2,978 15.1 Division sales 2005 2004 % chg Mobile communications ...... 35,492 28,760 23.4 Headquarters Broadband/fixed network . . . . .27,033 25,310 6.8 Dell/1 Dell Way, Round Rock, Texas 78682-2222 / Phone: (512) 338-4400. Business customers ...... 11,268 10,448 7.8 Group HQ & shared svcs ...... 353 294 20.2 Personnel, brands, agencies Corporate: Michael S. Dell, chmn; Kevin B. Rollins, pres & CEO; Headquarters John Hamlin, sr VP-global online bus & global brand mktg. Deutsche Telekom/Friedrich-Ebert-Allee 140, Bonn, Germany BBDO Worldwide, Atlanta. Matt Roberts, acct super. — Dell. 53113/Phone: 49-228-181-0. DDB Worldwide Communications, Chicago. Dana Anderson, pres-DDB Chicago. — Dell. Deutsche Telekom/280 Park Ave., 26th Fl., New York, N.Y. Prometheus Media Services, Chicago. Donna Kirchman, dir. — 10017/Phone: (212) 424-2196. media svcs. Critical Mass, Calgary. Karolina Bernback, acct dir. — interactive Personnel, brands, agencies mktg. Corporate: Kai Uwe Ricke, CEO. Fogarty Klein Monroe, Houston. Steve Speier, exec VP & acct dir. — direct mktg, interactive mktg. T-Mobile USA: 12920 SE 38th St., Bellevue, Wash. 98006/Phone: Matlock Advertising & Public Relations, Atlanta. Sandra Waite, (800) 218-9270. Robert Dotson, pres & CEO; Mike Butler, chief acct lead. mktg officer. Tocquigny, Austin, Texas. Yvonne Tocquigny, CEO. — Publicis West, Seattle. Scott Foreman, exec VP & grp mg dir. — interactive mktg. T-Mobile wireless services. Optimedia International U.S., New York. Keith Mackay, sr VP- strategic comms dir. — media svcs. 50 Deutsche Telekom Conill, Torrance, Calif. Carlos Martinez, gm. — Hispanic adv. U.S. ad spending ($ in thousands) By media 2005 2004 % chg 59 Diageo Magazine ...... $20,087 $21,990 -8.7 BtoB magazine ...... 1,203 485 147.9 U.S. ad spending ($ in thousands) Newspaper ...... 176,737 127,035 39.1 By media 2005 2004 % chg National newspaper ...... 22,789 23,387 -2.6 Magazine ...... $38,920 $57,717 -32.6 Spanish-language newspaper . . . .659 577 14.2 Sunday magazine ...... 649 NA NA Network TV ...... 117,237 97,511 20.2 BtoB magazine ...... 467 628 -25.6 Spot TV ...... 41,575 47,552 -12.6 Local magazine ...... 613 750 -18.2 Syndicated TV ...... 31,507 28,166 11.9 Spanish-language magazine . . . . .215 396 -45.8 Cable TV network ...... 62,269 49,723 25.2 Newspaper ...... 1,447 2,469 -41.4 Spanish-language TV ...... 26,608 16,810 58.3 National newspaper ...... 1,488 1,027 44.9 Network radio ...... NA 351 NA Spanish-language newspaper . . . .255 139 83.5 National spot radio ...... 2,504 4,967 -49.6 FSI ...... 253 80 216.9 Local radio ...... 4,272 12,487 -65.8 Network TV ...... 15,112 12,483 21.1 Outdoor ...... 1,228 175 603.3 Spot TV ...... 2,172 3,719 -41.6 Internet ...... 13,025 21,998 -40.8 Syndicated TV ...... 3,556 605 488.1 Yellow Pages ...... 4,650 4,639 0.2 Cable TV network ...... 67,365 57,200 17.8 Measured media ...... 526,351 457,852 15.0 National spot radio ...... 3,256 5,637 -42.2 Unmeasured media ...... 194,678 169,343 15.0 Local radio ...... 9,149 10,823 -15.5 Total ...... 721,029 627,195 15.0 Outdoor ...... 17,508 20,818 -15.9 By brand 2005 2004 % chg Internet ...... 2,588 584 343.5 T-Mobile ...... 521,561 453,122 15.1 Measured media ...... 165,011 175,073 -5.7 Unmeasured media ...... 434,193 460,670 -5.7 Sales & earnings ($ in millions) Total ...... 599,204 635,743 -5.7 Worldwide 2005 2004 % chg By brand 2005 2004 % chg Sales ...... $74,204 $71,347 4.0 Smirnoff ...... 36,157 28,828 25.4 Earnings ...... 6,952 1,982 250.8 Jose Cuervo ...... 21,499 15,424 39.4 SPONSORED BY 34 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) BFG Communications, Stamford, Conn. Kevin Meany, pres. — By brand 2005 2004 % chg sls promo, Baileys, Black Haus, Captain Morgan, Goldschlager, Diageo ...... 20,110 22,678 -11.3 Parrot Bay, Rumple Minze, Zwack. Captain Morgan ...... 14,495 16,999 -14.7 Colangelo Synergy Marketing, Darien, Conn. Tom Lynch, VP. — Guinness ...... 11,881 17,676 -32.8 promo mktg, Bushmills, Ciroq, Diageo’s Classic Malt Scotch Sales & earnings ($ in millions) Selection, Don Julio, Guinness, Harp’s, Johnnie Walker, Smirnoff, Worldwide 2005 2004 % chg Jose Cuervo, Red Stripe, Smirnoff Flavored Malt Beverages, Sales ...... $16,620 $16,351 1.6 Smithwick’s, Tanqueray. Earnings ...... 2,492 2,560 -2.7 Spike DDB, New York. Dana Wade, pres. — multicultural adv, North America 2005 2004 % chg Tanqueray. Sales ...... 5,207 4,967 4.8 US Concepts, New York. Rachelle McDonough, exec VP. — on Operating profit ...... 1,410 1,251 12.7 premise activation, all brands. Winglatino, New York. Ada Mercier, sr act exec. — Hispanic Headquarters adv, integrated mktg comms, Buchanan’s, Captain Morgan, Crown Diageo/8 Henrietta Place, London, United Kingdom WIM 9AG / Royal, Don Julio, Jose Cuervo, Johnnie Walker, Smirnoff. Phone: 44-171-927-5200.

Diageo/6 Landmark Sq., Stamford, Conn. 06901/Phone: (203) 359- 7 Walt Disney Corp 7100. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Personnel, brands, agencies Magazine ...... $142,671 $138,052 3.3 Corporate: Lord James Blyth of Rowington, chmn; Paul Walsh, Sunday magazine ...... 23,474 20,740 13.2 CEO; Rob Malcolm, pres-global mktg, sls & innovation. BtoB magazine ...... 19,371 23,973 -19.2 Leo Burnett Worldwide, Chicago. Jim Wisman, exec VP & Local magazine ...... 541 429 26.0 account dir. — new prods. Spanish-language magazine . . . . .322 189 70.1 VML, Kansas City, Mo. Jon Cook, acct dir. — interactive mktg. Newspaper ...... 168,007 201,658 -16.7 National newspaper ...... 48,440 54,117 -10.5 Diageo North America: 6 Landmark Sq., Stamford, Conn. Spanish-language newspaper . .1,730 2,450 -29.4 06901/Phone: (203) 229- 2100. Ivan Menezes, pres & CEO; Debra FSI ...... 1,715 256 569.1 Kelly-Ennis, exec VP-cons strategy & mktg. Network TV ...... 322,269 417,558 -22.8 Arnell Group, New York. Miles Kellam, acct dir. — Jose Cuervo. Spot TV ...... 113,523 132,589 -14.4 Bartle Bogle Hegarty, New York. Andrew Nathan, acct dir- Syndicated TV ...... 40,352 42,109 -4.2 Smirnoff Ice; Erin Riley, acct dir-Johnnie Walker; Sarah Cable TV network ...... 202,243 194,557 4.0 Thompson, head-acct mgmt, Bailey’s. — Bailey’s, Johnnie Walker, Spanish-language TV ...... 35,999 29,105 23.7 Smirnoff Ice. Network radio ...... 13,419 13,312 0.8 Butler, Shine, Stern & Partners, Sausalito, Calif. Mollie Allick, National spot radio ...... 46,017 34,589 33.0 acct super. — Barton & Guestier, Beaulieu Vineyards, Sterling Local radio ...... 96,460 94,427 2.2 Vineyards. Outdoor ...... 46,020 39,659 16.0 BBDO Worldwide, New York. Rob Rawley, exec VP & regional Internet ...... 90,277 53,259 69.5 acct dir. — Guinness, Harp’s, Red Stripe, Smithwicks. Measured media ...... 1,412,850 1,493,029 -5.4 865,940 915,083 -5.4 Grey Worldwide, New York. Tim Nicholls, exec VP & acct Unmeasured media ...... 2,278,790 2,408,112 -5.4 mgmt. — Captain Morgan, Crown Royal Canadian Whiskey, Total ...... Parrot Bay, 7, Tanqueray, VO Canadian Whiskey. By brand 2005 2004 % chg 354,020 501,072 -29.3 JWT, New York. Sophie Kelly, global bus dir. — Smirnoff Blue movies ...... Disney video ...... 241,865 314,377 -23.1 Label, Smirnoff Norsk, Smirnoff Penka, Smirnoff Red Label, Disney ...... 225,523 186,669 20.8 Smirnoff Signatures, Smirnoff Twist, Smirnoff Black Label. ABC ...... 199,483 158,676 25.7 Manhattan Marketing Ensemble, New York. Emily Stern, sr acct movies ...... 195,416 170,546 14.6 exec. — Guinness Extra Stout. ESPN ...... 97,958 73,734 32.9 MediaCom, New York. Jon Dobbin, sr VP & grp dir. — media Mundo de Ingles ...... 15,574 6,722 131.7 svcs, BV Wines, Baileys, Captain Morgan, Ciroc, Crown Royal, Disney-owned TV stations . . . .15,364 15,123 1.6 Don Julio, Goldschlager, Guinness, Johnnie Walker, Jose Cuervo, Parrot Bay, Red Stripe, Seagram’s 7, Smirnoff Portfolio, Talisker, Sales & earnings ($ in millions) Tanqueray, VO. Worldwide 2005 2004 % chg AtmosphereBBDO, New York. Andreas Combuechen, CEO & Sales ...... $31,944 $30,752 3.9 chief creative officer. — interactive mktg, Red Stripe Beer. Earnings ...... 2,533 2,345 8.0 SPONSORED BY 35 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) Wieden & Kennedy, New York. Kevin Porter, media dir. — North America 2005 2004 % chg ABC Daytime, media svcs-ABC Entertainment, media buying- Sales ...... 24,806 24,012 3.3 ABC News. Operating Income ...... 3,512 2,934 19.7 Division sales 2005 2004 % chg ABC Cable Networks Group: 3800 W. Alameda, Burbank, Media networks ...... 13,207 11,778 12.1 Calif. 91505/Phone: (818) 569-7500. , co-chmn Parks & resorts ...... 9,023 7,750 16.4 Disney Media Networks & pres-Disney-ABC Television Studio entertainment ...... 7,857 8,713 -9.8 Group; , pres- Worldwide; Gary Consumer products ...... 2,127 2,511 -15.3 Marsh, pres-entertainment, Disney Channel Worldwide; Paul Lee, pres-ABC Family; Brian Frons, pres-daytime, Disney-ABC Television Group; Deborah Blackwell, exec VP & gm- Headquarters SOAPnet; Eleo Hensleigh, chief mktg officer & exec VP-mktg, Walt Disney Corp/500 S. Buena Vista St., Burbank, Calif. brand strategies-Disney-ABC Television Group; Adam 91521/Phone: (818) 560-1000. Sanderson, sr VP-brand mktg; John Rood, sr VP-brand mktg, ABC Family; Matthew Palmer, sr VP mktg-Disney Channel; Notes Sherri York, VP mktg-SOAPnet; Heidi Lobel, sr VP-network Walt Disney Corp. bought for $7.4 billion in May 2006. sls-ABC Daytime & SOAPnet; Tricia Wilber, sr VP-adv sls & Ad spending for Pixar is included in Disney totals. Robert Iger promo; Laura Nathanson, exec VP-natl sls; Patti McTeague, was named CEO in mid-March 2005, when VP-kids comms, Disney-ABC Television Group. steps down a year ahead of schedule. Disney split with Wieden & Kennedy, New York. Kevin Porter, media dir. — Miramax Films’ co-founders Bob and Harvey Weinstein in ABC Family early 2005, and retained the studio which is in Disney ad OMD Worldwide, Los Angeles. Susie Vye, acct exec. — media spending in this report. svcs, ABC Family.

Personnel, brands, agencies ABC Radio: 13725 Montfort Dr., Dallas, Texas 75240/Phone: (972) Corporate: Robert A. Iger, CEO. 991-9200. Jean Paul Colaco, pres-; John Hare, pres; Leo Burnett Worldwide, Chicago. Mark Burgess, sr VP & acct dir. Darryl Brown, exec VP & gm-ABC Radio Networks; Jim Robinson, pres-ABC Radio Networks. Starcom USA, Los Angeles. Kathy Ring, exec VP & grp client In-house. — media svcs. leader. — media svcs. Buena Vista Television: 500 S. Buena Vista St., Burbank, Calif. A&E Television Networks (joint venture of ABC, Hearst & 91521/Phone: (818) 560-1000. Sal Sardo, exec VP-mktg; Sandra NBC): 235 E. 45th St., New York, N.Y. 10017/Phone: (212) 210-1400. Brewer, VP-affiliate relations & media; Blake Bryant, VP-creative Abbe Raven, pres & CEO; Lori Peterzell, VP-adv; Robert svcs; Kim Harbin, VP-publicity; Jennie Born, VP-natl promo; DeBitetto, exec VP & gm. Howard Levy, exec VP-adv sls; Norman Lesser, sr VP-advertiser sls, Pere Partnership, New York. Steve Keltz, sr VP-client svcs. New York; Irv Schulman, sr VP-advertiser sls, New York; Stacey Horizon Media, New York. Ruby Gottlieb, sr VP & dir-plng, Larson, acct exec-New York; Megan McTeirnan, acct exec- New affiliated media svcs; Greg Fein, acct super; Erica Hunter, sr VP & York; Jim Engleman, sr VP-advertiser sls, Chicago; Billie Christie, acct grp head; Eric Blankfein, VP & dir-media plng. — media svcs. natl promo; Steve Calandra, VP-advertiser sls, rsch & mktg. In-house. Howard Levy, exec VP-adv sls; Stacey Larson, acct ABC: 77 W. 66th St., New York, N.Y., 10023 Phone: (212) 456- exec-New York; Megan McTeirnan, acct exec-New York; Jim 7777 /500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) Engleman, sr VP-adv sls, Chicago; Jenny Born, VP-natl promo; 623-3200. Anne Sweeney, co-chmn Disney Media Networks & Steve Calandra, VP-adv sls, rsch & mktg. — Buena Vista Television. pres-ABC Entertainment, Los Angeles; Stephen McPherson, : 500 S. Buena Vista St., Burbank, pres-ABC Entertainment; Alex Wallau, pres-opers & admin Calif. 91521/Phone: (818) 560-1000. Andy Mooney, chmn-Disney ABC Entertainment; Mike Benson, sr VP-mktg ABC cons prods; Russell Hampton, Jr., sr VP & gm- Co.; Entertainment; Marla Provencio, sr VP-mktg, ABC Graham Hopper, sr VP & gm-Buena Vista Games; Jessica Dunne, Entertainment; Mike Shaw, pres-sls & mktg; Dan Longest, sr exec VP-Global Toys; Harry Dolman, exec VP-Global Hardlines; VP-integrated mktg & promo; Cynthia Vannoy, VP-adv & Jim Calhoun, exec VP-Global Apparel. promo; Alan Ives, VP & creative dir-adv & promo. No agency. BLT & Associates, Los Angeles. Clive Baillie, pres & CEO; Andi Delott, acct dir. — print creative, ABC Entertainment. Disney Destinations: 500 S. Buena Vista St., Burbank, Calif. Dcode, New York. Jonathan Paley, mg dir; Matt Steinwald, art 91521/Phone: (407) 824-2222. , chmn; Michael dir & acct super; J.P. Allas, acct exec. — ABC Sports. Mendenhall, exec VP-global mktg; Marty Mullen, sr VP-global J. Brown, Stamford, Conn. Sarah Davis, acct exec. — ABC News. mktg, adv, creative & media. SPONSORED BY 36 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Leo Burnett Worldwide, Chicago. Mark Burgess, sr VP & acct VP-mktg & creative print svcs; Donald Evans, VP-mktg & promo; dir. — Disney entertainment & resorts. Buena Vista Home Entertainment: Robert Chapek, pres; Patrick Starcom IP, Chicago. Rob Davis, sr VP & dir. — media svcs. Fitzgerald, exec VP-sls & distribution; Gordon Ho, exec VP-brand Arc Worldwide, Chicago. Ben Gladstone, VP & acct dir. — mktg; Andy Siditsky, sr VP-ww mktg svcs & DVD production; direct response TV & print, email & direct mail campaigns & Lori MacPherson, sr VP-brand mktg; Jim Bowman, VP-rsch; interactive branding, Walt Disney Parks & Resorts. Buena Vista Home Entertainment International: Mark Zoradi, Mcgarrybowen, New York. Gordon Brown, chief creative offi- pres; Dennis Maguire, pres; Ludo Cremers, sr VP-mktg & bus cer. — creative. devel; Walt : Chris Montan, pres; Buena Vista In-house: Yellow Shoes. Jeff Larson, VP-global adv & creative. Music Group: Bob Cavallo, chmn; David Agnew, exec VP & gm; — creative. Robert Marick, sr VP & gm-; Abbey Konowitch, sr VP & gm-; Randy Goodman, ESPN: 77 W. 66th St., New York, NY 10023/Phone: (212) 456-7777. pres-Lyric Street Records; Buena Vista Theatrical Group: Thomas George Bodenheimer, pres ESPN and ABC Sports; Lacey, Schumacher, pres; Heather Epple, exec VP-mktg Disney Theatrical sr VP-mktg; Aaron Taylor, VP-sports mktg; Sharon Otterman, Productions, London; Andrew Flatt, VP-mktg Disney Theatrical VP-brand devel; Moira Davis, VP-media & synergy. Productions, New York; Miramax: Daniel Battsek, pres; Jason Concept Farm, New York. Griffin Stenger, co-creative dir; Gregg Cassidy, exec VP-mktg; Emily Bear, exec VP-publicity; Walt Wasiak, co-creative dir. — ESPN. Disney Feature Animation: John Lasseter, chief operating officer; Ground Zero, Los Angeles. Jim Smith, mg ptnr; Court Crandall, Ed Catmull, pres; Pixar Animation: John Lasseter, chief operating creative ptrn. — ESPN. officer; Ed Catmull, pres. Wieden & Kennedy, New York. Rich Weinstein, acct dir. — Allied Advertising Agency, Boston. Gerald Feldman, pres. — media svcs, ESPN. media buying, Buena Vista Motion Pictures. Serino Coyne, New York. Nancy Coyne, CEO. — Disney Hyperion Publishing: 77 W. 66th St., 11th Fl., New York, N.Y. Theatrical Productions. 10023/Phone: (212) 456-7777. Bob Miller, pres; Ellen Archer, pub- Moroch Partners, Dallas. Thomas F. Moroch, chmn; Patrick lisher; Jane Comins, assoc publisher; Jessica Wiener, asst dir-adv Kempf, CEO. — media svcs, Buena Vista Motion Pictures, & promo; Children’s Books: Jennifer Jankowski, creative dir. Miramax. Spier NY/Lord Group, New York. Kim Hadney, mgmt super; Nemer Fieger, Minneapolis. James Fieger, pres & CEO. — media Lori McCarthy, sr acct exec. — Hyperion. buying, Buena Vista Motion Pictures. MK Advertising, New York. Michael Yuen, creative dir; Jessica Palisades Media Group, Santa Monica, Calif. Roger A. Schaffner, Michaud, acct dir. — Hyperion. pres. — media buying, Miramax. Solomon Friedman Advertising, Bloomfield Hills, Mich. Dean Lifetime Entertainment Services (joint venture of Walt Disney A. Friedman, pres. — media svcs. & Hearst): 309 W. 49th St., New York, N.Y. 10019/Phone: (212) 424- Starcom USA, Los Angeles. Kathy Ring, exec VP & grp client 7000. Betty Cohen, pres & CEO; Lynn Picard, exec VP & gm; leader. — media svcs. Martha Pease, exec VP & gm; Gerry Logue, sr VP & exec cre- ative dir; Catherine Moran, VP-mktg. In-house. 71 Doctor’s Associates Walt Disney Internet Group: 500 S. Buena Vista St., Burbank, U.S. ad spending ($ in thousands) Calif. 91521/Phone: (818) 623-3200. Steve Wadsworth, pres; Paul By media 2005 2004 % chg Yanover, exec VP & mg dir-Disney Online; Brad Davis, VP-adv Magazine ...... $8,227 $5,581 47.4 sls & mktg; Robert Gonsalves, VP-production opers, Disney BtoB magazine ...... 20 13 47.7 Online; Steve Parkis, VP-premium prods; Dan Sherlock, VP- Local magazine ...... 13 NA NA Movies.com; Emily Smith, mktg dir-FamilyFun.com; Jodie Newspaper ...... 372 560 -33.7 Resnick, agency svcs. National newspaper ...... NA 782 NA In-house. Spanish-language newspaper . . . . .12 32 -62.0 FSI ...... 805 1,116 -27.9 Walt Disney Studios: 500 S. Buena Vista St., Burbank, Calif. Network TV ...... 130,427 140,371 -7.1 91521/Phone: (818) 560-1000. , chmn; Alan Bergman, Spot TV ...... 89,966 93,295 -3.6 pres; Oren Aviv, pres & chief creative officer-mktg; Walt Disney Syndicated TV ...... 33,539 26,647 25.9 Motion Pictures Group: Nina Jacobson, pres; Buena Vista Pictures Cable TV network ...... 33,076 26,947 22.7 Marketing: Oren Aviv, pres; Brett Dicker, exec VP; Kristy Spanish-language TV ...... 5,462 6,582 -17.0 Frudenfeld, sr VP-media; John Sabel, sr VP-creative print svcs; Network radio ...... 2,424 250 869.8 Dennis Rice, sr VP-publicity; Buena Vista International: Mark National spot radio ...... 1,134 1,600 -29.1 Zoradi, pres; Nic Crawley, sr VP-mktg; Teri Meyer, sr VP-public- Local radio ...... 14,255 14,157 0.7 ity; Ticole Richards, VP-mktg & creative film svcs; Mari Gastineau, Outdoor ...... 4,010 3,737 7.3 SPONSORED BY 37 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) U.S. ad spending ($ in thousands) By media 2005 2004 % chg By media 2005 2004 % chg Internet ...... 2,375 3,962 -40.1 Spanish-language newspaper . .2,191 2,501 -12.4 Measured media ...... 326,115 325,631 0.1 Network TV ...... 5,751 5,611 2.5 Unmeasured media ...... 160,624 160,386 0.1 Spot TV ...... 178,718 186,681 -4.3 Total ...... 486,738 486,017 .1 Syndicated TV ...... 9,732 10,823 -10.1 By brand 2005 2004 % chg Cable TV network ...... 9,699 2,193 342.2 325,308 324,515 0.2 Subway ...... National spot radio ...... 13,900 15,980 -13.0 Local radio ...... 60,173 69,894 -13.9 Sales & earnings ($ in millions) Outdoor ...... 2,652 2,873 -7.7 Worldwide (systemwide) 2005 2004 % chg Internet ...... 2,803 17,388 -83.9 Sales ...... $9,050 NA NA Measured media ...... 1,206,267 1,291,569 -6.6 U.S. (systemwide) 2005 2004 % chg Unmeasured media ...... 247,067 264,538 -6.6 Sales ...... 7,170 6,270 14.4 Total ...... 1,453,334 1,556,107 -6.6 By brand 2005 2004 % chg Headquarters Macy’s ...... 553,571 473,749 16.8 Doctor’s Associates/325 Bic Dr., Milford, Conn. 06460/Phone: (203) Robinson’s May* ...... 102,700 122,522 -16.2 877-4281. Foley’s* ...... 89,074 111,312 -20.0 86,970 84,432 3.0 Notes Bloomingdales ...... 64,077 65,037 -1.5 Financial returns for Doctor’s Associates are from Technomic and Marshall Field’s* ...... 50,736 60,034 -15.5 are systemwide. Lord & Taylor ...... Hecht’s* ...... 50,452 65,511 -23.0 Personnel, brands, agencies Filene’s* ...... 45,105 53,216 -15.2 Corporate: Peter Buck, chmn; Frederick DeLuca, pres & CEO; David’s Bridal ...... 35,858 40,225 -10.9 Bill Schettini, chief mktg officer; Mildred Shinn, VP. Kaufmann’s* ...... 35,578 41,539 -14.3 Strawbridges* ...... 21,603 21,949 -1.6 Subway Franchisee Advertising Fund Trust: 325 Bic Dr., Milford, May Co.* ...... 12,924 6,543 97.5 Conn. 06460/Phone: (203)877-4281. Rick Sender, chmn; Tom Famous Barr* ...... 10,746 12,333 -12.9 Seddon, CEO & pres; Tony Pace, chief mktg officer; Ted Wirth, Meier & Frank* ...... 10,571 17,387 -39.2 creative svcs dir. *Former units of May Department Stores. MMB, Boston. Joe McCarthy, CEO; Fred Bertino, pres & cre- ative dir; Jamie Mambro, creative dir. — Subway. Sales & earnings ($ in millions) MediaCom, New York. Michele Krumper, sr VP, grp dir. — U.S. & Worldwide 2005 2004 % chg media svcs. Sales ...... $22,390 $15,630 43.3 La Comunidad, Miami. Gary Bassel, pres; Jose Molla, creative Earnings ...... 1,406 689 104.1 dir; Caroline Wu, acct super. — Hispanic adv. Ryan Partnership, Westport, Conn. Paul Kramer, pres; Headquarters Paulina Connolly, VP-creative svcs; Lydia Kennedy, sr prog Federated Department Stores/7 W. Seventh St., Cincinnati, Ohio mgr. — merchandising. 45202/Phone: (513) 579-7000.

Notes 23 Federated Department Federated bought May Department Stores in the third quar- ter of 2005 for $17 billion, a figure including the assumption Stores of $6 billion in debt. This September, the company will U.S. ad spending ($ in thousands) rename all former May department stores—including By media 2005 2004 % chg Hecht’s, Strawbridge’s, Filene’s, Marshall Field’s, and Magazine ...... $85,410 $67,011 27.5 Robinson’s—as Macy’s stores. Federated is planning to sell Sunday magazine ...... 2,375 2,481 -4.3 the David’s Bridal division as well as Lord & Taylor. BtoB magazine ...... 543 295 84.1 Federated ad spending includes all of May Department Local magazine ...... 2,765 2,807 -1.5 Stores for both years. Spanish-language magazine . . . . .180 101 77.8 Newspaper ...... 766,489 843,598 -9.1 Personnel, brands, agencies National newspaper ...... 62,886 61,333 2.5 Corporate: Terry Lundgren, chmn, pres & CEO. SPONSORED BY 38 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Bloomingdale’s: 1000 Third Ave., New York, N.Y. 10022/Phone: Macy’s Northwest: Third Ave. & Pine St., Seattle, Wash. (212) 705-2000. Michael Gould, chmn & CEO; John Funck, sr VP- 98181/Phone: (206) 344-2121. Dan Edelman, chmn & CEO; Jeffrey creative. Gennette, chmn; Jack Arndt, sr VP-mktg & sls promo; Val Walser, In-house. VP-adv prods & opers. In-house. David’s Bridal/After Hours/Priscilla of Boston: 1001 Starcom USA, Chicago. Steven Fueling, chief mktg officer. — Washington St., Conshohocken, Pa. 19428/Phone: (610) 943-5000. media svcs. Robert D. Huth, pres & CEO. In-house. Macy’s West: 50 O’Farrell St., San Francisco, Calif. 94120/Phone: (415) 397-3333. Robert Mettler, pres & chmn; Daniel Edelman, pres; Sheila Lord & Taylor: 424 Fifth Ave., New York, N.Y. 10018/Phone: (212) Field, sr VP-mktg & sls promo; Jane McGinnis, VP-adv finance; Sally 391-3344. Jane Elfers, pres. Cohen, VP-sls promo; Stacey Osborn, VP-adv & promo. In-house. In-house. Starcom USA, Chicago. Steven Fueling, chief mktg officer. — Macy’s Central: 223 Perimeter Center Pkwy., Atlanta, Ga. media svcs. 30346/Phone: (770) 913-4000. Edwin Holman, chmn & CEO; Andrew Pickman, pres; Michael Krauter, pres & chief merch offi- cer; Diann Mahood, exec VP-mktg; Steve Weinbaum, dir-adv 6 Ford Motor Co. plng; Robin Gagnon, VP-strategic mktg; Karen Martin, div VP- adv; Steven Cohen, div VP & dir-creative. U.S. ad spending ($ in thousands) In-house. By media 2005 2004 % chg $323,824 $363,099 -10.8 Starcom USA, Chicago. Steven Fueling, chief mktg officer. — Magazine ...... 5,367 11,237 -52.2 media svcs. Sunday magazine ...... BtoB magazine ...... 6,765 6,770 -0.1 564 1,016 -44.5 Macy’s East: 151 W. 34th St., New York, N.Y. 10001/Phone: (212) Local magazine ...... 2,431 4,460 -45.5 695-4400. Ronald Klein, chmn & CEO; James Gray, pres & chief Spanish-language magazine . . . . 122,170 105,830 15.4 operating officer; Martine Reardon, exec VP-mktg. Newspaper ...... 66,780 45,920 45.4 In-house. National newspaper ...... 1,105 1,220 -9.5 Starcom USA, Chicago. Steven Fueling, chief mktg officer. — Spanish-language newspaper . . 461,709 479,506 -3.7 media svcs. Network TV ...... Spot TV ...... 241,803 285,053 -15.2 41,753 13,370 212.3 Macy’s : 22 E. Flagler St., Miami, Fla. 33131/Phone: (305) Syndicated TV ...... 835-5151. Julie Grenier, chmn; Nirmal Tripathy, pres; J. David Cable TV network ...... 142,374 106,183 34.1 Scheiner, vice chmn & dir-stores; Lisa Kauffman, sr VP-mktg; Spanish-language TV ...... 34,846 27,766 25.5 Gilbert Lorenzo, VP-adv. Network radio ...... 14,074 20,245 -30.5 In-house. National spot radio ...... 6,095 4,793 27.2 Starcom USA, Chicago. Steven Fueling, chief mktg officer. — Local radio ...... 22,351 21,291 5.0 media svcs. Outdoor ...... 19,391 16,855 15.0 Internet ...... 55,016 45,534 20.8 Macy’s Home Store: 151 W. 34th St., New York, N.Y. Yellow Pages ...... 14,527 13,963 4.0 10001/Phone: (212) 695-4400. Timothy Adams, chmn; Michael Measured media ...... 1,582,943 1,574,109 0.6 Osborn, pres; Susan Mesec, sr VP-mktg. Unmeasured media ...... 815,455 810,904 0.6 In-house. Total ...... 2,398,399 2,385,013 .6 Starcom USA, Chicago. Steven Fueling, chief mktg officer. — By brand 2005 2004 % chg media svcs. Ford ...... 984,623 954,414 3.2 Mercury ...... 165,079 141,766 16.4 Macy’s Midwest: 611 Olive St., St. Louis, Mo. 63101/Phone: (314) Lincoln ...... 110,687 98,836 12.0 342-6300. William McNamara, chmn; Brian Keck, pres; John Land Rover ...... 109,832 73,882 48.7 Harper, vice chmn & dir-stores; Laura Rutenis, sls promo dir; Jaguar ...... 75,751 100,876 -24.9 Mike Albrecht, sr VP-sls promo. Volvo ...... 70,665 72,711 -2.8 In-house. Lincoln Mercury ...... 24,469 92,518 -73.6 Quality Care ...... 17,643 14,156 24.6 Macy’s North: 700 Nicollet Mall, Minneapolis, Minn. 55402/Phone: (612) 375-2200. Frank Guzetta, chmn; Robert Soroka, Sales & earnings ($ in millions) pres; Michelle Mesenburg, exec VP-special events, publicity & Worldwide 2005 2004 % chg PR; Bernice Clark, VP-market plng. Sales ...... $177,089 $171,646 3.2 In-house. Earnings ...... 2,024 3,487 -42.0 SPONSORED BY 39 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) Ford/Lincoln Mercury; John Felice, Ford genl mktg mgr; U.S. 2005 2004 % chg Benjamin L. Poore, truck mktg mgr; Bradley Brownell, car mktg Sales ...... 96,764 100,208 -3.4 mgr; Barry Redler, SUV mktg mgr; Mary Lou Quesnell, brand U.S. income before taxes ...... 848 3,099 -72.6 DNA dir. Division sales 2005 2004 % chg JWT, Detroit. George Rogers, U.S. acct dir; Tom Cordner, ww Automotive ...... 153,503 147,128 4.3 exec creative dir. — Ford vehicles. Financial Services ...... 23,586 24,518 -3.8 Ford Motor Media, Detroit. Kevin Brown, mg dir. — media buying. UniWorld Group, Detroit. Chuck Morrison, exec VP & gm- Headquarters automotive; James Malone, grp acct dir. — African-American & Ford Motor Co./World Headquarters, One American Rd., urban strategy, adv, direct & relationship mktg, events & promo, Dearborn, Mich. 48126/Phone: (313) 322-3000. media, brand integration, prod placement, interactive. Zubi Advertising Services, Coral Gables, Fla. Joe Zubizarreta, Notes chief operating officer; Tim Swies, exec VP. — Hispanic adv & Ford sold Hertz Corp. to a consortium of private equity firms for media buying. $5.6 billion in December 2005. Hertz ad spending was eliminated from the Ford total by Ad Age for two consecutive years. Jaguar North America: One Premier Pl., Irvine, Calif. 92618/Phone: (949) 341-5800. Mike O’Driscoll, pres; CJ (Connell) Personnel, brands, agencies O’Donnell, exec VP-sls & mktg; Campbell MacArthur, VP-cus- Corporate: William Clay Ford, Jr., chmn & CEO; James J. Padilla, tomer svc; Craig Samara, VP-franchising; Tim Watson, VP- pres & chief operating officer; Mark Fields, exec VP & pres- comms. Americas; Anne Stevens, exec VP & chief operating officer; Euro RSCG Worldwide, New York. Dan McLoughlin, grp acct Francisco Codina, grp VP-N. Amer. mktg, sls & svc. dir. — Jaguar. Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & mg Ford Motor Media, Detroit. Kevin Brown, mg dir. — media buying. dir. — Ford Motor Co corporate adv. Mediaedge:cia, Irvine, Calif. Charles Courtier, exec chmn ww; Y&R, Detroit. Paul Venn, mg ptnr. — Ford Motor Credit. Jennifer Reece, mg ptnr. — media svcs. Ford Motor Media, Detroit. Kevin Brown, mg dir. — media buying. Global Beach, Irvine, Calif. Matt Passey, acct dir. — interactive PanCom International, Los Angeles. Young M. Kim, chmn & mktg. CEO. — Asian-American adv. UniWorld Group, Irvine, Calif. Chuck Morrison, exec VP & UniWorld Group, Detroit. Chuck Morrison, exec VP & gm- gm-automotive. — African-American & urban strategy adv, direct automotive; Rick Bates, grp acct dir. — African-American & & relationship mktg, events & promo, media, brand integration, urban adv, promo & media svcs, African-American, multicultur- prod placement, interactive. al diversity strategy adv, direct & relationship mktg, events, Witeck Combs & Prime Access, Washington. Wesley Combs, promo, media & interactive. pres. — gay, lesbian, bisexual & transgendered mktg. Zubi Advertising Services, Coral Gables, Fla. Joe Zubizarreta, Wunderman, Irvine, Calif. Dan Olson, VP & mg dir. — direct chief operating officer; Tim Swies, exec VP. — Hispanic adv & mktg. media buying. Land Rover North America: One Premier Place, Irvine, Calif. Aston Martin North America: One Premier Place, Irvine, Calif. 92618/Phone: (949) 341-6100. Mike O’Driscoll, pres; Richard Beattie, 92618-2922/Phone: (949) 341-6256. John Walton, VP & gm; Jessica exec VP-sls & mktg; Pat Ward, VP-retail; Campbell MacArthur, Casillo, mktg mgr. VP-customer svc; Sally Eastwood, VP-mktg; Craig Samara, VP- S3, Boonton, N.J. Denise Soltys, pres & acct dir. — Aston franchising; Tim Watson, VP- comms. Martin. Y&R, Irvine, Calif. Tom Steadman, brand team leader. — Land Mediaedge:cia, Detroit. Charles Courtier, exec chmn ww; Jack Rover. Valente, mg ptnr. — media svcs. Ford Motor Media, Detroit. Kevin Brown, mg dir. — media buying. Mediaedge:cia, Irvine, Calif. Charles Courtier, exec chmn ww; Ford Customer Service Division: Regent Court Bldg., 16800 Jennifer Reece, mg ptnr. — media svcs. Executive Plaza Dr., Dearborn, Mich. 48126/Phone: (313) 322-3000. A Team, Irvine, Calif. Andrew Cohen, CEO. — sls promo. Darryl Hazel, VP-Ford Motor Co. & pres-Ford Customer Service Bravo Group, Irvine, Calif. Zulema Arroyo, grp mg dir-Bravo Division. West. — Hispanic strategy & media plng. Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & mg UniWorld Group, Irvine, Calif. Chuck Morrison, exec VP & dir. — Quality Care parts & service. gm. — African-American strategy, events, PR, media. Ford Motor Media, Detroit. Kevin Brown, mg dir. — media buying. Witeck Combs & Prime Access, Washington. Wesley Combs, pres. — gay, lesbian, bisexual & transgendered mktg. Ford Division: Regent Court, 16800 Executive Plaza Dr., Zubi Advertising Services, Coral Gables, Fla. Joe Zubizarreta, Dearborn, Mich. 48126/Phone: (313) 322-3000. Al Giombetti, pres- chief operating officer; Tim Swies, exec VP. — Hispanic media Ford/Lincoln Mercury; Martin E. Collins, exec dir-mktg, buying. SPONSORED BY 40 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Lincoln Mercury: Regent Court Bldg., 16800 Executive Plaza Dr., U.S. ad spending ($ in thousands) Dearborn, Mich. 48126/Phone: (313) 322-3000. Al Giombetti, pres- By media 2005 2004 % chg Ford/Lincoln Mercury; Martin E. Collins, exec dir-mktg, Internet ...... 5,303 16,074 -67.0 Ford/Lincoln Mercury; Tom Grill, Lincoln brand mgr; Kim Irwin, Measured media ...... 323,723 410,217 -21.1 Mercury brand mgr. Unmeasured media ...... 176,622 122,745 43.9 Y&R, Irvine, Calif. Paul Venn, mg ptnr. — Lincoln, Mercury. Total ...... 500,345 532,961 -6.1 Ford Motor Media, Detroit. Kevin Brown, mg dir. — media buying. By brand 2005 2004 % chg Mediaedge:cia, Detroit. Charles Courtier, exec chmn ww; Jack ...... 176,067 196,566 -10.4 Valente, mg ptnr. — media svcs. Gap & Baby Gap ...... 106,810 166,624 -35.9 UniWorld Group, Detroit. Chuck Morrison, exec VP & gm- Banana Republic ...... 40,846 47,028 -13.1 automotive; Ed Boyd, grp acct dir. — African-American & urban strategy adv, direct & relationship mktg, events promo, media, Sales & earnings ($ in millions) brand integration, prod placement, interactive. Worldwide 2005 2004 % chg Zubi Advertising Services, Coral Gables, Fla. Joe Zubizarreta, Sales ...... $16,023 $16,267 -1.5 chief operating officer; Tim Swies, exec VP. — Hispanic adv & Earnings ...... 1,113 1,150 -3.2 media buying. North America 2005 2004 % chg Sales ...... 14,560 14,762 -1.4 Volvo Cars of North America: One Premier Place, Irvine, Calif. Division sales 2005 2004 % chg 92618/Phone: (949) 341-6500. Anne Belec, pres & CEO; Hans Old Navy ...... 6,856 6,747 1.6 Krondahl, exec VP-mktg; Linda Gangeri, natl adv mgr. Gap ...... 6,837 7,240 -5.6 Euro RSCG Worldwide, New York & Irvine, Calif. Alex Van Banana Republic ...... 2,301 2,269 1.4 Gestel, global brand dir. — Volvo. Other ...... 29 11 163.6 MPG, New York. Christopher O’Connor, sr VP & grp acct dir. — media svcs. Headquarters Mediaedge:cia, Detroit. Charles Courtier, exec chmn ww; Jack Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) Valente, mg ptnr. — media svcs. 952-4400. PanCom International, Los Angeles. Young M. Kim, pres & CEO. — Asian-American adv. Personnel, brands, agencies Witeck Combs & Prime Access, Washington. Wesley Combs, Corporate: Robert Fisher, chmn; , pres & CEO. pres. — Gay & lesbian mktg. UniWorld Group, Irvine, Calif. Chuck Morrison, exec VP & Banana Republic: 2 Folsom St., San Francisco, Calif. gm-automotive. — African-American media svcs. 94105/Phone: (650) 952-4400. Marka Hansen, pres; Jack Calhoun, Zubi Advertising Services, Coral Gables, Fla. Joe Zubizarreta, exec VP-mktg & non-apparel merchandising. chief operating officer; Tim Swies, exec VP. — Hispanic media In-house. — Banana Republic. buying. AR Media New York, New York. Raul Martinez, founder & cre- ative dir; Dianne Desroches, pres. — creative. PHD, San Francisco. Jeanne Selvester, exec VP & mg dir. — 68 Gap Inc. print media svcs. U.S. ad spending ($ in thousands) Forth & Towne: 675 Avenue of the Americas, New York, NY By media 2005 2004 % chg 10010/Phone: (212) 604-0020. Gary Muto, pres; Kimberly Grayson, Magazine ...... $91,433 $78,153 17.0 sr VP-mktg. Sunday magazine ...... 4,392 5,341 -17.8 In-house. — Forth & Towne. BtoB magazine ...... 28 138 -79.4 Local magazine ...... 479 24 NA Gap: 1 Harrison St., San Francisco, Calif. 94105/Phone: (415) 427- Newspaper ...... 6,280 8,434 -25.5 2000. , pres. National newspaper ...... 2,539 7,379 -65.6 In-house. — Gap, print media. Network TV ...... 106,681 175,070 -39.1 Laird & Partners, New York. Trey Laird, founder; Kathyrn Spot TV ...... 10,775 2,380 352.7 Burke, acct dir. Syndicated TV ...... 41,501 54,528 -23.9 PHD, New York. Steve Grubbs, CEO-N. Amer.; Harry Keeshan, Cable TV network ...... 32,359 37,407 -13.5 exec VP-natl bdcast. — TV buying. Spanish-language TV ...... NA 7,901 NA Carat, New York. — media plng. Network radio ...... 343 NA NA National spot radio ...... 7,725 5,237 47.5 Gap Inc. Direct: 2 Folsom St., San Francisco, Calif. 94105/Phone: Local radio ...... 6,939 5,598 24.0 (650) 952-4400. Toby Lenk, pres. Outdoor ...... 6,947 6,552 6.0 In-house. SPONSORED BY 41 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Old Navy: 2 Folsom St., San Francisco, Calif. 94105/Phone: (650) Division sales 2005 2004 % chg 952-4400. Jenny Ming, pres; Susan Wayne, exec VP-mktg. Infrastructure ...... 41,803 37,373 11.9 Deutsch, Los Angeles. Mike Sheldon, mg ptnr & gm. — Old Navy. Industrial ...... 32,631 30,722 6.2 Chandelier Creative, New York. Richard Christiansen, founder Commercial finance ...... 20,646 19,524 5.7 & creative dir; Amy Becker, Mg dir. — print creative, Old Navy. Consumer finance ...... 19,416 15,734 23.4 J.L. Media, Union, N.J. Rich Russo, dir-bdcast svcs. — radio buy- Healthcare ...... 15,153 13,456 12.6 ing, Old Navy. NBC Universal ...... 14,689 12,886 14.0 PHD, New York. Harry Keeshan, exec VP & dir-natl bdcast. — TV buying. Headquarters General Electric Co./3135 Easton Turnpike, Fairfield, Conn. 12 General Electric Co. 06828/Phone: (203) 373-2211. Notes U.S. ad spending ($ in thousands) General Electric boosted its share in MSNBC from 50% to 82% in By media 2005 2004 % chg December 2005, claiming the additional 32% from Microsoft Corp. Magazine ...... $108,586 $114,816 -5.4 GE plans to take over sole ownership in 2007. Sunday magazine ...... 7,858 2,253 248.9 BtoB magazine ...... 30,596 27,984 9.3 Personnel, brands, agencies Local magazine ...... 237 178 33.1 Corporate: Jeffrey R. Immelt, chmn & CEO; Dan Henson, chief Spanish-language magazine . . . . .164 90 83.0 mktg officer; Judy L. Hu, global exec dir-adv & branding. Newspaper ...... 156,087 134,331 16.2 National newspaper ...... 49,905 41,373 20.6 BBDO Worldwide, New York. Bill Power, exec VP & ww acct Spanish-language newspaper . .2,339 2,486 -5.9 dir; Elizabeth Daggett, sr VP & sr acct dir. — GE corporate adv, FSI ...... 851 1,098 -22.4 intl & Olympics. Network TV ...... 323,160 301,338 7.2 AtmosphereBBDO, New York. Andreas Combuechen, CEO & Spot TV ...... 52,522 51,723 1.5 chief creative officer; Michael Hudnall, acct dir. — interactive mktg. Syndicated TV ...... 30,308 24,990 21.3 VML, Kansas City, Mo. Jon Cook, mg ptnr. — interactive mktg. Cable TV network ...... 136,799 105,033 30.2 Spanish-language TV ...... 21,159 12,986 62.9 GE Consumer & Industrial: Appliance Park AP3-232, Louisville, Network radio ...... 8,294 10,644 -22.1 Ky. 40225/Phone: (502) 452-4311. James P. Campbell, pres & CEO; National spot radio ...... 38,004 36,320 4.6 Lynn S. Pendergrass, pres & CEO-Americas; Paul Klein, gm-brand Local radio ...... 89,635 73,236 22.4 & adv-cons & commercial lighting prods & major appliances. Outdoor ...... 33,100 23,910 38.4 BBDO Worldwide, New York. Bill Power, exec VP & ww acct Internet ...... 36,814 27,597 33.4 dir; Elizabeth Daggett, sr VP & sr acct dir. — GE. Yellow Pages ...... 4,500 4,500 0.0 OMD Worldwide, New York. Toni Racioppo, comms dir-New Measured media ...... 1,130,917 996,885 13.4 York; John Hunt, group dir-natl TV investment. — media svcs. Unmeasured media ...... 785,891 957,792 -17.9 Total ...... 1,916,808 1,954,677 -1.9 GE Consumer Finance: 1600 Summer St., Stamford, Conn. By brand 2005 2004 % chg 06905/Phone: (203) 357-4000. David R. Nissen, pres & CEO; Universal movies ...... 504,101 397,868 26.7 George Awad, sr VP-mktg. GE ...... 162,789 204,308 -20.3 No agency. Universal video ...... 142,797 105,851 34.9 116,540 91,678 27.1 NBC ...... NBC Universal: 30 Rockefeller Plaza, New York, N.Y. 74,302 62,806 18.3 Focus movies ...... 10112/Phone: (212) 664-4444. Robert C. Wright, vice chmn & exec 37,364 22,070 69.3 Rogue movies ...... officer-GE, chmn & CEO-NBC Universal; Beth Comstock, pres- Bravo ...... 18,095 20,009 -9.6 digital media & mktg devel-NBC Universal; Keith Turner, pres-sls MSNBC ...... 17,890 9,827 82.0 & mktg-NBC Universal; Alan Wurtzel, pres-TV rsch & media USA Cable TV ...... 17,183 26,280 -34.6 devel-NBC Universal; Ed O’Donnell, sr VP-mktg, NBC Universal; Universal Studio ...... 15,076 18,130 -16.8 , CEO-NBC Universal TV grp; John Miller, chief mktg Sci-Fi ...... 13,925 10,908 27.7 officer-NBC Universal TV grp; Vince Manze, pres & creative dir- Sales & earnings ($ in millions) NBC Agency; Ron Meyer, pres & chief operating officer-Universal Worldwide 2005 2004 % chg Studios; Eddie Egan, co-pres-mktg, ; Adam Sales ...... $149,702 $134,481 11.3 Fogelson, pres-mktg, Universal Pictures; Tom Williams, chmn & Earnings ...... 16,353 16,593 -1.4 CEO-Universal Parks & Resorts; Mark Mears, sr VP-sls & mktg, Americas 2005 2004 % chg Universal Studios Hollywood; Gretchen Hofmann, sr VP-sls & Sales ...... 89,887 82,148 9.4 mktg, Universal Studios Orlando. SPONSORED BY 42 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

DDB Worldwide Communications, Los Angeles. Rick Division sales 2005 2004 % chg Carpenter, pres-DDB Los Angeles. — Universal Pictures. U.S. retail ...... 7,779 7,763 0.2 In-house. — Bravo, NBC TV Network, Sci-Fi Channel, USA Bakeries & foodservice ...... 1,740 1,757 - 1.0 Network. International ...... 1,725 1,550 11.3 Terry Hines & Associates, Los Angeles. Tim Kraus, acct exec. — , Rogue Pictures. Headquarters OMD Worldwide, Los Angeles. Chris Geraci, dir. — media buy- General Mills/1 General Mills Blvd., Minneapolis, Minn. ing, bdcast buying, Universal Home Video, Univeral Pictures, 55426/Phone: (763) 764-2311. Universal Studios. Starlink, Chicago. Shelby Saville, sr VP & media dir. — interac- Personnel, brands, agencies tive mktg & media svcs, Bravo, CNBC, MSNBC, NBC TV Corporate: Stephen Sanger, chmn & CEO; Ken Powell, pres & Network, Sci-Fi Channel, USA Network. chief operating officer; Mark Addicks, chief mktg officer; Rick Hosfield, VP-adv; Doug Moore, VP-adv & branding.

Consumer Foods: 1 General Mills Blvd., Minneapolis, Minn. 39 General Mills 55426/Phone: (763) 764-2311. Peter Capell, sr VP & pres-Big G cere- als; John Machusick, sr VP & pres-bakeries & foodservice; Jim U.S. ad spending ($ in thousands) Murphy, sr VP-meals; Bob Waldron, sr VP-Yoplait & Colombo; By media 2005 2004 % chg Kim Nelson, VP & pres-Snacks Unlimited; Jeffrey Rotsch, sr VP- Magazine ...... $67,666 $46,842 44.5 sls; Ann Simonds, pres-baking prods; Juliana Chugg, sr VP & Sunday magazine ...... 5,644 5,925 -4.7 pres-Pillsbury USA; Ian Friendly, sr exec VP & chief operating BtoB magazine ...... 3,955 3,233 22.3 officer-U.S. retail; Christi Strauss, sr VP & CEO-Cereal Ptnrs ww; Spanish-language magazine . . . . .459 256 79.5 Chris O’Leary, exec VP & chief operating officer-General Mills Newspaper ...... 5,100 4,047 26.0 Intl; Marc Belton, exec VP-Small Planet & 8th Continent. National newspaper ...... 546 250 118.2 Campbell Mithun, Minneapolis. Mike Nelson, exec VP & glob- Spanish-language newspaper . . . . .17 15 13.8 al acct dir; Shawne Murphy Johnson, sr VP & grp mgmt super. 51,174 57,277 -10.7 FSI ...... — Betty Crocker Complete Meals, Betty Crocker Desserts, 88,303 139,196 -36.6 Network TV ...... Bisquick, Bowl Appetit, Bugles, Chex Cereal, Chex Mix, 155,225 213,155 -27.2 Spot TV ...... Cinnamon Toast , 8th Continent, French Toast Crunch, 95 467 -79.7 Syndicated TV ...... Frosted Mini Chex, Gardetto’s, , Hamburger 167,727 136,538 22.8 Cable TV network ...... Helper brands, Harmony Cereal, Honey Nut Chex, Lloyd’s BBQ 9,789 9,207 6.3 Spanish-language TV ...... prods, Milk N’ Cereal Bars, Nature Valley Cereal, Nature Valley 4,211 2,972 41.7 Network radio ...... granola bars, Pop Secret, Specialty Potatoes, Suddenly Salad, 259 1,305 -80.2 National spot radio ...... Sunrise cereal. 320 1,417 -77.4 Local radio ...... Saatchi & Saatchi, New York. Peter Hubbell, exec VP & gm- 346 203 70.5 Outdoor ...... GMI Worldwide. — Apple Cinnamon , Berry Burst 20,277 11,863 70.9 Internet ...... Cheerios, Cheerios, Cocoa Puffs, Columbo Yogurt, Cookie , Measured media ...... 581,112 634,168 -8.4 Country , Dunkaroos, Fiber One, Frosted Cheerios, Unmeasured media ...... 341,288 372,448 -8.4 Fruit by the Foot, Fruit Roll-Ups, GoGurt, Green Giant, Gushers, Total ...... 922,400 1,006,616 -8.4 Honey Nut Cheerios, Honey Nut Clusters, Kaboom, Kix, Lucky By brand 2005 2004 % chg Charms, Monster Cereals, MultiGrain Cheerios, Nouriche, General Mills ...... 277,895 269,279 3.2 Oatmeal Crisp, Progresso Soups, Old El Paso, Pillsbury Frozen Pillsbury ...... 64,689 73,134 -11.5 Baked Goods/Breakfast, Pillsbury Breads/Biscuits, Pillsbury Yoplait ...... 64,206 99,316 -35.4 Refrigerated Baked Goods, Reese’s Puffs, Total, Total Corn Flakes, Betty Crocker ...... 44,176 44,715 -1.2 Total , Totino’s Pizza & Snacks, , Trix yogurt, Progresso ...... 18,730 25,850 -27.5 , Yoplait, Yoplait Whips, Yumsters. Chex ...... 17,916 16,286 10.0 Schafer Condon Carter, Chicago. Mark Schafer, mg ptnr-creative. Nature Valley ...... 12,158 7,067 72.1 — Foodservice. Manning, Selvage & Lee, Minneapolis. Jennifer Schmit, VP. — Sales & earnings ($ in millions) media svcs & PR, Betty Crocker, Nature Valley, Old El Paso. Worldwide 2005 2004 % chg MRM Worldwide, Minneapolis. Diane Fittipaldi, VP & grp Sales ...... $11,244 $11,070 1.6 mgmt super. — media buying. Earnings ...... 1,240 1,055 17.5 Zenith Media USA, New York. Peggy Green, pres-bdcast; Becky U.S. 2005 2004 % chg Hom, sr VP & dir-Zenith GPE. — media svcs. Sales ...... 9,447 9,441 0.1 Burrell Communications Group, Chicago. Fay Ferguson, co-CEO; Earnings bef. income taxes . . . . .1,815 1,509 20.3 Karen Goodar, VP & acct mgmt dir. — African-American adv. SPONSORED BY 43 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Casanova Pendrill Publicidad, Costa Mesa, Calif. Guillermo Sales & earnings ($ in millions) Ceniceros, acct dir. — Hispanic adv, Cheerios, Honey Nut Worldwide 2005 2004 % chg Cheerios, Kix, Yoplait. Sales ...... $192,604 $193,517 -0.5 Publicis Dialog, New York. Bryan Russiano, sr VP & exec dir- Earnings ...... -10,567 2,804 NA interactive. — interactive mktg, Cheerios, Honey Nut Cheerios, U.S. 2005 2004 % chg Fiber One, Fruit By The Foot, Fruit Roll-ups, Gushers, Green Sales ...... 127,316 134,380 -5.3 Giant, Pillsbury Crescent, Pillsbury Freezer to Microwave, Division sales 2005 2004 % chg Pillsbury Pie Crusts, Pillsbury Ready to Bake Cookies, Total, Automotive & other ...... 158,221 161,545 -2.1 Totino’s, Yoplait. Financing ...... 34,383 31,972 7.5

Small Planet Foods: 719 Metcalf St., Sedro-Woolley, Wash. Headquarters 98284/Phone: (800) 624-4123. Maria Morgan, pres; Greg Thompson, General Motors Corp./300 , P.O. Box 300, mktg mgr. Detroit, Mich. 48265-2000/Phone: (313) 556-5000. Sterling Rice Group, Boulder, Colo. Sheila Rosen, sr acct dir. — Cascadian Farm, Muir Glen. Notes General Motors sold its 20% stake in Subaru of America’s Japanese parent, Fuji Heavy Industries, with 68 million of those shares going to Toyota Motor Corp. for $315 million and the rest offered 2 General Motors Corp. in Fuji’s open-market, buy-back program. The sale ended an U.S. ad spending ($ in thousands) alliance that started in 2000. GM also is selling a 51% interest in By media 2005 2004 % chg its General Motors Acceptance Corp. (GMAC) operation to a Magazine ...... $475,028 $477,369 -0.5 consortium of investors led by Cerberus Capital Management, a Sunday magazine ...... 5,099 7,435 -31.4 private investment firm. The company is expected to receive $14 BtoB magazine ...... 9,407 9,928 -5.2 billion over a three-year period in the divestiture. Additionally, Local magazine ...... 1,844 1,270 45.3 GM sold investments in Isuzu and Suzuki. The company is try- Spanish-language magazine . . . .6,439 6,317 1.9 ing to return to profitability. Newspaper ...... 481,888 399,156 20.7 National newspaper ...... 99,215 60,821 63.1 Personnel, brands, agencies Spanish-language newspaper . .2,784 1,826 52.4 Corporate: Rick Wagoner, chmn & CEO; Robert A. Lutz, vice Network TV ...... 848,970 753,544 12.7 chmn-global prod devel; Troy Clarke, pres-GM N. Amer.; Steven Spot TV ...... 341,316 444,572 -23.2 J. Harris, VP-comms; Mark LaNeve, VP-N. Amer. vehicle sls, svc Syndicated TV ...... 44,456 43,270 2.7 & mktg; Mike Jackson, VP-N. Amer. mktg & adv; John G. Cable TV network ...... 322,078 303,852 6.0 Middlebrook, VP-global sls, svc & mktg opers; Elizabeth Lazar, Spanish-language TV ...... 78,182 74,057 5.6 exec dir-adv & media opers; Larry Hice, exec dir-vehicle sls, svc Network radio ...... 40,849 45,195 -9.6 & mktg support; Bob Kraut, dir-GM brand adv; Steve Hill, exec National spot radio ...... 17,821 17,231 3.4 dir-retail & CRM; Mike Devereux, genl dir-CRM. Local radio ...... 65,793 44,355 48.3 McCann Erickson Worldwide, Detroit. Garry Neel, exec VP & Outdoor ...... 52,094 48,362 7.7 ww acct dir. — GM corporate adv. Internet ...... 110,480 66,119 67.1 Mullen, Wenham, Mass. Tom Jump, exec VP & mg ptnr. — GM Measured media ...... 3,003,741 2,804,678 7.1 Cardmember Svcs, GM Certified Used Vehicles. Unmeasured media ...... 1,349,507 1,260,073 7.1 GM Planworks, Detroit. Dennis Donlin, CEO & pres. — Total ...... 4,353,248 4,064,751 7.1 media svcs. By brand 2005 2004 % chg Starcom USA, Chicago. Jack Sullivan, sr VP & dir. — out-of- ...... 876,559 908,117 -3.5 home media buying, all brands. GM ...... 600,615 521,272 15.2 A Partnership, New York. Jeannie Yuen, pres & CEO. — Asian- GMC ...... 300,206 242,746 23.7 American adv. ...... 239,368 172,547 38.7 Accentmarketing, Coral Gables, Fla. Vicki Gaston, VP & grp ...... 226,591 242,039 -6.4 acct dir. — Hispanic adv & PR, GM Center of Expertise. Saturn ...... 189,843 221,515 -14.3 Campbell-Ewald, Warren, Mich. Tracie Reihm, exec VP & acct ...... 176,990 123,158 43.7 dir. — customer relationship mgmt. ...... 125,884 99,308 26.8 Carol H. Williams Advertising, Oakland, Calif. Carol H. OnStar ...... 95,673 88,876 7.6 Williams, pres & CEO. — African-American adv. Saab ...... 76,386 66,733 14.5 Digitas, Boston. Glenn Engler, exec VP & relationship leader. — ...... 68,604 89,492 -23.3 digital mktg, relationship mktg, GM Vehicle Showroom, GM.com, GMAC ...... 22,685 20,458 10.9 owners programs, onlygm.com, corp mktg, fleet & commercial. SPONSORED BY 44 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Manning, Selvage & Lee, Detroit. Frank Guglielmi, mg dir-Hass GM Planworks, Detroit. Dennis Donlin, CEO & pres. — MS&L. — divisional & prod comms. media svcs. Momentum Worldwide, Detroit. Pat Heffernan, mg dir. — sls Accentmarketing, Coral Gables, Fla. Maritere Llorente, VP & promo & event mktg. grp acct dir-natl; Joseph (Pepe) Machin, VP & grp acct dir-retail. — Hispanic adv, natl & retail. Buick-Pontiac-GMC: 100 Renaissance Center, Detroit, Mich. Deutsch, Los Angeles. Mike Sheldon, pres-Deutsch LA. — 48265-1000/Phone: (313) 556-5000. John Larson, gm, Buick-Pontiac- Motorsports, Major League Baseball. GMC; Chong-Ae Shah, brand devel dir, Buick-Pontiac-GMC & prod dir-Buick; Steve Shannon, gm-Buick; Brian Bowden, mktg General Motors Service & Parts Operations: 6200 Grand Pointe dir-Buick; Larry Peck, golf mktg mgr-Buick; Jill Putnam, adv mgr- Dr., Grand Blanc, Mich. 48439/Phone: (810) 606-2000. Douglas J. Buick; Heather Waszczenko, adv mgr-Buick; Mark-Hans Richer, Herberger, GMNA VP & gm. mktg dir-Pontiac; Dennis Maraone, prod dir-Pontiac; Dino Campbell-Ewald, Southfield, Mich. James P. Huchok, exec VP Bernacchi, adv mgr-Pontiac; Steve Rosenblum, mktg dir-GMC; & acct dir. — ACDelco. Craig Bierley, prod mgr-GMC; Lisa Grutta, adv mgr-GMC; Mary Leo Burnett Detroit, Troy, Mich. Skip Drayton, sr VP & acct dir. Kubitskey, adv mgr-GMC. — GM Parts, GM Goodwrench service, accessories, performance Leo Burnett Detroit, Troy, Mich. Chris Balicki, sr VP & grp acct parts. dir. — Pontiac. GM Planworks, Detroit. Dennis Donlin, CEO & pres. — Lowe Worldwide, New York. Jimmy Verrett, acct dir. — GMC. media svcs. McCann Erickson Worldwide, Birmingham, Mich. Garry Neel, Accentmarketing, Coral Gables, Fla. Ana Maria Montero, acct exec VP & ww acct dir. — Buick. dir. — Hispanic adv, ACDelco. GM Planworks, Detroit. Dennis Donlin, CEO & pres. — media svcs. GMAC: 200 Renaissance Center, Detroit, Mich. 48265- Accentmarketing, Coral Gables, Fla. Christy Roig, acct dir- 2000/Phone: (313) 556-5000. Eric A. Feldstein, chmn; William F. natl; Ivan Ferrando, VP & grp acct dir-retail. — Hispanic adv, Muir, pres & chmn-GMAC Insurance; Barbara Stokel, exec VP- natl & retail. N. Amer. Opers; Colleen Haesler, genl dir-N. Amer. Opers mktg Digitas, Boston. Glenn Engler, exec VP & relationship leader. — & adv. dir mktg, digital mktg, promo, retail mktg, Pontiac & GMC. Fitzgerald & Co., Atlanta. Lisa Galanti, mg dir; Pam Piligian, grp Momentum Worldwide, Detroit. Pat Heffernan, mg dir. — sls dir. — GMAC Insurance. promo & event mktg, Buick, Pontiac. Perich & Partners, Ann Arbor, Mich. Ernie Perich, owner. — GMAC. Cadillac Division: 100 Renaissance Center, Detroit, Mich. GMAC Residential Holdings: 100 Witmer Rd., P.O. Box 963, 48265/Phone: (313) 667-8678. James E. Taylor, mktg gm; John Horsham, Pa. 19044/Phone: (215) 682-1000. David Applegate, chief Howell, prod dir; Liz Vanzura, global mktg dir; Maureen operating officer; Richard Gillespie, exec VP & chief mktg officer. Bickford, natl adv mgr; Tom D’Angelo, field adv mgr; John Agencies assigned on a project basis. — Ditech.com, GMAC Gasloli, adv mgr. Bank, GMAC Global Relocation, GMAC Mortgage, GMAC Real Leo Burnett Detroit, Troy, Mich. Michael Wright, sr VP & acct Estate. dir. — Cadillac. Modernista!, Boston. Gary Koepke, chmn & exec creative dir; Hummer: 100 Renaissance Center, Detroit, Mich. 48265- Lance Jensen, CEO & exec creative dir. — Cadillac. 1000/Phone: (313) 556- 5000. Martin Walsh, gm; Marc Hernandez, GM Planworks, Detroit. Dennis Donlin, CEO & pres. — prod dir; Megan Stooke, mktg dir; Jeff Edwards, sls dir. media svcs. Modernista!, Boston. Gary Koepke, chmn & exec creative dir; Accentmarketing, Coral Gables, Fla. Ivan Ferrando, VP & grp Lance Jensen, CEO & exec creative dir. — Hummer. acct dir. — Hispanic adv, retail. GM Planworks, Detroit. Dennis Donlin, CEO & pres. — Arc Worldwide, Detroit. David Hartt, creative dir. — interactive media svcs. mktg. Digitas, Boston. Glenn Engler, exec VP & relationship leader. — OnStar Corp.: 400 Renaissance Center, P.O. Box 400, Detroit, relationship mktg. Mich. 48265-400/Phone: (313) 665-2783. Chet Huber, pres; Tony DiSalle, VP-sls & mktg; Andrew Young, dir-mktg. Chevrolet Motor Division: 100 Renaissance Center, Detroit, Campbell-Ewald, Warren, Mich. Timothy Keaton, exec VP & Mich. 48265-1000/Phone: (313) 556-5000. Ed J. Peper, mktg gm; acct dir. — OnStar. Melisa Tezanos, PR mgr-mktg & promo; Kim Kosak, genl dir-adv GM Planworks, Detroit. Dennis Donlin, CEO & pres. — & sls promo; Stu Pierce, dir-adv & sls promo; Dan Adamcheck, media svcs. dir-retail adv; Cheryl Catton, genl dir-car mktg; Russ Clark, genl Accentmarketing, Coral Gables, Fla. Ana Maria Montero, acct dir-truck mktg. dir. — Hispanic adv. Campbell-Ewald, Warren, Mich. Mike Ryan, vice chmn & chief Digitas, Boston. Glenn Engler, exec VP & relationship leader. — operating officer; Andrea Wells, acct dir. — Chevrolet. digital mktg, relationship mktg. SPONSORED BY 45 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Saab Automobile USA: 100 Renaissance Center, Detroit, Mich. U.S. ad spending ($ in thousands) 48265-1000/Phone: (313) 556-5000. Jay Spenchian, gm; Mike By brand 2005 2004 % chg Colleran, dir-sls; Leslie Bublin, dir-mktg. Avandia ...... 29,837 15,697 90.1 Lowe Worldwide, New York. Nick McElwee, acct dir. — Saab. Commit ...... 29,710 40,080 -25.9 GM Planworks, Detroit. Dennis Donlin, CEO & pres. — Nicoderm ...... 29,185 26,680 9.4 media svcs. Requip ...... 26,777 0 NA Digitas, Boston. Glenn Engler, exec VP & relationship leader. — ...... 24,096 23,818 1.2 digital mktg, relationship mktg. Abreva ...... 19,528 21,391 -8.7 Aquafresh ...... 18,159 31,868 -43.0 Saturn Corp.: 100 Renaissance Center, Detroit, Mich. 48265- Coreg ...... 17,833 0 NA 1000/Phone: (313) 665-5000. Jill Lajdziak, gm; David Smidebush, PoliGrip ...... 16,424 5,415 203.3 dir-mktg; Scott McLaren, adv mgr-cars; David Koziara, adv mgr- ...... 15,380 9,985 54.0 trucks. Citrucel ...... 11,552 7,142 61.8 Goodby, Silverstein & Partners, San Francisco. Brian Dunbar, grp acct dir. — Saturn. Sales & earnings ($ in millions) GM Planworks, Detroit. Dennis Donlin, CEO & pres. — Worldwide 2005 2004 % chg media svcs. Sales ...... $39,259 $36,751 6.8 Earnings ...... 8,729 7,396 18.0 U.S. 2005 2004 % chg 9 GlaxoSmithKline Sales ...... 16,482 15,418 6.9 Division sales 2005 2004 % chg U.S. ad spending ($ in thousands) Pharmaceuticals ...... 33,823 31,444 7.6 By media 2005 2004 % chg Consumer healthcare ...... 5,437 5,307 2.4 Magazine ...... $238,921 $179,310 33.2 Sunday magazine ...... 24,735 6,264 294.9 Headquarters 1,541 1,488 3.6 BtoB magazine ...... GlaxoSmithKline/980 Great West Rd., Brentford, Middlesex, 30 Local magazine ...... NA NA United Kingdom TW8 9GS/Phone: 44-20-8047-5000. Spanish-language magazine . . . . .129 522 -75.3 20,893 10,474 99.5 Newspaper ...... GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, Research Triangle National newspaper ...... 2,045 2,602 -21.4 Park, N.C. 27709/Phone: (919) 483-2100. Spanish-language newspaper . . . . .35 111 -68.5 13,740 11,018 24.7 FSI ...... Notes Network TV ...... 441,375 338,717 30.3 Advertising totals for GlaxoSmithKline include the Boniva (osteo- Spot TV ...... 30,292 20,672 46.5 porosis) and Vesicare (overactive bladder) drugs which it holds in Syndicated TV ...... 89,694 83,954 6.8 joint venture with Roche Holdings and Astellas U.S., respectively. Cable TV network ...... 259,339 202,892 27.8 Spanish-language TV ...... 2,930 1,458 100.9 Personnel, brands, agencies Network radio ...... 5,180 2,733 89.5 Corporate: National spot radio ...... 9,275 8,338 11.2 J.P. Garnier, CEO; David Stout, pres-pharmaceutical Local radio ...... 6,903 7,416 -6.9 opers; Chris Viehbacher, pres-U.S. pharmaceuticals. Outdoor ...... 1,829 1,995 -8.3 Publicis Mid-America, Dallas. Carter Keith, sr VP gp acct dir. — Internet ...... 14,075 11,500 22.4 media buying, BC Analgesics, Beano food enzyme supplements, Measured media ...... 1,162,931 891,494 30.4 Goody’s Headache Powder, Os-Cal, Phazyme gas relief. Unmeasured media ...... 1,031,278 965,785 6.8 Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee Total ...... 2,194,209 1,857,279 18.1 Doyle, mg ptnr & client svcs dir; Matt Schwach, mg ptnr & acct By brand 2005 2004 % chg dir. — media svcs. GlaxoSmithKline ...... 160,761 60,135 167.3 Draft, New York. Sarah Wilcox, exec VP & dir-Draft Health. Advair ...... 136,897 88,703 54.3 Flonase ...... 112,814 118,627 -4.9 GlaxoSmithKline Consumer Healthcare: 100 Beecham Dr., Wellbutrin ...... 108,137 109,107 -0.9 Pittsburgh, Pa. 15205/Phone: (412) 928-1000. John Clark, pres. Imitrex ...... 82,218 74,154 10.9 Arnold McGrath, New York, New York. Barry Silverstein, exec Valtrex ...... 72,108 100,585 -28.3 VP & grp dir. — , Citrucel, Nicoderm CQ , Nicorette, Boniva ...... 66,447 0 NA Commit. Vesicare ...... 54,341 0 NA Grey Worldwide, New York. Bob Burruss, exec VP-acct mgmt. Avodart ...... 39,002 6 NA — Abreva, Aquafresh Extreme Clean, Aquafresh toothpaste, Flex Tums ...... 35,730 30,279 18.0 toothbrushes, Sensodyne, Super Poli-Grip. SPONSORED BY 46 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

MediaCom, New York. Sal Sannino, sr VP & grp dir. — media 46 Hewlett-Packard Co. svcs, all OTC. MPG, New York. Eva Kantrowitz, sr VP & grp acct dir. — U.S. ad spending ($ in thousands) media plng, Nicoderm, Nicorette, Commit, Tums, Citrucel. By media 2005 2004 % chg Optimedia International U.S., Dallas. Tom Scott, sr VP & grp Magazine ...... $62,343 $111,545 -44.1 dir-strategic comms. — media plng, BC Headache Powder, Beano, Sunday magazine ...... 17,913 7,006 155.7 Goody’s Headache Powder, Os-Cal, Phazyme. BtoB magazine ...... 42,680 53,399 -20.1 Publicis, Dallas. Carter Keith, sr VP & grp acct dir. — BC Spanish-language magazine ...... 18 287 -93.6 Analgesics, Beano food enzyme supplements, Cervarix, Goody’s Newspaper ...... 49,161 36,894 33.2 headache powder, Os-Cal, Phazyme gas relief. National newspaper ...... 35,617 32,181 10.7 Footsteps, New York. Jackie Cruz, acct supervisor. — African- Spanish-language newspaper ...... 7 2 282.4 American adv. FSI ...... 76 NA NA Winglatino, New York. Jackie Bird, pres & CEO; Tony Dagnery, Network TV ...... 53,230 97,989 -45.7 VP-bus devel. — Hispanic integrated mktg comms, Aquafresh, Spot TV ...... 9,672 12,480 -22.5 Sensodyne, Tums. Syndicated TV ...... 15,071 8,216 83.4 Cable TV network ...... 97,288 49,320 97.3 GlaxoSmithKline Pharmaceuticals: 1 Franklin Plaza, 200 N. Network radio ...... 5,936 50 NA 16th St., Philadelphia, Pa. 19102/Phone: (888) 825-5249. Chris National spot radio ...... 4,633 1,420 226.3 Viehbacher, pres-U.S. pharmaceuticals; David Stout, pres-pharma- Local radio ...... 6,141 4,376 40.4 ceutical opers; Bob Ingram, vice chmn-pharmaceuticals. Outdoor ...... 122 2,163 -94.4 BBDO Worldwide, New York. Ray Hilton, exec VP. — Avandia, Internet ...... 107,980 139,218 -22.4 Levitra, Malarone, Twinrix. Measured media ...... 507,888 556,544 -8.7 Caudex Medical, Newton, Pa. Gail Flockhart, CEO. — Requip Unmeasured media ...... 324,715 355,823 -8.7 PD, Requip RLS. Total ...... 832,603 912,367 -8.7 CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; By brand 2005 2004 % chg David Chapman, pres-Ferguson (a CommonHealth Co.). — HP ...... 496,453 535,259 -7.2 Avandamet, Avandia, Avodart. Euro RSCG Worldwide, New York. Paul Klein, mg dir-Euro Sales & earnings ($ in millions) RSCG Tonic. — Advair, Valtrex, Vesicare. Worldwide 2005 2004 % chg FCB HealthCare & ProHealth, New York. Tom Domanico, Sales ...... $86,696 $79,905 8.5 chmn, CEO & ww creative dir; Dana Maiman, pres & CEO. — Earnings ...... 2,398 3,497 -31.4 Augmentin XR, Bactroban, Boostrix, Energix-B, Havrix, Infanrix, U.S. 2005 2004 % chg Lamictal-Epilepsy, Lamictal, Lamictal-Bipolar, Timentin, Twinrix, Sales ...... 30,548 29,362 4.0 Valtrex, Wellbutrin XL. Division sales 2005 2004 % chg Grey Healthcare Group, New York. Jane Parker, grp pres-ww Personal Systems Group ...... 26,741 24,622 8.6 adv. — Advair, Fluarix, Imitrex, Relenza, Trexima. Imaging & Printing Group . . . . .25,155 24,199 4.0 Grey Worldwide, New York. Maureen Maldari, exec VP-acct Enterprise Storage & Servers . .16,701 15,074 10.8 mgmt; Bob Burrus, exec VP & mg ptnr. — Flonase, Imitrex, HP Services ...... 15,536 13,848 12.2 Wellbutrin. HP Financial Services ...... 2,102 1,895 10.9 IW Group, New York. Hiroko Hatanaka, acct dir. — Epivir. LifeBrands (a Publicis Healthcare Communications Group Co.) Headquarters New York. Eric Dickman, grp acct exec. — , Hewlett-Packard Co./3000 Hanover St., Palo Alto, Calif. 94304- . 1185/Phone: (650) 857-1501. McCann HumanCare. Andrew Schirmer, mg dir-McCann HumanCare. — Avodart, Coreg, Paxil CR, Requip. Notes Saatchi & Saatchi Healthcare Innovations. Diane Baisch, exec Mark Hurd, the former president & CEO of NCR, replaced Carly VP & mg dir. — Coreg. Fiorina as CEO at Hewlett-Packard in March 2005. Ms. Fiorina Torre Lazur McCann, Parsippany, N.J. Marci Piasecki, pres, was dismissed from the post earlier in the year. Torre Lazur McCann. — 5698, Paxil CR, Requip PD, Requip RLS Palio Communications, Saratoga Springs, N.Y. Mike Myers, pres. Personnel, brands, agencies — professional, Cervarix, HIV Franchise, Oncology Franchise, Corporate: Mark Hurd, CEO; Cathy Lyons, chief mktg officer; Gary Levitra (see Schering-Plough), Lotronex. Elliott, VP-brand mktg; Scott Berg, ww media plng & buying. Saatchi & Saatchi Consumer Healthcare, New York. Bob Hogan, Goodby, Silverstein & Partners, San Francisco. John Coyne, acct exec VP & mg dir. — Boniva. dir. — Hewlett-Packard. MediaCom, New York. Sal Sannino, sr VP, grp dir. — media McCann Erickson Worldwide. Courtney Buechert, exec VP. — svcs, all DTC. HP Personal Systems Group. SPONSORED BY 47 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Publicis, Seattle/San Francisco, Wash. Annie Byrne, exec VP & Sales & earnings ($ in millions) grp acct dir. — segment & prod mktg, integrated direct response, North America 2005 2004 % chg SMB, Technology Services Group, image ad printing. Sales ...... 76,200 73,094 4.2 Publicis & Hal Riney, San Francisco. Scott Mullins, sr VP-grp acct dir. — segment & prod mktg, SMB, enterprise, public sector, Headquarters channel, ProCurve. Home Depot/2455 Paces Ferry Rd., N.W., Atlanta, Ga. ID Media, New York. Mark Rosenfield, acct exec. — media svcs. 30339/Phone: (770) 433-8211. ZenithOptimedia, San Francisco. Julie Rieger, exec VP & dir- ww comms. — media svcs, Compaq, HP, all brands. Personnel, brands, agencies Agency.com, Chicago. Dave Johnson, pres-N. Amer. — interac- Corporate: Robert L. Nardelli, chmn, pres & CEO; Tom Taylor, tive mktg. exec VP-merch & mktg; Roger Adams, sr VP-mktg; John Ross, Burson-Marsteller, New York. — PR. VP-adv. Draft, New York. Liz Deutch, exec VP & dir-acct svcs. Richards Group, Dallas. Diane Fannon, principal; Doug Martin, FCB Worldwide, New York. Niland Mortimer, client svcs dir. principal; Gary Gibson, creative dir & grp head. — genl market — interactive mktg. bdcast & magazine creative. Integer Group, Dallas. Maria Fox, acct exec. — sls promo. Initiative, Atlanta. Brian Kelly, exec VP-retail mktg. — media Modem Media, London & San Francisco, Calif. Grant buying. MacDougall, sr VP-relationship leader. — direct mktg, digital Strategic Print Marketing, Marietta, Ga. Gabrielle Austin, pres; mktg, media plng, digital strategy, search engine mktg. Audra Jewell, client svc dir; Thomas Carter, client svc mgr. — Wunderman, New York. Steve Harrison, mg dir & creative ptnr. media buying-print. — mktg svcs. Ambrosi, Chicago. Daniel Morrisey, pres. — newspaper adv. Digitas, Boston. Torrence Boone, pres; Huard Smith, sr VP & pres-strategy/analytics; Mick O’Brien, sr VP-creative; Cindy Starr, 30 Home Depot VP-mktg. — relationship mktg, online adv, digital media svcs. Manning, Selvage & Lee, Atanta, Ga. Kyle Farnham, sr VP. — PR U.S. ad spending ($ in thousands) Newspaper Services of America, Chicago. Bob Shamberg, chmn By media 2005 2004 % chg & CEO. Magazine ...... $49,207 $62,313 -21.0 Octagon, Atlanta. Jeff Ehrenkratz, VP. — MLB, Nascar, USOC, Sunday magazine ...... 1,693 682 148.2 BtoB magazine ...... 531 589 -9.9 College Football. Local magazine ...... 143 62 132.5 Vidal Partnership, New York. Manny Vidal, owner, pres & Spanish-language magazine . . . . .124 131 -4.7 CEO; Sandra Alfaro, mg-ptnr & VP-acct mgmt; Mauricio Galvan, Newspaper ...... 90,180 78,983 14.2 mg ptnr & exec-creative dir. — Hispanic adv, media svcs, PR, National newspaper ...... 3,901 3,285 18.7 promo & digital mktg. Spanish-language newspaper . .2,092 1,989 5.2 UniWorld Group, Atlanta. Melanie Hutchinson, acct dir. — FSI ...... NA 1 NA African-American adv, brand integration, prod placement, events. Network TV ...... 140,453 142,749 -1.6 Spot TV ...... 7,418 12,144 -38.9 Syndicated TV ...... 2,133 2,572 -17.1 Cable TV network ...... 79,769 103,656 -23.0 25 Honda Motor Co. Spanish-language TV ...... 36,995 25,698 44.0 U.S. ad spending ($ in thousands) Network radio ...... 16,869 2,112 698.6 By media 2005 2004 % chg 66,460 85,958 -22.7 National spot radio ...... Magazine ...... $153,981 $124,509 23.7 49,533 63,667 -22.2 Local radio ...... Sunday magazine ...... 3,553 1,464 142.7 1,321 1,396 -5.4 Outdoor ...... BtoB magazine ...... 1,598 1,409 13.4 2,353 4,241 -44.5 Internet ...... Local magazine ...... 17 35 -52.0 5,745 6,450 -10.9 Yellow Pages ...... Spanish-language magazine . . . . .617 447 38.2 Measured media ...... 556,919 598,678 -7.0 Newspaper ...... 9,322 20,691 -54.9 Unmeasured media ...... 556,919 416,031 33.9 National newspaper ...... 13,506 16,237 -16.8 Total ...... 1,113,838 1,014,709 9.8 Spanish-language newspaper . . . . .88 172 -48.9 By brand 2005 2004 % chg Network TV ...... 161,396 101,221 59.4 Home Depot ...... 533,645 579,016 -7.8 Spot TV ...... 338,814 384,074 -11.8 Expo Design Center ...... 17,419 12,038 44.7 Syndicated TV ...... 15,315 4,035 279.6 Sales & earnings ($ in millions) Cable TV network ...... 114,843 95,052 20.8 Worldwide 2005 2004 % chg Spanish-language TV ...... 21,682 17,763 22.1 Sales ...... $81,500 $73,100 11.5 Network radio ...... NA 650 NA Earnings ...... 5,838 5,001 16.7 National spot radio ...... 227 653 -65.2 SPONSORED BY 48 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Honda Power Equipment: 4900 Marconi Dr., Alpharetta, Ga. By media 2005 2004 % chg 30005/Phone: (678) 339-2600. Akira Imai, VP; Steve Bailey, VP; Local radio ...... 2,241 3,151 -28.9 John Lally, mgr-natl adv. 5,365 1,990 169.6 Outdoor ...... Frank/Best International, Nashville, Tenn. Bobby Frank, pres & 11,158 12,951 -13.8 Internet ...... gm; Gunnar Eng, VP-client svcs; Tim Best, exec VP & creative 7,518 7,658 -1.8 Yellow Pages ...... dir. — Honda Power Equipment. Measured media ...... 861,240 794,163 8.4 Unmeasured media ...... 463,744 427,626 8.4 Motorcycle Division: 1919 Torrance Blvd., Torrance, Calif. 90501- Total ...... 1,324,984 1,221,789 8.4 2746/Phone: (310) 783-2000. Raymond Blank, sr VP; Robert Gurga, By brand 2005 2004 % chg asst VP-mktg; Wayne Toyota, sr mgr-motorcycle adv & logistics; Honda ...... 637,092 567,947 12.2 Acura ...... 216,131 218,116 -0.9 Lee Edmunds, mgr-motorcycle adv. Dailey & Associates, Los Angeles. Steve Mitchell, sr VP & mgmt Sales & earnings ($ in millions) super. — Honda all-terrain vehicles, motorcycles, personal water- Worldwide 2005 2004 % chg craft, scooters & Honda Riders’ Club of America. Sales ...... $89,398 $80,505 11.0 Earnings ...... 5,387 4,525 19.0 North America 2005 2004 % chg Sales ...... 50,675 43,794 15.7 57 Hyundai Motor Co. N. Amer. operating income . . . . .3,194 2,989 6.9 U.S. ad spending ($ in thousands) Division sales 2005 2004 % chg By media 2005 2004 % chg 72,225 64,809 11.4 Automotive ...... Magazine ...... $63,842 $32,484 96.5 11,060 10,217 8.3 Motorcycles ...... BtoB magazine ...... 1,089 926 17.6 3,452 3,191 8.2 Power products & other ...... Local magazine ...... 10 10 1.1 2,806 2,412 16.3 Financial svcs ...... Spanish-language magazine . . . .1,025 578 77.5 Newspaper ...... 3,259 5,045 -35.4 Headquarters National newspaper ...... 2,165 1,265 71.1 Honda Motor Co./1-1, 2-chome, Minami-Aoyama, Minato-ku, Spanish-language newspaper ...... 9 NA NA Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. Network TV ...... 114,501 112,699 1.6 Spot TV ...... 120,996 133,610 -9.4 American Honda Motor Co., 1919 Torrance Blvd., Torrance, Calif. Syndicated TV ...... 22,924 28,031 -18.2 90501-2746/Phone: (310) 783-2000. Cable TV network ...... 47,000 34,062 38.0 Personnel, brands, agencies Spanish-language TV ...... 25,567 19,275 32.6 15 385 -96.0 Corporate: Takeo Fukui, pres & CEO-Honda Motor Co.; Koichi Network radio ...... Kondo, pres & CEO-American Honda Motor Co.; Rob Alen, National spot radio ...... 386 308 25.4 mgr-corp adv-American Honda Motor Co.. Local radio ...... 8,145 4,494 81.2 RPA, Santa Monica, Calif. Bill Hagelstein, exec VP & chief oper- Outdoor ...... 5,753 1,223 370.6 ating officer. Internet ...... 8,675 3,809 127.8 Measured media ...... 425,360 378,202 12.5 Auto Division: 1919 Torrance Blvd., Torrance, Calif. 90501- Unmeasured media ...... 182,297 162,087 12.5 2746/Phone: (310) 783-2000. John Mendel, sr VP-auto opers; Total ...... 607,658 540,288 12.5 Richard Colliver, exec VP-auto sls; Richard Szamborski, VP-natl By brand 2005 2004 % chg sls, Honda; Steven Center, VP-sls, Acura; Eric Conn, asst VP-natl Hyundai ...... 425,356 378,202 12.5 auto adv; Tom Peyton, sr mgr-Honda adv; Susie Rossick, mgr- Acura adv; Barbara Ponce, mgr-emerging mkt adv. Sales & earnings ($ in millions) RPA, Santa Monica, Calif. Bill Hagelstein, exec VP & chief oper- Worldwide 2005 2004 % chg ating officer; Chuck Valentine, sr VP & grp acct dir-Honda vehi- Sales ...... $26,762 $24,156 10.8 cles; Joan Egan, VP & grp acct dir-Acura vehicles. — Acura, Earnings ...... 2,262 1,534 47.5 Honda vehicles. La Agencia de Orci & Asociados, Los Angeles. Dilys Garcia, chief operating officer & pres-Hispanic adv. — Hispanic adv, Headquarters Honda vehicles. Hyundai Motor Co./231 Yangjai-dong, Seocho-gu, Seoul, South Muse, Los Angeles. Jo Muse, chmn & CEO; Shelly Yamane, pres Korea 137-938/Phone: 82-2-3464-1114. & chief strategic officer; Wilky Lau, exec creative dir; Sharon Jones, gm & exec producer. — African-American & Asian- Hyundai Motor America, 10550 Talbert Ave., Fountain Valley, American adv, Honda vehicles. Calif. 92728/Phone: (714) 965-3000. SPONSORED BY 49 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Notes Headquarters Hyundai Motor Co. owns 38.7% of Kia Motors Corp., another 100 IBM Corp./New Orchard Rd., Armonk, N.Y. 10504/Phone: (914) Leading National Advertisers company. 499-1900.

Personnel, brands, agencies Notes Corporate: Mong-Koo Chung, chmn & CEO; Dong-Jin Kim, pres. In 2005, IBM Corp. agreed to a $1.75 billion buyout of its person- al computer division by Chinese computer maker Lenovo. The Hyundai Motor America: 10550 Talbert Ave., Fountain Valley, IBM PC brand supported by advertising is expected to continue Calif. 92728/Phone: (714) 965-3000. Mark Barnes, VP-natl sls; John for up to five years. That includes the popular ThinkPad note- Krafcik, VP-prod devel & strategic plng; Michelle Cervantez, books and ThinkCentre. The Lenovo headquarters are in VP-mktg. Armonk, New York. Richards Group, Dallas & Los Angeles. Dale Hruby, principal; Mike Malone, creative grp head; Steve Levitt, creative grp head. Personnel, brands, agencies — Hyundai. Corporate: Sam Palmisano, chmn & CEO; Bruce Harreld, sr VP- Carat North America, Los Angeles. Tom Somerset, sr VP & grp mktg & strategy; Diane Brink, VP-ww integrated mktg comms; acct dir. — media svcs. Deidre Bigley, VP-ww adv. Del Rivero Messianu DDB, Coral Gables, Fla. Eduardo del MindShare Worldwide, New York. Drew Burke, sr plng dir. Rivero, principal. — Hispanic adv. IBM Direct Marketing: 1133 Westchester Ave., White Plains, N.Y. 10604/Phone: (800) 426-4968. Sergio Restrepo, VP-mktg, Americas. 58 IBM Corp. OgilvyOne Worldwide, New York. Carla Hendra, pres- OgilvyOne N. Amer.; Bruce Lee, sr ptnr & exec dir-creative. — U.S. ad spending ($ in thousands) software, servers, services, ww strategy, N. Amer. Execution, By media 2005 2004 % chg global direct mktg. $38,076 $66,885 -43.1 Magazine ...... Euro RSCG 4D, New York. Alex Bombeck, pres-digital. — direct 74,959 56,320 33.1 BtoB magazine ...... mktg. Spanish-language magazine . . . . .200 160 25.3 571 1,848 -69.1 Newspaper ...... IBM Global Services: Route 100, Somers, N.Y. 10589/Phone: (914) National newspaper ...... 37,037 45,054 -17.8 766-1900. Global Business Services: Ginni Rometty, sr VP; Robert Spanish-language newspaper . . . . .44 44 0.0 Painter, VP-mktg; Kevin Scully, dir-integrated mktg comms; Network TV ...... 102,154 103,815 -1.6 Global Technology Services: Mike Daniels, sr VP; Mary Garrett, Spot TV ...... 267 325 -17.9 VP-mktg. Syndicated TV ...... 1,968 2,989 -34.2 Ogilvy & Mather Worldwide, New York. Lou Aversano, exec Cable TV network ...... 29,833 22,703 31.4 grp dir. National spot radio ...... 212 335 -36.6 Local radio ...... 58 4 NA IBM Systems Group: Route 100, Somers, N.Y. 10589/Phone: (914) Outdoor ...... 1,874 1,865 0.5 Internet ...... 9,851 8,389 17.4 766-1900. William Zeitler, sr VP & grp exec; Anil Menon, VP- Measured media ...... 297,104 310,734 -4.4 mktg & strategy; Nancy Roath, VP-integrated mktg comms; Eric Unmeasured media ...... 309,231 323,417 -4.4 Andrews, dir-integrated mktg comms. Total ...... 606,335 634,152 -4.4 Ogilvy & Mather Worldwide, New York. Sally Kissane, dir-adv. By brand 2005 2004 % chg — IBM eServer pSeries, xSeries, iSeries, zSeries. IBM ...... 294,740 310,023 -4.9 IBM.com: 1133 Westchester Ave., White Plains, N.Y. 10604/Phone: Sales & earnings ($ in millions) (914) 766-1900. Paula Summa, gm; Pam Kaplan, VP-global mktg. Worldwide 2005 2004 % chg OgilvyInteractive, New York. Carla Hendra, pres-OgilvyOne & Sales ...... $91,134 $96,293 -5.4 OgilvyInteractive. — interactive mktg. Earnings ...... 7,994 7,479 6.9 Digitas, New York. Robert Powers, sr VP-mktg, N.Y. — website U.S. 2005 2004 % chg comms. Sales ...... 34,951 35,637 -1.9 Division sales 2005 2004 % chg Software Group: Route 100, Somers, N.Y. 10589/Phone: (914) 766- Global services ...... 47,357 46,213 2.5 1900. Steve Mills, sr VP & grp exec; Marc Dupaquier, VP-mktg; Hardware ...... 24,314 31,154 -22.0 Dan Galvan, VP-integrated mktg comms; Ann Rubin, dir-inte- Software ...... 15,753 15,094 4.4 grated mktg comms. Global financing ...... 2,407 2,608 -7.7 Ogilvy & Mather Worldwide, New York. Tim Eldridge, exec Enterprise investments/other . .1,303 1,224 6.5 grp dir. — DB2, developerWorks, WebSphere, Lotus, Tivoli. SPONSORED BY 50 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) 8 Johnson & Johnson Worldwide 2005 2004 % chg $50,514 $47,348 6.7 U.S. ad spending ($ in thousands) Sales ...... 10,411 8,509 22.4 By media 2005 2004 % chg Earnings ...... Magazine ...... $378,040 $319,556 18.3 U.S. 2005 2004 % chg Sales ...... 28,377 27,770 2.2 Sunday magazine ...... 25,447 25,000 1.8 Division sales 2005 2004 % chg BtoB magazine ...... 3,465 2,987 16.0 Pharmaceutical ...... 22,322 22,128 0.9 Local magazine ...... 18 8 125.0 Medical devices & diagnostics . .19,096 16,887 13.1 Spanish-language magazine . . . .3,294 1,996 65.0 Consumer ...... 9,096 8,333 9.2 Newspaper ...... 12,339 5,307 132.5 National newspaper ...... 3,431 5,347 -35.8 Headquarters Spanish-language newspaper . . . . .13 18 -28.1 Johnson & Johnson/1 Johnson & Johnson Plaza, New Brunswick, FSI ...... 26,615 25,542 4.2 N.J. 08933/Phone: (732) 524-0400. Network TV ...... 467,156 526,191 -11.2 Spot TV ...... 31,595 37,333 -15.4 Notes Syndicated TV ...... 102,819 130,286 -21.1 Johnson & Johnson acquired Rembrandt oral care products in Cable TV network ...... 196,445 201,870 -2.7 December 2005 from Procter & Gamble shortly after P&G pur- Spanish-language TV ...... 75,939 67,985 11.7 chased Gillette, Rembrandt’s former parent. Network radio ...... 18,987 18,321 3.6 National spot radio ...... 5,871 4,871 20.5 Personnel, brands, agencies Local radio ...... 7,544 5,252 43.6 Corporate: William C. Weldon, chmn & CEO; J. Andrea Alstrup, Outdoor ...... 2,265 1,026 120.7 corp VP-adv; Dawn Jacobs, VP-adv. Internet ...... 24,625 28,739 -14.3 McCann Erickson Worldwide, New York. Carol Smith, exec VP & ww acct dir. Measured media ...... 1,385,907 1,407,634 -1.5 OMD Worldwide, New York. Elyse Hoelzer, acct dir; Jack Unmeasured media ...... 823,347 725,145 13.5 Hanrahan, acct dir. — media buying. Total ...... 2,209,254 2,132,779 3.6 Draft, New York. Jennifer Gavin, VP & acct dir. By brand 2005 2004 % chg R/GA, New York. Jennifer Harris, grp acct dir. — interactive 177,926 168,905 5.3 ...... mktg. ...... 145,175 212,870 -31.8 Ortho ...... 141,352 177,840 -20.5 : 1900 Charleston Rd., Mountain View, Calif. 94039/Phone: ...... 130,578 108,304 20.6 (650) 564-5000. Alejandro Zaffaroni, founder. Johnson & Johnson ...... 101,184 90,622 11.7 Kallir, Phillips, Ross, Raritan, N.J. Colleen Katzman, exec VP & Pepcid ...... 54,235 66,411 -18.3 dir-client svcs. — AP-77. Ditropan XL ...... 53,135 1,046 NA Centocor: 800 Ridgeview Dr., Horsham, Pa. 19044/Phone: (610) ...... 49,698 58,777 -15.4 651-6000. Julie McHugh, grp chmn-virology; Scott Habig, VP-sls OneTouch ...... 40,068 35,125 14.1 & mktg. 39,516 2,685 Topamax ...... NA BrandPharm (A Publicis Healthcare Communications Group 34,360 32,347 6.2 Clean & Clear ...... Co.), New York. Lorraine Pastore, pres. — Remicade. 31,601 46,422 -31.9 Motrin ...... CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; 30,812 56,760 -45.7 Procrit ...... Michael Parisi, exec VP & gm-Altum. — oncology franchise ...... 30,250 27,153 11.4 (prof ), new products. Monistat ...... 24,273 15,118 60.6 ID Media, New York. Michael Baliber, acct ecex. — media svcs. Concerta ...... 23,277 18,731 24.3 OgilvyOne Worldwide, New York. Donna Tuths, sr ptnr & Stayfree ...... 22,190 11,815 87.8 direct mktg & client svcs dir-healthcare. — direct mktg. K-Y ...... 21,551 11,632 85.3 Imodium ...... 19,455 28,179 -31.0 DePuy: 700 Orthopaedic Dr., Warsaw, Ind. 46581-0988/Phone: St. Joseph ...... 19,288 27,829 -30.7 (574) 267-8143. Diogo Moreira-Rato, U.S. pres-DePuy Orthopaedics; RoC ...... 19,147 15,522 23.4 Eric Dremel, VP-sls. ID Media, New York. Michael Baliber, acct exec. — media svcs. Depuy ...... 17,796 3,188 458.2 DDB Worldwide Communications, New York. Dick Rogers, Band-Aid ...... 15,524 15,433 0.6 pres. — Codman, DePuy Orthopaedics. ...... 15,466 12,813 20.7 Viactiv ...... 15,047 12,079 24.6 J&J/Merck Consumer Pharmaceuticals Co.: 7050 Camp Hill Lactaid ...... 13,950 13,568 2.8 Rd., Ft. Washington, Pa. 19034-2292/Phone: (215) 233-7700. Renaat Remicade ...... 12,547 39,129 -67.9 Van den Hooff, ww pres. SPONSORED BY 51 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Alchemy, New York. Rich Pounder, pres. — Mylanta, Mylicon, McNeil Nutritionals: 601 Office Center Dr., Fort Washington, Mevacor, Pepcid. Pa. 19034/Phone: (215) 273-7000. Deb Sandler, pres-Nutritionals. Conill, New York. Carla Poumian-Ruiz, acct dir. — Hispanic Alchemy, New York. Rich Pounder, pres. — , Lactaid, adv, Mylanta, Pepcid. Splenda, Viactiv.

Janssen Pharmaceutica Products: 1125 Trenton-Harbourton Neutrogena Corp.: 5760 W. 96th St., Los Angeles, Calif. Rd., Titusville, N.J. 08560-0200/Phone: (609) 730-2000. Janet N. 90045/Phone: (310) 642-1150. Jan Hall, pres-N. Amer. Vergis, pres; Jeff Smith, pres-Janssen Ortho-McNeil Primary Care. DDB Worldwide Communications, New York & Chicago. Dick Kallir, Phillips, Ross, Titusville, N.J. Marc Porter, sr VP & mgmt Rogers, pres. — Neutrogena skin care prods. super. — , Risperdal Consta. Roberts & Tarlow, Los Angeles. Durk Barnhill, dir-client svcs. Torre Lazur McCann Healthcare Worldwide, Parsippany, N.J. — Acne, Cosmetics, FMT, Haircare, Hand B, Men’s, Neutrogena, Marci Piasecki, pres. — Aciphex. Suncare. ID Media, New York. Michael Baliber, acct exec. — media svcs. Johnson & Johnson Consumer Products Co.: 199 Grandview Del Rivero Messianu DDB, Coral Gables, Fla. Ben Arno, acct Rd., Skillman, N.J. 08558/Phone: (908) 874-1000. Colleen Goggins, dir. — Hispanic adv. ww chmn-cons & personal care grp; Sharon D’Agostino, global Tribal DDB, New York. Matt Freeman, CEO. — interactive mktg. pres-skincare; Sherilyn McCoy, pres-baby/kids & wound care. Ortho Biotech Products: 430 Route #22 East, P.O. Box 6914, DDB Worldwide Communications, New York & Chicago. Dick Bridgewater, N.J. 08807-0914/Phone: (908) 541-4000. John Johnson, Rogers, pres. — Aveeno, Clean & Clear, Purpose, RoC, Shower pres; Barry Fitzsimons, VP-new bus devel. to Shower. CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; Lowe Worldwide, New York. Nancy Katz, acct dir. — Johnson’s Michael Parisi, pres-Altum. — prof: Doxil (), Eprex, Baby Products. Procrit, Zarnestra (Tibotec). McCann Erickson Worldwide, New York. Carol Smith, exec VP DDB Worldwide Communications, New York. Dick Rogers, & ww acct dir. — Band-Aid bandages. pres. — Procrit. Regan Campbell Ward-McCann, New York. Maureen Regan, mg OgilvyOne Worldwide, New York. Donna Tuths, sr ptnr & ptnr. — Cortaid, Red Cross First Aid, K-Y, Monistat, Soothing Care. client svcs dir-healthcare. — direct mktg. Alchemy, New York. Rich Pounder, pres. — Cortaid, Balmex. Casanova Pendrill Publicidad, Costa Mesa, Calif. Dan Nance, Ortho-McNeil Pharmaceutical: 1000 Route #202 South, Raritan, pres & CEO. — Hispanic adv, Band-Aid bandages, Johnson’s Baby N.J. 08869/Phone: (908) 218-6000. Seth Fischer, grp chmn. Products, Stayfree. Alchemy, New York. Rich Pounder, pres. — Ditropan XL, Del Rivero Messianu DDB, Coral Gables, Fla. Ben Arno, acct Elmiron, Ortho Evra, Ortho Tri-Cyclen Lo, Topamax, Ultracet. dir. — Hispanic adv, Clean & Clear. CommonHealth, Wayne & Parsippany, N.J. Matt Giegerich, pres Tribal DDB, New York. Matt Freeman, CEO. — interactive & CEO; Guy Dess, pres-Adient (a CommonHealth co.); David mktg, Clean & Clear. Chapman, pres-Ferguson; Nancy Barlow, pres-X-change; Stu Klein, pres-Quantum. — prof: Axert, Ditropan, Levaquin, Levaquin IV, LifeScan: 1000 Gilbraltar Dr., Milpitas, Calif. 95035/Phone: (408) Ortho-Evra, Ortho Tri-Cyclen Lo, Retin-A Micro, Topamax. 263-9789. Eric Milledge, grp chmn; Peter Luther, pres; Eric Integrated Communications Corp., Parsippany, N.J. Debbie Compton, VP-mktg. Larsen, sr VP & grp acct dir. — Ceftobiprole, Ditropan XL, DDB Worldwide Communications, New York. Dick Rogers, Doripenem, Elmiron, Ortho Evra, Ortho Tri-Cyclen Lo. pres. — OneTouch diabetes testing prods. Kallir, Phillips, Ross, Whitehouse Station, N.J. Marc Porter, sr ID Media, New York. Michael Baliber, acct exec. — media svcs. VP & mgmt super. — Duragesic, Ultram ER, Ultram ODT. Casanova Pendrill Publicidad, Costa Mesa, Calif. Caroline McNeil Consumer & Specialty Pharmaceuticals/Nutritionals Buenrostro, acct exec; Fernando Garcia, acct dir. — Hispanic adv, Worldwide: 7050 Camp Hill Rd., Fort Washington, Pa. 19034- Ortho Evra. 2210/Phone: (215) 273-7000. William L. McComb, pres-Consumer & Specialty Pharmaceuticals; Deb Sandler, pres-Nutritionals; Personal Products Co.: 199 Granview Rd., Skillman, N.J. 08558- Ashley McEvoy, VP-OTC mktg. 9418/Phone: (908) 874-1000. Michael Sneed, pres; James Peterson, Alchemy, New York. Rich Pounder, pres. — Imodium, Motrin, VP-mktg. Simply Stuffy, Simply Cough. McCann Erickson Worldwide, New York. Carol Smith, exec VP Deutsch, New York. Val DiFebo, mg ptnr & gm. — St. Joseph & ww acct dir. — K-Y lubricants, Monistat, Reach dental prods. aspirin, Tylenol prods, OrthoEvra. Regan Campbell Ward-McCann, New York. Maureen Regan, Integrated Communications Corp., Parsippany, N.J. Debbie mg ptnr. — K-Y, Monistat, Soothing Care. Larsen, Sr VP & grp acct dir. — Ortho, Ortho Tri-Cyclen Lo, ID Media, New York. Michael Baliber, acct exec. — media svcs, OrthoEvra, Ditropan XL, Elmiron, Ceftibiprole, Doripenem. KY Liquids, ACT. Tribal DDB, New York. Matt Freeman, CEO. — Clean & Clear. Conill, New York. Carla Poumian-Ruiz, acct dir. — Hispanic Media measured are from TNS Media Intelligence, except FSI’s from TNS Marx Promotion Intelligence and Yellow Pages from Yellow Pages Assocation. See Page 3 for more information. adv, Imodium, Motrin, Tylenol. SPONSORED BY 52 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Vistakon (a div. of Johnson & Johnson Vision Care): 7500 Personnel, brands, agencies Centurion Pkwy., Jacksonville, Fla. 32256/Phone: (904) 443-1000. Corporate: Dr. H. Fisk Johnson, chmn & CEO; David L. May, Naomi Kelman, pres-N. Amer.; Peter Valenti, VP-mktg. pres-N. Amer.; Ralph D. Perry, VP-air care & Canadian opers; McCann Erickson Worldwide, New York. Carol Smith, exec VP Greg Barron, VP-new prods, N. Amer.; Pat Penman, dir-mktg & ww acct dir. — Acuvue contact lenses. svcs; Helen Johnson-Leipold, chmn & CEO-; Regan Campbell Ward-McCann, New York. Maureen Regan, Stephane Reverdy, global sls dir & American region sls dir. mg ptnr. — Quixen. FCB Worldwide, Chicago. Mark Pacchini, exec VP, ww grp acct ID Media, New York. Michael Baliber, acct exec. — media svcs, dir & pres; Mark Modesto, exec VP, ww grp acct dir & pres. — Acuvue. , Edge, , , Grab-It, OFF!, Oust, , , , , Shout, Skintimate, , , . Draft, Racine, Wis. Dasher Lowe, sr VP & grp acct dir. — media svcs. 65 SC Johnson ID Media, Racine, Wis. Lisa Davis, acct dir; Michelle Lawrence, acct dir. — media svcs, Scrubbing Bubbles, Clean Home Journal. U.S. ad spending ($ in thousands) Initiative, New York. Tim Spengler, exec VP & dir-nat’l bdcast. By media 2005 2004 % chg — media buying. Magazine ...... $21,511 $26,361 -18.4 R/GA, New York. Elaine Paque, acct dir. — interactive & rela- Sunday magazine ...... 403 3,160 -87.2 tionship mktg. BtoB magazine ...... 158 404 -61.0 Newspaper ...... 1 5 -73.5 Spanish-language newspaper . . . . .NA 6 NA FSI ...... 42,715 42,246 1.1 82 JPMorgan Chase & Co. Network TV ...... 217,578 199,623 9.0 U.S. ad spending ($ in thousands) Spot TV ...... 10,279 20,619 -50.1 By media 2005 2004 % chg Syndicated TV ...... 38,659 45,007 -14.1 Magazine ...... $22,941 $6,072 277.8 Cable TV network ...... 71,674 83,586 -14.3 Sunday magazine ...... 4,538 846 436.1 Spanish-language TV ...... 1 2,630 -100.0 BtoB magazine ...... 3,579 1,395 156.5 Network radio ...... 4,109 1,322 210.8 Local magazine ...... 22 209 -89.6 National spot radio ...... 864 1,179 -26.7 Spanish-language magazine ...... NA 11 NA Local radio ...... 717 1,000 -28.4 Newspaper ...... 79,981 69,084 15.8 Outdoor ...... 155 NA NA National newspaper ...... 12,364 9,385 31.8 Internet ...... 279 94 195.8 Spanish-language newspaper . . . .617 585 5.5 Measured media ...... 409,102 427,242 -4.2 FSI ...... 15,240 5,974 155.1 Unmeasured media ...... 136,367 142,414 -4.2 Network TV ...... 73,808 11,245 556.4 Total ...... 545,469 569,656 -4.2 Spot TV ...... 32,727 42,099 -22.3 By brand 2005 2004 % chg Syndicated TV ...... 45 315 -85.8 20,799 13,049 59.4 Glade ...... 135,465 93,921 44.2 Cable TV network ...... 1,827 Oust ...... 40,344 68,859 -41.4 Network radio ...... NA NA 8,321 8,652 -3.8 Pledge ...... 34,263 23,359 46.7 National spot radio ...... 13,915 13,461 3.4 Ziploc ...... 30,474 46,543 -34.5 Local radio ...... Outdoor ...... 14,011 6,851 104.5 Scrubbing ...... 23,736 38,919 -39.0 Internet ...... 31,193 57,088 -45.4 Windex ...... 19,323 32,582 -40.7 Measured media ...... 335,928 246,320 36.4 Raid ...... 18,031 8,563 110.6 Unmeasured media ...... 111,976 82,107 36.4 Off ...... 16,975 15,438 10.0 Total ...... 447,904 328,427 36.4 SC Johnson ...... 16,930 10,937 54.8 By brand 2005 2004 % chg 14,315 9,977 43.5 Edge ...... Chase ...... 209,472 67,547 210.1 12,999 10,301 26.2 Shout ...... Bank One ...... 50,628 121,012 -58.2 JPMorgan Chase ...... 35,202 10,982 220.6 Sales ($ in millions) Worldwide 2005 2004 % chg Sales & earnings ($ in millions) Sales ...... $6,500 $5,500 18.2 Worldwide 2005 2004 % chg Sales ...... $54,533 $43,097 26.5 Headquarters Earnings ...... 8,483 4,466 89.9 SC Johnson/1525 Howe St., Racine, Wis. 53403-2236/Phone: (262) U.S. 2005 2004 % chg 260-2000. Sales ...... 42,851 32,972 30.0 SPONSORED BY 53 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) U.S. ad spending ($ in thousands) Division sales 2005 2004 % chg By media 2005 2004 % chg Card Services ...... 15,366 10,745 43.0 FSI ...... 16,456 19,229 -14.4 Retail Financial Services ...... 14,830 10,791 37.4 Network TV ...... 127,242 111,974 13.6 Investment Bank ...... 14,578 12,605 15.7 Spot TV ...... 6,659 12,506 -46.8 Treasury & Securities Services .6,241 4,857 28.5 Syndicated TV ...... 81,511 59,837 36.2 Asset & Wealth Management . . .5,664 4,719 20.0 Cable TV network ...... 126,411 109,712 15.2 Commercial Banking ...... 3,596 2,374 51.5 Spanish-language TV ...... 24,813 22,233 11.6 Network radio ...... 301 160 87.9 Headquarters National spot radio ...... 2,076 3,197 -35.1 JPMorgan Chase & Co./270 Park Ave., New York, N.Y. 10017- Local radio ...... 1,634 3,033 -46.1 2070/Phone: (212) 270-6000. Internet ...... 10,600 8,587 23.4 Measured media ...... 469,596 447,400 5.0 Notes Unmeasured media ...... 245,580 233,972 5.0 JPMorgan Chase & Co. and Bank One merged in mid-2004, with Total ...... 715,175 681,372 5.0 JPMorgan Chase the surviving name. Bank One is in the new By brand 2005 2004 % chg parent’s ad totals for full-year 2004 and 2005. Kellogg ...... 323,690 326,001 -0.7 ...... 36,371 27,005 34.7 Personnel, brands, agencies Keebler ...... 33,740 13,028 159.0 Corporate: James Dimon, CEO. Sunshine Cheez-it ...... 31,900 32,579 -2.1 Mcgarrybowen, New York. Bill Borrelle, grp mg dir. — ...... 13,320 18,639 -28.5 JPMorgan Chase. Zenith Media USA, New York. Shelley Gayford, VP & dir- Sales & earnings ($ in millions) comms svcs; Susan Chen, assoc dir-comms svcs. — media svcs, Worldwide 2005 2004 % chg credit cards, retail, insurance, corporate businesses. Sales ...... $10,177 $9,614 5.9 Earnings ...... 980 891 10.0 Chase: 10 S. Dearborn, Chicago, Ill. 60603/Phone: (312) 732-4000. North America 2005 2004 % chg Richard Srednicki, CEO-credit card svcs; Carter Franke, dir-mktg; Sales ...... 6,351 5,968 6.4 Charlie Scharf, CEO-retail fin svcs; Ryan McInerney, dir-mktg, Operating profit ...... 1,750 1,681 4.1 cons banking. Division sales 2005 2004 % chg Mcgarrybowen, New York. Bill Borrelle, grp mg dir. — Chase. 6,808 6,369 6.9 Zenith Media USA, New York. Shelley Gayford, VP & dir- North America ...... 2,014 2,007 0.3 comms svcs; Susan Chen, assoc dir-comms svcs.— media buying. Europe ...... 822 718 14.5 Lapiz, Chicago. Elizabeth Papasakelariou, acct super. — Latin America ...... 534 519 2.9 Hispanic adv. Asia Pacific ......

JPMorgan: 207 Park Ave., New York, N.Y. 10017 / Phone: (212) Headquarters 270-6000. Steven Black, mg dir; Bill Winters, mg dir. Kellogg Co./1 Kellogg Square, P.O. Box 3599, Battle Creek, Mich. Mcgarrybowen, New York. Bill Borrelle, grp mg dir. — 49016/Phone: (269) 961-2000. JPMorgan. Zenith Media USA, New York. Shelley Gayford, VP & dir- Personnel, brands, agencies comms svcs; Susan Chen, assoc dir-comms svcs.— media svcs. Corporate: James Jenness, chmn & CEO; David A. Mackay, pres & chief opers officer; Alan Harris, exec VP-chief mktg & cus- tomer officer. Arc Worldwide, New York. Mia Fatta, sr VP & grp acct dir. — 51 Kellogg Co. interactive & promo mktg. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Kellogg Snacks Division: 1 Kellogg Square, Battle Creek, Mich. Magazine ...... $67,919 $88,160 -23.0 49016/Phone: (616) 961-2000. Brad Davidson, pres-U.S. Snacks; Sunday magazine ...... 822 6,140 -86.6 Michael Allen, sr VP-mktg. BtoB magazine ...... 1,823 1,872 -2.6 Leo Burnett Worldwide, Chicago. John Sheehy, dir-acct mgmt. Local magazine ...... 19 3 642.3 — Cereal and Milk Bars, Cheez-It, Keebler cookies & crackers, Spanish-language magazine . . . . .331 675 -51.0 Nutri-Grain cereal bars, Rice Krispie Treats, Bars. Newspaper ...... 611 82 641.1 Starcom USA, Chicago. Ken Taylor, media dir. — media svcs. National newspaper ...... 366 NA NA Siboney USA, Miami. Jose M. Cubas, chmn; Carla Trum Spanish-language newspaper ...... 2 NA NA Mercado, gm; Ezequiel Cuevas, acct dir. — natl Hispanic promo. SPONSORED BY 54 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Morning Foods Division: 1 Kellogg Square, Battle Creek, Mich. U.S. ad spending ($ in thousands) 49016/Phone: (616) 961-2000. Paul Norman, pres; Mark Baynes, sr By brand 2005 2004 % chg VP-mktg. Kia ...... 217,966 252,464 -13.7 Amazon Advertising, San Francisco. Connie Chen, acct dir. — Kashi. Sales & earnings ($ in millions) Leo Burnett Worldwide, Chicago. John Sheehy, dir-acct mgmt. Worldwide 2005 2004 % chg — All Bran cereals, , Banana Corn Flakes, Cocoa Rice Sales ...... $15,636 $13,416 16.5 Krispies, Corn Flakes, , Cracklin’ Oat Bran, , Earnings ...... 665 582 14.3 Disney Cereals, Disney Fruit Snacks, , , North America 2005 2004 % chg Fruit Harvest Cereal, Bars, Maple & Brown Sugar Mini- Sales ...... 4,200 4,387 -4.3 Wheats, Mini-Wheats, Pop-tarts, Raisin Bran Crunch, , Smart , Special K, Special K Red Berries, Special K Headquarters Vanilla Almond, Special K for a Low Carb Lifestyle, Smorz, Kia Motors Corp./231 Yangjae-dong, Seocho-gu, Seoul, South Spongebob, Tony’s Cinnamon Crunchers, Twistables. Korea /Phone: 82-2-3464-1114. ID Media, Battle Creek, Mich. Michael Comins, acct exec; Dave Marsey, acct exec. — media svcs, SmartStart. Kia Motors America, 9801 Muirlands Blvd., Irvine, Calif. Starcom USA, Chicago. Ken Taylor, media dir. — media svcs. 92618/Phone: (949) 470-7000. Draft, Battle Creek, Mich. Steven Saura, sr VP & grp acct dir. — mktg svcs, Smart Start. Notes Lapiz, Chicago. Miguel Paloma, acct super. — Hispanic adv, Kia Motors Corp. is 38.7% owned by Hyundai Motor Co., anoth- Frosted Flakes, Froot Loops, Fruit Twistables, Pop Tarts, Special er 100 Leading National Advertiser company. K, Fruit Harvest, Corn Flakes with Banana. Siboney USA, Miami. Jose M. Cubas, chmn; Carla Trum Personnel, brands, agencies Mercado, gm; Ezequiel Cuevas, acct dir. — natl Hispanic promo. Corporate: Mong-Koo Chung, chmn; Eui-Sun Chung, pres & CEO. Natural & Frozen Foods Division: 1 Kellogg Square, Battle Creek, Kia Motors America: 9801 Muirlands Blvd., Irvine, Calif. Mich. 49016/Phone: (616) 961-2000. Blaine McPeak, VP & gm; Alan 92618/Phone: (949) 470-7000. J.H. Lee, pres & CEO; Len Hunt, chief Gravely, VP-mktg. operating officer; Ian Beavis, VP-mktg; Tim Chaney, dir-mktg. Leo Burnett Worldwide, Chicago. John Sheehy, dir-acct mgmt. Davidandgoliath, Los Angeles. Mike Dillon, acct dir. — Kia. — Eggo waffles, . World Marketing Group, Irvine, Calif. Kristin Lopez, dir-media Starcom USA, Chicago. Ken Taylor, media dir. — media svcs. plng. — media svcs. Lapiz, Chicago. Miguel Paloma, acct super. — Hispanic adv. Al Punto, Tustin, Calif. Carlos Arambula, dir-client svcs. — Hispanic adv. 95 Kia Motors Corp. U.S. ad spending ($ in thousands) 92 Kimberly-Clark Corp. By media 2005 2004 % chg Magazine ...... $22,925 $22,540 1.7 U.S. ad spending ($ in thousands) BtoB magazine ...... 151 58 159.5 By media 2005 2004 % chg $115,134 $97,722 17.8 Newspaper ...... 1,145 420 172.8 Magazine ...... 8,090 6,825 18.5 National newspaper ...... 1,658 1,801 -8.0 Sunday magazine ...... 443 486 -8.8 Spanish-language newspaper . . . . .NA 1 NA BtoB magazine ...... Network TV ...... 70,583 81,063 -12.9 Spanish-language magazine . . . .1,482 1,241 19.4 Spot TV ...... 15,937 28,776 -44.6 Newspaper ...... 18 6 212.1 Syndicated TV ...... 21,559 32,012 -32.7 National newspaper ...... 22 NA NA Cable TV network ...... 61,317 60,320 1.7 FSI ...... 25,317 21,781 16.2 Spanish-language TV ...... 14,427 10,093 42.9 Network TV ...... 59,114 73,382 -19.4 Network radio ...... 2,095 7,151 -70.7 Spot TV ...... 1,412 4,635 -69.5 National spot radio ...... 886 1,138 -22.1 Syndicated TV ...... 20,869 12,378 68.6 Local radio ...... 2,830 3,565 -20.6 Cable TV network ...... 37,965 38,073 -0.3 Outdoor ...... 1,992 1,775 12.3 Spanish-language TV ...... 12,858 8,672 48.3 Internet ...... 461 1,751 -73.7 Network radio ...... 899 3,614 -75.1 Measured media ...... 217,967 252,463 -13.7 National spot radio ...... 745 137 444.3 Unmeasured media ...... 139,356 71,208 95.7 Local radio ...... 1,022 297 244.0 Total ...... 357,322 323,671 10.4 Internet ...... 9,594 3,632 164.1 SPONSORED BY 55 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Feminine Care/Adult Care Sector: 2001 Marathon Ave., Neenah, By media 2005 2004 % chg Wis. 54956/Phone: (920) 721-2000. Robert D. Thibault, interim Measured media ...... 294,985 272,879 8.1 pres. Unmeasured media ...... 73,746 68,220 8.1 JWT, New York. Hildie Neuman, global bus dir. — Depend, Total ...... 368,731 341,099 8.1 Kotex, Poise. By brand 2005 2004 % chg MindShare Worldwide, Chicago & New York. Dave Rasmussen, Huggies ...... 66,006 72,181 -8.6 sr ptnr & grp plng dir; Jason Maltby, pres & co-exec dir-natl Kleenex ...... 44,373 45,349 -2.2 bdcast. — media svcs. Cottonelle ...... 35,040 27,602 26.9 Poise ...... 26,758 16,311 64.1 Infant Care Sector: K-C West, 2100 Winchester Rd., Neenah, Kotex ...... 26,532 31,263 -15.1 Wis. 54956/Phone: (920) 721-2000. Bruce Paynter, pres-baby care & Scott ...... 25,563 7,992 219.8 wipes. Pull-Ups ...... 21,873 17,338 26.2 JWT, New York. Hildie Neuman, global bus dir. — Huggies dia- Goodnites ...... 12,102 13,283 -8.9 pers, Huggies baby wipes. MindShare Worldwide, Chicago & New York. Dave Rasmussen, Sales & earnings ($ in millions) sr ptnr & grp plng dir; Jason Maltby, pres & co-exec dir-natl Worldwide 2005 2004 % chg bdcast. — media buying. Sales ...... $15,903 $15,083 5.4 Earnings ...... 1,568 1,800 -12.9 U.S. 2005 2004 % chg 60 Kohl’s Corp. Sales ...... 9,093 8,684 4.7 Operating profit ...... 1,974 1,953 1.1 U.S. ad spending ($ in thousands) Division sales 2005 2004 % chg By media 2005 2004 % chg Personal care ...... 6,287 5,882 6.9 Magazine ...... $11,690 $19,214 -39.2 Consumer tissue ...... 5,781 5,279 9.5 Sunday magazine ...... 63 NA NA Business-to-Business ...... 3,822 3,922 -2.5 BtoB magazine ...... 73 147 -50.6 Newspaper ...... 129,893 98,326 32.1 10,120 8,979 12.7 Headquarters National newspaper ...... 202 79 156.0 Kimberly-Clark Corp./351 Phelps Dr., Irving, Texas 75038/Phone: Spanish-language newspaper . . . . 35 2 (972) 281-1200. FSI ...... NA Network TV ...... 139,153 104,640 33.0 38,575 48,487 -20.4 Personnel, brands, agencies Spot TV ...... Syndicated TV ...... 6,069 NA NA Corporate: Thomas J. Falk, chmn & CEO; Steven R. Kalmanson, Cable TV network ...... 22,476 27,806 -19.2 grp pres-N. Atlantic Consumer Products; Joanne Bauer, pres- Network radio ...... 19,014 16,043 18.5 Health Care; Jan Spencer, pres-KC Professional. National spot radio ...... 7,470 11,576 -35.5 GMR Marketing, New Berlin, Wis. Tony Besasie, sr VP. — event Local radio ...... 11,961 16,516 -27.6 mktg. Outdoor ...... 112 739 -84.9 Internet ...... 4,487 124 NA Childcare Sector: 2 Neenah Center, Neenah, Wis. 54956/Phone: Measured media ...... 401,391 352,676 13.8 (920) 721-2000. Robert D. Thibault, pres. Unmeasured media ...... 193,703 169,807 14.1 JWT, New York. Hildie Neuman, global bus dir. — Huggies Total ...... 595,093 522,483 13.9 Good-Nites, Huggies Little Swimmers, Huggies Pull-Ups, Huggies By brand 2005 2004 % chg Toiletries. Kohl’s ...... 401,355 352,674 13.8 MindShare Worldwide, Chicago & New York. Dave Rasmussen, sr ptnr & grp plng dir; Jason Maltby, pres & co-exec dir-natl Sales & earnings ($ in millions) bdcast. — media svcs. U.S. & Worldwide 2005 2004 % chg Sales ...... $13,402 $11,701 14.5 Family Care Sector: K-C West, 2300 Winchester Rd., Neenah, Earnings ...... 842 730 15.3 Wis. 54956/Phone: (920) 721-2000. Dan Smith, pres-N. Atlantic Family Care. Headquarters JWT, New York. Hildie Neuman, global bus dir. — Cottonelle Kohl’s Corp./N56 W17000 Ridgewood Dr., Menomonee Falls, Bath Tissue, Cottonelle Fresh Wipes, Kleenex facial, Scott Bath Wis. 53051-5660/Phone: (262) 703- 7000. Tissue, Scott Paper Towels, Viva Paper Towels. MindShare Worldwide, Chicago & New York. Dave Rasmussen, Personnel, brands, agencies sr ptnr & grp plng dir; Jason Maltby, pres & co-exec dir-natl Corporate: Larry Montgomery, chmn & CEO; Kevin Mansell, bdcast. — media svcs. pres; Gary Vasques, exec VP-mktg; Julie Gardner, sr VP-mktg. SPONSORED BY 56 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

McCann Erickson Worldwide, New York. Ginny Shiverdecker, Central Division: 5960 Castleway West Dr., Indianapolis, Ind. exec VP & grp mg dir. — Kohl’s. 46250/Phone: (317) 579-8100. Bob Moeder, pres; Mike Newsom, adv Universal McCann Worldwide, New York. Coleen Campbell, sr mgr; Charlene Ward, assoc adv mgr. VP & grp media dir. — media svcs. JA&G Advertising, Cincinnati. Sam Gingrich, CEO; Steve Casanova Pendrill Publicidad, Costa Mesa, Calif. Desiree Lewek, Jagers, pres; Walt Adamkosky, exec VP & creative dir; Nanci acct dir. — Hispanic adv. Albrecht, sr VP. — Kroger. Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super. — media buying.

69 Kroger Co. Cincinnati/Dayton Division: P.O. Box 46234, Cincinnati, Ohio 45246/Phone: (513) 782-3300. Geoffrey Covert, pres; Amy Schulten, U.S. ad spending ($ in thousands) adv mgr; Rachael Betzler, asst adv mgr. By media 2005 2004 % chg JA&G Advertising, Cincinnati. Sam Gingerich, CEO; Steve Magazine ...... $905 $563 60.6 Jagers, pres; Walt Adamkosky, exec VP & creative dir; Mary Ellen BtoB magazine ...... 126 84 50.8 Starling, VP-media. 113 89 27.4 Local magazine ...... Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super; 75,793 80,630 -6.0 Newspaper ...... Doris Irwin, media planner/buyer. — media buying. Spanish-language newspaper . . . .820 988 -17.0 10,631 10,286 3.4 FSI ...... City Market: 105 W. Colorado Ave., Grand Junction, Colo. 81510/ 372 386 -3.4 Network TV ...... Phone: (970) 241-0750. Phyllis Norris, pres; Dan Grassmeyer, dir-adv. 34,380 34,917 -1.5 Spot TV ...... CB&S Advertising Agency (In-house). Cable TV network ...... 1,677 1,614 3.9 Network radio ...... 104 100 3.8 Delta Division: P.O. Box 1878, 800 Ridge Lake Blvd., Memphis, National spot radio ...... 14 68 -80.1 Tenn. 38119/Phone: (901) 765-4100. Richard Tillman, pres; David Local radio ...... 29,906 34,381 -13.0 Chadwick, adv mgr; Whitney Atkins, assoc adv mgr. Outdoor ...... 5,869 4,460 31.6 JA&G Advertising, Cincinnati. Sam Gingrich, CEO; Steve Internet ...... 805 209 284.8 Jagers, pres; Walt Adamkosky, exec VP & creative dir; Mary Ellen Measured media ...... 161,516 168,774 -4.3 Starling, media dir. Unmeasured media ...... 327,926 358,645 -8.6 Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super; Total ...... 489,442 527,419 -7.2 Doris Irwin, media planner/buyer. By brand 2005 2004 % chg Kroger ...... 66,576 73,653 -9.6 Dillon Companies: 2700 E. 4th St., P.O. Box 1608, Hutchinson, Ralphs ...... 28,573 30,855 -7.4 Kan. 67501-1608/Phone: (620) 665-5511. John Bays, pres; Su-Ella Fred Meyer ...... 24,337 24,495 -0.6 McKinzie, dir-adv. CB&S Advertising Agency (In-house). — media buying. Sales & earnings ($ in millions) U.S. & Worldwide 2005 2004 % chg Food 4 Less/Foods Co.: 1100 W. Artesia Blvd., Compton, Calif. Sales ...... $64,553 $56,434 14.4 90220/Phone: (310) 884-9000. Jay Cummins, pres; Bob McKee, sr Earnings ...... 958 -100 NA VP-sls & mktg. Heil-Brice Retail Advertising, Newport Beach, Calif. Janel Headquarters Kennedy, acct dir. Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) Fred Meyer Stores: 3800 S.E. 22nd St., P.O. Box 42121, Portland, 762-4000. Ore. 97202/Phone: (503) 232-8844. Darrell Webb, pres; Natalie Ream, VP-sls promo & mktg. Personnel, brands, agencies CB&S Advertising Agency (In-house). — Fred Meyer. Corporate: David B. Dillon, chmn & CEO. Fry’s Food & Drug Stores: P.O. Box 1043, Tolleson, Ariz. 85353/ Atlanta Division: 2175 Park Lake Dr., Ste. 300, Atlanta, Ga. Phone: (623) 936-2100. Michael J. Donnelly, pres; Rick Gibb, dir-adv. 30345/Phone: (770) 496-7522. Bruce A. Lucia, pres; Ted Sarosy, Heil-Brice Retail Advertising. Jeff Morris, acct dir. adv mgr. CB&S Advertising Agency (In-house). JA&G Advertising, Cincinnati. Sam Gingrich, CEO; Steve Jagers, pres; Walt Adamkosky, exec VP & creative dir; Mary Ellen Great Lakes Division: 4111 Executive Pkwy., Westerville, Ohio Starling, VP-media. 43081-6187/Phone: (614) 898-3235. Bruce A. Macaulay, pres; Dale Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super; Hollandsworth, adv mgr. Kristy Calman, acct dir; Doris Irwin, media planner/buyer. — CB&S Advertising Agency (In-house). media buying. Fahlgren, Columbus, Ohio. Wendy Kramer, VP. SPONSORED BY 57 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Jay C Food Stores: 900 A Ave. East, Seymour, Ind. Tom Thumb Food Stores: 619 Eigth Ave., Crestview, Fla. 32536- 47274/Phone: (812) 522-1374. Paul Bowen, pres; Mark Combs, exec 0847/Phone: (850) 682-5171. Mark Salisbury, pres; Shawn Cromack, dir-mktg; Steve Ferrell, adv mg. VP-mktg. In-house. Appleyard Advertising, Pensacola, Fla. Nancy Thurman, media buyer. King Soopers: 65 Tejon St., Denver, Colo. 80217/Phone: (303) 778- 3100. Russ Dispense, pres; Dan Grassmeyer, dir-adv. Turkey Hill Minit Markets: 2601 River Rd., Conestoga, Pa. CB&S Advertising Agency (In-house). 17516/Phone: (717) 872- 5461. Quentin F. Frey, pres; Melissa Mattilio, Kwik Shop: 734 E. Fourth St., Hutchinson, Kan. 67504- super-mktg comms. 1927/Phone: (620) 669-8504. Michael Hoffmann, pres. In-house. In-house.

Loaf N’ Jug: 442 Keeler Pkwy., Pueblo, Calif. 81001/Phone: (719) 31 Estee Lauder Cos. 948-3071. Art Stawski, pres; Andy Krance, VP-opers; Russ Drury, VP-mktg. U.S. ad spending ($ in thousands) Media Center (In-house). Frank Provenza, owner. By media 2005 2004 % chg Magazine ...... $141,027 $135,011 4.5 Mid-Atlantic Division: P.O. Box 14002, 3631 Peters Creek Rd. Sunday magazine ...... 3,033 3,526 -14.0 NW, Roanoke, Va. 24019-4002/Phone: (540) 563-3500. R. Pete BtoB magazine ...... 1,091 744 46.7 Williams, pres; Carl York, adv mgr. Local magazine ...... 457 547 -16.3 Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super. — Spanish-language magazine . . . .1,319 1,013 30.2 media buying, broadcast. Newspaper ...... 251 124 102.2 National newspaper ...... 1,833 1,580 16.1 Mid-South Division: P.O. Box 32680, Louisville, Ky. 40232- Spanish-language newspaper ...... 4 2 193.3 2680/Phone: (502) 423-4800. John P. Hackett, pres; Ken Cusick, adv 432 mgr; Jaquelyn Hall, asst adv mgr. Network TV ...... NA NA 22,245 26,093 -14.7 Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super; Doris Spot TV ...... 28 8 259.0 Irwin, media planner/buyer. — TV creative & media buying. Syndicated TV ...... Cable TV network ...... 1,341 365 267.0 Quality Food Centers: 10116 NE 8th St., Bellevue, Wash. Spanish-language TV ...... 1,414 522 170.6 98004/Phone: (425) 455-3761. Jayne Homco, VP-merchandising; Network radio ...... NA 1 NA Donna F. Giordano, pres; Kristin Maas, dir-adv. National spot radio ...... 408 236 72.9 CB&S Advertising Agency (In-house). Local radio ...... 419 865 -51.6 Outdoor ...... 1,186 560 111.9 Quik Stop Markets: 4567 Enterprise St., Fremont, Calif. Internet ...... 483 372 30.1 94538/Phone: (510) 657-8500. Van Tarver, pres. Measured media ...... 176,972 171,568 3.1 In-house. Unmeasured media ...... 916,011 808,818 13.3 Total ...... 1,092,982 980,386 11.5 Ralphs Grocery Co.: 1100 W. Artesia Blvd., Compton, Calif. By brand 2005 2004 % chg 90220/Phone: (310) 884-9000. Dave Hirz, pres-Ralphs supermar- Estee Lauder ...... 49,217 43,753 12.5 kets; Kay Garbizo, VP-adv; Chuck Ackerman, sr VP-sls & mktg. Clinique ...... 45,770 46,750 -2.1 Heil-Brice Retail Advertising, Newport Beach, Calif. Jon Pleasures ...... 15,905 4,165 281.8 Boudouvas, acct dir. CB&S Advertising Agency (In-house). Sales & earnings ($ in millions) Worldwide 2005 2004 % chg Smith’s Food & Drug Centers: 1550 S. Redwood Rd., Salt Lake Sales ...... $6,336 $5,790 9.4 City, Utah 84104/Phone: (801) 974-1400. Jim Hallsey, CEO; Earnings ...... 406 342 18.7 Burningham, adv mgr. CB&S Advertising Agency (In-house). — TV, Radio. Americas 2005 2004 % chg 3,382 3,149 7.4 In-house. — print. Sales ...... Operating income ...... 357 319 11.9 Southwest Division: 16770 Imperial Valley Dr., Ste. 200, Division sales 2005 2004 % chg Houston, Texas 77060-3406/Phone: (713) 507-4800. William H. Makeup ...... 2,423 2,148 12.8 Breetz Jr, pres; Kirk Douthit, customer mktg mgr. Skin Care ...... 2,352 2,140 9.9 Heil-Brice Retail Advertising, Newport Beach, Calif. Jeff Morris, Fragrance ...... 1,261 1,221 3.3 acct dir. Hair Care ...... 274 249 10.0 CB&S Advertising Agency (In-house). — Print creative & media svcs. Other ...... 27 32 -15.6 SPONSORED BY 58 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Headquarters Origins Natural Resources: 767 Fifth Ave., New York, N.Y. Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: 10153/Phone: (212) 572- 4100. Daria Myers, pres; Susan Akkad, VP- (212) 572-4200. global mktg; Monroe Alechman, sr VP-creative. In-house. Personnel, brands, agencies Corporate: Leonard A. Lauder, chmn; Fred H. Langhammer, Prescriptives: 767 Fifth Ave., New York, N.Y. 10153/Phone: (212) chmn-global affairs; William P. Lauder, pres & CEO; Dan Brestle, 572-4200. Andrea Robinson, pres-ww; Elana Drell Szyfer, VP- chief operating officer; Patrick Bousquet-Chavanne, grp pres; global mktg; Tracy Orr, VP-global comms. Philip Shearer, grp pres; Cedric Prouve, grp pres-intl; Sally In-house. Susman, exec VP-global comms. Specialty Group: 767 Fifth Ave., New York, N.Y. 10153/Phone: In-house. (212) 572-4200. Maureen Case, pres-Jo Malone & La Mer; Mindy MindShare Worldwide, New York. Carla Loffredo, pres & chief Grimes, sr VP-sls & mktg, Jo Malone & La Mer; Cece Coffin, VP- operating officer (Maxus). — media svcs. global comms, Jo Malone & La Mer. Aramis & Designer Fragrance Brands: 767 Fifth Ave., New In-house. York, N.Y. 10153/Phone: (212) 572-3700. Fabrice Weber, pres; Veronique Gabai-Pinsky, sr VP & gm; Carol Russo, sr VP & gm- sls & mktg N. Amer.; Stephanie Benedetti, VP-mktg N. Amer.; 72 Eli Lilly & Co. Robin Mason, VP-global mktg, Tommy Hilfiger & Lab Series for U.S. ad spending ($ in thousands) Men; Diane Kim, VP-global mktg, Donna Karan & Missoni; Justin By media 2005 2004 % chg Boxford, exec dir-global mktg, Michael Kors & Aramis. Magazine ...... $21,086 $43,783 -51.8 In-house. Sunday magazine ...... 1,385 2,645 -47.7 BtoB magazine ...... 1,291 2,089 -38.2 Aveda Corp.: 4000 Pheasant Ridge Dr. NE, Blaine, Minn. Newspaper ...... 3,646 2,525 44.4 55449/Phone: (763) 783-4000. Dominique Conseil, pres; Chris National newspaper ...... 1,007 1,646 -38.8 Molinari, VP-global comms; Suzanne Dawson, VP-mktg; Rachel Spanish-language newspaper ...... 4 35 -87.5 Ostrom, dir-adv. Network TV ...... 87,761 105,671 -16.9 In-house. Spot TV ...... 388 2,651 -85.4 Syndicated TV ...... 23,758 29,309 -18.9 Bobbi Brown Professional Cosmetics: 110 E. 59th St., 11th Fl., Cable TV network ...... 44,377 40,029 10.9 New York, N.Y. 10022/Phone: (212) 572-4200. Maureen Case, pres; Network radio ...... NA 3,279 NA Rita Mangan, sr VP & natl sls mgr; Sarah Creal, VP-prod devel National spot radio ...... 432 550 -21.5 & mktg. Local radio ...... 520 431 20.7 In-house. Outdoor ...... 113 109 3.9 Internet ...... 9,119 6,388 42.8 Clinique Laboratories: 767 Fifth Ave., New York, N.Y. Measured media ...... 194,886 241,139 -19.2 10153/Phone: (212) 572- 3800. Lynne Green, pres; Beth Di Nardo, sr Unmeasured media ...... 280,445 347,005 -19.2 VP-global mktg; , VP-global comms; Giovanni Russo, Total ...... 475,330 588,143 -19.2 creative dir ww; Celeste Lalicata, dir-adv. By brand 2005 2004 % chg In-house. — Clinique. Cialis ...... 110,941 163,771 -32.3 Strattera ...... 38,485 66,684 -42.3 Estee Lauder: 767 Fifth Ave., New York, N.Y. 10153/Phone: (212) Eli Lilly ...... 35,585 7,512 373.7 572-4200. Joe Gubernick, chief mktg officer; Aerin Lauder, sr VP- global creative directions; Geri Schachner, VP-global comms. Sales & earnings ($ in millions) JWT, New York. Lida Burpee, acct exec. — media buying, Worldwide 2005 2004 % chg American Beauty, Aramis & Designer Fragrances, Clinique, Estee Sales ...... $14,645 $13,858 5.7 Lauder, MAC, Origins, Prescriptives, Rodan & Fields, Sean John Earnings ...... 1,980 1,810 9.4 Fragrances, Tom Ford Beauty. U.S. 2005 2004 % chg Lloyd & Co., New York. Doug Lloyd, acct exec. — creative, Sales ...... 7,798 7,669 1.7 Estee Lauder. Division sales 2005 2004 % chg In-house. Neurosciences ...... 6,080 6,053 0.4 Endocrinology ...... 4,637 4,291 8.1 M.A.C.: 130 Prince St. 2nd Fl., New York, NY 10012/Phone: (212) Oncology ...... 1,801 1,366 31.8 965-6300. John Demsey, global pres-Estee Lauder & MAC; Peter Animal Health ...... 864 799 8.1 Lichtenthal, global gm-MAC Cosmetics; Caroline Geerlings, sr Cardiovascular ...... 609 659 -7.6 VP-mktg; James Gager, sr VP-creative dir. Anti-infectives ...... 444 478 -7.1 In-house. Other pharmaceutical ...... 211 213 -0.9 SPONSORED BY 59 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Headquarters Sales & earnings ($ in millions) Eli Lilly & Co./Lilly Corporate Center, Indianapolis, Ind. Division sales 2005 2004 % chg 46285/Phone: (317) 276-2000. Victoria’s Secret ...... 4,448 4,232 5.1 Apparel ...... 2,339 2,490 -6.1 Notes Bath & Body Works ...... 2,285 2,169 5.3 Eli Lilly advertising spending in this report includes the Cialis erec- Other ...... 627 517 21.3 tile dysfunction drug that it holds in joint venture with Icos Corp.

Personnel, brands, agencies Headquarters Corporate: Lilly Corporate Center, Indianapolis, Ind. Limited Brands/3 Limited Pkwy., Columbus, Ohio 43230/Phone: 46285/Phone: (317) 276-2000. Sidney Taurel, chmn & CEO; John (614) 415-7000. Lechleiter, pres & chief operating officer; Bryce Carmine, pres- global brand devel teams; Richard Pilnik, grp VP & chief mktg Personnel, brands, agencies officer; Deirdre Connelly, pres-Lilly USA. Corporate: Leslie H. Wexner, CEO & chmn; Len Schlesinger, co- FCB Worldwide, New York. Margie Wainfan, sr VP & grp chmn & chief operating officer; Edward G. Razek, pres-brand & mgmt dir. — Strattera, Cymbalta. creative svcs & chief mktg officer; Jill Beraud, exec VP-brand & Abelson-Taylor, Chicago. Greg Niemczyk, VP & acct dir. — creative svcs; Pattie Glod, VP-mktg & media. Actos, Arxxant, Byetta, Cialis, Evista, Prasugrel. Grey Worldwide, New York. Maureen Maldari, exec VP-acct In-house. — corporate adv. mgmt. — Cialis. Initiative, New York. Tim Spengler, VP & dir-natl bdcast. — GSW Worldwide, Columbus, Ohio. Joe Daley, pres- media buying. GSW/Columbus. — Eli Lilly corporate adv, Answers That Matter. Media Kitchen, New York. Heather Dumfrod, assoc media Prof adv: Alimta, Cymbalta, Evista, Forteo, Gemzar, strategist. — media svcs. Humalog/Humulin, Strattera, Symbyax, Xigris, Zyprexa. Bath & Body Works: 7 Limited Pkwy., Reynoldsburg, Ohio 43068/Phone: (614) 856- 6000. Neil Fiske, CEO; Brian Beitler, VP- 91 Limited Brands mktg. In-house. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Express-Express Men’s: Magazine ...... $7,001 $2,996 133.7 1 Limited Pkwy., Columbus, Ohio Sunday magazine ...... 51 NA NA 43230/Phone: (614) 415-4000. Paul Raffin, pres. BtoB magazine ...... 215 129 66.8 In-house. — Express clothing stores. Local magazine ...... 146 206 -29.4 Spanish-language magazine ...... NA 7 NA Henri Bendel Inc.: 712 Fifth Ave., New York, N.Y. 10019/Phone: Newspaper ...... 392 693 -43.4 (212) 247-1100. Teril Turner, dir-mktg svcs. National newspaper ...... 485 425 14.1 In-house. Network TV ...... 42,273 45,598 -7.3 Spot TV ...... 102 380 -73.1 Limited Stores: 3 Limited Pkwy., Columbus, Ohio 43230/Phone: Syndicated TV ...... 8,588 6,970 23.2 (614) 415-2000. Stuart DeHaan, dir-creative. Cable TV network ...... 14,665 9,222 59.0 Network radio ...... 93 86 9.2 In-house. National spot radio ...... 302 114 164.4 OMD Worldwide, Los Angeles. Susie Vye, acct dir. — media Local radio ...... 433 651 -33.5 svcs, Limited Too. Outdoor ...... 228 24 837.4 Internet ...... 13,865 7,244 91.4 Victoria’s Secret: 4 Limited Pkwy., Reynoldsburg, Ohio Measured media ...... 88,840 74,745 18.9 43068/Phone: (614) 577-7000. Sharon Jester Turney, pres & 304,553 256,235 18.9 Unmeasured media ...... CEO; Jerry Stritzke, chief operating officer; Grace Nichols, 393,393 330,979 18.9 Total ...... pres & CEO-Victoria’s Secret Stores; Elisabeth Charles, exec By brand 2005 2004 % chg VP-mktg; Mindy Meads, pres & CEO-Victoria’s Secret Direct; Victoria’s Secret ...... 76,346 63,149 20.9 Rick Jackson, chief operating officer-Victoria’s Secret Direct; Sales & earnings ($ in millions) Christine Beauchamp, pres & CEO-Victoria’s Secret Beauty; U.S. & Worldwide 2005 2004 % chg Marcia Mossack, sr VP & chief creative officer-Victoria’s Sales ...... $9,699 $9,408 3.1 Secret Beauty. Earnings ...... 683 705 -3.1 In-house. — Victoria’s Secret women’s apparel. SPONSORED BY 60 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Personnel, brands, agencies 22 L’Oreal Corporate: Laurent Attal, pres & CEO; Roger Dolden, exec VP U.S. ad spending ($ in thousands) & chief admin officer; Rebecca Caruso, exec VP-external affairs By media 2005 2004 % chg & corp comms. Magazine ...... $337,932 $329,195 2.7 Sunday magazine ...... 941 1,217 -22.7 L’Oreal Consumer Products: 575 Fifth Ave., New York, N.Y. BtoB magazine ...... 3,220 4,036 -20.2 10017/Phone: (212) 818-1500. Joseph Campinell, pres. Local magazine ...... 174 500 -65.2 Universal McCann Worldwide, New York. Scott Tegethoff, exec Spanish-language magazine . . . .1,869 1,584 18.0 VP & global acct dir. — media svcs, L’Oreal Paris, L’Oreal USA, Newspaper ...... 475 1,274 -62.7 Consumer Products. National newspaper ...... 1,585 2,021 -21.6 Spanish-language newspaper . . . . .15 4 272.5 L’Oreal Luxury Products: 575 Fifth Ave., New York, N.Y. FSI ...... 31,788 30,854 3.0 10017/Phone: (212) 818-1500. Edgar Huber, pres; Biotherm Division: Network TV ...... 183,175 213,917 -14.4 Catherine Roggero, gm; Roberta B. Weiss, sr VP; Ralph Lauren Spot TV ...... 10,040 17,418 -42.4 Fragrances Worldwide: Signe Gammeltoft, pres; Armani Syndicated TV ...... 102,008 72,131 41.4 Fragrances: Serge Jureidini, gm; European Designer Fragrances: Cable TV network ...... 80,583 64,756 24.4 Jack Wiswall, pres; Kiehl’s Since 1851: Philip Clough, pres; Shu Spanish-language TV ...... 28,250 24,055 17.4 Uemura: Chris Salgardo, gm; Lancome Division: Eric Lauzat, pres; Network radio ...... NA 50 NA Nina White, sr VP-mktg & deputy gm; Dalia Chammas, sr VP National spot radio ...... 389 372 4.5 & gm; Active Cosmetics: Philippe Patsalides, gm; Vichy & Local radio ...... 179 439 -59.3 Dermablend: Helena Wayth, asst VP-mktg; Skinceuticals: Stephane Wilmet, gm. Outdoor ...... 4,085 2,017 102.5 Ralph Lauren Advertising, New York. Liz Paley, VP. — Ralph Internet ...... 6,945 3,242 114.2 Lauren Fragrances; Black, Polo Blue, Pure Turquoise, Measured media ...... 793,653 769,081 3.2 Romance, Ralph, Ralph Hot. Unmeasured media ...... 662,591 629,248 5.3 Publicis, New York. Linda Joselow, exec VP & grp acct dir. — Total ...... 1,456,243 1,398,330 4.1 Biotherm, Lancome. By brand 2005 2004 % chg Euro RSCG Worldwide, New York. Vanessa DiFebo, acct exec. L’Oreal ...... 328,062 307,133 6.8 — creative/strategic, Vichy. Garnier ...... 135,726 137,262 -1.1 Optimedia International U.S., New York. Bonnie Barest, exec VP Maybelline ...... 118,879 116,674 1.9 & mg dir. — media svcs, Biotherm, European Designers Lancome ...... 38,595 35,126 9.9 Fragrances, Garnier, Giorgio Armani Parfums, Lancome Paris, Matrix ...... 21,362 21,890 -2.4 Maybelline New York. Redken ...... 20,703 19,650 5.4 Armani ...... 14,782 10,121 46.1 L’Oreal Paris Division (div. of L’Oreal USA): 575 Fifth Ave., New 14,314 10,050 42.4 Polo ...... York, N.Y. 10017/Phone: (212) 818-1500. Carol J. Hamilton, pres; 10,263 9,386 9.3 Acqua di Gio ...... Robert E. Robillard, sr VP-mktg; Lisa J. Capparelli, VP-integrated mktg comms; Jack Wiswall, pres-Designer Fragrances. Sales & earnings ($ in millions) McCann Erickson Worldwide, New York. Robert Montagnese, Worldwide 2005 2004 % chg exec VP & ww acct dir. — Color Cosmetics haircare, haircolor, $18,151 $17,038 6.5 Sales ...... skincare. 2,464 1,801 36.8 Earnings ...... ID Media, New York. Jeff Hinz, acct exec; Michael Baliber, acct North America 2005 2004 % chg dir & super. — Couleur Experte, L’Oreal ReFinish, L’Oreal 5,061 4,684 8.0 Sales ...... ReNoviste. Division sales 2005 2004 % chg Universal McCann Worldwide, New York. Karin Balik, sr VP- Consumer Products ...... 9,367 8,805 6.4 mg dir, plng. — interactive media, media plng. Luxury Products ...... 4,474 4,308 3.9 La Micela New York, New York. Nick La Micela, CEO & chief Professional Products ...... 2,574 2,399 7.3 creative officer; Brenda Chassey, exec VP-client svcs. — corp Active Cosmetics ...... 1,232 1,051 17.2 awareness adv, print & outdoor. Dermatology Branch ...... 397 366 8.5 R/GA, New York. — interactive adv. Other Cosmetics ...... 108 108 0.0 L’Oreal Professional Products: 575 Fifth Ave., New York, N.Y. Headquarters 10017 /Phone: (212) 984-4000. David Craggs, pres; Paul Sharnsky, sr L’Oreal/41, rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70-00. VP & gm; Pierre Lampert, VP & gm; Redken Worldwide: Stephan Bezy, gm; Redken U.S.: Pat Parenty, VP & gm; Karen Fuss-Zipp, L’Oreal/575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500. sr VP-mktg; L’Oreal Technique: Maria Cerminara, asst VP-mktg; SPONSORED BY 61 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Shae Kalyani, asst VP-comms; Matrix Worldwide: Ketan Patel, VP U.S. ad spending ($ in thousands) & gm; Matrix U.S.:Francesca Raminella, gm; Deborah Marquardt, By media 2005 2004 % chg VP-comms; Steve Kane, dir-comms; Chris Tucker, asst VP-Matrix Network TV ...... 131,500 105,028 25.2 DMI; Keratase Paris: Frederique Besson, VP & gm; L’Oreal Spot TV ...... 31,209 50,733 -38.5 Professional: Pierre Lampert, VP & gm; Stephanie Peigne, asst VP- Syndicated TV ...... 10,864 843 NA mktg; Mizani: Taydra Mitchell-Jackson, VP-mktg. Cable TV network ...... 50,747 48,097 5.5 Publicis, New York. Linda Joselow, exec VP & grp acct dir. — Spanish-language TV ...... 18,329 12,840 42.7 Matrix. Network radio ...... 2,258 NA NA In-house. Deborah Marquardt, assoc VP-comms. — L’Oreal National spot radio ...... 23,587 19,000 24.1 Professional, Kerastase. Local radio ...... 39,506 35,644 10.8 Carat, Memphis, Tenn. Ray Warren, pres-Carat media grp Outdoor ...... 1,178 728 61.9 Americas. — media svcs, Mizani. Internet ...... 7,959 1,847 330.8 Gotham, New York. Shari Baron, pres; Julie DeLoca, acct dir; Measured media ...... 423,690 366,572 15.6 Donna Cataldo, chief media officer; Kathi Darnulc, media dir. — Unmeasured media ...... 270,884 234,366 15.6 media buying, Redken. Total ...... 694,574 600,937 15.6 Initiative, New York. Tim Spengler, exec VP & dir-natl broad- By brand 2005 2004 % chg cast. — media buying, Redken. Lowe’s ...... 423,690 366,572 15.6 Pedone & Partners, New York. Walter Coyle, media dir. — media svcs, Matrix. Sales & earnings ($ in millions) Burrell Communications Group, Chicago. Donna Beasley, acct U.S. & Worldwide 2005 2004 % chg dir. — African-American adv. Sales ...... $43,243 $36,464 18.6 No agency. — PR, L’Oreal Technique, Mizani. Earnings ...... 2,771 2,176 27.3

Maybelline Garnier: 575 Fifth Ave., New York, N.Y. 10017/Phone: Headquarters (212) 818-1500. Karen Fondu, pres-Maybelline New York-Garnier; Lowe’s Cos./1000 Lowe’s Blvd., Mooresville, N.C. 28117/Phone: , gm-Maybelline New York Worldwide. (704) 758-1000. Publicis, New York. Linda Joselow, exec VP & grp acct dir. — Nutrisse, Fructis. Personnel, brands, agencies Gotham, New York. Sheri Baron, pres. — media svcs, Maybelline. Corporate: Robert A. Niblock, chmn, pres & CEO; Larry D. ZenithOptimedia, New York. Bonnie Barest, exec VP & mg dir- Stone, sr exec VP-merch & mktg; Nick Canter, exec VP-store strategic comms. — media svcs, Garnier, Maybelline NY. opers. BBDO Worldwide, New York. Tom Sebok, exec VP & mg dir. Soft Sheen-Carson Co.: 575 Fifth Ave., New York, N.Y. — Lowe’s. 10017/Phone: (212) 818-1500. Candace S. Matthews, pres & gm; R/GA, New York. Julia Rubinic, grp acct dir. Jonathan Matthews, VP-domestic mktg. Universal McCann Worldwide, New York. Mike Neiss, sr VP & Publicis New York, New York. Linda Joselow, exec VP & grp mg dir. acct dir. — Dark & Lovely, Optimum Oil Therapy, Optimum OMD Worldwide, New York. Mark Mirsky, acct dir. — media svcs. Care, Hi-Rez. Admerasia, New York. Jeff Lin, acct dir. — Asian-American adv. Carat ICG, Memphis, Tenn. Ken Washburn, VP & acct dir. — Cultura, Dallas. Pacino Mancillas, acct dir. — Hispanic adv. media svcs. Element 79 Partners, Chicago. Clay Purdy, mgmt dir. — sports Noelle-Elaine Media, New York. Kristen Poe-Hill, acct dir. — mktg & retail events. event plng, prod launches, publicity. Footsteps, New York. Naomi Ramsey, acct dir. — African- American adv. GMR Marketing. Mike Boykin, sr VP. — direct mktg. Momentum Worldwide, Chicago. Linda Neff, acct exec. — 53 Lowe’s Cos. event mktg. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Magazine ...... $21,528 $20,290 6.1 55 Mars Inc. Sunday magazine ...... 233 NA NA BtoB magazine ...... 192 173 11.1 U.S. ad spending ($ in thousands) Local magazine ...... 2 NA NA By media 2005 2004 % chg Spanish-language magazine . . . . .560 380 47.5 Magazine ...... $47,417 $79,316 -40.2 Newspaper ...... 83,355 69,509 19.9 Sunday magazine ...... 3,746 356 952.8 National newspaper ...... 306 308 -0.5 BtoB magazine ...... 1,402 1,387 1.1 Spanish-language newspaper . . . .379 1,154 -67.1 Local magazine ...... 42 NA NA SPONSORED BY 62 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) MediaVest USA, New York & Los Angeles. Lisa Donohue, mg By media 2005 2004 % chg dir. — media svcs. Newspaper ...... 82 64 27.7 AtmosphereBBDO, New York. Andreas Combuechen, CEO & 1,026 National newspaper ...... NA NA chief creative officer. — interactive mktg, Snickers. 13,755 20,572 -33.1 FSI ...... Draft, Chicago. Megan O’Connor, sr VP & grp acct dir. — 132,407 144,379 -8.3 Network TV ...... mktg svcs. Spot TV ...... 8,490 13,022 -34.8 Cultura, Dallas. Juan Faura, pres. — Hispanic adv. Syndicated TV ...... 53,034 65,104 -18.5 Cable TV network ...... 75,233 86,656 -13.2 Masterfoods USA Pet Care: P.O. Box 58853, Vernon, Calif. Spanish-language TV ...... 5,050 5,520 -8.5 90058/Phone: (323) 587-2727. Christopher Jones, mktg dir. Network radio ...... 1,302 2,569 -49.3 National spot radio ...... 370 1,373 -73.0 BBDO West, San Francisco. Peter Sherman, exec VP & mg dir. Local radio ...... 262 823 -68.2 — Cesar dog food, Sheba cat food. Outdoor ...... 481 1,289 -62.6 TBWA Worldwide, Los Angeles. Corey Mitchell, ww mg dir; Internet ...... 2,595 5,006 -48.2 Cathy Saidiner, grp acct dir. — Pedigree, Whiskas. Measured media ...... 345,666 428,460 -19.3 Mediaedge:cia, New York. Rino Scanzoni, chief investment offi- Unmeasured media ...... 282,818 350,559 -19.3 cer; George Janson, mg ptnr & dir-print. — media buying. Total ...... 628,484 779,019 -19.3 By brand 2005 2004 % chg M&M’s ...... 83,828 63,259 32.5 Pedigree ...... 67,281 67,430 -0.2 74 MasterCard International 37,745 72,791 -48.1 Snickers ...... U.S. ad spending ($ in thousands) 24,784 10,874 127.9 Dove ...... By media 2005 2004 % chg 22,497 22,713 -1.0 Uncle Ben’s ...... Magazine ...... $47,871 $51,859 -7.7 21,083 18,648 13.1 Starburst ...... Sunday magazine ...... 2,400 4,537 -47.1 Whiskas ...... 16,110 18,737 -14.0 BtoB magazine ...... 2,471 2,985 -17.2 Twix ...... 15,646 22,032 -29.0 Spanish-language magazine ...... 26 54 -52.4 Skittles ...... 15,535 19,744 -21.3 Newspaper ...... 4,272 1,813 135.6 3 Musketeers ...... 11,312 13,036 -13.2 National newspaper ...... 6,573 6,444 2.0 24 13 91.2 Sales ($ in millions) Spanish-language newspaper . . . . . 153,503 152,331 0.8 Worldwide 2005 2004 % chg Network TV ...... 2,443 7,129 -65.7 Sales ...... $18,000 NA NA Spot TV ...... Syndicated TV ...... 32,703 26,328 24.2 Headquarters Cable TV network ...... 35,026 37,559 -6.7 Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900. Spanish-language TV ...... 15,151 13,822 9.6 National spot radio ...... 8,357 8,617 -3.0 Personnel, brands, agencies Local radio ...... 11,826 11,665 1.4 Corporate: John F. Mars, chmn; Paul S. Michaels, pres; Jim Cass, Outdoor ...... 2,556 828 208.7 VP-mktg. Internet ...... 10,311 14,612 -29.4 Mediaedge:cia, New York. Rino Scanzoni, chief investment offi- Measured media ...... 335,512 340,596 -1.5 cer; George Janson, mg ptnr, dir-print. — media svcs. Unmeasured media ...... 130,477 119,669 9.0 Total ...... 465,989 460,264 1.2 Masterfoods USA: 800 High St., Hackettstown, N.J. By brand 2005 2004 % chg 07840/Phone: (908) 852-1000. Bob Gamgort, pres. MasterCard ...... 335,480 340,596 -1.5 BBDO Worldwide, New York. Rob Rawley, exec VP & region- al acct dir. — Kudos, M&M’s. Sales & earnings ($ in millions) Nitro, New York. Chris Clarke, CEO; Gabrielle Bradford, gm. — Worldwide 2005 2004 % chg Dove, Twix. Sales ...... $2,937 $2,593 13.3 TBWA Worldwide, New York & Los Angeles. Corey Mitchell, 266 238 11.8 ww mg dir; Cathy Saidiner, grp acct dir; Lisa Liebman, grp acct Earnings ...... dir (N.Y.). — Combos, Seeds of Change, Skittles, Snickers, U.S. 2005 2004 % chg 1,615 1,504 7.4 Starburst, Uncle Ben’s. Sales ...... UniWorld Group, New York. Steve McKee, grp acct dir. — genl mkt strategy & adv, 3 Musketeers. Headquarters Mediaedge:cia, New York. Rino Scanzoni, chief investment offi- MasterCard International/2000 Purchase St., Purchase, N.Y. cer; George Janson, mg ptnr & dir-print. — media buying. 10577/Phone: (914) 249-2000. SPONSORED BY 63 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Notes Sales & earnings ($ in millions) MasterCard launched an IPO in May 2006, pricing some 61.5 mil- Division sales 2005 2004 % chg shares in the issue at $39 per share. The company is now list- International ...... 2,464 2,336 5.5 ed on the New York Stock Exchange as MA. Mattel Brands U.S...... 1,365 1,512 -9.7 Fisher-Price Brands U.S...... 1,359 1,319 3.0 Personnel, brands, agencies American Girl Brands ...... 436 379 15.0 Corporate: Robert W. Selander, pres & CEO; Larry Flanagan, chief mktg officer-global mktg; Walter MacNee, pres-N. Amer.; Elisa Headquarters Romm, VP-brand building; Cheryl Guerin, VP-relationship mktg. Mattel/333 Continental Blvd., El Segundo, Calif. 90245-5012/Phone: McCann Erickson Worldwide, New York. Rich O’Leary, exec (310) 252-2000. VP & ww acct dir. — MasterCard. GSD&M, Austin, Texas. Jill Otto, VP & grp media dir; Betty Personnel, brands, agencies Pat McCoy, VP & natl bdcast dir. — media buying. Corporate: Robert A. Eckert, chmn & CEO. Integer Group, Dallas. Stacy Sarna, acct dir. — sls promo. Octagon, New York. Woody Thompson, exec VP. — mktg svcs, American Girl Brands: 8400 Fairway Place, Middleton, Wis. co-branded cards: FIFA, MLB, NBC Universal, NHL, PGA Tour. 53562-0998/Phone: (608) 836-4848. Ellen L. Brothers, pres. Unit 7, New York. Christine Lamiroult, acct exec. — BtoB rela- No agency. tionship mktg. Fisher-Price Brands U.S.: 636 E. Girard Ave., East Aurora, N.Y. 14052/Phone: (716) 687-3000. David Allmark, gm-Fisher Price Friends; Kevin Curran, gm-Fisher Price Infant/Pre-school. 77 Mattel FCB Worldwide, New York. Jan Weinstein, sr VP & grp media U.S. ad spending ($ in thousands) dir; Kim Corrigan, exec VP & ww acct dir. — Sesame Workshop, By media 2005 2004 % chg Nickelodeon, Disney, Winnie the Pooh. Magazine ...... $20,394 $28,444 -28.3 Sunday magazine ...... 453 55 725.7 Mattel Brands, U.S.: 333 Continental Blvd., El Segundo, Calif. BtoB magazine ...... 713 535 33.3 90245-5012/Phone: (310) 252-2000. Neil Friedman, pres; Chuck Spanish-language magazine . . . . .770 78 886.9 Scothon, gm & sr VP Girls; Tim Kilpin, gm & sr VP Boys. Newspaper ...... 369 143 158.1 Ogilvy & Mather Worldwide, Culver City, Calif. Heather National newspaper ...... 35 NA NA MacPhearson, mg dir-L.A.; Denise Halloran, sr ptnr & exec grp Spanish-language newspaper . . . . .55 4 NA dir-L.A. — Barbie, girls’ activity toys, large dolls, plush, small dolls. FSI ...... 87 10 739.4 Y&R, Irvine, Calif. Susan Chittum, brand team leader. — elec- Network TV ...... 43,937 60,648 -27.6 tric racing, games & puzzles, Harry Potter, Hot Wheels, male Spot TV ...... 1,107 2,299 -51.9 action, Matchbox, Tyco radio control, Uno, My Scene, Batman, Syndicated TV ...... 5,898 4,612 27.9 Superman, Yu-Gi-Oh, Max Steel, Scene-It?, Pictionary, Scrabble Cable TV network ...... 106,926 91,376 17.0 International. Spanish-language TV ...... 1,248 NA NA Mediaedge:cia, New York. Rino Scanzoni, chief investment offi- Network radio ...... 93 591 -84.2 cer; Lee Doyle, mg ptnr & client svcs dir; Diane Metzler, mg ptnr National spot radio ...... 3 474 -99.3 & acct dir. — media buying, nat’l adult TV. Local radio ...... 10 415 -97.5 MediaVest USA, Los Angeles. Tom Szczepanski, mg dir- Outdoor ...... 85 334 -74.5 MediaVest-Los Angeles. — media plng. Internet ...... 1,737 3,461 -49.8 MindShare Worldwide. Jason Maltby bdcast, pres & co-exec Measured media ...... 183,920 193,478 -4.9 dir-natl bdcast. — media buying, natl youth TV. Unmeasured media ...... 275,881 290,217 -4.9 Total ...... 459,801 483,695 -4.9 By brand 2005 2004 % chg 17 McDonald’s Corp. Fisher-Price ...... 77,743 79,379 -2.1 Mattel ...... 71,784 68,798 4.3 U.S. ad spending ($ in thousands) Barbie ...... 25,648 34,747 -26.2 By media 2005 2004 % chg Magazine ...... $61,540 $50,231 22.5 Sales & earnings ($ in millions) Sunday magazine ...... 2,398 68 NA Worldwide 2005 2004 % chg BtoB magazine ...... 314 363 -13.3 Sales ...... $5,179 $5,103 1.5 Local magazine ...... 47 10 390.5 Earnings ...... 417 573 -27.2 Spanish-language magazine . . . .1,595 789 102.1 U.S. 2005 2004 % chg Newspaper ...... 2,881 3,090 -6.8 Sales ...... 3,160 3,210 -1.6 National newspaper ...... 1,450 1,285 12.8 SPONSORED BY 64 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Boston Market: 14103 Denver West Pkwy., Golden, Colo. 80401- By media 2005 2004 % chg 4086/Phone: (303) 278-9500. Michael D. Andres, pres & CEO. Spanish-language newspaper . . . .242 199 21.7 Cameron Christoper Thomas Advertising, Denver, Colo. Patie 396 348 13.9 FSI ...... Welch, acct supervisor. — TV, print, & non-traditional. Network TV ...... 226,681 203,709 11.3 135,938 154,443 -12.0 Spot TV ...... Chipotle Mexican Grill: 1543 Wazee St., Denver, Colo. 41,069 33,885 21.2 Syndicated TV ...... 80202/Phone: (303) 595- 4000. Steve Ells, founder & CEO; Jim Cable TV network ...... 91,256 85,758 6.4 Adams, dir-mktg. Spanish-language TV ...... 56,741 51,576 10.0 TDA Advertising & Design, Denver. Jessica Cottle, dir-acct svcs. Network radio ...... 5,209 6,034 -13.7 — agency of record, radio, print, cinema, outdoor, & web, National spot radio ...... 5,376 4,482 19.9 Chipotle Mexican Grill. Local radio ...... 67,879 64,495 5.2 Results Media Group, Phoenix. Caroline Wood, Northeast & Outdoor ...... 51,079 38,444 32.9 Internet ...... 12,478 5,272 136.7 Rocky Mtn. acct exec; Eric Rutin, Northeast, Southeast, & Pacific Measured media ...... 764,570 704,477 8.5 region acct exec; Rennee Duplessis, Southeast & Pacific region Unmeasured media ...... 897,538 826,995 8.5 acct exec; Diana Fliger, central region & Rocky Mtn. region acct Total ...... 1,662,108 1,531,473 8.5 exec; Lauren Emig, central acct exec. By brand 2005 2004 % chg McDonald’s ...... 742,344 678,239 9.5 McDonald’s U.S.A: 1 Kroc Dr, Oak Brook, Ill. 60523/Phone: (630) Boston Market ...... 19,100 23,377 -18.3 623-3000. Bill Lamar, sr VP & chief mktg officer-U.S.; Marlena Peleo-Lazar, VP & chief creative svcs officer-U.S.; Peter Sterling, Sales & earnings ($ in millions) VP-mktg & media svcs, U.S.; Neil Golden, VP-strategy & con- Worldwide 2005 2004 % chg sumer/bus insights, U.S.; Dan Ryan, VP-mktg, U.S.; Wendy Cook, Sales ...... $20,460 $19,065 7.3 VP-mktg & menu innovation, U.S.; Wade Thomas, VP-menu Earnings ...... 2,602 2,279 14.2 innovation, U.S.; Steve Levigne, VP-consumer/bus insights, U.S.; U.S. 2005 2004 % chg Tony Suarez, VP-ethnic mktg, U.S. Sales ...... 6,955 6,526 6.6 DDB Worldwide Communications, Chicago. Dick Rogers, pres U.S. operating income ...... 2,422 2,182 11.0 DDB N. Amer.; Don Hoffman, exec VP & global acct dir. — Division sales 2005 2004 % chg GCM women & family brand. WW Company-operated units . .15,352 14,224 7.9 OMD Worldwide, New York. Paul Davey, acct dir-global. — WW Franchise, affiliated units . .5,108 4,841 5.5 media svcs, broadcast buying. Admerasia, New York. Hsin-Ling Chuang, comms dir; Sidney Headquarters T. Yee, chief client officer. — Asian-American media. McDonald’s Corp./2111 McDonald’s Dr., Oak Brook, Ill. Arc Worldwide, Chicago. Jenny Cacioppo, exec VP & client 60523/Phone: (630) 623-3000. solutions ptnr. — retail mkg, promo mkg, & interactive/digital mktg. Notes Arnold Worldwide, Boston. Jerrie Van Gelder, exec VP & grp McDonald’s U.S. advertising total is based on systemwide U.S. acct dir; Tom Lawson, mg ptnr. — regional adv/mktg, various sales from both corporate and franchise operations of $25.64 bil- regional markets. lion in 2005 vs. $24.39 billion in 2004, figures reported by Burrell Communications Group, Chicago. Fay Ferguson, co- Technomic. Returns shown in the accompanying box are just cor- CEO; James Patterson, VP & acct dir. — African-American adv. porate and largely represent returns from corporate-owned Creata Promotions, Oak Brook, Ill. Sandy Silver, pres; Mark restaurants and fees from franchise operations. Landolt, exec VP. — sls promo. Personnel, brands, agencies Del Rivero Messianu DDB, Coral Gables, Fla. Eduardo Del Rivero, Corporate: Andrew McKenna, chmn; Jim Skinner, CEO; Mary pres; Luis-Miguel Messianu, exec creative dir. — Hispanic adv. Dillon, chief mktg officer; Dean Barrett, sr VP-alliances; Eric GMR Marketing. Steve Jarvis, exec VP. — comms. Leininger, sr VP-insights; Peter Beresford, sr VP-brand equity; IW Group, San Francisco. Irene Chung, VP acct svcs. — Asian- Cathy Nemeth, VP-family bus. American adv. DDB Worldwide Communications, Chicago. Don Hoffman, Leo Burnett Customer Group, Chicago. Bob Raidt, exec VP & global acct dir. — creative svcs, GCM, women & family brands. ww dir. — youth mktg. Leo Burnett Worldwide, Chicago. Bob Raidt, exec VP & acct Marketing Store, Lombard, Ill. Dean Govostis, exec VP. — sls dir. — youth mktg, roster agency. promo, ethnic promo. OMD Worldwide, Chicago. Paul Davey, acct dir global; Kate Tribal DDB, New York. Paul Gunning, acct dir. — interactive Stephenson, acct dir Chicago. — strategy, digital & print buying. mktg. SPONSORED BY 65 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

49 Merck & Co. ID Media, Whitehouse Station, N.J. Chuck Shaw, acct exec; Mark Rosefield, acct dir & super. — media svcs. U.S. ad spending ($ in thousands) Initiative, New York. David Ernst, exec VP & dir-futures & tech; By media 2005 2004 % chg Tim Spengler, exec VP & dir-natl broadcast. — media buying & Magazine ...... $73,801 $114,884 -35.8 rsch, corporate. Sunday magazine ...... 4,653 3,944 18.0 BtoB magazine ...... 146 319 -54.2 U.S. Human Health: P.O. Box 4, West Point, Pa. 19486/Phone: Local magazine ...... NA 8 NA (215) 652-5000. Bradley T. Sheares, pres-U.S. Human Health; Spanish-language magazine . . . . .688 384 79.3 Charlotte McKenna, VP-mktg comms. Newspaper ...... 7,966 11,342 -29.8 CommonHealth, Parsippany and Morristown, N.J. Matt National newspaper ...... 2,613 5,909 -55.8 Giegerich, pres & CEO; Davis Chapman, pres-Ferguson; John Spanish-language newspaper . . . . .56 118 -52.5 Nosta, pres-Noesis. — Oncology franchise, Januvia/Sitagliptin, FSI ...... 333 410 -18.7 Vorinostat. Network TV ...... 108,366 134,661 -19.5 DDB Worldwide Communications, New York. Peter Hempel, Spot TV ...... 2,738 4,554 -39.9 pres-DDB NY. — Arcoxia (DTC), Singulair (DTC), Vioxx (DTC). Syndicated TV ...... 16,679 27,922 -40.3 FCB HealthCare & ProHealth, New York. Margie Wainfain, sr Cable TV network ...... 36,024 32,328 11.4 VP & grp mg dir. — Media, Fosamax (DTC & healthcare profes- Spanish-language TV ...... 2,699 5,538 -51.3 sional), all Merck brands. Network radio ...... 4,749 NA NA Hal Lewis Group, Philadelphia. David Winigrad, pres; James National spot radio ...... 80 34 137.4 Boland, chief opers officer. — Cosopt, Opthalmics, Trusopt. Local radio ...... 6 NA NA ID Media, Whitehouse Station, N.J. Chuck Shaw, acct exec; Outdoor ...... 22 12 82.4 Mark Rosefield, acct dir & super. — Fosomax. Internet ...... 7,527 8,158 -7.7 Initiative, New York. David Ernst, exec VP & dir-futures & tech; Measured media ...... 269,144 350,524 -23.2 Tim Spengler, exec VP & dir-natl broadcast. — media buying & Unmeasured media ...... 499,840 744,864 -32.9 rsch, HPV, Fosomax, Singulair, Vytorin, Zedia. Total ...... 768,984 1,095,389 -29.8 Kallir, Phillips, Ross, Whitehouse Station, N.J. Jack Dorsey, sr By brand 2005 2004 % chg VP & mgmt super. — Invanz, Primaxin. Singulair ...... 105,054 112,479 -6.6 Ogilvy & Mather Worldwide, New York. Mike Guarini, exec Merck ...... 61,468 18,816 226.7 grp dir. — Zocor (DTC & direct mktg). Zocor ...... 48,025 91,434 -47.5 Prime Access, New York. Howard Buford, pres & CEO; Mark Fosamax ...... 45,453 28,819 57.7 Wilson, VP-grp acct dir; Lorraine McNeill-Popper, exec creative dir; Sharman Davis, media dir. — Maxalt, Vytorin, Merck e-busi- Sales & earnings ($ in millions) ness, Zocor (African-American adv); ethnic, gay & lesbian media Worldwide 2005 2004 % chg buying (DTC). Sales ...... $22,012 $22,939 -4.0 McCann Healthcare Worldwide-Complete Medical Earnings ...... 4,631 5,813 -20.3 Communications, New York. Charles Buckwell, acct dir. — U.S. 2005 2004 % chg Vorinostat. Sales ...... 12,767 13,472 -5.2 Division sales 2005 2004 % chg Vaccine Division: 770 Sumneytown Pike, West Point, Pa. Pharmaceutical ...... 18,621 19,989 -6.8 19486/Phone: (215) 652-5000. Adel A.F. Mahmoud, M.D., PhD, All other ...... 3,391 2,950 14.9 chief medical advisor; Margaret G. McGlynn, pres. CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; Headquarters Darlene Dobry, pres-Carbon. — ProQuad, Hexavac, Varivax, Merck & Co./1 Merck Dr., P.O. Box 100, Whitehouse Station, N.J. Pneumovax, Recombivax, Vaqta. 08889-0100/Phone: (908) 423- 1000. Prime Access, New York. Howard Buford, pres & CEO; Mark Wilson, VP & grp acct dir; Lorraine McNeill-Popper, exec cre- Notes ative dir. — new assignment ethnic. Not included in Merck ad totals is advertising for Vytorin cho- lesterol drug, a joint venture with Schering-Plough. Vytorin drew $155.3 million in media in 2005 versus $52.2 million in the 37 Microsoft Corp. prior year. Merck bought two biopharmaceutical companies in second quarter 2006: Abmaxis, Santa Clara, Calif., and GlycoFi, U.S. ad spending ($ in thousands) Lebanon, N.H. By media 2005 2004 % chg Magazine ...... $112,837 $82,092 37.5 Personnel, brands, agencies Sunday magazine ...... 1,634 2,831 -42.3 Corporate: Rickard T. Clark, pres & CEO. BtoB magazine ...... 81,021 78,981 2.6 SPONSORED BY 66 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Michael Delman, corp VP-global mktg comms grp; Jeff Bell, VP- By media 2005 2004 % chg global mktg, Interactive Entertainment Business; Orlando Ayala, sr Local magazine ...... NA 9 NA VP-small & mid-market solutions & ptnr & grp chief operating Spanish-language magazine . . . . .378 272 38.8 officer-bus solutions. Newspaper ...... 6,148 6,595 -6.8 McCann Erickson Worldwide, San Francisco. Matt Ross, global National newspaper ...... 13,816 5,201 165.7 chief exec-Microsoft brands; Niles Peyron, exec VP & global Spanish-language newspaper . . . . .72 2 NA brand dir; John McNeil, exec VP & exec creative dir; Rob Bagot, Network TV ...... 41,310 78,035 -47.1 exec VP & exec creative dir-MRM ptnrs. — Microsoft software, Spot TV ...... 15,417 9,121 69.0 MSN internet svcs, Xbox. Syndicated TV ...... 879 1,962 -55.2 Y&R, New York. Jan Valentic, global client leader; Stewart Cable TV network ...... 66,635 58,102 14.7 Pearson, global client leader. — Mobility & Embedded Devices, Spanish-language TV ...... 1,891 1,101 71.8 MSN, Server & Tools, Xbox. Network radio ...... 3,736 53 NA Universal McCann Worldwide, New York & San Francisco. National spot radio ...... 2,627 2,375 10.6 Steve Soldano, exec VP & global mg ptnr. — media svcs, Local radio ...... 7,681 4,532 69.5 Windows Client, Office, Corporate, Server & Tools, HED/HRD, Outdoor ...... 3,909 3,004 30.1 MSN. Internet ...... 103,032 151,271 -31.9 GMR Marketing, New Berlin, Wis. Rick Arnstein, exec VP. — Measured media ...... 463,020 485,539 -4.6 mktg svcs. Unmeasured media ...... 481,919 448,190 7.5 Modem Media, San Francisco. Michael Smith, exec VP & rela- Total ...... 944,939 933,729 1.2 tionship leader. — digital mktg, direct mktg, digital strategy, direct By brand 2005 2004 % chg strategy. Microsoft ...... 357,057 315,639 13.1 VML, Kansas City, Mo. Amy Worley, acct exec. — interactive mktg. MSN ...... 68,625 140,113 -51.0 Xbox ...... 31,775 26,293 20.8

Sales & earnings ($ in millions) 88 Molson Coors Brewing Co. Worldwide 2005 2004 % chg U.S. ad spending ($ in thousands) Sales ...... $39,788 $36,835 8.0 By media 2005 2004 % chg Earnings ...... 12,254 8,168 50.0 Magazine ...... $9,991 $8,247 21.1 U.S. 2005 2004 % chg BtoB magazine ...... 231 163 41.8 Sales ...... 26,949 25,046 7.6 Local magazine ...... 7 16 -53.8 Income before income taxes . .16,628 12,196 36.3 Spanish-language magazine ...... 15 100 -85.4 Division sales 2005 2004 % chg Newspaper ...... 1,435 2,406 -40.4 Client ...... 12,234 11,546 6.0 National newspaper ...... NA 1,278 NA Information Worker ...... 11,013 10,653 3.4 Spanish-language newspaper . . . .290 151 92.4 Server & Tools ...... 9,885 8,538 15.8 FSI ...... NA 0 NA Home and Entertainment ...... 3,242 2,876 12.7 Network TV ...... 90,317 77,704 16.2 MSN ...... 2,274 2,216 2.6 Spot TV ...... 7,284 23,310 -68.8 Microsoft Business Solutions . . . . .803 759 5.8 Syndicated TV ...... 3,380 14 NA Mobile & Embedded Devices . . . . .337 247 36.4 Cable TV network ...... 33,281 28,598 16.4 Spanish-language TV ...... 11,255 3,821 194.5 Headquarters National spot radio ...... 2,759 3,483 -20.8 Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052- Local radio ...... 16,910 19,326 -12.5 6399/Phone: (425) 882-8080. Outdoor ...... 21,007 15,741 33.5 Internet ...... 2,292 3,704 -38.1 Notes Measured media ...... 200,454 188,061 6.6 Microsoft in January 2005 formed a central marketing group, a move Unmeasured media ...... 200,454 180,687 10.9 that streamlines its marketing and advertising. The group is headed Total ...... 400,907 368,748 8.7 by Mike Delman, general manager. In December 2005, Microsoft By brand 2005 2004 % chg sold 32% of MSNBC to GE, leaving Microsft with 18% ownership in Coors ...... 170,861 158,421 7.9 the joint Web partnership. GE plans to purchase that remainder in Molson ...... 16,498 5,599 194.7 2007. Sales & earnings ($ in millions) Personnel, brands, agencies Worldwide 2005 2004 % chg Corporate: William H. Gates, III, chmn & chief software architect; Sales ...... $5,507 $4,306 27.9 Steve A. Ballmer, CEO; Mich Matthews, sr VP-central mktg grp; Earnings ...... 135 197 -31.5 SPONSORED BY 67 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) U.S. ad spending ($ in thousands) U.S. 2005 2004 % chg By media 2005 2004 % chg Sales ...... 2,468 2,384 3.5 Network radio ...... 10,723 4,168 157.3 National spot radio ...... 4,426 12,485 -64.5 Headquarters Local radio ...... 19,359 26,916 -28.1 Molson Coors Brewing Co./1555 Notre Dame St. East, Montreal, Outdoor ...... 763 4,425 -82.8 Que., Canada H2L 2R5/Phone: (514) 521-1786. Internet ...... 51,439 17,981 186.1 Measured media ...... 560,747 523,633 7.1 Molson Coors Brewing Co./1225 17th St., Denver, Colo. Unmeasured media ...... 658,269 614,699 7.1 80202/Phone: (303) 279-6565. Total ...... 1,219,016 1,138,332 7.1 Notes By brand 2005 2004 % chg Purina ...... 123,126 96,523 27.6 Molson Coors Brewing Co. is the result of a $3.4 billion merger 84,504 103,706 -18.5 in early 2005 of Coors Brewing Co. and Molson of Canada. The Nestle ...... 37,596 15,286 146.0 company is co-headquartered in Montreal and Denver. Stouffer’s ...... Edy’s ...... 34,201 27,331 25.1 Personnel, brands, agencies ...... 27,865 30,200 -7.7 24,525 20,153 21.7 Corporate: Eric H. Molson, chmn; W. Leo Kiely III, pres & CEO. Coffee-Mate ...... ...... 21,815 17,415 25.3 20,993 8,613 143.7 Coors Brewing Co.: 311 Tenth St., Golden, Colo. 80401/Phone: ...... 20,335 24,573 -17.2 (303) 279-6565. Frits van Paasschen, pres & CEO-Coors Brewing ...... 18,203 12,383 47.0 Co.; Andrew England, chief mktg officer; Jim Sabia, VP-mktg; Lee Juicy Juice ...... 17,047 5,757 196.1 Dolan, VP-mktg. Pria ...... 13,703 9,943 37.8 FCB Worldwide, Chicago. Marty Stock, sr VP & mg dir. — Butterfinger ...... Coors Banquet, Coors Light, Keystone, Killians. Patanol ...... 12,454 12,792 -2.6 BrainStorm Group, Toronto. Cora Brady, acct dir. — Molson Tidy Cat ...... 12,378 14,763 -16.2 Canadian. Integer Group, Lakewood, Colo. Mark Ducnuigeen, exec VP- Sales & earnings ($ in millions) client svcs; Scott Richards, exec VP-field work — media svcs. Worldwide 2005 2004 % chg Initiative, New York. Tim Spengler, exec VP-dir natl bdcast. — Sales ...... $72,811 $68,434 6.4 natl TV media buying. Earnings ...... 6,093 5,350 13.9 Avenue A/Razorfish. Mike Sheldon, mg ptnr & gm. — interac- Americas 2005 2004 % chg tive media svcs, Aspen Edge. Sales ...... 24,589 22,445 9.6 Bromley Communications, San Antonio. Sue de Lopez, grp acct EBITA ...... 9,370 8,695 7.8 dir. — Hispanic adv. Division sales 2005 2004 % chg Carol H. Williams Advertising, Oakland, Calif. Stacey Manley, Beverages ...... 19,061 17,610 8.2 acct exec. — African-American adv. Milk prods, nutrition & ice cream . .18,576 17,376 6.9 Prepared dishes & cooking aids . .13,330 12,830 3.9 Chocolate, confec. & biscuits . . .8,629 8,289 4.1 Petcare ...... 8,450 8,027 5.3 26 Nestle Pharmaceutical products ...... 4,766 4,302 10.8 U.S. ad spending ($ in thousands) By media 2005 2004 % chg Headquarters Magazine ...... $113,833 $110,893 2.7 Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21- Sunday magazine ...... 4,942 4,107 20.3 924-2111. BtoB magazine ...... 1,739 2,280 -23.7 Local magazine ...... 67 16 322.2 Nestle U.S.A./800 N. Brand Blvd., Glendale, Calif. 91203/Phone: Spanish-language magazine ...... 53 523 -89.9 (818) 549-6000. Newspaper ...... 2,613 1,654 58.0 National newspaper ...... 1,006 878 14.6 Personnel, brands, agencies Spanish-language newspaper . . . . .15 1 NA Corporate: Peter Brabeck-Letmathe, vice chmn & CEO; Lars FSI ...... 22,414 25,517 -12.2 Olofsson, exec VP-strategic bus units & mktg. Network TV ...... 162,376 154,569 5.1 ZenithOptimedia, New York, Los Angeles & Dallas. Susan Spot TV ...... 10,676 31,918 -66.6 Eberhardt, exec VP-comms plng. — media svcs. Syndicated TV ...... 60,535 42,712 41.7 Cable TV network ...... 88,158 79,057 11.5 Alcon Laboratories: 6201 South Fwy., Fort Worth, Texas Spanish-language TV ...... 5,612 3,533 58.8 76134/Phone: (817) 293- 0450. Cary Rayment, chmn, pres & CEO. SPONSORED BY 68 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Corbett Accel Healthcare Group, Chicago. Bob DeBartolo, exec Nestle USA: 800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) VP & exec dir-client svcs. — Opti-Free. 549-6000. Brad Alford, pres & CEO; Rob Case, pres-Beverage; Tim FCB Worldwide, New York. Jessica Brenner-Baskin, VP & Connor, pres-Food Services N. Amer.; Dave Hubinger, pres- mgmt dir—Patanol, Patanese; Patricia Prungo, sr VP & mg dir— Confections & Snacks; Stephen Cunliffe, pres & CEO-Prepared ReSTOR. — consumer mktg, Patanol, Patanese, ReSTOR. Foods; Frank Higgins, VP & gm—Foreign Trade; Mike Mitchell, pres- TBWA/Chiat/Day, New York. David Jenkins, exec grp dir; sls; Al Stefl, sr VP-comms; Karen Crawford, dir-media adv & rela- Andrea Lennon, acct super. — Opti-Free. tionship mktg; Jackie Lilley, VP-promos & event mktg; Laurie MacDonald, VP-corp & brand affairs; Mary Beth Rymers, dir-mar- Dreyer’s Grand Ice Cream Holdings: 5929 College Ave., ket intelligence; Beth Thomas-Kim, dir-cons svcs. Oakland, Calif. 94618/Phone: (800) 888-3442. T. Gary Rogers, CommonHealth, Parsippany, N.J. Matt Geigerich, pres & CEO; chmn & CEO; Tyler Johnston, exec VP-mktg. Darlene Dobry, pres-Carbon. — Good Start. Goodby, Silverstein & Partners, San Francisco. Leslie Barret, Dailey & Associates, Los Angeles. Tom Lehr, exec VP & mg dir. acct dir. — Dreyer’s Grand Ice Cream, Edy’s Grand Ice Cream, — Baby Ruth, Nestle Crunch products, Willy Wonka products. Haagen-Dazs. Euro RSCG Worldwide, New York. David Bartlem, grp acct dir. JWT, Chicago. Ros King, global bus dir. — Dreyer’s ice cream — Lean Cuisine. novelties brands, Drumstick, Push Up, Skinny Cow, Dibs. GMR Marketing, New Berlin, Wis. Dave Rosenberg, exec VP. — Baby Ruth, PowerBar. : L.P 14501, Fort Worth, Texas 76177/Phone: (817) 961- JWT, Chicago. Howard Cortemanche, acct dir. — Butterfinger 5000. Anne Egger, VP-mktg. brands, Condensed & Evaporated Milks, Stouffer’s red Sudler & Hennessey, New York. Cathy Midura, acct exec- Box Single Serve, Stouffer’s Red Box Multiserve. Cetaphil. — Cetaphil. McCann Erickson Worldwide, Los Angeles. Lisa Epstein, sr VP Sudler & Hennessey, New York. John Marchese, acct exec- & grp mg dir. — Carnation Coffee-mate, Carnation Instant Clobex. — Clobex. Breakfast, Nescafe Frothe, Good Start formulas, Nescafe, Taster’s BrandPharm (a Publicis Healthcare Communications Co.), New Choice, . York. Marge Nelson-Perry, grp acct dir; Jennifer Cohen, acct dir- Publicis, Dallas. Mike Knowles, VP, mgmt super; David Hayes, Metro, Triluma; Andrea Conigliaro, acct dir-Differin. — MetroGel, VP & mgmt super. — pasta, Croissant Pockets, Hot Triluma, Differin. Pockets, Juicy Juice, Lean Pockets, Nestle PowerBar. Burrell Communications Group, Chicago. McGhee Williams, Nestle Purina PetCare: Checkboard Square, St. Louis, Mo. co-CEO; Aaron Payne, acct super. — media buying & promos, 63164/Phone: (314) 982-1000. W.P. McGinnis, CEO & pres; T.E. Coffee-Mate. Block, pres-pet foods, N. Amer; S.L. Crimmins, VP-dog food & Casanova Pendrill Publicidad, Irvine, Calif. Dan Nance, pres & new prods; J.C. Vella, VP-cat food mktg; J.T. Quinn, VP-strategic CEO. — media buying & Hispanic bdcast, Nesquik. Bromley Communications, Glendale, Calif. Amy Niederhauser, plng, influential & treats; M.L. Crawford, VP-cons comms & grp acct dir; Veronica Jimenez, sr acct exec. — Hispanic adv, insights; R. Watt, pres-Golden products & litter. , Clasico, , Coffee-Mate, , Libby’s, , Avrett Free Ginsberg, New York. Stu Grau, dir-strategic plng; NAN Infant Formula, Nestle Crunch, Wonka. Gabe Miller, dir-acct svcs. — Cat Chow, Chef’s Blend, Friskies, Manning, Selvage & Lee, New York. Jennifer Blake, VP. — PR, Kitten Chow. Nestle Infant formulas. Berlin Cameron United, New York. Andy Berlin, chmn. — Tidy Publicis Dialog, New York. Mary Puls, mg dir. — cons promo, Cat. Coffee-Mate, Juicy Juice, Nescafe Taster’s Choice, Nesquik, CheckMark Communications (In-house). J.K. Lucas, VP & gm. Wonka, Multibran. — , Mighty Dog, ProPlan. Colle & McVoy, Minneapolis. John Jarvis, CEO & chief creative Nestle Waters North America: 777 W. Putnam Ave., officer. — Purina Veterinary Diets, Breeder. Greenwich, Conn. 06830/Phone: (203) 531-4100. Kim Jeffery, pres Fallon Worldwide, Minneapolis. Patrick R. Fallon, chmn; Greg & CEO; Robert Davino, VP-mktg. Brinker, acct dir. — Beneful, , ONE Dog, ONE Cat, McCann Erickson Worldwide, New York. Gregg Fujimoto, sr Puppy Chow, Pro Plan. VP & grp mg dir. — Arrowhead, Deer Park, , Poland McCann Erickson Worldwide, Los Angeles. Ian McGregor, gm Spring, . & exec VP. — Fancy Feast. Ogilvy & Mather Worldwide, New York. Janet Berg, sr ptnr & ZenithOptimedia, New York. Susan Eberhart, exec VP-comms mgmt super. — , , San Pellegrino. ZenithOptimedia, New York. Susan Eberhart, exec VP-comms plng. — media svcs. & plng. — media svcs, Arrowhead, Deer Park, Ice Mountain, Arc Worldwide, Chicago. Scott Clark, VP & acct dir. — inter- Ozarka, Perrier, Poland Springs, San Pellegrino, Zephyrhills, active mktg. Nestle Pure Life, , Aqua Panna, NPL Splash. Manning, Selvage & Lee, New York. Jennifer Blake, VP. — PR, Media Horizons, Norwalk, Conn. Alan Kraft, pres & CEO; Purina Beneful. James Kabakow, sr VP. — direct response media. R/GA, New York. Gabe Weiss, acct dir. — interactive mktg, cons Bromley Communications, New York. Jane Finney, acct dir. — awareness adv, special projects & multichannel mktg. Hispanic adv, Arrowhead, Ozarka, Poland Springs, Zephyr Hills. SPONSORED BY 69 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

29 Personnel, brands, agencies News Corp. Corporate: K. Rupert Murdoch, chmn & CEO; Peter Chernin, U.S. ad spending ($ in thousands) pres & chief operating officer. By media 2005 2004 % chg Magazine ...... $57,629 $52,029 10.8 Fox Broadcasting Co.: 10201 W. Pico Blvd., Los Angeles, Calif. Sunday magazine ...... 3,970 3,038 30.7 90035/Phone: (310) 277-2211. Tony Vinciquerra, pres & CEO-Fox BtoB magazine ...... 12,333 12,562 -1.8 Network Grp.; Peter Liguori, pres-Entertainment & Fox Local magazine ...... 46 39 17.9 Broadcasting Co; Ed Wilson, pres-Fox Television Network; John Spanish-language magazine . . . . .104 111 -5.5 Nesvig, pres-adv sls & exec VP-Fox Television; Chris Carlisle, exec Newspaper ...... 123,509 118,268 4.4 VP-mktg; Kaye Bentley, sr VP-natl media-affiliate & natl promo. National newspaper ...... 31,089 32,955 -5.7 No agency. — Fox Broadcasting Co., Fox television stations, Fox Spanish-language newspaper . . . .396 716 -44.7 television studios, Twentieth Century Television. FSI ...... 6,877 4,369 57.4 215,661 176,354 22.3 Network TV ...... Fox Cable Networks Group: 2121 Ave. of the Stars, Los Angeles, 51,442 49,892 3.1 Spot TV ...... Calif. 90067/Phone: (310) 369-1000. Anthony J. Vinciquerra, pres & 19,470 14,989 29.9 Syndicated TV ...... CEO, ; Lou LaTorre, pres, adv & sls; 127,823 93,803 36.3 Cable TV network ...... Lindsay Gardner, pres, affiliate sls & mktg; Todd Schoen, sr VP- 7,860 5,432 44.7 Spanish-language TV ...... affiliate mktg; Bruce Lefkowitz, exec VP-adv sls, Fox Cable Network radio ...... 3,859 4,969 -22.3 Entertainment; Guy Sousa, exec VP-adv sls, Cable ; National spot radio ...... 61,423 50,097 22.6 John Landgraf, pres & gm-FX; Stephanie Gibbons, exec VP-mktg Local radio ...... 91,553 91,885 -0.4 & promo; Chuck Saftler, exec VP-programming; Eric Shiu, VP- Outdoor ...... 18,750 20,097 -6.7 mktg & adv; Kaye Bentley, sr VP-natl media; Fox Sports Net: Internet ...... 47,620 42,493 12.1 David Hill, chmn & CEO, Fox Sports Television Grp; Bob Measured media ...... 881,412 774,097 13.9 Thompson, pres- & Fox Sports Intl; Randy Unmeasured media ...... 278,341 244,452 13.9 Total ...... 1,159,753 1,018,549 13.9 Freer, chief operating officer; Erik Markgraf, exec VP-mktg; Fox By brand 2005 2004 % chg College Sports: Bob Thompson, pres; David Rone, exec VP; Erik Twentieth Century Fox movies . .452,426 314,578 43.8 Markgraf, exec VP-mktg; Fox Soccer Channel: David Sternberg, Fox ...... 139,061 131,081 6.1 exec VP & gm; Dermot McQuarrie, asst gm & sr VP-prog & Twentieth Century Fox videos . .121,833 116,209 4.8 prod; Raul de Quesada, sr VP-mktg & comms; Veronica Alvarez, Fox movies ...... 51,428 115,030 -55.3 dir-mktg & comms; Fuel TV: David Sternberg, exec VP & gm; FX ...... 32,793 27,564 19.0 C.J. Olivares, asst gm & sr VP-prog & mktg; Jake Munsey, VP & Fox-owned TV stations ...... 23,935 21,410 11.8 creative dir; Ted Chi, dir-mktg; National Geographic Channel: Laureen Ong, pres; Steven Schiffman, exec VP-mktg & new Sales & earnings ($ in millions) media; Kiera Hynninen, sr VP-mktg; Rich Goldfarb, sr VP-media Worldwide 2005 2004 % chg sls; Brad Dancer, VP-rsch & on-demand; Speed Channel: Hunter Sales ...... $23,859 $20,802 14.7 Nickell, exec VP & gm; Bill Osborn, sr VP-mktg; Nancy Earnings ...... 2,128 1,533 38.8 MacDonald, mktg mgr-branding & event plng; Fox Movie North America 2005 2004 % chg Channel: Chuck Saftler, exec VP & gm; Adam Lewinsohn, VP- Sales ...... 12,884 12,022 7.2 prog; Fox Reality: David Lyle, chief operating officer & gm; Bob Division sales 2005 2004 % chg Boden, VP-prog; Edward Skolarus, VP-bus & operations; Lorey Filmed entertainment ...... 5,919 5,187 14.1 Zlotnick, VP-mktg; Fox Sports en Espanol: David Sternberg, exec Television ...... 5,338 5,027 6.2 VP & gm; Raul de Quesada, asst gm & sr VP mktg, comms, & Newspapers ...... 4,083 3,425 19.2 creative svcs; Dermot McQuarrie, asst gm & sr VP prodn & prog; Cable network programming . . .2,688 2,409 11.6 Tom Maney, sr VP-ad sls; Patrick Ilabaca, dir-mktg & comms. Direct broadcast cable TV . . . . .2,313 1,665 38.9 In-house. — FSN, Fox Reality, Fox Soccer Channel, Fox Sports 1,327 1,276 4.0 Book publishing ...... en Espanol, Fuel, FX, National Geographic Channel, Speed 1,123 834 34.7 Other ...... Channel. 1,068 979 9.1 Magazines & inserts ...... TBWA Worldwide, San Francisco. Michael Chamberlain, mg Headquarters super. — FSN. Media Storm, S. Norwalk, Conn. Craig Woerz, mg ptnr. — News Corp./1211 Ave. of the Americas, 8th Fl., New York, N.Y. 10036/Phone: (212) 852-7000. media buying, FX, Speed. MPG, Miami & New York. Lisa Torres, sr VP & grp acct dir- Notes MPG diversity, Fox Sports en Espanol; Christopher O’Connor, sr News Corp. in July 2005 bought for $580 million myspace.com VP & grp acct dir-Fox Soccer Channel. — media buying, Fox among some 30 websites from Intermix Media. Sports En Espanol, Fox Soccer Channel. SPONSORED BY 70 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Union, New York. Nelson Martinez, ptnr. — creative & strategic The Weekly Standard: 1150 17th St., NW, Ste. 505, Washington, adv, National Geographic Channel. 20036/Phone: (202) 293-4900. Terry Eastland, publisher; Peter Dunn, H&M Communications, Los Angeles. Etienne Hernandez- assoc editor; Megan Hawthorne, acct executive (paper & online). Medina, pres. — PR, Fox Soccer Channel, Fox Sports En Espanol. BMD, Alexandria, Va. Brian Brilliant, chief operations officer. — direct mktg. Fox Filmed Entertainment: 10201 W. Pico Blvd., Los Angeles, Calif. 90035/Phone: (310) 277-2211. Jim Gianopolous, chmn & CEO; Tom Rothman, chmn & CEO; Robert Harper, vice chmn- Twentieth Century Fox & exec VP-Fox Filmed Entertainment; 56 Nike Hutch Parker, pres-Twentieth Century Fox; Elizabeth Gabler, U.S. ad spending ($ in thousands) pres-; Chris Meledandri, pres-Animation; Peter By media 2005 2004 % chg Rice, pres-Fox Searchlight & ; Bruce Snyder, pres- Magazine ...... $62,256 $77,057 -19.2 domestic distribution; Pamela Levine, co-pres, domestic distribu- Sunday magazine ...... 978 1,373 -28.8 tion theatrical mktg; Tony Sella, co-pres, domestic distribution BtoB magazine ...... 184 203 -9.5 theatrical mktg; Cheryl Idell, exec VP-media & mktg plng. Local magazine ...... 353 70 404.9 MindShare Worldwide, New York. Alison Kmetko, ptnr & Newspaper ...... 1,164 810 43.7 strategic planning dir. — Fox 2000 Pictures, Fox Searchlight National newspaper ...... 2,122 1,806 17.5 Pictures, Twentieth Century Fox, Twentieth Century Fox Spanish-language newspaper . . . . .11 5 124.0 Animation, Twentieth Century Fox Television. Network TV ...... 64,865 74,876 -13.4 Fox Interactive Media: 407 N. Maple Dr, Beverly Hills, Calif. Spot TV ...... 847 2,169 -61.0 90210/Phone: (310) 969-7000. Ross Levinson, pres-Fox Interactive Syndicated TV ...... 1,674 5,165 -67.6 Media; Joan Trimble, sr VP-ad sls; Heidi Browning, VP-strategic Cable TV network ...... 57,789 45,955 25.7 solutions; David Tokheim, VP-mktg solutions; Kelly Forese, VP- Spanish-language TV ...... 15 788 -98.0 adv opers. National spot radio ...... 838 1,922 -56.4 In-house. Local radio ...... 799 2,415 -66.9 Outdoor ...... 3,959 2,022 95.8 Fox News: 1211 Ave. of the Americas, New York, N.Y. Internet ...... 2,982 6,187 -51.8 10036/Phone: (212) 301-3000. Roger Ailes, chmn & CEO; Paul Measured media ...... 200,834 222,822 -9.9 Rittenberg, sr VP-adv sls; Roger Dormal, VP & natl sls dir; Unmeasured media ...... 407,754 358,063 13.9 Michael Tammero, sr mgr-mktg. Total ...... 608,589 580,885 4.8 In-house. Michael Tammero, sr mgr-mktg. By brand 2005 2004 % chg 165,455 205,742 -19.6 Fox Television Stations: 1999 S. Bundy Dr., Los Angeles, Calif. Nike ...... 17,620 4,022 338.1 90025-5235/Phone: (310) 584-2000. Roger Ailes, chmn; Jack ...... 15,839 11,723 35.1 Abernethy, CEO; Dennis Swanson, pres-station opers; Leslie Cole-Haan ...... Lyndon, VP-adv & promo; Lori Terwell Asbury, VP-adv & promo. No agency. Sales & earnings ($ in millions) Worldwide 2005 2004 % chg HarperCollins Publishers: 10 E. 53rd St., New York, N.Y. Sales ...... $13,740 $12,253 12.1 10022/Phone: (212) 207-7000. Jane Friedman, pres & CEO; Glenn Earnings ...... 1,212 946 28.1 D’Agnes, exec VP & chief operating officer. U.S. 2005 2004 % chg In-house. Debbie Mercer, dir-promo; Melissa Broder, dir-promo. Sales ...... 5,129 4,781 7.3 — co-op & niche mktg.. Division sales 2005 2004 % chg Footwear ...... 7,300 6,565 11.2 New York Post: 1211 Ave. of the Americas, New York, N.Y. Apparel ...... 3,879 3,540 9.6 10036/Phone: (212) 930-8000. Paul Carlucci, publisher; Jennifer Other brands ...... 1,736 1,387 25.2 Jehn, sr. VP-mktg; Howard Adler, sr. VP-adv; Patrick Judge, Equipment ...... 825 720 14.6 group VP-adv; Lisa Barnett, promo dir. In-house. Headquarters Fontana Creative, Jersey City, N.J. Joe Fontana, pres & owner. — project work. Nike/1 Bowerman Dr., Beaverton, Ore. 97005-6403/Phone: (503) 671-6453. News America Marketing: 1211 Ave. of the Americas, 5th Fl., New York, N.Y. 10036/Phone: (212) 782-8000. Paul V. Carlucci, CEO; Chris Notes Mixson, pres; Eugene Klein, chief operating officer; Martin William Perez was bumped from the CEO post in January 2006 Garafalo, exec VP-retail; Jesse Aversano, sr VP-mktg & bus mgmt. and replaced by when Mr. Perez and Chairman Phil In-house. Knight could not agree on marketing strategies at the company. SPONSORED BY 71 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Personnel, brands, agencies U.S. ad spending ($ in thousands) Corporate: Philip H. Knight, chmn; Mark Parker, CEO; Charlie By media 2005 2004 % chg Denson, pres-Nike brand; Gary M. DeStefano, pres-U.S. opers; Spanish-language magazine . . . . .452 438 3.2 Trevor Edwards, VP-global brand mktg; Joaquin Hidalgo, VP-U.S. Newspaper ...... 57,165 81,152 -29.6 mktg & brand mgmt; Adam Roth, dir-U.S. adv; Kerri Hoyt Pack, National newspaper ...... 11,943 11,176 6.9 U.S. media dir. Spanish-language newspaper . . . .621 679 -8.5 Wieden & Kennedy, Portland, Ore. Rebecca VanDyck, acct dir; Network TV ...... 252,218 231,287 9.0 Justin Burke, acct dir. — Nike N.Y., Jordan. Spot TV ...... 311,712 389,662 -20.0 R/GA, New York. Matt Howell, grp dir-prod. — interactive, Syndicated TV ...... 6,447 8,386 -23.1 multichannel & multicultural mktg, e-commerce devel, Nike Cable TV network ...... 100,001 83,881 19.2 Global, Nike Gridiron (U.S. Football), Nike Basketball, Nike Spanish-language TV ...... 8,904 8,386 6.2 Goddess, Nike Lab, Nike Running. Network radio ...... 1,245 3,714 -66.5 National spot radio ...... 1,126 851 32.3 : 1 Cole Haan Dr., Yarmouth, Maine 04096/Phone: Local radio ...... 15,310 13,559 12.9 (207) 846-2500. James Seuss, CEO; Gordon Thompson III, exec Outdoor ...... 19,600 28,977 -32.4 VP & creative dir; Bill Zeitz, VP-brand mktg. Internet ...... 6,928 6,038 14.8 Lloyd & Co., New York. Jodi Sweetbaum, bus dir; Jenny Measured media ...... 1,023,373 1,107,745 -7.6 Berglund, acct exec; Doug Lloyd, creative dir; Carrie Hunt, art dir. Unmeasured media ...... 417,997 452,459 -7.6 — Cole Haan. Total ...... 1,441,370 1,560,204 -7.6 Media Works, Rush Hill, Mass. Debbie Haggerty, mg member. By brand 2005 2004 % chg 813,682 910,240 -10.6 — media buying, Cole Haan. Nissan ...... Infiniti ...... 209,691 197,504 6.2 Converse: 1 High St., N. Andover, Mass. 01845-2601/Phone: (978) 983-3300. Marsden S. Cason, chmn; Jack A. Boys, CEO; David M. Sales & earnings ($ in millions) Maddocks, chief mktg officer. Worldwide 2005 2004 % chg $85,070 $79,818 6.6 Butler, Shine, Stern & Partners, Sausalito, Calif. John Sheehan, Sales ...... 4,674 4,768 -2.0 acct dir. — Converse. Earnings ...... North America 2005 2004 % chg 38,250 35,443 7.9 Exeter Brands Group: 1350 Broadway, Ste. 300, New York, N.Y. Sales ...... 3,491 3,868 -9.7 10018/Phone: (212) 457-3073. Lisa Kempa, pres; Dan Pincus, mgr- Operating income ...... mktg; David O’Donnell, dir-creative. Division sales 2005 2004 % chg 80,517 76,330 5.5 In-house. — Asphalt Legend, Shaq/Dunkman, Starter, Team Automotive ...... 4,944 3,834 29.0 Starter. Financing ......

Hurley International: 1945-G Placentia Ave., Costa Mesa, Calif. Headquarters 92627/Phone: (949) 548-9376. Robert Hurley, CEO; Paul Gomez, sr Nissan Motor Co./17-1, Ginza 6-chome, Chuo-ku, Tokyo, Japan VP-global mktg; Kevin Meehan, VP-mktg; Julie Leffler, PR; Joseph 104-8023/Phone: 81-3-3543-5523. Whitmarsh, creative-dir. No agency. Nissan North America, 18501 S. Figueroa St., P.O. Box 191, Gardena, Calif. 90248- 0191/Phone: (310) 532-3111. Nike : 150 Ocean Rd., Greenland, N.H. Notes 03840/Phone: (603) 430-2111. Chris Zimmerman, pres & CEO; Chris Lindner, VP-mktg. Nissan North America will move its U.S. headquarters from Olson & Co., Minneapolis. Bob Molhoek, acct dir & VP; Kevin Gardena, Calif., to Nashville, Tenn., by the end of July 2006. Its DiLorenzo, mg dir & sr VP; Brian Kroening, exec creative dir & lead ad agency, TBWA Worldwide, is expected to open an office sr VP. — Bauer brand. in Nashville. Personnel, brands, agencies Corporate: Carlos Ghosn, pres & CEO; Norio Matsumura, exec 24 Nissan Motor Co. VP-mktg; Steve Wilhite, sr VP-global mktg; Nissan North America: Brad Bradshaw, sr VP-sls & mktg; Steve Kerho, dir- U.S. ad spending ($ in thousands) media & interactive; Jan Thompson, VP-mktg; Yuhei Takahashi, By media 2005 2004 % chg VP-pricing, research & brand mgmt. Magazine ...... $222,360 $232,591 -4.4 Sunday magazine ...... 5,497 5,444 1.0 Infiniti Division: 18600 S. Figueroa St., Gardena, Calif. 90248- BtoB magazine ...... 1,599 811 97.3 0191/Phone: (310) 532-3111. Mark Igo, VP & gm; Mitch Davis, dir- Local magazine ...... 247 715 -65.5 mktg; Deb Thomas, sr mgr-media. SPONSORED BY 72 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

TBWA Worldwide, Los Angeles. Tom Blessington, mg dir; John Sales & earnings ($ in millions) McNeel, ww mg dir. — Infiniti vehicles. Worldwide 2005 2004 % chg OMD Worldwide, Los Angeles. Jim Helberg, acct dir-Los Sales ...... $32,212 $28,247 14.0 Angeles; Carmine Parisi, acct dir-New York. — media svcs. Earnings ...... 6,141 5,380 NA U.S. 2005 2004 % chg Nissan Division: 18600 S. Figueroa St., Gardena, Calif. 90248- Sales ...... 12,587 11,258 11.8 0191/Phone: (310) 532-3111. Bill Bosley, VP & gm; Fred Suckow, dir- Division sales 2005 2004 % chg mktg; Michelle Erwin, corp mgr-adv; Karen Gustafson, sr mgr- Pharmaceuticals ...... 20,262 18,497 9.5 media; Melissa Adams, sr mgr-media & multicultural. Consumer health ...... 7,256 6,705 8.2 TBWA Worldwide, Los Angeles. Tom Blessington, mg dir; John Sandoz ...... 3,694 3,045 21.3 McNeel, ww mg dir. — Nissan vehicles. OMD Worldwide, Los Angeles. Jim Helberg, acct dir-Los Headquarters Angeles; Carmine Parisi, acct dir-New York. — media svcs. Novartis/Lischstrasse 35, Basel, Switzerland 4002/Phone: 41-61-324-1111. Vidal Partnership, New York. Sandra Alfaro, VP & acct dir. — Hispanic adv. Novartis Corp., 608 Fifth Ave., New York, N.Y. 10020/Phone: (212) True Agency, Los Angeles. Valencia Gayles, chief operating offi- 307-1122. cer. — African-American adv. Notes Novartis bought for $646 million the U.S. and Canadian 28 Novartis Consumer Medicines operation from Bristol-Myers Squibb in the third quarter of 2005, gaining Excedrin, Bufferin, Comtrex, Keri, U.S. ad spending ($ in thousands) 4-Way, Vagistat, No-Doz and Mineral Ice in the U.S. and Canada, By media 2005 2004 % chg although not on a worldwide basis. Advertising for those brands Magazine ...... $78,975 $89,816 -12.1 are included in Novartis for two consecutive years. Sunday magazine ...... 4,624 2,609 77.2 BtoB magazine ...... 1,647 2,146 -23.2 Personnel, brands, agencies Local magazine ...... 23 NA NA Corporate: Spanish-language magazine . . . . .145 197 -26.3 Daniel Vasella, chmn & CEO. Newspaper ...... 1,618 1,472 9.9 MindShare Worldwide, New York. Beth LeMessarurier, sr ptnr National newspaper ...... 12 4,049 -99.7 & strategic plng dir. — media svcs. Spanish-language newspaper . . . . .NA 36 NA CIBA Vision Corp.: FSI ...... 9,851 7,758 27.0 11460 Johns Creek Pkwy., Duluth, Ga. Network TV ...... 165,245 266,401 -38.0 30155/Phone: (678) 415-4255. Michael Kehoe, CEO; Karen Gough, Spot TV ...... 10,165 9,324 9.0 pres-Americas region; Julie Collins, dir-cons mktg. Syndicated TV ...... 50,572 55,324 -8.6 Grey Worldwide, New York. Ken Levy, exec VP & acct mgmt. Cable TV network ...... 159,960 175,537 -8.9 — Focus Dailies, Night & Day, O2 Optix contact lenses. Spanish-language TV ...... 5,094 36 NA Network radio ...... 2,746 677 305.7 Gerber Products Co.: 200 Kimball Dr., Parsippany, N.J. National spot radio ...... 2,710 2,226 21.8 07054/Phone: (973) 503-8000. Kurt T. Schmidt, pres; Dianne Local radio ...... 4,224 3,799 11.2 Jacobs, sr VP-sls & mktg, N. Amer. Outdoor ...... 19 1,652 -98.9 FCB Worldwide, New York. Tony Scopellito, acct exec. — Internet ...... 25,525 15,094 69.1 Gerber. Measured media ...... 523,155 638,153 -18.0 Unmeasured media ...... 639,412 779,965 -18.0 Novartis Animal Health U.S.: 3200 Northline Ave., Ste. 300, Total ...... 1,162,568 1,418,118 -18.0 Greensboro, N.C. 27408/Phone: (336) 387-1000. Robert W. Jones, By brand 2005 2004 % chg CEO. Lamisil ...... 143,045 109,764 30.3 In-house. Gerber ...... 80,730 65,395 23.5 Zelnorm ...... 62,445 124,066 -49.7 Novartis Consumer Health: 200 Kimball Dr., Parsippany, N.J. Excedrin ...... 50,991 51,167 -0.3 07054-0622/Phone: (973) 503-7760. Larry Allgaier, CEO; Marian O2 Optix ...... 26,914 0 NA McNamara, sr VP-OTC bus unit. Femara ...... 26,595 616 NA Euro RSCG Life MetaMax, New York. Doug Burcin, pres. — Benefiber ...... 20,794 11,148 86.5 Benefiber. Triaminic ...... 19,724 21,265 -7.2 Euro RSCG Worldwide, New York. Larry Pollare, grp acct dir. Theraflu ...... 18,332 11,152 64.4 — Benefiber, Keri, Nicotinell, Vagistat. Elidel ...... 16,821 90,511 -81.4 Grey Worldwide, New York. Ken Dowling, exec VP & acct Maalox ...... 11,716 16,650 -29.6 mgmt. — Ex-Lax, Gas-X, Lamisil AT, Maalox, Transderm Scop. SPONSORED BY 73 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

LifeBrands (a Publicis Healthcare Communications Group Co.), U.S. ad spending ($ in thousands) New York. Jeff Halpern, dir-strategic plng. — healthcare adv, By media 2005 2004 % chg oncology new prods. Outdoor ...... 99 284 -65.2 Saatchi & Saatchi, New York. Scott Buckley, exec VP & global Internet ...... 32,458 46,657 -30.4 equality dir. — Theraflu, Triaminic, Buckley’s, Excedrin. Measured media ...... 428,897 446,429 -3.9 Manning, Selvage & Lee. — PR, Gas-X, Nicotinelli, Triaminic & Unmeasured media ...... 643,346 669,643 -3.9 corp PR support. Total ...... 1,072,243 1,116,072 -3.9 By brand 2005 2004 % chg Novartis Pharmaceuticals Corp.: 1 Health Plaza, East Hanover, J.C. Penney ...... 417,648 437,216 -4.5 N.J. 07936/Phone: (973) 781-8265. , div head-Americas; Constance Mossop, exec dir-agency relations & opers; Nancy Sales & earnings ($ in millions) Lurkin, chief mktg officer. U.S. & Worldwide 2005 2004 % chg Cline Davis & Mann, New York. Eri Ellis, exec VP & co-dir- Sales ...... $18,781 $18,096 3.8 client svcs. — Elidel. Earnings ...... 1,088 524 107.6 CommonHealth, Parsippany, N.J. Matt Geigerich, pres & CEO; John Nosta, pres-Noesis; Nancy Barlow, pres-X-change; Davis Headquarters Chaplan, pres-Ferguson. — transplant franchise, Excedrin, J.C. Penney Co./6501 Legacy Dr., Plano, Texas 75024-3698/Phone: Visudyne. (972) 431-1000. Deutsch, New York. Val Di Febo, cardiovascular franchise. — Diovan, Lamisil Tablets, Zelnorm. Personnel, brands, agencies Gotham, New York. Gunnar Wilmot, chmn & CEO. — Corporate: Mike Ullman, chmn & CEO; Ken Hicks, chmn, pres Comtrex, Keri. & chief mktg officer-J.C. Penney stores, catalog & internet; Mike Integrated Communications Corp., Parsippany, N.J. Steve Boylson, exec VP & chief mktg officer; Michael Cape, VP & dir- Vivano, pres; Marcy Leger, exec VP & mgmt super. — Diovan, brand mktg; Leslie Palmer, VP & dir-creative svcs; Todd Beurman, Famvir, Lamisil, Lotrel, Rasilez, Starlix, Zelnorm. natl adv dir; Robin Thomas, natl media mgr; Merle Davidson, McCann Erickson Worldwide, New York. Andrew Schirmer, local market media dir; Merianne Roth, brand mktg & publicity exec VP-McCann Human Healthcare; Rodger Groves, sr VP & dir; Manny Fernandez, mgr-multicultural & specialty mktg sup- grp dir. — Aclasta. port; Joseph Abbati, graphic design & packaging dir. McCann HumanCare, New York. Andrew Schirmer, mg dir. — DDB Worldwide Communications, Chicago & Dallas. Dick Aricept. Rogers, pres-DDB N. Amer. — J.C. Penney Stores. Merkley & Partners, New York. Susan Hermann, sr VP & gm- Dieste, Harmel & Partners, Dallas. Yolanda Cassity, exec dir. — Healthworks. — Femara. Hispanic adv. Regan Campbell Ward-McCann, New York. Maureen Regan, InterTrend Communications, Long Beach, Calif. Julia Huang, mg ptnr. — Aclasta, Reclast. pres & CEO; Wade Guang, acct dir; Rita Cheng, sr acct super. — Asian-American adv. Prometheus Media, Chicago. Scot Butler, acct dir-Chicago; Ed 32 J.C. Penney Co. Hughes, acct dir-Chicago. — media svcs, broadcast & print. U.S. ad spending ($ in thousands) By media 2005 2004 % chg 21 PepsiCo Magazine ...... $49,662 $44,438 11.8 Sunday magazine ...... 4,931 5,270 -6.4 U.S. ad spending ($ in thousands) BtoB magazine ...... 232 495 -53.1 By media 2005 2004 % chg Spanish-language magazine . . . . .208 238 -12.5 Magazine ...... $188,627 $115,995 62.6 Newspaper ...... 147,875 137,277 7.7 Sunday magazine ...... 4,805 5,345 -10.1 National newspaper ...... 1,178 1,556 -24.3 BtoB magazine ...... 1,253 2,083 -39.9 Spanish-language newspaper . . . .680 945 -28.0 Local magazine ...... 35 6 505.3 FSI ...... 1,375 1,436 -4.3 Spanish-language magazine . . . . .316 120 162.9 Network TV ...... 98,674 120,332 -18.0 Newspaper ...... 9,984 10,064 -0.8 Spot TV ...... 152 1,026 -85.2 National newspaper ...... 1,200 3,262 -63.2 Syndicated TV ...... 6,546 6,091 7.5 Spanish-language newspaper . . . .109 537 -79.7 Cable TV network ...... 26,780 34,914 -23.3 FSI ...... 16,619 18,253 -9.0 Spanish-language TV ...... 22,876 14,744 55.2 Network TV ...... 448,415 379,490 18.2 Network radio ...... 15,911 16,089 -1.1 Spot TV ...... 74,127 75,165 -1.4 National spot radio ...... 11,098 8,151 36.1 Syndicated TV ...... 58,940 39,270 50.1 Local radio ...... 8,162 6,486 25.9 Cable TV network ...... 168,488 144,254 16.8 SPONSORED BY 74 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) BBDO Worldwide, New York. Fiona McBride, exec VP & sr By media 2005 2004 % chg acct dir. — Cheetos, Lay’s, Health & Wellness, Ruffles, Stax. Spanish-language TV ...... 61,772 58,695 5.2 Element 79 Partners, Chicago. Lisa Groot, mgmt dir. — Cracker Network radio ...... 12,274 921 NA Jack, Chewy Granola Bars, Quaker Snack Bars, Quaker Rice National spot radio ...... 8,417 6,074 38.6 Snacks. Local radio ...... 39,791 33,904 17.4 Goodby, Silverstein & Partners, San Francisco. Brian Dunbar, Outdoor ...... 15,120 8,398 80.0 acct dir. — Doritos, Frito-Lay. Internet ...... 19,122 9,349 104.5 GSD&M, Austin, Texas. Tim McDougal, acct dir. — Tostitos, Measured media ...... 1,129,413 911,185 23.9 Sun Chips. Unmeasured media ...... 337,357 428,793 -21.3 OMD Worldwide, New York. Chris Hoopes, acct dir; John Total ...... 1,466,770 1,339,978 9.5 Swift, natl TV dir. — media svcs. By brand 2005 2004 % chg Dieste, Harmel & Partners, Dallas. Paul Traeger, acct dir. — Pepsi & Diet Pepsi ...... 262,682 239,002 9.9 Hispanic adv. Gatorade ...... 206,294 141,622 45.7 Tribal DDB, New York. Kevin Hall, acct dir. — interactive mktg. Quaker ...... 193,492 142,675 35.6 Lay’s ...... 73,404 42,949 70.9 Pepsi Cola North America: 700 Anderson Hill Rd., Purchase, Propel ...... 63,228 37,606 68.1 N.Y. 10577/Phone: (914) 253-2000. Dawn Hudson, pres & CEO; Cie Tropicana ...... 58,778 55,323 6.2 Nicholson, sr VP & chief mktg mgr; Meena Mansharamani, sr Mountain Dew ...... 55,121 57,809 -4.6 VP-innovation & insights. Sierra Mist ...... 52,375 60,513 -13.4 BBDO Worldwide, New York. Cathy Israelevitz, sr VP & sr acct Doritos ...... 29,763 27,510 8.2 dir. — Amp, Aquafina, Code Red, Diet Mountain Dew, Diet Tostitos ...... 29,051 25,389 14.4 Sierra Mist, MDX, Mountain Dew, Mug root beer, Pepsi, Pepsi Aquafina ...... 27,205 22,132 22.9 Lime, Pepsi Twist, Sierra Mist, Wild Cherry Pepsi. Rice-A-Roni ...... 16,783 7,253 131.4 DDB Worldwide Communications, New York. Peter Hempel, Frito-Lay ...... 11,545 10,479 10.2 pres-DDB New York. — Diet Pepsi. Cheetos ...... 10,213 5,759 77.4 Goodby, Silverstein & Partners, New York. Harold Sogard, ptnr. — North American Coffee Partnership. Sales & earnings ($ in millions) OMD Worldwide, New York. Gail K. Stein, acct dir; John Swift, Worldwide 2005 2004 % chg natl TV dir. — media svcs. Sales ...... $32,562 $29,261 11.3 Dieste, Harmel & Partners, New York. Jaime Gonzalez-Mir, gm. Earnings ...... 4,078 4,212 -3.2 — Hispanic adv. U.S. 2005 2004 % chg Spike DDB, New York. Richard Schropschier, acct dir. — Sales ...... 19,937 18,329 8.8 African-American adv. U.S. Income before taxes ...... 3,175 2,946 7.8 TracyLocke, Dallas. Ron Askew, CEO; Mike Musachio, chief Division sales 2005 2004 % chg creative officer-Conn. & New York. — sls promo, materials, brand PepsiCo Intl ...... 11,376 9,862 15.4 platform, integrated svcs. Frito-Lay N. Amer...... 10,322 9,560 8.0 Tribal DDB, New York. Christian Deitrich, acct dir. — interactive PepsiCo Beverages N. Amer. . . . .9,146 8,313 10.0 mktg. Quaker Foods N. Amer...... 1,718 1,526 12.6 QTG (Quaker, Tropicana & Gatorade): 555 W. Monroe St., Headquarters Chicago, Ill. 60661/Phone: (312) 821-1000. John Compton, CEO & PepsiCo/700 Anderson Hill Rd., Purchase, N.Y. 10577/Phone: (914) pres-QTG; Charles Maniscalco, pres-Gatorade; Greg Shearson, 253-2000. pres-Tropicana; Todd Magazine, pres-Quaker Foods; Albert Manzone, pres-PepsiCo Shelf Stable Juices; Linda J. Caffarello, Notes dir-media svcs. PepsiCo purchased General Mill’s 40.5% shares held in their Element 79 Partners, Chicago. John Fraser, exec VP, acct mgmt- Snacks Venture Europe operation in December 2004, making the Gatorade & Propel Fitness Water; Marty Sherrod, exec VP, acct venture formed in 1992 a PepsiCo subsidiary. General Mills got mgmt-Tropicana, Hot & RTC cereals, Rice-A-Roni, AJ Pancake $750 million in the deal which it used to pay down debt. Mix/Syrup, Rice Snacks. — Gatorade, Propel Fitness Water, Aunt Jemima, Cap’n Crunch, Life Cereal, Quaker Hot Cereals, Rice-A- Personnel, brands, agencies Roni, Oatmeal to Go, juices, Tropicana, Tropicana Twister. Corporate: Steve Reinemund, chmn & CEO. OMD Worldwide, New York & Chicago. Gail Stein, acct dir; John Swift, acct dir; Bob Porcaro, acct dir. — media plng, Quaker, Frito-Lay North America: 7701 Legacy Dr., Plano, Texas Tropicana, Gatorade. 75024/Phone: (972) 334-7000. Irene B. Rosenfeld, chmn & CEO; Dieste, Harmel & Partners, Dallas. Salma Gottfried, exec dir. — Lora DeVuono, grp VP-brand mktg & adv; Jaya Kumar, grp VP- Hispanic adv. insights, innovation & shopper mktg. Tribal DDB, Chicago. Paul Gunning, gm. — interactive mktg. SPONSORED BY 75 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

SoBe Beverage: 40 Richards Ave., Norwalk, Conn. Sales & earnings ($ in millions) 06854/Phone: (203) 899-7111. Tom Smallhorn, VP-mktg; Scott U.S. 2005 2004 % chg Parker, brand dir-SoBe 20 oz.; Jeff Dec, brand mgr-SoBe energy. Sales ...... 26,664 29,539 -9.7 Jager Di Paola Kemp Design, Burlington, Vt. Leigh Horton, acct Division sales 2005 2004 % chg dir. — Sobe Adrenaline Rush. Human Health ...... 44,284 46,133 -4.0 Consumer Healthcare ...... 3,878 3,516 10.3 Animal Health ...... 2,206 1,953 13.0 11 Pfizer Corporate & other ...... 930 914 1.8

U.S. ad spending ($ in thousands) Headquarters By media 2005 2004 % chg Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 573-2323. Magazine ...... $213,194 $243,308 -12.4 Sunday magazine ...... 25,282 9,814 157.6 Notes 2,300 3,764 -38.9 BtoB magazine ...... Pfizer is selling its $14 billion consumer healthcare division and as 3 32 -89.9 Local magazine ...... of mid-June 2006 the chief competitors for the division were 98 789 -87.6 Spanish-language magazine ...... GlaxoSmithKline, Johnson & Johnson and Reckitt Benckiser, each Newspaper ...... 27,058 12,887 110.0 submitting a bid. Pfizer began the move to sell the unit in National newspaper ...... 18,286 8,897 105.5 February. Pfizer also may opt to spin off the division in a tax-free Spanish-language newspaper . . . .316 667 -52.6 move if it can’t get the bid it wants. The unit, with a strong pres- FSI ...... 10,330 7,400 39.6 ence in the U.S., Europe and Asia, had $4 billion in sales in 2005, Network TV ...... 339,180 413,225 -17.9 up 11%. Spot TV ...... 23,385 33,549 -30.3 48,775 109,773 -55.6 Syndicated TV ...... Personnel, brands, agencies Cable TV network ...... 118,891 149,153 -20.3 Corporate: Henry A. McKinnell, chmn & CEO; Jeff Kindler, vice Spanish-language TV ...... 10,785 8,836 22.1 chmn & gen council; Karen Katen, vice chmn & pres-Pfizer Network radio ...... 17,565 26,137 -32.8 Human Health; David Shedlarz, vice chmn. National spot radio ...... 2,810 1,276 120.1 Mediaedge:cia, New York. Rob Norman, ww CEO, MEC Local radio ...... 2,697 2,443 10.4 Interaction. — media svcs. Outdoor ...... 611 846 -27.8 Dieste, Harmel & Partners, New York. Jaime Gonzalez-Mir, gm. Internet ...... 20,949 23,851 -12.2 — Hispanic adv. Measured media ...... 882,512 1,056,646 -16.5 Unmeasured media ...... 1,269,956 1,056,646 20.2 Animal Health Group: Total ...... 2,152,469 2,113,292 1.9 150 E. 42nd St., New York, N.Y. 10017/ By brand 2005 2004 % chg Phone: (212) 573-2323. Pedro Lichtinger, pres. Lipitor ...... 93,537 112,121 -16.6 Charleston/Orwig, Hartland, Wis. Lyle Orwig, CEO; Marcy ...... 90,718 86,957 4.3 Tessmann, acct grp dir. — Livestock products. Viagra ...... 80,556 98,017 -17.8 Rhea & Kaiser Marketing Communications, Naperville, Ill. Kim Pfizer ...... 72,060 28,013 157.2 Cooke, VP & acct mgmt super; Diane Martin, VP & acct mgmt Relpax ...... 59,634 39,998 49.1 super. — large animal, companion animal. Zyrtec ...... 52,951 84,199 -37.1 Zoloft ...... 46,737 84,369 -44.6 Pfizer Consumer Healthcare: 201 Tabor Rd., Morris Plains, N.J. Detrol ...... 44,483 38,578 15.3 07950/Phone: (973) 385-2000. Marc E. Robinson, pres; Gordon ...... 37,037 37,089 -0.1 Knapp, pres-N. Amer.; Kaki Hinton, VP-adv svcs. Aricept ...... 33,399 53,792 -37.9 BBDO Worldwide, New York. Ray Hilton, exec VP & sr acct Zantac ...... 32,632 21,313 53.1 dir. — Hallelujah, Lubriderm, Mosaics, Rogaine. 32,023 35,059 -8.7 Neosporin ...... CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; 30,261 14,072 115.1 Sudacare ...... Guy Dess, pres-Adient. — cons awareness adv, Listerine Global, Sudafed ...... 27,493 33,405 -17.7 Listerine, Zantac75, Rogaine, Nicotrol. ...... 26,159 24,399 7.2 JWT, New York. Howard Courtemanche, U.S. acct dir. — ...... 20,004 21,864 -8.5 Benadryl, Ben-Gay, Desitin, Efferdent, Ept, Kaopectate, Listerine Lubriderm ...... 14,775 15,506 -4.7 Ept ...... 13,357 14,895 -10.3 mouthwash, Listerine PocketMist, Listerine PocketPaks, Pediacare ...... 10,401 9,195 13.1 Neosporin, Polysporin, Purell, Rolaids, Sudafed, Sudacare, Unisom, Visine, Zantac. Sales & earnings ($ in millions) Worldwide 2005 2004 % chg Pfizer Pharmaceuticals Group: 235 E. 42nd St., New York, N.Y. Sales ...... $51,298 $52,516 -2.3 10017/Phone: (212) 573-2323. Greg Duncan, pres-U.S. Earnings ...... 8,085 11,361 -28.8 Pharmaceuticals. SPONSORED BY 76 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Arnold Worldwide, New York. Sara Garrity, grp acct dir. — Sales & earnings ($ in millions) DTC adv, Relpax. North America 2005 2004 % chg Berlin Cameron United, New York. Andy Berlin, chmn. — Sales ...... 9,197 9,302 -1.1 Zyrtec. Division sales 2005 2004 % chg Cline Davis & Mann, New York. Carole Di Santo, exec VP & Consumer electronics ...... 12,897 12,389 4.1 dir-client svcs. — relationship mktg, Caduet. Medical systems ...... 7,850 7,349 6.8 Euro RSCG Life LM&P, New York. Robert Levine, mg dir. — Lighting ...... 5,909 5,653 4.5 Chantix/Champix corporate/endocrine care, Genotropin, Inspra, Semi-conductors ...... 5,717 6,824 -16.2 Lyrica, Maraviroc. Domestic appl./personal care . . .2,715 2,553 6.3 Pace, New York. Kerry Cavender, acct dir; Jennifer Bagnall, acct Other ...... 2,526 3,010 -16.1 dir; Mary Beriont, acct dir. — Revatio, Xalacom, Xalatan. Kaplan Thaler Group, New York. Robin Koval, pres. — Headquarters Celebrex, Lipitor, Lyrica, Zoloft. Philips Electronics/Breitner Center, Amstelplein 2, Amsterdam, McCann Humancare, New York. Andrew Schirmer, mg dir. — Netherlands 1096 BC/Phone: 31-20-59-77-777. Aricept, Bextra, Viagra. Saatchi & Saatchi Healthcare, New York. Bob Hogan, exec VP Philips Electronics/100 E. 42nd St., New York, N.Y. 10017/Phone: & mg dir. — Chantix, Detrol. (888) 367-7223. Medicus, (a Publicis Healthcare Communications Group Co.) New York. Adrian Sansone, sr VP & grp acct dir. — Macugen. Personnel, brands, agencies Carat, New York. Charles Rutman, pres. — media svcs. Corporate: Paul Zeven, CEO; Andrea Ragnetti, chief mktg officer. Digitas, Boston. Seth Solomons, exec VP. — relationship mktg & DDB Worldwide Communications, New York. Peter Hempel, interactive, Spiriva, Viagra. mg dir. — Philips corporate adv. OgilvyOne Worldwide, New York. Belinda Ward, acct dir. — Carat, New York. Robin Reiner, acct dir. — media svcs, interac- relationship mktg, Zoloft, Relpax. tive mktg.

Domestic Appliances & Personal Care: 1010 Washington Blvd., Stamford, Conn. 06901/Phone: (203) 973-0200. Johan van Splunter, 97 Philips Electronics pres & CEO. U.S. ad spending ($ in thousands) DDB Worldwide Communications, New York. John Paulson, By media 2005 2004 % chg grp acct dir. — Philips, Norelco. Magazine ...... $47,829 $42,524 12.5 Sunday magazine ...... 5,037 3,033 66.1 Philips Consumer Electronics: 64 Perimeter Center East, BtoB magazine ...... 5,377 3,988 34.8 Atlanta, Ga. 30346/Phone: (770) 821-2400. Frans van Houten, CEO- Newspaper ...... 6 61 -90.6 Consumer Electronics Business Groups. National newspaper ...... 4,298 5,286 -18.7 DDB Worldwide Communications, New York. John Paulson, Spanish-language newspaper ...... 30NA grp acct dir. — Philips electronics. Network TV ...... 37,070 36,184 2.4 Spot TV ...... 2,068 531 289.7 Philips Lighting Co.: 200 Franklin Square Dr., P.O. Box 6800, Syndicated TV ...... 4,418 3,095 42.7 Somerset, N.J. 08875-6800/Phone: (800) 555-0050. Theo van Cable TV network ...... 25,061 33,864 -26.0 Deursen, pres & CEO. Network radio ...... 1,485 549 170.3 DDB Worldwide Communications, Toronto. Molly Scotchmer, National spot radio ...... 469 115 306.5 acct mgr. — Philips lighting. Local radio ...... 225 79 186.0 Outdoor ...... 31 NA NA Internet ...... 8,129 18,473 -56.0 1 Procter & Gamble Co. Measured media ...... 141,505 147,782 -4.2 Unmeasured media ...... 195,412 177,395 10.2 U.S. ad spending ($ in thousands) Total ...... 336,917 325,177 3.6 By media 2005 2004 % chg By brand 2005 2004 % chg Magazine ...... $789,368 $708,989 11.3 Philips ...... 101,334 74,208 36.6 Sunday magazine ...... 24,461 36,159 -32.4 Norelco ...... 30,926 36,658 -15.6 BtoB magazine ...... 4,939 6,225 -20.7 Local magazine ...... 56 61 -8.7 Sales & earnings ($ in millions) Spanish-language magazine . . . .7,323 6,757 8.4 Worldwide 2005 2004 % chg Newspaper ...... 14,838 22,849 -35.1 Sales ...... $37,614 $37,868 -0.7 National newspaper ...... 2,658 3,016 -11.9 Earnings ...... 3,549 3,542 0.2 Spanish-language newspaper . . . .151 162 -6.9 SPONSORED BY 77 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) U.S. ad spending ($ in thousands) By media 2005 2004 % chg By brand 2005 2004 % chg FSI ...... 168,939 135,686 24.5 Aussie ...... 21,525 24,576 -12.4 Network TV ...... 866,205 1,058,192 -18.1 Zest ...... 16,510 21,480 -23.1 Spot TV ...... 153,087 129,677 18.1 Max Factor ...... 15,617 31,259 -50.0 Syndicated TV ...... 322,554 411,099 -21.5 Pepto-Bismol ...... 14,378 36,857 -61.0 Cable TV network ...... 828,805 785,625 5.5 Vicks ...... 14,202 16,784 -15.4 Spanish-language TV ...... 140,819 138,963 1.3 Fixodent ...... 14,080 12,449 13.1 Network radio ...... 25,546 31,075 -17.8 Noxzema ...... 12,154 17,314 -29.8 National spot radio ...... 11,477 20,601 -44.3 Home Cafe ...... 11,252 27,872 -59.6 Local radio ...... 11,265 17,674 -36.3 Scope ...... 11,114 0 NA Outdoor ...... 4,484 6,896 -35.0 Eukanuba ...... 10,153 10,202 -0.5 Internet ...... 33,512 15,291 119.2 Bounce ...... 10,001 9,787 2.2 Measured media ...... 3,410,488 3,534,997 -3.5 Unmeasured media ...... 1,198,279 1,242,026 -3.5 Sales & earnings ($ in millions) Total ...... 4,608,767 4,777,023 -3.5 Worldwide 2005 2004 % chg By brand 2005 2004 % chg Sales ...... $56,741 $51,407 10.4 Olay ...... 359,131 268,071 34.0 Earnings ...... 7,257 6,481 12.0 Crest ...... 219,008 255,402 -14.2 North America 2005 2004 % chg Pantene ...... 205,725 194,316 5.9 Sales ...... 25,342 23,688 7.0 Gillette ...... 205,541 226,842 -9.4 Pre-tax income ...... 6,543 6,023 8.6 Oral-B ...... 128,835 152,020 -15.3 Division sales 2005 2004 % chg Febreze ...... 121,874 124,569 -2.2 Beauty ...... 19,483 17,122 13.8 Clairol ...... 103,360 189,378 -45.4 Fabric & home care ...... 15,262 13,868 10.1 Prilosec ...... 100,444 46,967 113.9 Baby care & family care ...... 11,890 10,718 10.9 Swiffer ...... 98,943 129,191 -23.4 Health care ...... 7,786 6,991 11.4 Pampers ...... 88,092 71,089 23.9 Snacks & Coffee ...... 3,140 2,908 8.0 Cover Girl ...... 86,638 99,438 -12.9 Tide ...... 86,293 87,771 -1.7 Headquarters Duracell ...... 85,803 87,104 -1.5 Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, Mr. Clean ...... 74,562 131,386 -43.2 Ohio 45202/Phone: (513) 983-1100. Bounty ...... 74,259 67,751 9.6 Old Spice ...... 71,302 79,199 -10.0 Notes Dayquil & Nyquil ...... 70,026 69,226 1.2 P&G advertising totals for both years in this report include those Charmin ...... 63,473 51,028 24.4 Gillette products that have remained with the company from its Actonel ...... 62,355 37,101 68.1 $57 billion acquisition in 2005 of the personal products company. Secret ...... 62,026 52,521 18.1 The merged company, in compliance with FTC approval, sold Iams ...... 57,903 48,913 18.4 Right Guard, Soft & Dri and Dri Ideas to Henkel for $420 mil- Always ...... 54,645 47,981 13.9 lion in May 2006. Gillette also sold its Rembrandt oral care prod- Head & Shoulders ...... 52,583 46,114 14.0 uct line to Johnson & Johnson, and Church & Dwight is paying Tampax ...... 52,492 58,402 -10.1 $75 million for P&G’s SpinBrush, a battery powered toothbrush. Dawn ...... 43,549 44,943 -3.1 In early 2006, P&G also sold the Yardley brand to Lornamead Thermacare ...... 41,340 50,895 -18.8 Brands in the U.K. Yardley had limited U.S. distribution. Metamucil ...... 40,407 20,351 98.6 Braun ...... 35,760 26,472 35.1 Personnel, brands, agencies Downy ...... 31,991 43,249 -26.0 Corporate: A.G. Lafley, chmn, pres & chief exec; R. Kerry Clark, Folgers ...... 30,586 28,089 8.9 vice chmn-global health, baby & family care; Bruce L. Byrnes, Procter & Gamble ...... 30,300 49,422 -38.7 vice chmn-global household care; Susan E. Arnold, vice chmn- Cascade ...... 29,019 37,914 -23.5 global beauty care; Robert A. McDonald, vice chmn-global opers; ...... 27,902 55,033 -49.3 James R. Stengel, global mktg officer; Ted Woehrle, VP-mktg Puffs ...... 27,893 23,498 18.7 N.Amer. Luvs ...... 27,656 28,670 -3.5 Grey Worldwide, New York. Neil Kreisberg, grp exec VP & ...... 25,114 0 NA exec mg dir. — Cover Girl, Downy, Febreze, Joy, Pantene, Pur ...... 24,274 27,215 -10.8 Pringles, Sure, Torengos, Zest. Gain ...... 22,646 20,607 9.9 Kaplan Thaler Group, New York. Joanne Miserandino, global Sure ...... 21,722 15,921 36.4 acct dir. — Dawn, Swiffer. SPONSORED BY 78 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Leo Burnett Worldwide, Chicago. Catherine Guthrie, exec VP Draft, Cincinnati, Ohio. Brad Back, sr VP & grp acct dir. — & mg dir. — Always, Bounce, Cheer, Gain, Max Factor, Noxzema, mktg svcs. Pert Plus, Secret antiperspirant, Tampax. Integer Group, Denver. Marc Ducnuigeen, acct dir. — promos, Manning, Selvage & Lee. Ellyn Caravetta, sr VP-Asacol; Elise retail mkg, acct specific mkg, ptnrships. Titan, sr VP-Prilosec, OTC for P&G; Anne Fitzsimons, sr VP- Leo Burnett Worldwide, Puerto Rico. Charles Neugebauer, acct Beauty Care; Rich Williams, sr VP-Charmin, Bounty, Puffs; Renee dir. — Hispanic adv, Ace, Gain, Secret. Wilson, dir-NY consumer, Mr. Clean, Swiffer, Febreze, Bounty, Publicis Dialog, New York. Amie Wilkening, sr VP & retail con- Charmin, Downy, Prilosec, Tampax, Always. — Asacol, Always, nections acct dir. — direct response TV, Asacol, Home Cafe, Bounty, Beauty Care, Charmin, Downy, Febreze, Mr. Clean, OTC ThermaCare. for P&G, Puffs, Prilosec, Swiffer, Tampax. Winglatino, New York. Ernesto James, acct super. — Hispanic Medicus (a Publicis Healthcare Communications Group Co.), adv, Actonel, Cover Girl, Downy, Febreze, Pantene, Zest. New York. Craig Narveson, VP & grp acct dir; Tracey O’Brien, VP & acct dir; Robert Batista, VP & acct dir. — Asacol, Oral Care, Clairol: 1 Blachley Rd., Stamford, Conn. 06922/Phone: (203) 357- Metamucil, Prilosec OTC, ThermaCare. 5000. Rob Matteucus, pres. Publicis USA, New York. Gail Hollander, exec VP & global equi- Winglatino, New York. Ernesto James, acct super. — Hispanic ty dir-P&G healthcare brands; Angela Pasqualucci, exec VP & glob- adv, Clairol Hydrience, Clairol Nice ‘n Easy. al equity dir-P&G family brands. — Asacol, Bounty, Charmin, Kaplan Thaler Group, New York. Robin Koval, pres. — Aussie, DayQuil, DayQuil sinus, Metamucil, NyQuil, NyQuil cough, Herbal Essences, Infusium 23. Pepto-Bismol, Prilosec, Puffs, ThermaCare, Vicks VapoRub. Grey Worldwide, New York. Neil Kreisberg, grp exec VP & Saatchi & Saatchi, Los Angeles. Gregory Kemp, comms plng dir. exec mg dir. — Clairol, Hydrience, Natural Instincts, Nice ‘n Easy, — Pur water filtration systems. Ultress. Saatchi & Saatchi, New York. Vaughan Emsley, global equity dir; Keith S Bunnell, exec VP & global equity dir; Mariana Sanchez Gillette: Prudential Tower Bldg., Boston, Mass. 02199/Phone: De Ovando, exec VP & global equity dir. — Cascade, Crest, Dreft, (617) 421 7000. Mark Leckie, pres-Gillette global bus unit. Fixodent, Folgers, Head & Shoulders, Iams pet food, Luvs, Acme Idea Co., Norwalk, Conn. Carol Herman, dir-bus devel. Millstone, Olay Pampers, Plastic Booster, Safeguard, Scent — Duracell. Expression, Scope, Sunny Delight, Tide, Tide Clean Breeze. Arnold Worldwide, Boston. Paul Nelson, sr VP & grp acct dir. Wieden & Kennedy, Portland, Ore. Andrew Schafer, — Tag Body Spray. Eukanuba/Ivory acct dir; Julia Porter, Old Spice acct dir. — BBDO Worldwide, New York. Simon Marlow, exec VP & mg Eukanuba, Old Spice, Ivory Canada. dir; Peter Geary, exec VP & sr acct dir; Barry Schweig, ww dir Carat Americas, New York. Martin Cass, comms plng dir. — brand devel. — aftershave, Braun electric shavers, epilators, comms plng, baby care, family care, pet care, snacks & beverage. Fusion, Gillette Series, Health & Wellness Devices, Household MediaCom, New York. Harvey Goldhersz, chief operating offi- Appliances, Mach3, Oral-B appliances, Sensor3, Satin Care pre- cer, MediaCom Worldwide. — media plng, Actonel, Cover Girl, post shave, shave preps, Venus. Downy, Febreze, Giorgio/Beverly Hills fine fragrances, Joy, Mr. Starcom MediaVest Group, Chicago. Marla Kaplowitz, mg dir- Clean, Pantene, Pringles, Sure. media. — Daisy, Gillette Fusion, Mach3, Prestobarba, Sensor3, Starcom MediaVest Group, New York & Chicago. Marla Slalom, Venus. Kaplowitz, acct exec. — media svcs. GMR Marketing. Mike Boykin, sr. VP. Arc Worldwide, Chicago. Nina Monahan, acct dir. — promo & shopper mktg. Bromley Communications, San Antonio. Linda L. Aguayo, acct 98 Reckitt Benckiser dir. — Hispanic adv, Always, Bounty, Charmin, Dawn, DayQuil, NyQuil, Pepto-Bismol, Vicks VapoRub. U.S. ad spending ($ in thousands) Burrell Communications Group, Chicago. McGhee Williams, By media 2005 2004 % chg co-CEO; Jamila Carrington, acct dir; Tereska Haman, acct dir; LT Magazine ...... $18,701 $25,168 -25.7 Cushon-Dillard, VP & acct dir-Olay. — African-American adv, Sunday magazine ...... NA 1,726 NA Always, Bounty, Charmin, Crest, Folgers, Gain, Luvs, Pampers, BtoB magazine ...... 966 1,163 -16.9 Tampax, Tide, Olay. Spanish-language magazine ...... NA 11 NA Carol H. Williams Advertising, Chicago. Carol H. Williams, Newspaper ...... 8 NA NA CEO; Ella Britton, acct dir. — African-American adv, Cover Girl, FSI ...... 39,087 29,328 33.3 Downy, Pantene, Pringles. Network TV ...... 98,192 93,385 5.1 Conill, New York. Roland Janisse, client svcs dir. — Hispanic Spot TV ...... 14,615 24,567 -40.5 adv, Crest, Dreft, Folgers, Head & Shoulders, Olay, Old Spice, Syndicated TV ...... 21,533 50,692 -57.5 Pampers, Tide. Cable TV network ...... 60,909 77,098 -21.0 Critical Mass, Chicago. John McLauglin, acct exec. — interactive Spanish-language TV ...... NA 8,768 NA mktg, Pampers. Network radio ...... 29 1,143 -97.5 SPONSORED BY 79 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) JWT, New York. Andrew Jones, U.S. bus dir. — Easy-Off, Glass By media 2005 2004 % chg Plus, Lime-A-Way, , Mop & Glo, Neutra Air, Old English, National spot radio ...... 312 174 79.7 Rid-X, . Local radio ...... 1,437 826 74.0 MPG, New York. Sherry Pinkoff, sr VP & grp acct dir. — media Outdoor ...... 73 NA NA buying. Internet ...... 604 28 NA Catapult Integrated Services, Wesport, Conn. Paul Kramer, chief Measured media ...... 256,466 314,077 -18.3 operating officer; Margaret Lewis, VP; Peter Cloutier, pres-East Unmeasured media ...... 72,337 88,586 -18.3 Catapult. — trade key events & cons promo. Total ...... 328,802 402,663 -18.3 Cooper Katz, New York. Holly Jespersen, acct super; Lesley By brand 2005 2004 % chg Weiner, sr acct exec. — PR, Veet. Lysol ...... 33,915 87,292 -61.1 E-centives.com, Bethesda, Md. Amori Langstaff, acct lead & VP- ...... 28,270 40,558 -30.3 client svcs; Heather Jacobs, sr acct mgr; Mei Hua Collins, sr acct Easy-Off ...... 21,710 2,097 935.1 mgr. — interactive mktg. Veet ...... 20,050 18,098 10.8 EastWest Creative, New York. Cliff Medney, chief mktg officer; Spray ‘n Wash ...... 15,106 14,576 3.6 Janet Leprine, acct dir. — cons promo, Electrasol, Jet Dry, Lysol, Neutra Air ...... 13,513 20,130 -32.9 Veet. Electrasol ...... 12,063 19,300 -37.5 Lippe Taylor, New York. Gerald Taylor, gm. — PR, . Jet-Dry ...... 10,395 8,878 17.1 Porter Novelli, New York. Erin Osher, acct dir; John Woolite ...... 10,054 11,769 -14.6 Hollywood, acct dir. — PR, Lysol. Source Marketing, Westport, Conn. Randy Musiker, sr VP. — Sales & earnings ($ in millions) cons promo, Cattlemen’s, Easy Off, French’s Mustard, French’s Worldwide 2005 2004 % chg GourMayo, French’s Worcestershire Sauce, French’s French Fried Sales ...... $7,564 $7,123 6.2 Onions, French’s Potato Sticks, Frank’s RedHot, , Lime- Earnings ...... 1,211 1,062 14.0 a-way, Mop & Glo. Division sales 2005 2004 % chg Fabric care ...... 2,015 1,958 2.9 Surface care ...... 1,577 1,399 12.7 80 SABMiller Health & personal care ...... 1,198 1,102 8.7 Home care ...... 1,137 1,038 9.5 U.S. ad spending ($ in thousands) Dishwashing ...... 1,048 997 5.1 By media 2005 2004 % chg $30,370 $39,876 -23.8 Food ...... 353 350 0.9 Magazine ...... 958 1,368 -29.9 Other household ...... 237 256 -7.4 BtoB magazine ...... Spanish-language magazine ...... 8 60 -87.5 6,034 11,064 -45.5 Headquarters Newspaper ...... National newspaper ...... 1,777 1,589 11.8 Reckitt Benckiser/103-105 Bath Rd., Sloth, Berkshire, United Spanish-language newspaper . . . .255 62 312.1 Kingdom SL1 3UH/Phone: 44-1753-217-800. Network TV ...... 79,671 117,651 -32.3 Spot TV ...... 20,748 15,339 35.3 Reckitt Benckiser/Morris Corporate Center IV, 399 Interpace Syndicated TV ...... 2,322 7,388 -68.6 Pkwy., Parsippany, N.J. 07054/Phone: (973) 404-2829. Cable TV network ...... 65,582 60,558 8.3 Spanish-language TV ...... 36,428 17,652 106.4 Notes Network radio ...... 89 2,681 -96.7 Reckitt Benckiser acquired in February 2006 Boots Healthcare. National spot radio ...... 1,849 2,342 -21.1 Local radio ...... 23,169 23,121 0.2 Personnel, brands, agencies Outdoor ...... 20,396 22,491 -9.3 Corporate: Bart Becht, CEO. Internet ...... 4,548 2,674 70.1 Measured media ...... 294,202 325,915 -9.7 Reckitt Benckiser North America: Morris Corporate Center IV, Unmeasured media ...... 158,417 175,493 -9.7 399 Interpace Pkwy., Parsippany, N.J. 07054-0225/Phone: (973) 404- Total ...... 452,618 501,407 -9.7 2600. Javed Ahmed, exec VP-N. Amer. & Australia & regional By brand 2005 2004 % chg dir-N. Amer. Household; Elliott Penner, pres.-N. Amer. Food Miller ...... 283,377 317,131 -10.6 Division. Euro RSCG Worldwide, New York. David Bartlem, grp acct dir. Sales & earnings ($ in millions) — Air Wick, d-Con, Electrasol, Finish, Frank’s RedHot, French’s Worldwide 2005 2004 % chg Mustard, French’s GourMayo, French’s French Fried Onions, Jet Sales ...... $14,543 $12,645 15.0 Dry, Resolve, Spray ‘n Wash, Woolite. Earnings ...... 1,251 925 35.2 SPONSORED BY 80 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) North America 2005 2004 % chg 66 Safeway Sales ...... 4,892 4,778 2.4 U.S. ad spending ($ in thousands) EBITA ...... 497 424 17.2 By media 2005 2004 % chg Magazine ...... $2,669 $1,957 36.4 Headquarters BtoB magazine ...... 252 89 182.1 26,308 31,485 -16.4 SABMiller/1 Stanhope Gate, London, United Kingdom W1K Newspaper ...... 127 62 103.7 1AF/Phone: 44-20-7659-0100. Spanish-language newspaper . . . . FSI ...... 1,786 1,124 58.9 Spot TV ...... 37,447 40,691 -8.0 SABMiller/3939 W. Highland Blvd., Milwaukee, Wis. 53201/Phone: Cable TV network ...... 179 102 75.7 (414) 931-2000. National spot radio ...... 53,803 49,582 8.5 Local radio ...... 67,576 64,878 4.2 Notes Outdoor ...... 5,864 3,113 88.4 SABMiller is the combined South African Breweries (SAB) and Internet ...... 9 113 -92.5 Miller Brewing Co. resulting from the 2002 majority purchase by Measured media ...... 196,019 193,196 1.5 SAB of Miller from Altria. As a result, Altria owns a 28.7% inter- Unmeasured media ...... 332,334 302,178 10.0 est in SABMiller. Total ...... 528,353 495,374 6.7 By brand 2005 2004 % chg Personnel, brands, agencies Safeway ...... 113,489 108,661 4.4 Corporate: Graham Mackay, CEO. Vons ...... 33,839 33,327 1.5 Randalls ...... 16,634 17,946 -7.3 13,778 14,172 -2.8 Miller Brewing Co.: 3939 W. Highland Blvd., Milwaukee, Wis. Dominick’s ...... 53201/Phone: (414) 931-2000. Norman Adami, pres & CEO; Tom Sales & earnings ($ in millions) Long, exec VP & chief mktg officer; Douglas Brodman, sr VP-sls Worldwide 2005 2004 % chg & distribution; Erv Frederick, VP & gm-Miller Trademark unit; Sales ...... $38,416 $35,823 7.2 Jackie Woodward, VP-programming & media assets; Ed Earnings ...... 561 560 0.2 Gawronski, VP-mkt & bus insights. U.S. 2005 2004 % chg Crispin Porter & Bogusky, Miami. Heather Faunce, VP & acct Sales ...... 33,568 31,463 6.7 dir. — Miller Lite. Income before income taxes . . . . .724 550 31.6 Martin Agency, Richmond, Va. Steve Sanders, VP & mgmt super; Brad Higdon, acct super. — Miller Genuine Draft. Headquarters Mother, New York. Andrew Deitchman, acct dir; Linus Safeway/5918 Stoneridge Mall Rd., Pleasanton, Calif. 94588- Karlsson, acct dir. — Milwaukee’s Best Light. 3229/Phone: (925) 467-3000. Wieden & Kennedy, Portland, Ore. Lee Davis, acct dir. — Miller Personnel, brands, agencies High Life. Corporate: Steven A. Burd, chmn, pres & CEO; Brian Cornell, Y&R, Chicago. Kary McIlwain, pres & CEO-Y&R Chicago. — exec VP & chief mktg officer; Michael Minasi, sr VP-mktg; Miller Trademark. Barbara Walker, grp VP-adv & mktg. Starcom USA, Chicago. Chris Boothe, acct dir. — media buying. Dailey & Associates, Los Angeles. Megan Birthistle, exec VP & Agency.com, San Francisco. Mark Benson, client ptnr. — inter- mgmt super. — creative & media svcs, Carrs, Dominick’s, active mktg. Genuardi’s, Pavilions, Randalls, Safeway, Tom Thumb, Vons. Bravo Group, New York. Victor Garcia-Bory, acct dir. — Berlin Cameron United, New York. William Grogan, pres. — Hispanic adv, Miller Trademark. creative projects. Arc Worldwide, Chicago. Ken Hicks, sr VP & grp acct dir. — Castells & Asociados Advertising, Los Angeles. Stan Levinson, sls promo, Miller trademark. acct dir. — Hispanic adv. GMR Marketing, Milwaukee. Tony Besasie, sr VP. — sports & Newspaper Services of America, Chicago. Bob Shamberg, chmn event mktg. & CEO. Schupp Co., St. Louis. Mark Schupp, pres. — experiential mktg. Team Enterprise, Cooper City, Fla. Dan Gregory, pres. — sls promo. 54 Sanofi-Aventis Upshot Marketing Group, Chicago. Brian Kristofek, pres. — sls U.S. ad spending ($ in thousands) promo, Miller Trademark, Foster’s, Peroni, Pilsner Urquell. By media 2005 2004 % chg Zubi Advertising Services, Coral Gables, Fla. Luis Villamil, acct Magazine ...... $96,564 $115,936 -16.7 dir. — Hispanic adv, Miller Trademark. Sunday magazine ...... 13,843 11,207 23.5 SPONSORED BY 81 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Medicus (a Publicis Healthcare Communications Group Co.), By media 2005 2004 % chg New York. Diane Pencek, sr VP & grp acct dir; Scott Shevrin, sr BtoB magazine ...... 824 772 6.7 VP & grp acct dir; Sherri Goldstein, sr VP & grp acct dir. — Spanish-language magazine ...... 39 366 -89.4 Multaq, Rimonabant, Uroxatral. Newspaper ...... 5,047 3,017 67.3 Publicis Dialog, New York. Chip Weinstein, sr VP & grp acct National newspaper ...... 811 719 12.8 dir. — Acomplia, Ambien. Spanish-language newspaper ...... 0 1 -72.7 Optimedia International U.S., New York. Vicki Mendelson, VP Network TV ...... 91,155 78,266 16.5 & mg dir. — media svcs. Spot TV ...... 2,742 5,435 -49.5 Saatchi & Saatchi Healthcare Innovations. Diane Baisch, exec Syndicated TV ...... 25,057 10,062 149.0 VP & mg dir. — Carac, Dermatop, Sculptra. Cable TV network ...... 27,201 26,363 3.2 Saatchi & Saatchi Healthcare Advertising. Sam Welch, exec VP- Network radio ...... 2,679 7,654 -65.0 mg dir. — Ambien CR, Eloxatin, Eligard, Elitek, Rilutek. National spot radio ...... 275 722 -61.9 Saatchi & Saatchi Consumer Healthcare. Bob Hogan, exec VP Local radio ...... 27 349 -92.2 & mg dir. — Ambien CR. Outdoor ...... 154 187 -17.8 Manning, Selvage & Lee. Stephanie Stamatakou, sr. VP. — PR, Internet ...... 8,243 10,352 -20.4 Acomplia U.S., Allegra, Ambien, Dronedarone, Ketek, Urology. Measured media ...... 274,661 271,408 1.2 Unmeasured media ...... 411,992 407,112 1.2 Sanofi Pasteur: Box 187 Discovery Dr., Swiftwater, Pa. 18370- Total ...... 686,653 678,520 1.2 0187/Phone: (570) 839-7187. Dave Williams, pres & CEO; Damian By brand 2005 2004 % chg Braga, pres-Sanofi Pasteur U.S. Ambien ...... 130,201 61,016 113.4 Integrated Communications Corp.. Doug Hall, sr VP & grp acct Allegra ...... 100,205 137,570 -27.2 super. — Fluzone, Imovax/Imogam, Menactra, Theracys, Typhim Aventis ...... 23,643 37,563 -37.1 V, YF Vax, JE Vax, Vaccineshoppe.com, Vaccineplace.com.

Sales & earnings ($ in millions) Worldwide 2005 2004 % chg Sales ...... $33,867 $18,589 82.2 78 Sara Lee Corp. 2,095 2,725 -23.1 Earnings ...... U.S. ad spending ($ in thousands) North America 2005 2004 % chg By media 2005 2004 % chg 11,862 5,823 103.7 Sales ...... Magazine ...... $49,782 $31,483 58.1 Division sales 2005 2004 % chg Sunday magazine ...... 1,020 1,188 -14.2 31,309 17,735 76.5 Prescription drugs ...... BtoB magazine ...... 1,613 1,528 5.6 2,557 854 199.4 Human vaccines ...... Spanish-language magazine . . . . .238 83 186.6 Newspaper ...... 820 2,935 -72.1 Headquarters National newspaper ...... 399 125 218.7 Sanofi-Aventis/174 Ave. de France, Paris, France 75013/Phone: 33-1- Spanish-language newspaper ...... 2 6 -67.2 53-77-44-00. FSI ...... 11,333 10,842 4.5 Network TV ...... 47,802 66,693 -28.3 Sanofi-Aventis/300 Somerset Corporate Blvd., Bridgewater, N.J. Spot TV ...... 8,591 10,097 -14.9 08807-2854/Phone: (908) 231-4000. Syndicated TV ...... 18,229 20,798 -12.4 Cable TV network ...... 36,758 50,606 -27.4 Personnel, brands, agencies Spanish-language TV ...... 5,881 3,773 55.9 Corporate: Jean Francios Deheq, chmn & CEO; Nicole Cranois, Network radio ...... 3,179 354 799.0 sr VP-comms. Timothy Rothwell, pres & CEO-U.S. bus; Charles National spot radio ...... 2,503 1,493 67.7 F. Rouse, VP-U.S. comms. Local radio ...... 4,065 2,105 93.1 Deutsch, New York. Val Di Febo, pres. — Depatcel, Mentra. Outdoor ...... 347 3,584 -90.3 Euro RSCG Life MetaMax, New York. Doug Burcin, pres; Tony Internet ...... 4,759 1,468 224.1 Pisciotta, dir-client svcs. — Apidra, Lantus, Lovenox, Opticlik. Measured media ...... 197,318 209,161 -5.7 Euro RSCG Worldwide, New York. Paul Klein, mg dir- Euro Unmeasured media ...... 261,561 245,537 6.5 RSCG Tonic. — cons awareness adv, Lantus, Lovenox. Total ...... 458,879 454,697 .9 LifeBrands, (a Publicis Healthcare Communications Group Co.), By brand 2005 2004 % chg New York. Christie Buglione, acct super-Hylagen; Nadine Martin, Hanes ...... 47,989 31,123 54.2 group acct dir-Ketek; Jenna Zamelsky, group acct dir-Taxotere. — Sara Lee ...... 35,639 41,245 -13.6 Hyalgen, Ketek, Taxotere. McCann Erickson Worldwide, New York. Andrew Schirmer, Media measured are from TNS Media Intelligence, except FSI’s from TNS Marx Promotion Intelligence and Yellow Pages from Yellow Pages Assocation. See Page 3 for more information. exec VP-McCann HumanCare. — Allegra (cons). SPONSORED BY 82 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Sara Lee Food & Beverage: 3500 Lacey Rd., Downers Grove, Ill. By brand 2005 2004 % chg 60515/Phone: (847) 595-6000. CJ Fraeligh, CEO; Kim L. Feil, sr VP Playtex ...... 24,775 8,737 183.6 & chief mktg officer. Hillshire Farm ...... 21,739 29,621 -26.6 Element 79 Partners, Chicago. Laurie Stern, mg dir. — Hillshire Jimmy Dean ...... 16,861 27,257 -38.1 Farm. Publicis USA, Dallas. Laurie Cluck, VP & mgmt super. — Sales & earnings ($ in millions) Colonial, Earthgrains, Grants Farm, Iron Kids, Rainbo, Sara Lee. Worldwide 2005 2004 % chg TBWA Worldwide, Los Angeles. Erica Hoholick, acct exec. — Sales ...... $19,254 $19,119 0.7 Ball Park, Jimmy Dean, Sara Lee Bakery. Earnings ...... 719 1,272 -43.5 Starcom USA, Chicago. Kif Ward, sr VP & media dir. — media U.S. 2005 2004 % chg svcs. Sales ...... 10,811 10,933 -1.1 Sara Lee Household & Body Care USA: Operating income ...... 1,120 1,670 -32.9 707 Eagleview Blvd., Division sales 2005 2004 % chg Exton, Pa. 19341/Phone: (610) 321-1220. Andrea Niessner, pres; Bob Clark, dir-mktg, shoe care; Stan Stoltzfus, dir-mktg svcs. Brand apparel ...... 6,426 6,449 -0.4 Richards Group, Dallas. Rob Van Gorden, principal. — Meats ...... 4,254 4,171 2.0 Shoe Polish. Beverages ...... 3,357 3,157 6.3 Starcom USA, Chicago. Kif Ward, sr VP & media dir. — media Baked goods ...... 3,297 3,415 -3.5 svcs, Ambi-Pur, Kiwi. Household prods ...... 1,927 1,934 -0.4

Headquarters Sara Lee Corp./3 First National Plaza, Chicago, Ill. 60602- 45 Schering-Plough Corp. 4260/Phone: (312) 726-2600. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Notes Magazine ...... $49,564 $51,597 -3.9 Sara Lee in May 2006 announced plans to spin off its Branded Sunday magazine ...... 2,606 1,581 64.8 Apparel division to Sara Lee stockholders, creating a separate, BtoB magazine ...... 199 238 -16.3 independent, publicly traded global apparel company named Spanish-language magazine ...... NA 20 NA Hanesbrands Inc. The portfolio of brands in the unit includes Newspaper ...... 2,736 1,418 93.0 Hanes, Champion, Playtex, Bali, Just My Size, Barely There National newspaper ...... NA 1,170 NA and Wonderbra. The spin-off is expected to be completed by Spanish-language newspaper ...... 9 NA NA September 2006. FSI ...... 1,775 2,401 -26.1 Network TV ...... 221,395 228,197 -3.0 Personnel, brands, agencies Spot TV ...... 12,186 15,119 -19.4 Corporate: Brenda Barnes, pres & CEO; Theo de Kool, exec VP Syndicated TV ...... 26,725 14,653 82.4 & chief financial officer. Cable TV network ...... 56,402 62,150 -9.2 6,020 2,403 150.5 Starcom USA, Chicago. Kif Ward, sr VP & media dir. — TV & Spanish-language TV ...... 3,573 6,680 -46.5 print. Network radio ...... National spot radio ...... 1,593 361 341.8 Local radio ...... 1,232 77 NA Sara Lee Branded Apparel: 1000 E. Hanes Mill Rd., Winston- Outdoor ...... 1,094 17 NA Salem, N.C. 27105/Phone: (336) 519-8080. Lee A. Chaden, exec Internet ...... 5,093 6,714 -24.1 chmn-Sara Lee Branded Apparel; Richard A. Noll, CEO-Sara Lee Measured media ...... 392,200 394,794 -0.7 Branded Apparel. Unmeasured media ...... 460,408 463,454 -0.7 Henderson Bromstead Art Co., Winston-Salem, N.C. Hayes Total ...... 852,608 858,247 -.7 Henderson, principal; Brad Bromstead, principal. — Hanes Beefy-T. By brand 2005 2004 % chg KraftWorks, New York. Neal Kraft, pres. — Bali, Hanes, Just My Nasonex ...... 124,170 10,102 NA Size, Playtex apparel, Wonderbra. Claritin ...... 113,575 108,227 4.9 Martin Agency, Richmond, Va. Bruce Kelley, vice chmn; Sydney Levitra ...... 50,349 148,548 -66.1 Norton, VP, mgmt super. — Hanes. Dr. Scholl’s ...... 36,463 36,622 -0.4 Agencies assigned on a project basis. — L’eggs hosiery. Afrin ...... 12,223 9,581 27.6 Starcom USA, Chicago. Kif Ward, sr VP & media dir. — media Coppertone ...... 11,020 16,807 -34.4 svcs, Bali, Barely There, Playtex. Coricidin ...... 10,492 7,063 48.6 Lapiz, Chicago. Jose Bascaran, acct dir. — Hispanic adv, Hanes, Lotrimin ...... 10,222 8,431 21.2 Hanes Her Way. Home Again ...... 10,003 0 NA SPONSORED BY 83 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) MPG, New York. Tom O’Brien, VP & grp acct dir. — media Worldwide 2005 2004 % chg plng, A&D, Afrin, Animal Health, Claritin, Chlor-Trimeton, Sales ...... $9,508 $8,272 14.9 Coppertone, Coricidin, Drixoral, Dr. Scholl’s, Lotrimin, Tinactin. Earnings ...... 269 -947 NA Zenith Media USA, New York. Cathy Feiner, sr VP & acct mgr- U.S. 2005 2004 % chg natl bdcast; Marcie Kazdin, sr VP-comms plng. — media svcs, Sales ...... 3,589 3,219 11.5 Afrin, Chlor-Trimeton, Claritin, Coppertone, Coricidin, Dr. Division sales 2005 2004 % chg Scholl’s, Lotrimin, Nasonex, Tinactin. Prescription pharmaceuticals . .7,564 6,417 17.9 Reynardus & Moya Advertising, New York. Jorge Reynardus, Consumer health care ...... 1,093 1,085 0.7 ptnr. — Hispanic adv, Claritin. Animal health ...... 851 770 10.5

Headquarters Schering-Plough Corp./2000 Galloping Hill Rd., Kenilworth, N.J. 15 Sears Holdings Corp. 07033/Phone: (908) 298-4000. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Notes Magazine ...... $48,066 $83,458 -42.4 Schering-Plough is now marketing in the U.S. Bayer’s primary Sunday magazine ...... 10,285 15,967 -35.6 care pharmaceutical products Levitra, Bayer’s drug for impo- BtoB magazine ...... 536 805 -33.4 tence, Avelox and Cipro, both antibiotics, and Adalat, a car- Local magazine ...... 19 46 -58.6 diovascular drug, and several other lesser-known drugs. In the Spanish-language magazine . . . .1,228 1,209 1.6 case of Levitra, S-P took over U.S. marketing duties from pre- Newspaper ...... 230,439 202,056 14.0 vious promotional partners Bayer Healthcare and National newspaper ...... 662 157 322.7 3,247 3,956 -17.9 GlaxoSmithKline. The S-P and Bayer agreements have only to Spanish-language newspaper . . 12,241 9,975 22.7 do with marketing Bayer products in the U.S. and Puerto Rico. FSI ...... 237,056 312,092 -24.0 Not included in Schering-Plough ad totals in this report is Network TV ...... 30,040 43,684 -31.2 advertising for Vytorin cholesterol drug, a joint venture with Spot TV ...... Syndicated TV ...... 41,468 49,068 -15.5 Merck & Co. Vytorin drew $155.3 million in media in 2005 ver- Cable TV network ...... 95,968 109,744 -12.6 sus $52.2 million in the prior year. Spanish-language TV ...... 76,114 97,427 -21.9 Network radio ...... 6,818 7,832 -12.9 Personnel, brands, agencies National spot radio ...... 4,741 7,069 -32.9 Corporate: Fred Hassan, chmn & CEO; Carrie Cox, exec VP & Local radio ...... 15,775 15,863 -0.6 pres-global pharmaceuticals; Herb Ehrenthal, VP-adv & mktg. Outdoor ...... 1,151 2,002 -42.5 Internet ...... 6,353 13,328 -52.3 Schering-Plough Healthcare Products Division: 3 Connell Dr., Measured media ...... 822,208 975,738 -15.7 Berkeley Heights, N.J. 07922/Phone: (908) 679-1640. Stanley Unmeasured media ...... 890,725 900,681 -1.1 Barshay, chmn-Consumer Health Care; James Mackey, sr VP-sls Total ...... 1,712,933 1,876,419 -8.7 & mktg; Stephen Neumann, VP-mktg svcs; Chris Meringolo, dir- By brand 2005 2004 % chg media scvs & PR. Sears ...... 484,677 569,418 -14.9 BBDO Worldwide, New York. Ray Hilton, acct exec. — Levitra, Kmart ...... 189,858 239,199 -20.6 Nasonex, Smanex. Kenmore ...... 52,656 50,560 4.1 CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; Craftsman ...... 32,847 45,003 -27.0 Guy Dess, pres-Adient (a CommonHealth Co.). — animal health, Orchard Supply ...... 20,293 15,366 32.1 Home Again, Mometamax, Otomax, Selecture, Zubrin. Lands’ End ...... 19,270 33,720 -42.9 Euro RSCG Worldwide, New York. Marty Susz, mg dir-Euro Sales & earnings ($ in millions) RSCG Tonic. — A&D Ointment, Afrin, Claritin, Coppertone, U.S. & Worldwide 2005 2004 % chg Coricidin, Dr. Scholl’s, Lotrimin, Tinactin. Sales ...... $49,124 $55,800 -12.0 LifeBrands (a Publicis Healthcare Communications Group Co), Earnings ...... 858 599 43.2 New York. Clare Cheng, grp acct dir. — Noxafil. Division sales 2005 2004 % chg Ogilvy & Mather Worldwide , New York. Michael Guarini, exec Sears Domestic ...... 25,868 NA NA grp dir. — Claritin. Kmart ...... 19,094 NA NA Pace, Kenilworth, N.J. Mary Beriont, acct mgr. — Asmanex, Sears Canada ...... 4,162 NA NA Foradil, Proventil HFA. Saatchi & Saatchi Healthcare (a Publicis Healthcare Headquarters Communications Group Co.), New York. Sam Welch, exec VP & Sears Holdings Corp./3333 Beverly Rd., Hoffman Estates, Ill. mg dir. — Avelox, Clarinex, PegIntron. 60179/Phone: (847) 286-2500. SPONSORED BY 84 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Notes U.S. ad spending ($ in thousands) Sears Holdings Corp. became the new name for the merged units By media 2005 2004 % chg of Sears, Roebuck & Co. and Kmart Corp. after the two com- FSI ...... 126 83 51.4 bined in March 2005. Network TV ...... 291,679 277,591 5.1 Spot TV ...... 70,283 62,222 13.0 Personnel, brands, agencies Syndicated TV ...... 43,816 38,056 15.1 Corporate: Aylwin B. Lewis, pres & CEO; Maureen McGuire, Cable TV network ...... 178,836 151,894 17.7 chief mktg officer & exec VP-mktg. Spanish-language TV ...... 8,866 8,304 6.8 Network radio ...... 637 5,718 -88.9 Kmart Corp.: 3333 Beverly Rd., Hoffman Estates, Ill. 60179/Phone: National spot radio ...... 16,436 12,425 32.3 (847) 286-2500. Bill Stewart, sr VP-mktg & chief mktg officer- Local radio ...... 17,836 14,885 19.8 Kmart. Outdoor ...... 18,620 12,098 53.9 Grey Worldwide, New York. Jim Heekin, CEO & pres; Hal Internet ...... 44,075 39,637 11.2 Fass, exec VP-acct mgmt; Jason Kahner, sr VP; Jonathan Rodgers, Measured media ...... 995,624 936,066 6.4 exec creative dir. — Kmart. Unmeasured media ...... 782,276 735,480 6.4 MindShare Worldwide, New York & Chicago. David Total ...... 1,777,900 1,671,547 6.4 Handelaman, sr ptnr & strategic plng dir. — media svcs. By brand 2005 2004 % chg Newspaper Services of America, Chicago. Bob Shamberg, chmn Sony movies ...... 571,712 494,839 15.5 & CEO. — newspaper buying. Sony ...... 187,357 193,067 -3.0 Schawk, Des Plaines, Ill. Davis A. Schawk, pres & CEO; Jerry PlayStation ...... 127,916 99,618 28.4 Habeck, VP-acct svcs. — weekly adv circular, newspaper. Sony videos ...... 81,634 104,838 -22.1 Winglatino, New York. Angelica Mata, sr acct exec. — Hispanic adv. Sales & earnings ($ in millions) Worldwide 2005 2004 % chg Lands’ End: 5 Lands’ End Ln., Dodgeville, Wis. 53595/Phone: Sales ...... $63,893 $69,767 -8.4 (608) 935-9341. David McCreight, pres. Earnings ...... 1,057 824 28.3 No agency. U.S. 2005 2004 % chg Sales ...... 16,732 19,741 -15.2 Sears, Roebuck & Co.: 3333 Beverly Rd., Hoffman Estates, Ill. Division sales 2005 2004 % chg 60179/Phone: (847) 286-2500. Joan Chow, sr VP-mktg & chief mktg Electronics ...... 44,021 47,090 -6.5 officer-Sears. Games ...... 8,193 7,502 9.2 Y&R, Chicago. Kary McIlwain, mg ptnr. — Craftsman, DieHard, Pictures ...... 6,375 7,273 -12.3 Kenmore, Sears, The Great Indoors. Financial svcs ...... 6,353 5,707 11.3 MindShare Worldwide, New York & Chicago. David Other ...... 3,495 3,177 10.0 Handelaman, sr ptnr & strategic plng dir; Scott Neslund, mg dir. — media svcs. Headquarters Newspaper Services of America, Chicago. Bob Shamberg, chmn Sony Corp./6-7-35 Kitashinagawa, Shinagawa-ku, Tokyo, Japan & CEO. — newspaper buying. 141-0001/Phone: 81-3-5448-2111. Schawk, Des Plaines, Ill. David A. Schawk, pres & CEO; Gary Moss, VP-acct svcs. — weekly adv circular, newpaper. Sony Corp. of America, 550 Madison Ave., New York, N.Y. Wahlstrom Group, Minneapolis. Debora Lance, VP & mg dir. 10022/Phone: (212) 833-6800. — directory adv buying. Notes Sony is a 50/50 partner in two heavily advertised joint ventures: 14 Sony Corp. Sony BMG Music Entertainment and Sony-Ericsson Mobile Communications. Ad Age methodology for this report is to view U.S. ad spending ($ in thousands) 50/50 joint ventures as stand-alone companies, thus no advertis- By media 2005 2004 % chg ing from these ventures are in Sony totals. Sony also led a con- Magazine ...... $98,993 $88,439 11.9 sortium of private equity partners in a buyout of MGM in April Sunday magazine ...... 2,549 514 395.8 2005 for $5 billion. Sony holds 20% of the equity capital in MGM BtoB magazine ...... 44,417 48,397 -8.2 on a fully diluted basis, but because of stock warrants involved Local magazine ...... 38 70 -46.3 in its equity investment, claims 45% of MGM’s common stock. Spanish-language magazine . . . . .152 180 -15.2 Newspaper ...... 117,924 132,476 -11.0 Personnel, brands, agencies National newspaper ...... 39,931 42,170 -5.3 Corporate: Howard Stringer, chmn & CEO; Andrew House, Spanish-language newspaper . . . .410 908 -54.9 chief mktg officer. SPONSORED BY 85 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sony Computer Entertainment America: 919 E. Hillsdale Blvd., U.S. ad spending ($ in thousands) 2nd Fl., Foster City, Calif. 94404/Phone: (650) 655-8000. Kazuo By brand 2005 2004 % chg Hirai, pres; Peter Dille, sr VP-mktg. Sprint ...... 994,981 893,346 11.4 TBWA Worldwide, Los Angeles. Stan Fiorito, acct dir. — Nextel ...... 278,472 365,062 -23.7 PlayStation, 989 Studios. OMD Worldwide, Los Angeles & New York. Mike Rose, acct Sales & earnings ($ in millions) dir-L.A.. — media svcs. U.S. & Worldwide 2005 2004 % chg Sales ...... $34,680 $27,428 26.4 Sony Electronics: 1 Sony Dr., Park Ridge, N.J. 07656/Phone: Earnings ...... 1,801 -1,012 NA (201) 930-1000. Hideki Komiyama, chmn; Stan Glasgow, pres & Division sales 2005 2004 % chg chief operating officer; Mike Fasulo, chief mktg officer; Stuart Wireless ...... 22,328 14,647 52.4 Redsun, sr VP-mktg. Long Distance ...... 6,834 7,327 -6.7 Bagby & Co., Chicago. John Hambrick, sr VP. Local ...... 6,527 6,421 1.7 McKinney, Durham, N.C., Brad Brinegar, chmn & CEO. Universal McCann Worldwide, New York. Lynn Lewis, exec Headquarters VP & client svcs dir. — media svcs. Sprint Nextel Corp./2001 Edmund Halley Dr., Reston, Va. Modem Media, San Francisco. Brian Powley, mg dir. — direct mktg. 20191/Phone: (703) 443-4000.

Sony Pictures Entertainment: 10202 W. Washington Blvd., Notes Culver City, Calif. 90232/Phone: (310) 244-4000. Michael Lynton, Sprint and Nextel merged in a $71 billion stock-for-stock deal to chmn & CEO; David Bishop, pres; Jeff Blake, pres-ww mktg & form Sprint Nextel Corp. in the second half of 2005. Ad spend- distribution, Columbia Pictures; Valerie Van Galder, pres-domes- ing for the two was combined for two consecutive years in this tic mktg, Columbia Tri-Star Group; Stefanie Napoli, sr VP-natl report. media, Columbia Pictures; Cindy Elfenbein, exec dir-retail devel & promos. Personnel, brands, agencies Universal McCann Worldwide, Los Angeles. Karen Bloore, exec Corporate: Timothy M. Donahue, chmn; Gary Forsee, pres & VP & global mg ptnr. — media svcs, Sony Pictures, Sony Pictures CEO; Mark Schweitzer, chief mktg officer; Gary Conway, VP- Classics. corp brand mktg; Mike Goff, VP-corp brand mgmt; Michelle Emerson, dir-brand mgmt. Publicis BOS Group, New York. Don Blashford, sr VP & mg dir. 16 Sprint Nextel Corp. VML, Kansas City, Mo. Amy Winger, acct dir & ptnr. — inter- active mktg. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Sprint Business Solutions: Magazine ...... $27,472 $22,530 21.9 6200 Sprint Pkwy., Overland Park, Sunday magazine ...... 33,560 8,114 313.6 Kan. 66251/Phone: (913) 624-3000. Mark Angelino, pres-bus solu- BtoB magazine ...... 7,531 9,738 -22.7 tions; Paget Alves, sr VP-enterprise; Leon Frazier, VP-public sec- Local magazine ...... NA 6 NA tor; Mike Finky, sr VP-natl field sales/genl bus; Jim Curran, VP- Spanish-language magazine ...... NA 296 NA customer svcs; Wayne Ward, VP-solutions engineering; Steve Newspaper ...... 472,502 537,133 -12.0 Signoff, VP-strategy & bus devel; Susan Nelson, VP-SI/alliances. National newspaper ...... 69,162 64,850 6.6 Publicis & Hal Riney, San Francisco. Mike Goefft, sr VP & grp Spanish-language newspaper . .5,188 3,235 60.3 acct dir. — Sprint Business. Network TV ...... 364,445 317,482 14.8 MindShare Worldwide, New York. Brian Hughes, sr prtnr & Spot TV ...... 41,694 83,885 -50.3 strategic plng dir. — media svcs. Syndicated TV ...... 778 966 -19.4 Fahey/Davidson, Washington. Brent Earles, VP-acct svcs. — col- Cable TV network ...... 125,575 66,802 88.0 lateral. Spanish-language TV ...... 14,149 25 NA Organic, San Francisco. Quentin George, sr VP & mg dir. — Network radio ...... 4,079 2,883 41.5 interactive mktg. National spot radio ...... 19,096 36,826 -48.1 Local radio ...... 32,299 61,350 -47.4 Sprint Consumer Solutions: 6200 Sprint Pkwy., Overland Park, Outdoor ...... 29,755 22,536 32.0 Kan. 66251/Phone: (913) 624-3000. Tim Kelly, pres-cons solutions; Internet ...... 26,648 21,193 25.7 Dave Dess, VP-brand devel & comms. Yellow Pages ...... 6,434 4,718 36.4 TBWA Worldwide, New York. Robert Birge, mg dir. — Sprint Measured media ...... 1,280,367 1,264,568 1.2 & Nextel consumer adv. Unmeasured media ...... 382,447 377,728 1.2 MindShare Worldwide, New York. Brian Hughes, sr ptnr & Total ...... 1,662,814 1,642,296 1.2 strategic plng dir. — media svcs. SPONSORED BY 86 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Advertising Checking Bureau, New York. Charles Farah, acct Personnel, brands, agencies mgr-co-op program admin. — co-op adv. Corporate: Edward B. Rust, Jr., chmn & CEO; Mike Davidson, Callahan Creek, Lawrence, Kan. John Kuefler, exec VP- client chief agency & mktg officer; Pam El, VP-mktg; Mark Gibson, asst svcs & direct mktg. — direct mktg. VP-adv; Ed Gold, dir-media & sponsorships; Bob Carmody, dir- Euro RSCG 4D, Chicago. Joy Schwartz, VP & dir client svcs- creative & strategy. direct mktg. — direct mktg. DDB Worldwide Communications, Chicago. Dave Kissel, sr VP FCB Worldwide, Guayanabo (San Juan), Puerto Rico. Carmen & grp bus dir. — State Farm. Cedre, VP & gm. — Puerto Rico adv. OMD Worldwide, New York & Chicago. Tom Bell, client Modem Media, San Francisco. Martin Reidy, pres. — interactive comms dir-Chicago. — media svcs. mktg. Del Rivero Messianu DDB, Coral Gables, Fla. Eduardo del Rivero, Organic, San Francisco. Quentin George, VP & mg dir. — inter- pres & CEO; Madeline Perez-Velez, acct dir. — Hispanic adv. Draft. Dave Edington, sr VP & grp bus dir. — direct mail. active mktg. Interbrand, New York. Rita Cheng, grp acct dir. — Asian- Vidal Partnership, New York. Sandra Alfaro, VP-acct mgmt. — American adv. Hispanic adv. Group, Peoria, Ill. Mary Jo Gleason, pres. — Yellow Pages adv. 81 State Farm Mutual Automobile Insurance Co. 94 Supervalu U.S. ad spending ($ in thousands) U.S. ad spending ($ in thousands) By media 2005 2004 % chg By media 2005 2004 % chg Magazine ...... $44 $254 -82.7 Magazine ...... $28,385 $35,714 -20.5 BtoB magazine ...... 62 51 20.6 Sunday magazine ...... 3,737 5,509 -32.2 Local magazine ...... 28 8 245.7 BtoB magazine ...... 641 1,194 -46.4 Newspaper ...... 36,880 38,339 -3.8 Local magazine ...... NA 5 NA Spanish-language newspaper . . . .546 706 -22.7 Spanish-language magazine . . . . .332 467 -29.0 FSI ...... 580 263 120.6 17,737 15,921 11.4 Newspaper ...... Spot TV ...... 45,048 75,651 -40.5 666 281 136.9 National newspaper ...... Cable TV network ...... 176 28 539.3 443 681 -35.0 Spanish-language newspaper . . . . Network radio ...... 784 NA NA 127,266 93,331 36.4 Network TV ...... National spot radio ...... 20,123 19,611 2.6 7,659 4,527 69.2 Spot TV ...... Local radio ...... 33,726 33,845 -0.4 Syndicated TV ...... 6,982 13,045 -46.5 Outdoor ...... 1,543 4,305 -64.2 Cable TV network ...... 57,466 27,106 112.0 Internet ...... 1,112 1,151 -3.4 Spanish-language TV ...... 10,317 10,118 2.0 Measured media ...... 140,651 174,212 -19.3 Network radio ...... 5,238 9,692 -46.0 Unmeasured media ...... 219,992 284,240 -22.6 National spot radio ...... 7,535 5,202 44.9 Total ...... 360,642 458,452 -21.3 Local radio ...... 12,623 9,649 30.8 By brand 2005 2004 % chg Outdoor ...... 17,537 9,644 81.8 Albertsons ...... 74,372 99,440 -25.2 Internet ...... 15,547 18,006 -13.7 Jewel ...... 14,948 20,503 -27.1 Yellow Pages ...... 39,242 35,009 12.1 Measured media ...... 359,352 295,101 21.8 Sales & earnings ($ in millions) Unmeasured media ...... 89,838 73,775 21.8 U.S. & Worldwide 2005 2004 % chg $19,864 $19,543 1.6 Total ...... 449,190 368,877 21.8 Sales ...... 206 386 -46.6 By brand 2005 2004 % chg Earnings ...... Division sales 2005 2004 % chg State Farm ...... 320,110 260,093 23.1 Retail food services ...... 10,635 10,549 0.8 Supply chain services ...... 9,229 8,994 2.6 Sales & earnings ($ in millions) U.S. & Worldwide 2005 2004 % chg Headquarters Sales ...... $31,948 $32,049 -0.3 Supervalu/11840 Valley View Rd., Eden Prairie, Minn. Earnings ...... 847 3,076 -72.5 55344/Phone: (952) 828-4000.

Headquarters Notes State Farm Mutual Automobile Insurance Co./1 State Farm Plaza, Supervalu sales in the table are actual. Supervalu and Bloomington, Ill. 61710/Phone: (309) 766-2311. Albertsons agreed to Supervalu’s $9.7 billion buyout in SPONSORED BY 87 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

January 2006 and the FTC approved it in March. The deal closed on June 2, 2006. Albertsons’ properties going to U.S. ad spending ($ in thousands) Supervalu include Acme Markets, Bristol Farms, Jewel-Osco, By media 2005 2004 % chg 7,082 2,039 247.4 Shaw’s Supermarkets, Star Markets, and the Albertsons’ ban- National spot radio ...... 6,842 2,832 141.6 ner stores in the Intermountain, Northwest and Southern Local radio ...... Outdoor ...... 9,304 6,179 50.6 California regions, and the related in-store pharmacies under Internet ...... 36,884 29,038 27.0 the Osco and Save-On banners, for a total of approximately Measured media ...... 604,076 529,331 14.1 1,125 stores. Stand alone Osco’s will be taken over by CVS. Unmeasured media ...... 416,323 383,309 8.6 Albertsons meanwhile generated sales of $40.36 billion, up Total ...... 1,020,399 912,640 11.8 1.2%, and earnings of $446 million, up 0.5% in 2005. By brand 2005 2004 % chg Target ...... 601,534 526,320 14.3 Personnel, brands, agencies Corporate: Jeff Noddle, chmn & CEO; Mike Jackson, pres & Sales & earnings ($ in millions) chief operating officer; Dave Boehnen, exec VP; John Hooley, exec U.S. & Worldwide 2005 2004 % chg VP & pres-Retail East; Duncan Mac Naughton, exec VP-mer- Sales ...... $52,620 $46,839 12.3 chandising & mktg; Kevin Tripp, exec VP & pres-Retail Midwest; Earnings ...... 2,408 3,198 -24.7 Pete Van Helden, sr VP & pres-Retail West. Division sales 2005 2004 % chg Target ...... 52,620 46,839 12.3 Agency in review. — Acme, Bigg’s, Bristol Farms, Cub Foods, Farm Fresh, Hornbacher’s, Scott’s, Sav-A-Lot, Shaw’s/Starmarket, Headquarters Shop ‘N Save, Shoppers Food & Pharmacy, Sunflower Market. Target Corp./1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: (612) 304-6073. Albertsons: 250 Parkcenter Blvd., Boise, Idaho 83706/Phone: Personnel, brands, agencies (208) 395-6200. Jeff Noddle, CEO & pres; Duncan MacNaughton, Corporate: Robert Ulrich, chmn & CEO; Michael Francis, exec exec VP-merchandising & mktg. VP-mktg. Duncan & Associates, Los Angeles. Barbie Wentworth, pres & BBDO Worldwide, New York. Katie Parish, acct dir. — Target. chief operating officer. — Albertsons. FAME, Minneapolis. Lynne Robertson, pres. — Target. Acento, Los Angeles. Carlos Corboda, acct dir. — Hispanic adv, Peterson Milla Hooks, Minneapolis. Gayle Malcolm, acct dir. — Albertsons, Jewel. Target. Critical Mass, Chicago. Holly Burke, acct mgr. — interactive Wieden & Kennedy, Portland, Ore., Andrew Schafer, acct dir. mktg, Acme, Albertsons, Jewel, Max Foods, Super Saver. Haworth Marketing & Media, Minneapolis. Gary Tobey, chmn Shaker Recruitment Advertising & Communications, Oak Park, & CEO. — media svcs, interactive mktg. Ill. Ellen Paige, VP-client svcs. — recruitment adv., Albertsons. AtmosphereBBDO, New York. Andreas Combuechen, CEO & chief creative officer; Al Silverstein, grp acct dir. — interactive mktg. 34 Target Corp. U.S. ad spending ($ in thousands) 100 TD Ameritrade Holding Corp. By media 2005 2004 % chg Magazine ...... $78,236 $63,582 23.0 U.S. ad spending ($ in thousands) Sunday magazine ...... 3,224 3,979 -19.0 By media 2005 2004 % chg $17,465 $18,355 -4.9 BtoB magazine ...... 1,052 1,010 4.2 Magazine ...... Sunday magazine ...... 222 NA NA Local magazine ...... 223 611 -63.5 BtoB magazine ...... 2,146 1,676 28.0 Spanish-language magazine . . . . .443 171 158.9 Newspaper ...... 4,116 5,636 -27.0 Newspaper ...... 149,703 140,349 6.7 National newspaper ...... 6,904 7,563 -8.7 11,099 7,823 41.9 National newspaper ...... Network TV ...... 35,367 5,191 581.4 1,876 1,519 23.5 Spanish-language newspaper . . Spot TV ...... 1,484 13,828 -89.3 2,108 1,855 13.6 FSI ...... Syndicated TV ...... 1,906 1,412 34.9 Network TV ...... 164,215 151,148 8.6 Cable TV network ...... 34,956 31,163 12.2 Spot TV ...... 79,890 70,101 14.0 National spot radio ...... 3,017 3,530 -14.5 Syndicated TV ...... 1,979 4,685 -57.8 Local radio ...... 3,558 3,838 -7.3 Cable TV network ...... 34,144 31,342 8.9 Outdoor ...... 71 351 -79.9 Spanish-language TV ...... 15,773 11,071 42.5 Internet ...... 113,814 76,203 49.4 SPONSORED BY 88 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) U.S. ad spending ($ in thousands) By media 2005 2004 % chg By media 2005 2004 % chg Measured media ...... 225,025 168,745 33.4 Spanish-language TV ...... 19,257 28,625 -32.7 Unmeasured media ...... 96,439 72,319 33.4 Network radio ...... 13,473 12,761 5.6 Total ...... 321,465 241,064 33.4 National spot radio ...... 57,969 77,814 -25.5 By brand 2005 2004 % chg Local radio ...... 75,929 100,776 -24.7 TD Ameritrade ...... 217,689 168,651 29.1 Outdoor ...... 64,713 71,221 -9.1 Internet ...... 166,084 141,658 17.2 Sales & earnings ($ in millions) Measured media ...... 2,061,304 2,008,061 2.7 Worldwide 2005 2004 % chg Unmeasured media ...... 1,432,432 1,395,432 2.7 Sales ...... $1,003 $880 14.0 Total ...... 3,493,737 3,403,493 2.7 Earnings ...... 340 283 20.1 By brand 2005 2004 % chg U.S. 2005 2004 % chg Warner Bros. movies ...... 594,267 586,330 1.4 Sales ...... 993 871 14.0 AOL ...... 363,975 296,882 22.6 Division sales 2005 2004 % chg Time Warner video ...... 259,244 248,785 4.2 Private client ...... 975 854 14.2 New Line movies ...... 196,849 223,030 -11.7 Time Warner ...... 112,436 101,615 10.6 Headquarters HBO ...... 76,474 79,429 -3.7 TD Ameritrade Holding Corp./4211 S. 102nd St., Omaha, Neb. WB ...... 51,751 78,363 -34.0 68127/Phone: (800) 237-8692. TNT ...... 46,343 39,941 16.0 Netscape ...... 42,237 42,258 0.0 Notes ...... 32,885 37,334 -11.9 In January 2006 Toronto-Dominion Bank completed its sale of TBS ...... 25,181 40,393 -37.7 brokerage firm TD Waterhouse to Ameritrade Holding Corp. CNN ...... 24,532 36,503 -32.8 Toronto-Dominion retains a minority stake in the resulting com- Road Runner ...... 19,849 24,257 -18.2 pany. In this report, ad spending for the former TD Waterhouse Cartoon Network ...... 17,869 7,359 142.8 and Ameritrade brands are combined as TD Ameritrade. People ...... 15,130 14,956 1.2 Bamzu.com ...... 15,001 1,387 981.7 Personnel, brands, agencies GameTap.com ...... 14,768 0 NA Corporate: J. Joe Ricketts, chmn & founder; Joseph H. Moglia, CEO; InStyle ...... 12,879 10,531 22.3 T. Christian Armstrong, exec VP-sls & mktg; J. Randy MacDonald, TCM ...... 10,347 11,681 -11.4 exec VP, chief financial officer & chief admin officer; Bryce B. Engel, sr VP & chief brokerage opers officer; Laurine M. Garrity, sr VP & Sales & earnings ($ in millions) chief mktg officer; Asiff S. Hirji, exec VP & chief operating officer; Worldwide 2005 2004 % chg Lawrence J. Szczech, exec VP & chief client officer. Sales ...... $43,652 $42,089 3.7 OgilvyOne Worldwide, New York. Harvey Kipnis, gm- Earnings ...... 2,905 3,364 -13.6 OgilvyOne New York. — TD Ameritrade. U.S. 2005 2004 % chg Sales ...... 34,469 33,572 2.7 Division sales 2005 2004 % chg Filmed entertainment ...... 11,924 11,853 0.6 3 Time Warner Networks ...... 9,611 9,054 6.2 U.S. ad spending ($ in thousands) Cable systems ...... 9,498 8,484 12.0 By media 2005 2004 % chg AOL ...... 8,283 8,692 -4.7 Magazine ...... $308,259 $294,046 4.8 Publishing ...... 5,846 5,565 5.0 Sunday magazine ...... 11,261 14,015 -19.7 BtoB magazine ...... 32,470 37,461 -13.3 Headquarters Local magazine ...... 202 263 -22.9 Time Warner/1 Time Warner Center, New York, N.Y. 10019/Phone: Spanish-language magazine . . . . .742 606 22.6 (212) 484-8000. Newspaper ...... 279,851 280,319 -0.2 National newspaper ...... 77,882 86,065 -9.5 Personnel, brands, agencies Spanish-language newspaper . .1,199 1,777 -32.5 Corporate: Richard D. Parsons, chmn & CEO; Jeffrey Bewkes, FSI ...... 1,397 1,168 19.6 pres & chief operating officer. Network TV ...... 467,681 452,573 3.3 Spot TV ...... 124,977 134,814 -7.3 AOL: 22000 AOL Way, Dulles, Va. 20166/Phone: (703) 265-1000. Syndicated TV ...... 75,975 61,404 23.7 Jonathan Miller, chmn & CEO; Ted Leonsis, vice chmn & pres-AOL Cable TV network ...... 281,983 210,695 33.8 audience bus; Joe Redling, chief mktg officer & pres-access bus. SPONSORED BY 89 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Attik, San Francisco. Will Travis, pres. — AOL AIM, Moviefone. Inc. Group; John Squires, co-chief opers officer; Coastal Living: BBDO Worldwide, New York. Ted Gilvar, sr acct dir; Jennifer Beth Robitaille, assoc pub; : Steve Bohlinger, VP & Kuratek, acct dir. — AOL, broadband, entertainment svcs. pub; : Kassie Means, assoc pub; Cooking Light: Digitas, New York. Jamie Malinger, exec VP-relationship leader. Christpoher C. Allen, VP & pub; Cottage Living: Dierdre — online adv & media strategy. Finegan, assoc pub; Essence: Michelle Ebanks, pres; Barbara Initiative, New York. Larry Orell, chief operating officer-N. Britton, VP & assoc pub-sls; Cindy Schreibman, assoc pub-mktg; Amer. — media svcs, AOL, CompuServe, Digital City, ICQ , Field & Stream: Eric Aincenko, grp publisher; Field & Stream: Mapquest, Moviefone, Netscape. Jeffrey Kamikow, adv dir; InStyle: Maria Tucci Beckett, gm; AtmosphereBBDO, New York. Andreas Combuechen, CEO & Lynette Harrison, pub; John Stevenson, dir-cons mktg; Fortune chief creative officer; Al Silverstein, grp acct dir. — access mktg. Group: Christopher J. Poleway, pres; Fortune: Michael Federle, pub; Money: Michael V. Dukmejian, pub; Jim Richardson, assoc Home Box Office: 1100 Ave. of the Americas, New York, N.Y. 10036/Phone: (212) 512-1000. Chris Albrecht, chmn & CEO; Bill pub-mktg; Laurie Howlett, VP-mktg; : Nelson, chief operating officer; Eric Kessler, sls & mktg; Hugh Wiley, pub; Business 2.0: Lisa Bentley, pub; Life: Andrew Courteney Monroe, sr VP-adv. Blau, pres; Peter Bauer, pub; Suzanne Quint, assoc pub-mktg; BBDO Worldwide, New York. Rob Rawley, exec VP & region- Parenting: Jeff Wellington, pub & grp VP; Baby Talk: Greg al acct dir. Schumann, pub; Steve Sachs, VP-cons mktg; People: Paul Caine, PHD, New York.. — media plng, HBO. grp pub; David Geithner, gm; People en Espanol: Jacqueline ID Media, New York. Faith Slan, acct exec. — media svcs. Hernandez-Fallous, pub; : Steven Sachs, pub; Kevin White, assoc pub; Sports Illustrated: Mark Ford, pres & pub; New Line Cinema: 116 N. Robertson Blvd., Ste. 200, Los Angeles, Dick Raskpof, assoc pub; Jonathan Shar, dir-cons mktg; Jeff Price, Calif. 90048/Phone: (310) 854-5811. Robert K. Shaye, co-chmn & co- pres-SI Digital; Sports Illustrated for Kids: Dave Watt, pub; Lara CEO; Michael Lynne, co-chmn & co-CEO; Rolf Mittweg, pres & Chait, brand mgr; Time: Ed McCarrick, pres & ww pub; Taylor chief operating officer-ww mktg & distribution; Russell Schwartz, Gray, ww assoc pub & global mktg dir; Matthew Turck, assoc pres-domestic mktg; David Tuckerman, pres-domestic theatrical pub; Nate Stamos, adv dir-N.Y.; Steve Cambron, dir-mktg; distribution; Diane Charbanic, exec VP-media & co-op adv. Transworld Media: Jeff Griffing, dir-sls & mktg; Progressive Carat, New York & Los Angeles, N.Y. Jenny Wakumoto, acct Farmer: Bela Kogler, assoc pub; Health: Renee Tulenko, assoc dir; Joe Villarba, acct super. — media svcs, Fine Line Features, pub-sls; Health: Jennifer Deans, VP & pub; CNNMoney.com: New Line Cinema, New Line Home Video. Greg Schwartz, VP-sls; CNNMoney.com: Vivek Shah, pres-digital Southern Progress Corp. (a div. of Time Inc.): 2100 Lakeshore pub; Time Inc. Business & Finance Network: Michael Federle, Dr., Birmingham, Ala. 35209/Phone: (205)445-6000. Tom Angelillo, grp pub; Time Inc. Business & Finance Network: Christopher J. pres & CEO; Scott Sheppard, exec VP-grp pub; Coastal Living: Poleway, pres; Women’s Luxury & Lifestyle Group: Kristen Burton Craige, pub; Coastal Living: Shelton Thompson, dir- Connell, VP-PR; Women’s Luxury & Lifestyle Group: Stephanie promo; Cooking Light: Chris Allen, pub; Cooking Light: Kate George, pres. Darden, dir-mktg; Cottage Living: Stephen Bohlinger, pub; In-house. — Parenting, Baby Talk, Cottage Living, InStyle, Cottage Living: Susan Sutton, dir-mktg; Health: Jennifer Deans, People, Sports Illustrated, Real Simple. pub; Health: Kristin Moshonas, assoc pub-mktg; Progressive Fallon Worldwide, New York. Susie Nam, acct dir. — cons Farmer: Bruce Thomas, pub; Progressive Farmer: Allen Vaughan, awareness adv, cons branding, Time. gm; Southern Accents: Bill Carey, pub; Southern Accents: Kristen Fusebox. Hanna Shin, VP-integrated mktg. — Business 2.0. Guinn, dir-mktg; : Rich Smyth, pub; Southern Mullen, Wenham, Mass. Bruce Gold, acct super. — Fortune, Living: Theresa Lux, dir-mktg; Sunset: Tom Marshall, pub; Fortune Small Business. Sunset: Beth Whiteley, dir-mktg. Rowan Warren, New York. Larry Rowen, ptnr. — Business 2.0. In-house. — Coastal Living, Cooking Light, Cottage Living, StrawberryFrog, New York. Heather Fullerton, head-accounting Health, Progressive Farmer, Southern Accents, Southern Living, & new bus. — Business 2.0. Sunset. Time Warner Cable: 290 Harbor Dr., Stamford, Conn. Time Inc.: Time & Life Building, Rockefeller Center, New York, 06902/Phone: (203) 328- 0600. Glenn A. Britt, pres & CEO; Larry N.Y. 10020/Phone: (212) 522-1212. Ann Moore, chmn & CEO; John Huey, editor-in-chief; : David Morris, pres Fischer, exec VP & pres-Time Warner Cable media sls; Lynn & pub; Tom Morrissy, assoc pub-sls & mktg; Ray Chelstowski, Yaeger, exec VP-corp affairs; Brian Kelly, sr VP-mktg; Rob Marcus, ntl sls mgr; Peggy Mansfield, assoc pub-mktg; Sandy Drayton, sr exec VP. VP-comms & TV devel; Holly Cavanna, dir-cons mktg; Nancy Ogilvy & Mather Worldwide, New York. Jeffrey Wilks, sr ptnr Ryan, gm; Fred O. Nelson, VP-editorial devel; Carol Mazzarella, & exec grp dir. — Time Warner cable. dir-prod & tech; Nora McAniff, co-chief opers officer; Mike RTC Relationship Marketing, Washington. John Mullin, VP & Klingensmith, exec VP-Time Inc.; Robin Domeniconi, pres-Time acct dir. — Roadrunner. SPONSORED BY 90 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Time4 Media: 2 Park Avenue, New York, N.Y. 10016/Phone: (212) Grey Entertainment, Los Angeles. Coontz, pres. — Warner 779-5000. Tom Beusse, pres; Bruce Revnam, dir-corp sls & mktg; Bros. Studios, Warner Home Video. Golf Magazine: Chris Wightman, pub; Robert Schupler, VP- MediaCom, Burbank, Calif. Kris Coontz, pres. — media svcs. mktg; Marine Grp: John Young, VP-sls, Yachting, MotorBoating, Salt Water Sportsman; Stephen Roche, brand dir; Mountain WB Network (a joint venture of Tribune Co. & WB Sports Media: Jamie Pentz, grp pub-Ski & Skiing, Warren Miller Communications): 4000 Warner Blvd., Burbank, Calif. 91522/ Phone: Entertainment; Stef Luciano, VP-mktg; Popular Science: Howard (818) 977-5000. Garth Ancier, chmn; Bill Morningstar, exec VP-natl sls. Mittman, ad dir; Christy Ellinger, creative svcs dir; This Old Grey Worldwide, Los Angeles. Kris Coontz, pres. — media svcs. House Magazine: Dan Robertson, VP & dir-sls; Allison Zinczenko, dir-mktg; Time4Outdoors: Eric Zinczenko, grp pub- Field & Stream, Outdoor Life; Shot Business: Liz Burnham, dir- mktg; Transworld Media: Scott Dickey, pres; Jeff Griffing, dir-sls 13 Toyota Motor Corp. & mktg-Ride BMX, Transworld Motorcross & Quad Off Road; Pete Martini, ad sls mgr-Ride BMX, Transworld Motorcross & U.S. ad spending ($ in thousands) Quad Off Road; Transworld SKATEboarding: Jamey Stone, ad sls By media 2005 2004 % chg mgr; Transworld SNOWboarding: Maxx von Marbod, assoc pub; Magazine ...... $234,608 $241,498 -2.9 Transworld SURF: Liam Ferguson, assoc pub. Sunday magazine ...... 1,830 3,435 -46.7 In-house. — BMX Business News, Field & Stream, Golf BtoB magazine ...... 2,477 2,412 2.7 Magazine, MotorBoating, Outdoor Life, Popular Science, Quad Local magazine ...... 84 216 -61.3 Off Road Magazine, Ride BMX, Salt Water Sportsman, Ski, Spanish-language magazine . . . . .801 1,431 -44.1 Skiing, Skiing Trade News, This Old House Magazine, Newspaper ...... 28,915 33,770 -14.4 TransWorld Business, TransWorld Motocross, TransWorld National newspaper ...... 47,709 53,910 -11.5 Skateboarding, TransWorld Surf. Spanish-language newspaper . . . .157 153 2.5 FSI ...... 122 1 NA Turner Broadcasting System: 1 CNN Center, Atlanta, Ga. Network TV ...... 336,983 311,941 8.0 30303/Phone: (404) 827- 1700. Kim McQuicken, exec VP-Cartoon Spot TV ...... 179,827 236,239 -23.9 Network adv sls & mktg; Phil Kent, chmn & CEO-TBS, Inc.; Syndicated TV ...... 5,350 5,034 6.3 Terence F. McGuirk, vice chmn-TBS, Inc. & chmn/pres-Atlanta Cable TV network ...... 114,253 101,168 12.9 Braves; Jim Walton, pres-CNN News Group; Greg D’Alba, chief Spanish-language TV ...... 48,863 32,595 49.9 operating officer-CNN adv sls & mktg; Mark Lazarus, pres-Turner Network radio ...... 1,045 2,860 -63.5 Entertainment Group; David Levy, pres-Turner Entertainment sls National spot radio ...... 7,099 8,657 -18.0 & mktg & pres-Turner Sports. Local radio ...... 16,200 9,555 69.5 Agencies assigned on a project basis. — CNN, Headline News, Outdoor ...... 16,317 18,132 -10.0 TBS, TNT, TCM. Internet ...... 32,872 43,839 -25.0 Agency in review. — Atlanta Braves. Measured media ...... 1,075,510 1,106,846 -2.8 In-house. Anne Marie Loeffler, VP media svcs. — media svcs, Unmeasured media ...... 708,961 729,617 -2.8 Cartoon Network. Total ...... 1,784,471 1,836,463 -2.8 Mullen, Wenham, Mass. Jim Hartrich, exec VP & mg ptnr. — By brand 2005 2004 % chg GameTap. Toyota ...... 766,904 797,477 -3.8 Leo Burnett Worldwide, Chicago. Anny Gary, Sr VP & acct dir. Lexus ...... 262,919 247,015 6.4 — TCM (Turner Classic Movies). Scion ...... 42,847 61,889 -30.8 Warner Bros. Entertainment: 4000 Warner Blvd., Burbank, Calif. 91522/Phone: (818) 954-6000. Barry Meyer, chmn & CEO- Sales & earnings ($ in millions) Warner Bros. Entertainment; Alan Horn, pres & chief operating Worldwide 2005 2004 % chg $189,812 $172,655 9.9 officer-Warner Bros. Entertainment; Ron Sanders, pres-Warner Sales ...... 12,381 10,901 13.6 Home Video; Paul Levitz, pres & pub-DC Comics; Brad Globe, Earnings ...... pres-Warner Bros. Worldwide Consumer Products; Sander North America 2005 2004 % chg Schwartz, pres-Warner Bros. Animation; Dawn Taubin, pres- Sales ...... 69,367 59,316 16.9 domestic mktg, Warner Bros. Pictures; Lynn Whitney, sr VP-ww Operating income N. Amer...... 4,472 4,165 7.4 media adv, Warner Bros. Pictures; Melanie Jones, sr VP-media Division sales 2005 2004 % chg plng, WB Television Network; Laura Kim, exec VP-mktg & pub- Automotive ...... 174,372 159,132 9.6 licity, Warner Independent Pictures; Lisa Gregorian, exec VP-ww Financial svcs ...... 8,819 7,079 24.6 mktg, Warner Bros. Television grp svcs. Other ...... 6,622 6,445 2.7 SPONSORED BY 91 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Headquarters Toyota Motor Corp./1 Toyota-cho, Toyota City, Aichi Prefecture, 18 Unilever Japan 471-71/Phone: 81-565-28-2121. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Toyota Motor Sales USA, 19001 S. Western Ave., Torrance, Calif. Magazine ...... $232,011 $133,131 74.3 90501/Phone: (310) 468-4000. Sunday magazine ...... 12,390 10,047 23.3 BtoB magazine ...... 3,368 1,941 73.5 Personnel, brands, agencies Spanish-language magazine . . . .1,142 917 24.5 Corporate: Hiroshi Okuda, chmn; Fujio Cho, vice chmn; Newspaper ...... 270 392 -31.1 Katsuaki Watanabe, pres; Yukitoshi Funo, chmn & CEO-Toyota National newspaper ...... 708 1,023 -30.8 Motor N. Amer. & Toyota Motor Sales USA; James E. Press, pres- Spanish-language newspaper ...... 1 49 -97.6 Toyota Motor N. Amer.; Jim Lentz, exec VP-Toyota Motor Sales FSI ...... 37,091 36,317 2.1 USA; Donald V. Esmond, sr VP-automotive opers, Toyota Motor Network TV ...... 239,356 221,682 8.0 Sales USA; Dave Illingworth, sr VP & chief plng & admin offi- Spot TV ...... 10,148 9,974 1.8 cer-Toyota Motor Sales USA. Syndicated TV ...... 61,348 45,302 35.4 Dentsu America, New York. Scott Daly, exec VP & exec media Cable TV network ...... 103,060 57,616 78.9 dir. — corporate adv. Spanish-language TV ...... 22,067 17,085 29.2 Conill, Torrance, Calif. Carlos Martinez, gm. — Hispanic adv. Network radio ...... 69 2,750 -97.5 National spot radio ...... 4,411 3,649 20.9 Lexus Division: 19001 S. Western Ave., Torrance, Calif. Local radio ...... 6,546 8,243 -20.6 90501/Phone: (310) 468-4000. Bob Carter, grp VP & gm; Deborah Outdoor ...... 13,775 5,696 141.9 Wahl-Meyer, VP-mktg; Nancy Fein, VP-svc, parts, customer satis- Internet ...... 13,379 17,599 -24.0 faction & training; Jim Colon, VP-sls & dealer devel; Ann Bybee, Measured media ...... 761,141 573,412 32.7 corp mgr-adv, brand & prod strategy; Keith Dahl, natl mgr-event Unmeasured media ...... 761,141 762,417 -0.2 mktg; Brian Bolain, natl mgr-adv & media; Robin Pisz, natl inter- Total ...... 1,522,282 1,335,829 14.0 active mktg mgr; Andrea Lim, media & publications mgr. By brand 2005 2004 % chg Team One Advertising, El Segundo, Calif. Brian Sheehan, CEO; Dove ...... 153,563 145,380 5.6 Paul Mareski, mgmt dir; Chris Graves, exec creative dir. — Lexus. Lipton ...... 52,823 24,773 113.2 Zenith Media USA, New York. Peggy Green, pres-bdcast; Ava Axe ...... 50,222 29,181 72.1 Jordhamo, sr VP-natl bdcast. — media buying. Slim Fast ...... 38,416 43,105 -10.9 Burrell Communications Group, Chicago. Fay Ferguson, co- Shedds ...... 36,386 11,883 206.2 CEO. — African-American adv. Degree ...... 35,239 26,796 31.5 Conill, Torrance, Calif. Carlos Martinez, gm. — Hispanic adv. All ...... 33,968 30,520 11.3 31,964 26,401 21.1 Scion Division: 19001 S. Western Ave., Torrance, Calif. Vaseline ...... 29,944 4,688 538.7 90501/Phone: (310) 468-4000. Mark Templin, VP; Steve Haag, corp Breyers ...... 28,424 1,119 mgr; Deborah Senior, natl mktg comms mgr. Bertolli ...... NA 22,365 13,729 62.9 Attik, San Francisco. Rick Peralta, CEO. — Scion. Pond’s ...... 21,374 15,301 39.7 Zenith Media USA, New York. Bea Leung, sr VP-comms plng; Caress ...... 20,659 10,170 103.1 Ava Jordhamo, sr VP-natl bdcast. — media svcs, interactive mktg. Unilever ...... Suave ...... 20,004 23,817 -16.0 19,288 13,068 47.6 Toyota Division: 19001 S. Western Ave., Torrance, Calif. Hellmann’s ...... 90501/Phone: (310) 468-4000. Jim Farley, VP-mktg; Dave Fleming, Lever 2000 ...... 16,677 5,882 183.5 VP-sls; Ernest Bastien, VP-vehicle opers grp; Kim McCullough, Thermasilk ...... 15,689 14 NA corp mktg comms mgr; Sandi Kayse, natl car adv & event mgr; Snuggle ...... 15,070 18,655 -19.2 Steve Jett, natl truck adv mgr; Gregg Benkendorfer, natl interac- Wish-Bone ...... 14,189 7,769 82.6 tive comms mgr; Bernie Bradford, natl Toyota Dealers Assoc. adv Ragu ...... 14,168 12,371 14.5 mgr; Mark Simmons, natl mgr-adv strategy & media. I Can’t Believe It’s Not Butter . .12,824 8,525 50.4 Saatchi & Saatchi, Torrance, Calif. David Murphy, pres; Kurt Ritter, chief operating officer; Tim Murphy, grp ideas mgmt dir. Sales & earnings ($ in millions) — Toyota vehicles. Worldwide 2005 2004 % chg Zenith Media USA, New York. Peggy Green, pres-bdcast; Ava Sales ...... $49,094 $48,167 1.9 Jordhamo, sr VP-natl bdcast. — media buying. Earnings ...... 4,919 3,673 33.9 Burrell Communications Group, Chicago. Fay Ferguson, co-CEO; U.S. 2005 2004 % chg David Anthony Powell, VP & acct dir. — African-American adv. Sales ...... 7,550 11,231 -32.8 Conill, Torrance, Calif. Carlos Martinez, gm. — Hispanic adv. Operating profit ...... 2,127 1,119 90.1 SPONSORED BY 92 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) Dailey & Associates, Los Angeles. John Stranger, sr VP & grp Division sales 2005 2004 % chg mgmt super. — Lawry’s. Personal care ...... 12,975 13,284 -2.3 DDB Worldwide Communications, New York. Peter Hempel, Savory & dressings ...... 10,356 10,488 -1.3 pres-DDB NY. — Lipton tea, soups & prepared meals. Home care and other ...... 8,695 8,471 2.6 JWT, New York. Mark Battista, acct exec. — Caress, Sunsilk, Ice cream & frozen foods ...... 7,886 8,072 -2.3 Thermasilk. Spreads & cooking products . . . .5,400 5,800 -6.9 Lowe Worldwide, New York. Nick McElwee, acct exec. — Beverages ...... 3,779 4,004 -5.6 Degree, Snuggle. McCann Erickson Worldwide, New York. Linda Luca, exec VP Headquarters & grp mg dir. — Bertolli, I Can’t Believe It’s Not Butter, Skippy Unilever/3000 DK, PO Box 760, Rotterdam, Netherlands /Phone: peanut butter. 31-10-217-4000. Ogilvy & Mather Worldwide, New York. Darren Kapelus, grp acct dir-Hellmann’s, Ragu, Slim Fast, Wishbone; Mike Unilever/P.O. Box 68, Unilever House, Blackfriars, London, Hemingway, ww acct dir-Dove, Ponds, Rave, Suave. — Dove, United Kingdom EC4P 4BQ/Phone: 44-20-7822-5252. Hellmann’s, Ponds, Ragu, Rave, Slim Fast, Suave, Wishbone. Stone & Simons Advertising, Southfield, Mich. Douglas Stone, Unilever/700 Sylvan Ave., Englewood Cliffs, N.J. 07632/Phone: pres; Victoria Webb, VP & acct super. — Brummel & Brown, (201) 894-7760. Shedd’s Country Crock, Imperial. MindShare Worldwide, New York. Nadine McHugh, sr ptnr & Personnel, brands, agencies strategic plng dir. — media svcs. GMR Marketing, New York. Steve Jarvis, exec VP. — mktg svcs, Corporate: Antony Bergman, chmn; Patrick Cescau, grp chief exec. Axe. Octagon, London. Christine Brown, grp dir. — mktg svcs, Lever Unilever North America Ice Cream: 909 Packerland Dr., Green 2000. Bay, Wis. 54303/Phone: (920) 499-5151. Walt Freese, CEO-Ben & Jerry’s Homemade; Eric Walsh, pres-Good Humor-Breyers; Dave Stever, dir-mktg, Ben & Jerry’s Homemade; Dan Hammer, VP- mktg, Good Humor-Breyers. 89 UPS Campbell Mithun, Minneapolis. Don Kvam, exec VP & grp mgmt super. — Breyers, Good Humor, Klondike, Popsicle. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Amalgamated, New York. Rob Hudak, ptnr; Doug Jaeger, ptnr; Magazine ...... $22,718 $11,406 99.2 Matt Spangler, ptnr. — Ben & Jerry’s. Sunday magazine ...... 3,259 2,218 47.0 Golin/Harris, Chicago. Carrie Von der Sitt, sr VP; Shelley Ward, BtoB magazine ...... 2,872 2,978 -3.6 acct grp super. — PR, Breyers, Good Humor, Klondike, Popsicle. Spanish-language magazine . . . . .239 25 853.8 Newspaper ...... 1,163 846 37.4 National newspaper ...... 6,942 5,599 24.0 Unilever U.S.: 800 Sylvan Ave., Englewood Cliffs, N.J. Spanish-language newspaper . . . . .44 264 -83.2 07632/Phone: (201) 567-8000. John W. Rice, pres-Americas; Network TV ...... 78,155 106,933 -26.9 Michael B. Polk, pres-Unilever US & grp VP-Unilever; Bauke Spot TV ...... 910 527 72.9 Rouwers, sr VP & gm-savory, olive oil, chilled, frozen, Cable TV network ...... 25,866 23,872 8.4 Americas; Amanda Sourry, VP & gm-savory, olive oil, Network radio ...... 3,576 1,140 213.6 chilled, frozen; Mike Bauer, VP & gm-spreads & dressings, N. National spot radio ...... 20,869 21,742 -4.0 Amer.; Micheal Faherty, VP-brand devel, spreads & dressings- Local radio ...... 23,532 25,082 -6.2 N. Amer.; Lisa Klauser, VP-integrated mktg capability; Donna Outdoor ...... 130 110 18.0 Goldfarb, dir-shopper & category insights; James Wong, VP Internet ...... 2,486 5,504 -54.8 & gm-beverages, health, vitality & multicultural; Terry Olsen, Yellow Pages ...... 5,667 5,758 -1.6 VP-brand devel, beverages & new vitality platforms, Measured media ...... 198,431 214,005 -7.3 Americas; Esther Lem, VP-brand devel, haircare; Stan Cook, Unmeasured media ...... 198,431 214,005 -7.3 VP & gm, haircare; Christopher Luxon, VP-brand devel, Total ...... 396,861 428,010 -7.3 deodorants; Kevin George, VP & gm, deodorants; Carl Gish, By brand 2005 2004 % chg VP-brand devel, skincare; Todd Tillemans, VP & gm, skin- UPS ...... 192,667 208,182 -7.5 care; Nicolas Liabeuf, VP-brand devel, laundry; Bill Littlefield, VP & gm, laundry. Sales & earnings ($ in millions) Bartle Bogle Hegarty, New York. Sarah Thompson, head acct Worldwide 2005 2004 % chg mgr. — Axe, All laundry detergent, Omo laundry detergent, Sales ...... $42,581 $36,582 16.4 Promise spread, Vaseline. Earnings ...... 3,870 3,333 16.1 SPONSORED BY 93 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Sales & earnings ($ in millions) U.S. ad spending ($ in thousands) U.S. 2005 2004 % chg By brand 2005 2004 % chg Sales ...... 31,871 28,035 13.7 U.S. Army ...... 144,623 145,011 -0.3 Division sales 2005 2004 % chg Office of Natl Drug Control . .134,279 181,753 - 26.1 U.S. domestic package ...... 28,610 26,960 6.1 USPS ...... 91,113 79,055 15.3 International package ...... 7,977 6,809 17.2 U.S. ...... 43,130 53,796 -19.8 Supply chain & freight ...... 5,994 2,813 113.1 U.S. Navy ...... 31,167 27,967 11.4 U.S. Marines ...... 31,033 20,823 49.0 Headquarters U.S. Dept. Health & Human Svcs . .30,524 65,249 -53.2 UPS/55 Glenlake Pkwy. N.E., Atlanta, Ga. 30328/Phone: (404) 828- Amtrak ...... 25,002 33,389 -25.1 6000. Medicare ...... 20,687 4,884 323.5 CDC ...... 15,458 16,485 -6.2 Personnel, brands, agencies U.S. Dept. of Transportation . . .14,680 12,505 17.4 Corporate: Michael L. Eskew, chmn & CEO; Christine Owens, U.S. Mint ...... 13,431 11,901 12.9 sr VP-comms & brand mgmt; Larry Bloomenkranz, VP-brand U.S. armed forces ...... 13,409 9,699 38.3 mgmt & adv; Betsy Wilson, natl adv mgr; Kevin Keith, internal Todays military online ...... 10,180 678 1402.6 adv mgr. Martin Agency, New York & Richmond, Va. Ian Davidson, exec Headquarters VP; Chris Mumford, VP & mgmt super; Matt Williams, sr VP & U.S. Government/Washington, D.C. sr strategic planner; Mark Pavia, sr VP & exec media dir; Elissa Goldman, sr VP & dir-media svcs & media buying natl bdcast. Notes — UPS adv & media svcs. The U.S. Coast Guard and the Federal Emergency Management Manning, Selvage & Lee, New York. Ellen Schneidau, sr VP. — agency are now part of the Department of Homeland Security. PR, ww logistics. Personnel, brands, agencies UPS Store/Mail Boxes Etc.: 6060 Cornerstone Ct. W., San Diego, Calif. 92121-3795/Phone: (858) 455-8800. Stuart Mathis, pres; Air National Guard: Tom Crockett, VP-mktg. ANG/DPR, 1411 Jefferson Davis Hwy., Ste. Doner, Detroit. Greg Gerfen, sr VP & acct dir. 10415, Arlington, Va. 22202/Phone: (703) 607-2913. Chief Master Sgt. Myrtle Gaynor, super-recruiting & retention adv. Laughlin Marinaccio & Owens Advertising, Arlington, Va. Chris 27 U.S. Government Laughlin, acct exec. — U.S. Air National Guard. Amtrak: 10 G St., N.E./Ste. 3E-562, Washington, D.C. 20002/ U.S. ad spending ($ in thousands) Phone: (202) 906-4164. David J. Hughes, acting CEO; Barbara By media 2005 2004 % chg Richardson, VP-mktg; David Lim, chief-sls & mktg; Gail Magazine ...... $132,306 $121,789 8.6 Reisaman, sr dir-adv & brand mgmt; Darlene Abubakar, dir-adv. Sunday magazine ...... 14,138 13,193 7.2 Arnold Worldwide BtoB magazine ...... 9,013 6,999 28.8 , McLean, Va. Sherryl Eklind, VP & grp acct Local magazine ...... 86 76 13.9 dir. — Amtrak. Spanish-language magazine . . . .3,085 3,047 1.2 DDB Worldwide Communications. — West Coast. Newspaper ...... 26,441 34,909 -24.3 Images USA, Atlanta. Bob McNeil, pres & CEO. — Southeast. National newspaper ...... 8,919 12,366 -27.9 Spanish-language newspaper . .2,588 2,211 17.0 Army National Guard: NGB-ASM/1411 Jefferson Davis Hwy., Network TV ...... 162,862 209,195 -22.1 Arlington, Va. 22202/Phone: (703) 607-3563. Lt. Gen. Clyde A. Spot TV ...... 22,260 29,860 -25.5 Vaughn, dir; Col. Richard Guzzetta, strength maintenance divi- Syndicated TV ...... 24,836 34,508 -28.0 sion; Lt. Col. Erich Randall, chief-adv. Cable TV network ...... 175,299 134,846 30.0 Laughlin Marinaccio & Owens Advertising, Arlington, Va. Doug Spanish-language TV ...... 32,169 41,921 -23.3 Laughlin, pres. Network radio ...... 12,775 13,630 -6.3 Docupak, Pelham, Ala. Philip Crane, pres. — sls promo & direct National spot radio ...... 18,651 19,377 -3.7 mktg. Local radio ...... 26,980 25,117 7.4 Outdoor ...... 3,403 5,468 -37.8 Bureau of Engraving & Printing: 14th St. and C St. SW, Internet ...... 30,529 29,752 2.6 Washington, D.C. 20228/Phone: (202) 874-3545. Larry R. , dir; Measured media ...... 706,337 738,265 -4.3 Dawn Haley, chief-external relations. Unmeasured media ...... 511,486 534,606 -4.3 Burson-Marsteller, Washington. James C. Lake, client mg ptnr. Total ...... 1,217,823 1,272,870 -4.3 — currency introduction campaign. SPONSORED BY 94 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Centers for Disease Control & Prevention: 1600 Clifton Rd., Housing & Urban Development: 451 Seventh St. S.W., Rm. NE, Atlanta, Ga. 30341/Phone: (770) 488-6480. Dr. Julie Louise 10000, Washington, D.C. 20410/Phone: (202) 708-0417. Alphonso Gerberding, dir; Jay Bernhardt, dir-mktg; Faye Wong, dir-VERB Jackson, sec.; Roy A. Bernardi, deputy sec; Valerie Hayes, dir- campaign; Lori Asbury, creative team leader-VERB campaign. Office of Small & Disadvantaged Bus. Utilization. Saatchi & Saatchi, New York. Amber Guild, VP & mgmt super. Agencies assigned on a project basis. A Partnership, New York. Anita Lai, acct dir. — Asian-American adv. Arc Worldwide (Frankel), Chicago. Eric Rosenthal, sr VP & Internal Revenue Service: 1111 Constitution Ave. N.W., gm-promo & shopper mktg. — interactive & promo mktg. Washington, 20224/Phone: (202) 622-4349. Jodi Patterson, dir- G&G Advertising, Albuquerque, N.M. Michael Gray, pres & comms; Gail Ellis, chief-mktg. creative dir. — American Indian adv. FCB Worldwide, New York. Patricia Prugno, sr VP & mgmt Garcia 360, San Antonio. Galeana Woodson, acct dir. — dir. — IRS. Hispanic adv. Joint Advertising, Market Research & Studies: 4040 Fairfax Ogilvy Public Relations Worldwide, New York. Cindy Gelb, Dr., Ste. 200, Arlington, Va. 22203/Phone: (703) 696-0850. Matt tech monitor. — PR, “Screen for Life” National Colorectal Cancer Boehmer, prog mgr; Maj. Rene Stockwell (USAF), chief-joint adv; Action Campaign. Capt. John A. Marksbury (USMC), project officer-joint adv; LTJG PFI:Marketing, New York. David Prince, pres & mg ptnr. — Josh Schimpff (USN), project officer-joint adv; Lt. Brad K Terrill African-American adv. (USCG), project officer-joint adv; Andrea Zucker, project officer- Porter Novelli, Washington. Katherine Lyon-Daniel, tech moni- market research & studies. tor-Autism Awareness Campaign; Lee Ann Ramsay, tech moni- Mullen, Wenham, Mass. Don Lorenzet, acct dir. tor-Arthritis Pain Reliever Campaign; Ann Forsythe, tech moni- tor-Nat’l Bone Health Campaign. Office of National Drug Control Policy: 750 17th St. NW, Washington, 20503/Phone: (202) 395-6627. John P. Walters, dir; Central Intelligence Agency: CIA Recruitment Center, Robert Denniston, dir-nat’l youth anti-drug media campaign; Washington, D.C. 20505/Phone: (703) 482-0623. Gen. Michael Kendall B. Johnson, deputy dir-nat’l youth anti-drug media cam- Hayden, dir. paign. In-house. — recruitment adv. FCB Worldwide, New York & San Juan. Mark Amorelli, sr VP & grp mgmt dir-New York; Carmen Cedre, VP & gm-San Juan. Dept. of Homeland Security: Nebraska Ave. Complex (NAC), — media plng & PR, Office of National Drug Control. 3801 Nebraska Ave., N.W., Washington, D.C. 20528/Phone: (202) Fleishman-Hillard, Washington. Ann Davison, sr VP acct dir- 282-8000. Michael Chertoff, secretary; Brian Besanceney, asst sec- news media outreach. pub affairs. G&G Advertising, Albuquerque, N.M. Michael Gray, pres- Agencies assigned on a project basis. American-Indian & Alaska Native populations. IW Group, Los Angeles. Nita Song, pres-Asian-American adv. Dept. of the Army: Office of the Asst. Sec. of the Army LaGrant Communications, Los Angeles. Keisha Brown, sr VP & (Manpower & Reserve Affairs), 111 Army Pentagon, Rm. 2E468, gm. — African-American adv. Washington, D.C. 20310-0111/Phone: (703) 692-1297/1293. Hon. Dr. Latinvox, New York. Roberto Ramos, pres & acct dir. Francis J. Harvey, Sec.-Army; Gen. Peter J. Schoomaker, chief of staff-Army; Daniel B. Denning, Office of the Asst Sec.-manpow- U.S. Air Force: Air Force Recruiting Service RSM, 550 D St. W., er & reserve affairs; John P. McLaurin III, deputy asst sec.-HR; Ste 1, Randolph AFB, Texas 78150-4527/Phone: (210) 565-0500. Barry N. Lipsy, chief mktg officer. Michael W. Wynne, Sec.-Air Force; Gen. T. Michael Moseley, McCann Erickson Worldwide, New York. Eric Keshin, chief Chief of Staff-Air Force; Brig. Gen. Dutch Remkes, cmdr-Air operating officer; Jonathan Cranin, exec VP & ww creative dir; Force recruiting svcs; Col. Bob East, vice cmdr; Col. Brian Lisa Ann Nocella, sr VP. — U.S. Army. Madtes, chief-mktg div; Tim Talbert, deputy chief, mktg div. Universal McCann Worldwide, New York. Cheryl Jean-Claude, GSD&M, Austin, Texas. Lee Pilz, acct dir. — U.S. Air Force. sr VP & mg dir. Cultura, Dallas. Scott Gassert, media dir. — Hispanic adv. Casanova Pendrill Publicidad, Costa Mesa, Calif. Dan Nance, Marketing Arm (U.S. Marketing & Promotions), Dallas. Andrew pres & CEO. — Hispanic adv. Thompson, acct dir. — mobile mktg. Carol H. Williams Advertising, Chicago, Ill. Carol H. Williams, Merkle, Lanham, Md. Michael Matthias, sr VP-client mgmt svcs. pres & chief creative officer. — African-American adv. — Database mgmt. IW Group, Los Angeles. Nita Song, pres. — Asian-American adv. Tribal DDB, Dallas. Jeff Erickson, client svcs dir. — interactive Kolar Advertising & Marketing, Austin, Texas. Bryan Christian, mktg, Airforce.com. sr VP & gm. Momentum Worldwide, Chicago. Peter Office, acct exec. — promo U.S. Air Force Reserve: HQAFRC/RSAA, 1000 Corporate MRM Worldwide, New York. Anders Ekman, exec VP. — Pointe, Warner Robins, Ga. 31088/Phone: (478) 327-0655. Col. direct mktg. Francis M. Mungavin, Cmdr-recruiting; Maj. Leslie Pratt, chief- NAS Recruitment Communications, Cleveland. Jim Miller, co- adv & info systems; Chief Master Sgt. R. Eric Snipes, chief-adv chmn. — recruitment. branch. SPONSORED BY 95 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Blaine Warren, Las Vegas. Kristen Whiteley, acct mgr. — U.S. U.S. Marine Corps: Marine Corps Recruiting Command, 3280 Air Force Reserve. Russell Rd., Quantico, Va. 22134/Phone: (703) 784-9433. Brig. Gen. Richard Tryon, commanding gen.; Maj. Michael Zeliff, asst chief U.S. Army Accessions Command: Strategic Outreach of staff-adv. Directorate, ATAL-S, 1307 Third Ave., Fort Knox, Ky. 40121- JWT, Atlanta. John Cronan, sr ptnr & mgmt dir. — U.S. Marine 2726/Phone: (502) 626-0182. Lt. Gen. Robert L. VanAntwerp, com- Corps. manding gen.; Thomas Nickerson, dir. MindShare Worldwide, Atlanta. Andie Fox, mg dir-Atlanta. — McCann Erickson Worldwide, New York. Lisa Nocella, sr VP- media svcs. opers; Anders Ekman, exec VP & acct dir. UniWorld Group, Quantico, Va. Herman Morales, grp acct dir; Casanova Pendrill Publicidad, Costa Mesa, Calif. Laura Marella, Kelly Rodman, acct dir. — African-American, Hispanic strategy, acct exec. — Hispanic adv. media & PR. Carol H. Williams Advertising, Chicago. Carol Williams, pres Merkle, Lanham, Md. Michael Matthias, sr VP-client mgmt svcs. & CEO. — multicultural adv. — Database mgmt. U.S. Mint: U.S. Army Reserve: Advertising through U.S. Army Accessions 801 Ninth St. NW, Washington, D.C. 20220/Phone: Command, Strategic Outreach Directorate, Advertising Div. 1307 (202) 354-7200. David Lebryk, deputy dir; Gloria Eskridge, assoc Third Ave., Fort Knox, Ky. 40121-2726/Phone: (502) 626- 0169. Brig. dir-mktg. Campbell-Ewald, Warren, Mich. — Mint natl adv Gen. (P) Jack C. Stultz, chief; Brig. Gen. Oscar R. Anderson, program. Chief of Staff. McCann Erickson Worldwide, New York. Anders Ekman, exec U.S. Navy: Navy Recruiting Command, 5722 Integrity Dr. Bldg. VP & acct dir. 784, Millington, Tenn. 38054/Phone: (901) 874-9388. Rear Adm. Casanova Pendrill Publicidad, Costa Mesa, Calif. Laura Marella, Joseph F. Kilkenny, Cmdr.-Navy Recruiting Command; Capt. acct dir. — interactive mktg, point of sale merch & database mktg Thomas Buterbaugh, dir-adv & mktg. & analytical support. Campbell-Ewald, Warren, Mich. Kathleen M. Donald, exec VP Carol H. Williams Advertising, Chicago. Carol Williams, pres & acct dir. — U.S. Navy. & CEO. Accentmarketing, Coral Gables. Yaidi Sotolongo, acct dir. — Hispanic adv, media, events, PR. U.S. Coast Guard (Dept. of Homeland Security): U.S. Coast GlobalHue, Southfield, Mich. Allen Pugh, exec VP & dir-client Guard Recruiting Command, 2300 Wilson Blvd., Ste. 500, svcs. — African-American adv. Arlington, Va. 22201/Phone: (212) 753-4700. Mauro Cooper, chief- recruitment adv. U.S. Postal Service: 475 L’Enfant Plaza SW, Rm. 1141, Cossette Post Communications, New York. Fred Morris, VP & Washington, D.C. 20260-1019/Phone: (202) 268-3050. John E. Potter, client relationship mgr; Katie Dooley, sr acct exec; Peter Beiro, Postmaster Gen. & CEO; Rod DeVar, mgr adv. media super. — U.S. Coast Guard. Campbell-Ewald, Detroit. Mark Bellissimo, exec VP & acct dir. — United States Postal Service. U.S. Dept. of Health & Human Services: 200 Independence Ave., S.W., Rm. 615F, Washington, D.C. 20201/Phone: (202) 690- 7000. Michael O. Leavitt, Sec.-U.S. Dept of Health & Human Svcs; Alex Michael Azar II, Deputy Sec.-U.S. Dept of Health & 4 Verizon Communications Human Svcs; Rich McKeown, HHS Chief of Staff. U.S. ad spending ($ in thousands) GKV Communications, Baltimore. Gary Raim, pres-direct mktg. By media 2005 2004 % chg — Medicare. Magazine ...... $51,637 $32,779 57.5 McCann Erickson Worldwide, New York. Lynn Reilly, sr VP & Sunday magazine ...... 444 779 -42.9 grp dir. — Small Steps: Childhood Obesity Prevention Campaign, BtoB magazine ...... 4,249 2,324 82.8 Adult Obesity Prevention Campaign. Local magazine ...... 9 28 -66.5 Spanish-language magazine . . . .1,043 571 82.6 U.S. Dept. of Transportation: 400 Seventh St., S.W., Newspaper ...... 560,683 580,190 -3.4 Washington, D.C. 20590/Phone: (202) 366-4000. Norman Y. National newspaper ...... 61,466 66,193 -7.1 Mineta, Sec. of Transportation; Maria Cino, Deputy Sec. of Spanish-language newspaper . .3,503 3,855 -9.1 Transportation. FSI ...... 90 2 NA Mullen, Wenham, Mass. Drayton Martin, acct mgr. — Buzzed Network TV ...... 339,167 232,480 45.9 Driving is Drunk Driving campaign. Spot TV ...... 162,691 214,082 -24.0 Richards Group, Dallas. Scott Crockett, principal; David Syndicated TV ...... 11,399 10,582 7.7 Canright, creative grp head; Peter Everitt, creative grp head. — Cable TV network ...... 126,779 120,852 4.9 Booster seat education campaign. Spanish-language TV ...... 35,479 28,048 26.5 SPONSORED BY 96 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Burrell Communications Group, Chicago. McGhee Williams, By media 2005 2004 % chg co-CEO; Jacqueline High, sr VP & acct mgmt dir. — African- Network radio ...... 5 NA NA American adv. National spot radio ...... 94,297 101,693 -7.3 Draft, New York. Nancy Grebey, exec VP & mg dir. — direct Local radio ...... 101,174 108,795 -7.0 mktg & prod adv. Outdoor ...... 53,529 41,423 29.2 La Agencia de Orci & Asociados, Los Angeles. Dilys Tosteson Internet ...... 144,011 124,701 15.5 Garcia, pres & CEO; Teddy Hayes, VP-media svcs. — Hispanic Yellow Pages ...... 11,807 11,880 -0.6 adv & media buying. Measured media ...... 1,763,459 1,681,254 4.9 Landor Associates, New York. Joan Bogin, exec dir. — brand Unmeasured media ...... 720,286 686,709 4.9 strategy & design. Total ...... 2,483,746 2,367,963 4.9 R/GA, New York. Richard Marks, grp acct dir. — interactive mktg. By brand 2005 2004 % chg Verizon ...... 1,715,159 1,614,462 6.2 Verizon Information Services: Verizon Place, 2200 W. Airfield SuperPages.com ...... 31,268 10,151 208.0 Dr., DFW Airport, Texas 75261-9810/Phone: (972) 453-7000. Katherine J. Harless, pres; Mike Pawlowski, VP-mktg & strategic Sales & earnings ($ in millions) plng; Rolando Rivas, dir-mktg comms & branding; Eric Chandler, Worldwide 2005 2004 % chg pres-internet div., Verizon SuperPages.com; Robyn Rose, dir-prod $75,112 $71,283 5.4 Sales ...... mktg & devel, Verizon SuperPages.com; Shayne Bryant, grp mgr- 7,397 7,831 -5.5 Earnings ...... mktg comms, Verizon SuperPages.com. U.S. 2005 2004 % chg TM Advertising, Dallas. Brian Renaud, acct dir. — Verizon 72,701 69,173 5.1 Sales ...... SuperPages.com. Division sales 2005 2004 % chg Verizon Media at Zenith, New York. Wendy Marquardt, chief 37,616 38,021 -1.1 Domestic telecom ...... operating officer. — media buying & plng-West, Verizon 32,301 27,662 16.8 Domestic wireless ...... SuperPages. 3,452 3,549 -2.7 Information services ...... IMG Consulting, New York. Peter Ackerman, acct dir. — 2,193 2,014 8.9 International ...... sponsorships. Landor Associates, New York. Joan Bogin, exec dir. — brand Headquarters strategy & design. Verizon Communications/140 West St., New York, N.Y. 10007/Phone: (212) 395-2121. Verizon Wireless: 180 Washington Valley Rd., Bedminster, N.J. 07921/Phone: (908) 306-7000. Dennis F. Strigl, pres & CEO; Lowell Notes McAdam, exec VP & chief operating officer; John Stratton, VP & Verizon Communications bought MCI Corp. for $6.7 billion in chief mktg officer. January 2006. MCI gives Verizon an additional 14 million resi- Campbell Mithun, Irvine, Calif. Julie Ward, sr VP & mgmt dential customers and one million corporate accounts. MCI’s for- super. — Verizon Wireless-West. mer CEO Bernard J. Ebbers was found guilty in mid-March 2005 McCann Erickson Worldwide, New York. Thom Gruhler, exec on nine counts of directing an $11 billion fraud that bankrupted VP & dir-acct mgmt. — Verizon Wireless. MCI in 2002 when it was known as WorldCom. Universal McCann Worldwide, New York. Cheryl Jean-Claude, sr VP & mg dir. — media plng. Personnel, brands, agencies Verizon Media at Zenith, New York. Wendy Marquardt, chief Corporate: Ivan Seidenberg, chmn & CEO; Robert Ingalls, pres- operating officer. — media buying. retail mkts; Jerri DeVard, sr VP-brand mgmt & mktg comms; GlobalHue, Southfield, Mich. Christopher Campos, exec VP & Mary Ellen Payne, VP-cons mktg comms; Monte Beck, VP-bus dir-client svcs, Hispanic. — multicultural adv. mktg comms; Amy Rubenstein, VP-brand mgmt & media; Momentum Worldwide, New York & St. Louis. Henry Johnston, Donald Klika, exec dir-brand identity & design. acct dir; Lynne Brinker, acct dir. — sls promo, retail & event. Mcgarrybowen, New York. Shari Wolfson, acct dir. — Verizon. Viva Partnership, Miami. Linda Lane Gonzales, pres. — Verizon Media at Zenith, New York. Wendy Marquardt, chief Hispanic media svcs. operating officer. — media svcs, brand campaign, cons & bus DSL, FiOS (fiber optics), diversity, wholesale (trade) & avenue (trade awareness). 19 Viacom Avenue A/Razorfish, New York. Patrick Hounsell, grp acct dir. — interactive media svcs. U.S. ad spending ($ in thousands) AdAsia Communications, New York. Kevin Lee, pres & By media 2005 2004 % chg CEO; Annie Shih, sr VP & acct dir. — Asian-American adv & Magazine ...... $92,735 $84,169 10.2 media buying. Sunday magazine ...... 6,611 5,749 15.0 Brandgenuity, New York. Adina Avery-Grossman, mg dir. — BtoB magazine ...... 21,160 19,722 7.3 licensing. Local magazine ...... 37 36 2.7 SPONSORED BY 97 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) duction and syndication operations, as well as Showtime, By media 2005 2004 % chg Simon & Schuster and Paramount Parks. Mr. Moonves was Spanish-language magazine . . . . .105 199 -47.2 previously co-chief operating officer of old Viacom. Sumner 118,937 151,833 -21.7 Newspaper ...... Redstone, current Viacom chairman and 71% owner, chairs 35,261 45,296 -22.2 National newspaper ...... both. The moves were made to energize Viacom stock which 609 945 -35.6 Spanish-language newspaper . . . . had been trading at 45% under May 31, 2000 levels. Paramount 236,306 262,131 -9.9 Network TV ...... Studios in January 2006 paid $1.9 billion to acquire Spot TV ...... 46,588 70,304 -33.7 DreamWorks SKG, the studio Steven Spielberg, Jeffrey Syndicated TV ...... 29,467 44,999 -34.5 Katzenberg and David Geffen formed to create live-action film. Cable TV network ...... 154,607 146,547 5.5 The deal does not include publicly traded DreamWorks Spanish-language TV ...... 7,380 7,231 2.1 Animation but does affect its distribution agreement with Network radio ...... 5,218 4,734 10.2 DreamWorks SKG. Through 2012, Paramount will pay the National spot radio ...... 23,082 19,334 19.4 same 8% rate to distribute DWA’s films as negotiated by Local radio ...... 51,699 39,725 30.1 Outdoor ...... 31,942 25,936 23.2 DreamWorks SKG. DWA’s films had been handled via SKG by Internet ...... 36,257 20,421 77.5 Universal for home video and UIP for international distribu- Measured media ...... 898,003 949,313 -5.4 tion. The deal allows DWA’s films to be expanded to New Unmeasured media ...... 598,668 632,875 -5.4 Viacom’s units such as MTV and Nickelodeon, and to TV pro- Total ...... 1,496,671 1,582,188 -5.4 gramming. In this report, Ad Age divided old Viacom spend- By brand 2005 2004 % chg ing the past two years into its current configuration, and also Paramount movies ...... 381,358 408,283 -6.6 included DreamWorks SKG in totals for both years. Dreamworks ...... 213,736 274,734 - 22.2Viacom video ...... 133,606 96,268 38.8 Personnel, brands, agencies Comedy Central ...... 18,861 18,096 4.2 Corporate: Sumner Redstone, chmn; Tom Freston, CEO. Nickelodeon & Nick at Nite . . . .17,596 19,762 - 11.0 VH-1 ...... 17,400 12,736 36.6 BET: 1 BET Plaza, 1235 W Place NE, Washington, D.C., SpikeTV ...... 12,578 9,021 39.4 20018/Phone: (202) 608-2000. Debra Lee, chmn & CEO; Louis MTV ...... 11,792 11,756 0.3 Carr, pres-media sls; Kelli Lawson, exec VP-corp mktg. BET ...... 11,360 5,294 114.6 In-house. — off-channel mktg.

Sales & earnings ($ in millions) MTV Networks: 1515 Broadway, New York, N.Y. 10039/Phone: Worldwide 2005 2004 % chg (212) 258-8000. Judy McGrath, chmn & CEO-MTV Networks; $9,609 $8,132 18.2 Sales ...... Michael Wolf, pres & chief operating officer-MTV Networks; 1,257 294 327.6 Earnings ...... Christina Norman, pres-MTV; Cyma Zarghami, pres-MTV U.S. 2005 2004 % chg Networks Kids & Family grp; Van Toffler, pres-MTVN Music Sales ...... 7,467 6,418 16.3 Group, LOGO; Doug Herzog, pres-Comedy Central; Sue Division sales 2005 2004 % chg Danaher, exec VP-ad sls; Hank Close, exec VP-ad sls; Maureen Cable Networks ...... 6,757 5,746 17.6 Taxter, VP-cons prods mktg & retail; Dave Cohn, exec VP & gm- Entertainment ...... 2,995 2,514 19.1 MTV2; Brian Philips, exec VP & gm-CMT; Richard Loomis, sr VP-mktg & brand strategy, Comedy Central; Karen Driscoll, sr Headquarters VP-mktg & strategic mktg, Nickelodeon. Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) In-house. — CMT, MTV, MTV2, Nickelodeon, Nick at Nite, 258-6000. VH-1. Notes Colby & Partners, Santa Monica, Calif. Dale Lanier, acct exec & Viacom split into two companies in first quarter 2006, Viacom exec producer. — print & broadcast adv, Spike TV. and CBS Corp. The new Viacom includes MTV Networks MPG, New York. Eva Kantrowitz, sr VP & grp acct dir. — (including MTV, VH1, Nickelodeon, Nick at Nite, Comedy media svcs, Comedy Central. Central, CMT:Country Music Television, Spike TV, TV Land and many other networks around the world), BET, Paramount Paramount Home Entertainment: 5555 Melrose Ave., Los Pictures, Paramount Home Entertainment and Famous Music. Angeles, Calif. 90038/Phone: (323) 956-5000. Thomas Lesinski, It is headed by Tom Freston, previously co-chief operating pres-ww home entertainment; Meagan Burrows, pres-domestic officer of old Viacom. CBS Corp., led by Leslie Moonves, home entertainment; Michael Arkin, sr VP-mktg. includes the CBS and UPN broadcast networks, Viacom Mediaedge:cia, Los Angeles. Charles Courtier, exec chmn ww; Television Stations Group, Infinity Broadcasting, Viacom Lee Doyle, mg ptnr & client svcs dir; Jeff Killingsworth, mg ptnr. Outdoor, the CBS, Paramount and King World television pro- — media svcs. SPONSORED BY 98 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Paramount Pictures: 5555 Melrose Ave., Los Angeles, Calif. Visa USA: P.O. Box 194607, San Francisco, Calif. 94119/Phone: 90038/Phone: (323) 956-5000. Brad Grey, chmn & CEO-Paramount (415) 932-2100. John P. Coghlan, pres & CEO; Susanne D. Lyons, Motion Picture Group; Stacey Snider, co-chmn & CEO- chief mktg officer; Kevin Burke, sr VP-adv & branding; Nancy DreamWorks SKG; John Lesher, pres-Paramount Classics; Steven Friedman, VP-adv; Michael Lynch, sr VP-partnership mktg. Siskind, exec VP-natl adv & promo; Rob Moore, pres-mktg, dis- TBWA/Chiat/Day, Los Angeles. Chad Seymour, acct dir. — Visa. tribution & opers. OMD Worldwide, New York. Matt Kasindorf, acct dir; John Mediaedge:cia, Los Angeles. Charles Courtier, exec chmn ww; Mattimore, dir-natl bdcast buying. — media svcs. Lee Doyle, mg ptnr & client svcs dir; Jeff Killingsworth, mg ptnr. Arc Worldwide, San Francisco. Lori Leiva, pres-Arc San — media svcs, Paramount Pictures, DreamWorks SKG. Francisco. — promo, interactive, direct mktg. GMR Marketing. Dave Rosenberg, exec VP. — event mktg. Lopez Negrete Communications, Houston. Alex Lopez Negrete, pres & CEO; Victoria Lopez Negrete, grp acct dir & dir-opers. — 67 Visa International Hispanic adv. U.S. ad spending ($ in thousands) By media 2005 2004 % chg Magazine ...... $44,759 $27,996 59.9 61 Volkswagen Sunday magazine ...... 4,613 395 NA U.S. ad spending ($ in thousands) BtoB magazine ...... 2,753 6,564 -58.1 By media 2005 2004 % chg 1,077 98 Spanish-language magazine . . . . NA Magazine ...... $80,156 $73,777 8.6 15,257 3,071 396.8 Newspaper ...... Sunday magazine ...... 3,780 2,064 83.2 1,664 1,720 -3.3 National newspaper ...... BtoB magazine ...... 1,066 504 111.7 21 Spanish-language newspaper . . . . . NA NA Local magazine ...... 322 267 20.7 8 FSI ...... NA NA Spanish-language magazine . . . . .604 307 96.3 Network TV ...... 173,221 191,290 -9.4 Newspaper ...... 19,811 12,327 60.7 Spot TV ...... 797 10,266 -92.2 National newspaper ...... 23,227 19,981 16.2 Syndicated TV ...... NA 10,124 NA Spanish-language newspaper . . . . .19 16 24.4 Cable TV network ...... 55,659 50,382 10.5 Network TV ...... 162,083 203,026 -20.2 Spanish-language TV ...... 14,339 9,786 46.5 Spot TV ...... 44,957 69,440 -35.3 Network radio ...... NA 4,461 NA Syndicated TV ...... 1,611 903 78.3 National spot radio ...... 8,315 6,112 36.0 Cable TV network ...... 43,360 13,558 219.8 Local radio ...... 16,872 9,524 77.2 Spanish-language TV ...... 9,099 10,540 -13.7 Outdoor ...... NA 932 NA National spot radio ...... 2,960 1,356 118.2 Internet ...... 20,899 30,646 -31.8 Local radio ...... 5,664 5,696 -0.6 Measured media ...... 360,244 363,374 -0.9 Outdoor ...... 6,193 1,568 295.0 Unmeasured media ...... 154,390 134,399 14.9 Internet ...... 19,887 8,148 144.1 Total ...... 514,634 497,773 3.4 Measured media ...... 424,797 423,478 0.3 By brand 2005 2004 % chg Unmeasured media ...... 165,199 164,686 0.3 Visa ...... 360,207 362,407 -0.6 Total ...... 589,996 588,164 .3 By brand 2005 2004 % chg Sales & earnings ($ in millions) Volkswagen ...... 321,016 342,729 -6.3 International 2005 2004 % chg Audi ...... 101,383 79,883 26.9 Sales ...... $1,162 $1,434 -19.0 Sales & earnings ($ in millions) Earnings ...... 83 32 159.4 Worldwide 2005 2004 % chg U.S. 2005 2004 % chg Sales ...... $117,894 $111,113 6.1 Sales ...... 2,641 2,409 9.6 Earnings ...... 1,386 871 59.1 Income before tax ...... 360 210 71.4 North America 2005 2004 % chg Sales ...... 16,983 16,621 2.2 Headquarters Division sales 2005 2004 % chg Visa International/P.O. Box 8999, San Francisco, Calif. Automotive ...... 108,732 102,550 6.0 94128/Phone: (650) 432-3200. Financial svcs ...... 11,874 10,879 9.1

Personnel, brands, agencies Headquarters Corporate: Christopher Rodrigues, pres & CEO; John Elkins, Volkswagen/D-38436, Wolfsburg, Germany /Phone: 49-5361-923-596. exec VP-global brand & mktg. Agency.com, San Francisco. Jon Eberly, client ptnr. — interac- Volkswagen of America, 3800 Hamlin Rd., Auburn Hills, Mich. tive mktg. 48326/Phone: (248) 754-5000. SPONSORED BY 99 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Personnel, brands, agencies U.S. ad spending ($ in thousands) Corporate: Bernd Pischetsrieder, chmn; Frank Witter, CEO- By brand 2005 2004 % chg Volkswagen of America. Vonage ...... 413,455 63,358 552.6

Audi of America: 3800 Hamlin Rd., Auburn Hills, Mich. Sales & earnings ($ in millions) 48326/Phone: (248) 754-5000. Johan de Nysschen, exec VP; Worldwide 2005 2004 % chg $269 $80 236.3 Reinhard Fischer, dir-sls plng & distribution; Scott Keogh, chief Sales ...... -261 -70 mktg mgr; Stephen Berkov, dir-mktg; Younghee Wong, media Earnings ...... NA mktg mgr. North America 2005 2004 % chg 261 79 230.4 McKinney, Durham, N.C. Denis Budniewski, sr VP & grp acct Sales ...... dir. — Audi. Headquarters MediaCom, New York. Bret Itskowitch, sr VP & grp dir. — media svcs. Vonage Holdings Corp./23 Main St., Holmdel, N.J. 07733/Phone: (732) 528-2600. Bentley Motors: 3800 Hamlin Rd., Auburn Hills, Mich. Notes 48326/Phone: (248) 754-6464. Andrew Stuart, CEO-N. Amer.; Vonage, a provider of broadband telephone services to more than David Goggins, dir-mktg & comms. 1.6 million subscribers lines (April 1, 2006), went public in an IPO Fuse Communicaton, Birmingham, Mich. Julie Barnard, dir. — in late May 2006. The company holds about a third of the market Bentley. that uses VoIP (Voice over Internet Protocol) technology which turns phone calls into data packets and sends them over the inter- Volkswagen of America: 3800 Hamlin Rd., Auburn Hills, Mich. net. A methodology quirk kept Ad Age from assigning an unmea- 48326/Phone: (248) 754-5000. Adrian Hallmark, exec VP; Kerri sured tally to Vonage in this report. Vonage’s measured media at Martin, dir-brand innovation; Karen Marderosian, dir-mktg & the rate-card rate monitored by TNS Media Intelligence is larger adv. than the $261 million in advertising costs for 2005 Vonage reports in Crispin Porter & Bogusky, Miami. Alex Bogusky, chief creative an IPO prospectus. The ad cost figure cited by advertisers in pub- officer. — Volkswagen vehicles. lic filings is often not the sum total of a company’s ad spending for MediaCom, New York. David Fasola, sr VP & grp dir. — the reported year. That said, Ad Age methodology in developing media svcs. unmeasured estimates is to ascribe as unmeasured the difference Ad*itive, Philadelphia. Monroe Blakes, mg ptnr. — African- between the 10-K’s advertising cost figure (pared down to a U.S. American adv. number) and the measured media total from TNS Media CreativeOnDemand, Coral Gables, Fla. Daniel Marrero, ptnr. — Intelligence. Vonage’s media spending from TNS could have been Hispanic adv. discounted by the editors, but to what? Ad Age takes that Winglatino, New York. Alejandro Clabiorne, dir-media. — monitored media, inherently overstated compared to actual cost, is Hispanic media svcs. more or less overstated equally for all advertisers in this report. In the meantime, internet advertising-centric Vonage may not be in the same boat next year. Its first quarter 2006 spending, also report- 86 Vonage Holdings Corp. ed in its prospectus, was up 49% over first quarter 2005. Personnel, brands, agencies U.S. ad spending ($ in thousands) Corporate: Jeffrey A. Citron, chmn & chief strategist; Michael By media 2005 2004 % chg Snyder, CEO; Michael Tribolet, pres-Vonage America. $7,919 Magazine ...... NA NA Arnold Worldwide, New York. Greg Johnson, exec VP & grp 1,382 Sunday magazine ...... NA NA acct dir. — cons adv & interactive mktg, Vonage. 439 BtoB magazine ...... NA NA MPG, New York. Edward Montes, sr VP & mg dir. — digital 974 102 854.9 Newspaper ...... media plng, buying & reporting, direct response media plng, buy- 2,555 National newspaper ...... NA NA ing & reporting. Network TV ...... 15,854 478 NA Spot TV ...... 701 17 NA Syndicated TV ...... 69,585 884 NA Cable TV network ...... 36,427 2,538 NA 36 Wal-Mart Stores Network radio ...... 240 NA NA U.S. ad spending ($ in thousands) National spot radio ...... 496 175 184.0 By media 2005 2004 % chg Local radio ...... 1,135 506 124.1 Magazine ...... $40,610 $21,515 88.8 Internet ...... 275,749 58,658 370.1 Sunday magazine ...... 10,679 24,202 -55.9 Measured media ...... 413,455 63,358 552.6 BtoB magazine ...... 1,229 1,071 14.7 Total ...... 413,455 63,358 552.6 Spanish-language magazine . . . .1,026 1,032 -0.6 SPONSORED BY 100 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

U.S. ad spending ($ in thousands) Wal-Mart Stores, USA: 702 S.W. Eighth St., Bentonville, Ark. By media 2005 2004 % chg 72716/Phone: (479) 273-4000. Eduardo Castro-Wright, pres & CEO; Newspaper ...... 30,481 19,585 55.6 John Fleming, exec VP-mktg; Randy Hughes, dir-media. National newspaper ...... 2,007 2,486 -19.3 Agencies in review. — Wal-Mart. Spanish-language newspaper . . . .839 312 169.0 FSI ...... 2,890 3,714 -22.2 Network TV ...... 205,800 217,053 -5.2 Spot TV ...... 63,100 80,927 -22.0 76 Wendy’s International Syndicated TV ...... 49,968 43,433 15.0 U.S. ad spending ($ in thousands) Cable TV network ...... 54,380 62,921 -13.6 By media 2005 2004 % chg Spanish-language TV ...... 56,659 50,108 13.1 Magazine ...... $38,721 $38,114 1.6 Network radio ...... 13,829 18,454 -25.1 BtoB magazine ...... NA 13 NA National spot radio ...... 5,005 2,143 133.5 Local magazine ...... NA 4 NA Local radio ...... 7,951 2,590 207.0 Spanish-language magazine . . . . .124 176 -30.0 Outdoor ...... 856 829 3.3 Newspaper ...... 197 41 381.6 Internet ...... 34,236 49,494 -30.8 National newspaper ...... 333 153 118.3 29 18 65.7 Yellow Pages ...... 2,435 1,426 70.8 Spanish-language newspaper . . . . . 14 Measured media ...... 583,980 603,294 -3.2 FSI ...... NA NA 166,448 167,349 -0.5 Unmeasured media ...... 389,320 249,666 55.9 Network TV ...... Spot TV ...... 46,400 48,071 -3.5 Total ...... 973,299 852,960 14.1 Syndicated TV ...... 31,283 35,240 -11.2 By brand 2005 2004 % chg Cable TV network ...... 51,246 43,272 18.4 Wal-Mart ...... 563,251 579,834 -2.9 Spanish-language TV ...... 18,612 18,167 2.4 Sam’s Club ...... 15,296 18,204 -16.0 Network radio ...... 100 NA NA National spot radio ...... 3,491 3,134 11.4 Sales & earnings ($ in millions) Local radio ...... 13,610 14,546 -6.4 Worldwide 2005 2004 % chg Outdoor ...... 7,871 7,349 7.1 Sales ...... $312,427 $285,222 9.5 Internet ...... 4,559 737 518.2 Earnings ...... 11,231 10,267 9.4 Measured media ...... 383,035 376,381 1.8 U.S. 2005 2004 % chg Unmeasured media ...... 78,453 77,090 1.8 Sales ...... 249,708 228,945 9.1 Total ...... 461,488 453,471 1.8 Operating income ...... 18,530 17,091 8.4 By brand 2005 2004 % chg Division sales 2005 2004 % chg Wendy’s ...... 375,104 368,139 1.9 Wal-Mart ...... 209,910 191,826 9.4 International ...... 62,719 56,277 11.4 Sales & earnings ($ in millions) Sam’s Club ...... 39,798 37,119 7.2 Worldwide 2005 2004 % chg Sales ...... $3,783 $3,635 4.1 Headquarters Earnings ...... 224 52 330.8 Wal-Mart Stores/702 S.W. 8th St., Bentonville, Ark. 72716/Phone: U.S. 2005 2004 % chg 2,441 2,475 -1.4 (479) 273-4000. Sales ...... Division sales 2005 2004 % chg 2,393 2,433 -1.6 Notes Wendy’s ...... Tim Hortons ...... 1,185 996 19.0 In May, 2006, Wal-Mart put all of its advertising companies in Developing brands ...... 204 206 -1.0 review which includes GSD&M, Bernstein-Rein, E-Morris Communications (African-American advertising), and Lopez- Headquarters Negrete Communications (Hispanic advertising). Wendy’s International/One Dave Thomas Blvd., Dublin, Ohio 43017/Phone: (614) 764-3100. Personnel, brands, agencies Corporate: S. Robson Walton, chmn; Lee Scott, Jr., pres & CEO; Personnel, brands, agencies Stephen Quinn, sr VP-mktg. Corporate: Ian Rowden, chief mktg officer; Denny Lynch, sr VP- comms. Sam’s Club: 608 SW Eighth St., Bentonville, Ark. 72716/Phone: McCann Erickson Worldwide, New York. Gary Steele, exec VP. (479) 273-4000. Doug McMillon, pres & CEO; Greg Spragg, exec — corporate adv. VP-merch. Universal McCann Worldwide, New York. George Hayes, exec Agencies in review. — Sam’s Club. VP & client svcs dir. — media svcs. SPONSORED BY 101 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

Fresh Enterprises: 100 Moody Ct., Ste. 200, Thousand Oaks, U.S. ad spending ($ in thousands) Calif. 91360/Phone: (805) 495-4704. Brion Grube, pres & CEO. By brand 2005 2004 % chg No agency. — Baja Fresh. Prempro ...... 14,157 37,765 -62.5 Preparation-H ...... 11,891 12,004 -0.9 TDL Group: 874 Sinclair Rd., Oakville, Ont. L6K 2Y1 ChapStick ...... 11,419 11,416 0.0 Canada/Phone: (905) 845-6511. Paul D. House, pres & CEO; Bill Moir, exec VP-mktg; Chris Laganos, sr VP-U.S.; Roland Walton, Sales & earnings ($ in millions) exec VP; David F. Chanachan, exec VP-rsch & devel. Worldwide 2005 2004 % chg Enterprise Creative Selling, Toronto, Ont. Paul Wells, pres; Sales ...... $18,756 $17,358 8.1 Glenn Hollis, sr VP-mgmt dir. — Tim Hortons. Earnings ...... 3,656 1,234 196.3 U.S. 2005 2004 % chg Wendy’s North America: One Dave Thomas Blvd., Dublin, Sales ...... 10,343 9,856 4.9 Ohio 43017-0256/Phone: (614) 764-3100. Kerrii Anderson, Interim Division sales 2005 2004 % chg CEO & pres; Dave Near, chief operating officer; Ian Rowden, Pharmaceuticals ...... 15,321 13,964 9.7 exec VP-mktg; Jeff Whitney, VP-emerging consumer mktg. Consumer Health Care ...... 2,554 2,557 -0.1 McCann Erickson Worldwide, New York. Gary Steele, exec VP. Animal Health ...... 881 836 5.4 — Wendy’s. Universal McCann Worldwide, New York. Rich Anderson, sr Headquarters VP & mg dir. — media plng. Wyeth/5 Giralda Farms, Madison, N.J. 07940/Phone: (973) 660- Vidal Partnership, New York. Manny Vidal, founder; Tony Ruiz, 5000. ptnr & acct brand team leader. — Hispanic adv & media svcs. Notes Wyeth advertising in this report includes Enbrel, the arthritis 41 Wyeth drug which it holds in a co-promotion venture with Amgen.

U.S. ad spending ($ in thousands) Personnel, brands, agencies By media 2005 2004 % chg Corporate: Robert Essner, chmn & CEO; Bernard Poussot, pres. $24,530 $28,620 -14.3 Magazine ...... Wyeth Advertising (In-house) Richard Feldheim, pres; 2,461 7,095 -65.3 Sunday magazine ...... Marianne McArdle, exec VP-natl TV. BtoB magazine ...... 1,889 1,322 42.9 Spanish-language magazine ...... NA 39 NA Fort Dodge Animal Health: 9225 Indian Creek Pkwy. Ste. 400, Newspaper ...... 188 302 -37.7 Overland Park, Kan. 66210/Phone: (913) 664-7000. E. Thomas National newspaper ...... 233 111 110.4 Corcoran, pres; Brent Standridge, sr VP-N. Amer. sls & mktg; Spanish-language newspaper . . . . .NA 5 NA Scott Bormann, VP-sls; Craig Wallace, VP-mktg. FSI ...... 7,445 8,891 -16.3 Latorra, Paul & McCann Advertising, Syracuse, N.Y. Lou Network TV ...... 140,128 138,421 1.2 Latorra, pres. — Fort Dodge Animal Health. Spot TV ...... 5,837 4,422 32.0 Syndicated TV ...... 84,466 71,021 18.9 Wyeth Consumer Healthcare: Cable TV network ...... 74,676 89,232 -16.3 5 Giralda Farms, Madison, N.J. Spanish-language TV ...... 14,177 14,085 0.7 07940/Phone: (973) 660-5000. Doug Rogers, pres; Tim McFadden, Network radio ...... 7,651 11,228 -31.9 exec VP-mktg; Andrew Davis, sr VP-analgesics & nutritional bus National spot radio ...... 374 506 -26.0 unit; Bob Sanders, sr VP-respiratory & topicals bus unit; Valerie Local radio ...... 275 396 -30.5 Caruso, sr VP-mktg insights & innovation; Roger Gravitte, sr VP- Outdoor ...... 259 49 429.0 sls; Keith Wypyszynski, sr VP-trade relations; Mark Sobray, VP- Internet ...... 18,991 38,368 -50.5 medical sls & mktg; Steve Palmisano, sr VP-adv dir. Measured media ...... 383,578 414,110 -7.4 Carrafiello-Diehl Associates, Irvington, N.Y. Nancy Silverman, Unmeasured media ...... 535,238 577,842 -7.4 mgmt super. — Caltrate, Centrum. Total ...... 918,817 991,952 -7.4 CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; By brand 2005 2004 % chg Darlene Dobry, pres-Carbon (a CommonHealth Co.). — Advil. Advil ...... 96,976 104,267 -7.0 Grey Worldwide, New York. Maureen Maldari, exec VP-acct Premarin ...... 52,110 0 NA mgmt. — Advil, Advil Cold & Sinus, Alavert, ChapStick, Enbrel ...... 49,878 56,702 -12.0 Children’s Advil, Preparation-H, Robitussin. Centrum ...... 41,006 48,360 -15.2 McCann Erickson Worldwide, New York. Greg Fujimoto, sr VP Alavert ...... 29,289 44,093 -33.6 & grp mg dir. — Dimetapp. Robitussin ...... 21,285 14,904 42.8 Modem Media, Norwalk, Conn. Tim Smith, sr VP & relation- Wyeth ...... 15,984 1,801 787.3 ship leader. — media svcs, on-line mktg & media. SPONSORED BY 102 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

TargetCast TCM, New York. Bruce Fagerstrom, sr VP & grp U.S. ad spending ($ in thousands) acct dir. — media plng. By media 2005 2004 % chg Bravo Group, New York. Veronica Vela, acct super. — Hispanic Spanish-language newspaper . . . . .26 20 32.8 adv, Analgesic, Respiratory, Topicals & Nutritional Categories. FSI ...... 3,260 2,980 9.4 Network TV ...... 307,285 290,424 5.8 Wyeth Pharmaceuticals: 500 Arcola Rd., Collegeville, Pa. Spot TV ...... 213,225 209,714 1.7 19426/Phone: (610) 902-1200. Bernard J. Poussot, pres. Syndicated TV ...... 6,405 5,305 20.7 Dorland Global Corp., Philadelphia. Harry Sweeney, chmn & Cable TV network ...... 130,684 111,754 16.9 CEO; Rita Sweeney, pres & chief operating officer; Richard Spanish-language TV ...... 18,512 17,597 5.2 Minoff, pres-Dorland Pharmaceutical. — institutional care, man- Network radio ...... 208 1,967 -89.4 aged care, pharmaceutical care. 7,315 7,475 -2.1 Euro RSCG Life Chelsea, New York. Ed Stapor, pres; Pamela Pinta, National spot radio ...... 20,717 20,239 2.4 exec VP, dir-client svcs; Nelson Figueroa, sr VP, DVS-233 MDD; Local radio ...... Nancy Morris, VP & mgmt super, DVS-233 WHC; Steven Nothel, sr Outdoor ...... 5,728 5,704 0.4 VP-Effexor XR; Maha Elashri, VP, acct super-Enbrel Global; Debbie Internet ...... 921 1,521 -39.5 Sutton-Memel, VP, acct grp super-Protonix; Eric Morse, grp VP- Yellow Pages ...... 5,357 5,295 1.2 Zosyn. — DVS-233, Effexor XR, Enbrel, Protonix, Zosyn. Measured media ...... 724,858 684,306 5.9 Euro RSCG Life Adrenaline, New York. Terry Gallo, pres; Unmeasured media ...... 138,068 130,344 5.9 Richard Marshall, sr VP & dir-client svcs. — Protonix. Total ...... 862,926 814,650 5.9 Euro RSCG Life LM&P, New York. Robert Levine, mg dir. — By brand 2005 2004 % chg Hib Titer, Meningitec, Prevenar/Prevnar. KFC ...... 246,045 228,911 7.5 Grey Healthcare Group , New York. Jane Parker, grp pres-WW Taco Bell ...... 231,792 211,147 9.8 adv. — Lybrel, Premarin, Prempro, ReFacto, Rapamune. Pizza Hut ...... 213,241 207,851 2.6 Grey Worldwide, New York. Maureen Maldari, exec VP-acct Long John Silver’s ...... 22,573 25,718 -12.2 mgmt. — Lybrel DTC. McCann Healthcare Worldwide, Parsippany, N.J. Charles Buckwell, mg dir-Complete Medical Group. — Benefix, ReFacto, Sales & earnings ($ in millions) Rapamune. Worldwide 2005 2004 % chg Ogilvy Healthworld, New York. Michael Guarini, exec grp dir. Sales ...... $9,349 $9,011 3.8 — cons awareness adv, Bazedoxifene, Bazedoxifene CE, Premarin Earnings ...... 762 740 3.0 DTC, Premarin VC, Prempro, Protonix, Tygacil. U.S. 2005 2004 % chg OgilvyOne Worldwide, New York. Carla Hendras, pres; Shelly Sales ...... 5,929 5,763 2.9 Lazarus, CEO-Ogilvy & Mather Worldwide. — Lybrel. Income before taxes ...... 705 704 0.1 Saatchi & Saatchi Healthcare (a Publicis Healthcare Comms. Group Co.), New York. David Marek, exec VP, dir-opers; Rebecca Headquarters Sroge, exec VP, dir-opers. — Enbrel. Yum Brands/1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) Saatchi & Saatchi Healthcare Innovations (a Publicis Healthcare Comms. Group Co.), Langhorne, Pa. Diane Baisch, exec VP & 874-8300. mg dir. — Altace, Mylotarg, Nuemega, Torisel. Publicis Dialog, New York. Chip Weinstein, sr VP & grp acct Personnel, brands, agencies dir. — media svcs, Premarin, Prempro. Corporate: David Novak, chmn & CEO. Zenith Media USA, New York. JoAnn Accarino, sr VP-comms Mediaedge:cia, New York. Charles Courtier, exec chmn ww; plng. — media plng, Altace, Effexor, Enbrel, Premarin/Prempro. Lee Doyle, mg ptnr & client svcs dir; Mindy Welsh, mg ptnr & In-house. Richard Feldheim, pres. — media buying. acct dir. — media svcs. Digitas, Boston. Torrence Boone, pres. — digital mktg. Modem Media, San Francisco. Michael Smith, exec VP & rela- A&W All American Food: 1900 Colonel Sanders Lane, Louisville, tionship leader. — interactive mktg. Ky. 40213/Phone: (502) 874-8300. TBD, pres & CEO; Steve Provost, chief mktg officer; Brent Cutler, chief food innovation officer; Toni Tiedemann, dir-cons insights; Tim Matis, brand leader; 44 Yum Brands Chris Taylor, field mktg analyst; Paula Ashley-Rogness, dir-media; U.S. ad spending ($ in thousands) Dani Reich, adv analyst. By media 2005 2004 % chg Element 79 Partners, Chicago. Ken Fill, mgmt dir. — A&W. Magazine ...... $3,898 $3,295 18.3 Creative Alliance, Louisville, Ky. Luke Blackburn, VP-acct svcs; BtoB magazine ...... 169 134 26.5 Zach McClave, acct exec. — print & point of purchase. Spanish-language magazine ...... 16 35 -53.8 Empower MediaMarketing, Cincinnati. Mitchell Dunn, acct Newspaper ...... 1,133 848 33.6 super; Courtney Ackerman, acct super. — natl media buying. SPONSORED BY 103 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT

KFC Corp.: 1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 874-8300. Gregg Dedrick, pres & chief concept officer; Scott Bergren, exec VP-mktg; James O’Reilly, VP-natl mktg; Peter Foulds, VP-adv; Ralph Heim, dir-media. Creative Alliance, Louisville, Ky. Carrie Frazier, VP-acct svcs; Ricardo Nieto, sr VP-retail print svcs. — print & point of purchase adv. FCB Worldwide, Chicago. Rahul Roy, sr VP & grp mgmt dir. — KFC. Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee Doyle, mg ptnr & client svcs dir; Mindy Welsh, mg ptnr & acct dir. — media svcs.

Long John Silver’s: 1900 Colonel Sanders Lane, Louisville, Ky. 40213/Phone: (502) 874-8300. Steve Provost, chief mktg officer; Brent Cutler, chief food innovation officer; Toni Tiedemann, dir- cons insights; Don Gates, dir-mktg; Paula Ashley-Rogness, dir- media; Michelle Moore, assoc mgr-adv. Creative Alliance, Louisville, Ky. Luke Blackburn, VP-acct svcs; Mary Beth Baal, acct super. — natl print, point-of-purchase & merch adv, Long John Silver’s. Element 79 Partners, Chicago. Ken Fill, mgmt dir. — broadcast adv, Long John Silver’s. Empower MediaMarketing, Cincinnati. Mitchell Dunn, acct super; Cathy Shaffner, acct officer. — natl media buying. Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee Doyle, mg ptnr & client svcs dir; Mindy Welsh, mg ptnr & acct dir. — media svcs.

Pizza Hut: 14841 Dallas Pkwy., Dallas, Texas 75254/Phone: (972) 338-7700. Peter Hearl, pres & chief concept officer; Bill Ogle, chief mktg officer; Larry Dykstra, VP-cons insights & strategy; Kristan Miller, VP-mktg comms; Linda VanGosen, VP-natl mktg. BBDO Worldwide, New York. Rick Doerr, sr VP & sr acct dir. — Pizza Hut. Euro RSCG Worldwide, Dallas. Judy Brooks, sr VP-client svcs; Sherry Hines, grp acct dir. — Pizza Hut. TracyLocke, Dallas. Ron Askew, pres & CEO; Timberly Paddon, dir-client svcs. — Pizza Hut. Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee Doyle, mg ptnr & client svcs dir; Mindy Welsh, mg ptnr & acct dir. — media svcs. AtmosphereBBDO, New York. Andreas Combuechen, CEO & chief creative officer; Michael Hudnall, acct dir. — interactive mktg. Dieste, Harmel & Partners, Dallas. Salma Gottfried, exec dir. — Hispanic adv.

Taco Bell: 17901 Von Karman, Irvine, Calif. 92614/Phone: (949) 863-4500. Emil Brolick, pres & chief concept officer; Bill Pearce, chief mktg officer; Debbie Myers, VP-media svcs & entertainment. FCB Worldwide, San Francisco & Chicago. Rahul Roy, sr VP- group mgmt. — Taco Bell. Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee Doyle, mg ptnr & client svcs dir; Mindy Welsh, mg ptnr & acct dir. — media svcs. Dieste, Harmel & Partners, Irvine, Calif. Yolanda Cassity, gm. — Hispanic adv. Millsport, Stamford, Conn. David Giglio, acct mg. — sports mktg, event coordination, event plng, adv strategy.

Media measured are from TNS Media Intelligence, except FSI’s from TNS Marx Promotion Intelligence and Yellow Pages from Yellow Pages Assocation. See Page 3 for more information.

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