BroadcastingoDec10 Reaching over 117,000 readers every week 60th Year 1990

TELEVISION / 56 RADIO / 96 BUSINESS / 91 SATELLITE / 105 INTV: `Little train' Tribune examines Weak retail SkyPix and Comsat end chugs toward L.A.; British radio channel market impacts talks, questioning Tic Tac Dough' departs joint ventures TV advertising each other's bankability

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RELEASED FROM CROSBY LIBRARY GONZAGA UNIVERSITY

I hear Warner Bros. is already on the road with something big in first -run for the fall. Is that so?

r 1\2_1jrßr-á D2 has expanded the li It was only a matter of time. Now Sony D-2 Now it can cc composite digital video offers broadcasters some-

thing they've been waiting for. Time compression.

It's an option now available on the DVR -18, Sony's c

three hour D -2 VTR.

c The DVR -18's time

With the DVR-18's optional time e compression, you can squeeze more out of the time you've got. e

compression and expansion feature is remarkably advanced. A single plug -in module provides full audio data recovery as well as precise digital pitch

correction for two stereo pairs of audio signals at The DVR -18 gives you ti

the same time. For example, your main audio compressed program without losing a generation.

channels and your SAP. All without the need for Of course, the DVR -18's time compression

The DVR -18's pitch correction any external equipment. makes it easy to keep your audio in tune, without the need Plus, the DVR -18 gives you Sony's advanced for external equipment. picture processing for the highest quality video

playback. And since it's digital, you'll get a time and expansion isn't the only reason why broad- nits of video and audio. repress them. The DVR -18 also has an optional serial digital interface. Which means simple, convenient e

connection to other digital equipment. C

When you compare the size of a Sony DVR -18

to a regular 1 -inch video tape recorder, you'll find

FC the DVR -18 to be about three times smaller. That's t e

a pretty big advantage to a TV station, where

C

space is always at a premium.

To find out more information about the

,

The DVR-18 lets you compress tion of time compression. four audio signals at the same time.

casters should consider D -2. The DVR -18 offers DVR -18, call 1 -800- 635 -SONY.

recognizable color pictures at shuttle speeds up Because if you haven't thought about

to 100X play speed. It can also accommodate all what Sony D-2 technology can do for your station,

three D -2 cassette sizes. So it can give you a full maybe now is the time. three hour capacity. And it can pre- stripe tape stock SONY

at three times normal speed for insert editing. BUSINESS AND PROFESSIONAL GROUP

m4 n 0m n m n m -r I Broadcasting LI Dec 10 THIS WEEK

will be notified their torch bearer for The Challengers was 47 / CABLE of fates this week or next. independent stations. To downgraded from 3 p.m. COMPETITION foster increased station on WLS -TV Chicago to 2:30 STANDARDS participation and sales, the a.m., and sources have 53 / MARKEY INTV convention indicated that WNBC -TV New The FCC is set to issue AGENDA planning board has instituted York is ready to move the new effective competition a to promote show of its Passage of a contest out coveted 7:30 standards for the cable visitation of distributors' p.m. slot. industry, which could bring comprehensive cable regulation bill is House screening suites. the basic service of most However, 18 companies that cable systems under Telecommunications 67 / SOMETHING Subcommittee Chairman screened at last year's municipal regulation. The INTV gathering have pulled SPECIAL FCC is proposing a three -part Ed Markey's top priority. out this year to possibly Advertising expenditures test: systems whose The subcommittee concentrate declining budgets in Hispanic TV and radio penetration exceed 50% or chairman also plans to on NATPE's Jan. 14 -18 increased to $480 million - who have six broadcast develop separate International Program plus in 1990, even as this stations in the market would legislation addressing the Conference. segment of the media be subject to regulation. issue of permitting industry continued to Other tests would likely telephone companies to offer outpace its English include the amount of video services. -language multichannel video 59 / SWEPT OUT counterparts. Advertisers are coming to the table, but competition and "a good 56 / INTV HANGS Post- November sweeps actors" test. the industry is still grappling TOUGH results claimed the first with problems of audience official definition and measurement. 49 /DEIAYU Despite the growing casualty last week, with ITC In both TV and radio, number of distributors Domestic Television ratings services are in heated According to Nielsen declining to screen new informing clients that it will battles for market Media Research, the number programs for the Jan. 3 -5 discontinue distribution dominance. Meanwhile, of prime time programs INTV convention in Los March 8. Among other first - programers of Spanish- far this season is repeated so Angeles, INTV officials say run game show strips language TV have ever larger 37, up 48% from the 25 the lobbying organization facing the battle for survival, libraries from which to programs repeated up to this remains a healthy and vital Television's choose, and Hispanic radio point a year ago. More An inside look at Hispanic communications (page 67) operators continue to reruns are seen as a network thrive with techniques strategy to keep costs borrowed from English - down in revenue -scarce a language radio. Using Networks fourth quarter. narrowcasting and niche are also putting off schedule targeting to compete with changes and cancellations mainstream stations, they until first quarter 1991 to are winning in markets such avoid losing advertising as Miami, , money. That also means New York and San Antonio. fewer holiday specials.

50 /IT'S IN THE MAIL 85 / FRIENDLY COMPETITION Producers are awaiting word from the networks on In an unusual what will happen with arrangement, Fox affiliate many first -year shows. All of WOLF -TV Scranton, Pa., the networks have given has reached an agreement back-end orders to most of with the ABC affiliate their new shows, but there to air woLF-TV's 10 each -with the exception of p.m. newscast exclusively ABC-have at least a on the competitor's airwaves. couple first -year series that It all begins Jan. 2, 1991.

6 This Week Broadcasting Dec 10 t!!0 and vowed their plans for the 86 / LOOKING TO newest generation of NEXT YEAR direct -to-home TV will There were no become reality, together breakthrough deals for new or separately. programers at the Western Cable Show, but most 107 / NEW MEDIA express confidence they will be able to weather A group of Western media another difficult year in experts gathered in Prague to 1991 as they search for help Czechoslovakians channel space and redraft their country's new operator interest in carrying media law. them.

91 / HOLIDAY BLUES 110 / NO EASY Retail spending by CHOICE consumers is expected to be Faults with all three of the off this Christmas, which FCC's proposed bands for is bad news for TV stations digital audio broadcasting that have developed a were discussed in comments dependency on ad revenue to the commission's from department stores, WARC -92 inquiry. But one discounters and other proposal, 1493 -1525 retailers. A survey of TV Rerunning network shows such as The Wonder Years' is one way to curb fourth -quarter costs (page 49) MHz, seemed to emerge as sales managers indicates a the most realistic option. gloomy holiday season, its interpretation of the ethics pointed less to doubts The National Association of with several looking at new rules, making them "more about SkyPix's digital video Broadcasters said that the marketing methods to responsive, more consistent compression technology FCC "cannot be rushed" and bring in new money. with the ethics law," said than to the ability of each should not choose any the FCC general counsel. party to raise money. Both DAB band until transmission 96 / TRIBUNE KICKS companies said they remain system design questions TIRES champions of mid -power are answered. 102 / FIN -SYN EN Tribune Broadcasting has BANC HEARING been quietly checking out INDEX British communication Rich Frank, president of Founded in 1931 as Broathasting. the Advertisers Index 134 companies to determine Studios, is News Magazine of the Fifth Estate. Business 91 Broadcasting- Telecasting* introduced whether, and with whom, expected to use the Dec. in 1946. Television* acquired in 1961. Cable 86 to form a joint venture for a 14 FCC fin -syn en banc Cablecasting* introduced in 1972. hearing to push for Cablecastings 90 Broadcasting /Cable introduced in 1989. new national "speech" "'Reg U.S. Patent Office. Copyright Hands 92 (news /talk) channel to be modification of the prime Changing 1990 by Broadcasting Publications Inc. allocated on the AM band time access rule. Disney Classified Advertising 124 Incorporating by the U.K. government. believes that maintaining Closed Circuit 8 The Fifth Estate ITN, an independent PTAR threatens the Datebook 12 broadcast news supplier, quality and economic Editorials 138 TELE\ ISI() \. appears to be the top viability of network Fates & Fortunes 131 Broadcasting suitor at the moment. programing because the Fifth Estater 135 emergence of Fox has For the Record 115 Cable the In Brief 136 is pub- 98 / HOLIDAYS drastically reduced Broadcasting (ISSN 0007 -2028) number of syndication International 107 lished 52 Mondays a year by Broadcast- ENGULF TROOPS ing Publications Inc.. 1705 DeSales outlets available. Aside from Journalism 85 Street. N.W.. Washington. D.C. 20036. Second -class postage As the 1990 holidays Disney, there is little Masthead 30 paid at support, especially at the Washington. D.C.. and additional of- approach, radio stations Monday Memo 42 fices. Single issue S2 except special is- nationwide have FCC, for modifying Open Mike 26 sues $3.50 (50th Anniversary issue PTAR. SIO). Subscriptions. U.S. and posses- developed special Programing 56 sions: one year S70. two years 5135. promotional campaigns to Radio 96 three years S190. Canadian and other international subscribers add S20 per 105 UNDONE DEAL Ratings Roundup 65 bring season's greetings to / year. U.S. and possessions $350 yearly American troops based in Riding Gain 100 for special delivery. $100 for first -class. Why did several months' Subscriber's occupation required. An- the Persian Satellite 105 Saudi Arabia and optimism about securing a nually: Broadcasting D Cable Yearbook Satellite Footprints 106 the Gulf. $100 million Comsat S115. Across Dial $9.95. Microfilm Special Report 67 of Broadcasting is available from Uní- investment in SkyPix's mid - ccrsity Microfilms. 300 North Zeeb Syndication Marketplace 109 Road. Ann Arbor. Mich. 48106 101 / MATTER OF power Ku -band satellite (35mm. Technology 110 full year $55). Postmaster. please send 'video store' turn suddenly address corrections to Broadcasting. ETHICS Top of the Week 47 sour? Sources in and out 1705 DeSales St.. N.W.. Washington. D.C. 20036. The FCC has liberalized of Comsat and SkyPix Washington 101

Broadcasting Dec 10 1990 Mk Week 7 CLORP CI

Chicago said ESPN, which lost $40 million on first year of its No big deal four -year baseball package, Syndicated exclusivity hasn't had also contemplated asking done much for independents, for reduction, but CBS beat them to it. Source said that according to WGN -TV study. Independent prime time rat- CBS had asked for reduction ings in top 30 markets were and received rejection from essentially flat from February MLB as far back as World 1989 to February 1990, rising Series in October. from 4.2 to 4.3. Cheers, for Another possible avenue of instance, dropped from 7.4 to relief for CBS would be for 6.9 in top 30 markets during MLB to offer them more reg- that time. ular season games than cur- Study also found that net rent 16. But MLB cannot of- weekly circulation of top 30 fer more games without independents outside their ESPN approval, which DMA dropped 4.1 million source said is extremely un- likely. Also unclear is wheth- homes or 14 %, with WON. NBO REMEMBERS KENNEDY er CBS would even want wPtx New York and WWOR HBO held a small private screening several weeks ago in games. New York losing 3.3 million Washington to premiere the one -hour documentary Bobby more homes alone. Losses will hurt Kennedy: In His Own Words. The program, chronicling the group independent efforts to life of the senator, attorney general and presidential candidate, Almost done deal compete with Fox and basic included several never before heard audio recordings made in cable networks for program- the days immediately following the death of his brother, ABC Sports last week ing, especially barter -based President John F. Kennedy. The documentary premiered Nov. jumped gun somewhat in an- programs. 20 on what would have been RFK's 65th birthday. On hand nouncing settlement with for the screening were (1 -r): HBO Chairman and Chief Execu- government over telecast of tive Officer Michael Fuchs; Ethel Kennedy, Robert's widow; Pan American Games from Boston Kerry Kennedy Cuomo, RFK's daughter and executive direc- Cuba. (see "Top of the tor of the RFK Memorial Center for Human Rights, and Week ") Although talks be- Paid position Robert's brother, Senator Edward Kennedy (D- Mass.). tween Capital Cities/ABC lawyers and the Trea- WBZ-TV Boston has decided U.S. sury to upgrade struggling new opportunity and a terrific prime time preemptions dur- Department apparently first -run show, Preview: First deal, let me leave it at that," ing November sweeps. Re- bore fruit, deal had not actu- ally been Look at the New, to 7:30 said Schulman. "We think search executives noted that signed as of early Friday. p.m., for a price. Sources the show has the potential to coverage still remains in high Source close to deal said Television Program En- become a big hit." '90's and that increased pre- said formal signing should be done terprises, which distributes According to Rich Gold- emptions might have ac- by this week. show, agreed to pay station man, senior VP and general counted for loss of only one - sales manger, TPE, "We tenth of rating point. But on around $500,000 to put show Downturn in prime access and keep it made our agreement with annualized basis, even one- there for rest of season. Show WBZ -TV as a tiered deal at the tenth rating point could be Regional network advertising has been buffetted by poor beginning of the season, and worth more than $5 million appears to be following na- ratings and harmful cancella- it really would be inappropri- profit to network. Slim mar- tional advertising trend tions, such as WSVN(TV) Mi- ate for me to comment further gin could also affect bragging downward. According to Ar- ami's canceling of the show on recent matters." rights for total viewers, bitron's Broadcast Advertiser at 7:30 p.m. Preview's up- which currently show ABC Reports, regional network ad- grade on WBZ -TV, which cur- and NBC neck -and -neck. vertising for third quarter was rently has it at 3 p.m. (where down 12.7% to $28.4 million

it is averaging 1 rating/2 New York compared to third quarter Same boat 1989 total of $32.6. million. share), is effective Dec. 24, Defection disaffection after final broadcast of long- CBS, which lost reported Through end of third quarter, running Evening Magazine. With current network econo- $100 million in first year of regional advertising for year Barry Schulman, program di- my requiring strict attention four -year baseball contract, is off 18.6% compared to this rector at WBZ -TV confirmed to budgets, NBC officials was not alone in its desire to time last year and number of move, but declined to discuss have expressed concern about seek fee reduction from Ma- brands doing regional net- terms. "We have a terrific big increase in affiliates' jor League Baseball. Source work advertising is off 21%.

8 dosed Grail erNieesfiy Oee 10 1990 A Ralph Edwards/Stu Billett Produciion"

WARNER BROS. DOMESTIC TELEVISION DISTRIBUTIO*0.. A Time Warner Company

WA, Warner Brat. Inc. All Rights %Nerved Washington DIC Enterprises as animator of James Bond Jr. , which PARTNER Determination POTENTIAL Claster Television is distrib- uting for MGM in fall 1991. Frank Mullin, Washington at- SkyPix, launch mid- in néed of some $200 million to Source close to parties con- for Marriott subsidiary power DBS have found torney service next summer, may some firmed that DIC has been re- First Media, licensee of deep pockets in form -based Kinnevik, of Stockholm placed by Murakami Wolf wcPX Orlando, Fla., is which -Tv is "definitely interested" in at least $50 million Swenson Inc., animators of expected to file "petition to investment in 80- channel Ku -band -home video 'in store' Group W Productions' Teen- probably in form of said Kinnevik Ventures' Mi- remind," service, Media Chairman age Mutant Ninja Turtles. reply comments, at FCC ear- chael Tannen. Kinnevik interest almost certainly gave Source said MGM -Pathe and ly next week. Seems First SkyPix leverage with Video Enter- in talks Comsat Claster are still moving for- petition to have prises, which out as potential lead SkyPix in- Media's dropped ward with their part of agree- prime time access rule elimi- vestor last week (see page 105). ment, but exact details of dif- nated is collecting dust at 20% Kinnevik credentials are strong. It holds interest ferences with DIC were not commission ( Brief," in in "In Astra (European mid -power DBS), up from 10% available. DIC has had long- April 23; BROADCASTING 1989; is DBS and cable programer in Scandinavia; oper- standing relationship with Aug. 13). Even with Dis- ates cable and SMATV systems there, Spain, England Claster as animators of its ney's support of changing and elsewhere, and cellular networks from London to first -mn cartoon G.I. Joe, so PTAR, commission has Sri Lanka and Hong Kong. In U.S., Kinnevik and it is believed split does not shown little interest in touch- co -own Primetime dominant cellular provider Millicom originate between those two ing (see story, page petition 24, C-band DBS provider of broadcast network distant companies. 102). Mullin told BROAD- signals and PPV programing to home dish market. CASTING: "We believe the FCC must acknowledge that Denver no longer any basis there is cable operators to pay for car- move attributed to economic TCI's pull for any aspect of PTAR...It is riage of their signals as well situation. Gerald E. (Jerry) now clear beyond dispute that as protect weaker stations Udwin, 29 -year Group W TeleCommunications Inc. the FCC must face up to the from being dropped by cable veteran who has headed oper- has put word out to prospec- PTAR problem." systems. Idea (often referred ation since 1986, is consider- tive buyers of Financial News Network and The Learning Keeping band in to as must carry-must pay) ing offer to stay with compa- surfaced earlier this year but ny as private contractor. He Channel that it has power to Republican Tom Tauke of failed to gain much support. has not yet determined pull out of its affiliate con- Iowa, broadcaster ally and Now industry seems to be tracts with two services. key member of House Tele- gearing up to try once again Sources said TCI has let it be communications Subcommit- to persuade lawmakers that known that its contract with tee who lost his bid to unseat cable should pay for broad- FNN is cancellable with 30 Democratic Senator Tom caster signals. CBS President days notice, and its affiliate Harkin, has yet to decide his Larry Tisch, one of propos- agreement with TLC is re- future plans. But last week, al's chief advocates, met last newed on month -to -month congressman told BROAD- week with House Commerce basis. FNN has 35 million CASTING there is a "good Committee Chairman John subscribers and TLC has 18 chance" he will stay in- Dingell (D- Mich.) and Tele- million subscribers, of which nine million and four million, volved with communications communications Subcommit- Udwin issues either "inside or out- tee Chairman Ed Markey (D- respectively, are TCI affili- side of the government." Mass.) and others to discuss whether to go with another ates. He's had offers from law matter. Tisch had previously communications company or firms specializing in public told lawmakers network form own government/media Tier recharge policy in both Washington would be in financial trouble relations company with Announcement is expected and. Iowa. Tauke met last in three -to -five years if cable Group W among client base. soon on rate hike for Tele- week with White House operators don't compensate Long-time newsman who Communications Inc. 40 cent Chief of Staff John Sununu broadcasters. However, came to Washington 24 years negative option about the possibility of gov- source said CBS executive ago with then active Group tier, which includes ESPN, TNT, AMC ernment post. Also, con- expressed concern that net- W Washington News Bureau and regional sports service. gressman is considering es- work is already feeling eco- covering White House and New rate is expected tablishing his own nomic "squeeze" from ca- Congress, he switched to lob- to be in 80 cent range, reflecting rate Washington firm. Tauke said ble. bying in 1982. he hopes to reach decision increases at ESPN and TNT before new year. (primarily as result of their Sign of the times carriage of NFL). TCI insti- Westinghouse Broadcasting Los Angeles tuted new rate structure last Countering cable Co., always among more vis- "Bond, James January offering subscribers opportunity to drop those ser- Broadcasters are beginning to ible of broadcast groups in Bond, dude" lay groundwork for major Washington, will close its vices at saving of about 40 push in 102nd Congress for government affairs office in Sources say that MGM -Pathe cents, but very few subscrib- legislation that would require Capital at end of March, Communications has relieved ers downgraded.

10 Closed Circuit iraadanNaO Dec 10 1990 Only One Hour On ABC Has Won Its Time Period Every Week This Season... BATEBOOK

indicates new listing or changed item. seminar "to provide cable operators with in- Office Building, Washington. Information: (202) sight into the network's programing philoso- 393 -7100. phy, reasons to carry C -SPAN and ways to Jan. Deadline for entries in Commendation THIS WEEK promote it among their general audience." C- 7- Awards, sponsored by American Women in Ra- Regulation of New SPAN headquarters, Washington. Information: Dec. 11-"Divergent Com- dio and Television. Information: (202) 429-5102, munications Technologies cable and tele- (202) 737 -3220. [TV, AWRT, Suite 700, 1101 Connecticut Avenue, phone]," in lecture/debate first event series, Dec. 13-16 -Focus news workshop for radio N.W., Washington, D.C. 20036. "Visions First Amendment for a New of the reporters and producers working in bilingual Annenberg Washing- Jan. Deadline for entries in "RadioBest" Millennium," sponsored by environments, sponsored by Alaska Public Ra- 8- Program. Among panelists: Daniel Brenner, Awards for creative radio advertising, spon- ton dio Network and Corporation for Public Broad- Tele- sored by Twin Cities Radio Broadcasters Associa- UCLA; Michael Schooler, National Cable casting and hosted by Western Public Radio Pepper, FCC. tion. Information: (612) 544-8575. vision Association, and Robert and KQED -FM San Francisco. San Francisco. Annenberg Program, Willard Office Building, Information: Karen Cox, (907) 563 -7733. Jan. 9-10-"The Persian Gulf: Why Are We Washington. Information: (202) 393-7100. There, How Do We Get Out -and What Do We Dec. 11 -"New Technologies: Fiber Optics Leave Behind ?" conference for journalists and the Opening of Communications," semi- sponsored by Washington Journalism Center. nar sponsored by Center for Communication. ALSO IN DECEMBER Watergate hotel, Washington. Information: Among speakers: Reese Schonfeld, president, (202) 337-3603. Dec. 17 -20- "Fiber Optic Installation, Splicing, Current Trends Productions; former president, Maintenance and Restoration for Cable TV Ap- Jan. 10-International Radio and Television Soci- CNN, and past president, Optic Fiber in Ameri- plications," training class offered by Siecor ety newsmaker luncheon. Panel: Seth Abra- ca. Center auditorium, New York. Information: Corp. Siecor, Hickory, N.C. Information: (704) ham, Time Warner Sports; Steve Bornstein, (212) 836 -3050. 327 -5000. ESPN; Dick Ebersol, NBC Sports; Robert Gu- Dec. 11-New York Women in Film Christmas towski, MSG Corp.; Neal Pilson, CBS Sports, Dec. 18- "On Location at Channel 13 luncheon. Guest of honor: Actress Susan Sar- and Dennis Swanson, ABC Sports. Waldorf- [WNET]," tour sponsored by Center for Commu- andon. Waldorf Astoria, New York. Information: Astoria, New York. Information: (212) 867- nication. Information: (212) 836 -3050. (212) 679 -0870. 6650. Dec. 19Society of Broadcast Engineers, chapter Dec. 11 -15-Museum of Broadcasting screen- Jan. 10- Deadline for entries in Sigma Delta 15, meeting. Topic: "Introduction to digital au- ings of International Emmy Award winners. Mu- Chi Awards, sponsored by Society of Profession- dio broadcasting." Speaker: Stan Salek, Na- New York. Information: (212) 752 -7684. al Journalists, to honor "best journalists in both seum, Also: tional Association of Broadcasters. "RDS broadcast and print fields." Information: (317) Dec. 12Academy of Television Arts and Sci- for EBS systems." Speaker: Jerry Liebow, 653 -3333. ences forum luncheon. Speakers: J. Nicholas Sage Broadcasting. New York Times Building. Counter Ill, Alliance of Motion Picture and Tele- New York. Information: David Bialik, (914) 634- Jan. 10- 13- International winter Consumer vision Producers, and Alfred DiTolla, Interna- 6595. Herb Squire, (212) 633-7600. Electronics Show, sponsored by Electronic In- tional Alliance of Theatrical Stage Employes. dustries Association. Las Vegas Convention Dec. 22- Museum of Broadcasting holiday Topic: "New Technologies and Industry Center, Las Vegas. Information: (202) 457- screenings for children. Museum, New York. Changes." Beverly Hilton, Los Angeles. Infor- 4900. Information: (212) 752-4690. mation: (818) 953-7575. Jan. 11- Non -televised portion of 12th annual Dec. 31- Deadline for nominations for Break- Dec. 12-American Women in Radio and Televi- ACE Awards, sponsored by National Academy through Awards, sponsored by Women, Men sion, Washington chapter, Christmas party. of Cable Programing. Beverly Wilshire Hotel, and Media, a national research institution of Washington. Information: MacKenzie Kearney, Los Angeles. Information: (202) 775 -3611. University of Southern California, School of (202) 820 -2048. Journalism, honoring "media industry's most Jan. 11-New York Festivals television and cin- Dec. 13- "Broadcast Ratings: What Are They significant breakthroughs in the portrayal and ema advertising awards presentation and din- and Where Are They Going ?" seminar spon- employment of women." Information: (213) ner. Sheraton Center, New York. Information: sored by Federal Communications Bar Associa- 743 -8180. (914) 238 -4481. tion and Continuing Legal Education Committee. Dec. Deadline for applications for National Jan. 13 -12th annual ACE Awards ceremony, Washington Marriott, Washington. Information: 31- Association of Hispanic Journalists annual schol- televised, sponsored by National Academy of (202) 833 -2684. arship awards. Information: Patricia Rodriguez, Cable Programing. Wiltern Theater, Los Ange- Dec. 13- International Radio and Television Soci- (202) 783 -6228. les. Information: (202) 775 -3611. ety Christmas benefit. Waldorf- Astoria, New Jan. 14- Academy of Television Arts and Sciences York. Information: (212) 867 -6650. forum luncheon. Speaker: Michael Fuchs, Home Topic: Dec. 13- "Is There a Future for Public Televi- chairman, Box Office. "Reality, JANUARY 1991 Relevance TV in sion? What Should It Be ?" seminar sponsored and Quality: the 90's." Beverly by Centerfor Communication. Speakers: William Jan. 3- Deadline for entries in 41st annual Hilton, Los Angeles. Information: (818) 953- Baker, WNET Newark, N.J.; Jennifer Lawson, Excellence in Journalism Awards, the Green 7575. PBS; Lawrence Daressa, Independent Televi- Eyeshade, sponsored by Society of Professional Jan. 14- Deadline for entries in Anson Jones sion Service; Nickolas Davatzes, A&E. Mack - JournalistslAtlanta chapter. Information: (404) Award, honoring media for excellence in lowe Conference Center, New York. Informa- 496 -9957. health communication to the public, spon- tion: (212) 836 -3050. sored by Texas Medical Association. Information: Jan. 3-5--Association of Independent Television (512) 477 -6704. Dec. 14-Deadline for entries in Academy of Stations annual convention. Century Plaza, Los Television Arts and Sciences 12th annual college Angeles. Jan. 14-18--28th annual NATPE International awards. Information: (818) 953 -7575. convention. New Orleans Convention Center, television Jan. 6.8 -Cable Television Administration and New Orleans. Dec. 13- "Is There a Future for Public Televi- Marketing Society research conference: Scotts- sion? What Should It Be ?" seminar sponsored dale, Ariz. Information: (703) 549-4200. Jan. 15-Nebraska Broadcasters Association win- by Center for Center auditori- ter meeting and Hall of Fame Corn - Communication. Jan. 6-11-Annenberg Washington Program's banquet. York. Infor- husker Hotel, Lincoln, Neb. Information: (402) um, 570 Lexington Avenue, New fourth annual winter faculty workshop. Topic: mation: (212) 333-3034. 836-3050. efforts by Congress and the FCC to reregulate Dec. 13-14 -SPAN "Capitol Experience" cable television. Annenberg Program, Willard Jan. 15- Deadline for entries in International

12 htelaelt iredaasttg Dec 10 1900 The Same Hour Wins Its Time Period By The Greatest Margin Of Any Hour On ABC... Monitor Awards, sponsored by international Te- Jan. 22- Deadline for entries for National Jan. 29 -Iowa Broadcasters Association mid- leproduction Society, honoring "creative Awards for Education Reporting, sponsored winter meeting. Des Moines, Iowa. Information: achievements of the exceptionally talented te- by Education Writers Association. Information: (319) 366 -8016. leproduction professionals." Information: (212) (202) 429 -9680. 629-3266. Jan. 29-31 -Cable Television Administration and Jan. 22-24 -46th annual Georgia Radio -TV In- Marketing Society service management master Jan. 15 -"The Government as Speaker and stitute, sponsored by Georgia Association of course. Jacksonville, Fla. Information: (703) Government -Funding of Expression," lecture - Broadcasters. University of Georgia, Georgia 549-4200. /debate sponsored by Annenberg Washington Center for Continuing Education, Athens, Ga. Program. Annenberg Program, Willard Office Information: (404) 993 -2200. Jan. 30-Feb. 1 -South Carolina Broadcasters Building, Washington. Information: (202) 393- Association 43rd annual winter convention. Co- 7100. Jan. 24- Federal Communications Bar Associa- lumbia, S.C. Information: Richard Uray, (803) tion monthly luncheon. Speaker: Laurence Sil- 777 -6783. Jan. 15- "Overview of the Media Challenges berman, judge, U.S. Court of Appeals for Dis- Jan. 31-American Women in Radio and Televi- in the 1990's and the 21st Century," course trict of Columbia. Washington Marriott, sion, Washington chapter, bi- annual reception offered as part of Smithsonian Forum, "The Me- Washington. Information: (202) 833 -2684. dia and Society." Speaker: Richard Harwood, for new members of Congress. House Cannon ombudsman, Washington Post. Smithsonian, Jan. 24- "Women on the Verge," event spon- Caucus Room, Washington. Information: Patri- Washington. Information: (202) 357-3030. sored by American Women in Radio and Televi- cia Reilly, (202) 429-7285. sion, chapter. Halloran House, Jan. 31- Deadline for entries in annual awards Jan. 15- "Health Care Today: How Accessi- New York. Information: Jennifer Conte, (212) ble? How Affordable ?" conference for journal- sponsored by Investigative Reporters and Edi- 572 -9832. tors, new ists sponsored by Washington Journalism Cen- including award for crime reporting. ter. Watergate Hotel, Washington. Information: Jan. 24-25 -North American National Broadcast- Information: (314) 882-2042. (202) 337 -3603. ers Association annual meeting. Televisa, Mexi- Jan. 31- Deadline for applications for Harvard co City. Information: (613) 738 -6553. Jan. 16-- Caucus for Producers, Writers and Di- University's Nieman Fellowships for Journalists. rectors general membership meeting. Cha- Jan. 24 -27-Radio Advertising Bureau Manag- Information: Program officer, Nieman Founda- sen's restaurant, Los Angeles. Information: ing Sales Conference. Opryland Hotel, Nash- tion, Walter Lippman House, One Francis Ave- (818) 792 -0421. ville. nue, Cambridge, Mass. 02138. Jan. 16-17-"Breakthroughs in Medicine: Jan. 25- Deadline for entries in 23rd annual Jan. 31-Sociey of Motion Picture and Television Engineers tutorial on recording for televi- New Optimism About Old Diseases," confer- Robert F. Kennedy Journalism Awards for Out- digital prior ence for journalists sponsored by Washington standing Coverage of the Problems of the Dis- sion, to 25th annual SMPTE TV confer- Journalism Center. Watergate hotel, Washing- advantaged, sponsored by Robert F. Kennedy ence (see below). Renaissance Center, De- ton. Information: (202) 337 -3603. Memorial. Information: John Bourgeois, (202) troit. Information: (914) 761 -1100. e14 333-1880. Jan. 16- 18- Computer Graphics '91, 13th an- Jan. 25 -New York Festivals television pro- nual conference. Hyatt Regency, Monterey, graming awards presentation and dinner. Calif. Information: (212) 233 -1080. FEBRUARY 1991 Sheraton Center, New York. Information: (914) Jan. 17-18- Pacific Telecommunications Council 238-4481. Feb. 1- Deadline for entries in Action for Chil- series of "Telecom Skills" workshops. Shera- Jan. 25-26-"Fine-Tuning the Cable Pic- dren's Television Awards for "significant contri- ton- Waikiki, Honolulu. Information: (808) 941- ture," eighth annual conference of Minnesota butions toward improving service to children 3789. Association of Cable Television Administrators. on broadcast and cable television and home Jan. 18- Deadline for entries for Broadcast De- Scanticon Conference Center and Hotel, Plym- video." Information: Sue Edelman, (617) 876- signers' Association International Design outh, Minn. Information: Linda Magee, (612) 6620. Awards. Information: (415) 788-2324. 782 -2812. Feb. 1- Deadline for entries in National Media Jan. 18- Deadline for entries in Jack R. Jan. 25- 29-- National Religious Broadcasters an- Owl Awards for outstanding films, videotapes Howard Broadcast/Cable News Awards of nual convention. Sheraton Washington, Wash- and TV programs that address issues of aging, Scripps Howard Foundation's National Journal- ington. capturing authentic images of older persons ism Awards. Information: Ron Klayman, (513) and illuminating the challenge and the promise Jan. 25-31- National Association ofBroadcasters 977-3035. of an aging society, sponsored by Retirement winter meeting. Ritz Naples, board -Carlton, Research Foundation. Information: (312) 664- Jan. 20-24-MIDEM Radio Conference. Palais Fla. 6100. des Festivals, Cannes, France. Information: Jan. 29- "Building Even Better Retail Partner- 33- 1- 45- 05- 14 -03. Feb. 1- Deadline for entries in Wilbur ships," retail marketing workshop sponsored Awards competition, recognizing "excellence Jan. 21 Broadcasting by Television Bureau Advertising and Retail -23- Satellite and Commu- of in the communication of religious values nications Association show. Bally's, Marketing Board. Hilton & Towers, Chi- trade Las Chicago through a variety of media and to focus public Vegas. Information: (800) -9276. cago. Information: (212) 486 -1111. 654 attention on the efforts of the religion writer, editor, producer and resource," sponsored by Religious Public Relations Council. Information: (215) 642 -8895.

Feb. 1 -2 -25th annual Television Conference, sponsored by Society of Motion Picture and Tele- vision Engineers. Theme: "A Television Continu- 16th Course On INVESTING IN um -1967 to 2017." Westin Hotel, Renais- sance Center, Detroit. Information: (914) 761- BROADCAST STATIONS 1100. Feb. 3-4 -Fourth annual local cable program- ing seminar, sponsored by National Academy of January 14 &15 February 11&12 Cable Programing. Hyatt Regency Hotel on Washington, D.C. California Capitol Hill, Washington. Information: (202) Coronado, 775 -3629. L. Geismar, E. Ferrall, Jr., Featuring Anthony M. Hoffman, Richard Victor Feb. 5- "Changes in Television Network News John T. Scott and Lester W. Droller Coverage in the 1990's," course offered as Coming Soon! OPERATING BROADCAST STATIONS part of Smithsonian Resident Associate Program's "The Media and Society." Speaker: Dan Rath- April 8 & 9, Washington D.C. May 6 & 7, San Francisco, CA er, CBS News. Smithsonian, Washington. Infor- mation: (202) 357-3030. For Detailed Course Brochure and Registration Information, Contact: FEDERAL PUBLICATIONS, Inc. or Call: DAVID KLINE at Feb. 5 -6- Arizona Cable Television Association annual meeting. Sheraton Hotel, Phoenix. In- 1120 20th St., N.W. Washington, D.C. 20036 (202) 337.7000

14 Datebook tireo8aslial, Dec 101990 And Wins Its Time Period In Every Key Demo. What Hour Is It? It's Not An Hour. It ABC's Friday 8:00-9:(

What hour of programming performs above all other hours on ABC? The "Full House "/ "Family Matters" hour of comedy from Miller /Boyett Productions. No other hour on ABC has consistently won its time period every week this season. Surpassing CBS by 40 %, NBC by 87% and Fo>c by 155 %. Most important of all, no other hour on ABC has so regularly won its time period in all key demos With Women 18 to 49 and 25 to 54, Men 18 to 49 and 25

M'B MillerBoyett P R O D U C T I O N S s Two Half-Hours. )PM Line -Up! to 54 plus Teens and Kids. The perfect profile for success with advertisers. The perfect profile for success in stripping. In fact, with a 15.1 rating 28 share, "Full House" and "Family Matters" is the strongest 8:00 -9:00 PM hour on ABC's Friday night line -up in the last 8 years. Comedies from Miller/Boyett. They consistently work for the networks once a week. And they'll consistently work for you as a strip.

annlyMatters WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company

©1990 Warner &os. Inc. All Rights Rnerved. iource: Nil S -T -D tt 11/16/90, NTI Network Season Average Since 1983 -84 formation: (602) 257-9338. ers, examining future of television advertising Marriott, Washington. Information: (202) 833- as a mass medium. Participants include Jamie 2684. Feb. 6-10-19th annual International Radio and Kellner, Fox Broadcasting Corp.; Terence Television Society Faculty /Industry Seminar, Feb. 21- Broadcast Pioneers Golden Mike McGuirk, Turner Broadcasting System; Peter "Breaking the Rules: Finding New Frontiers." Award dinner. Plaza Hotel, New York. Informa- Chrisanthopoulos; Peter Jennings, ABC News; Halloran House Hotel, New York. Information: tion: (212) 586 -2000. James Hedlund, Association of Independent (212) 867 -6650. Television Stations; Bruce Christensen, Public Feb. 21 -23- Louisiana Association of Broadcast- Feb. 8-International Radio and Television Soci- Broadcasting Service; Grant Tinker, GTG En- ers annual convention. Embassy Suites Hotel, ety newsmaker luncheon featuring Peter Cher - tertainment; Warren Littlefield, NBC Entertain- Baton Rouge, La. Information: (504) 383 -7486. nin, president, ; Rob- ment; Robert Iger, ABC Entertainment; Jeff Sa- Feb. 21-23-Society of Broadcast Engineers re- ert Iger, president, ABC Entertainment; Warren gansky, CBS Entertainment; Mike Wallace, gional conference. Sportsmen's Lodge, Los Littlefield, president, NBC Entertainment, and CBS News, and Maria Shriver, NBC News. Angeles. Information: (213) 871 -4660. Jeff Sagansky, president, CBS Entertainment. Waldorf- Astoria, New York. Information: (202) Waldorf- Astoria, New York. Information: (212) 659 -3711. Feb. 22- 24 -"Oil, Foreign Policy and the Econ- 867-6650. Feb. 13-15 -Cable Television Public Affairs As- omy," economics conference for journalists Feb. 10- Presentation of 15th annual Televi- sociation forum '91. Keynote speech: Ted sponsored by Foundation for American Commu- sion Bureau of Advertising automotive commer- Turner, Turner Broadcasting System. Ritz -Carl- nications and Ford Foundation. Asilomar Con- cial competition. Atlanta Convention Center, ton Buckhead, Atlanta. Information: (703) 276- ference Center, Pacific Grove, Calif. Informa- Atlanta. Information: (212) 486 -1111. 0881. tion: (213) 851 -7372. Feb. Feb. 10- 15- National Association of Broadcast- Feb. 18- Deadline for entries in Charles E. 26- "Changes in Television Network ers 26th annual management development Scripps Awards of National Journalism News Coverage in the 1990's," course offered seminars for broadcast engineers. University Awards, sponsored by Scripps Howard Founda- as part of Smithsonian Resident Associate Pro- of Notre Dame, South Bend, Ind. Information: tion, open to newspapers, television and radio gram's The Media and Society." Speaker: (202) 429 -5350. stations and local cable systems for outstand- Tom Brokaw, NBC News. Smithsonian, Wash- ing efforts to combat illiteracy in their commu- ington. Information: (202) 357-3030. Feb. 12- "Economic, Demographic and Tech- nities. Information: (513) 977 -3035. nological Changes in Television Network News Feb. 26-28-The 13th international "Sport Coverage," course offered as part of Smithsoni- Feb. 19-20 -North Carolina CAN Association Summit" conference and exhibition, spon- an Resident Associate Program's "The Media and winter meeting. Sheraton Imperial Hotel, Re- sored by American Specialty Underwriters and Society." Speaker: ABC News President search Triangle Park, N.C. Information: Kelly held in cooperation with Los Angeles Sports Roone Arledge. Smithsonian, Washington. In- Edwards. (919) 821 -4711. Council. Beverly Hilton, Los Angeles. Informa- formation: (202) 357 -3030. tion: (301) 986 -7800 or (212) 502 -5306. Feb. 21- Federal Communications Bar Associa- Feb. 12- 13-Television Advertising Forum tion monthly luncheon. Speaker: Peter Jen- Feb. 27-March 1 -Texas Cable Show, spon- sponsored by Association of National Advertis- nings, ABC's World News Tonight. Washington sored by Texas Cable 7V Association. San Anto- MAJOR MEETINGS

Jan. 3-5, 1991 -Association of Independent Broadcasters 69th annum convention. Las Ve- Broadcasters summer board meeting. NAB Television Stations annual convention. Century gas Convention Center, Las Vegas. Future con- headquarters, Washington. Plaza, Los Angeles. Future convention: Jan. 7- ventions: Las Vegas, April 13 -16, 1992, and Las July 24-27, 1991 -Cable Television Adminis- 10, 1992, Fairmont Hotel, Stanford Court and Vegas, April 19 -22, 1993. tration and Marketing Society annual confer- Hopkins Hotel, Francisco. Mark San April 19-24, 1991-MIP -TV, international tele- ence. Opryland, Nashville. Jan. 14-18, 1991 -28th annual NATPE Inter - vision program marketplace. Palais des Festi- Aug. 25-27, 1991- Eastern Cable Show, spon- national convention. New Orleans Convention vals. Cannes, France. Information: (212) 750- sored by Southern Cable Television Associa- 8899. Center, New Orleans. tion. Atlanta. Jan. 21 -23, 1991-Satellite Broadcasting and April 21 -24, 1991 -Broadcast Cable Financial Sept. 11-14, 1991-Radio '91 convention, spon- Communications Association trade show. Bal - Management Association 31st annual conven- sored by National Association of Broadcasters. ly's, Information: (800) tion. Century Plaza, Los Angeles. Future Las Vegas. 654 -9276. con- San Francisco. ventions: April 22 -25, 1992, New York Hilton, Jan. 24-27, 1991 -Radio Advertising Bureau New York, and April 28 -30, 1993, Buena Vista Sept. 25-28, 1991- Radio -Television News Di- Managing Hotel, Sales Conference. Opryland Palace, Lake Buena Vista, Fla. rectors Association international conference Nashville. and exhibition. Denver. May 15-18, 1991 American Association of Ad- Jan. 25 Religious Broad- - -29, 1991-National vertising Agencies annual convention. Greenbri- Oct. 1-3-Atlantic Cable Show. Atlantic City casters annual convention. Sheraton Washing- er, White Sulphur Springs, W.Va. Convention Center, Atlantic City, N.J. Informa- ton, Washington. tion: (212) 673-9166. May 15-19, 1991 -Annual public radio confer- Jan. 25-31, 1991 -National Association of ence, sponsored by National Public Radio. Oct. 3-6, 1991 -Society of Broadcast Engineers Broadcasters winter board meeting. Ritz-Carl- Sheraton, New Orleans. fifth annual national convention. Houston. Infor- ton, Naples, Fla. mation: 1 -800- 225 -8183. May 16-19, 1991 -American Women in Radio Feb. 1 -2, 1991 and Society of Motion Picture and Television 40th annual convention. Omni Television Engineers 25th annual television Oct. 10-14, 1991 - MIPCOM, international film Hotel, Atlanta. Future convention: May 27 -30, conference. Westin Detroit, Detroit. Future con- and program market for TV, video, cable and 1992, Phoenix. satellite. Palais des Festivals, ference: Jan. 31 -Feb. 1, 1992, Westin St. Fran - Cannes, France. Information: (212) Cis, San Francisco. May 22 -23, 1991 -NBC -TV affiliates meeting. 689-4220. New York. Feb. 27-March 1, 1991 -Texas Cable Show, Oct. 26-30, 1991-Society of Motion Picture sponsored by Texas Cable TV Association. San June 8-11, 1991 -American Advertising Feder- and Television Engineers 133rd technical con- Antonio Convention Center, San Antonio, Tex. ation national advertising conference. Opry- ference and equipment exhibit. Los Angeles. land, Nashville. Future conference: Nov. 11 -14, 1992, Metro To- March 6-9, 1991 -22nd annual Country Radio ronto Convention Center, Toronto. Seminar, sponsored by Country Radio Broad- June 9-13, 1991 -1991 Public Broadcasting casters. Opryland Hotel, Nashville. Information: Service meeting. Walt Disney World Dolphin, Or- Oct. 27 -30, 1991- Association of National Ad- (615) 327 -4487. lando, Fla. Information: (703) 739 -5000. vertisers 82nd annual convention. Biltmore, March 24-27, 1991 - National Cable Television June 11 -13, 1991-ABC-TV annual affiliates Phoenix. meeting. Association annual convention. New Orleans Century Plaza, Los Angeles. Nov. 18-20, 1991 -Television. Bureau of Adver- Convention Center, New Orleans. June 16-19, 1991- Broadcast Promotion and tising annual meeting. Las Vegas Hilton, Las April 7-9, 1991 -Cabletelevision Advertising Marketing Executives & Broadcast Designers Vegas. 10th annual conference. Marriott Mar- Association annual conference. Baltimore Con- Bureau July 2 -7, 1992 International Broadcasting New York. vention Center, Baltimore. - quis, Convention. RAI Center, Amsterdam. Informa- April 15-18, 1991 -National Association of June 18-21, 1991 -National Association of tion: London-44 (71) 240 -1871. IMP

18 Datebook Broadcasting Dec 10 1990 Get Real!

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International Sales Produced by Distributed by Westinghouse Broadcasting 4MN Productions and International Group W Productions WGROUP W PRODUCTIONS A WESTINGHOUSE BROADCASTING COMPANY nio Convention Center, San Antonio. Informa- spring conference. Washington. Information: tion: (512) 474 -2082. ERRATA (202) 457 -4900. Dec. 3 story on National Associa- April 9- Electronic Industries Association go- of Broadcasters' $40- million vernment/industry dinner, during association's tion spring conference (see listing above). Wash- MARCH 1991 study on spectrum requirements ington. Information: (202) 457 -4900. for digital audio broadcasting March 4-8-Basic Videodisk Design/Produc- April 9-11 -Cable Television Administration and tion Workshop, sponsored by Nebraska Video- should have included Datel Inc., Marketing Society service management master disk Group, University of Nebraska -Lincoln. Infor- Arlington, Va.. along with Jules course. Chicago. Information: (703) 549 -4200. mation: (402) 472 -3611. Cohen & Associates, Washington, April 10- Presentation of RadioBest Awards, March 5 -Radio Advertising Bureau radio mar- as firms jointly commissioned to sponsored by Twin Cities Radio Broadcasters keting workshop. Ramada Inn (McClellan conduct study. Association. Minneapolis Convention Center. Highway), Boston. Information: (212) 254- Minneapolis. Information: (612) 544 -8575. IDSM -1Y Des Moines, Iowa, was 4800. April 10- 13- National Broadcasting Society, Al- sold to River City Television Part- March 6 -Radio Advertising Bureau radio mar- pha Epsilon Rho, 49th annual convention. Sher- keting workshop. Ramada Inn/Seminary Plaza, ners Ltd., not Red River Televi- aton Universal Hotel, Los Angeles. Information: Arlington, Va. Information: (212) 254 -4800. sion Partners, as reported in Nov. G. Richard Gainey, (803) 777 -3324. March 6- 9-22nd annual Country Radio Semi- 26 "Changing Hands ". April 12-14- "TV News: The Cutting Edge," nar, sponsored by Country Radio Broadcasters. sponsored by Scientists Institute for Public Infor- mation. Ill. Information: Barbara Opryland Hotel, Nashville. Information: (615) keting workshop. Holiday Inn /O'Hare, Chica Bloomingdale, Rich, (212) -9110. 327 -4487. go. Information: (212) 254 -4800. 661 Association March 7 -Radio Advertising Bureau radio mar- March 20.21-Illinois Broadcasters Association April 13-15-Broadcast Education keting workshop. Ramada Inn/Crabtree, Ra- spring convention. Ramada Renaissance, 36th annual convention. Las Vegas Conven- tion Center, Las Vegas. Information: (202) 429- leigh, N.C. Information: (212) 254 -4800. Springfield, Ill. Information: (217) 753 -2636. 5355. March 7-National Association of Black Owned March 21 -Radio Advertising Bureau radio mar- Broadcasters seventh annual communications keting workshop. Ramada Inn /Airport Freeway, April 15-18-HDTV World Conference and Ex- hibition, Association awards dinner. Sheraton Washington, Wash- Dallas. Information: (212) 254 -4800. sponsored by National of ington. Information: Ava Sanders, (202) 463- Broadcasters. to be held concurrently with NAB 8970. March 21-31st annual International Broad- annual convention (see item below). Hilton casting Awards, honoring radio and television Center, Las Vegas. Information: (202) 429- for March 8- Deadline for applications sum- commercials, sponsored by Hollywood Radio 5300. mer faculty workshop in communications poli- und Television Society. Beverly Hilton Hotel, Los cy, sponsored by Annenberg Washington Pro- Angeles. Information: (818) 769 -4313. April 15- 18- National Association of Broadcast- gram. Information: (202) 393-7100. ers 69th annual convention. Las Vegas Con- March 21-Federal Communications Bar Associ- vention Center, Las Vegas. Information: (202) March 8-10-Society of Professional Journal- ation monthly luncheon. Speaker: Craig 429 -5300. ists, Atlanta chapter, region three conference. McCaw, president, McCaw Communications. Atlanta. Information: (404) 496 -9957. Washington Marriott, Vashington. Information: April 18- Broadcast Pioneers breakfast, during (202) 833-2684. NAB convention (see listing above). Las Vegas March 9--Green Eyeshade Southeastern re- Hilton, Las Vegas. Information: (212) 586- gional journalism awards banquet of Society of March 24-27-National Cable Television Associ- 2000. Professional Journalists, Atlanta chapter. Hotel ation annual convention. New Orleans Conven- 19- -TV. international television Nikko, Atlanta. Information: (404) 496 -9957. tion Center, New Orleans. April 24-MIP program market. Palais des Festivals. Cannes, March 11 -13-North Central Cable Television March 26- Advertising Hall of Fame induction France. Information: (212) 750-8899. Association annual convention and trade show. ceremonies, sponsored by American Advertis- 21 Hyatt Regency, Minneapolis. Information: ing Federation. Waldorf- Astoria, New York. In- April -24-Broadcast Financial Management Association (612) 641 -0268. formation: (202) 898-0089. 31st annual convention. Century Pla- za, Los Angeles. Information: (708) 296 -0200. American Advertising Federation March 12- March 27-International Radio and Television April 22- 25- National Computer Graphics Asso- Willard hotel, government affairs conference. Society newsmaker luncheon. Waldorf- Astoria, ciation 12th annual conference and exposition. 898 -0159. Washington. Information: (202) New York. Information: (212) 867 -6650. McCormick Place North, Chicago. Information: March 13- International Radio and Television March 29-30 -13th annual Black College Ra- (703) 698 -9600. Society Gold Medal Award dinner. Waldorf-As- dio convention. Paschal's hotel, Atlanta. Infor- April 23-International Radio and Television So- (212) 867 -6650. toria, .New York. Information: mation: Lo Jelks, (404) 523 -6136. ciety newsmaker luncheon. Waldorf- Astoria, March 13- 16- Native American Journalists Asso- New York. Information: (212) 867 -6650. annual conference. Landmark ciation seventh April 29- 30- "Spectrum Allocation and Man- Inn. Denver. APRIL 1991 agement," sponsored by Annenberg Washington March 14 -16th annual presentation of Com- Program. Annenberg Program, Willard Office mendation Awards, sponsored by American April 2-Radio Advertising Bureau radio market- Building, Washington. Information: (202) 393- Women in Radio and Television. Waldorf- Astoria, ing workshop. Ramada Inn/South Denver, 7100. New York. Information: (202) 429 -5102. Denver. Information: (212) 254 -4800. March 15- Deadline for entries in Clarion April 3 -Radio Advertising Bureau radio market- Awards, sponsored by Women in Communica- ing workshop. Benson Hotel, Portland, Ore. tions. Information: (703) 528-4200. MAY 1991 Information: (212) 254 -4800. March 18- 21- Supercomm '91, international April 4 -Radio Advertising Bureau radio market- May 6-9- Nebraska Interactive Media Sympo- conference and exhibition co-sponsored by ing workshop. Ramada Hotel /Fisherman's sium, "A New Decade of Technology," forum U.S. Telephone Association and Telecommunica- Wharf, San Francisco. Information: (212) 254- for exploring strengths of various interactive tions Industry Association. Included will be two 4800. formats, sponsored by Universiy of Nebraska - separate conferences sponsored by Pacific Lincoln. Nebraska Center for Continuing Edu- Telecommunications Council and Caribbean Tele- April 4-5- International Radio and Television So- cation, Lincoln, Neb. Information: (402) 472- communications Council. George Brown Con- ciety's eighth annual minority career workshop. 3611. vention Center, Houston. Information: (202) Viacom Conference Center, New York. Infor- 835 -3100. mation: (212) 867 -6650. May 12- 14-Pacific Telecommunications Council mid -year seminar, "The Telecommunications March 19-Radio Advertising Bureau radio mar- April 7- 9- Cabletelevision Advertising Bureau and Travel Industry Interface and its Role in Marquis, New keting workshop. Ramada Resort/Florida Cen- 10th annual conference. Marriott National and Regional Development." Bali ter, Orlando, Fla. Information: (212) 254 -4800. York. Information: (212) 751 -7770. Beach Resort, Indonesia. Information: (808) March 20 -Radio Advertising Bureau radio mar- April 8-11- Electronic Industries Association 941 -3789.

22 Bankeok Broadcasting Dec 10 1990

PREMIER ADVERTISER SALES ihiVoWA . % Piummount/W A( artipan) A one-hour :latenight strip (mynah!i an advertiser supported basis..

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Association of Broadcasters set up an BETTER AM ANSWER DIARIES, PT. 2 office "to clear ASCAP and BMI mate- EDITOR: The holiday season is upon us EDITOR: The response to our first letter rial, and update its members regularly again, with thousands of radio listening concerning better diary accuracy was on who licenses what." The objective consumers being cheated at the retail fantastic. The calls from industry leaders was reasonable. "That way, if stations level. demonstrate that radio broadcasters want with more limited playlists wanted to The attitude of retailers and apparent- change in rating methodology, and they eliminate a licensing organization, they ly of the manufacturers of radio receiv- want it now. would know what they can, and cannot, ers to the detriment of AM broadcasters You've read our first suggestions: play " once again manifests itself in the almost start the rating week on a Monday; in- Mr. Miller's concept has been pro- impossible task of buying an AM stereo clude a tear -out AM -FM dial card with moted in different ways for years by receiver. all the stations and frequencies, and frustrated "limited playlist" broadcast- I have just finished a tour of local make diary samples equal to the popula- ers. Unfortunately, it appears that the consumer electronic retail stores and tion percentages. Well, we're not Amercian Society of Composers, Au- found a grand total of one model con- through yet. thors and Publishers and Broadcast Mu- taining AM stereo capabilities. Most Arbitron can increase the value of sic Inc. have been careful to make such current models have AM reception to each diary by ending the household accessibility impossible. 1710 khz, but only the one (a Blaupunkt flooding and making a policy of one The matter had been dealt with to car model) had AM stereo. household, one diary. This would end some extent by a 1950 U.S. Department AM broadcasters are committing sui- the frustrating reality that one person in of Justice consent decree, which ordered cide by not doing more to ensure that if the household is filling out many diaries. ASCAP to "make available for inspec- they are broadcasting in stereo, their lis- Anyone who has looked at the diaries tion during regular office hours, a list of teners will be able to hear them in stereo. has witnessed the same handwriting/ all musical compositions in the ASCAP It is a crime that any FM stereo re- same listening in all the diaries from one repertory, which list will show the title, ceiver has a poor quality narrow band - household ballot -box stuffing. Arbitron date of copyright and the author, com- with mono AM section. should see the handwriting on the wall poser and current publisher of each corn- Now that Mexico has adopted C- and end this poor research malfunction. position." Quam as an AM stereo standard, (re- Next, Arbitron will throw out diaries. The Department of Justice order may member it was XETRA in Tijuana that We, the radio broadcasters, should be not have provided easy accessibility, but had the first Kahn system on the air), it allowed to see these diaries and be given it clearly sent a message that users de- is time for U.S. broadcasters to get off a detailed report on why. The cloud of served to see what they were paying for. their behinds and force the receiver man- uncertainty hangs over the industry be- However, that was a different time, and ufacturers to produce the kind of equip- cause of this brick wall attitude. Those it was before computers were available ment that allow them to have some fight- diaries should be open to the customer to provide immediate accesibility. ing chance of competing with FM. and votes not counted must be disclosed. Radio music license negotiating com- AM broadcasters should install some Credibility is at stake. mittees have for years asked both form of AM stereo immediately. I do not To make our revolutionary voice one, ASCAP and BMI to provide some rea- specifically say C -Quam, but I think it we should demand that all contracts with sonable means of accessibility to their would be utterly stupid to do anything the ratings firm expire on Dec. 1 of each lists of musical compositions. This else. Of course, the NRSC curve as re- year so that our requests will get more might be readily accomplished through quired by current FCC regulations is part than lip service. Those at Arbitron who user friendly databases via modem of the plan. really want to make a better product will hookups, or through magnetic media. It is time that someone pulled up their read our lips: consumer revolt. Radio (One knows they must have it on com- bootstraps and ended the stalemate. AM pays large sums of money to a company puter, or else how could royalties be broadcasters are reluctant to go stereo which determines the survival of our distributed ?) But both ASCAP and BMI because of the lack of receivers. The business. If a sample goes off here or have been unbending in their refusal to receiver makers say that the public there, it affects the livelihood of people. make such information available. They doesn't ask for it so why should they What's the next step? Why don't you tell counter sometimes by saying no such produce it. I'll bet there hasn't been a me? Write me, fax me, tell me what you database exists, or that access is avail- single request for AM radios capable of want. able if the prospective user wants to picking up above 1600 khz, but those The customer deserves better diary come to New York and inspect their are available. accuracy. Dwight Douglas, president, files. They point out they will identify If AM broadcasters would break the Burkhart /Douglas & Associates Inc., At- songs for the user if they are sent a list of ice in force, the receiver makers would lanta. compositions. What they don't say is be forced to follow. It is the survival of that the list must be "reasonable" (pre- sumably not more than a page or two at your station that is at stake, don't wait MAD ABOUT MUSIC on the other guy, he's obviously not one time.) going to make the first move. -Gene H. EDITOR: In his Oct. 29 "Open Mike," In this topsy -turvy system of music McArtor, Fullerton, Calif. Ronald Miller suggested the National merchandising, it is then the buyer who

26 Open Mike hadcsstiq Doc 101990 crabble® has all the ingredients for game show success. A major consideration: an impressive track record on the network. Fact is Scrabble® scored for six years on NBC. So audiences are pre-sold on the show.

Add other significant factors. The worldwide popularity of the board game through several generations. The TV-proven performance of host Steve Edwards. And fresh new productions for first-run syndication.

What you have in Scrabble® is a strip that's demonstrated that it can attract and entertain viewers-for a long spell. Start playing Scrabble® in September.

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0 GPt

Produced by REG GRUNDY PRODUCTIONS, INC.

Distributed by GROUP W PRODUCTIONS WA WESTINGHOUSE BROADCASTING COMPANY

Advertising Sales by GROUP W PRODUCTIONS MEDIA SALES

Scrabble is a registered trademark Scrabble' Hoard Design C IRIS is used tinder C 1990 Group W Productions SCRABBLE® SPELLS SUCCESS of the Milton Firadlet, Company. the license of the Milton Bradley Company. MULTIMEDIA ENTERTAINMENT © 1990 Muiumedia Entertainment Inc. All Rights Reserved Source Nielson VIP October 1990. NTI 4 weeks ending 10/2E990 áD° These may look like ordinary glasses to most people, but to programmers they're worth millions.

Her glasses aren't the only thing that made her famous. That's because Sally Jessy Raphael has built a reputation with her audience and guests as the host who listens. And now she's building a reputation with station managers and programmers as an Emmy- winner with consistent audience growth. In fact, her October 1990 increases place Sally ahead of Geraldo for the first time, both nationally and locally. As her audience has proved, Sally's not the only one who's listening.

The talk show host who listens. Broadcastingm

must first name the titles and author - John Stevenson, Worldwide English, Founder and Editor /publisher of the composition he wishes Voice of America, Washington. Sol Taishoff (1904-1982) 1705 DeSales Sheet, N.W. Washington D C 20036 to play, which request may eventually Phone 202-659 -2340 be answered by the seller (AS- Editorial fax: 202-429-065115 Administrative fax: 202-331 -1732 o Advertising fax: 202- 293 -3278 CAP/BMI). In the real world of radio SEEING RED music, it is a major hardship for the Lawrence B. Taishoff, publisher. broadcaster to travel to New York to EDITOR: Dave Levy's letter to the editor Editorial inspect files. in the Oct. 29 issue demonstrates how Donald V. West, managing editor Mark K. Miller, Harry A. Jessell, And it is even less probable that a out of touch some broadcasting "pre- assistant managing editors. are with of us who to it Kira Greene, senior news editor broadcaster will send a portion of his tenders" those Matt Stump, Kim McAvoy, John S. Eggsrton, for a living. Levy is a "shareholder" of associate editors. playlist for identification and wait sever- Susan J. Dillon, A. Adam Glenn (international). al weeks for a response before playing a company that "operates" a station. assistant editors. Randall M. Sukow (technology), Peter D. Lambed, it. This, coupled with the heavy fee rate His involvement probably is confined to Patrick J. Sheridan, Janet Sullivan, staff writers. Marsha and onerous daily logging requirements, reviewing quarterly P&L statements. L. Bell, editorial assistant. We David R. Boruckl, art director. repels most limited music broadcasters are a "Ma & Pa" station that, Todd F. Bowie, editorial production supervisor. from the per- program license towards like many play it close to the vest. A 5% Denise P. Smith, production. Peggy Robertson. design consultant. the "safe haven" of a blanket license. rake -off (spectrum fee) would put us and Broadcasting I-1 Cable (For a mere 3% of their revenue.) I many other broadcasters into the red. Yearbook submit this is neither fair nor is it eco- If Levy and his shareholders are so David Seyler, manager. civic minded, why don't they agree to a Joseph A. Esser, associate editor. nomic reality when a station playing Francesca Tedesco, Amy Therms, Angela Callahan,. 10% music must pay as if it uses 100% 40% top tax rate and give till it hurts. editorial assistants. music. Those of us whose entire existence de- Advertising pends on our radio stations already con- Washington Radio now has a golden opportunity 202-659 -2340 tribute mightily to public service. To Kenneth W. Taishoff, vice president sales and marketing. to right some of these economic ananch- Robert (Skip) Tash, Midwest and Southern regional sales ronisms by uniting behind its music li- characterize this as "greed" does all manager. Doris Kelly, sales service manager cense committees. The timing has never "real" broadcasters a disservice. -San- Mitzi Miller, classified advertising manager. been better. Radio should take its cue ford B. Cohen, president, KIHX -FM Pres- New York cott Valley, 212-599 -2830 from independent television, which for Ariz. Joseph E. Ondrick, East Coast regional sales manager. has for music Randi B. Teitelbaum, sales manager. years sustained its battle Lewise.o.ze Edge 8 Associates. (East Coast equipment and licensing fairness through several courts g, 609 683 -7900; fax 609-497.0412. POSITIVE THINKER Dave Berlyn 8 Associates: 914- 631 -6468. and may be about to realize a major Mattilyn Calloway, receptionist. victory in the Rate Court. Russell R. EDITOR: We've all seen economic down- Hollywood - 213 -463 -3148 Hauth, Salem Communications Corp., turns in our business, but enough is John R. Russel, West Coast regional sales manager. Sandra Klausner, editorial- advertising assistant Camarillo, Calif., and executive direc- enough. Any cliché could apply, but if Schiff 8 Associates (Western equipment tor, NRB Music License Committee. you repeat the same negative message and engineering) 213 -393 -9285: fax' 213 - 393 -2381. enough times to enough people, just Circulation Kwentin K. Keenan, circulation manager maybe you begin to believe it. I choose Patricia Waldron, data entry manager. not to, but currently we seem to be in the Aretha L. Williams, Maureen Sharp, Thomas Simms, SENSE OF PURPOSE Wayne Byers, circulation assistants minority. Production EDITOR: For the record, the sole purpose Convention talk is how bad business Harry Stevens, production manager. of the Voice Of America's "Messages is; trade publications declare it in front Julie Gunderson, production assistant. Administration from Home" ( "Open Mike," Nov. 5) is page headlines; why, we even use our Philippe E. Boucher, controller to help U.S. families reach their loved own air daily to promote how bad it's John M. Arena, assistant controller. Tracy Henry, systems manager ones held captive in Iraq and Kuwait. It getting out there. Everywhere we turn Albert Anderson, office manager. is Poli F. Noyes, personnel administrator. a departure from VOA's usual pro- the death -knells are sounding and that's Rhonda Moore, accounting assistant gramming, but these broadcasts are not wrong. David N. Whitcombe, publishing consultant. "cynical PR." I suggest we all stop reading the head- Corporate Relations "Messages from Home" lasts for 30 lines and get out in the front lines. Patricia A. Vance, director. - F. Catherine Friday, secretary to the publisher. minutes each day, with two repeats, on a Dick Williams, vice president -general Bureaus manager, WDCA -TV Washington. separate broadcast feed which goes only New York: 630 Third Avenue, 10017 to the Middle East. Similar programs Phone: 212 -599 -2830 Fax: 212. 599 -2837 can be heard on the BBC, Radio Canada Geoff Foisie, chief correspondent. NORTHERN FIRST Stephen McClellan, chief correspondent (programing). International, Radio Australia, All India Lucia Cobo, radio editor (East Coast). Radio and a half dozen other internation- EDITOR You reported that KCNC -TV Den- Rich Brown, Joe Flirtt, Sharon D. Moshavl, staff writers. Hollywood: 1680 North Vine Street, 90028 al broadcasters. ver set a "broadcast precedent" by pro- Phone: 213 -463 -3148 We plan to continue viding Fax: 213-463-3159 the program, not local election coverage via anoth- Steve Coe, Mike Freeman, stall writers. for some imagined audience at the White er channel on a cable system. Reed E. Bunzel, radio editor (West Coast), 408- 625 -3076 House and Capitol Hill, but because it is Let the record show that CFCF -TV Advertising Representatives one way that, as broadcasters, we can Montreal provided two hours of munici- Pattis'3M: Chicago 708-679 -1100. lax. 708- 679 -5926: Los Angeles 213 -462.2700, fax.. 213 - 463-0544; continue to fulfill our responsibility to pal election coverage on Cable 9 while Hawaii 808S45 -2700 fax: 808- 599 -5802; London 071-379 -9797, fax: 071- 379-8049. the CFCF -TV American taxpayers, among them carried regular CTV network Japan (06) 925 -4452: lax: (06) 925 -5005. the captives in the Middle East and their programing. families. Just one example: a nine -year This was on Nov. 4, two days before Broadcasting Publications Inc. old boy calls us virtually every day to KCNC -TV's broadcast.-Michael F. Don- A Times Mirror Business Publication Lawrence B. Taishoff, president. say hello to his Dad. We think that's egan, vice president TV news and public Kenneth W. Taishoff, vice president important, and we want it to continue.- affairs, CFCF -TV Montreal. Donald V. West, vice president

30 Open Mike Broadcasting Dec 10 1990 The balance of power in access is changing... i among leading

NBC TELEVISION STATIONS FOX TELEVISION STATIONS COX BROADCASTING MCA BROADCASTING CHRIS CRAFT INDUSTRIES MEREDITH CORPORATION LEE ENTERPRISES HUBBARD BROADCASTING RENAISSANCE COMMUNICATIONS TAFT BROADCASTING PULITZER BROADCASTING BOSTON CELTICS BROADCASTING VIACOM BROADCAST GROUP CHASE COMMUNICATIONS MALRITE COMMUNICATIONS SINCLAIR BROADCAST GROUP HERITAGE MEDIA PARK COMMUNICATIONS AMERICAN FAMILY BROADCAST GROUP BURNHAM BROADCASTING CLEAR CHANNEL COMMUNICATIONS ADAMS TELEVISION HR BROADCASTING FREEDOM NEWSPAPERS GUY GANNETT BROADCASTING NEWS -PRESS GAZETTE CAPITOL BROADCASTING RETLAW BROADCASTING ACKERLY COMMUNICATIONS TAK COMMUNICATIONS SMITH BROADCASTING GROUP NORTHSTAR TELEVISION GROUP RIVER CITY TELEVISION LEWIS BROADCASTING TELEVISION STATION PARTNERS DISPATCH PRINTING BAY CITY TELEVISION NORTHWEST TELEVISION

of eve i k NBC KMOV WJTV WMAQ KSTP KSFY KCTV WAFB WVIT WVUE WHOI WRAL KKTV WGRZ WZZM KRGV WBNS KXJB KSEE WHBQ WDIO WEYI KMST WSLS WHTM WAOW WTVR KVAL WILX KOAT KBAK KWCH KBCI WWLP WCHS WREX WTVH KAUZ KRNV WKOW WJET KMTV KOSA WLTZ WEVU KAMC KGAN KTVL WJCL KOLD WHLT WLTX

KTTV WOFL Independent KTVU WCGV Television WFXT WXIX WTTG WHNS WWOR KDAF WNAC WPHL WKBD WFLX WDZL KRIV WAWS KPHO WOIO KOKI WTTV WPGH WPMI KPTV KDVR WUPW WJZY KTXL KDSM KABB WBFF KVVU WGNT XETV KCIK KADY

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The face of television

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All Rghls Reserved r 1990 ELP Commumcalions. Columbia Pictures Television

A new , Ill oluuróm l'inurr.I me,iainmrrn. Inr, )TOLDAY )9II%IO

A spectrum fee commentary from Brent Weingardt, president, Comsultants Inc., Bethesda, Md.,

The OMB -inspired spectrum fee Factors to consider in setting the fees died only at the 11th hour as the might be the amount of channel and 101st Congress struggled to reach system bandwith used; whether the spec- a budget compromise. Broadcasters are trum is used on an exclusive or shared breathing a sigh of relief after spending basis; the permitted coverage area of the an inordinate amount of political capital radio service, and restrictions placed on to defeat what was nothing more than a the service that might inhibit revenue discriminatory tax dressed up like a fee. options (for example, private radio fre- Other commercial users of radio spec- quencies limited to personal, noncom- trum are amazed that they were not in- mercial communications). All spectrum cluded in the final plan at all. However, licensees would pay a fee, with perhaps proposals to charge for the radio spec- an exception for governmental use. Es- trum are sure to be raised in the next tablishing such a system through a rule - Congress. The terms of the next debate making would be extremely complex should be set now to avoid the nightmare and contentious, with the government of another gross receipts tax proposal ers of spectrum. Why? Are noncommer- choosing arbitrary values for the spec- divorced from economic reality. cial entities eligible for free access to trum. The government could collect this The OMB proposal does raise a legiti- water, electricity and land? The FCC fee on an annual basis or at the time of mate issue. Spectrum users pay nothing does not have the resources to collect a licensing or renewal. to the government for the privilege of yearly tax from all licensees, let alone Auctions. An auction allows the mar- assured access to this valuable resource. calculate the correct amount due and ad- ket to determine the value of the resource, (Broadcasters may disagree, but much judicate waivers and claims. replacing a complex administrative exer- of what is lumped under the rubric of Current processing fees. Applicants cise needed to set prices. Unlike a spec- "public service" programing is either a pay fees in rough proportion to the trum use fee, it serves not only as a reve- profit center or adds to viewer good- amount of work nue device, but will.) Yet the value of this spectrum their filings cause replaces hearings makes up the majority of the price these the FCC. Major "Proposals to and lotteries as the users receive upon the sale of their prop- groups of applicants spectrum assignment erties. Each year as Congress searches pay no fees. The charge for the radio mechanism. for new revenue sources and imposes charges are confus- spectrum are sure to Either a spectrum fees on more and more users of federal ing; the Communi- use fee or auction goods and services, this glaring disparity cations Act lists be raised in the next (or both) could becomes harder to ignore. Any revenue more than 340 dis- Congress." serve as a rationing proposal should be evaluated by some crete fees ranging mechanism for ra- simple criteria, such as the following: from $35 to dio spectrum. A re- Is there a reasonable relationship $70,000, with the FCC forced to use a cent National Telecommunications and between the amount of the property or bank in Pittsburgh to cope with hundreds Information notice of inquiry suggests service used by an entity and the amount of thousands of filings. Still, the general that spectrum apportionment should be of the charge imposed? Can potential taxpayer pays for the FCC's overhead, based upon marketplace realities. users recognize the economic cost of enforcement and rule making functions. Why should spectrum users support that resource and are they given incen- Congress would need to increase these any funding mechanism at all? What's in tives to use the resource sparingly? fees threefold just to recover the com- it for them except higher costs? Well, Are all users charged for their pro- mission's annual budget. sooner or later Congress may approve a portionate use of the resource? License transfer fee based upon hastily conceived tax disguised as a fee, Are the charges readily understand- percentage of sale price. Like the OMB probably worse than the OMB proposal. able and administratively workable? Can proposal, this is a tax, not a fee. Even Spectrum users (including broadcasters the FCC efficiently calculate and collect worse, the incidence of the tax would who desire more for ATV and DAB) the charges due? fall only on the approximately 7,000 should work with Congress to design a With these general standards in mind, communications entities that change long -term, market -based funding meth- lets see how some current and potential hands each year. How would the tax be od that fairly compensates the govern- payment methods measure up. calculated for a diversified corporation ment for private use of the spectrum, The OMB proposal. An annual fee that has only a minor subsidiary in- promotes its more efficient use and on gross revenues has no relationship to volved with communications licenses? serves as a more rational method for the spectrum used. It is a tax. Even The FCC would be consumed in audits apportioning it among ever more users. worse, the tax penalizes those spectrum and hearings. Congress must commit to looking be- users who find ways of using the spec- Spectrum use fees. Charges would yond its short-term revenue needs to a trum more efficiently. OMB originally be directly linked to the amount and type funding mechanism that provides incen- suggested charging only commercial us- of spectrum occupied by the licensee. tives for spectrum conversation.

44 tN..d.r, Nan blacklisting Dee 10 MO Widget (Incognito) Widget as an Interstellar Cop

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New York WNBC Kansas City WDAF Austin KTBC Los Angeles KCBS Charlotte WBTV Portland, ME WGME Chicago WBBM Columbus, OH WSYX Cedar Rapids KWWL Philadelphia WCAU Greenville, SC WYFF Las Vegas KTNV San Francisco KRON New Orleans WDSU Waco KWTX Boston WBZ Grand Rapids WOTV Fort Myers WINK Washington, DC WRC San Antonio KMOL Lansing WLNS Detroit WDIV Norfolk WVEC Sioux Falls KELO Dallas KDFW Birmingham WVTM Charleston, SC WCSC Houston KPRC Albuquerque KOAT Santa Barbara KCOY Atlanta WSB Dayton WDTN Lafayette, LA KLFY Tampa WTSP Albany, NY WTEN Reno KRNV Minneapolis KSTP Jacksonville WJXT Eugene KMTR Seattle KING Tulsa KOTV Amarillo KAMR Miami W P LG Flint WJ RT Corpus Christi KRIS Pittsburgh WTAE Richmond WTVR Beaumont KBMT St. Louis KTVI Knoxville WATE Terre Haute WTWO Orlando WESH Green Bay W B AY Boise KTVB Portland, OR KOIN Syracuse WSTM Columbia- Jefferson KMIZ Milwaukee WISN Rochester, NY WROC Rapid City KCLO Cincinnati WKRC Omaha WOWT Eureka KVIQ THE MAURY POVICH SHOW

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CABLE MAY GET TASTE OF COMPETITION, FCC STYLE New `effective competition' standard would make it tougher for cable systems to meet exemption from local regulation

The FCC is expected to propose a What the FCC is planning is "signifi- Ironically, many in the cable industry new "effective competition" stan- cant and meaningful," said Bob Thom- are prepared to swallow a healthy dose dard this Thursday (Dec. 13) that son, TCI vice president, government af- of reregulation through the FCC pro- could return most cable systems to the fairs, after visiting with commissioners ceeding. They believe it may take some thrall of local regulators. and other high-ranking officials last of the steam out of congressional efforts Under the proposed standard, a sys- week. However it comes down, he said, to reregulate cable to a much greater tem would be deemed to face "effective "all but a few of our cable systems will extent next year. competition" and continue to be exempt be subject to regulation." The Cable Act has for the past four from local regulation only if: "Any hope for a very, very moderate years preempted municipalities and Its franchise were served by six or regulation is rapidly diminishing," said states from regulating the basic service more nonduplicative broadcast signals Thomson. "Those who had hoped for a rates of cable systems that are subject to and its penetration rate (percentage of sweetheart deal will be disappointed." "effective competition" as defined by subscribers in the franchise) was less "Whatever they come up with is go- the FCC. The agency's original "effec- than 50 %; or ing to cover a significant majority of the tive competition" standard-three another multichannel video provid- country," said Steve Effros, president broadcast signals -put most cable sys- er-cable "overbuild," satellite broad- of the Community Antenna Television tems beyond the reach of local regula- casting or wireless cable -were avail- Association. He said the good -actor ele- tors. able to at least 50% of the homes in its ment is not a way to avoid regulation; it But the proposed new standard will, markets and serving at least 10 %, or is regulation, essentially a price cap. by most accounts, be much tougher for it passed muster as a "good actor" "The FCC is saying: 'If you don't want cable systems to meet. If adopted as by providing above-average basic ser- to play with our rate cap, you can be proposed, many, if not most, cable sys- vice at below average rates. regulated at the local level.' " tems would have to win the approval of

A STAGE SET FOR HISTORY Preparations were being made last Friday for what many say will be the largest meeting in FCC history, next Friday (Dec. 14), when the networks and Hollywood descend in force on 1919 M Street in Washington for en banc hearings on financial interest. See box, page 53.

Broadcasting Doc 10 1!!0 Tog al Nia Weak 47 local and state officials the next time While sweeping most systems into the Me.; Boise, Idaho; Columbus- Tupelo- they want to hike rates, something they fold of the regulated, the six- signall50% West Point, Miss.; Duluth, Minn.; Fair- have not had to do since 1986. element would likely exclude large ur- banks, Alaska; Meridian, Miss.; Spring- In any event, cable operators will be ban systems still in the building and field, Mo.; Traverse City, Mich., and able to hike rates at least 5% each year marketing process and still struggling to Wausau, Wis. without municipal approval. That is reach the 50% penetration mark. The More likely places to find deregulated guaranteed by the Cable Act in a provi- unregulated would include the likes of systems are Anchorage; Baltimore; Chi- sion that is rapidly growing in impor- Tele- Communications Inc.'s systems in cago; Dallas; Fresno -Visalia, Calif.; tance to the industry. Washington and Chicago; Prime Cable's Fort Wayne, Ind.; Green Bay, Wis.; The FCC is not expected to take final in Chicago, and Cablevision's in Bos- Greenville- Spartanburg- Asheville, action on the proposal until next spring, ton/Brookline, suburban Chicago, the N.C.; Houston; Las Vegas; Minneapo- and only after the cable industry has had Bronx and Brooklyn, New York. lis; Nashville; Phoenix; Salt Lake City, an opportunity to comment fully on the In looking for other cable systems that and St. Louis. Not only do the markets new standard. could escape regulation, the first place have less than 50% penetration, but they According to cable executives and to look are the 24 markets where, ac- are also served by more than six broad- commission sources, the standard's cording to Nielsen's May 1990 figures, cast signals. two "structural" elements alone cable penetration is below 50% on a Again, since the penetration figures would clearly expose to regulation marketwide basis. reflect a marketwide average, some sys- most cable systems, since most cable Nine of the 24 do not qualify for tems in six -signal -plus markets may es- systems exceed 50% penetration and deregulation because they are served by cape regulation, some not. It all depends little multichannel video competition fewer than six signals. They are Bangor, on individual penetration rates. Systems now exists anywhere. in those markets with more than 50% However, they said, the good -actor penetration, typically systems in the element could save many systems from THE FCC'S NEW DEAL suburbs, would come under regulation. the clutches of the regulators. How But those with less than 50% would FOR CABLE OPERATORS many cannot be determined until the avoid it. standard is settled. And as of last Thomson's chief worry was how the Under the FCC's new -effective week, it was still very much up in the effect competition" standard, which commission's proposal would air. capital plans. Cable is "on the is to be proposed on Thursday TCI's The FCC staff draft, which carries (Dec. 13), a cable system would brink of a second major technological the imprimatur of Chairman Alfred with plans for fiber de- be exempt from local rate regula- leap forward" Sikes, would place the "good actor" an annual capital budget tion if it meets any one of three ployment and mantle on cable systems that could Thomson said. "The conditions: of $600 million, show their basic rates and service were question is whether rate regulation will in line with those established by the Its franchise area is served by be so severe that it restricts the speed General Accounting Office's survey of six or more nonduplicative broad- with which that leap can take place," cable rates and service earlier this cast signals and its basic penetra- he said. year, or those in effect (with adjust- tion rate (the percentage of sub- Thomson said "it remains to be seen" is less ments for inflation) in December 1986, scribers in the franchise) whether a 5% pass through on TCI's the last month systems were subject to than 50 %; or basic tier will be enough to fund its local regulation. Another multichannel video capital plans. The draft envisions using the GAO or provider-cable "overbuild," di- TCI has no immediate plans to retier 1986 data until the FCC can December rect satellite broadcasting service its systems, in which nearly all broad- on establish new national norms based or wireless cable-is available to cast and cable services are on a basic tier those systems that are, according to the at least 50% of the homes in the selling in the $17 range, and subscribers structural standards, subject to "effec- market and provides service to at pay 40 cents more for ESPN, TNT, tive competition." least 10 %, or AMC and a regional sports service. TCI Concerned that the staff proposals It passes muster as a "good is testing, but has not rolled out, a might "unreasonably" influence the broadcast tier. content and size of basic cable tiers, actor" by providing its subcribers FCC Commissioner Sherrie Marshall an above -average basic service at "We don't like this penetration test," For the was floating a good -actor standard based below- average basic rates. said another cable lobbyist. "It doesn't would be as as demo- solely on not exceeding a price -per- interim, benchmarks measure competition much channel cap. based on either the 1990 average graphics," he said. For instance, MSO's Ac- city and Commissioner Ervin Duggan is insist- derived from the General with systems in both a major pre -de- ing on another condition for good -actor counting Office survey or suburbs may have more than 50% pene- status: adherence to the customer service regulation averages (December tration in the affluent suburban areas, infla- in standards issued early this year by the 1986) with an adjustment for but less than 50% the lower-income National Cable Television Association. tion. inner city area. But under the penetra- area would The idea of tying the good -actor stan- Under the 1984 Cable Act, even tion test, the more affluent while the dard to customer service was brought to cable operators in markets not be subject to rate regulation, Duggan by Continental Cablevision, the deemed to have "effective compe- inner city would not. third largest cable operator and one of a tition" may raise rates 5% each The good actor clause was seen as a handful of companies represented on the year on the service tier that in- way to prevent cable operators from re- NCTA policymaking executive commit- cludes broadcast signals. tiering. "The goal is fatter basic at a tee. reasonable price," the lobbyist said. -KU

48 Tap of the Week traadcastiy Dac 10 19!0 NEIWORKS =HEN BELTS WRH REPEATS, IN-HOUSE SHOWS To keep costs down, more reruns are appearing and fewer specials are being produced

With advertising dollars scarce, repeated just once are Against the Law, season, is the only network with fewer, the networks are doing all they Beverly Hills 90210, DEA, Babes and including two MacGyver reruns and two can to hold on to their current Get A Life. Wonder Years repeats. A year ago, ABC advertising commitments. That means CBS's repeat situation is slightly had aired 11 repeats of five programs by fewer scheduling changes, fewer cancel- worse than a year ago. So far this sea- Dec. 4, 1989. lations and fewer holiday specials. By son, the network has repeated seven pro- Other ABC repeats: America's Funni- sticking with marginal shows and keep- grams, versus five for the same period est Home Videos, America's Funniest ing schedules intact until the first quar- last season. Most notably, CBS has re- People, Full House and thirrysomething. ter, the networks hope to salvage an run one of its popular comedies, Murphy Also repeated was the theatrical ''Com- abysmal fourth -quarter scatter market. Brown, twice so far. mando," in the Sunday night movie The networks are also planning more The network has also repeated its slot. in -house productions as a means of sav- Sunday night whodunit, Murder, She Media buyers are aware that the net- ing money. NBC, for ex- works are airing repeats to ample, is working on a save money, but they show called Sunday Best, don't necessarily agree an hour -long program with the strategy. Said highlighting NBC shows Richard Kostyra, execu- on that week and provid- tive vice president, media ing a behind -the -scenes director, J. Walter look at the network. Thompson: "I can't be- None of this comes as lieve that they would im- any surprise to media buy- plement that kind of cost ers, who understand how savings which is really tight times are, and whose just cost deferral. Why not own agencies are also un- run the repeats in Decem- der financial pressure be- ber? Maybe the strategy is cause of the soft advertis- to run repeats when the ing environment. audience is strong so the What does surprise the ABC's 'Wonder Years' NBC's 'The Cosby Show' dropoff won't be that dra- industry, though, is the in- matic. If that's what they crease in the number of want to do, we're not prime time programs re- pleased; but we are work- peated so far this season: ing on a guarantee." 37, according to a Nielsen However, some media tally, up 48% from the 25 buyers are not as con- programs that were repeat- cerned with reruns and ed up to this point in the others think that the net- season a year ago. works' repeat strategy is a This season, Fox has good one. According to the most repeated prime Jon Mandel, vice presi- time programs and the dent/director, national most total repeats, as it broadcast, Grey Advertis- did last season. The net- ing, cost -per -thousands work has so far repeated CBS's 'Murphy Brown' Fox's'Simpsons' (CPM's) for the second 15 programs, including and third quarter have ris- The Simpsons, which has been repeated Wrote, twice this season. Other CBS en steadily over the last five years and four times between Sept. 17 and Dec. 4, programs repeated this season are De- are now equal or above pricing for the according to the Nielsen survey. Fox signing Women, Major Dad and the new fourth quarter. "It makes sense if that is had 24 repeats during that time, up from season comedy, Evening Shade. Also what they intended to do," he said. 18 a year ago. repeated was an encore presentation of As for the decision to go with more The Fox repeat tally is inflated some- the theatrical film, "The Big Easy," in reality programing and in -house produc- what due to production problems the the Sunday night movie slot. tions, some media buyers are concerned network had with animation houses in NBC has reprised eight shows, corn- that the short-term fix will be detrimen- the Far East that worked on The Simp- pared to five a year ago. On the net- tal to the health of the networks in the sons. New episodes weren't available work's repeat roster: Cheers, Empty long run. until a month into the new season. Nest, Golden Girls, A Different World, "What the networks have to keep in Fox has had multiple repeats of sever- Cosby, L.A. Law and Lifestories. NBC mind," said Betsy Frank, senior vice al other shows this season, including also repeated the theatrical film, "Lethal president, Saatchi & Saatchi, "is that American Chronicles, Glory Days, Weapon," in the Sunday night movie they can't just look for quick fixes, the Cops, True Colors and Parker Lewis slot. series is still the key to success." Frank Can't Lose. Programs the network has ABC, with seven repeats so far this remembers a time when the networks

Broadcasting Dec 10 1990 Top of the Week 49 NETWORKS REALIGN SCHEDULES ABC, CBS and NBC all made schedule change announce- Woodward, will make way for Sons and Daughters on ments last week with the casualties being Head of the Friday night. Dallas moves to the 9 p.m. to 10 p.m. slot, Class (ABC), Working It Out (NBC), and Over My Dead where Over My Dead Body had been scheduled, and Sons Body and Uncle Buck (CBS). and Daughters premieres on Jan. 4 in the 10 p.m. to l 1 p.m. At ABC, Head of the Class, which the network decided slot. A CBS spokeswoman said Over My Dead Body will not to give a back -end episode order, will be replaced by the definitely return to the schedule later in the season. latest Carsey -Werner series, Davis Rules, beginning Jan. 8, At NBC, Working It Out failed its one week test in the 1991. Starring Randy Quaid and Jonathan Winters, the series Wednesday 9:30 p.m. to 10 p.m. time slot, and has been focuses on Quaid as a grammar school principal. Rules has canceled. Two weeks ago, the show switched places with been given the Tuesday 8:30 p.m. to 9 p.m. time slot after The Fanelli Boys, which took over the Saturday 8:30 p.m. Who's the Boss? at 8 p.m., and as the lead -in to another to 9 p.m. time period. Working It Out dropped four share Carsey -Werner series, Roseanne. Head of the Class will points from its lead -in, while The Fanelli Boys won its time have its last broadcast in the Tuesday time slot Dec. 25, and period. The Fanelli Boys received a full nine -episode back - according to ABC, will return next spring. end order from the network; Working It Out received its CBS dumped Uncle Buck and Over My Dead Body from pink slip. its schedule last week, bringing back Guns of Paradise NBC also announced last week that will (formerly Paradise) to fill .the Friday, 8 p.m. to 9 p.m. time make its return to the network as a four -hour, two -night slot vacated by Uncle Buck and the recently canceled Bagdad movie Jan. 13 and Jan. 14. The premiere date for the series Cafe. Over My Dead Body, the light -drama starring Edward will be announced shortly.

were "looking down their noses" at in- dependent stations and Fox affiliates for FIRST RUN: LACKLUSTER NOVEMBER airing shows similar to CBS's Top Cops and Rescue 911 and the NBC News spe- While the networks endured the the week ended Nov. 11. Toon averaged cial Houston Homicide. worst -ever November sweeps a 4.7 rating for three of the four weeks No one in the agency business denies in terms of viewership, it and a 4.4 during the other. Spin's rating that reality shows and in -house efforts wasn't exactly a stellar month for first - ranged from a 4.2 to a 4.5 the weeks it are very efficient from a production run syndication either. In fact, all but finished behind Toon, and averaged a standpoint. It's what will happen with two new adult first -mn strips fell out of 5.0 the week it beat Toon. network product down the road that has the top -50 programs, according to the Among new weekly cartoons, media buyers concerned. Said Kostyra: Nielsen Syndication Service ranking re- Turner's Captain Planet ranked in the "In the long run, it waters down the ports from Oct. 22 to Nov. 18. top 20 three of the four weeks and 21st product.... It's their ship and they can Highest ranked new adult first -run the fourth, with a ratings average that steer it where they want, but down the strip was Buena Vista's game show ranged from a 4.5 to a 5.3. Widget, from road they will suddenly find the attitude Challengers. The first week of the Zodiac Entertainment, was the second towards the network by the viewer has sweep, it ranked 33 with a 3.5 rating. highest new weekly cartoon, with an been diluted to the point where cable and By week four, it tied for 37th with a 3.1. average weekly rating ranging from 1.9 syndication are of equal value to the The only other new adult strip consis- to 2.3. Four other new game strips, two advertiser." tently ranked in the top 50 during the of which have already been canceled By keeping the schedules pretty much sweep was 's Personal- (Quiz Kids Challenge and Tic Tac intact until the first quarter, the networks ities. The first week of the sweep the Dough), were ranked in the mid -70's or are gambling that the advertising envi- show finished 45th with a 2.4 rating. In below. Trump Card's highest ranking ronment will improve. The networks can week four the show was 47th with a 2.5. was 73, with a 1.6 rating. Joker's Wild's also use first- quarter inventory for make The picture was little brighter for new highest ranking was 77, with a 1.6. goods, which they appear to be reluctant children's strips and weekly first -run King World's new reality strip, In- to do now. programs. Viacom's Super Force was stant Recall, had its highest ranking, For example, next month ABC will the top -ranked new weekly program, according to the NSS reports for the drop Head of the Class for the new finishing in the top 20 throughout the week ended Nov. 18, when it was 53rd, Carsey- Werner -produced show, Davis sweep and within the top 15 for three with an average 2.2 rating. The best Rules. Also, Cop Rock will be replaced weeks. The show's rating ranged be- outing for Memories: Then and Now, the by Equal Justice, which was a mid-sea- tween a 5.2 and a 4.7. new weekly nostalgia magazine from son replacement. last year. The weekend version of A Current LBS, was the week of Nov. 11, when it One network source said that the net- Affair was the second highest -rated new finished 39th with an average 3.1. works are "doing everything you would weekly throughout the month, and grew Among returning shows, King expect them to do," adding that "our from a first week ranking of 31st with a World's Wheel of Fortune and Jeopardy costs do not rise and contract due to the 3.6 rating, to a fourth -week ranking of took the top two slots all four weeks. sales market. When scatter was raging, 20th with a 4.6. Paramount's weekly Star Trek was third the trick was to risk temptation to spend Among new cartoon strips, the NSS throughout, while KWP's Oprah Win- to that level. When it is soft, you want to reports showed Warner Bros.' new Tiny frey Show finished fourth. The Cosby be in a position where you are pretty Toon Adventures to be the best perform- Show, Entertainment Tonight and A lean. We don't want to break bones as er three of four weeks, followed by Current Affair flip -flopped in the next opposed to trimming fat." -is,ssr BVT's new Tale Spin. Spin was first for three slots. -snt i0 Top d the Week Broadcasting Dec 10 1990 PRODUCERS WAIT FOR NETWORK SHOES TO DROP Word is expected shortly on fate of many first -year shows as back -end orders are given

Tis the season to get canceled. Such is the sentiment surrounding many of the new fall series waiting to find out whether they will receive back - end orders from the networks. All of the networks have given back -end orders to most of their new shows, but each- with the exception of ABC-have at least a couple first -year series that will get the word this week or next. At NBC, both Ferris Bueller (Para- mount) and Parenthood (Imagine Enter- tainment TV) are awaiting word as to whether they will continue in produc- tion. If not, they will join Hull High and ABC's 'Married People' returns CBS's 'Evening Fox's 'Against the Working It Out (see box, page 50), two Shade' returns Law' awaits word shows already canceled. A spokeswom- an for Ferris Bueller said they would know by Dec. 15 whether their option had been picked up. NBC has already given back -end or- ders to Fresh Prince of Bel Air, Fanelli Boys, Law & Order and American Dreamer, with the last receiving a four- episode order rather than one for the full nine. Lifestories, which NBC has decid- ed will be used as a monthly special, is also awaiting word about additional epi- sodes, although more scripts have been ordered. Of the new shows at CBS, only NBC's 'Parenthood' awaits word ABC's 'Cop Rock' canceled WIOU is in the dark as to its future. GTG, which produces the show, has additional episodes ordered are: Babes all of its new series with the exception of been waiting for more than a week to get (four ordered), Beverly Hills 90210 Cop Rock, which was canceled. The list the yeah or nay. First -year series already (five), Parker Lewis Can't Lose (nine), of rookie series that will continue pro- getting the green -light from CBS in- Get A Life (nine) and True Colors duction: America's Funniest People, clude: Evening Shade, The Flash, Fam- (nine). Married People, Gabriel's Fire and Go- ily Man and The Trials of Rosie O'Neil ABC has given back -end orders to ing Places. -5c and Lenny, which got five- and three - episode orders, respectively, rather than the typical nine -episode renewal. Uncle Buck, which received a full 22- episode ABC GETS PAN AM GO -AHEAD order in the fall from CBS, has been put on hiatus and may return in the spring, Following months of legal tangles, Capital Cities /ABC has reached a settle- and Over My Dead Body has also been ment with the United States Treasury Department allowing the network and put on hiatas and according to a CBS Turner Broadcasting System to televise the 1991 Pan American Games next spokes woman, that show too will return summer from Cuba. Terms of the agreement were not disclosed, but the deal in the spring. If the show receives a reportedly calls for ABC and Turner to limit spending on the equipment to definite death notice, it will join approximately $1.2 million and number of staffers scheduled to make the trip E.A.R.T.H. Force and The Hogan Fam- to 330. Meanwhile, Cuba is expected to forgo any rights payment. The ily (new to the CBS schedule this year), Treasury Department had earlier refused to license the broadcast of the games two other new shows that have been because $6.5 million of the $8.5 million ABC agreed to pay in rights fees canceled. would go to Communist -controlled Cuba. ABC failed in its repeated attempts Fox has the most series outstanding, to have the decision overturned by the courts, which labeled the proposed deal four. Against the Law (MGM/UA), as a violation of the Trading With the Enemy Act. American Chronicles (Worldvision The 1991 Pan Am Games will represent the first time in the 11 -year history Lynch -Frost Productions), Good Grief of the games that the competition will be held in a country without diplomatic (20th Television) and D.E.A. (Lorimar relations with the U.S. The games, representing 29 nations of North, South Television) are all waiting to find out if and Central America, are scheduled for Aug. 2 -18, 1991. ABC will air close they have produced their last episode. to 30 weekend hours; Turner's TNT will handle weekdays on the cable side. Fox shows that have already gotten

Broadcasting Ost 10 1990 Top of the Weak 51 CBS NEWS EXPECTED TO CUT 'AMERICA TONIGHT' Likely loss of show should not result in staff cuts; move will make room for original action -adventure dramas in same time slot

BS News, in an environment of been scaling back as a result of multi- And despite cutbacks, CBS News cutbacks at the division, is ex- million dollar coverage of the Persian continues to develop such projects as c pected to lose America Tonight Gulf crisis and a softening marketplace. Who's Side Are You On ?, produced by next month as the network makes room CBS News in recent weeks has closed Andrew Heyward, which will look at for original new action -adventure dra- its Chicago and Denver bureaus, as ex- several sides of a controversial issue. mas in the late -night slot. pected (BROADCASTING, Nov. 19). Chi- Also, the network last week devoted its But the likely loss of America Tonight cago dropped five staffers and 10 union weekly 48 Hours to a pair of half-hour should not result in any additional staff technicians were moved to O &O WBBM- courtroom stories, designed as a possi- cutbacks, according to Lane Vernados, TV there, where the division plans to ble recurring segment on the prime time executive producer of the show. He said maintain one correspondent and one pro- news show or as a potential standalone the program's staff of 30 would likely ducer at an as- yet -undetermined loca- half-hour series. - IB return to the CBS units from which they tion. Denver lost one producer and a originally came. "It's not impossible to correspondent will work from home. believe one or two secretarial or produc- CBS affiliates, still smarting from the tion assistant level positions could be network's announcement to cut compen- lost," he said.' sation, appear to be accepting the news TISCH EXPLAINS The apparent job security among cutbacks as a sign of the times. "It is America Tonight staffers should be a regrettable, but news has to answer to PAYMENT CUTS welcome assurance from CBS News the economics of the times like every- management, which is said to be elimi- body else," said E. Berry Smith, chair- The war-so far mostly words -be- nating up to 50 jobs by year-end. CBS man of the CBS affiliate board, a senti- tween CBS and its affiliates, has News and rival news divisions have ment echoed by several Other affiliates. continued since the network an- nounced a 20% across- the -board cut in the cash compensation paid to affiliates RADIO WEEKLY REACH ON AM -FM STATIONS (BROADCASTING, Nov. 26). CBS last Monday- Sunday, 24 -hour day week sent a seven -page letter under the signature of President and Chief Execu- Persons Adults Men Women Teens tive Officer Laurence Tisch that restated 12+ 18+ 18+ 18-24 25-54 55 18+ 18-24 25-54 55+ 12-17 the reasons for the reduction- partially Both AM and FM 32% 34% 36% 25% 40% 35% 31% 18% 32% 35% 16% offset by giving affiliates incremental ad AM 10% 11% 11% 2% 6% 26% 12% 1% 6% 27°/o 2% inventory of roughly six -and -a -half min- FM 54% 51% 49% 72% 52% 29% 53°/o 79°/o 59% 28% 81% utes per week. The letter said: "With each 2% Do not listen 4% 4% 4% 1% 2% 10% 4% 2% 10% 1% passing week, network advertising has Sourer. RAUAR 42, Volume /, Full /990. Copyright Statistic-al Research ¿ne. been weaker and our financial situation has worsened." It blamed much of the "flattened" three- network revenue picture Radio continues to be the medium of choice, according to just -released on cable and Fox. Tisch added that CBS numbers in the fall 1990 RADAR report. Approximately 96% of persons aged cut its 1991 budget by "another $80 mil- 12 and older listen to or hear radio during the course of a week. On a projected lion from our own operations." basis, the figure translates into almost 194 million people. In addition, the For its part, the CBS affiliate board report finds that more than 156 million people, or 77% of the population, are has asked its counsel to examine wheth- reached by stations associated with networks that are measured by RADAR. er a more aggressive posture vis -a -vis In an average quarter hour throughout a week, almost 24 million persons listen the network would put it in conflict with to the radio. antitrust law, and whether it might be Other radio usage patterns posted in RADAR include listening to FM versus possible to get a "limited exemption" AM stations. The numbers show that FM radio maintained its 77% share of from that law. Affiliate Board Chairman persons aged 12 and older (a percentage first achieved in 1989). Total reach E. Berry Smith said the purpose of an per band varies by age. Teen -agers prefer FM overwhelmingly over AM, 81% exemption would be to allow the board listen solely to FM. Only 28% of persons aged 55 and over listen to FM. "to say something or to encourage our The current RADAR results reflect radio usage during the measurement group to do something. It might make year of November 1989 through October 1990. Estimates apply to persons 12 our relationship [with CBS] a little more years of age and older, Monday- Sunday, total day. The RADAR network even- keeled." Smith said he believed audience reports are based on station clearances of programs and commercials such an exemption would require con- and are scheduled for release in February, 1991. The 1990 RADAR studies gressional action. are jointly sponsored by ABC, CBS, National Black Network, Sheridan The board and CBS will meet again in Broadcasting, Unistar, Westwood One Radio Networks, advertisers and agen- January at a business meeting in Los cies. Angeles that has replaced a longer meet- ing previously planned for Hawaii.

54 Tap of the Week Broadcasting Dec 10 1990 BROADCASTING, HOLLYWOOD LUMINARIES MAKE UP FIN -SYN ROSTER

Rarely, if ever, have so many er, Warner; Jeff Sagansky, CBS. prominent members of the The Syndication Business- broadcasting industry and the Hol- Ralph Baruch, Program Producers lywood programing community and Distributors Committee; Al De- gathered for a formal hearing at the Vaney (on behalf of INTV); Mi- FCC as will this Friday (Dec. 14). chael Fisher (on behalf Fox affiliates But the draw is a big one: the fu- association; Ethan Podell, Orbis ture of the financial interest and Productions, and Stephen Weis - syndication rules and the hundreds wasser, ABC. of millions of dollars that flow Rosa Prescott, staff assistant to the FCC's managing Diversity and Creative Flexibil- director, and Dan Oliver, head of audio /visual, ready from the syndication of off -net- the 8th floor conference room for fin -syn. ity- Thomas Carter, Justice Produc- work programs. tions; Henry Geller, Action for Chil- The FCC scheduled the hearing as part of its review of the dren's Television; Harry Pappas, Pappas Telecasting Cos.; rules, which effectively prohibit the networks from engaging Marian Rees, Marian Rees Associates, Andrew Schwartzman, in program financing and syndication. Media Access Project, and Brandon Stoddard, ABC. The panels: Economics of the Financial Interest and Syndication Strategic Implications of Retaining or Modifying Rules-William Kerr (on behalf of INTV); Harry Shooshan Rules-Daniel Burke, ABC; Mel Harris, Paramount; Barry (on behalf of Fox); Lawrence Summers (on behalf of NBC, Diller, Fox; Richard Frank, Disney; Bob Daly, Warner; CBS and ABC), and Frederick Warren -Boulton (on behalf of Laurence Tisch, CBS, and Robert Wright,. NBC. the Coalition to Preserve FISR). International Trade Implications -William Brock (on The FCC had also hoped to have a panel of officials of behalf of CBS), Leonard Hill, Leonard Hill Productions; other government agencies that have commented in the fin - Clyde Prestowitz (on behalf of NBC), and Jack Valenti, syn proceeding, but the officials -Janet Steiger, chairman, Motion Picture Association of America. Federal Trade Commission; James Rill, assistant attorney The Negotiating Process -John Agoglia, NBC; Stephen general, antitrust, and Janice Obuchowski, head of the Na- Cannell, Stephen J. Cannell Prods.; Robert Iger, ABC; Jerry tional Telecommunications and Information Administra- Leider, Caucus of Writers, Producers & Directors; Barry Mey- tion -have reportedly declined invitations to appear. -mi

CABLE, TELCOS, TOP MARKEY'S AGENDA FOR NEXT YEAR

assage of a comprehensive cable late cable next year, Markey later told The subcommittee chairman also ex- regulation bill in the 102nd Con- reporters that he "looked forward" to pressed his disappointment with the ad- gress is House Telecommunica- working with the cable industry and re- ministration and its "last minute" ob- tions Subcommittee Chairman Ed Mar- mains "optimistic" that a bill will move jections to the cable bill. "This time it key's (D- Mass.) top priority. The through the subcommittee. He said the would be far more constructive for the subcommittee chairman also plans to de- measure may not be identical to the one executive branch to play a positive role velop separate legislation that would ad- adopted this year; he firmly believes from the start." At the same time, how- dress the issue of permitting telephone members are committed to developing ever, he is "very" satisfied with his companies to offer video services. new cable policy. relationship with FCC Chairman Al Markey told attendees at a conference Concurrent with that activity, Markey Sikes. sponsored last week by the Federal said he would work with subcommittee In addition to cable and telephone pol- Communications Bar Association and member Rick Boucher (D -Va.) on a icy, Markey feels it is imperative that Practicing Law Institute that the defeat telco entry bill. (Boucher has been a the House again approves legislation of cable legislation in the Senate this leading proponent of letting the phone that would reallocate government spec- year left millions of cable subscribers companies offer video services.) The trum for use by emerging technologies without adequate protection against a lawmaker did not, however, reveal his such as high definition television. "We "handful of unscrupulous cable provid- view on the matter. And when asked plan to move swiftly on it," said Mar- ers who abuse their monopoly status to why the issue would be handled apart key. "This legislation is vital to the rip off consumers." He is determined to from consideration of cable policy, Mar- long -term prospects for innovation and rectify that situation. key said that "ultimately" the two is- growth." The subcommittee chairman said he is sues might be "harmonized" but he felt Next year, Markey told the confer- "confident" that a cable measure will they should move the cable bill as quick- ence, the subcommittee will also investi- become law and that the measure which ly as possible and not wait until complet- gate abuses in the interstate 900 services unanimously passed the subcommittee ing action on telco entry. industry. And later, in responding to this year will serve as a "solid base Furthermore, he said the subcommit- questions from reporters, Markey said line" for the development of next year's tee would look at lifting the restrictions he thought there would also be consider- legislation. on the Bell operating companies that able discussion concerning the public re- Despite the cable industry's decision prevent them from manufacturing equip- sponsibilities of the telephone, cable and to fight congressional efforts to reregu- ment and offering information services. broadcast industries. aai

Iroadtasting Dec 10 1990 Top of the Week 53 LANDMARK COMMUNICATIONS BUYING SNN

Mizlou Communications Co. has ment in SNN once Landmark takes con- price reported now may be based on the reached a preliminary agree- trol. subscriber count SNN claims to have ment to sell its struggling Mizlou is trying to gain an extension and that the final price could likely come Sports News Network (SNN) and related on a $5.56 million principle payment it down once due diligence on the sub- assets to Landmark Communications failed to make by the Nov. 30 deadline. scriber base has been completed. Inc., owner of The Weather Channel, The agreement, still subject to board ap- An observer predicts that Landmark broadcast stations and newspapers. proval by both Mizlou and Landmark, will get rid of almost all non -production The deal calls for an initial cash pay- calls for the initial purchase price to be expenses and staff, and combine general ment of $7 million and payments of $1.5 used to pay accrued liabilities and out- administrative functions such as affiliate million every year for five years. Land- standing debt. If the deal goes through, relations, marketing and sales, with that mark may have to pay contingent pay- Landmark will also lend SNN $1.5 mil- of The Weather Channel, which will ments later on, up to $25 million, de- lion to fund operating expenses pending help Landmark cut about 50% of SNN's pending on SNN's 1995 revenue. the closing. operating costs. -81161 Landmark will also assume SNN's stu- Just what Landmark is getting for its dio equipment leases, transponder leases money remains to be seen. SNN said it and certain other unspecified obliga- has master carriage deals with Continen- ORION, SAMSUNG: tions, but not real estate leases. A source tal, ATC, Warner, Paragon, Columbia, said Landmark might move the service, Cablevision Industries, TeleCable, Unit- NO DEAL YET now based in New Jersey, to Atlanta, ed Artists, Adelphia, Cablevision Sys- is based. In tems, Media General and Prime Cable in where The Weather Channel Orion Pictures Corp. declined to from Las Vegas, its count October, Mizlou moved SNN but exact subscriber comment on a Dec. 6 Los Ange- Washington to New Jersey. is a subject of dispute. Although SNN les Times story that said the stu- In a release, MSO TeleCable, a for- has in the past claimed six million sub- dio, or part of it, may be acquired by mer Landmark subsidiary which has scribers it 10 and has said will have Korean consumer electronics group, been spun off, was listed as a purchaser million by February 1991, other sources Samsung, for $300 million, or $15 per of SNN as well. But a source said that said that the network only has 2.6 mil- share. A Samsung spokesperson said of TeleCable, which has been instrumental lion (BROADCASTING, subscribers Nov. the report: "It's news to us." in putting together the deal, and will 12). On the news of a possible sale, Orion continue to be involved until it closes, A source questioned the wisdom of jumped 17% from $13 to $15.25. no longer plans to have an equity stake Landmark paying $14.5 million for 2.6 stock However, with neither company giving in the channel, and will have no involve- million subscribers, but noted that the any indication that the Times article was accurate, the stock fell last Friday, clos- BROCKMAN OUT AT ABC ing at $13.75. The Times article, which did not iden- Nineteen months after he took over half of the split tify its sources, said Samsung "ap- ABC Entertainment division, overseeing non -prime proached" Orion through the law firm, time dayparts, Michael Brockman, president, daytime, Bloom, Dekom, & Hergott. Peter De- children's and late night entertainment, is leaving the kom, partner, told BROADCASTING he network and no replacement has been named. Citing had never been contacted by Samsung. "philosophical differences" with "upper manage- If Orion is sold, it would probably ment" over the development of the various dayparts, come as no surprise to Hollywood and Brockman said "if we didn't see eye to eye on how Wall Street. There have been off and on things were developing, then there was no sense in rumors that majority shareholder John continuing." Kluge has been looking to unload his As president of the non -prime time dayparts, Brock- 70% stake in the studio and last month man reported directly to John Sias, president, ABC Orion retained Salomon Brothers to find Television Network Group, as did , president, ABC Entertainment. some equity for its worsening balance Saying his departure was "not a hostile or difficult situation," Brockman did sheet and heavy debt load. The company say a lack of support was one of the reasons. "All the networks are experiencing has $265 million in subordinated debt difficulty with the fragmentation of their audiences and it requires some different and has borrowed $217 million of its thinking on how to deal with it. It's important that at a network you have support $300 million credit agreement with its from all arms of the network in order to be successful," he said. lenders-$50 million of which is due Brockman's tenure was most felt in late -night where he was responsible for next summer. Also, next July is the reset bringing Into the Night with Rick Dees onto the schedule following . date on Orion's $199.5 million in senior The show has averaged 1.7 rating and 9 share, but was recently renewed through subordinated reset notes due in 1998. April. According to Orion's 1990 annual re- Late night is not the only area where ABC has been having problems. Going port, the interest on the reset notes is into the season, ABC was the ratings winner on Saturday for two years running, payable semi-annually at 12.5% through however within the past month CBS has closed the gap in season -to -date ratings July 15, 1991, when the rate will be and has won the past several weeks. reset to no less than 12.75% or no more than 15.75%. -.

54 rap of lIie week Broadcasting Dee 10 1990 After 24 years of intense research, we now have conclusive evidence that class does not go out of style. PROGRAIIING

INTV: CALIFORNIA, HERE THEY COME (JUST NOT AS MANY) Syndicator pull -outs and economic downturn contribute to smaller INTV convention in Los Angeles; organizers say show is "here to stay"

Ourinous signals of a worsening economy and the decision by 18 INDIPINDTMT THEYIS10N- companies not to return to screen BEUEPRINI MO A NEW VIDEO AR new product has Association of Indepen- INTV 18th Annual Convention dent Television Stations executives ac- January 3-5, 1991 knowledging that next month's (Jan. 3- Los Angeles, CA 5, 1991) INTV convention in Los Angeles will see reduced registration and syndicator participation. However, John Serrao, chairman of INTV and general manager of WATL(TV) Atlanta, says that despite "trade publications tak- ing pot shots" at INTV, the lobbying organization's continued survival is analogous to "the little train that could." Survival has been a key word for INTV executives who, like INTV Presi- dent Jim Hedlund, consider the conven- tion an ancillary revenue source as dis- tinguished from the NATPE program conference (Jan. 14 -18 in New Orleans), which is the primary revenue source for the trade association. "We are not going to run a conven- tion that loses money. If it did, we would have stopped a long time ago," Hedlund said. "Approximately 17 %- 18% of our operating budget comes from the [INTV] convention.... We cer- tainly place importance on the conven- tion, but anyone who knows INTV knows we are more effective in Con- gress and the FCC than possibly any other trade association in the country." Century Plaza: INNS California home While NATPE has so far reserved booth space for 288 companies, as esti- though we have less nondistributor par- Multimedia Entertainment, Samuel mated by Phil Corvo, NATPE's presi- ticipants, the core syndicated suppliers Goldwyn Television and Western Inter- dent and CEO, INTV, at latest count, will be at the convention and eager to national Syndication have little or no has 35 companies screening their prod- court new business." In terms of regis- new fall 1991 programs to sell. Notable uct (compared with 53 last year). It tration, Hedlund estimated that 800 -900 for their absence, however, are Orbis should be noted, however, that INTV executives have pre- registered for the Communications (which has mounted has traditionally offered two floors of INTV convention and he is "aiming" midseason 1990 -91 sales of The screening suites at Century Plaza Hotel for up to 200 additional on -site regis- $100,000 ) and Orion Televi- as an informal boutique setting for inde- trants. Hedlund put last year's atten- sion (which is selling The Chuck Woo - pendent station executives. dance at about 1,100 people. lery Show for 1991 -92, but is believed to "The convention will be smaller, but Among those 18 companies not rent- already have nearly 50% of the U.S. that is primarily due to the economy," ing suites at INTV, MGM/UA Commu- sold). said Serrao. "The convention will be nications has been effectively dissolved According to a source from one of the happening, whether there is 200 or by new MGM -Pathe owner Giancarlo studios deciding against presenting its 2,000 people, we're here to stay. Inde- Parretti; Guber- Peters Television folded wares, the cost of screening at INTV aver- pendent stations account for 70% of the into Sony -owned Columbia Pictures ages $10,000; approximately $1,000 per buying power in syndication, and al- Television; and Fries Entertainment, room, a fee of $6,000 to INTV for screen-

56 hagrataLg Broadcasting Dec 10 1990 Phil Donahue's ratings Source: Nielsen ROSI' Nov.. Feb.. Many 1971 -1090. and Joan Rivers, his have been steadily ratings continue to grow,

climbing for the past 241 6% reaching an impressive years. Even with 7%. Which proves once competition over the past again that people still

L live years from Oprah appreciate class and Winfrey, Geraldo Rivera, professionalism.

MULTIMEDIA ENTERTAINMENT 1990 MuinmeOun Enlenainment Inc ALI Rpnts Reservan ing privileges and at least $3,000 to fly in sales people and other presentation materi- ITC X'S OUT 'TIC TAC DOUGH' al. "There was no business at INTV last year, unless you had kids animation to `Challengers' also pulled from WLS -TV Chicago sell," said the source. "I think most dis- tributors are saying, 'Lets cut our bottom line expenses to a minimum." ITC Domestic Television notified its woman also said she did not know of Certainly, Paramount Domestic Tele- 70 -plus client stations last week that any other Chicago stations that were be- vision's decision not to screen new pro- it is discontinuing distribution of Tic ing pitched to pick up the game show. grams came as the most publicized blow Tac Dough effective March 8, marking The wts -Tv loss comes on the heels to INTV's convention (BROADCASTING, the first of five struggling rookie game of speculation that WNBC -TV New York Sept. 3), but again it should be noted show strips to officially get the ax. will remove Challengers from its covet- that the studio's sole new product for fall Meanwhile, additional post-November ed 7:30 p.m. (ET) access slot [several 1991, The Maury Povich Show, is "a sweeps programing moves hit another of sources indicated WNBC-TV Program Di- whisker within 70% national coverage," those game shows, Buena Vista Televi- rector Judy Girard is being courted by according to Paramount President Lucie sion's The Challengers, which at the distributors who already have programs Salhany. Paramount, which last year beginning of the season had laid claim to in Siberian morning slots on the sta- was the focus of competing exhibitors' what may have indeed been the strongest tion-namely Orbis Communications ire for taking conventiongoers off -site lineup of early fringe and access station with Joker's Wild (3:30 a.m.) and King during screening hours to watch an Ar- clearances. World's Instant Recall (4 a.m.)]. senio Hall Show taping at its studio, will A spokeswoman for wLS-Tv Chicago Orbis, additionally, may also be still maintain a significant sales presence confirmed that the ABC O &O, as antici- pitching WNBC -TV on filling the access at INTV, and is said to be underwriting pated following the sweeps, pulled slot with The $100,000 Pyramid, its new a $35,000 opening day luncheon. BVT's Challengers from its 3 p.m. targeted January 1991 companion piece One other syndicator who held an off - (central time) slot and has replaced it to Joker' s Wild, but a New York station site screening, Buena Vista Television, with King World Productions' Inside source said that the NBC O &O is "ex- had been rumored not be returning to Edition, effective last Monday (Dec. 3). tremely reticent" about even consider- this year's convention, but has commit- While saying she was unaware of the ing another game show as a lead -in to its ted to three screening suites. -1s WLS -TV defection, a Buena Vista spokes- prime time.

It's a fact. Three's Company' is one of only two For each new generation of kids, every episode to remain in the top ten among syndicated is first run. sitcoms for 28 consecutive sweeps. For millions of adults, it's still their all -time favorite How does it do it? Simple. Every season, the program. Three's Company audience re- generates itself! And for stations across the country it's 222 half For millions and millions of teenagers, it's "this hours of pure, audience -grabbing laughter! season's" newest hit. Television Program Enterprises (TPE) is also said to be wooing WNBC -TV to GAME SHOWS LOOKING FOR CLEARANCES upgrade Preview: First Look at the New from its current 9 a.m. weekday slots. he three companies with midseason game shows are struggling for station (In fact, TPE executives met with NBC clearances, As of last week, only Orbis was in a position to cite clear- station group head Al Jerome last week, ances -three stations -for its new version of Pyramid. Tom Byrnes, president although no details of meeting were of Innoventures Television Distribution, which is trying to launch the new forthcoming.) Girard was unavailable Critical Decisions, declined to reveal any clearances. Both Byrnes and Orbis president Robert Turner acknowledged that the going is tough because of the economic downturn. "It's just awful," said Byrnes. "We've passed on a number of deals for time periods we felt wouldn't give acceptable exposure to "Tic Tac' simply our program." Byrnes said the company is considering switching the terms for was unable to meet Critical Decisions from cash and barter to all barter. "Even established syndicators are being asked for reductions in license fees," he said. "We preseason always have the option of pushing the launch date back a few weeks" into expectations." February and after NATPE. "We expect to do a lot of business at the show," he said. Meanwhile, Orbis confirms that Pyramid has been picked up by WRC- ado Coóesy ITC Tv Washington, KMOV -TV St. Louis, and WVIT -TV Hartford, Conn. "In accepted deals, right now, we probably have 20% of the country," said Orbis' Turner. "I predict we'll have close to 70% by launch [Jan. 7, 1991]. Orbis' for comment, but the Buena Vista strategy is to pair Pyramid in game blocks where shows are failing, such as Tic Tac Dough, now officially canceled, and four other new game shows spokeswoman reiterated that WNBC -TV has committed to carrying Challengers launched this season, including Orbis' own Joker's Wild. The strategy is to at least until the beginning of January. bolster Joker where possible, said Turner. "Of all the ugly dogs unleashed Beset by an abundance of tiered deals this season in syndication, we think Joker's was one of the least ugly," said promising little better than late night and Turner. Officials of Frank Firestone, the company trying to launch Name That early morning clearances, Tic Tac Tune, were busy at deadline jetting around the country in search of station Dough averaged a 1.2 season -to -date clearances. other reason.

AVAILABLE FROM THREE'S COMPANY DON TAFFNER'S First it started a trend. Now it sets records.

FROM DLT-WHERE THE LAUGHS LAST. ENTERTAINMENT LTD. (212) 245 -4680 (708) 986-0200 (213) 937 -1144

Source: Nielsen Cossandrn Ranking Reports, Nov. 1982.July 1989. 0 1990 DLT Entertainment, Ltd. All rights reserved. (makegoods) on other scatter buys, or SHE WOLF, YES, LONDON, NO outright partial refunds. (ITC officials were not available for comment). The CA Television has filed a multi -million dollar lawsuit against HTV source emphasized that his loss estimate M International, London, former MCA co- venture partner in the first -mn is deliberately vague, but probably ap- series She Wolf of London. Last month, HTV International, production arm of plies to all five of the first -run game HTV, a regional television franchise holder in England, withdrew from the shows. series, claiming its violent content was unacceptable for airing there. But Among other first -run game show sources at MCA, which is suing for breach of contract, said HTV knew what it strips, Guber -Peters Television's Quiz was getting into. "They read the scripts and saw the rough cuts," said one Kids Challenge is still being carried by MCA source. The MCA official suggested that HTV's pullout was motivated stations but production has been on "in- by extreme pressure from British regulators on British TV franchise holders to definite" hiatus for the last seven curb sex and violence. British TV is going through a major shakeup, with all weeks. Guber- Peters was absorbed by franchises now up for auction. Thirteen episodes of She Wolf have been Columbia Pictures Television (both produced, and another seven are scheduled to be produced this season. MCA owned by Sony Corp.) less than a month said it would transfer production of the series to Los Angeles. At deadline, ago, and CPT officials continue to de- HTV officials could not be reached for comment. cline comment on Quiz Kid's assumed demise. Although Warner Bros. Domestic (NTI) rating (period ending Nov. 18). clearance agreements after 26 weeks Television officials have expressed their Ritch Colbert, senior executive vice (March 8). continued commitment to Trump Card president, ITC, in a statement, said that One independent studio source who (1.6 STD rating), possible near- future Tic Tac, which was produced by Barry wished to remain nameless estimated downgrades or shelvings by client sta- & Enright Productions, faced an uphill that ITC may have lost from $2 million tions could further threaten its survival. battle and "simply was unable to meet to $5 million from the production and And Orbis Communications, which has preseason expectations." ITC, which distribution of Tic Tac, most notably in a full season of Joker's Wild episodes in initially signed approximately 80 sta- the area of upfront national advertising the can, says it is going forward with tions (representing 80% of U.S.) to 52- buys where underperforming the guaran- that show next season, along with the week contracts, will instead terminate teed rating translates into offering credit revival of The $100,000 Pyramid. -IIF

Why take a chance when you can take Too young adults, and an unusually large share of men, Close For Comfort? This superbly produced making it an ideal player for early or late fringe. ensemble comedy, starring Ted Knight and Nancy Too Close For Comfort: great programming Dussault still delivers solid ratings wherever it's flexibility, perfect demos, and the durability that programmed. comes with outstanding production values! Year after year, it attracts large numbers of FOX TAKES LOW 'CLUB' IN DEVELOPMENT A new weekly music show is being developed and proposed for syndication SWEEPS PROFILE PI in the fall of 1991 called Club America. If the show goes forward it will be distributed by LBS Communications. In showing slight gains this past No- A pilot for the show was produced at the Universal studio in Orlando, Fla., vember compared to last year's No- with Los Angeles disk jockey Shadoe Stevens serving as host. The one -hour vember sweeps performance, Fox show will feature two top -40 musical acts per program, as well a regular once again relied almost exclusively on troupe of dancers. "These are big glitzy production numbers," said Al Korn, its regular series programing. Although a former RKO programing executive, and one of the producer -partners of the big three networks -despite a trend Club America. "You can't get away with a cheap look anymore." cutting back on the amount of specialty - The studio set will have the look of a dance club. Partnered with Korn in the type programing during sweeps project are Nat Leipziger, a former executive with American Film Technol- months-continue to schedule their tra- ogies (and before that, ITC Entertainment), and Jim Miller, former director of ditional Bob Hope specials, Night of 100 marketing and promotion at WGRC -TV Rochester, N.Y. Stars and blockbuster multi -night mov- ies, Fox has put its emphasis on main- taining continuity for its regularly sched- major concert rather than airing Against into the hour show) on Nov. 18, the uled series fare. The strategy is getting the Law. Or, if on Sunday night they debut of Working Trash, Fox's first mixed reviews from advertisers and af- had scheduled a special after Married - made -for -television movie specifically filiates. ...With Children instead of Good Grief for the Monday Fox Night at the Movies "Fox would have been better off if and Comic Strip Live, that would have and four theme shows of America's they had put on some specials in time been beneficial to Fox, their affiliates Most Wanted. periods where series are underperform- and to advertisers," he said. "I think they have a philosophy that is ing," said Paul Schulman, president, The extent of Fox's specialty pro- earmarked for building their series pro- Paul Schulman Co. "For instance, if on graming during November consisted of a graming and interrupting that for spe- Friday night they had followed Ameri- repeat broadcast of The World's Great- cials is not in their best interest," said ca's Most Wanted with a broadcast of a est Stunts (with one new stunt inserted Marc Goldstein, senior vice president, omfort Zone.

A V A I L A B L E F R O M TOO CLOSE FOR COMFORT DON TAFFN ER'S There's safety in winning numbers.

FROM DLT -WHERE THE LAUGHS LAST. ENTERTAINMENTDi? LTD. (212) 245 -4680 (708) 986 -0200 (213) 937 -1144 national broacast buying and program- ing, Lintas -USA. "Particularly with all PBS MAKES DELAY QUID PRO QUO of the new programing that premiered on Fox this fall, with viewers trying to find FOR PROGRAMING DISCOUNT out where everthing is, November may be too soon to deviate from their philos- New plan set for 1991; some member stations charge ophy," said Goldstein. Fox showed a minimal increase this service with reducing them to "second class" status past November compared to the Novem- ber sweeps last year, gaining 10% in share with a 6.6 rating /11 share corn- Anew Public Broadcasting Service shares the Denver market with public pared to last year's 6.5/10. Where the policy placing restrictions on TV station KRMA -TV. increase is significant, however, is in the member stations that take less "It's intensifying rather than healing fact that this year's numbers include two than half of the service's program offer- potential acrimony in overlap markets," additional days of programing, Thursday ings at a discounted price has raised the said Krichel. "PBS has opted to side and Friday, to go along with Fox's dander of several stations, with some with the larger stations at the expense of schedule of Saturday, Sunday and Mon- complaining that the move reduces them the lower stations. It's the mentality that day. Last year Fox only programed three to "second- class" status. is upsetting." nights. Comparing the Sundays of No- Under the plan, recently approved at The new plan might also serve to vember 1990 to those last year, Fox the PBS board meeting in Arizona, force some LUD stations to purchase the showed a slight increase on the net- member stations receiving limited pro- full complement of PBS programs, said work's most reworked night and their graming at a discounted price (otherwise Jack Gibson, program director of strongest. This year the cumulative Sun- known as a "Limited Use Discount," or WLlw(TV) Garden City (New York), N.J. day rating and share was a 7.7/12, com- LUD) will have to air the shows after He said his station, which airs in the pared to last year's 7.4/11. their telecast by full -paying public sta- same market as public TV powerhouse "I think it would be great if we had tions in the same market. WNET(TV), will now have to double its more specials, because with special pro- The LUD has long been in effect as a costs in order to buy the full complement graming you get the atypical viewer, cost -saving device for member stations of PBS programing. WLlw will probably which you can use as a sampling spring- that could not afford or did not necessar- not air much more of the PBS program- board for other shows," said Terry ily need the full PBS programing lineup. ing even with all of it available to them, Brown, vice president, general manager, But there have never been any blackout he said. "Basically, we'll be paying a of Fox Broadcasting affiliate KDVR(TV) restrictions. Under the controversial new penalty not to have to deal with the Denver. plan, which goes into effect on July 1, blackout." Brown said Fox's goal going into the 1991, and will be subject to review after PBS senior vice president of program sweeps was to "anchor their three major one year, LUD stations will have to air business affairs, Peter Downey, con- shows, The Simpsons, Married...With discounted programing either 12 hours tends that the purpose of the new LUD Children and , and we as later (with a 50% mark -up from their plan is twofold: to make full -paying sta- affiliates set about to promote them," he present discount) or eight days later tions feel they have made "a wise in- said. Brown said Fox accomplished that (with an additional 33% discount) than vestment," and to provide economic in- goal, but fell short in supporting some full- paying public stations in the same centives for overlapped stations to struggling series. America's Most Want- market. differentiate their services. ed got little or no attention going into the "I think it is an unfortunate move and At WHMM(TV) Washington, for exam- sweeps, but if you look at its perfor- it is essentially creating a group of sec- ple, station general manager Edward mance, it grew from week to week. It ond -class stations," said Ted Krichels, Jones Jr., said his LUD station will had to do it on its own," he said. He general manager of KBDI -TV Broomfield probably benefit in the long run because also named Beverly Hills 90210 and (Denver), Colo. "This is the first time it will push the station toward more local True Colors as shows that "didn't get that you have a group of PBS stations production. The station is already lean- the sampling from promotion that it being singled out and being discriminat- ing in that direction, with about 15% of needed to kick off. ed against because of their economic its programing day filled with local "Plugging in specials may be helpful situation," he said. "We've been loyal shows. "Those stations without that lo- in the short run but not when they're to PBS and now we feel we've been cal production infrastructure may pan- trying to get some continuity for their thrown out on the street." ic," he said. "We have options." series," said Duane Kell, vice president Krichel said the new restrictions are Most of the LUD participants are and general manager, WKBD -TV Detroit. particularly frustrating because LUD sta- small stations in large markets, said No executives from Fox Entertain- tions will continue to contribute to na- PBS's Downey. Currently, 22 of the 193 ment would comment regarding their tional promotional dollars on the PBS PBS stations are LUD participants, with strategy or the 'sweeps performance, but programing but will not reap the bene- 19 of those 22 in overlapping markets. Schulman thinks Fox's sweeps schedul- fits. In other words, national publicity Current LUD participants would each ing will eventually fall into place with tied to PBS programs will appear one have an average increased cost of be- the other networks. "If they had had day ahead or one week ahead of the tween $300,000 and $800,000 annually some specials, believe me they would debut date on LUD stations. "In es- if they accepted all PBS programs, said have loved to use them. They just didn't sence, we're being charged for some- Downey. Stations accepting the 12 -hour have the guns. But I think it's a tempo- thing we're not getting," he said. delay would save an average $200,000 rary condition. Eventually they'll do ev- The new plan also removes any lever- annually, he said, while stations opting erything else the other networks do, it's age that the LUD station might have had for the 8-day delay would save an aver- just a matter of time." -K against competitors, he added. KBDI age $350,000 to $400,000 per year.

62 Programing Broadcasting De( 10 1990 The Broadcast Community and her Ogilvy & Mather co- workers will deeply miss

MARY TRICOLI

December 25 ,1929 - November 21, 1990 The adopted LUD plan represented a diversify "while at the same time pun- "It's one thing to predict behavior, compromise of sorts, according to PBS ishing them for not taking a variety of and it's another to see what actually board member Noel T. Smith, station PBS programing." happens," Downey said of the plan. manager of KNCT(Tv) Belton (Waco), On the promotional front, PBS's "We'll be monitoring it carefully and if Tex., who had submitted a failed Downey acknowledged that part of the something goes awry, we'll fix it." amendment to remove the restrictions. money received from LUD stations goes Also exhibiting some patience is Wil- Full- paying stations were initially seek- toward national publicity appearing on liam A. Furniss, president of LUD sta- ing a 15-day delay for LUD stations. program debut dates, but added that tion KOCE -TV Huntington Beach (Los While the compromise appears to LUD stations might actually benefit Angeles), Calif.: "I'm not a raving fan make sense, said Smith, there is some from the lag because it allows for time to of the delay policy, but we'll have to ambiguity in telling second stations to help build public awareness. work with it and see how it flies." -RS

WORLD CUP LOOKS FOR U.S. PLAYER FIFA prepares to sell soccer rights in soft sports market

Despite a planned marketing push host broadcaster for the 1994 World Cup turn to Univision, pending final approv- for the first American- hosted (the tournament is held every four al). World Cup soccer games in 1994, years), marking the first time the host NBC Sports, which made an earlier the Federation Internationale de Football country's network will not handle the attempt to secure the U.S. rights in Association (FIFA) still faces some duties. FIFA has instead signed an 1989 through the U.S. Soccer Federa- tough shots on goal as it prepares to agreement -in- principle with the Europe- tion but was turned down by FIFA in attract bids next month from U.S. televi- an Broadcasting Union to serve as host what was deemed a preemptive bid, no sion networks for rights to the games. broadcaster of the games. longer has any interest in the 1994 TV sports divisions have already Immensely popular internationally, rights. NBC, which held the 1986 spent a record $7.4 billion in sports last summer's World Cup soccer tourna- rights, originally was working with rights fees over the past 18 months, the ment from Italy was viewed by a cumu- SportsChannel America to secure sports marketplace is soft and, despite lative worldwide audience of more than broadcast and cable rights to the 1994 an estimated 1.4 million people attend- 26 billion, according to FIFA. Around games for a reported $11.5 million. ing soccer games in the U.S. during the the world, all TV rights to the 1994 However, the 1994 World Cup would 1984 Olympics, the sport has yet to games have already been sold except now conflict with the network's new catch on domestically. those for U.S. English- language and Ca- NBA basketball package. Also, divi- The U.S. networks have already nadian French- and English -language sion president Dick Ebersol last sum- passed on the opportunity to serve as (U.S. Spanish-language rights will re- mer said he was not impressed with the World Cup's lackluster ratings. Despite NBC's disinterest, executives EMMY ASPIRES TO WINNING PERFORMANCE at ABC and CBS said they plan to talk to FIFA about the rights. Both networks Coming off the lowest rated Emmy awards telecast ever, the ad hoc visited with FIFA last summer in Italy committee of the Academy of Television Arts and Sciences is proposing a during World Cup 1990 and have since series of changes for future broadcasts. met with game organizers in New York. Last September's telecast, on Fox, averaged an 8.2/14, a record low rating On the cable side, Turner Broadcasting, for the broadcast, and down from an 11.4/19 in 1989, when the show was also ESPN and Sportschannel America are seen on Fox. among those showing interest (USA According to public relations executive and ad -hoc committee member Network has no interest, according to a Murray Weissman, the committee is strongly recommending that the telecast spokesman). be moved back from mid-September to late August, when the show would Turner Broadcasting paid an estimat- presumably not be up against aggressive counterprograming from the big three ed $7.5 million for exclusive U.S. En- networks. glish- language rights to 24 of the 1990 Weissman also said the committee concluded that the show's executive World Cup games from Italy last sum- producer and hosts should be identified and signed on as early as possible not mer, while Hispanic rights were picked only to prepare more fully for the show but also to take full advantage of the up by Univision. Turner executives were promotion opportunities the committee felt were lost this year. pleased with their package, which aver- Executive producer Martin Stanger was signed in June, while the hosts aged a 1.6 rating. weren't announced until about two weeks before air. "That eliminated a lot of "Turner may have been happy with a Sunday covers," said Weissman. The executive producer should probably be 1.6 rating, but I don't see the broadcast on board by January, with host announcements to follow shortly thereafter, networks dancing in the streets over said Weissman. that," said advertising executive Paul The proposed changes still have to be approved by other ATAS committees. Schulman, president of Paul Schulman The delays this year were due in part to the late signing of a new three -year TV rights deal for the broadcast, with Fox, which didn't occur until February.

64 Programing Broadcasting Dec 10 1990 RATINGS ROUNDUP After losing the previous week to ABC, NBC bounced back to battled it out for second place with ABC coming out on top by a strong ratings win for the week of Nov. 26 -Dec. 2. NBC one -tenth of a rating point, 12.4/20 to CBS's 12.3/20. Fox averaged a 13.1 rating and 21 share, while ABC and CBS averaged a 5.9/10.

Week 11 Nov. 26 -Dec. 2

1st column tells rank, 2nd column tells position compared to last week: y-Down in rank from last week, A -Up in rank from last week, U- Premiere broadcast. 3rd column tells rating. 4th column tells network, 5th column tells show.

1 20.4/32 N Cheers 32 14.0/22 C Evening Shade 63 9.1/14 C Top Cops

2 19.8/32 C 60 Minutes 33 13.9/25 N Carol & Company 64 8.4/13 C 48 Hours

3 18.6/29 N A Different World 33 13.9/21 A Head Of The Class 65 8.3/12 F Get A Life 4 18.3/27 A Roseanne 33 13.9/24 A Perfect Strangers 65 8.3/14 N Quantum Leap 5 18.1/28 N Cosby Show 36 13.8/23 C lake And The Fatman 67 8.2/14 C Evening Shade Spec.

6 18.0/26 C Murder, She Wrote 37 13.6/21 N Fresh Prince Of Bel Air 67 8.2/14 N Hunter

7 17.9/28 N Hallmark: Decoration Day 38 13.5/22 N Movie: To My Daugher 69 8.1/14 C Over My Dead Body

8 17.8/27 C Murphy Brown 39 13.3/20 A Movie: Commando 70 8.0/13 N Working It Out

9 17.6/31 N Empty Nest 40 12.9/21 A Married People 70 8.0/15 A Young Riders

10 17.3/26 N Matlock 40 12.9/23 A Tube Test 72 7.9/13 A World Of Discovery 12 Peaks 11 17.1/26 C Designing Women 42 12.7/22 N Law And Order 7.9/15 A Twin 74 7.8/13 Bloopers/Jokes 12 17.0/26 C Major Dad 43 12.5/23 A 20/20 N Super 75 7.4/12 Parker Lewis 13 16.8/25 A Amer. Funniest Videos 44 11.8/18 F The Simpsons F 76 6.7/12 Hogan Family 13 16.8/28 A Monday Night Football 45 11.4/20 A Going Places C 77 6.6/11 F America's Most Wanted 15 16.6/26 N Unsolved Mysteries 46 11.1/20 C Dallas 78 6.1/9 F Good Grief 16 16.5/29 N Golden Girls 47 11.0/17 N Dear John 79 6.0/9 F Babes 16 16.5/25 N Heat Of The Night 41 11.0/17 A Father Dowling 79 6.0/11 A China Beach 18 15.9/27 A Family Matters 49 10.9/16 F In Living Color 79 6.0/9 N Lifestories 19 15.8/24 A Doogie Howser, M.D. 49 10.9/16 F Married...With Children 79 6.0/10 F True Colors 19 15.8/28 A Full House 51 10.8/19 C Trials Of Rosie O'Neill 83 5.8/9 F Movie: Working Trash 21 15.7/24 A Growing Pains 52 10.7/16 N Ferris Bueller 84 5.7/10 C Family Man 21 15.7/25 A Wonder Years 53 10.4/20 N American Dreamer 84 5.7/11 C Wiseguy 23 15.6/25 C Stranger Within 53 10.4/18 A Primetime Live 86 5.4/10 C Broken Badges 24 15.1/23 A Who's the Boss? 55 10.3/17 A Macgyver 87 4.9/9 F Cops 25 14.8/25 N L.A. Law 56 10.1/16 C Flash 88 4.6/8 F Totally Hidden Video 26 14.7/21 A Amer. Funniest People 56 10.1/16 A Gabriel's Fire 89 4.4/7 F Beverly Hills, 90210 27 14.6/22 C Rescue: 911 58 10.0/18 N Fanelli Boys 89 4.4/7 F Comic Strip Live 28 14.4/22 A Coach 59 9.8/17 N Movie: Night Visions 91 3.2/6 F Haywire 29 14.1/22 C Movie: Fatal linage 60 9.6/18 N Amen 92 2.7/5 F Against The Law 29 14.1/23 N Grand 61 9.5/15 C Doctor, Doctor 92 2.7/5 F American Chronicles 29 14.1/24 C Knots Landing 62 9.4/16 A thirtysomething

FREEZE FRAMES: Syndication Scorecard Week ended Nov. 25

Rank Program (Syndicator) Rtg Stns Covg Rank Program (Syndicator) Rtg Stns Covg

1 Wheel of Fortune, syn. (King World) 13.1 220 98 9 Wheel of Fortune, wknd. (King World) 8.0 181 82 2 Star Trek: Next Generation (Paramount) 12.0 233 98 10 Current Affair (20th Century Fox TV) 7.8 190 95

3 Jeopardy! (King World) 11.6 209 96 1 I Ent. Tonight Thanksgiving (Paramount) 7.1 170 95 4 MGM Premiere Network (MGM /UA) 10.6 160 91 12 Warner Bros. Prem. Edition (Warner Bros.) 6.8 128 91 5 Magic I (Buena Vista) 10.0 187 93 13 Donahue (Multimedia) 6.3 224 97 6 Entertainment Tonight (Paramount) 8.6 175 95 14 Super Force (King World) 5.7 170 94 7 Oprah Winfrey (King World) 8.5 202 95 15 Inside Edition (King World) 5.3 122 77 8 Cosby Show (Viacom) 8.1 200 96 15 Star Search (TPE) 5.3 169 95 " Nielsen weekly pocketpiece Source: Nielsen and Broadcasting's own rssssrclt.

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Cities of License: WJMO -AM/FM - Cleveland Heights; KALI - San Gabriel; KSOL - San Mateo Represented nationally by Katz Hispanic 4-I. Radio Sales SPECIAL REPORT

Big Business in Any Language

BROADCASTING

Nispanic television and radio is a $480 million -plus business in the U.S. and is growing. In 1990, advertising expenditures in the various Hispanic media grew at a faster rate than those in their English - language counterparts. An important factor fueling the interest and the growth in Hispanic media is the growth of the Spanish- speaking population-roughly 6% per annum -greatly exceeding the national average. As the population booms and more advertisers come to the table, the problems of defining the Hispanic audience, and measuring it, will continue to pose a challenge for the three ratings services vying for market dominance in TV, The Arbitron Co., Nielsen Media Reseach and Strategy Research Corp. Nielsen appears to

Rneiwsliy Mc 10 1990 Special Roped 67 be inching ahead with the cooperation of Univision and Telemundo, and has already installed peoplemeters and conducted trial runs. Radio operators continue to thrive with techniques borrowed from English-language radio. Narrowcasting and niche targeting are terms creeping into the vocabulary, as stations go head to head with mainstream stations -and win -in markets such as Miami, Los Angeles, New York and San Antonio. Birch /Scarborough and Arbitron have expanded their Hispanic rating efforts. What follows is a look at the who, what, when and where of Hispanic communications.

HISPANIC MEDIA: FAMILIARITY BREEDS COMPENSATION AND COMPETITION Ad revenue for television leaps in 1990; but repeat performance and radio gains in '91 may be harder due to economic `slump' and new players As Hispanic media grow, their revenue is not necessarily bad, however. Univi- outlook becomes more similar to that of sion's Grimes said that compared to Jan- WHERE THE MONEY the larger media community. On the uary 1989, the total Hispanic stations' plus side are a wider base of advertisers COMES FROM share of viewing has doubled to 12 %. who have more experience using the me- Top Hispanic advertisers Thus the success of KWHY -TV may be dia. On the down side are new entrants, additive. In print, the advantages of further diluting inventory and battling Procter 8 Gamble $29.8 million competition may be more apparent with for budgets. Common to all are a week - Philip Morris $8.7 million the launching of additional consumer to -week uncertainty over the bigger eco- Anheuser -Busch $8.6 million magazines helping make it worthwhile nomic picture and its effect on advertis- Sears, Roebuck & Co. $8.2 million for advertisers to produce print ads. ing. Colgate -Palmolive $7.6 million Not everyone agrees with the pub- Fortunately, the advertising budgets McDonald's $7.3 million lished estimate of 7% growth for nation- allocated to Hispanic media have contin- Coca -Cola $6.6 million al radio; Gene Bryan, vice president, ued to increase, doing so in 1990 at a Ford Motor $5.2 million national sales manager of Katz Hispanic rate more rapid than that of their En- Adolph Coors $5.1 million Radio Sales, said he thought growth was glish- language counterparts. As the ac- Burger King $4.8 million somewhat lower. companying chart shows, total dollars Continued growth in Hispanic media spent on Hispanic media were estimated WHERE THE MONEY GOES revenue overall is due to a number of to have grown 7.6% in 1990, to $628.2 (in millions) factors. One of the most important is million. The growth was most notice- population growth, which at roughly 6% able in television, with national TV per annum over the past five years great- drawing a 17% increase and local TV National TV" $121.6 $142.8 17.4 ly exceeds the national average. Media growing by 9%. National Radio 51.5 55.1 7.0 are also continuing to market better to Roughly one of every three dollars Local TV 120.5 131.1 8.8 advertisers, helped in part by better re- goes to Univision and its owned sta- Local Radio 149.3 156.0 4.5 search (see story, page 76). Noticeable tions. President Bill Grimes said that in Print 57.2 58.9 3.0 among new advertisers in 1990 were 1990 the network's revenue was likely Outdoor 17.3 17.0 -1.7 Japanese -based auto manufacturers such to increase 25% -26% over the prior Promotion 61.6 63.6 3.2 as Honda, Mazda and Nissan. Also year, while that of the nine owned sta- Transit 4.6 4.2 -8.7 some of the newer national media, such tions would increase 7 % -8%, for a com- Total $583.6 $628.2 7.6 as Telemundo, are continuing to expand bined increase of roughly 16% over their reach. *Estimates for both years include 1989. The performance was due Galavision. strong which in 1989 was in separate category from The backdrop to all the good news is in part to the network's telecast of the National. an economic deceleration. As of yet World Cup soccer matches. Estimates courtesy of Hispanic Business. those contacted last week were not re- For the number -two network, Tele- vealing the same pessimism about 1991 mundo, full -year figures were not yet national television dollars, Galavision, revenue as their English- language coun- available, but results for the first nine which still, however, draws most of its terparts. For instance, Laura Marella, months ending Sept. 30 were up 28% for strength from a few markets in the media director of ad agency, Casanova operations in the continental U.S. -rev- Southwest. One market source estimated Pendrill Publicidad, said: "Historically, enue from Puerto Rico was down -to that the Mexican -based network's Los we have been dismayed to know that $55.6 million. National revenue in- Angeles affiliate, KWHY -TV, took in when advertising budgets were cut, the creased faster, jumping 37%, while lo- about $7 million in 1990, more than first thing to go was the Hispanic bud- cal revenue was up 12 %, with some of quadrupling its 1989 revenue-the sta- get. So far this year I can't say that we the latter gain due to the accounting con- tion became an affiliate in March 1989. have seen that and in some cases our solidation of KDVA -TV San Antonio. Additional competition will come from Hispanic budget is increasing a little." Already Univision and Telemundo are two cable channels due this spring. But many commenting did not take con- beginning to face a third contestant for Competition amongst Hispanic media tinued growth for granted. Said Katz

68 Special Report Broadcasting Dec 10 1990 . -N/ 411.11111. IN 41111111111 Y 1/1 //Mar'/SW 'MII Illr71 Y /7/MIL Al/ aA =II s IIIIIIIII III MIMII / MN/ IIII/ Galavision proudly salutes its newest broadcast affiliate KSTV-TV Channel 57 in Ventura /Santa barbara, California.

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Corporate Headquarters, 26 W. 56th St., New York, NY 10019 212/541 -9200 Hispanic's Bryan: "We are projecting theoretically help Hispanic television media director, for ad agency Mendoza minimal radio growth but are optimsitic networks in a weak economy. Grimes Dillon, said she wouldn't be surprised if for the second half of the year." said that Univision typically had several there was a shift in television spending Univision's Grimes was relatively op- minutes of commercial time per hour from network to spot: "Although Hispan- timistic about 1991, predicting 10% that could be sold above and beyond ic networks are very efficient, they also growth for the stations and the network. what is currently sold. require higher out -of- pocket costs. You Both Univision and Telemundo, and Even if the current economic "slump" may see some advertisers economizing by presumably Galavision, are still short of does not reduce total dollars going to His- covering just two or three markets rather selling all their inventory, which tends panic media, it may alter those dollars' than going with a national plan covering to keep unit prices lower and should allocation. Elsa Saldana, vice president, the top 20-30 markets." -GF THE SHAPE OF HISPANIC U.S.A.

* Represents a top -10 ADI % figure indicates share of total domestic Hispanic population.

MAJOR HISPANIC GROUPS IN THE TOP -10 ADI's *

ADI Hispanic % of total pop WOBA -AM -FM Tichenor KTMD-TV Telemundo Population WCMO -AM -FM Spanish Broadcasting System KLATi'AMi Tichenor WA01(AM)-WXD1(FM¡ MambisaHeftel Los Angeles 31% McAllen- Brownsville, Tex. 87.2% 4,205,100 San Antonio, Tex. 52.2% 599,600 KMEX -TV Univision 863,600 KGBT(AM)-KIWW(FM) Tichenor KVEA -TV Telemundo KVDA -TV Telemundo KIRT(AM)- KO)(FM) Gomez KWHY -TV Harriscope KWEX -TV Univision KSKO -AM -FM Spanish Broadcasting System KCORO(AM) Tichenor Albuquerque, N.M. 39.8% KTNO(AM)- KLVE(FM) Heftel KRNS(AM)- KZEP(FM) Lotus 539,500 KWKW(AM) Lotus KLUI -TV Univision Chicago 10.4% KABOïAM)Gomea New York 14.2% 852,600 2,569,700 WSNS -TV Harriscope El Paso, Tex. 67.9% WNJU -TV Telemundo WIND(AM)- W010 -FM Tichenor 492,900 WXTV(TV Univision WTAQ(AM) Lotus KBNA -AM -FM Tichenor WADO -AM Tichenor Population figures from Arbitron, persons two -plus in TV homes WSW-AM-FM Spanish Broadcasting System San Francisco 15.2% 152,200 and group quarters. Major group is defined as operator having KDTV(TV) Univision two or more stations in top -10 markets. Area of Dominant Miami 29.2% KSTS -TV Telemundo Influence reflects television markets; radio markets are generally 929,900 the same -although not necessarily in same order -but San

WLTV(TV) is Univision Houston 18.7% Diego is listed as 10th market while Albuquerque listed as WSCV -TV Telemundo 720,300 16th -largest. Does not include low-power television.

72 Special Report Broadcasting Dec 10 1990 J. OLMUb RICHARD DREYFUS MICHAEL DOUGLAS CHASE ME IN/ HEW GARCIA NE FONDA ANDY JEL GLOL t- JULIO IGLESIA ' NI HFS-r- GO. ,ilacLAINE STE\ JLIO MENDEZ GEORC tVIARCEL_T ,o RITA MORE1\ LL FA MORENu GREGO1 QUI! IURRAY NY CELLO --ODRIGL RUSSI L COSBY BONS' YLVES-

OS SANT1, S STE

E STING CE REDFORE- GIBSON PFEIFI MEL I CHELLE STEVE Ivt-i CELIA CRUZ "N--" MO r nsTNER DESDE HOLLYWOOD--THE INTERVIEW is Spanish for incisive, in-deptipMMAI NEB intelligent. Every Tuesday evening on UNIVISION this Barbara '- Walters-style program enters the home of Robert Redford, takes a Willis, records with Gloria Estefan. m L Gif SE N next to Bruce ,huti-A MEL The biggest interviews. A The top names. CONCHITA AL( Luca Bentivoglio's DESDE HOLLYWOOD. Where the stars speak Spanish. COSBY _OF uONNERY BILL C .1R SEAN lc; , DOL 3EN Di \fICK r Luca Bentivoglio Productions 6399 Wilshire Blvd. Los Angeles, CA 90048 M13) 653-0696 JANE f STNEh GLORIA ESTEFAN r"Nrr'-vç s ENMANUEL I 'MAINSTREAM' TELEVISION IS STILL CHANGING COURSE Some English- language outlets reach for Hispanic audience; but effort is not without risk and revenue lags behind

Lobo Bell Pearson Cuddihy Cancela

One indicator of the strength of Simulcasting can also be done on a taking over a situation where "for years Hispanic media is the restraint of national level. HBO has done so with its there was not a lot of Hispanic involve- their English- language counter- two -year-old Selecciones en Espanol, ment or marketing," said T.J. Connol- parts in servicing Hispanic viewers. The which provides Spanish-language dubs ly, director of public affairs. So Para- amount of Spanish- language programing for many films and HBO original pro- gon, in the fall of 1989, began to on English -language stations has in- graming, including its documentaries aggressively court their Hispanic popu- creased-in part due to second audio and boxing events. Carried by about 180 lation by both getting involved in corn - program (SAP) channel capability -but cable systems, Selecciones has coverage munity affairs and marketing directly to most stations still do no simulcasting. In by 80% of the operators who have large the Hispanic consumer. Cable penetra- some markets such programing has de- Hispanic populations, according to Con- tion of the Hispanic community is be- clined as Hispanic media has grown to cepcion Lara, director of new business tween 35% and 40%, and "we feel it meet the needs. development. should be 50% or 60%," said Connolly. Even so, there are some English -lan- The service, which provides a Span- To attract this market, Paragon has guage stations experimenting and in- ish audio to HBO programing, can be produced specialty programing for the creasing their commitment to the His- accessed primarily through the SAP Hispanic audience and plans to create a panic audience. One of the most channel, according to Lara. Several Los bilingual Hispanic affairs show sched- aggressive such stations is KTLA -TV in, Angeles systems have made access sim- uled to debut next summer. The system not surprisingly, the country's largest pler by putting Selecciones (both audio has also involved itself on a grass roots Hispanic market, Los Angeles. Having and video) on a separate cable channel. level, from establishing minority schol- begun simulcasting over the SAP six HBO continues to refine the service arship programing to attending Hispanic years ago, the Tribune -owned indepen- and is conducting tests in Miami, Los parish festivals, said Connolly. dent now has a full -time translator and Angeles and New York to judge how Paragon has also instituted a tier of simulcasts 221/2 hours per week in En- well Selecciones marketing efforts are service below its 30-channel, $18.30 glish and Spanish, including its 10 performing. But HBO has little idea just package. Specifically targeted to His- o'clock newscast, 55 California Angeles how many Hispanics the service' is panic consumers, but not exclusively so, baseball games and such syndicated fare reaching, since HBO subscribers don't the $14.95, 20- channel package has as Loveboat, Airwolf and Columbo. have to pay extra to access Selecciones. channels to attract Hispanic audiences. KTLA -TV's general manager Steve Bell But simulcasting and other direct In addition to two Spanish -language said many of the syndicated shows si- pitches to Hispanics still seem to be the broadcast channels, services such as mulcast come from MCA, which, he exception. Most of the English- language Nickelodeon and The Nashville Net- said, is "the most progressive of all stations contacted by BROADCASTING work, which do well with Hispanic con- syndicators in this area." Bell also noted said the Hispanic population was being sumers, are on the 20- channel tier of that cable systems seem to be passing adequately served by Spanish- language services. through the SAP signal. stations, especially with news and public A survey of stations in New York, In a smaller market-but one whose affairs programing. A spokesperson for which has more than 2.5 million Hispan- ADI is two -thirds Hispanic, El Paso, wax(Tv) Miami said the CBS -owned ics, indicates that English-language sta- Tex., KVIACrv) also offers some simul- station has no programing specifically tions typically serve that community casting on Sunday morning of A -Team geared for the important Hispanic com- with a weekend public affairs show. and Knight Rider. KVIA's effort, said its munity there: "Spanish- language people wNBC(TV) has a half-hour public affairs general manager, Richard Pearson, is are already very well served." show on Sunday called Visiones which helped by the increasing percentage of The cable community is starting to airs just after a similar offering on TV sets capable of receiving the SAP reach out to Hispanic markets, and has WABC-TV called Tiempo. ww0R-TV has channel and by a grant from the Depart- the power to do so effectively given an hour -long show, Hispanic Horizons, ment of Education that has helped fund cable's regional focus. San Antonio's aired every other Sunday while WPIX -TV "real time captioning" of the station's 6 Paragon Cable, owned by KBLCOM, has aired public service announcements p.m. news. has had the franchise for 15 months, targeting the Hispanic community, in-

Broadcasting Dec 10 1990 74 Special Report ...Changing the way Spanish- speaking kids watch television o

Produced by DIC Enterprises and Univision. cluding one on AIDS that was entirely in here who are responsive." found a jurisdictional dispute. Said Cud - Spanish. A spokesperson for WNYW -TV Advertising may be a key in determin- dihy: "Hispanic agencies have a man- said its news magazine, The McCreary ing how much effort most English -lan- date to put the money in Hispanic media Report, covers Hispanic and other mi- guage stations put into attracting the while the other agencies don't have His- nority affairs during the weekly one- Hispanics in,their communities. In Los panics in their target demographic." hour airing. Angeles, some advertisers that tradition- In addition to revenue concerns, anoth- In addition to public affairs shows and ally used Hispanic media have recently er disincentive for English-language sta- extended coverage of some community tried KTLA -TV, a VHF independent. In tions to acknowledge the Hispanic audi- festivals, English -language stations also addition, said Bell, one advertisement, ence may be the reaction of their have made efforts to expand their news from the California Rice Producers, may "Anglo" viewers. In some markets, such distribution, short of simulcasting on the have been the first local ad produced in as Miami, where language has become a SAP. KHOU(TV) Houston, for instance, both Spanish and English. political issue, a station that programs, has an arrangement with Spanish-lan- But at least on a national basis, it has hires and otherwise tries to reach Hispan- guage KXLN -TV for the latter to excerpt been difficult for English -language sta- ics may incur some negative reaction. and rebroadcast video portions of KHOU- tions to tap budgets intended for reach- Said Lobo: "I have been told that if we Tv's newscast. ing Hispanics. John Cuddihy, head of appear to be pandering to Hispanics we The most common efforts, such as Katz Hispanic TV sales, said that as a will lose some white viewers and I hate to language and information programing, result, most of the efforts cited above admit it but there has been a little back- by no means define the totality of the have been limited to "specialized situa- lash. Still, I have to do what I think is "Anglo" effort. Some stations, of tions along the border. The opportunities right for the intelligent and thinking peo- which WTVJ -TV Miami is probably the are not as good as initially thought." ple." Said Cancela: "My contention is best -known example, are pursuing His- Katz recently made an effort to form an that the more they [wrvi -Tv] do to attract panic viewers through other means, such unwired network of English -language Hispanics, the more they will alienate as promotion, personnel and entertain- stations reaching Hispanic audiences but their core viewers." -to ment programing. The NBC -owned station's general manager, Dick Lobo, said WTVJ -TV is reaching out to the English -speaking BIRCH, ARBITRON MOVE TO children and grandchildren of Cuban im- migrants. Among the many ways to IMPROVE HISPANIC COUNT reach that group, he said, are placing ads for the station in Spanish -language Arbitron has revised diaries and Birch has intensified newspapers, on Hispanic radio stations that have "" music and on language training for interviewers as part of effort billboards in neighborhoods of "bilin- to better record Hispanic audiences gual communities." The station also sponsors several community festivals. Measuring the Hispanic radio au- ket." This percentage of "in -tab" dia- Even entertainment programing is se- dience continues to provide a ries obviates the weighting of Hispanic lected with Hispanic viewers in mind. challenge for both Arbitron and diary returns and, theoretically, yields a Lobo, whose own ancestors are Cuban, Birch, including such issues as diary more complete profile of Hispanic lis- said the station runs "reality" shows completion/retrieval, telephone sample tening. "We're at a very good level of such as Current Affair, Entertainment size and subgroup representation. cooperation and representation, to the Tonight, Personalities and Hard Copy in As the U.S. Hispanic population con- degree that the Hispanic population now access: "A lot of Latins, I think, like tinues to grow, and as more marketers is cooperating to the same degree as the gritty news." At KVIA -TV, Pearson said begin to target the consumer loyalty ex- general population," Peacock said. that sitcoms such as Cosby or Night hibited by this segment of the popula- Cooperation and representation yield Court "work very well." tion, the Hispanic radio listener has be- quantity, but achieving quality within In the personnel area, WTVJ -TV has come increasingly valuable to radio that cooperative sample "is a bit tricki- hired as anchors Jose Diaz-Balart and stations and advertisers alike. As a re- er," acknowledged Peacock, who ques- Theresa Rodriguez; both had formerly sult, both services have undertaken ex- tioned whether any particular method worked for the Spanish International tensive research to determine methods captures all possible radio listening. "In Network. Because other English -lan- by which they can maximize their His- our diary measurement, we see levels of guage stations have also hired Hispan- panic sampling, thus insuring a more Hispanic listening anywhere from 15 %- ics, there has been a bidding war for on- accurate picture of market -by- market 20% higher than we see for the general air talent in some cases, according to Hispanic audience listening. population, and much more than is re- Jose Cancela, general manager of Mi- Arbitron Director of Research Jim ported by the other service regularly ami's Univision Affiliate WLTV(TV). Peacock told BROADCASTING that the measuring local market radio. " Peacock Commitment through hiring is also evi- two fundamental challenges in measur- said that Hispanic broadcasters are more dent at KVIA -TV El Paso where 73% of the ing the Hispanic audience were obtain- inclined to believe (or at least endorse) station personnel have a Hispanic sur- ing adequate cooperation from the re- the higher numbers, but he said that name, and at Capital Cities/ABC -owned spondents and retrieving good quality trying to prove that either company's KFSN -TV Fresno, Calif., where both pri- data from them. To this end, Peacock numbers are too low or too high is "im- mary anchors and the program director are said, Arbitron -in its last three surveys possible." Hispanic. Said the latter's general manag- -has achieved levels of Hispanic repre- To achieve today's current Hispanic er, Marc Edwards: "To be responsive to sentation "at or above their proportion cooperation, Arbitron has substantially the community is to have people working in the general population in the mar- revised its diary, including a bilingual

76 Special Report Broadcasting Dec 10 1990 diary that is mailed to each Hispanic very few objections regarding the ques- household as soon as that household is DEFINING THE U.S. tions themselves. "What we did get out so identified. Arbitron also has reviewed of it were some of the reasons why they HISPANIC AUDIENCE its Hispanic translations of diary instruc- might be apprehensive, which we have tions in order to "ensure the best possi- bemographic Population %r of total built into our training classes," she said. ble understanding of our bilingual mate- Males 18 -24 1,752,100 7.4% To ease this possible respondent ap- rials." He said that, in any given Males 25 -34 2,320,400 9.8% prehension, Birch has intensified train- Hispanic household, "you have a mix- Males 35 -49 1,870,500 7.9% ing so that bilingual interviewers can try ture of people regarding primary lan- Males 50 -54 355,200 l.5% to make a respondent more comfortable Because Arbitron samples all guage." Males 55 1,231,200 5.2% with the questionnaire; instruction is members of the household, "we don't provided by a primary Spanish speaker. want to oversimplify the process and Fenn i8 -24 1,562,700 6.6°/o The company also has refined the word- assume they all speak one language," Females 25 -34 2,249,400 9.S% ing of the interview script so it could be Peacock explained. Females 35 -49 1,941,500 8.2% better understood by different Hispanic Peacock also credits Arbitron's Dif- Females 50 -54 402,500 1.7% subgroups. ferential Survey Treatment with helping Females 55 1,444,300 6.1% As a result of this continued testing, to achieve better diary returns. "We in- Birch has increased the number of inter- Teens 12 -17 2,888,700 troduced DST in 1980, and it's been 12.2% views conducted in Spanish. Said enhanced and refined several times since Children 0 -11 5,658,900 23.9% Gawle, "Since December 1989, all our then," he noted. Aside from the bilin- [Hispanic Target Market Report] buffer gual materials, DST uses higher per - Total Persons 23,677,800 100.0% samples are initiated in Spanish, which person diary premiums in the known Source: Strategy Research Corp.'s /989 His- has led to a dramatic increase in the Hispanic sample, and we make addition- panic Market study. number of interviews we have in Span- al follow -up calls. Typically, a noneth- ish." Monthly language tracking of all nic household would receive one call eral population, thus causing the compa- HTMR interviews shows that some 71% from Arbitron at the beginning of the ny to miss a large segment of the popu- of all Hispanic interviews currently are survey week, whereas a known Hispanic lation. To determine the scope and conducted in Spanish." household will receive three-one at the severity of this problem and to under- Despite the research studies and sub- beginning, one in the middle of the stand better other characteristics of the sequent improvements in methodology, week, and one immediately following Hispanic radio audience, Birch earlier radio advertisers still are less than satis- the completion of the survey "to remind this year studied nonrandom conve- fied with Hispanic measurement, says them to send it back." Also, during the nience samples of the Hispanic popula- George Rivera, director of CBS Hispan- survey week, Arbitron mails a follow -up tion in Miami and San Antonio (BROAD- ic Marketing. letter with an additional premium en- CASTING, Dec. 3). "We wanted to see Because of these doubts, CBS His- closed. "It's a package of more inten- how we could enhance the information panic Radio this fall conducted its own sive treatments that's proven itself in we were getting, or determine any road- national audience research of Major testing and in practice," Peacock said. blocks that respondents were perceiving League Baseball championship and Possibly compounding diary retrieval that maybe we didn't see," explained World Series Spanish language broad- is the difference between specific His- Patricia Gawle, Birch Hispanic Market casts. panic subgroups, such as Cuban, Puerto Specialist. Janet Therrien, director of research at Rican and Mexican, and rural and urban The study revealed that some 16% of Katz Hispanic Radio in New York, says Hispanic populations. Peacock said that the San Antonio respondents and 8% of she is "extremely encouraged" by the determining the subgroup is difficult be- the Miami respondents were from nonte- steps Birch has taken to divide the His- cause "it's intrusive to ask a respondent lephone households, and typically had panic market into primary language seg- about origin beyond whether they are less education than those from telephone ments. Therrien said this attempt paral- Hispanic or not." Market-by-marketdif- households. Still, Birch cited a 1988 lels the "assimilated, partially ferences (and even those between rural study that observed little difference in assimilated, and nonassimilated" sub- and urban areas in the same market) are weekday radio listening levels in either groups that Hispanic agencies for years noticeable -and treated accordingly. telephone or nontelephone households, have assigned to the Hispanic market. For example, the Miami Hispanic popu- although nontelephone household listen- "Until now, neither Birch nor Arbitron lation tends to be more cooperative than ing was heavier than telephone house- has looked at the language issue, so that in McAllen -Brownsville, Tex., hold listening on weekends. Birch is taking a preliminary step in the which results in a closer survey monitor- Hispanics also often are more reluc- right direction," she noted. "This gives ing model and slightly higher follow -up tant than the general population to an- advertisers and agencies information that premiums, Peacock explained. Also, swer questions in a survey, Gawle said. is more in line with what they need, and Arbitron subdivides some Hispanic mar- "The Hispanic mindset tends to be dif- takes them a step closer to the market. kets into High- Density Hispanic Areas ferent, more hesitant," she noted. For advertisers who are considering go- to look specifically at the Hispanic pop- "Some members of the household may ing into Spanish but are a bit scared, this ulation overall, as well as within ZIP not be exactly sure of their legal status, answers some of their questions." codes known to have a high proportion and they might be apprehensive answer- Interep Radio Store's Director of Re- of Hispanic population. ing questions that sound suspicious. We search Ray Hockstein termed Birch's Birch/Scarborough's call -out method- wanted to see what we could do with our and Arbitron's .current efforts "ade- ology continues to produce criticism that interview to make respondents feel even quate" because both services recognize it undersamples the Hispanic population more comfortable with it." Gawle said the difficulties in measuring the Hispan- because Hispanic households are more the study revealed few problems under- ic audience and are "attempting to recti- likely not to have a phone than the gen- standing the interview terminology and fy the problems that exist." -ItEll

Broadcasting Dec 10 1990 Special Report 77 TRACKING HISPANIC VIEWING IS A THREE -WAY RACE Arbitron, Nielsen and Strategy Research Corp. take different approaches to the difficult job of measuring Spanish-speaking audiences

Defining the Hispanic television audience, much less measuring it, is proving to be no easy task for the three ratings services fighting it out to be the definitive source for informa- tion on Hispanic viewing habits. The Arbitron Co., Nielsen Media Re- ® seach and Strategy Research Corp. (SRC) Saateggg Re rely on diaries, peoplemeters and tradi- Corporaöon tional face -to-face surveys, respectively, for information on the local viewing of Hispanic stations and/or national viewing panic market must seem like a throwback of Hispanic networks. Finding out specif- to the days of door -to -door pollsters. ic numbers of Hispanic households or per- Miami -based SRC started tracking the sons using television is only half the battle Hispanic audience in 1977 at the request for these ratings services. The networks, of a Los Angeles TV station. The ratings reps and ad agencies also want to know service conducts three surveys a year- how assimilated the audience being mea- two local market reports and a network sured is with the general audience. report-in 33 markets. Interviewers ask With Nielsen testing a national His- viewers about the previous day's view- panic audience measurement service, it ing. According to Terry D'Angona, vice appears to be gearing up to be the His- Ceril Shagrin president, media, the door -to -door sur- panic media measurement system of vey does a better measuring the non - choice for the next decade. Although English speaking Hispanic audience. results so far have been positive, it has "We are the only Hispanic research by no means been an easy task for Niel- company that has its own field staff. Our sen, according to some Hispanic net- interviewers approach households and work research executives. start speaking Spanish." "We find face - Nielsen announced Nielsen to face is much last year that with better. It fits more into sponsorship from Telemundo Group Inc. the culture. The other thing is that the and Univision Holdings Inc. it would de- face -to-face interview is as old as re- velop a national Hispanic television ser- The second set of findings seems to search. It was abandoned in the general vice to start next year. The two Hispanic prove that Nielsen's general Los Ange- market because it is so expensive. With networks put up $38 million to get the les sample, which includes 20% to 25% Hispanics, it is still the best in getting national service off the ground. Nielsen of Hispanic viewers, is skewed more results," she said. installed peoplemeters in 200 households towards the assimilated Hispanic market Arbitron also relies on bilingual inter- in Los Angeles last July and the findings and not representative of the Hispanic viewers and has increased incentives for confirmed that the Hispanics represented community as a whole. Hispanic homes being measured. "We in the general survey were not indicative Trying to get non -English speaking use incentives because the households of the majority of Hispanic viewers in- homes to be part of Nielsen's people - tend to be larger," said Arbitron's Doug cluded in the general survey. meter survey has probably been no easy McFarland. The ratings service also pro- Among the findings: task and that makes some Spanish net- vides diaries in both Spanish and En- Hispanic households viewed more work executives glad. glish for households where both lan- television than the general population in Said Peter Roslow, vice president, re- guages are spoken fluently. And, the Los Angeles market. search, Telemundo: "So far the results although SRC interviews Hispanic -only In prime time, 61% of Hispanic have been encouraging. Nielsen found it households because it says Nielsen and households had their TV sets on com- to be a difficult job, which is wonderful Arbitron skew results, Arbitron argues pared to 54% for the entire market. news. If it had been easy," that would that by limiting itself primarily to Span- Daytime TV usage among Hispanic have shown that the regular service was ish- speaking only families, SRC is also households was also higher -44.5% accurate. The point, Roslow said, is that skewing its methods. compared to 31.3% for the market. Nielsen "never really focused on this Although Hispanic media executives More important, Nielsen's Hispanic market, therefore the Hispanic sample is probably feel some loyalty to SRC because household -only study also found that half not a very representative group." The of its long -term relationship with the indus- of the Hispanic households in the Los regular sample, Roslow added, may try and its personal approach, most seem to Angeles market speak only or mostly seem to be fairly representative on the be betting with Nielsen and will probably Spanish. Only 22.6% speak both Spanish surface, but when one digs deeper, it support its national peoplemeter plan at the and English and only 24.5% speak mostly becomes apparent that the regular His- expense of SRC and Arbitron. "In theory, English. Also, 63.5% of Hispanic house- panic sample is more English- oriented. SRC has the best methodology," said Tele- holds have four or more persons; 29.6% Compared to Nielsen's peoplemeter, mundo's Koslow. "But," he added, "it is subscribe to cable and 71% own VCR's. SRC's face -to -face canvassing of the His- hard to get good interviewers out them and

Ts Spode! 0000r1 Mwdossti.' Dec 10 1990 it is difficult to control the [interviewer] the persons- using -television (PUT) numbers turnover." are quite low. "On the surface," Roslow Also, advertisers and media buyers are said, ''we attribute that to people not push- not bilingual when it comes to hard num- ing buttons...[but] the composition [of the bers. Hispanic media executives know that Hispanic household] changes so dramatical- it is to their advantage to use the same ly and quickly and it is difficult to keep methodology as the general media. Said up." As an example, Roslow pointed to Milagros Canasquillo, Univision director of one household Nielsen found that had two research: "As far as meters go, we want to people living in it. When the ratings service see Hispanic peoplemeters. We want to be went back six weeks later, there were 14 measured by the same barometer as the people living in the house. "The base is general market...advertisers want hard changing so quickly it, we think, is playing numbers and they measure everyone by the havoc with PUT levels." Nielsen offers same yardstick.... We can only achieve our peoplemeters with eight buttons on it and 16 share of ad budgets with the peoplemeter, buttons depending on household size, and that's why we approached Nielsen." 50% of the homes wired for the test run Reps who work with Hispanic media have 16- button meters. echo Carrasquillo's thoughts. Said John "Doing it right is not easy," said Ceril Cuddihy, director of sales, Katz Hispanic Shagrin, senior vice president, Nielsen Me- Television: "The emergence of Nielsen has dia Research. Shagrin, who is overseeing made a lot of people stand up and take Nielsen's Hispanic effort, said that just notice. The belief that if this test is success- Doug McFarland gaining cooperation was a major problem. ful it will generate money for the Hispanic Said Shagrin: "The people we approached marketplace is probably correct." That does were not aware of ratings, what they are, or not mean that Cuddihy, or other industry Ar?a/ r?viJ what Nielsen is. We had to gain their confi- the value i dence and what executives, underestimate of explain we were doing and SRC. "Nielsen will have to fmd trust in its why it was important to them and to us. audience; SRC still has a wonderful edge Nielsen and its clients know that there is Also, trying to determine who is a house- with its field reps." still work to be done. According to Roslow, hold member or a visitor is a problem." -JF

the media institute is pleased to announce the winners of its 1990 HISPANIC JOURNALISM AWARDS PROGRAM

Iván Roman, El Nuevo Herald Zita Arocha, Vista Magazine Denisse M. 011er, WXTV -Channel 41 "SIDA en Puerto Rico" "Education Secretary Lauro "Puerto Rico-Futuro Incierto" Best News Article Cavazos: Failing the Test" Best Continuing News Coverage in Spanish Best Feature Article -Local TV Station in English Diana Martinez, Hispanic Marlene Fernandez, CNN Spanish - Magazine Hector A. Feliciano, WNJU -Channel 47 Telemundo "Where to Draw the Line" "Se Desploma Edificio en Brooklyn' "Es Cuba la Proxima" Best News Article Best Spot News Coverage Best Continuing News Coverage in English -Local TV Station -TV Network

Maribel Hastings, La Opinion Carlos Verdecia, Univision Samuel Orozco, Araceli Garcia, "Escuela en los Reformatorios" "Adios a Las Armas" Gunnar Jensen, KSJV Best Feature Article Best Spot News Coverage "Investigacion de la Muerte de in Spanish -TV Network Ismael Ramirez" Best Continuing News Coverage -Local Radio Station A program of The Hispanic Media Center The Hispanic Journalism Awards Program is made the media institute possible by a grant from 3017 M Street, N.W. Washington, D.C. 20007 (202) 298 -7512 M Bank of America

Broadcasting Dec 10 1990 Special Report 79 'Sábado Gigante' 'Yo Compro Esa Mujer' ' Cristina Show'

SAMPLING HISPANIC TELEVISION SHOWS Univision's Sabado Gigante (Giant among others. Bentivoglio domestically The annual beauty contest, which origi- Saturday) remains the number -one show produces Desde Hollywood as well as nates live from the James L. Knight on Hispanic television in the U.S., at- Univision's Tu Musica and Fama y For- Convention Center in Miami, features tracting a 45 rating during the spring tuna. 24 Hispanic contestants from around the 1990 Strategy Research Corp. survey country in various competitive catego- (figures for the more recent November Cristina Saralegui's Miami -based topi- ries. The third annual competition is sweeps period were not available at cal afternoon talk show, Cristina, often scheduled for Oct. 24, 1991. press time). The weekly three -hour var- referred to as the Hispanic Oprah, has iety/game show, hosted by Mario (Don scored high ratings since debuting more Univision has scored a big hit this Francisco) Kreutzberger, features in -stu- than a year ago on Univision. Cristina season with its just -completed novela, dio audience participation and frequent was the number -eight show among all Yo Compro Esa Mujer (1 Buy That Wom- sponsor tie -ins. households in the spring 1990 Strategy an). Novelas, melodramatic Hispanic Research Corp. survey, and ranked even soap operas, regularly rank high among Univision's Desde Hollywood, hosted higher among women age 18-plus. viewers. Other novelas currently on the by Luca Bentivoglio, routinely draws network include Amanda Sabater, Mi high ratings for the network on Tuesday Univision's three -hour Nuestra Bel - Pequena Soledad and Pobre Diabla, nights at 10 p.m. The chatty entertain- leza (Our Beauty) has ranked as the starring popular Venezuelan actress ment news show has featured guests in- number -one special on Hispanic televi- Jeanette Rodriguez. cluding Sting, Julio Iglesias, Andy Gar- sion, based on Strategy Research Corp. cia, -Bruce Willis, and Robert Redford. studies commissioned by the network. Movies frequently rank among the

'El Magnate 'Charytisi `The Cassandra Cross ng'

80 Spode! Report Broadcasting Dec 10 11190 mestically, stars popular Hispanic actor Sonia Infante, is one of Galavision's Andres Garcia along with Rudy Rodri- top -rated novellas. The show, one of guez and Laura Fabian. Other network several novellas presented by Galavi- novelas include Paraiso, Alma Mia, La sion, airs Monday through Friday at 7 Intrusa, Pasionaria and La Revancha. p.m. Novellas aside, the network scores El Magnate airs Saturday from 6 to 8 some of its highest ratings for its movies P. m. and sports programing, including two Un Rostro en mi Pasasdo (A Face in hours of wrestling on Sunday afternoons my Past), starring Eduardo Linan and and boxing on Saturdays at 11 p.m. -n

'Qué Pasa' YOUR SUCCESS top -rated programs on Hispanic televi- sion, with Telemundo's Cine Millonario among the highest rated. Offerings dur- ing the 1990-91 season include Sophie's Choice and 83 other popular titles ac- IS OUR quired through a licensing agreement with ITC Domestic Television earlier this year. The dubbed titles are being added to the line -up of mostly Mexican - BUSINESS. made films which have traditionally earned high ratings in the Monday -Fri- day prime time (Cine Millonario) and Middle market Corporation, we Sunday prime time (Cine Mundo) slots. communication offer competitive Popular Latin personality Charytin companies often find rates and flexible Goyco has managed to earn high ratings that when it comes to lending guidelines for Telemundo since launching her mu- borrowing money which allow us to sical variety show, El Regreso De Char- for acquisition or structure loans ytin, on the network in 1987. The week- recapitalization, to accommodate ly program, produced in Puerto Rico, financial institu- your special airs Sundays from 7 to 8 p.m. and fea- tions simply aren't situation. If your tures the entertainer's many performing in tune with their financial talents. Other variety shows on Tele- special situation. institution says mundo include The Carlos Alfredo But at Greyhound "no" when you Show, Marcano...El Show, Su Estrella Financial, you're need to hear Favorita and Sabado Noche. assured of serious "yes," call Ocurrio Asi (It Happened This Way) consideration from MATT BREYNE has been attracting respectable overnight specialists who know ratings since its debut earlier this season your business and can (602) 248 -2808 on Telemundo. Stories on the half -hour approve the financing CHRIS WEBSTER SOL Oi\S news magazine show have been of the A you need to succeed. (602)248 -6955 Current Affair variety, such as an explo- Backed by the multi- THROUGH SERVICE or JEFF KILREA ration into the secret rituals of Santeria, billion dollar resources (312)855 -1900 a form of religion, and the first transsex- of Greyhound Dial ual wedding in Spain. The show is host- Chicago Office. ed by former KVEA -TV Los Angeles News Director Enrique Gratas and is produced by Telemundo Productions, Hialeh, Fla. Greyhound Financial Corporation In one of its latest outings in the popu- lar novela format, Telemundo's El Mag- nate presents what is billed as a "saga of the complex struggle for power, love Greyhound Tower- 1160 Phoenix, Arizona 85077 and glory." The novela, produced do-

Broadcasting Dec 10 1!!0 Special Report 81 GETTING BROADER REACH WITH NARROWER AUDIENCE New formats evolving as narrowcasting techniques are adopted; industry segment stands to benefit from general market expertise

Tune your radio to a Spanish radio station, and you are liable to hear any one of at least 10 distinct BIRCH NATIONAL HISPANIC FORMAT RATING AVERAGES formats, as divergent as News/Talk to BY DEMOGRAPHICS, SPRING 1990 Country (ranchera) to Top 40 radio. Al- though the varied formats within the Forma, Number of stations 12 -17 1 &24 25 -34 35 -44 45 -54 55 -64 tic-- Spanish broadcasting umbrella have ex- Contemp. intl. hits AM's: 8 1.3 12.6 isted for as long as there have been 39.7 21.4 13.6 6 5 FM's: 17 7.5 Spanish -formatted stations, over the last 19.3 31.3 24.3 10.1 5.6 1 few years, the diversity of programing Ranchero /cont. Sp. hits AM's: 16 3.3 14.3 29.1 17.4 11.6 17.2 7 has increased and the concept of narrow- FM's: 3 16.7 20.5 28.1 4.8 11.4 13.8 4 casting has crept into the marketplace. Ranchera / nortena AM's: 16 2.1 11.1 34.8 15.8 14.9 12.6 8 Among the handful of companies in- FM's: 1' 100 volved in Spanish language radio since Ranchera AM's: 2' 2.4 18.6 the late 1940's is Bethesda, Md. -based - 37.1 25.6 16.3 FM's: 1' United Broadcasting. Bill Parris, execu- - 5.3 31.6 15.8 42.1 5 tive vice president, oversees the opera- Nortena AM's: 1' 4.3 21.7 52.2 17.4 4.3 tion of the company's two Spanish out- FM's lets, KALI(AM) San Gabriel, Calif. (Los Chicano AM's: 3 - 8.8 21.5 23.4 13.8 29.5 2

Angeles) and WKDM(AM) New York. 1 FM's: - 4.8 42.9 33.3 9.5 4.8 4 "Spanish radio is one of the most excit- Tex Mex AM's: 5 3.8 8 29.2 23.7 13.7 12.7 9 ing frontiers in radio," Parris said. "In FM's: 1' 8.3 16.7 50 16.7 4.2 4 the last 10 years alone, it has covered - the same distance as general market ra- Soh intl. hits AM's: 2' 2.7 4.1 14.2 25.6 30.2 11.7 11 dio has in the last 40." FM's

While general market radio has em- Spanish Top 40 AM's: 3 1.3 4.2 46.7 15.9 12.2 11.5 8

braced the fragmentation of radio formats FM's: 3 14.9 22 29.4 17.9 12.9 1.7 1 and the development of specialized re- Spanish news /talk AM's: 10 1.8 5 18.8 18.8 17.5 14.8 23 search and marketing tools, Spanish radio FM's has evolved at a slower pace, Parris be- *Total number of stations too low to be reliable. Audience composition based on 12 -plus average quarter lieves. hour for total MSA. Source: Katz Hispanic Radio. "The first layer of improvement came when Spanish radio operators began to apply general market CHR formatics to cages that spring from the fact that we are population. their radio stations," Parris said. "By the Hispanic ourselves," Alarcon said. As an Tichenor Media Systems has been serv- late 70's and early 80's, every number example, he cites the New York market at ing the Hispanic audience since the late one Spanish station in the top markets had the time they purchased WSKQ(AM). 1940's. "In the early 1980's, we were general market format structures on the "There were two radio stations, one serv- fairly diversified as far as our holdings air." The last two years have seen the ing the older listener and one the youn- were concerned, different formats and dif- introduction of the research and promo- ger," he said. "We felt that there was a ferent media," said Mac Tichenor, presi- tional techniques, and brought Spanish ra- void for contemporary, international His- dent, "and we decided that we would dio to where general market radio was panic music. We programed for that void concentrate on Spanish radio." about five years ago, he added. and the success of that venture has been Tichenor believes that the market is One of the advantages Spanish radio the fuel behind the growth of our compa- moving very slowly toward fragmenta- operators have, in Parris' estimation, is ny.' tion, if at all. "The formats were always the ability to learn from the mistakes The success of relative newcomers such there," he said, "WQBA(AM) Miami has made by the general market broadcaster. as SBS has been the driving force behind been a News/Talk forever. I am not "The excitement, to a certain extent," he the fragmentation of the Spanish market, aware of a dramatic move into fragmen- said, "is that you can relive the general said Alarcon. It has been fueled by the tation or narrowcasting in the Spanish market progression with the benefit of continuously shifting immigration patterns market." hindsight." Another factor in their favor into the United States. Looking at a mar- Overall, the operators expect to see is that most stations still attract a broad ket such as New York, for example, the the radio segment of the Hispanic media enough audience to deliver solid results last few years have seen a growth in the increase in competition as more main- for the advertisers. Dominican community, the Salvadoran stream broadcasters come to the medium As far as advantages go, Raul Alarcon, community and Central and South Ameri- and as the population increases. In the president, Spanish Broadcasting System can communities. Any operator attempt- long term, improvements in audience (SBS), believes that being Hispanic has ing to service the market has had to fine - measurement techniques and lessons given his group the edge. SBS was tune the programing to include news and learned from the general market both launched with the purchase of WSKQ(AM) music representative of the varied ethnic bode well for the Spanish radio opera- in October of 1983. "There are advan- subgroups within the broader Hispanic tor. -LC a sr.ct.t Roped Broadcasting 0« 10 1990 IFIManNy 711 The truth about agents and casting directors Performers unions: Are they right for you? How to audition Tips on starting out, and what to do when you get a real job

.....»,.z...... ,..r-.s . .o.: ,. f..:././1.7.4411: n.. Based on a broadcasting course Cronauer taught for five years at the New School for Social Research in Manhattan, this book and audio tape companion is essential for aspiring broadcasters and actors alike. It teaches something that is primarily an acting skill: how copy to take another person's words and convey them as though they were your own. "Adrian has written a comprehensive guide. In fact, everything you've ever wanted to know FREE AUDIO TAPE about how to read copy is contained in this book." 'READ COPY Ed McMahon

"Stimulating for the novice, and I'd like to ,.P''U yw- .A...... recommend some parts to several highly paid I. pros." - Peter Allen A cassette tape, included free Voice of the Texaco Metropolitan Opera with each purchase of How Broadcasts to Read Copy, provides you with actual examples of Adrian Cronauer is one of the most famous voice -overs. Each selection broadcasters around today, thanks in part to on the tape complements the Robin Williams' award -winning portrayal of him information in the text. in the movie Good Morning Vietnam. Cronauer Specific procedures, now has written a book for both professional techniques and principles are announcers and aspiring broadcasters: How to demonstrated. Read Copy: Professionals' Guide to Delivering Voice -Overs and Broadcast Commercials. This Cronauer gained world fame as an Armed states, out in great book, Cronauer "points Forces DJ in Vietnam. He has also worked as the most aspect of DJ work detail important an anchorman (WIMA -TV), operations manager of how to (and almost all kinds broadcasting): and program director (WFRT -TV), and station reading do a good job copy and sounding manager (WPVR -FM). Mr. Cronauer spent on the natural air." many years in New York City with station WQXR and as a freelancer. Cronauer focuses on: ISBN: 0- 929387 -14 -7 Working with recording studios 200 pages 25 minute audio cassette Using your voice to its best advantage $29.95 (cloth) Words to stress and not to stress (Allow 3 -4 weeks for delivery) What common mistakes mark an amateur from a professional Broadcasting Book Division He offers dozens of tips to help an announcer in 1705 DeSales Street, N.W. his or her career: Washington, DC 20036 Marketing yourself or call 1- 800 -638 -7827 to use VISA or MC THE EXPANDING APPETITE OF TELEVISA

The Mexican broadcasting giant Te- The company is looking for expansion company owned the dominant group of levisa, long an important presence in its print medium holdings as well - Spanish- language TV stations before be- in Latin America and the U.S. Televisa is a major investor in the U.S. ing forced to divest in 1988 under FCC Spanish -language TV market, is moving sports daily The National and Burillo foreign ownership rules. Through Pro - to broaden its reach into Europe, with a said the company may consider a Euro- tele, some 7,000 hours annually of Te- central focus on Spain's expanding TV pean version in the next two years, de- levisa programing make their way onto sector. livered daily from the U.S. via satellite. U.S. airwaves, giving it a 40 % -45% In an interview, Televisa Executive Programing production is a primary market share in U.S. Hispanic TV. Vice President Alejandro Burillo said focus for Televisa, said Burillo, and the In addition, Univisa's Spanish -lan- the company's main European foray so company's output is also distributed guage cable service Galavision feeds Te- far has been the 24 -hour Spanish -lan- worldwide to nearly 40 nations in Eu- levisa news programing directly to inde- guage news service, ECO, which it rope, Asia and the Mideast, with growth pendent KwHY -TV Los Angeles and will launched in September 1988. Using the in international program demand boost- soon go, according to Burillo, to a European satellite Eutelsat, PanAmSat ing international sales a reported 30 %- Houston independent. and other satellites, ECO reaches satel- 50% this past year for Protele, a unit of The company, whose start in radio lite and cable viewers throughout Eu- the Los Angeles -based Univisa opera- some six decades ago earned it the moni- rope, the Americas and parts of Africa. tion held by Televisa's principal owners. ker "The Voice of Latin America," has Burillo said Televisa's TV production A potential boost to Televisa's over- not ignored its own country or the region arm is also open to dialogue with Euro- seas expansion may come if and when either. Some 800 Latin American TV pean, particularly Spanish partners. Te- the privately -held company decides to channels are partially fed by Televisa levisa already yields an enormous go public with up to 35% of its shares. productions, it claims. 25,000 half-hours annually for the do- According to Burillo: "We are thinking In Mexico, Televisa's dominance could mestic Mexican market. Joint efforts are about it, but it now is not a very good hardly be greater. Referring to itself as a possible both in entertainment program- moment to go out to the public. We will "social communications system," the ing and, in a possible venture with wait until next year." company controls some 250 affiliated cor- Spain's news agency EFE, with the in- Televisa's business has continued to porations and employs 15,000. formation field, he added. build in the U.S., where at one time the Among its holdings are two four -de- cade -old national TV stations and two of Mexico City's leading local TV stations, with an operation encompassing nearly 100 separate broadcasting centers, 55 repeaters and 28 translators. Its eight radio stations have 90% of the ad market (with the top three FM's in Mexico each airing youth- oriented programs), and a group of successful AM's airing more $21,000,000 older -targeted news and entertainment. The company's affiliates also include the 16- channel Cablevision cable opera- tion reaching 100,000 of the country's approximately 9.5 million TV house- in radio station sales holds, the home video distribution com- pany VideoVisa, the film production company Televicine, record labels (which it may seek to expand following a possible public offering), dubbing and over the last four months. subtitling companies, live concert pro- motion, exports ventures, the Televisa Cultural Foundation, two top soccer teams, the largest stadium in Mexico and an exhibition center. But Burillo said the media company is not stopping there. Experimentation with the new technology of high -definition television is being pursued, apparently Q UESTCOM (u',,- both for a satellite -to-theater delivery sys- tem and for a terrestrially -delivered movie Radio Station Brokerage & Financing Services service using the NI-IK system. According to Burillo, the HDTV the- ater project, which could start up as soon Don Busself Marc Hand as 1991, is being prompted by the lack Gaithersburg, MD I (301) 963 -3000 Denver, CO / (303) 534 -3939 of existing theaters in Mexico City, where Burillo said just 200 facilities serve 25 million people. -Alts

84 Special Report Broadcasting Dec 10 1990 JOU1LIISM

STATION TO PRODUCE COMPETITOR'S NIGHTLY NEWSCAST ABC affiliate to produce Fox stations' 10 p.m. newscast

In an unusual arrangement, two tele- announced the deal without consulting weeknight newscast will be evenly split vision stations in Scranton, Pa., the network. between the WOLF-Tv and WNEP -TV sales have signed a deal to air one of the "My feeling is that until they provide departments, with each station selling station's newscasts exclusively on the us with some solid information on what four minutes nightly. WOLF-TV is permit - competitor's airwaves. their news looks like, we're going to ed to promote its own programing on Begining Jan. 2, 1991, Fox affiliate continue with what we have," said Kil- local avails within the newscast, while WOLF -TV will air the market's first 10 cullen. He said he would like to see Fox WNEP -TV is not. Each station is responsi- p.m. newscast, which will be produced provide in -depth Nightline -type pro- ble for its own promotional costs. for the station by ABC affiliate WNEP- graming which WOLF-TV would consider WNEP-TV is expected to benefit from TV. The Fox station, which is the only moving into the 10:30 p.m. slot. references to its 11 p.m. newscast dur- independent station in the mid -sized "We had a choice of producing our ing the 10 p.m. WOLF-TV newscast. An- market, will receive the half -hour show own newscast at 10 or picking up News - chors will advise viewers to tune into the live via fiber optic cable from the WNEP- watch 16, and it seemed perfectly logi- 11 p.m. newscast on WNEP -TV for up- TV newsroom. cal for us to select Newswatch 16 since it dates on certain stories, said Kilcullen, Traditionally the market leader in is well established as the most popular but there will not be "sandbagging" ef- news, WNEP -TV is producing the news- local newscast," said Guyon W. forts along the lines of "here's the car cast to tap into audiences that go to sleep Turner, owner of WOLF-TV. accident, see the body on the next news- before its own 11 p.m. newscast, ac- Advertising avails on the new 10 p.m. cast. " -a cording to station president and general manager, Elden A. Hale Jr., who initiat- ed the deal. He said WNEP-TV could not interrupt its prime time ABC schedule, adding it was likely the 10 p.m. news- You Can Buy cast would attract a different audience Still on WOLF-TV. "Ten o'clock newscasts traditionally tend to skew a little older, Manhattan for $24. so I don't anticipate any significant change in our prime time ratings," said Save on this remarkable pocket calendar and city guide Hale. The open -ended deal, which is mutu- Over 3,000 Listings including: ally cancel able, is a barter essentialy Restaurants, Hotels, Airlines, licensing agreement, according to Peter Entertainment, Shopping, "8007 Kilcullen, station manager and director 24 -hour & emergency numbers WOLF of programing, -TV. The two sta- Weekly calendar, tions will continue to operate indepen- address and note pages dently of each other in every other re- pages of color, detailed spect. 32 full street maps, subway map, The 10 p.m. newscast on WOLF-TV, zip code and area code map Newswatch 16 at 10, will feature the same anchors as Newswatch 16 at I It's the best buy on Manhattan in over p.m. on WNEP -TV. The difference will be 300 years. The Manhattan Diary is that the latter newscast will have addi- filled with essential city information to tional and updated information, weather help you travel, dine or entertain. Cor- and sports scores. The launch of News - . porate discounts and custom imprinting watch 16 at 10 will bring the total num- available. Other editions: Los Angeles, ber of daily news hours produced by Boston, Chicago and the 14 -city Met- WNEP -TV to six and a half and, according ropolitan Diary. to Hale, is likely to result in a small staff Fine grain leather$24* ppd. increase. Simulated leather $15 ppd. The agreement likely came as a sur- With mention of rhis ad. prise to Fox Broadcasting, which has Order by Phone: Credit card holders call been developing ways to assist affiliates free 1- 800 -548 -1108 24 hours a day. in creating their own newscasts with a Or by Mail, send check to: network identity. WOLF -TV did not want Inc. to wait for Fox news developments and Per Annum, `k 114 East 32nd St., New York City 10016 insdastin0 Ms 101!!0 bsRnniss. 115 LE

1991 WON'T BE MUCH EASIER FOR NEW CABLE SERVICES Although some programers are reporting positive conversations from Western Show, no breakthough deals have emerged

Recently launched and new cable programing services had a slow 1990, and although most contin- ue to plod along, 1991 is shaping up to be just as tough. While most report posi- tive conversations with operators at the Western Cable Show two weeks ago, the industry's last major gathering of the year, there were no breakthrough deals. Operators may be adding a few channels here or there to coincide with rate in- creases in 1991, but otherwise it looks as if it could be another long year for fledg- ling programers. For Comedy Channel and HA!, the Western Show meant a few more sign- ings, but no major MSO breakthroughs. That will likely mean longer periods of sustained losses before breakeven. Unlike most other programers, how- ever, Comedy and HA! parents Time Warner and Viacom can afford it. For those who have launched and are less well -heeled, the tough times mean a The Sci -Fi Channel, set for a second-quarter debut more desperate search for a white knight. Landmark came to the rescue of Mizlou's Sports News Network at the doesn't seem to be a priority" for the attracting viewers is important to get 11th hour last week, but economic con- cable operator, a new programer lament- new growth. ditions have sapped nearly all of SNN's ed. While most new services have just momentum after its February launch. Still, they plug along. MTV's eight - one launch, The Comedy Channel, in The new economic reality has also put month -old HA! network received four essence, has had two. When it launched greater pressure on services in the same ACE Award nominations, and some of last November to four million subscrib- category, such as the courtroom chan- its programing has received positive re- ers, the programing and its format was nels, to merge. Time Warner and Rain- views, but to date has 6.5 million sub- almost universally panned. Now, at nine bow merged their courtroom efforts into scribers. By year's end, HA! President million subscribers, the programing has the Courtroom Television Network the Ed Bennett said the service should have been through several revamps, and is week before the show aired. another million, since operators like to now devoting 25% of its time to stand Some new networks with affiliation soothe annual rate increases by adding up comedy. deals in hand, such as the Sci -fi Chan- new channels. Richard Beahrs, The Comedy Chan- nel, are plowing ahead, and others with- If HA! can double its subscriber base nel's president, thinks the channel has out deals report their plans remain on next year, "that would be great," said gained momentum, and operators are track, despite the low level of MSO in- Bennett. Although growth is lower than becoming more interested in the prod- terest. Others, such as the How -To the business plan had anticipated, it's uct. By the end of next year, Beahrs Channel, plan to test their formats fur- not much lower, he said. Twenty million wants to have 15 million to 20 million ther, waiting for some of the darker eco- is the critical number, he said, not only subscribers. The Comedy Channel cur- nomic and regulatory clouds to clear be- because it is the breakeven point, but rently has commitments for 18 million fore launching. because of the word of mouth conversa- households, but it needs to sign on other "In a depressed economy, it's diffi- tion that critical mass generates. Also, MSO's to achieve its goals. When an cult to raise money," said one new pro- getting on in one system in a market MSO is signed, "you're hard pressed to gramer, yet cable operators "want you increases the chance that other operators get more than 25% of the subscriber to have deep pockets." With the threat in the market will follow. But getting base off the bat," he said. Realistically of reregulation, the credit crisis and a onto the channel is only half the battle, it takes three years to reach 75% of an worsening economy, "programing according to Bennett. For a new service, MSO's subscriber base, Beahrs said.

06 calls Oroadtaslia0 Dee 10 1990 Channel capacity problems will take about four years to clear up, but regula- RAISING AMBITIONS ON CUSTOMER SERVICE tory uncertainty also continues to deter operators from signing up, said Beahrs. While most agreements are MSO-wide, uncertainty also makes some MSO's sign limited agreements that commit only a portion of their systems. Slow growth means the channel must move slower in other areas as well. "We'd like to be able to send our show hosts out to do remotes more. And we have a lot of programing in develop- ment, which we'd like to bring to the screen more quickly," When Michael Marcovsky, president and Gray of Nostalgia Television, took control of Robbins, Wengberg the network in February, it had seven hree top MSO executives urged the cable industry to go above and beyond million subcribers. As of year end, the the customer service standards adopted by the National Cable Television network will be in 12.3 million house- Association, not only for political purposes but because they make good hold. business sense. Having deep pockets is not necessar- "We can't stop with the standards," said Larry Wangberg, president and ily an advantage to launching a new chief executive officer of Times Mirror Cable, at a Western Cable Show network. Unlike many large companies, panel. "We have to constantly be asking consumers what their needs are." Nostalgia is not overleveraged, accord- James Robbins, president of Cox Cable, said bonding with the consumer ing to Michael Marcovsky. Large com- "is the best offense against competing technologies. If [customer service] is panies also tend to attract large program- good, there will be no reason to turn elsewhere," he said. ing costs and require large staff salaries, Jim Gray, president of Warner Cable, said his company is concentrating on he said. "The frames of reference are outages and reliability. Warner gets an average of nine million phone calls a different at a network like Nostalgia," year, he said, many of which produce truck rolls. Cutting down on those Marcovsky said. problems not only cuts down complaints, but saves money. Gray said Warner The Cowboy Channel was one new could save $2 million if it cut down on truck rolls. service that did not have a booth at the The executives discussed what they were doing to improve customer Western Cable Show, preferring to service. Wangberg said Times Mirror was adding 20 to 25 CSR's next year spend its money other ways, said Mack and spending about $500,000 on new phone systems for smaller systems. Long, president. It still took the oppor- Times Mirror will also spend $100,000 to find out "what would dazzle tunity to meet with cable operators and consumers." said it remains shy of three million com- Robbins acknowleged that short-term, customer service improvements "are mitted subscribers. The service forecasts costing us at the margin, but it's the right long -term decision." His parting five million when it launches at the end advice on the standards: "Do it, and after you've got it going, start to talk of the first quarter of 1991, although about it." Long acknowledged that date may have to be changed. The channel has a hard launch with substantially more than the number of ancillary revenue projects al- road ahead, with 15 million subscribers five million subscribers it had projected, ready in the works. Several Japanese needed to break even within the first two according to Mitchell Rubenstein, presi- trading companies are interested in ob- or three years. dent. It is currently at the five million taining foreign distribution rights and Since The Family Channel pulled out mark now, said Rubenstein, with com- possibly investing in the U.S. channel. of involvement with The Cowboy Chan- mitments from 25% of the top 100 Lehman Brothers, Salomon Brothers, nel in the summer, that service is still MSO's. Rubenstein noted that all corn - and Waller Capital Corp. are looking for looking for investors with the help of mitments are for fulltime carriage. financing for the channel. There are also Daniels & Associates. Cable operators, To get the first two years free, opera- deals in the works for everything from a programers and broadcasters have all ex- tors need to commit at least 25% of their Bantam book line to toy merchandising pressed interest in investing in the chan- subscriber base and are required to add to video games. nel, according to Long. But he stressed specified amounts of households each The International Channel, which the network has enough financing "to additional year, culminating at 80% in launched last July, will serve 830,000 stay up and alive." The channel needs five years. Sci -Fi is offering cable oper- subscribers by January, which is close to an investor to help the network grow, ators an option of 1% equity for every its goal of one million by year's end, but not to get on the air, Long said. 500,000 subscribers and has allocated a said George Leitner, senior vice presi- Sci -Fi, which recently announced that total of 15% of stock for this, although dent and general manager. He said the its studios will be located at Disney's no MSO can exceed 4.9 %. "It's de- network remains on track with its origi- MGM Grand theme park, is the service signed for smaller MSO's who haven't nal business plan to hit two million by many cable operators deem the most had a chance to invest in cable net- the end of 1991. Breakeven is around promising of the new networks. Sched- works," said Rubenstein. 3.5 million subscribers. uled to launch in the second quarter of Sci -Fi is going beyond relying just on The network, which carries a mix of 1991 (pushed back since an initial De- U.S. cable systems, with plans to li- foreign -language programing, including cember 1990 date), the service will cense programing overseas and with a product from the Far East and the Mid-

Broadcasfing Dec 10 1990 Cable 87 dle East, is close to signing several other testing is really dangerous." levision, is scheduled to launch in July deals that would put it over the one That's especially true for small, entre- 1991, and in New York City to boot. million mark, said Leitner. preneurial companies like How -To, he Since Cablevision and Time Warner, "We can definitely last and we're said. Time Warner and Rainbow can combined, own the systems in Manhat- definitely on target," said Leitner, dis- lose $60 million to $80 million and "it tan, Brooklyn, Queens and on Long Is- cussing the weak market for new ser- gets lost on the balance sheet," he said, land, the service is in a prime position to vices. "Our targets are fairly concentrat- but smaller companies don't have that get channel space on these systems on ed," he said, so International can focus luxury. "We want to make sure the cap- which some established networks also its resources on systems in areas with ital risk is as little as possible," which would love to be. While additional high foreign populations, typically the not only protects the operator and/or fu- ATC, Warner, and Cablevision systems population centers on each coast. ture investors, said Hale, but also in- throughout the country will also launch Mike Hale, creator and founder of the sures the entrepreneur who had the origi- the service, channel constraints mean How -To Channel, is looking to test the nal idea a better chance to hang on to Courtroom Television won't get cover- channel in 1991. But he doesn't expect a more of the equity. Looking at SNN, he age in all of its parents' cable systems. launch until 1992-if then, and he's in said, "it's better to have water up to Armed with what he calls a conserva- no hurry to launch. "The concept has to your neck, than over your head." tive business plan, Steven Brill, presi- work for the operators," he said. He But Hale believes the climate will im- dent, Courtroom Television Network, is hopes to test a three- to four-hour block prove. "In a couple of years, it's all convinced the service can hold out until in as many homes as possible next year going to break loose again," he said, channel capacity opens up. The channel to find out how viewers use it, how when channel capacity opens up and op- will require a steep investment over the operators want to position it and what erators get a better signal out of Wash- first couple of years, according to Brill, changes need to be made in the original ington. "You really just have to hang on and won't break even for about five business plan. if you think you have the right con- years. Operators, including those in Launching networks today is not like cept," he said. Time Warner and Cablevision systems, the early and mid -80's, he said. As to services losing credibility dur- will pay 10 cents per subscriber for the "You've got to be a little bit more so- ing prolonged launch phases, Hale said, service, and those who come in at phisticated" these days, he said. Opera- How -to continues to do enough produc- launch are guaranteed the same rate for tors want to deal with known quantities, tion and distribution to maintain credi- five years. he said. "You find out everything you bility, and the name is trademarked, giv- Although Time Warner Enterprises' need to know or otherwise you'll make ing an added measure of protection. American Lawyer subsidiary will man- the airlines rich," he said, by flying Courtroom Television Network, the age the service, many other details re- around the country in search of commit- moniker of the newly formed venture main to be ironed out. While Brill's ments. "Launching without any real between Time Warner and NBC Cab- instinct is "to be aggressive in making [local avails] available," especially since he is skeptical about the amount of TRYING HARDER FOR NUMBER TWO national advertising Courtroom Televi- sion will be able to attract at first, he HBO Networks is looking to change the premium category battleground, but realizes that "once you give them out, not by matching HBO against Showtime or against The Movie they're hard to take back." Nor does the Channel. Instead, HBO plans to put Cinemax up to challenge Showtime as the service yet have an affiliate contract, number -two premium television channel. Cinemax, with 6.3 million subscrib- although the service is working quickly ers, released the results of a research study it had commissioned to compare it to put one together. with Showtime. The Golden American Network, "We have not talked about Cinemax for a couple of years," said Dan which continues with its plan for a Sep- Levinson, vice president, marketing for Cinemax, acknowledging that tht tember launch with either a four- or service will "finish down for the year." Cinemax is taking steps now it should eight -hour block, is zeroing in on turn- have taken a year ago, said Levinson. "The perception out there is that we are ing a positive lead from several MSO's getting beat [by Showtime] when we aren't." into a master agreement with one of According to Cinemax's study, Showtime's exclusive movie titles have not them, said Chairman Bernard Weitz- helped the channel's performance. A.C. Nielsen prime time ratings for Cine- man. That would allow them to talk with max from January through August 1990 averaged 5.6, compared with a 5.0 their local affiliates in markets where for Showtime, and total day was 3.3 for Cinemax, compared with a 2.7 for there are significant older populations, Showtime. and once a few big deals are done, GAN The study also said that Cinemax's average disconnect rate is lower than believes others would follow. That, in Showtime's. According to an HBO consumer tracking study conducted Janu- turn, would allow operators to test the ary through June 1990, Cinemax's three -month disconnect rate averaged programing and give them a track record 17.4 %, compared with 20.5% for Showtime. to evaluate the programing. Cinemax is trying to convince both operators and consumers that Cinemax Ed Cooperstein, president of Talk TV is a to is better companion service HBO than Showtime. Cinemax counterpro- Network, said he was handing out two - grams HBO, said Levinson, with a combined HBO -Cinemax service getting a page affiliation agreements at the show combined higher rating (8.1) than does an HBO -Showtime combination (6.2 and is looking to follow up those conver- rating). Disconnect rates are also lower when HBO and Cinemax are com- sations with contract signings. "All the bined, with a three -month average of 10.6% and 12.4% respectively, com- comments seem to be affirmative," he pared with an HBO -Showtime package, which results in disconnect rates of said, as he looks at a March or April 14.6% and 16.5 %, respectively. launch. -MS,sDM

88 Cable Broadcasting Dec 10 1990 BILLOCK URGES MORE ATTENTION TO MARKET SHARE HBO executive says operators need to change their focus from short term -cash flow to long term -increasing basic and pay percentages

Cable operators' myopic focus on "It is not either /or," said Brookstein. longer thinking of themselves as utili- generating cash flow must change, And while working to satisfy custom- ties, but rather as entertainment provid- and they must concentrate on in- ers, Brookstein said operators must do ers, said Chris Moseley, senior vice creasing market share, according to John "not only what is good for consumers, president, marketing and communica- Billock, HBO executive vice president, but what is economically beneficial for tions, The Discovery Channel. Also giv- marketing. To Billock's dismay, "cable us." ing evidence that the structure of cable is has chosen to define itself in financial But some operators are starting to intact but the facade is not, Moseley terms rather than in market terms." The move away from their central focus on pointed out the importance of, and un- industry should start speaking in terms the bottom line. "We have been finan- fortunately, the expense of, correcting of market share, for both basic and pay cially oriented for a long time, and we're cable's negative image. It takes 50% categories, he said. trying to change that," said Virginia more investment to correct a negative Instead of doing that, Billock Westphal, vice president, marketing and perception than if working from a posi- charged, operators continue to focus on programing, Viacom Cable. When you tive or clean slate, she said. short-term financial goals and to look for concentrate too heavily on finances, Bill Grumbles, executive vice presi- ways to change the structure of the busi- "you end up making way too many dent, Turner Cable Network Sales, criti- ness. "The infrastructure of cable is not short-term decisions," she said. cized the industry for its lack of invest- eroding," he said. Instead of trying to Viacom proposes to institute a reward ment in fixing its image. That would fix something that is not broken, "we plan for its systems that gauges year-to- help the industry increase market share have to get down to basics," he said, year improvement in easily tracked areas and reach the 38% of U.S. households which means having the mentality of a such as basic and pay penetration. It is which are passed by cable but do not retailer and constantly and consistently designed to encourage system general subscribe. Grumbles pointed out that marketing the product. managers to make longer -term deci- Anheuser- Busch, with revenue of $7.5 Steve Brookstein, Comcast Cable sions, not just short-term financial ones, billion, spends $600 million (12.5% of senior vice president, marketing and said Westphal. its revenue) on advertising, compared to consumer affairs, countered Billock's The move away from a cash flow the cable industry, which has $16 billion position, saying cable operators must orientation to a market share orientation revenue, but which spends $600 million look at both finances and market share. should be coupled with operators no (only 4% of its revenue). -siM

HLT'S SEEN AS KEY TO CABLE TRADING TURNAROUND Panel participants say loosening of HLT definition by federal government could help industry

Panelists at a Western Cable Show The HLT situation is not the only But the cable participants were far financial session agreed that if factor creating uncertainty over the cable from bleak. Hindery said there was "a there is some loosening in the def- market. Rich MacDonald, principal with tenor of enthusiasm in the [Western inition of HLT's (highly leveraged trans- MacDonald Grippo Riely, said much of Show] crowd." And he took issues with actions) by the federal government, ca- the enthusiasm of institutional investors moderator Paul Kagan's analysis of ble's trading market might return. is undermined by their attempts to deter- $13.5 billion in deals in 1989 and only Otherwise, the 1990 dry spell will last mine how much of cable's cash flow is $1.6 billion in 1990. Those were an- into 1991. free versus how much is earmarked for nounced deals, said Kagan, but Hindery Leo Hindery, general partner of Inter- defense against DBS. "When that's an- said many of those closed in 1990. "We Media Partners, said a decision loosen- swered," he said, "cable's case will be still funded them this year," he said. He ing the HLT restrictions may come out strengthened." and Mark Nathanson, chairman and in mid -December. He said the Federal Brad Leibold, managing director of chief executive officer of Falcon Cable, Reserve Board is being urged to add a Westinghouse's media finance division, who was also on the panel, closed $978 fourth criteria for approval loans -that said he expected to see "very little sub- million in deals this year alone, Hin- cash flow would be an acceptable alter- ordinated debt" in 1991. To make deals derey said. native to asset management for the ap- work, he said, multiples will have to fall Nathanson said he was "very bullish proval of loans. or seller paper will have to be intro- on the cable business." Subscribers, Ian Gilchrist, director of investment duced. The question, he said, is: "Is this cash flow and revenue are all up, he banking at First Boston, said a group of a structural change or temporary?" Al- said, adding that cable needs to pay banks has been actively lobbying the though the market has already discount- down its debt, make projections and government to loosen HLT restrictions ed cable stock values because of the support lenders as they go through tough on communications -related businesses. threat of reregulation, Leibold said "the times. Nathanson was critical of the If the go -ahead was given, loans could credit community still sees reregulation government, whose lack of enforcement then be approved with a 1.2 cash cover- as a problem." On top of that, he ex- in the 1980's helped lead to the S &L age ratio, and multiples would settle in pects some problem loans to crop up this crisis, which in turn has led to a tight- at seven or eight times cash flow. year and "that won't help anybody." ened credit market. -ms peedaoslip Dec 10 1!!0 CABLECASTINGS

CABLE MONTH GAMEPLAN the system and gauging operator Manhattan Cable is "negotiating interest in the idea. very hard" with TV Guide to Richebourg Marketing has Orgel also presented growth accommodate the borough's concern announced its marketing kit for figures for the VJN service which that subs retain a schedule of National Cable Month, in project the two -year-old service public and municipal access channel cooperation with HBO, Showtime will be in 11 million homes by the programing not covered in TV and Disney. The nonsubscriber end of 1990. That figure is up Guide's regular listings. Pending direct mail piece is being offered at from the 450,000 homes the service those negotiations, subs will five cents; the upgrade direct mail was in when it launched in 1988. likely find those listings in a separate piece at four cents, and last chance section of TV Guide. postcards at one cent. Richebourg E! ANNOUNCEMENTS As for Messinger's charge that said the actual value of all three is "to now levy yet another cost upon close to 40 cents, but operator E! Entertainment Television said subscribers," on top of basic rates are cheaper because of the it is ahead of schedule with plans to service rate increases, "is premium service co-op money and begin programing long -form not...sensitive to the needs of economies of scale. In keeping with material. As early as the second Manhattan residents," Colony said the economic times and cable quarter of next year, E! will that subscribers were "already industry studies, the theme of the produce live event shows from the paying indirectly" and would campaign stresses cable's value. major entertainment award shows, continue to pay for a guide no as well as hour -long specials devoted matter who published it. to the release of blockbuster MORE WEATHER movies. Plans call for 10 live event TEST RESULTS shows, including coverage of the In an effort to broaden the Oscars, Emmys, Grammys and Eidak Corp. has announced exposure of the The Weather Golden Globes. The award show results from the third test of its Channel, the service is exploring coverage will include two hours of anticopying protection PPV methods to provide locally produced live programing -an hour before technology: increased buy rates and cable news programs with a and after the ceremonies-a half - no effect on home video rentals. Weather Channel insert, according to hour preview show a week before The six -month test in Warner's Michael Eckert, president, The the show and a half -hour highlights Medford, Mass., system saw Weather Channel, who made the show the week following the monthly buy rates increase 14% announcement at the Western awards presentations. and the average per -title buy rate rose Cable Show. Cautioning that TWC is The channel is also planning six 55%, Eidak said. Columbia, not marketing the new service yet, specials covering major movie Orion, Paramount, Fox, Eckert said when they are ready "the releases. The first of these Touchstone/Disney and Universal scenario will allow maximum specials will debut on Dec. 18 with supplied product day and date with flexibility to operators." an hour -long program devoted to home video. A study by the release of "The Godfather III." Alexander and Associates concluded SECOND SERVICE FOR VJN there was no negative effect on home video. And Eidak found The Video Jukebox GUIDE'S GONE Network subscribers liking the earlier announced plans for INphoNET, the window despite not being able to channel's Manhattan Cable and Paragon second service. The TV record the movies. first of the information access Cable TV will stick to their decisions Eidak said its next step will be a services under the to stop publishing a monthly cable INphoNET roll -out of more systems and studios. heading is JOBNET: guide, despite "deep concern" Employment It has enough equipment for 50 to Television. expressed by Manhattan Borough Using the model of 60 systems, it said. In addition, Video two the Jukebox service, the President Ruth Messinger. The Scientific Atlanta continues work Time Warner- controlled company will integrate video with systems that would allow for satellite roll -out 900 telephone numbers will issue no more guides after that allow of the service in late 1991. viewers to request information December, a move encouraged by about specific study results saying that 70% of employment CHOOSING NEWS opportunities. All programing will respondents found no value in be produced locally, and distribution them. Beginning next month, Orange County Newschannel has of the service will be through Manhattan and Paragon will signed several more deals, which will syndication of local cable channels. instead offer subs a discount "lower give it 300,000 homes by January. The new service will have three than any other discount" offered The latest signings include Colony sources of revenue: corporate by TV Guide on its weekly book, said (77,000 subscribers) in Costa sponsorship of videos, spot Sandy Colony, MCTV vice Mesa, plus Cablevision of Orange, advertising and 900 number charges. president of corporate affairs, which Yorba Linda Cablevision and According to Andrew Orgel, is wholly owned and operated by Continental in Tustin. The signings president, chief executive officer, Time Warner, which also manages leave Times Mirror's Dimension, VJN, the company will spend the and is part owner of Paragon. with 130,000 homes, as the last next three or four months developing According to Colony, major unsigned operator.

90 cable Broadcasting Dec 10 1990 BUSI ESS

IT'S BEG INNING TO LOOK A LOT LESS LIKE CHRISTMAS Weak spending by consumers begets weak television spending by retailers

Iis turning out to be a cold winter down, that leaves you with a big hole." able time. "We are now working on the for TV sales departments. Having Lisa Churchville, general sales man- first quarter," Lowell said, adding that developed a dependency on de- ager of co- located WMAQ -TV agreed that he is anticipating only a few "drips and partment stores, discounters and other fourth quarter spending is off. Besides drops" from retailors for the rest of the retailers, many stations are now feeling Montgomery Ward, which she speculat- year. retailing's weakness. A survey of TV ed may be off because the chain is cur- "Put us in line with the rest of the sales managers shows that many assume rently undergoing an agency review, country," said Elliot bass, vice presi- budgets are cut to hold up retailers' prof- Marshall Field's spending is also down dent and general sales manager, KARE- its, rather than because of competitive considerably. (TV) Minneapolis -St.Paul. As for the challenges from other media. The situation is not much better in spend- more-in- times -of- trouble theory, Reminders of retailing's sober expec- Oklahoma City. KFOR -TV director of Bass said that "has gone the way of the tations appear regularly. Among them: sales and marketing, Paul Wise, said 25 cent gallon of gas." The accounting firm of Deloitte & that while local retailors are keeping up With retail advertising revenue off in Touche said a survey of more than 1,200 with last year's pace, national dollars are most of the country, several stations told retailers in all categories indicated that way off. The second weekend after BROADCASTING that they are trying to more than half expect holiday sales to be Thanksgiving, according to Wise, saw a come up with new marketing methods to flat or decline, with few expecting sales dramatic falloff of (customer) check attract dollars. increases much greater than the rate of clearances at department stores. Wise For example, Wiva(TV) Buffalo, has inflation. Northeast retailers had greater said it is not a matter of advertisers retained a marketing consulting firm to pessimism than elsewhere. shifting dollars either. Radio is soft and do a perspective on market lifestyles that The Conference Board said that Amer- the newspapers aren't getting any fatter. the station can present to advertisers. ican households will spend about 4% The theory that companies need to KFOR -TV is working on some cross - less on Christmas gifts than they did last advertise even more in hard times may promotion efforts with the retailor's year. The New York -based business or- sound good on paper, said Gary Lowell, print campaigns. Said Wise: "Agencies ganization said that by region, the general /local sales manager, WBNC-TV still want to buy spots as cheaply as they Northeast would be down the most, 7% Columbus, Ohio: "The [real] philoso- can and we know that a certain amount to an average $357 per household, while phy is that the first thing to cut is the of our business is selling to a warehouse the West would manage to stay even, at advertising budget, that's the intangible. at the lowest price." $315, with last year. The retailer does not want to lay off Not all retail spending is off. Some Sober holiday spending was also fore- employes or cut back on his fire insur- sales managers are seeing increases by cast by Peter Appert, securities analyst ance, so he cuts the advertising bud- toy manufacturers over last year. Much for C.J. Lawrence, who made his pro- get." Lowell said that if it were not for of the increase goes to the independent jection based on a survey of gift wrap the strong political advertising early in stations who air far more children's pro- manufacturers' shipments to retailers, the fourth quarter, this would be a miser- graming than the affiliates. -X, N cross -checked by retailers' gift wrap buying plans. Said Appert, who claims 98% correlation between gift wrap sales and nondurable retail sales: "Our fore- cast calls for a fourth -quarter nondurable retail sales gain of about 3.1%. This would be the weakest gain in retail sales since the disappointing Christmas of Completed: 1986." TV sales managers across the country over Two Billion dollars in television station sales. contacted by BROADCASTING were in agreement that this is one holiday season where they haven't been getting any pre- - Privately negotiated. sents from retailers. "Retail has not tak- en off like we had hoped," said Terry Gaughan, local sales manager, WFLD(TV) Chicago. Gaughan said that big retailors HOWARD E. STARK Media Brokers -Consultants such as Montgomery Ward and Sears are spending about half of what they spent a 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405 year ago: "When the two big guns are hoadasNM Doc 10 1998 Business 91 CIII M1 'U II À \I SOLD! This week's tabulation of station and system sales ($250,000 and above) WKQB/WQIS, Charleston, Norton E. and Diana H. Warner, husband PROPOSED STATION TRADES and wife. Norton has 57% interest in South Carolina, has been sold Warner Enterprises, which owns KRLN By volume and number of sales Inc., licensee; KABI Inc., licensee of KA- by Trident Communications Bl(AM)- KSAJ-FM Abilene, Kan.; KLIN Inc., Corporation to Barton Last Week: licensee of KLIN -AM -FM Lincoln, Neb. Warner also has interest in First Star AM's $9,779,649 5 Broadcasting Corporation, Corp., licensee of KSTR -AM-FM Grand Charles A. Barton, Principal FM's $710,000 1 Junction, Colo. Buyer is headed by Paul AM -FM's $5,072,500 4 E. Lowrey, who owns 70% interest in for $1,500,000. Windsor Communications, licensee of TV's $0 0 WHSM -AM -FM Hayward, Wis. AM is full - Randall E. Jeffery Total $15,562,149 10 timer with MOR format on 1400 khz with 1 kw. FM has country format on 103.9 Broker Year to Date: mhz with 3 kw and antenna 520 feet below AM's $105,223,554 356 average terrain. FM's $474,427,261 228 KIKR(AM) Conroe, Tex. Sold by Fam- ily Group Enterprises Inc. to U.S. Radio AM -FM's $355,972,727 207 Ltd. for $750,000 cash at closing, of TV's $827,676,900 88 which $50,000 is for five-year noncompete Total $1,763,300,442 879 covenant. Seller is headed by Rigby Owen and Rigby Owen Jr., and has no other For 1989 total see Feb. 5, 1990 BROADCASTING. Indus- broadcast interests. Buyer is headed by Providing the Broadcast Ragan Henry, Michael O. Driscoll, Sheila try with Brokerage Services WCOA(AM)- WJLQ(FM) Pensacola, Fla. Weiss, Patricia M. Hussey, Robert J. Based Strictly on Integrity, Sold by Norman S. Drubner to BREM Hughes, Robert A. Woodward, Donald L. Discretion and Results Broadcasting for $2.23 million cash at Kidwell, Peter Ferrara and John Broom- closing. Seller owns wvco(FM) Richmond, field, and is licensee of WBSK(AM) Ports- Va.; KXYQ(AM) -KZRC(FM) Portland, Ore., mouth, WQOK(FM) South Boston and wowt(FM) Norfolk, all Virginia; K101(FM) RANDALL E. JEFFERY KIVA(AM) -KZRQ(FM) Santa Fe- Albaquerque, Conroe, KGLF -FM Freeport and KHEY -AM- 407- 295 -2572 N.M.; KGRX -FM Globe (Phoenix), Ariz.; application for sale of KRIX(AM)- KRGE(FM) FM El Paso, all Texas; WAKR(AM)-WONE -FM ELLIOT B. EVERS McAllen -Brownsville, Tex., has been Akron, Ohio; wcos -AM -FM Columbia, 415. 391 -4877 granted ( "For the Record," Sept. 17). S.C.; WRAW(AM)- WRFY -FM Reading, Pa., and is proposed assignee of WRXJ(AM)- E. GIDDENS Buyer is headed by Edmond J. Muniz and CHARLES wCRJ -FM Jacksonville, Fla., and WAYV(FM) BRIAN E. COBB also Owns WYAT(AM) -WLTC(FM) New Or- leans, and has 75% interest in WGCM -AM- Atlantic City. KIKR has C&W format on 703-827-2727 1 FM Gulfport, Miss. AM is fulltimer with 880 khz with 10 kw day and kw night. adult contemporary and talk format on KWCB(FM) Floresville, Tex. Sold by 1370 khz with 5 kw. FM has contemporary Wilson County Broadcasting Co. to April RADIO and TELEVISION BROKERAGE hit format on 100.7 mhz with 100 kw and FINANCING APPRAISALS Communications Group Inc. for $710,000. antenna 1,555 feet above average terrain. Price includes $10,000 cash at closing, Broker: Randy Jeffrey of Media Venture $25,000 escrow deposit, $505,000 59- Partners. month promissory note at 10 %, and WQIZ(AM)-WKQB(FM) Charleston, S.C. $170,000 four -year noncompete covenant. Sold by Trident Communications Corp. Seller is headed by A.B. Gonzalez and has 1'9 to Barton Broadcasting Corp. for $1.5 mil- no other broadcast interests. Buyer is head- lion cash at closing. Seller is owned by the ed by John W. Barger, Darla S. Barger, O'Leary Family Trust and has no other husband and wife, and John R. Furr, and broadcast interests. Buyer is headed by has no other broadcast interests. KWCB has Charles A. Barton and has no other broad- C &W format on 94.3 mhz with 3 kw and cast interests. AM has gospel format on antenna 328 feet above average terrain. MEDIA VENTURE 810 khz with 50 kw day. FM has CHR KIUL(AM) Garden City and KWKR(FM) PARTNERS format on 107.5 mhz and antenna 984 feet Leoti, both Kansas Sold by KIUL Inc. above average terrain. Broker: Randy Jef- to Ronald C. [sham for $450,000. Price WASHINGTON, DC frey of Media Venture Partners. includes $445,500 cash at closing, $4,500 ORLANDO KRLN -AM -FM Canon City, Colo. Sold escrow deposit and five -year noncompete SAN FRANCISCO by KRLN Inc. to Lowrey Communications covenant of unknown value. Seller is Inc. for $900,000 cash at closing. Price headed by [sham, Elton E. Jewell and John Subject to F.C.C. approval. includes noncompete covenant and con- G. Harris. Hams has interests in Harris sulting agreement. Seller is headed by Enterprises, licensee of KGRI -AM -FM Grand

92 Business /Changing Hands Broadcasting Dec 10 1990 Island, Neb. Buyer is president of KIUL Inc., assignor. AM is fulltimer and has MCA explains life under Matsushita oldies format on 1240 khz with I kw. FM has CHR format on 99.9 mhz with 60 kw MCA executive compensation under the proposed Matsushita purchase and antenna 395 feet above average ter- offer were revealed in SEC filings last week, as were details about the rain. proposed spin -off of WWOR -TV New York. KCRE -AM-FM Crescent City, Calif. The agreement between wwoR-TV and MCA calls for the former to be Sold by Ber Tec Broadcasting Inc. to Peli- incorporated in Delaware and have in place a "share purchase rights plan" can Bay Broadcasting Corp. for $442,500. (read "poison pill ") that would make a hostile takeover of the stand -alone Price includes $94,000 cash at closing, public entity more difficult. MCA will also negotiate with the station an $226,500 10-year promissory note at 12% "interim services agreement...providing for the company to make available ($42,000 monthly installments payable in certain personnel and services...for a period of time..." four years, $80,000 monthly installments The VHF independent will carry with it none of the long -term debt incurred payable in six years); price also include in its $387 million 1987 acquisition and MCA will help the station obtain a noncompete covenant and consulting working -capital credit facility. Four directors of the station were listed in the agreement. Seller is headed by Robert C. current general manager, Michael Alexan- Berkowitz, David E. Tecker and Sharon SEC filing: two MCA executives; Laurence Fraiberg. Four other C. Tecker, husband and wife, and has no der, and president of MCA Broadcasting, be selected. other broadcast interests. Buyer is headed directors not associated with MCA or Matsushita are still to by Laurence Goodman and Linda J. Good- Following the spinoff, the agreement indicates that no officers of MCA or man, husband and wife. Laurence Good- Matsushita will also be officers of the station. man is 100% shareholder of Bay Broad- Under new ownership, MCA's current chairman, Lew Wasserman, and casting Corp., licensee of KHSN(AM) Coos president, Sidney Sheinberg, will both have new five -year contracts. Wasser- Bay and KOOS(FM) and North Bend, both man will receive $3 million per year in salary-in addition to substantial Oregon; renewal applications are currently dividends from a preferred stock he will receive instead of the $66 per -share pending for both stations. AM has adult cash payment. Sheinberg, who will report directly to Wasserman, will receive contemporary format on 1310 khz with I a salary of $8.6 million a year and also will receive a $21 million cash bonus kw day. FM has adult contemporary for- for signing a new contract. -4F mat on 94.3 mhz with 3 kw and antenna 275 feet below average terrain. KSPE(AM) Santa Barbara, Calif. Sold by Pacific Broadcasting Co. to Spectacular Broadcasting Inc. for $302,000 in stock purchase. Price includes $280,000 cash at closing and $22,000 for assumption of seller's liabilities. Seller is headed by Richard E. and Richard C. Marsh, father A major broker reports and son; Robertson C. Scott and Robertson C. Scott Jr., and Harvey Pool, and has no on 1990 Closed Sales to date: other broadcast interests. Buyer is Richard C. and Richard E. Marsh, who have inter- 1/90 WAKR -AM /WONE -FM ests in assignor, and who have no other Akron $13,000,000 broadcast interests. KSPE is fulltimer with 1/90 KXOK AM /KLTH -FM St. Louis $4,000,000 Spanish language format on 1490 khz with 4/90 WCOS AM/FM Columbia $12,000,000 1 kw. 6/90 WQBZ WYMC(AM) Mayfield, Ky. Sold by -FM Macon $3,000,000 Purchase Sound Inc. to JDM Communica- 7/90 KOFY-FM San Francisco $15,500,000 tions Inc. for $277,649 cash. Price in- 7/90 KLRS -FM cludes 10-year noncompete covenant for Santa Cruz /San Jose $5,250,000 unkown value. Seller is headed by Ron 10/90 WBLX -AM/FM Mobile $5,250,000 and Judy Gentry, and is licensee of WYMC- FM Wickliffe, KY. Buyer is headed by James Robert and Deborah B. Moore, hus- Total: $57,500,000 band and wife, and has no other broadcast interests. WYMC is fulltimer with MOR

format on 1430 khz with 1 kw. KFRC(AM) San Francisco Sold by RKO General Inc. to Bedford Broadcast- s5(7= ing for $8 million cash and ndtes. Seller is subsidiary of GenCorp Inc., headed by A. William Reynolds, and has no other broad- ./7/7.,/.A0Le.d. cast interests. Buyer is headed by Peter Bedford, and owns KSSK -AM-FM Honolulu, NEW YORK & BEVERLY HILLS and recently acquired KXXX -FM San Fran- cisco (see "Changing Hands," Oct. 1), Exclusive Brokers in these transactions and is pending FCC approval. KFRC is full- timer with classic MOR format on 610 khz with 5 kw.

Broadcasting Dec 10 1990 Business /Changing Hands 93 FOCUS ON FINANCE

Media stocks were mixed while broader market averages stocks were mixed with gains showed by major studios, Para- showed gains of at least several percent. Both network- mount Communications, up 8% to 423/4, and Disney, up 9% to sensitive stocks gained for the week with CBS up 12% to 106. Latter filed $ 1 billion shelf registration for senior unse- 1803/4 and Capital Cities /ABC gaining 9 %, to 4383/4. Karen cured debt potentially to be used for "general corporate pur- Firestone, manager of Fidelity's select leisure fund, said both poses." Among deal and restructuring stocks MCA gained 1/2 stocks were "due for a rebound." Most broadcasting/publish- to 663/g, and Price Communications fell Vo to '/a. Ignoring ing stocks gained, among them McGraw -Hill, up 9% to 521/2; spate of cautionary articles on advertising environment, most Pulitzer up 10% to 193/4, and Lee, up 8% to 231/4. Most MSO agency stocks gained including Interpublic Group, up 11% to stocks were down slightly, perhaps on word that federal regu- 341/4. Leveraged agencies were off, however, including WPP lators indicated a slower timetable for any easing of criteria Group, down 1'/S to 37/g. Some equipment stocks showed affecting bank lending (see opposite page). Entertainment gains, including Harris Corp., up 6% to 203/4.

Stock Index Notes: T- Toronto, A- American, N -NYSE, O- NASDAQ. Bid prices and common A stock used unless otherwise noted. PIE ratios are based on earnings per share for the previous 12 months as published by Standard and Poor's or as obtained by Broadcasting's own research.

Market Market Cosing Closing Capitali- Closing (losing Capitali- Wed Wed Net Percent PIE cation Wed Wed Net Percent P/E tution

Dec 5 Nos 28 Change Change Ratiog000,0Ot) Dec S Nov 28 Change Change Ratio i000,000

BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

N (BLC) A.N. Belo 30 28 5/8 1 3/8 04.80 23 560 A (BBC) BBC Comm. 43 3/4 43 3/4 00.00 10 1,281 A (AK) Acker!) Comm. 3 1/8 2 5/8 1/2 19.04 -4 48 N (CCB) Cap. Cities/ABC 438 3/4 403 1/2 35 1/4 08.73 15 7.604 N (AFL) American Family 16 7/8 16 3/4 1/8 00.74 12 1,373 N (CBS) CBS Inc. 180 3/4 160 7/8 19 7/8 12.35 14 4,279 O (ACCMA) Assoc. Comm. 23 7/8 23 7/8 03.80 61 445 A (CCU) Clear Channel 10 5/8 10 1/2 1/8 01.19 -118 60 N (CCN) Chris-Craft 27 1/4 27 1/8 1/8 00.46 2 694 O (JCOR) Jacor Commun. 113/16 2 - 3/16 -09.37 -1 18 O I DUCO) Durham Corp. 26 25 1/2 1/2 01.96 13 219 O (OSBN) Osborn Commun. 6 1/2 6 1/2 00.00 -9 45 N (GCI) Gannett Co. 35 1/2 34 1/4 1 1/4 03.64 14 5,609 O (OCOMA) Outlet Comm. 8 7/8 9 1/4 - 3/8 -04.05 10 58 N (GE) General Electric 57 52 5/8 4 3/8 08.31 12 50,651 A (PR) Price Commun. 1/4 3/8 - 1/8 -33.33 2 a (GACC) Great American 2 2 1/2 - 1/2 - 20.00 70 O (SAGB) Sage Bcsg. I 1/8 1 1/8 00.00 -1 4 IIITG) Heritage Media 3 3/8 3 I/8 1/4 08.00 .5 152 O (SCRP) Scripps Howard 35 1/8 35 1/8 00.35 12 362 (JP) Jefferson -Pilot 37 7/8 36 1/8 I 3/4 04.84 9 1.353 O (SUNNC) SunGroup Inc. 3/4 3/4 00.00 -1 5 N (LEE) Lee Enterprises 23 I/S 21 3/8 1 3/4 08.18 13 539 O (TLMD) Telemundo 3 1/4 3 1/4 08.33 -1 74 N (LC) Liberty 40 5/8 42 - 1 3/8 - 03.27 9 317 O (TVXGC) TVX Group 9 1/4 9 1/4 00.00 67 O ILINB) LIN 57 3/4 56 1/4 1 1/2 02.66 -16 2,967 O (UTVI) United Television 28 3/4 29 - 1/4 - 00.86 3 312 N (MHP) McGraw -Hill 52 1/2 48 1/4 4 1/4 08.80 III 2,555

A (MEGA) Media General 16 7/8 15 1/2 I 3/8 08.87 20 427

N (MDP) Meredith Corp. 22 7/8 22 1/2 3/8 01.66 -18 412

O (MMEDC) Multimedia 61 1/2 58 3 1/2 06.03 16 696

B,NYTA) New York Times 19 1/4 18 1 1/4 06.94 42 PROGRAMING 1,466 (NWS) News Corp. Ltd. 9 3/8 10 7/8 - 1 1/2 - 13.79 5 2,516

O (PARC) Park Commun. 12 3/4 12 3/4 00.00 14 263 2 318 2 7/8 1/2 - 17.39 2 O (IATV) ACTV Inc. - O (PLTZ) Pulitzer Pub. 19 3/4 18 I 3/4 09.72 8 206 American TV 2 1/8 2 1/8 00.00 4 O (ALLT) All O (STAUF) Stauffer Comm. 120 130 -10 - 07.70 48 144 N (CRC) Caroler( Pictures 6 1/4 6 3/8 - 1/8 -01.96 9 188 N (TMC) Times Mirror 26 24 5/8 1 3/8 05.58 16 3,341 clerk prod. 3 3 1/2 1/2 14.28 18 24 O (OCPI) dick - - N (TRB) TribOne Co. 37 5/8 37 1/2 I/8 00.33 14 2,478 106 97 3/8 8 5/8 08.85 18 14,096 N (DIS) Disney A ITBSA) Turner Bcstg.'A' 12 1/4 II 7/8 3/8 03.15 -81 1,827 2 1/2 2 7/8 3/8 - 13.04 7 45 O (ENNIE) FNN - U(WPO) Washington Post 186 173 13 07.51 12 2,238 A (FE) Fries Entertain. 5/8 1/2 1/8 25.00 3 IWX) Westinghouse 28 1/4 25 3/4 2 1/2 09.70 8 8,223 A (HHH) Heritage Ent. I I 00.00 -1 8

N (HSN) Home Shop. Net. 4 1/8 4 1/4 - 1/8 - 02.94 11 372

O (IBTVA) 188 1 1/4 1 1/4 00.00 15 4 CABLE N (KWP) King World 23 3/4 23 3/4 03.26 11 902

O (KREN) Kings Road Ent. 1/8 I/8 00.00 0 A (ATN) Acton Corp. 4 3/4 5 1/4 - 1/2 -09.52 -3 7

N (MCA) MCA 66 3/8 65 7/8 1/2 00.75 24 4,990 O (ATCMAI ATC 35 36 1/4 - 1 1/4 -03.44 33 3,816

A (NNH) Nelson Holdings 3 1/4 3 7/8 - 5/8 - 16.12 -2 14 A (CVC) Cablevision Sys.`A' 13 1/8 14 - 7/8 -06.25 -1 291

O (NNET) Nostalgia Net. 9/16 9/16 00.00 3 A (CTY) Century Comm. 6 5 3/8 5/8 11.62 6 392

N (OPC) Orion Pictures 13 13 3/8 - 3/8 - 02.80 32 292 O (CMCSAI Comcast 11 1/2 10 7/8 5/8 05.74 -7 1,298 N (PCI) Paramount Comm. 42 39 1/2 2 1/2 06.32 28 4,951 A (FAL) Falcon Cable 8 7/8 9 1/8 - 1/4 -02.73 -6 56 N (PLA) Playboy Ent. 3 1/2 3 1/2 00.00 18 65 O (JOIN) Jones Intercable 6 6 1/4 - 1/4 - 04.00 -3 75

O (QNTXQ) Qintex Ent. I/8 1/8 00.00 26 N (KRI) Knight- Ridder 43 1/2 38 7/8 4 5/8 11.89 13 2,182 O (QVCN) QVC Network 4 3/4 4 5/8 1/8 02.70 -12 82 T IRCI.A) Rogers'A' 8 8 1/2 .1/2 05.90 -17 349 O (RVCC) Reeves Commun. 6 3/4 6 3/4 00.00 -16 85 O ITCAT) TCA Cable TV 13 1/4 12 1/2 3/4 06.00 57 320

O (RPICA) Republic Pic.A' 5 1/2 5 1/2 00.00 30 23 O (TCOMA) TCI 12 1/4 12 1/8 IB 01.03 -17 4,360 A (SP) Spelling Ent. 4 3 5/8 3/8 10.34 26 132 N (TWX) Time Warner 82 7/8 85 3/8 - 2 1/2 -02.92 -5 4,763

O (JUKE) Video Jukebox 6 1/2 4 7/8 1 5/8 33.33 -50 61 O (UAECA) United Art.'A' 12 1/8 12 1/8 01.04 -17 1,703 O (WOKE) Westwood One 2 1/4 2 5/16 - 1/16 -02.70 -1 33 A (VIA) Vlacom 22 1/4 21 3/4 1/2 02.29 -74 2,374

94 llElsiness Broadcasting Ost 10 1990 INSURERS AND BANKS SEEK MEDIA DEBT RESPECT

Rstings on some media debt held the last few weeks, they have listened ronto Dominion, Bankers Trust and by insurance companies have re- and in some cases reversed them- Bank of New York-were still hoping cently been upgraded. But prob- selves." that the matter might eventually be dealt lems for their media portfolios remain, Some concerns still exist that may af- with by the three federal agencies re- as they did for commercial banks that fect the willingness of insurers to lend. sponsible for bank regulation. apparently have yet to persuade Wash- An NAIC spokesman said it accelerated The industry presentation on Nov. 29 ington regulators to delist cable loans insurers' reserve requirements for "high included a cable industry and lending sooner from "highly leveraged transac- yield" investments, a category that in- status report to the half-dozen regulators tion" (HLT) status (BROADCASTING, cludes many media loans. Also the in- present -Schotters and Alchin had a June 4). fluential New York state insurance of- similar meeting earlier in the year. They The investment portfolios of insurers fice is considering what quality of also explained why regulators currently were reviewed within the past few investments should be "capped" as a using balance sheet tests for delisting a months by staff of the National Associa- percentage of insurers' total assets. cable company from HLT status should tion of Insurance Commissioners Last week the NAIC was holding its also consider an MSO's cash flow and (NAIC) to reclassify the debt according annual meeting in Louisville, Ky., and loan covenant compliance. to a new NAIC ratings system. Those considering adopting its own 15% cap Stephen McDonald, managing direc- insurance executives contacted by on junk portfolios to be used as a "mod- tor, communications finance at Toronto BROADCASTING last week said media el law" at the option of state regulators. Dominion and one of those at the meet- companies had not, as a rule, faired well Meanwhile, commercial bankers and ing, said the regulators understood what in the re- rating. William Smythe, execu- MSO's were in Washington learning the issue was, but that its resolution was tive director of NAIC's securities evalu- that the HLT criteria applied to most "complicated with other industries." ation office, disagreed. He said many media acquisition and buyout loans were Sam Leaman of County NatWest securi- insurer holdings were with smaller me- not likely to be lifted through declassifi- ties said similar indications he has re- dia companies that would not qualify for cation in the very near future. However, ceived have reduced the odds on near- investment -grade rating. Both sides those attending the meeting-TCI's vice term regulatory relief, but added that agree some ratings have been appealed president, finance, Bernard Schotters; White House pressure on the agencies to and revised. Said Scott Inglis of Ameri- Comcast treasurer, John Alchin, and ex- increase bank lending might change can General: "I am glad to say that in ecutives from major cable lenders: To- those odds. -if

STOCK INDEX (CONT.)

Market Market Closing Closing Copitali- Closing Closing (upitali- Wed Wed Net Percent PIE ration Wed Wed Net Percent P/E ration Dec 5 Nov 28 Change Change Ratio (000,000) Dec 5 Nor 18 Change Change Ratio ,000,000'.

EQUIPMENT & MANUFACTURING SERVICE

N (MMM) 3M 83 5/8 80 3/8 3 1/4 04.04 14 18,562 0 (AFTI) Am. Film Tech. 4 3/8 4 3/8 09.37 14 42

N (ARV) Arvin Industries 16 7/8 15 5/8 1 1/4 08.00 15 317 O (BSIM) Burnup & Sims 9 5/8 9 3/8 1/4 02.66 106 121

O (CCBL) C -Cor Electronics 4 1/4 4 1/4 00.00 4 18 A (CLR) Color Systems 1 5/8 1 3/4 - 1/8 -07.14 -1 15

O (CTEX) C -Tec Corp. 14 14 00.00 -26 230 N (CQ) Comsat 21 3/4 20 3/8 1 3/8 06.74 7 406 N (CHY) Chyron 7/16 1/2 - 1/16 - 12.50 -I 5 N (CDA) Control Data 9 3/8 10 - 5/8 - 06.25 -2 398 A (COH) Cohn 9 1/4 8 7/8 3/8 04.22 7 18 N (DNB) Dun & Bradstreet 41 7/8 38 1/4 3 5/8 09.47 IS 7,641

N (EK) Eastman Kodak 41 7/8 42 5/8 - 3/4 -01.75 43 13,585 N (FCB) Foote Cone & B. 19 1/4 19 1/4 01.31 10 208

N (HRS) Harris Corp. 20 3/8 19 1/4 1 1/8 05.84 6 817 O (GREY) Grey Advertising 120 122 1/4 - 2 1/4 - 01.84 IO 135

N (IV) Mark IV Indus. 7 5/8 7 1/2 1/8 01.66 1 103 O IDBX) IDB Commun. 7 7 1/4 - 1/4 - 03.44 77 44

O (MATT) Matthews Equip. 1 5/16 1 9/16 - 1/4 - 16.00 65 7 N (IPG) Interpublk Group 34 1/4 30 3/4 3 1/2 11.38 15 1,171

0 (MCDY) Microdyne 3 1/4 3 1/4 00.00 46 13 N (OMC) Omnicom 22 1/S 20 7/8 1 1/4 05.98 10 SSO

O (MCOM) Midwest Comm. 1 5/8 1 1/2 1/8 08.33 4 4 O (RTRSY) Reuters 37 I/8 36 7/8 1/4 00.67 17 16,003

N (MOT) Motorola 55 54 1 01.85 13 7,233 N (SAA) Saatchi & Saatchi 2 2 1/8 - 1/8 -05.88 -I 316

A (PPI) Pico Products 3/8 1/2 - 1/8 - 25.00 1 O (TLMT) Telemation 3/8 3/8 00.00 1

N (SFA) Sci- Atlanta 12 1/4 12 1/4 00.00 6 275 O (TMCI) TM Commun. 3/16 114 - 1/16 -25.00 -1 4

N (SNE) Sony Corp. 43 3/4 44 3/4 - 1 - 02.23 23 14,521 A (UNV) Unite] Video 6 3/8 6 3/8 00.00 -10 9

N (TEK) Tektronix 17 7/8 17 1/8 3/4 04.37 -6 519 O (WPPGY) WPP Group 3 3/4 5 1/4 - I 1/2 -28.57 I 154 N (VAR) Varian Assoc. 32 3/8 31 I 3/8 04.43 -154 619 O WGNR) Wegener I/2 9/16 - 1/16 - 11.11 -3 3

N ZE) Zenith 6 1/4 6 1/8 1/8 02.04 -2 167 Standard & Poor's 400 385.33 372.84 +12.49 +3.3%

Broadcasting Des 10 1990 Business 95 RADIO

TRIBUNE EYES UK NATIONAL RADIO FRANCHISE Broadcast group has been talking with ITN, others about joint venture in "speech-based" radio channel to be allocated by British government

Tribune Broadcasting in Chicago The first of the franchises to be deter- has initiated talks with several mined is expected to be the FM channel, UK -based communications firms followed later in the spring by the first about a possible joint venture to obtain AM. "Depending on what format that one of that country's national radio fran- license is allocated to will determine the chises, which will begin to be allocated [second AM], because the government by the British government in January. definitely wants an all news /talk service Tribune specifically is interested in the in the pack of three," Vriesman said. speech -formatted (news/talk) radio ser- Tribune is examining its potential vice, which is expected to be allocated British partners carefully because the al- to the AM band. One of the British firms location process is different in the UK Tribune has approached is Independent than in the U.S. Vriesman said: "It's a Television News, which supplies news bidding process, and basically the high- to the Independent Television network est bidder wins." He added that (ITV). A Tribune spokesman would not "there's also an element of character reveal the other companies, but an in- Wayne Vriesman and 'quality of money' " involved in the dustry source said the list also includes selection process. "We're hoping that UK -based Crown Communications and ing the countryside to see if it's ITN or the involvement of Tribune will influ- Radio Great Britain. someone else," he explained. ence the British government, but at this Wayne Vriesman, Tribune vice presi- In the coming months the British gov- point we're not sure how much weight dent/radio, confirmed that Tribune has ernment is set to allocate some 300 new that would carry," Vriesman observed. been "kicking some tires," and said that local radio stations, plus the three na- While AM listenership in the U.S. has the company's main interest was in pur- tional programing channels. According eroded considerably over the last 10 suing UK's national speech channel in a to Vriesman, these national services will years, the British AM audience remains minority ownership capacity. (Under include one FM music channel, one AM relatively healthy, Vriesman said. "The British law, foreign parties are prohibit- channel that might include some talk dominance of the British Broadcasting ed from owning a majority of any UK programing and the AM "speech" Corp. on the AM band makes it a differ- property- which, under what Vriesman channel Tribune is eyeing. "As soon as ent story over there," he said. "AM is termed a complicated formula, would the government decides how it will allo- pretty healthy, and [Tribune] believes it limit Tribune's stake to about 20 %). As cate these licenses, and in what order will stay that way." Vriesman predicted a result of this restriction, "having the they're going to allocate them, we'll significant growth in British radio, proper local ownership entity is impor- have a clearer idea of the time frame which currently accounts for only 2% of tant to Tribune -and we've been scour- involved." he said. the advertising pie. -REB ARBITRON STUDY: LISTENING LEVELS HOLD STEADY

According to Arbitron's analysis of the summer 1990 most -listened -to formats, adults 12-plus, Monday- Sunday, 6 survey, the average person 12 -plus listens to radio just a.m.- midnight, with AQH shares of 18.7, 13.7, and 12.5. under 23 hours, 20 minutes, compared with 23:40 in respectively. Rounding out the top six were AOR (9.7), spring 1990, 23:49 in winter 1990, and 23:12 in fall 1989. Country (9.5), and Urban (9.2). Further analysis shows that radio's cume rating -the percent- Adult Contemporary, urban, and AOR posted the greatest age of different persons listening to radio -is 97.3% of the audience growth in 12 -plus AQH, with increases of 1.8, 1.1, U.S. population 12-plus. and 1.0 share increases, respectively. Information is based on audience estimates in the top 76 Amount of AM listening differed greatly by age of listener: Arbitron -rated markets. Other findings: Seven percent of all radio listening reported by persons I2 -24 Summer listening is heavier among younger audiences, was on AM, while 11% of listening reported by adults 18 -3 with listeners 12 -24 posting a cume rating of 73.3% Mon- was on AM. Listeners 18 -49 reported 17% AM listeni.? day- Friday 7 p.m.- midnight daypart, and 82.2% for the adults 25 -54 reported 21% on AM, and those 35 -64 report weekend 6 a.m.- midnight daypart. All other dayparts ranged 34% AM listening. between the two in this demographic group. Information in the analysis is based on audience estimat Adult Contemporary, Top 40, and News/Talk were the in the top 76 Arbitron -rated markets. r;

96 Dec 10 1990 "With FM, you sell dayparts. With AM, you're selling programming. "The format demands 40 or 50 accounts on the air every month. Forget about the big accounts. You'll get a share. But the small businesses in your community will make your cash register ring. "Selling AM today means getting back to basics like retailing, value -added services, direct -response, and sponsorships."

On ratings. "It's not the quantity of people we reach which is important; it's the quality. The WMEX listener does not have the propensity to fill out a diary or answer a telephone survey. If he's concerned about what the Dow Jones is doing, he's not going to fill out a blue book for two bucks a week. "We're attracting high quality listeners. We're developing a relationship with people who respond GHT to advertisers. Srr "I never talk about ratings with our clients. Why WMEX changed WMEX is a conduit to an important group of people who care about financial and business matters. We from Oldies to talk about qualified listeners. We talk about results. "The quality of our programming has given us Business News/Talk access to the chief executives of banks, stock firms, T K and imported car dealerships. The proof is the substantial growth of our account list during the last year." ABOUT AM RADIO On satellite programming. "You can't put a satellite signal on the air and then leave. Listeners need to identify with a radio station. People must feel involved. Because the local AND BRN... touch is critical, we integrate local programming with the network. "Focus group studies led us to several important 'We carry the New York Giants every Sunday. We conclusions. FM is for music; AM is for information. also carry Harvard football, Boston College hockey, If you want to make money, you either produce an and Boston College basketball. We broadcast a car FM music format which delivers high audience show on Saturday and Sunday. We produce a ratings, or you develop an information based AM financial program called 'Money Talk.' Our audi- format." ence listens to a local announcer at the top of every Peter Smyth hour. We use liners like, 'You're never more than 15 On new directions for AM. minutes away from Wall Street with Boston's Busi- is Vice President/ "We learned that consumers have a great appe- ness Radio 1150 AM.' for financial information. Furthermore, the General Manager of tite "Network programming must be grounded. economic climate is conducive for business pro- There has to be an interface. There has to be two - WMEX -AM, Boston. gramming. It doesn't matter whether a person way communication. We take 75% of our pro- earns $10 or $100 thousand per year, he The Greater Media, thousand gramming from the network. We produce the re- money. or she wants to know more about That's the maining 25%." Inc., owned and common denominator. operated station began "We decided that the best way to tap these On BRN. market trends was to launch a business oriented "I'm a big supporter of Business Radio Network. broadcasting Business station." I think it's the way AM radio is moving in the '90s." Radio Network in On selling AM radio. 1(800)321.2349 (Inquiry) 1(719)528.7046 (Listen Line) December 1989. These "AM radio presents vital opportunities for sta-

comments are excerpts tions to gamer income. Advertisers are moving away from mass marketing to target marketing. Knowledge from a speech he They're seeking tightly defined market segments. You Can Live Wltl delivered during the That's the great thing about BRN -its targeting efficiency. Radio '90 convention "But today you have to be innovative. You've got in Boston. to look at different ways to push the envelope. You can't use traditional FM selling methods such as cost -per -point, CPM, and turnover. That's non- sense. Business Radio Network STATIONS SEND TROOPS HOME FOR HOLIDAYS Stations develop holiday promotional campaigns to bring bit of United States to troops stationed in Saudi Arabia, Persian Gulf region

As the Persian Gulf crisis contin- ues, American radio stations have instituted ongoing campaigns to remind American service personnel overseas that their efforts are not forgot- Xa Py DESERTif°11(Ittuk $ 7 with HsL ten by those back home. In keeping , - this ongoing push, many stations have 4PéOIONCome turned their attention toward the holi- r days in an effort to bring a little cheer to pg' . FM*106 LISTENER 41'14 the troops who, as one station manager E WlscoNSIN ; said, "would be home only in their dreams." WMIL(FM) Milwaukee, Wis., fell into the holiday spirit the day after Thanks- giving, traditionally the busiest shopping W 1IL(FM) Milwaukee sent listeners' greetings day of the season. The station set up a giant card- measuring 13 feet by 4 feet, folks in the Persian Gulf," according to Saudi Arabia and the Persian Gulf, all as reading "from the FM 106 listener fam- WMIL spokesman Carey Wolf. After the part of the station's Operation EGBOK ily, Milwaukee, Wisconsin " -in a local card was full of personal greetings and (Everything's Going To Be O.K.). Last mall. Shoppers were invited to write a signatures, the station sent it off- week the station staged a "send -off" message to the overseas troops. Those through "proper military channels" to party during a live broadcast from the who signed the card received a miniature land -based troops in Saudi Arabia. station's parking lot. KABC personalities U.S. flag that they could display on their Classical music -formatted WGMS -FM Ken Minyard, Roger Barkley and Mi- car radio antenna as a "salute to the Washington is helping the Saudi -based chael Jackson hosted the event, which troops celebrate the holidays in "classic included the loading of the million -plus style," according to station spokeswom- cards into a 40 -foot UPS trailer for ship- an Kim Shefferman. The station is send- ping. The cards were delivered to a de- ing morning personality Dennis Owen to fense base in Tracy, Calif., where they Bahrain to host two live concerts per- were sent via military cargo plane to the EXCLUSIVE formed by three members of the Nation- Middle East. al Symphony Orchestra. Principal sec- The send -off featured a musical trio ond violinist Charles Wetherbee, dressed in World War II -era uniforms LISTING principal violist Roberto Diaz and cellist reminiscent of the Andrew Sisters per- James Lee will play concerts on two forming Big Band selections, a Christ- Navy ships, most likely the medical mas tree decorated with yellow ribbons KATG -FM 94.7 ship, U.S.S. Comfort, and the central and holiday greeting cards, an ROTC Navy command ship, Blue Ridge. Each color guard, representatives from the Austin /Luling concert will last an hour and will consist USO, and members of military families. of Christmas music and some copular In a variation of the same theme, One of the very best classical selections. Between the music, KXXX-FM San Francisco initiated Opera- full Class -C facilities Owen will relate Christmas anecdotes tion Mistletoe, a push to have local lis- for the Austin Market and stories. teners send individual greeting cards to The holiday concerts are not sched- the troops, whether they knew anyone in uled to be broadcast live either over the Gulf or not. At last count the station $4,500,000 Cash Armed Forces Radio or in Washington, received some 1,600 cards, which pro- but Owen will call in with messages motion director Dan Meagher said he Non -traditional transactions from personnel stationed on both ships and his staff are busily trying to get with qualified entities to be recorded and aired on the station at processed to send to Saudi Arabia before will also a later time. Christmas. be considered. Shefferman said WGMS -FM selected Because of military restrictions, the the U.S.S. Comfort because a number of KXXX-FM promotion department was re- personnel on board are from the Wash- quired to hand -process each card to ington area and the station has "sort of make sure they were properly sealed and 34/1" adopted the ship." Over the past few addressed. Meagher said the project be- J44117oadcast months WGMS -FM has sent T -shirts and came overwhelming, but was well worth Brokerage cassette tapes to the Comfort, "and we the time. In fact, the station is planning 2819 Woodcliffe, Suite 204 feel we've taken them under our wing," to continue the campaign after the holi- days. San Antonio, Texas 78230 she said. "We originally thought of Opera- Residents of the Los Angeles area and tion Mistletoe as a Christmas promotion, Phone 512 / 340 -7080 KABC(AM) combined efforts to send more but we want to keep it going," he said. Fax / 512 340 -7085 than a million greeting cards to troops in Because of military logistics, a cam-

98 Radio Broadcasting at 101l90 NPR PROGRAMS HOLIDAY SCHEDULE

National Public Radio is marking Choir and the St. Olaf Orchestra. Dec. the 1990 holiday season with a 20, I p.m., ET variety of special programing, An Acoustic Christmas: Steve Wariner ranging from a theatrical production of and Friends features traditional and con- Charles Dickens' "A Christmas Carol," temporary Christmas music and stories performed by comedian Jonathan Win- presented by such country music artists ters, to a broadcast of Handel's "Messi- as Chet Atkins, Emmylou Hams, Mau- ah," hosted by actor -musician Dudley reen O'Connell, and Wariner, whose Moore. The schedule includes: birthday falls on Christmas Day. Dec. Western Wind: A Musical Celebration 21, 1 p.m., ET of Light features the history and legends Winter Solstice Whole Earth Christ- of contemporary religious observations mas Celebration, hosted by musician woven together by music representative Paul Winter at the precise time -10:07 of the winter solstice, the Renaissance, p.m. (ET) Dec. 2I -that the sun passes Y,Mou_vcáe4 ?1 ¡{kRC and Channukah. the solstice and winter begins. The per- R The Door In The Wall, an adaptation formance of Winter and his acoustic en-

will be broadcast live from the al >1nt:n,1á, ~ of the children's novel written by Mar- semble M( TIN'1S Nor guerite de Angeli, hosted by actress Col- Cathedral of St. John the Divine in New Ken Minyard (I) and Roger Barkley leen Dewhurst. Dec. 12, 1 p.m., ET York, with a "studio audience" of 2.500. Dec. 21, 9 p.m., ET paign initiated by WCAO(AM)- WXYV -FM A Jazz Piano Christmas features holi- "He's A Rebel: A Tribute To Phil Baltimore in early November has day music performed by keyboardists Bil- Spector" is a two -hour special that looks evolved into a holiday event. Operation ly Taylor, George Shearing, and Marian at Spector's contribution to, and influ- Desert Sound was originally designed as McPartland, and other contemporary jazz ence on, American rock 'n' roll culture. a way to provide music cassettes to Gulf musicians. Dec. 17, 1 p.m., ET American Jazz Radio Festival New region troops, but clearance from the 1990 St. Olaf Christmas Special: Year's Eve Celebration, a coast -to -coast Defense Logistics Agency delayed the Arise and Set the Captive Free is a 90- jazz party broadcast live from New York, actual target date promotion, ac- of the minute concert with the St. Olaf College New Orleans and Los Angeles. -tes cording to Roy Deutschman, vice presi- dent and general manager. "That was the real time -consuming situation for us, but now the tapes are en route, and hopefully will be there in time for the hat holidays," he said. Deutschman said does this manager that assistance from Maryland congress- man Kweisi Mfume helped speed the know you clearance process. that should know? Deutschman credits the largesse of the W major record labels for making Opera- "We started with PRO -Rate the tion Desert Sound possible. "I placed a same time we changed formats few calls and they jumped on it," he and our AUR has risen an astound- said. "They provided us with more than ing 233% in just four months! 5,000 cassette tapes, both country- and The station is consistently selling urban -oriented," in keeping with the 85-90% of its available inventory." stations' formats. Tapes were supplied by A &M Records, Atlantic, RCA, Susan Dalton Warner Bros., Arista, EMI, Columbia, Vice President/Sales Epic, Motown, Polygram, Capital, and WGRR/Cincinnati, Ohio Island. St. Louis talk station KMOx(AM) takes if you are a forward- thinking broadcaster its show on the road today (Dec. 10) with a live talk show with troops sta- who believes your station deserves more tioned in the Persian Gulf. While not revenue, a bigger share of the ad dollar, and originally intended as a Christmas broadcast, the live broadcast "will in- better profits, we invite you to learn more clude a lot of Christmas messages," said about PRO -Rate. Simply call Allan station spokeswoman Susan Goen. Ginsburg The hour -long show will be hosted by at Radio Computing Services: 301- 897-3633. KMOX personality Bob Hardy in Saudi Arabia, and will be rebroadcast on the Voice of America and the Armed Forces Radio Network. The station was assisted PRO -RATE MEGA RATES SOFTWARE FOR RA010 in preparations by personnel at Scott Air Force Base in Illinois, home to the Mili- rZC S SOFTWARE SYSTEMS FOR BROADCASTERS tary Airlift Command. -mss TWO OVERHILL ROAD SUITE 100- SCARSDALE. NY 10583 914- 723.8567 FAX 914-723 -6651

Broadcasting Dec 10 1990 Radio 99 RIDING GAIN

SPOT SPOTLIGHT National spot radio billings were $99,322,300 for October 1990, a decrease of 5.8% over October I989's unadjusted $105,452,900 figure and 17.7% over the adjusted October 1989 figure of $84,362,300. The year -to -date figure for 1990 was $957,320,600, a 5.4% increase over the unadjusted 1989 figure of $908,481,100 and a 7.8% increase over the 1989 adjusted total of $887,833,800. All figures are based on information provided by Radio Expenditure Reports Inc., based on information collected from the top 15 rep agencies. L-r: Bob Callahan, president, ABC Radio Networks, Tom Snyder, and Maurice Tunick, vice president of ABC talk programing ON THE ROAD interview /news program. As part of with a series of five seminars, his new deal, Snyder also will including: "Seminar 101 - CBS news correspondent Charles inaugurate a 90- second short-form Recruiting and Hiring High - Kurault briefly jumps to National commentary, which will debut on Potential Sales Talent," Patricia Public Radio on New Year's Day ABC Jan. 14, 1991. Snyder's current Davison, principal, Korn/Ferry, to host the "1990 National Heritage talk show first aired on ABC in Dallas, on identifying and hiring Fellowship Awards," sponsored October 1987. motivated sales professionals; by the National Endowment for the "Seminar 102- Training New Hires: Arts. The two -hour program, The First Thirty Days," Ken produced by NPR member station Greenwood, Greenwood WETA -FM Washington, honors a RAB SALES CONFERENCE Performance Systems Inc.; wide array of American folk artists. The Radio Advertising bureau is "Seminar 103 -Evaluation, Recipients of the award, selected gearing up for its annual Managing Compensation and Reward from nearly 200 finalists, include an Sales conference, to be held next Systems," Charles Warner, African -American string band year, Jan. 24-27, at the Opryland University of Missouri School of from Detroit, a Montana cowboy Hotel in Nashville. On tap for the Journalism professor, will discuss the poet, a Mexican mariachi player attendees are keynote speakers Al findings of his just -completed from California and a Native Neuharth, former Gannett study on sales compensations American flute player. chairman and founder, of USA Today, systems; "Seminar 104 - and Tom Boden, "the voice of Managing Experienced Salespeople," Jim Hooker, sales SNYDER RE-UPS Motel Six." The seminar will be separated into several areas, consultant, and "Seminar 105 - ABC Radio Networks talk show including study tracks, extended - Support and Corrective Action: host Tom Snyder has signed a new length forums and a series of What to Do When It Is Not multi -year contract, giving him seminars, led by industry experts. Working," Norm Goldsmith, the green light to continue his weekly "Track 1" will focus on president, Radio Marketing three-hour nighttime "Hands -on Sales Management," Concepts. "Track 4" will center on "Developing New Radio Revenue," which will be held all day, Saturday, Jan. 26. Irwin Pollack, president, Irwin on Radio and In- First came Boardwalk & Park Place. station Sales Training, will monitor the session. Then the pursuit of trivia. Panelists for "Track 4" include Gina Gallagher, consultant Now... specializing in new business development, and Lee Carter, president, Local Marketing Corp.; Investing in Radio: The Game! Val Maki, corporate sales director, Emmis Broadcasting; Nancy The Ideal Indust Vaeth, general manager, KRBE -FM Christmas Gift! Houston, and Mark Goodrich, local sales manager, KXKL -FM BIA Publications. Inc. P.O. Box 17307 Washington, DC 20041 800 -323 -1781 Denver.

100 Radio Broadcasting Dec 10 1990 WASh MTOE

FCC LIBERALIZES INTERPRETATION OF ETHICS RULES General counsel says new readings are `more responsive, more consistent'

For the first time in several years, Although the rules have not been he said. FCC commissioners attended the changed, the general counsel's office In the case of the Time Warner "Bon- CBS -co- sponsored Kennedy Cen- has made some minor changes in the fire" party, the general counsel ruled ter Honors in Washington two weeks way the FCC is applying the rules that that officials may attend under a liberal- ago, having been assured by the general are giving FCC officials considerably ization of the "pay -your- own -way" ex- counsel's office that they could accept more opportunity to make the rounds in ception. the high-priced tickets without violating Washington. Prior to this year, if an official wanted the government's ethics policy ( "Closed After much discussion with the staffs to go to a function hosted by a prohibit- Circuit," Dec. 3). of the various commissioners, the gener- ed source such as Time Warner, the And with similar assurances, a pack al counsel's office decided to allow offi- general counsel's office would ascertain of agency officials is planning to attend cials to accept $750 tickets to the Kenne- how much the event was costing the host tonight (Dec. 10) a screening of "Bon- dy Center Honors offered by the per invitee. To attend, the FCC would fire of the Vanities" at the Motion Pic- National Association of Broadcasters, have to pay the per- person rate-be it $5 ture Association of America's theater as ruling that the event was not "lavish in or $50. But under the new "cash bar" the guests of Time Warner. kind." According to Pettit, all but $85 policy implemented by Pettit early this Nonetheless, FCC General Counsel of the ticket price went to charity -the year, FCC officials can attend any event Robert Pettit, the final arbiter of who Kennedy Center itself. they want, paying only for what they may accept what invitations, maintains "I think what changes, if anything, is consume. If, for instance, a commis- the ethics rules governing the food, the policy concerning charitable sioner attends the reception and has a drink and amusement FCC employes events," Pettit said. "If a commissioner Coke, he only has to pay for the Coke. may receive from those they regulate are receives a $750 dinner with 100 -year- In most cases, the general counsel's as sound as the day he assumed his old Bordeaux and everybody gets a office is leaving it to the officials to office over a year ago. "I don't think dancing girl, that's a different matter," figure out the value of their food and they've been gutted at all," Pettit said in reply to a reporter's suggestion that they have. "But in some cases the rules have R.I.P. FOR NETWORK REP PLAN been made more responsive, more con- sistent with the ethics law." The FCC released a four-page order last week putting to rest the two - and- Under FCC rules, which were tight- half-year-old proposal to eliminate the prohibition against networks' enga ened up in 1986 by then -Chairman Mark ing in the advertising rep business. The FCC had voted unanimously to do Fowler, officials are barred from receiv- away with the so- called network rep rule last month ( "Closed Circuit," Nov. ing for free anything of monetary value, 26). including food and entertainment, from The FCC, through the same order, extended permanent waivers of the rule any "prohibited source" -that is, any to three minor networks-Univisíon, Latin International Network and Tele- individual or company whose interests mundo Group -to which it had already granted temporary waivers. are affected by FCC decisions. The ban against network repping "protects broadcast affiliates from the However, there are exceptions. With networks exerting influence over affiliate programing decisions, and the rule the approval of the general counsel, offi- fosters competition in the local and national broadcast television markets," the cals may accept "food and refresh- FCC order says. Although the television market has changed since the rule ments, not lavish in kind...when offered was adopted, it says, "we do not believe the weight of the record evidence or 4 free in the course of a meeting or other our own experience in this area supports a conclusion that there are public group function" by trade associations, interest benefits sufficient to warrant any changes in the rule." educational institutions and the like. In April 1988, then -FCC Chairman Dennis Patrick proposed doing away And they may accept any sort of gift with the rule as part of a general deregulatory push. But the proposal quickly from family and friends where it is clear became an orphan, winning only half- hearted support of big three broadcast personal relationships, not the position networks and drawing stiff opposition from reps and network affiliates. of the officials, are the "motivating fac- Jerry Feniger, managing director of the Station Representation Association, tors" behind the gift giving. which spearheaded the opposition to the proposal, said he expected nothing There is nothing in the rules prevent- less than what he got from the FCC. ''The logic was totally on our side, the ing officials from attending functions comments were totally on our side," he said. "No one filed with the three hosted by "prohibited sources" or hav- networks." ing lunch with executives of regulated Feniger characterized the proposal as "one of Dennis [Patrick's) misguided businesses as long as the officials clear it journeys." c: and pay their own way.

Broadcasting Dec 10 1990 Washington 101 drink and make the necessary reimburse- only one to vote against the networks more significant than attending a par- ment. For the Time Warner affair, it when the FCC tentatively voted to repeal priced the movie at $6 and the buffet - the fin -syn rules in 1983, something FCC Chairman Alfred Sikes also at- dinner at $18. Those who come just for CBS and the other networks desperately tended the event as a guest of Iry Hocka- the movie can save themselves the $18. wanted. "I don't feel I've been had," he day, president and CEO of Hallmark Until the FCC put a stop to it a few said. "I have friends on both sides of Cards Inc., which, in combination with years ago, CBS used to offer free tickets these issues. I can vote for them when subsidiary Univision Holdings Inc., to a host of FCC officials to the Kenne- they are right and against them when owns nine television stations. Although dy Center Honors each year and they they are wrong." Hockaday is a "prohibited source," Pet- were readily accepted. According to Pet- Quello does not think much more of tit said, Sikes could accept the invitation tit, CBS is still barred from offering the "cash bar" rule than he did of the under the personal -friend exemption. tickets to FCC officials because it, un- per -person rule. At a CBS party thrown The Sikes- Hockaday friendship goes like the NAB, is a "prohibited source." in conjunction with the Kennedy Center back to 1976 when they both worked While the general counsel was consid- Honors, he said he had a soft drink. together on the campaign that put John ering the Kennedy Center invitations, "How much is a soda worth ?" he Danforth (D -Mo.) in the Senate. "It was questions were raised about a possible asked. "Enough to make it ludricrous." that relationship that motivated the invi- CBS role. Some were suggesting that "It's a shame we have to jump tation," Pettit said, echoing the Ian CBS, unable to offer the tickets itself, through so many hoops to see if we can guage of the rules. gave NAB the tickets free or at a dis- attend a charitable and public event," (The FCC's so-called ex pane rules count so it could pass them along to the Marshall said, who thinks the rules are, prohibited Hockaday from broaching FCC officials. in general "overly cumbersome and during the evening [or at any other time] But there seems to be no evidence to complex. It shouldn't be a big deal next the license renewal case that six of Hall- support that contention. "I can assure year," she said. Pettit is "relaxing the mark's television stations are mired in. you that we checked that to the nth de- rules as he deems appropriate, and I Hallmark purchased the stations for gree and CBS had nothing to do with applaud that effort." $326 million four years ago, after the making the tickets available or under- FCC Commissioners Ervin Duggan FCC approved a settlement of a license writing the cost of the tickets," said and Andrew Barrett, on the other hand, renewal battle involving the previous Marjorie Reed Greene, FCC associate told NAB "No, thanks." Barrett's deci- owners. But a three judge panel of U.S. general counsel. sion was based on his belief that he Court of Appeals remanded the case to Given the green light, FCC Commis- should not accept invitations from enti- the FCC last January with instructions to sioners James Quello and Sherrie Mar- ties doing business at the agency since either complete the renewal proceeding shall accepted the NAB tickets, went to they are all aimed at influencing his or enunciate a new policy explaining the the affair and have no qualms about it. decisionmaking. "I don't think it is ap- FCC's departure from the precedent that "I lived here for 12 years before the propriate for me to accept those kinds of does not permit the sale of stations ethics rules were put in place and I've invititation." whose basic qualifications are at issue in done pretty well," Quello said. He at- Duggan simply did not feel attending a hearing. At the request of the commis- tended the Kennedy Center Honors sev- the event was worth the "suspicion" sion, the entire Court of Appeals has eral times before the FCC tightened its aroused by it, although he does not think agreed to hear the case. The en banc guidelines in 1987 to prevent CBS from anything is wrong with it. "If I get in hearing is slated for this Wednesday, handing out tickets, he said. He was the trouble, I want it to be over something Dec. 12.) -1W

DISNEY FACING HURDLES IN EFFORT TO RELAX PTAR FCC is not inclined to review prime access rule; Disney's Rich Frank hopes direct appeal at fin -syn hearing this week will help cause

Walt Disney Co. has its work cut Commissioner Ervin Duggan is ada- relax the rules three weeks ago in two out for itself in trying to per- mantly opposed to any change in the separate proceedings to permit the sale suade the FCC to relax the pri- rule. Indeed, he has raised concerns in of off- network fare for access in the metime access rules to allow it and other the FCC's review of its financial interest now -prohibited top 50 markets. syndicators to sell off-network programs and syndication rules that changes in the Richard Frank, president of Walt Dis- to network affiliates for airing in the fin -syn rules might knock out the legal ney Studios, is expected to make a direct early- evening access period. underpinnings for PTAR. plea for the changes when he appears at The commission is disinclined to But at least one commissioner appar- an en banc FCC hearing this Friday tamper with the rule, as it has amply ently believes PTAR may be ripe for (Dec. 14). The hearing is aimed primari- demonstrated by virtually ignoring First reexamination. The Disney petition ly at airing the issues surrounding fin - Media Corp.'s eight-month -old petition "may cause us to take an updated syn reform. to repeal PTAR. FCC Chairman Alfred look," said James Quello. "I'm not say- In its petition, Disney argues that Sikes, who has generally supported the ing [the rule] merits a change," he said. some relief from PTAR is warranted be- rule, told BROADCASTING last week "That would be a long hard putt." cause of the emergence of Fox has dras- that a review of it "is certainly not on Breaking ranks with other syndicators tically reduced the number of syndica- the front burner." and producers, Disney asked the FCC to tion outlets. "The commission should

102 Wallington Broadcasting Det 10 1990 directly face the threat to the viability of supported relaxation of fin -syn, espe- At their core, both the fin -syn and syndicating off-network programs cially in allowing the networks to have PIAR rules are predicated as safeguards caused by the increased product flow a "passive" interest in off- network against the networks' ability to dominate from [Fox] and the commensurate de- programs, but few supported any and unduly influence the program mar- cline in independent station time avail- changes in PIAR as they apply to ketplace. According to PTAR's oppo- able for placement of these programs," ABC, CBS and NBC. nents, if the commission finds that such Disney said. As a result, it said there is If the fin -syn rules are significantly an argument is no longer sustainable for less opportunity to recoup its investment relaxed as expected, said Ralph Baruch, fin -syn, then other FCC rules with a in network programing and, therefore, chairman of the Program Producers and similar predicate, such as PTAR, might less incentive to invest in network pro- Distributers, PIAR will be more impor- also be in need of change. graming. tant than ever before. Without PIAR But not all agree. "The postion that Disney's syndication arm, Buena Vis- and fin -syn, he said, network- syndica- the fin -syn rules and [PIAR] are joined ta Television, which currently has Gold- tors will be able to dominate the access at the hip and that an attack on one is an en Girls in off -network syndication and market with its off -network programs. If attack on all...is simply false," said will have Empty Nest in the future, said PTAR is preserved, on the other hand, NBC in its fin -syn comments. that in markets 51 -100 only 23% of all he said, stations will be able to choose Capital Cities/ABC said "the com- available access hours are filled with from scores of programs offered by doz- mission should not hesitate to proceed off-network programing, and it suggest- ens of producers. "The issue is diversi- [on eliminating fin -syn] for fear of un- ed that similar percentages could be ex- ty," he said. dermining the rationale of...PTAR....A pected in top 50 markets. It also said PPDC has yet to formulate a position conclusion that there is little or no war- that in top 50 markets, 85% of access on Disney's petitions. But Baruch said rant for fin -syn restraints on the postulat- programing on Fox is off -network he personally believes that Disney's mo- ed exercise of market power by net- (81.5% in markets 51 -100). Those slots tives are "pure economics....It's not the works would not suggest that the need would be lost to off -network producers commission's responsibility if [Dis- for PIAR has disappeared. Quite argu- if PIAR is still in effect when Fox be- ney's] business has soured. It is the ably, the growth of the Fox network comes an official network, it said. commission's business to do what is best ...makes it more important than ever to In answering questions about PTAR in the public interest...PTAR clearly preserve opportunities for first run syn- in the fin -syn proceeding, most parties is." dication."

WASHINGTON STATE EYES ALCOHOL AD RESTRICTIONS Despite opposition of broadcasters and advertisers, state liquor control board is expected to adopt additional ad restrictions early next year

Fifth Estaters in and out of Wash- discourage advertisers from portraying brand with positive associations in the ington state believe that 12 addi- alcohol consumption as a means of gain- consumer's mind," Shoup said.. "But tional restrictions on alcohol ad- ing success or social status. In essence, the use of these advertising tactics is not vertising in the state that the Liquor he said, the board is asking the ques- inherently misleading." Control Board is considering are uncon- tions: "Do we need more responsible Wiley said the proposed regulations stitutional and unlikely to stem alcohol advertising ?" "do nothing to alleviate any problems abuse as the board hopes. Nonetheless, Congressman Rod Chandler (D- associated with alcohol abuse and, in the board is likely to adopt at least some Wash.) says the answer is yes. At a fact, may cause substantial harm to con- of them, perhaps as early as January, board hearing in Seattle two weeks ago, sumers; to radio, television, newspapers according to a board spokesman. Chandler said "it is safe to say that and other media supported by advertis- As proposed, the restrictions would advertising is one element in the deci- ing, and to the developing... Washington ban ads that depict "overconsumption or sionmaking of young people who State wine and beer production indus- a state of intoxication," are "in bad drink." Chandler, a former anchorman tries." taste," imply that "liquor enhances ath- at KOMO(TV) Seattle, said that Americans Cam Devore, a lawyer with Seattle - letic prowess, or professional or social see 100,000 beer commercials by the based Davis Wright Tremaine, speaking achievement of any kind," or include time they reach 18. on behalf of the Washington State Asso- "anything designed to or intended to But hearing witnessess for the adver- ciation of Broadcasters, the National As- attract persons under the legal age." Ac- tising industry, including Hal Shoup, sociation of Broadcasters and the Pacific cording to the board, the restrictions are executive vice president and director, Northwest Newspaper Association, said, designed to help curb many of the prob- American Association of Advertising "Any advertising regulations that are lems associated with alcohol abuse. Agencies, and former FCC Commis- not precisely defined and narrowly tai- Carter Mitchell, public affairs and sioner Richard Wiley, who spoke on be- lored set dangerous precedent for regula- legislative liaison, Liquor Control half of the American Advertising Feder- tion of all advertising and place respon- Board, said the proposals are amend- ation, said advertising has little or no sible media in an impossible ments to existing rules that, for exam- effect on the total demand for alcohol. position....The proposed new rules ple, already prohibit ads linking athletic "Advertising is product advocacy - clearly cross the threshold of unconstitu- prowess with alcohol consumption. Ac- ...[which] involves the use of models, tionality." cording to Mitchell, the board wants to imagery, and words to empower the Mitchell said the board would not

Broadcasting Der 10 1990 wasbiBfM 103 "arbitrarily propose something that was guidelines, he said, do not promote ex- ing skill or mental alertness; require that patently unconstitutional." cessive or irresponsible consumption, actors and models be (and look) over 25, The advertising industry, said Shoup, inebriation or excessive revelry; do not and insure that associated products (i.e. already has guidelines that promote re- target minors; do not promote alcohol clothing lines) not be designed for chil- sponsible advertising of alcohol. Those use in conjunction with activities involv- dren. -PS

FUNDING FOR CHILDREN'S PROGRAMING DEBATED

The debate on how to best spend available money for children's programing intensified last week, as participants of a seminar sponsored by The Washington Program and The American Children's Television Festival discussed the newly formed, $6 million National Endowment for Children's Television. Along with the money, the panelists agreed that the law's provision mandat- ing that "a TV station's educational and informational service to young people should be considered a factor in license renewal" was the most important part of the legislation. Bob Keeshan, Jennifer Lawson and Geoffrey Darby The five panelists, which represented cable, noncommercial and commercial disperse the funds and which segment in There seemed to be agreement among televison, were asked how they would children's TV is underserved. panelists with Jennifer Lawson, PBS ex- ecutive vice president, national program and promotion services, who said that "public television is a wonderful school FCC DIVIDED ON IMPORTANCE OF FOREIGN OWNERSHIP surrounded by an amusement park." It was important to gain and keep the at- TO FIN -SYN DEBATE tention of children, and "in my view," she said, "$2 million doesn't go a long CC Chairman Alfred Sikes has made it clear that Matsushita's proposed way." takeover of MCA and foreign ownership of other major studios would color his thinking in the on -going proceeding to relax the financial interest and The endowment calls for matching syndication rules, which effectively prohibit the networks from owning major funds from private and public groups. studios and from fully competing with the majors in financing and syndicating International co- production was suggest- network programing. ed by Gary Knell, vice president and But Sikes's view does not prevail at the independent- minded commission. director of legal affairs, Children's Tele- Of the other four commissioners, only Quello shares Sikes's view that foreign vision Workshop, who said: "Sesame and is ownership is important to the fin -syn debate. "It will be among the factors to Street is shown in 83 countries with teen- be considered," said Quello, noting that much of the syndication profits at especially popular in Japan as a stake in the fin -syn battle will now be leaving the country as a result of the age girls who are learning English foreign takeovers of the major studios. "You can't ignore it." second language." Oh, yes you can, say the other commissioners. "From my point of view," But Phyllis Tucker Vinson, executive said Commissioner Ervin Duggan, "the MCA -Matsushita deal will, in the producer, NBC Productions, wondered words of the late Everett Dirksen [Democratic senator from Illinois], have all if "a show like Sesame Street could be the impact of a snowflake falling on the mighty bosom of the Potomac." started in times like these." "The issue is not about foreign ownership," said Commissioner Sherrie If those kinds of programs are to be Marshall. "It's about buying and selling in the domestic marketplace. That we started today, said Vinson, it will only be are having any kind of ownership changes, I don't find that terribly disposi- done with help from the private sector. tive." Gaining that support might prove difficult "Who owns what will not have any impact on my decision," said Andrew because of limits placed on commercials Barrett. And for the networks to raise the issue of foreign ownership in the within a program, said Robert Keeshan, proceeding is a "bit disingenuous," he added, given CBS's and ABC's also known as Captain Kangaroo. He said demonstrated willingness to sell businesses and property to foreigners. If there that these limits will probably keep inde- were no FCC rules barring the sale of broadcast properties to foreigners and if pendent producers from seeking this mon- "the price were right," the networks themselves would sell out to foreign ey because the resulting programs might interests. "They'd say: 'The hell with America.' " -au never be able to be shown on commercial television.

104 Washington Broadcasting Dec 10 1990 SATE LUTE

COMSAT AND SKYPIX KILL MID -POWER DBS TALKS Doubts cast on satellite `video store' startup equity and CVE's ability to invest as former rules out $100 million investment in Ku -band proposal

Since September they had danced projected that the "horrendous" perfor- closer and closer, but last week the mance of current management at CVE entrepreneurial division of the ma- will lead to $27 million -$28 million in ture satellite services company and the losses in 1990, and which called "an startup direct -to -home pay -per -view enormously risky" CVE investment in television service parted ways, each say- DBS "the next fiasco." That analysis, ing a marriage would have been torn McCauley claimed, disturbed other Sky - asunder by incompatibility. Pix suitors. Three other securities ana- Comsat Video Enterprises, the num- lysts that Comsat said followed it did not ber -two hotel satellite TV service in the return phone calls by deadline. nation, and SkyPix, owner of sole li- A variety of sources suggested a clash cense to the Starscan digital video corn - of strong personalities between Wussler pression system, announced the end of and, on the other side, McCauley and A. negotiations toward CVE's investing up Frederick Greenberg, the low profile, to $125 million in SkyPix's mid -power financially powerful founder of SkyPix, direct broadcast satellite (DBS) service explained the impasse. Of working with CVE's Robert Wussler to be launched next summer. Wussler over the past several months, Finances, rather than doubts about McCauley said: "We never intended to SkyPix's technology, broke the deal negotiate with CVE in the press. That tion of Greenberg-a newcomer to the apart, CVE President Robert Wussler Was Bob. Bob has a history of putting TV industry but longtime successful en- told BROADCASTING. CVE, he said, personal publicity before profit." terpreneur in real estate, as well as in might have waited "a number of days or However, said sources closest to ne- Hollywood, where his partnerships pro- weeks" for SkyPix to complete and inte- gotiations, rising concern on both sides duced such films as "Terminator " -as grate its 8- channels -per- satellite -tran- over the bankability of their opposites currently dubious and clouded. sponder video compression equipment, contributed most to the stalemate. In Last month Judge John Sprizzo of the authorization center, small home dish particular, the rising losses from CVE's U.S. District Court of New York, and a consumer receiver-decoder priced hotel TV operations and federal enforce- Southern District, dismissed a suit filed under $700. "I believe in the system; I ment actions against a bank run by Sky - by Greenberg and other directors of the believe in mid -power" [DBS]," he Pix principal A. Frederick Greenberg First City National Bank & Trust Co., said. However, Wussler added, specula - led each side to doubt the other's ability requesting reversal of a decision by the [ion that CVE parent Communications to borrow money. U.S. Office of the Comptroller of the Satellite Corp. had blocked a deal that Several sources described the reputa- Currency to declare First City insolvent CVE wanted is "absolutely untrue. The last year. The OCC closed the bank on deal fell apart for other reasons." Dec. 19, 1989. Those "other reasons," said several Greenberg, his brother Richard and knowledgeable sources, were disagree- five other plaintiffs had asked the court ments over how upfront money would to reverse the closing, which was based be raised and secured. Allegations per- in part on allegations that First City had sisted, the sources said, that each had made improper loans to partnerships in- failed or refused to put down parts of a volving Greenberg. Calling the OCC's combined $10 million in earnest money. charges "biased," "frivolous" or void- SkyPix President Brian McCauley and ed by a 1989 consent agreement, the Wussler denied that charge, the latter Greenbergs asked the court to perma- confirming only that CVE objected to nently block OCC's enforcement ac- the idea of co- signing for money that tions. But Judge Sprizzo decided he has SkyPix intended to borrow. . no jurisdiction over the case. Calling the breakup mutual, McCau- Up until last Monday (Dec. 3), both ley said SkyPix's "primary reason" for McCauley and Wussler -each had discontinuing talks was SkyPix suitors' served as a panelist on separate Western concerns over CVE's financial stability. Cable Show sessions in Anaheim the Attention had been drawn, he said, to a previous week -expressed optimism Nomura Equity Research report which SkyPix's Brian McCauley that the MOU between them would be-

MMitntiM Bee 101!!0 Snbab 105 come contract. deadline, Wussler called the "thinking on a rumor that SkyPix has already CVE appeared to substantively dem- behind" Nomura's analysis of Comsat missed a payment, Hughes seconded onstrate its faith in SkyPix's technology "shortsighted" and projected CVE cash McCauley's claim that relations between and market strategy-predicated on flow will become positive next year. A the two remain "excellent." competition with video rental and pay partial investment in a "low- cost" $300 Doubts persist over SkyPix's claim per view TV, rather than with basic or million mid-power DBS project, in con- that it will reach antennas as small as 24- pay cable-when, in November, it pur- trast to a $1 billion high -power DBS 36 inches -perhaps the most crucial in- chased options to lease six Ku transpon- service, he said, "is going to get inves- dicator of SkyPix's potential reach -as a ders aboard Hughes Communications' tors back some money." Expressing second engineering study, this one corn - new SBS 6 satellite, upon which SkyPix "concern that high -power [DBS] could missioned by a high -power DBS com- had acquired up to a dozen transponders be five to six years away," he said, "I petitor, projected that at least a one- a month earlier. CVE's PPV and sports don't want to wait that long." CVE will meter dish would be required driven hotel TV service and SkyPix's pursue "some very simple, straightfor- (BROADCASTING, Dec. 3). initial 40 -50 PPV movie service would ward opportunities" in mid -power, he McCauley confirmed reports that mo- fly in the same spot in the sky. said, adding that he did "not preclude tion artifacts remain in the demonstra- Last week, both companies issued doing something with SkyPix." tions. By next month, when the motion statements bullish on their prospects to McCauley remained unwilling to compensation chips received from Com- become early leaders in Ku -band DBS. identify any of "a large handful" of pression Labs last week -"that last 1% "I don't think Comsat would consider potential $100 million lead investors he of the compression system," he said- doing it alone," said a Comsat corporate is confident will "fully fund" the mini- are integrated into the encoder, the last spokesman. "The costs are just too mum $200 million startup of SkyPix by vestiges of blur or jump in certain kinds great." Wussler said he been in contact the end of the first quarter next year. of video will disappear. Up until now, last week with at least one proponent he Asked whether SkyPix might default on said McCauley, observers of SkyPix declined to identify. its payments for the initial 10 SBS 6 demonstrations have seen 99% live, Saying that the breakup does not di- transponders in the meantime, he said, real -time encoding and 100% live, real - minish the likelihood that Comsat will "we are adequately funded for all our time decoding; in January, encoding will still exercise its options by a March 1991 requirements." Declining to comment also reach the 100% mark. -Ni

FOOTPRINTS

First DBS domino. The FCC granted United States Satellite Group agreed to more than double its members' contribu- Broadcasting Co.'s request to move five of its eight direct tions to the SBCA's antipiracy and public relations pro- broadcast satellite channel assignments from 110 degrees grams, with a goal of providing $700,000 in 1991. At the West Longitude to 101, where Sky Cable holds the remain- same time, General Instrument, whose VideoCipher Division ing 27 channels. USSB and Hughes have held preliminary makes the much pirated consumer decoder, VideoCipher II, discussions toward operating on the same birds. agreed to raise its funding by 25% to more than $1.3 million Saying it is taking DBS requests in order, the FCC should in 1991. next grant or deny four -year construction and launch exten- Overall, the SBCA expects to have about $2 million next sions to Sky Cable partner Hughes Communications, and year to continue working with the FBI and U.S. Customs to Advanced Communications (with 24 channels at 110 de- investigate and prosecute companies and individuals suspect- grees) on their modified construction permits. That done, ed of selling or buying altered VC -II's. As of last week, only orbital position assignments for all permittees, and action on another $150,000 to $200,000 would be available for public a petition to deny the application of TCI- controlled Tempo relations. But, said one source, a majority of manufacturers Satellite, should soon follow. The industry is unanimous in have agreed to fund public relations if 80% of the product is the opinion that only two (101 and 110 degrees) of eight represented in a funding pool. One major manufacturer and a positions available are optimal, and one (119 degrees) mar- second smaller one remain a roadblock to such an agreement, ginal, for DBS TV delivery to very small dishes in all sources said. continental United States. Several days before the USSB grant, the commission also Leave the driving to us. For an estimated one -time cost of denied reconsideration of Dominion Video Satellite's request $1,650, ESPN affiliates will be able to leave behind the days for 11, rather than its assigned eight, channels. Confident of manually switching between primary and alternate backup that General Instrument's digital video compression system satellite feeds of Major League Baseball, beginning next will be available by end of 1992. Dominion President Robert August. ESPN said last week that it will implement a new Johnson said his company has "all the capacity we'll ever General Instrument automated satellite switching system. need." Like several other players, Johnson expects the field Radio too. K Prime Partners' mid -power Ku DBS Primestar will begin to consolidate to "two or three," following orbital lineup of seven superstations and three pay -per -view TV assignments. services will now also include Superradio, a 24 -hour service including music, childrens and business news channels, Burden shared. After several months of what one cable thanks to an agreement with Superradio provider Jones Inter- programer called "healthy discussion," the Satellite Broad- national Ltd. and International Cablecasting Technologies, K casting & Communications Association Software- Programer Prime announced last week.

106 Satellite Broadcasting Dec 10 1990 I \TER \ATI11\ AL

REDRAWING MEDIA BOUNDARIES IN CZECHOSLOVAKIA Group of Western media minds gathers in Prague to help fashion new communications law

Agroup of Western media experts ABC News executive Jana Petrenko -a ity of the Czech Parliament and another spent an unusual weekend last Czech by origin who speaks both Czech three by a three -fifths majority of the month at a Prague villa helping and Slovak joined the meeting and the Slovak Parliament. Those six would in Czechoslovakians redraft their country's two were able to detail the group's work turn select three of six nominated by the new media law. the night before. Meanwhile, other Federal Parliament and then the body's The Eastern European nation's call members of the Dialogue, including members themselves would appoint their for aid-informally made after last UCLA Communications Law Program own chairman, as well as the chief exec- year's overthrow of the Communist re- Director Dan Brenner, France's Leila utives for public TV and radio services. gime- became more immediate this Oc- Bouachera of Antenne 2 and Bernard The council, Webster explained, is tober, when a government representative Miyet of the Foreign Office's cultural guaranteed independent operation under invited to Prague members of The affairs unit, British consultant John another article, a significant shift from Trans -Atlantic Dialogue on European Howkins and Brussels -based advertising an earlier draft's suggestion that the Broadcasting, a group comprising media industry spokesman Alastair Tempest, council's acting secretariat operate industry executives, academics and were conducting a teach -in for about 30 through a government agency. policymakers from the U.S. and Europe Czechoslovak officials. According to Webster, this consult and chaired by a former British Broad- A new draft incorporating many of the will not be the Dialogue's last. The casting Corp. director, David Webster. group's proposals was being prepared group has already been asked for advice According to Webster, three of seven late last week for a Friday, Dec. 7, on four Polish media bills now under representatives of the Dialogue, in a trip meeting between federal, Czech and consideration in that country. -,lu1i jointly cosponsored by the Annenberg Slovak government representatives, Washington Program on Communica- Webster said. He emphasized that the tions Policy, arrived in Prague Nov. 17. group's work was meant to serve as the Four more of the group, however, found basis for discussion and further changes TAKING A themselves without hotel rooms due to should be expected. U.S. President George Bush's concur- Central among the concepts intro- WORLDWIDE VIEW rent visit there and so were shuttled off duced by the group is the draft law's to Budapest, Hungary, for the night. Up first clause, which states that The pur- OF CABLE again at dawn the next morning for 6 pose of this law is to ensure the provi- a.m. flights back to Prague, the group sion of free and editorially independent was met at the Prague airport by the broadcasting both in the public and in While the process of marketing cable chauffeur of the deputy prime minister the private sectors, and to guarantee worldwide continues, executives and taken to the city's suburbs to gather freedom of information for the people, gathered for a panel discussion during with eight or nine of their Czechoslovak as stated in the European Declaration of the Western Cable show in Anaheim, counterparts from government, parlia- Human Rights, Article 10." Calif., detailing the opportunities and ment and the country's post and tele- The citation of the Declaration of Hu- obstacles faced by cable companies from communications agency, said Webster. man Rights, as well as the draft laws' country to country. Titled "Marketing With the existing draft of the new law other references to the European Con- Multichannel Television Abroad: An bogged down in part over handling of vention on Transfrontier Broadcasting; Operator's Perspective," the panel was strong ethnic divisions between the na- Czechoslovak laws on copyright, ob- moderated by Nimrod Kovacs, presi- tion's Czech and Slovak populations, scenity, privacy and human rights, and dent, NJK International, and touched on the two groups spent the day in a clause - other international agreements on adver- cable's growth in Eastern Europe, the by- clause debate over a new version, tising and sponsorship, were intended to Orient, France and Israel. followed by a nighttime foray for an prevent the draft law from being "The four most active areas for cable English -language typewriter to complete weighed down by excessive detail, ex- in the Pacific Rim are Hong Kong, Tai- the draft. plained Webster. wan, Japan and China," according to The group's work then found its way To help maintain the freedoms sought David Archer, vice president, interna- with remarkable speed to the office of by the draft, the document proposes the tional business development, Viacom Czech Prime Minister Petr Pithart, setting up of an independent council for Worldwide, who said cable is in its in- thanks to a prearranged meeting with television, radio and cable. Under a fancy in those four countries. Archer negotiation team member Milan Jako- complex formula designed to sidestep said one of the factors causing slow pen- bec, secretary of the Federal Govern- Czech and Slovak sovereignty disputes, etration in Japan is the high cost of in- ment Commission for Independent the council would be made up of three stallation, which can reach $300, "cou- Broadcasting. Dialogue member and members chosen by a three -fifths major- pled with poor post -wiring policy by the

Broadcasting Dec 10 1990 International 107 cable companies," which has helped to troubles," said Meir Srebernik, director, to provide programing for the country's keep penetration down to about 10 %. Israeli Cable TV Service. He said the cable system. Other factors affecting cable are high trouble started in 1986 when a proposal Jeb Seder, marketing consultant, VCR usage and the marketing of cable to allocate $500 million for the develop- ATC, touched on cable's prospects in which he called "very soft -sell." ment of a' cable system was met with France and several other European coun- A problem facing cable companies in strong opposition. The proposal was tries. Seder said the French government Taiwan, said Archer, is program piracy. passed in 1986 and brought about the has recently relaxed regulations to accel- He said the Taiwanese system of televi- formation of the Israeli Cable Television erate cable's growth in that country. sion consisted of three national network Service. The country has been divided However, he said penetration continues channels in addition to "numbers of ilk- into 31 areas with each area containing to be slow. Two European countries gal channels." Some of those illegal 40,000- 50,000 households. He said the where the cable market is especially channels, he said, consisted sometimes first bid was received in May 1988 and strong now are Germany and Hungary, of just "a VCR and a stack of tapes" installation began a year ago. Srebernik although he warned that the political in- wired up to a small group of houses. predicts that Israel will achieve 80% stability in Hungary made investment in Cable growth in Hong Kong has been penetration within the next two years. that country particularly dangerous. hindered by the instability of the cable One feature of the Israeli cable system Touching briefly on prospects for cable companies that have been involved in is the Israeli Cable Broadcasting (ICB), development in Czechoslovakia, Seder the process thus far. Archer said three a programing combine which was put said any future cable company might companies have been involved in bring- together by operators. However, the for- find the going easy in that country be- ing cable to Hong Kong to date and mation of the entity has raised antitrust cause the secret police years ago built a Viacom has been with all three. Another concerns and its future now rests with series of underground tunnels for sur- problem is the limited programing avail- the courts. Srebernik predicts that when veillance purposes which now could be able for Hong Kong viewers. He said the the issue is settled, the ICB will continue used for holding cable. -Sc fundamental issue of cable in Hong Kong is that programing cannot be im- ported because the predominant lan- DISTANT SIGNALS guage spoken in the province is Canton- ese, which is not used much outside of EUROPEAN PLAYER INTERNATIONAL NATPE China. The World League of American NATPE International plans three China, according to Archer, is in the Football has signed a two -year, international panels at this year's process of becoming a wired nation, de- agreement with European program conference in New spite its size and areas of remoteness. satellite channel Eurosport to carry Orleans Jan. 14 -18. One general Although all television is government live and tape- delayed games. seminar on Tuesday afternoon, controlled, he said they are readying the Eurosport, one of five channels of the Jan. 15, is to be moderated by launch of a satellite with a transponder British Sky Broadcasting service Warner Bros. International TV for each province. formed by the merger of rival head Michael Solomon and will Kovacs said one of the main hurdles satellite programers Sky include panelists Daniele cable faces in establishing a system in Television and British Satellite Lorenzano of Silvio Berlusconi Eastern Europe is knowing with whom Broadcasting, is carried in 21 Communications, Marc Tessier of to do business. "The difficulty in get- countries of Europe with 52 million France's Canal Plus, Helmut Thoma ting into business there is that until just potential viewers, according to the of Germany's RTL Plus, Patrick recently the government owned or still league. Under the agreement, Dromgoole of UK broadcaster HTV owns everything so there is some ques- Eurosport will televise live and Antoine de Clermont tion as to who to contact," he said. Sunday night games during the 10- Tonnerre of French producer However, he said there are some advan- week regular season and provide Revcom. One of two concurrent tages to looking toward Eastern Europe two -hour edited versions of six sessions on Wednesday morning, for growth. "On the positive side, many Saturday night games. The Jan. 16, will focus on Canada, of the Eastern Europe countries are ea- Championship and two semi -finals with Sam Wendel of Telefilm Canada ger to westernize. And clearly, the will also be carried each season. A as moderator and panelists Terry Western European countries cannot af- separate deal had previously been Botwick of the Family Channel, ford to have Eastern European countries reached with Spain's TV3 Robert Lantos of Toronto fail," he said. Catalunya to carry weekly games. producer Alliance Entertainment, Other factors to consider said Kovacs, Arthur Weinthal of Toronto's are that although the consumer demand CTV Network and Simone Harari of is high for new services such as cable, in Paris -based producer Telelmages. many countries in Eastern Europe the ASSIGNMENT: SPACE The second Wednesday panel looks disposable income to pay for such luxu- Japan Broadcasting System news at Latin America and the influence ries is not available. In addition, he said executive Toyohiro Akiyama has there of satellite TV, with those countries have seen a surge of become the first journalist in MGM/UA's Osvaldo Barzelatto recently opened video stores and movie space. Akiyama was launched Dec. 2 as moderator and panelists Jack theatres since the political changes, and on a Soviet Soyuz rocket with two Petrick of Turner Program those activities will be competing with Soviet cosmonauts. According to Services, Bruce Crockett of Comsat, cable for the entertainment money. wire reports, TBS will spend $37 London -based TV consultant "Although cable was just a dream to million on the eight -day mission and Barrie Heads, and Carlos Montera of Israel four years ago, its growth has live broadcast coverage. Buenos Aires Channel 11. been rapid since then but not without its

108 International Broadcasting Dec 10 1990 World Cup now," he said, noting that with the ex- gotiations might be tied to those for the Canadian TV rights, he added. Continued from page 64. ception of NBA basketball on NBC, the sports marketplace is exceptionally soft. All 52 games will be televised and Negotiations for the U.S. TV rights to produced for international distribution, Co., a subsidiary of Advanswers Media the 1994 World Cup will begin next said Bliss, adding that the EBU is a Programming. "To see Poland play Yu- month and should be completed by June welcome host broadcaster because of its goslavia is not going to be a big number 1991, according to Jeffrey R. Bliss, vice experience in producing the games. nationally." president and chief marketing officer of The 1994 World Cup games will take Schulman added that the climate for the World Cup '94 Organizing Commit- place at a variety of venues nationally. TV sports is not exactly right for buying tee. He said it is expected that about 40 FIFA's plans call for the selection of a multi -million dollar packages. "There's of the - w- will air live in the U.S., maximum of 12 venues representing all no worse timing for a network to be with 8 to 11 of those games being deliv- geographic areas of the U.S., to be de- looking at a new sports property right ered via a broadcast network. U.S. ne- cided by late 1991. -tle

SYNDICATION MARKETPLACE Television Program Enterprises' Preview: First Look at the Twentieth (Fox) Television announced that Vice President New (formerly Preview: The Best of the New) picked up a Joseph F. Greene, a 23 -year syndication sales executive with key 7:30 p.m. (ET) prime access upgrade (previously at 3 the Los Angeles -based division, will be leaving the company p.m.) from WBZ -TV Boston, -TV in addition to KDFW Dallas at the end of the year to become an independent consultant. (at 4:30 p.m. CT) and WJZ -TV Baltimore 12 (at a.m. ET). No replacement has been named. During his tenure, Greene Following the November sweeps, Preview is at a critical was responsible for the marketing of M *A *S *H, one of the crossroad with scarce access clearances and acknowledged most successful off -network series launches in syndication $25 million first -year budget, making rumored pitch for history. Greene also handled the off -network sales of hour WNBC -TV New York's 7:30 p.m. (ET) slot (see story, page drama The Fall Guy and the sale of many 20th Century Fox 59) all the more important to its future viability. The up- feature film releases for syndication. grades on WBZ -TV (effective Dec. 24) and KDFW -TV came as a result of vacancies on the Westinghouse -owned stations Republic Pictures Domestic Distribution's The Cliffhanger due to the cancellation of Group W- produced Evening Maga- Serial Sepcials, featuring B- serials "Zombies of the Strato- zine. In Baltimore, Preview fills Entertainment Tonight's sphere" (with Leonard Nimoy of pre -Star Trek fame) and (from Paramount Domestic Television) midnight slot, so ET "The Crimson Ghost" (starring Clayton Moore of Lone could be moved into Evening Magazine's 7 p.m. slot. Ranger fame), has added WNYW -TV New York, KCAL -TV Los Angeles and KTVI -TV St. Louis, to bring its station lineup to LBS Communications has pronounced an early 1991 -92 firm 113 markets (representing 76% of the U.S.). The pair of two - go for Fmnily Feud, the three -year-old syndication revival hour specials, which originally were distributed to theaters hosted by Ray Combs. During the past two months, the game throughout the 1940's as separate short features, have been show has secured upgrades or new clearances on WCAU -TV edited together and colorized for individual broadcast win- Philadelphia, woz -TV Boston, WXIA -TV Atlanta and wsvN -Tv dows starting in January 1991. Both serials are being offered Miami, in addition to smaller markets where rookie first -run to stations on 12 minute national/ 12 minute local barter game shows have been failing in early fringe and access splits. slots. LBS also said it has already received renewals from WRC -TV Washington, WFAA -TV Dallas, KOMO -TV Seattle, KGGM -TV Albuquerque and KHQ -TV Spokane. Group W Productions has confirmed that it will be expanding currently counts 110 client stations, representing 85% cover- current weekly On Scene: Emergency Response franchise for age of the U.S. daily stripping in fall 1991 ( "Closed Circuit," Dec. 3). Weekly half -hour, which focuses on heroic actions of rescue In securing the recent addition of Tribune Co. -owned KTLA -TV workers, premiered last September and is currently running Los Angeles, Samuel Goldwyn Theatre, a 14 -title film pack- in 125 markets. Terms of the deal are cash plus one minute age that counts 18 Oscar winners and 57 Academy Award barter. Strip format will be hosted by Steve Dunlop, formerly nominees, has brought its clearance lineup to 125 stations weekend news anchor and reporter for Newsl ire New York on (80% coverage) and 19 of the top 20 markets. Samuel WNYW -TV, while weekend host and executive producer Dave Goldwyn Television is making the package available for fall Forman will be field correspondent along with Katrina Dan- 1991 on even six -minute national and local barter splits per iel, a veteran reporter from WTVJ -TV Miami. each hour. Classic features include "South Pacific," "Okla- homa," "The Secret Life of Walter Mitty," "Guys and Blair Entertainment has signed WWOR-TV New York, KCAL - Dolls" and "Pride of the Yankees," and the colorized TV Los Angeles and KRON -TV San Francisco to its new premieres of "The Bishop's Wife," "The Hurricane," weekly reality -based action series, Stuntmasters. Those sign- "The Westerner" and "The Cowboy and the Lady." KTLA- ings give Blair all top five markets- wPwR -Tv Chicago and TV joins sister Tribune independent wPIX -Tv New York, WGBS -TV Philadelphia are already sold-and a total of 72 among other major market stations WPWR -TV Chicago, WTXF- markets, representing approximately 60% coverage of U.S. TV Philadelphia, KRON -TV San Francisco, WCVB -TV Boston, Weekly hour, set to launch in April 1991, is being offered on WXYZ -TV Detroit and WJLA -TV Washington. even 61/2-minute local/national barter split.

Broadcasting Dec 10 1990 International 109 TEClliYO]Y

NO PERFECT PLACE IN SPECTRUM FOR DIGITAL AUDIO Commenters say FCC's UHF and 2.4 GHz proposals are not feasible; 1.5 GHz option draws least opposition; NAB says decision should be delayed

rnce the FCC released three pro- kHz audio response) digital audio. The DAB bands as a part of its second inqui- posed bands for possible imple- leading DAB technology was developed ry on issues to take to the 1992 World 5 mentation of digital audio broad- in Europe jointly by the Eureka 147 pro- Administrative Radio Conference casting, the public arguments among the ject and the European Broadcasting (WARC) in Spain, sponsored by the In- current users of those three bands have Union. Since the Eureka/EBU system ternational Telecommunication Union made it clear that none of the proposals first became widely publicized in the (BROADCASTING, Oct. I). are ideal. But comments the commission U.S., several American entrepreneurs The 1493 -1525 MHz, proposed be- received last week on the three options have come to the FCC to propose DAB cause it had been one of the most widely suggested that one option, 1493 -1525 transmission systems and allocation discussed options for DAB before this MHz, is the lesser of the evils. schemes of their own. fall, is currently used for aeronautical DAB-or Broadcasting -Satellite Ser- The commission responded quickly to telemetry (testing of aerospace equip- vice -Sound (BSS -S), as it is referred to the sudden interest in DAB, first by ment). The other two widely discussed in the international forums-is broad- opening an inquiry on domestic imple- options proposed were: 728 -788 MHz, casting either by satellite or terrestrial mentation of the technology. Later, the currently used for channels 57 -66 of the transmitter of compact-disk -quality (20 commission proposed three possible UHF-TV band; 2390 -2450 MHz, cur-

SATISFIED WITH SPECTRUM

I n response to a separate section of the WARC -92, broad - The Advanced Television Systems Committee (ATTC), a casters agreed with the FCC's statement that there is no U.S. industry group specializing in HDTV broadcast and need for an additional world allocation for satellite- delivered production studies, said "that if the present CCIR studies wideband high-definition television. were valid, it would not be possible to use the existing One of the items on the agenda for the 1992 meeting is allocations for BSS at 12 ghz to realize the kind of quality discussion of additional channels for satellite HDTV because HDTV requires" and had been involved in studies of the the frequency bands around 12 ghz allocated to the broad- feasibility of spectrum above 20 ghz for additional spectrum casting- satellite service [BSS] do not, as presently planned, space. provide a worldwide allocation suitable for the implementa- Now ATSC agrees that the world has changed since it tion of HDTV via satellite." World broadcasters who ap- began those studies. "It appears rapid progress is now being proved the agenda last June, referred to International Radio made in the areas Of data compression and modulation tech- Consultative Committee (CCIR) studies that indicated that niques. As a consequence, bandwidth efficiences are being the current world allocation would provide a very limited achieved" that would preclude immediate action, the group number of HDTV direct broadcast satellite channels. said. It concluded that the 12 ghz allocation is adequate for Since the agenda's approval, HDTV planning has been the present, but that in the future an allocation of 22.5 -23 ghz changed radically by the breakthroughs in digital video com- may be needed. pression, leading the FCC in issuing the WARC inquiry to General Instrument Corp. (GI), one of the pioneers in say that more spectrum will not be needed. The new corn - digital compression with its DigiCipher system, agreed that pression techniques could deliver transmissions of two additional HDTV BSS frequencies should be a long -term HDTV signals over a conventional satellite transponder and consideration. Should first- generation BSS prove to be a one signal over a 6 mhz television channel. marketplace success, then additional spectrum may be need- The FCC said That further allocation will not be needed ed in the future. If so, the existing 23 ghz allocation for BSS because even greater breakthroughs could be expected over is probably not satisfactory for future BSS use because of the the next 20 years. "The suggested time frame of two decades interference from fixed microwave transmitters into BSS is extremely conservative," the National Association of receivers, so we support efforts to find a more suitable Broadcasters replied. "In all likelihood, reduced transmis- band," GI said. sion bandwidth may be expected to improve greatly in a "An additional factor of substantial importance," accord- much shorter time frame. As an example, consider the literal ing to NBC, "is the need for achieving BSS delivery to the explosion of breakthrough announcements in compression public at least cost.... Further proliferation of satellite deliv- technology applied to terrestrial transmisions of HDTV with- ery bands should be avoided because it will complicate and in the past six months." increase the cost of home reception systems." -trio

110 Technology Broadcasting Dec 10 1990 Which one is your next cart machine? _aairidamh

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:990 HARRIS ALL l.' rently used by industrial, scientific and for the FCC, NAB said. "Until these reconsideration of the commission's medical noncommunications users and elements are studied further and defined, commitment to conserve UHF and VHF to amateur radio licensees on a second- mindful of the overall performance ob- frequencies for the time being," said ary basis. jectives to be achieved, NAB prefers CBS Inc. "Indeed, subsequent develop- With so much disagreement surround- that the commission keep open its op- ments have borne out its wisdom and ing the various options, the National As- tions for preferred frequency bands." made it even more critical that this con- sociation of Broadcasters asked the com- There was almost no support at all in servation continue." mission to delay any decisions on the WARC comments favoring DAB CBS pointed to the great investment spectrum for the present. "There appear implementation in the UHF band. Sever- the broadcasting industry has put into to be great pressures placed on the com- al broadcasters echoed the criticisms to the development of an HDTV system, mission to take positive DAB spectrum the UHF proposal raised in recent weeks which the FCC has already decided must allocations decisions in light of the up- by the Association of Maximum Service be implemented entirely in the UHF and coming WARC -92 and at the urging of Television (MSTV). Along with its VHF bands. "The members of the advi- the proponents for new DAB frequency WARC comments, MSTV followed sory committee on advanced television allocations. These pressures are largely through on its plan to file an objection to service have relied on the commission's illusory," NAB said. DAB formulation Strother Communications Inc.'s request commitment to terrestrial broadcast "is something that cannot be rushed. to test the Eureka/EBU system on UHF ATV [advanced television] and have ex- Where there is the possibility that the channels in Washington and Boston pended large amounts of manpower and entire radio broadcasting industry would (BROADCASTING, Dec. 3). Data from financial resources in exploring the be forever altered, the commission can- DAB tests on UHF will be useless, range of issues involved in its develop- not responsibly establish a position with- MSTV claims, because those frequen- ment and implementation. In addition, out careful consideration." cies can never be used for anything other the Advanced Television Test Center, Several details of the final DAB trans- than high -definition television. formed and funded by broadcast and ca- mission's design, such as antenna sizes, The commission currently has a ble interests, is expected to spend $15 signal coverage areas, signal susceptibil- freeze on unallocated frequencies in millon on the testing of proposed trans- ity to man made and natural barriers, UHF pending the standardization of an mission systems," CBS said. receiver design and other technical con- HDTV transmission system in 1993. The diversion of 60 MHz of UHF siderations should be the next priority "Nothing has occurred that justifies any spectrum to DAB service would force the FCC to severely cut the mileage sep- aration between TV stations, reducing each station's coverage area when HDTV channels are allotted. "Such a policy could lead to the economic failure of HDTV," said General Instrument Corp., one of the HDTV transmission system proponents. At the same time, NBC said, interna- tional allocation of DAB on UHF could also destroy U.S. plans for high- defini- tion. "Even if only two UHF-TV chan- nels were allocated domestically for the BSS -S service, but use of the 728 -788 MHz band by our North American neighbors had to be protected, the result would still be the likely elimination of the possibility of terrestrial broadcasting OPERATIC HDTV of a simulcast ATV service," NBC said. Setting aside the HDTV conflict, Representative Edward Markey (D- Mass.), chairman of the House Telecom- broadcasters still had reason to oppose munications Subcommittee, presented Natalie Semenikhina, first secretary DAB incursion into UHF. There are cur- of the Soviet Embassy in Washington, a commemorative plaque to mark the rently 96 UHF -TV stations using channels world premiere of War and Peace, an opera shot last summer in high - 57-66 in the U.S. "The costs of moving definition video. The four -hour video of Sergei Prokofiev's adaptation of the even some of those stations to other fre- Leo Tolstoy novel was shown last month at The American Film Institute quencies could be prohibitive...and could Theater at Washington's Kennedy Center. easily exceed tens of millions of dollars" The Seattle Opera performed War and Peace last July coinciding with the after the purchase of new transmitters, opening of the Goodwill Games. HD Pacific Co., Los Angeles, a year -old antennas and loss of service during the high -definition video production company, shot the event using SMPTE 240M transition period, the National Association standard (1,125/60) equipment. The company was founded by - Robin Will of Broadcasters said. court, a physician who has pioneered the use of high -definition video for The WARC comments also provided medical applications. He was executive producer of War and Peace, which a reminder that before HDTV or DAB, will eventually be shown in downconverted NTSC form on public television stations. there were other spectrum users eager for UHF channels. "Reallocating UHF Pictured above are (1 -r): Richard Teller, associate director, AFI; Willcourt; spectrum to BSS would foreclose further Markey; Semenikhina; Douglas Cerrone, vice president, HD Pacific, and growth of broadcast television," said Speight Jenkins, general director, Seattle Opera. the Association of Independent Televi-

112 Technology Broadcasting Dec 10 1990 Norris Reichel Chris Andrews Stephen G. Brock Robert B. Butler Bill Christian WOFL -TV, WFTX -TV, WCIV-TV, WPTF -TV, WPDE -TV, Orlando Cape Coral Charleston Raleigh Florence

Jesse C. Crawford Dick De Angelis John Dorkin James M. Hart Stan Hunter Crawford Comm., KPHO -TV, WDRB -TV, WBIR -TV, Weather Channel, Atlanta Phoenix Louisville Knoxville Atlanta

Michael J. Kettenring Richard M. Lobo Timothy M. Lynch Roger Ottenbach Candice Alger WSMV-TV, WTVJ-TV, WHBQ -TV, KCPQ -TV, Crawford Satellite, Nashville Miami Memphis Seattle Atlanta These demanding general managers insisted on the most efficient play -to -air cart machine available. They chose Odetics.

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1515 South Manchester Avenue, Anaheim, California 92802 -2907 (800) 243 -2001 or ( 714) 774 -2200 Director of Sales Northeast Southeast South Central West North Central Bill Keegan Ray Baldock Emerson Ray Ron Phillips Chuck Martin Bill Boyd (714)774.2200 (201) 305 -0549 (813) 960 -0853 (817)468 -1090 (818) 999 -9796 (612)894.2121 sion Stations. In the past 10 years, the number of independent stations has grown from 103 to 339, INTV said, and ENFORCEMENT QUESTION "almost invariably are UHF stations. If Margita White, president of the Association for Maximum Service UHF channels are reallocated to provid- Television (MSTV), in a letter to FCC Chairman Alfred Sikes raised ing BSS audio service, the growth po- a concern that the commission has not been following its own tential of broadcast television will van- ish." interference protection standards in recent land- mobile radio proceedings. She called attention to a case found by MSTV in which eight land- mobile stations One DAB proponent, AFRISPACE in the geographic area of WNDU-TV South Bend, Ind. (channel 16), were Inc., Washington, called the UHF pro- licensed in violation of FCC policy. "Strict enforcement of the letter and spirit posal "both unfeasible and impracti- of the commission's existing interference protection rules surely must be the cal." AFRISPACE has filed for FCC centerpiece of any effort to maintain high- quality television service and to permission to build two satellites as part protect the broadcast band for new uses, such as advanced television service," an international DAB network, of White said. "AFRISTAR," originating from the In a separate letter to Ralph A. Haller, Chief of the FCC's Private Radio U.S. and beaming to countries in Africa Bureau, White requested an investigation of the WNDU -TV case and an internal and the Middle East. The UHF option audit of the FCC staff's frequency coordination procedures. She expressed would be the wrong choice because "it doubt that wNDU -TV is an isolated case. "It seems unlikely that such a large would be very difficult for terrestrial and number of illegal stations, and there may be others, would crop up in such a satellite broadcasting to share this band, small area such as the environs of South Bend unless there was a more except on a geographically separated ba- generalized breakdown in monitoring by the [Private Radio] Bureau," White sis. separation is impracti- Geographical said. cal, particularly when the existing num- bers of UHF terrestrial broadcasters and the anticipated need for HDTV is taken Both current users of those frequencies Aeronautical users would be moved into account." and DAB proponents pointed to studies from the spectrum they are now using The reaction to the FCC's 2390 -2450 showing the satellite and terrestrial prop- around 1500 MHz, which could then be MHz proposal received perhaps even agation of DAB above 2 GHz will be freed for DAB use. The FCC's 1493- less support than the UHF proposal. costly and infeasible for delivery to mo- 1525 MHz proposal and proposals by bile recievers. In addition, "the degree several DAB proponents to use the band of interference likely from ISM, and mi- around 1500 MHz has been severely crowave ovens in particular, is high, criticized by the Aerospace & Flight making operation of BSS -S receivers in Test Radio Coordinating Council in sev- FOR SUB LEASE the home a similar difficulty as users of eral recent FCC filings. AFTRCC says some computers have experienced even that flight testing applications are impor- 21,000 sq. ft. after the commission's adoption of inter- tant economically and strategically to ference limits," AFRISPACE said. U.S. interests. network operations The American Radio Relay League But the WARC comments failed to un- facility, Laguna Inc., an association for amateur radio op- cover any other significant resistance to erators in the U.S., said the loss of 2400- the 1493 -1525 MHz option. International Niguel, 65 miles south 2450 MHz to those operators, who now Technologies Inc. (ITI), developer and of L.A. Simultaneous use it on a secondary basis for amateur manufacturer of communications net- satellite transmissions, "would be most works for spacecraft and ground termi- multiple operations: 2 serious and would have both immediate nals, contracted to build the AFRISTAR and long -term harmful effects." A mini- system, supported the 1500 MHz proposal satellite uplinks, mum of 10 MHz in that band is needed because of the technical problems associ- network operations, for space -to-Earth links in the amateur - ated with the higher and lower bands. satellite service, the league said. "Although it is safe to say that any techni- prod, post - Amateur radio has long been flexible cal problem can be overcome if enough prodediting. enough to share frequencies with other money is spent, ITI is well aware of the types of services, such as wideband ra- economic contraints facing its customers Renovated top to dar, according to the American Amateur in the high -cost, high -risk environment of Satellite Corp., a 20 -year company that satellite system development. The system bottom. 100 kw specializes in educational and scientific construction proposal to which ITI and generator backs air applications for amateur radio operators. AFRISPACE have agreed relies upon "If, instead of broadcasting and BSS -S, technical choices which will maintain and studio operations. wideband, directional services such as costs at a feasible level," ITI said. Good arterial access, aeronautical telemetry were moved to In addition, AFRISPACE said "de- the 2400 MHz band [one of the options velopment of a new BSS -S will be most hotels, restaurants. proposed in the WARC notice), amateur successful and most beneficial if there is satellite operators could continue to op- agreement upon a worldwide allocation Contact Greg Long, erate in the band on a shared basis, using for the service. Already, a consensus is suitable procedures worked out to elimi- developing among nations interested in Univision, nate interference to aeronautical tele- establishing such a service to allocate 816- 274 -4240. metry, should problems occur during 60 -120 MHz of spectrum around the 1.5 aeronautical telemetry missions." GHz band." a61

114 Technology Broadcasting Dec 10 1990 FOB. THE 1910011.)

As compiled by BROADCASTING from Duane H. Capouch. and has interests in Roaring Fork AM -FM Lincoln. NE. Warner also has interest in First Radio. which as application for new FM at Basalt. CO. Star Corp.. licensee of KSTR -AM -FM Grand Junction. Nov 29 5 through Dec and based on Buyer. Jerrell K. Davis. is currently president of li- CO. Buyer is headed by Paul E. Lowrey. who owns filings, authorizations and other FCC ac- censee. Filed Nov. 14. 70% interest in Windsor Communications. licensee of tions. KRLN -AM -FM Canon City, CO (AM: BA- WHSM -AM -FM Hayward. WI. Filed Nov. 15. L9011 !SEC 1400 khz: I kw -U: FM: WLVS(AM) Lake Worth, FL (BAL901109EC: Abbreviations: AFC-Antenna For Communications: BALH901 I 15ED: 103.9 mhz: 3 kw: ant. -520 ft.)- 1380 khz: I kw -D. 500 w -N) -Seeks assignment of AU- Administrative Law Judge: alt. -alternate: ann.- Seeks assignment of license from KRLN Inc. to Low- license from Gold Coast Broadcasting Co. to Gold announced: ant.- antenna: aur.-aural: aux.-auxiliary: rey Communications Inc. for 5900.000. Seller is head- Coast Broadcasting for $24.450 in stock transfer be- ch. -channel; CH -critical hours.: chg.- change: CP- ed by Norton E. and Diana H. Warner. husband and tween partners. Transferees are S. Knox and Jerry L. construction permit: D-day: DA -directional antenna: wife. Norton has 57% interest in Warner Enterprises. Phillips. brothers. sons of Sam C. Phillips. Sam Phil- Doc.- Docket; ERP- : Freq -fre- which owns KRLN Inc.. licensee of KRLN -AM -FM lips owns 51% of Gold Coast. Sam. S. Knox and Jerry quency: HAAT- height above average terrain: H &V- Canon City. CO: KABI Inc.. licensee of KAB((AM)- L. Phillips have interests in Big River Broadcasting horizontal and vertical: khz-kilohertz: kw- kilowatts: KSAJ-FM Abilene. KS: KLIN Inc.. licensee of KL1N- Corp.. licensee of WSBM(AM)- WQLT(FM) Florence, lic. license: n-meters: mhz -megahertz: mi-miles: MP- modification permit: mod.- modification: N- night: pet. for recon.- petition for reconsideration: PSA-presun- rise service authority: pwr.- power: RC-remote control: S- A- Scientific -Atlanta: SH-specified hours: SL- studio SUMMARY OF location: TL- transmitter location: trans.- transmitter. TPO--transmitter power output: U or unl.- unlimited hours: vis. -visual: w- watts: .-noncommercial. Six BROADCASTING & CABLE groups of numbers at end of facilities changes items refer to map coordinates. One meter equals 3.28 feet.

OWNERSHIP CHANGES BROADCASTING

Applications KVOG(AM) Greenwood, AR (BAL90I 116ED: SER\ If 1. ON ,UR CP's ' TOTAL ' 1510 khz: I kw -D )-Seeks assignment of license from Greenwood Community Broadcasting Corp. to Pharis Commercial A. \I Broadcasting for $23.769. Seller is headed by David 4.')84 240 5.224 Morrison. Robert E. Yoes and Stephen A. Marino. and Commercial FM has no other broadcast interests. Buyer is headed by 5.276 Educational FM 4.368 9118 William L. and Karen Pharis. husband and wife. Wil- liam Pharis owns 51% of Pharis Broadcasting. licensee Total Radio 1,436 296 1,732 of LPTV K46BZ Ft. Smit and K5000 Hackett. both 12,232 Arkansas. Filed Nov. 16. Commercial VHF TV 111,788 1.444 KPBA(AM) Pine Bluff, AR (BAL9011 I4EC: 1270 Commercial UHF TV 552 18 570 khz: 5 kw) -Seeks assignment of license from Metro- politan Media Group Inc. to Family Time Ministries Educational VHF TV 561 186 747 Inc. for 140.000. Seller is headed by Carl E. and 125 3 128 Carlene Jones. husband and wife. and has no other Educational UHF TV broadcast interests. Buyer is headed by Amir M. Khan. lbtal TV 228 17 245 and has no other broadcast interests. Filed Nov. 14. 124 1.690 KCRE -AM -FM Crescent City, CA (AM: BA- VHF LPTV 1.466

L9011I4EA: 1310 khz: I kw -D: FM: BAL- UHF LPTV 181 167 348 11901114EB: 94.3 mhz: 3 kw: ant. -275 ft.) -Seeks assignment of license from Ber Tec Broadcasting Inc. Total LPTV 588 1,048 1,636 to Pelican Bay Broadcasting Corp. for $442.500. Sell- er is headed by Robert C. Berkowitz. David E. Tecker FM translators 769 1.2215 1,996 and Sharon C. Tecker. husband and wife. and has no 1,854 323 2,177 other broadcast interests. Buyer is headed by Laurence VHF translators Goodman and Linda J. Goodman. husband and wife. UHF translators 2,711 101 2,812 Laurence Goodman is 1009E shareholder of Bay Broad- casting Corp.. licensee of KHSN(AM) Coos Bay and 2,240 390 2,630 KOOS(FM) and North Bend. both Oregon: renewal applications are currently pending for both stations. E Filed Nov. 14. CABLE

KSPE(AM) Santa Barbara, CA (BAL901 I I5EB: 1490 khz: I kw -U) -Seeks assignment of license from Total subscribers 53,900,000 Pacific Broadcasting Co. to Spectacular Broadcasting Inc. for $302.000 in transfer of stock. Seller is headed Homes passed 71,300,000 by Richard E. and Richard C. Marsh. father and son. 10,823 Robertson C. Scott and Robertson C. Scott Jr. and Total systems Harvey Pool. Buyer is headed by Richard C. and Household penetrationt 58.6% Richard E. Marsh. has no other broadcast interests. Filed Nov. 15. Pay cable penetration 29.2% KZYR(FM) Avon, CO (BTCH901114HY: 103.1 mhz: 1.5 kw: ant. 459 ft.) -Seeks assignment of li- Includes oft -air licenses. t Penetration percentages are of TV household universe of 2 cense from Rocky Mountain Wireless Inc. to Jerrell K. 92.1 million. t Construction permit. Instructional TV fixed service. 3 Studio-transmit- Davis for no cash consideration in stock acquisition ter link. Source: Nielsen and Broadcasting's own research. agreement. Seller is headed by Ronald J. Mellon &

Broadcasting Dec 10 1990 For The Record 115 AL. Filed Nov. 9. and is licensee of WYMC -FM Wickliffe. KY. Buyer is S7.6 million (price includes WLAXITV) Lacrosse and WAJM-TV Palatka, FL (BTCCT901I08KH: ch. headed by James Robert Moore and Deborah B. WBGAITVj Green Bay. both Wisconsin: see "For the husband and wife. and has no other broadcast Record" December 3). Seller is headed by Ed Ponger. 63: 500 kw -V: 500 kw -A: ant. 973 ft.) -Seeks assign- Moore. interests. Filed 15. Ron Kayes. Carl Leo and Don ment of license from Palatka TV Inc. to Al J. Cone and Nov. Martin. Wotitzky Clark. and is permittee WEUXITV) Chippewa Falls. WI. J. A. Ginn Jr. in transfer from non -voting to voting WMME -AM -FM Augusta, ME (AM: of Buyer is headed by Mitchell A. Labert. Gordon F. Van stock. Palatka TV Inc. is headed by Abe and Agnes BTC901I19HV: 1400 khz: I kw -U: FM: Dreel. Floyd L. Meyer. James L. Schneider and Thom- Alexander. husband and wife. Henry and Julia Jenkins. BTCH9011I9HW: 92.3 mhz: 50 kw: ant. 500 ft.)- as M. Olejniczak. and has no other broadcast interests. husband and wife. Alphonse and Vivian McRae. hus- Seeks assignment of license from Tri-Group Inc. to Filed 20. band and wife. and Cone and Ginn. and has no other Tri -Group Inc. in stock issue and transfer between Nov.

broadcast interests. Filed Nov. 8. partners. Transferors are Frederick A. Hessick II and WIZD(FM) Rudolph, WI (BAPH901 I 190E: 99.9 William H. Hessick III. brothers. Transferee is Mi- mhz: 3 kw; ant. 328 ft.) -Seeks assignment of license WLFF(AM) St. Petersburg, FL (BAL90I I I9EB: chael Fend. Hessicks also have interests in Golden- from Point Rapids Broadcasting Inc. to Wizard Com- 680 khz: I kw -D)-Seeks assignment of license from En- Century Broadcasting Corp. to ZGS Broadcasting of berg Broadcasting Inc.. licensee of WPKX(FM) munications Inc. for 5115.000. Seller is headed by below). Frederick A. Ferrell Michael B. and J. Hackman. brothers. and James Tampa Inc. for 5200.000. Seller is headed by George field. CT (see "Actions" Mark has interest in Southern Shore Radio Ltd.. applicant for P. Schuh. and has no other broadcast interests. Buyer A. Collies. Anthony C. Karlos. Richard .1. Bonick. Nov. 19. is headed P. who Paulette Williams. Ronald Jamison. Howard Grafman. new FM on 102.9 in California. MD. Filed by James Schuh. has interests in seller. and Arthur W. Gaulke Jr. and Walter C. Berg- Helen Soter. James E. Haviland and Michael P. Green- 1420 WKLT(AM) Kalkaska, MI (BAL90I I14ED: man. and has no other broadcast interests. Filed Nov. wald. and is licensee of KYBG(AM) Aurora and khz: w license 500 -D)-Seeks assignment of from 19. KYBG -FM Castle Rock. both Colorado. Century is Northern Radio of Michigan Inc. to Kalkaska Area general panner of Century Chicago Broadcasting Ltd.. Educational Foundation Inc. for no cash consideration: licensee of WXEZ-AM-FM Chicago. and San Franciso station is gift for business and tax reasons. Seller is Actions Century Broadcasting Ltd., licensee of KMEL(FM) headed by Langer Gokey. and has interests in WKLT- WVSV -FM Stevenson, AL (BAPLH90091IGW: San Francisco. Buyer is headed by Ronald J. Gordon. FM Kalkaska. MI. and is subsidiary of Northern 101.7 mhz: 940 w: ant. 490 Granted app. of who owns 60% of voting stock. Mark W. Jorgenson ft.)- Broadcasting Inc. . Buyer is headed by Doyle A. assignment of license from Lynn Ltd. to George Guess and Eduardo A. Zavala. Gordon is licensee of LPTV Disbrow. John Franco, David Wolfe. Jerry Fitch. Lin- for 5347,711. Seller is headed by Tommy J. Nelson stations W48AY Oldsmar, FL. K49CD Odessa and da Winter. Virginia Sore. John Cook and Linda Dis- and Jerry Nelson. and has no other broadcast interests. K5IBX Woodrow. both Texas. Filed Nov. 19. brow. and has no other broadcast interests. Filed Nov. Action Nov. 16. KDSM Des Moines, IA (901119KF; ch. 17: 3020 14. KKAM(AM) Fresno and KBOS(FM) Tulare, -V: 31 I -A: ant. 1.516 assignment of kw kw ft.) -Seeks WDEXIAM) Monroe, NC (BAL90I I I5EA: 1430 both California (AM: BAL900802EC: 1340 khz: I license from Duchossois Communications Co. of IA to khz: 25 kw- U)- -Seeks assignment of license from Es- kw -U: FM: BALH900802ED: 94.9 mhz: 16.4 kw: ant. River City Television Partners Ltd. for $1.36 million. tate of Norris B. Mills to Geneva C. Mills. administra- 847 ft.)- Dismissed assignment of license from Radio Seller is headed by Rolland Johnson and has interests trix of the estate. for no cash consideration in transfer Fresno Inc. to Express Broadcasting Co. for 511.75 in KQPT(FM) Sacramento. CA: WHFS(FM) Annapo- of estate. Mills has no other broadcast interests. Filed million. Purchase was to include KIST(AM) Santa lis. MD. and KIYKIAM)- KKLDIFM) Tucson. AZ. Nov. 15. Barbara and KMGQ(FM) Goleta. both California (see Buyer is headed by Atlantic Broadcasting Inc. (100% below). Seller is headed by James Olerich. Burke general panner). Barry Baker. Larry D. Marcus. John WEEL(FM) Shadyside, OH (BTCH901I19HT: mhz: w: assignment Kaplan and Alex Sheftell. and has interests Radio P. Michaels Jr.. L. Donald Russell and Kenneth H. 95.7 850 ant. -626 ft.) -Seeks of Santa Barbara Inc.. licensee of KIST(AM) Santa Bar- Suelthaus. and is licensee of KDNL -TV St. Louis. license from Adventure Three Inc. to Michael R. Shots bara and KMGQ(FM) Goleta. both California. Buyer MO. and KABB(TV) San Antonio. TX. Baker has for SI in transfer of stock. Seller is headed by Arthur is headed by Edward A. Kramph and is licensee of interests in Metro Broadcasting Inc.. licensee of WIB- V. and Lydia Belendiuk. husband and wife. and Mi- KXBS(FM) Santa Paula. CA. Action Nov. 20. V(AM) Belleville. IL. Filed Nov. 19. chael R. Shott. Arthur Belendiuk has interests in Ca- lypso Communications. applicant for new FM at Char- KIST(AM) Santa Barbara and Go- KGGFIAM)- KQQF(FM) Coffeyville, KS (AM: KMGQ(FM) lotte Amalie. VI: Ravena Broadcast Partners. permittee leta, both California (AM: BAL900802EA: 1340 khz: BAL90I030EI: 690 khz: 10 kw -D. 5 kw -N: FM: of WRAV -FM Ravena. NY: 51% stockholder of Ohio I kw -U: FM: BALH900802EB: 106.3 mhz: 365 w: BAPLH90IOEJ: 92.1 mhz: 3 kw: ant. 300 ft.) -Seeks Valley Broadcasting Inc.. permitter of WZTX -FM ant. 879 Dismissed assignment of license from assignment of license from The Midwest Broadcasting ft.)- Coal Grove. OH: 51% stockholder of Adventure Three Radio Santa Barbara Inc. to Express Broadcasting Co. Co. Inc. to KGGF-KQQF Inc. for $750.000. Seller is Inc.. permittee of WBJY(FM) Shadyside. OH: New for 511.75 million. Purchase was to include KKA- headed by Richard M. Seaton: Gladys Seaton and Age Broadcasting. permittee of WRJI(FM) Crooks- M(AM) Fresno and KBOS(FM) Tulare. both Califor- Donald D. Seaton. her son: Monica M. Seaton and ville, OH, and S & B Communications Co.. applicant nia (see above). Seller is headed by James Olerich. Johanna C. Epp. daughters of Gladys Seaton: Edward for new FM at Lenoir. SC. Shott is 885E stockholder of Burke Kaplan and Alex Sheftell. and has interests in L. Seaton. son of Richard. and Roben L. Pratt and Adventure Communications Inc.. licensee of WHI- Radio Fresno Inc.. licensee KKAM(AM) Fresno Robert A. Cline. Richard. Gladys. Donald and Monica of S(AM)- WHAJ(FM) Blue Field. WKEE -AM -FM Hun- and KBOS(FM) Tulare. both California. Buyer is Seaton have interests in Nebraska Broadcasting Co. Virginia: tington and WAXS -FM Oakhill. all West and headed by Edward A. Kramph and is licensee of Inc.. licensee of KHAS(AM) Hastings. NE: Manhattan 67% shareholder of Adventure Four Inc.. licensee of KXBS(FM) Santa Paula. CA. Action Nov. 20. Broadcasting Co. Inc.. licensee of KMANIAM)- WSIC(AM)- WFMX(FM) Statesville. NC. Filed Nov. KMKF(FM) Manhattan. KS: Nebraska Television Cor- 19. WPKX(FM) Enfield, CT (BTCH9009I7HT; 97.9 poration of Hastings. licensee of KHAS -TV Hastings. mhz: 3 kw: ant. 328 ft.)-Granted app. of assignment NE: Nebraska Television Corporation of Manhattan. KIKR(AM) Conroe, TX (BAL90I I I4EE: 880 khz: of license from Golden Broadcasting Inc. to Golden

1 -N) which has controlling interest in South Plains Broad- IO kw -D. kw -Seeks assignment of license from Broadcasting in stock issue and transfer between part- casting Co. Inc.. licensee of KFYO(AM)-KZII -FM Family Group Enterprises Inc. to U.S. Radio Ltd. for ners. Transferors are Frederick A. Hessick II. William is headed by and Lubbock. TX. Edward Seaton has interests in Manhat- $750.000. Seller Rigby Owen Rigby A. Hessick III. brothers. Transferee is Michael Ferrell. tan Broadcasting. Nebraska Television. Pratt has inter- Owen Jr.. and has no other broadcast interests. Buyer Hessicks also have interests in WMME -AM -FM Au- is headed by Ragan est in South Plains Broadcasting. Buyer is headed by Henry. Michael O. Driscoll. Sheila gusta. ME (see "Applications" above). Frederick A. John B. Mahaffey, Robert B. Mahaffey. Fredna B. Weiss. Patricia M. Hussey. Robert J. Hughes, Robert Ferrell has interest in Southern Shore Radio Ltd.. ap- Mahaffey. Robert A. Cline and Catherine H. Nelson. A. Woodward. Donald L. Kidwell. Peter Ferrara and plicant for new FM on 102.9 in California. MD. Ac- is licensee WBSK(AM) Ports- John B. Mahaffey has interests in KRMS -KYLC Inc.. John Broomfield. and of tion Nov. 19. mouth. WQOK(FM) South Boston and WOWI(FM) licensee of KRMS(AM) -KYLC(FM) Osage Beach. WAJM -TV Palatka, FL (BTCCT900824KE: ch. and is sole stockholder of Mahaffey Enterprises Norfolk. all Virginia: KJOJ(FM) Conroe. KGLF -FM MO. 63: 500 kw -V: 500 kw -A: ant. 973 ft.)-Retumed app. has new FM at Warsaw. MO. Freeport and KHEY -AM -FM El Paso. all Texas: Inc.. which applied for of assignment of license from Palatka TV Inc. to Al J. has interests in WAKR(AM)- WONE -FM Akron. OH: WCOS -AM- Fredna B. Mahaffey KRMS -KYLC Cone and J. A. Ginn Jr. for no cash consideration in KYLC(FM) Osage FM Columbia. SC. and WRAW(AM) -WRFY -FM Inc.. licensee of KRMS(AM) transfer of stock. Palatka TV Inc. is headed by Abe and Beach. MO. and Kline has interests in Midwest Broad- Reading. PA: and is proposed assignee of WRXJ(AM)- WCRJ-FM Jacksonville. FL. and WAYV(FM) Atlan- Agnes Alexander. husband and wife: Henry and Julia casting. the assignor. Filed Oct. 30. Jenkins. husband and wife: tic City. Filed Nov. 14. Alphonse and Vivian KIUL(AM) Garden City and KWKR(FM) Leoti, McRae. husband and wife. and Cone and Ginn. and both Kansas (AM: BAL90I I I5EF: 1240 khz: I kw -U: KWCB(FM) Floresville, TX (BALH901 119HU: has no other broadcast interests. Action Oct. 26. 94.3 mhz: 3 kw: ant. 328 ft.) -Seeks assignment of FM: BAL901115EF: 99.9 mhz: 60 kw: ant. 395 ft.) -- WGMG(FM) Crawford, GA (BTCH90092IGI: Seeks assignment of license from KIUL Inc. to Ronald license from Wilson County Broadcasting Co. to April 102.1 mhz: 3 kw: ant. 328 ft.) Granted app. of as- Communications Group Inc. for $710.000. Seller is -- C. (sham for $450.000. Seller is headed by Isham. signment of license from Broadcast Investment Proper- Elton E. Jewell and John G. Harris. Harris has interests headed by A. B. Gonzalez, and has no other broadcast ties Inc. to Charles Giddons and Paul C. Stone for in Harris Enterprises. licensee of KGRI -AM -FM Grand interests. Buyer is headed by John W. Barger. Darla S. 5100.000. Seller is J. Frank Stainback Jr. and has no is president Inc.. Barger. husband and wife. and John R. Furt, and has Island. NE. Buyer. Isham, of KIUL other broadcast interests. Giddons and Stone have in- no other broadcast interests. Filed Nov. 19. the assignor. Filed Nov. 15. terests in assignor. licensee of WTSH(AM) Rome. WYMC(AM) Mayfield, KY (BAL90I 115EE; 1430 WEUX(TV) Chippewa Falls, WI GA: WZOT(AM)- WTSH -FM Rockmart. GA: Thom- khz: I kw- U)- -Seeks assignment of license from Pur- (BAPCT901120Kl: ch. 48: 640 kw -V: 64 kw -A: ant. asville Radio Inc.. licensee of WLOR -AM -FM Thom- chase Sound Inc. to JDM Communications Inc. for 334 ft.) -Seeks assignment of license from Family asville, GA: Lumpkin Broadcasting Partners. applicant S277.649. Seller is headed by Ron and Judy Gentry. Group Ltd.. III to Aries Telecommunication Corp. for for new FM at Lumpkin. GA. and Southern Broadcast-

116 For The Record Broadcasting Dec 10 1990 ing Co. Inc.. proposed assignor of WPAP(FM) Pana- mont Crescent Communications. licensee of ed subsidiary of Olympia Broadcasting Corp. Action ma City. FL. Action Nov. 16. WABZ(FM) Albemarle and WEGO(AM) Concord. Nov. 19. both North Carolina: Local Television Associates Inc.. WAWK(AM)- WBTU(FM) Kendallville, IN (AM: KNES -FM Fairfield, TX IBTCH900924GH: 92.1 licensee of WFXI(TV) Morehead City. NC. and Eagle BAL900628EB: 1140 khz; 250 w -D: FM: BAL- mhz: 940 w: ant. 500 ft.)- Granted app. of assignment Broadcasting Inc.. licensee of WPIQ(AM) and H900628EC: 93.3 mhz: 50 kw; ant. 450 ft.) -Dis- of license from Freestone Broadcasting Co. Inc. to J & WHJX(FM) Brunswick. GA. Buyer is headed by John missed assignment of license from Fort Wayne Media J Communications Inc. for $65.000 in assumption of H. Wiggins. who also owns 100% of WULF(AM)- Ltd. to Kempff Communications Co. for 85.6 million debt. Price is exclusive of S87.000 promissory not debt WKXH(FM) Alma. GA. Action Oct. 13. ("Changing Hands" July 23). Seller is headed by Carl of seller held by FDIC. Seller is headed by John D. Lanci and has no other broadcast interests. Buyer is WHLP -AM -FM Centerville, TN (AM: Mitchell. who owns 75% of KLLI(FM) Hooks. TX. headed by Ronald L. and Paul L. Kempff. father and BAL90100IGS: 1570 khz: 5 kw -D: FM: and has interests in KSWM(AM)- KELEIFM) Aurora. son. and is licensee of WKKI -FM Celina. OH and BALH901001GT: 96.7 mhz: 3 kw: ant. 250 ft.)- MO. Buyer is headed by Jerry A. and Julia N. Moon. KLDZ -FM Lincoln. NE. Action Nov. 19. Granted app. of assignment of license from William A. husband and wife. and has no other broadcast interests. KPLW(FM) Northwood, IA (BALH900830HP: Potts. receiver. to Wiggins Broadcasting for $140.000. Action Nov. 19. Seller is has no other broadcast interests. Buyer is 102.7 mhz: 3 kw: ant. 318 ft.)- Granted app. of as- KHOC(FM) Levelland, TX (BALH900924HN: headed by John H. Wiggins. and is 100% stockholder signment of license from Northwood Broadcasting Co. 105.5 mhz: 3 kw; ant. 300 ft.)-Granted app. of as- of Queen City Broadcasting System Inc.. licensee of to Tri- Cities Broadcasting Ltd. for S204.000. Seller is signment of license from Delbert L. Kirby to KLVT WULF(AM) WKXH -FM Alma. GA. and is proposed headed by Marlin R. and Haruko Hanson. husband and Radio Inc. for $67.500. Seller has no other broadcast assignee of WQTR(FM) Lake City. SC. Action Nov. wife. and has no other broadcast interests. Buyer is interests. Buyer is owned by Clint Formby and Gene 16. headed by Andrew P. Mark and Ronald and Carol Stanley. Formby owns 100- of KTEM(AM)- Gayle Voss. and has no other broadcast interests. Ac- KULM -FM Columbus, TX (BALH90100IGR: KPLE(FM) Temple. TX. and has interests in tion Nov. 9. 98.3 mhz: 3 kw: ant. 270 ft.) -- Granted app. of assign- KLVT(AM) Levelland. KPAN -AM -FM Hereford and KAPH(FM) Kingman, KS (BALH900927GE: ment of license from Hawkins Broadcasting Inc. to KSAM(AM) -KHUN(FM) Huntsville. all Texsas. Stan- Wajama Productions Inc. for $85.000. Seller is headed ley has interests Levelland. TX. 100.3 mhz: 48 kw: ant. 505 ft.) -Granted app. of in KLVT(AM) Action assignment of license from Bliss Communications to by Janette D. Hawkins. Diane D. Renkes. and Heidi Nov. 16. Wills Eslicker. and has no other broadcast interests. Alpha Broadcasting Inc. for $220.000. Seller is headed KNVO -TV McAllen, TX (BAPCT900910KK: ch. Buyer is headed by Arthur Mark Canon and Wayne by Ronald G. Bliss. Eugene L. Ferrin. David Gordon. 48; 5.000 kw -V: 500 kw -A: ant. 650 ft.)- Granted Kenneth Canon. brothers. and has no other broadcast Michael R. Gore and Jessica A. Gore. Buyer is headed app. of assignment of license from Mundovision interests. Action Nov. 19. by David Brace. Fred Samuelson and Doyle Gene Broadcasting Co. to Valley Channel 48 Inc. for Boyd. Brace is President of New Life Fellowship Inc.. KHLC(FM) Bandera, TX (BALH900726GS: 98.3 $500.000. Seller has no other broadcast interests. Buy- licensee of KGAM(FM) Wichita. KS. Action Nov. 14. mhz: 3 kw: ant. 300 ft.)- Granted app. of assignment er is headed by Billy B. and Rosalie Goldberg. hus- WRKD(AM)- WMCM(FM) Rockland, ME (AM: of license from Big Pine Broadcasting Inc. to ZTF band and wife. and Mitchel Levy and Thomas R. Radio Inc. for $143.000. Seller is headed by Steven S. Matthews. Matthews has interests in 21st Century BAL901003HD; 1450 khz: I kw -U: FM: and Robyn D. Monroe. husband and wife. and Gordon Corp. and Mundovision Broadcasting. the assignor. BAPLH901003HE: 93.5 mhz; 550 w: ant. 613 ft.)- H. and Peggy S. Monroe. husband and wife. and has Granted app. of assignment of license from Passama- Billy Goldberg has interests in Southwest Multimedia quoddy Broadcasting Inc. to Rockland Radio Corp. for no other broadcast interests. Buyer is headed by Ste- Corporation. licensee of KVEO -TV Brownsville. phen B. Bunyard and Richard Fitzer. Bunyard is vice Waco. 5750.000. Seller has no other broadcast interests. Buy- KPEJ(TV) Odessa and KWKT(TV) all Texas. president and 90% shareholder of Communica- and er is headed by Peter K. Orne and has no other broad- CSB KMSS -TV Shreveport. LA.: Balcones Broadcast- tions Inc.. licensee -FM Magee. presi- ing and cast interests. Action Nov. 20. of WMJW MS: Ltd.. permittee of KCFP(TV) Austin. TX. Tri- dent of Olympia Broadcasting Networks. wholly head- Star Communications Inc.. applicant for new AM at KSTZ(FM) Ste. Genevieve, MO (BALH90073IGN; 105.7 mhz: 100 kw: ant. 285 ft.)- Granted app. of assignment of license from Channel One Communications Inc. to River City Television Partners Ltd. for $3.5 million. Seller is headed by Lester N. Elias Jr.. Peter H. Kingman and B. Thomas Hoyt. and has no other broadcast interests. Buyer is Broadcasting ci The headed by Barry Baker and Larry D. Marcus. and has News Magazine of the Fifth Estate interests in KDNL -TV and KSTZ(FM). both St. Louis. 1705 DeSales St., N.W., Washington, D.C. 20036 -4480 and KABB -TV San Antonio. TX. Action Oct. 26. KAUB(FM) Auburn, NE (BALH900731GM: Please send .. (Check appropriate box) 105.5 mhz: 3 kw: ant. 154 ft.)-Granted app. of as- signment of license from PBK Communications Inc. to Broadcasting N Magazine Coe -Coe Broadcasters for $25.000. Seller is headed by 3 years $190 - 2 years $135 1 year $70 6 mos. S35 Larry J. Patrick. lime Kamerzell and A. James Mora - 16 mos (erm must be preoa,o) vek. and has no other broadcast interests. Buyer is (I^;ernahonai subscribers add $20 per year) headed by Judy J. and Ernest W. Coe and has no other broadcast interests. Jeffrey L. Meek and Arnold L. Broadcasting m Yearbook 1990 Meek. and has no other broadcast interests. Action The complete guide to radio, television, cable and satellite facts and Nov. 20. figures -$115 (if payment with order $95). Billable orders for the WIXE(AM) Monroe, 1190 NC (BTC900928EC; Yearbook must be accompanied by company purchase order. khz: 1 kw- D)-- Granted app. of assignment of license from Monroe Broadcasting. Inc. to Monroe Broadcast- Please give street address for UPS delivery. Off press April 1990. ing Inc.. for $250.000. in stock purchase agreement. ORDER TOLL -FREE USING VISA OR MASTERCARD 1- 800 -638 -7827 Seller is headed by Joe N. Ross. Paul J. and Janet Helms. Bruce H. Griffin Jr. and Ray Atkins. Buyer is headed by James E. Reddish. Archie W. Morgan. Name David and Joan Hinson. and Eleanor Gardner Randall. Payment enclosed and has no other broadcast interests. Action Nov. 20. Company Bill me KBLR -TV Paradise, NV (BTCCT900910KI: ch. 39: 1330 kw -V: ant. 1.204 ft.) -- Granted app. of as- Address Home? Yes No signment of license from Glenn A. Rose to T.G.N. Productions inc. for $1.9 million. Seller is headed by Glenn A. Rose. Buyer is headed by John Locke. Don- City State Zip ald Mustain. Clifford A. Jones. and has no other broad- cast interests. Action Nov. 19. Type of Business Title /Position WQTR(FM) Lake City, SC (BALH900920HO: Signature Are you in cable TV operations Yes 100.1 mhz: 1.3 kw: ant. 482 ft.)- Granted app. of assignment of license from Florence County Broadcast- (required) No ing Co. to Wiggins Broadcasting for $500.000. Seller is headed by William R. Rollins and Robert R. Hilker. who also have interests in Blacksburg- Christiansburg For renewal or address change Broadcasting Co.. licensee of WJJJ(AM) Christians- place most recent label here burg and WVVV(FM) Blacksburg. both Virginia; Sub- urban Caribbean Communications. Inc.. licensee of .r1 WSTX -AM -FM Christiansted. St. Croix. VI: Pied-

N.dmxnm o« 10 1900 For ne bard 117 Humble. TX. Southwest Multi Media owns 80% of Silver Springs, FL (BPH870630MS)- Granted app. Hereford, TX KPAN(AM) 860 khz -Nov. 13 appli- shares of Southwest Multi Media of Waco Corp.. li- of Silver Springs Communications for 95.5 mhz: 3 kw cation for CP to change coordinates to: 34 47 33N 102 censee of KWKT -TV Waco. TX. Action Nov. 10. H &V: ant. 328 ft. Address: P.O. Box 836. Silver 25 45W. Springs. FL 32688. Principal is headed by Robert D. KZSP(FM) South Padre Island, TX Yakima, WA KMWX(AM) 1460 khz -Nov. 21 Stoehr. Thomas H. Poole and Rosetta P. Givens. (BAPH9009IOHA: 95.3 mhz: 2.51 kw: ant. 328 ft.)- application for mod. of CP (BP870402AB) to correct Stoehr is licensee of WQBQ(AM) Leesburg. FL. Ac- Granted app. of assignment of license from Rio Bravo coordinates to 46 33 29N 121 27 02W. tion Nov. 20. Broadcasters Ltd. to Susan Lundborg for 565.000. Lundborg owns 1009E of stock of Sure Broadcasting Pearson, GA (BPH89073IMM) -- Granted app. of FM's Inc.. licensee Abilene. and permit- Atkinson Inc. for 1.9 mhz.: 3 kw: ant. of KHXS(FM) TX. Broadcasting Roanoke, AL WELR -FM 95.3 mhz -Nov. 14 ap- tee of new FM (KZSRJFMJ) Reno. NV. Action Nov. 328 ft. Address: Box 485. Willacoochee. GA 31650. plication for CP to change ERP: 9 kw H &V; ant.: 544 16. is and has no Principal headed by Lace Futch. other ft.: change TL: 1.1 km SW of Stroud. AL. change WKVT -AM -FM Brattleboro, VT (AM: broadcast interests. Action Nov. 20. Channel from class 272CA to 272C3 (per docket 89- BAL900803GY: 1490 khz: I kw -U: FM: Potosi, MO (BPH891222MF)- Granted app. of 442). kw: ant. Prime 6 H ant. BALH900803GZ: 92.7 mhz: 850 610 ft.)- Time Radio Inc. for 97.7 mhz: kw &V; Tuscaloosa, AL WTUG(FM) 92.7 mhz-Nov. 13 Granted assignment of license from Brattleboro Broad- 328 ft. Address: 102 Elm St. Ste. 203. Washington. application for mod. of CP (BPH900220ID) to change casters Inc. to Brattleboro Broadcasting Ltd. for SI .2 MO 63090. Principal is headed by Linda K. Kuenzie. ERP: 328 ft.; change class from 225C2 to 225CI (per million. Seller is headed by David L. and Linda Under- Edith J. Kuenzie. Frank K. Kuenzie and Kenneth W. docket 89 -322). hill. James P. Miller and Mark F. Hutchins. and has no Kuenzie. and is licensee of KSLQ -AM -FM Washing- other broadcast interests. Buyer is headed by Robert ton. MO. Kenneth Kuenzie has interests in Lake Laurel, DE WDNO(FM) 95.3 mhz -Nov. 19 appli- F.X. Sillerman. Thomas M. Hennessey and Richard I. Broadcasting. licensee of KBMX(FM) Eldon and cation for CP to change ERP: 6 kw H& V: ant.: 328 ft.: Heideman. Sillerman has interests in Northampton KFXE(AM) Camdenton. both Missouri. Action Nov. change TL: approximately 2.5 km W of SR 509 along Holdings Inc.. licensee of WHMP -AM -FM Northamp- 16. SR 505: OTHER: from 3 kw class A to 6 kw. ton. MA: W Radio Acquisition Corp.. licensee Group Paw Creek, NC (BP890126AH)- Granted app. of Athens, GA WALR(FM) 104.7 mhz-Nov. 13 ap- WMMR -FM Philadelphia. PA: KTWV -FM Los An- of Paw Creek Broadcasting Inc. for 820 khz. Address: plication for CP to changé ERP: 77.62 kw H &V: ant.: geles: WNEW -FM New York: WLLZ -FM Detroit: 2613 Craig Ave.. Concord. NC 28025. Principal is 1.092 ft.: change TL: 16 km to Loganville. GA. WCPT(AM) Alexandria and WCXR -FM Woodbridge. headed by York David Anthony. 1009E proprietor of Jenkins, KY WIFX -FM. 94.3 mhz -Nov. 16 appli- both Virginia: WINS(AM) New York: KDKAIAM) WKTD(AM) Wilmington, NC (not yet on air: cation for CP to change ERP: 4.15 kw H &V; ant.: Pittsburgh: KYW(AM) Philadelphia: KQZY -FM Dal- BP860820AC). Action Nov. 20. 1.565 ft. las: KMEO -AM -FM Phoenix: KFWB(AM) Los Ange- les. KFBK(AM) -KAER(FM) Sacramento, CA: WMA- Eugene, OR (BPED88053IMT) -- Granted app. of New Iberia, LA (no call letters) 93.7 mhz -Nov. 13 Q(AM) Chicago. and WBZ(AM) Boston. Action Nov. University of Oregon Foundation for 88. I mhz: .5 kw- application for mod. of CP (BPH8805 I 9NN) to change 19. V: ant. 728 ft. Address: 206 Johnson Hall. Eugene. OR ERP: 34 kw H &V: change ant.: 591 ft.: TL: approxi- 97403. Principal is headed by Donna P Woolley. Hale mately .62 mi SW of the intersection of Rtes. 83 and WHBG(AM) Harrisonburg, VA (BAL900529HW: G. Thompson. Ronald E. Blind. Thomas E. Wright- 318 near Kemper. St. Mary Parish. LA. 1360 khz: 5 kw- Dismissed assignment of license D)- son. E. Charles Pressman and Clifton C. Cole. and has from WHBG Inc. to Clark Broadcasting Co. for $1.25 Marshall, MO KNOS(FM) 91.7 mhz-Nov. 19 ap- no other broadcast interests. Action Nov. 16. million. Seller is headed by Robert L. Dean. Kenneth plication for CP to change freq: 93.1 mhz: Other: W. Dean and Jimmy Garber. and has interest in WRDJ Canton, SD (BPH890816MF)- Granted app. of correct coordinates to tktktktktktk. licensee Bainbridge. VA. Buyer is Dallas M. Tarkenton for 102.5 mhz: 3 kw: ant. 243 ft. Inc.. of WRDJ(FM) Kingston, NY WFGB(FM) 89.7 mhz -Nov. 14 ap- Address: 100 Wexford PI.. Athens. GA 30606. Princi- headed by A. James Clark. Lawrence C. Nussdorf. plication for CP to change ant.: 1.486 ft.: TL: Over- pal is majority stockholder of Tarkenton Broadcasting James Hammond. Florence E. Allen and Kathy S. look Mt.. Woodstock. NY: 4 km from Woodstock. Co. Inc.. licensee of WJGA(FM) Jackson, GA. and Taub. and is licensee of WCEI -AM -FM Easton. MD, bearing II degrees. and WKDW(AM)- WSGM -FM Staunton. VA. Action majority stockholder of Carroll County Media Inc.. 14 ap- Nov. 16. licensee of WBTR(FM) Carrollton. GA. Action Nov. Johnston, SC WKSX -FM 92.7 mhz -Nov. 16. plication for CP to change ERP: 1.79 kw H &V; chartge WNRV -AM -FM Narrows, VA (AM: ant.: 577 ft.: change TL: the antenna site is on the W 5 kw -D: FM: Canton, SD (BPH89I21 IMX)-Returned app. of BAL90I002HA: 990 khz: side of U.S. 25 .5 km N of Trenton in S Carolina. BALH90I002HB: 101.3 mhz: 1.5 kw: ant. 469 ft.)- JW Radio Co. for 102.5 mhz: 3 kw: ant. 141 ft. Granted app. of assignment of license from Megan H. Address: P.O. Box 160877. Austin. TX 78716. Princi- North Charleston, SC WYFH(FM) 90.7 mhz - 19 for to McWilliams to Rebecca J. Lolli. Thomas B. Crockett pal is headed by Richard Joe Neil Werlinger. William Nov. application CP change ERP: 50 kw Jr. and Ray Lolli for $195.000. Seller has no other W. Jamar Jr. and Paul Jamar. William Jamar owns H &V: ant.: 492 ft.: change TL: Dorchester Rd.. E of broadcast interests. Buyer has no other broadcast inter- 50.5% of common voting stock of Brown County U.S. 17A. 4 km SW of Summerville. SC. ests. Action Nov. 19. Broadcasting Co.. licensee of KBWD(AM) and KOX- Arlington, TX KhYI(FM) 94.9 mhz-Nov. 19 ap- E(FM) Brownwood. TX: 1009E stockholder of KFI- Milladore, WI (BAPED900928GZ: plication for CP to change ERP: 100 kw H &V: ant.: WGNV(FM) T(AM) Lockhart. TX. and has interests in Snyder 25 330 Granted app. of as- 1.699 ft.: change TL: 1455 W Beltline Rd.. Cedar Hill. 88.5 mhz: kw: ant. ft.)- Broadcasting Co.. licensee of KSNY -AM -FM Snyder. Community Ra- TX: change from channel 235C1 to 235C (per docket signment of license from Cornerstone TX: Radio County. general partnership. licensee of dio Inc. to Evangel Ministries Inc. for S165.000. Seller 88 -48). KGID(FM) Giddings. TX. and KCRM Broadcasting. is headed by Richard L. Van Zandt. and Cornerstone Action Nov. 16. Liberty, TX (no call letters) 99.9 mhz -Nov. 19 Community broadcasting, and has interests in application for mod. of CP (BPH880127M0) to WJLU(FM) New Smyrna Beach. FL. Buyer is headed Martin, SD (BPED89092OMI)--State Board of Di- change ERP: 26 kw H &V: change ant.: 679 ft.: TL: 16 by Roy Jacobsen. Kenneth Ellis. Reid Ribble. John rectors for Educational TV for 102.5 mhz: 100 kw; ant. mi E of Liberty. 2 mi N of Hwy. 90. Chiatalas. Dennis Steffens, R. A. Pegram. Donald 754 ft. Address: 414 East Clark St., Vermillion, SD Rosenburg, TX KMIA(FM) 104.9 mhz-Nov. 14 Slye. Dan Spina. Steve Vande Hey. John Ciriacks. Jim 57069. Principal is headed by Donald E. Forseth, and application for CP to change ant.: 505 ft.: TL: .4 mi N Dickson. Stan Kellenberger. Robert Knox and Bill is licensee of KUSDIAM). KUSD(FM) and KUSD -TV of Morton Rd. on Skinner Rd. Magoon. and is licensee of WEMI(FM) Neenah -Mena- Vermillion: KBHE -FM and KBHE -TV Rapid City: sha. WI. Action Nov. 19. KDSD -FM Pierpont: KESD(FM) and KESD-TV Middlebury, VT WRMC -FM 91.7 mhz-Nov. 19 Brookings: KPSD(FM) Faith: KQSD -FM and KQSD- application for CP to change ERP: 3 kw H &V: ant.: TV Lowry: KTSD -FM Reliance: KDSD -TV Aberdeen: 249 ft.: change TL: at WVCM antenna tower on Chip- NEW KPSD -TV Eagle Butte: KTSD -TV Pierre. and KZSD- man Hill 480 m N of the Middlebury Town Reservior. STATIONS TV Martin. all South Dakaota. Action Nov. 20. Middlebury Township. VT. Charlotte Amalie, VI WVGN(FM) 107.1 mhz - Actions Nov. 13 application for CP to change freq: 105.3 mhz: Morro Bay, CA (BPH8802I9ME)- Granted app. of change ERP: 32.3 kw H &V; change ant.: 1.679 ft.: Morro Bay Investment Corp. for 99.7 mhz; .45 kw F A C I L I T I E S C H A N G E S class: B (per docket 86-390). H &V: ant. 850 ft. Address: P.O. Box 1 150. Morro TV's Bay. CA 93442. Principal is headed by Dino Fulvio Applications and Larry Kelley. and is licensee of KBAI(AM) Morro Fort Walton Beach, FL WFGX(TV) ch. 35 -Nov. Bay. CA. Action Nov. 21. AM's 13 application for CP to change ERP: 616.59 kw (vis): ant.: 212 ft.: TL: 105 Beach Dr.. Fort Walton Beach. Brush, CO (BPH890123MP)- Granted app. of Santa Barbara, CA KIST(AM) 1340 khz 15 -Nov. FL 35248; ant.: Bogner B24 UCH(DA). Douglas C. Turnbull for 106.3 mhz: 3 kw: ant. 75 ft. application for CP to change TL: 400 ft. S of junction Address: 96 Dyer Ave.. Collinsville. CT 06022. Princi- of U.S. 101 and Montecito St.. Santa Barbara, CA and Miami WTVJ(TV) ch. 40-Nov. 15 application for pal has no other broadcast interests. Action Nov. 9. reduce power to 675 watts. CP to change ERP: 100 kw (vis); ant.: 997 ft.: TL: 1 km ESE of intersection of Turnpike & NW 215th St.. Christiana, DE (BP900920AA)- Returned app. of Hartford, CT WCCC(AM) 1290 khz -Nov. 19 ap- Miami: ant.: DielectricTDM -7A 4(BT) 25 58 07N 80 Steven Hare for 870 khz: .21 kw -D :.25 kw -N: Ad- plication for CP to reduce power to 490 watts: change 13 15W. dress: P.O. Box 372. Wilmington. DE 19899. Princi- to: 3114 Albany Ave.. W Hartford. CT: pal has no other broadcast interests. Action Nov. 23. make changes in ant. system 41 47 48N 72 47 50W. Philadelphia WYBE(TV) ch. 35 -Nov. 16 applica-

Ill Fer The brad firoalaafip 0a 10 1900 BOZELL, INC lion for mod. of CP (BPET83080I KP) to change ERP: Flint, MI WWCK-FM 105.5 mhz -Feb. 13 applica- application (BMPCT891229KH) granted for mod. of 1.918 (vis): change ant.: 932 ft. tion t BPH9002I31CI granted for CP to change ERP: 25 CP (BPCT83031 IKN) to change ERP: 4857 kw (vis): kw H &V: change class: BI: install DA (per docket ant.: 2.037 ft.: TL: Tower "D ". Tucson Mountain Tow- Lake Dallas, TX KLDT(TV) ch. 55-Nov. 19 ap- #89 -38). er Farm. 40 km NNW of Green Valley. Pima: ant.: plication for mod. of CP (BPCT8404I3KE) to change BognerBU(B)32N(DA)(BT): 32 14 56N I 1 1 06 59W. ERP: 3033 kw (vis) (max -DA): ant.: 466 ft.: ant.: Harrison, MI WKKM(FM) 92.1 mhz -Nov. 7 ap- *Amended 06- 22 -90: to change ERP: 4.898 kw (vis): BASC SC- 3ODASM (DA)(BT): 33 00 Ì9N 96 59 plication (BPI-19001241D) granted for CP to change ant.: 2.027 ft.: TL: Tower "D ". Tucson Mountain Tow- 00W. ERP: 6 kw H &V. er Complex. 14 km WNW of Tucson. Pima County. Fairfax, VA WNVC(TV) ch. 56 -Nov. 16 applica- Yazoo City. MS WAZF -FM 93.7 mhz-Nov. 15 AZ: ant.: JamproJTS-2046(DAI(BT): 32 14 56N I I I tion for CP to change ERP: 1.259 kw (vis): ant.: 705 application (BMPH9007251A) dismissed for mod. of 06 59W. ft.: TL: 8101 Lee Hwy.. Falls Church. VA: ant.: CP IBPH880519NZ1 to change ERP: 6 kw H &V: TL: Palm Springs, CA KMIR -TV ch. 36-Nov. 9 appli- RCATFU- 331(BT). 1.9 km from Yazoo City. MS. at a bearing of 226.1 cation (BPCT901012KF) granted for CP to change degrees. ERP: 490 kw (vis): ant.: 679 ft.: TL: on Edom Hill. Gainesville, MO KMACIFMI 99.7 mhz -Nov. 16 section 35. Township 3 S. range 5. E S.B.B.& M. Actions application (BMPH900104IG) granted for mod. of CP Palm Springs. CA.. (33 52 DON 116 25 56W): ant.: (BPH870601MD as mod.) to change ant.: 492 ft.: TL: Jampro JAMS -2436-P -H (DAI(BT). AM's Hwy. 5. 1.25 km S of Hwy.. 160. Gainesville. MO. Lansing, MI WLAJ -TV ch. 53 -Nov. 26 applica- Little Rock, AR KWNN(AM) 1050 khz -Nov. 14 York, NE KAWL-FM. 104.9 mhz-Nov. 21 appli- tion (BMPCT900717KG) granted for mod. of CP application (BP9003I6AD) granted for CP to correct cation (BPH9008171E) granted for CP to change ant.: (BPCT800602LE1 to change ERP: 1.660 kw (vis): coordinates to: 34 45 58N 92 17 38W and change 328 ft. ant.: 981 ft.: TL: on Baseline Rd.. E of Arland Rd.. 4 tower height. Henniker, NH WNNH(FM) 99.1 mhz -Nov. 15 km SE of Onondaga. MI: ant.: Harris TWSC -25 Clermont. FL WKCF(AM) 680 khz -Oct. 31 appli- application (BPH9002061B) granted for CP to change P /V(DA)(BT) 42 25 1 IN 84 31 26W. cation IBMPCT900413K1) granted for mod. of CP ERP: 1.41 kw H &V: install DA system. Ithaca, NY WACA(TV) ch. 52-Nov. 19 applica- (BPCT850214KQ) to change from channel 68 to chan- Littleton, NH WMTK(FM) 106.3 mhz -Nov. 15 tion (BMPCT881003KW) granted for mod. of CP to nel 18: ERP: 5.000 kw (vis): ant.: 1.499 ft.: change application (BPH891019IE) granted for CP to change change ERP: 74.6 kw (vis): ant.: 833 ft.: ant.: Bogner - TL: 20.000 Fort Christmas Rd.. Christmas. FL: ant.: ERP: .39 kw H &V. BI6U(0)(BT): TL: Mt. Pleasant Rd., Dryden New DielectricTFU- 38J(DA) (BT) 28 34 SIN 81 04 32W York: 42 27 54N 76 22 23W. (per docket #89-68). Buffalo, NY WGR -FM 96.9 mhz -Nov. 8 applica- ch. 35 16 appli- tion ( BPH8910311C) granted for CP to change ERP: 24 Claremore, OK KXON -TV -Nov. 1580 khz 15 Aurora, IL WKKD(AM) -Nov. appli- kw H &V: change ant.: 712 ft.: TL: 2077 Elmwood cation (BPET90011IKE) granted for CP to change cation (BMP891004AF) granted for mod. of CP Ave.. Buffalo. NY. ERP: 1340 kw (vis): ant.: 1.046 ft.: 36 19 06N 95 38 (BP860416AB) to augment day and night radiation I 8W. patterns. Hudson Falls, NY WENU(FM1 101.7 mhz -Nov. 13 application (BPH900123IC) granted for CP to Austin, TX KCFP(TV) ch. 54 -Nov. 19 application Dedham, MA WBMA(AM) 890 khz -Nov. 23 ap- change ERP: 4.6 kw H &V. (BMPCT90IOI2KE) granted for mod. of CP to change plication (BMP890518AF) returned for mod. of CP ERP: 4345 kw (vis): ant.: 876 ft.: TL: 2724 F Trail of Edmond. OK KOKFIFMI 90.9 mhz -Nov. 20 ap- (BP850729AR) to change city of license to Sherborn. Madones Dr.. Austin, TX: 30 19 20N 97 48 03W: ant.: plication (BPED890377MC) granted for CP to change MA; increase power to 3 kw50 kw & change TL: to Andrew ATW30H5- HSP3-54H. (DA)(BT). 460 E Hwy. 126. Sherborn. MA: 42 14 49N 125 30W. ERP: 100 kw H &V: change ant.: ft.: TL: 2333 Britton Rd.. Oklahoma City. OK: class: Cl. Katy, TX KNWS(TV) ch. 5I -Nov. 19 application Farmington, NM KRAZ(AM) 96.9 mhz -Nov. 9 (BMPCT900910KE) granted for mod. of CP Philadelphia WKDUIFM) 91.7 mhz-Nov. 19 ap- application (BPH870302NO) granted for CP to change (BPCTB407I I KI) to change ERP: 2.560 kw (vis): ant.: plication returned for CP to change TL: on the S Peak of Knickerbocker Peaks. approxi- (BPED900103MC) 964 ft.: TL: 5th St.. E of Rd. 1092. Missouri City. TX: ERP: .8 kw H &V: changeinstal[cnew DA system. mately 8.8 km from Aztez on a true bearing of 099 ant : Dielectric Communications TFU- 25JDAS- degrees. near Aztez. NM. change ERP: 100 kw H &V: Smethport. PA WQRMIFMI 106.3 mhz-Nov. 13 (DAI(BT): 29 35 20N 95 33 26W. ant.: 1.014 ft.: & make changes in ant. system 36 48 application (BMPH8906291D) granted for mod. of CP Houston KZILITV) ch. 61 -Nov. 9 application 38N 107 53 50W. as mod.) to change ERP: .6 kw H &V: (BPH8507I2VO (BMPCf900913KE) granted for mod. of CP 4 E of Eden, NC WEDE(AM) 830 khz -Nov. 20 applica- ant.: 731 ft.: TL: Prospect Hill km Center of (BPCT82051OKR) to change ERP: 2.776 kw (vis): Smethport. PA. tion (BP880926AE) granted for CP to increase day ant.: 1.699 ft.: TL: .8 mi S of Rte. 2234. Missouri power to 50 kw and change DA -D ant. system. Gray Court, SC WSSL -FM 100.5 mhz -Nov. 9 City. TX: ant.: Andrew ATW30H2- HSC2.61S (DA): application (BPH900212IB) granted for CP to change 29 34 06N 95 29 57W. Homer City. PA WCCS(AMI 1 160 khz -Nov. 14 application (BMP890622AG) granted for mod. of CP ERP: 63 kw H &V: change ant.: 1.191 ft.: TL: approxi- (BP870629AF) to augment day & night station pat- mately 4 km ESE of Woodruff. N of Rte. 146. SC: ACTIONS terns. change to class CI. FM's Greenville. SC WTBI -FM 91.7 mhz-Nov. 8 appli- cation (BMPED9005181K) granted for mod. of CP Erratum to ítem (FCC 90R -107) released November letters) 102.3 mhz 16 Indio, CA (no call -Nov. (BPED851206MA) to change ERP: 3.65 kw H &V: 16 concerning three applications for CPs for new TV mod. CP application (BMPH9008241C) granted for of ant.: 420 R.: TL: the proposed site is at the NW end of station at Santa Barbara. CA. (MM docket 84 -934 -6 TL: Indio Hills. 8 km N of (BPH851030MV) to change Marcal St.. NW of the intersection of US 25 bypass IDA 90- 16941). Indio. CA. and Old Easley Bridge Rd. Erratum to item (FCC 89 -145) released May 16. 100.9 mhz 14 ap- Lompoc, CA KRQK(FM) -Nov. Redfield. SD KVCUIFM) 103.7 mhz-Nov. 16 ap- 1989 concerning applications of RKO General Inc. (BMPH900813IC) granted for CP to modify mod. plication plication (BMPH900730IA) granted for of CP (WFYR -FM) Chicago. et al. (MM dockets 84 -1085. et to to 34 44 30N (BPH880822ID) correct coordinates (BPH850711QL) to change ERP: 50 kw H &V: ant.: al [DA 90- 17571). 120 26 45W. 292 ft.: TL: 2.9 km NW of Redfield. SD: downgrade to Erratum to Order (DA 90- 1013). released Septem- mhz 15 ap- from CI C2. Monroe, CT WMNR(FM) 88.1 -Nov. ber 4 concerning three applications for new FM station plication (BPED900724IH) dismissed for CP to change 92.1 mhz College Station, TX KTSRIFM) -Nov. at Eufaula. AL. (MM docket 90 -348 IDA 90- 1684)). ERP: 10 kw H &V: change ant.: 397 ft.: Req. for 20 application (BPH9007061B) granted for CP to waiver denied. change freq: 107.3 mhz and class: C3: ERP: 25 kw Sacramento, CA Commission has upheld Review Board Decision granting the application of Royce In- 19 ap- H &V: ant.: 328 ft.: TL: 13.6 km at bearing of 153.5 Boston, GA WTUFIFM) 106.3 mhz -Nov. ternational Broadcasting to renew license of KWOD- for CP to change degrees T from Carolos, TX 30 40 04N 96 11 33W plication (BPH8912261F) granted FM. Sacramento. CA. and denying application of to change ant.: 495 TL: 2.75 (per docket #88 -48) ERP: 2.4 kw H &V: ft.: Wong Communications Ltd. for new station on km N of Dixie. GA.1 Dumas, TX KMRE(FM) 95.3 mhz -Nov. 20 appli- KWOD -FM's frequency. Wong sought review of (BPH9008091F) for CP to change ERP: Monticello, IN WKJM(FM) 95.3 mhz -Nov. 7 ap- cation granted Board's decision. (MM docket 87 -28 by MO &O [FCC 25 kw H change ant.: 297 change to class C3 plication (BMLH891215KC) granted for mod. of li- &V: ft.: 90 -3901 adopted November 13 by Commission.) ( per docket #89-I82). cense to increase ERP: 2.45 kw H &V (pursuant to Key West, FL Upheld Review Board's decision docket #88 -375). Price, UT KARB(FM) 98.3 mhz -Nov. 13 applica- upholding an AU's dismissal of application of South Columbia, KY WAIN -FM 93.5 mhz-Nov. 20 ap- tion (BPH9008151C) granted for CP to change ERP: 7 Star Communications Inc.. for new FM station on kw H &V. plication (BMLH900117KC) granted for mod. of li- channel 300 Cl . (By MO &O [FCC 90 -4061 adopted by cense to increase ERP: 4.6 kw H &V (pursuant to Churchville. VA WJNA(FM) 106.7 mhz-Nov. 8 Commission November 27.) docket #88 -375). application (BMPH9007121C) granted for mod. of CP Miami Upheld earlier decision affirming Review 126ND) to change freq: 106.3 mhz: ERP: 25 Bay City, MI WBYF(FM) 89.1 mhz-Nov. 13 ap- (BPH86I Board decision granting application of Miami Latino H change to class docket -95). plication (BMPED880914MB) dismissed for mod. of kw &V: BI (per #89 Broadcasting Corp. for new TV station on channel 35 CP (BPED8406291C) to change ERP: 11.5 kw H &V: TV's and denying seven competing applications. IMM dock- change ant.: 143 ft.: change TL: 503 N Euclid Plaza. et 85 -27 by MO &O [FCC 90-4071 adopted November Bay City. MI 48707. Green Valley, AZ (no call letters) ch. 46 -Nov. 19 27 by Commission).

120 For The Record Broadcasting Du 101000 YOUR AD. DELIVERED DAILY. FOR ONE FULL YEAR!

That's what you get and equipment, government with a single advertisement agencies and the media. in Broadcasting: The This coming year, Yearbook 1991 -the indus- Broadcasting: The Year- try's premiere directory. book 1991 will be divided It's the directory published into more than 20 catego- by Broadcasting Maga- ries, including Facilities zine, and used by more than of Radio, TV and Cable, 100,000 professionals, Group Ownership. the very people you want Equipment Services, Satel- most to reach! lites, Programing, Adver- Last year alone, over 17,000 copies were sold tising & Marketing, FCC Rules & Regulations, etc. to broadcasters, networks, cable system operators, There's a category just right for your message. advertising agencies, suppliers of programing

Broadcasting The Yearbook 1991

New York Washington, DC Berlyn & Assoc. Pattis /3M (212) 599-2830 (202) 659-2340 (914) 631 -6468 Chicago (708) 679 -1100 Hawaii (808) 545 -2700 Los Angeles Schiff & Assoc. Lewis Edge & Assoc. Los Angeles (213) 462 -2700 London (01) 379 -9797 (213) 463-3148 (Western Equipment) (Eastern Equipment) (213) 393-9285 (609) 683-7900 Huron, OH Remanded proceeding for new FM sta- KQEX(FM) DBA North Star Communications. Inc.. San Rafael, CA tion on channel 241 A at Huron to Presiding Officer for Rohnerville, CA KFMQ(AM) KLMS KLMSKFMQ Inc.. Lincoln. further hearing and preparation of Supplemental Initial KVLI -FM KVLI Radio. Inc.. Lake Isabella, CA NE Decision. (MM docket 88 -86 by MO &O IFCC 90R- 1101 adopted November 13 by Review Board) KVRU(FM) Minnesota Public Radio. Saint Peter. WMRZ(AM) WNWS Jefferson-Pilot MN Communications Company. Miami. Kosciusko, MS Admonished WJTA(FM) for violat- FL ing rules regarding advertising on noncommercial, edu- KVRV(FMI Kevin M.Patricia W. Wodlinger, cational stations. (By Letter [DA 90 -16961 adopted Cassville, MO WNNK(AM) WHGB Keymarket Communications November 13 by Chief, Complaints and Investigations KVRW(FM) Arthur Patrick. Lawton, OK of PA. Harrisburg. PA Branch. Enforcement Division, Mass Media Bureau) KVRX(FMI Comstock Broadcasters,lnc., Sparks, WSSH(AM) WKKU Noble Broadcast of Grants Pass, OR Denied application by Freedom NV Ballybunion. Inc.. Boston. MA Communications Inc.. to construct a new TV station on WECL(FM) Emalee C. Payne. Elk Mound. WI channel 30 at Grants Pass. (By MO &O IFCC 90-3621 Existing FM's adopted October 30 by Commission.) WEKX(FM) Newburgh Broadcasting Corporation. KBTR(FM) KAWV Golden State Broadcasting Newburgh, IN Llano, TX Granted application to assign CP for Corporation. Oracle. AZ unbuilt station KLNO(TV). Llano, from Horseshoe WTKC(FM) Kankakee Community College. KFMQ -FM KFMQ KLMSKFMQ Inc.. Lincoln. Bay Centrex Broadcasting Co.. to Kingstip Communi- Kankakee. IL NE cations Inc.. conditioned upon the payment's not ex- WXZB(FM) Metro Media of Kentucky. Inc.. KHFI -FM KQFX Red River Radio, Inc.. ceeding á100.000. (By MO &O IFCC 90 -3951 adopted Golconda. IL November 15 by Commission. ) Georgetown. TX WXZC(FM) Prospect Communications. KIOA -FM KDWZ Midwest Communications of Lawrenceburg. TN Iowa. Inc.. Des Moines. IA CALL LETTERS WXZD(FM) DBA Golden Triangle Radio. KKMR(FM) KROI Jonsson Communications MS Columbus. Corporation, Sparks. NV Grants New TV's KMXL(FM) KRGK Carthage Broadcasting. Inc.. New AM KVPP(TV) KMTR Inc.. Coos Bay. OR Carthage. MO

KOJY(AM) Mount Wilson FM Broadcasters. KV PY(TV ) G &D Communications. Inc.. KONZ(FM) KXMK Arizona City Broadcasting Soledad. CA Flagstaff. AZ Corporation. Arizona City. AZ New FM's WXZA(TV) Kentuckiana Broadcasting, Salem. IN KSQQ(FM) KSJQ Coyote Communications, Inc.. Morgan Hill. CA KCNE -FM Nebraska Educational WXZF(TVI AW Broadcasting. Danville. VA Telecommunications Commission. KULE -FM KGDN B &G Enterprises. Ephrata, Chadron, NE Existing AM's WA KKLB(FM) Elgin FM Ltd.. Elgin. TX KAPX(AM) KTID Marin Broadcasting Company WDJB(FM) WBBE IRP Inc.. Columbia City. IN

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ENGINEERING SERVICES Cr R TOWER NETWORK SERVICES sP-EcTRuM ) REGISTERED PROFESSIONAL ENGINEERING STAFF at4,44/I DISCOUNT RATES 6. Twe2 rai - ENGINEERING COMPANY ITEMS COMPANY , rs KATY FRE:s STRUCTURAL CIVIL MECHANICAL FLASH TECH / EG -G rióá FM Taws ans AntIW Sapped MEI,R. NATIONWIDE SERVICE CONVENTIONAL MA Symnma ANTENNA SYS Impaction NealtCEI$M, eml ApramM*. SERVING BROADCASTERS Ilu( p AM IRErRUEe Timer 989 FOR FORTY YEARS (305) -8703 W. E. 1510.) CORDELL, P.E. CENTRAL TOWER INC. OVER / ,5r , ]1.d5 ppAA Di P.O. Bp 530 REPAIR U1St3a3U (405) 946-5551 STROBE LIGHT MEMBER AFCCE Harbors% IN 57030 (phone) 8123530595

122 For The Record Broadcasting Dec 101190 PROFESSIONAL CARDS

du Treil, Lundin & Rackley, Inc. LOHNES & CULVER COHEN, DIPPELL A Subsidary or AD. Rmna. P.C. Saar, I SurraARe.trdnonwcreg omet Consulting Redo-TV Engineer. and EVERIST, P.C.

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Radio engineer wanted for the nation's premier HELP WANTED SALES RADIO all- sports station WFAN. Must have a demonstrat- ed knowledge of studio construction. transmitter HELP WANTED MANAGEMENT New Class C FM - Lake City, Florida needs strong maintenance and computers. This is a Union posi- sales person with management potential. Call Bill tion. Send resume to Jim Seaman, Chief Engineer. GSM/SM, immediate opening (Cal daytimer) to Wyatt. WQLC -FM. 904 -755 -1742 or 904 -752- WFAN Radio, 34 -12 36th St., Astoria, NY 11106. sell, recruit, train sales staff. Salary, benefits. Re- 0960. EEO 718 -706 -7690. Emmis Broadcasting is an equal ply Box R -23. EOE. opportunity employer. Aggressive sales manager for AM /FM combo in Midwestern university town. Looking for a selling Full time station manager needed at local com- sales manager who is adept at training, recruiting, HELP WANTED NEWS munity radio station located on the coast of Maine. and maintaining a sales staff. Excellent compen- sation package based on performance. Send re- WERU -FM is looking for an experienced. energet- News director for northern New England 50kw and ic person sume and sales history to: Betty Baudler, KA- capable of overseeing all day to day daytime AM. Stations to resume service in early the SI /KCCO. Box 728. Ames, IA 50010. EOE. operations of station, including personnel, pro- 1991 unders prospective new ownership. Seeking graming, budget, general administration and facil- strong leader with local news gathering ability. Start- ities For Account executive needed: WTMP -AM 1150 operations. additional info, write: Search up experience a plus. Send resume. references and Committee, WERU -FM, The Henhouse, Tampa, Florida is looking for sales person with 2 Route 175, requirements to: Kaleidoscope. Inc.. PO Box 308, Blue Hill Falls, ME 04615 or call 207 -374 -2313. years direct sales experience. Media background preferred. Good list available. Call 813-626- Bath, ME 04530. EOE. 4108. Radio station general manager: Must be strong EOE. News director (Coordinator, Broadcasting in A FM sales. Class satellite station. Beautiful #65850) for Public Radio Station in Fort Myers, northwestern MI Entire sales staff needed for New Ocala, Florida area. Chance to earn equity in Florida. Direct and supervise a three person staff. station. Evenings call 517 -321 -1763. EOE. FM - on air target date January. Format fun. fun, fun. Love combo people too. Resume or T&R to Coordinate with co- licensed station in Tampa to provide regional coverage for the entire Florida General/Sales Manager for small to midsize mar- Owner. WWGO, PO Box 1000 Fruitland Park, FL West coast area. Conduct interviews, produce fea- ket in beautiful Oregon. Must be hard working with 34731 -1000. EOE. tures, and announce newscasts as necessary. Per- excellent organizationAl skills and proven track form the appropriate administrative duties of this record in sales. Send resume, references and Good enough to work on straight commission? position. Minimum qualifications: Appropriate MA, salary requirements to: Box R -35. EOE. Radio's premiere producer of custom client jingles (18 years in business, 600 stations, 6,000 clients) or appropriate BA and two years of directly related has room for a few more self- starters. Call Andy professional experience. Preferred experience: General manager for strong Arizona combo. Ex- Mark 800-368-0033. EOE. Public radio news experience: skill in field and stu- tensive sales background a must. Great staff in dio news production: professional on -air delivery: place. Need a leader. Reply Box T -6. EOE. supervisory experience. Salary: $21,030- $37.900 HELP WANTED ANNOUNCERS DOE. with full university benefits. To apply: Send General manager needed, top station in top letter and resume with non -returnable cassette audi- Northeast market. top pay and more. Send re- tion tape containing sample newscast and two in- sume, references and salary history to: Box T-19. WAMU -FM, Washington DC, seeks an experi- depth issue oriented produced features demon- EOE. enced talk show host who can handle an extreme- strating production ability to: Ed Subkis. Station ly broad range of topics, including controversial Manager, WSFP Radio. University of South Florida, in is non Need sales reps for Ohio, Minnesota, Nebraska, subjects, a manner that -confrontational 8111 College Parkway. Fort Myers. FL 33919, or call Previous Texas. Illinois, Michigan, Wisconsin and Missouri yet lively and entertaining. host moved to 813 -489 -9580 for more information. Deadline is mornings have to sell sales promotions to radio station managers. at WRKO. Candidate should prov- 12/31/90. EOE/AA. to an in an If you have radio management experience, desire en ability attract and hold audience re- above average income. are willing to travel one to extremely competitive market. Send tape and sume to Steve Palmer, Program Director, WAMU two state area and know how to close, give us a HELP WANTED PROGRAMING FM. The American Washington, call at 615 -320-8842 or fax us your resume at University, DC 20016. No The is PRODUCTION AND OTHERS 615 -383 -9541. American Sales Promotions. phone calls. American University EOE. an equal opportunity /affirmative action employer. Afternoon D,J. for northern New England 50kw. Radio research assistant, BBC New York. The Program director for northern New England 50kw Stations dark but to resume service in early 1991 BBC s New lurk office deals with the research and FM and daytime AM. Stations dark but to resume under prospective new ownership. Send resume, production needs of a wide range of programes for new service in early 1991 under prospective own- references and requirements to: Kaleidoscope, BBC's 5 radio networks in the U.K. The office's radio ership. Must be leader attracted to start-up situa- Inc.. PO Box 308. Bath, ME 04530. EOE. production co- ordinator needs an assistant, whose tion. Send resume, references and requirements major priority will be research The assistant will be to: Kaleidoscope. Inc., PO Box 308, Bath, ME expected, under guidance, to check out stories, EOE. find contributors and carry out preliminary research 04530. HELP WANTED TECHNICAL over the phone. A small amount of clerical work may also be involved. The successful candidate is likely Nashville metro - We need a GM who under- Chief engineer: Kentucky based AM and FM fa- to be a recent graduate. and to have been involved stands a developmental idea and who is a solid. cility seeks hands on chief engineer. Must have in in The must have conservative, hands -on businessperson. Do you journalism some way. applicant analytical skills in trouble shooting and repair. This understand cash flow and budgets? Are you com- a thorough knowledge of current affairs, a wide position requires leadership abilities as well as range interests, an ability to work hard and quick- puter literate? an you promote on a shoe string of aggressive team player altitude. This is a top ly, interest in radio Please send and sell with results instead of ratings? Can you and an production. notch operation with quality people and equip- and resume to Jonathan Crane, Head of get along with spartan studios that will improve. If application ment. Send resume and salary history to: Opera- BBC -New York, Suite 2153, 630 Fifth Avenue, New so, our suburban 100KW country WYCQ -FM that tions Manager, Owensboro Broadcasting Inc., York. NY 10111. city -grade's Nashville and our local WHAL -AM EOE. 3301 Frederica Street, Owensboro, KY 42301. Shelbyville may match your needs. In your own handwriting, please tell us about yourself and ex- Chief engineer, for 1 year temporary position, in perience. Tell us why you're interested and why desirable south-western market, with a major com- SITUATIONS WANTED MANAGEMENT we should be interested in you. Please write munications company. General FCC license re- Bayard Walters, President, Cromwell Group, PO quired. SBE certification desirable. News/Talk-AM, 1990 was only practice: GSM ready to lead Box 150846, Nashville, TN 37215 -0846. EOE. Contemporary Music -FM. Numerous remotes. Corn - charge. Motivator, trainer, producer. No shortcuts. Start in early January or February. We need a pany benefits. EOE. Send resume and references, Southeast/Mid- Atlantic. Mark Wehner. 904 -347- strong leader. reply to Box T -20. 3906.

124 tJauilted Nroadcaslieg Dec 101990 Bottom line crisis? GM with ownership, turn- Traffic manager/program coordinator: Suc- Operations techician needed. Person should be around experience will lead your station(s) to profit- cessful group owned Mid -West Fox affiliate seeks experienced in studio camera operations. video ability, prestige. Strong sales, programing. promo- Columbine experienced individual to manage four tape. audio or TD. Women and minorities are en- tion. profits. Stand -alone AMs considered: combos person traffic /programing staff. Reports directly to couraged to apply. Send resume to Human Re- preferred; startups and regional groups. too. Top 99 GM. Two years independent traffic experience sources Department, KUSA -TV 1089 Bannock St., markets only. Consultant basis or long -term. Equity desirable. Send resume in confidence to: WYZZ- Denver. CO 80204. Equal opportunity employer. opportunities welcome. How much money do you TV, Fox 43, 2714 E. Lincoln, Bloomington, IL want to make? And how long do you want to make 61704. Attn: Bill Beckwith. Equal opportunity em- Assistant chief engineer: Applicants should i17 Reply in confidence: Box T-1. ployer. have at least five years experience in all phases of television operations and equipment mainte- Broadcasting pro seeks stable position as nation- Traffic manager: for top 30 Midwest NBC affiliate. nance. A strong technical background. good ad- al sales manager or senior account executive in a Ioeal candidate will have a minimum of three to six ministrative skills. and a valid FCC General Class Texas major market or general manager in me- years of traffic experience with one to three years license are required. Letter and resume to: Curtis dium /small Texas market. Contact Charlie Van, of supervisory experience. Experience with Enter- Meredith, WTVD 11, PO Box 2009. Durham. NC weekdays 512 -544 -4553. prise Tral 7 ,tem preferred. Candidates must 27702. EOE. have strong communication and leadership skills GSM ready for next step. 13 + years sales and and possess a strong working knowledge of Studio maintenance - Video operations and management .ixperience with MBA. Same compa- sales. Please send resume and cover letter to Box maintenance. HL 79E's, Ampex VPR 6's. Grass ny for last 10 years. Coming from consistent #1 T-22. EOE M/F Valley. Constructing new studio building 1991. ratings and revenue. Good motivator and adminis- Experience required. WTKK -TV, 9008 Center St.. trator. 315-768-1940. Manassas. VA 22110. Attn: Bobby Powell 1 -800- 332 -9855. We are an equal opportunity and affir- HELP WANTED SALES GM relocating to Midwest. Over 20 years profes- mative action employer and encourage applicants sional experience with solid business. manage- regardless of race. color, creed. religion, natural ment, sales, and programing skills. Community re- Local sales manager: Dominant West -South origin or sex sponsible...bottom line accountable. Superb Central affiliate seeks a proven sales leader to troubleshooter. Looking for a community where full - motivate a team of 7 marketing professionals. TV maintenance engineer needed for a national service radio plays an important and necessary Candidates need strong promotions background, Christian studio post production satellite uplink role. Respond to Box T -21. degree preferred plus 3 to 5 years of demonstrat- facility. Three years component level maintenance ed local leadership ability. Send detailed resume experience. Ampex. AVC, ADO, VPR -3, Beta. Sci- and salary requirements to: Box T -2. entific Atlanta uplink. Positions available in San SITUATIONS WANTED ANNOUNCERS Diego and Dallas. Competitive salary and benefits California based television syndication and (paid vacations. holidays. incentive programs, production company seeks sales representatives medical and dental insurance) with an exciting Prime time announcer: Exciting, energetic with to cover domestic and foreign television sales. organization. Send your resume to: Personnel over 5 years on -air experience. Earle S. Stephens Send resume. salary requirement to: Tim Cook. Dept.. Word of Faith. PO Box 819099. Dallas, TX 552 Parkside Avenue, Apt., E5. Brooklyn, NY 11226. TLC Communications. 16796 Olive St.. Fountain 75381 -9099. EOE. Call 718-856 -1075. Valley. CA 92708. EOE. Transmitter engineer - 160KW NEC serving Exciting, enthusiastic PBP announcer with nine General sales manager - ABC affiliate in North- Washington, DC station expanding to 24 hours years experience. especially H.S./college football, east seeks aggressive individual with television and new studios. Experience required. WTKK -TV, basketball: skilled in all air work, news/copy writing, sales track record to train and fine tune strong 9008 Center St., Manassas, VA 22110. Attn: Phil production. sales: looking for station/network com- local sales group. Work with our national rep. DeLorme 1- 800 -332 -9855. We are an equal op- mitted to quality sports programing: willing to relo- agencies. and direct clients. Send resume to Box portunity and affirmative action employer and en- cate anytime. anywhere Jay 304- 779 -9339. T-23. Opportunity with growing company. EOE, courage applicants regardless of race. color. M /F. creed. religion. natural origin or sex. SITUATIONS WANTED NEWS Television sales account executives: Media Chief engineer wanted for Denver station. Look- General Broadcast Group is looking for aggres- ing for strong asst. engineer willing to move up. Major market anchor, excellent background in sive television sales account executives who pos- Knowledge of UHF transmitter and all equipment. Los Angeles and San Francisco. seeks large market sess a proven track record. Our stations are affili- Send resume and salary requirements to: General anchor slot 619 325 -6642. ates and located in the warm and friendly Manager. KURD Television. 9805 E. Lliff Ave., Southeast. Send resume to R.W. Roberts, Director Former Denver, CO 80231. No phone calls. EOE. business manager and producer wants of Human Resources, 801 E. Jackson SI.. Tampa, to relocate to smaller market to gain experience in FL 33602. No phone calls. EGE. M /F. Drug test. community affairs or news production. Background in television and live entertainment events. Excellent HELP WANTED NEWS communication skills 312 -477 -0671. ABC affiliate in Burlington, VT needs an experi- enced account executive to take an existing list Television news reporter: Top 15 market. Must and make it grow with new business. Send re- have excellent writing skills. Must be versatile, MISCELLANEOUS sume and a copy of an effective selling promotion and able to report hard news. spot news and do you had to Bob Asbell: LSM: WVNY -TV: 100 Mar- compelling. memorable features. College degree ket Square: Make money in voiceovers. Cassette course of- Burlington. VT 05401. WVNY is an and at least three years market experience pre- fers marketing in equal opportunity employer. and technique for success com- ferred. Please send letter and resume to: Box T- mercials and industrials. Money-back guarantee. 12. No phone calls. We are an Account executive: KCRA -TV sales equal opportunity Call for info: Susan Berkley, 1- 800 -333 -8108. department employer. is looking toward expanding its sales staff in 1991. Need a PD? Applicants should have a minimum Owners/CEOs: GM? GSM? OM? New two years News producer: KMEX -TV seeks an experi- for sales experience in advertising daily update service stations/owners seeking sales. Emphasis enced, bi- lingual. highly motivated team player as on retail sales. client broadcast management and sales personnel. First contact and development. producer for LA's top Spanish newscasts. This 30 free! 1 -800 Send resume and salary days Call -4 RADIO -1. requirement to: Dept. individual must be creative and able to communi- Sales -CPG. KCRA -TV. 3 Television Circle, Sacra- cate in both English and Spanish effectively with mento. CA 95814 -0794. Note: Any offer of em- the KMEX news team. He or she must be detail ployment is contingent upon passing a TELEVISION medical oriented and have an ability to execute Noticentro test for drug and alcohol use. EOE M /F, 34 with consistency and intelligence on a daily HELP WANTED MANAGEMENT basis. This person will work closely with the news director to format the newscast, and supervise reporters and writers in their daily assignments. TV creative services manager: Need a dynamic HELP WANTED TECHNICAL He or she will also bear primary responsibility for self- starter who knows promotion, graphics. ad- the on -line preparation of the newscast and will vertising, and all related areas. Individual should Maintenance technician. Experienced technician supervise on -air production of the news in the have at least five years of appropriate television needed to maintain a wide range of technical control room. This position requires a minimum station experience with solid proof of creative en- equipment. Experience in trouble shooting and three years experience. with a Bachelor's degree ergies. Great opportunity with America's best repair of studio video and audio equipment, digi- preferred. Interested applicants should send ta- broadcast group. Minority and /or women encour- tal and ENG equipment needed. RF experience pe /resume to: News Director, KMEX -TV34, 6255 aged to apply. No phone calls. Resumes only to desirable. Women and minorities are encouraged Sunset Blvd., 16th Floor, Hollywood, CA 90028. Marc Edwards, KFSN -TV. 1777 G St.. Fresno. CA to apply. Send resume to Human Resources De- No phone calls, please. KMEX -TV is an equal 93706. Capital Cities /ABC Inc. is an equal oppor- partment. KUSA -TV 1089 Bannock St. Denver, CO opportunity employer. Women and minorities are tunity employer. 80204. Equal opportunity employer. encouraged to apply.

Madastks1 Dec 101990 GNAW 125 On -air director: KMEX -TV, LA's #1 Spanish lan- Shoot commercials /promotions. Need to be Graphic designer: KSDK the top rated NBC affili- guage station, seeks an experienced, bi- lingual, able to edit 3/4" and 1" videotape, writing skills ate in St. Louis, has a full -time position available for highly motivated team player as on -air director for helpful. Send resume and non -returnable tape to an artist with strong design skills. Work with three its daily newscasts. This individual should have Jerry LaVine, Production Manager, KTVA, 1007 W. other talented artists and operate an Ampex AVA-3 prior experience directing news and should also 32nd Ave., Anchorage, AK 99503. EOE. No phone paint system for daily news graphics. Send resume have thorough knowledge of journalism. He or she calls please. including current earnings to: David Gieselmann, must be detail oriented, be able to think on their KSDK -TV, 1000 Market St., St. Louis, MO 63101. feet, and thrive under pressure. This person will Director of TV programing and production: EOE. work closely with Noticentro 34's news producer WOLN TV -54. Erie, PA, seeks an individual to ac- and news director to enhance an already estab- quire and schedule programing, and to supervise lished newscast. We're looking for a creative indi- production. This position requires a Bachelor's de- SITUATIONS WANTED MANAGEMENT vidual who can apply their directing skills to pro- gree. and five years public television experience pel our newscast to a new dimension in Spanish with knowledge of PBS programing and experience Experienced, committed photographer editor: language news. This position requires a minimum in production. Salary range is $30.000-$40,000. Versatile and creative w.th good eye and unique three years experience, with a Bachelor's degree Send letter of application outlining your public perspective on features, long -form, and documen- preferred. Interested applicants should send ta- broadcasting programing and production philoso- tary. For resume, tape, awards and references call pe /resume to: News Director, KMEX -TV34, 6255 phies, and resume, to Paul Stankavich, President & or write Doug Nemanic, 620 Oliver Ave. South, Sunset Blvd., 16th Floor. Hollywood, CA 90028. General Manager. WQLN TV/FM, 8425 Peach St., Minneapolis, MN 55405. 612-374 -4929. No phone calls, please. KMEX -TV is an equal Erie, PA 16509 -4788. Applications must be post- opportunity employer. Women and minorities are marked no later than December 31, 1990. AA/EOE. encouraged to apply. SITUATIONS WANTED TECHNICAL Producer /director for commercials and special Weekend anchor /reporter: Must have at least projects. Qualified candidates must have a strong 25 years broadcast engineering. 14 years as one year experience as a reporter and prior an- background in production from concept to execu- hands -on television chief engineer & director of en- chor experience is preferred. Strong writing skills tion. CMX experience preferred. Communication gineering. Experienced with complete, full service are needed along with a dynamic personality. Two and follow through skills required. Send resume and news operations including live trucks, vehicles and year committment required. Send non -returnable non -returnable tape to Production Manager, WVEC- all associated ENG & microwave equipment. Please tape and resume to Richard Howard, News Direc- TV. 613 Woodis Ave.. Norfolk, VA 23510. An equal reply to Box T -25. tor, KTPX-TV, PO Box 60150, Midland, TX 79711. opportunity employer. EOE. Creative producer w /strong writing, directing and Midwest station in 100+ market looking for 6 & SITUATIONS WANTED NEWS 11 anchor to compliment our highly respected production skills needed for a national Christian TV male anchor. Must relate to audience and anchor program. Three years spot and feature production a team. Writing, editing and producing skills a must. must. Competitive salary and benefits (paid vaca- Experienced news reporter seeking general as- Send resume and letter telling me why you're "The tions. holidays, incentive programs, medical & den- signment reporter position. Strong writer, self start- One." Box T-24. EOE. tal insurance) with an exciting organization. Send er. Has nose for news. Ilene 914- 245-7602. your resume to: Personnel Dept., Word of Faith, PO Executive news producer: Candidate should Box 819099. Dallas. TX 75381 -9099. EOE. When I win, you win: 12 years news editor of a #1 have minimum of 10 years news experience, at rated network program. Plus, as a magazine editor least 5 years production experience in a major circulation rose from 9,000 to 500,000. Let me show market & familiarity with all phases of news pro- Graphic artist needed for a national TV program. you how solid journalism and the world's best fea- duction. Send resumes to Henry Florsheim, News Two years experience with state -of- the -art 3D com- tures add up. Write: News Director. PO Box 920. Director, WABC -TV, 7 Lincoln Sq., New York, NY puter graphics, animation, and video post produc- New York, NY 10185. 10023. No phone calls, please. We are an equal tion. Competitive salary and benefits (paid vaca- opportunity employer. tions, holidays, incentive programs, medical and dental insurance) with an exciting organization. Excellent, experienced sportscaster looking for a Reporter /anchor. Earn valuable Overseas experi- Send your resume to: Personnel Dept., Word of fine station in which to work, also knowledgeable ence with 5 -ACE (so far) Award news group with a Faith, PO Box 819099. Dallas. TX 75381 -9099. EOE. newsperson. 216- 929 -0131. lock of the Mariana Islands region. Computerized newsroom, multiple live shots, state -of-the -art pro- Experienced top 25 market PBS producer /re- duction back -up and outstanding benefits includ- Television producer, WUSI -TV: Southern Illinois searcher. Seeking break as news reporter. Short on ing retirement & profit sharing programs. Tropical University at Carbondale invites applications for the news experience long on drive. Will relocate. Na- isle sound apealing? Non -ret. tapes/resumes/re- position of television producer for its public televi- than Atwood 503-234 -9316. ferences the first time to Ken Booth, Guam Cable sion station (Channel 16) in Olney. The television is program- Assistant TV. 530 West O'Brien Dr., Agana, Guam 96910. producer responsible for creating local news director, 15 years news experi- ence, medium EOE. (Priority Mail, please.) ing, and coordinating the day -to-day control -room market. Good communicator, ener- operations of the television station. Qualifications getic. Reply to Box T -26. Environmental reporter, with great live pres- include a Bachelor's degree (Master's preferred), ence, needed to tell the stories of the 90's. Tape three years experience in studio and location televi- Experienced newscast director ,top 25) with ad- and resume (no calls) to Jim Prather, Assistant sion production including: staging and lighting, sin- d,tional sports/special projects background looking News Director, WMAR TV. 6400 York Road. Balti- gle and multiple camera direction and operation of for a new challenge. More than just a button punch- more. MD a variety of production and editing equipment. The 21212. EOE. er, I get involved and take pride in a sharp show. successful candidate must also be able to demon- Reply to Box T -27. Assistant news director /executive producer: strate leadership and management capabilities, WCNC -TV, the Emmy Award winning NBC affiliate and be able to work well in a team situation. Send BIk female reporter/anchor. Award winning print in Charlotte, NC, is seeking an experienced jour- letter of application, resume, videotape of work journalist seeks entry level TV position. Can handle nalist to join our team and assist in running our samples, and three professional references to: Lee hard /soft news. 312-731 -8682. news operation. Our ideal candidate has recent D. O'Brien, Executive Director, Broadcasting Ser- management experience plus a background as vice, Southern Illinois University at Carbondale, Rusty, but excellent and versatile award winning an executive producer who has successfully pro- 1048 Communications Bldg., Carbondale, IL 62901. newsman wants back in. Ten years experience as a duced newscasts, series, specials and special Southern Illinois University at Carbondale is an writer, reporter and producer. Southern boy with events. We require a minimum of ten years experi- equal opportunity/affirmative action employer. yankee degree in Broadcast Journalism. Resume ence and a college degree. If this sounds like the request: 6130 Coronado Dr., Mobile, AL 36609 or situation you have been waiting for, please send 205-661 -6870. resume, description of current duties and news Promotion manager for public broadcasting sta- philosophy, references and a non -returnable tape tion. Promote viewer awareness of programing and showing your creative capabilities to Ken Middle- special events. Edit monthly periodical, newsletters, SITUATIONS ton, News Director, WCNC -TV, PO Box 18665, and press releases. Executive media buys. Operate WANTED PROGRAMING Charlotte, NC 28218. EOE. M /F. Macintosh Apple desk -top publishing system. Two PRODUCTION & OTHERS years promotion experience: two years periodical HELP WANTED PROGRAMING editing experience: solid writing and creative skills; PRODUCTION i OTHERS degree in English, journalism, or related field or I could live in a TV studio 24 -hours a day! Creative, equivalent experience required. Previous supervi- energetic producer, writer, host cable informational Graphic artist, experience required in news, com- sion experience required. Experience with graph- programing, P/T, marketing experience, seeks posi- mercial production, promotions. Send non-return- ics. printing and photography desired. Resume to: tion with small /medium station /production company able tape and resume to Jerry LaVine, KTVA -TV, Personnel, WMFE-TV. 11510 East Colonial Drive. offering challenging assignments; career advance- 1007 W. 32nd Avenue, Anchorage, AK 99503. No Orlando, FL 32817. EOE. Minorities are encouraged ment. Relocatable. 4470 -107 Sunset #221, L.A., CA phone calls please. EOE. to apply. 90027. 213-664 -3132.

126 Classified pssdsssfig Du 101!!0 Hispanic media manager: Cost efficient broad- La Salle University seeks a tenure -track faculty MELP WANTED PROORAMMIO caster experienced in station start-up, automated member at the assistant professor level, beginning systems production, programing news and admin- Fall 1991. Requirements: Ph.D. or near, teaching PROBIKiIOM L 0TMERS istration of resources. Imaginus Communications, experience, ability to develop new coursework, ser- 1317 North San Fernando Blvd., Suite 244, Bur- vice, research/publication. Application deadline: Broadcast audio sales consoles: Expanding bank, CA 91504. 818-503- 3804/767 -5890 fax. January 15. 1991. Position: Mass Communication sales team looking for self motivated individual. En- Generalist. Candidate should be able to teach a gineer/technician experience in operation/architec - Young single male seeks possible relocation and broad range of courses in the communication em- ture of audio consoles a must Sales ability, comput- another position in television. Master control, pro- phasis which include: Production (audio/video), er operation. and knowledge of manufacturing duction, some administrative and engineering expe- writing for the media, and history and criticism. helpful. Broadcast knowledge required. Send re- rience. If you would like to receive a resume call Opportunities also exist to develop specialty sume to: Wheatstone Corporation, 6720 VIP Park- 801 -565 -1726. courses for seminars. Send cover letter, resume, way. Dept. E. Syracuse. NY 13211, (No calls, graduate transcripts, and 3 recent letters of recom- please). EOE. mendation to Dr. Richard Goedkoop, Dept. of Corn - MISCELLANEOUS munication, La Salle University, Philadelphia, PA 19141. La Salle University welcomes applications from women and minorities. Primo People has the answers! News directors EMPLOYMENT SERVICES and talent...we can help you. Call Steve Porricelli or Fred Landau at 203-637 -3653. or send resume jobs $16,412 - $59,932/yr. Now Hir- and 3/4" tape to Box 116, Old Greenwich, CT Computer systems engineer Advanced audio /vi- Government ing. Your area. Call 1 -805 -687 -6000 Ext. R -7833 06870 -0116. deacomputer engineer. Function of position: Sys- for listings. tems/maintenance engineer for computer graphics gets you that better Bill Slatter and Associates post- production and field production facility. Main in TV. Talent coaching and placement help for Home typists, PC users needed. $35,000 poten- job equipment: Abekas, BTS, Sony and Callaway Edit- reporters and anchors. Help with audition tape. tial. Details. 1- 805-687 -6000 Ext. B -7833. ing. Formats: D1, Betacam SP, 3/4" SP, S-vhs, Hi- 601 -446 -6347. 8mm, 8mm and vhs. Digital and analog audio. Will Professional resume services. Serving the work with computer staff to integrate media and broadcasting industry since 1976. Resume prepa- computer environments. work on Apple Macintosh ration. Cover letter development Updates. etc. Ef- computers for documentation, educate operators, fective. Confidential. Successful! 1- 800-933 -7598 ALLIED FIELDS design new systems, and provide all maintenance (24 hours). including camcorders and a/v presentation equip- ment. Requirements: " Bachelors degree in Electri- Intelligence Jobs. All branches. US Customs, DEA HELP WANTED INSTRUCTION cal Engineering, Broadcast Engineering or related etc. Now hiring. Call 1- 805-687 -6000 Ext K -7833. area. Minimum 5 years video engineering experi- ence in a broadcast quality video facility, including Reporters: Are you looking for your first or 2nd Mass communications: Tenure track position in TV news? We can help. Call M.T.C. at 2 years component analog and 1 year digital. ` One position (contingent on funding). Rank open, dependent on year audio engineering experience in a professional 619 270 -6808. Demo tape preparation also avail- qualifications. Salary competitive. Duties include - audio or video facility. Working knowledge of able. teaching courses in one of the professional areas rs232 and rs422 computer control formats. Work- we offer: advertising, public relations, journalism a in radio or television? If I ing knowledge of CMX format video editing equip- Looking for position (broadcast or print), or broadcast production, and Lind the position you're looking for, nobody ment. Experience using text or draw programs on can't you in an area such as communications theory $150.00 for 1 year of service. Free courses personal computers preferred. This is a 12 -month else can! Only research, ethics, history, management: con- and or 100%-time appointment with regular university information. Write: Bill Elliott, Consultant/Head- ducting research; and performing other obligations Avenue, Pittsfield, MA benefits. Salary commensurate with experience. hunter, 48 Imperial 01201. of a faculty member. Qualifications: PhD, or near Starting date as soon as possible. To ensure full completion; professional experience; potential as consideration. please send letter of application, re- researcher. Review of applications be- teacher and sume and the names of three references by Febru- gins December 15, 1990, and will continue until an ary 1. 1991 to: Vincent Jurgens, National Center for EDUCATIONAL SERVICES acceptable candidate is identified. Appointment Supercomputing Applications, Search #2829, 605 date: August 1991, Send letter of application, curric- E. Springfield Ave.. Champaign, IL 61820. 217- On- camera coaching: For TV reporters. Sharpen ulum vitae, and three references to: Dr. Mary Blue, 244 -0072. The University of Illinois is an affirmative anchoring, standups, interviewing, writing. Tele- Chair, Search Committee, Department of Communi- action/equal opportunity employer. prompter. Learn from former ABC Network News cations, Box 104, Loyola University. 6363 St Correspondent/New York local reporter. Demo Charles Ave., New Orleans, LA 70118. Loyola is an tapes. Critiquing. Private lessons. 914 -937-1719. affirmative action, equal opportunity employer. Eckhert Special Productions (ESP). Women and members of minority groups are espe- Graduate assistantships available beginning Fall cially encouraged to apply. 1991 for students enrolled in MA/MS program in radio/TV /film. Assignments include teaching basic The American University School of Communica- production courses, assisting in large -enrollment in- WANTED TO BUY EQUIPMENT tion in Washington, DC, seeks graduate fellows to troductory courses, assisting in radio /cable tv oper- assist in teaching and professional duties while ations. etc. Write to: Dr. Edwin Glick, Graduate Co- earning a Master's degree in Journalism and Public ordinator, Division of Radio/TV/Film, University of Wanted: 250, 500, 1,000 and 5,000 watt AM -FM Affairs. This 10 -month program begins in Septem- North Texas, PO Box 13108, Denton, TX, 76203- transmitters. Guarantee Radio Supply Corp.. 1314 ber. Program includes Washington internships and 3108. Iturbide Street. Laredo, TX 78040. Manuel Flores a faculty with top professional credentials. For more 512- 723 -3331. information, write to: School of Communication, Graduate Journalism Committee, The American Used 1" VHS videotape. Looking for large quanti- University, 4400 Massachusetts Ave.. NW, Wash- ties. No minis or Beta. Will pay shipping. Call Carpel ington, DC 20016 -8017. Broadcast journalism. Assistant/Associate Pro- Video, 301 -694 -3500. fessor. tenure -track, to teach skills courses -- writ- Faculty position available Fall 1991 with back- ing, reporting. producing, and shooting and editing Top dollar for your used AM or FM transmitter. Call ground in broadcast production, news and/or pro- -- beginning August 19, 1991. Minimum qualifica- now. Transcom Corp.. 800-441 -8454. motion. Earned doctorate or equivalent and at least tions: bachelor's degree; eight years professional two years teaching at college or university level news experience in medium or larger broadcast and/or media experience required. Industry experi- markets or an equivalent combination of such expe- rience and graduate ence desired. Will teach sections of Developmental study with evidence of high FOR SALE MIME History of Telecommunications, radio and /or TV pro- educational and professional achievement. Desir- duction, broadcast promotion, sales, news. Demon- able qualifications include graduate degree(s) an- 50Kw AM: CCA -AM 50,000 (1976), excellent con- strated teaching ability, publications and/or evi- d/or evidence of significant and successful teaching dition. Transcom Corp., 215-884 -0888. Fax: 215- dence of other scholarly contributions are desired. experience; ability to teach in non- skills areas and, if 884 -0738. Send resume, names and phone numbers of three qualified by experience, to teach courses in print. Please (3) references and transcripts of highest degree to send letter, resume, names, addresses and AM and FM transmitter, used excellent condition. phone numbers Dave Smith, Chairperson, Search and Selection of three references by February 15, Guaranteed. Financing available. Transcom. 215- Telecommunications, 1991 to Chair, Journalism Committee, Department of Search, Department of 884 -0888. FAX 215-884 -0738. Ball State University, Muncie, IN 47306. Selection Journalism, University of New Mexico, Albuquer- process will begin January 7, 1991; position open que, NM 87131. Applications from members of tra- 1Kw AM transmitters: Cont 314R1 (1986), Harris until filled. Ball State University practices equal op- ditionally underrepresented groups are encour- BC1H1 (1974), Transcom Corp., 800- 441 -8454, portunity in education and employment. aged. EEO /AA. 215- 884 -0888. FAX 215 -884 -0738.

Broadcasting Dec 10 1990 dassiHad 127 FM transmitters: Wilkenson 25.000E (1983). Har- Used towers. Dismantled. Self- supporting and Help Wanted Management ris/Gates FM20H3 (1972), RCA BTF 20E1 (1973), guyed. 502 -826 -8700. Nationwide Tower Compa- CCA 20,000DS (1972), Harris FM1OK (1980), Wil- ny. Continued kenson 10,000E (1983), Harris FM5H3 (1975), CCA 2500R (1978), 800 --441 -8454, 215-884 -0888. Fax Anixter Marx 5 meter transmit/receive C -band sat- 215-884 -0738. ellite dishes, power amps, etc 702-386-2844. PRIME AM transmitters: RCA BTA 10U (1972), Harris MW5A (1979), CCA 5000D (1974), McMartin BASK IETWORK (1980), Cont. 3158 (1966), Gates BC5P2 (1967), RADIO McMartin BA2.5K (1981), 800 -441 -8454, 215- SPORTS ACCESS, a newly created 884 -0888. Fax 215 -884 -0738. Situations Wanted Management division of Prime Network, bringing sporting event highlights TV 1000' tower. Standing in Albion. Nebraska. Heavy to the Kline tower includes 6.1/8" coax. Purchase in place Successful Director of Sales in top broadcast industry and Sports News with land and building, or move anywhere. Call Bill market ready for General Feed Services, has immediate open- Kitchen. 303 -786-8111. Management opportunity in top 25. ings in our Dallas (Las Colinas), Texas Aggressive, creative, bottom -line Transmitters, radio & television: TTC manufac- office. in tures state -of- the -art low power and full power tele- oriented. Expert News, Talk, vision: and FM transmitters 10 watts to 50Kw, solid Sports formats and the 25+ sell. CUSTOMER SERVICE state from 10 watt to SKw. Call 303 -665 -8000. Let's talk. Reply Box T-28 Position is responsible to monitor and FM ant . CP antennas, excellent price, quick service our client base, resolve cus- delivery from recognized leader in antenna design. tomer issues, assist in the preparation Jampro Antennas, Inc. 916-383 -1177. TELEVISION of contracts and support the marketing TV antennas. Custom design 60KW peak input Help Wanted Management activities. Position REQUIRES previous power. Quick delivery. coverage. Recog- Excellent TV broadcast station experience in op- nized in design and manufacturing. Horizontal, ellip- tical and circular polarized. Jampro Antennas, Inc. erations and familiarity with sports de- 916 -383-1177. GENERAL MANAGER partment procedures. Some travel and One of the country's premier public broad- occasional evening work involved. Blank videotape: Betacam, 3/4" & 1 ". Broadcast casting stations is looking for a professional, quality guaranteed and evaluated. Betacam $4.99. experienced, leader to manage its television ASSISTANT TO THE GM 3/4" - 20 minutes $5.99. 3/4" - 60 minutes $8.99. 1" - and FM stations. Need strong background in 60 minutes $24.99 in quantity. Magnetically exam- programing, In addition to normal administrative du- ined. cleaned and packaged. Guaranteed to per- operations, fiscal and cash man- ties, position will participate in market form as new. Sony. 3M, Fuji, or Ampex. Free ship- agement, and fundraising. Requires corporate ping. For more info. Call Carpel Video toll free, 1- and community involvement. surveys, traffic commercials to TV sta- 800- 238 -4300. tions; TV station experience strongly Successful experience at senior management desired; sports background a definite Betacam tape riot! 5 minutes - $1.00, 10 minutes - level in telecommunications field required; de- plus. Strong WordPerfect, Easy Link $2.00. SP 5 minutes - $2.00. SP 10 minutes - $3.00 gree in mass communications or related field Sony. Ampex. Fuji, 3M - Call Carpel Video 800- helpful; some experience as general manager and Lotus 1 -2 -3 skills a must. Quali- 238-4300. or assistant general manager desirable. fied, interested candidates should send their resume (including salary (used): AM/FM transmit- Deadline December 17, 1990 for resumes to: Broadcast equipment history) to: ters. RPU's. STL's antennas. consoles, processing, Dr. Adam Herbert monitors, turntables. automation. tape equipment, WJCT Paul Lenau etc. Continental Communications, 3227 Magnolia, c/o St. Louis, MO 63118. 314 -664 -4497. FAX 314 -664- Attention Mattie Fraser Prime Network 9427. 100 Festival Park Avenue 600 E. Las Colinas Blvd., Ste 2200 Jacksonville, FL 32202 Irving, TX 75039 Save on videotape stock. We have 3/4" & 1" evaluated broadcast quality videotape. Available in An Equal Opportunity Employer all time lengths. Call for best prices. IVC. 800.726- WJCT IS AN EQUAL 0241. OPPORTUNITY EMPLOYER M /F /V /H

Equipment financing: New or used. 36 -60 Business Opportunity months, no down payment, no financials required under $35.000. Refinance existing equipment. Mark UNIQUE OPPORTUNITY Wilson. Exchange National Funding. 1- 800 -275- NEW NASHVILLE, TN FM 0185. We are looking for an experienced Tele- vision Station Manager /General Manag- Seeks $400,000 venture capital Strobe parts: We sell and install flash technology for 86% guaranteed return and EG &G parts at DISCOUNT. Parts in stock. Call er willing to work abroad for a minimum Tower Network Service, 305- 989-8703. of one year as general manager and over 3 years. consultant for a new UHF television sta- Batwing antenna repair parts. We stock feedlines. tion in Southeast Asia. The station is Call 615-242-3645 Tower Network Services 305- 989-8703. modeled on a US independent type commercial operation. Most programing Lease purchase option. Need equipment for your EARLY DEADLINE radio. television or cable operation? NO down pay- is US English programs. This opportuni- ment. NO financials up to $70,000. Carpenter & ty offers excellent salary and tax bene- NOTICE Associates. Inc. Voice: 504 -764-6610. Fax: 504- fits, as well as housing, travel, and ex- 764 -7170. penses. If you are interested, please Deadlines for the a resume to: Used television production equipment - Call send holiday season are Media Concepts, Inc. to list your equipment or to 21, purchase quality used equipment. (918) 252 -3600. Paul Roston, Friday, December Roscor Corporation, 1990 for the December Automatic transmitter identification system. Required by FCC for satellite video transmissions. 1061 Feehanville Drive, 31, 1990 issue and Available now. 702-386-2844. Mt. Prospect, IL 60056 Friday, December Fax 708 -299 -4206. Used /new TV transmitter, full power -LPN anten- 28,1990 for the January nas, cable, connectors. STL's etc. Save thousands. EOE. Broadcasting Systems 602- 582 -6550. 7, 1991 issue .

1211 ausiRed Broadcasting Dec 10 1990 Help Wanted Technical CABLE Help Wanted Instruction

Help Wanted Programing PUBLIC KBTX-TV Promotion & Others COMMUNICATIONS BRYAN FACULTY COLLEGE STATION 3 The S.I Newhouse School of Public W46 -flF ro-Jen-1 - Manager of Programing Communications at Syracuse Univer- CHIEF ENGINEER and Pay Per View sity seeks applicants for the following Top 100 ADI commercial television expected full -time, tenure -track posi- station is seeking a Chief Engineer to One of the nation's fastest growing tions. MA required (exceptions may head a four person department cable television companies seeks a be made in unusual circumstances). responsible for the technical media professional to supervise the PhD may be preferred, depending on installation and maintenance of all programing activities for systems research agenda. Candidates must facilities. Applicant must have a wide totaling over 500,000 subscribers demonstrate potential for outstanding range broadcast engineering and of nationwide. This new classroom teaching. management experience. Must have position, cre- good interpersonal skills and be able ated by company growth, reports WRITING / PRODUCTION BROAD- to work well with other departments. directly to the Corporate Vice Presi- CAST JOURNALISM: Assistant, As- Experience with VHF transmitters, ENG dent of Marketing and Programing. sociate or Full Professor to teach writ- microwave systems, production Key responsibilities will be pro- ing and production courses in switchers, Sony 1 -inch and Betacam graming supplier contact, contract' Broadcast Journalism and the docu- systems required. SBE certification mentary. Strong professional experi- is negotiations, contract administra- and /or FCC General Class License ence required; preferably in a major recommended. KBTX -TV is an equal tion, and service evaluation. Three market or with a network. Scholarly opportunity employer. Qualified years of television programing ex- activity is expected in such fields as applicants apply in writing to: perience, combined with top ad- the future of local broadcast news, or Baronet, FM ministrative and negotiating skills Jim the impact of new technologies on KBTX -TV plus a college degree, are required. news. Respond attn: Professor Don P.O. Drawer 3730 An outstanding career opportunity Bryan, TX 77805 Edwards. for a high potential individual in a TELEVISION /RADIO /FILM: Assistant growth environment. Please send a or Associate Professor to teach writ- resume and salary requirements in ing, production and professional Help Wanted Programing complete confidence to: courses in television, radio and film. Promotion & Others Human Resources Department Strong professional experience re- Cencom Cable Television quired in writing for television, radio SENIOR PRODUCER 14522 South Outer Forty Road and film, and /or audio and film pro- Suite 300 duction. Scholarly activity expected in We're still looking for Chesterfield, MO 63017 any of the following areas: media aes- An Equal Opportunity Employer thetics, critical media studies, elec- that one individual who tronic media content analysis, impact offers a "killer reel" and of new communications technologies, management ALLIED FIELDS mass media and society. Respond skill to attn: Professor Vernone Sparks. Help Wanted Sales boot. If you're the GRAPHIC ARTS: Assistant or Asso- person ready to take the ciate Professor to teach graphic arts Software System Sales and assume a leadership role in inte- reins at America's Salesperson wanted to join expanding broad- grating visual literacy into the curricu- greatest cast software company with installations and lum. Strong professional experience television marketing worldwide. Must be able to sell and required in either print or broadcast station, send along your close new business in very competitive situa- tions. Unlimited commissions. graphic design. Some knowledge of helpful. best radio and on -air Ideal candidate would have strong document- computerized graphics Scholarly activity expected on the im- promos to ed sales record in a technology industry, knowledge of computer systems, and back- pact of graphics on comprehension. Rich Brase ground in broadcasting. Previous experience Respond Attn: Professor Peter Mol- selling computerized newsroom and /or sales/ ler. Director of Broadcast traffic systems highly desireable Rank and salary negotiable. Review Send resume and supporting Operations documentation immediately begins December 1990. Positions KSDK to: Box T -29 start August 1991. Please send vitae, supporting material and the names of 1000 Market Street four references to: For Sale Software St. Louis, MO 63101 S.I. Newhouse School of Public Weathercasters Communications, EOE 215 University Place, Weather Wire Monitor software Syracuse, NY 13244 -2100. captures NOM Weather Wire to disk, AA EOE; displays on screen. For info contact: We encourage women and WNW 5918 SW Canby members of minority groups to Portland, OR 97219 apply 503- 244 -8992

Broadcasting Dec 10 1990 Classified 129 Employment Services For Sale Stations Continued KENTUCKY AM AUCTION SALE >..r >A w>.t:.rik >_ trsrIr SMATV PROPERTIES 1000 Watt Directional vvrrivtr.c By Bankruptcy Court Order, a public Danville, Kentucky Inside Job Listings Small Stations to Networks in 30 Miles from Lexington auction sale of SMATV properties the No upfront membership fees Continuously Updated Owner has other interest Washington, D.C. metropolitan area, 1-900-234-INFO ext. TV me) Priced under $100,000 including portions of Prince George's and S2 per minute From any touch tone phone Call 502-879-8190 Montgomery Counties, owned by Microband WirelessCable of Washington, Inc. is scheduled to occur on December r______-i 20, 1990 at 2pm in Courtroom 601, The California Old Customs House, One Bowling Green, NY, NY. The terms and conditions of the I Broadcast Job Bank u Dec. 13, 1990 AUCTION: sale and bidding procedures are available For application information call Tourist Channel. Kissimmee, FL. at owner's offices at 12303 Twinbrook Complete Business to Include: Parkway, Rockville, MD 20852 or by (916) 444 -2237 Diane Myers at 301 -5912. Equipment & License. Higgenbotham calling -984 Association I California Broadcasters , Realty, Inc. FL Lic #AU305AB158 813-644-6681 Production Services

$1.42 = SUPER BOWL UPLINK & CREWS a 5- minute job report Every business day MediaLine reports the KU UPLINK & Betacam crews job openings in television news, sports, weather, videography, management, pro- c '-- available at Super Bowl. duction, programming and promotion. Our - tctirrtairni liar subscription rate comes to just $1.42 per MEDIA ! SSAS CONSULTANTS Southern Star Productions day (plus your telephone charges). Hun- P 0. Box 146 Tampa - 813- 254 -1662 dreds of jobs per month for less than lunch Encino, California 91426 per day. MEDIALINE - nobody does It better! Aree Cede (818) 988.3201 1.800. 237.8073 Public Notices ln CA: 1.408.648.5200 ate VENTURE CAPITAL ADVERTISEMENT FOR PROPOSALS THE BEST JOBS ARE ON THE LINE DEBT FINANCING Sealed proposals will be received at the offices of PO Pacific Bon 51909, Grove. CA 93950 For broadcasters EdNet, 3825 Ridgewood Rd., Box 24, Jackson, MS & Co. Sanders 39211, until 3 p.m., Friday, February 1, 1991, for: For Sale Stations 1900 Emery St., Ste. 206 Atlanta, GA 30318 Lease of excess air time on statewide ITFS system VIRGINIA CLASS B FM 404-355 -6800 at which time proposals will be publicly opened and 60 miles from Va. Beach read. RFP specifications may be obtained from: some financing available EdNet James Layton 3825 Ridgewood Road, Box 24 301 -3456 day -289 Jackson, MS 39211 301- 957 -3353 evening FLORIDA Phone: 16011 982 -6378

A deposit of $50.00 is required. Proposal prepara- ARKANSAS -MISSOURI GROUP AM -FM tion will be in accordance with instructions to AM /FM's. COMBO proposers found in the RFP EdNet reserves the right Stations available to reject any or all proposals and to waive irregularities. separately. Terms. $1.9 million By: A. J. Jaeger Contact: Bob Austin President 303 -740 -8424 November 20, 1990

YOU COULD BE A SUPER STATION BROADCASTING Kepper, RATES Link unprofitable stations in your CLASSIFIED All orders to place classified ads 8 all correspondence area to your SUPER STATION Tupper & pertaining to this section should be sent to BROADCAST- and make money. Call Dan at ING. Classified Department. 1705 DeSales St.. N.W Washington. DC 20036. (202 -659 -2340. info only please) Marti about PLAN A. Fugatt Rates: Classified listings (non-display). Per issue: Help Wanted: $1.20 per word. $22 weekly minimum. Situations 817- 645 -9163 SIX Wanted: 602 per word. $11 weekly minimum. All othe- MIDWEST COMBOS classifications: $1.30 per word. $24 weekly minimum. RADIO CONSTRUCTION PERMIT (Small to Metro) Word count: Count each abbreviation. initial, single figure or group of figures or letters as one word each. Symbol 50.000 watts AM Fulltlme - 725M $350M such as 35mm. COD. PD.etc.. count as one word each. A Non -directional. 585 KHZ $790M - 800M phone number with area code and the zip code count as PAGO PAGO, AMERICAN SAMOA one word each. $1 1 4 - 1 1 3mil This station covers about one million english- speaking Rates: Classified display (minimum 1 inch, upward in ha, people in the South Pacific. Coverage in American Parkway, Suite 360 inch increments). Per issue: Help Wanted: $90 per inch 300 Knightsbridge Situations Wanted. $50 per inch. All other classifications and Western Samoa. Tonga, Fiji. and others. Lincolnshire, Illinois 60069 $120 per inch. For Sale Stations, Wanted To Buy Stations. Bllt Kitchen Phone: 708 / 634 -9258 Public Notice & Business Opportunities advertising require Beacon Broadcasting, Inc. tlisblay Space Agency commission only on display space. 303- 788 -8111

130 Classified lrsadtesting Doc 10 1990 FATES & FORTTJES

Jim Brandenburg, director of broad- tor, affiliate relations, NBC Radio Net- MEDIA cast operations, KPLC -TV Lake Charles, work and Talknet, 'oins Group W Pro- La., joins co -owned WAVE(TV) Louis- ductions, New York, as manager, ville, Ky., as production and operations marketing and sales, The Entertainment manager. Report. Kathryn N. Strachan, consultant, Af- filiate Services, Olympics Pay -Per- Gregory H. Graber, from WDJT -TV Kate Burton, account director, Sover- View, Northeast region, NBC and Milwaukee, joins WQRF -TV Rockford, eign Pictures account, Dennis Davidson Cablevision, New York, named VP. Ill., as VP and general manager. Associates, joins Sovereign Pictures, London, as VP, marketing. Ellis R. Bromberg, director of televi- sion broadcasting, WMHT(TV) Schenecta- William Stanton, national sales manag- dy, N.Y., joins WILL -TV Urbana, Ill., as er, WPTT -TV Pittsburgh, named general station manager. sales manager.

Ken MacQueen, VP, television, WHO - Susan Rutkowsky, account executive, TV Des Moines, Iowa, adds duties as VP WPGH -TV Pittsburgh, joins WPXI(TV) of broadcasting, Palmer Communica- there in same capacity. tions Inc. Jan Evans, account executive, WTTG(TV) Fred Barber, general manager, Washington, named national sales manager. wTTV(TV) Bloomington, Ind. (Indianap- Robert Ross, director of Western re- olis), joins co -owned WRAL -TV Raleigh, gional advertising sales, E! Entertain- N.C., as general manager, and named ment Television, joins Comspan Enter- Strachan Allegro VP, parent company Capitol Broadcast- ing, succeeding John Greene, retired. Appointments at ESPN, Bristol, Conn.: James J. Allegro, senior VP, Network Dennis Lyle, general sales manager and Group, ABC Television Network air personality, WCIL-AM -FM Carbon- Group, named executive VP, operations dale, Ill., named station manager. and chief financial officer; John Wild - CASE 87-5: hack, director, event production, named VP, remote productions; John A. SALES AND MARKETING The Fast-Moving Walsh, managing editor, named execu- Station Manager tive editor, and Steve Anderson, direc- tor of production, named managing edi- Phil Press, VP, sales, CBS Television The Assignment: tor. Stations, New York, named VP, sales and marketing. Sam Stallworth, man- General Manager of medium market TV WE- station to Jay Meyers, general manager, WBBM -TV joins planning retire. Fill Station ager of sales, Chicago, Manager /GSM post now with executive ZO(AM)-WRMM(FM) Rochester, N.Y., CBS Television Stations division, New Broadcasting, New York, who can take over top job in two years. joins Sherman York, as VP, national sales. as VP. The Search: Walter Naar, production manager, Sullivan undertakes broad nationwide KTXH -TV Houston, named operations search to identify top -level sales manager. management candidates with proven leadership qualities, and ability to Appointments at WJXT(TV) Jacksonville, assume growing responsibilities. Fla.: Ann Pace, VP, programing and promotion, named VP and station man- The Solution: ager; Tammie McMillan, systems man- JS &A finds and recruits exceptional ager, WYFF -TV Greenville, S.C., named candidate. New Station Manager /GSM performs and develops as anticipated, operations manager; Phyllis Jackson, and moves up to General Manager local traffic coordinator, named assistant position precisely on schedule. operations manager. Richard Green, VP and general manag- Stallworth Townsend er, KRCR -TV Redding, Calif., retired. Townsend, senior account execu- Helen Marie Boesche, managing direc- Steve tive, WCBS -FM New York, named na- tor, finance and administration, Central Joe Sullivan & tional sales manager. Educational Network, Chicago, named Associates, Inc. VP, finance and administration. Herb Saltzman, former owner, WVNJ- Executive Search & Recruitment AM-FM Newark, N.J., joins WINS(AM)- Vickie Street, president and general WNEW-FM New York, as marketing con- 44210 North Road manager, WMTV(TV) Madison, Wis., Southold, NY 11971 sultant. adds duties as executive VP, parent (516) 765-5050 company Adams Communications. regional direc- Richard A. Greenhut, The person you describe is the person use ll denier.

Broadcasting Dec 10 1990 Fates S Fortunes 131 tainment Corp., Santa Monica, Calif., KNIX -AM -FM Phoenix, joins WCKW -AM- Tom Hunter, former VP, music pro- as VP, sales and marketing. FM Garyville, La. (New Orleans -Baton graming, MTV Networks, Los Angeles, as general sales manager. programing, D. Eisberg, sales executive, Rouge), named VP, international Joseph Music Television. Vinnie Longo - Katz Television's Continental sales divi- Mardi Moffitt, sales manager, Cable MTV: production consultant, sion, named manager, Katz Television, Ad Altoona, Pa., joins WTAJ-TV bardo, senior Sales, producer, Philadelphia office. there as account executive. MTV Brasil, named executive MTV Production, Los Angeles. Erica Farber Viola, executive VP, ra- dio development director, McGavren Paul Dietrich, former planned giving Guild Radio, joins newest company of coordinator, WEDU(TV) Tampa, Fla., The Interep Radio Store, as executive PROGRAMING named director of development. VP, marketing, Schubert Radio Sales, New York. Kevin Maguire, director of affiliate DiMartino, director, daytime sales and marketing, Sports Channel Marvin Gottlieb, account executive, Regina LA, joins Cable Television, Al- program publicity, ABC Daytime Pro- Cencom KDKA -TV Pittsburgh, joins WKJG -TV Fort hambra, Calif., as director of marketing York, director, mar- Wayne, Ind., as national sales manager. grams, New named and programing. keting services, ABC Daytime Pro - David Brandeburg, regional sales man - grams. Joel Del Hierro, associate, ABC Taylor Adams, market development co- ag' r, WUBE -AM -FM Cincinnati, named Entertainment, joins Leonard Hill Films, ordinator, Showtime Satellite Networks, local sales manager. Los Angeles, as manager of develop- New York, named East Coast sales man- Henry Alston, account executive, ment. ager. WFXC(FM) Durham, N.C., and Patty Andrea Hein, VP, licensing, Para- Richard A. Karten, former production Dill, media buyer, Advanced Media mount Pictures, Hollywood, named se- assistant, WPSX -TV Clearfield, Pa., Services, join WPTF(AM) Raleigh, N.C., nior VP, licensing, Motion Picture named supervising producer and direc- as account executives. Group. tor, Weather World and producer of on- John Leitheit, general manager, Timothy J. Newman, VP, Midwestern air promotion. KTTC(TV) Rochester, Minn., joins KBJR- sales, Fries Entertainment Inc., joins Jim Sharpe, from KKFR(FM) Glendale, TV Superior, Wis. (Duluth), as general Pandora International Entertainment Ariz. (Phoenix), and Melissa Sharpe, sales manager. Group Inc., New York, as VP, domestic from KAMI -FM Phoenix, join KRSR(FM) Vincent B. Lang, account executive, sales. Dallas, as air personalities. WLis(AM) Old Saybrook, Conn., named Emma J. Carrasco, VP, marketing ser- sales manager. vices, Univision, joins DIC Enterprises Scott Shultz, manager of sales, Prime- Inc., Burbank, Calif., as VP, interna - Time 24, New York, named director of Sue Goldsen, marketing consultant, tonal marketing. sales. WIVY -FM Jacksonville, Fla., joins WABJ (AM)- WQTE(FM) Adrian, Mich., as VP, Appointments at Children's Television Brad Abelle, voice -over actor, Atlanta, general sales manager. Workshop, New York: Liz Nelson, se- Nashville, Chicago and New York, joins nior VP, international programing, Turner Network Television, Atlanta, as VP's, creative directors, named Senior MTV, named execuive producer, liter- premiere announcer. at W.B. Doner and Co., Baltimore: ary series; Franklin Getchell, VP, pro- Jack Riccardi, from WVBF(FM) Fra- John Parlato, associate creative direc- named senior VP, programing from Chia/ duction, mingham, Mass. (Boston), joins tor; Walt Hampton Jr., and production, and Marjorie Kah ns, Day /Mojo, and Sande Riesett, VP. WLYT(FM) Haverhill, Mass., as air per- VP, production, East Coast, Home Box sonality. Marykate Underwood, director of sales Office Inc., named group VP, produc- catering, Holiday Inn, Panama City, tion. Bill Menner, political reporter, host and producer, wosU(AM) Columbus, Ohio, Fla., joins WPCF -AM -FM there as general Kathy Zeisel, Southwest division sales sales manager. Joins KUNY(FM) Mason City, Iowa, manager, Cannell Distribution Co., Los KUNI(FM) -KHKE(FM) Cedar Falls, Iowa, Mark Rodman, from WLNE(TV) New Angeles, joins Hearst Entertainment as producer and announcer. Bedford, Mass., joins TeleRep, New Distribution, there as Western division York, as account executive, lions team. sales manager. Bill Gray, director of operations, Tele- Mary Horgan, from Katz American Alan Mehl, formerly from 20th Century film, Vancouver, joins Atlantis Films Television, New York, joins TeleRep, Fox Television, joins Republic Pictures Ltd., there as VP, Western operations. there as account executive, leopards Productions, Los Angeles, as director of team. Appointments at Bravo: Karen Jar - long -form development. mon, regional director, Eastern region, Charles G. Levy, executive VP, direc- Mike McCarthy, producer, live events named VP, Eastern region, Farmington, tor of new business development, Venet programing, Madison Square Garden Conn.; Katherine Ledwith, regional Advertising, joins Vitt Media Interna- Network, New York, named coordinat- sales manager, named regional director, tional, New York, as executive VP, di- ing producer. Eastern region, Farmington, Conn.; rector of client services. Bob Majors, assistant program director, Sheryl Schroeder, regional sales man- Doreen Cappelli Sofia, network man- music director and air personality, ager, named regional director, Central region, Des Plaines, Ill.; Dawn Frisby, ager, Katz Radio Group, joins HNWH, KATM -TV Pueblo, Colo. (Colorado affiliate marketing manager, named re- San Francisco, as regional manager, Springs), joins WHKO(FM) Dayton, Ohio, gional marketing re- succeeding Bev Shelby, resigned. as air personality. manager, Central gion, Chicago; Charlotte Sonnenblick, Michael J. Brunette, general sales Paul Guagliardo, regional promotion manager, program acquisitions, named manager, WWMT(TV) Kalamazoo, Mich. and public service manager, St. Peters- assistant director, acquisitions, Wood- WSET-TV Lynch- (Grand Rapids), joins burg Times, joins Consumer News & bury, N.Y., and Debbie Kiriluk, mar- in capacity. burg, Va., same Business Channel, Fort Lee, N.J., as keting coordinator, named supervisor, Mark O. Kopelman, formerly from affiliate marketing manager. affiliate marketing, Woodbury, N.Y.

132 Fates Fortunes Broadcasting Clec 10 1990 Charles Hill, chief of AP's Minneapolis NEWS AND PUBLIC AFFAIRS bureau, succeeds Ackerman. ALLIED FIELDS Linda Breshears, morning anchor and reporter, KEYT -TV Santa Barbara, Calif., Victor Franzusoff, senior writer, Rus- WMAR as- Greg Gumbel, sportscaster, CBS Ra- joins -TV Baltimore, as general sian language division, Voice of Ameri- dio, New York, named host, Sportstime. signment reporter. ca, Washington, retired. Henry S. Florsheim, assistant news di- Bill Harris, acting news director, Barry P. Cook, VP, research, USA rector, WABC -TV New York, named WTVG(TV) Toldeo, Ohio, named assis- Network, joins Nielsen Media Research, news director. tant news director. Larry Whatley, New York, as senior VP, chief research public affairs director, WTVG, named Appointments at WLVI -TV Boston: Debo- officer. noon ai I rah Fountain, from WGGB -TV Spring- Mary Ellen Woolley, director, educa- field, Mass., named assignment manag- Ken Selvaggi, producer, KDKA -TV Pitts- tion services, American Advertiser Fed- er; Eleanor Conlon, assignment editor, burgh, joins WOWK -TV Huntington, W. eration, Washington, named VP, educa- named nightside assignment editor; Au- Va. (Charleston), as news director. tion services. brey Hazner, from wt.NE(TV) New Bed- Dan Parker, meteorologist, wPBF(TV) Lawyers from Bishop, Cook, Purcell & ford, Conn., named weekend assign- Tequesta, Fla. (West Palm Beach), joins Reynolds join Sutherland, Asbill & ment and editor, Linda Olson, freelance WSBT -TV South Bend, Ind., in same ca- Brennan communications law firm, assignment desk editor, named assign- pacity. Washington: Randolph May, partner; ment editor. Cheryl Schubert, anchor, reporter and Timothy Cooney, counsel, and Rich- ard Whitt, associate. Appointments at Cable News Network, producer, WRGB(TV) Schenectady, N.Y. Washington; David Vesey, former re- (Albany), joins WMTG(TV) Madison, Russell Six, account executive, KIEM -TV porter, UPI, named Washington produc- Wis., as weekend anchor and reporter. Eureka, Calif., joins Arbitron Co., Los er, Moneyline; Duncan Campbell, as- Angeles, as client service representative, sociate producer, Crossfire, named television station services. Christine producer, Larry King Live, and Susan TECHNOLOGY Balcius, client service representative, Jacobson, associate producer, Financial advertiser agency radio division, Arbi- News Network, named field producer, tron Co., New York, named account business unit. executive. Thomas Powers, director, technical ser- Thom Watson, editorial associate, cor- Appointments at WJXT(TV) Jacksonville, vices, WKYC -TV Cleveland, joins WMAQ- porate information office, PBS, joins Fla.: Tracy TV Chicago, as director, broadcast oper- Gaffney, assistant director, Televi- community affairs, named community ations and engineering. Association of America's Public sion Stations, Washington, as station in- services manager; Sharon Siegel, pro- Scott Roth, operations manager, All formation coordinator. ducer, wTVT(TV) Tampa, Fla., named ex- American Television, New York, named ecutive producer; Skip Valet, assignment director of technical operations. Mariann Babnis, consultant, National manager, named managing editor; Lynda Cable Television Association, Washing- Kraxberger, writer and producer, KCNC- Rob McLaughlin, from Integrity Life, ton, named director of membership ser- TV Denver, named 6 p.m. producer; Vir- joins General Instrument, Chicago, as vices. ginia -MacDonald, producer, account representative. Jewell Charles Sergis, reporter, KFWB(AM) Los WJKS(TV) Jacksonville, Fla., named to Robert Friedrich, controller, Micro- Angeles, named Broadcast Journalist of same capacity; Debra Morgam reporter, wave Radio Corp., Lowell, Mass., the Year for Southern California by Los WNWO -TV Toledo, Ohio, named reporter; named VP, finance. Angeles Chapter of The Society of Pro- Pamela Rittenhouse, former anchor, fessional Journalists. WTLV(TV) Jacksonville, Fla., named con- tributing reporter; Grant Ewing, from Ellen Schned, staff attorney, enforce- KVOA -TV Tucson, Ariz., named weekend PROMOTION AND PR ment division, Mass Media Bureau, FCC, weather anchor and reporter; Mark Washington, appointed attorney advisor, Haarmann, sports anchor, KTSM -TV El office of legislative affairs, FCC. Paso, named weekend sports anchor and Lisa D. Klausner, manager, broadcast reporter; Linnea Carlsen, reporter, publicity, ABC Television Network, named morning anchor; Toni Yates, re- New York, named director, daytime DEATHS porter, named weekend anchor and report- program publicity, public relations. er; Manuel Aragon, photographer, WCrV(TV) Thomasville, Ga. (Tallahassee, Neil cre- Fla.), Glen Vandermolen, photogra- Tepper, ative director, Belva Lee Brown pher, WIS -TV Columbia, S.C., Eugene communications, Brissett, 49, se- Lindsay, production assistant, Hal Mc- Coca -Cola USA, nior VP, regula- Clure, photographer, KOB -TV Albuquer- joins MCA TV, tory affairs, legal que, N.M., named photographers and edi- Universal City, department, Na- tors; Kerry Donovan, editor, Kos -TV Calif., as director, tional Association named editor, and Kevin Talley, photog- creative services. of Broadcasters, rapher, wCSC -Tv Charleston, S.C., named died of breast can- sports photographer, editor and producer. Beverly De- cer in Washington Caires, manager Dec. 2. Brissett Henry Ackerman, chief of bureau, As- of customer ser- was 14-year veter- sociated Press, Detroit, named to same Tepper vice, PrimeTime an of NAB, join - capacity, Georgia and Alabama, Atlan- 24, New York, Brissett ing in 1976 as leg- ta, succeeding Charles Bell, retired. named director of customer service. islative representative and later was

Oroedeastis0 Dec 10 1990 Fetes i Foetuses 133 WASHINGTON BROADCAST PIONEERS HONORED

Beaty Cohen Doyle Poole Snyder Zeidenberg

The Washington Area Chapter of Broadcast Pioneers held its political conventions from 1952 to 1960; a station award to

I I th annual Broadcast Pioneer Awards Nov. 30, an event WFLS -AM -FM Fredericksburg, Va., represented by J. William presided over by Pioneer chairman Vincent J. Curtis Jr., man- Poole, general manager; an award to the Post -Newsweek Sta- aging partner of Fletcher, Heald & Hildreth. Award recipients: tions program production arm, represented by Jim Snyder, vice Christie Basham, senior producer of NBC-TV's Meet the president, and a posthumous award to Leonard Zeidenberg, Press; Layne R. Beaty, retired chief of the Department of chief correspondent for BROADCASTING magazine. The master Agriculture's TV -radio service; Jules Cohen, consulting engi- of ceremonies was Bill Mayhugh, veteran air personality for neer; Robert C. Doyle, one -time producer -director of NBC - \MAL(AM) Washington, who commented that "I loved it when TV's Huntley -Brinkley Report and TV network pool chief for broadcasters owned radio stations."

named director, congressional liasion. made to Belva Brissett Family Trust and she later married Arthur E. King, Said NAB President Eddie Fritts: Fund, do Richard Zaragoza, Trustee, who was managing editor from 1945 to " Belva is a true American success story. Fisher Wayland Cooper & Leader, 1255 1971. In addition to her husband, King She started at an entry level position and 23rd Street, N.W., Suite 800, Washing- is survived by a brother, Bynum W. worked her way up to senior VP and is ton, D.C. 20037. Anderson. now one of the most effective lobbyists Mary Tricoli, 60, senior media buyer, at the FCC" ( "Fifth Estater," Oct. 2, Julia Anderson King, 74, freelance Ogilvy & Mather, New York, died 1989). She is survived by two daugh- photographer, died Dec. 3 of brain tu- of Monica her mother; mor in Annapolis, Md. After moving to cancer Nov. 21 at hospital there. Begin- ters, and Melanie; ning her three sisters, and four brothers. Trust is Washington from Harrisburg, Pa., in advertising career in 1968, she joined Ogilvy & Mather in 1976 and was being set up in her name for her daugh- 1946, her photographs appeared fre- reponsible for spot TV buying for New ters' education; contributions can be quently in BROADCASTING magazine, York market. She is survived by three daughters, Linda, Patricia and Mary, and mother, Olga. INDEX TO ADVERTISERS Robert Cummings, 82, TV actor, died of kidney failure and pneumonia Dec. 2 John Barger Broadcast Brokerage 98 Luca Bentivoglio Produc- at Motion Picture and Television Hospi- tal, Woodland Hills, Calif. Cummings tions 73 BIA Publications, Inc. 100 Business Radio Network 97 starred in 1950's comedy The Bob Cum- Classified Ads 124 -130 Columbia Pictures Television 31, 32- mings Show, as well as My Living Doll 33, 34 -35, 36 -37, 38 -39, 40 -41 DIC Enterprises 75 DLT amd My Hero. Survivors include his wife, Janie; four daughters, Melinda, Entertainment Ltd. 58 -59, 60 -61 Federal Publications, Inc. 14 Patricia, Laurel and Michelle; three Galavision 69 Greyhound Financial Corporation 81 Group W sons, Robert, Bob Jr., and Anthony, and nine grandchildren. Productions 20 -21, 27 Harris Allied Broadcast Equiptment 111 Hearst Entertainment 46 H.B. La Rue 93 MCA TV 23, 24 -25 Mathilde Ferro, 84, TV writer, died Nov. 26 at Thousand Oaks (Calif.) The Media Institute 79 Media Venture Partners 92 Multimedia Health Center of pneumonia and conges- Entertainment 28 -29, 55, 57 Odetics Broadcast 113 Ogilvy & tive heart failure after stroke. Among shows Ferro wrote for were The Guiding Mather 63 Paramount 44-45 Per Annum, Inc. 85 Professional Light, Leave It to Beaver, Dr. Kildare Cards 123 Questcom 84 Radio Computing Services 99 and . She and husband, Services Directory 122 Sony Broadcast Products 4 -5 Spanish Theodore, also created radio serial Lor- enzo Jones. She is survived by her sis- Broadcast Systems, Inc. 70 -71 Howard E. Stark 91 Joe ter, Joan, and niece, Jessica. Sullivan & Assocs., Inc. 131 Television Program Enterprises David White, 74, TV actor, died Nov. Front Cover United Broadcasting Company 66 Univision 114 27 of heart attack at hospital in Los Angeles. Known for his role as Larry Viacom International Inc. 19 Warner Bros. Domestic Television Tate on ABC's , White also Distribution ?Cover 2 -3, 9, 11, 13, 15 16 -17 World Wrestling appeared on Cagney & Lacey, Reming- Federation Cover 4 Zodiac 43 ton Steele, Quincy and The Mary Tyler Moore Show.

134 Fates & Felons Broadcasting Dec I019í0 FIFTH )STATLJ1

FOX AND LORBER: DOING IT THEIR WAY

When David Fox and Richard front of the blade." Lorber set up their company, Lorber decided he needed some Fox Lorber Associates, almost hands -on media experience. He joined l0 years ago, it was along the lines of the National Video Clearinghouse, a companies many times its size, with home video company, in 1979, when multiple divisions for various product VCR penetration was about 3% of lines targeting different markets. "The U.S. homes (it is now 69.8%). Mean- only thing lacking was the capital and while, Fox left HRP for Taffner. In the product," recalls Lorber. 1981 they formed Fox Lorber. "We In the past decade, the partners, with really enhance each other's learning a staff now totalling 28, have built a $10 curves," said Lorber. "David learned million company with interests in do- about home video from me and I mestic syndication, international broad- learned about TV and syndication from cast programing and domestic and for- him." eign home video, cable and theatrical In 1986, the company merged with film programing. Lorber is the home Prism Entertainment, then one of the video and foreign broadcast specialist, largest home video companies. The while Fox concentrates on cable and do- play by our own rules and build a mod- move was made to secure funding for mestic syndication. erately profitable business [estimated Fox Lorber's future growth. The two, who share a New York of- $500,000 pre -tax profits for fiscal In 1989, Prism agreed to a buyout by fice, take pride in what they have ac- 1991] that is stable with strong growth GaGa Communications, a Tokyo -based complished pursuing and developing potential." film and video distributor that Lorber niche segments in various media. For Before entering the media business, knew from his international activities. example, the company's lead package of Lorber was a New York -based art critic For $2.68 million, GaGa acquired programing at NATPE in January is a and assistant professor 58.5% of the company. series of off-Showtime comedy specials. of art history at New Richard Jan Lorber Fox and Lorber retain The company is also developing a series York University. (As a (Above, left) President, Fox 31.5% and Prism re- for cable, Unseen Oscars, a 13 -hour his- graduate student, he co- Lorber Associates; b. Dec. 9, tains 10%. tory of Oscar winners and nominees in authored a national best 1946, New York; BA, The GaGa connec- such lower profile categories as docu- seller, The Gap, about comparative literature (1967), tion has enabled the mentaries and film shorts. the generation gap in MA, Art History (1970), EED, company to expand into The partners refer to such programs as the 1960's, for which education (1977), Columbia financing and distribu- their "bread and butter" projects, en- he appeared on the cov- University; art critic, Art tion of original theatri- abling them to pursue more futuristic er of Life). Forum, 1974 -77, assistant cal films. It also has its endeavors, like trying to dominate the As an art critic in the professor, New York University, eye on the first -run strip home video sell- through market in for- late 70's, Lorber had a 1977 -79; director of marketing, business. It almost got eign language, art and classic films. particular interest in vid- National Video Clearinghouse, into game shows this They also see a time when book stores eo art. It was at this 1979 -81; m. Dovie Wingard, Feb. year with Get the Pic- will become, as Fox puts it, "informa- point that he met Fox, 25, 1984. ture, but the project fell tion stores," with Fox Lorber suppying who had been a sales- through in a tangle of David Fox the information. man at Telerep before Martin lawsuits. "We are not Fox Loiter may be small -certainly joining Harrington Chief executive officer, Fox looking at first -run as a they don't have the clout of a King Righter & Parsons in Lorber Associates; b. Aug. 31, necessary link in our fu- World or Paramount-but, "We are 1975. Before that, while 1948, New York; BA, ture growth," said Fox. process -oriented here, not goal- orient- pursuing an MBA at International relations, Brown "But when the right University, 1970; MBA, ed," says Fox, who before teaming with Harvard, Fox had started deal comes along, we Harvard, 1974; account Lorber sold Three's Company and Ben- and run an art gallery in are there." executive, Telerep, 1974-75; ny Hill in syndication for D.L. Taffner. Cambridge, Mass. Meanwhile, the com- account executive, HRP, 1975 -79; are not to a The first pany will "We trying build company attempt Fox sales manager, D.L. Taffner, continue to sales we and Lorber with a certain level of so can made at 1979 -81; m. Annette Benda, June explore new avenues, sell out and do something else." forming a company acquiring and develop- -in 20, 1982; children - Andrew, 6; Adds partner Lorber: "We love the 1978 -was stillborn David, 3; Andrew, 6 months. ing properties for distri- convergence of art and commerce and when it became evident bution in as many me- we both come from both areas. We the videodisc business did not hold wide dia as possible. "That strategy has haven't got a big hit in any area yet; consumer appeal. "There's a saying that allowed us to survive and prosper with- but, more importantly, we have been when you're going to be on the cutting out a significant capital base," said able to survive as independents. To a edge of technology, you better stay be- Lorber, and has kept the company on the certain extent we have been able to hind the blade," said Fox. "We were in edge, behind the blade.

IrsodatiNM Mt 10 H!0 Fifth Estr.dr 135 I\ BRIEF

Metered market reports from Arbitron with European and Japanese govern- NAli announced last week that Japan and Nielsen put Warner Bros. Domestic ments, which are planning similar re- Broadcasting Corp. (NHK) has reserved Television's Tiny Toon Adventures as top - serves on bands 1 -3 ghz. Current pro- 6,000 square feet for its display at NAB's rated cartoon strip in hotly contested posal by Representative John Dingell HDTV World '91 Conference and Exhibition. children's programing sector during No- (D- Mich.), chairman of House Com- "Nl1( 1991 Technology Open House" vember sweeps. Top five in ARB house- merce Committee, to transfer 200 mhz will be centerpiece of HDTV World hold measure (Oct. 31 -Nov. 27): Tiny of government-controlled spectrum be- which will be held April 15 -18 at Las Toon (5.3 rating/ 13 share); Group W low 5 ghz to FCC for commercial reallo- Vegas Hilton, concurrent with annual Productions' Teenage Mutant Ninja Tur- cation, "complements and reinforces the NAB convention. NHK's open houses tles (4.6/11) and Buena Vista's Talespin actions which the FCC plans to take," are held on regular basis in Tokyo to (4.6/11); DuckTales (3.9/12), and Chip Sikes said. However, with or without display some of Japan's most advanced 'n Dale's Rescue Rangers (3.5/9). NSI Congressional help, FCC independently new radio and TV technologies. HDTV (Nov. 1 -28) had Tiny Toon, Ninja Tur- plans to investigate bands now under its World display will mark first time open tles and Tale Spin in three -way first - control for placement in reserve, FCC house will be held outside Japan. Along place tie at 4.8/12, while BVT's Chip 'n Chief Engineer Thomas P. Stanley said with HDTV technologies, items expect- Dale and DuckTales followed at 3.8/10 following Sikes' speech. ed to be on display include three- dimen- and 3.7/11, respectively. sional stereoscopic TV set and 33 -inch According to certain key House and flat -panel video screen. Television has Paramount Domestic Senate staffers, telephone industry may confirmed The Maury Povidi Show, First executive planning com- that not have much luck in convincing 102nd meeting of show set for fall 1991 NAB /Montreux International Ra- new hour talk Congress to let them become video ser- mittee of has cleared 70% of U.S. and 23 and Exhibition is slated for premiere, vices provider. Láwmakers may want to dio Symposium top 25 markets, ith of v just over one focus more attention on "back home this week (1)cc. 10-11) in Montreux. month remaining until NATPE conven- issues" rather than inter -industry Switzerland. U.S. delegation includes tion in New Orleans. Latest major mar- "squabbles" said David Leach, aide to NAB Joint Board Chairman Lowry ket clearances include WBZ -TV Boston House Commerce Committee Chairman Mays of Clear Channel Broadcasting WSB -TV W and Atlanta. John Dingell (D- Mich.). And Kevin and Dick Harris, chairman, Group Curtin, chief counsel and staff director Radio. David Hicks, NAB's radio chair- man is ex officio member. NAB Presi- FCC Chairman Alfred Sikes, speaking last for Senate Commerce Committee told week to PractiLinul Law Instititute, group he did not think Senate would go dent Eddie Fritts and John Abel, execu- tive VP for operations, also will attend Washington, said FCC will look for bands beyond video -dial tone approach to is- to be placed in "a new spectrum reserve sue. However, Terry Haines, Republi- meeting. Inaugural symposium is June for emerging technologies." Sikes said can counsel for House Telecommunica- 10-13, 1992, in Montreux. that current available spectrum will not tions Subcommittee, said has telco entry House Republicans Wednesday named two support new communications break- attracted "a lot of interest" among his new members to fill vacancies on Energy throughs and that U.S. must follow suit members. and Commerce Committee when 102nd Congress convene; in January. Com- merce has oversight of telecommunica- YOU HAD TO BE THERE tions issues. Representatives Dennis Hastert (Ill.) and Clyde C. Holloway mien, sought to leave 'em FCC Chairman Alfred Sikes, ordinarily sober of (La.) will take two of three committee laughing last week with a nighttime appearance in Washington before a slots left vacant by departure of Howard dinner of the Federal Communications Bar Association. But he was immedi- Nielsen (Utah), Bob Whittaker (Kan.) ately upstaged by the introduction of FCBA President Sally Katzen, who got and Tom Tauke (Iowa). Tauke gave up biological the evening's biggest laugh by malaproping that "pertinent facts" his House seat in ill -fated shot at Senate. the chairman were listed on the (she said she meant "biographical ") about Republicans lost one of 17 seats on com- program. mittee because of new ratio as result of to the cable industry for Sikes awarded several "neo- neoism" prizes: their overall reduction of seats in House "enhanced basic," to the TV networks for saying there was something new in following November election. Reorgani- their fall schedules, to Commissioner Ervin Duggan for his "new collegial- zation of Commerce's Telecommunica- The ity" and to broadcasters for coming up with "must carry-must pay." tions Subcommittee is not likely to occur chairman cited National Association of Broadcasters President Eddie Fritts for until next February. his speech criticizing NTIA Director Janice Obuchowski and for giving an interview to the Washington Post that portrayed him as a conspicuous spender. Graff- Pay- Per -View has bought Reiss Me- Sikes also participated in a routine with the Capitol Steps, a local comedy dia's Guest Cinema and is selling its PPV group, in which he sang "immense expense is mainly in defense" to the tune service Drive -In Cinema. Primary reason of "The Rain in Spain Falls Mainly in the Plain." for purchase of Guest Cinema, which is in 100,000 hotel rooms, is its transpon-

136 In Brief hondaatkp Dec 101990 der space on Satcom IV, according to President Mark Graff. When Graff PPV OLYMPICS LINEUP bought General Instruments' Cable Vid- eo Store ( "In Brief," Sept. 24), it didn't get CVS's transponder space on G1. Graff will move CVS and its adult PPV service Spice to Satcom IV, and will sell Drive -In Cinema and its transponder space on G2. Graff said purchases of CVS and Guest Cinema means company cannot give attention it needs to Drive - In. There are three interested buyers in service, none of whom are operators of current PPV services, Graff said.

Appellate Division of New York Supreme Court last Thurxla (Dee. t» dismissed NBC and Group W motion for summary judgment on complaint filed by Petry Tele- vision against Premiere Announcement Network (PAN). Petry claimed that PAN, unwired station consortium orga- nized by Group W -and in which NBC has 35% profit participation -illegally induced Petry client Post Newsweek to violate rep contract by joining PAN. Ap- peals court decision said that even though Post -Newsweek had told Wes- tinghouse that membership in PAN would not violate Petry contract, "the limited facts available demonstrate that NBC and Cablevision's Pay- Per-View Olympics, now dubbed the "Olym- Westinghouse was well aware that plain- pics Triplecast," have announced both on -air talent and cable affiliation tiff [Petry] had an exclusive arrangement agreements. Ten of the top 100 MSO's, serving 14.3 million basic subscribers with Post- Newsweek," and thus Wes- and 41% of the addressable universe, have signed letters of intent to carry the tinghouse cannot not rely on Post -News- games, including Adelphia, Columbia International, Media General of Fairfax week's assertion as a defense. County, Multivision and Prime Cable. HBO and the Olympic organizers also U.S. Court of Appeals has denied FCC peti- revealed they will do co- promotions, possibly including offering discounts of tion for full court hearing of court's deci- one another. The Olympics will also have access to the 40 million homes to sion to remand GTE Cerritos case back to which HBO sends direct mail marketing pieces. commission. Court also amended its Don Criqui, a veteran NBC Sports broadcaster, will host the Olympics Sept. 18 opinion, saying FCC has failed Triplecast. Other on -air commentators include Bruce Jenner, Tracy Austin and to explain why advantages of good - runner Frank Shorter. Pictured above, top (1 -r): Austin, Criqui, Tracy Ruiz, cause waiver required Apollo Cablevi- track and field, and Kathy Johnson, gymnast. Bottom, l -r: Jenner; Jeff sion's participation as general contrac- Blatnick, wrestler, and Shorter. tor. Case is now remanded to commission for further proceedings. CANADIAN CUTBACKS Amicus briefs were filed last week in sup- Massive staff and budget cuts have hit the Canadian Broadcasting Corp. port of Video 44, licensee of WSNS -TV Chicago's petition for reconsideration The public broadcaster, struggling under a combination of federal funding filed Nov. 30. FCC denied license re- cuts and declining TV ad revenues will lay off approximately 1,100 of its newal after comparative hearing chal- 10,000 permanent employees beginning in April and slash $108 million from lenger Monroe Communications Corp. its $1 billion fiscal year 1991 budget, CBC President Gerard Veilleux said at a won two decisions in U.S. Court of Ap- briefing last Wednesday. peals. Monroe was awarded CP Three local TV stations will be closed, eight others downsized to news (BROADCASTING Sept. 24). Briefs were bureaus, hundreds of hours annually of local and regional TV programs filed by Telemundo Group Inc., City of canceled, and responsibility for the international shortwave Service Radio Chicago and Chicago Educational Tele- Canada International handed over to government. The move follows 1990 cuts vision Association. Along with briefs, already totalling 500 jobs and $35 million, and, according to the company, it letters of support were sent to FCC expects another $50 million shortfall in fiscal year 1992. Chairman Al Sikes from Alejandro Car- CBC blamed the shortfall on $32 million in budget cuts from federal rillo Castro, consul general of Mexico to sources, $30 million in declining TV ad revenue "due to poor market Chicago; Representative Peter J. Vis- conditions," and several other factors. Veilleux said following the decision closky (D- Ind.); United Steelworkers of "The CBC of the future will be smaller than the CBC of the past. I hope it will America, local 1011, and from Archdio- also be the best possible CBC under the circumstances." cese of Chicago. hedasfiry Ilse 10 100 I. hisf 137 DITORIALS

Committed to the First Amendment and the Fifth Estate

RIPE FOR REPEAL LET THE GAMES BEGIN

The Keystone Cops comedy that is the FCC's ethics rule We don't know the details of the agreement -part of played out another episode in Washington last week, the deal was that the details would not be made occasioned primarily by $750 tickets to the Kennedy public-but we were glad to see that the Treasury Center honors. That used to be an event hosted by CBS, but Department has agreed to lift the ban on ABC's coverage of was put off limits to commissioners after Chairman Mark the 1991 Pan American games (see story, "Top of the Fowler clamped down on entertainment between his agency Week "). The dotted line had yet to be signed by press time, and the Washington lobbying corps. The Al Sikes FCC, how - but it was expected to have been so by the end of this week. ever, ruled it would be OK to accept the favor if it was Treasury had refused to license the broadcasts because it proffered by the National Association of Broadcasters instead believed that the several million dollars ABC was paying to of CBS. It's all explained elsewhere in this issue, so we'll try the Pan American Sports Organization was a violation of the not to repeat all the permutations here. Trading with the Enemy Act. Treasury had been wrong, The point is that the ethics rules have been from the begin- however, because a 1988 congressional amendment to the ning and remain a joke. They complicate normal discourse, act -the so- called Berman Amendment -had exempted the hamper the learning process for commissioners and staff and import or export of "publications, films or other informational do nothing to prevent real evil from transpiring. Much like the materials," under which the broadcasts clearly fell. (The Trea- sunshine regulations, which are meant to insure government in sury Department had come up with its own counter exemption the open, they so complicate life as to slow down the conduct to that exemption, however, arguing that the amendment did of FCC business and handicap the kind of internal discussion nix cover "the importation of intangible items such as tele- that results in the very best laws and regulations. communications transmissions," an arbitrary and discrimina- If we can trust the FCC with our telecommunications future tory distinction but the kind of illogic the Fifth Estate has come we ought to be able to trust its members at lunch. to expect -and dread -from some government quarters.) ABC filed suit asking that the ban be lifted, only to have a federal court uphold Treasury in June of this year saying it had NO LARGER THAN to give "controlling weight" to "an agency's interpretation of its own regulations" (even, apparently, a ludicrous interpreta- MAN'S HAND tion). ABC refused to take no for an answer, appealing that A decision, which appeal was pulled from the court calendar in late October (ABC had already filed briefs in the appeal) when Rich Frank and Disney have struck added terror into the the two sides decided to work out the deal announced last heart of broadcasters, not to mention official Washing- week. ton. They have petitioned the. FCC to do away with part We hope the ban's lifting represents the government's tacit of the prime time access rule, the companion piece to financial concession of the obvious: that broadcast transmissions, as interest that keeps 7:30 -.8 p.m. out of the clutches of the "intangible" as they may be, do indeed carry the weight of networks -and of network affiliates in the top 50 markets. An "informational material." We wouldn't bet on it, though. even more stringent petition for PTAR repeal from First Media was already on a back burner at the FCC. If anything remains sacrosanct in this day and age, it is that no one in his right mind will suggest laying a glove -on PTAR. It is that most peculiar of regulations: one that apparently benefits everyone. Creation of PTAR cut back network inven- tories and made ABC a competitive third network. It almost singlehandedly created a viable syndication industry and put NATPE on the map. And it improved the position of top 50 independents remarkably. The only real damage done by PTAR was to the First Amendment and the free enterprise system, considering that the government became the program director over what broad- casters could or could not do in 12.5% of their prime time. The same FCC that has taken six or seven years to approach a change in fin -syn could ordinarily be expected to take a coon's age in acting on the Disney and First Media petitions. On the other hand, at least one commissioner (Jim Quello) Drawn for BROADCASTING by Jack Schmidt appears willing to think about it. If this issue ever breaks into the open, they'll be holding their en banc hearings in RFK "...So then I said: "Shares? ratings? Who cares, this show has stadium. cultural values."

138 Maids Broadcasting Dec 10 1990 Gavel to gavel to gavel.

Five Special Report issues bring you full Convention coverage only the way Broadcasting can do it! Plus: The agenda. The exhibitors. And bonus circulation at the convention sites.

December 24, 1990 - Pre -INTV

December 31 - INTV January 7, 1991 - Post -INTV and Pre -NATPE January 14 - NATPE January 21 - Post -NATPE

Deadline for materials: 10 days prior to publication date. 11^}.T7J:

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