The Dynamic Medium an In-Depth Look at Journalism Forged Under Fire

Home , Hometown Sports Indiana, Joseph Benti, KNTV, KXTV, Miss Sadie Thompson, NewsWatch (branding)

SEPTEMB. 22, 1969; FIFTY CENTS

The dynamic medium An in-depth look at journalism forged under fire

THESE RE SOME OF THE 343 TOP QUALITYCOLUMBIA FEATURES THAT HAVE NEVER BEEN SHOWN ON NETWORK Fr, HerKeye, to ternityOfLife, TheTheEddyLast Duchin St oTELEVISIONry. Thome Full , Man, Angry Operation Mad Ball, Middle Of The Night, Bell, Book and Candle, All On The The Kings Men, f' Waterfront, The Caine Mutiny, Born Yesterday, The Last Hurrah, They Cordura, All The Came To Young Men, Fire Down Below, Member Of The Wedding, The Man Laramie, Jeanne Eagels, From Miss Sadie Thompson, Phffft!, The Harder They Fall, The Long 1Grey Line, The Four I. " Poster; The Juggler, The Wild One, It Should Happen To You, My Sister Eileen, The Strange One, Abandon Ship, The , 1pened Solid Gold Cadillac; Salome, It Hap- One Night, Lost Horizon, Mr. Smith Goes To Washington. .'

THESE ARE SOME OF THE STATIONS WHO WILL SOON BE SNOWING THEM IN T WOR-TV New EIR MARKETS York, WABC-TV New York, KTTV Los Angeles, les, WPHL-TV Philadelphia, KABC-TV Los Awe - WFIL-TV Philadelphia, WHDH-TV Boston, WNACi Indiana University Boston, CKLW-TV Detroit, KGO-TV San V Francisco, Francisco, KEMO-TV San Francisco, KTVU an WTTG Washington, D.C., WKBF-TV S E P 2 91969 WPGH-TV Pittsburgh, Cleveland, WUAB-TV Cleveland, WTAE-TV Pittsburgh, KDTV Dallas, WFAA-TV Dallas, Hartford, WNHC-TV New Haven, WHWT Library Atlanta, KDNL-TV St. Louis, WXIX-TV Cincinnati, WATL WLBW-TV Miami, KCRA-TV .*,,...031(wiuxoxx xicox WKBW-TV Sacramento, KVVV Houston, WGR-TV Buffalo, Buffalo, WISN-TV Milwaukee, WSWO-TV IWBNS-TV Columbia, Dayton, WTRF-TV Wheeling, WCTU-TV Charlotte, WKZO-TV Grand Rapids, Orleans, KCIT Kansas City. WVUE New

F()R ÁVá ARII ITV MI Vr1, ,n \ A A nvrT . -- KFRE-TV / Fresno WNHC-TV / New Haven -Hartford WFBG-TV / Altoona -Johnstown to the "... heartily commend you on your positIvr .. reflects a forward -looking, community - "I would like to call your attention approach to the problems of drug abuse." minded enterprise." film on the Detroit riots which your Abe Ribicoft, U.S. Senator. organization provided for our use without John Finlator, Associate Director, United any costs. It is one of our most valuable States Department of Justice, Bureau 'If it were not for your rational and positive training aids." of Narcotics and Dangerous Drugs. approach in the form of editorials and State Police Captain Clifford Yahner, "KFRE Stations are to be commended for newscasting, the citizens of this state Commander at Hollidaysburg Post. their efforts in developing community would certainly suffer a great deal from awareness of the dangers of drug use." lack of tangible human education." "The patient's morale has improved. He is Charles B. Wilkinson, Special Consultant Fred G. Adams, Special Assistant to the 100% surprised and 200% grateful to the President-The White House. ' President, University of Connecticut upon receiving the first tape with a message from his favorite mother. And and Chairman, Connecticut Commission WFIL-TV / Philadelphia Human Rights and Opportunities. a second tape from a special young on has forwardedhll lady had him sitting on top of the world." "Mr. Richardson Dilworth copy of the Worldland Workshop WLYH-TV / Lancaster -Lebanon Bill Garman, 620th Tactical Control describing your pioneer television 'Lancaster City -County Human Relations Squadron, VIETNAM. experiment in reading for three-year.old Committee would like to commend you children. In view of your service for and your organization for the objectivity WNBF-TV / Binghamton local twenty-five years to thousands of childre and restraint shown in handling wish to express my appreciation for the "I in the Philadelphia area via the news during the recent disturbances in cooperation which you gave effective WFIL SCHOOLHOUSE and OPERATION Lancaster ..." the United States District in publicizing ALPHABET produced in cooperation Jr., Lancaster City - to be filed by J. W. deGroot, Court's directive for claims with the public and parochial schools,tft. County Human Relations Committee. who had been overcharged people venture into educational television is drugs." for certain no surprise to us." "Your editorial support ... was very much Louis J. Lefkowitz, Attorney General, of appreciated. It came at a most Mark R. Shedd, Superintendent State of New York. appropriate time, when understanding of Schools, Philadelphia. all the circumstances of the unfortunate is "The mass impact of television of as welt as and hostility "The people of New Jersey incident were at a low state paramount importance to hospitals if they Pennsylvania have benefited greatly from ran high." are to place their problems and services the well-balanced programming of WFIL Keith Spaulding, President, Franklin and before the public. This was done during and especially from your extensive, College. week, and I think very effectively." Marshall last in-depth coverage of current events." C. Stith, Administrator, Charles S. M. Richard J. Hughes, Governor, State of Memorial Hospital. Wilson New Jersey.

TRIANGLE STATIONS® Triangle Stations....of course! .

.{. + . -

BEST TELEVISION SPOT NEWS COVERAGE IN 13 SOUTHEASTERN STATES R.T. Ñ: D:A:. AWARD

Where are your news spots tonight? KTRK-TV HOUSTON, TEXAS CAPITAL CITIES BROADCASTING CORPORATION REPRESENTED BY BLAIR-TV.

Television Ape, September 22, 1969 3 " Ríp and read" won't get ít anymore.... SEPTEMBER 22, 1969 Television Age

25 LOCAL BOYS MAKE GOOD Sophisticated choke and treatment of subjects, multi personnel, and -skilled higher production values are among key trends in local news

28 LOCAL NEWS: EXPENSIVE BUT EXPANSIVE Hour-long station You -produced news reports multiply because they have to be are found profitable and practical INVOLVED! 30 1969-THE DARKEST For all of our YEAR 16 years WRBL- Incoming president TV has dominated of Radio Television News Directors Asso- television ciation tells news in this area of why he's pessimistic about outlook for broadcast Georgia journalism and Alabama. Even with twice -daily editorials we recognize the need for in-depth pro- 32 NETWORK NEWS: PAST IMPERFECT, gramming which encourages PRESENT TENSE, FUTURE citizen CONDITIONAL involvement in the af- The years that were and the fairs of the one that is, through the eyes of the cities and towns network news we serve. presidents Two regularly -scheduled series, "Viewpoint" and "Project 3," 34 ALL -NEWS RADIO SAYS IT NOW probe vital subjects of the day. Stations formatted to nothing but new find their specialisation The dedication of WRBL-TV to costly but rewarding when it's done right this concept has led to the creation of a separate Public Af- fairs Department. Working 36 THE HOMETOWN ANGLE with our full-time news staff, The Washington bureau chief for WGN Continental Broad- it gives fulfillment to lief.. our be- casting tells hazy to find it "YOU HAVE TO BE INVOLVED" 85 STATION AWARD WINNERS IN NEWS AND PUBLIC AFFAIRS

DEPARTMENTS

8 Publisher's Letter 40 Film/Tape Report Report to the readers Round -up of news

10 Letters to the Editor 51 Spot Report ;d The customers always write Digest of national activity 15 Tele -scope 53 One Seller's Opinion nines The other side of the coin GEORGE GINGELL JACK GIBNEY behind the scenes Director of Director 59 Public Affairs of News 17 Wall Street Report Business Barometer The Measuring the trends financial picture 91 In the Picture 21 Newsfront A man in the news WRBL The way it happened 93 Inside the FCC 39 Viewpoints Exclusive report front Ni3 A no -holds -barred column. Iashington

r e A CBS AFFILIATE Television Age is published every other Monday by the television Editorial Corp. Publication Office: 34 N. Crystal St., E. Stroudsburg, Pa. Address mail to editorial, adver- COLUMBUS, tising and GEORGIA circulation offices: 1270 Avenue of the Americas, Rockefeller Center, New York, N. Y. 10020. PL 7-8400. Controlled circulation postage paid at New York, N. Y.

4 Television Age, September 22, 1969 A woman's got a right to the news. The minute the kids get off to school.

have full - Vhen you your hands try And that's what people get on like Vietnam, crime, the weather, and a Ito feed the kids and get them off to WINS, in New York, KFWB in Los the traffic...people pay attention. Even clol, you certainly don't have time to Angeles. And KYW in Philadelphia. when the news stops and the commer- p,l up with what's happening in the Not the same news over and over. cial goes on. ad. But new news. Constantly up -dated. And since the news keeps happen- dot until they're on their way, can And not just a handful of headlines. We ing, they keep listening. r,isit down and listen to what's hap - give you commentary. Analysis. Edi- The way we see it, there's no reason id to the world since you woke up. torials. So you can make some sense of why you shouldn't have news the min- what you can expect for the rest of this crazy world. ute you want it. ntlay. But the way we broadcast is only History doesn't wait for you. t Group W we believe everyone has part of what makes us different. You shouldn't ha!e to wait for it. ;ht to the news. Whenever they It's also the way our audience listens. 'at it. When you're talking about things News the minute you want it. 7. o - -=,. ° é

3 . i 1 , , s l- 1!

1 tEf

iSs . any¡ i[I

1-' °

o 1r

P. r t r , .+ z ,.,.a,!'1ti

NEW YORK PHILADELPHIA LOS ANGELES WINS KYW KFWB ALL NEWS. ALLTHE TIME. GROUP

WESTINGHOUSE BROADCASTING COMPANY Television 50,000 watts on 670 kc. Age VOL. XVII (25,000 watts night) No. 4 Editor and Publisher S. J. BR I T b°S H, 'C O L U M B I iC Paul Editorial Editorial Director: Alfred J. Jaffe Managing Editor: Bill McGuire Financial Editor: A. N. Burke Associate Editor: I)an Bustin Washington Editor: Jay Lewis International Editor: James R. Fitzpatrick Edi orial Assistant: Penelope Gaffney

Advertising Advertising Manager: Tom Howard Midwest Manager: Paul Blakemore Southern Sales Manager: Herbert Martin Market Development Manager: M. Blaise

Sales Service Director: Lee Sheridan

Production Director: Louis Stevens Business Office: Miriam Silverman

Branch Offices Midwest Paul Blakemore, Jr. 6044 N. Waterbury Road Des Moines. Iowa 50312 (515) 277.2660 South KBOI is the new giant of the west. Its 50,000 1-lerbett Martin Box watt signal emanating from the capital 3233A of the B;rmingham, la. 35205 state, Boise, spans a vast empire.... (205) 322-6528

By day, it reaches into every corner of Idaho Washington - the first communication medium to do so - Jay Lewis and sends its powerful signal into areas of 1176 National Press Bldg. Washington, D. C. 20001 Utah, Nevada and Washington. By night, it en- (202) EX 3-4808 compasses eight states. United Kingdom F. A. Smyth & Assoc. Through its regional news and weather reports, its entertainment, its cultural, 35 Dover Street informational and public service broadcasts, KBOI will provide a continued and London, W. 1, England expanded service to the rich, expanding west. Member of Business Publications Audit of Circulations. Inc. . . MD ti TELEVISION AGE is published every other Monday by the Television Editorial Corp. Editorial, advertising and circulation office: BOISE, IDAHO 1270 Avenue of the Americas, Rockefeller 50 kw Center, New York, N.Y. 10020. Phone: on 670 kc daytime (212) PLaza 7-8400. Single copy: 50 cents. 25 kw nighttime Yearly subscription in the U.S. and pos- CBS sessions: $9; Canada: $9; elsewhere: $15. © Television Editorial Corp. 1969. The entire contents of TELEVISION ACE are pro- Represented by: tected by copyright in the U.S. and in all countries signatory to the Bern Convention McGavren-Guild-PGW Radio Inc. and to the Pan-American Convention.

6 Television Age, September 22, 1969 r,~

PULSE___ newsbeat of the

I f'L a. . ..'...-,..;i:. Carolinas . So.' '

+iw 1.{y7,9R.b ...;-.

Pulse is WSOC-TV's 6 pm news ,`+r.YK.. program. An exciting innovation in local and regional tv reporting. Branches out into comment and public involvement. WSOC-TV has just become a winner of the coveted North Carolina School Bell Award. Anchorman is news director Doug Bell. Jimmy Kilgo supports with human interest features and weather. Bill Currie scores with the sports slot. Now, for the fifth consecutive time Currie has been named N.C.'s Sportscaster of the Year, becoming a 6 -time winner. Ask us or H -R about adjacencies and participations.

NBC / Represented by H -R Charlotte's wsoe:iv

COX BROADCASTING CORPORATION stations: WSB AMFM1V, Atlanta; WNID AM -FM -TV, Dayton; WSOC AMFM-iv, Charlotte; WIOD AM-fM, Miami; aea MMVU(1v), San FrandsooOakland; WIIC-TV, Pittsburgh,

Television. Age, September 22, 1%9 Letter from On the basis of what I learned the Publisher at the BPA Convention, sir I know I'm a full-fledged member of the management team and I The FCC renewal form deserve a raise. The vague language and the loopholes of the FCC renewal form have now come hack to haunt the entire broadcast industry. Over the six years that the renewal form was discussed t%ithin the FCC and between the Commission and the industry, there were several objections toiced at the time about the incursion into programming by the Commission. The booby trap in the renewal form is the question of ascertaining and programming community needs. This particular aspect of license renewal has swung the door wide open for minority groups to jump in with "petitions to deny" based on the contention that the station up for renewal had not ascertained and geared its programming to satisfy these community needs. Even the filing by a "party of interest" is open to question. No guidelines have been set up, as Evelyn Eppley, head of the FCC Renewal Branch, has pointed out in an interview with TELEVISION ACE (August 25). In our opinion, the industry has done a relatively good job in programming to and for the black community. There are exceptions, oI course, anti there is Promotion Manager. Everybody has one undoubtedly plenty of room for inn: rotemnent. but nobody knows just what to do with him. Trainee for sales? A collector of How one station pursued the problem. station garbage jobs? A reluctant over- One of the stations that pursued head expense? Thesis of this year's BPA this particular problem with a Convention in Philadelphia is that pro- constructive and intelligent approach is WFUM-TV in Indianapolis, motion is managing a profession. So Eldon Campbell, vice president and general Promotion Managers are going to manager, who has had be a long record treated like the professionals they are of local involvement with all segments of the Indianap- and be exposed to a brush -up course in olis community, commissioned a study to determine the the tools of their influence of trade. From type television on Negro aspirations setting to film producing to legal inter- and on civil unrest. It sought to pretations to the words of selling. Sta- answer Loth social and pragmatic questions, such as, what role can tion Managers may attend. Too. television play to mitigate racial tensions and, also, how television can best orient its programming toward the Negro audience without adversely affecting white viewership? BPA Convention, 1969 (Interestingly enough, in general the respondents by far Monday, November 10 favored the name Negro. The went 9:15-10:45 AM report on to say that even in the presence How To Listen Effectively of Negro interviewers, the term Negro is 11:00 preferred over black. The - 12 Noon word black is How To Advertise Effectively primarily the sign of the militants, and is avoided by 2:00 3:30 PM the - large segments of the Negro population that are less than How To Meet Legal Requirements mili- 3:45 - 4:45 PM tant.) How To Be More Creative Armed with this voluminous 5:00 - 6:00 PM study, the station will program in Ask The Experts primetime four half-hours dealing with these basic problems of the 7:00 - 9:00 PM Negro Evening Session - Optional community. The first program will Le devoted to tite overall (film production) How to produce results of the study. The second will lie an in-depth study promotion films with little time of housing and little money. problems. The third will be devoted to community services, tvitit Tuesday, November 11 emphasis on police relations. \nd the fourth program will be on 9:00 - 12 Noon employment. How to Relate to the Black Community The most significant aspect of this effort is that it is not a sometime 2:00 - 3:00 PM thing. As a responsible and dedicated broadcaster, Eldon (1) Sales Promotion (TVB/RAB) Campbell How to Promote Radio Sales sought out the needs of Lis community long before the question was (concurrent session) How to ever incorporated in the renewal Promote TV Sales questionnaire. (2) Ask The Experts "Indianapolis," he says, "has enjoyed a harmonious relationship 3:00 PM - Election of Officers 7:00 PM between the races, and we Relieve that our research and the programs Banquet - Top Entertainment Unit which result from it will provide guidelines for the continuance Wednesday, November 12 of this spit -it of cooperation and good will." 9:00- 1:30 PM But the How to be a Better Manager biggest deterrent to doing this kind of constructive work Advance Registration: is the harassment and obstacles that are placed in the pat ii of the BP?, member $55, non-member $70. broadcaster by, the Government and, to be more specific by the FCC. Registration at Seminar: BPA member $60, Cordially, non-member $75.

Broadcasters Promotion Association 248 East Liberty Street Lancaster, Pennsylvania 17602

8 Television Age, September 22, 1969 PUBLIC NOTICE The four CBS NEWSRADIO stations are attracting 40 percent larger audiences than a year ago.* Advertis ing volume is also up by a high percentage. New audiences. New advertisers. New community importance. That's public notice. And that's why .all four stations, WCBS New York, KNX Los Angeles, WBBM Chicago and KCBS San Francisco, will inaugurate all-night NEWSRADIO beginning on January 1, 1970. That will mean even more public notice.

Source: ARB T total week, 18+, AprMay 1968 AprMay 1969, subject to qualifications which CBS w lI supply on request. llevision Age, 'September 22, 1969 9 .1-

, er. .

Start with a unique thrust - loaded hinges on each of with a wide variety of indi- bearing between yoke and four barn doors that ban vidually acces- lamp engineered housing that lets you "creep," and let you ad- to fit maintain sories your exact tension once just them individually for needs and specifications. you've set it, even as you :r positive lighting control Unique. There's no other constantly rotate the light. and sharp edge cut-off. mini like it on the market to- But, then, we've got the an- áéó The versatile MINI -MAC day. You're the one we have swer to everybody else's ,,,t, 1000 is a high -intensity, to please ... Write for com- mini. Compact housing continuous -duty light plete detailed product infor- that gives you more clear- source designed for TV and mation on the MINI -MAC ance for greater rotation in motion picture studio use. 1000 (and 650). BARDWELL yoke. Insulated, heat -resis- The tungsten -halogen & McALISTER, INC., tant adjustment knobs that ' "quartz" lamps 6757 Santa Monica spell the end to annoying operate directly on Blvd., Hollywood, finger burns. And, spring - 120 or 230 volts. cBG911 Calif. 90038 And, it is available (213) 463-3253

`Bard>11 cMcAlister CIrtc. DIYISIOIIOf f6B/CfCO IMDUSIFIfS. IIIC

B & MCA PROVIDING A COMPLETE LINE - OF QUALITY LIGHTING EQUIPMENT TO THE MOTION PICTURE TV AND STILL PHOTOGRAPHY INDUSTRIES.

12 Television Age, September 22, 1969 More backup keeps us up Front with news in Milwaukee

One reason for WTMJ-TV's bigger viewer head- controversial issues as they relate to Milwaukee. count: a news staff headcount twice that of our WTMJ-TV serves Milwaukee through the most nearest competitor! Extra manpower gives us advanced broadcasting facilities around...plus extra speed. Last presidential election, for ex- helicopter and mobile units for quick on -the - 41 ample, our own network team typically kept us spot coverage. We can serve you through thousands of votes ahead in reporting key local Harrington, Righter & Parsons. races ... helped garner 51% of Milwaukee LOOK FORWARD TO WTMJ-TV viewers against 26% for the runner-up station.* The Milwaukee Journal Station . NBC More backup also means greater depth for such popular features as our News -4 Probe. These 1 WTMJ- TV documentary series take a penetrating look at

__.441í1

, Oki

. 1

° . *Based on an ARB coincidental weighted composite' study of the three'Milwaukee tv stations covering election results from 7 to ll P.M. November 5. Subject to'qualifications listed in said report. The WDSU broadcast task force had black night, city officials reassle WDSU-TV, AM and FM been in action for several days. Cam- their citizens that help eramen and reporters would cce were on the Entire coastal areas were evacu;e. scene even before Camille hit. The inland, with Before, during and after Hurricane WDSU repeatedly carrp information sent back was telecast to the complete list of shelters. Camille, a voice that said, "Someone an anxious audience in Louisiana and cares. Help is coming." Mississippi. Finally, as film was flown in from ; Six days before the stricken areas, WDSU television p21', full force winds Frequent advisory cut -ins started at ed the of 180 miles an hour hit the Missis- grim chronicle of an are six o'clock Sunday morning. Pre-emp- America whose devastation sippi Gulf Coast and Southeast Loui- tion of regular was aln I siana, programming for full total. That same evening view, WDSU Staff Meteorologist Nash hurricane coverage began at 4:30 P.M. Roberts tracked watched an hour-long documentary the terrible storm. On and continued until the storm went the Sunday evening, August 17, he catastrophe, "CAMILLE: STD pin- inland the following day. OF THE pointed its path of entry and said, CENTURY?" There seen "Prepare for little reason for the question marl) the worst." It came: the The WDSU broadcast system be- most powerful, destructive hurricane came a combination warning system First in service in the ever to strike the North American New Orle I and communications center for emer- market: WDSU-TV continent. gency Channel 6 A messages. Throughout the long Represented by Blair Television

Nothingnothing:'sa ..... -Mississippi Gulf Coast Resident

Photographs: WDSU-TV News Depart, µ;, - - .,.,..: -- » . `t --h..,r--Zta . -^-- - 1, l - -- .' - - rx-.,-9` - ,r . . ^. l . e r -' J a .¢ '

. - . '.r . . h; ,- - ,tw: :13 .er . ° 4 --.^ ` ,.r. ere / ,! r _-i :----,-..--,..2.-. e _.ti_ ° '° r,r.. I d ..'! _ .1. 1 " ' .v ,= -.79 ;,¡-., _ -. -' 7, ' _ . BILO(I :-..-. __ .._-4 - - BUSINESS , á bt ;- DISTRICT '° »yr- ' ` 1 , sK': " _ FREE PARKING , T t _ l . . MI1,1r. ..dpt .` . Z 1 ' . . , . g .. .- r,..: 1 'r -, I .. es II Y- -,1 1 I .12_- s r. a ` .^Dir.' i .. r f `? ' ^ ° - I. on.p + "'li°k` u i :4.o j,eri : i ar : . p In' .0.01$ 444 . x A,7 tt; r t r ` t j . .r w:t ..,> v V ° rf . o `, 1 ° . _ : Z ..-.a -. °. © . 1M an,,. . ' , ,.. . .. ti. as tip WHAT'S AHEAD BEHIND THE SCENES rtl Te IeSCOpe I

New media service won't deal )m Teletronics switches to service Pt He won't run a wheeler-dealer or cut-rate operation, After one year in business as a producer of video tape NI says Bud Sawyer. veteran agency media department ex- commercials, Teletronics international has opted for a of his new media ecutive, planning and buying operation. different pattern of operation. It will service those in the Ted Sawyer leaves Rates at the end of this month to industry who wish to use its equipment and personnel, 19 start his new New ' ork company, The Sawyer Group, but will no longer produce itself. Inc. To support its faith in electronic photography, it has He has been at Rates four years and previously worked just invested an additional $1.5 million in its facilities Is at Dancer -Fitzgerald -Sample and William Esty. In all, and equipment to create what it considers to be one "of he's been in the business 15 years. the most advanced tape complexes in the country today," Sawyer says his method of compensation will not be says George Gould, head of the company. related to the negotiated price of spots he buys. What Teletronics is thus following in the he's saving is that he won't make any more money for footsteps of large commercial firms which have decided to rent and lease himself by buying at lower prices once a fee is settled their facilities instead on behueen himself and a client. of producing spots themselves. Since his firm will he doing media planning as well Top as buying, Sawyer's operation is akin to Dick Gershon's newsman looks ahead Independent Media Services. rather than those of such "Campus unrest and the bruising realities of city life middlemen as Sam Wyman's RDR/TRS and Norman provided the major news stories of 1969-Vietnam. King's U.S. Media. _Apollo, and a new administration notwithstanding-and we see them continuing as the areas Klauber out at W-7 of greatest public concern in the months ahead." This will lie the comment First to feel the ax on the tv side as a consequence of of Eddie Barker. retiring president of the Radio and Kinney National Service taking over Warner Bros.- Television News Directors Association at its 24th an- :even. Arts and the installation of Ted Ashley as chair - nual conference in Detroit this week (September 23 'man and chief executive is officer, Donald E. Klauber, through 27) . executive vice president of \\ -7 in charge of worldwide Barker, news director of KtrLD-%M-TV Dallas, believes tv operations. Ashley gave Klauber a good send-off, that the major challenge facing electronic newsmen to- Calling him a "leader in the television film industry" day is not gathering news but putting each story in 'urd responsible for introducing many new concepts "to proper perspective. To assist in doing this. Ihe field of film programming the RTND and television manage - will new." hold panel discussions on campus disturbances and urban. affairs. Participating jointly with them in these Klauber entered the industry in 1954, when he joined discussions will be the National Broadcast Editorial Con- filssociated Artists Productions as an account executive. ference, consisting of radio and telex ision editorial di- lle later worked for United Artists Associated. Said rectors at stations. Among (lauber: "I have the speakers at the conference decided to resign because it is the de - will be S. J. Hayakawa, president of San Francisco State Hire of the new management of Warner Bros. -Seven College: Herbert Klein, director of communications for rts to have their own people in key areas." the Nixon Administration; and Dr. Frank Stanton, presi- lull sponsorship is Saturday 'In' dent of CBS, Inc. With advertisers lining up for network Saturday morn- ng participations, the only way, it seems, to be sure Next season, already? ou get your message on is to buy full sponsorship of There are increasing indications that networks are kids' show. This was the experience of Hasbro in- trying to build a greater lead time in wrapping up prop- lustries, which just sank a healthy chunk of its close -to - erties for u-pcoming seasons. With 1969-70 just getting 'r.3 million Fall budget into NBC -TV's II. R. Pu/nstu/. underway, planning is already well along for 1970-71. ,Iasbro thus becomes the first toy manufacturer in NBC's CBS -TV has already announced that Andy Griffith will t,istory to fully sponsor a Saturday morning tv program. be hack on tv with his own series next season, after a When Hasbro tried to buy participations on the three two-year hiatus. (Griffith had starred in his own situa- el works' Saturday a.m. schedules, it found the rolls tion comedy from 1960 to 1968.) ARC -TV reports o clogged with other toy that manufacturers and 52 -week Pearl Railes has already ereal advertisers been inked for a series starting that its campaign I couldn't e accom- somewhere between September 1970 and ' odated. January 1971. "Not having been a previous network adver- NBC-TV, without any firm commitments on the ser put us in a hooks, I poor position," admits Howard Peretz, has been busy negotiating with several personalities. ttfasbro's vice president of marketing communications. Among them are Flip Wilson, who has already been Though it increased its Fall budget by 50 per cent lined up for at least one special and is being ;ver the past year, the toy considered company still had to switch for a j)me of series; producer Sheldon Leonard and English its spot tv allocation to the network side to buy actress Millicent Martin, who are working out a 're sponsorship. This will mean fewer series total dollars for about an airline stewardess: and ¡got, but stronger concentration Roy Rogers and Dale on selected markets, Evans, who may he Bretz adds. heading up a weekly country -western variety show. televisión Age, September 22, 1969 1 15 V

C¿ I c pf Si 11 si Apollo was one of the great accomplish SI Dt ments of this century. Television coveragE! of this historic event has been acclaimed as one of the greatest feats of our new, younc and vibrant medium. KPRC-TV was privi1- to be a part of these great events.

August 6, 1969 August 18, 1969

"This letter is an attempt to briefly express my "As you know, we decimated your operation to total respect and admiration for the management provide technical facilities and manpower for the and staff of KPRC who were involved in the broadcast pool during the historic voyage of Apollo APOLLO 11 Coverage." 11. What you may not know is that during the pool operation-the longest and most extensive in the "I don't know how you handled the pool, NBC, and broadcast coverage of space programs-we broke your own .operations, but you certainly did. The every existing record." KPRC people functioned as a cohesive, dedicated, and competent unit. l have never worked with a "... it would not have been possible without the group of men I admired more or liked better. I versatility of your staff, and what seems to have think they are been a unique." bottomless pit of equipment at our beckon 'i call ... Not only did the show go on, and on, but "Thank you and congratulations." your men performed in the face of some of the most difficult human and technical problems . . There are no superlatives adequate to describe Frederic Rheinstein their work." Producer Peter M. Herford NBC NEWS Pool Producer, CBS NEWS

NBC in Houston Represented nationally HOUSTON by Edward Petry & Co. ]6 Television Age, September 22, 1969 1 Business Barometer

,While June was only a so-so month for spot (these days, a 12.3 per cent increase over the year before comes under the so-so category), local business and network compensation hit new peaks. This is not in terms of dollars, of course, since June is the beginning of the summer revenue doldrums in tv, a time when advertisers get the idea that consumers don't want to buy as much as usual. The brisk June showing for local revenue and network compensation is in reference to year-to- year increases. LOCAL BUSINESS NETWORK COMPENS ti ION millions of dollars vocal business was up no less than millions of dollars 24.3 per cent, the highest percentage this year and highest local percentage for June in at $39.2 least a decade. The next $31.5 best local percentage increase for June was in $19.4 521.7 '64, when it reached 22.4 per cent. The '69 in- CI\ crease brought local June billings close to $40 June (up 21.3%) June (up 12.0%) million.

Year-to-year changes by annual station revenue ;ompared with May '69, the "Busi- ness barometer" sample of Stations Size Local Business Network Compensation stations reported a drop Under $1 million in +20.0% revenue of 15 per cent $1-3 million +29.3% -as previously indicated, $3 million -tip 22.6c1c a seasonal factor.

55 fetwork compensation rose 12 per 70 cent over '68's June, 65 b.s reaching a revenue total 60 br of $21.7 million. The 55 5.5 station sample also re- 50 50 ported a decline from May 95 15 of 7.2 per cent. 90 1n

35 Stations in the $1-3 million an- ,t 30 nual revenue category did 25 II 25 best in attracting local , 20 'C 20 business in June. They were Vim" , up ,5.11 15 29.3 per cent over '68. IEEE' 10 Smaller stations were up : - 20 1,,, 5 per cent, larger sta- ' ll1111111 tions, 22.6 1511- -il per cent. 1 F,11 :Li A 31 I 1 ND 4S0 I F,II .1 ,11 ! J A 5 ON D Local revenue for six months 19f9-68 C parisun 1969-611 C parinon is now $235.5 million.

next issue: spot revenue figures for July.

I copyright Denture of TELEVISION AGE, nosiness barometer is bosedon a cross. -section formation is tabulated by Dan & Bradstreet.) of stations in all income and geographical categoric..

Ieleeision Age, September 22, 1969 17 this palm sized module gives youlGmm sound conversion on the job!

- -1 Local documentaries, spot commercials, hard news and other regional interest shows have met their match in the ARRIFLEX 16BL -the self-blimped camera that lets you match its sound recording capabilities to the job: single -system, double -system, either or both!

SINGLE SYSTEM Here's how. Just slip the Arri recording module into the 16B1. camera head and presto-you've got a high adaptability single - system magnetic sound camera. All accomplished in a half minute or so with only a screwdriver. The Arri companion recording amplifier offers 9 dual mike inputs with built-in mixing; music/speech selector switch, and you can monitor from line or off the record track. Threading the 16BL in its single -system configuration is fast and simple.

DOUBLE SYSTEM Here's how. Reverse the procedure: slip out the Record Module, and you've got a double -system camera with built-in 60 cycle generator, automatic electric "clapstick" and a built-in "cue marker," for sync-ing with 1/4" recorders. And have there you it. Total sound convertibility in the palm of your hand. The quality camera that lets you match its sound recording systems to your filming assignments.

e . . y O16BL1 rR r. w,y

- ",! the most F. r: capable ..017--". ..,---t.\ portable sound \ -,-' r : , . camera in _ ,,_o- .. the world! ,} "If`. t

( S: I 5:*' Qom' get all " l> '410-:. the facts Write for 10 page brochure SS!J ARRIFLEX CORPORATION OF AMERICA 25-20 Brooklyn -Queens Expressway West, Woodside, New York, 11377 18 Television Age, September 22, 1969 Ch t a Bright Future For Regional News

.:. adibn INTERBUREAU CWá INDIANA ST. KENTUCKY WEST VA. OHIO INPUT t STATE TO ialf W.: E STATE WIRE STAT4/IRE

NEWSPAPER WIRES MIXER

JUSTIFYING AND i SWITCHING COMPUTER BROADCAST ir WIRES MIXER

FILING DESKS 9:1 . IN "IA A KENTUCKY WEST VA. 0 PERFORATORS TRUNK BROADCAST BROADCAST BROADCAST BROADCAST I DATAFAX BROADCAST TO NY WIRE WIRE WIRE WIRE RECEIVERS S TTERS 4 i i

Columbus: A Typical AP Regional Bureau

í1ere's a picture of something every- news and all the news of the world )ody talks about, but rarely sees - and nation. in authentic electronic age break- It will be better news, too, because Ihrough. It's happening right now more manpower will now be con- n AP Regional Bureaus Coast to centrated where it does you oast. the most good: In news gathering, writing and from electronic editing, to Data Fax editing - and right in your own region. ransmission, to those two big news By 1970 it will Iesks all be completed - sitting side by side in every then AP, the world's first rureau, to computers news service that store the will have done it again. We will have rational news while our bureaus are moved ahead of oncentrating the world's first news on regional news for service - AP. ou - everything now will he reorgan- zed, computerized and mobilized to THE ASSOCIATED PRESS ive .you The Indispensable Service faster news, more regional 50 Rockefeller Plaza, New York, N.Y. 10020 PLaza 7-1111 r -.._ Lar .I ^ k wo" , --_ ,. "7.. _ + _ ` ^ - T%t: ' - =- ..e- { _ ,y 27.F..T'. . aL r . ( +- :.i d. - º i ::.. ' r s0~~~.-. ..t7,1171,-1;--:u- + G/

.: , L , y-- _ -. - _ _ `.ó. -- -

.` #:u.. _ ' J I'i iir`J; ~Ni'.. {r_

M* t5, - -'-'4 -'_l p\ *sl -4111.m-.., ñ0. 'S-Y C Lg. 'ir.,' ['S _. 'fr¡ _Í ( ,.~/ )Yf"'' _L - ..ez. L 41. . -=k r .,_ ,: T.*

T" ' y`3!'.ilrl I..yz.. h y,- -_ ;

... in the 12th U. S. Market

Less than 30 miles separate Dallas and Fort Worth. As a market, Dallas and Fort Worth are solidly one. One market of over one million television households. One market eager to buy what's good. If you have a product or service to sell, use WBAP-TV. When we talk, both cities listen. i WBAPTV HOC DALLAS - FORT WORTH

Represented Nationally by Peters, Griffin, Woodward, Inc.

20 . Te/et.'xioa .d:', September 22, 1969 THE WAY IT HAPPENED Newsfront

Love and women The standards of selection set by director because the tv industry It's still a man's world but the the board include professional ac- "couldn't care less" about the Acad- women are beginning to make their complishments, works of merit, con- emy beyond seeing it offer awards. mark and television may be the place tributions to communications and to He reports that the networks would where they make it most clearly. the public and recognition from pro- not help the Academy out of its fin- That's not entirely a supposition, fessional groups. The latter, plus uni- ancial problems by increasing the for it appears that among the fore- versities, publishing houses, media price they paid for the annual Emmy most women in communications, the and other groups were contacted to special, which is the main source of number in television stands out- acquire names of women who fit the financial support for the organiza- nay, dominates the list. standards. tion. Cott also says that when he Tire authority for that is Barbara turned to the Hollywood studios for J. Love, erstwhile editor and writer help, they too, "repudiated the ap- Two sections. The directory for CBS -TV program practices and will peal." be divided into two basic now editor and publisher of Fore- sections. Cott observes: "I came to the con- An alphabetical section will most Worsen in Corn nuniccrtions contain clusion reluctantly that a concept as biographies with the following in- I 1970, a sort of Who's Who, and esoteric as the Academy has very lit- formation: scheduled for name, present position, tle appeal to the tv interests. My completion in Janu- company, ary. business address, career resignation, I feel, is a reflection on history, professional When published, the reference activities, the state of an industry that has be- achiexements, honors, organizations, work will contain about 7,000 names come defensive, crass and hard- awards, education, non -business ac- of outstanding women in publishing; nosed." tivities, place and date of birth journalism, broadcasting, advertis- According to insiders, the Cott (perhaps), parents' names, ing, public relations and related children resignation expresses a growing split an,l home address. fields. within the ranks of the profession. There will also be a geographical Miss Love's company, Foremast These people believe this difference index of names, by states and New American Publishing Corp., already of opinion as to the function of the York City, and within each geo- has more than 6,300 names in hand. Academy is basically between New nraphical area, a subject cross-index. York and A preliminary analysis of this list: Holly wood. The areas of professional concentra- indicated that some 15 to 20 per cent tion will he broken down as follows: Di Revision failed. It is pointed out the names were making it big in (1) artist/designer/photographer; that when an attempt was made this sonic area of tv. (2) editor/publisher; (3) education year to revise tire Emmy show and /research: (4) market ing/adsertis- eliminate certain categories of pro- ing/frroduction; (5) public relations grams, many of which contained advisory board. It may be of /publicity/promotion; (6) talent/ perennial Hollywood winners, the at- sone moment that the members of commentator / correspondent; (7) tempt failed, though the new news :he editorial advisory board, who writer. It is interesting to note that and public affairs category was con- welled lay out the guidelines for who while tv performing is recognized, sidered a step forward. There are also Nouhi be included in the directory, there will be no listing for women many who do not see the ire, for the most part, virtue of tv or Ix -related whose sole claim to fame is acting Academy forums )eople. Of the in which issues are 12 on the hoard, the in the movies. debated. `ollowing eight fall in those ewe - The directory will be available for Probably the most controversial ;odes: Muriel Fox Aronson, vice $25, but libraries will be charged aspect of the \cademy's function is r)resident and radio/tv department The $15. pre -publication price is its publication of the Quarterly. The ;earl, Carl Byoir & Associates; Joan $18.50. cost of publishing this ;wiz Cooney, executive magazine has director, increased and there ;iiildren's Television are those within Workshop; the organization rct ress Arlene Francis; who feel it should Pauline Wither Academy? be dropped. redericl.. UN Others, however, see it correspondent for The resignation of Peter Cott as as '1BC: \lark Goodson, something of a conscience for the partner. Good - executive director of the National industry and believe that it is better on, "f cdman Productions; .lames C. Academy of Telex ision Arts and Sci- for an issue to be aired within the lagerty, vice (president, corporate ences 13 after years with it is seen industry through its irelations, \ BC, Inc.; Bess publication than M1 erson, as creating a "moment of truth" for by Commissioner of outsiders. Consumer Affairs the organization bearing on its fu- or New 1 The issue then is what role for the ork City and tv comnenta- ture. The Cott resignation is effective Academy? Should it or and Barbara \Valters, hostess take upon itself of January 1 and the choice of his sue- the II BC-TV's function of acting as a con- Today. A ninth member, cessor will tell a great deal as to science? or should it ,ot too distant from the television where remain merely the Academy is going and what a promotion scene, is Victor G. Bloede, president, organization akin to the role the industry sees for it. Academy Benton & Bowles. of \lotion Picture Arts and Cott says he resigned as executive Sciences? r'relevisiorr Age, September 22, 1969 21 ing which builds ABC a Late night `race' individualism and 'pioneer.' The critic explain 'The individuals. \\ henever possible, the that the \ustralian Broadcasting Johnny Carson-Mery Griffin - Corn specials will be tied into major fea- mission has Joey Bishop sweepstakes remain, as consisten'-ly pioneere tures that appear in Life the same and presented vet, a horse race. Carson is the leader, Australian public al' week as they are presented to create fairs, drama, followed by Griffin, and, as expected, children's music and something of a s;nergistic effect. "all the Bishop is in third position, but the programs that can be made The first program will be seen the with a local dominance is not yet such that Car- voice." third week in January, the second in In his son's position looks impregnable. opinion, "the ABC's public late March, the third in September affairs The national Nielsen rating for the ofTerings are acceptable, and the fourth in November. Each though 12-12:30 a.m. half hour (Eastern seldom distinguished. Its special will cost between $200,000 drama Time), the only period in which the shows shaky progress in pro- and $250,000. duction and three programs can he compared be- action, but not in script- ing, partly cause of their differing sales patterns, because of continuing lack of money to gives Carson an 8.2 and a 37 share, Australian tv give writers contin- critic uing Griffin a 4.7 and a 21 share and opportunity. Its sporting service Complaints about tv seem to be is Bishop a 2.5 and an 11 share. first-rate." To his sorrow, "many This the same the world over. Itere are people will watch a period covers the August 11 report. third grade im- the opinions of noted Australian tv port The New York Nielsen for the re -run on a commercial channel, critic Mungo 1\IcCallum as stated whereas it rated period August 18 to September 1 is 3/100ths when shown in the most recent issue of The not too far off the national ratings: earlier on the Australian Broadcast- Viewer, the publication of the Na- Carson 62 25 ing Commission." tional Audience Board, a U.S. organ- Griffin 5 McCallum reports that protests 2 21 ization: are . Bishop 2 0 8 beginning to be made. Writers and "Naturally, the commercial stations actors Last year during a similar period, are supported by the Austral- are primarily interested i 3 August 19 to 23, making ian Television Council, which repre- 1968, Carson re- money for their shareholders. Predict- sents a ceived a 7.5 rating and a 34.7 share cross-section of viewers, ably, most of them do this by catering ranging and Bishop a 3.3 rating and a 15.7 from white collars through to the Lowest Common Denominator, share in the national Nielsens. housewives organizations, the trade and the operative word is Lowest Since neither not unions, educationists and other Griffin nor Bishop Common. can begin to match the Carson station groupings and bring sporadic pres- 1\icCallum goes on to characterize line-up, their ratings suffer accord- sure to bear on politicians and man- Australian tv as " a poor man's rain- ingly, and their showing is, perhaps, agements. bow," mainly colored by U.S. im- a shade better than it seems. In his view, thought, it is "too late ports. He points out that in drama, to The CBS -TV sales department is unscramble the egg, we should try according to figures assembled by the not unhappy over the Griffin ratings to make it taste better." He suggests International Congress of Writers, since it was promising prospective Australia be given "a bit of dis- locally -produced tv work ranges from purchasers of the show a 25 share. cipline, sense of responsibility and 70 per cent of air time in Czecho- It is not expected that the three encouragement, for talent can pro- slovakia through 50 per cent in Fin- programs will sharply increase the duce, more often than not, some- land, Sweden and Canada to 2.8 per amount of late night viewing. thing fresh and distinctive." In some cent in Australia. cities, in fact, total late night view- His final word to entrepeneurs is a Though Australian tv stations are ing may decrease because late night suggestion made many times before: on the air about 100 hours weekly, features cannot be seen before "Entrepeneurs, from the Australian l a.m. he complaints, few commercial sta- Broadcasting Commission to the most tions have tried "to build up the local parochial commercial station, have program industry." Alcoa via Hughes the same obligation as the honorary MacCallum says, "One or two doctor in the hospital-to devote \fter an absence of three years, commercial stations persevere with some tirue to what is not profitable." the Aluminum Company of America crime, or "Oz" (caricature Austral- 1 et in spite of his criticism, Mac- will return to tv early next Year with ian) series, but the commercials main Cullunr has second thoughts. These a series of four specials. Most inter- contribution has been in sporting tele- were triggered by Arthur i' oestler's estingly, the four specials in the casts, in folksy gise-away programs negative comment: "Australian tv has Alcoa Hour will be produced by Lije and in the lightest-or heaviest-of to be seen to be believed." and presented through the facilities of light entertainment. Mainly thev buy "There are laudable facets," re- the Hughes Sports Network. That net- from the in a U.S. sellers' market on plies MacCullum. Not the growing work has already presented specials the that ground this is cheaper than number of filmed dramatic series for for Xerox and General Electric. nourishing the local product and, the world market, but "a growth in Alcoa chose the Hughes route in anyway, viewers prefer imported self expression. Through the living order to retain control of the docu- work. 'We give people what they camera in documentary, a cross- mentaries which the traditional net- want.' This fallacy sounds true when section of the Australian character is works would not permit. Alcoa ex- the people are not given anything emerging, like a slice of tissue conning pects to clear 90 per cent of the tv better: and admittedly the Australian into focus under the microscope. homes and mainly via affiliates. Broadcasting Commission, which ThiQ, and the continuing efforts of The Alcoa offerings will be actual- shows more local programs than the those behind the cameras and con- ity programs, the first one concern- rest put together, has the lowest over- cepts are laudable; seed of hope in a ing itself with a boys' camp in Wyom- all ratings." landscape of apathy."

22 Television Age, September 22, 1969 Why KHJ-TV, Los Angeles Bought 437 `Films of the 50's and 60's" (195 in Color) including VOL. ES 72 & 1

"Our previous purchases of Warner Bros. - Seven Arts' Volumes 1, 2, 3, 4, 5, 10 and 99 Film Favorites have played a major role in the success of KHJ-TV's prime -time movie 1 strip MILLION DOLLAR MOVIE.

"MILLION DOLLAR MOVIE, Mon. -Sun. 7:30 PM plus Sun. 2:30 PM, presents eight different great titles each week. The program, now in its 17th year is undoubtedly the finest un- Wally Sherwin, duplicated buy for Los Angeles. General Manager, KHJ-TV "With KHJ-TV's recent addition of Warner Bros. -Seven Arts' Volumes 12 and 14, one of COMING ATTRACTION TO the most extensive quality film libraries in JOU the country is considerably enhanced." THE CENTER F THE EARTH Mason Pat Boone Represented by RKO Television James Diane Baker Representatives, Inc. Arlene Dahl

M7 .-"T. WARNER BROS:SEVEN ARTS NEW YORI4r CHICAGO DALLAS LOS ANGELES TORONTO LONDON PARIS ROME BARCELONA SYDNEY TOKYO MEXICO CITY " th ./

OF THE AUTHORITY HOUSING THE INDIANA A... Cod. 317 INDIANAPOLIS, 4343361 OF Street CITY North Meridian 410 46204 Camm'c,. Indiana T. WINDHAM. Indianapolis, 111 EDWARD H. HUGHES, C. Sock EDWIN Cal T. TAYLOR Director JOSEPH E..cori,. Viu-Cholrmon BRUCE SAVAGE, Choirmon EFROYMSON, ROBERT A. 1969 June 19,

Eldon Campbell Manager Mr. and General Vice President Stations The WFBM Street North Meridian 1330 Indiana Indianapolis, impro Campbell: d an Dear Mr. in June, se: first week during the Indianapolis, time. Panthers in an uncommon nter; Black place blackberry the police; summer in aise from long, hot and loving had our and receiving on Saturday We Establishment wore ng warmly and with the personnel Mayor working agency o Republican of overworked commending hundreds Liz Carpenter and we had brilliantly. ít; Edmund Burke misquoting time. an uncommon We were welcomed Yes, it was as predictable. and we responded o authoritatively the success rmed Only skil stimulated warmly, We communicated. improbable such an become brilliantly. Indianapolis times, is and authority uncommon dissidents and our in these between ladyfingers; Why, confrontations -of -July Why do our Fourth place? our bombs, dialogues; productive the dark? and the candles.in who care torches, in our city the people Is it is. our people? think it Is it them? I The that back Stations, organizations as The WFBM pooling alliances Seminary such uncommon Theological It is every- think it's The Christian thing. I Council and improbable Service to do their Community and resources their talents to try. an cares enough and tryingto one who Indianapolis caring about WFBM, for Thank you, degree. uncommon Sincerely,

R. Heiss Virginia Tenant Services Social & Coordinator

I. Chapman cc: Kenneth Zps./1 /,-- E-+ti-ecv 24 Television Age, September 22, 1969 4 Television Age SEPTEMBER 22, 1969

ilkitpi . ..hit . J..\¿

Local boys make good

Sophisticated choice and treatment of subjects, multi -skilled personnel, and higher production values are among key trends in local news

Local telex ision news is into a new thing- setting stations in some major markets stand its Age of Sophistication. today. User the past few years, unmistakable signs Again, the unmistakable signs-a new stress of increasing maturity in news produced and on investigative reporting; a trend toward bal- aired on the local level have been there for the anced. unaccented coverage of violence and un- reading-more stations in more markets pro- rest; an intelligent, professional commitment gramming more news; more and better on -air to report accurately on the quality of urban life; reporters and commentators, with more and bet- improved suburban coverage; the development ter cameramen, writers and editors backing of multi -skilled on -air reporters capable of them up; bigger se- investme its in equipment; curing, writing and reading their own material; more attention to production values. the refinement of production values, even to the These were the stepping stones to the plateau level of aesthetics. that lies beyond maturity-sophistication-and As other stations follow the lead of the trend- this is the point at which certain pivotal, trend- setters, local news is becoming more and more

¡Television Age, September 22, 1969 Investigative report,

of a success story. The indicators are tion into a close and mutually re- apparently well received there, in two key areas where the warding by local association with its com- audience in the \1 rubber has always met estinghouse mar- the t' road- munity. kets. audience and sales At Group W, Greenfield considered Major market stations are pro- 1 Cuts red tape investigative reporting to be gramming more local news. Many among the most advanced gambits in the have gone to 60 minutes of it in early One illustration, among many, is news genre, and the best route a sta- evening, slotting it back-to-back WCCO-TV Ji with Minneapolis. In the " lction tion can take to the big 30 uniqueness and in- -minute network news News" segment of its high -rated 10- dividuality. vehicles, for a solid 90 -minute news 10:45 p.m. news strip, The Scene To- "Big stations in a given market are block. night, this station has frequently em- apt to look pretty much alike," he (For an in-depth look at the swing ployed investigative reporting on a says, "because they tend to hit the to 60 -minute local news strips, see very local, almost personal level with same stories in their daily news strips. Local news: expensive but expansive, great effectiveness. So you've got, in effect. three or four page 28.) Specialty of "Action News" is cut- cameras and a tangle of microphones Why the move to ting through red tape more local news? to solve view- recording tite same things. The prime Why else-it sells ers' problem. better and at a Examples: Securing way to look different and build an higher cpm than dismissal of charges anything else the against a woman image of helpfulness to the com- station could threatened with program in early eve- arrest for traffic vio- munity at the same time is by inning. That's one measure of success. lations she had not committed; help- vestigative reporting. Another ing a mother is in the fact that it's far get aid for her retarded Toughest thing about it, Green- from son. rare for a station's early local field goes on, is to break the camera news to "Action outperform its network news News" is one element in crew and reporters away from the show wcco-TV's in terms of audience. The Scene. Tonight news grooke of a daily news effort and into The operation, which rep firm of Edward Petry & makes highly ef- the unroutine and patternle_s investi- fective Co. recently analyzed the relative use of integrated reports de- gative idiom. livered by a ability of local news, CBS News team of specialists. One technique that has worked well When (Walter Cronkite) and NBC News production is in highly for Greenfield is to select a theme skilled, highly (Chet and Dave) to deliver homes in paid hands at a big which all the company's markets have budget operation, 30 markets. Results of the study, investigative report- in common-city hospitals, for in- which was based ing can become sophisticated indeed. on ARB figures, are stance-and build around it a 60 - Under Jim illuminating. Greenfield, until lately minute investigative report of which vice president for news, The leading local newscast out- now foreign each station contributes approxi- editor of The New York scored either one or both networks in Times, mately 20 per cent, and which each Group W has 19 of the markets. And in some displayed a strong runs in its entirety. cases, orientation to the margin was lopsided-Milwau- this kind of reporting, and has developed the kee for instance, where the top technique to Likes `mini -does' local an impressive degree. news show delivered 209,000 homes, was The Corrupt City, a 60 -minute "in- 627,000 for local, 351,000 for Investigative reporting is also big vestigatory documentary" broadcast at compared to 78,000 for CBS and 68,- WNBC-TV New \ ork, a market with earlier this month on the five West- 000 for NBC; or Chicago, where no dearth of subjects. The main it inghouse stations, was a major league NBC and 173,000 for CBS. problem faced by tv news director example. It told the unlovely story Perhaps the most significant de- Richard Graf in this area is deter- of Reading, Pa., a town with a check- velopment that has taken place in mining the degree of exposure a local ered past of gambling, prostitution news during the past year is the subject merits. and assorted rackets, and a strong trend to%%ard investigative shady Graf whose chief mission in life represent involving porting. more of the same, is to sharpen his staff's reporting on plus attempted bribery of A high public offi- the quality of local urban life, has sophisticated evolutionary cials. offshoot of the focussed WNBC-TV'S eye on New sensational one-shot Produced and exposé, written by Paul Alt- York's schools, prisons, hippie com- professionally executed in- meyer, a former vestigative reporter -producer munes and welfare system. lie's reporting can move a sta- for ABC News, this gutsy show was partial to "mini-docs," hard news ap- 26 Television Age, September 22, 1969 b r L , . / Cc.`r ' ', j g`One of the illOst i111 jJOit(iilt develOj)illeiltS 41.1-114 t - /kV;

proaches to significant social and eco- somic trends, and he tries for one of ,, .... these strong five -to -l0 -minute vehicles :rwatMh.. _ ttll. 1 i day. .:441s)/.). Some ; `4. subjects are too big for that, Io .5 ind these he edits into five parts, ,11, a. 7 ind strips them. One, a series on 71 1 .eenage addiction, led to the resigna - ion of the city's narcotics commis- ,ioner; another, on parking, pro- , . luced a city investigation of the op - ;ration of garages and lots. The high priority being placed on the investigative reporting phase of j i'tews is partly responsible for yet another trend at work on the local level 1-an upgrading of news staffs. Pro- ' \N 6ssional product is only obtainable rom professionals. Effective, de- .endable investigative reporters do i ot come cheap, yet many - major mar National-cum -local news is key let stations have them on payroll. 3 station parlay. Top, Eisen- ' They're part of a nett breed , ?.. hower of N funeral. Above. )cal television newsmen, the flower ; Sen. Edward Kennedy defends f which is the on -air guy who is ver- ,. himself. Above, Ho Chi rtlinh's atile and talented enough to be able death raises I jet Ann; questions. a) go out and cover his story, then A L., outdoor mass alter Camille. .-- . t ,rc Below, 'rite it, then read it. President Ninon talks There is, in short, to moonmen. W little or no room i:ft in big league local television news a - ur talking heads. ct t t" "I want reporters," one news dir- ctor told TELEVISION AGE, "guys ith experience as journalists-and nn-get the cosmetics. They don't have

1 a' p be beautiful-just presentable. 'rinkley came off a newspaper; so id Cronkite. That's what I mean." o Most stations doing á strong job 11 news require all their on -air men a go out, from reporters to anchor - WHITE f ten, and they're expected to HOUSE 2 :few. write at - .I ast part of their material. That's gw good they've got to be in tv .;. ; ,rt . :ws these days. _ -' `` 1; Finding people of this caliber isn't . .. mite as tough as ..1 J it would seem. Evi- . ' ece I ;.ntly, television is beginning to de- , - ddop its own talent, and it's no longer .,...i... ..---- -matter of hiring an ex -radio an- ih` - - , puncer and hoping he'll look good. (Conuinued on page 60) L:. I'V E== FR+OM MCI p Ñ; -. irlevision Age, September 22, 1969 Tlie hour-long locally -produced thought originally. Local news: newscast, little more than a neg- On the first point, new's high lected waif one year ago, has sudden- ticket value, Laurence H. Rogers II, ly developed into robust, thriving president of Taft Broadcasting Co., expensive maturity. recently pointed out: "News is the In the summer of 1968 it would biggest revenue producer per rating but have been hard to turn up more than point of any program on tv." a handful of hour-long, station - With its high male adult viewer- created news shows. ship, appeal to high -income audiences expansive Today, network affiliates and in- and its "quality" image, news can dependent stations alike are finding command a higher per minute rate that news is not only accepted but than just about any show on the air, Hour-long station -produced demanded by viewers. sale football or Laugh -In. In early fringe alone, more than 40 Plenty news reports multiply per cent of the larger stations of material because they are found (those with annual revenues over $3 On the second point, the avail- million) responding to TELEVISION ability of local news, many stations profitable and practical GE's news programming survey are found that once they had opened their blocking out a full hour of locally - eyes to what was going on around oriented news. them, there was a great deal more to Independent stations find it's pos- be seen than they ever imagined. Take sible to draw a substantial audience just one case in point, wESH-TV Or- in primetime by attracting early-to - lando -Daytona Beach. Just 18 months bed viewers at 10 p. m., taking them ago this station was programming 15 away from the traditional 11 p.m. minutes of local news a day. It ex- news programmed by affiliates. panded to 30 minutes, now to 60, by Smaller stations, of course, with going deeper into the 14 counties tighter budget and fewer newsworthy within its signal area, actisely pur- events taking place within camera suing news leads. Summarizes Nick range, couldn't be expected to fill an Pfeifauf. news director of the station, hour's worth of local news every day. "The show is a walloping success." Just the same, 8 per cent of the sta- One of the reasons stations have tions s%ith under $1 million in annual been able to get more solid news ma- revenue reported in the poll that they terial on the air is explained by the do an hour's worth of local news news director of a large eastern sta- daily in early fringe. As to medium- tion. sized stations (with $$1-3 million an- "Up until recently, tv reporting nual sales) they reported that 11.5 has been a joke. Most of it was just per cent of their number are pro- shoving a mike in front of a guy's iá gramming hour-long news in early face and asking him to say some- fringe. Many stations, in all size thing. But many stations realized categories, are backing an hour of that unless they cut a guy loose and local news against a half hour net- send him out to do real investigative work news report, giving them a solid reporting, all news sounds more or 90 minutes of news in pre-primetime less alike. Now, there's not only periods. more investigative reporting but bet- The reasons for this sudden ex- ter production on the air-wipes, plosion of longer news format aren't dissolves, tight editing, and so forth." hard to explain. For one thing, news Even the smaller stations, who can makes money. For another, it's not seldom scratch out enough material as difficult to collect an hour's worth for a solid hour, find things looking of local headlines as most stations up. A news director for a small-town

28 - Television Age, September 22, 1969 Various views of the news: Below: WNew-TV New York's 10 p.m. report features Bill Jorgensen (r.) with station said: "Journalism schools are commuteroriented newscast. Right, teaching kids to be combination re- top: Oceanography is local news on porter -cameraman and KOGO-TV San Diego. Right, bottom: On with the light- WTRF-TV Wheeling interpreter for er, portable sound -on -Glyn equipment the deal (inset) translates local news now available, stations which can't into sign languages for benefit o/ deaf afford to send out a crew can send visitors to a convention. Bottom: out one man to get the pictures and NIC-TV Pittsburgh camera crew the facts." (1.) records racial conflict. Economically, news is a paying proposition, and an hour of news usually pays off better than a half hour. It costs more to produce the longer show, of course, but it doesn't cost twice as much. And, with the eagerness of advertisers to attach their names to the quality aspect of news, it's not regarded as especially difficult to sell this additional half hour. Station managers in most major markets, when asked how their hour-long ties shows are doing, responded as if in chorus: "Sold out," "booked solid," or "S.R.O." The hoar comes easy With a few painful exceptions, r- stations which had previously programmed a half hour of locally -orig- . inated news found it relatively smooth sailing to drift into an _ hour. A good example is WFBM-Tv India- napolis, which decided to try the ° 'I r early ',i. `°'.-` evening hour format because, according to Robert Gamble, news and information service manager, "We had + more material than we could com- fortably use in a half hour." Though WFBM-TV's hour of local f news isn't continuous (the station does what many stations do, wrap two half hour station -produced news programs around the NBC-TV half- hour), the Indianapolis channel still has to produce 60 solid minutes of its own news a day. Starting in the Fall of 1966, WFBM s beefed up its news staff, which originally numbered 27 (sers ing also AM and FM affiliates) . To get the added 30 minutes, WFBM-TV put on three additional fulltime and two part - (Continued on page 64)

'elevision Age, September 22, 1969 29 T1,. f

If any year has produced a darker outlook for brc ad- - cast 1969 journalists than has 1969, I haven't experienced it in nearly 30 years in radio anal television news. the The public disapprox al and dissatisfaction with broad- darkest cast coverage of news-particularly television coverage -deepened. Even worse, the courts, the Federal Commu- year nications Commission, and the Congress moved in several ways to make coo erage of news more difficult. The United States Supreme Court on June 9, 1969, issued its decision against the RTNI)A challenge to the Incoming president of Fairness Doctrine--a decision which, if carried to its logical Radio conclusion, would take away from the broadcast Television News Directors journalist the right to determine what stories he covers, Association tells how he covers them, and what persons in the news he why he's presents on his news programs. pessimistic about outlook FCC stall lawyers already are declaring that news broadcasters must prepare to defend to the Commission for broadcast journalism their choices of persons who are chosen to speak on community issues. The FCC attorneys say newsmen must By J. W. "BILL" ROBERTS seek out the voices of responsible groups in their communities to voice the issues, and he prepared to defend their choices before the FCC at license renewal time, if challenged by any voices who slid not get on the air on an issue. One FCC stall attorney, Edwin Spievak, recommended that news directors keep memos of stall discussions of such news decisions for future reference in determining who got air time and who did not, and why. This is just the beginning. And it doesn't take much imagination to visualize what can happen in a community when the word gets around that every responsible group should have a voice on community issues. Every school board debate offer Pond issues, teachers and sex education, every city council dispute over where the new highway should go and what the urban renewal project should accomplish, every county supervisor's argument over zoning is going to produce a crowd of angry people who'll claim their ideas weren't represented in the news programs on the issue. Answering complaints before the FCC seems likely to become a full time job for every radio -tv news department in the country. And that again is only the beginning. It appears that Supreme Court Justice Byron White (who wrote the June 9 decision) and his fellow Justices have been at least partially convinced by the arguments of Professor Josef h Barron of Georgetown University, Washington, D.C. The professor maintains that the First Amendment to the Constitution was not written to guarantee the right of a person to speak his piece without interference front Congressional laws. Professor Barron says that it's the other way around. The First Amendment guarantees any citizen the right

30 Television Age, Sepiernber 22, 1969 4

Author J. W. Roberts is president of the Radio Television News Directors i Association and Washing- ton bureau chief o/ Time- Li/e Broadcast.

4 ttt of access to a public communications medium. And he wasn't just talking about the broadcast media, as the Su- preme Court did. The good professor was talking about all 44- forms of communication. The American Civil Liberties Union is now moving toward putting the -, concepts into legal form, through challenges in the courts. 49 It is doubtful if all these moves would be having much - : , 'p of an effect, however, if it weren't for the continuing dissatisfaction with broadcast news. And there is very little evidence that there was any diminution of that dissatis- 4 faction in 1969. The dissatisfaction is, in fact, reaching such a peak that one influential leader in Congress, House majority whip Bale Boggs (D -La.), warned newsmen that public opinion will "force" Congress to act to pass stiffer controls on broadcasters, regardless of what the members of Congress desire. t, Boggs pointed out that the viewing public usually does 1. 4 not make distinctions in what appears on the tv screen. . / The public mind, in Congressman Boggs' opinion, links violence in tv entertainment programs with news pro- 1 grams; links statements on talk shows with news p pro- ^ , "ii grams. The public does not make any distinction. And, rm. in Congressman Boggs' opinion, the public demand for controls over this diet of problems and violence is getting 1 ` - to the point where it cannot be resisted in Congress. l t T-. Enter Ile pol-parly I,t, 1tl` The House Commerce Committee certainly offers proof of that statement. After a staff investigation and report "convicted" WBBM-TV of staging a v pot -party for its cameras, a masterful piece of legislation was constructed and introduced in the name of Representative Harley Staggers (l)-W.Va.), Committee Chairman. The bill specifically forbids "staging" of news events, but is worded /4,11i 7 in such " r a _ t way that a news conference could possibly be called a "staged" event if interpreted the right way. There's a $10,000 fine or a year in jail for station op- .('";' erators who violate the "staging" prohibition...And, as the *4 ' bill is worded, the penalties could be invoked whether or not the station was aware the 4 event had been "staged." Furthermore, the bill would require that every tv news department keep all out -takes of news film for a period of six months, and to make such unused film footage available for inspection by public authorities. The bill gives the FCC the privilege of controlling this section of the legislation. If such a bill should become law, the poor old news director will rea ly have to worry o, about every controversial story that goes on the air, for every news shot left off the air could come back to haunt him under a Federal Communications Commission investigation. J 4 (Continued on page 68) r

Television t' Age, September 22, 1969 31. .,:... ,. . C./

'TE J!

Elmer II', Lower. _1lr( 1 rw D

'The quiet days are behind us'

n the televisiun busines, Network %%hen people remember the news: "good old dak the% are talking about 1959 or 1u[...11 I think television newsmen might well hake been for- given if, on past Neu \ears Eke, 1969. the% didn't harken imperfect, back to some of those "good old dai We had been through a news year like no other: Imo conventions uith attendant present tense, disturbances-one closer -fought three- way Presidential election campaign- a continuing war in I Southeast Asia; a mini -rebellion of a %Local %Dung gen- future conditional eration: two shocking assassinations; the resumption of the long -stalled space program: a horrendous cik it u ar in frica, and a variety of other stories. We were all, 1 The years that were and the think, proud of our 1968 record. We had covered all of it, although the obstacles ranged from ti- one tanic to that is, through the eyes of insurmountable. And we had done such a good job of it, the snipers u ere aiming at us noun, calling f,. the some sort of network news presidents "supervision" of television journalis-m. We were-to slip into the comfort of a contemporark cliche I -telling it like it is. However, the fatigue had to be reckoned uu ith. and I ` think we can't be faulted with thinking, as the chimes E rang out 1968, "Thank God that one's over. Nou back to the routine." Well, we are all still waiting for the routine, 1 think. Probabl% it will never come. For if 1969 has -hou n tele- ision newsmen and the American public nothing el -e, it has shown us that the routine does not exist. The slow years are gone. The quiet days are behind us. Reminiscence brings back the golden year 1965, %%hen ABC News aired a mere 37 hours and -13 minutes u special, unscheduled news programs, bulletins and sped I reports. Whk, we hardly had to take our feet oil our desks back then. And remember 1966, hen 4.3 hours and 46 minutes did the trick at ABC? I suppose we should have seen the hand.riting on the , wall-or at least in our annual television report-at the end of 1967, when the total had escalated to 87 hours and 21 minutes. The figures for 1968 %%ere 122 hours, 18 minutes. I Hill not speculate on this year's total --1 make a policy of leaving all prognostications to our national affairs edits Bill Lau rence who predicted back in 1966 that President Johnson would nut seek re-election. But e% en without pre- dicting hours and minutes, 1 can foresee a substantial total-including a brace of lunar landings. Apollo 11, incidentally, received 51 hours and 20 minutes of special coserage, from the astronauts' new'' conference on Jul% 11 through the end of the state dinner in Los Angeles in the earl% morning hours of August 14. The actual lunar flight, moon walk, return flight and splashdown received -14 hours and 15 minutes of airtime (Continued on page 32 Trlro:a.iun Srplrmber ::' lu

Richard S. Salant, CBS News Reuven Frank, NBC News

`.. , not in the tranquilizing business' `Giant leaps came fast'

began making notes for last September's TELEVISION American news is permeating the world. American I AGE News Issue while sitting in a trailer parked inside news standards are permeating the world. Foreign Chicago's International Ampitheatre, surrounded by the broadcasters are asking for more and more American adors of the stock yards, over -fed flies which were no news. Some foreign countries are getting the kind of the ioubt only creatures happy to be in that neighbor- stories covered in the U.S. that they must not cover at and a hood, gnaw ing presentiment that the coming week home. All of this thanks to television-and satellites and would he a tumultuous one for the United States. ground stations. And somewhere in all of this we may It was, but then it had been a tumultuous year. Things have planted a time bomb. ook a little brighter for this season. I'm in my own office, If you have the satellites-and we have-all you need Ithough all the lights in the building are not on (to help in addition is a ground station and a television station, prevent a power failure) and the air outside is still dirty and then it is possible to transmit television news (or re- nd the river a block away is still filthy and the traffic is ceive it from) irtually any where. /etting worse and the commuter railroads are a disaster Giant leaps came fast. First, in July, 1962, came the .trea-and the war still goes on. Better? inaugural trans -oceanic satellite tv transmission. The I think so. At least, things are falling into proper per- satellite was in orbit, and there could be transmission for spective, and more reason has replaced the emotions that a few minutes, say 20, each revolution. At the time, there lurrounded telex ision news in the 1968-69 season. were only three ground stations in existence: one in We helped, at CBS News, with some calm and well- France, one in England, and one in Andover, Me. tesearched studies of our problems, such as the three part In April, 1965, Early Bird was launched and it was ;enerations Apart series this past Spring and "Fathers used for the first time the following month. This was the rind Sons" and "Mothers and Daughters" this Summer. first commercially available synchronous satellite over the Te followed -up the Chicago story with several reports, Atlantic, its rotation exactly following the earth's ',tidied the marijuana rotation. phenomenon, the effects of inflation The fact that it "stands still" makes possible long hours m the average family, the welfare "mess," Middle East of transmission. ensions and the Nigerian-Biafran struggle. We exposed Another big jump came in January, 1968, with the acts about preparations for germ and gas warfare, and launching of the Lanibird satellite in the Pacific; lbout Pentagon spending still (in a special three -garter on the another ill July of this year, when the :BS Evening Indian Ocean News with Walter Cronkite and the "Tora, satellite was put into operation. 'ora, Tora" story on 60 Minutes) . Now there is an explosion of ground stations The world is, after all, more through- complex and more frag- out the world. Simply put, a ground station is lented and more shrill a facility than it used to be, and sometimes that transmits to or receives from a downright satellite. Usually the disagreeable, and our coverage of that world ground station is at a 'as remote location and is fed by land disturbed a lot of people. But then, we lines from are not in the nearest tv station. By the end of 1968 I le tranquilizing business; we are in news. We will con- there were 23 ground 'nue to stations in operation. cover and to disturb, but we will also By continue- the end of 1969 there will be 43, in places as remote very Tuesday on 60 Minutes. CBS Reports, CBS News as Taiwan, Indonesia, Iran, Kuwait, Argentina, ;pedals and Who, What, When, Where, Brazil, Why; every week - Chile, Lebanon, Mexico, Morocco, ay morning for an Panama, Peru, the hour on the CBS Morning News, and Philippines, Spain and Thailand. very night on the CBS Evening News (which will be seen By the end of 1970 it is expected that unsays, too, starting January there will he 66 25)-to investigate, to ground stations, by then in Vietnam, iform, to report, to do what Venezuela, Singa- Tom Wicker said in the pore, Senegal, Saudi Arabia, Nigeria, t few York Times New Zealand, Magazine we did in Chicago: Malaysia, Korea, "Chicago Jordan, Jamaica, the Ivory Coast, India, was where ... the conflict of 'the Greece, nd comfortable Ethiopia, Ecuador, Kenya, and Colombia as concerned' came to a head. When it well. did, the miracle Most present ground stations are used f television made it visible to mainly to receive, all-pierced, at last, the so far as television gees. Not Ipolalion of one America many countries spend the from the other, exposed to each money needed to install Ile power it faced." sending facilities. But by the end of this year, 17 out of When you have 43 ground stations will be able to that kind of a "miracle" on your transmit tv. ands, you must place things in perspectixe, you must Further advance if passion drives," has come with the introduction of as Benjamin Franklin said, "let portable ground 'ason hold the rein." stations. A shipboard -based ground station was first used in October, 1965. (Continued on page 75) (Continued on page 78) itelenision Age, September 22, 1969 33 All -news Iis no news that all -news radio is very much a going concern. There are eight markets supporting a total of 11 all -news or radio says it news -and -informa - lion stations. The two -station markets are New now York, Washington and Los Angeles. In two of them, New York and Los Angeles, CBS o&o's (company owned Stations formatted stations) and Westinghouse o&o's are competing head -to -head. In Wash- to nothing but news ington, WTOP recently converted to the all -news format, while WAVA, find their specialization the Arlington, Va., daytimer with an FM adjunct, has been in the all -news costly but rewarding business for four and a half years. when it's done All -news radio seems well en- right trenched and digging in deeper in most of its eight markets. Making the shift to this highly specialized format is a hold, costly move for a station to make, and once committed it's extremely difficult to backtrack to yet another format. But there have been those that have dropped by the way- side-WNus Chicago and XTRA, the McLendon station that was beamed to southern California, and a y ;,,, wit. St. Louis. .o Here's the current lineup (in pa- renthesis are the dates the news sta-

tions got that way) : New York-WINS, Westinghouse (\pril 19, 1965, which makes it the oldest living all -news station), and wcBs (August, 1967); 4 Washington-WAVA (April 23, 1965). and WTOP (April, 1969) ; .Los Angeles-KFWB, Westing- house (March, 1968), and KNX, CBS (April. 1968) ; Chicago-wBBM, CBS (May, 1968); } C Philadelphia-tcvw, Westing- house (October, 1965) ; San Francisco-xcBs (May, 1968); Denver-xBTR (March, 1967) ; Baltimore-WAYE (Marc'', 1968) ; The trend that does seem to be at work is one of steady, if sometimes ll-news radio in action. Left: 1 Bradley, WCBs reporter, Its his story on a New York ti reet. Below: Reporter Bill nch of WTOP Washington iterviews a student demon - razor. Bottom: Gov. Nelson ocke/eller is quizzed by slow, audience -building and rating station. During his tenure as presi- (Ns newsman Brad Sherman improvement on the part of nearly dent of the Westinghouse station New York. all of the news stations. While none group, Israel steered WINS into the leads its market, a few score con- all -news format, followed by KFWB sistently in the top four or five. and KYw. One of Israel's first moves at WTOP was to install Jim Snyder as execu- /t's a come story tive news director. Snyder's credits show long service with Westinghouse, Since all -news radio listeners tend including supervision of the com- to tune in frequently, but for company's foreign news bureau for sev- paratively short periods of time, eral years; then a move to CBS in management, and especially sales Washington, where he produced the IIrfOP PROM management, likes to talk in terms of NONSTOP SEWS Walter Cronkite program for two GIRL 150 cume. Here, for example, are ARB years. total area/total week figures for cu- When a station goes all -news, over- mulative audience, 18 and over, for head rises sharply and immediately. the CBS Newsradio o&o's in the Fairly typical was the case of WTOP, April -May, '68 and April -May, '69 where staff doubled, even though the rating periods: shift was only from talk -news -infor- w'cBs New York-'68, 2 million; mation to all -news. '69, 2.8 million; w BBM Chicago- With just six weeks to form a full '68, 1.5 million; '69, 1.6 million; staff, Snyder went recruiting. He rcns San Francisco-'68, 732,000; found newscasters, writers and edi- '69, 780,400; KNX Los Angeles-'68, tors in Boston, New York, Miami, 905,000; '69, 1.4 million. Baltimore, Los Angeles, Detroit, (For the purposes of this article, Philadelphia, Washington and Scran- the four CBS stations in question are ton. He ended up with 23 news- considered news and information, al- casters, four editors, four writers, 20 though technically they will not enter engineers and numerous production that category until January, when assistants and copy boys-a total American Airlines' Music 'til Dawn, staff of about 100, up from WTOP's a fixture for 16 years, goes off.) original 50, all of whom were ab- When a station first switches to an sorbed. all -news or news -and -information for- Getting ready mat, the consensus says it takes at least a year to start moving-to be- Snyder set up a two-day cram gin to break traditional listening course in all -news radio for his staff habits that are programmed for at American University in Washing- music and news, and start building ton just before the switchover. The a significant audience for the new new format was promoted in news- format in town. papers and trade magazines, on hill - WTOP figures to embark on a pat- boards and, of course, on w'ioP. tern of grow th, since Washington is Particularly effective were "News - an ideal all -news market-big, with boxes," transistor radios adjusted to a cosmopolitan population keenly in- receive only WTOP, and given to Con- terested in news and largely com- gressmen and Washington business prised of automobile commuters from leaders just after the format change dozens of bedroom communities in took place. Mary land and Virginia. Billing itself as "WTOP non-stop Another reason why VTOP figures news," the station clears the CBS to make it in all -news is the presence news feed every hour (it's an afkili- of Larry Israel as chairman of the (Continued on page 86) Ti.L J.. \¿ V

Findirtg the local angle to a Washington story is not, The as hard as it sounds. Perhaps one of the best examples of localizing Congressional news is the ob\ ious t one-the Ilouse and Senate Appropriations Committee3. hometown Defense spending will affect military installations i throughout the country. _\nd the public works appro-<< angle priations bill touches on every state in the Union. Another example: The President's Office of Emergency f Preparedness recently gave our news bureau a chancel to localize the tragedy of hurricane "Camille." Washington Bureau chief We set up an interview with the clirector, Brig. Gen. George A. for WGN Continental Lincoln fret.), who was in charge of coordinat- Broadcasting ing federal and state evacuation and clean-up operations following tells how to find it the hurricane's assault on the Mississippi and Louisiana coasts. By ROBERT FOSTER Localizing the story for Chicago was relatively simple, as the plane -loads of medicines, clothing and shelter supplies ti were being sent from Illinois to the disaster sites. A two -minute interview wrapped up the Illinois and Chicago participation in a nutshell. Localizing the story for KWGN-TV Denver, we thought, might pose a more difficult problem. But we learned the general had married a woman from Denver, has a ranch near there and has children in Colorado colleges. Our "localized" interview was complete when the general told us he was in the Denver area when he first learned of Camille's devastation and was called to mobilize his disaster units. Ordinarily, in interviewing a Congressman, some kind of reaction is sought. \\ hat does a given Congressman think of a certain Congressional development? What does he think should have been clone, and what does he propose should be clone in the future regarding the topic? The Midwest is fortunate in having five of the top Correspondent Congressional leaders from its area. In the Senate, there Foster with was, until recently, 4 Illinois' Everett I)irksen, minority House Speaker leader. In the (louse, `io the Midwest has minority leader John McCor- Gerald Ford of Michigan, minority whip Leslie \rends mack, r.; Sen. .. of -'° y' 4p'a Illinois, the Chairman of the i Charles Percy, (louse Republican Con- ference, John Anderson of bottom r.; for- Illinois and Daniel Rosten- kowski, mer Rep. Chairman of the House Democratic Caucus. The Ro- ' Denver land Libonati. area has its leadership representative in Sen. i Gordon Allots, Senate Republican policy chairman. And ett Duluth -Superior has national recognition in such members as Minnesota Sen. Eugene McCarthy and Wisconsin YZ Sen. William Proxmire. . The J. first thing one has to understand when covering .L the J i - ,.*or Capitol is the committee assignment of members. For 4. instance, if there is a dispute hetween this country and France one doesn't go to a member who, although from e your _ regional area, serves on the House Post Office and Civil Ser'ice Committee. He looks for a member from (Continued on page.&0)

1 ;f you lived in San Francisco...

. . - ., . F9.'_ ._,11_91ktIiifl .. 11( t,.°k7 4 ;..'14. I , ty .,T ^o-} ' .:t.' 'it . M. '`, z4"- ' ó `.+ - _ tW tT r.. _ "` is: -_ , . v -F f' -ti- . r.wo s' . `.a" . . i ". *Uri" aXri e.. . h=r;'T' i d- :ti 1. ,? riC ..i% : .1 .lWy 7 / r ' '4'''V''1, .. z1';6[.;. 144-°---- if?'" -'`1w F - .a.r. ,

`-`' kír --.- I ltr--17' y ,t ..c1'LTJr.. . r_r- . o lC ` 7':i .nf ' ., '--- 1, :.Mel," - 5. . 1 \ --, ` '"e. ="-. 1W. ,~.--:-..1T, . J : ,. vr 414i.1,. --. .. - ; w -`o - S t'o .... wwiw4¡`... 6a :titi w - r? '' . -- . -..i. "

` ._ ..e"'11 7 r :i - 1 i ., .._4 r ,4ior A . ~-~ ` , ,

,7,-07.. 17 - .. --"-.a , i Q :,,^' - - ` `57 . -ft.-- , lYlit . ; Y

, . 'i . ' t " ° , , r r ...r

... you 'd be sold on KRON-TV

!Channel 4-Represented by Peters, Griffin, Woodward BROADCAST

major voices and integral parts of

CD CT) Denver KLZ-TV-AN'/FM p ál01 San Diego KOGO TV-AM/FM Q Bakersfield KEROTV p (61 Indianapolis --. WFBM-TV-AMlFM un Grand Rapids WOOD TV-AM/FM

38 Television Age, Sep[eniber 22, 1969 A PROGRAM MAN'S . . . Viewpoints

Tv news educates the less -educated coverage that cannot be duplicated by any other medium. Elections, moon shots, and many other events make American an Perhaps one of the best aspects of the television in - television outstanding contributor to the witty is its news coverage and in-depth treatment of culture of its people. earings, wars, and human interest subjects. Very often, Other detailed coverage on specials like the National owever, news is one of the worse aspects, as well. Why Geographic brought feature stories with almost the detail re contradiction and whither is network news drifting? of a scientific paper on any of these subjects. Even the First let's take a look at the people who watch news on network -produced documentaries were white papers on devision. Certain research tells us that it is predom- current events. Here, despite the very limited audiences, iantly lesser educated and middle and lower income the medium triumphed over its time restrictions. -oups. Now this kind of research may be suspect, hut, Sports o'er the weekend are also thoroughly covered in r the first place, it's logical and, in the second place, it's the field in as much suspenseful detail as possible. Earlier, ,t necessarily all bad. sports news, like all news, was necessarily limited to the It stands to reason that t iewing news via television is ticking off of scores and the neglecting of minor sports e lazy man's way to do it. The normal standard of a almost totally. rlf-hour show can lake only a minute or less-allowing It is curious to speculate as to why ABC has seemed rr commercial time and other material-to cover each unable to develop a strong news personality to do battle 20 items. 'There can in no way be a thorough reporting with its larger and richer competitors. They were able to rb on a selective basis or in any depth except in hour build a sports image beyond their apparent capacity, for atures and documentaries. The best job is an admittedly a triumph of sorts over the competition, but somehow rperficial reporting of a synopsis of the news with what- the same capacity was lacking in straight news despite 'er pictures may be procured to illustrate it. many tries. The answer could be that ABC didn't give This method of reporting is not going to be adequate any personality enough time to emerge. In any event, it is r the kind of educated man who spends an hour with a void which urgently needs filling. be New York Times then reads Newsweek, Time, or It is interesting to note that to evision has never de- '.S News and World Report. This fellow probably isn't veloped the personalities in news that radio (lid. Where len home from the office when the news is on and, if he are the Winchell's, the Elmer Davis's, the Edw in C. Hills, home later chances are he'll casually listen for the the Lowell Thomas's, the Fulton Lewis's, the Gabriel rather and highlights of news and sports. Heatter's, or the others who made radio news exciting. The lower income, lesser educated man, on the other Perhaps television is too cruel a medium to support 'Ind, has been helped considerably by to evision, as have this sort of dramatization of the news. Perhaps the real .t' children. 'I hese individuals, plus many housewives, ay not have had access to a depth treatment of news .ther by a magazine or any other than a scandal sheet. tese are the people television has helped to get a broader cline of the world in synopsis form. The problems of communicating via news are not at all iflerent from the problems of a hit in show business. ire personality is the thing. Over the years, NBC and S have been neck -and -neck in the race with some _ azingly durable, and now 1s very rich, personalities. 4 At first, announcers assumed the role of newsmen. Now, )mwsrnen can be their own loveable selves. The improve - -Father-image among news tent is, of course, enormous. News is best when told by performers? i,r,ple who write it, or make it. or are capable of writing truth is that these strong personalities are a vanishing or talking it without notes. Nothing could be more breed. Perhaps tv hasn't had time to find them. .ring than the pear-shaped tones of the fellow whose In discussing news, it is easy to neglect the one outlet 1.es are following the bouncing ball of the teleprompter. for unhurried and thorough news-the educational sta- I Of all of the news performers, Walter Cronkite proh- tion. Here, since time is not a factor, commentators can Irlv emerges as the father -image and the one most be- talk about any subject until they sincerely feel they've wved by the most people, even though people who rely covered the total aspects. lit television for their news seem to believe-statistically, I erhaps the most controversial and treacherous element at is-almost anyone they watch. of live news coverage is the horror of Huntley wars, the sug- P and Brinkley are charming and droll and gestibility of riots, the excessive violence in life and tmetimes stupid sounding. But all in all, this team nature, and its influence of all these on the observer for ade NBC strong in news and gave much satisfaction good or evil. No one knows the depth of the psychological 4id understanding to the little people of the world. influence of the powerful television medium in these The shining hour areas. of television probably came with the It is vital that the answers fauver be researched, and appropriate investigation. That is the dramatic, suspenseful safeguards be taken.-J.B.

derision Age, September 22. 1969 39 Film/Tape Report

FROM DOWN UNDER Lions of Ontario, he will be offering ground speed comparable to a 7 . r Rainbow Country, an The amount of Australian -pro- action -adven- Jet. The Corvette Stingray w ture duced programming on U.S. tele- series set in the Lake Huron chosen. area, to American television. It will vision will increase substantially in To make certain the car driv be seen first on Canadian television. the coming years, if D. L. Tafíner would be able to handle the situatio Ltd. has any thing to do with it. A a professional auto racer was needed former William Morris agent, Don- WHITEHALL TEST He turned out to be a Braniff pilo ald Taffner now buys American pro- well-known as a Whitehall Pharmacal is testing Grand Prix race] grams for the Independent Tv Numerous safety another property for national checks were take System, an Australian network, and spot The actual take sponsorship in two markets-New -off speed of the je represents Australian, Canadian and was 138 mph with the car York and Los Angeles. The adver- right btl British producers. side it. The plane lifted off the tiser has bought a Canadian pro- and car streaked along the runway Skippy, the Bush Ranger, program, The Naked Truth, from Screen hittin a top speed of 142 mph. duced by Norfolk Productions of Gems, and, if like Thus it wa audiences it, will demonstrated that Australia, is already in 155 markets expand to Conoco Supe between 30 and 40 mar- gives "more ride for Kellogg and etas sold by Taffner. kets. for your money." He is readying several other series, The property will be offered to most of which are action HIGHER -adventure. stations in a trade -out arrangement LABOR COSTS These are Minus Five, an Australian similar to He Said, She Said, another New union contracts, Sea Hunt which takes place around two recenth Whitehall national spot buy. WNEW- signed, and one to be the Great Barrier Reef, and The negotiate( TV New l ork and KLTA Los Angeles this Fall, are making certain that Rovers featuring a wild life photog- tht give Whitehall two spots per half labor component of rapher and a boy roaming around commercials and hour and are entitled to sell the other program costs will to the Pacific on a schooner. continue go four in the half hour strip. upward sharply in 1970. Next year shooting in Australia The Screen Cartoonists, local 841 will also begin on an hour mystery CONOCO'S SUPER of the International Alliance of The series based on 35 novels written by The vast amount of work atrical Stage Employees, (IATSE) Arthur Upfield. These feature a involved in the making of commercials is il- have won a contract which runs until' half-caste aborigine named Napo- lustrated in the new February 1, 1972, with pay in leon Bonaparte as a detective. minute commercial produced for Continental Oil creases of 20 per cent for animation Australian -produced shows cost by Clinton E. Frank through Keitz & directors and as much as 25 per cent about half that of American shows. Herndon, Dallas. This commercial in many lower categories. After Taffner has another edge since these will be seen in 105 markets this fall. 30 -day strike, the video engineer properties will have already been at Reeves Telecom received a thrett telecast in Australia, with much of year agreement which averages about their cost already returned. He can, 18 per cent in higher pay and fringt therefore, sell them more cheaply benefits. Many of these members o than ~ttn,t'l`. American programs unless they olx Local 52 (IATSE), will be receisint are off -network. Taffner wisely has $16 each year in salary increases decided not to compete against the iblZ11-`o Negotiations began September 11 big network shows. Instead, he is in New York for a new contract to concentrating on the production of cover actors in film commercials, simply -conceived programming The present pact between the Screen which stations can use in 11 fringe time Actors Guild and the Association of periods. Shooting the Conoco commercial National Advertisers and the Ameri- Taffner is also specializing in ani- can Association of Advertising The objective was to mated programming and represents dramatize the Agencies ends on November 15. It is high performance Air Programs International of Aus- ability of Conoco's expected that the SAG too, will press nett Super gas, which is tralia and Halas & Batchelor of Great priced be- for a large increase in fees for its low Britain. Air Programs International premium. The device hit upon members. was a race with a is producing an animated version of jet airplane. First A an airplane had to be "borrowed" at Christmas Carol which will be SPECIALS no cost because, unless it RELEASED ready for sale in America ín the could be obtained free, the cost would be pro- 1970-71 season. Halas & Batchelor Both ABC Films and NBC Films hibitive. Braniff made the will also produce an animated ver- plane avail- are releasing series of 10 one -hour able. Then negotiations had sion of Parkinson's Law for next to be specials. The ABC property, The season. undertaken with the city of Fort Fabulous Sixties, highlights the most - Worth to secure Taffner necessary clearances significant and exciting events of the also represents Canadian for the use of Greater Southwest Air- past decade. Each of these specials producers. With Manitou Produc- port. A car had to be found with focuses upon a different year through

40 . Television Age, September 22, 1969 POV )1 you see The Directors Center depends upon your point of view. How you use it depends upon your needs.

-1 S . t, 1-t t , 1"

. til

-u.. . ( _ _. + ';\ ! \ -

?*i 1 13,11

1 , .

- E fi . alv, t '4!( j. I _1 ti

*.1 are a director, you see us as a complete If you are an agency producer, you see us as a -;:e facility, including stages, equipment and place where thé industry's leading directors are bnnel. Our format offers you maximum lati- backed up by professional production manage- (for everything you do, from evaluation and ment including complete logistical budget control c'rch thru production and post production. from bidding to broadcasting, for film and tape. A total service to directors and producers. Worldwide. That's our point of view.

THE DIRECTORS CENTER THE DIRECTORS 78 East 56th Street CENTER 1515 North Western New York, New York 10022 Avenue Hollywood, (212) 838-3900 California 90027 (213) 466-8691 .1

Advertising Directory of 1960-1969. Though the program is PERSONNEL NOTES a documentary, special care has been PETER MINOR has taken to feature personalities and to joined Dan Cut SELLING tis Productions as vice relate events through their eyes. president i charge of program There is a large amount of footage development. H COMMERCIALS comes to Curtis from that consists of segments of theatrical Robert Law° rence Productions, movies and filmed coverage of sports Toronto. Dal Curtis Productions events. In 1960, for example, impor- has Dark Shad ows running on ABC-TV Alka tant attention is given to Marilyn Seltzer Jack Tinker & Partners WILLIS GRANT, vice i Monroe, to Ben Hur, and to Bo- president it charge of research and program nanza, as well as to the Kennedy - planning at Nixon debates and the Screen Gems, has also t end of the been Eisenhower era. named studio executive in charge of current The program will also be shown programming. It id expected that Grant will in Canada on the CBT and has been handle comLL. munications bought by the Canadian National between the studio an the networks. He will Railway. The producer of The Fabu- he headquar-{ tered in Hollywood...... lous Sixties is Hobel-Leiterman Pro- ductions. Aneth United has designated) CASCADE CALIFORNIA LARRY GRAYSON its vice The Ten Greatest, the NBC Films president and executive producer in specials, go behind the scenes into charge of live programming and musical the world of oil -beat show business. specials. He comes to kneth from the Tropi- American S & L The different programs give inside Lund -Heitman Smith cana Hotel, Las views of clowns, circuses, girl Vegas, where he shows' was associate on the midway, county fairs, thrill entertainment director. Aneth United distributes shows (stunt drivers), animal acts, tv programs and is now preparing its freak shows, firework parks, amuse- first motion picture property. ment parks and catmen. All of the TONY MONaCO has been shows have been filmed in appointed color. The executive vice producer is president of Ralph Chet Hagen's Colin Pro- Helfer's ductions. Africa U.S.A. and vice president of Ralph Helfer Productions. MORE SPECIALS BANDELIER FILMS, INC., Albuquerque Four Star International will produce a series of five musical specials featuring Lee Majors as host. Majors made his acting debut in Four Stars' Cannon Towels N. W. Ayer Rig Valley and since has been starred in features . .. Jersey Joe Walker makes his tv debut in a special produced by Tulchin Productions Ltd featuring George Burns. \ RETAIL SYNDICATION An hour, youth -oriented special specifically created for retailers has passed the test and will be syndicated JEFFERSON PRODUCTS, Charlotte nationally to department stores beginning in January by Storescope TV Inc. 1970 A.D.-A Film Oddy- RALPH KESSLER sey was shown on KNXT Los Angeles Chase Manhattan Bank Ted Bates in late August and was very well re- NEIL KOBIN ceived under the sponsorship of the May Company of California. The show consists of five segments depicting the present state of the teen-ager from 15 to 20. Por- RALPH KESSLER PROD. tions of the film can be used for 19 EAST 53RD STREET spots, and the film will also be avail- NEW YORK, N.Y. 10022 PLAZA 3-8313 P able for in-store use. Storescope TV co -produced the film with Teen Age TELETRONICS INTERNATIONAL, INC. Fair Inc., a division of Filmways. Storescope is a specialist in retailer use of tv and produces commercials. 42 Television Age, September 22, 1969 felfer is preparing a Saturday norning tv series with an animal Advertising Directory of heme and tv and theatrical docu- nentaries. SELLING COMMERCIALS 1OOYDONCK FORMS Gertrude Van Hooydonck has ormed her own firm, Gertrude Van Íooydonck, Inc. Her company will pecializc in the creation of new product concepts and the creative framework in which they are sold. It oil! also carry the concept through Cracker Jacks DDB Johnston's Yogurt Milton Carlson Co. .nished commercials. Formerly vice president of creative services at Wil- am Esty, Miss Hooydonck created lc introduction of Nabisco's n elch andy bar, Wild One, and its new Aj racker, Duet. She also developed, re identity "Country Fresh" for foxell's face cream. Her office is at 00 Park \venue.

ROSE-MAGWOOD PRODUCTIONS SPI TELEVISION CENTER, San Francisco ROGRAM NOTES Sell Defense for Women a new 'eries of 130 five-minute programs Frito-Lay Tracy -Locke Levi's Honig, Cooper & Harrington being distributed by Western 'ideo Industries, Inc. The program ill star retired U. S. Marine Maj. Tilliam L. Maughan. who developed le concept while stationed in Wash- 'Igton, D.C. It will show women aw to defend themselves in a variety ` . situations - purse -snatching, irould-be-muggings and other forms 4r1- - :.ao. attack. _ ++- Norman Corwin has been signed GERALD SCHNITZER PRODS., Hollywood THE HABOUSH COMPANY, Loy Angeles

'y Four Star International to pre - are the English adaptation and

arrate The Seven Seas, the series General Tire D'Arcy Lutheran Brotherhood Insurance C -M i seven hour-long color tv specials. our Star International and Sam eckinpah have made a deal with BS -TV to develop The Dusters for le 1970-71 season. It will be the ory of two maverick pilots who )erate a flying service.

PiK THE DOTTED LINE ABC Films has sold One Man FILMFAIR, NEW YORK PANTOMINE PICTURES, Hollywood how to 15 markets. Latest sales elude KTLA Los Angeles, WTMJ-TV (ilwaukee and wnvY-Tv Norfolk. Hardee Food Stores Lewis M & M/Mars, Inc. Ted Bates 'he first 13 in this series of 26 flor half-hours have already been roduced. 1'r1 The series consists of I gmedians doing their cabaret acts. ,.'mong the comedians already filmed 4e Groucho Marx, Mores Amster- im, Homer & Jethro, Rob & Ray, Tilt Kamen and Jerry Lester. L Demand for FICA -TV's Leave le a Beaver continues unabated. The JAMIESON FILM CO., Dallas TOTEM Indicated series, most often stripped PRODUCTIONS, INC., New York

elevisión Age, September 22, 1969 43 in the late afternoon, is frequent/ rene'serl, either by the original pu . chaser or by a competitor, says th distributor. Recent buying activity includes 14 renewals and six new deals. Neill deals are: KTVT Dallas -Ft. Worst WIICT Hartford, KPLIt-TV St. Loui9 1VWNY-TV Watertown, N.Y., 1VJHL-T'i Johnson City, Tenn. and 11OLO-T"I Columbia, S.C. The end of September marks the debut of another long -running prop' erty, Romper Room on 19 new .sta. tions. It is already being presented in 90 U.S. and 56 foreign markets. Among the new purchasers are Wow -Tv Omaha, WGtt-TV Buffalo, IS XIX -TV Cincinnati, WMCV Nash- ville, WTVR Richmond and t\USN-Tt Charleston, S.C. The program and Romper Room Enterprises is now' 3 owned by Ifasbro Industries. Screen Gems has sold The Vikki; Carr S/row, its eleventh entertain- 6,3 ment special, to General Foods for eleven markets. These include WLAC- TV Nashville, WLB«-TV Miami, IV CPO - TV Cincinnati, WKJG-TV Fort Wayne and VI T\ N -TV Columbus, O. Fifty The first movies two other markets have already tele- on the moon cast the complete schedule of other were shot with Kern Switar lenses. Screen Gems specials. Anyone who uses Switar lenses on Sales activity for Metromedia Pro- earth gram Sales specials continues. /lick could tell you why. Clark's Music Bag has been sold in 10 Professional movie makers all over the earth have long markets and O.I., the sports spe- depended on Kern Switar lenses to deliver consistent cial, in 33. Among the buyers of the color accuracy and maximum sharpness from center Dick Clark program are KBT1 Den- frame out. They have come to take for granted the ver, IS BEN -TV Buffalo, superb quality -control behind this WWL-TV New consistency. So, to Orleans, them, the fact that these lenses survived all NASA's tor- WLAC-TV Nashville and ture tests will come as no surprise. I1 TEV-TV New Bedford -Providence. What may surprise some of them is the happy Among the buyers of O.J. are «csH- news that the Switar 10mm, 26mm, 75mm, and 150mm TV Portland, Me., IS 'MY -TV Topeka, lenses now come equipped with pre-set diaphragm and macro IVttOC-TV Rochester, 1VKBS-TV -focusing. And the 26mm now has an aperture of N.Y., f/1.1-almost a full stop faster than the ordinary-f/1.4. Philadelphia, WIIC-TV Pittsburgh, Switar lenses are the ideal eyes for the world's WMAQ-TV Chicago and KKNT Des most dependable 16mm motion picture camera: Bolex- Moines. the pro camera that has proven itself from registration claw on out. INTERNATIONAL Known as the one-man camera, the Bolex will do SALES anything you need it to do. Documentary and news film- In the last two months ing with the Vario Switar 860E foreign automatic, through -the - demand for Warner lens, light metering zoom. Close-up photography. Special Brothers -Seven effects. Action filming with compact 100 foot load, spring arts cartoons has been great, says wind, and automatic threading. 12 continuous minutes of the distributor. The Bugs Bunny shooting with 400 ft. load. Variable speed filming. Sync. S/row and Bugs sound. Runny & Friends has been sold in 15 countries, among It's so versatile, and so dependable, it quickly becomes which are an extension of yourself. More than a camera. Mauritius, Iran, Mexico, More like a friend. Ireland, Australia, Abu Dhabi, For the free 32 -page 16mm Product Buying Guide, Costa Rica, Thailand and Uruguay. write Paíllard Incorporated, 1900 Lower Rd., Linden, New Tire Porky Pig Show Jersey 07036. Or for the name of your nearest dealer, call has been sold (800) to 553-9550, free. In Iowa call collect (319) 242-1867. seven international purchasers, four of whom are in Australia. The ROLEX Road Runner Show has been bought Paillard Incorporated: Rolex. Hasselblad. Hermes. by 10 foreign buyers. Again, five of 44 Television Age, September 22, 1969 !these buyers are in Australia. ti ITC GAINS Advertising Directory of Independent Television Corp. achieved a significant sales gain in SELLING the first quarter of its new fiscal COMMERCIALS year, its volume increasing 60 per cent compared to the corresponding

1 quarter last year. Such programs as The Prisoner, The Champions, Man In A Suitcase and The Baron-the Master Charge Card Doe Anderson Nelson Brothers Furniture adventure -suspense group-were pur- E. H. Brown w 1 ;hased in 26 more markets, bringing he total sold to 51. New markets in-

. . clude New York, Milwaukee, Kansas ° amity, Omaha, Phoenix, 4 ltlanta, d Washington, D.C. . ,~ 1nother of its suspense I '9+^^- series, ;ecret Agent, has been sold in 20 of he top 25 + cities. Among them are '._ = w . 1tlanta, Norfolk, Greensboro -Win- FRED A. NILES-Chicago, Hollywood, N. Y. ton Salem -High Point, N.C. and WGN CONTINENTAL PRODUCTIONS, Chicago Manchester, N.H. In specials, ITC has sold Show- irne, in another 21 markets, bring- Maxwell House Ogilvy & Mather F. & M. Schaefer Brewing ng total BBD&O sales to 76, inclu ling Phila- : 4? lelphia, Ibany, N.Y., Sacramento, ¡` í.+ *,i ti. l'oledo, San Diego and Tampa -St. Petersburg. Spotlight, another of its i specials, has been sold in 19 more narkets. Total sales of Spotlight are -Air-rityt; 12. New sales were made to stations Mta n such cities as Syracuse, Cincinnati,

KIM & GIFFORD PRODUCTIONS, INC., N. Y. ID MAKERS WYLDE FILMS, INC., New York

Miles Laboratories' NERVINE Jack Tinker Security Pacific Nat'l Bank Y & R w \

N. LEE LACY/ASSOCIATES, LTD., Ho lywood PELICAN FILMS, INC., New York

National Beer W. B. Doner Venus/Esterbrook MacM, J & A RICHARD I%IU\IMA, director of pro- I f ramming and broadcast affairs at bmpton Advertising Inc., has been ected a senior vice president of the lency. Mumma is responsible for ;ograrn development and produc- M1411 an, broadcast business affairs and oadcast traffic operations. Ile has ..S, -`410-»,- . en with . the agency for eight years, . 'eviously having been with ABC. á SANDLER FILMS, INC., Hollywood North Advertising, Inc., Chicago LOGOS TELEPRODUCTIONS, INC., N. Y. its elected GARY GRE kTIIOUSE a vice - ilenision Age, September 22, 1969 45 president for his work on the Ton. Camera Mart account, and promoted GARY KANE] announces the. to creative producer. ROBERT LYON has joined W. B, Doner, Detroit as senior art director. New He was formerly head art director Standard at Doyle, Dane Bet nbach, Toronto. from the old stand-by

The Camera Mart Inc. SUCH >tANN

At Ken) on & Eckhardt, 1VILL1 tM SUCHM tNN has been named group head and vice-president. He will work on the Lincoln-Mercury account. He returns to K&E after eight months at Foote, Cone & Belding, where he was -, also a group head. GEORGE SERA has joined the same agency as an art MITCHELL director. He conies to K&E from BNC REFLEX - Leo Burnett, where he was art director in charge of Kellogg's Pop Tarts. At K&E's Detroit office, ERNEST AVERTS has ioined the creative staff to work on the Lincoln-Mercury. He 110...... , conies to the agency from the AAAA ------Mitchell has designed an incomparable Careers in Advertising program. reflex system into the BNC. This is no DONALD C. MASTERSON has been ap- makeshift "conversion" but was designed THE as an integral part.of the time -tested pointed an account executive at the BNC to give the film-maker every desired Winius-Brandon advertising agency, NEW studio capability including zoom lens control. St. Louis. MITCHELL A Lew Features: vice-president and senior ac- BNC count director at Needham, Harper 93% reflective stainless -steel mirror & Steers is D\vID P. REFLEX alternates full light between reflex optics HOTZ. He was 111111111111~~. and film. Mirror and film shutter formerly vice president and manage- rotation engineered for dynamic balance ment supervisor at and flicker -free film. Built-in Papers, Koenig, power Lois. rectification for silent zoom lens controls --.-----,... and inside -housing illumination. Operating sound below 24dó- at 36" from HIGH FINANCE pickup microphone. Standard BNC operation and controls ,_._...,, but without rack - Trans -Lux Corp. had a profitable :»,01,14,1111,.. over requirement. **MO" six months in the period ending June 30, 1969. Gross revenue and FOR RESERVATIONS CALL MR, LEO ROSENBERG net income exceeded any comparable OR MR. SHELLY BROWN - 212/757-6977 period in the company's history. For Rent or Long Term Lease Gross was $6,036,693, compared to $4,247,202 a year earlier; total net income was equivalent to 76 The Camera Mart Inc. cents a share, of which 51 cents re- 1845 BROADWAY sulted from. operations and 25 cents (AT 60TH ST.) NEW YORK. N.Y. 10023 LIGHTING AND GRIP DIVISION: 887 NINTH AVENUE from an extraordinary gain from the PHONE: 212 757-6977 sale of hotel properties. The regular quarterly cash dividend of 15 cénts

46 Television Age, September 22, 1969 as declared. In the first six months of 1969, The Camera Mart Inc. oth the gross and net income of 1845 BROADWAY CAT 60TH ST.) NEW YORK. N.Y. 10023 )ote, Cone & Belding were don% n. LIGHTING AND GRIP DIVISION: 887 NINTH AVENUE PHONE: 212 ut, ross was $124,700,000 compared to 757-6977 9t 133,200,000 for a like period of ta )68; net income was 47 cents a Camera Mart offers the most complete line of Angenieux lenses anywhere: tare compared to 50 cents per share the first half of 1968. In June, 15mm Zoom Lenses from 17-68mm f/2.2 to 12-240mm f/3.5 &B receised its eighth CATV fran- 35mm Zoom Lenses 35-140mm f/3.5 and 25-250mm f/3.2 tise, Menlo Park, Calif. Fixed focal length 16mm lenses from 5.9mm f/1.8 to 150mm f/2.7 Fixed focal length 35mm lenses from 14.5mm f/3.5 to 100mm f/2.0 EEPEE STRIPES Camera Mart also carries a complete line of zoom lens accessories: the Camart lens Phil Conway, of the Cleveland support bracket, motor drives, Camart sunshade and filter holders, close:up ndication office of MCA TV, has adapters, lens multipliers, data rings, all filters and custom carrying r en named a vice president. He 24 cases and lens extension tubes for all lenses. 00t s been with MCA TV for eight - T tars and will continue to work out .41,- y the Cleveland office. Also at MC V, Michael J. Solomon, has been pointed supervisor of Latin-Ameri- n activities. He will be headquar- -ed in New York City. Camera Mart has TERNATIONAL. ACQUISITION Exclusive international distribu- n rights to The Secret of MIlichel- Angenieux lenses .gelo have been acquired by CBS iterprises Inc. The hour program Is been telecast over the ABC-TV by the dozen twork twice. It has won numerous bards, and was produced by Milton uchtman for Capitol Cities Broad - sting.

ISTRALIA BOUND Peter S. Tannen joins Foote, Cone ,:`1' , ' t Belding Ptv. to become national 1.;,ative director for FCB-Australía. le will be responsible for the cre- 've output of the agency's three istralian offices, Melbourne, Syd- , . E -y and Adelaide. A native of t iooklyn, Tannen has been a copy ,._ P4,' ,up supervisor at Doyle Dane ,,..: - ,.;r rnbach. il j y \ . r ..- LIMARCO APPOINTS - Inmarco, a recently -created fully i i'egrated research organization has ., >o.,1- -- e med 10 corporate vice-presidents. are ley Shim Grudin, Marilyn Beau - di', Ralph Wells, Gerald Lukeman, SHOWCASE, (arles Rosen, Val Appel, Hobert 5nders, Roger Seltzer, Robert Dubin LIKE NEW AND al Michael Boyd. Mrs. Lanel Jessup to 1 be executive assistant to 1'ierro NEW MODELS 1,1rquis, the president of Inmarco. AVAILABLE inmarco, a wholly -owned subsidi- of Columbia Pictures, now con- es of five For further information companies: Audience call or Write today: Sales Division 212-757-6977 ,}dies Inc. which tests commercials II program; Grudin-Appel, which evision Age, September 22, 1969 47 ü surveys attitudes and usage; Com- ector of workshops. Richard S. Chris- tention will be given to working witl puter Advisory Services Inc., which tian, Reeves Production Services will videotape so that costs are controlled produces systems and designs for hold Production '70, the second ed- The International computer software Film & 1\ consumers: Com- ition of a ssorkshop series which be- Festival will lab, which hold seminars on files specializes in concept, gan last year and was reported in and s ideotape when it gets unrlerwa) package, advertising and display test- TELEVISION AGE. There will lie 101 in ing earls October in New 1 ork. Among and \. T. Fouriezo and Associ- persons in each two of completely the film areas to be covered are new ates. which handles consumer surveys separate sessions, one for educators filmmaking techniques and writing and store audits. and industrial users, and the other music for commercials. The first will for program and commercial produc- WORKSHOP ACTIVITY be demonstrated by Lenny Flambro ers. The two-day session, October and Manny Vardi of Vardi-Ilambro f nnot 29 and 30, will dhotis, technical and other- cover all phases of Productions; the second by James wise, have come so quickly in the production, front preplanning to final Lithgow of the Film-makers Distri- communications industry that the editing. bution Center. need for workshops and seminars is Among subjects to be covered are The videotape seminar, which has manifest. I rider its newly -named dir- lighting, color, graphics. Special at - been extended to two days, will feature such e\perts as Pablo Ferro of Ferro Productions. Morton Dubin and Henn Oscar of \IPO and Donald NEWPORT FOLK FESTIVAL Collins of TELE -CINE Inc. JULY 20TH SHERMAN'S SUMMER Summer is traditionally the time to TM/ WAS THERE relax but not for composer -producer Garry Sherman of Sherman Kahn \ssociates. lis firm had a full program of summer commercials including Buick, Certs, Ajax, Frigidaire and Coca Cola, but he was also musical supervisor for Alice's Restaur- ttlIgg r. ant, a feature filrn.and guest con- ductor at the Eastman School of Music, handling the baton on his own work, "Idioms." Ile has also a scored Alice's lieslarrra,iI, produced the cast _4 - album of the movie and has a United Thanks, NBC, for selecting our _\mists single of the title song under his name. Ile will also Flo Mobile #1 for taping highlights musical packages this Fall for the of this outstanding festival. British Petroleum Oil Co. and for Carolina, \lahattwa and River brand rice.

TRANS MEDIA COMMERCIALS MAKERS INTERNATIONAL CORP. MOBILE COLOR PRODUCTION DEAN O'BRIEN has been appointed 538 Madison Avenue / New York, N.Y. 100221(212) TE 2-9200 vice president of \Vest Coast opera- 3259 Winton Road South / Rochester, N.Y. 146231(7/6) 442-0220 tions of the newly formed Directors Center a subsidiary of Electrographic Corporation. Ile had been with VI'1, another division of Electrographic Corp., for NEW YORK PL7 - 71te four years as head of production on DISHWASHER the \\ est Coast, but last year left to 1J join N. Lee Lacy & Associates to head FILM up \Vest. OPTICAL$ , its Coast operations. - inc. ' Also at the Directors Center, Hol- lywood. Jt\I JACOBS, former vice

. president and director of West Coast optical photography production of \ PI, moves over to be- image SP011' }u aerial come vice president and executive anamorphic photography liquid gale producer. animation Allegro Film Productions, Inc.. has for TOTEM PRODUCTIONS, INC. added TOM l' UL IIOI'I'E to its staff as a producer of iv commercials, and

48 Television Age, September 22, 1969 INDUSTRIAL TO BOB MADERO as a writer -producer. COMMERCALS Systems Division has appointed Delta Films International, the Libby -Owens -Ford has made a JEROME L. GREVER manager of broad- ll Puerto Rican producer of com- series of commercials from its docu- cast Market Administration. He has mercials, and industrial films, has a mentary film, Sale Home. These com- been product manager for RCA TV new executive vice president, ROBERT mercials illustrate the value of the cameras for the past five years. L. FIERMAN, who will direct its entire L -O -F safer windshield. They are be- sales thrust. The company is owned ing offered to dealers and distributors THE EVR FRONT by Pic Productions Inc., a publicly - for use throughout the United States. On the CBS-EVR front, steady owned company. Also at Delta Films Sale Home won the gold medal progress is being made. The CBS - KLAUS WERNER,. vice International, award at the Atlanta Film Festival owned medical and textbook com- producer has re- president/liason against 82 entries. It was produced pany, W. B. Saunders, is introducing His new affiliation is not signed. by \udio Productions and Fuller & a new general college -level chemistry known. Smith & Ross. It has also been dis- course Is hich has been two Years in The former vice president and tributed to tv stations for public development at Ohio State Univers- of Benton & Bowles' tv pro-. manager service showings. ity. The course will combine written department, SOL DWORKOW Iduction text with instructional film on EVR has organized Strawberry Produc- cartridges. It will consist of 20 films, with offices at 210 E. 50th St., MOVIELAB'S 45th STREET Itions produced to illuminate the laboratory New York. Frank Berman, executive vice manual created by W. B. Saunders. president of Nlovielabs, Inc., takes It was introduced at the American charge of its 45th Street division in Chemical Society Convention in New New York. This division is devoted York early in September. exclusisely to the processing of com- SCBS-EVR and Motorola, its '4" S mercials. The establishment of the licensee, are assembling a package of East Side plant (formerly the Berkey sports subjects on EVR cartridges Technical Laboratory I solely for spot for distribution to the nation's hos- production is expected to make for pitals. It is being done in conjunction i greater flexibility and efficiency. with Uplinger-Verna, producers of sports films. Among the films going on cartridges are Jogging starring ZOOMING IN ON PEOPLE Jonathan Winters and Rocky Marci- Video Prints Inc. has appointed ano, and Instant Quarterback, starr- AL BENONE vice persident in charge ing BALTIMORE Johnny Unitas. EVR cartridge of Midwest operations. He has been films are being produced for staff ANDY BALTIMORE, formerly of with VPI in Holly ssood since 1963. training, hospital supervisory educa- ó;Vlovielab, has joined Pablo Ferro RICK BENSON will take over as direction, nursing training, patient health Films as its vice president and sales tor of operations for Video Prints of education and entertainment. ,representative. California. Uplinger-Verna will also convert A 11. COLEMAN MITCHELL, JR. has The newly -formed Eastern Video Day at The Derby and the Funny been named vice president/creative Productions has hired ALLEN V. Film series of 200 cartoons to EVR director of Lobo Productions Inc. of 'i ONETTI as its chief engineer. Yon- cart ridges. New haven. etti, a pioneer in tape (leselopment, Last week. CBS-EVR was demon- YVES VEZINA has joined Bill Stokes is recognized as the first to des elop strated to top executives in the De- Associates Dallas as a video tape pro- backward video tape to intersync partment of Health, Education and ducer and production manager. ile with studio cameras. He was formerly Welfare, headed by Secretary of came to his new position from BBI)O, division manager of Video Tape Pro- IIEW, Robert H. Finch. The demon- Chicago, where lie was a broadcast ductions of New York. stration took place in Washington, production manager. The RCA Commercial Electronic D.C.

YIY LT 1-3970

DAVID LUCAS associates 0., 320 W. st o. o -"\ 1 o o coo Q \ 0 0 0 CJIP=firi 001Z)

Television Age; September 22, 1969 49 o 4° Ir. I+ '

" v.

Beat: The House

As a member of the White House press corps, Cliff Evans, chief of RKO General's Washington News Bureau, operates from RKO's desk in the White House press room. But Evans is no stay- at-home. He ranges the capital in quest of national and international news developments of particular concern to the 53 million residents of the 8 major markets served by RKO radio and television stations. By his unique ability to anticipate, interpret and bring the news "home" to RKO communities, Cliff Evans represents reporting at its best - and best is what RKO General stations deliver.

RKO RADIO RKO TELEVISION WOR AM & FM New York WNAC-TV Boston RKO KW AM & FM Los Angeles WHCT Hartford CKLW AM & FM Windsor -Detroit WOR-TV GENERAL New York WRKO & WROR Boston WHBQ-TV -Memphis KFRC & KFMS San Francisco CKLW-TV Windsor -Detroit WGMS AM & FM Washington, D.C. KHJ-TV Los Angeles WHBQ AM & FM Memphis

50 Television .Age, September 22, 1969 SEPTEMBER 22, 1969

TELEVISION AGE SPOT REPORT

a review of current activity in national spot tv

imebuying services-are they a the client money. The agency would perspective customers who haven't threat or a blessing to theagency then charge the client so much for been satisfied with buying services in media department? the job or so much for time spent, the past. Lee Gaynor, founder of a new me- with the service getting its share. "From the feedback we've been dia buying service called Media Gaynor seems to feel that services getting, it seems some agencies and Partners, Inc., thinks they're not like his, rather than being a threat clients are concerned that they won't only a blessing, but may very well to agencies' media functions, could get complete information on what's Ile a way out of the agency profit be a tremendous help. With a staff being done for them," Gaynor com- squeeze. What's more, he indicates, of 10 experienced buyers, Media ments. "We're assuring them nothing they could have an effect on changing Partners says it has taken on as will be done behind their backs, the method of agency compensation customers a number of small and me- they're dealing with a totally repu- from the present 15 per cent com- dium sized (in the $15 million a year table, honest and reliable firm." mission system. billing class) agencies, and some Gaynor was the national sales man- Gaynor thinks that timebuying advertisers as well. ager of Rust Craft Broadcasting, and services like his are the logical an- One problem that's slowing down had been a media supervisor at Danc- swer to the "unbelieveable paper- his sales effort, Gaynor hints, is an er -Fitzgerald -Sample. His partner work and employee problems" that instinctive distrust on the part of is Paul Sulzer, formerly president of agencies are encountering in their Universal Communications and gen- media departments. As a way out eral manager of RDR/TBS, a corn- of oppressive costs and diminishing petitive buying service. Norma C. profits of media operations, Gaynor Strassman, associate media director, thinks that turning buying functions was senior buyer at BBDO and head over to "expert, professional and ef- buyer for Malcolm E. Smith. ficiently run timebuying services can make the whole agency operation more profitable." Among current and upcoming spot Gaynor would like to see the com- campaigns from advertisers and mission system changed so that agen- agencies across the country are the cies could revert to a fee or per -hour following: rate -charging system. In his view, the agency would continue media A.M.F. Corp. planning and campaign creation, (North Advertising, Chicago) but turn over the actual buying func- Joel Kaulnran buys for Lincoln- AMF's SNOWMOBILES and SKI tion to the outside service. Using the Mercury Dealers Association, Magna- DADDLER will be boosted in nation-wide experience and knowledge of the ex- vox, Norge, Fedders and American promotions breaking this month and lasting through most of the Winter in , pert buyer to negotiate a more Biscuit Co. at Kenyon & Eckhardt, colder regions. Prime, early and efficient buy, the service would save New York. (Continued on page 54)

Television Age, September 22, 1969 51 Media Personals Required HANS L. Ca11STENSEN has been Reading named senior vice president and director of media and for Published by Hastings House research at N. everyone W. Ayer, Philadelphia. He has been who makes his with lyer since 1948. CHARLES J. O'DONNELL Iras joined living in the Bauer Tripp Hening & Bressler, New York, as media director. Ile television industry. was a media group supervisor at Norman, Craig & Kummel, New DOCUMENTARY IN AMERICAN fork, and was media supervisor at TELEVISION Warren, Muller, Dolobowsky, New by A. William ,Bluem, York. Syracuse University daCumenfalY "Easily the definitive book on the television JOEL T. JOHNSON has been ap- rÁM documentary, yÍ$ÍÓÑ pointed broadcast this work's value will not be Tt L,,, _.". media dl.vetor at diminished by the passing years." Lawrence Kupper/Grant, Hartford. Previously, Laurent in The Washington Post. 312 pages, 100 photos, notes, 3 appendices, bibliography, index. $8.95 - TELEVISION STATION MANAGEMENT The Business of Broadcasting edited by Yale Roe, ABC-TV Network Seventeen industry professionals examine the realities of operating a television station. All phases of operation are thoroughly treated- management, programming, news, advertising, promotion, traffic, technical services, etc. 256 pages. Text Ed. (Paper) $3.95, Cloth $6.95 WRITING FOR TELEVISION AND RADIO by Robert L. Hilliard, FCC JOIINSON A realistic, practical book on the craft of lie was an account executive at writing for television and radio. Contains wtlNtt-TV New Britain and, before ample, up-to-date illustrative material. 320 that, served as a field rep for A. C. pages, sample scripts, review questions, in- Nielsen Co. dexed, $6.95 TIIOSIAS E. HEALEY has joined THE TELEVISION COPYWRITER Compton, New 1 ork, as manager of How to Create Successful TV Commercials inedia research. He had been with by Charles Anthony Wainwright, Vice .1. C. Nielsen for the past three President and Associate Creative Director, years and was a senior research TathamJLaird & associate at Young & Bubicam, Kudner, Inc., Chicago New York. Written by a veteran television commercial - maker, this book is a thorough and practical MIKE MC DONALD has joined Car- examination of the creative process son/Roberts, Los .Angeles, as a from media idea to finished film. 320 pages with supervisor. Ile had been with many J. \\ alter Thompson, New York storyboard illustrations, fully indexed. Cloth- bound. and Los Angeles, most recently as $8.95 a inedia planner. -ORDER FORM BOOK DIVISION, TELEVISION AGE New service 1270 Avenue of Americas, New York, N. Y. 10020 Mary Ellen Please send me the following books: Wheeling, media director of The Bowes Co., Los THE TELEVISION COPYWRITER $8.95 Angeles, has left the agency to DOCUMENTARY IN AMERICAN TELEVISION $8.95 establish her own independent TELEVISION STATION MANAGEMENT media consulting service in Los Angeles. Paper $3.95 Cloth $6.95 The new firm offers media WRITING FOR TELEVISION AND RADIO $6.95 consultation and planning to NAME ADDRESS both agencies and advertisers on a retainer or project basis. CITY STATE ZIP Her first clients, she reports, in- (Please add 500 per book for mailing and handling.) clude two agencies and an ad- Check enclosed. vert iser.

52 Television Age, September 22, 1969 "AFTER ATLANTA One Seller's Opinion . . - WTVM COLUMBUS POPPING A NETWORK MYTH ISAMUST... IT DELIVERS MORE

Occasionally, you HOMES THAN ANY hear about a sales representative of a network - affiliated station who tries to influence a poor inexperienced buyer OTHER GEORGIA with the vague, intangible and esoteric values that his station offers, skipping the true media value performance. TELEVISION STATION" (ARB MAR. '69 CIRCULATION DATA) After all, the network rep relates, there is truly some mystical value NET WEEKLY to a network station. And exen if that station's media value is CIRCULATION below 1. WSB-TV the competitor's, the simple fact that his is a network affiliate demands 671,300 a buy. Ever) one knows, he'll insist, that his station's viewers are dif- 2. WAGA-TV 670,400 ferent. They're better Even if do ... we not have research to prove it, 3. WQXI-TV 595,300 everyone knows. 4. WTVM Recently, an independent research organization completed a study CIRCULATION dramatically disproving these mystical contentions. R. II. Bruskin As- sociates prepared a questionnaire to determine how people select their 242,100 evening's television viewing and how many stations are regularly viewed in a specific market. A total of 427 personal, in -the -home interviews were conducted with male and female household heads in the Los Angeles Metropolitan area. cocirn+éus: Since the study dealt with the respondents' previous day's television view- cw: ing habits, and only weekday viewing was examined, no Sunday or Monday interviews were conducted. Market -Math, a statistical consulting firm, was commissioned by Bruskin to prepare a probability sample. BLAIR TELEVISION The respondent was asked by the interviewer to relate how his de- termination for the previous evening's tv entertainment was decided. The answers, based on a methodology of free response ". . . shows clearly that people regardless of sex, education, or income, generally watch programs, not stations. Viewers are selective in their viewing and rely heavily on television weekly periodicals and newspaper listings. Viewers in general do not dial -switch, nor are they oserly influenced by WHO'S WHO another person when selecting their evening's programming." FOR MOVIES After determining ways in which the respondent selected his evening's IN DES MOINES? programming, the question was asked, "For each station, please tell me if you .catch this channel (list of tv channels is shown to respondent) regularly, occasionally, or not at all." The results of the survey clearly demonstrate that more than nine out of 10 viewers tune to five or more stations in their market on a regular basis. For a market that has seven Vi-iF stations, with three network - affiliated stations and four self -programmed independent properties, this il would seem to prove conclusively that there is no prejudicial pattern to IÍÍII\.. 1.Ill t. telex ision viewing. Í{f Mal11i11i; Additionally, the study relates that only 1.2 per cent of the respondents said they viewed the network affiliates exclusively. The study does not DIRECTOR reveal, but one might assume, that the percentage of people viewing only the independent stations in the market might be just as high as the percentage attributed to the networks. A further revelation from the study illustrates that the distribution of regular -plus -occasional viewers to the three network stations and the four independents are similar with respect to sex, education and income. In- dependent viewers are no different from network viewers, since they are the same people. This study obviously should provide buyers with some insight into network vs. independent promotions. Net%ork stations should not be bought simply on name alone. Their media aloe is what counts.

COLOR 13 DES MOINES, IOWA

.Television Age, September 22, 1969 i3 Spot (From page 51) (Ketchum, MacLeod & Grove, Citgo Co. Pittsburgh) (Grey, New York) late fringe are being used for the 1n eight -week flight for CALGONI I E A seven -week campaign for the CITI,O 10s, 30s and 60s. Pat Berg is one aimed at total women, begins September CLASSICAL CAR ' promotion starts of the buyers on the account. 22 in 17 markets. Day, fringe and October 26 in selected nation-wide primetime are being used for the markets. The 60s will be seen in fringe Airwiek Industries 30s and 10s. Kathy Rankin is one time with children, 6.11, and men, 18-49, (Hel/gott Partners, New York) of the buyers on the account. the prime targets. Alillicent Lomax worked on the buy. A sizeable buy for AIRWICK Products starts on issue Chesebrough-Ponds date for eight weeks with women, (William Esty, New York) Dole Co. 18-49, the intended viewers. The October 5 is breaking date for an (Foote, Cone & Belding, 60s and 30s were placed by Tom eastern campaign for Q TIPS, scheduled San Francisco) Goodwin. to run nine weeks in fringe spots. A major nationwide boom for DOLE The 30s are expected to win over women, PINEAPPLE kicks off October 6 for Borden Co. 18-34. Michael Gordon is the buyer. eight weeks, using all time periods to (Ross Roy, New York) win over women, 18-49. Used will be A national campaign for INSTANT KAVA Chesebrough-Ponds 60s and 30s. Vivian Batty worked starts in about 50 markets on issue (William Esty, New York) on the buy. date, lasting five weeks. The 30s Breaking Sep ember 28 for six weeks will are being slotted into day and fringe be a campaign for GROOIII X CLE 1N Dulwnnet Wine spots, for the edification of total primarily in the south, and for seven (Gilbert Advertising, New York) adults. Bill Maher supervised the buy. weeks, mostly in the southwest. The 30s New lork, Los tngeles and San are to run in fringe spots to edify men, Francisco have been picked as markets Calgon Corp. 18.34. Susan Feit did the buying. for an eight week campaign for (Continued on page 56)

CAIRO, GEORGIA. A VITAL PART OF

LAND OF YEAR-ROUND a O GOOD LIVING, GOOD -BUS/NESS

Cairo has lived up to her recognition in 1967 The choice was well -placed. Since then Cairo has as a "Certified City" awarded by the Georgia attracted new industry and construction at a Municipal Association. Singled out for "its su- steady rate. Since 1960 retail sales, bank deposits periority as a location for business and industry, and property evaluation have increased 75% to as a forward -looking community dedicated to the 100%. Keep up the good work Cairo and Grady

good life." County, Georgia, a vital part of WCTV-LAND.

11-

TALLAHASSEE THOMASVILLE

s BLAIR TELEVISION A CBS AFFILIATE . I

54 Television Age, September 22, 1969 Profile JIM McCOLLOM

Jim McCollom is one of many peo- F Times, the ball Street Journal and the day Schaefer Beer. , )le who is anxiously awaiting & Os- Another innovation at BBDO that I hat Batten, Barton, Durstine )orn will go to a completely regional _ Jim finds helpful is the agency's use of the computer in buying analyses. Though he doubts that the machine has appreciably cut down his paper- Rep Report work, its speed in delivering summaries "keeps people on their toes," DICK WALLE:R has been named a he says, and has the group sales manager for the New improved quality York office of Metro TV Sales, mov- of media selection. ing from a similar position in the "You get an immediate summary Chicago branch. His post in Chicago sheet listing all demographics viewing COHEN, who will be filled by HARVEY the show you've bought," Jim notes. has been an account executive for "If you're trying to appeal to one Metro, Chicago for five years. Waller media buying setup as a few other group for had headed up the Chicago force large agencies have done in the past example women, 18-34, 16 months, after a year for the past year or two. you can compare the size of that as sales manager for KDKA-TV Pitts- group with all others. It lets you burgh. He had also worked for Jim thinks the idea is great. "It know if you've bought wisely for TvAR and KTTV Los Angeles. Cohen, will put us in the position to be Metro, was in the the particular product or if you before joining completely knowledgeable in a mar- media department at Wade, Chicago. should have gone somewhere else." ket, and bring the word `negotiation' BEIINAIID FLYNN has been promoted Jim, who spent six years at Sulli- Metro, New up from under the table to the top to a sales position at van, Stauffer, Colwell & Bayles, New York, having joined the rep two where it belongs." York, before he joined LaRoche, now months ago in a sales development The regional system is "evolving" capacity from Ogilvy & Mather. buys television for Philco and Pepsi at BRIO now, Jim and explains, Cola in New York. He also does a STIJAUT STRINGFELLOW has been when it's in full effect he'll be in good deal of radio placement. This, appointed an account executive in charge of a five -buyer unit for New he be ieves, is more challenging than the New York office of CBS -TV Sta- York City and State. tv buying because less tions National Sales. fie had been there's empha- "The major advantage of regional sis on "efficiency" (which means rat- buying," continues this 10 -year media ings) and more on "shadings" and veteran who joined BBDO last year "quality." from LaRoche, McCaffey & McCall, Jim has a minor bone to pick with "is that it will save tremendous reps and stations. "When a salesman t»^t. amounts of time for the client. For comes in from out of town to see example, if he needs to make a buy tF me, we ought to be able to carry on 1 quickly in a certain market, it won't a more efficient exchange. He should be necessary to request avails. You'll keep in mind that what I'm interested know instinctively, say, that the first in is buy ing good spots at the lowest 15 minutes of a certain program will cost. A station's awards and public be filled, or that the audience tuned service record really aren't pertinent in at that hour isn't the group you to the buy, and anyone who's inter- want to reach." ested can look up the ratings himself. When regional The salesman doesn't has to go into STRI NGFF.LLO\V the system is in- stalled fully, Jitn will be handling great detail on that point." in the network's Los Angeles office several local accounts like First Na- Jim, a bachelor, lives in Manhat- after selling for K \tlC-TV Los \ngeles tional City Bank, The New ,York tan. His hobbies are bridge and walk- and EGO -Tv San Francisco. ing.

WILLIAM MADDEN has joined the New York sales staff of Katz -TV Rep revise West. He had been with Savalli/ Buyer's Checklist Gates and, before that, was with The "Buyer's Checklist" of Grey and Compton, New York. September 8 erroneously stated New affiliates Ihat \\AJA -TV Miami had ap- JOSEPH NIARCOE has Joined the KTXL-TV Sacramento will be avail- New York office of Savalli/Gates pointed Savalli/Gates its na- able for NBC network programming from Grey, New York, where he was tional sales representative. Ac- on an occasional basis, with a base an assis ant group head. tually, Savalli/Gates is han- hour rate of $150, effective immediately. dling only the Spanish program- ROBERT II. BARTON has left Metro WJJY-TV Jacksonville, Illinois, ming on the station. Edward TV Sales to becolne a New York became an affiliate of the ABC account Petry & Co. will continue to executive in the Gold group Television network, effective im- of stations for Harrington, Righter handle all other programming. mediately. & Parsons.

,Television Ago, September 22, 1969 55

1 Agency Appointments Spot (From page 54) ROBERT M. Tui Mr, a director search services director at Kenyon DUBONNET \VINES, breaking in mid - and senior vice president of Foote, & Eckhardt, New York, and a vice October and using 60s, 30s and lOs to Cone & Belding, Chicago, has been president and communications di- reach adults, 18-49. Ned Celband elevated to vice arranged the chairman of the rector at Ted Bates, New York. buy. hoard of the agency's parent company, FC&B Communications, Inc. DuPont Co. JOAN G. No\KEs, GEORGE J. REN- Ile will work with the chairman NEn. Jr., atol \IICIIntt. Rawtiz have (Batten, Barton, I)urstine & Osbori and president on corporate manage- been named vice at New York) ment, planning and presidents Ted development About of new programs. Bates, New York. Noakes, who as- 50 national markets are being sumes the post of account super- tried in a major promotion for DuPont visor, had been an account execu- ZEREX anti -freeze which broke shortly \VINTots H. HALL, senior vice pres- before and tive since 1967. Renner joined on issue date. Men, 18-49, dent and senior account director at are the intended targets, with Bates two years ago after three fringe Needham, Harper & Steers, Chi- and weekend sports the chosen time years with Sullivan. Stauffer, Col- cago, has been transferred to the periods for the 30s. Phyllis Stollmack well & Bayles, New York. N H&S west roast office in Los An- Rawitz is one of the buyers on the account. joined the geles as general manager, He joined agency least year after having been the agency in 1954 as a vice presi an account executive Emerson Television dent. at McCann-Erickson, New York. lie (Daniel & Charles, is an account supervisor. New York) Starting on October 6 for six week, will ' DIt. THEODORE FRANKLIN DUNN be a national campaign for EMERSON has joined Benton & Bowles as PERctv\L S. HILL and RICH\RD COLOR TV, embracing about 70 markets F. ToBIN have been named vice The 60s,in fringe spots. are expected to presidents of \IacManus, John & sell men, 18-49. Lydia Blumenthal \dams, New York. Dill came to executed the buy. MJ&A early in 1969 front Ross -Roy, New York, where he was a vice Economic Labs 4 president and management super- (N. W. .Ayer, New York) visor. Tobin joined the agency in \lore titan 20 markets. mostly in the 1968 from pest, Weir & Bartel, midwest and far west. will be tested New York. in a campaign breaking September 29 for JET DRY and DIP IT. The fu or - week promotion, using 60s and 30,s in \IALCOLM SELSDON has been ap- early and late fringes. is aimed at pointed a vice president Leo of total women. John Long is one of the Burnett-LPE International. Ile had buyers on the account. been the international coordinator for the agency's worldwide network. Exquisite Form Industries (Logo Advertising, New York) J\MES B. BALDwI', formerly Breaking just prior to issue date was DUNN senior market planner for N. U. an eight \leek buy for EXQUISITE Ayer, Philadelphia, is transferring FORM senior vice president, FOI-\D\TIONS, to run in 58 director of to the agency's Boston office research. as an markets for the edification of women Ile was previously re - account executive. over 30. Day, early and late fringe are being used for the Ws. l-ly Finkelstein BUYS IN engineered the buy. In mentorim» BRIEF wN.\sostc, after almost 10 years as Goldseal Champagne Katz Calendar, a standard a national advertiser, will use television (Gilbert Advertising, Nero York) aid to advertisers, agencies and for the first time this Fall. Planned is a major network GOLD EAL CHAMPAGNE will be broadcasters, died this month and spot campaign. going into 59 major markets, starting in Sep- advertised in two upper New York State at age 25. a victim of changing tember and running through mid -Decem- markets for four weeks from November broadcast buying ber. Fringe and primetime will be bought 24. The 60s will be -hot\n in fringe patterns. spots, for Originally to demonstrate particular products. Sports adults. 18-49. Ned Celband designed for quick and news on a local basis will also be made the buy. calculation of renewal and cam- used. Ted Bates, New York, handles the paign end -dates when radio account. Jolly Jumper Products schedules normally (Redmond, lllarcus & Shure, ran in 13, Olympic Figure skating 26, champion Peggy New York) 39 and 52 week cycles, its Fleming will appear in a series of spot Starting usefulness diminished as the ads for K \IAItT DISCOIINT STORES. Ross Roy. September 22 in Chicago and Detroit, is the agency. \lilt\aukee will be a six week campaign pattern of buying time in short- for JOLLY JUMPER, a child's exerciser. er flights On October 6, another set of 60s will became accepted. Spot ads in the top 22 markets will be be seen in Detroit, Indianapolis and Daniel I )eneholz, Katz's vice used to push GENERAL ELECTRIC housewares Grand Rapids. Day, fringe and primetime in the pre -Christmas season. president for research and pro- CE expects are being used, with women. 18.34, the to reach 80 per cent of the motion and "father" of consumers in key audience. Chris Stiglich did the the these markets with an average 7.5 com- buying. Calendar, intoned philosophi- mercials. In the top 22 markets, 49 per cally, "It served the industry cent of all U.S. retail sales are reported. Clyne Maxon is the agency. Kiekhaefer Motors well, but it outlived its useful- (Gardner, St. Louis) ness." i\fore than 30 CHICKEN DELIGHT is launching its first nation-wide markets hate It been picked to launch a campaign is survived by Katz's Spot nationwide advertising program with tele- for MERCURY -\OW VEHICLES, Budget Estimator, vision spots this Fall. The chain's "Don't kicking Spot Cost off on September 29 in some markets, cook tonight. . ." will take second place Summary and Spot TV Cost October 6 and 13 in others, to run to a new theme, "There's a Great Chef per through various dates in December. The Rating Point Guide. near you. . . Chicken Delight." Sperrv- 30s mill be shown in late news, weekend Boonr, Inc., Chicago, is the agency. sports and late fringe. Men, 18-31, are 56 Television Age, September 22, 1969 1 I ..Iv ni rl Quanta ed the buy at X e. Ileb V.'ei Geller. belt markets. Some 15 to 20 announce- , 1, . ment, a week for a two week period are Strtkelres Van Camp planned per market, with individual I innry 'hors (Lennen-& \'eieell, New York) distributors advising the agency when to ,New begin the spots, (Frank .\nadan, York) 1 nationNide campaign for STOKELEI- depending on snow fore- casts. The 30s are aimed primarily at 1 I r ( r KI\\F:1 1/4110E:. Fall \ 1\ C1 11P PORK 8 11E 1\S break- older melt. Rudi I fin.lnu promos Borer, are latid fur Orti.her 6 for four week, u-ing day and Marti does the buying. iban 2" rnarketm. The hrs.' flight prime hislt, fur the 20s and 10-. Woolen F. W. r r brim 4 ptenllor r 21 to Or tuber 28, 18-19. are the -elected audience. Marion Woolworth and (rum \number 19 to June, arranged the buy. (Frank Sau'don, New York) r Day, If. r-Il. 21. prime and fringe .1 three-week promotion for S11172 1N idol it for the 601 and M., Tema \lfg. Corp. HALLOWEEN COSTUMES breaks th soap n and no n. 18-31 the -clef tell (Campbell-Nit/ma, Minneapolis) October 9 for three weeks in about 40 tu. F re dill i rotten mule the buy. markets, utilizing day, early Toro'- :-.NOW fringe and Pl'I' onuwtlirower will relate fringe 60s to reach women, 18.34 r-eise a heats' promotion this Norkeell Corp. Fall and and total children. Gale Gilchrist worked 11 inter with .pitta in l N'lllratn k.sty, r\cw York) about 19 snow un the buy. le, f..ur sir k flights for \O\F.\11 I\4l \\I' III \\ F; break un i.ue date 1 m \uv other 21 in elected market-. MI nil Mk in fringe to garner r IN 11. I rw re ne a Bird..ill did the . Corp. ¡(Cnrn/rlullllitlinn, Ilinnenpolis) tiro and .outhern market- t. ill be 1r d in to major campaign for I'.I),It... vs I \ s.I'It \1 Fit. breaking Nosember I. Ilas. prone and fringe are bring I .1 for the 611. and 3().. Itudi \farti I ,.1 the hat. I'ilIshur 'flatten. Ilnrmn, I)urstinc & ()shorn. feu, York) 'III «Ill 111 M' 1".F. F(1111) .'rl1:KS it, b. tell boomed in a . amlhaittn farting kpt. nlber 29 in all market.. To run till iln. robe r 7, the 40. and 30. are living lu n an il:n. early fringe anil prime -time, tllh r holdup. i. 17. and adult-. I8 -P). 1 r target group-. Hill Frank made the IN

'rl dire Nl Hen roili Co. I oriel Advertising. \en' York) A CHEC K*- r , 1011 -market promotion for PRINCE YOU MAY NEVER SEE $960,242,000 1 11 11111\ I break during September nil run. through \ pril in eight major ludo t. Priam, das and fringe spot-. are en bough, for the (ill and :Ma. BUT ... in the 38th TV market you'll see tlh Nomen. IR -N) the primary target. et is I)n.tead urganürd tin buy. retail sales 2'/2 times as big Ionl.cr flats Co, II alter Thompson, Chicago) WKZO-TV MARKET \Vith 214 billion dollars in retail sales and I N JF II \1 \ FR(nF:\ \\'a1FFI.F. COVERAGE AREA ARB half a billion in food alone, the I lasing promoted in a eerie. of flight, Grand Inning Hal ionttide (rum paw until Rapids -Kalamazoo market is 33rd in iris 1970. The 30. are being lotted too earls and Tate fringe. to attract total retail sales. (mum. 1R-19. \largarrt \larino organized . bus WKZO-TV is first, with a 49% prime - time share in i:l Corp. this 3 -station market, giving reiss t. (;eller, \evI' York) you one of the lowest costs -per -thousand kilt nil 'i pt' oilier 2I i. a ,till.-Neek in the top 50 markets. is for `IIF;TI_\\I) F'I,IOli C1111: rm. in more than S11 market.. The (10. Ask Avery-Knodel how you can 1,1 O. a ill run in da -pot. to attract cash in. nr n, nil in fringe to influence men Source: SRDS and ARB, Feb./March 1968. um the gi(tItuyine .ea -..n. Barbara I n I- the bush. ;A Chicago bank purchased the accounts receivable from a giant retailer in I961 for this ,.'II Corp. amount. ,f4-/rr I ors. aC (:I ller. New York) Ió J(if/i.,rw till run R! .uuuloo sow calla III F\ ..ill he pnlnuted in n. GUM ~WS flight .I.11ting ® tom1 W DS ..UW,00 nitier 29 and lasting Wu/AT ti [a.tlM I \.a. mint .1) in more than M) 100,000 WATTSKZO-TV market.. nu,TSVOR CMANNII 3 1000' TOWIR tag used .le TV clavo are Ml. and Ms in rlav and unos wAW700 Stadler In Seth Kalan.a.ee and Grand Rapid. ii u.Afi cro MACC ruru x cm ' t,e .Intl.. N it h N ,ultra Anil men aRrt YAM Mt malt Per Grater Western Michigan the l i[QR, t .1 muss. Ar.,r.fnedei, dolt. ni e-. .lack Geller coordinat- RIM" [pulp Mane .la Inc., halal., NoNanal f.p,...ni.aro

n 1t.. rptcmbe 22. 1009 57 IN MARYLAND MOST PEOPLE WATCH WMAR-TV NEWS

- : I- t a

. .1

" 7

r a

THE "NEWSWATCH" AIR TEAM - (From left to right) David V. Stickle, Director of Public Affairs; Perry Andrews, Weatherman! Ron Meroney, Weatherman; Lowell James, On -the -scene Reporter; George Rogers, News Director; Chuck Jack Bowden, News Reporter] Richards, News, Reporter; Jack Dawson, Sports Director; Bill Burton, Outdoor Editor; Susan White, Feature Reporter. George Collins, Associate Editor, not included in photo.

NEWSWATCH is Baltimore's most popular television news program. It should be-it offers the viewer the best talent and facilities in this market. Check the March, or May, ARB and NSI ratings for average 1/4 -hour homes, early and late, Monday through Friday.

In Maryland Most People Watch COLOR -FULL WMAR -TVA CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION

Audience data, if any, used herein are based on standard measurement surveys and are subject to the limitations of the original source. They are estimates only which are not accurate to any precise mathematical degree.

58. Television Age, September 22, 1969 ...,: Wall Street Report iír.

Analysts impressed. Motorola. for one. Maybe they will one of these one of the many manufacturers aim- dais, but they don't talk about it. ing to put color tv into every Ameri- Thev's e only got about 6 million can home, has impressed Wall shares outstanding." Street analysts lately with its gains Nevertheless, the consensus is that on a couple of fronts. Sales and earn- the company has resumed the profit- ings appear to be back on a steady, able growth it showed in the early upward path, after slipping badly a part of the 1960s, and that the stock couple of years ago. At the same is likely to follow the same trend. At time, the stock has been trading on recent levels, the shares have been the New York Stock Exchange at selling for about 30 times the latest about $128 a share, not far from its year's earnings, but Motorola has 1969 peak of $134 and respectably always had a relatively high price - ahead of the year's low, which was earnings ratio. A couple of years ago 13 $102.75. it was up to a multiple of 47. With a couple of reservations, the The profit -per-share hit a record analysts are generally optimistic $5.40 in 1966, but then sagged to about Motorola, and some are recom- $3.08 in 1967. Last year it recovered mending purchases of the stock. The to 81.61. Earls this year, earnings reservations concern probable fierce looked as though they might soften electronics items for aerospace ap- competition among makers of color tv again, but sales and income suddenly plications, control and information sets, as well as a technical matter- spurted. Wall Street now believes systems and some military ordnance. the relatively high price per share of that Motorola might get the profit line Radios and tape players for cars and ' Motorola. A few years ago, in fact, back above $5 this year, if there is no trucks are made by a separate divi- when sales were still less than $700 serious collapse of big -ticket appli- sion which I i produces million. the stock was changing hands ance sales. other automotive J products like alternators and ignition on the Big Board for more than $233 Volume, which was $775 million a share. systems. This kind of share price can Last year, should sail easily over the i1be a Another product that could make considerable deterrent for a $800 million level again assuming no t small investor. a big contribution to earnings is the To deal in a round serious setback for appliances. Sales lot, thus CBS electronic video recording play- paving the lower brokerage in the first half were $406 million, on fees on er, but it is so far untested in the such lots, the investor has to which the after-tax income was $14.8 come broad marketplace. CBS has agreed up with more than $23,000. million, or $2.41 a share. to have Motorola make and distribute Consumer products, Split notably tv sets, the device, which might be lescribed coming? As one Wall Street radios and phonographs, professional provide the as the tv equivalent of the record said, "Even an institu- biggest segment of tion that's Motorola's volume player. wheeling and dealing in but it is also the world's largest - pro Up to now, the Motorola products best known to the public probably are the MOTOROLA, INC. big -ticket, color tv sets in the. Quasar line. Income Data (adjusted) Year Operating Net Income Earnings Per Reservation voiced. In general Ended Sales Shire Income as Net Income as % of Annual securities analysts say they no longer Dec. 31 (S Million) °% of Sales ($ Million) Sales Amount Change doubt that color tv is going to be- 1968 $775.12 11.0% $28.26 3.6% $4.61 +49.7 1967 62998 come a standard household item, far 9.4 18.82 3.0 3.08 -43.0 1966 682.37 more commonplace than the second 11.6 32.95 4.8 5.40 3.3 1965 516.97 + car. 13.5 31.84 6.1 5.23 +53.4 However, one of them voiced a fairly widespread reservation about Motorola when he commented: "As the hundreds of thousands, color set gets to be a standard so it isn't ducer of civilian communications item, the affected directly, might thrust will have to be to be put off equipment, two-way radios for police ' by a feeling cheaper models. Motorola's expertise that the s t o c k isn't and fire departments, taxi fleets, rail- is in the big -ticket sets. Sales quite as readily marketable as are some- roads, utilities and similar users. The to ! bound thing around 40 or 50 bucks go up for the expensive a share. company dominates this market and models, but "I know that many people not as much as for port- have . the division earns its asked the highest per- ables. It's the old story-you can sell Motorola directors why centage per sales dollar. !Alley don't Cadillacs to some people, but you can split the stuff, say, three Other lines include semiconductors, sell an awful lot more Chevrolets."

Television Age, September 22, 1969 59 Trends (From page 27) lion, the pill, even welfare. These reports. people are joining the arts editors, The past year has seen the evolu Big stations are establishing who yet have themselves taken on an lion of a sophisticated approach ti another trend in on -air personnel- added dimension, courtesy of the sex the coverage of violence by local tele the use of specialists who are uniquely explosion on screen and stage and vision. Stations in cities where equipped to understand civi and com- in print. disorder is an old municate the and continuing urban problems that "We've got these people," says Lee story are becoming are getting more careful ahou complex with each Hanna, director of news at WCBS-TV what they cover passing day. and how they covet New York, "plus a full-time legis- it. Here and there among major mar- lative reporter at the capital in News directors, chary about fall. kets during the past year, education Albany. The point is that today ing into the trap of putting minor editors have begun appearing on the you've got to have guys with savvy incidents on the tube and finding too local tube to examine local school and sources, men who go far beyond late that they have, in the crises in the process, context of the massive up- yesterday's casual, all-around re- helped build heaval that them into major con- is jarring public schools, porter." frontations, are parochial taking time to check schools and colleges alike. Hanna talks of an "inter -face" out leads with care "Sure, before ordering' it costs money," a news vice among all these areas. "Our special- coverage. president remarks, "but are we going ists have a lot to say to each other, The trend is to cover violence "as to do the job or aren't we?" and they say it on the air." worth" with no intent to inflame, and, Some stations have added science The station brings some of them in the case of some stations, editors, and with a' from them are getting together in its local news shows, conscious effort not to. very hip coverage in areas as vital most of them in weekly documentary Says news director Elliot Bernstein¡''. as space, health in the ghetto, abor- series, and all of them in year-end of KGO-TV San Francisco, "We've stopped chasing police calls, unless' it shapes up as a major story. We're Local news outpulls network news in some markets out of the cops -and -robbers business." 1, Beyond that, KGO-TV is extremely II Local News NBC News CBS careful -News where it places stories in a + Market news show. "We don't lead with in- Homes Homes Homes flammatory stories when we can help (000) (000) (000) it. If it's a major piece, that's an- Albuquerque 40 35 29 other matter. And we're careful how Atlanta 149 159 119 we label a Baltimore lead story on a dirsorder 110 87 104 Charleston -we don't use the word `riot' any 31 29 37 Chicago more." 627 351 173 Dallas 127 92 1C0 Davenport The full story 62 40 43 Dayton 87 84 90 Denver Along with other bellwether sta- 101 75 65 tions, KGO-TV guards against shilling Duluth 37 19 43 Fresno for elements that are out to create 49 67 39 Houston violence. 114 111 84 News conferences obviously Huntington 136 144 45 called for the purpose of engendering Milwaukee 126 81 58 violence through the technique of Minneapolis 209 68 78 threatening it are not being covered Nashville 118 100 96 by these stations. Oklahoma City 124 101 45 Westinghouse. in van- Omaha often the 56 41 32 guard where new developments are Orlando 63 59 63 concerned, may find itself there again Peoria 43 32 25 before long this time in the area Phoenix 65 39 47 and Providence of local violence a radi- 80 77 83 coverage-if Richmond 70 43 81 cally new approach currently under Sacramento 147 145 56 consideration by management is St. Louis 225 147 114 adopted. Salt Lake City 64 38 39 The premise supporting the poten- San Antonio 71 51 45 tial new format is simply this: Make San Francisco 297 187 191 a sincere effort to tell a story invol- Springfield 30 34 - ving violence not Wilkes -Bane 43 35 47 accurately and fully piecemeal as the elements happen to break. This table, taken from recent report by Ed yard Petry & Co., shows that in 19 Former Group W exec Greenfield of the 30 markets studied, the leading local ne 'vscast delivered larger number put it this -way for TELEVISION AGE: of homes than Nl C (Huntley -Brinkley) or CBS (Cronkite). Local figures in- "The camera lens is a limited instru- clude both early and late evening news. Table is based on ARB reports for ment; since it concentrates on only February -March, 1968-69. one thing at a time, it often seems

60 Television Age, September 22, 1969 ,sgÁt 9prami vula, If /0 / 1/

AQ 0-6 8wL99+ c`1.Owad Culw, ,vw MA- be4 I 744, a/1J Q Y10 -YIA.d C+imete- /vwmd 6n an, ataYdzimii Wt. ,, e.towt ít- PA",Q ío D o4 r . n , ¡, f -. a-,cwA.4- . c l.dl(lV" a. . ° U cn.,, e , . urt.i C TV,g í w " an.Q a P aeut (,U.,.e o iirnpatitut O,rr,;;t- J(01- Y,uf4- /4e. an( 1),e- ° 9 , QC.ue Cn,of , . 71 I', t Y'u ,9~dad d a AffiC =TV u,.r6 Did", autid t l7/aPe tt,at, e . P c *dun. at:570:L/54a-it ! 0.towlE e ,a.. .,P e 1N Ow -P aA- -,i;Q.., p (4^ eun,E i,Q,,a,á. ercnedrnt!J il,,. ;,tvj Croee ,a-QiiQuraM .-.r- ' ,¡ Q,a -r% ey=Z -1.- W^^"`ti Ml Í 1 / JjQ/ "` 1l Q.(.0 CQ iU$ ` Lu K C // M Caublrimt l 1C lYlotl

VV -itx, lAl-e_ (M0. Q, ,4mAyQitt,pP1un pvL wedLG4C ( u , á.('. ufrahtt,4 UixtL, tv-(7514- [?ouru-- UAil Q CalkLdtlL Up iY , ur2 tre p OP;

" ! yiatthl,

vw-40-112 Lt geK w'ABb11V. IttPittaxta4410-"n"4'ugot

WABC-TV NEW YORK:0 AN ABC OWNED TELEVISION STATION

Television Age, September 22, 1969 61 r to distort a story. When a civil dis- Higher production values. Wider hauled its news department, begin- order occurs, we feel it's possible to use is being made of such elements ning a little over a year ago. resist the temptation to become cap- as Chroma key, which allows dramatic Added to the staff were the former tives of the emotions of the moment, full -screen visuals to be inserted be- editor of the country's largest cir- and to tell a broader, more meaning- hind the news talents, slides, maps and culation black newspaper, a woman ful story, simply by taking an hour smaller stills. One station is using commentator who specializes in spe- or two to talk about it, think about it, artists' portraits of personalities in cial assignments on location, some and put together something that's the news, as a way of liberating itself overseas; two news editors, both closer to the whole picture. from the dreary of head -and -shoulders whom go on -air, and an assignment "If the cameras happen to be on shots the morgue used to unearth. editor. the scene when violence breaks out, WCBS-TV is pioneering Management bought two new you have no choice, of course, but highly crea- sta- tive use of film in tion wagon mobile units (it to shoot it as it happens." its news shows in already the form of brief but striking film had three), and equipped them all Camera not infallible essays on such subjects as rain, trees, with two short wave circuits-one to Spring. It's a receive messages from Greenfield anticipates the obvious matter of shooting and headquarters, using beautiful the other designed for journalistic objection to this method film for beauty's sake. on -air trans- This station, mission direct from the of operation. " `You're not telling it as well as KNXT Los wagon. Angeles and Finally, each of %VMAR-TV'S like it is,' they'll scream," he remarks. WBBM-TV Chicago, has seen achieved news cameramen was given "But our point is that the camera, dramatic results with pure a full set film of equipment-no more alone and unaided, is not always able editorials, whose only audio is trading. music. In a bold move to to tell it like it is. increase the effectiveness of its news by solidifying "At this point," he Other stations, meanwhile, are dis- says, "we see its continuity, the station terminated nothing wrong with covering that film is not always neces- not carrying all sponsorships in its early evening blood and guts live, sary, and have gone on the air suc- but trying to put 7-7:30 block in favor of the cessfully with stories that do not have participating violence into context by fitting advertisers exclusisely. all the elements of the visuals. story together, "Now," vice president and general and then running it." Color is a foregone conclusion. manager Don Campbell told TELEVI- WNBC-TV doesn't shoot news in black Although Westinghouse has not SION AGE, "we drop commercials in and Is hite any more, even tried this approach to the sensitive the late - where they happen to fit the breaking stuff format. problem of violence, it's entirely pos- The station processes and nowhere else." sible that it its own color film, can push 100 feet may. Campbell was prepared to face through the lab in 20 to 30 minutes. the Several other important trends in fact that the move might cost the local news coverage surfaced during station money, since production the past year. Among them: Problems aplenty charges would no longer be billable Suburban coverage. Several sta- The local television news business to advertisers, but as it turned out, tions have récently opened news bu- is far from free of problems. Besides no losses occured. If they had, Camp- reaus in heavily populated suburban the obvious and primary ones of what bell would not have sweated it. areas which are reached by their and when to cover, which apply to "You just don't break out the cost signals and also-more than coin- every station, there are problems of doing news. If you did, it would cidentally-by often prosperous sub- which are distinctly local in nature. turn out to be a loser every time. But urban newspapers. Stations serving hyphenated markets - that's the price you pay for perform- Minneapolis -St. Paul, Tampa -St. Pet- ing the most impotrant function in ersburg, Dallas -Fort the tv Northwest passage Worth, Norfolk - business-local news." Portsmouth -Newport News, for ex- Jack Harris, president and general On board the ice -breaking ample-find it necessary to main- manager of KPRC-TV Houston, agrees, super tanker S. S. Manhattan, tain full-timers to cover each section "It's impossible," he says, "to figure now on an historic voyage to of the hyphen, and this costs money. out how much a news department is the rich oil fields of Alaska's One of the most pressing and ever- costing you-because if the news is North Slope, is a news team present problems of running a strong important, you just go ahead and from KPRC-TV Houston. local news operation is money. News cover it." News director Ray Miller budgets, always high, can become as- As the major developments in and news writer Frank Dobbs tronomical if they're not closely con- news, Harris sees greatly improved are filming a documentary on trolled. News directors yearn for the quality of product, the increasing im- the epic voyage for Fall show- day when management will be able portance of the position news oc- ing under the sponsorship of a to buy lights%eight, portable color cupies within the community, and Houston bank. cameras with videotape back -packs growing dedication on the part of KPRC-TV camermen are at something more reasonable than station management to news. the shooting some of their footage present basic cost of S50,000 and Harris is a believer in better news. up. from a helicopter which is also rather than simply more news. "The making the trip aboard the The added expense of launching a hour newscast is, in itself, not neces- ship, the largest merchant ves- big league operation in local news is sarily the answer," he says. "News sel to fly the American flag. aptly illustrated by the experience of programming should be qualitative. WMAR-TV Baltimore when it over- not quantitative." U

62 Television Age, Sepientber 22, 1969 ,, r i I/- C: ' / N . . i(/"' i a/ /i're ,1e_ , i ,,. /4,,,I,A.447,4,0,,,,,,katzim_A acd,im¿/r.4:2v7,4atimz hiLti,4"Am-ae tméS;alQ Af ar bt¿ -1h, hoe4j1i,op,4:y th A,w,titz:ofifYi/7.9k e~14; ~we. ,t(d,ao iveArita4i ,.e ,.. fim'IA ~ 24.- lkd ewt-d6u t4 Bay -im.< «dtilc tiuir7t 0Z,fat( m« A,lme t,=i:( ¿il,ld f- kGo-T 4..c uthli putopm /l/aG',. ,d1o; 71d4ae PtiA. et1 dthot uscGJtizd tftt vet Soo,000 2 -7 Pat,a4( . h am.a ,k +zit Br. 624 m G''y. , 0/.5 4 ti-2r1e/ iz ,im

KGO-TV SAN FRANCISCO AN ABC OWNED "I'EMP1Slt)N STATION

elevision Age, September 22, 1969 63 Hour nears (From page 29) ment includes area and state news last year. \n independent, WNEW-TV and updating of earlier stories. Fol- New York, transformed a slide/nar- time news workers. lowing this is a three -minute edi- ration news format into a 50-man Filling the hour took some imagi- torial, then three minutes of weather news foundry practically overnight at nation. The first half hour show, and five minutes of sports. a pre -startup cost of over $1 million. from 6-6:30, starts with two or three Surveying his station's two-year Naturally, these are extreme cases. minutes of national and international experience with hour-long news, New York costs are not indicative of headlines from newswire or network Gamble makes this point: "The big- those of the nation as a whole. But sources and trap that reports from the parent gest any station is going to neismen, cameramen and technicians . Time -Life five -man Washington bu- encounter when expanding its news is are well paid in major markets for reau with a midwest or Indiana angle. the temptation to make all stories their services, and equipment, studio A weather report follows the national that much longer." space and film aren't exactly cheap segment. where. It's strength, not length an\ Many, stations are filming After this conies a locally -produced exclusively in color, and processing report, lasting from three to eight But, he adds, length alone doesn't in their own laboratories. minutes. This can be a "today" make a longer news show better. On the other hand, most stations feature, but more likely it's a re- What does attract an audience is with newsrooms sufficient for getting searched piece which has been in depth reporting anti a strong editorial out a 30 -minute locally -originated preparation for some time. The sub- policy by the station. "We try to news show, can double their produc- ject is usually developed from an gear our editorial policy in with the tion with a 33 per cent, or less, in- issue of current concern, given a local news," Gamble explains. "Naturally, crease in stall. twist. Recently, for instance, the sta- we don't editorialize, but we try to \side from increased costs, an- tion did an investigation into the give the viewer sufficient background other obvious reason that some sta- problems of adopted children, taking so he'll know what we're talking about tions haven't stretched their news as a launching point a sensational in our editorials." time is simply because their market state-wide case in which an adopted How has the hour-long format doesn't seem to want it. One station child killed another child. paid off for WFBM-TV? Says Gamble, in a major midwestern market ex- Documentaries in this segment "Ratings have been overwhelming panded its early fringe news to an bring the time to 6:25 when a busi- since we started. Any station could hour, tlien, within six months, re- ness report originates from the studio. do it by investing in more manpower. trenched to half an how-. Several sta- "The main reason we got into busi- Frankly, I can't understand why more tions, successful with hourly earls ness news," reveals Gamble, "is that stations don't go to hour-long news." evening news, tried to expand their we signed a yearly contract with sev- The reason is because news is ex- late night news shows to 60 minutes. eral advertisers for the spot" pensive to collect. One reliable source In most cases they bombed, because At 6:30, the network feed starts estimated that, between them, WCBs- viewers don't seem to respond to and runs to 7, when the local station TV and WNBC-T1 spent $1.1. million on drawn out news reports at bed time. begins its second news leg. This seg- their New York news operations alone One nnn's opinion

One station in a medium-sized market backed off from the suggestion of .,..,.411 } ,3 an hour news show because the man- t ager couldn't envision what would .?1"1: .a. go into it. "Features by our staff would be too expensive, he reported. ~.ggir f .. "And who knows, the stuff might be t 4.. so deadly dull it would drive people l away." ;I=, Despite the many reported suc- r .;;. cesses of hour-long news, one station, .. 41 KATU-TV Portland, Ore., is finding ,¿l; , .4 that it takes time to build an audience t' Fi ;Ofi'^ ia for its new 60 -minute newscast. With b 1 . t,,' ,. _ ,- five cameramen and eight reporters - . .J 1, r , ' ` contributing to it, the show might .4 1 o 7 ' have to go another year before it e tj 5.. makes a in o `7 dent the market, according r.;`k'w,1 'a ' L. ` .t7 to William Hubbach, station man- r-- ager. f .ff, : ; - i, _ .1 1 ;7.'1111``/ Technological developments, such .:5; z,.-,. _: . 1 as portable equipment, anti the grow- J t , 1 ,. 1 ing numbers of film news- y`t Zr, ...- ":. -oriented men, have, however, helped stations i r..,. eY , ' 41- :i..& WI `-ti. , expand their news coverage ill two In a field in Yugoslavia is John Illavacek, special traveling foreign correspondent for flays-by reducing costs and produc- KMTV Omaha, during tour behind Iron Curtain. ing better quality news, with a re-

61. Television Age, September 22, 1969 Gtr oo o tor 'f ..`* i 91K44 . ' // . / r%' W . A r k - y. r, pyif aI), -n~ 17,4,44.; Gt/ S_ 7 '/ "/Ciu' f 449 z Ai`oz/z¿ot w, s-r, , ¿au/4 - 47 iviAaekt~. amd 1/_p.xt, A 0 'a f / etc Du/I o/Cl/l 174£4 !m fic a /te rwt e /eft l hd urttuc rni izer iZa4 10(0,4 vup# Ch`ddi° wlA4 W . ' ' Zwy- 4141-# 42,9» .C/t-t/e4vo w 4 (/Y . íiG kIGV, GVíN{ ( ¡1(yZ/ ICILY 1fu 1i Gt* (i./ [ n1U6-IttdRizi , ifratlid/k 7/1 di rime /1419é - - C' a. oea ia 1a /ZGCIL. .}lc ? .S/ ,--Noy d I ,/ YAÁll;W 1 Ith t 1/1S -tit VIM ytUd t ktítz kv¿,e-A y wki #9tidtidapitar,/ frqdo!UÍr zr.P,ke-1 7~,b ) 1 - A.v C , v ^ .', awl/rIftef / I; it' '".1 ;

WLS-TV CHICAGO ZAN ABC OWNED TELEVISION STATION iTelevision Agq September 22, 1969 65 suiting public acceptance of local out- stations have bought syndicate put. strips, like the five-minute Pat These same improvements, though, Harvey hottest commentary, which run are not without their penalties, es- daily. Others have bought minidoct pecially to smaller stations. Successful mentaries from other stations, lik news in newsmen have a tendency to be gob- KCRA-TV Sacramento, which report bled up by larger stations, and sta- sales of its features to stations tion managers complain that as news New York, Los Angeles and Denver! becomes more important, it's a hall harder dozen other major markets. to keep good men. Another California station, KOGO This is particularly frustrating, TV San Diego, feels that the best wa) some station men point out, because to fill out its news hour is to mine thr the personality of a newscaster is natural resources of its own corn bound in tightly with success. munity. Carl Sisskind, news director "The personality of the anchor man explains that San Diego, as the coun is very important," notes one astute try's ocean science "capital" (it's the observer. "An unpleasant or unlike - training center for Apollo recovery able character can kill a show. He teams and a center for scuba can diving), cost the station thousands, even has a natural affinity for anything , millions, of dollars." oceanographic. Hence, the station The formats differ has been send -I ing camera crews to the ocean floor The in a format is equally important. two -man submersible vehicle, re -i Pfeifauf, of WESH-TV, attributes the cording tv footage at 2,000 feet. success of that station's news to the One of the station's proudest ' brevity of each report. "A person achievements is a five and one-half in any one of the 14 minute counties we cover underwater film run as can sit through reports from all of straight news on the hour-long news -I them without getting bored, though cast. "The ocean is as untapped for only one item might be of interest to television today as anything else was him," he notes. in 1948," says Sisskind. Other stations have hit on a var- One of the most news -oriented sta- iety of methods for handling the tions is KNBC-TV Los Angeles, which hour-long newscast in an engrossing blocks not one, but two, hours of lo- 90The way. KCAU-TV cal news in early fringe Sioux City, intersperses time. With a straight news with guest commentar- network half hour interjected, this mmut ies by area newspaper block extends to a full two and a editors and half publishers, and airs spontaneous dis- hours of consecutive news a day, ne cussions among its newsmen, weather- starting at 5 p.m. and lasting till men and sportscasters about the day's 7:30. news or any other subject that comes How to fill hour up tivo hours among them. 5:00 - 6:30 p.m. KMTV Omaha has had notable suc- Says Bob Mulholland, NBc-TV's di- cess with its roving correspondent, rector of tv news, West Coast, of the Monday thru Friday station's John Hlavacek, who sends back Iowa - achievement: "it's a mon- interest reports from all umental task getting that much local And look parts of the world. news each day. It presents at KLZ-TV's Hlavacek has interviewed Iowa enormous production and local news servicemen fighting in Vietnam, and control problems. At first, we wondered, record in Denver! talked farming with Yugoslavian field could we fill it? hands. Could we generate enough news and 11:00 a.m. 63% Share control it ?" - KTVU Oakland -San Francisco offers 5:30 p.m. 56% Share In the - viewers a beginning, Mulholland ad- 10:00 magazine format, '. ith p.m. - 49% Share mits, KNBC-TV dished up special reports every week on a wide considerable Adults I May, .1969 ARB. repetition from one newscast to the 'Any range of cultural, educational or audience-sized data ore estimates only other, but this has diminished. subject to errors and limitations in indicated newsworthy topics, with guest author- sources. "The secret ities brought in for open-end dis- of filling two hours of local cussions. news a day," he says, "is to do enough advance planning and have a Other stations have found that strong staff." To Mulholland, that comradely chit-chat between the news- means a staff of 140 in the NBC West casters makes more successful report- KLZ 1r37 Coast news department. ing. Still others prefer a more hard- TELEVISION CBS in Denver One of the most popular (and See your KATZ man for boiled aproach. more on . the most costly) ingredients on the KNBC- KLZ-TV news leadership story in Denver. Fleshing out the hour can some- TV format is a separate unit which --- times be a formidable problem. Many produces filmed documentaries for a

66 Television Age, September 22, 1969 se v ay wfil / t5 l / , ,

vsG',poas ú>, irar,t. !unto'r, oxe 544t/e,ídi, ea.a. d a kW. &a ,yna%L Zyu PLuu lrOtt 99,1301:.501;t4 6-/ra L utxp lot aurat,. a aa m"..&0am4,ft5L .oDr . as )1,79~ . 2tJ.e mcst LLidsí Só186 wen-7 liame -bne j~ pf5. o Oa,é.2anc vlt CamQ (sunoce tt oras a 5,7 a ard //uyle tvy;#1.¿;r1) ' ; 9rida SAW", mot%1'uJS/o,ila ioajo%2L4 t vxsiide 7,r2;k14/bU ayul cUe rlk d'n e¿eliaM)c inv oP Cta-(41t, lf.ean ,Yizt, dad arctivt n'61//t¿yu,rsf oWite-e,-t-. ebsetluafw Acve 500(11 z C°,Ose -/Dd S fii o'rlaint /1' ,41, uee2 -tilt po-zorá /AT ITy bví2 )ao2 Pso»v. GudS t,/kT/ WI >1:109tairia,-work(w-au fae oz,t. la"t/XYz-1v e e sm,a~tie t;//~ P~e akt`slea oray 5 " u.iisfa eatc p& ~.7ti d`ye oGuse lo f (,-ZA/)t Yii&cs . 1/1e,4,37Ad ite d4d a 114;e,e ay, ~l # eeA wXyz- 7-vs' MtdsetActii day u0eizeacÁ1per °p/ ta-ci 1,4 a1,eity M¿al bd opews 0 AV-si egiu,svue, and all ,ds BCCuna . ital efely clay lk¿ iyee,b uQ Wu' aind 9,70 47311f ?-fulybul ttey ahut tiAy2t4Z cr2C4 zp,1,t 71.r,+h 1ta11775 on It/Xyz-Tt/. LI/, aj iC¢eSdai -.Q_0*UT. WXYZ-TV DETROIT AN ABC OWNED TELEVISION STATION

Television Age, September 22, 1969 67 feature called Closeup. This unit con- RTNDA (From page 31) sists of one fulltime reporter, one hottest producer, one assistant producer, one cameraman, one sound man, one ed- It is pleasant to be able to report, itor, two staff assistants and one re- however, that there seems to be little news searcher. effort in the in Commerce Committee The crew shoots from 8,000 to to push for action on this dandy 10,000 feet of film per week, of which little time -bomb. In fact, hearings Den.ver! only about 900 feet are used. Recent have not yet been scheduled. And explorations covered growing old in until hearings are scheduled, the leg- California (nine parts) and why islation will sit quietly in a committee girls come to Hollywood (three pigeonhole. But as long as the 91st parts) . Congress is in session, there is al- Hour news in prune ways the possibility of action. Es- pecially if public dissatisfaction with 1s far as hour-long news in prime - news coverage continues to grow. time is concerned, one of the most Most of us at the RTNDA Con- successful is WNEW-T1'S 10 p.m. news vention in Chicago in 1966 chuckled report with Bill Jorgensen. This pro- when Mayor Richard Daley corn- gram, according to the station, reg- plained because tv newsmen flocked ularly outpulls one flagship's 11 p.m. to cover a group demonstrating news and sometimes outpoints the around the mayor's house in a dis- other two. pute over housing policies in Chi - Richard Ballinger, WNEW-TV's di- cago. The portly mayor lamented rector of advertising and promotion, that there were more newsmen than feels the program's earlier starting demonstrators at the affair, and said time affords it an hour's jump over we should be covering more impor- the competition for the commuter tant: things. We chuckled because audience, which normally goes to bed this. raised a new standard of news earlier than the urbanites. judgment-coverage by amount of Viewer demographics for the show demonstrators. But we chuckled too are particularly advantageous from soon. - he a sales point of view, Ballinger be- It's pretty obi ious from the com- :OOT lieves. "We think we're reaching the plaints any tv newsman receives under -49, plus -$10;000 group," he these days that a good many of his says. "We're sold out at rates not neighbors and friends are fed up much minu t e cheaper than the flagships." with watching riots, disturbances and new Jets fly the news demonstrations on newscasts-particularly demonstrations, whether wNEW-TV, like other major market for a good cause or a bad one. Many hoúi4 stations, relies heavily on jets for viewers just don't want to watch same -day delivery of fast -breaking - anything along that line. In fact, 5:00-6_:30 news film from services, affiliates, bu- their reaction is strongly negative p.m. reaus and correspondents. llmost because so many of the areas on - Monday thru. Friday anything shot in the U.S. can go on which we report in this field present air the same day. disturbing, even threatening, prob- And look Many stations employ stringers lems, ideas, or implications to the at KLZ-TV's o erseas, whose reports generally viewer. loCal news make the next -clay report. WNE1v And in resenting the demonstrat- record in Denver! keeps a man in Israel, and tcNsc ors and the ideas and implications 11:00 a.m. -' 63% Share alerted NBC's European desk to they present, the viewer tends to 5:30 p.m. - 56% Share* watch for Mayor Torn 1 orty on a link them to the man and the station 10:00 p.m. - 49% Share recent visit abroad. Result: "local" showing him these unpleasant facts. "Adults! May, 1969 ARB. news of international origin. Add to this the fact that these un- *Any audience-sized dato are estimates only With the many varieties of hour- pleasant pictures are presented usu- subject to errors and limitations in indicoted long news shows and various degrees sources. - ally in rather dramatic fashion with of success, there seems to he no com- a cacophony of shouts, sirens, and mon thread among them. Except, per- bullhorns blaring against a pattern TIME haps, one pointed out by Koco-TV's of flashing police lights or flickering LIFE Sisskind. flame. BROADCAST "The K L Z very essence of success for The negative reactions are easy to TELEVISION CBS in Denver this 11 pe of programming," he notes, explain, but hard to deal with. And See your KATZ man for more on the "is the cooperation and understand- with the courts, and the Commission KLZ-TV news leadership story in Denver. ing of a sympathetic general man- telling us as newsmen to do more ager." ill reporting community controversy,

68 Television Age, September 22, 1969 &. o

I 2.&17Li /ke 7/1a1M4i pW71,1-4é

v. r4, - --, zfram,Édii-riOk a/amici títÁbi »1~ 0,erijty, Wfr/l/ridtg,-/d~-67/P4 /C,98e-T,o vrtc,iio- KBC'Tvrroz7amfl. Vdoiar0c%iyi Aim iu,09 oufi 1rG'elvi7 a,.udi,ut du,oreu /mol yQ yrr¿b ~-, 7t+á 1A¿ tae iL ltre tau 71. ZI/zc%J oun 11144 -4-04 . e3,ec(1,44e p%i'°a 7177, del/radii iZy b0. VIA( Vie/ ;,.< 71gi1éC(7,,iml die ou41 oze« ow, Cuera /Teri/144 ,oti ipt vvra íme Sum 7k ow bymid doze .fie tfwz /1~ / drzeUe aut rgi&ze diioud auul ,f4upase . r~11- 0u4 im-x/4"

g _ - At(1,'Y 70-71tiumi 7ri/zedi. ... 4.4 3"S! kt4ezp g,áelfiu prtab+t/elfo /lep _ 49da 7tu 17 PayaMim414 4e7 ',sR. i A4vViltz, 111 ,.

"0,mpb QseUC a 1 S ''s ypre afi A yr láe NV/r. tog( 1ke Atty Pt Kuz.erAaC-r 3ç,h'a4tty~t

KABC-TV LOS ANGELES AN ABC OWNED TELEVISION STATION

Television Ag , September 22, 1969 69 whilo the viewing public wants to yers and witnesses and jurors because see less, the atmosphere is ripe for I wanted to know if there was any demands for further control of news hottest reaction. But no one as far as I from each side. The prospect is .not could see was even aware of it. And a pretty one. This is the major prob- it was no secret. It was in the papers, news- in lem with which we will have to deal, and it was shown on the air where not only in 1970, but for as far into the camera was." That's the testi- Denver! the future as it is now possible to mony of presiding judge Herbert V. see. Walker. And the answers to the problem Incidentally, as the trial pro- are not easy to find. My personal be- ceeded, the judge allowed some per- lief is that our best interests will be sons other than reporters-lawyers, served by a calm objectivity toward law students, judges and "others who any controversial story. This, rather have court interests"-to watch the than a passionate commitment to one tv screens in the reporters' room. side or the other. In his discussion of the matter, All this is the dark side of the Judge Walker made a very important picture. There have been some en- r couraging developments for broad- (F cast journalists during 1969, although admittedly they were far Feeding time by the outweighed adverse develop- About three -fifths of affiliate ments. Nevertheless, the encouraging stations-346 in all-subscribe were events important and should to the news syndication service be noted. offered to them by ABC-TV, High point of /969 CBS -TV, and NBC-TV. This service pros ides affiliate stations Most important of all was the with closed circuit story feeds, fact that the major trial of the year usually between 5 and 5:30 p.m. from point of view of public interest Monday through Friday. was carried live on television-al- The 130 CBS -TV affiliates though hardly anyone knew about which subscribe to this service 9.T.h.e it. The trial of Sirhan Sirhan for the receive their feed, which con- assassination of Senator Robert Ken- sists of from eight to 10 stories, nedy was televised, live, from begin- between 5 and 5:15 p.m. Before IflJIiUt! ning to end, but the only persons the switchover in 1961 to this who saw it were the newsmen and electronic feed, CBS had a women who could not get into the service which supplied film to news court room itself. 125 stations, some of which are In a decision that will influence not CBS affiliates. The cost of hour the conduct of important trials far the current service, CBS says, into the future, Superior Court is comparable to that being paid 5:00 - 6:30 p.m. Judge Herbert V. Walker of Los by affiliates of other networks. 'Monday thru Friday Angeles permitted a closed-circuit tv NBC has recently increased camera set up in his courtroom spe- their feed from 5-5:15 p.m. to And look cifically to accommodate the many 5 to 5:30. Since NBC started reporters unable to get into the room its service in 1961, it has at KLZ-TV's . grown local news because of the small space allowed from 58 stations to the present record in Denver! the press. 115 subscribers. The overflow of reporters watched NBC has an agreement with 11:00 a.m. 63% - Share the trial in a courtroom four floors each individual affiliate not to 5:30 p.m.. 56% Share* - beneath the room where Sirhan was publicize the rate that they are 10:00 p.m. - .49% Share being tried. The tv camera was con- paying. Adults! May, 1969 ARB. cealed in an air conditioner. The ABC, on the other hand, has 'Any audience -sized data are estimates only subject to errors and limitations in indicated principals in the trial wore lavaliere stated that it charges its sub- sources. microphones. Judge Walker says that scribers 15 per cent of the class although everyone in the trial knew A hourly rate. This service trial being started in with TIME that the was televised 1965 33 sub- none of the participants paid any scribers, has grown to 101. Be- LIFE attention at all to the camera. tween 5 and 5:30, 12 to 15 K L Z BROADCAST t7 stories go out and one or TELEVISIOÑ CBS in Denver "I didn't have the feeling that any- two stories are sent nightly between See your KATZ mon for more on the one was hamming. . . . I couldn't KLZ-TV news leadership story in Denver. see anyone in the whole courtroom 11 and 11:30. reacting.... And I watched the law-

70 Television Age, September 22, 1969 .h] FIRST WITH 90 MINUTES OF AUTHORITATIVE NEWS

. I

IOC ,

,..._ ,

DICK BIESER - TOM HAMLIN DON WAYNE -LYLE STIEG News Director Sports Director 'Néws Editor--'- .News-Sports

. r w

WALTER CRONKITE

MIKE BRIGNER ED KRAHLING ANDY CASSELLS JOE WISSELL Day Editor ' City-County -Government Springfield News-Features Reporter -Photographer' 4 Amc-"-

HUCKUPTHEGROVE JACK HURLEY BOB TAMASKA HERB Reporter -Photographer. Downtown GATES Dayton News Film Supervisor News Reporter' } s I p_ TOM FRAWLEY Washington News Bureau /wk.T Moik !¡ a , 417" - REGIONAL CORRESPONDENTS ROGER SHARP-Springfield KEITH WOLFRAM-Middletown BOB CROFT-Lima T GEORGE MOYER DEAN SHAFER-Wilmington SKIP HAPNER GIL WHITNEY News Reporter Reporter-Photographer DOC BOSWORTH-Columbus LINDA HOEFLING Regional News News Coordinator

Miami Valley viewers with a need to know what's weather and business. A full hour of local, regional happening locally, regionally, nationally or around and state reporting split by the highly -regarded CBS the world pick WHIO-TV. Here's the award -winning Evening News with Walter Cronkite. To keep up first team with complete coverage of news, sports, with the fast -changing world around you, watch-

WHIO-TV-6-7:30 p.m. Monday thru Friday

Coo Broadcasting nigt Corporation stations: WHIO AM-FM.TV, WSB Dayton; AM.FM-TV, Atlanta; WSOC AM -FM -TV, Charlotte; WIOD AM -FM, Miami; KTVU, San Francisco -Oakland; lwiIC TV. Pittsburgh

::lev:sion Age, September 22, 1969 71

'I point. One of the defense lawyers, eras and microphones from any com- Lower of ABC (From page 32) Grant Cooper, who had sat in the tv mittee meeting, and from all but room for a couple of hours, told the very special sessions of the House judge the public ought to be admitted (usually joint sessions for presiden- over the ABC-TV network. Five hours to it when there was room. tial messages, or opening day cere- and 20 minutes were devoted to the Said Judge parades and the dinner on the Walker, "I think he's monies) . August right. Eventually 13 national day of it may happen .. . There's considerable talk in the celebration. I think the public should know what House now, particularly among the Reciting numbers is a dull, if con- goes on in venient, way the courtroom, and this ounger members, of permitting ra- of telling the story. Hid- is den behind certainly a way to let them see it dio and television coverage of House those numbers for the without disturbing the court in any Committee hearings. and possibly years 1965, 1966, 1967, and 1968 are way." triumphs and the very i even sessions of the House itself. tragedies, stuff of our history. \nd also hidden be. It has always seemed rather ironic Hooray hind those numbers are millions of for the judge to me that Congress has been among

viewers-both in this country and I the last to recognize radio and tele-

These words around the world-who partook of I should be engraved on vision, and to permit cameras and a gold tablet those triumphs and tragedies, who and presented to the microphones in its deliberations. The American Bar saw history being made, thanks toy Association. Judge Senate still bars all cameras and mi- Walker's television. precedent will be of great crophones from its sessions, but per- value to broadcast As the number of hours and min- newsmen in fu- mits coverage of some committee ture trials of wide public utes devoted to "breaking history" interest. hearings under permission of the The gret, so did our audience's depend- Sirhan Sirhan trial is a case of committee chairman. tremendous importance to those of ence on television to bring them that If the House should relax its rigid us in and out of RTNDA who have history. prohibition, it will be another large been fighting for years to obtain People-not just newsmen-began step forward. Right now, the climate permission to bring microphones and to feel cheated if they weren't privy seems favorable for action, but the cameras into courts. to the happenings of the world. It is ruling against cameras and micro- There also seems to be a brighter becoming a right, I think-the right phones, made by House Speaker Sam possibility that camera and micro- to view the major events of our times. Rayburn in the \ears just after phone coverage of Congress will be Never before in history have so many World War II, is still admired by broadened. Under present rules, the people been able to see, electronically many of the Congressional veterans, Mouse of Representatives bars cam first-hand, those events which will in- so our high hopes may come to fluence not only their lives, but the naught. About the Author lives of their children and their children's children. And because they New ethics corlnittee now know they can see virtually anything, they expect to see everything. RTNDA itself has begun efforts in After all, if we can place a tele- two areas to counter the growing vision camera on the moon and show dissatisfaction with broadcast news. man's first step on that barren satel- President Eddy Barker appointed an lite of the earth, why is it not possi- Ethics Committee designed specifi- ble to place a television camera in cally to meet the growing challenge. the United States House of Represent- The committee has set itself the goal atives, where men elected by our of attempting to point to specific audience are making decisions which problems of ethics in broadcast affect every American? journalism, concentrating heavily on Why, if we can show Armstrong the charges of staging and faking of and Aldrin doing their kangeroo-hop news; not only to point J. \V. "Bill" Roberts, presi- to the guilty on the lunar surface, can't we show but to clear the innocent. dent -to -be of the Radio Televi- The com- the full United States Senate dehat- mittee hopes to conduct sion News Directors Associa- its own in- ing foreign policy? tion, is a Middle -westerner by vestigations of complaints from Obviously, the technology exists viewers. birth and a product of Middle - for us to cast our impartial, neutral western broadcasting. \nd Barker has set up a new com- eye into the chambers of government. Ile got his start in broad- mittee to grapple with the problems The way exists. The will does, too- casting early in the Second presented by the U.S. Supreme Court on our side. But, unfortunately, the World \\ ar. After discharge decision on the Fairness Doctrine. moon was a much more receptive tar- from the Army, he returned to This committee is just beginning to get for our cameras than is Capitol woc Davenport, la. Three years plan its course for dealing with what Hill. The Senate allows individual later, he joined W MT Cedar could become a difficult situation. committees to admit our cameras. Rapids, la. These committees will continue The full Senate bars us, as does the Rolierts was selected to head their activities in the coming year, House. Only when extraordinary joint the Washington Bureau of the as will the Freedom of Information sessions are held-such as a State of Time -Life stations in 1958. Committee and other segments of the Union Message from the Presi- RTNDA. dent-can we show our audience what

72 . Television Age, September 22, 1969 ant to '- wal a '110 T. w.

We got a passel of people in Muleshoe, Texas, who count on Amarillo TV for news, entertainment and information. Some of 'em watch, listen and act when we tell 'em about products they ought to buy. A few ornery critters get cantankerous and balk at any sales pitch. You just ignore them! But, you can't ignore the fact Muleshoe is a vital part of the whomping 39 -county, three -state marketing complex that makes Amarillo the No. 4 market in Texas* -a must -buy for spots or test plan. (' ARB ADI, 1969 - Houston, Dallas -Ft. Worth, San Antonio, Amarillo)

To SELL the hard -to -impress people of Muleshoe, contact the reps of these Amarillo TV Stations. KFDA-TV KGNC-TV KVII-TV Blair Television Avery-Knodel, Inc. HR Television, Inc. Amarillo, Texas decision Age, September 22, 1969 73 1 all their elected representatives are sive coverage of that history -making did not portray our fellow men in doing. And what they normally are space odyssey. their best light. doing on those occasions, is listening. One letter I'm particularly fond of To some, our reportage of such In many state and city legislatures, came from a 12 -year -old in Esther- events is a deliberate harping on the too, cameras are barred and television ille, Iowa. Ile wrote, "I was greatly bad news, on the violent. stations, which are expected to per- pleased with your coverage of the I was quite concerned with this form public services for their audi- moon walk. I can't understand some charge. There is an obscenity about ences on local levels, are unable to Americans complaining of missing violence, just as there is about bring their viewers closer to the inner programs. This is a great turning pornography. Were we television workings of representative govern- point in our-man's-history. Our newsmen becoming the pornogra- ment. destiny will be guided by the great phers of violence? Were we allowing I think, however, that this new right success we are having." The young- on our screens-under the guise of I have referred to-this right to view ster signed himself "A Satisfied news stories-film which could cor- history as it happens-will soon over- Viewer." He made me "A Satisfied rupt and distort viewers' minds? whelm the ancient, discriminatory Broadcaster." To satisfy my own curiosity, I had patterns of exclusion, and that the I would be an even more satisfied a survey done of all ABC News cov- video journalists will someday be broadcaster if I did not see a haunt- erage from Septemberl, 1967 to Au- able to go any% here the public has ing, alien spectre on the horizon. gust 30, 1968. The results: 91 per an interest an I protect that public That is the threatening hint of censor- cent of the stories we reported on interest by showing their vast audi- ship. had nothing at all to do with violence. ence what the guardians of that in- I noted earlier that there was some And of the remaining nine per cent, terest are doing. It will happen sooner sniping at us following our 1968 per- the actual depiction of acts of violence or later-I prefer to hope it will be formance, that there were rumblings on the screen was extremely rare. sooner. about "supervision" of news in the To pinpoint one favorite target of km I, then, rejecting the nostalgia government -regulated broadcasting our critics, the Democratic National I expressed earlier for the good, old industry. I noted, too, that both Convention of 1968, I personally (read quiet) days? You bet I am. houses of Congress, in their own screened tapes of all our coverage TI e year 1968 may have been hectic, way, censor us by abrogating our of that event and I found that, by but it was stimulating. it may have audience's right to view them-their actual minute -and -second count, only been a challenge, but there was elected representatives-at work. 1.1 per cent of our total coverage of ample reward, once we geared up and I think it is becoming eminently the Chicago convention was devoted met that challenge. And 1969 is prov- clear that the kmerican people-and to film or tape of disorders involh ing ing to be the same way. to a lesser extent, the people of West- the police and demonstrators. Some viewers, of course, don't ap- ern Europe and Japan-are becoming And the Federal Communications preciate the effort. There was a letter aware of the newly -evolving right to Commission evaluated our coverage from a lady saying that while she view contemporary history. of Chicago and found we achieved agreed that 1polio 11 was historical, 1 do not think that a people with "fairness and balance." why did it have to pre-empt her the democratic traditions we cherish This year, what has the story been favorite soap opera? Just as there will stand by in silence while their thus far? are these who do not avail them- right is tampered with-even if it is Our greatest extended coverage was selves of the right of free speech, so a new, unwritten right. of the most positive news story of the not every one is ready for the right to Earlier, when I was giving the century-the Apollo 11 lunar landing. view history. highlights of that unprecedented news No violence, no bloodshed-just "one The overwhelming proportion of year, 1968, I cited a number of the small step for a man, one giant leap our mail on the moon flight however, major stories-war, assassinations, for mankind." Substantial coverage is was most favorable. The mail ran riots, rebellion. These were not the planned for Apollo 12, too. close to 80 -to -1 in favor of the mas- most uplifting stories to cover. They We hare. 1 think, by our extended coverage of history -making moments, not only helped create the concept of a new right -to -participate in our audience, but also we have brought Americans-and much of mankind- ,..._. - - -1r`r together. For sitting in their homes or !-. y,.. 11_¿75 in central locations across the nation and throughout the world, people of ...8 all stations and conditions of life have shared with one another the epoch-making events of their day. The world is beginning to iED111111TING /SOUND P MVIUSIG: whole share mankind's great adventures. As the medium which brings those adventures to the world, television can We're always avaitabte ... It's still-"Here today-Here tomorrow." look forward to no more quiet years. The "good old days" have been one stop ... that's all! 21 WEST 46TH ST JU 2-3744 replaced by the "great news days."

74. Television Age, September 22, 1969 Salant of CBS (From page 33) hour each morning) and more in- time, wherever they may occur, what- vestigative reporting on the Morning ever they may be. They will be We'll have more studies of the is- pro- and Evening News broadcasts; in duced by the same group that has sues and events that tear apart our commitment, with a CBS News team been responsible for the Twentieth society and that heal it, too. We plan putting out amazing effort and bring- Century and the 21st Century. and to look at efforts toward political ing back television journalism that I broadcast as CBS News specials in convention reform, the plight of honestly believe has reached new pre-empted time periods. parochial schools, the drug industry, excellence. But then I have a bias. And, then, there's A I)ay in the the life of the grape worker, the role TELEVISION AGE asked us, for this Life o/ the United States of of the philanthropic foundations in America. special issue, to talk of "developments We're calling it a unique un- American life, and various aspects and and trends in the 1969-1970 season." precedented journal, on film, of the Vietnam War and America's of the The CBS News story-and I've been sights and sounds, the places changing role in it. We s ill continue and pretty unblushing, so 1 might as well people of this nation, from with Lyndon B. Johnson's story of sunrise go on-will be to improve and en- on the coast of Maine to his Presidency, the first broadcast of sunset on large upon the developments and in- the most western coast of which was seen while two Americans Hawaii, on nosations that it created in the 1968- Sunday, July 20, 1959 were on the moon on July 21. --the day man 69 season. The excellence of \pollo first set foot on the moon. It will be Stories behind the news 11 coverage will be reflected in fu- a moon -clay television version in its ture flights, I'm sure. 60 Minutes will way, of Dos Passo3' 42nd Parallel. 60 Minutes will continue to come to continue bring new ideas to the A Day in the Life . . . is about Jp with the stories that are often production of a television magazine America, about the kind of people Overlooked but are the kind that and, more important, to its content. who can send men to the moon. It is Delp people to understand the big is- There will be more of the thoughtful one of the things that an organization sues better. The list is a long and and lucid CBS News specials like last with the journalistic, technical and ''ascinating one, but I keep thinking year's Justice Black and the Bill of artistic competence of CBS News can rf an upcoming report on wounded Rights and this month's The Ordeal do. And not only that, we can bring ;1's after their return from Vietnam. of Anatoly Kuznetsov. And CBS Re- it into the homes of millions of those ,ike this Summer's "Fathers and ports will probe and ponder, investi- Americans. ions" and "Mothers and Daughters," gate and inform as it has since 1959. A miracle? Perhaps. Whatever it rt brings one of the big issues down \ Iso, there will be Challenge, a is, I'm proud of the people around o an understandable and often poig- series of special broadcasts concerned here who can make these things pos-

I rant level, beyond statistics, speeches with the limitless world of adventure sible-and who thus make me look rnd press releases. it's the kind of and with mans' endless passion for good. Which may well be the real ping that 60 Minutes with its flexible responding to the challenges of his miracle. nagazine format, does so well. end obviously, from audience measurement figures, the viewers are con- erned and interested-anal watching. Tom Wicker's reference to the 'miracle" of television strikes most f the broadcasting professionals ground here as a mite outdated, the hind of thing you heard in 1948. It ,akes something like Apollo 11 to re- nind us all that it is, indeed, a rnir- .cle. To have been a part of that tory, and to have brought it to the merican people and to people all ver the world via television, was the .vent that has put an optimistic glow nto the dawn of this coming season. kpollo flights and moon pictures will le a big part of our 1969-70 season. «am 4111.11. This past ..E_ season has been one of (114 PM.Lt- . -- uccess for `i mi't CBS News in every area- 12V - 1r1 rr n audience measurement, for one, j' /here the CBS Evening News with Second annual Local Tv Commercial Competition staged by WROC-TV Rochester Palter Cronkite (and the Saturday for commercials produced in Rochester, Bu fJalo and Syracuse turned up these dition with Roger Mudd), 60 Min- winners (I. to r.): Robert Alallarry, Hutchins Advertising Agency, and Robert stes and coverage of just about every McQuade, Rochester Savings Bank; David Sprenger, also of Hutchins, and pecial event had more people watch- William Myers, Lincoln Rochester Trust Co.; hosts Ellen Howe and F. ng the Chase CBS Television Network than Taylor, wttoc-Tv; A. E. Withers, Rochester Telephone Co., and Earl Iloldren, ny other; in innovation, with 60 Wolff Associates. Local winners are entered in Television Bureau of Adver- finutes, with the CBS Morning News tising's national competition, results of which will be announced at TvB's ,vith Joseph an- Benti (expanded to one nual meeting, October 19-23, at Shoreham Hotel, Washington.

rrlevision Age, September 22, 1969 75 How to show the best profit picture in town.

. -- 17 , - , ..>x . .Y`., i . tJo .ytr>k .'> v 9/ .Y ye , It . . , \j....4r.r Y 3 ,.n .i . ?, ` 11 ~ N X . y ' r v ' ü 1044f.4 z--.; i r. NS II. - y!^f4! -1C114` '+r-c.S.y ñ ... ' +!}: %r , . :40111; 11 ,' L /11 ::r Fo .

Get theVHF transmitter with the best specs in the world. or is the medium that sells-and pays-and the You can forget about black -outs seconds before a Maxim -Air can make the most of it! touchdown, or smack.in the middle of a $10,000 he solid-state Maxim -Air TT-30FL is twice as good commercial. If anything ever goes wrong with one he:transmitter you're now using. It can help you 15 -KW, the Other one takes over-instantly, auto- act more sponsors by providing you with a promot- matically! The odds against going off the air with e difference they can see and appreciate- Maxim -Air are virtually infinitesimal! tt best and most stable color signals in town! For a better profit picture, put a better pictúre on Vhat's more, you can forget about having to make the homeTV. Color it Maxim -Air! tes or make-up commercials. Maxim -Air not only For the cómplete Maxim -Air story, call your local , rs you 100% better specs (and performance) than RCA Broadcast Representative or write: RCA other VHF made-but 100% redundancy as well! Broadcast Equipment, Building 15-5, Camden, is right, there are two of them (15-KWeach). New Jersey 08102.

.71

-4

r- ., - ` -..09

rim

n, r57 .4( ' iElld .,..a

r1.

NEW MAXIM -AIR TT-30FL 30 -KW

O e , . e v - 1 4 4

RCA ... Totally Responsive Frank of NBC (From 33) example, for the use of the European the Pacific satellite with a 10 -minute Broadcasting Union coverage. More news package from NBC News, and frequently we its tv And more, the first use of a tem- rent broadcast other Visnews sources coming into porary facilities and equipment. And ground station on land came so with New York, the satellite can he fed at last year, during the lisit of Pope the Japanese NHK. During President midnight, New York time-having Paul VI to Bogota, Colombia. That Nixon's Asian tour this year, we used scooped up all the news from NBC the event also marked the first use of facilities of Manila. We send our News in the United States and having own to do the Another ground station was tetnpor- people coverage. news from all of Europe flown in the color from a portable ground station. But not always. During President same Clay. arily constructed this year when the Nixon's visit to Rumania this year This would reach Australia and we Pope went to Uganda. took the Rumanian state tele- Japan at 2 p.m. and 1 p.m., respec- We are getting more speed and vision coverage-its live product tively, their local time-in time for suppleness all the time. with our men's voices over, plus their evening news telecasts: "today's In October, 1968, the three Ameri- some supplementary coverage. news today-every day of the week." can tv network: signed a five-year All this is not free. We share part The greater part of that news via lease for a transuortable ground sta- of the costs of the foreign broadcast- satellite will be 1merican news. tion that fits into a cargo plane. Last ers when we use their facilities or year it fitted only into a C130 Her- coverage-as they do with us when The anatomy of nevs cules, a big cargo plane that had to they use ours. What is American news? be chartered. This past Summer, it Quite apart from Apollo -size and It is not venal. It does not do things could be fitted into a regular com- Presidential -election -size stories, for- purely for its own gains. mercial cargo plane. eign countries are getting substan- It is the product of the sum of many subjective tial doses of American news by tele- de- More use cisions, made of satellites vision in other ways. according to some image of what the public wants and Example: Through contract with Meanwhile satellite use steadily the conditioned impulses of journal- Visnews, which arranges distribution, grows. In 1967, transmission to NBC ists of how they should act and NBC News offers satellite con- from the Pacific totaled 15.8 hours; transmis- duct themselves. sions daily to every country that has from the Atlantic, 33 hours. That Its journalists do not act from a ground self- rl same year, NBC fed out to the Pa- station that ca receive interest. from a satellite over the Atlantic, Pa- cific 6.1 hours; to the Atlantic, 10.3 Its reporters demand access to cific or Indian Oceans. More than hours. facts and events for no other reason 100 satellite transmissions of NBC In 1968, transmission to NBC from than that they are who they are. (Ex- News coverage are made to the Pacific was 20.2 hours; from the sub- cept in the United States, reporters, scribers each year. (At present, Atlantic, 52.8 hours. During the same NBC with exceptions, have no status.) News supplies more communications period, NBC fed to the Pacific 13.1 It is governed by the tastes and satellite feeds to foreign countries hours; to the Atlantic satellite, 107.7 ethics passed on through what is es- han any hours. other broadcast news or- sentially oral tradition. ganization.) This year, great chunks of Apollo It reacts to conditioned criteria of 11 tv coverage went out live to all of Five owners of Visnevs importance and public interest. Europe and to Japan, Korea, the It is hemmed in by some law, but Philippines, Thailand. Had the Soviet Owners of Visnews are the BBC, not much. Union launched the Apollo 11 mis- Reuters news agency, the Australian It always responds, consciously or sion, we can be sure it would not Broadcasting Commission, the CBC, subconsciously to the need to be cur- have been seen live on television; and the New Zealand Broadcasting rent, to be relevant to the public and not while the possibility of failure Corporation. All of NBC News' tv what it cares about, to be involving. existed. The U.S. uniquely believes in coverage is available as part of the It is interesting, Being interesting allowing coverage. Visnews Service. (No domestic re- is very much a part of why journal- The tremendous burst of interest port, no piece of Vietnam film, no ists do what they do. of foreign broadcasters in American NBC News story of any kind has ever It is, in part, entertainment, as news has been a matter of the past been withheld from a foreign coun- entertainment has been part of jour- two years, chiefly. Interest used to be try.) nalism in all media in all times of sporadic; it now is very big and con- Satellite feeds are offered daily to history. tinuous. On election night of 1964, 422 stations encompassing all of the All of this is true of newspapers for example, we had BBC and CBC Japanese Iv networks. In Europe they in this country. And it is just as true taking some of our NBC News tele- are offered to every country except of journalism on television. Tele- vision coverage. On election night in Portugal. In Australia every station vision merely took over and took on 1968 we had the Japanese, the Philip- the established newspaper in but one is serviced. practice pine Islands, and just about all the the United States. We refuse to recog- Visnews blankets a total of European broadcasters with booths 78 nize any difference in the rules. countries with 123 tv organizations. in the convention halls in Chicago There is no other country in the it is and Miami Beach using our satellite Currently, negotiating with world where access to news is as free coverage. all stations in Japan and Australia for as it is in the United States. As for But cooperation is by no means all a daily satellite feed. Minimum time the news we put out, we put it out be- one way-though we seldom ask, for on satellite is 10 minutes. By feeding cause we think it ought to be put. out.

78 Television Age, September 22, 1960 I -.,

4111110

gin IN THE NATION National Headliners Club Award for "Consistently Outstanding Newscasting"

IN PENNSYLVANIA Pennsylvania Associated Press Broadcasters Award for the "State's Top TV News Operation"

IN PITTSBURGH Golden Quill Awards for "Spot News Reporting"

There's a reason why TV11 News is First. lui,i jrc4 See your Blair TV representative.

=,u`= P SWITCH TO \ lY//CTY NBC/NP/1TSBURGH

Cox Broadcasting Corporation: WIICTV, Pittsburgh; WSB AM -FM -TV, Atlanta; WHIG AM -FM -TV, Dayton; WSOC AM-FM-TV,Charlotle; WIOD AM -FM, Miami; KTVU, San Francisco -Oakland

'elevisi.on Age; September 22, 1969 79 ,If it happens, it's news. And the only Washington (From page 36) that it is one thing to have a }verso reason we would not put it out is talk for newsmen from the wire sery that it is not interesting or we have the House Foreign affairs Corrmit- ices or newspapers, and it is anothe something more interesting. tee. With the Chicago area, it is not thing to have them talk for radio o Such is the nature of American difficult to find members on all com- television. network television today that even mittees of both Houses. As a rule members are easy to con its most economically successful ac- Congressmen as a group are no tact, either directly or through thei tivity in news could be easily re- different than lawyers, doctors or press aides. Committee work of th placed with something that is not bricklav ers. Each member is an in- members makes it necessary to go news which could make more money. dividual and each has his own traits. through the press aides quite often. And the biggest, most difficult activ- Some members are more than will- Senators have more committee assign.1 ities-covering national political con- ing to be interviewed-some, in fact, ments than do members of the House' ventions and space launchings-go on are over -eager to be and as a result it is often more diffr-t' at huge money losses. seen by the con- stituency back home. cult to set a time for an interview This system of journalism-a jour- Ohers are willing, but there is with a member of the Senate. nalism impelled by internal needs and difficulty in setting the The stations in Chicago, Denve supervised by internal controls-is up time because of their heavy committee work. and Duluth leave the day-to-day as what we call free journalism. It is This is especially true of members signments to the Washington News! our system, so ingrained that nobody with high seniority on committees. Bureau-with exceptions, of course., thinks about it very much. We grew They certainly want to cooperate. but They certainly alert us if a mayor up with it. and that is the way it is. sou have to do your share of co- or governor is due in the Capitol or But that is the way it is in very operating. too. they will point out if there is high few other countries. That is the way it For some members, it's a interest locally in an upcoming com- exists as the structure of journalism matter of their disposition on a given day. mittee hearing. by telex ision in even fewer countries. Congressmen have difficulties with Television coverage Precious litIle freedom their wives. for instance, just as much as men in other fields. You'll find Speaking of committees. the Houses In most countries in the a member one day throwing out his world to- are divided on the subject of cover- day, this free hand in greeting. and the next journalism-journalism day age by television. The Senate leases without directed he'll walk right by you with his purpose-is abhor- mind the matter up to the individual com- rent. In Spain, journalists miles away. are ex- mittee chairman, and the subcom- pected to There is a advance established re- group of members who mittee chairman, as to whether sound. ligion and government; want to talk only if the topic is in China, to rela- on -film (SOF) shooting will be allow- rally the people; in the tively non Soviet Union, -controversial. The example ed during testimony- and discussion. to contribute to the which always comes to progress of So- mind on this In almost cases, where no SOF film- cialism and avoid the subject, was the frivolous. These release of the Warren ing is allowed, the committee chair- purposes exist in Report. constitutions and in man will allow some silent footage press laws promulgated by We people asked one member if be would until the gavel is brought into use. who believe in them. comment on it, immediately after its The House, on the other hand. al- Our release. views-that the public is en- "Let's skip this one, Bob;" lows no SOF shooting of committee titled to he information freely obtained, replied. "It's a little sticky." sessions. In these instance_, silent that the press has the right to check Granted, time proved him correct film is shot prior to the committee on government, with the that journalists have disputes that eventually came going into session. However, in the the right to up be free eyen when out- on the Warren Report, but there event committee work is not shot rageous-run counter to that. was certainly nothing controversial SOF, permission is almost always About the at time bomb. the time of its publication, nor any granted to set-up in the hallway out- There is going to be more \meri- inclicat ion whatsoever that there side of the committee chamber for can news transmitted by satellite in would be. interviews with the parties interested 1970 and more in 1971 and more in And then there is a small group in the proceedings, including, of 1972. It is going to get more expen- which under no circumstances wants course, those who testified. sive. (We already have a news bureau to do an interview. One can only If a member has a speech impedi- in every important capital; not a re- summarize this very, very small group ment, lie is naturally going to be porter and a secretary only, but a as coming from the school that be- hesitant about doing an interview. full staff.) IV anagement will scream. lieves that if you don't say anything, If, in the rare event, his grammar is But we are going to do it. We will do ou'll never have to regret say ing bad, this usually will not stop him it because there is competitive pres- the wrong thing. from doing an interview. Why ? Be- sure. \nd I think this is pretty good. But the great majority of members cause he's been talking that way for I suspect that our American ex- and those holding other high govern- a long time and sees nothing wrong ample of news cos erage by television mental positions are willing to talk with his delivery. will be-like the Declaration of In- if they have the time. If they don't If someone is camera -shy, or is dependence-an explosive element in want to be interviewed they will al- afraid of -becoming panic stricken or foreign societies. They are going to most always tell you off the record speechless, a little bit of encourage- want free news-and as much access why they want to pass it up. You will ment will usually work. The best line to their own news as to ours. find in Washington, as in other cities, I have heard in a case like this, and

80 - Television Age, September 22, 1969 , tilyftd0r's.1 ; Ian 11111.111 .1%n. ... I I .. l. >, . .

. Buy the News Service that makes economic sense wáood news knows no boundary. Good reporters are scarce. These unique national -interest features :onsistently give you the best of both. `fhe proven KCRA NEWS mini -documentary and special -report formats will work for you. Our experts become /our experts. Your viewers daily receive fresh, original coverage. «ou have at your fingertips concise summaries about people and events that matter-presented in a )rofessional manner by engaging and knowledgeable reporters. THAT'S SHOW BIZ-WITH HARRY MARTIN. 5 mini -reports weekly. Also adaptable for radio use. harry knows the names, the people behind the names, the news behind the people. Barry Martin is a hard-working newsman with intelligence and tact, wit and expertise. Harry travels all ?ver the west coast to interview newsmakers in the glittering world of show business, placing special :mphasis on TV personalities. Harry's lively, informative reports are genuine news programming-and a far ry from mere movie gossip. FLIGHT TO RUSSIA. 24 5 -minute color programs; each scored, narrated, complete. All original footage; 311 filmed on location ... an up-to-date, meaningful series. .FLIGHT TO KOREA. 10 5 -minute color programs, complete. Korea in kaleidoscope ... separate, penetrating segments examining the current state of our Asian ally. JOURNEY TO CANADA. 20 5 -minute color segments. A colorful profile of the people within the borders )ur of northern partner ... similarities and differences examined against the realities of the present (AVAILABLE NOVEMBER 1969). FLIGHT TO GREECE. 24 5 -minute color segments. A fresh examination of an old country with a fistful of nodern problems. (IN PRODUCTION) all segments available on first -quality high -band color videotape. "omplete Promotion Kits Available. Videotape and audiotape promos, color slides, ad mats and slicks- adaptable for either newspaper or TV Guide. Custom promos 'available. )ur product fits your news! Some series already sold in New York, Los Angeles, San Francisco, Kansas City, ')enver, Salt Lake City, Dayton, Phoenix. For information or preview materials, contact: Ted Dooley Kelly Television 310 10th Street Sacramento, Calif. 95814 (916) 444-7300 TWX 910-367-3557 "decision Age, September 22, /969 81

II . I ha;e used it, is to explain that it's The House of Representitives pro- WGN-Continental, like the other as if we were sitting in a living room vides the best facilities for filming. In regional bureaus, prefers to use the at home and just casually talking. He the House Radio -tv Gallery, located facilities of the House of Representa- has to be convinced that a camera almost directly above the chamber, tives. When in session, the House al- has never bitten anyone and there is three studios are available for cam- most always convenes at Noon. As a no reason why it will happen today. eras. Two are small, but the third consequence, it is more convenient But realizing that a person is follow- is quite large, and as many as twelve for the members to be interviewed ing the line of public life and politics cameras were in use on at least one either just prior to the session, dur-p makes you understand that there is a occasion for a news conference in ing the session-especially during a degree-no matter how small-of this studio. While the small studios quorum call-immediately after an extrovert in that person. provide for only a curtain or wall If you are particularly concerned background, at least five backgrounds that an Washington bureaus interviewee will go on too can be used in the big studio, includ- long-based upon experience-it ing a desk with books behind it, a A number of station groups doesn't hurt to say you've only got large colored map of the v%orld, and have news bureaus in Washing- 100 feet left in the magazine, you are large doors. There is also a large, ton and activity there is increas- fighting a deadline, and the subject attractive studio available in the Sam ing. Cox opened a bureau a has to be wrapped up rather quickly. Rayburn House Office Building. few months ago. It's headed by There is no more a set formula for Thomas J. who The Senate Radio -TV Gallery, on Frawley, has questioning people in Washington two as the other hand, is very small, although correspondents and a cam- there is elsewhere. The first reaction efforts have been underway for some eraman. Metromedia is repre- question is usually, "Why?" Some- sented by their national cor- time to increase the size of this where along the line, another question respondent, Rolland facility. If necessary, more than six Smith; is bound to he, "What do you think Mike Buchanan, news crews can be jammed into this small director will happen next?" of WTTG, as bureau chief. space; hut it's a very, eery tight serves Occasionally, you have to call a The Norton squeeze. Two backgrounds are avail- stations correspond- member off the floor to ask about a al de. ent is Dave Henderson. John subject he is unaware of. An example Chambers represents the GE of this would be to approach a mem- Shooting al White ¡louse stations. RKO General's man ber of the House Armed Services is Cliff Evans. who has one of Committee, and inform him about a Camera crews at the White /louse the 39 news desks in the White story which has just broken on fight- find things more confining, with one House, and is the only group asphalt ing in South Viet Nam. You obvi- -paved center outside the West correspondent to have one ex- Wing set aside for interviews ously have to fill him in on the re- and cept for Westinghouse. Time - port before he can analyze or com- "stand-up" work. The East Room Life Broadcast's bureau is top- ment. and the Fish Room are used for ped by J. W. "Bill" Roberts Presidential news conferences. How- (see story by him in this issue), ever, since almost all stations have aided by two correspondents network or UPI Films affiliations, the and a cameraman. Triangle's Presidential news conferences almost bureau chief Anne Blair also always are left to Ln these organizations. has two correspondents assist- On occasion, there will be ad- ing her. Westinghouse, the first dresses bv_ the President to groups in non -network group to set up a the Rose Garden, and ceremonies on Washington Bureau (1956), has the South Lawn. Here, of course, 12 correspondents, including the space is not limited, and a good men assigned to the Capitol, deal of silent coverage is given by White House. Pentagon and regional bureaus. State Department; the bureau Most Federal agencies are not chief is Sid Day is. WGN Con- equipped for film coverage of news tinental's Washington bureau conferences, but there are exceptions. chief is Robert Foster (see by him in this issue). One executive agency geared for story both tv filming interviews is the Department While bureaus cover and radio, there is usually 4 of Defense. Pentagon coverage, us- more emphasis on radio, be- ually, for obvious reasons, is con- cause of the portability and fined to one area, and the subject in- economy of sound equipment. volved in the news briefing is brought sound Douglas D. Bales (standing) has to the reporters. The Pentagon studio Among those maintaining been facilities in the White House named executive director o/ the is large enough to accommodate a are RKO General, newly established news division of dozen cameras, and some 100 people. Metromedia, and Many, WSJS-TV-AM-FM Winston-Salem. Bales, It is adequate now, but with the sud- Storer Westinghouse. if not most of the groups, hire shown here with Wayne Willard, den influx of independent bureaus, camera crews for tv coverage. managing editor of the stations' news it may be outmoded in the near This is true even of a bureau as operation, had been director of future. Set-ups are permitted for that of special productions. feature interviews. large as Westinghouse.

82 Television Age, September 22, IQ4Q THE CARE AND FEEDING OF SPOT TELEVISION

NIELSEN STATION INDEXA SERVICE OFA.C.NIELSEN COMPANY What's New with NSI Plenty ! And, this new brochure tells you Continued research and development how NSI provides what we promised: activity ... such as correlations between additional reports in top markets, and advertising targets and consumer pro- data refinements (such as in the han- files, and new and useful computer ap- dling of pre-emptions) ... all carefully plications ... evidence NSI's continued researched to help you use or sell Spot leadership in Spot television research. TV more effectively. Read all about it in this new brochure. For example, NSI's early Fall (Octo- Write to NSI 69/70, Nielsen Building, ber) measurement, now with 47 op- 2101 Howard Street, Chicago, Illinois tional reports, covers the largest 70 60645. Or, call the nearest office listed markets to give you an earlier reading below. on new season audiences. Altogether during 69/70, these markets will be measured five times to meet needs for Nielsen Station Index more information on audiences across a service of A. C. Nielsen Company the seasons. NEW YORK CHICAGO HOLLYWOOD SAN FRANCISCO (212) 956-2500 (312) 372-3810 (213) 466-4391 (415) 986-6437 eleuision Age, September 22, 1969 important vote is tallied, or when the ton Bureau, and a WGN Bureau man wait for routine unloading. Then, the House With few exceptions, is usually the first to greet these courier to adjourns. has get away from O'Hare I members of the Senate understand the officials at the airport. Field and get into the city with the reasons for our preferring to set-up The Bureau also gets local requests film. in the House, and are willing to come from Wayne Vriesman of KWGN-TV The distance between the two cities over to the other side of the Capitol Denver and Bill Krueger of KDAL-TV is almost insignificant, in comparison for an interview. Duluth. with the time it takes for the couriers A regional bureau just doesn't have and express agents to complete their the staff to do investigative work, so The time element tasks. are the emphasis, after- top priorities Oh, for the clays of the picture - The basic problem for our home given to Congress and the Executive phone and the miniature vtr, when office, in dealing with its own Wash- branch, is directed at features. % a can get sound and picture from ington material, is getting the mater- As in any other field of reporting, Washington as easily as we ial to Chicago in a timely manner. do the longer you are established the sound alone for INGN Radio. We are at the mercy of traffic jams With a more contacts you have. Tips are combined news operation. our Wash- around two of the five most con- given quite often by members of Con- ington Bureau covers for radio gested airport areas in the country. as gress and by those working at various well as television, phone -feeding We are also at the.mercy of the air- its agencies. tape. And, therein lies a story. equip- line schedules, which in their turn, Our list of photographic It was a rainy day in W are at the mercy of the air ashington. ment is short. For silent film cover- conges- Bob Foster tion around had walked out of the & Howell 70-1)11 these two airports, and age we use the Bell office and crossed the street, to cut mm. the weather. 16 mm camera equipped with 10 through the lobby of the Mayflower Y courier must get from Capitol 25 mm and 50 mm lenses. I foie!, a rainy -day, sheltered route the Nill to National \irport and place Our sound work is done with to the cab stand and a taxi to our package in the hands of an Air Capitol Auricon pro -600. equipped with the fill. Like many another reporter. Express agent before lock -out, one kngenieux 12-120 zoom lens. We use Bob got his start in hour prior to flight time. Another sports. Ile both 400-foot and 1200 -foot Auricon worked with the WGN-TV crew han- courier must he waiting at the Air - magazines, with either core or 100 - dling \\ hite Sox games when Ex office in Chicago when the plane Paul foot reel takeups. Sound is handled Richards was with our South lands, at which time an agent he Side by the standard \uricon amplifier, heroes in the early '50s. hopefully has cajoled or rewarded, and magnetic sound heads. Now, it's maybe 15 years will actually go to the plane for our later. Our film stock is Kodak-EF-B Bob Foster has left sports reporting, package, rather than forcing us to Ektachrome color film, with magne- spent a few years covering Spring- film shot by the tic stripping. All field, the state capital, for 11 ON, and in bureau is shot raw and processed About the author has been assigned to open and op- Chicago, Denver and Duluth. erate our \\ ashington Bureau. One problem you don't have with a Washington News Bureau is makeup. 3 A baseball scoop With one, or possibly two, exceptions Paul Richards is long gone over a five and a half year period, no from the \\ bite member of either House has re- Sox. In fact, he was just gone from Baltimore quested to use makeup. Orioles. Foster spot- ted The ever-present problem of the Richards as he came out of a phone booth in regional bureau is shipment of film. the lobby. Old friends a chance meeting. to You are forever at the mercy of the ... "Sorry lieu you're out of work, weather, as the regional bureau must Paul," Bob says. "Got an; thing in mind yet?" Just re y on air shipment to the station. so happens Film must be at the airport well Richards was talking to Judge Roy Ilofheinz douun Houston ahead of flight time, and then there Robert Foster has had but way, and had just agreed to take over is a delay at the destination until one job in broadcasting-with the Astros. Foster reached down for the film has been taken to and sorted the WGN stations, Chicago. His the switch on his tape recorder. out by air express. career began in 1943 when he "Could you tell me that again, Paul? started as a copy boy for the The following on how Washington Your friends and fans in Chicago WGN news department. coverage looks front the local sta- would he interested." In 1955, Foster left %sGN and tion point of view was written by A rainy clay, a short-cut to keep dry'. became public relations con- D. Manewith, director o/ news and a chance meeting in a hotel Robert sultant to the Illinois Secretary of WON -TV -AM Chicago. lobby. Perhaps it wasn't the sports of State. He remained in that story of the year, but it was job five years, but rejoined a scoop There are many fast breaking local -and for a Washington correspon- WGN in 1960. Ile is the only stories where we need comment from dent. That is, a "Washington re- broadcast newsman to be Washington authorities. Frequently porter" who was a reporter first. elected to the Illinois Legisla- Mayor Daley and Go\ernor Ogilvie merely assigned to cover ture Correspondents Associa- Washington take newsmaking trips to Washing- instead of Waukegan or the World ton. We always tip off the Washing- tion. Series ... always a reporter. .

84 Television Age, September 22, 1969 STATION AWARD WINNERS IN NEWS AND PUBLIC AFFAIRS

The following is a list of major awards deadline dates of submission arc included Broadcasters, 11 ashington. D.C. to television stations in the areas of news in the publication, "Awards, Citations and The following listing also includes and public anairs over the past 12 months. Scholarships in Radio and Television," awards presented by state broadcasters as- Details on the donors, qualifications and published by the rational Association of sociations o! the AP and UPI.

The Ak-Sar-Ben-Conan1unity Service Great Swamp; WTVJ-TV Miami for The elation IITNI) \ News Award-to KNBC Award-to KMTV Omaha for The Oppor- Friendly Menace. Los Angeles for spot news; WDSU-TV New tunity Line. Orleans for editorials. The Edward K. Automotive Safety Foundation- Mired National Academy of Television Arts Morrow Documentary Award to KNXT P. Sloan Award for Highway Safety-to and Sciences-Station tward-to WH\-TV Los Angeles. WLWT Cincinnati for The Last Prom and Madison for Pretty Soon Runs Out; Spe- Two Wheels to Eternity; WERT-TV Evans- cial Citation to \VFIL-TV Philadelphia for Sigma Delta Chi-Award for Distin- ville for "Why" (news segment). Assignment: The Young Greats. guished Journalism Service-to KNXT Catholic Broadcasters Association- Los \ngeles for reporting: \Stew -Tv Topeka Gabriel Award-to WKYC-1v Cleveland National Conference of Christians and for public service; WOOD -TV Grand Rapids (two awards) for The Healer, and for Jews-National Brotherhood Award-to for editorializing. consistent high quality programming; to wcBs-Tv New York for A City Divided; WJA II -TV Providence for A City Called W.rz-TV Baltimore for The Other Americans. The following News Award. were made Hope. by state broadcasters associations of the National Headliners- Club - Headliner \ssociated Press. Freedoms Foundation at Valley Forge- Medal-to WCKT-TV Miami for outstanding California: 'To KGo-TV San Francisco for George Washington \VEIL Honor Medal editorials; -TV Philadelphia for Some- Bob Fouts Sports: KNTV San Jose (two Award to KSL-TV Salt Lake City (two thing for Nothing; vt'ttc-Tv Pittsburgh for awards) for spot news and documentary; awards) for This Is My Country and Mid- outstanding newscasting. KNXT Los Angeles (two awards) for regu- day; xtno-Iv Seattle for Seattle Salutes larly scheduled news program and docu- the Congressional Medal of Honor Society; National Press Photographers associa- mentary; xrtx San Francisco (two awards KRON-Tv San Francisco for This Land; tion- Newsfilnl Station of the Year for news analysis and spot news. tVttz-Tv Boston for Do You Have a Minute Award-to WIJDH-TV Boston. Chesapeake: To Wnt.\L-TV Washington for the Alinutemen?; WFBnt-Tv Indianapolis for public affairs; wuc-Tv Washington for for Voice From the Ballot; WFIL-TV Phila- Radio -Television News Directors \sso- in-depth reporting. delphia for High School Mock Election; Florida: To \SFGA-TV Jacksonville (four wet \-TV Tampa for Commentary on Our award) for editorial, news reporting, sports ,national ,Anthem: wnc-TV Pittsburgh for and special; wiL:\-Tv Tampa (two awards) "On Aly /lonor; WI TN -TV Washington ARB Awards for for documentary and features. 'tilgrintage to Bath; WKRC-TV Cincinnati A slightly different type of Ohio: To WK VC -TV Cleveland (two 'or Destination Washington; wK t C -T\' award has heen given this Near awards) for regular news and spot news: Cleveland for The Great War -50 Years by the American Research \tLme Columbus for investigative news re- 4fter: WnIAQ-TV Chicago for The Giants Bureau. To recognize porting; \VSPD-TV Toledo for editorials: tnd the Common Alen; WQXI-TV some of Atlanta \VTVN-TV Columbus for news specials. 'or Old Glory's Still There; the more imaginative applica- WRC-TV \\ ash- Pennsylvania: To KDKA-TV Pittsburgh ngton for Encore Americana; tions of research, _\RB has WSPD-TV and wnsr-Tv Scranton for editorializing: Toledo for Lest We Forget; IN TIC -TV inaugurated an Innovators Hart- KDKA-TV and WNEP-TV Scranton for public ford for The Other Voices; N,Tvnt Awards Program. Awards were affairs; \VFtL-TV Philadelphia for farm :olumhus for spot announcement campaign for effective research utilized in news; wnc-'ry Pittsburgh I two awards) n voting: wwJ-TV Detroit for an\ Michigan phase of station operation. for reporting and sports. ;tort': Henry Ford The .flan. Winners of the ARB innova- Texas: To KTRK-TV Houston and KFDX tors \ wards are KABC-TV (two Wichita Falls for news specials: KFDX and Georgia Association of Broadcasters- awards) and KTTV Los Angeles, xrnC Houston for editorials; KFDX and relevir' Station of the Year Award W\AC-TV Boston, \VJ\V-TV Cleve- WFA i -TV Dallas for newscasts; KJ AC -TV Port -to \VAGA -TV Atlanta. land, KOGO-TV San Diego, \\ TTG Arthur and Woi San Antonio for features: and WFA s -Tv Dallas for ex- Greater Washington, K IIOU-TV Ilotlslon, KGNC Amarillo Dlontana Foundation-'1 \ Sta - ion WSB-T\ Atlanta, KXTV Sacra- traordinary news event. of the Year tward t.o KCVO -TV Mis Virginia: WCYB-TV Bristol (two awards) oula for The Rocky Mountain Laboratory; mento, bItO\-TV San Francisco, for documentary and editorials: WTAIt-TV XLF-TV Butte for excellence of program- WI OW -TV Madison, \\'MT -TV Norfolk (two awards) for news operation ming and service. Cedar Rapids -Waterloo, KOLN- and sports coverage; Wrvn-Tv Richmond for T\, KGiN-TV Lincoln -Hastings - spot news story. institute for Education by liadio-Tele- Kearney, \eb., KNTV San Jose, ision-Olin Slate )ward-to KROA-TN WFBG-T\' \Iloona, 11ItCB-TV The following amard- were presented by an Francisco for California; WClts-Tv New Chattanooga and James Landon the New England broadcasters of united pork for Limbo; WCKT-TV 1liatni for of Cox Broadcasting, only in- Press International. 'miners in Crime; NDSt'-T' New Orleans dividual cited. WRZ-Tv Boston I two awards) for Beggar +r A Place Called Parish Prison; WF1L-TV Entries exemplified effective at the Gates and Boston-Á Part of that Ihiladelplria for Assignment: The Young Meats; WKYC-TV use of research in any phase Dream; WII DII -TV for election coverage Cleveland I two awards) of (combined award with WBDR-\nt); wuYx- sr Ilonta,e series and .Montage: The station operations. TV Springfield for editorial; W\ \C -TV hrouded Past; WNDC-Tv New York for Boston for Gibson. Girl.

'elevision Age, September 22, 1969 85 Radio (From page 35) pany-owned stations-WCBS, WBBM, cast quality telephone line used to KNX and xcBs-a maximum of 10 exchange voice reports, actuality cuts ate), gives weather every seven min- minutes each hour in housewives' conversation or live programming utes, time checks every three minutes time is devoted to features-dining, among stations. It is, in effect, an and headline summaries every 15. theatre reviews, child care, books, extra -network source to help fill the Two -minute information segments, travel, health, entertainment. Fea- great demand for fast urban report- dropped in at 15 and 45 each hour, tures last two minutes or less when ing. may consist of sports, commentary, locally produced, three and one-half "Let's say there are simultaneous analysis or special interviews. A piece minutes when produced by the net- teachers' strikes in Los Angeles, Chi- by a feature reporter who specializes work ("Dimension," which is aired cago and New York," Callaway i in off -beat material is run three times in five-minute blocks including two theorizes. "Through PLNX, our news a day. commercials, a 60 and a 30). broadcasters in each city can ex- WTOP carries 16 commercial min- Here's a typical cycle in house- change enough information to enable utes per hour, instead of the 18 rec- wives' time. noon -1 p.m. on WBBM: each of them to round out his local ommended by the NAB Code. "We CBS news; story with parallel material from the feel 16 is the right amount for our Local news; other two strike scenes." format," says Snyder. Weather; When the Apollo II crew was Competitor wAVA puts primary Stock market report; whirled from Ness York to Chicago stress on local news, rather than on Editorial; to Los Angeles in a single day, WBBM i international stories or national ma- Locally produced feature/head- used PLNX to pick up pre -arrival terial remote from Washington. lines; color from WCBS, WCBS used it to get Says Tom Hoyt, vice president in News summary; followup material from WBBM, and charge of sales, "There are three gov- Direct Line; both picked up the color of the West ernments here, all of them local to Book reviews; Coast arrival from KNX. When the us. Congress runs Washington, and CBS Dimension in Hollywood. state dinner began, the network took then e've got suburban Virginia and Direct Line is the WBBM version of over and fed all the company stations suburban Maryland. We cos er them what may be CBS Nes sradio's proud- and affiliates. all-and some of the stuff we treat est accomplishment-its local om- CBS stations exchange some 1,500 as local news for local listeners ends budsman operations. reports a month via PLNX, and the up making national headlines. "Call them investigative reporters, weekend news magazine feed uses it "In any case, we think it works and you'll get the picture," says Call- to distribute special reports. better when we tell people what's away. "Their job is to intercede on Drive time is an all -news radio happening that affects their daily behalf of the little people who have station's meat-the type and pace of lives." otherwise insoluble problems." coverage for which the operation is, In line with its aggressive sound, Full-time ombudsmen are on the or should be, staffed, equipped and WAWA puts no quality restrictions on staffs of all four all -news stations. geared. Like the others, the CBS the commercial jingles it accepts- Problems submitted by mail are Newsradio stations keep drive time the more up -tempo, the better. screened, and the most serious are material short and fast. WAVA is on the air from 6 a.m. aired on several special feature seg- As Callaway puts it, "This is the until sunset. Then WAVA-FM, which ments daily (The Action Reporter on time when the water's running, the is all -news 24 hours, takes over, until KNX, File 74 on xcBs) . The idea motor's running and the people are 6 a.m. seems to he clicking best in Chicago, running." WAVA is no exception to the rule where WBBM has been averaging 1,- News stories are kept short-al- letters a that drive time-normally 6-10 a.m. 000 calls and 500 day since ways under two minutes; ideally, 60 the and 3-6 p.m.-is easy to program and the series went on air last Janu- seconds. Features are few and brief. ary. comparatively eásy to sell. It's house- There's at least one time and tem- wives' time-l0 a.m.-3 p.m.-where Callaway expects big things of the perature check every two to three difficulties in both areas arise. And ombudsman technique, as reporters minutes. Since a good male audience it's even so for the big guys, the looking into minor wrongs are be- is a certainty, sports are turned over powerful network and group all -news ginning to uncover evidence of every 30 minutes. Station editors are oS;o's. major frauds, fund mismanagement, offered two or three overseas or John Callaway, vice president of and so on. Washington closed-circuit feeds from program services. CBS Radio, con- The CBS Newsradio stations place CBS news, which they may or may siders housewives' time "a very chal- local news in a dominant position. not clear. News broadcasters in- lenging area." Says Callaway, "We "Local presentation and coverage are crease their pace. vies% news as reporting on the reality number one with us," Callaway says. Then, at 10 a.m. a subtle change of what's happening. War is a real- "When they're bolstered with strong to the slower pace and softer news ity, sure-but so is a book. so is a news from the network, so much the of housewives' time. At 3 in the after- play, so is a restaurant. When you better." noon, it's back to drive time, but give immediacy to them, you're in As a fast, dependable way of beef- home -oriented this time (heavy on soft news-and this is a significant ing up local stories with relevant the traffic ,reports, advance word on Hart of our approach 'to housewives' material from its other markets, CBS upcoming night ball games, stress on time." instituted its "private line news ex- interpretation of news stories that On the four CBS Newsradio corn- change" (PLNX), a 24 -hour broad- broke earlier in the day).

86 Television Age, September 22, 1969 1

MI- w T} . ` . -11. 11yy o 4r^... . .' , k - {y .. 7f ' ..V, .t, ;. t .. s _ á ky; (sg V e /79 3 e #` `+` b+.i * ^ . .'-. ' ry . 1 N s áZ o . . s^ !"w^FyT, - tr OPá

.1,"Tk..$1 711-3;4 ,1. '{ti :." ° b

, [ 7rr ` \ 60' ,,...,.:. s - .. .r' a c, ~ * '41;--` J ' ,` .-.'49 ./,1 4 j -"1%%.- ILA., °.11.. I. `iM 1' \11/1

While most of us.are sleeping over here,. a student, riot might be. starting in Japan. Or a volcano erupting in Italy. -Or sextuplets being born in Australia. .WTOP Radio in Washington is paying attention- and reporting. We. report the news nonstop,. dawn to dawn. And because we never stop, We can report things. as soon as they get started. Whatever time it happens to be. UTOPRRDID NONSTOP NEWS -- A Post -Newsweek Station

4 -vision Age, September 22, /969 87 "Our ads in SRDS work for buyers and work for us"

PHILADELPHIA INQUIRER sales and sales pro- even arguments, about other publications we contem- motion execs discuss the philosophy and the plate using. But I just okay Standard Rate as I have strategy of selling by helping people buy every year and I don't think it ever occurred to any of us not to use it." Bach: "We know that in Standard Rate we are in a buyer's book, so we put White: "We don't question it because information in our SRDS ads that we it is so different. It's the.only one that wouldn't include in ads run elsewhere. r is used by buyers for buying informa- "We know that this works out for -- tion and why would anyone question buyers and for us because we get wanting to be represented in a buyer's reference book? orders from agencies we very seldom -- , see; sometimes agencies we never heard of because "I think of the Standard Rate & Data they did not previously have accounts using news- audience as a captive audience. If anyone is interested papers; and we know they had to get their information in newspapers he has to look up information in Stan- dard Rate." from Standard Rate & Data. "It isn't often that we can trace an actual sale to an ad. But I can remember one instance we where received Bach: "Captive audience is a good a contract and a letter from an agency in the middle term. They'll open Standard West who said Rate to that the information in our ad caused look things up in the listing; they'll him to change his mind and buy the INQUIRER instead turn to the Philadelphia market and of a competitor. look at listings of newspapers "We there; have been in every issue of Standard Rate & and you capture the captive audience Data for the twenty-two years I've been here and I by giving supplemental information guess the INQUIRER advertised in Standard Rate long that amplifies what's in the before listing. that." "This is one of the big reasons we spend the money we do in promotion. It wouldn't be feasible to have a McBride: "This suggests an interesting large enough sales staff to be in constant contact with point. When Len told me about this all agencies and advertisers all over the country. But meeting it crossed my mind that I had there's not the slightest doubt but what they'll use never questioned advertising in Stan- Standard Rate if they are contemplating newspaper dard Rate, year in and year out. We advertising and if Philadelphia and its suburbs repre- have lots of discussions, sometimes sents one of their markets." l3B Television Age, September 22, 1969 y A , i

Left to right: Mr:Leonard Bach, Promotion Director; Mr. Lyman B. McBride, Advertising Director; Mr. William Whíte,.Advertising Promotion Manager ty. . - "

White: "In Standard Rate we reach with all this information, so we put the highlights in people who know they are going to do our ads in Standard Rate. Standard Rate is the only some newspaper advertising or at place where we could run this detailed information least want to compare it with other with assurance that people would be interested enough kinds of advertising. Therefore we to read it. We have found that buyers are very inter- want to be sure we have the right ested in things the INQUIRER will do for its adver- message at this 'point of purchase.' tisers besides effectively covering the market." Vhen you put your product on a shelf you want people r t McBride: "We are putting h have good information about it." consider- t able emphasis on the theme that the jicBride: "Well I certainly hope so. I --- INQUIRER is the paper that gets re- Iouldn't want to see us fail to take sults and this can be detailed more in +dvantage of the opportunity to pre- SRDS than it can in a magazine ad. ent full information when schedules "I think our advertising salesmen re being prepared by advertisers." understand why we are in SRDS. The basic information Bach: "In SRDS we try to present in- about the INQUIRER is in the listing and then our ad formation that's going to be helpful to attempts to- strengthen this information just as the the user who's looking for information salesman attempts to expand upon the circulation and that will help him in his planning and strengthen the understanding of our values. What we in making his final decision." do in SRDS is closer to what our salesmen do than is generally true of other forms of promotion." `' McBride: "Are there any important apers in the country that don't use Bach: "I don't know how much of the s-.. RDS? I credit can go to SRDS, but I'd like to can't imagine it. There's so (/JJ .. Óir ! inch a newspaper has to say." 1 mention that we have just completed the best advertising year in the IN- Vhite: "There sure is. For example, QUIRER'S history. I do know that be- .re do a lot of research and at one time ing in SRDS helps all of the pieces fall .=-- . we were presenting some veI specific into place." and somewhat detailed information on 'Exposure/Ratings' of advertising in STANDARD RATE & DATA SERVICE, INC. the the national authority serving the media -buying function INQUIRER. We knew that it Walter E. Botthof, Chairman of thé Board would he a long time before our sales- 5201 Old Orchard Road, Skokie, Illinois 60076 men could get around to 322 -YO 6-8500 everybody Sales Offices: Skokie New York Los Angeles let.ision Age, September 22, 1969 39 r At 6 p.m., the subtle change again Using the line, stations are often categories are travel (the five news to softer material, slower delivery able to trade pieces of original news, stations repped by CBS Radio Sales (phone interviews between an anchor offering and asking-and, in the -the four co's and wrop-have a man and people in the news, - mini process, creating a customized news total of 31 airlines, and a per station documentaries, analyses). Yet spot service. All of the 90 or so pieces average of 14), tobacco/drugs, auto- news continues in a hard vein, es- moved daily are in the form of in- motive/oil, household goods and sentially for listeners who cannot dividual units which each station can publications. stay up for the big nighttime tv arrange to fit its audience. Leading local categories are newscasts. Westinghouse is not adding out- theatre/entertainment, restaurants/ Westinghouse is the father - of all side subscribers to its Washington resorts, financial, car dealers, re- news radio as ít exists today. It took line, and has no plans to do so. tailers. WINS New \ ork and KYW Philade - In general, all -news radio has made phia that into format back in 1965. He's proud of his guys very slight inroads in youth products Wli} the move? Let Joel Chaseman, (the kids' bag is contemporary president the Chaseman is proud of the all -news of Westinghouse Radio music) or in cosmetics. Package Station Group, tell it: operation. "The guys at the stations goods aimed solely at women are a "In both markets, we had have learned how to deal with the bought tough sale. Package goods as a cat- stations which were same story from different angles, so undistinguished egory, always a problem for radio, combinations of music and news, that even if the story is treated often, are even more of a problem in all - each fighting a pack of hungry they get depth, different viewpoints com- news. Most toothpastes are after the petitors, sound-alikes. WINS was from different world capitals, variety down young (again contemporary music). near the bottom of enough to keep it from becoming the top 10, and One bright spot in the toilet goods KYW ranked below police calls. monotonous. We do it by building field is Colgate, which has become a "We asked ourselves a lot a cumulative story on capsules, in- of ques- major user of radio over the past tions-Where is society headed? terpretations and commentary." couple of years, and gives every in- What kind He's quick to add, however, that of communications do dication of continuing. people need? How do we fit in order to keep a rein on costs in into Media men are very much aware their life-style? How all -news radio, management must are we going to of all -news radio, and do not hesitate distinguish ourselves in a also have a nice sense of when to crowded to buy it when and where they need spectrum?' stop developing a story. the coverage. Not surprisingly, they "All -news seemed to be the best Here, Chaseman is not alone. All usually buy it as part of a multi - answer. There was no who have gone into all -news or news comparable station package designed to deliver service in New and information radio can testify that either York or Phil- the maximum audience in a market adelphia, and we knew it's an extremely expensive proposi- that both were within the demographics they're tion. sophisticated enough to warrant this after. kind of an operation." Most of the extra investment goes This much is considered axiomatic Chaseman thought the same way into staff, and not only in terms of in most agency media departments: about KFWB, and added it to Group quantity, but quality as well (gone When you hit a listener on an all - W's all -news bag in March of last are the days of the "news reader" news you hit year. who simply applied his sonorous station, a listener who's really listening, because this is fore- The company's original goals of tones to a script written by somebody ground radio as opposed to the back- landing 25-30 per cent of all adults else; today's expert all -news broad- ground environment of conventional per market, and holding them for an casters are often called on to cover, music and news. average of an hour a day, have al- write and read their own stories). A all -news ready been met or are close to it. lot of money also goes into equip- Could or news and in- The April -May. '69 ARB rating book ment-mobile units, tape recorders formation make it in other markets, shows the Westinghouse all -news and tape playback gear. major markets like Detroit, Boston, stations reaching about 27 per cent Over at CBS, it's estimated that it Pittsburgh, Atlanta? of the adults in New York, 26 per costs about 150 per cent more to run Probably. In fact, in any of the cent in Philadelphia and 22 per cent a news station-and run it right- tope 20 there should be a way of in Los Angeles. And listeners are than to drift along in a music for- tailoring it to each market and bring- tuned in for about 52 minutes a day, mat. ing it off, providing the broadcast- average for the three stations. In the pa?t, news radio operators ers were willing and able to invest Westinghouse maintains a 24 -hour confessed to finding national ad- the money and imagination neces- broadcast line connecting its Wash- vertisers an extremely tough nut to sary to do it right. ington news bureau with the stations. crack. That's changed: Now they're And how do you do it right? "Put Greenfield believes in the need to selling national accounts-not as blood, sweat and smell into it," says control and be resuonsible for an in- many as they'd like, perhaps, but Group W's Chaseman, "and people dependent source of reporting, rather they're selling them. pill listen. Build it out of current than be entirely dependent on the When WCBS New York did a things that are relevant to the daily wire services. This line, he feels, breakout of its current national ad- lives of those you're addressing, and. gives the Group W stations a source vertisers for TELEVISION AGE, it found they'll listen. Keep it fresh, keep it that can't he duplicated, and_ a that 53 per cent fell into that cat- happening,. and never let it become way of imparting a dimension to egory, as against 47 per cent local. a matter of last year's goals for last the news beyond straight reporting. Among the station's best national year's audience."

90 Television Age, September 22, 1969 In the picture

He's interested in birds, but he's practices, research and planning, sta- not an ornithologist. He has a tion relations and advertising, pub- passion for ancient history, but he's licity and promotion. not an archeologist. He likes to cook, Adams remains on the board of but he's not a chef. He loves the bal- directors and will report to Good- let, but he's not a critic. man. in the words of last month's Give up? He's David Charles press release, "he will be engaged Adams, who has just returned to primarily in policy and planning mat- NBC as executive vice president after ters and will undertake special as- a year's leave of absence to enjoy the signments at the direction of NBC good life. management." Adams took off on an "open-ended This will not be the first time sabbatical" last year at the age of 55, Adams has been without organiza- David Charles Adams leaving a job that paid more than tion responsibilities. For example, End of an open-ended sabbatical $100,000. Part of the time was spent during the 50s, when RC \ president in travel. Adams has an insatiable Robert W. Sarnoff was NBC execu- curiosity for foreign places and over tive vice president, Adams reported the years has kept extensive note - to him as staff vice president, serving hooks, written by hand, on the coun- as a kind of project and planning of- FCC. He spent his entire time with tries he's visited. ficer. Adams has also been referred the Commission in its common car- His appetite for information and to as a "troubleshooter" and "roving rier division. Interrupted by two details, it need hardly be added, is executive." years in the army, Adams remained clearly apparent in his job, too. Back at the FCC until 1947 when he came in the 50s, he wrote a history of NBC He was born in Buffalo March 5, to NBC. network operations, going back to 1913. was educated in the public Adams was brought to NBC by the beginnings of the radio network. schools of that city and was gradu- Charles R. Denny, Jr., who had I Roscoe Barrow, who while dean of the ated summa cunt laude from the Uni- served as FCC chairman and who left University of Cincinnati Law School, Nersity of Buffalo in 1934. the Commission in 1947 to come to headed the commission studying FCC Adams had no idea of what he work for NBC as general counsel. regulation of the networks, said at wanted to Flo for a living when he Adams was made assistant general the time it was the most comprehen- got out of Buffalo. A local attorney, counsel but the next year he was sive job on the subject he'd ever seen. who knew a good thing when he saw named vice president and general A lawyer by training, Adams has it, offered to help Adams through attorney of a sister division, RCA been operating at the top levels of Buffalo U. Law School in return for Communications. NBC management for years. He has a part-time clerking job. The brilliant This was a short-lived detour as not been highly visible, to put it young student figured that a law six months later Denny called again, mildly, and that's no accident. education wouldn't hurt (it was dur- having been made NBC executive 'Adams has no hankering for the ing the Great Depression), agreed vice president. Adams was made his throne. Despite this fact, there have to the offer and was graduated num- assistant and thereupon began his been many rumors in the past on that ber one in his class. career of special assignments, which very subject. He, of course, entered practice he has carried out with such com- Nevertheless, when it was an- with his patron but didn't like it. petence. nounced recently that NBC president Washington was the Mecca of many Julian Goodman was assuming the young lawyers in those days and in Formally speaking, lie was named responsibilities of chief executive of- 1941 Adams went there to find a job. NBC director of special projects ficer hitherto held by chairman Wal- After a lot of footwork, and just in 1952, vice president in charge of ter D. Scott, the rumor mills rou- as he was ready to give up and re- network administration in 1953, staff tinely ground out talk about Adams turn to Buffalo, three offers turned vice president in 1954, executive vice being readied for the top spot. up-one from the FCC, one from the president, corporate relations, in Labor Department and one from the 1956, to the board of directors in nderlining the fact that Adams Office of Price Administration. 1958, wants and senior executive vice presi- to stay just where he is, is ile chose the FCC, not because he the fact dent in 1959. that he,comes back to NBC had any particular interest in broad- with no Adams returns to broadcasting in staff responsibilities. When he casting but because he met people took his leave a period of turmoil and there will be of absence he super- . there he liked. As a matter of fact, plenty for him to do. But. whatever vised NBC's law department, Wash- he had little direct contact with it is, he'll make sure there's time ington office, program standards and for broadcasting during his stint with the the other things, too. Television Age, September 22, 1969 91 9":,. ti

{ b

NO.; 14-ec . T' :i oc'l oy,-.. p+1Aw `% ,T ;. %y A -.++r' -; .,I, _' ,v OnlahaNaGonal ' ,. WU, >!,9;:1115«,t+'

Thank You, Omaha

The Omaha market has done a lot of growing since September 1, 1949. Since our first official broadcast day, so has KMTV. When you've been a vital part of Omaha's progress for that long, there should be a celebration. Ours started with a record number of entries from seven states taking part in the KMTV 20th Anniversary Amateur Open Golf Tournament. PGA star Bob Rosburg played an exhibition match and described the amateur action for viewers. Our 20th Anniversary Party at Omaha's Rosenblatt Stadium drew a capacity crowd to see The Young Amer- icans, NBC's Rosey Grier and American Association baseball. - For those who couldn't get in, we colorcast the entire five -hour show.

That night, we presented a prime - nr µ ,.1 time recollection of the highlights 'of ti KMTV's first 20 years. There were many. KMTV and the Omaha market will continue to be synonymous with the exceptional.

1"s" 2,

for Om I. I. , NBC 11.4 KMTV I Represented byaha EdwardandLincolnPetry and Co. MAY BROADCASTING COMPANY KMTV, Omaha KGUNTV, Tucson KMA, Shenandoah KFAB AM -FM, Omaha

-50~111.,"11

r,,..

. ,_ II ,...

u..£4 iy5.

y, _ ./t,>.. Inside the FCC

Interview at the White House ever, the drive and inspiration have got to come from the top." At the outer White House gate, you are checked by Flanigan paid special tribute to Rosel Hyde. "He not a security guard who phones ahead. Then you only made a definitive contribution to the entire regu- nalk up the asphalt driveway and into the executive latory structure of communications, but he also was wing of the White House. Your name is on a card for extremely cooperative in agreeing to serve past the ex- an appointment with the presidential aide, Peter M. piration of his term." Flanigan. You are then turned over to another security At times. it has been felt that Chairman Hyde was too guard, who calls for an escort to accompany you into conciliatory toward his opponents. A person of high a small four -passenger elevator, up one floor, past a moral standards, he has had to buck heads with indi- Xerox machine and into an anteroom. viduals on the Commission-primarily Commissioner All around you is the whirr of typewriters, and a busy, Nicholas Johnson, who has an extremely low appraisal youngish staff. of everyone on the Commission-with the exception of After a short wait, you are ushered into Flanigan's himself. office. By size and decor of the office, you quickly con- Hyde has said that from time to time, in order to get clude that Flanigan is a part of the inner circle of White the votes, he has had to make concessions and to com- House aides. Ile is, in fact, the chief talent scout for promise his objectives. History will prove whether that the Administration's top jolts, among which were the approach is more effective than a frontal attack. two vacancies on the Federal Communications Commis- The appointment of Dean Burch may well stimulate sion. Flanigan himself is reflective of the new look a polarization within the Commission, with Burch at around the White House. Handsome, articulate and carefully tailored, he brings impeccable credentials to the job. He was a fighter pilot in the Pacific in World War Ii. One of the button-down brigade out of Princeton (class of '45), after the war he headed toward Wall Street where lie joined the investment banking firm of Dillon, Read. (Over the years, more top executives from Dillon, Read have gone to Washington than from any other Wall 'Street firm. These have included such luminaries as tames Forrestal, Douglas Dillon, Paul Nitze.) Flanigan became a vice president of the firm in 1954. His association with President Nixon has extended over o number of years. In 1959, he organized New Yorkers itr for Nixon. lie was active in the 1960 campaign, and 'ormed doe nationwide Volunteers for Nixon -Lodge. He TELEVISION AGE Publisher Sol .1. Paul interviews eft Dillon, Head the early part of last year to work presidential aide in Peter M. Flanigan in the Whine House. he 1968 campaign, serving as Deputy Campaign Man- ager,. one end and Johnson at the other. However political this Over the past several months, lie has made an intensive polarization may be, it remains to be seen how the new study of the personnel situation at the regulatory agen- Chairman can cope with the problem of a Democratic ties-particularly at the FCC. majority on the Commission until June 30 of next year, when Commissioner Kenneth Cox will be replaced by a tough job to till, Flanigan acknowledged that the Republican, JJ:hairmanship of the Commission has certainly been There were about 200 applicants for the job 80 per he most difficult administration job to fill. The President cent of these, Flanigan said, could be eliminated because lave orders that he wanted a man who was not only of non -qualification. The remainder were screened, lualified, hut one tough enough to make internal changes checked, double-checked, and finally came down to n the agency. about a half -dozen. "There are many problems," Flanigan said, "in filling When Senator Barry Goldwater (R. -Ariz.) told the o Chairman's job. After all, the FCC is a creature of White House that Dean Burch :ongress would he available for a and an arm of the legislative branch. However, top Administration spot, the upcoming vacancy of James n polio matters, the agency must reflect the views of J. Wadsworth's was suggested. he Administration." Word came hack that Dean Burch would consider only the Chairman's "I low about the Division job. ileads?" Flanigan was asked. Robert Wells, a small station is really owner from Garden City, up to the Chairman," he replied. " Kan., was then trong proposed for the Wadsworth vacancy. Chairman should be able to give the entire Com- Bob Wells iissioit was campaign manager for Senator Robert leadership and guidance. I find that the middle Dole (R. -Kan.). Wells also told the \\ hite House that nanagement group in the Government is, for the most he would prefer the Chairman's job but would art, comprised of knowledgeable be happy public servants. How - to fill the Wadsworth vacancy.

'elew'sion Age, September 22, 1969 93 Inside the FCC (From page 93)

Dean Burch will be faced with some immediate ad- split in the Republican party after the Goldwater cam- ministrative problems. The morale at the Commission paign. is at low ebb. Many of the diy ision and bureau heads A tip-off to his political philosophy was given in a are uneasy about their jobs. speech before the National Press Club after the 1961 One of the biggest problems the new Chairman will campaign, when he said that he regarded his job more face will be plugging the leaks at the Commission. (In- as that of an organizer and administrator than as a terestingly enough,. the leaks on the appointments of spokesman of a particular philosophy. He was and is a both Burch and Wells were widespread four weeks be- practitioner rather than a theorist. fore they were announced by the White House. Since Burch is credited with being a very able head of the several persons on the Hill and within the Administration National Committee. The Committee staff was purged were consulted, the news got around Washington very of dissidents and without fuss by Burch when he took quickly. 1mong those consulted was former CBS ex- over. The organization functioned smoothly and efficiently ecutive Frank Shakespeare, now head of the USIA.) in what Burch regarded as its primary task, raising i Earlier this year the Commission toughened its rules funds for the campaign. He succeeded in raising several on agenda - safeguarding material against disclosure be millions, leaving the Republican coffers more than $1 million in the black. His subsequent ouster as National Chairman was not the result of and personal rancor against him or the job he did. At the time, Nixon himself said Burch "as a professional national chairman has clone an efficient and effective job". fi Several qualifications are regarded as figuring in Nixon's decision to pick Burch to chairman the FCC. During the 1964 campaign, he displayed the ability of a tough but fair-minded leader who demanded and received loyalty from party workers.

Johnson's accomplishment. Nick Johnson has accomplished one thing-he has caused a breakdown in morale in the Commission's lower echelons. He recently charged that the FCC staff was marked by an "incestu- Dean Burch, incoming Chairman of the FCC. ous relationship" with the broadcasting industry, and fore official adoption. he bitterly complained that he received little cooperation Last February, a stern memo went out to all FCC from the Commission professionals. Also, there are some staffers on the subject. The memo spelled out what in- top FCC staffers whose fealty to Johnson and his regu- formation should not be made available to the press. It latory ideology is obvious. Burch's ability to take care warned that sub rosa disclosure would subject FCC of this personnel problem can be inferred from his staffers to a "variety of disciplinary actions" including handling of the National Committee. Federal criminal penalties. The memo had some effect Burch's legal ability is highly rated. As a graduate on stemming the flow of unauthorized information, but of the University, of Arizona Law School, he has suc- the leaks have continued. It is felt that many of these cessfully pursued the practice with the Tucson firm of leaks emanated from Commissioners' offices. I)unseath, Stubbs and Burch in letween his political The Commission has 'been bitterly assailed from time stints. He can be expected, as he gains expertise in Com- to time by some Congressmen for not being able to mission affairs, to be a worthy opponent at FCC meet- seal the pipelines. Obviously, a law maker on the House ings to Johnson. Johnson monopolizes discussions at or Senate Commerce Committee is upset when he learns Commission meetings and he seems to have gathered of a contemplated FCC action through another source. Commissioner H. Hex Lee into his orbit to a large ex- There are other, more important reasons for strict tent. security. As is the case with other Federal regulatory Also, Burch knows his way around Capitol Hill, hav- positions. many FCC decisions can have an effect on the ing been Goldwater's senatorial assistant from 1955 stock market, and persons privy to the Commission's through 1959. sources conceivably could cash in on tips based on priv- How good a Chairman he will make remains to be ileged material. seen. In Washington, where political speculation is a major Former FCC Chairman, Newton Minow, in a letter to industry, there will be great discussion as to why Presi- The New York Times, characterized Dean Burch as "a dent Nixon selected Dean Burch for one of the most person with an incisive mind. I have seen him demon- sensitive posts in the Federal bureaucracy. strate fairness and courage." In the first place, Burch was not one of the so-called One top FCC official commented, "They are throwing "Arizona Mafia." A confidant and close personal friend the guy into a snake pit!" However, one of the legal aides of Senator Goldwater, (he had been the Senator's ad- at the Commission, a Democrat; made the statement that ministrative assistant on Capitol Hill), he is regarded he felt that Dean Burch would be the best Chairman in as a pragmatic person. He has never been blamed for the the history of the Commission. 111

22, 1969 94 . Television Age, September .n. . s ! t . r.`` ..r u.r;r i.; , =; y- = c "6

7'11 ,. , , r ' =ru . a A .-i

14.

r? ?,;r;

T.hiñk r.

'"41.1..0',A

- . ., ;2 . r Ito Xi+ 11 ' i+w,.vw- - r y I/. +t'v t, ' ' Ty - 4'- - 44r..+' 0.-.f r i^+ r.d.. l^9Y f -.. t+.f.a 7 .4L -P.J 41;1r.

. . r, ri''+a. / 4.¡urr .

;onccrn for human needs on the documerrtrry ammunition for the provided for Storer stations, things art of Storer stations with special continuing campaign to upgrade that might he considered very ttention to young people. did not substandard living conditions. "special" elsewhere are accepted wait a governmental "war on Clei.elar tl's \V.I\\ -TV climaxed a routine. That's why Storer stations overty". 'I'c rlav's increased needs comprehensive anti -poverty pro- stand out . . . and another reason ave merely served as an incentive gram with a child -oriented documen- wiry it's good business to do n increase t he emphasis. In Detroit, tary which wo n "hest o f y ear" honors business with Storer. \'.IBI\-'[V's "Sores of Discontent" from Ohio's Associated Press. In rrovides a continuing forum for lolerlo, \VSI'D=1'\ added a prac- eligious and social workers, tical bonus to its extensive edi- Indents and ordinary citizens who torial co\erage by donating sports stave no other way to speak out. equipment for underprivileged n New fork, \lilwankee, \giants, youth. Such all-out iuvollernent 1tlanla and STORER, Boston. Storer stations in community problems takes a lot BROADCASTING .re constantly adding editorial and of doing. I{ut in the guidelines COMPANY

ATLANTA CLEVELAND DETROIT TOLEDO MILWAUKEE MIAMI ü'4CA-TV NEW YORK I1ijtr-I t- 117 B I.- Tv IrSIFD-TV WITI-TV I'CBS IrlIN LOS ANGELES CLEVELAND DETROIT TOLEDO CLEVELAND BOSTON PHILADELPHIA . Jr 7,n ii,ri Iv/ F,kat msRK.TV trMr;

...the most respected call letters in broadcasting

WGN CONTINENTAL BROADCASTING COMPANY - M -Chicago: WGN Radio, WGN Television, WFMT Radio, WGN Continental Productions Company Duluth -Superior: KDAL Radio and KDAL Television Denver: KWGN Television Michigan and California: WGN Televents, community antenna television New York, Chicago, Los Angeles and San Francisco: WGN Continental Sales Company