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INTERNATIONAL SURFACE FABRICATORS ASSOCIATION INTERNATIONAL SURFACE VOLUME 4 • ISSUE 2 • 2011 • SINGLE ISSUE $14.95 What’s Inside: New Colors and Materials Page 26 A Preview of the Upcoming Int’l Countertop Expo Surfacing Olympic Village Page 32 Page 22 A Look at Trends in Sinks Page 36 Upcycling Solid Surface in Sweden Page 40 VOLUME 4 • ISSUE 2 • 2011 • COUNTERTOPS SURFACES & ARCHITECTURAL VOLUME 4 • ISSUE 2 2011 INTERNATIONAL SURFACE FABRICATORS ASSOCIATION www.ISFAnow.org 100’s of New Products FREE New Full Color Catalog Thousands of ™ Request Your Free Copy Today www.FreeDomainCatalog.com One Company. Premium Products. Superior Service. or Call Toll Free 866.385.7775 Circle Reader Service # 01 on the Reader Service Page or go to www.isfanow.org/info Magazine Credits Letters To The Editor ISFA Directors Countertops & Architectural Surfaces welcomes Letters to the Editor. If you Mike Nolan, Director have questions about the magazine, or would like to make a comment, or Martin Funck, Director voice an opinion about the magazine, ISFA, or the industry in general, please Dave Paxton, Director feel free to write to us. Joe Hoffman, Director Michael Bustin, Director Please send letters to [email protected] or to Letters, ISFA, 165 N 1330 W Harry Hollander, Associate Member Rep. Unit A3, Orem, UT 84057 or fax to (801) 341-7361 attention: Editor. Include Bryan Stannard, Associate Member Rep. a telephone number and address (preferable email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we ISFA Staff cannot respond to all letters. Send queries about Countertops & Architectural Russ Lee, Executive Director Surfaces to [email protected] or mail to ISFA, 165 N 1330 W Unit A3, Jeff Pease, Art Director & Web Services Orem, UT 84057 or fax to (801) 341-7361 attention: Editor. Kevin Cole, Communications Director Sandy Milroy, Membership & Event Director Contacting ISFA Andrew Bowman, Development Director Phone: (801) 341-7360 Margaret Pettingill, Administrative Assistant Toll Free: (877) 464-7732 Fax: (801) 341-7361 Cover Photo: [email protected] Minnesota-based Surfaces Group headed up the massive project to surface www.isfanow.org all of the housing units in the 2010 Winter Olympics Olympic Village. The job required more than 70,000 sq. ft. of quartz surfacing, took more than 18 About This Magazine months and was the largest North American Silestone project in 2009. Countertops & Architectural Surfaces is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in August. Individual copies of Countertops & Architectural Surfaces are available at the non-member “newstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA non-members, one year (five issues) $30.00; ISFA members, one year free with every membership renewal. Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (877) 464-7732. Printed in the United States of America. Copyright © International Surface Fabricators Association 2011. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs. Materials will be returned only if accompanied by a stamped, self-addressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Lehi, Donʼt let it stop here! Utah, post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Share the magazine with a friend Surfaces or the International Surface Fabricators Association, but rather those of the individual writers. or have them subscribe at Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 165 N 1330 W Unit A3, Orem, UT 84057. www.ISFAnow.org/magazine Photography: Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures. Photography Provided By: Jon Olson, Sterling Surfaces, Surfaces Group, Kohler, Hans Stålhandske, James Thompson, Mattias Sjöberg, Cosentino N.A. and The Pinske Edge. Magazine Credits Publisher & Editor Kevin Cole Creative Director Jeff Pease Contributing Editor Russ Lee ISFA Officers Of The Board Hunter Adams, President Russ Berry, Vice President Mike Langenderfer, Secretary Evan Kruger, Immediate Past President Russ Lee, Executive Director International Surface Fabricators Association • Vol. 4, Issue 2, 2011 • 3 Table of Contents Surfacing Olympic Village New Colors and Materials Teamwork Leads to Gold Medal for a Massive Quartz Surfacing Project A look at the latest offerings Page 22 Page 26 Other Features 32 - International Countertop Expo (ICE) Preview 42 - Deferring the Cost of New Equipment Explaining the Updated Section 179 of the U.S. Tax Code 46 - Interview: Eduardo Cosentino Departments 06 - From The Editor 08 - President’s Letter New Consumer Needs Push Companies to Rethink the Sink 10 - Executive Director’s Letter Innovative options and sleek styles allow today’s models to do more than ever before Page 36 11 - Calendar Of Events 12 - In The Industry 16 - Education Connection 18 - Shop Management Matters 20 - 5 Questions 50 - ISFA News 56 - Product News 66 - Classifieds 66 - Ad Index Upcycling Solid Surface in Sweden The Innovations in Design Contest is Two designers show what is capable with calling you! Corian scrap Page 44 Page 40 4 • Vol. 4, Issue 2, 2011 • International Surface Fabricators Association Circle Reader Service # 02 on the Reader Service Page or go to www.isfanow.org/info From The Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director The Medium is the Message everal months ago, I ran across an Atari game system still in the box at an auction (a real life one, not one on ebay) and it reminded me of my childhood. When I was about 12, they were about the hottest thing a kid Scould own. Of course, I could never get my parents to see the logic of investing in one, but it was something I really wanted. And when I did get one (after they were old hat), I loved that game system and mastered every game I could get my hands on. I spent hours playing Asteroids and Defender and dozens of other games where you moved a dot around the TV screen avoiding other dots or shooting dots at other dots. I remember having blisters on my hands from staying up late at night playing those games. So, when I saw this one at the auction, I figured it might be something I could share with my own kids, and I was able to buy the thing along with a slew of games for a mere 20 bucks. I took it home and excitedly showed it to my family. My kids are big fans of video games and are always playing their Wii or X-box or whatever game system is hip today, and so their curiosity was piqued about my Atari. After a week long delay while I figured out how to hook it up on a modern TV, we were in business. We all gathered around the ancient-looking game system and started trying out the games. It brought back a lot of memories for me and I am proud to say I was able to whip my kids at every game we tried. However, they lost interest in less than an hour. “The graphics stink,” or “This is boring” were typical responses I received, regardless of what game we tried. Technology had simply moved on, and it just couldn’t live up to the gaming standards of today. And while I’ve never considered myself a Luddite, when my kids got me to try out their games with the complex objectives and lifelike graphics, I mostly found myself yawning at (not to mention losing) the games. It seems that when I reached maturity, the world around me kept on growing. I still try to play their games with them, but it isn’t so much because I enjoy modern video games, but rather I wanted to make that connection, which leads to meaningful exchanges via a medium that they like or are used to. So what does video gaming have to do with the surfacing industry? Not a lot. But, it is a great example of how the media people use to connect are changing. It is important that we make an effort to meet people on their ground. So, whether it is word of mouth, phonebook advertisement, social media, billboards or skywriting, the best method to reach someone with your message is the medium that they use. In today’s world of lightning fast communications via such outlets as social media, that can be easier said than done, but if you are trying to reach an X-box world using Atari communication, then you may as well be dropping leaflets from a plane. It never ceases to amaze me how many of my friends and associates use Facebook and it is even more amazing how much time some of them spend using it. While I may not be willing to become a social media junkie, I know if I make an effort to communicate with those who are enamored by it they will see it and they will respond. So even if you aren’t the biggest fan of computer communication, you can still understand how it’s a great tool to reach people that are big fans.