The Aesthetic Turn After Stalin
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1 The aesthetic turn after Stalin InOctober1967readersofthejournalDekorativnoe Iskusstvo SSSR were probably surprised to find that the latest issue lacked its usual table of contents and was mostly devoid of text. Instead, they were confronted withforty-fivepagesofhigh-qualitycolourandblack-and-whiteimagesof objectsproducedintheSovietUnionoverthepastfivedecadessinceits founding.Thisishowthejournal’seditors–madeupofdecorativeartists, designers,criticsandphilosophers–chosetocelebratethejubileeofthe OctoberRevolution,joiningthechorusoffestivitiesorganisedalloverthe country in 1967. The editorial, appropriately entitled ‘Glory to the 50th AnniversaryoftheGreatOctoberSocialistRevolution’,explainedthatthey wantedto‘givethefloortothewordlessyeteloquentwitnessestoourhis- tory,theproductsofthecreativespiritofartists’.1 Thefollowingpagescontainednotext,onlytheimagesofthe‘witnesses’: monuments to the Soviet Constitution, Karl Marx and Jean-Paul Marat, builtin1918–19inMoscowaccordingtotheLeninPlanofMonumental Propaganda; a 1920 porcelain saucer, ‘Red Baltic Fleet’, decorated with thefigureofarevolutionarysailor;the1935post-constructivistpavilionof theMoscowmetrostationRedGatesbytheavant-gardearchitectNikolai Ladovskii;anensembleoftraditionalclaytoysproducedbyTajik,Uzbekand Russiancraftsmenin1960–61;the1967memorialtothevictimsofNazism onthesiteofthelabourcampSalaspils(Latvia);a1967pulegoso2 glassvase madebyMoscowartists;aselectionoflate1920stextilepatternswithindus- trialmotifs;theinterioroftheSovietPavilionatExpo1967inMontreal;a decorativepaintingofapeacockbyavillagecraftsmanfromtheKievregion; therecentlyfinishedhigh-risebuildingoftheCOMECONheadquarterson NewArbatStreetinMoscow;andmanymore(plate1).Thegallerycon- cludedwithablack-and-whitephotoofa1920sstatueofLenininBatumi, Georgia,resolutelyfacingtheoppositepage,colouredapure,simplered. Yulia Karpova - 9781526139863 Downloaded from manchesterhive.com at 10/02/2021 09:54:12AM via free access KARPOVA 9781526139870 PRINT.indd 24 20/01/2020 11:10 The aesthetic turn after Stalin 25 To today’s observers, the image gallery is striking because of the eclecticismofthemes,types,scalesandtechniqueswithinit.Itsprinci- plesappearopaque.Inaway,theycanbeconsideredsimilartothoseof JorgeLuisBorges’sChineseEncyclopaedia,famouslyinvokedbyMichel FoucaultintheprefacetoThe Order of Things,inwhichthereaderfaces the ‘oddity of unusual juxtapositions’. What was the reason for placing side-by-sideawarmemorial,aporcelaincup,theinteriorofayouthcafé andamonumenttoLenin?Thesimpleanswerwouldbethattheywere allproducedintheSovietUnion,butthisdoesnotexplainpreciselywhy theseobjectsinparticularwerechosen.Italsodoesnotexplaintheslightly mixedchronology(interchangingobjectsfromthe1920sand1960s)or theconspicuousabsenceofanythingfromthelate1930stothe1950s.The questionremains:whatwasthelogicbehindthisorderofthings? I suggest that the commonality between these images, which would havebeenimmediatelycomprehensibletothejournal’sreaders,wasapar- ticularaestheticthatgraduallyemergedintheSovietUnionafterStalin’s deathin1953andbecamepronouncedbythelate1960s.Idonotuse‘aes- thetics’asitisusedinarttheoryorinthephilosophyofart.Instead,Iinter- pretaestheticsinabroadersense,onefirstproposedbyJacquesRancière, as‘aspecificregimeforidentifyingandreflectingonthearts:amodeof articulationbetweenwaysofdoingandmaking,theircorrespondingmodes ofvisibility,andpossiblewaysofthinkingabouttheirrelationships’.3This newaestheticscametoreplacetheStalinistregimeofarts,which,follow- ingRancière,canbedeemedrepresentative,thatis,itadheredtoahier- archyofgenresandsubjectmatterandprivilegedspeechovervisibility.4 Withinsucharepresentativeregime,thepublicationoftheimagegalleryin Dekorativnoe Iskusstvo SSSR discussedabovewouldhavebeenunthinkable. Eventheideaofaspecialjournaljustfordecorativeartwouldhavebeen impossible.Dekorativnoe Iskusstvo SSSR didnotexistuntilDecember1957. Althoughtherhetoricandmeaningsofartcriticismchangedthroughout the Stalin era, text always overshadowed visual imagery. For example, thearticle‘Thirty-FiveYearsofSovietArt’bythepresidentoftheSoviet AcademyofArtsAleksandrGerasimov,publishedintheofficialartjournal Iskusstvo in November 1952, included very few images – only figurative paintingandheroicsculptures.Thiswasaccompaniedbyalongnarrative glorifyingthetriumphofsocialistrealismwithanabundanceofreferences tothegreatworksofLeninandStalin.Theimageswereonlyillustrations forthetext.Bycontrast,intheOctober1967issueofDekorativnoe Iskusstvo SSSR thetextwasreducedonlytocaptions,makingtheimagestheprimary carriersoftheidealsoftheRevolution.Inotherwords,theimagesthem- selvesrepresentedthenew,post-Stalinorderofthings. TheaestheticregimeofartsemergedinSovietRussiainplaceofthe representativeoneinthe1950s,peakedin1960,andtookonamoreor lessclearshapebythestartofthe1960s.Icallthisprocesstheaesthetic Yulia Karpova - 9781526139863 Downloaded from manchesterhive.com at 10/02/2021 09:54:12AM via free access KARPOVA 9781526139870 PRINT.indd 25 20/01/2020 11:10 26 Comradely objects turnandconsideritthecornerstoneofpost-StalinSovietmodernism.The aestheticturnwasnotjustareturntotheavant-gardeortotheculturalplu- ralismofthe1920s,whichhadnotbeenlimitedtotheavant-garde.Rather, itwasagradualformationofnewconcepts,largelydrivenbypeoplewho hadbeenconnectedtoavant-gardemovementsinthe1920s.Therefore, the aesthetic turn refers to change without neglecting the importance ofcontinuity.Thischapteroffersanoverviewofthekeyconceptsofthe newaestheticregimeofartsandprovidesbackgroundformyanalysisof latesocialistobjectsinthefollowingchapters.IntheoverviewIdescribe the following concepts: first, realism as a specific quality of things, not depictionsofthem;second,contemporaneityasameasureofthesocial relevance of an object; and third, taste as a tool for constructing social hierarchiesandprobingthelimitsbetweenauthenticityandappearance. Realism reconsidered Inthehistoryofart,theStalineraintheSovietUnioniswidelyknownas theperiodofsocialistrealism.Accordingtothe1934formulationofthe chief Party ideologist Andrei Zhdanov, presented at the First All-Union CongressofSovietWriters,socialistrealismwasnotastylebutamethodof art-making(itseclecticcharacterisoftenemphasised),5aworkingmethod obligatoryforartistsinallfields.Despiteitstotalisingrhetoric,socialist realism was not monolithic. In fact it had different faces depending on the artist, the genre and the medium.6 It did not even preclude artistic individuality;thiswasexemplifiedbythecasesofthepaintersAleksandr DeinekaandAleksandrLaktionov,bothofwhomwereincorporatedinto theframeworkofsocialistrealismdespitebeingvastlydifferentartists.7 Nonetheless,regardingvisualarts,socialistrealismhadacommonfea- ture:accordingtotheofficialformula,anartistwasexpectedtoportray reality‘initsrevolutionarydevelopment’8–thatis,tovisualisethestate’s promisesbydepictingrecognisablelifeformsinthedesiredmanner. Formally,socialistrealismremainedtheonlypermittedartisticmethod until perestroika. However, with the changes in cultural policies after Stalin,includingtheriseofdecorativeartandtheemergenceofthedesign profession,thenotionofsocialistrealismcouldnotremainthesame.To fulfilthemodernsocialistmaterialculture,thenotionofsocialistrealism hadtobeupdated.Whatfollowsisanoverviewoftheoreticalandprac- tical attempts toadapt socialist realism to what Susan E. Reid calls the ‘KhrushchevModern’9–themovetowardsthemassindustrialproduction ofcommoditiesandtomassconsumption. In the early 1950s decorative artists gave topicality priority over materiality.Forexample,studentsofthenewlyestablishedschoolsofart andindustrywereexpectedtorenderthepowerful,positiveimageofa contemporary–atype.ThiswasanunavoidablerequirementofStalinist Yulia Karpova - 9781526139863 Downloaded from manchesterhive.com at 10/02/2021 09:54:12AM via free access KARPOVA 9781526139870 PRINT.indd 26 20/01/2020 11:10 The aesthetic turn after Stalin 27 artisticpolicy,whichhadspreadfromliteraturetoallthevisualarts.The intentionwastoportraythe‘correcttype’ofSovietpersonality,amodel foridentification,whileallthedecorativetechniques–useoflight,colour, material, texture – were just means to achieve this. This is evident in theLeningradcriticV.Kalinin’sreviewofthe1953graduateprojectsof theMukhinaSchool.Hepraisedtheworksthathadreceivedthehighest