Asian Social Science; Vol. 12, No. 2; 2016 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education A Study on the Development of Products Appearance Designs of “ART DECO” Style 1 Yan Chang 1 Art Institute, Xi’an University of Science and Technology, Shaanxi Province, China Correspondence: Yan Chang, Room 2111, Building No.2, Beautiful Yard (Mei Li De Yuan Zi), No. 92 Ding Bai Road, Yan Ta District, Xi'an 710065, Shaanxi Province, China. Tel: 86-29-13572440533. E-mail:
[email protected] Received: November 17, 2015 Accepted: December 4, 2015 Online Published: January 12, 2016 doi:10.5539/ass.v12n2p46 URL: http://dx.doi.org/10.5539/ass.v12n2p46 Abstract Objective: The analysis on the development of the products appearance designs of the “ART DECO” style provides reference and theoretical basis for the design of modern products. The research on the world products appearance designs of certain phase help correct people’s cognition of the concept. Method: From the early twentieth Century to the 40s of twentieth Century, nearly half a century, the style of product designs aimed at the content. Different stages, different factions, different designers and design works classification research have been conducted. Conclusion: By studying the development of the products appearance designs with the “ART DECO” style, two basic developmental orientations can be concluded: characteristics of a product is a revival direction for traditional decoration; it is also a regressive direction for abstract decoration. Keywords: ART DECO, product, appearance design, development 1. Introduction “ART DECO” is the abbreviation of “Art Decoration”, which refers to the style of decoration arts.