2-ETHYLHEXANOL (2-EH) MARKET BY APPLICATIONS (Plasticizers, 2-EH Acrylate, 2-EH Nitrate, & Others) & GEOGRAPHY — Trends & Forecasts to 2018
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2-Ethylhexanol (2-EH) Market – By Applications (Plasticizers, 2-EH Acrylate, 2-EH Nitrate,
& Others) & Geography — Trends & Forecasts to 2018
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1 EXECUTIVE SUMMARY
The global 2-EH industry is witnessing high growth on an account of increasing applications, technological advancements, and growing demand in the Asia-Pacific region. It is largely used in industries such as plasticizers, 2-EH acrylate, and 2-EH nitrate.
TABLE 1
2-EH: MARKET SIZE, BY GEOGRAPHY, 2011–2018 (KT)
CAGR% Region 2011 2012 2013 2018 (2013-2018)
Asia-Pacific XX XX XX XX XX
Europe XX XX XX XX XX
North America XX XX XX XX XX
ROW XX XX XX XX XX
Total XX XX XX XX XX
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
The overall global market for 2-EH was estimated at about XX KT in 2012 and is further forecasted to augment at XX KT by 2018 growing at a projected CAGR of XX% from 2013 to 2018. Asia-Pacific dominated the global 2-EH market and consumed around XX KT in 2012 and is expected to grow at an estimated CAGR of XX% from 2013 to 2018. Subsequently, Europe and North America were among the major consumers, with an estimated consumption of about XX KT and XX KT in 2012. ROW is expected to be the fastest growing 2-EH market, with the highest CAGR of XX% during the forecast period. The demand of 2-EH in Asia-Pacific and ROW is primarily driven by growing use of plasticizers while 2-EH acrylate and 2-EH nitrate production segments are the key drivers of 2-EH demand in Europe and North America.
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TABLE 2
2-EH : MARKET SIZE, BY GEOGRAPHY,2011–2018 ($MILLION)
CAGR% Region 2011 2012 2013 2018 (2013-2018)
Asia-Pacific XX XX XX XX XX
Europe XX XX XX XX XX
North America XX XX XX XX XX
ROW XX XX XX XX XX
Total XX XX XX XX XX
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
The global 2-EH market was estimated at about $XX million in 2012 and is further expected to reach $XX million by 2018, growing at a projected CAGR of XX% from 2013 to 2018. Asia- Pacific led the global 2-EH market by accounting for about XX% of the total value in 2012 and is expected to grow at an estimated CAGR of XX% for the forecast period. Europe and North America constitute the second and third largest markets for 2-EH with a value of about $XX million and $XX million in 2012. These two regions collectively accounted for about XX% of the total value garnered by the global 2-EH market in 2012. North American 2-EH market is expected to grow at a fast pace and is estimated to post growth rate of XX% from 2013 to 2018.
The drivers of the industry are identified as growing demand in Asia-Pacific and growth in 2-EH acrylate industry. The restraining factor is identified as negative trends of DOP in Europe and North America. The major issue pertaining to the market is shrinking grounds for small capacity plants. Industry players are following strategies such as capacity expansions and technological innovations to address the demands generated by end-user industries in developing countries. Key participants in the market include SINOPEC (China), OXEA GmbH (Germany), LG Chem Ltd. (South Korea), Eastman Chemical Company (U.S.), BASF SE (Germany), and Formosa Plastics Group (Taiwan).
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2 PREMIUM INSIGHTS
This chapter highlights points within the global 2-EH market and business space. This industry is growing at a fast pace mainly due to high demand in China. The next set of illustrations will brief about the major activities in the 2-EH industry.
2.1 2-EH MARKET SEGMENTS
The global demand for 2-EH is segmented on the basis of geography and applications. The basic overview of segmentation is illustrated in the figure below.
FIGURE 1
2-EH MARKET SEGMENTS
2-EH Market Segmentation
Application Geography
Plasticizers Asia-Pacific
2-EH Acrylate Europe
2-EH Nitrate North America
Others ROW
Decreasing Order of Revenue
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
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2.2 2-EH MARKET DYNAMICS
There are certain factors that prevail in the market which decide the pace at which it progresses. The key dynamics of 2-EH market are highlighted in the figure below.
FIGURE 2
2-EH: MARKET DYNAMICS
. Growing demand in Asia-Pacific . Negative trends of DOP in Europe & North . Growth in 2-EH acrylate industry America
Global 2-EH Market . DOTP market development . Shrinking grounds for small . Strict norms pushing the demand capacity plants f or high performance fuels . Forward integration
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
The above factors may enable a firm to strategically target various opportunities in the market and the key factors that may enable 2-EH players to have an edge over the others in the near future.
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FIGURE 3
2-EH: MARKET SHARE (VOLUME), BY REGION, 2012 & REGIONAL DEMAND, 2011–2018
2018 2018
2013 2013
2012 2012
2011 2011
XX XX XX XX XX XX XX XX XX XX XX XX XX XX Demand (KT) XX% Demand (KT) Asia-Pacific XX% Europe XX% North America XX% ROW
2018 2018
2013 2013
2012 2012
2011 2011
XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX Demand (KT) Demand (KT)
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
The above figure shows the region wise split of global 2-EH market. Asia-Pacific is the leading region in terms of 2-EH consumption, followed by Europe and North America. Further, it shows the current demand and forecast for 2018 in each region.
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2.3 2-EH APPLICATIONS MARKET
2-EH is a feedstock for manufacturing various industrial chemicals including plasticizers, 2-EH acrylate, and 2-EH nitrate. It is also used as a direct solvent. The figure below shows the share of each application in its consumption.
FIGURE 4
2-EH MARKET SHARE (VOLUME), BY APPLICATION, 2012-2018
2012 (%) 2018 (%)
XX XX XX XX XX XX XX XX
XX Plasticizers XX
2-EH XX Acrylate XX
2-EH XX Nitrate XX
XX Others XX
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
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3 MARKET OVERVIEW
3.1 INTRODUCTION
2-Ethylhexanol (2-EH) is an eight carbon branched chain oxo alcohol having a high boiling point and slow evaporation rate. It is a versatile solvent with an excellent reactivity as a chemical intermediate and on account of this tremendous reactivity, 2-EH is widely used in the industry as a feedstock for manufacturing plasticizers, 2-EH acrylate and 2-EH nitrate. It is also used as dispersing agent for pigment pastes. The consumption trends of 2-EH have changed considerably in the recent years, which is majorly due to the restriction imposed by various regulatory bodies on the use of phthalate plasticizers. The market has picked up the pace due to strong growth shown by 2-EH acrylate industry due to budding construction industry. Also, the use of 2-EH nitrate as a cetane improver has contributed significantly in the demand growth of 2-EH.
3.2 VALUE CHAIN ANALYSIS
The 2-EH value chain starts with crude oil by-product and moves all the way to end-users through manufacturing and distribution processes.
FIGURE 5
2-EH MARKET VALUE CHAIN
Raw Materials Technology Distributors End Use
. Propylene . Oxo-synthesis of . Companies For producing . Syngas (Co+H2) propylene followed involved in chemicals & by aldol distribution of 2-EH materials including condensation, . Plasticizers (DOP, dehydration, and DOTP, etc.) hydrogenation . 2-EH Acrylate . 2-EH Nitrate . Others
Source: Secondary Research and MarketsandMarkets Analysis
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The main raw materials that are used for 2-EH manufacturing are propylene and syngas, both are crude oil by-products. These materials react in presence of soluble cobalt or rhodium catalysts which give n-butyraldehyde as an intermediate, which is further dehydrated and dehydrogenated to give 2-EH. The n-butyraldehyde was originally obtained from acetaldehyde via ethylene but this has been superseded by the oxo process from propylene. Moving further in the value chain are various distributors involved to increase the responsiveness of the supply chain and penetration of products. The key end-user industries of 2-EH include, plasticizers, 2-EH acrylates, 2-EH nitrate, 2-EH acetate, etc. These products serve various industries like plastics part manufacturing, as a raw material for formulating paints, as a fuel additive, etc.
3.3 MARKET DYNAMICS
3.3.1 DRIVERS
Currently, demand of 2-EH is driven by growing demand in Asia-Pacific, and increasing demand by 2-EH acrylate industry.
FIGURE 6
IMPACT OF MAJOR DRIVERS ON 2-EH MARKET, 2013-2018
Drivers 1 – 2 years 3 – 4 years 5+ years
Growing demand in Asia-Pacific
Growth in 2-EH acrylate industry
HIGH MEDIUM LOW
Source: MarketsandMarkets Analysis
The above figure shows the impact of various driving factors on 2-EH market
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3.3.1.1 Growing Demand in Asia-Pacific
China is the most populated country in the world, with a population of around XX billion and the second biggest economy with a high GDP growth. Its chemical industry accounts for around XX% of country’s GDP with a high industry growth rate. Almost XX% of the global base chemicals demand comes from China.
TABLE 3
CHINA: REAL GDP, 2011–2018
Particulars 2011 2012 2013 2018
GDP ($Billions) XX XX XX XX
GDP growth rate XX XX XX XX (Y-o-Y)
Source: International Monetary Fund and MarketsandMarkets Analysis
The escalation of a country’s economy and its industrialization is depicted in the form of its Real Gross Domestic Product (Real GDP) and acts as an indicator to its development. With such an enormous economic growth, owing majorly to various industries such as chemical, automobiles, building & construction, and others the consumption of 2-EH is expected to rise rapidly in the future. China consumed around XX% of the global 2-EH in 2012 and this demand is expected to grow at a CAGR of about XX% from 2013 to 2018. 2-EH majorly serves to three manufacturing lines in China including plasticizers, 2-EH acrylates, and 2-EH nitrate. A number of manufacturing facility projects for aforementioned applications, especially plasticizers, is under the implementation phase in the country.
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TABLE 4
CHINA: FUTURE PLANT CAPACITIES OF 2-EH DERIVATIVES
Expected Capacity Expected On Stream Company Product (Tons) Date
Continental Petrochemicals (Zhuhai) DOP XX XX Co Ltd
Fujian Chunda Chemical DOP XX XX
Panjin Union Chemical DOP XX XX Industry
Tianjin Jinyuantai DOP XX XX
Nan Ya Plastics DOTP XX XX
Source: ICIS and Secondary Research
The above table summarizes various projects under execution for manufacturing of chemicals using 2-EH as a prime feedstock. As these projects will reach their maturity stage or be ready for production, 2-EH demand in the country will further increase. This additionally may act as a driver for the market growth in the near future.
3.3.1.2 Growth in 2-EH Acrylate Industry
2-Ethylhexyl acrylate is majorly used as a reactive building block to produce polymer coatings, adhesives, and sealants. 2-EH acrylates market is directly linked to construction industry which is a major factor driving the demand of 2-EH acrylates around the globe. Construction industry is bound to grow with considerable growth trends around the globe, except Europe due to various crisis.
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3.3.2 OPPORTUNITIES Opportunities in the 2-EH market can be understood by examining the emergence of DOTP market and strict norms pushing the need for high performance fuels.
FIGURE 7
IMPACT OF MAJOR OPPORTUNITIES ON 2-EH MARKET, 2013-2018
Opportunities 1 – 2 years 3 – 4 years 5+ years
DOTP market development
Strict norms pushing the demand for high performance fuels
HIGH MEDIUM LOW
Source: MarketsandMarkets Analysis
3.3.2.1 DOTP Market Development
As mentioned earlier, the industry is focused on developing environment friendly plasticizers. Many 2-EH producers, especially those with captive DOP production, are looking for alternatives, like producing non-phthalate plasticizers such as TOTM, DOA and especially DOTP, as it is a cost effective alternative and is manufactured with 2-EH as a prime feedstock. There are various companies which are continuously investing in DOTP facilities that include Eastman Chemical Company, BASF SE, OXEA GmbH, etc.
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TABLE 5
DOTP: UPCOMING PROJECTS
Country Capacity Company Approach
Poland XX Zaklady Azotowe Kedzierzyn Planned
China XX Nan Ya Plastics Planned
China XX Hongxing Chemical Expansion
China XX OXEA GmbH Planned
Turkey XX Ela Kimya Expansion
Source: Secondary Research, ICIS, and MarketsandMarkets Analysis
Apart from the aforementioned upcoming capacities, there are various projects planned in Europe and Asia-Pacific, so as to serve the growing demand for environment friendly plasticizers with capability to compete with traditional plasticizers on various parameters such as price and performance.
Among various alternate plasticizers, DOTP is among the leading products with high demand growth anticipations in the future. As 2-EH is a major feedstock for manufacturing DOTP, its market is supposed to bounce back at a considerable pace once it is commercialized at a global level. This could be an opportunity for market players on which they can capitalize in the future.
3.3.2.2 Strict Norms Pushing the Demand for High Performance Fuels
With a foresight to minimize the environmental hazards occurring profusely due to harmful emissions, the governmental bodies now feel obligatory in handling the current situation.
Rising CO2 emissions is pushing the regulatory bodies around the world to establish stringent emissions norms for vehicles and industries, so as to reduce the unwanted pollutants in the air. Various associations and concerned authorities are intensifying their efforts to develop a strong base of clean burning fuels or to improve the existing ones.
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3.4 WINNING IMPERATIVE
3.4.1 FORWARD INTEGRATION The market structure of 2-EH is such that the margins are narrowing down from a period of time due to significant fluctuations in prices and also due to high prices of its primary feedstock –propylene. Pricing trends in most of the regions for 2-EH are not consistent with the rising price trend of propylene and also due to other better available opportunities, there is less interest shown by manufacturers towards its use for the production.
In such a scenario, where selling 2-EH in the market is less profitable, the plant can be integrated with manufacturing facilities of its applications such as 2-EH acrylates, plasticizers, 2-EH acetates, etc. If there are no such restraints namely space and CAPEX, then almost all 2- EH can be consumed in house for the manufacture of other products that yield better margins.
TABLE 6
MAJOR INTEGRATED PLANTS, BY COUNTRY
2-EH Integrated Product Capacity Company Location 2-EH DOP DOTP Acrylate
Eastman Chemical Company U.S. XX -
BASF Petronas Chemicals Sdn Bhd– XX Malaysia × (BPC)
Qilu Petrochemical Co Ltd China XX - -
Tianjin Soda Plant China XX - -
Oxichimie France XX × ×
Oxea GmbH Germany XX × ×
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2-EH Company Location Integrated Product Capacity
KH Neochem Co Ltd Japan XX × ×
Chisso Petrochemical Corp Japan XX × ×
Mitsubishi Chemical Corp - (MCC) Japan XX ×
Zaklady Azotowe Kedzierzyn Poland XX Planned ×
Saudi XX Al-Jubail Fertilizer Co × × Arabia
South XX LG Chem Ltd × Korea
Nan Ya Plastics Corp Taiwan XX ×
Source: ICIS, Secondary Research and MarketsandMarkets Analysis
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4 2-EH MARKET, BY APPLICATION
4.1 INTRODUCTION
2-Ethylhexanol is an oxo alcohol which is produced by aldol condensation of n-butyraldehyde, that itself is formed by hydroformylation of propylene. It is a low volatility solvent that readily forms esters with various acids. Earlier, it is majorly employed for manufacturing phthalate plasticizers, but after the restrictions imposed by various regulatory authorities this segment saw a negative trend in Europe and North America. In the recent years, a phthalate free plasticizer (dioctyl terephthalate) has been developed that also employs 2-EH as a raw material.
Major application segments of 2-EH are:
• Plasticizers (Phthalate & Non-Phthalate)
• 2-EH acrylate
• 2-EH nitrate
FIGURE 8
2-EH: MARKET SHARE (VOLUME), BY DERIVATIVE, 2012
XX% XX% Pl
2- XX%
2- XX% O
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
In 2012, the market share of 2-EH was headed by plasticizers manufacturing segment with a consumption share of about XX% of total global 2-EH production. Subsequently, 2-EH acrylate
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producers were the second largest consumers of 2-EH, with a market share of about XX% globally, in 2012, followed by 2-EH nitrate producers with the market share of approximately XX%.
4.1.1 PLASTICIZERS Plasticizers are used as additives which increase the fluidity or plasticity of a material. The properties of other materials are improved when blended with plasticizers including concrete, clays, etc. Dioctyl Phthalate (DOP) or Benzenedicarboxylic acid and Dioctyl terephthalate (DOTP) are the most popular plasticizers, which have good blending capacity, high efficiency, low volatility, and good electrical capacity. Products like tablecloth, curtain, swimming pool liners, garden hoses, polymeric coating, cable coating, vinyl upholstery, component of paper & paperboard, raincoat, shoes, and de-foaming agents are manufactured with the help of DOP and DOTP.
TABLE 7
2-EH MARKET SIZE IN PLASTICIZERS APPLICATION, 2011–2018
CAGR% Particulars 2011 2012 2013 2018 (2013-2018)
Volume (KT) XX XX XX XX XX
Value ($Million) XX XX XX XX XX
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
Globally, the plasticizers producers consumed about, XX KT of 2-EH in 2012 and this consumption is expected to grow at a CAGR of about XX% between 2013 and 2018. In 2012, the market value for the consumption of 2-EH by the plasticizer producers was estimated at about $XX million and this market value is anticipated to reach $XX million by 2018, growing at an estimated CAGR of XX% during 2013 and 2018. DOTP emergence as a substitute to phthalate plasticizers and the increasing demand for phthalate plasticizers in Asia-Pacific are the key drivers for considerable demand growth of 2-EH by plasticizers manufacturers.
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5 2-ETHYLHEXANOL MARKET, BY GEOGRAPHY
5.1 INTRODUCTION
2-EH market is experiencing huge growth and is expected to continue in the near future, majorly driven by growth in China and increasing demand of 2-EH acrylate and 2-EH nitrate. Significant amount of investments are being made by various market players in order to be prepared for serving the high potential ones in the future. Presently, regions such as Asia- Pacific and Europe are the major consumers of 2-EH. Companies such as SINOPEC (China), OXEA GmbH (Germany), LG Chem Ltd (South Korea), and Eastman Chemical Company (U.S.), BASF SE (Germany), and Formosa Plastics Group (Taiwan) are the leading suppliers of 2-EH globally.
FIGURE 9
2-EH MARKET SHARE (VOLUME), BY GEOGRAPHY, 2012
XX% XX% A
E XX% N XX% R
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
Asia-Pacific is the major 2-EH market, accounting for almost XX% of the total global demand. The region is further expected to show a very high growth in the future, mainly due to high growth potential of Chinese market. Subsequently, Europe consumed about XX% of the total
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2-EH consumption followed by North America with a market share of XX% of the total global consumption of 2-EH in 2012.
5.2 NORTH AMERICA
North America is a diversified market for chemicals due to presence of numerous giant companies in the region. The North American chemical industry was profoundly affected by the economic crisis in 2008, but it underwent accelerating recovery from then and will continue to do so in the future.
Domestic demand for specialty and base chemicals is experiencing high growth due to increase in the number of domestic manufacturers and the industry underwent various recent expansions to expand its export market. The future growth of the industry would be augmented by the investments in chemical and petrochemical projects due to recent boom in the shale gas and oil slates in the U.S. and Canada. Around $XX billion will be invested in new manufacturing projects which include energy, chemicals, automotive, and so on. Due to emergence of shale gas, lighter feedstock is available to chemical and petrochemical industries in North America; the region is expected to be favored for petrochemical assets in the near prospect.
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FIGURE 10
NORTH AMERICA: 2-EH MARKET SHARE (VOLUME), BY COUNTRY, 2012
XX%
XX% U
M
C XX%
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
In 2012, U.S. was the major consumer of 2-EH in North America, accounting for almost XX% of the total regional consumption. Subsequently, Mexico was the second largest consumer of 2-EH in the region with a consumption share of about XX% followed by Canada with an approximate regional share of about XX% in 2012.
TABLE 8
NORTH AMERICA: 2-EH MARKET SIZE, 2011–2018
CAGR% Particulars 2011 2012 2013 2018 (2013-2018)
Market Volume (KT) XX XX XX XX XX
Market Value ($Million) XX XX XX XX XX
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
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It is estimated that North America consumed about XX KT of 2-EH in 2012 and this consumption is expected to reach XX KT by 2018, growing at a CAGR of XX% during the tenure 2013 to 2018. North America’s 2-EH market was valued at about $XX million in 2012 which is expected to reach $XX million by 2018, growing at an expected CAGR of XX% from 2013 to 2018. Emergence of 2-EH based phthalate free plasticizers in the region and increasing 2-EH acrylate production is driving the 2-EH demand in the region.
5.2.1 U.S. U.S. chemical industry’s production is XX% of the world’s chemical output, amounting around $XX billion. The industry directly provides employment to XX people, and in addition is responsible for around XX% of exports with a value of around $XX billion. The U.S. chemical industry is stagnant and has not experienced much growth after the economic crisis in 2008. It is after the shale gas boom that occurred in the middle of the last decade that changed the dynamics for the industry. Currently, the industry has revived with the availability of cheap raw material and the emergence of companies with high demand for chemicals. Due to this more investments are expected in the industry and according to American Chemistry Council, chemicals production in the country is expected to grow by XX% in 2013 and could reach a peak of XX% by 2015. This could enable the U.S. chemical industry to increase exports to the emerging markets like Asia-Pacific and mature markets such as Europe.
TABLE 9
U.S.: MAJOR 2-EH IMPORT MARKETS
Import allies Import Volume (KT) Import Value ($Million)
Germany XX XX
Saudi Arabia XX XX
Singapore XX XX
Brazil XX XX
Source: Secondary Research
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The aforementioned table summarizes the major import allies of U.S. for 2-EH in 2012 along with the imported volumes and values.
TABLE 10
U.S.: 2-EH MARKET SIZE, BY APPLICATION, 2011–2018 (KT)
CAGR% Application 2011 2012 2013 2018 (2013-2018)
Plasticizers XX XX XX XX XX
2-EH Acrylate XX XX XX XX XX
2-EH Nitrate XX XX XX XX XX
Others XX XX XX XX XX
Total XX XX XX XX XX
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
It is estimated that U.S. consumed about XX KT of 2-EH in 2012 and this demand is anticipated to reach XX KT by 2018, growing at a CAGR of about XX% from 2013 to 2018. The demand for 2-EH in the country was led by plasticizers production with a share of about XX% of the total 2-EH demand in the country in 2012 and this demand is projected to be XX KT by 2018. Subsequently, 2-EH acrylate manufacturers were the second largest consumers of 2-EH in the country, with a share of about XX% of the total consumption by U.S., in 2012. Eastman Chemical has intensified its efforts to replace phthalate plasticizers with its phthalate free plasticizer (DOTP) which is driving the demand for 2-EH in the country. Also, a recent commencement of 2-EH acrylate plant in U.S. has impacted the consumption trends significantly.
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TABLE 11
U.S.: 2-EH MARKET SIZE, BY APPLICATION, 2011–2018 ($MILLION)
CAGR% Application 2011 2012 2013 2018 (2013-2018)
Plasticizers XX XX XX XX XX
2-EH Acrylate XX XX XX XX XX
2-EH Nitrate XX XX XX XX XX
Others XX XX XX XX XX
Total XX XX XX XX XX
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
The U.S. 2-EH market was valued at about $XX million in 2012, which is projected to reach $XX million by 2018, growing at a CAGR of about XX% from 2013 to 2018. Market value contribution by 2-EH nitrate manufacturing segment is expected to grow at the highest CAGR of about XX% during the forecast period.
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6 COMPETITIVE LANDSCAPE
6.1 INTRODUCTION
The competitive landscape of the 2-EH market covers major growth strategies adopted by the industry players between 2010 and 2013. The market activities are captured under the following strategies:
• Expansions
• Agreements & collaborations
• Mergers & acquisitions
With the involvement of regional players, the global 2-EH market’s competitiveness is continuously elevating. The developments are dominated by a few major players such as Eastman Chemical Company (U.S.), OXEA GmbH (Germany), Formosa Plastics Group (Taiwan), and BASF SE (Germany). The market players concentrated mainly on expansions with the intention to capture high potential position in the Asia-Pacific and North America regions and enhance the sustainability.
6.2 EXPANSION: THE MOST POPULAR GROWTH STRATEGY
Due to the elevation for the demand of end use products of 2-EH, the market players concentrated on the expansion of their manufacturing units. From 2010 to 2013, business expansion strategy accounted for XX% of the total captured business activities. Companies like Indian Oil Corporation Ltd, Wison (Nanjing) Clean Energy Co. Ltd, Tianjin Soda Plant, and China National Petroleum Corporation were among the key contributors which announced new plant capacities for 2-EH in order to strengthen their position in the emerging market.
MarketsandMarkets Sample Pages | 25 2-Ethylhexanol (2-EH) Market – By Applications (Plasticizers, 2-EH Acrylate, 2-EH Nitrate,
& Others) & Geography — Trends & Forecasts to 2018
FIGURE 11
2-EH MARKET STRATEGY DISTRIBUTION, BY GROWTH STARTEGY, 2010-2013
XX
XX
XX
XX
XX
XX
Number of Developments of Number XX Expansion A & C M & A
2010 2011 2012 2013
Source: Secondary Research and MarketsandMarkets Analysis
Companies employed different ways to expand their business such as capacity expansion, establishment of new R&D facilities, promotional strategies, etc. Asia-Pacific and North America were the most preferred regions by manufacturers for all the expansions, with the regions individually accounting for XX% and XX% respectively of the total trapped expansion activities from 2010 to 2013. Also, maximum expansions took place in 2013, accounting for XX% of the total captured expansions that took place between 2010 and 2013. During the same tenure, Eastman Chemical Company and OXEA GmbH carried out the maximum; that is XX expansion activities each that cumulatively accounts for XX% of the total captured expansion activities.
MarketsandMarkets Sample Pages | 26 2-Ethylhexanol (2-EH) Market – By Applications (Plasticizers, 2-EH Acrylate, 2-EH Nitrate,
& Others) & Geography — Trends & Forecasts to 2018
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