CONVENTIONS, TOURISM & HOTELS:

WHERE ’S VISITORS MEET, SHOP, CHEER AND STAY.

The buyer’s market at AmericasMart draws 93,000 people each January. The SEC Football Championship lures 70,000 sports fans every December. The world-renowned Aquarium welcomes 2.2 million visitors all year long. And the list goes on. Welcome to Downtown, where the conventions, sports scene, concerts, shows and attractions are simply unmatched anywhere else in the city.

Downtown Annual Attendance: Sporting Events Concerts & Shows Conventions Attractions 4.8 Million 2.6 Million 2.1 Million 13 Million

Downtown Hotels Downtown is home to 12% of the regions Downtown is home to 5% of the regions total total hotel rooms hotel properties Downtown Downtown Hotel Properties Rooms

13,056 Downtown Hotel Rooms 43 Downtown Properties

Downtown hospitality employs more than 21,000 workers.

Source: ACVB CONVENTIONS, TOURISM & HOTELS

Annual Attendance at Downtown Attractions

• – 3 Million visitors • – 2.2 Million visitors • World of Coca-Cola – 1.1 Million visitors • Martin Luther King, Jr. National Historic Site – 700,000 visitors • College Football Hall of Fame – ± 450,000 visitors • National Center for Civil and Human Rights – ± 350,000 visitors • CNN Studio Tours – 300,000 visitors • Imagine It! Children’s Museum – 200,000 visitors

Downtown Hotels • Downtown boasts 13,056 hotel rooms at 43 properties • Average daily hotel rate of $126, lower than many submarkets • A 65.4 percent occupancy (hotels within 1 mile of the GWCC) • In 2010, Downtown generated $7.743 million in Hotel Tax funds—77% of the city’s total • Room nights demanded = 2,946,814

• Downtown hotel room revenues (2010) = $384,916,319 Source: RCLCO, Downtown Development Forecast, June 2011 Downtown Downtown Downtown is home to Hotel Downtown is home to 5% Properties 12% Rooms of the regions total hotel of the regions total hotel rooms properties

“Atlanta is forecast to see a 4.8 percent increase in RevPAR in 2012, according to a recent presentation from Smith Travel Research. Gains in revenue are expected to be even greater in 2012, with RevPAR forecast to see a 6.6 percent increase.” - Atlanta Business Chronicle, July 2012

Historical Average Daily Rate, Downtown Hotels $140

$135 Average Daily Rate, $130 $126.00 $125

$120 2008 2009 2010 2011 Source: ACVB

Central Atlanta Progress | atlantadowntown.com CONVENTIONS, TOURISM & HOTELS

Downtown is home to more than 8 million square feet of convention space.

• AmericasMart – 4.2 Million SF • Georgia World Congress Center – 3.9 Million SF • Georgia Dome – 102,000 SF stadium space • Boisfeuillet Jones Atlanta Civic Center – 5,800 SF ballroom; 4,600 seat theater • Philips Arena – 17,000 SF exhibit space

Top Conventions and Tourism Events in 2011 AmericasMart January Gift, Home Furnishings, Area Rug Market 93,000 AmericasMart July Gift, Home Furnishings, Area Rug Market 72,600 Chick-Fil-A Bowl 72,217 Chick-Fil-A College Kick Off 71,000 SEC Football Championship 2010 70,000 Cheersport Limited 2011 70,000

The average daily expenditure per conventioneer is $369.34.

Lodging & Incidentals - $157.68

Food & Beverage - 117.41

Entertainment/Recreation - $12.24

Retail - $38.66

Local Transportation - $14.12

Auto Rental - $12.28

Gas/Tolls/Parking/Other - $16.95

The average length of stay is 3.5 days.

Source: GWCC Authority and the Selig Center for Economic Growth, Terry College of Business, The University of Georgia (August 11, 2010).

Central Atlanta Progress | atlantadowntown.com