Winners Book
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JUDGESCuervo Professional Digital Judges Student Judges Joshua Barsch, Straightforward Interactive Josh Ford, Bohan Rapid City, South Dakota Nashville, Tennessee Lotus Child, Arson Agency Jerry Plunk, Oden Oakland, California Memphis Tennessee Suken Shah, Envision Marketing Terisa Brenna, Studio Calico Las Vegas, Nevada Bowling Green, Kentucky District Judging Venue Professional On-site Judges Nossi College of Art Nashville, Tennessee Jackie Barker, Sky Advertising Cocoa Beach, Florida District Judging Staff David Caldwell, Balance Creative A.J. Busé, Operations/Book Lexington, Kentucky Mark Farrar, Coordinator Michele Massey, N3AC Allison Robbins, Intersection Authenticity Agency Rocky Moreno, Presentation Indianapolis, Indiana Tim Templeton, Advisor Professional Winners begin on page 1. Student Winners begin on page 46. Congrats! Thank You to our Awards Show Sponsor PROMOTIONAL PRODUCTS WORK! Advertising Recall: Eight In Ten Consumers Own A Promotional Product 88% recalled the advertiser Top Reasons Why •Useful recalled Promotional •Attractive the message 62% Products Work: •Informative •Desirable •Sentimental Where Promotional •Fun Products Work: Advertiser Inuence: Kitchen 91% 59% 41% have a more favorable Top Five view of the brand Workspace Product Categories 35% 85% 74% Recalled Wearables did business with the brand after Bedroom receiving a product 55% Writing Instruments 19% Top 5 Buyers 15% They LOVE It! 13% Education Drinkware Financial of people keep Not-For-Prot 47% promotional Health Care products for Sporting Goods Construction a year or more Pocket/Purse Items Sources: Promotional Products Association International: The Influence of Promotional Products on Consumer Behavior; 2011 Sales Volume Study; Why End-Buyers Choose Promotional Products & Other Media; Effectiveness Of Promotional Products As An Advertising Medium; The Key Ingredient to Integrated Marketing PROMOTIONAL PRODUCTS WORK.ORG 2016 • DISTRICT 7 1 SALES PROMOTION Sales Promotion – Sales Kit Silver ADDY® Jose Cuervo On-Premise Guidelines BRZoom (AAF Baton Rouge) for Proximo Spirits David Worrell, Creative Director Lindsay Bornkessel, Lead Art Director Scott Greci, Art Director Ron Calamia, Photography Red Productions, Photography Dale Baillie, Production Manager Silver ADDY® Saflex Earth Tone Sample Book Eastman (AAF Northeast Tennessee) for Eastman Chemical Company Brad Gaskill, Art Director Jennie Kodak, Secondary Designer Greg Petropoulos, Copywriter Delphine Kirscht, Marcom Specialist Sales Promotion – Packaging, Single Gold ADDY® Maestro Dobel Diamante “Drum” VAP BRZoom (AAF Baton Rouge) for Proximo Spirits | Danny Schwarz David Worrell, Creative Director Brad Jensen, Art Director InnerWorkings, Production Sales Promotion – Menu Gold ADDY® Sammy Hagar’s Bar & Grill menu Archer Malmo (AAF Memphis) for Southland Park richard williams, ACD/Art director Chris O’brien, ACD/Copy Writer Walter Rose, Group Creative Director Gary Backaus, Executive Creative Director Rob Hoerter, Account Supervisor 2016 • DISTRICT 7 2 Sales Promotion – Packaging, Campaign Silver ADDY® BRZoom (AAF Baton Rouge) Two Roads Brewing “Beer Bus” Seasonal Variety Pack Series BRZoom for Two Roads Brewing Company David Worrell, Creative Director Brendan Bayard, Art Director Brian Boesch, Illustrator Chantel Michel, Account Director Brochure – Single Unit Gold ADDY® Aflac Convention Qualification Brochure New Orleans Communicorp (AAF Montgomery) for Aflac julie sanders, senior designer mike fowler, photography retouching janet stephens, account representative david williams, project manager communicorp, printing gail tyson, copywriter master graphics services, finishing Gold ADDY® Aflac Convention Awards Book Oasis of the Seas Brochure Communicorp (AAF Montgomery) for Aflac julie sanders, senior designer michael robinson, senior graphic artist mike fowler, photography specialist bob klema, senior graphic artist janet stephens, account representative david williams, project manager communicorp, printing master graphics services, finishing Silver ADDY® Gulfstream G280 Product Brochure Gufstream (AAF Savannah) for Gulfstream Aero Melissa Hill, Creative Manager Kathy Almand, Photographer Kimberly Wilson, Art Director Stephanie Lipscomb, Photographer Brittany Porter, Graphic Designer Lesley Conn, Writer Patty Jensen, Editor Adam Van Brimmer, Writer Evetta Elkins, Sr Production Coordinator Heather Grant, Writer Paul Bowen, Photographer Laura Thomson, Copy Editor 2016 • DISTRICT 7 3 Book Design Silver ADDY® 59 Illustrated National Parks Anderson Design Group (AAF Nashville) for Anderson Design Group Joel Anderson, Author, Designer, Illustrator Nathan Anderson, Author Edward Patton, Designer Aaron Johnson, Designer, Illustrator Michael Korfhage, Illustrator Kai Carpenter, Illustrator Silver ADDY® Tennessee Theatre: A Grand Entertainment Palace Robin Easter Design (AAF Knoxville) for The Tennessee Theatre Robin Easter, Creative Director Whitney Sanders, Art Director/Designer/Illustrator Jack Neely, Writer Becky Hancock, Project Manager Card, Invitation, Announcement – Single Unit Silver ADDY® The President’s Gala – Save The Date Wier / Stewart (AAF Augusta) for Georgia Regents University Wier / Stewart, agency Direct Mail – Flat, Single Silver ADDY® President’s Cabinet 40th Anniversary Invitation The University of Alabama (AAF Tuscaloosa) for The University of Alabama Advancement Julia Ludlam, Graphic Designer Lucy Arnold Sikes, Director - President’s Cabinet Direct Mail – Flat, Campaign Gold ADDY® White Pillars “Traditions” Targeted Direct Mailer Series The Focus Group (AAF Mississippi Gulf Coast) for White Pillars Brenna Aplin, Graphic Designer CeCe Shabazz, Art Director Ben Hunter, Director of Sales & Marketing 2016 • DISTRICT 7 4 Direct Mail – 3D/Mixed, Single Gold ADDY® Jose Cuervo The Rolling Stones Tour Pick Press Mailer BRZoom (AAF Baton Rouge) for Proximo Spirits David Worrell, Creative Director/Engineer Dayna Zrinski, Art Director Dale Baillie. Production Manager Vivid Ink, Components Specialty Advertising Merchandise Silver ADDY® Gulfstream 2016 Travel Poster Calendar Gulfstream (AAF Savannah) for Gulfstream Aerospace Corporation Melissa Hill, Creative Manager Nick Cacciola, Graphic Designer Evetta Elkins, Sr. Traffic Coordinator Public Service Collateral – Annual Report (printed or digital) Silver ADDY® What Unites Us: The Community Foundation of Middle Tennessee’s Report to the Community The Community Foundation of Middle Tennessee (AAF Nashville) for The Community Foundation of Middle Tennessee Emily Rutzky, Community Foundation Graphic Designer Rebecca Finley, Community Foundation Communications Director Anthony Scarlati, Photographer Jennifer Shaklan, Kelly Warburg and Tyler Nelson, Community Foundation Communications Team Advertising Industry Self-Promotion – Brand Elements Silver ADDY® BOHAN Campaign Kit BOHAN Advertising (AAF Nashville) for BOHAN Advertising Jon Arnold, Executive Creative Director Mary Rauzi, Art Director Advertising Industry Self-Promotion – Direct Marketing & Specialty Advertising Gold ADDY® BOHAN Campaign Kit BOHAN Advertising (AAF Nashville) for BOHAN Advertising Jon Arnold, Executive Creative Director Mary Rauzi, Art Director 2016 • DISTRICT 7 5 Advertising Industry Self-Promotion – Special Event Materials Gold ADDY® ReGift https://youtu.be/1926D9h1zKc BBDO Atlanta (AAF Atlanta) for BBDO ATL Wil Boudreau, CCO Magazine Advertising - Full Page or Less Gold ADDY® Northeast Georgia Medical Center “Knee” magazine Ad The Johnson Group (AAF Chattanooga) for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer Gold ADDY® Northeast Georgia Medical Center “Shoulder” magazine ad The Johnson Group (AAF Chattanooga) Johnson Group for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer 2016 • DISTRICT 7 6 Magazine Advertising - Full Page or Less Gold ADDY® Northeast Georgia Medical Center “Ankle” magazine ad The Johnson Group (AAF Chattanooga) for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer Magazine Advertising Campaign Gold ADDY® Northeast Georgia Medical Center “Odometers” magazine campaign The Johnson Group (AAF Chattanooga) for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Roger Vaughn, Director Phil Dillon, Cinematographer Brian Glitt, Producer Silver ADDY® Visit South Walton 2015 Print Campaign Zehnder Communications (AAF New Orleans) for Visit South Walton Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director/Photographer Julie Dorman, Sr. Copywriter Logan Ledford, Designer Marianna Barry, Broadcast Services Producer Sarah Keiffer, Production Manager Laura Gould, PM Supervisor Katie Kehler, Project Manager Lauren Wilson, Account Supervisor Katherine Simon, Sr. Account Executive 2016 • DISTRICT 7 7 Magazine Advertising Campaign Silver ADDY® UI Children’s — Comparison Branding Campaign “Ice Cream”/ ”Crayons”/ ”Shoes” Lewis Communications (AAF Birmingham) for University of Iowa Children’s Hospital Stephen Curry, Creative Director Jason Bickell, Senior Art Director Jeffrey Williams, Photographer Benjamin Fine, Production Manager Leigh Ann Motley, Director of Production Andy Cargile, Designer / Image Retouching Chrystal Forshee, Senior Account Manager Chelsey