OPERATORS MAIL-IN COUPON WINTER 2012 CORPORATE PROMO Winter 2012 Shipping Dates: Sales Forecasting Dates: November 5, 2012 - January 6, 2013 October 8, 2012 - October 21, 2012

Featured Products

Item Code Product Description Item Code Product Description Item Code Product Description Farmland Foods, Inc. FARMLAND ALL NATURAL FARMLAND SMOKED LOINS & CANADIAN FARMLAND SPIRAL SLICED HAMS P.O. Box 20121 FOODSERVICE 70247 194220 ALL NATURAL SMOKED , QTR, 12 PC. 70247 129400 SMOKED CENTER CUT LOIN, 2PC 70247 180710 HICKORY SPIRAL HAM, BONE-IN, WHOLE, NET/GL, 1 PC

70247 129750 CANADIAN BACON, STICK, WA, 4PC 70247 190710 HICKORY SPIRAL HAM, BONE-IN, HALF, FNG, 4 PC Kansas City, MO 64195 FARMLAND PREMIUM SMOKED BONELESS HAMS 70247 180520 CANADIAN BACON, 4 PC 70247 192150 HICKORY SPIRAL HAM, BONE-IN, NJ, 4 PC 70247 190870 ORIGINAL HICKORY HAM, NJ, 6-PC 70247 180527 CANADIAN BACON, 4 PC, Z 70247 127357 HICKORY SPIRAL HAM, BONE-IN, HALF, FNG, 1 PC, Z OPERATOR NEWSLETTER 70247 190880 ORIGINAL HONEY HAM, NJ, 6-PC 70247 193580 HICKORY SPIRAL HAM, HALF, PREGLAZED-BROWN SUGAR,4PC

70247 192200 ORIGINAL HICKORY HAM, NJ, SLICED, 6-PC SMOKEN’FAST FARMLAND KC WILD WINGS 70247 195070 HONEY SPIRAL HAM, BONE-IN, NJ, FNG, 4 PC 70247 192127 SMOKEN’FAST KC WILD WINGS, 3-12 PC, Z 70247 192210 ORIGINAL PEPPER HAM, NJ, SLICED, 6-PC 70247 195060 HICKORY SPIRAL HAM, BONE-IN, NJ, FNG, 4 PC SMOKEN’FAST MINI KC WILD WINGS, W/PICTURE LABELS, 70247 194557 Operators, 70247 192230 ORIGINAL HONEY HAM, NJ, SLICED, 6-PC. IQF, 2/5#, Z 70247 180650 HONEY SPIRAL HAM, BONE-IN, WHOLE, W/GL, 1PC

70247 190940 HONEY SPIRAL HAM, BONE-IN, HALF, FNG, 4PC FARMLAND OSSO BUCO Time to bundle up, wrap that scarf and throw a FARMLAND GOLD MEDAL SMOKED BONELESS HAMS 70247 192140 HONEY SPIRAL HAM, BONE-IN, HALF, NJ, 4PC 70247 192477 OSSO BUCO (COOKED HAM SHANKS), 6-2PC., Z 70247 180610 FL CLASSIC CURE HAM, NJ, 9/11, 2-PC 70247 191240 HONEY SPIRAL HAM, BONE-IN, QUARTER, FNG, 8 PC AMERICAN HEARTLAND HAM, SMKD, BONELESS, NJ,WHOLE, 70247 193207 OSSO BUCO, PK, FL, RAW, 6-2 PK, Z temperatures fall, we want your sales to rise. 70247 191720 2-PC 70247 195240 HONEY SPIRAL HAM, BONE-IN, NJ, QTR, FNG, 8 PC couple of logs on the fire. Winter is coming. But as 70247 128770 GM SMOKED ENDLESS HAM, NJ, 97%FF, 10/12#, 2PC FARMLAND SPECIALTY BONELESS SMOKED HAMS 70247 195230 HICKORY SPIRAL HAM, BONE-IN, NJ, QTR, FNG, 8 PC That’s why this issue of the Foodservice Operator 70247 128780 GM SMOKED ENDLESS HAM, WA, 97%FF, 10/12#, 2PC 70247 195210 PULLED SMOKED HAM, 4/2.5# 70247 191230 HICKORY SPIRAL HAM, BONE-IN, QUARTER, FNG, 8 PC Newsletter contains some hot deals on products that GM SMOKED BONELESS HAM, WA, LOW SODIUM, 97%FF, 70247 129870 10/12#, 2PC 70247 195487 SPIRAL HAM, BONE-IN, NJ, W/GLAZE,1 PC, Z are key to the winter season: our versatile, full- GM SMOKED ENDLESS HAM, BONELESS, WA, 95%FF, 6/8#, 70247 126820 FARMLAND SKINLESS-SHANKLESS BONE-IN HAMS & 2 PC GM SMOKED CANADIAN BRAND HAM, ROUND, 95%FF, HAM 70247 127050 FARMLAND WHOLE SPIRAL SLICED BONE-IN HAMS You can earn some cold hard cash on hams that are You’ll Believe That Can Fly. 3/4#, 4 PC 70247 126130 SMOKED BONE-IN HAM, WA, VP, 18/22#, 3PC 70247 128570 GM SMOKED FLAT HAM, WA, 95%FF, 10/12#, 2 PC 70247 195610 HONEY SPIRAL HAM, BONE-IN, WHOLE, 17/20#, 2 PC flavoredperfect for hams, hearty loins entrées, and our carving delicious stations, pork holidaychops. 70247 126620 SMOKED BONE-IN HAM, WA, VP, 18/22#, 1PC platters and more – along with rebates on center- Fly off the menu, that is. 70247 155940 GM SMOKED H&W30, HAM, 96%FF, 10/12#, 2 PC 70247 195620 HONEY SPIRAL HAM, BONE-IN, WHOLE, 14/17#, 2 PC 70247 126750 SMOKED SKINLESS/SHANKLESS, HAM, VP, 16/20#, 4PC of-the-plate chops and our new, upscale offering 70247 195590 HICKORY SPIRAL HAM, BONE-IN, WHOLE, 17/20#, 2 PC ® 70247 127520 SMOKED SKINLESS/SHANKLESS, HAM, VP, 16/20#, 2PC of Farmland DURoC Pork, which comes from a So yes, technically, pigs don’t have wings. But FARMLAND SILVER MEDAL SMOKED BONELESS HAMS 70247 195600 HICKORY SPIRAL HAM, BONE-IN, WHOLE, 14/17# 2PC 70247 191290 SMOKED SKINLESS/SHANKLESS,HAM, HALF, VP, 2X2 genetically superior sire line and represents the these delicious cuts of pork are meaty, tender, 70247 128590 SM ORIGINAL SMOKED PIT HAM, 14/16#, 2PC 70247 181410 SMOKED BONE-IN HAM , WA, 12 PC juicy, and pull clean off the bone even better 70247 126830 SM ORIGINAL SMOKED PIT HAM, 14/16#, 1PC FARMLAND BONE-IN HAMS FOR SPIRALING 70247 193550 SMOKED BONE-IN HAM STEAK, BULK, 2-12PC NEW PRODUCT SPOTLIGHT than a more conventional appetizer. Plus, they 70247 126410 SM HONEY/BROWN SUGAR SMOKED PIT HAM, 14/16#, 2PC 70247 195630 HICKORY HAM, BONE-IN, FOR SPIRALING, 17/20#, 2 PC You’llfinest alsopork see available a couple on of the products market fromtoday. our exciting 70247 192557 MINI SMOKED BONE-IN BREAKFAST HAM STEAKS, VP, 6-12 PC are fully cooked, providing operators with 70247 129720 SM HONEY/BROWN SUGAR SMOKED PIT HAM, 14/16#, 1PC 70247 195640 HICKORY HAM, BONE-IN, FOR SPIRALING, 14/17#, 2PC new SmokeN’Fast™ brand of fully cooked, slow- 70247 194697 SMOKED BONE-IN HAM STEAK, NJ, 8 OZ, 6-5 PC BAGS, Z 70247 128410 SM SMOKED BONELESS FLAT HAM, WA, LG, 10/14#, 2PC 70247 195650 HONEY HAM, BONE-IN, FOR SPIRALING, 17/20#, 2 PC easy preparation in minutes with your choice 70247 194807 SMOKED BONE-IN HAM STEAK, WA, 6 OZ., 4-10 PC BAGS, Z SmokeN’Fast™ CarveMaster™ 70247 128600 SM SMOKED BONELESS ROUND HAM, WA, LG, 10/15#, 2PC 70247 195660 HONEY HAM, BONE-IN, FOR SPIRALING, 14/17#, 2 PC ham (great for carving and also packaged for of equipment. SM SMOKED BONELESS BREAKFAST HAM, ROUND, WA, 70247 194900 SMOKED HAM, WA, FL-ST, 2X2X0 ® 70247 155690 Old Fashioned Ham smoked BBQ, including the delectable CarveMaster™, 9/14#, 2PC They have great full flavor on their own 70247 180340 SM SMOKED BONELESS DINNER HAM, WA, 10/15#, 2PC FARMLAND STEAMSHIP LEG OF PORK an innovative spin on wings that shows other FARMLAND STEAMSHIP HAM ROAST 70247 165497 STEAMSHIP LEG OF PORK, 1 PC holidayappetizers gifting!) are for and the our birds. unique KC Wild Wings and can be customized with a variety of 70247 192730 DELUXE LEAN HAM, SMOKED BONELESS, WA, 12/15#, 2 PC 70247 193170 STEAMSHIP HAM ROAST, SMOKED/CURED, NJ, 1 PC Flat out Farmland’s best carving ham yet! rubs, sauces or dips. Cajun-batter and deep 70247 194230 SM SMOKED BONELESS DELI HAM, WA, 12/15#, 2PC FARMLAND HAM ROASTS fry them. Season, baste and grill them for 70247 156580 SMOKED LEAN WHOLE PIT HAM, 8/12# 2PC SMOKEN’FAST CARVEMASTER OLD FASHIONED HAM 70247 143247 SM BONELESS NETTED HAM ROAST, 3 PC, Z Smoked over real applewood, the “campfire style.” Serve on a sampler platter 70247 191300 SUNDAY BUFFET SMOKED PIT HAM, HALF, 4 PC 70247 195550 SMOKE’NFAST CARVEMASTER OLD FASHIONED HAM beautiful recipe for Farmland® DURoC Pork that 70247 143217 SM BONELESS NETTED HAM ROAST, 1 PC, Z Smoke’NFast™ CarveMaster™ Old We will also highlight a few of the reasons why ham with onion rings and cheese sticks. Get ready 70247 194120 SUNDAY BUFFET SMOKED PIT HAM, QUARTER, 8 PC 70247 195700 SMOKE’NFAST CARVEMASTER OLD FASHIONED HAM 1PC BOX is“towers” a great overfit for other any menudishes. and offer up a terrific and for game time or take out with full baskets. 70247 195550 SMOKEN’FAST APPLEWOOD SMOKED CARVE MASTER 2 PC FARMLAND LOIN ROASTS Fashioned Ham is fully cooked and its GM BONELESS WHOLE ROAST, NTD, MRD, 2-1 70247 128440 SMOKED WHOLE HAM, WA, MR, 4/6#, 6 PC 70247 144567 distinctive flat shape makes it a perfect PC, Z These Wild Wings are tasty, versatile and GM CANADIAN BACK, BONELESS, CENTER CUT PORK LOIN, 70247 164187 complement to your carving board. This sales and the menus and get ready to start the year FARMLAND BRONZE MEDAL SMOKED BONELESS VP, 5/7, 2 PC, Z perfect conversation starters. GM FL ET CANADIAN BACK, BONELESS, CENTER CUT PORK with some serious heat. 70247 164237 So yes, winter is coming. But let’s all warm up the HAMS LOIN, VP, 5/7, 2-1PC, Z is one ham your chef won’t have to chase 70247 127530 BM SMOKED, H&W, CARVING PIT HAM, 2PC 70247 163807 GM WHOLE BONELESS PORK LOIN ROAST, NTD, DRY, 2-1PC, Z all over the carving board to cut. Instead, Try ‘em today and watch ‘em take off. 70247 126280 BM SMOKED, H&W, FLAT HAM, LG, 2PC 70247 166527 SM FL ET BONELESS PORK LOIN ROAST, VP, 3-4PC, Z he can just slice and serve a delicious ham 70247 190450 MENU-PRIDE, SMOKED, H&W, FLAT HAM, 9/11#, 2PC with a natural juiciness and flavor that is Best Wishes, 70247 190460 MENU-PRIDE, SMOKED, H&W, FLAT HAM, 9/11#, 1PC FARMLAND FULLY COOKED ROASTS

70247 190470 MENU-PRIDE, SMOKED, H&W, ROUND HAM, 9/11#, 2 PC 70247 400017 FULLY COOKED APPLE CINNAMON PORK LOIN ROAST, 2 PC,Z certain to bring your customers back for

70247 192380 BOLO HAM, SMOKED, H&W, 1 PC 70247 191417 FULLY COOKED, NO SMOKE, PORK LOIN ROAST, 2 PC, Z more. 70247 129410 FL 6/5# EXACT HAM, SMOKED, H&W, XL 70247 194567 FULLY COOKED PORK ROAST, 1PC Jerry Lamb Vice President Foodservice Sales Farmland Foods, Inc.

CONTINUED ON BACK To order today or for more information visit www.farmlandfoodservice.com OPERATORS MAIL-IN COUPON PORK AND HAM SHOW SUSTAINABLE GROWTH SIGNATURE RECIPE WINTER 2012 CORPORATE PROMO

DUROC PORK CHURRASCO WITH CHIMICHURRI Featured Products

Following are some charts developed by Farmland, highlighting the strong showing of pork and ham on the nation’s Item Code Product Description Item Code Product Description Item Code Product Description menus.Pork is the only center-of-the-plate protein to see its consumer-reported servings increase over the last five years. LATIN RUB Independent & Onsite FARMLAND GOLD MEDAL BONE-IN PORK CHOPS FARMLAND BRONZE MEDAL BONE-IN PORK CHOPS FARMLAND FIRE PIT PIGS 1.4% 1 1/2 teaspoons ground black pepper 70247 141807 GM BONE-IN CENTER CUT , 4 OZ, 10#, Z 70247 151337 FL ET COUNTRY STYLE 70247 705467 FIRE PIT ROASTER , 20/30#, WHOLE, VP, Z 44% Increase 50% No Change 70247 141817 GM BONE-IN CENTER CUT PORK CHOP, 5 OZ, 10#, Z 70247 144427 BM BONE-IN END CUT PORK CHOP, .5", 10#, Z 70247 705477 FIRE PIT ROASTER PIG, 30/40#, WHOLE, VP, Z -0.3% -0.6% -0.4% 1 1/2 teaspoons kosher salt -1.8% 1 1/2 teaspoons granulated garlic 70247 144437 GM BONE-IN CENTER CUT PORK CHOP, 6 OZ, 10#, Z 70247 705497 FIRE PIT ROASTER PIG, 70/80#, WHOLE, VP, Z 70247 142397 GM BONE-IN CENTER CUT PORK CHOP, 8 OZ, 10#, Z FARMLAND GOLD MEDAL BONELESS PORK CHOPS 1 1/2 teaspoons granulated onion 70247 143307 GM FL ET BONELESS PORK CHOP, 4 OZ, 10#, Z FARMLAND BACON WRAPPED PORK FILETS Chain 70247 150217 GM FL ET BONE-IN CENTER CUT PORK CHOP, 4 OZ, 10#, Z 70247 143317 GM FL ET BONELESS PORK CHOP, 5 OZ, 10#, Z 70247 264747 FL ET BACON WRAPPED PORK FILET, 36/4 OZ, 9#NT, Z 1/2 teaspoon ground Mexican oregano 70247 150367 GM FL ET BONE-IN CENTER CUT PORK CHOP, 5 OZ, 10#, Z 68% Increase 70247 143327 GM FL ET BONELESS PORK CHOP, 6 OZ, 10#, Z 70247 264597 FL ET BACON WRAPPED PORK FILET, 30/5 OZ, 9.375#NT, Z Restaurant Traffic Pork Servings Beef Servings Chicken Servings Seafood Servings 30% No Change 1/4 teaspoon ground cumin 70247 150227 GM FL ET BONE-IN CENTER CUT PORK CHOP, 6 OZ, 10#, Z 70247 264607 FL ET BACON WRAPPED PORK FILET, 24/6 OZ, 9#NT, Z 1/4 teaspoon ground coriander 70247 143637 GM FL ET BONE-IN CENTER CUT PORK CHOP, 8 OZ, 10#, Z GM FL ET BONE-IN CENTER CUT PORTERHOUSE PORK CHOP, FARMLAND SILVER MEDAL BONELESS PORK CHOPS 70247 164617 FL ET BACON WRAPPED PORK FILET, 20/8 OZ, 10#NT, Z 1 70247 162357 . Over the last two 12 OZ., 10#, Z 70247 165757 SM FL ET BONELESS PORK CHOP, 4 OZ, 10#, Z 2 . FARMLAND SILVER MEDAL BONE-IN PORK CHOPS 70247 165767 SM FL ET BONELESS PORK CHOP, 6 OZ, 10#, Z FARMLAND DUROC PORK DUROC HAND-SELECTED RACK-OF-PORK, 10 RIB, NON- 1/4 cup Extra Virgin Olive Oil 70247 209820 Pork has grown 1.4% over the last five years in total growth rate in all restaurants (above, left) 70247 149947 SM SMOKED BONE-IN CENTER CUT PORK CHOP, 4 OZ., 10#, Z FRENCHED, 3-1 PC DUROC HAND-SELECTED CENTER CUT BONELESS PORK LOIN, FARMLAND RACK OF PORK 70247 209810 years,Pizza Topped both With independent Pork and chain restaurants have seen significant growthPork Ribs in their pork volume (above, right) 70247 139697 SM SMOKED BONE-IN CENTER CUT PORK CHOP, 5 OZ., 10#, Z 3-1 PC 56 63 70247 168777 FL ET RACK-OF-PK, FRENCHED, 2-1PC, Z DUROC HAND-SELECTED CENTER CUT BONE-IN PORK LOIN, 70247 668730 70247 149957 SM SMOKED BONE-IN CENTER CUT PORK CHOP, 6 OZ., 10#, Z 11 RIB, 2-2 PC 70247 152877 FL ET RACK-OF-PK, UNSEAS, 2-1PC, Z 52 62 70247 602640 DUROC SQUARE CUT BONE-IN BUTT, 10-1 PC 12 70247 144137 SM SMOKED BONE-IN CENTER CUT PORK CHOP, 8 OZ., 10#, Z Pork Chops 61 70247 663580 DUROC BK RIB, 15-1 PC Ham 51 2 oz. Farmland DURoC Boneless Pork Shoulder 70247 151707 SM FL ET BONE-IN CENTER CUT PORK CHOP, 4 OZ., 10#, Z 70247 663780 DUROC ST. LOUIS RIB, 10-1 PC Pizza Topped With Pork 58 Steaks (cut from bone-in DURoC Pork Butts) 70247 151717 SM FL ET BONE-IN CENTER CUT PORK CHOP, 5 OZ., 10#, Z Pork Ribs 49 CHIMICHURRI SAUCE 70247 669200 DUROC TENDERLOIN, 6-2 PC Pulled Pork 52 70247 151727 SM FL ET BONE-IN CENTER CUT PORK CHOP, 6 OZ., 10#, Z 70247 210070 , SKINLESS, 2 PC (4-5#s EACH) Pork Chops 48 2 70247 151747 SM FL ET BONE-IN CENTER CUT PORK CHOP, 8 OZ., 10#, Z Ham 51 SM FL ET BONE-IN END-TO-END BUFFET STYLE PORK CHOP, 70247 210080 PORK BELLY, SKIN ON, 2 PC (4-5#s EACH) 70247 140967 Pork Tenderloin 1 cup chopped cilantro (fresh) 20#, Z 47 Asian Pork Dish 46 cups chopped flat leaf parsley 1/2 cup fresh oregano leaves Asian Pork Dish 40 Mexican Entrée with Pork 38 6 cloves fresh garlic 0 10 20 30 40 50 60 0 10 20 30 40 50 60 70 1 cup extra virgin olive oil Ham is also very popular across dayparts, with 51% of consumers wanting it for lunch (above, left) and dinner 1/3 cup vinegar Terms and Conditions: 3 ® (above, right) . INDICATE FARMLAND CASES SOLD Offer limited to foodservice operators only. Chain operators PLEASE MAIL THIS COUPON WITH COPIES 1/3 cup lemon juice must participate as single units. Contracted chain and bid OF DISTRIBUTOR INVOICES TO: accounts cannot participate. This coupon may be redeemed for Product______Code # of Cases a minimum of $20 up to $250 per individual foodservice FARMLAND FOODSERVICE Ham is one of the top 10 menued proteins, showing up 1/3 cup water operator. Submit this rebate with copies of distributor WINTER 2012 COUPON REDEMPTION Chicken 97.0% ______invoices or distributor printouts verifying valid products PO BOX 552 4 were purchased between November 5, 2012, and January TRAVERSE CITY, MI 49685 on 55% of the menus across all restaurants (left) . 1 teaspoon kosher salt ______6, 2013. DISTRIBUTOR PRINTOUTS OR INVOICES Beef 85.1% MUST INCLUDE THE FOLLOWING OPERATOR ______INFORMATION: Operator Name, Product Purchased, QUESTIONS? CALL 1-877-570-5504 1/2 teaspoon black pepper Number of Cases Purchased, Date the Product was Shrimp 70.0% ______Purchased, Invoice Number and Physical Address. Operators must fill out rebate coupon themselves. Distributor COUPON CODE: WINTER12OPR Steak 68.8% 1/2 TOTAL CASES ______X $2.00/CASE = $______Maximum tracking reports do not qualify. Bulk redemptions by distrib- Payout utors and/or DSRs are not allowed. Request must be post- MINIMUM REBATE: $20 (10 cases) marked no later than February 10, 2013. Offer not redeemable Bacon 66.8% is $250. in conjunction with any other offer. Operators may submit more than once until the maximum dollar amount is met; however, teaspoon red pepper flakes the initial submission must be for the minimum requirement of Egg 59.4% of six on that menu. In the chart below, you can see 10 cases. Allow 10–12 weeks for delivery. Incomplete or incor- PLEASE CHECK THE MARKET SEGMENT YOUR rect submissions will delay payment. Void where restricted, OPERATION/TYPE OF RESTAURANT BELONGS IN: prohibited or banned. Sausage 57.9% theAlso, average if an operator number menus of ham ham, menu it showsmentions up byan majoraverage DIRECTIONS Are you a new Farmland customer or current Farmland customer ? 5 Pork 56.6% segment . Commercial 1. CHECK WILL BE MAILED TO THE ADDRESS SHOWN BELOW. (PLEASE PRINT.) Full Service Independent Ham 55.0% 2. Season each side of pork shoulder steak with ¼ teaspoon extra virgin olive oil and ¼ teaspoon Latin rub. Refrigerate 2 Casual/Theme Local/Regional Chain OPERATION NAME______Family National Chain 7.7 To make Latin rub, combine first 7 seasonings; set aside. Upscale/Fine Dining Fish 50.7% hours. (May use remaining rub for brine as noted below.) QSR/Sandwich 6.8 Convenience Store 6.1 CONTACT NAME______Turkey 48.0% 3. Hotel/Motel/Resort 4.8 Tuna 42.9% E-MAIL ADDRESS______Prepare Chimichurri sauce: Combine the fresh herbs and garlic in a food processor and finely chop. Add the oil, vinegar, Noncommercial Salmon 39.7% 3.1 lemon juice, water salt, black pepper and red pepper flakes; process to make a thick sauce. Add additional salt or vinegar OPERATION ADDRESS______College/University Contract Management/Vending Crab 39.3% 4. On pre-heated char grill, place pork steak over medium/high heat for approximately 5 minutes on each side until pork is Elementary/Secondary Schools Self-Operated to attain desired flavor. Set aside. Business & Industry Scallop 33.0% cooked to desired temperature. CITY ______STATE ______ZIP______Healthcare Recreational/Entertainment Ribs 26.6% Transportation Foodservice Quick Service Midscale Casual Fine Dining ALL 5. Thread pork on skewer and serve with Chimichurri sauce. TELEPHONE NUMBER ______FAX NUMBER______Military/Correctional

DISTRIBUTOR______Number of meals served per day: ____Breakfast ____Lunch ____Dinner fresh look at adding more pork and ham to the menu. FOR MORE INFORMATION ON FARMLAND PRODUCTS, PROMOTIONS, RECIPES OR MARKETING MATERIALS, CONTACT YOUR FARMLAND REPRESENTATIVE/BROKER OR CALL THE HELP LINE: 1-888-FARMLAND (327-6526). Approximate Dollar Volume of With pork and ham’s continued popularity, coupled with the increasing price of beef, this is a great time to give a Food & Beverage Purchased per year: ______Note: To enhance flavor and tenderness, brining is recommended. Try adding remaining Latin rub into brine for additional WWW.FARMLANDFOODSERVICE.COM Sources: 1The NPD Group/CREST, July ‘11. 2 NPB Foodservice Benchmarking Study, 2011. 3 Technomic Center of the Plate Trend Report, 2011 – pork eaters, top two box, six point scale. 4 Datassential MenuTrends Direct 2012. 5 Datassential MenuTrends Direct 2012 flavoring.