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Annual Report 2014 Annual report 2014 KaBOOM! annual report 2014 page 1 A message from Darell Hammond and Ron Lumbra 2014 was a transformative year for KaBOOM!, filled with To get further faster, we began engaging with grasstop and firsts and milestones that have propelled us further along grassroot influencers across every sector to join hands and help our bold path to make a positive impact at the scale and pace us do more — to begin by amplifying our voice and views around that all kids deserve — especially the 16 million growing up promoting and protecting play for all kids. As research shows, in poverty in America. play matters to child development. Play is a muscle‑builder, brain‑expander, and friend‑maker. And from our direct‑impact We redefined our way of working and expanded our mission work in low‑income communities, we know that for kids who face to not only be the people who create and catalyze great places extreme adversity , play can protect against toxic stress, which to play, but also to promote and protect play and raise the hinders healthy brain development. national conversation around why play matters. We continued our signature playground builds, having built our 2,500th That is why today KaBOOM! aims to do more than give every playground this year, and we are very proud of this achievement. kid a playground within walking distance. We aim to make And in order to address a problem so large in scope, we needed playtime and playspace a priority for families, for cities, for us all. to continue that work, and more. We had to move beyond We’ve worked diligently to deliver that bold promise, which could infrastructure and actively influence people’s perceptions and not be possible without the generous support from our National behaviors around play, too. This meant changing minds, norms, and Signature Partners — including Dr Pepper Snapple Group, culture, and practice. Foresters, Disney, The CarMax Foundation, JetBlue Airways, Humana, Humana Foundation — and all of our Partners in Play. So we delved straight to the core of the issue and partnered with And with another year of extraordinary accomplishments behind non‑profit research firm ideas42 to identify the structural and us, there is no telling just how far we can go together. behavioral barriers to play that kids and families face in order to develop scalable solutions to effectively address them. What we found was that to reverse the current declining state of play, we needed to drive what we call Playability — the extent to which a With appreciation for your partnership, city makes it easier for all kids to get balanced and active play. Getting kids actively playing more every day means looking on, off, and beyond the playground and creating opportunities for play everywhere — on sidewalks, at parks, bus stops, clinics, and grocery stores. Focusing on scale, equity, and ease are Darell Hammond, what will ultimately help move the needle in the right direction. Founder and CEO And cities are at the heart of that; building a playable future for communities that benefits all kids. In 2014, 212 communities recognized as part of the Playful City USA program were at the vanguard of catalyzing Playability as a standard for all cities to aspire. Ron Lumbra, Chairman of the Board KaBOOM! annual report 2014 page 2 Giving kids the childhood they deserve KaBOOM!, Inc. is a national non‑profit dedicated to giving all kids the childhood they deserve, filled with balanced and active play so they can thrive. To achieve this, KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion around the importance of play in fostering healthy lives. In addition to continuing to create playspaces, KaBOOM! undertakes initiatives to spark behavior and societal‑norm change around play. Behavior change means that all kids have regular opportunities for more play. Societal‑norm change means that our culture will reinforce the expectation that all kids get the balanced and active play they need every day. Delivering on both requires that we deploy an influence strategy, because studies indicate that while parents, caregivers, and community leaders are aware play is important, this awareness does not always translate into understanding, responsibility, and action. Kids today are playing less than any previous generation, and as playtime goes down, the issues facing our kids go up. The Stanford University School of Medicine reports that kids are spending less time playing outdoors than any previous generation. Recent studies have found that recess offers nearly half of the chances kids get to be physically active during the school year (42%), but recess is increasingly absent from the school day. In neighborhoods without a park or playground, the incidence of childhood obesity increases 29%. Kids with a park or playground within a half‑mile are almost five times more likely to be a healthy weight than kids without playgrounds or parks nearby. Nearly one in three kids in America is overweight or obese, setting them up for a lifetime of health problems, such as diabetes, heart disease, and cancer. But there is reason to be hopeful: the promise of play and kid‑friendly communities. KaBOOM! annual report 2014 page 3 The promise of play and kid-friendly communities Research affirms that play is essential to kids’ physical health, Whether it’s on sidewalks, in school yards, at parks, or on emotional well‑being, educational progress, and social playgrounds — the power of play matters for our kids, for our development. Kids who have balanced and active play do better communities, for our futures. That is why KaBOOM! is working in school, become better team players, and develop into more to help ensure all kids can realize the benefits of all types of play creative thinkers — and they are much more likely to carry these through safe, regular opportunities to build muscles, expand 21st‑century skills into adulthood. minds, and forge friendships. By working with cities to drive scalable change and provide equitable play opportunities for all When cities invest in play, it’s not just good for kids, it’s good for kids, we can create a new societal norm where all kids, regardless cities, too. Play can transform communities by moving the needle of socio‑economic status, have the opportunity to play every day, on countless urban challenges. Cities that design spaces with everywhere in their homes, schools, and communities. kids in mind retain families, offering those cities a competitive advantage. What’s more, when urban planners design playable, The bottom line is: when kids play, we all prosper. Because kids kid‑friendly cities, they’re also designing livable cities. who play are happier, healthier, and more resilient — as are their communities. By creating kid‑friendly cities where play happens everywhere, we can make the smart choice to play the easy choice, and help all kids thrive by giving them the play‑filled childhood they deserve. KaBOOM! annual report 2014 page 4 “Disney is proud to support efforts that help create healthier generations. We are thrilled to work with KaBOOM! to increase kids’ access to opportunities for physical activity and we hope that our collective work makes a lasting positive impact, giving thousands of kids a safe and fun place to play.” Kevin Callahan, Vice President of Strategic Philanthropy, Corporate Citizenship, The Walt Disney Company KaBOOM! annual report 2014 page 5 Looking back at 2014 CREATING AND CATALYZING INSPIRING OTHERS TO PROMOTE GREAT PLACES TO PLAY AND SUPPORT PLAY KaBOOM! leads all‑volunteer, done‑in‑a‑day playground builds KaBOOM! has enabled others to become supporters of the that unite communities around a common cause: the health cause of play at policy‑making, community‑engagement, and and well‑being of kids. These builds are the foundation of the individual levels. KaBOOM! grassroots movement for play. Communities come together to build space that becomes a kid‑ and family‑friendly Playful City USA gathering place. In 2014, KaBOOM! honored 212 cities and towns across the country with Playful City USA status, with more than 30 new KaBOOM!‑led playground builds communities added to the program. These communities are at In 2014, KaBOOM! led 172 playground builds, engaging the vanguard of taking innovative and comprehensive actions 39,680 volunteers, who contributed 266,062 hours of service to increase Playability and give kids the play‑filled childhood to communities in 37 states, the District of Columbia, they deserve. These cities were honored for making play part Puerto Rico, Canada, and Mexico — all to serve more than of the solution to help address various challenges facing their 362,200 kids. In September, KaBOOM! led its 2,500th communities such as economic development, childhood obesity, playground build with National Partner Disney to help give toxic stress, or poverty. kids in Islip, N.Y. the play‑filled childhood they deserve. Mapping a playable future Creative Play grants KaBOOM! believes that it is of national importance to map KaBOOM! also executed grant programs to support communities the locations and scale of the play inequity if it is to solve it. that want to build new playgrounds, improve existing playspaces, KaBOOM! began helping cities assess where play is needed most or receive creative play products. These programs have provided by providing Play Desert maps to Playful City USA communities 156 local community organizations with a total of $2,220,000 to: to help identify areas where low‑income kids do not have 1) assist in funding the construction of 67 new playspaces; opportunities to play using data from the crowdsourced online 2) improve seven existing playspaces; and 3) receive 82 Creative mapping tool Map of Play.
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