Ground2008 Annuannual Report

community

ground2008 annuannual report

G9059Annualreport.indd 1 4/14/09 10:25:31 PM Play is not a luxury… and neither is community.

Comet Deli in the Adams Morgan neighborhood of Washington, D.C. closed a few years ago, but I still miss it. Comet was more than just a great kosher deli and kwik mart because the owners, Sid and Bernice Drazin, made it a point to engage their customers, to reach out to their community, and to give back in ways both big and small. It was an institution that sparked great conversations between neighbors and brought the whole community together. Fourteen years ago, I set up KaBOOM! at Comet’s lunch counter, making business calls from its payphone and bouncing ideas off Sid while he put lunch on my “tab,” which never came due. The Drazins paid for my rst plane ticket and introduced me to everyone they knew to help me get the conversation going about KaBOOM!.

It’s in this kind of engaged and invested atmosphere that KaBOOM! was born. KaBOOM! isn’t just about building playgrounds, it’s about building communities. It’s about talking to people and challenging folks to step out of their comfort zones to truly engage with the rest of their community. As I look at KaBOOM! today, I see an organization that has grown into a nationwide community and movement, but one that keeps true to its foundation of genuine conversation and real relationships.

Since 1995, we’ve engaged millions of new people in the conversation about play, empowering them to get involved. In 2008, KaBOOM! inducted 67 new Playful City USA communities, who have worked diligently to shape the agenda on play by sharing best practices and advocating for improved policies on recreation, health and well-being. Our Playmaker network connects play

$25 Million

$20

$15

$10

G9059Annualreport.indd 2 4/17/09 8:34:25 AM Do-It-Yourself Tools and KaBOOM! National Campaign for Play

KaBOOM!-led Builds

advocates across the nation who serve as the eyes, ears and voice of the movement for play, raising the level of the conversation by talking to us and to each other about how we can bring play back into the lives of our children.

None of our efforts would have been possible withoututut ooururur aamazingmmazizingng Board of Directors and our funding partners. Led thishihis yeyyeararar bbyy RiRRickickck KKelson,ele soson,n, ourourur board keeps the conversation informative and inspiringiriringng aass wewe movemovve forwardfoforwrwarard with our mission. The KaBOOM! team and I bounce ideas off of them—just as I did with Sid at Comet’s counter—and they respond with the same innovative suggestions and big-hearted generosity that launched KaBOOM! 14 years ago. Our funding partners, despite tough economic times, have forti ed their relationships with us, funding our organization and spreading the word about the work we undertake every day. I’m extraordinarily grateful to everyone who has been able to stand by us, both on builds and during budget meetings. They are our Sids and Bernices and we could never have made it this far without them.

This report is just another piece of the conversation we started in 1995. I’m looking forward to hearing what you have to say and hope you join us in person and online as we work to build a great place to play within walking distance of every child in America.

Yours in Play, Darell Hammond Richard Kelson

CEO and Co-Founder KaBOOM! Board Chair

G9059Annualreport.indd 3 4/14/09 10:26:27 PM G 9 0 5 9 4 2008 Map Impact _ M a p S p r e a d _ P G _ 4 - 5 . i n growing! keeps just of play cause the around conversation The playgrounds. improve to on how ideas their sharing are experts and leaders Thought parks. local their forimproving plans their share to online gathering are Neighbors on weekends. and hours after playgrounds school open to citizens and mayors are discussing how halls, state In ways. different in play about conversation the join to country the across communities empowers KaBOOM! d d

1 KaBOOM!

P u e Boomer since 2006 since Boomer Manager Network &Alumni Grants Amanda Bernard rt o R

i c

o 4 / 1 7 / 0 9

8 : 4 6 : 0 5

A M 2008 Impact Map Legend Led 219 playground builds Held 13 in-person training sessions Honored 67 Playful City USA communities Distributed 267 grants to build and refurbish playgrounds

For more information, please visit kaboom.org 5

G9059_MapSpread_PG_4-5.indd 2 4/17/09 8:46:21 AM Online Tools KaBOOM! brings communities together on kaboom.org, connecting folks around the corner and across the country for the cause of play.

connect.kaboom.org Grants Thanks to an investment from the Communities come to kaboom.org for Omidyar Network, in 2008 KaBOOM! resources to get their playful projects launched connect.kaboom.org, a social off the ground. So, in addition to our network that helps unite people who webinars and online tools, KaBOOM! are passionate about the cause of play. uses kaboom.org to share grant oppor- Now, those on connect.kaboom.org can tunities for those in need of funding. nd friends, post blogs and photos, The Home Depot Foundation gave and form groups to learn, share and out 100 $2,000 Blitz Grants across collaborate on projects. the country to communities KaBOOM! working with local The Home Depot Forums and Trainings Playspace Finder stores to enhance playspaces. The In 2008, we re-launched the In 2008, play experts from across Home Depot Foundation not only KaBOOM! Playspace Finder, a user- the country posted dozens of helped identify the communities generated playspace map to make articles about play on kaboom.org. in need, but also provided guidance nding and rating playspaces easy Communities who’d already and volunteers. and fun. At the end of 2008, users had completed projects posted more than loaded more than 15,000 70 new fundraising ideas and 120 KOOL-AID sponsored 19 $7,500 playgrounds, skateparks, ice rinks new best practices to help others in grants in conjunction with WE and swimming pools onto the map. the playground building process. Play! trainings in Los Angeles, With support from KOOL-AID, we also More than 300 individuals from Houston, Cleveland and Atlanta. made the KaBOOM! Playspace Finder 281 organizations participated in The Grable Foundation grant available in a widget form. More than workshops in everything from grant- program helped 13 communities 400 users downloaded this tool to writing to working with the media in the southwest region of share with their blog and website through our series of 42 webinars. Pennsylvania by awarding each a visitors. $10,000 grant to build a playspace.

Do-It-Yourself Builds KaBOOM!-Led Builds

G9059Annualreport.indd 6 4/17/09 8:51:40 AM 2008 kaboom.org Stats

2,168,547 Page Views 533,239 Visits 259,000 Google Searches 2,653 Referring Websites 10,807 New Members 34,289 Do-It-Yourself Toolkit Views

The KaBOOM! Do-It-Yourself resources and Online Tools“ are an important part of our work because they pro- vide communities all over the world with concrete steps to create safe playspaces for their children and to grow as a collaborative force through that process.” Carrie L. Ellis Director of Project Management Boomer since 2005

G9059Annualreport.indd 7 4/20/09 9:45:33 AM The KaBOOM! National Campaign for Play Our Playful City USA program and our Playmaker network get everyone involved in the conversation about play.

Playful City USA program, a public/private partnership Conference of Mayors in Tucson, Playful City USA is a national to build playgrounds within a half- Ariz. Talking to some of America’s recognition program honoring cities mile of every child. As part of our most innovative leaders in children’s and towns across the nation who partnership with America’s Promise health initiatives, KaBOOM! demonstrate creative commitments Alliance and in conjunction with their detailed how giving children ample to the cause of play. In the program’s “100 Best Communities for Young opportunities to play every day second year, 67 communities made the People” competition, KaBOOM! awarded was critical to establishing healthy list—including New York City, where St. Petersburg one of our volunteer-built lifestyles. Mayor Michael Bloomberg partnered playgrounds. with the Trust for Public Land to create 185 new playgrounds and community Founding Cities Forum parks, serving more than 380,000 To build upon and learn more from children. the experiences of our 2007 Playful City USA communities, KaBOOM! St. Petersburg, Fla. also made the hosted the Founding Cities Forum at cut for their “Play ‘N’ Close to Home” our Washington D.C. headquarters. Civic leaders shared their experiences to help establish best practices that all cities can follow to National League of Cities become more playful. Members from Once again, KaBOOM! partnered with the Founding Cities Forum continue the National League of Cities to help to contribute to kaboom.org and have reach thousands of municipal of cials begun mentoring new cities through about our cause. In a playful event at the Playful City USA application the Congress of Cities and Exposition process. in Orlando, Fla., hundreds of mayors and city of cials came to celebrate the U.S. Conference of Mayors 67 new Playful City USA communities KaBOOM! attended the “Healthy and joined us for one of our signature Cities Task Force” at the U.S. playground builds.

All of Atlanta’s children will be “happier, healthier and smarter because they have great places to play.” Shirley Franklin Mayor of Atlanta, GA 2nd Year Playful City USA Community

G9059Annualreport.indd 8 4/17/09 9:00:11 AM 2008 Playful City USA

Returning Communities Ankeny, IA Longview, WA Atlanta, GA New Lenox, IL Canton, GA New Roads, LA Chandler, AZ Norfolk, VA Creedmoor, NC Phoenix, AZ Dothan, AL Portsmouth, OH East Cleveland, OH San Francisco, CA El Paso, TX San Jose, CA Gilbert, AZ Shirley, MA Greenbelt, MD Spartanburg, SC Kenner, LA Tucson, AZ Kerman, CA Wapello, IA Lake Charles, LA Yuma, AZ Lake Worth, FL

New Communities

Arlington, TX Greenn River, WYW Murray,Murray, KY SafetySafety Harbor, FL Bloomington, IN Henderson,erson, NNVV Nampa,Nampa, ID SaintSaint Paul, MN Brentwood, CA Hernando,ando, MS Neenah,Neenah, WIWI Springdale,Springdale, AARR Cerritos, CA Huntsville,sville, ALAL NewNew York,York, NYNY St.St. Petersburg, FL Columbus, GA Irvine,e, CCAA NewportNewport NewsNews,, VA WestWest Palm Beach, FL Coolidge, AZ La Mesa,esa, CA Northglenn,Northglenn, CO York,York, PAPA Danville, VA Lake SSaintaint LoLouis,uis, MMOO Orlando,Orlando, FL Yorkville,Yorkville, IL DeRidder, LA Landfall,fall, MN PalmPalm BBay,ay, FL Encinitas, CA Lauderdaleerdale LaLakes,kes, FL Parkland,Parkland, FL Findlay, OH Los Angeles,ngeles, CAA Riverside,Riverside, CA Grand Prairie, TX Mercerer Island,Island, WAWA RivieraRiviera Beach, FL

Ben Duda Senior Manager KaBOOM! National Campaign for Play Boomer since 2006 9

G9059Annualreport.indd 9 4/20/09 9:48:24 AM The KaBOOM! National Campaign for Play TheTh PlPlaymaker k network t k bbrings i ttogether th iindividualsdi id l who h are leading the conversation about play locally and nationally.

Playmakers To get the skills they need to rally There is no other single activity In 2008, our Playmaker network their communities around the cause where they get to exercise their accomplished amazing things. of play, many of our Playmakers minds and bodies as much as a visit Individual Playmakers were attended WE Play! training sessions. to the playground.” powerful advocates for play in In 2008, The Home Depot Foundation their communities. Now, working and KOOL-AID sponsored training Mark White together, connecting and sharing sessions across the nation, teaching A Playmaker and father of two their experiences, they are becoming community activists how to raise children adopted from Poland, Mark a national force. Across the nation, money, attract volunteers and build is the founder of Playgrounds of Playmakers held Play Day events public support for new playgrounds. Peace, an organization dedicated to raise awareness for every child’s More than 600 individuals and to bringing play to children in need right to play. These big and small 400 organizations participated in around the world. Using the tools on gatherings across the country our training sessions. Many have kaboom.org, he has already built two celebrated the importance of play already gone on to build playgrounds playgrounds at orphanages in Poland with pick-up sports, carnival games in their communities. and shared what he’s learned with and eld day events. They also rallied others at kaboom.org. communities to execute playground Michele Whiteaker refurbishments and clean-up days. One of our Playmakers, Michele Play Day in Brentwood, CA Whiteaker, began blogs chronicling the playgrounds in both Orange County, Calif. and Colorado Springs, Colo. Michele has a great attitude towards advocacy, saying: “It’s easy for me to advocate for play, because I do it every day with my two children.

I am always amazed at the displays of “creativity, imagination, physicality, pure happiness, and wonder that such a simple outing can inspire.” Michele Whiteaker Laguna Hills, CA KaBOOM! Playmaker

G9059Annualreport.indd 10 4/17/09 9:05:15 AM New All-Star Playmakers

Sanjay Gupta While pitching in to build a playground in Louisiana, CNN’s Chief Medical Correspondent, Dr. Sanjay Gupta, reported live from the build site as part of CNN’s Fit Nation, a multi-platform initiative to stop obesity.

Dustin Brown When the NHL’s L.A. Kings and the Kings Care Foundation decided to build a playground with KaBOOM!, their captain Dustin Brown committed to build one too and began donating $50 to KaBOOM! every time he body checked someone during the 2008- 09 season. The hit tracker charted more than 250 hits during the season.

G9059Annualreport.indd 11 4/17/09 9:06:11 AM KaBOOM!-led Builds There’s no better place to start a conversation with someone new than on one of our hallmark, done-in-a-day playground builds.

In 2008, the 14th year since and Rita. Over the past three years trash generated by volunteers. On the inception of KaBOOM!, the KaBOOM! built over 100 Gulf Coast average, across all 219 KaBOOM!-led organization crossed several playgrounds with the support of builds in 2008, we reduced waste incredible playground building more than 22,000 volunteers and by 55%. In partnership with our milestones. more than $9 million in support of cial Sustainability Partner, The from Jim and Donna Barksdale, The Home Depot Foundation, KaBOOM! 1,500th Build! Home Depot Foundation, Playworld is gathering best practices and On September 20, KaBOOM! passed Systems, Fannie Mae, Marriott and creating a green database so that our the 1,500th build mark with one Ritz Carlton Disaster Relief Fund, online community can learn what to of the ve builds we led that day in The Mississippi Hurricane Recovery do with leftover paint and ways to Chicago, Ill., Gulfport, Miss., Miami, Fund, the Gulf Coast Community reduce water run-off on build sites. Fla., Washington, D.C. and Pittsburgh, Foundation, NBA Cares, DJR Also, thanks to The Home Depot Pa. This incredible achievement Foundation, AmeriCares, ESPN and Foundation, KaBOOM! introduced would have never been possible many others. Now, more than 50,000 more green elements into our without the support of our amazing children from Houston to Mobile have playgrounds, including community volunteers and funders! a great place to play. gardens, trees, outdoor classrooms, recycling bins and rainwater Operation Playground Green Initiative collection systems. On June 14, more than 500 KaBOOM! also continued our volunteers converged at the Martin innovative efforts to make Luther King, Jr. Memorial Park playgrounds and volunteer builds in Bay St. Louis, Miss. to complete more environmentally friendly. In the 100th project of Operation addition to reducing shipping and Playground—our initiative to bring packaging waste with our equipment play back into the lives of children vendors, KaBOOM! worked with affected by hurricanes Katrina our Community Partners to reduce

We assigned volunteers to the recycling“ bins to make sure nothing went to waste. Then, we had a list of places, such as the Birmingham Museum of Art, to donate extra paint and building materials.” Lian Mah Project Manager Boomer since 2007

G9059Annualreport.indd 12 4/14/09 10:30:10 PM 2008 KaBOOM! Fast Facts 219 KaBOOM!-led Builds 51,512 Volunteers who donated their time to help KaBOOM! build playgrounds 209,922 Kids Served 87% Of the kids served are eligible for free/reduced price lunches 13

G9059Annualreport.indd 13 4/14/09 10:30:33 PM Build Funders Some of our most important conversations are with our community of Funding Partners, who’ve made everything detailed in this report possible.

In addition to providing critical with community members to build KOOL-AID capital investments in our and refurbish 1,000 playgrounds in In 2008, KOOL-AID made a multi- organization and our cause, our 1,000 days. million dollar investment in Funding Partners help us spread the KaBOOM!, which helped create 43 word about KaBOOM! by activating The Home Depot Foundation playgrounds, train more than 250 their communities and networks on continued to introduce KaBOOM! community leaders and engage our behalf. to fans of NASCAR through our thousands of others in the cause “Racing to Play” partnership, of play by funding our Playmaker The Home Depot Foundation which builds playgrounds in network and our Do-It-Yourself On April 10, 2008 in Marietta, Ga., NASCAR fans’ communities. tools. KOOL-AID also tapped hip- The Home Depot Foundation and hop artist Rev Run and his wife KaBOOM! celebrated the 1,000th Rascal Flatts band members built Justine Simmons to promote the playground of our partnership. Over a playground in Birmingham, partnership in stories on the Today the course of three years—through Ala. after winning the The Home Show, in the Chicago Tribune, The a combination of KaBOOM!-led Depot Humanitarian Award from Associated Press, USA Today and builds and Do-It-Yourself project the Academy of Country Music. People magazine. grants—more than 99,555 The Home Depot associates worked side-by-side Through its Neighborhood MVP Chrysler program, The Home Depot In a unique partnership, KaBOOM! Foundation honored 17 NFL joined Chrysler LLC, Chrysler players with a KaBOOM!-led Financial and Chrysler dealerships playground build. across the country to build playgrounds. Dealers and dealer associations co-funded the projects along with Chrysler LLC and Chrysler Financial, giving each of the 22 playground builds a local touch.

G9059Annualreport.indd 14 4/14/09 10:30:43 PM CaliforniaVolunteers KaBOOM! once again partnered with CaliforniaVolunteers and Maria Shriver to build ten playspaces across California in honor of César E. Chávez. The effort mobilized 3,454 volunteers who transformed 51,832 square feet of land into playgrounds!

Junior League KaBOOM! continued to partner with individual Junior League organizations to build in Birmingham, Ala., Macon, Ga. and Pittsburgh, Pa. Other chapters built three more playgrounds using the KaBOOM! Do-It-Yourself tools.

SAP SAP funded a playground build in Atlanta, Ga., then brought its partners into the fold. Adobe joined SAP and KaBOOM! to build in Palo Alto, Calif. and IBM came on board in Philadelphia, Pa. This is the third year in a row that SAP has partnered with its clients to build playgrounds.

KaBOOM! Expenses per Dollar 87¢ Funds programs

7¢ 6¢ Fundraising General administrationation 1515

G9059Annualreport.indd 15 4/14/09 10:30:52 PM Build Funders Many of our biggest fans are in the sports industry, having grown up on playgrounds themselves.

Players Teams Organizations Antawn Jamison Indianapolis Colts NBA Cares Washington Wizards The Indianapolis Colts joined Along with adidas and EA Sports, NBA In 2008, Washington Wizards NBA National Starch LLC to build a Cares celebrated NBA All-Star 2008 All-Star Antawn Jamison became the playground in September with the by building two playgrounds with help rst KaBOOM! All-Star Playmaker, Colts staff, the Colts mascot (Blue) from All-Stars Chauncey Billups, Tim funding his own build near his and the National Starch mascot Duncan, Dwight Howard and Antawn hometown of Shreveport, La. Jamison (Korny) all present. Jamison. NBA players also raised also aided our training efforts in more than $40,000 for KaBOOM! Charlotte, N.C., conducted media Kansas City Chiefs by challenging their mothers to a tours on our behalf and lmed public For the fth straight year, Thrivent showdown on “Family Feud”. NBA service announcements to spread the Financial for Lutherans partnered fans saw KaBOOM! public service word about our cause. with the Kansas City Chiefs to build announcements during games, and a playground. Once again, NFL star met us face-to-face at the NBA Jam Madieu Williams Derrick Johnson lent a helping hand. Session. Minnesota Vikings (formerly of the Cincinnati Bengals) Braving a downpour that lasted the Minnesota Vikings NFL Play 60 entire Build Day, NFL star Madieu The Minnesota Vikings players NFL Play 60 included KaBOOM! Williams kept a smile on his face and and staff teamed up with the Toro in public service announcements followed through on his promise to Company to build a playground with during Thanksgiving week games, give back to the Cincinnati Bengals KaBOOM! for the third straight year. and raised money for our cause fans by funding and volunteering at through an online auction. a playground build in March. Orlando Magic In March, the Orlando Magic celebrated their second playground build by hosting “KaBOOM! Night” during a game, giving away KaBOOM! kazoos and t-shirts and signing up fans to become Playmakers.

G9059Annualreport.indd 16 4/17/09 9:24:39 AM The Chrysler Foundation

KaBOOM! receives Charity Navigator’s 4-Star ratingtii g ffor fundraising ef ciency and meets the BBB Wise Giving Alliance’s standards for Charity Accountability. 17

G9059Annualreport.indd 17 4/17/09 9:25:11 AM National Partnerships and Buzz on KaBOOM!

In 2008, you may have seen KaBOOM! in some new and different places.

24 Hour Fitness Albertsons Press In the wake of Hurricane Ike, 24 Hour Right before the 2008 Summer KaBOOM! was heavily pro led Fitness donated a portion of members’ Olympic Games, national grocery in consumer media this year, monthly dues to help build store chain Albertsons partnered introducing millions of people playgrounds in Houston with KaBOOM! and women’s U.S. to our work. With the help of our neighborhoods impacted by the Olympic teams to spread the word spokespeople, our Playmakers and storm. Thousands of 24 Hour about our mission in their stores. our dedicated partners, we generated Fitness members also made Albertsons also built sports-themed 1,616 total media hits, which gave us individual contributions to the playgrounds across Southern 158,792,999 impressions. playground fund through their local California so that “future Olympians” clubs in an effort to “Let Kids Be would have great places to play. Broadcast Kids” during the city’s recovery and CNN rebuilding efforts. Stonyﬁ eld Farm FOX Organic yogurt maker Stony eld Good Morning America Farm printed 45 million specially- Today marked yogurt lids as part of a partnership with KaBOOM! to give Print away two $50,000 playground grants. Los Angeles Times The organization that collected the Metropolitan Home most yogurt lids won a $50,000 New York Times playground grant and helped select Real Simple another deserving organization to Redbook receive the second grant. USA Today Wall Street Journal Washington Post

KaBOOM! galvanizes corporations and“ communities to build playgrounds in underprivileged neighborhoods.” Fortune.com

G9059Annualreport.indd 18 4/14/09 10:31:31 PM Quotables

The Washington Post “A new playground lifts spirits.”

Dr. Sanjay Gupta, CNN “The area where the playground is was mud and sticks just a few hours ago and they’ve put up this playground with over 200 volunteers – it is a remarkable thing.”

Ellen Ratner, Fox News “We built a KaBOOM! playground yesterday in Pass Christian, Miss. at the Marsha Barbour Center. We named it after the governor’s wife. KaBOOM! is building 100 playgrounds in the Gulf and Mis- sissippi.”

Reverend Run, Music & TV Star “We’re getting the message out there that the family that plays together stays together.”

24 Hour Fitness Pin Up Paper Icons 24 Hour Fitness recognized members’ contributions by pinning up paper icons in their facilities.

1919

G9059Annualreport.indd 19 4/14/09 10:31:57 PM Awards and Recognition In 2008, KaBOOM! continued to elevate the conversation about the cause of play.

include Bill and Melinda Gates, learn lessons at many levels including Marian Wright Edelman, Paul capacity building, advocacy, framing, Newman, and César E. Chávez. and funding.” Darell also received the NYU Stern Satter Social Entrepreneur of the “We believe there are many important Year Award, as well as an honorary and valuable lessons that have doctoral degree from his alma mater, emerged from the work of KaBOOM! Ripon College. to be shared with others that could effect meaningful change in the Studies built environment having important In 2008, KaBOOM! was evaluated impact in combating the childhood as a part of the Early Assessment of obesity epidemic.” Programs and Policies to Prevent Awards Childhood Obesity, a project funded by Research Darell Hammond, our CEO and Co- the Robert Wood Johnson Foundation In 2008, we completed a two- Founder, received several personal and the CDC that aims to identify year study of KaBOOM!-led and awards and recognitions last year and assess local-level programs Do-It-Yourself playground builds. for his contributions to children and and policies that prevent obesity in Conducted by the Asset-Based communities. children. The report came back with Community Development (ABCD) the following: Institute of Northwestern University, In 2008, Darell received the Jefferson the study shows that we activate Award for Greatest Public Service “We believe the KaBOOM! approach powerful citizenship by pursuing Bene ting the Disadvantaged. Darell offers an exemplary model of achievable wins, all through the act was chosen for his advocacy on issues how to run and fund a nonpro t of volunteering. concerning children and community organization. It could be an redevelopment. Past award winners organizational study by which others

The Success of the KaBOOM! Community-Build Model When the ABCD Institute 100% of Northwestern University asked our past community 80 partners about the bene ts 91 of the KaBOOM! Community- 88 Build Model, they expressed 60 that in addition to the 70 immediate result of a great 40 new place for their kids 56 to play, their KaBOOM! 48 20 experience had sparked other long term positive effects.

StrengthenedStSttrrengennggttheth ned IncreasedInIncI crearereeaassedsed ExpandedExppananddedd BroughtBrBrooughught ProducedProodducedd 20 relationships conﬁ dence and capacity to visibility and a signal for other in the community transformed address other credibility to investments in skepticism issues community community

G9059Annualreport.indd 20 4/17/09 1:59:06 PM Imagination Playground KaBOOM! has always been In July, with the help of the New committed to innovation in the York City Parks and Recreation eld of play. In 2008, our work with Department, kids in the Brownsville New York Architect David Rockwell neighborhood of Brooklyn, N.Y. took helped produce Imagination the rst Imagination Playground in A playground Playground in a BOX, one of the most a BOX out for some rough and tumble exciting new concepts in play. testing. After using their feedback “where creativity can to improve the system, KaBOOM! run wild. This new play system provides made this innovation available ” children with sand, water, giant nationwide. The New York Times foam building components and tools such as wheelbarrows and shovels to allow them to create whatever their imagination desires.

G9059Annualreport.indd 21 4/21/09 2:44:19 AM G 9 0 5 9 A n 22 n u a l r e p o r t . i n d 2008 KaBOOM! Staff 2008 KaBOOM! Chief Operating Of Operating Chief Bruce Bowman Co-Founder and CEO Hammond Darell Senior Staff Members Staff Senior d New Balance Athletic Shoes Shoes Athletic New Balance CEO DeMartini Robert Restaurants American Great COO D’Amelio Peter Pro New Partner Executive Paul Carttar MARC Chairman and CEO Bucci Tony 360, LLC Atkins President Michele Atkins ofDirectors 2008 Board

2 2 Richelle Adams t Inc./Monitor Group t Inc./Monitor • Melanie Barnes Melanie Barnes OOM!OM Block

cer Cooper Darche

Dunn • • Kovnot Ericka Bolinger Johnson Ted Adams • Hunn • Desiree Hill Justin Fitzgerald • Allison Goter • • Sidney Cooper Jennifer DeMelo Maria Durana Program Management Program Vice President, Becker M. Kate Of Chief Financial Megas Gerry • Pegasus Capital Advisors LP LP Advisors Capital Pegasus Advisor Operating Richard Kelson Inc. Visa Development Partnership Global Vice President, Johnson Martin &Touche Deloitte Telecommunications & Media Technology Regional Industry Leader Andrew Harrs ofDirectors Board Ex-Of KaBOOM! Co-Founder and CEO Hammond Darell • • Kathy Huston Ivan Baumwell Nicole Lazo Lucas • Scott Jones cio Member of the ofthe Member cio • • Leslie Hinton Bishara Addison • • • Kathryn Lusk Kathryn Bruce Bowman Bruce • Danielle Marshall Darell Hammond • • • Jason Cooper Candace Elliott David Flanigan •

Amy Lee • • • Samantha DeNafo Peyton Hutchins McMichael Chad Jones

• cer Kate Becker • • Tia HodgesTia Ellen Murphy • Attman Palmer • • Judy Lem • Annie Lynsen Kenny Altenburg Alejandro Cardemil Natalie Prof • Nate Rosenthal • • Thompson Jennifer Councill • • Kevin Skolnik • • Townsend Natalie Sukienik Gerry Megas Gerry • • Carrie Ellis Carrie Leah Judge Vice President, Philanthropy Vice President, Pamela Rockland L. Action Mass President, Vice Jim Hunn Ariel Fortune Ariel Fortune The Home Depot Stores Stores Depot Home The Operations President, Vice Senior George Sherman Depot Home The Affairs External and Corporate Communications President, Vice Senior Brad Shaw Foods Snack LesserEvil Co-Founder and CEO Sands Michael Curves International Inc. Franchisee Kimberley Rudd Institute Segal Mailman Dean Former Masi Dr. Wendy Laura Martini Laura Martini Whitney Hampton • Rebecca Webb-MorserRebecca Emily Belyea • • • Christine Jackson Kara Hoffman Kara Hoffman Tim Williamson Tim • Nora Donaldson Carrie Leovy Carrie Frank Zhu Frank • t • Cynthia Nell • • • • Danielle Timmerman Danielle Timmerman Danielle Trezek Danielle Trezek • Lian Mah • Sarah Pinsky Wayne Farmer Dennis Reynolds Dennis Reynolds • • Matt Kaftor Matt Kaftor • Nancy Rothgerber • Kristen Mehr • Adam Sloey Carrie Fuller Fuller Carrie • Adam Arata • • Brian Crowley • • Vicky Carethers Sarah McGuire • Brooke Bennett Mary TaylorMary Helen Zimmerman • • • Laurence Hooper Chrissy Lewis • • Bridget Hankin • Kiva Wilson Heather Maldonado • • Stacey Duckett Tiffany Jacob Michelle Offutt • • • Kerryn Kent Kerryn Amy Whittaker • • • Keely Porter • Christine Feller • Susan Spence Mike Vietti • Aron Michalski Ann Gaudard • Kate Asaturyan Kate Asaturyan Michigan Way forSoutheastern United Of Former Chief Administrative Carolyn Williams Meza Inc. Bakery, Greyston President Julius Walls, Jr. Children’s Foundation Starlight Starbright CEO Van Ness Paula Alison Risso • • Michael Daguiso • cer Nicole Saini • • • Allison Taylor • Meredith McLean • Tif • Laura Toscano Amanda Bernard Amanda Bernard Jane Wilson Erica Liberman Erica Liberman • • ney Carney • • Emily Hummel • Thor Jensen Cassandra Haslett Ben Duda Tiffany King • • • Patrice Wakeley Zoe Paglee Zoe Paglee Evan Procknow • • • • • • Shannon Wilk Stacey Steidler Joelyn Gilmore Caleb Marshall • Trevor FerklerTrevor Dusty Rogers • Katie Morgan Roopal Saran Roopal • Erin Baker • • • Bing Wu Meredith • • 4 / Lakisha Michael Michael • 1 • • 7 Nicole • / • Ginny Bruce Bruce 0 • • Lana • 9 Nate Lisa Lisa

Jim

9 : 5 4 • • • • • • : 5 9

A M Financials STATEMENTSTATEMENT OFOF FINANCIALFINANCIAL POSITIONP POSITOSITION December 31331,1, 2008 and 2007

2008 2007 ASSETS Current Assets Cash and cash equivalents $11,216,555 $6,094,788 Contributions receivable 243,058 167,493 Accounts receivable 721,212 504,466 Prepaid expenses 128,515 101,072 Other assets 167,533 179,461

Total Current Assets 12,476,873 7,047,280

Property and equipment, net 689,187 876,275 Intangibles, net 218,044 145,258

Total Assets $13,384,104 $8,068,813

LIABILITES AND NET ASSETS

Current Liabilities Accounts payable and accrued expenses $1,595,730 $1,207,559 Deferred revenue 5,757,110 2,297,456 Deferred rent 110,759 131,855 Obligations under capital lease 28,242 36,851

Total Liabilities 7,491,841 3,673,721

Net Assets Unrestricted Undesignated 1,392,263 3,270,092 Board designated for operations 4,500,000 1,000,000

Total Unrestricted 5,892,263 4,270,092 Temporarily Restricted - 125,000

Total Net Assets 5,892,263 4,395,092

Total Liabilities and Net Assets $13,384,104 $8,068,813

This information is from the KaBOOM! nancial statements for the years ended Dec. 31, 2008 and 2007, audited by Lane & Company. Please visit our website, kaboom.org, for the full report.

2323

G9059Annualreport.indd 23 4/14/09 10:32:52 PM Financials STATEMENTEENTNT OOFF AACTIVITIESCTIVITIES Years ended Db312008d2007December 31, 2008 and 2007

Unrestricted Temporarily Totals Unrestricted Temporarily Totals Restricted 2008 Restricted 2007

Revenue:

Grants & Contributions $24,505,543 $ - $24,505,543 $22,803,304 $125,000 $22,928,304 In-Kind Contributions 1,056,941 - 1,056,941 437,085 - 437,085 Interest Income 223,353 - 223,353 408,361 - 408,361 Other Income 340 - 340 64,870 - 64,870

Total revenue 25,786,177 - 25,786,177 23,713,620 125,000 23,838,620

Expenses:

Programs 20,982,380 125,000 21,107,380 20,192,185 125,000 20,317,185 Development 1,722,021 - 1,722,021 1,462,552 - 1,462,552 Management & General 1,459,605 - 1,459,605 1,151,529 - 1,151,529

Total expense 24,164,006 125,000 24,289,006 22,806,266 125,000 22,931,266

Change in Net Assets: 1,622,171 (125,000) 1,497,171 907,354 - 907,354

NET ASSETS— 4,270,092 125,000 4,395,092 3,362,738 125,000 3,487,738 Beginning of year

NET ASSETS— $5,892,263 $ - $5,892,263 $4,270,092 $125,000 $4,395,092 End of year

This information is from the KaBOOM! nancial statements for the years ended Dec. 31, 2008 and 2007, audited by Lane & Company. Please visit our website, kaboom.org, for the full report.

G9059Annualreport.indd 24 4/14/09 10:32:57 PM STATEMENT OF CASH FLOWS Years ended December 31, 2008 and 2007

2008 2007

Cash Flows from Operating Activities: Change in net assets $1,497,171 $907,3547,7,35354 Adjustments to reconcile change in net assets to net cash provided by operating activities: Depreciation & amortization 338,143 326,3506,33505 Loss on disposal of xed assets and intangibles 13,802 5550500 Changes in assets & liabilities: (Increase) / Decrease in: Contributions Receivable (75,565) 236,9626,9,96262 Accounts Receivable (216,746) (81,751)1,775151) Prepaid Expenses (27,443) 120,8180,881818 Other Assets 11,928 44,7504,4,75750 Increase / (Decrease) in: Accounts Payable & Accrued Expenses 388,171 439,6019,660101 Deferred Revenue 3,459,654 (1,749,162),16162)2 Deferred Rent (21,096) 52,5912,2,595 1

Net Cash Provided by Operating Activities 5,368,019 298,0638,006363

Cash Flows Used in Investing Activities: Purchases of property & equipment (20,726) (371,001),00001)1) Payments for intangibles (216,917) -

Net Cash Used in Investing Activities (237,643) (371,001),00001))

Cash Flows Provided by / (Used In) Financing Activities Principal payments under capital lease obligations (8,609) 33,6633,3,66663

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS 5,121,767 (39,275),227575)

CASH AND CASH EQUIVALENTS—Beginning of year 6,094,788 6,134,0634,00636

CASH AND CASH EQUIVALENTS—End of year $11,216,555 $6,094,7884,4 788

Supplemental disclosure of cash ow information Cash payments for interest $2,466 $$54954549

This information is from the KaBOOM! nancial statements for the years ended Dec. 31, 2008 and 2007, audited by Lanenene & Company.ComCCoomompanpapany.y Please visit our website, kaboom.org, for the full report.

2525

G9059Annualreport.indd 25 4/17/09 10:01:34 AM Financials STATEMENT OF FUNCTIONAL EXPENSES Year ended DDecember b 3131, 20082008 ((with ith h comparativeti i ttotalst l ffor 2007)2007)

Major Programs Program Development Management 2008 2007 KaBOOM!-led Mass Action Total & General Total Total Builds

Construction $10,663,039 $ - $10,663,039 $ - $ - $10,663,039 $9,737,783

Employee Expenses 3,379,027 1,193,010 4,572,037 1,096,254 865,679 6,533,970 6,107,794

Cost of Goods Sold ------138,069

Grants Expense - 676,100 676,100 - - 676,100 1,285,231

Professional Services 720,805 564,597 1,285,402 307,997 95,212 1,688,611 1,342,481

Property & Maintenance 232,156 110,788 342,944 64,250 146,699 553,893 467,395

Depreciation & 77,745 171,965 249,710 26,935 61,498 338,143 326,349 Amortization Bad Debts 20,682 12,089 32,771 - - 32,771 58,667

Reproduction & Delivery 278,808 176,574 455,382 30,364 28,980 514,726 677,540

Information Technology 33,072 11,180 44,252 9,389 3,290 56,931 80,324

Conferences 107,184 217,503 324,687 13,231 3,040 340,958 436,149

Travel & Related 925,262 118,236 1,043,498 92,368 162,344 1,298,210 1,358,601

Telecommunications 182,271 43,437 225,708 20,762 23,654 270,124 233,782

Marketing 824,074 178,644 1,002,718 21,364 - 1,024,082 366,790

Interest & Fees 2,886 1,625 4,511 968 2,209 7,688 2,824

Of ce Supplies & Expense 109,229 75,392 184,621 38,139 67,000 289,760 311,487

Total Expenses $17,556,240 $3,551,140 $21,107,380 $1,722,021 $1,459,605 $24,289,006

2007 Totals $16,222,507 $4,094,678 $20,317,185 $1,462,552 $1,151,529 $22,931,266

2008 Percentage 83% 17% 87% 7% 6% 100%

2007 Percentage 80% 20% 89% 6% 5% 100%

This information is from the KaBOOM! nancial statements for the years ended Dec. 31, 2008 and 2007, audited by Lane & Company. Please visit our website, kaboom.org, for the full report.

G9059Annualreport.indd 26 4/17/09 10:07:50 AM KaBOOM! and The Home Depot Foundation 1,000th Playground Build April 10, 2008 in Marietta, GA

KaBOOM! Headquarters 4455 Connecticut Avenue NW Suite B100 Washington, D.C. 20008 202-659-0215 Cert no. BV-COC-080211 kaboom.org

G9059Annualreport.indd 27 4/20/09 1:55:33 PM 4455 Connecticut Avenue NW • Suite B100 • Washington, D.C. 20008 • 202-659-0215 • kaboom.org

G9059Annualreport.indd 28 4/14/09 10:35:17 PM