Advertising Information Services Data

ADVERTISING INFORMATION SERVICES DATA IMPORTANT NOTE Nielsen has collaborated with the Media Agency Association of Thailand (MAAT) in conducting a survey with media agencies to adjust the rate card and collect the TV advertising spending data as closest to the actual spending as possible. The new rate card will be used starting from April 2020 onwards with details as follows: 1. Adjusting the discount percentage for prime time and non-prime time of each station from the survey results. 2. Subtracting the Agency fee from the rate card including discounts/give away from broadcasters (all cases). 3. Adjusting the price of the broadcaster's time slot between 01:00 - 04.00 to 1,500 Baht, all except for live/special programs that the broadcaster has given advance notice only.

TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad.

MAY 21 VS MAY 20 | 000’BAHT MAY 21 VS MAY 20 | BAHT MILLIONS NO BRANDS MAY 2021 MAY 2020 MEDIA MAY 21 SOV % MAY 20 SOV % DIFF % CHANGE 1 29 SHOPPING DIRECT SALES 164,420 141,016 TV 5,370 70.25 3,930 66.63 1,440 37 CABLE/SATELLITE 73 0.95 101 1.71 -28 -28 2 LAZADA.CO.TH 111,328 25,378 RADIO 280 3.66 277 4.70 3 1 3 COKE SOFT DRINK 93,404 2,840 NEWSPAPERS 186 2.43 206 3.49 -20 -10 4 TEPTHAI HERBAL TOOTHPASTE 91,537 46,707 MAGAZINES 44 0.58 55 0.93 -11 -20 5 O SHOPPING DIRECT SALES 89,065 107,713 CINEMA 79 1.03 NA 0.00 79 NA 6 RS MALL DIRECT SALES 83,083 149,606 OUTDOOR 503 6.58 451 7.65 52 12 7 TESCO-LOTUS SUPERCENTER 72,332 31,541 TRANSIT 299 3.91 293 4.97 6 2 8 COMFORT FABRIC SOFTENERS 67,851 9,368 IN STORE 56 0.73 41 0.70 15 37 9 OK HERBAL COLOURANTS 67,467 11,899 DIGITAL 753 9.85 NA NA NA NA 10 FOODPANDA ONLINE FOOD DELIVERY 66,557 21,682 TOTAL 7,644 100.00 5,898 100.00 1,746 30

YTD MAY 2021 VS YTD MAY 2020 | 000’BAHT YTD MAY 2021 VS YTD MAY 2020 | BAHT MILLIONS NO BRANDS 2021 2020 MEDIA 2021 SOV % 2020 SOV % DIFF % CHANGE 1 29 SHOPPING DIRECT SALES 580,456 467,712 TV 26,322 67.29 24,098 66.31 2,224 9 2 COKE SOFT DRINK 578,966 253,931 CABLE/SATELLITE 460 1.18 663 1.82 -203 -31 3 RS MALL DIRECT SALES 498,575 975,423 RADIO 1,298 3.32 1,499 4.12 -201 -13 NEWSPAPERS 1,002 2.56 1,145 3.15 -143 -12 4 TEPTHAI HERBAL TOOTHPASTE 451,425 241,774 MAGAZINES 253 0.65 322 0.89 -69 -21 5 LAZADA.CO.TH 408,563 122,938 CINEMA 1,660 4.24 1,422 3.91 238 17 6 O SHOPPING DIRECT SALES 398,259 276,361 OUTDOOR 2,618 6.69 2,565 7.06 53 2 7 TESCO-LOTUS SUPERCENTER 328,049 229,612 TRANSIT 1,556 3.98 2,075 5.71 -519 -25 8 TOYOTA PASSENGER CARS 281,697 139,398 IN STORE 286 0.73 283 0.78 3 1 9 NESCAFE COFFEE READY MIXED 265,076 242,951 DIGITAL 3,662 9.36 NA NA NA NA 10 DOWNY FABRIC CONDITIONER 247,000 308,352 TOTAL 39,119 100.00 36,343 100.00 2,776 8

TOP 10 ADVERTISERS ESTIMATED ADSPEND TOP 10 ADVERTISERS ESTIMATED ADSPEND Exclude Section: Classified, House ads Exclude Section: Classified, House ads

MAY 21 VS MAY 20 | 000’BAHT YTD MAY 2021 VS YTD MAY 2020 | 000’BAHT NO BRANDS MAY 2021 MAY 2020 NO BRANDS 2021 2020 1 UNILEVER THAI TRADING CO.,LTD. 487,296 204,277 1 UNILEVER THAI TRADING CO.,LTD. 2,168,016 1,627,852 2 NESTLE(THAI) LTD. 222,230 168,465 2 NESTLE(THAI) LTD. 1,355,112 785,479 3 PROCTER & GAMBLE (THAILAND) 193,863 144,489 3 PROCTER & GAMBLE (THAILAND) 1,004,273 791,700 4 MONO SHOPPING CO.,LTD. 172,688 4 MASS MARKETING CO.,LTD. 777,681 424,250 5 MASS MARKETING CO.,LTD. 159,865 58,629 5 COCA-COLA (THAILAND) 734,644 383,853 6 COCA-COLA (THAILAND) 143,909 4,470 6 MONO SHOPPING CO.,LTD. 596,247 7 AJINOMOTO SALES (THAILAND) CO.,LTD. 129,239 34,887 7 TOYOTA MOTOR THAILAND CO.,LTD. 573,566 394,921 8 COLGATE-PALMOLIVE(THAILAND)LTD 126,274 13,643 8 LIFESTAR CO.,LTD. 524,841 985,154 9 LAZADA CO.,LTD. 111,328 25,574 9 AJINOMOTO SALES (THAILAND) CO.,LTD. 517,679 312,859 10 RECKITT BENCKISER (THAILAND) CO.,LTD. 97,863 75,471 10 COLGATE-PALMOLIVE(THAILAND)LTD 513,140 216,285 UPDATE: 11/06/2021

Copyright © 2021 Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute TELEVISION AUDIENCE DATA – May 2021 IMPORTANT NOTE Nielsen’s Television Audience Measurement (TAM) captures and delivers unparalleled insights into what audiences are watching across Thailand nationwide, aged 4 years old and above.

% Reach = Number of different individuals which have seen at least one minute of a channel Average TVR = Average number of individuals watching TV during a specific time

TOP 10 CHANNELS AMONG ADULTS (35+ YEARS OLD): 37.2 MILLION PEOPLE UPDATE: 01/06/2021

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY

% Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 82.08 3.25 CH3 77.14 2.11 CH7 79.60 1.99 CH7 77.71 1.79 CH7 78.32 2.09 CH3 73.77 0.96 MONO 29 67.95 1.52 MONO 29 66.06 1.33 MONO 29 62.71 0.88 ONE 68.49 1.19 WORKPOINT TV 65.00 1.25 ONE 68.42 0.76 WORKPOINT TV 66.42 1.15 AMARIN TV 67.54 1.15 AMARIN TV 66.56 0.65 THAIRATH TV 72.47 1.15 ONE 66.37 1.03 WORKPOINT TV 56.88 0.62 AMARIN TV 69.55 0.96 THAIRATH TV 72.39 1.00 THAIRATH TV 67.58 0.59 CH8 58.61 0.58 CH8 58.03 0.72 CH8 55.05 0.45 PPTV 60.43 0.44 PPTV 58.40 0.39 TRUE4U 45.09 0.22 MCOT HD 59.15 0.41 MCOT HD 56.96 0.33 PPTV 50.73 0.17 TOP 10 CHANNELS AMONG YOUNG ADULTS (15-34 YEARS OLD): 18.5 MILLION PEOPLE

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY

% Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 60.08 0.99 CH3 53.99 0.93 CH7 58.88 1.01 CH7 52.63 0.69 CH7 56.75 0.80 MONO 29 43.90 0.58 MONO 29 48.39 0.62 MONO 29 49.04 0.64 CH3 53.19 0.45 ONE 42.91 0.46 WORKPOINT TV 44.16 0.43 ONE 46.92 0.32 WORKPOINT TV 44.76 0.46 ONE 40.18 0.41 WORKPOINT TV 40.36 0.27 AMARIN TV 42.49 0.31 AMARIN TV 41.92 0.38 AMARIN TV 44.40 0.22 THAIRATH TV 45.36 0.30 THAIRATH TV 42.95 0.32 THAIRATH TV 41.87 0.22 CH8 34.74 0.22 CH8 34.16 0.18 CH8 34.01 0.13 MCOT HD 33.31 0.17 TRUE4U 32.65 0.12 TRUE4U 30.15 0.11 TRUE4U 31.45 0.15 PPTV 32.80 0.11 GMM25 29.70 0.07 TOP 10 CHANNELS AMONG KIDS (4-14 YEARS OLD): 8.7 MILLION PEOPLE

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY

% Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 64.40 1.36 CH7 63.41 1.09 CH7 71.40 1.34 CH7 65.38 1.14 MONO 29 54.84 0.97 MONO 29 55.02 0.52 MONO 29 57.17 0.89 CH3 54.76 0.73 CH3 58.94 0.49 WORKPOINT TV 53.15 0.83 WORKPOINT TV 51.39 0.57 ONE 57.66 0.45 AMARIN TV 54.34 0.49 ONE 47.10 0.45 AMARIN TV 53.32 0.29 THAIRATH TV 52.71 0.48 AMARIN TV 44.62 0.35 THAIRATH TV 53.95 0.26 ONE 48.83 0.37 THAIRATH TV 49.43 0.30 WORKPOINT TV 46.33 0.24 TRUE4U 38.19 0.19 TRUE4U 35.38 0.22 CH8 39.06 0.17 PPTV 41.64 0.16 CH8 37.74 0.22 TRUE4U 33.47 0.13 CH8 43.79 0.15 PPTV 38.00 0.16 GMM25 34.20 0.10

TOP 10 CHANNELS AMONG ALL 4+ YEARS OLD: 64.5 MILLION PEOPLE

4-14 15-34 35+

% Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 68.81 1.26 CH7 57.46 0.91 CH7 79.04 1.99 MONO 29 55.26 0.67 CH3 54.41 0.64 CH3 75.73 1.55 CH3 58.68 0.66 MONO 29 45.75 0.60 MONO 29 64.23 1.07 ONE 54.13 0.44 ONE 44.77 0.36 ONE 67.96 0.88 WORKPOINT TV 48.36 0.39 WORKPOINT TV 41.89 0.34 WORKPOINT TV 60.09 0.84 AMARIN TV 51.46 0.33 AMARIN TV 43.55 0.27 AMARIN TV 67.21 0.81 THAIRATH TV 52.76 0.30 THAIRATH TV 42.64 0.25 THAIRATH TV 69.38 0.77 CH8 39.36 0.18 CH8 34.15 0.16 CH8 56.24 0.53 TRUE4U 34.51 0.16 TRUE4U 30.92 0.12 PPTV 53.87 0.26 GMM25 35.05 0.10 PPTV 31.74 0.08 TRUE4U 47.81 0.26