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Art-Reach 1501 Cherry St Philadelphia, PA 19102 Art-Reach Tips for Effective Communication in Multimedia What is effective communication? The ADA requires places of public accommodation to provide effective communication to people who have disabilities. This means that the way in which you communicate with people who have disabilities must be equally as effective as the way in which you communicate with everyone else. Does this include websites and multimedia content? Under the ADA, places of public accommodation are required to provide equitable access to their "goods and services". Because your website and online content is considered a service of your organization, they must be accessible. Websites, emails, and social media are also the primary way that your organization communicates and provides information to the general public, so people with disabilities must have equal access to that content. How do I provide effective communication? Effective communication is provided by using auxiliary aids. Below are some examples and resources to get started: Add alt-text or image descriptions to images Add captions to videos When recording a video, have speakers include verbal descriptions of important details For pre-recorded videos, record a separate audio description track that can be offered in addition to the original video Resource Links: World Wide Web Consortium (W3C) Web Accessibility Initiative University of Washington Guide for Producing Accessible Multimedia Yale University Social Media Accessibility Guide Digital.gov Multimedia Accessibility Guide Knowbility Online Trainings Rocky Mountain ADA Center Web Content Accessibility Guidelines (WCAG) Overview Organizational Strategy Check-list: Gather department heads that should be involved in online accessibility ventures Assessment of current offerings and identifying areas of improvement Delegate tasks to departments based on current skills and work-flow Create learning opportunities through existing resources and/or contact Art-Reach Share marketing plan with entire organization, ensuring buy-in and effectiveness www.art-reach.org (267) 515-6720 .

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Make Your Marketing More Accessible June 20, 2019 Cuyahoga Falls, Ohio
Make Your Marketing More Accessible June 20, 2019 Cuyahoga Falls, Ohio 6/20/2019 VSA Ohio Welcome & Thanks • You • ArtsNow • City of Cuyahoga Falls • Ohio Arts Council 6/20/2019 VSA Ohio Agenda • Tip #1 – get to know your audience • Tip #2 – write an access statement • Tip #3 – audit your outlets • Tip #4 – use images • Tip #5 – adapt your designs • Tip #6 – the digital age • Tip #7 – spread the word • Your Marketing Materials *Ask Questions Any Time 6/20/2019 VSA Ohio Tip #1 Get to Know your Audience 6/20/2019 VSA Ohio Common Disabilities • Vision Loss • Hearing Loss • Mobility disability • Intellectual disability • Developmental disability • Learning disability • Speech / Language disability • Psychological / Emotional • Chronic health issues • Multiple disabilities 6/20/2019 VSA Ohio Vision 6/20/2019 VSA Ohio Mobility 6/20/2019 VSA Ohio Hidden 6/20/2019 VSA Ohio Market Power • Disposable income for working‐age people with disabilities is about $490 Billion. • Discretionary income for working‐age people with disabilities is about $21 Billion. ‐ African Americans ($3 billion); Hispanics ($16 billion) • 66% of consumers will purchase good and services from a business that features people with disability in their advertising. • 78% of consumers will purchase goods and services from a business that takes steps to ensure easy access for people with disabilities. • The market potential is even larger when one considers the friends, family members, caregivers, colleagues, and others who are connected to consumers with disabilities. American Institutes for Research (April 2018) 6/20/2019 VSA Ohio Examples Microsoft – new game control Swiffer – everyday cleaning 6/20/2019 VSA Ohio Partners + People • Involve people with disabilities! • Word of Mouth is Very important • Service Organizations / Providers • Advocacy Groups • County Boards of Disabilities • Get to know your regional partners 6/20/2019 VSA Ohio Tip #2 Write an Access Statement 6/20/2019 VSA Ohio Access Statement • Tell your audiences what / who you stand for.
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