MI MIII NM- 3 -DIGIT 078 VBXBBBHL S3DG 11071159037IP 19990621 edl ep _LAURA K JONES, ASSITANTMGR WALDENBOOKS 42 MOUNT PLEASANT AVE 'WHARTON NJ 07885-2120
Vol. 8 No. 33 THE NEWS MAGAZINE OF THE MEDIA Sept. 7, 1998 $3.25
MARKET INDICATORS
National TV: Lulled FCC Eyes Mergers Buyers await networks' fall programming 'ater this month before mak- May seek to change market definitions to slow consolidation ing further decisions on fourth-quarter scat- MAGAZINES ter buys. TV SPORTS Net Cable: Heating Flynt Ignites Fourth quarter is light, even as some 20 per- 3 New Titles cent of networks' usaal Plans golf, men's budgets rema n unreg- istered. Web TV is bay- style and snow- ing deep on cable in boarding books fourth for a new S20 million campaign. PAGE 6 PepsiCne is also eye- SYNDICATION ing a big cable buy via BBDO.. Movie studies' Halloween money is SNTA Chief heating ap.
Targets Cable Spot TV: Stirring Bodenmann wants NOT 111140-BUT-NE-T,_ With firee weeks left H buyers to take a the quarter and the political wndow open- new look at syndieS ing, spending has bigger numbers increased. West is tight with poiticals, fast PAGE 6 food, auto and movies. NETWORK TV Radio: Tightening Stations with yourg Hispanic Nets demcs are sellir g fast in top -10 mairke:s. Looking More Plenty of time availab e on news/talk. Political3 Like Big 4 begirning to escalate Broader fare and Magazines: Hot guarantees pay off \' Without pfayers-, this NBA season Broadcast and cable PAGE 9 is-stuffedt_ancLitteleaguels-T ads are hitting mass titles PCs and software partners are looking to baseball and are also active. Auto is hockey for fare. mu. beginning to heat up after a major lull. o 2 GTE'S SUPERPAGES PRINCIPLE
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AT DEADLINE S5 row°
Fox files Newsmag Ready for Prime -Time Revamp: 'Modern and Clean' Fox will replace Hollyweird with its newsmagazine Fox Files on its Miller Publishing is working on a redesign fall schedule. And if any of its new shows falter, Fox will bring back of its monthly Tennis, set to make its debut the successful summer replacement show, Guinness Book of World with the December issue. Sporting a new, Records. Fox Files premiered in July in the Thursday 9-10 p.m. time spare -looking cover layout, with its for- try period and will continue in that slot. Hollyweird had been sched- merly lower-case logo now capitalized and uled for that slot, but was shelved by Fox due to creative differences ce colored, the front of Tennis looks some- eM M is with the show's producers. Despite its low household ratings (3.4/6 thing like a mix of Life from the '50s and Mr clarm? for the week ending Aug. 30), Fox Files has the strong younger what editor Mark Woodruff calls "modern A prototype of the demos that Fox covets. The median age of Fox Files is 36, com- and clean." Woodruff said Tennis' new new cover design pared to 46 for NBC's Dateline, 48 for ABC's 20/20 and 61 for look will feature more photography, with CBS' 60 Minutes. Fox also wants to develop a fran- an emphasis on portraiture. The overhaul follows chise newsmag for its broadcast net. Fox execs are similar makeovers at Miller sports titles including also standing by Holding the Baby, despite a 2.8/10 INSIDE Cruising World and Mountain Sports and Living (for- household rating in each of its first two weeks. merly Snow Country), Detroit Papers Balk at NLRB Order USA's Open Telecasts Flat It doesn't look promising that hundreds of former Early ratings returns for this year's U.S. Open Detroit newspaper employees will regain their jobs in tennis tournament have been mixed for USA Net- the near future, despite a unanimous vote by the work, which is carrying 92 hours of coverage of National Labor Relations Board last week. The the two-week event. For the first three days of the shortest timetable will be "at least a year" for rehir- tournament (Aug. 31 -Sept. 2), USA delivered a ing to occur, said William Schaub, NLRB regional 0.9 rating, flat with its first days coverage last director. Schaub said he will send a letter to The year, though total household delivery inched up Detroit News (owned by Gannett) and the Detroit from 623,000 to 665,000. USA's prime -time rat- Free Press (Knight Ridder), which are in a joint oper- ings this year were down to a 1.1/834,000 homes ating agreement. The letter, he said, will ask the Flynt strikes: 3 new from a 1.3/939,000 homes at this point last year. papers to comply with the NLRB's ruling that they titles into mainstream A USA representative attributed the dip to a engaged in unfair labor practices. "Why not heal the 6 Whitney Houston appearance at the opening cere- wounds?" said Schaub, referring to the bitter 19 - monies last year and one rained -out prime -time month strike that ended last year. If the papers don't LOCAL MEDIA session this year. USAs daytime Open ratings agree, he said, he will take legal action. But the 14 were up slightly, from a 0.6/398,000 homes in 1997 papers don't plan to budge. Tim Kelleher, the News' to a 0.7/545,000 homes so far this year. senior vp for labor relations, said the papers plan to WASHINGTON appeal the NLRB ruling. To date, more than half of 17 Into Troubled Waters, Here's More the workers who lost their jobs -1,300 of 2,500- After two prototypes, the first regular issue of have not returned. MAGAZINES More, the magazine for women 40 -plus, launches 22 this week, and with it another great experiment into Cheatwood Leaves NBC for CBS whether a magazine can finally attract wealthy, Officials at CBS O&O KYW-TV in Philadelphia are IQ NEWS female baby boomers. With its carefully attenuated hoping to capitalize on Joel Cheatwood's track re- 33 look (no model is supposed to be younger than 40) cord for resurrecting flagging newscasts-despite his and smart editorial, More, published by Meredith recruitment last year of Jerry Springer for a short- Corp., hopes to spark a relationship where others lived stint as a commentator at Chicago's WMAQ-TV. Cheatwood like Mirabella and the defunct Lear's failed to make a profitable has been hired as KYW's new station manager. Most recently he connection. In addition to the requisite articles on health and was vp of daytime for the NBC Station Group. He has a history of fashion, More's first issue (circ 320,000) features an interview with building news operations at stations including Fox affiliate WSVN- middle-aged cover girl Cybill Shepherd, a tell -all by the divorced TV in Miami and NBC affil WHDH-TV in Boston. At KYVV, he wife of Bridges of Madison County author Robert James Waller will oversee news, broadcast operations and engineering. and a review of hormonal treatments for menopause.
MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the brat, thud and titth weeks 01 August and thelast two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, New York, NY, 10036. Subscriptionsare $130 one year; $220 two years. Canadian subscriptions $290 per year. All other foreign subscriptions are $290 (using air mail). Registered as a newspaper at the British Post Office. Periodicalspostage paid at New York, N.Y. and additional mailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036. Editorial: New York, (212)536-5336; Los Angeles, (323) 525-2270; Chicago, (312) 464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976,Danbury, CT 06813-1976. Copyright, 1998 ASM Communications, Inc., a subsidiary of BPI Communications Inc. No part of this publicationmay be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior written permission of the publisher PAGE 4 http://www.mediaweek.com September 7, 1998 MEDIAWEEK
MEDIA WIRE
Fox Expected to See Boost From Homer, Playoff Chases FCC Reviews Fox Sports' broadcast and cable networks may be big winners in Major League Baseball's dispute with ESPN. Fox will likely translate expected ratings momen- tum into more dollars from advertisers, with Fox's cable sports nets picking up games that likely will figure into playoff - Radio Rules spot races for the last three Sundays of the season, media buyers said. If either St. Louis Cardinal slugger May use DMAs to determine ownership limits Mark McGwire or Sammy Sosa of the By Alicia Mundy and Mira Schwirtz Chicago Cubs are still shy of hitting the Congress passed the Telecom Act in 1996, it record -setting 62nd homer, Fox broadcast The Federal Communications Com- effectively gutted the Federal Communica- is set to preempt its prime -time lineup on mission, stripped of much of its pur- tion Commission's role in overseeing mergers Tuesday (including the season premiere of view over consolidation in the radio in the radio industry. Since then, the FCC has King of the Hill) to carry the Cubs -Cards business by the Telecommunica- had to sit by and watch while more than a matchup. Fox Sports executive producer tions Reform Act of 1996, is pre- thousand mergers have taken place. And it Ed Goren also has a deal with MLB to air paring to take back its turf. Spurred had to let the Justice Department take the any of the Sept. 11-13 games in which in part by vociferous complaints from two lead by applying the narrowly construed either McGwire or Sosa figure in the commissioners about the impact of consoli- antitrust laws where they can. homer race. dation, the agency is considering new rules The FCC staffer cautioned that none of Last month, ESPN proposed moving that could change how radio mergers are these proposals was about to be acted upon. its Sunday night baseball games over to its evaluated. New guidelines could sister ESPN2 cable network to make room radically alter the way in which for NFL games. But MLB balked at that markets are determined and move and yanked the last three Sunday how stations are counted. games from ESPN's schedule, saying its A staffer at the FCC who contract with ESPN did not allow for car- would not speak for attribution riage on the lower -subscriber ESPN2. said late last week that the rules An ESPN representative said that "have not been hammered out advertisers originally booked for three yet." But the staffer said the Sunday baseball telerasts are "moving into FCC is considering several op- mutually agreeable programming alterna- tions, among them a plan that tives." The representative would not say could change the definition of a whether some of those clients were being market by switching from the placed in ESPN's Sunday night NFL tele- Area of Dominant Influence casts. -Michael Freeman (ADI) standard to Designated Market Area (DMA). The FCC Understanding 'Class Mass,' is also considering a plan toReclaiming turf? FCC chair William Kennard (right) allow companies to own sta-and commissioners Susan Ness and Michael Powell Seymour to Helm Redbook tions with a combined market After weeks of will -she -or -won't -she, share of up to 50 percent. (The Department But commissioners Gloria Tristan' and Susan YM's Lesley Jane Seymour has become of Justice, which has been the primary Ness have complained about recent FCC staff the new editor of Hearst's Redbook, and review body for radio mergers since the Tele- decisions on several mergers where, under marks the fourth editor to depart the com Act was passed, now uses 40 percent as existing guidelines, one owner ended up con- Gruner+Jahr USA Publishing teen book the threshold.) trolling more than 80 percent of its market. in five years. "Lesley understands class The net effect of these proposals, in many In the El Dorado, Arkansas, decision regard- mass, and that's really what Redbook is if not most markets, would be that companies ing Noalmark's purchase of KBYB-FM last all about," said Cathleen Black, Hearst could own up to eight stations in a given mar- May, they noted in a joint statement that president. "It's a very strong niche book ket that control half or less of total radio "Under our rules, it is entirely possible that that can really lay claim to the whole advertising revenue, but the markets them- one entity could own all of the radio stations young married mom category." selves would be smaller. that serve a particular community." They In a game of magazine musical chairs Just the talk of the FCC making new rules added, "The end result is that there can be no that has spread (continued on page 6) that could increase its oversight of radio meaningful assessment of market concentra- mergers is certain to cause controversy. When tion because there is no consistent definition MEDIAWEEKSeptember 7. 1998 http://www.mediaweek.com PAGE 5
of the relevant market." They suggested, "A logical starting point would be to apply the same market definition both to the number of Chalk -TalkingaPlan B stations in the market and to the number of stations a particular entity actually owns NBA rightsholders prepare programming, advertising alternatives within that market." On Sept. 3, in a speech before the Texas TV SPORTS / By Jim Cooper Broadcasters' Association, Tristani decried With the National Basketball sible contingency plans, said a representative. the increasing consolidation of radio owner- Association's player lockout Regional NBA rightsholders on broadcast ship, which, she stated, threatens community now in its third month, the and cable have a more urgent need to get their broadcasting and localism. She cited outsourc- several national, regional and replacement programming and ad sales strate- ing of news content and national play lists. local rightsholders face a jig- gies in place. Fox Sports Net's regional ser- "The FCC has to get its house in order," she saw puzzle of contingencyvices last week started to release their local said. "I think we need to fix our rules. We plans should the season hoops schedules, but have have a proceeding going at the FCC asking not start Nov. 4. But planB'swaitinginthe whether and how our rules should be changed, some of the regional wings. In a deal with the so stay tuned." sports networks already NBA, FSN will run classic That proceeding is partly taking place have moved to secure games on some of its region- through the biennial ownership rules review, other sports program- als and other sports product and also via an announcement asking for ming while the national on the others if the lockout comment on a proposed FCC review of carriers have slated stalls the 1998-99 season. three deals in Little Rock, Virginia and movies. Almost all have "We'd love nothing more Cincinnati. The FCC took the unusual step offered advertisers the than for the NBA to settle in this announcement dated Aug. 12 of not- option of moving into the the strike, but because of the ing that "based on our initial analysis...the alternate programs or 1way we are set up we have a commission intends to conduct additional take their money back. lot of great options," says analysis of the ownership concentration in Mediabuyerssaid ArthurSmith, executive the relevant market." they expectallrights - producer, Fox Sports Net. Susan Fox, assistant to FCC chairman holders to come up with For example, Fox Sports William Kennard, said, "The chairman has alternativepackagesif Like Rodmanvs. Malone, play- West will carry classic Lak- expressed his growing concerns about con- theballsdon'tstarters and owners are locked up. ersgames. But Philadel- solidation and its effects...We are flagging bouncing in November phia-based Comcast Sports these cases, so people will know this is an but there's not much enthusiasm to go alongNet is pulling together a backup schedule of important issue for us." Sources at the FCC with those plans. "We'll probably just take college basketball, boxing and the Phantoms indicated that Kennard supports efforts by our money back," said one sports buyer who American Hockey League team, to replace its Tristani and Ness to review how markets are requested anonymity and who is convinced76ers package if necessary. If the season is defined. the lockout will run into the season. killed, CSN will have to fill almost 30 prime - Radio owners and industry representatives Nationally, Time Warner's TBS and TNT time hours in November alone. are likely to oppose increased involvement by will be the first to feel the pinch of a delayed Local TV stationrightsholdersforthe the FCC in reviewing mergers. "We think season. Media buyers said Turner, NBC andmost part will run regular movies or syndicat- every single radio station in the world will the handful of regional networks might try to ed product in place of games. "If there is a object to their posture," said Houston Lane, temporarily move advertisers into other pro- lockout we'll just go back to our normal pro- vp of acquisitions at Clear Channel Commu- gramming or to sister networks like CNN, orgramming," said Richard Sullivan, station nications, the country's fourth largest radio will provide makegood arrangements untilmanager for WUAB-TV, the UPN affiliate in company in terms of advertising revenue, ac- the NBA settles its deadlock. Cleveland which carries 20 Cavaliers games. cording to BIA, which tracks the radio indus- Programming shifts for the Turner net- "There's really nothing we can do. If the try. "We're obviously in opposition to them works are somewhat easier. Turner runsgames aren't played, they aren't available," taking that stance." about 10 hours of NBA programming a weeksaid Bob Ramsey, director of programming for NationalAssociationofBroadcasters during the 7 month season. For Tuesday and WGN-TV in Chicago. "It would certainly be a spokesman John Earnhardt said the industry Friday night games on TNT and Wednesday great year for us if we could roll from this has been up in arms about the agency's inter- night games on TBS, Turner's extensiveCubs season into the Bulls season." But the est in controlling market share of revenue movie library can fill the gap. Bulls squad this year could look drastically dif- since the FCC started discussing it several "We've got a library of over 10,000 films," ferent (Michael Jordan might not return and months ago. "That's for DOJ to do, not the said Kevin O'Malley,seniorvp,Turner coach Phil Jackson has left). Contract negotia- FCC," Earnhardt said. "For them to dupli- Sports, who noted that the average 2.4 rating tions are on hold until the lockout is resolved. cate what another government agencyis for regular season and play-off games is com- Many expect the lockout will continue doing is not a smart allocation of funds." parable to movie ratings on both nets. "We'd until the Oct. 6 start of training camps and The advertising industry is likely to support be replacing prime time with prime time." that the owners and players have to come to any move by the FCC that would slow the pace NBC, which doesn't kick off its pro hoops terms by early to mid October to save the of mergers in the radio business (see Washing- season until Christmas Day with its weeklystart of the season. To date, the NBA has ton column, page 17). games starting January 16, is not talking pos-never lost a game to labor wrangling. PAGE 6 http://www.mediaweek.com September 7, 1998 MEDLAWEEK
MEDIA WIRE Flynt Courts New Readers from women's fashion/service titles to the teen category, Glamour's Ruth Whitney `Hustler' publisher readies golf style, snowboarding titles for '99 retired and was succeeded by Cosmopoli- tan's Bonnie Fuller. Hearst then shifted MAGAZINES /By Lisa Granatstein Redbook's Kate White over to Cosmo. Larry Flynt, the flamboyant publisher of with a 350,000 circulation and publish nine Looking to Redbook, Seymour said she Hustler, is pushing further into thetimes in 1999. "We will incorporate a little bit is "psyched about getting the chance to act mainstream. Flynt plans to expand his of what Cigar Aficionado and InStyle have done like an adult for once....To be an adult, publishing empire next year with the by bringing celebrity into the niche world, and think about my life, think about what my launches of Backspin, an irreverent cover artists, sports figures, celebrities and pro- friends do-this is going to be great." golf lifestyle magazine; an African - fessional golfers and mix the cultures," Friend Redbook's paid circulation held steady American men's style monthly called Code; and said. Backspin will also have the usual gear and at 2.9 million through June, according to a general -interest snowboarding title, On Board. instruction. So far, rocker Alice Cooper has the Audit Bureau of Circulations; YM was Flynt said he will spend $2 million signed on to do an advice up 1.2 percent to 2.2 million. to $5 million to launch each title. column called "Hit the Seymour, who edited YM for 18 "For publishing companies our Ball Alice," as has Dwee- months, leaves G+J president John size, niche publishing is the best zil Zappa as a contribut- Heins with having to find yet another way to go," said Flynt, publisher of ing editor. Friend is also YM editor. "I've done this before," said Los -Angeles based LFP. in talks to start a syndi- Heins. "There are always these great The publisher's stable of 24 cated radio talk show that candidates because it's a dynamic maga- magazines, which tends to focus on would have celebrities and zine, and an exciting market where the young male readers, includes Hot golfers calling in. reader responsiveness is incredible." Boat, hip -hop magazine Rap Pages Overseeing ad sales Other chief editors to depart YM over and the skateboard title Big Broth- and marketing forall the past five years are Fuller (now with er. Blunt, a snowboard title, closed three launches will be Per- Glamour), who left to launch Marie Claire; down earlier this year. It will be ry Grayson, LFP vp of Sally Lee, who shifted over to G+J's Fit- replaced by On Board in fall 1999. advertising. Distribution ness; and Christina Ferrare, who left to Lonn Friend, executive editorGo ask Alice: Cooper will director Jeff Hawkins and launch Teen People. There was no word of another defunct Flynt magazine, write for Flynt's golf book. subscription director R.J. last Friday on who YM's next editor will music title Rip, and most recently a Swircz will handle news- be. Seymour begins editing Redbook at the vp for Arista Records, conceived Backspin and stand and subscriptions, respectively. end of September. -Lisa Granatstein will be its editor -in -chief. Though a slew of golf Perhaps Flynt's most upscale launch ever titles exist for nearly every market segment, will be Code magazine, which will be distrib- Fields Out at Wenner Media; including women, seniors and travelers, Friend uted on newsstands beginning next May with a insists Backspin will be like no other. "Golf has 500,000 circulation and will start as a monthly. Burstein Becomes Us Pub been moving toward a lower demographic andA.G. Britton, Mode magazine's former editor Wenner Media vp/group publisher Dana has a much cooler appeal," Friend said. in chief (who also helped launch Mirabella and Fields will not be returning from materni- "We want to put out a magazine to try to the U.S. edition of Marie Claire), is spearhead- ty leave. Though no official reason was reach the Tiger Woods' of the world," Flynt ing the launch of Code. "This is a tremendous given for her departure, Kent Brownridge, added. "We want it to be irreverent, have some- market that has not been addressed in a sophis- senior vp/general manager, denied rumors what of an attitude and hopefully not be as bor- ticated unapologetic way," said Britton. "What of a fallout between Fields and himself. ing as those that are out there." we want this to be is an Esquire/J. Crew for men There are no current plans to fill the The magazine, which will target 18 -to -35 - of color." The monthly will target men 25
position. Fields' career at Wenner span- year -olds, will launch on newsstands in March years -old and up. ned 17 years, as she rose through the ranks of the company's ad sales department to become vp/group publisher in 1991. Separately, Larry Burstein, the for- mer executive vp of Ziff -Davis Publish- Syndication's Next Move ing, has been named publisher of Wen- ner's Us. He replaces Andrew Amill, Group's members want anti -cable pitch as new chief maps data who has shifted over to Men's Journal as associate publisher. SYNDICATION /By Michael Freeman With Burstein in place and Us editor Allison Bodenmann, president of the expected to develop research pointing to syndi- Charles Leerhsen on board for the past new Syndicated Network Television cated programming's broader national reach and four months, the stars are now aligned for Association, will soon be waging what strong overall ratings. Wenner to move the entertainment book some expect to be a campaign to steer Bodenmann, a syndication buying veteran up to the weekly (continued on page 8) advertisers' dollars away from cablewho most recently served as senior vp and and into syndication. Specifically, Bodenmann is broadcast director of Jordan, McGrath, Case ARE YOU N ONI- NE
DEN Al? Analysts. Prognosticators. Experts. Doomsayers who thought the Internet was going to blow away at the first strong breeze. Fact: 90 million people are now online. So when are you gonnaelieve? 200 million people? 400 million people? 'YAHOO! The world's largest online audience. PAGE 8 http://www.mediaweek.com September 7, 1998 MEDIAWEEK
MEDIA WIRE & Partners (where she spent rated too low, yet will buy some 19 years), said in an interview blocks of inventory with a cable last week that her immediate channel that does a 0.2 rating with frequency it has been mulling over for priority as head of SNTA is to most of its programs." some time. "The world is such a place meet with the member syndi- Most daytime talk shows fall right now where people get their informa- cators to "discuss their expec- within 3-7 rating averages in syndica- tion very, very quickly," said Burstein. tations, then to lay out a blue- tion, and off -network sitcoms post "And by going weekly, we'll be able to print of what research points Bodenmann: No upwards of a 10 rating, noted Julie offer that to our readers." we want to tackle with buy-bashing, just data Kantrowitz, vp/media sales for War- For Us to increase its frequency, which ers." Bodenmann started her ner Bros. Domestic Television Distri- is expected to occur by mid -1999, Wenner new job last week at the organization's New bution, one of the seven major Hollywood stu- is seeking investors willing to buy up to a York headquarters. dios that are funding SNTA. Kantrowitz hopes 50 percent stake in the title. -LG Several barter syndication sales executives that Bodenmann will use such data to ap- suggested that Bodenmann will be putting proach what the Cabletelevision Advertising 1 Into 3 Won't Go: Primedia together research material that specifically Bureau has accomplished on Madison Avenue. focuses on the perceived lack of effectiveness "The CAB and the cable networks have View Pushes Warner to Exit of national cable buys. been able to effectively target their medium to Primedia's move to restructure its maga- "I'm not sure where all of this comesdifferent advertisers who are looking for tai- zine group into three parts led to the ous- from, because I just want to really focus on lored, niche -oriented buys to complement their ter last week of president James Warner. the merits of syndication and not spend our [broadcast] network buys," Kantrowitz said. The former CBS exec, who filled the time bashing the other guys," said Boden- "Allison's goal will be to target all advertisers power vacuum left by former COO Har- mann. "We want to...just talk to some buyersand, in doing so, it will lead to increased de-
ry McQuillen, left the company after who think that some syndicated programs are mand and CPMs." only seven months at the helm. Primedia "felt that the magazine group structure that existed was unwieldy," explained Warner. "Hopefully this new organiza- tion will allow them to put more focus on Universal Closes InonB -G each of these individual businesses, which I think it will." Hot production company's successes have raised its asking price Warner added that there was also a TV PRODUCTION / By Betsy Sharkey "fundamental philosophical difference" between himself and William Reilly, Pri- Should Universal Studios complete a sion the future and then make it happen." media president/CEO. "I was more mar- deal to acquire full ownership of While Liebman's role became public in July, keting -oriented and [Reilly] was more Brillstein-Grey Entertainment, the the attorney has been working with Grey for financially oriented," Warner explained. price tag is expected to be well above months, mapping out possible future acquisi- "The issue wasn't so much spending, as the $100 million that Universal paid tions and alliances. the overall approach to business." two years ago for its initial 50 per- Grey and Liebman have crossed paths over Primedia's new world order has M. cent stake in the company. Industry sources last the years as the client list at the attorney's firm David Tanzer, formerly president/CEO week said the final price could go as high as grew to include Sony Pictures and BMG. In a of the Channel One school TV network, $150 million. Universal and Brillstein execu- recentinterview, Liebman said he was now overseeing Primedia Consumer tives would not comment on the talks. intrigued with having a role in shaping the fast- Magazines -23 titles including Seven- Brillstein-Grey's value has risen sharply in morphing Brillstein-Grey, which has expanded teen, New York and Modern Bride. Kevin the past year with the success of two key pro- well beyond its original roots as a talent -man- McAliley, CEO of Films for the Human- jects: Just Shoot Me, the NBC sitcom that is agement firm. The company's clientlist ities & Sciences, adds Channel One to produced by the company and stars David includes Dennis Miller, Jon Lovitz (who this his responsibilities. Reilly will take on Spade, a B -G management client; and the sur- fall joins the B -G -produced NewsRadio on the additional duties of acting president prise box-office hit, The Wedding Singer, pro- NBC) and Bill Maher (host of the B -G - of the new Special Interest Group, duced by B -G and starring client Adam Sandler. produced Politically Incorrect for ABC). including McMullen Argus, Primedia A Universal exec said the talks are driven in Leaving control of the company in the Special Interest titles and Primedia part by the studio's desire to free B -G chief Brad hands of the core executives at Brillstein-Grey Enthusiast Publications (formerly Grey up to concentrate on the creative side of the would be part of any new deal with Universal, Cowles Enthusiast Media). business and give Universal a stronger hand insay executives familiar with the talks. "What In addition, Curtis Thompson, Prime- the company's financial management. Since its [Frank] Biondi [Universal Studios chairman/ dia controller, has been named to the acquisition by Seagram, virtually all Universal CEO] is looking to do with Brillstein-Grey is new position of group president of the units have undergone financial restructuring. what Disney did when it bought Miramax-get Primedia Information Group. Thompson An indication that Grey was considering a a company that already knows how to mesh tal- will oversee the transfer of the company's major change came in July with the hiring of ent and profit," said one network TV executive. technical and trade titles to the business - veteran entertainment attorney Jonathan Lieb- "Brad and his crew are only getting better at it, to -business group. -LG man as executive vp. The choice, Grey said, and with Universal they'll have a lot deeper
was in part due to Liebman's "ability to envi- pockets to work with."
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CABLE TV Hispanic Nets' Pitch Scores The Cabletelevision Advertising Univision, Telemundo say switch to Big 4 sales strategies is working Bureau last week reported that basic cable beat the Big Four broadcast net- NETWORK TV /By John Consoli works in prime -time household delivery The recent shift by Hispanic TV net- ratings guarantees and levels of flexibility. This for August. Based on its analysis of works Univision and Telemundo to is something that had never been done before." Nielsen data, CAB said ad -supported advertising sales strategies similar to Univision reports that it made upfront deals cable's numbers represent the first time the major broadcast networks' is gen- with 30 advertisers that previously had pur- that cable's monthly household delivery erating some positive results. Univi-chased time on the network only in scatter. bested ABC, CBS, NBC and Fox. Cable sion last week announced that it has First-time advertisers this fall will include Con- also tied the networks in rating and share increased its 1998-99 upfront ad sales 49 per- tinental Airlines and Southwest Airlines, along for the month, typically a time period cent over last season, to $297 million. The total with several major movie studios. Other strong with low HUT (homes using TV) levels. includes deals with 21 new advertisers since the ad categories for Univision were health care, Basic cable drew an average prime -time network kicked off its upfront selling in May. auto, telecommunications, beverages and retail. audience of 23.9 million homes from July Telemundo, which began its upfront effort in Over at Telemundo, telecommunications 27 to Aug. 30, up 3.3 million or 15 per- June, reports that making its new -season shows and financial services have been particularly cent from August 1997. The Big Four more mainstream has attracted several new ad strong, according to Peter Tortorici, the net- networks attracted an average prime -time categories and helped boost its sales. work's new president. Tortorici spent 14 years household audience of 23.9 million. That Tom McGarrity, co -president of network at CBS, including a stint as president of enter- figure was down 5.3 percent, or 1.3 mil- sales for Univision, credited Ron Furman, Car- tainment, before joining Telemundo in August. lion, from August '97. los Deschapelles and Judy Kenny "and the team Telemundo, acquired this year by Sony Pic- they assembled" for the success of the net- tures Entertainment and Liberty Media, has CNN, CNBC and Fox News Channel work's upfront. While Deschapelles is a Univi- shaken up its prime -time schedule for this sea- followed Wall Street's bulls and bears to sion veteran, Furman and Kenny are among a son, replacing many of its traditional novellas impressive ratings surges last week. As the group of ad sales executives recruited this yearwith shows based on Big Four network hits. Dow Jones Industrial Average dropped from general -audience networks to bring their Tortorici believes that for Telemundo to 512 points last Monday, CNBC nabbed expertise and contacts to the Hispanic net- increase its meager 15 per cent share of the 1.02 million households, its highest view- work's revised sales strategy. Furman, Univi- Hispanic TV market, it must offer program- ership ever, between 4 and 4:15 p.m. dur- sion executive vp of sales and marketing, spent ming that's clearly alternative to dominant Uni- ing the network's Market Wrap show. the past decade at ABC, most recently as vp ofvision. "It's important for us to show we have a CNN and Fox News Channel also experi- prime -time sales. Kenny, an eight -year ABC distinct brand," he said. enced ratings pops as the market faltered. vet, is vp in charge of East Coast sales. While their business units are going more Fox News Channel's The Cavuto Business While Furman would not comment on Uni-mainstream, the two networks' programming Report jumped from its usual 28,000 view- vision's upfront efforts, a network insider said departments, headed by Mario Rodriguez at ers for its 11 p.m. run to 175,000 last that the sales chief and network president/COO Univision and Nely Gallan at Telemundo, con- Monday. On Tuesday, FNC's rating at the Henry Cisneros recently completed a two -tinue to have strong ties to the Hispanic com- close of the market was 0.3, (105,000 month "road show" during which 75 majormunity. Joe Zubi, executive vp of Hispanic homes), up from a normal 0.1 (24,000 advertisers or agencies were visited in person. agency Zubi Advertising in Miami, said the homes). CNNfn tripled its ratings and "We took our story to the highest level," the nets' programming decisions are still what mat- delivery last Monday, to an average 0.9 Univision executive said. "We shared propri- ters most to buyers. "Media buying is a sci- (648,000 homes). A special edition of etary information on our market. We offered ence," Zubi said. "Programming is an art." Moneyline News Hour With Lou Dobbs preempted CNN's regular coverage at 10 p.m. last Monday and registered a 1.2 (930,000 homes), a 50 percent increase Howard GetsaTweaking from the same time period last year. Discovery Communications'Travel Stern show to add more celeb interviews after 2d -week ratings dip Channel and Conde Nast Traveler have SYNDICATION /By formed an alliance to produce travel - Michael Freeman based programming. The two will jointly Despite strong opening -week ratings, second to NBC's Saturday Night Live. But in produce Conde Nast Raveler Presents Howard Stern's new syndicated TV Stem's second outing, ratings tumbled 22 per- Amazing Destinations, a prime -time series show will undergo some changes incent, to a 3.8 rating/10 share from a 4.9/12 for premiering on Travel Channel on coming weeks, according to its execu- the premiere in Nielsen's overnight ratings. Dis- Sept. 28. Thomas Wallace, Conde Nast tive producer. In its first two airings, tributor Eyemark Entertainment and the Traveler editor -in -chief, will host the show. The Howard Stem Radio Show improved its show's producers plan to use more "outside -the - The series will run Monday through stations' time periods 57 percent in share (com- studio" hijinks to bolster viewership. Friday from 10-11 p.m. -Jim Cooper pared to August 1997) and finished a strong According to station reps, Eyemark re - PhRVoi 01,/.. in in P1911 L the CUIllid Nti3I ST PAGE 12 http://www.mediaweek.com September 7, 1998 MEDIAWEEK
search found that viewers have "responded dents providing new celebrity segments," said more favorably to outside -produced elements"Biederman. The producer noted that other than Stern'sin -studio segments, a package new sketch -comedy bits and animated shorts MEDIAVEEK which already runs nightly on cable's E! Enter-will be added in coming weeks. "On any given tainment TV. Eyemark also noted that quarter- morning, listeners [to Stern's radio show] get Editor -in -Chief: Sid Holt hour ratings during the first episode spiked dur- a strong sense of Howard's full comedic Editor: William F. Gloede ing a taped interview with O.J. Simpson. Jim range and sensibilities," Biederman said. "We Executive Editor: Brian Moran Biederman, executive producer of The Howard always said we were going to provide that kind Managing Editor: Dwight Cunningham Stem Radio Show, said that the Simpson bit of balance in the TV show." News Editor: Michael Biirgi "drew a great response from the viewers." Meanwhile, two stations-KTVK, an inde- Departments Editor/Copy Chief: Anne Torpey-Kemph "What we will be doing is showing more of pendent in Phoenix, and Fox affiliate KJTV in Washington Bureau Chief: Alicia Mundy Editor-atLarge: Betsy Sharkey the classic Stuttering John [Melendez] celeb- Lubbock, Texas-dropped the show last week Senior Editors: John Consoli, Jim Cooper,
rity interviews as well as...other correspon- due to content concerns. Michael Freeman, Lisa Granatstein Media Research Editor: John Masterton Reporters: Megan Larson, Dorianne Perrucci, Mira Schwirtz Contributing Writers: Paul Colford, Verne Gay, Jeff Gremill ion, Jon Markman, Eric Schmuckler 111: New Media: Editor: Catharine P. Taylor; Less Clutter, More Dollars Senior Reporter: Bernhard Warner; Reporters: Adrienne Mand, Anya Sacharow; Copy Editor: Samson Okalow With help from their first rep firm, PBS stations draw new sponsors Media Person: Lewis Grossberger Design Director: Trish Gogarty PUBLIC TELEVISION /By Megan Larson Managing Art Director: Ferdinand Morton Special Reports Art Director: Paul Virga public television, best associated with For example, Kmart, retail haven of the Photo Editors \ Lida Kittler, Kim Sullivan quality programming and an afflu- everyman, is close to signing a deal with Assistant Photo Editors: Amy Moskowitz, Noah Klein ent and well-educated audience in NPTV. "It's an advantage to brand the Kmart Circulation Director: Christopher Wessel Circ. Assists:I; ff Criacchetti, Walter Korzeniewski small increments, has quietly crept brand with the PBS brand," said a representa- Mediaweek Online: Product Manager: Peter Hobbs onto the radars of local media buy- tivefor Kmart agency Campbell Mithun Editorial Reprints: Reprint Management Services ers across the country. A few recent Esty. "There is no concluded deal yet, but we l-717-560-200 I; e-mail: Sales@ rinsreprints.com
factors-namely, the rise of clutter elsewhere plan to become involved with public television Regional Sales Din: Los Angeles: Charlotte Erwin; Boston: Ron Kolgraf; on TV and a year -old rep firm-have helped one way or another." Category Mors: TV Linda D'Adamo. Print Richard Eydr. Senior Account Mgr. Midwest: Scott Symington; Account Mgrs: EAST: Randy Dorm. lori High. grow its local ad revenue (its propo- Advertising on public Robert W. Jones, Matt Panken. Jennifer Pascal; Les Anodes: Wendy nents call it underwriting) to an TV long consisted of an Hudson, Jacki Leigh: Midwest: Leah Torsherg; CLASSIFIED: Publisher: Harold Itzkowitz: Sales Mors: Julie Azous, Wendy Brandariz, M. Morris, estimated $75.4 million in 1997, PUBLIC TV'S on -screen company logo Karen Sharkey; Sales Rep: Stacey Tilford; Sales Assists: Michele Golden, averaging about 7 percent annually. Zalinn Walton RISING TIDE and a voiceover. In 1986, It's been a wake-up call for agencies the FCC let stations ex- Marketing Services Manager: Chris Heyen that aren't necessarily targeting the pand on -air "spots" to 15 Special Events Manager A IcAandra Scott -Hansen YEAR REVENUE Promotion Art Director: Jeanne Geier Princeton -spawned CEO with the and 30 seconds, but few Promotion Associate: Matt Pollock 50 -ft. yacht out back. 1997 $75.4* stations took advantage. Production Director: Louis Seeger "The biggest attractionisthe Stationssuchas New Dir. Planning El Operations: Adeline Cippoletti 1996 70.9 Adv.to Editorial Production Mgr: Elise Echcvarricta non -clutteredenvironment,"said York's WNET-TV and Asst Prod. Mgrs: kat lie, Karl. Ed Reynolds. Cindee Weiss Maggie Ross, senior vp/director of 1995 66.5 L.A.'sKCET-TV saw Deputy Editor/Business Affairs: local broadcast for Young & Rubi- revenue rise since adapt- 1994 61.0 John I O'(omb,: cam, who has negotiated sponsor- ing to 30s in the last two Vice President/Creative Director: ships for clients Charles Schwab and 'Estimate. Due to public broad- years. AudreyKuda, Wally Lawrence casting's accounting practices, final Lincoln Mercury. Clutter has risen 1997 revenue has not been reported. WNET director of mar- Vice President/General Manager: Figures are from local sponsorships Louis Isidora steadily on commercial TV stations and underwriting only. Source: PBS. keting, said revenue rose Vice President/Marketing: in recent years, but public TV's 73 percent to $4.1 mil- Mary Beth Johnston lion in 1997 over '96. non -programming time is kept at a mini- Senior Vice President/Marketing: mum-two minutes tops and only between Agencies still have restrictions to contend Kenneth Marks shows. Ross explains that it's to her clients' with. FCC guidelines dictate that corporate un- Executive VP/Editor-In-Chief advantage to be one of the only sponsors in a derwriters omit any comparative or qualitative Sid Hilt program. "It gives a heightened awareness of statements from their announcements. In other Executive VP/Group Publisher: Michael E. Parker your client's brand," she said. words, no hard sell. Bob Mauro, executive Seizing on the interest from agencies, Bob vp/COO of WTTW-TV in Chicago, would like President: Mark A. Dacey Williams, a veteran of the cable rep firm busi- to see the rules abolished. "We'd grow from $3 Chairman, liihn C. Thoinas. Jr. ness, last September formed National Public million to $15 million overnight," he said. BPI COMMUNICATIONS Television, a rep firm that handles public TV Skeptics fear public TV eventually could Chairman (..,.11,1 S. bbs President a Chid Executive Office,: Ida, Babcock. Jr. stations. Williams, NPTV president/CEO, es- become indistinguishable from commercial EvenVIER P,esulents\L, rk A. Duce. Robcrt I. Ektivling. Howard Lander Sr Vice Presidents: Georgina Challis, Paul Curran, timates that by next year, the firm will have TV. No way, believes Mauro. "Most stations .one Haire. Rosalee Lovett, Craig Reiss brought in some $15 million in new local rev- would impose rules on themselves to avoid be- Vice President: Glenn Heffernan
enue to the firm's 75 client stations. coming commercial prostitutes," he said. LIFT WITH YOUR
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localedia SEATTLE WASHINGTON SAN JOSE, CALIF. MIAMI
TV STATIONS/CABLE NEWSPAPERS/NEW MEDIA RADIO/MAGAZINES Megan Larson Dori Perrucci Mira Schwirtz
SEATTLE/TV STATIONS a need for monitoring," said E. R. Shipp, who joins the Post on Oct. 1. "Newspaper reporters have a certain commitment to honesty. We Tribune's Tale of Two Stations don't need fact -checkers; by our definition, we SEATTLE -BASED Fox AFFILIATE KCPQ-TV IS dio six months ago, launched a 10 p.m. news- are offering the facts." on a roll that will likely continue under its new cast last year that is steadily gaining ground and But honest truth -telling, that most basic owner, Tribune Broadcasting, media buyers benefits from Fox's NFL package. principal of journalistic principles, has been said. Benefitting from the fifth largest media Meredith Corporation, based in Dessavaged in recent months, she said, citing a company's deeper pockets and programmingMoines, Iowa, initially purchased KCPQ from flurry of "most embarrassing moments." muscle, fourth -ranked KCPQ "could turn out Sacramento, Calif. -based Kelly Broadcasting Those missteps include the $10 million settle- to be a front-runner," said Meghan Davie,for $370 million; in turn, Meredith traded the ment paid by The Cincinnati Enquirer after an media buyer for Bozell Worldwide in Seattle. station to Tribune in exchange for WGNX-TV,investigative article was published using pur- Uncertain, however, is the fate of Tribune's the CBS affiliate in Atlanta, and $10 million. ported stolen voice -mail messages and unsub- other station in Seattle-WB affiliate KTTZ- "It's a huge acquisition that definitely raisesstantiated columns at The Boston Globe. TV. Tribune may sacrifice it in an attempt to the level of KCPQ," said Gordy Bryson, presi- "Somehow," Shipp continued, "we've got- comply with federal regulations prohibitingdent of KSL Media West. ten away from our mission. It may be that mar- multiple station ownership in the same market, "With so much consolidation ket pressures insiders said. going on, you have to be a part of a have changed, But that's the minority view. Most buyers big broadcast group to survive," and perhaps are betting on a local marketing agreement added Roger Ottenbach, KCPQ's reporters feel that between the two stations, leaving Tribune in vp/gm. Kelly, a small family -owned now." control of K1 -1Z, the market's No. 6 station. company, had too few station hold- Shipp, 43, An LMA is a viable option, but theings to interest major syndicators, takes a leave of exchange of K1 -1.Z for another major market Ottenbach and buyers agreed. absence from WB affiliate is also a possibility, said Dennis But with Tribune on board, ColumbiaUni- FitzSimons, Tribune Broadcasting president. Ottenbach said KCPQ is "in a versity, where she Either way, Tribune will won't snub the strong position to acquire the best isanassistant WB, he said. Tribune holds a 25 percent stakesyndicated programming coming professor of jour- in the network. "Whatever option we select will down the line." nalism. She has be totally supportive of the WB and its nation- Bryson concurred on the impor- alsogivenup al delivery," FitzSimons said. tance of top -rated syndicated pro- writing her twice - That option would be disappointing, said gramming. "It doesn't matter where weekly column at Bill Gingerich, creative services director for you are in prime if your lead-in is too Shipp -shape: Getting back totheNew York K1-1 Z, "but we're entering the waiting modelight," he said. -ML reporting mission is critical. Daily News, now and aren't sure what's going to happen." where she won a Clearly, KCPQ is a more valuable franchise 1996 Pulitzer Prize for her commentary and as well as a potent competitor. According to WASHINGTON/NEWSPAPERS opinion. Shipp replaces Geneva Overholser, Nielsen Media Research, KCPQ won a 6 per- who starts a twice -weekly column for The cent share in July 1998, fourth behind Big New Keeper of Flame Washington Post Writers Group later this year. Three affiliates KING -TV (NBC), KOMO- Shipp's stature in the journalistic commu- TV (ABC) and KIRO-TV (CBS). At Post Heralds Integrity nity is one element that appealed to the Post, KTTZ garnered a 4 percent share. (The THE WASHINGTON POST'S NEW OMBUDSMAN said Leonard Downie, Jr., the paper's executive UPN O&O, KSTW-TV, ranks fifth.) believes it's time to reexamine journalism's editor. "She's got a voice that will be engaging However, KCPQ has a few extra bonuses. most basic premise: honesty. "In the last few for our readers and the self-confidence to call it It completed construction on a new digital stu- months, it's really come home to us that there's as she sees it," he said. Moreover, having an She shook JO the Acid nail polish industry with an irreverent splash of color. A batch of glossy pastel polishes mixed r her bathroom sink. With names and jelly ring tops, her trendy nail tints caught the eye of Hollywood's glitterati and the '-ashicr elite. Today her Hc-d aindy is a full-flecged cosmetic company. With annual sales over $10 million. Fearless mark4ers like
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ombudsman is "one element of quality control to be." channe like Ocean Drive, a that can prevent" problems. Withthenew market veteranat At the Post, the ombudsman is allowed toproperties, Jacor now prgrigre just 6 years old, the sit in on editorial meetings, but won't beowns nearly 36 per- best that they can say involved in the editorial process. Nor will Shipp cent of the San Jose is good luck. be accountable to it; she will report to Downie, market, according to "In the six years but will express her unedited opinion in a the Duncan's guide. fashion ) Q we've been in busi- weekly column. John Sutherland, ness, there have been The Post is one of only a handful of U.S. 1 your Jacor's BayArea definitive guide to 10 start-ups that have papers-an estimated 40-that staffs thevp/marketing, said the the best the season tried to copy our for- has to offer ombudsman position. That makes the papercompany will secure mat,"saidOcean circle of trends unique in recognizing "the need for an inde-its rock niche with miarni's top designers ri.) Drive publisher Jerry form a roundtable pendent voice to talk to the public and editors," San Jose's 1.6 million and critique the Powers, "and so far said Shipp, who said she looks forward to using residents by adding fall collections ninehavefailed. her teaching skills in her new job. KUFX's classic rock rank and style local luminaries [Bronson] should just With polls showing that public trust andsound to the more don their favorite designer clothes give me the money journalistic credibility are at all-time lows, mainstream sound of right now." "Ombudsmen are on the front lines more than KSJO. Andwhile Some advertisers ever before," said John Bull, president of the KLDZ's format has not been announced, Jacor Mag seeks cachet arealsoskeptical Society of Newspaper Ombudsmen. Bull, whoexecs said it will complement the other two. from the South about the new ven- handles that job at The Philadelphia Inquirer, Jacor's swap with CBS was part of a feder- Beach scene. ture's chances. "The said the use of e-mail has accelerated the inter- al condition that it forfeit eight stations to gain market can handle active process between readers and newspa- approval for its 1997 buy of Nationwide Broad- two magazines, but I don't think three can sur- pers. "We've learned the hard way" that not casting. Jacor gained the two San Jose outletsvive," said Hans Boynton, international mar- being open to reader concerns "breeds misun-and four others in St. Louis and Baltimore, all keting director at Miami's IAC Advertising derstanding. The ombudsman has a teachingowned by CBS. In exchange, Jacor gave CBS Group. Boynton said that's because the Miami role between the public and the staff." -DP three stations in Columbus, Ohio and two in scene is essentially the 20 -block universe of Minneapolis -St. Paul. Jacor sold or swapped South Beach, the city's trendy hub. "Ocean Dri- the remaining three properties in San Diegove is seen as the voice of South Beach, and I SAN JOSE, CALIF./RADIO and Cleveland. don't see any magazine overcoming that," Meanwhile, at least one San Francisco com- Boynton said. Jacor Plan Has Rock petitor said Jacor's plan to use the 30 -year -old One mag falling by the wayside earlier this rocker KSJO as a vehicle for format dominanceyear was Fashion Spectrum. Like Channel, FS Sticking to Silicon Valley has limited potential. "I see KSJO as sort of thewasstarted bya Miami businessman.
131 ADDINGTWO FM STATIONS INSANJoni black T-shirts and pickup trucks kind of rockAlthough readers said it had editorial merit, the Calif., Jacor Communications is set to launchstation," said Steve DiNardo, vp/gm of CBS - 2 -year -old magazine struggled to find an iden- a new Silicon Valley rock network. The Cov-owned KLLC-FM in San Francisco. "Will they tity between the glitzy Drive (circ 48,270 at the ington,Ky.-based companylastmonth increase listenership? Yeah, I think so But it's end of 1997) and the more newsy, city maga- acquired KUFX-FM and KOME-FM in anot like bringing fire to the Eskimos." -MS zine, Miami Metro (circ 52,180). (Both are swap with CBS. The new properties, KUFX- audited by BPA International.) FM and a renamed KLDZ-FM, will be united Enter Bronson. Owner of a popular South with Jacor's top -rated San Jose rocker, KSJO- MIAMI/MAGAZINES Beach nightclub, chair of the Miami City Bal- FM, to snare the South Bay's rock listener, let and a museum director, Bronson introduced said Jacor president Randy Michaels. In Start -Up Graveyard, his magazine with the help of a letter from "In San Jose there's a lot of computer nerds Mayor Neisen Kasdin. The letter was reprinted who listen to rock, so we see some potential ChannelRushes Forward in the premier issue.
there," Michaels said. IT'S ABOUT SEX, DECADENCE, AND HIGH - But Bronson's accreditation is not all ster- In a separate strike at the entire nine -coun- stakes rivalry. No, it's not a made -for -TV ling. He is also the former owner of a securities ty San Francisco Bay area, Jacor plans tomafia movie. It's the magazine industry in firm, Ft. Lauderdale, Fla. -based Biltmore simulcast KSJO's mainstream rock format on Miami. "Miami became a fashion -industry, Securities, which paid a $1 million fine to settle two East Bay properties-KZWC-FM (to bemodeling hotspot for the last several years," investors' claims of fraud. Bronson left the called KFJO-FM) and KZSF-FM-acquiredsaid Richard Bronson, publisher of the city's business earlier this year. last month from Z Spanish Radio. newest contender, Channel Magazine, "and Nevertheless, Bronson said he's likely bet- Analyst J.T. Anderton of Duncan's Radioit creates a more hedonistic, a more deca- ter outfitted than most for the blood sport Market Guide said both strategies are good,dent, a bit more naughty atmosphere." known as Miami publishing. In a raucous long-term investments in a high -growth area. Premiering this month, the glitzy, fashion - public battle this year, Ocean Drive sued Mia- "People still have an inclination to listen to inspired Channel hopes to cash in on the cachet mi Metro for libel and unfair trade practices local radio," said Anderton. "And increasingly of South Beach. Bronson said the magazine, after Metro allegedly circulated a letter to San Jose is big enough that the big acts play which has a controlled circ of 60,000, will focus Miami advertisers questioning Drive's circu- there, the big retailers are locating there, so myon "pictures of beautiful people" with articles lation numbers. Drive pulled out of that suit bet is over time it will grow and be a good place about "life and lifestyle." As for competitors last month. -MS MEDIAWEEK September 7, 1998 http://www.mediaweek.com PAGE 17
WASHINGTON Alicia lIVILiindy All Celine, All the Time When ChancellorMedia The mergers have troubled radio fanatics and vari- Advertisers and announced that it wanted to ous communities who still believe in local broadcasting buy Capstar two weeks ago, and diversity. But that pales in comparison to what shudders swept through the they've done to the advertising world. Every new merg- agencies, fearing much of America's advertis- er afflicts advertisers and ad agency execs with neural- ing industry. In case you've gia. The reason, in a word, is that agency execs believe been hiding in a cave, radio these mergers mean monopoly. Oh, maybe not imme- monopolies, want mergers since the so-called diately. "They [radio chain owners] wouldn't be so stu- Telecommunications Act passed in 1996 have skyrock- pid as to raise rates overnight," says Page Thompson, eted. Analysts say that in five years there will be onlypresident of DDB Needham's Optimum Media. But the government to one radio chain and it will play only Celine Dion andeventually, inevitably, the rates go up and a de facto Whitney Houston. monopoly situationrules. As Jean Pool, executive All right, that's a little extreme. But across thevp/director of North American media services at J. sorein in radio mergers nation, radio mergers and the centralized control they Walter Thompson, says, "In some markets we've seen a engender are replacing good music with mass-pro- jump from 100 percent to 300 percent in some stations' duced tapes of homogenized, androgynous voices. If it rates." weren't for the odd morning -drive sadist, listeners Seeing the way the radio merger mania was headed, wouldn't be able to tell which station they had on. the American Association of Advertising Agencies convened a committee to chart the course of the mergers and "educate" government officials about radio buying. The government officials "In my lifetime, demand hasnever gone up like this. You they focused on are in the Department of Jus- tice's Task Force on Mergers. "We spent a lot of time with them," said Pool, now a member of see it in virtually every one of the top 10 markets." the AAAAs media buying committee. It can safely be said that there isn't a trick or Jean Pool, J. Walter Thompson toolinradio buying, ad placement, market - manipulation and negotiation strategy that hasn't been explained in excruciating detail to various DOJ lawyers, including Joel Klein, assistant attorney general for antitrust and several of his staff."I think we've given them a complete primer in radio buying," says the committee's chairman, Allen Banks, executive vp/media director, North America at Saatchi & Saatchi. What's the result? "They are scrutinizing almost every deal that comes up, even in small- er markets, which didn't use to get much atten- tion," says Thompson. Of some 1,000 proposed mergers, the DOJ has investigated about 50. And in about half a dozen cases of proposed deals, license assignments and buyouts, the DOJ has asked for changes and divestitures. For example, CBS had to divest itself of some of its San Jose, Calif., holdings when it bought American Radio Systems (ARS) last year for $2.6 billion. Without the divestiture, CBS would have controlled more than 60 percent of the San Jose market. But the advertising community wants more action, not just from the DOJ but from the FCC as well. Banks explains: "I don't think this Chancellor/Capstar move is going to be good for us. But there are more issues than that. For
A uonk.,, iv WASHINGTON instance, I think the Justice Department has to look at review. The FCC has sent deals in Little Rock (Citadel more than whether an ownership deal gives a station Communications), Cincinnati (Jacor) and Blacksburg, group 40 percent of the market." Va. (Root Communications) out for public comment. The problem, he says, is that market concentration It's part of the federal statute that the FCC review deals is not easily quantified, especially in the time frameon the basis of competition and diversity. But in these immediately following a merger. "When the station'scases, the FCC is flagging the market concentration formats change to go after a more desirable demo issue in soliciting comments. And it could take action to group, it changes the equation of market penetration. block the deals, even without the DOJ on board (though What is the Justice Department able to do about that?" that hasn't happened much since Republicans took con- "That's a good question," says Craig Conrath, chief trol of Congress). of the Merger Task Force. He and Reid Horwitz, assis- The DOJ has been giving the FCC cover. When Sen. Conrad Burns (R -Mont.) complained last year that the FCC was holding up too "Monopoly pricing is happening in several markets, and it's hardermany radio deals, the agency happily pointed to DOJ, noting that the FCC couldn't really approve deals while they were under DOJ to change something than prevent it." -John Kamp, AMA investigation. And if the DOJ was taking a long time, well, the FCC was not in a posi- tant chief of the Merger Task Force, told Mediaweek tion to be telling Justice to hurry up. that the DOJ isn't just looking at the 40 percent "stan- But here's a problem: If the DOJ doesn't find justi- dard" when evaluating radio deals. For instance, thefication under its rules to change the deal, it will be watchdog looks at ownership of "big signals." hard, in the current political climate, for FCC chair- Bottom line: DOJ is looking out for consumers and, man Bill Kennard to act without attracting fire from Conrath says, "In the case of these radio agreements,some members of Congress. And, one FCC staffer the consumers are the advertisers." But following for- explained, since Hicks Muse already has interest in mat changes and their effects on the market puts theboth Chancellor and Capstar, there doesn't seem to be DOJ in the uncomfortable position of investigating a much of a hurdle with a change of ownership. radio station's management decisions. The DOJ can't Some issues are beyond both FCC and DOJ reach. be responsible for complaining when a station makes Industry newsletter Radio Business Reports has noted programming changes that give it a competitive edge that stations are adding more ad time at the expense of and raise its profits. programming. Though the data is largely anecdotal, As it is, the DOJ can only investigate or ask for some stations have increased ad time from 14 minutes changes if a deal appears to violate antitrust laws. per hour to 18 and in some markets, 22 minutes. This "Consumers need to have the benefit of competitivechange seems to have come in the wake of Mel Kar- choice," saysConrath."We'retryingtoprevent mazin's takeover at CBS and CBS' purchase of ARS. monopoly pricing. Every merger has to be looked at in"There's no such thing as 'sold out' anymore," says terms of its market." Katy Bachman, vp of RBR. What about the potential monopoly in cross -owner- Ad execs are just beginning to grapple with this ship situations? Thompson says he used to be told, "If phenomenon. One who asked not to be identified said, you don't like the cost of buying radio time, you can "It's harder to get a promise of placement now-our always go somewhere else." But what if the radio sta- clients don't want to be fourth or fifth in an endless tion and the local newspaper have the same owners, as string of commercials. And we're paying as though we could be the case if Congress allows TV and newspa-were one of two or three." per cross -ownership? Replies Conrath: "Our ultimate Thompson believes the problems of radio mergers job at the DOJ is to look at what the real competitivefor advertisers need to be viewed in a larger context. effect is in any deal. What's really going on here? Who Banks adds that a better formula to determine "market are these folks really competing with?" concentration" is needed. John Kamp, executive vp at Radio station owners counter complaints about AAAA, says, "We are going to keep working with the price hikes by insisting that the real culprit is increased DOJ, and making our concerns heard. Monopoly pric- demand for ad time. But Pool says, "In my lifetime,ing is starting to happen in several markets, and it's demand has never gone up like this. You see it in virtu- harder to change something than to prevent it." ally every one of the top 10 markets." Meanwhile, Banks says, "I'm still waiting for all Meanwhile, the FCC finds itself in a conundrum. those 'economies of scale' we were going to see with Although it can review deals in the name of "the publicmergers. I said something negative when the Chancel- interest," if it gets too aggressive, Congress will step in. lor/Capstar deal was announced, and I got a call from Cumulus Media has recently attacked the FCC's review someone who wants to come over and show me a com- of three outstanding deals as an "unnecessary layer ofplete analysis of how all these mergers are actually sav- regulation," calling it duplicative of the DOJ's antitrust ing me money. I can't wait to see it." Barron's. How money becomes wealth. Every week, in numbers greater than for Forbes, Fortune and BusinessWeek, our readers march to the newsstand for a copy of Baron's. Then, for 2 1/2 hours on average, they tune out everything else while they scour our pages.They read the ads (76.9%). And after they've read the ads, they advertise the ads. Bringing them to the attention of colleagues (14.1%). And discussing them with friends and family (28.6%). So if you're an advertiser trying to reach an affluent audience - and then some - Barron's is the ideal instrument. Source: Barron's Primary Reader Survey, Beta Research Corporation, 1995; ABC circulation for six months ending 12/31/97. ©1998 Dow Jones & Company, Inc. All Rights Reserved. Dvfim'Es- PAGE 22 http://www.mediaweek.com September 7, 1998 MEDIAWEEK Maazines By Lisa Granatstein Washington hopes MRs circ gains will help the title reach out to appar- Six months after ReturnonInvestment el and pharmaceutical advertisers and build on its relationships with 'me Inc. is banking on its most recent magazine acquisition, automakers and the tech industry. buying Mutual Attracting advertisers to a book Mutual Funds, to become a top player in the booming per- that covers just one aspect of person- Tsonal finance category. Launched four years ago by the Deer- al finance, mutual funds, can be a Funds, Time Inc. is challenge. "There are so many books field, Fla.-based Institute for Econometric Research, the in the category that have a more 743,000 -circulation monthly had been quietly building its readershipbroad appeal" than MF, says Priya shaking up the title's Narang, DeWitt Media vp/media and ad pages before Time purchased IER (which also publishes nine planning director. "Advertisers need to be very targeted, but at the same portfolio, looking newsletters) in March. Six months into the new ownership, Mutual time speak to enough people to be Funds is undergoing a total transformation, with a new managing edi- heard. There are many other venues out there now." for more growth tor, a new look and the integration of its sales and marketing staff into As MF and other established per- sonal finance titles grow, the catego- the Time Inc. juggernaut. zine's financial planning themes. ry continues to branch out, with a "Mutual Funds is really a gem in "We're entering a new era for in-slew of recently launched books therough,with vestors, where they're going to be focusing on E -commerce. Two other huge potential," much more informed about their new finance magazines target wo- says Michelle Wash- investments," Curran explains. "In men. Capital's Equity will be poly - ington, IER presi- addition to offering more fund -per- bagged with the December issue of MCA Ovine TOutual AMERICAS IMET Mon-STMENT: Funds' O,TORT, dentandCEO. formance stories, we will add to the Worth (a potential distribution deal How lb Get The "Now that it's part coverage of the people behind those with Fairchild's W did not pan out). of the Time Inc. funds, tangential issues like taxing Currency, which was polybagged Best Deal family, we're look- strategies and E -commerce, and how with 9.5 million copies of Conde On a Load Fund ing at dramatically best to spend your gains." Nast magazines last April, plans to boosting its pres- In December, the magazine will 10 Ways to LightenLoads and Bc t Your increase its circ to 11 million next ence." That effort publish a bonus double issue for the year thanks to the arrival of The New will include gener- WS: How to first time. Curran hopes to develop Yorker and Wired into the CN family. ump Start ating more buzz one-shot franchise issues for MF, in Rick Levine, a former New York- our 401(k) with advertisers the manner of Money's money.com er executive and Conde Nast Travel- about the personal and Fortune's Money Guide. Whileer managing editor, was recently est Strategies service category'sthe MF edit staff will remain based or Risky Markets named corporate executive direc- third -largesttitle: in Deerfield, Curran will commute tor/editorial projects for Conde Nast Onlybig sister between New York and Florida. and will oversee Currency's April Flex American. Amer'c, I Franklin. Kauirnanrt, Neuberger PBSC Money (1.9 million To help build its presence, Mutu- 1999 issue. Personal finance author circ) and Kiplinger's al Funds will increase its draw on Suze Orman, who oversaw the pre- New editor Curran: Personal Finance (1.1 million) are newsstands by 25 percent; with the miere issue, will continue to write for Serving readers "much bigger than Mutual Funds. Time Inc. acquisition, the title has the supplement. With just the single more informed about This week, Fortune executive edi- switched distributors from Curtis to April issue confirmed for next year, their investments." tor John Curran is taking over asTime Distribution Services. MF also no plans are under way to make Cur- managing editor of Mutual Funds.plans to boost its rate base from rency a stand-alone magazine any- Norman Fosback, MF's former edi- 750,000 to 800,000 in January. time soon. "But it's still under con- tor -in -chief, will report to Curran. MF had total paid circ of 742,492 sideration," says one CN executive. Curran was one of the Time Inc. in the first half of this year, up 34.6 editorial consultants who worked on percent, according to the Audit MFs overhaul. The re -designed Octo- Bureau of Circulations. Ad pages did Wirecrs New Sales Push ber issue, on newsstands this week, not fare as well, dipping 6.8 percent sports a new logo, sharper charts and through July to 303. The title re- CN: Learning to Live graphics and more white space, mak- mains well behind Money (673 pages ing it more easily navigable. Though through July), Kiplinger's (530), Dow In the Digital World Mutual Funds' highly focused con- Jones/Hearst's Smart Money (714) Since being sold four months ago to tent is not expected to change, Cur- and Capital Publishing's Worth (394) Conde Nast for an estimated $80 ran plans on broadening the maga- in ad pages. million, Wired has begun the process HOW TO LOSE YOUR POSITION RS R#1COMPANY 1.Keep telling yourself how good you are. 2.Build a plush new corporate headquarters downtown. 3.Raise your prices every year... after all, you're the leader...they'll pay it. 4.Keep making your product the same way... same sizes...same styles...and keep selling it in the same old distribution channels. 5.Continue to explain to your CEO why 1 -4 above are so critical. 6.Ignore history...its lessons don't apply to you: Zenith's stock sold for over $300 a share. Sears' sales used to be larger than its next two competitors' combined. Schlitz was the best selling premium beer. Korvette was the leading discount store. Dow Jones' Journal used to have 2.1 million circulation and was a monopoly. Chevrolet was the #1 car in America. 7.Follow the herd. Blow your budget on an expensive image campaign in the same old publications showing declining readership. Go only for mass reach even when it costs you 200% to 300% more, in terms of effectiveness, and when more efficient new choices are available. Since few companies accurately measure image campaigns or test them in competing media, you'll never know exactly how much money you blew...or why your sales and earnings are slipping. 8.Explain all of the above to the new CEO...and the new ad agency. IBD'S GUARANTEE: If you're a national corporate image advertiser, willing to carefully measure your ad results based on equal space in each publication, we guarantee you will pull at least 100% more inquiries with Investor's Business Daily, per dollar spent, than in The Wall Street Journal, any national business magazine or regional newspaper. IBD also guarantees a lower cost per order than cable or network TV. 83% of IBD's audience do not read The Wall Street Journal, according to Readex Inc., June 1998. Investor's Business Daily "For People Who Choose To Succeed" 211998 Fox Family Properties. Inc. Fox Family and the Family Channel are the respective trademarks of Fox and All other programs. logos and characters are the property of the respective rights holders. All Rights Reserved. PAGE 26 http://www.mediaweek.com September 7, 1998 MEDIAWEEK Magazines lure Ilium of integrating its sales and marketing "Conde Nast is very con- Sollar the ink lost Must -Reads operations with those of its newcerned that the magazine be a owner. "Technically, [the merger] leader in its field, in the same A compendium of note- doesn't begin until January, but we way Vogue is in its field," notes worthy articles from are working very closely," says a Katrina Heron, Wired editor -in - recent issues: senior CN exec. "They are included chief. Heron, who took over last Apple s Wooed. i$ Es/veiled Swan, Wm/ lives proves in any major contracts or marketing December, over the summer sou* is lecratire nr, to; The horror! The horror! proposals we're working on, and promoteddesign director il lk Petlelt pea Is, In the perfectly timed we're included in their ad and mar- Thomas Schneider to head up wool shri Ire yell il,ddOr' "Rule 1: Don't Panic. keting strategies." CN president and the art department, replacing Rule 2: Panic First," Wal- CEO Steven Florio and editorial the departed John Plunkett. ter Russell Mead offers director James Truman have been While Wired founders Louis the scary tale of a global visitingthe San Francisco -basedRossetto and Jane Metcalfe t Ass. economic crisis that Wired staff regularly. remain on the board of theComing into fashion? Clients of may hit a market near Conde Nast has helped fund a magazine, some Wired staffersother CN mags are getting pitches. you.Esquire, October new $1 million trade advertisingare a bit uneasy about Conde campaign for Wired (running in Nast's ownership. "We're talking same period last year. Paid circula- ChristineWright's "In- Mediaweek, among other publica- about a bunch of people that sit on tionincreased19.5percentto stant Gratification" takes tions) and has begun integrating the Madison Avenue and don't under- 415,256 for the first six months, ac- scratch -and -sniff to a digital monthly in ad packages with stand this world and how it works," cording to the ABC. new level in the first other CN titles. "They can help us says a Wired staffer. One issue left interactive makeup sam- and we can help them," says Dana unresolved since the sale is the mag- pler.Allure, September Lyon, Wired publisher. "Lexus is azine's online presence. The deal Working Woman Redesign going into Wired as [part of a CN] with CN did not include Wired Dig- Before those summer package, and Microsoft, which is a ital, the company's Internet division. Looking Better memories begin to fade, client of Wired, is increasing its fre- "Our online future is uncertain, and Coco Myers offers a han- quency in Conde Nast books." they're trying to hash it out," says the On the Job dy guide on the art and Lyon is also optimistic about Wired staffer. Currently, Wired Dig- Working Woman spent the summer craft of creating"Scrap- using CN's clout to get fashion pages ital is maintaining the magazine's getting a makeover. The changes-a books."Martha Stewart for Wired. Coach bags recently Web site for Conde Nast. new logo, crisper photography and Living,September signed on with the title, the advertis- Wired's ad pages were up 2.9 per- sleeker pages-aim to better reflect er's first buy in a tech book. cent to 712 through July over theand target the women executives WW wants as readers. 60 SECONDS WITH... Since she left Home Office Com- puting 10 months ago to join the Bill Blass MacDonald Communications pub, Guest editor,Civilization, August/September WW editor -in -chief Bernadette Grey has sought to give the monthly more Q. You chose to focus the issue on style, rather than warmth and energy. Grey commis- fashion. Why? A. I really and truly disdain the sioned Roger Black Inc.'s Maryjane idea of fashion. It's style that really counts, and I Fahey to work on the redesign along- think that in most people's minds, it's too much side Heidi Volpe, WW's art director. of an overlapping of the same thing. Fashion is available to anybody, In the past few months, Grey has but style is a very rare commodity. Q. How would you define style? also added new columns including A. It's one of those things you develop through the years-experience, "Business Closeup" (focusing on exposure, reading, seeing. I also feel that to have true style also involves business owners), buyer's guides (for a certain amount of mystery. You never reveal too much of yourself, everything from laptops to convert- and so often in the case of people overly involved with clothes, they do ibles) and last spring's first Working just that. Q. You enlisted author Bruce McCall to write a satiric piece on Woman 500, a ranking of the U.S.' casual Fridays. But aren't they the best display of personal style? A. It is. largest businesses owned by women. But unfortunately since you can only express it one day a week, in the WW's circulation was flat at end it isn't. Q. Who are the bigger prima donnas, models or writers? 633,572 through June, acccording A. Oh, definitely models. Writers want to please. G. Would you do this to ABC. The monthly's ad pages editing gig again? A. No, I doubt if I would. I don't think I have time. But were up 24 percent, to 275, in the I do see that I'm inclined to write a book. So I will pursue the book. It first seven months. "The market is won't be a memoir or tell -all, those are ultimately boring. It will be a dying for ways to attract women," book on style, and it'll have to do with food, and houses-everything. says Barbara Litrell, MacDonald group publisher. Students Talk Back (ENTHUSIASTICALLY) c.(iThe information provided will be a solid base for my day to day work. The workbook will be a great reference guide.,, MICHAEL SMITH, MARKETING EXPENSE ANALYST, PAYLESS SHOE SOURCE (.13y reviewing the principles of planning, The Media School enabled me to plan better, more efficient buys.,, BARBARA BENDER, Assoc. MEDIA MANAGER KINGSWOOD ADVERTISING thought the class was well taught and informative.,, JEROME FITZGIBBONS, ADVERTISING SALES MANAGER REUTERS r WHO SHOULD ATTEND? THE MEDIA SCHOOL A Division of MEDIAWEEK MAGAZINE NEW SCHEDULE AGENCY -Media Planners, Buyers, Media Directors, Account Please send me more information. I'm interested in. Executives, Account Managers... 1998 CORPORATE -Advertising Directors, Media Managers, Marketing MINNEAPOLIS, AUGUST 6, 7 ATLANTA, OCTOBER 6, 7 Directors, Brand Managers... SAN DIEGO, AUGUST 13, 14 SEATTLE, OCTOBER 13, 14 NEW YORK, AUGUST 20, 21 NEW YORK, OCTOBER 14, 15, 16* ADVERTISING SALES EXECUTIVES -Broadcast, Cable, Print, Out -of - CINCINNATI, AUGUST 27, 28 DALLAS, OCTOBER 21, 22, 23* Home, Point -of -Purchase, New Media... ROCHESTER, SEPTEMBER 10, 11 SAN FRANCISCO, NOVEMBER 4, 5, 6* ANYONE WHO NEEDS MORE KNOWLEDGE IN - terms,planning, buying, CHICAGO, SEPTEMBER 16, 17 BOSTON, NOVEMBER 5, 6 negotiation, media evaluation... DENVER, SEPTEMBER 16, 17 TAMPA, NOVEMBER 12, 13 WASHINGTON D.C., NEW YORK, DECEMBER 3,4 OUR TEACHERS SEPTEMBER 24, 25 LOS ANGELES, DECEMBER 8, 9, 10* Our teachers paid their dues at agencies like J. Walter Thompson CHICAGO, DECEMBER 9, 10, 11* and DDB Needham. They translate media jargon into English and *PRESENTATION SKILLS WORKSHOP OFFERED IN THIS CITY share their professionalism with you. Name EXTRA-PRESENTATION SKILLS WORKSHOP Company Add an optional third day and practice organizing and presenting Address a real media plan. We'll help make you a star. City State _Zip Telephone ( Fax ( COST 2 -DAY - $750 30 -DAY ADVANCE REGISTRATION. For more information: Call 610-649-0704; Fax 610-642-3615 Mail to: The Media School, Box 110, Ardmore, PA 19003 Fax to 610-642-3615 Mail: Box 110, Ardmore, PA19003; email: [email protected] THE MEDIA SCHOOL [email protected] PAGE 28 http://www.mediaweek.com September 7, 1998 MEDIAWEEK MOVERS MAGAZINES The Media Elite Peter Moore hasbeen named executive editor of Edited by Greg Farrell Men's Health. Moore had most recently been the Rodele Press lifestyle well as its tragedies," says Meryl book's managing editor... Emmy's Oscar Envy Marshall, a veteran producer Craig Vander Ploeg has who was elected president of the joinedPetersen Compa- Don Ohlmeyer, NBC's nects and joins us in a national television academy earlier this nies'outdoor groupas West Coast president, dialogue." year. "This night will be a night publisher of Guns & Am- thinks television doesn't Ohlmeyer hopes this to look back to see how we got mo, Handguns and Rifle get the respect it deserves-and Sunday's Emmy Awards presen- here, and a look forward to see Shooter magazines. Ploeg he aims to do something about tation, airing on NBC, will help where television can and should was most recently the pub- it. "The industry hasn't always change a few skeptical minds. develop in the coming 50 years." lisher of Inside Sports. Brad approached the Emmy Awards This year's Emmys show will be The Academy was formed in Gerber, formerly the west- as a celebration of television, special, as the Academy of 1946, just as the fledgling televi- ern regional sales manager like the movies have with Television Arts & Sciences cele- sion industry itself was taking of Petersen's automotive Oscar," says Ohlmeyer. "To brates the 50th anniversary of wing. The first annual awards performance group, has show arrived two years later. been named publisher of The Emmys show and Hot Rod magazine....Vd- the star-studded evening lage Voice media columnist being planned by producer James Ledbetter has been Don Mischer-whose cred- named New York bureau its include three previous chief of The Industry Stan- Emmys telecasts, the Tony dard...Lawrence Brittan Awards and the closing cer- has been named advertis- emonies of the 1996 Sum- ing director for Eating Well. mer Olympics-is expected Brittan was an account to draw more than 660 mil- manager at Men's Journal. lion viewers in 90 countries. The four-hour telecast will TELEVISION blend presentations of the Alex Wallau, most recently 1998 awards with a celebra- executive vp of ABC Televi- tion of the past. sion Network, was promot- The show's producers ed to the new position of and NBC are hoping that president, ABC Television Seinfeld may help do for the Network, administration Emmys what Titanic did for and operations, and will the Oscars. Titanic's wave work closelywith ABC of popularity helped sweep Television Network presi- last March's Academy 2 dent Patricia Fili-Krushel. Awards' telecast to a 55 For Marshall Wallau joined ABC Sports share on ABC, up 9 points (right), Seinfeld in 1976 as head of on -air from '97. In recent years, could match promotion...Dave Lougee is the Emmys' share has hov- Groucho Marx has been appointed execu- ered in the low 20s, accord- (at the first tive news director at KING - ing to Nielsen Media Emmys, in '48) TV,the NBC affiliatein Research. But with this edi- for impact. Seattle. Lougee previously tion providing a final tip of served as vp of news for the hat to Seinfeld, those WRC-TV, the NBC owned some degree, television has had the event and the numbers could jump. and operated stationin an inferiority complex, which I legacy of an industry that has "This golden anniversary is an Washington, D.C. Succeed- think is not deserved. Television helped define the 20th Century. opportunity for us to come to- ing Lougee at WRC is Eric touches people's lives on a regu- "Over the last 50 years, we've gether and celebrate the people Lerner, former news direc- lar basis. Because of its reach seen ourselves create one of the who made it happen and the peo- tor for ABC's 060 WLS-TV and how people incorporate it most culturally profound inven- ple who will continue to make it in Chicago. into their daily lives, television tions-a global village that happen," says Marshall. has more impact on us-it con - shares its stories, its triumphs as -Betsy Sharkey POLORALPHACk. 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WWW.BPIQ.COM For more information call 212-536-5347 or email: [email protected] SHOOTTY September 7 1998/MEDIAWEEK http://www.mediaweek.com PAGE 33 It's not hardto remain bullish on the Internet-even during last week's stock market, um, fluctuations-when it's the place to go as the financial skies start falling. CNNfn.com set traffic records last week, reporting 8.5 million page views on August 31. That did tweak the bottom line: there was around a 20 percent increase in requests for avails. Snap said traffic on its Finance Information Center more than doubled, and Bloomberg Financial added another server to meet demand. -Susan Kuchinska,s @deadlineAir Force Reserve Wants Sony Sponsors IBM,Citibank andAT&Twill sponsor the fall semester tournament of College A Few Good Garners Jeopardy Online fromSony By Susan Kuchinskas Online Entertainment,New York. College Jeopardy seeking to tap a younger band of recruits,member of TEN's ProfessionalGarners' Online launched last year on perhaps with the fastest trigger fingersLeague. "It requires team play... as opposed Sony's The Station. of all, the U.S. Air Force Reserve is team- to straight k lling. I know some people may be ing with online gaming service touchy about violence,but Inter(active)Scope Total Entertainment Network, Quake is a well -accepted game. lnterscope Records,New York, San Francisco, as the exclusive I don't see [the AFR] going out the label for artists including advertiser for a Quake II tour- on a limb with this." Garbage, Marilyn Manson nament next month. The com- and Mya, has created an The event, customized online store and Gen -X ori- petition, "Above and Beyond specifically for the Reserve, ented site. Designed by the Edge, A Quake II Capture will be open to all TEN mem- Reset,New York, the site, the Flag Tournament," runs bers with premium accounts; it www.interscoperecords.com, from October 5 to November 1 will feature up to 96 two -player features links to artist and on TEN's gaming site.It matches, with the top six teams fan sites, an audio and video marks the AFR's first use of TEN's Lundberg: the AFR wantsto increase sharing more than $1,000 in jukebox, chats and contests. the medium to woo potential recruitment via its Quake sponsorship. cash and prizes. "They wanted It will sell music, clothing recruits without any prior military experience.to spread the word about the Air Force and other merchandise The AFR traditionally has focused its online Reserve, increase recruitment and drive traffic throughN2K, Tower Records and offline recruitment efforts on ex -military and others. Sponsors include to their brand new Web site," said Erik Broadcast.com, Ticketmaster, types to fill its annual quota of 10,000 new sign- Lundberg, director of sales and interactive SonicNet,CMJand Kenneth ups. But with downsizing efforts putting themarketing for TEN. The company also ColeReaction. crunch on each military branch, the AFR hasdesigned banner ads, buttons and graphics for turned to the Net to reach a younger crowd.the AFR in cooperation with the AFR's agency, MoMA E-comm Chief Master Sergeant Steve A. Turner, U.S.TMP Worldwide, Atlanta. PixelparkUSA,New York, is Air Force Reserve, said the TEN tournament is The AFR's annual ad budget is $2.5 million, designing an online store for a good match of demographics and reinforcesmostly spent in print and radio. TMP vice pres- New York'sMuseum of Modern the Reserve's high-tech image. Turner added ident/account director, Byron Galway, would Art.The MoMA Online Store, to launch in early October, that he doesn't think the game's violent contentnot disclose what percentage was earmarked will live at MoMA's site will be a turn-off. "We realize that our targetfor the Internet, but noted that a majority of (www.moma.org). Tech - audience plays games and that's how we figure those dollars went toward the launch earlier enhanced services are to we'll reach them." this month of the new AFR site. Net ad expen- include a bridal registry, The tournament "is a great idea," said Jimditures for the AFR should rise in 1999, birthday or anniversary reminder and a shopping Dangcil, who works for Disney Online and is ahe added. tour. Merchandise such as modern furniture and light- Search News Features Reviews People Events ing, travel and home RICH MEDIA IS C&HOME'S POT OF GOLD p.341 NEWMIX FOR CONCRETE MEDIA p.34 accessories, jewelry, sta- tionery and books will all KIRSCHNERQUARTERBACKS THE NFL p. 361 MORE WOMEN MEAN MORE EYEBALLS p. 38 be available. PAGE 34 http://www.mediaweek.com September 7. 1998MEDIAWEEK @Home Network Looking bits To Prove It's Better to Be Rich USWeb Corp.,Santa Clara, Calif., acquired CKS Group, Cupertino, Calif., in a stock swap BY SUSAN KUCHINSKAS-@Homebecause we want to start to learn what the valued at $355 million. The new firm will be Network is setting out to prove that richupside is for interactive marketing in a namedReinvent Communications.CKS chair- media works. broad -band environment," man and chief executive officer Mark As such, the company said Suzanne Brisendine, Kvamme is chairman of the new agency. will break a pilot campaign director of PC advertising, Also, Fergus O'Daly, president of CKS New this month using seven Content Group at Santa York, announced he has left the firm to start advertisers to prove that Clara, Calif. -based Intel. a consultancy, Fergus O'Daly Associates. rich media, which offers Users who match each interactivity with TV quali- advertiser's target demo- Western International Mediaconfirmed it is ty production, gets results. graphics will have the purchasing a stake inZentropy Interactive, "I wanted to be able to opportunitytotakea both Los Angeles. The deal was first report- quantify the true efficacy of survey and be entered in a ed in IQ News, July 6. Terms of the deal rich media as opposed to sweepstakes. The survey, were not disclosed, but Daniel Roth, chief banners, interstitials, andComing home soon: @Home advertisers Bratton said, will query ad strategic officer at Western, said that over traditional media advertis-will put rich media in living rooms. recall, brand link recall, time Western will take a full ownership ing," said Susan Bratton, length of recall, increase stake in the firm. For now, Zentropy will director, Interactive Advertising Group, ofin intent to purchase, and, not least, operate as an independent business unit, tak- the Redwood City, Calif. -based @Home. whether the user liked the ad. ing a lead role in developing electronic com- Participating advertisers are quite a "The future of the Internet is being merce accounts for Western plus handling mix, including theIntel Pentium IIable to get more interactivity and more online media design and marketing duties. processor, Toys "R" Us, AT&T, Tylenol, functionality... where [customers] are, First USA, Dockers and Bank of America. rather than bringing them to your site. Media buying agencyBeyond Interactive, In addition, Intel's Content Group isThis is a place where we can experiment Ann Arbor, Mich., opened a San Francisco co -funding online research studies to bewith that before the future hits us," office to serve its West Coast clients. The conducted by Stamford, Conn. -based mar- explained Kevin McSpadden, senior mar- agency recently started work onPrimedia's keting research firm IPSOS-ASI. keting manager in charge of digital and sites for Seventeen, Modern Bride, New "We're participating in the projectrelationship marketing for Dockers. York and Automobile magazines. It also has hired Microsoft's Kevin Hermida as chief technical officer. Yahoo,Santa Clara, Calif., will feature Concrete Media Pours Effort Amazon.com,Seattle, Wash., on many of its international sites including Europe, Asia and Australia. Amazon.com gets buttons on the Into Custom Publishing Division site's front pages. The program, to roll out in the next few months, will add a German lan- BY ANYA SACHAROW-Concrete Media, and BarnesandNoble.com. guage Amazon.com site to the current New York, online publisher of youth culture Toymax will be the first of Concrete's English, French and Chinese offerings. sites Bolt and the GirlsOn Network, hascustom publishing sites to launch. When it created a custom publishing division to goes live this week, it will feature online David Clauson,formerly senior vice presi- design and create third -party Web sites. gaming and e -commerce to sell Toymax's dent and worldwide account director at Concrete is designing Bertelsmann laser shooting game Laser Challenge. Online's Foote, Cone and Belding,San Francisco, was forthcoming book site Concrete began working with Bertels- named executive vice president of worldwide Bertelsmann Online, or BOL, in addition to mann five months ago to build the massive marketing at IXL, Atlanta. He founded the designing sites for alternative weekly The BOL site. That site is expected to launch in FCB technology division in 1991. Clauson is Village Voice and toy maker Toymax. six countries, including the U.K., France, also chairman of the American Association "We're selling a consultancy that under- Germany and the U.S. by the end of the of Advertising Agencies' Technology stands relationships with consumers," saidyear. Concrete is working with Pixelpark Committee. He will be stationed in Atlanta. Dan Pelson, president and CEO of Concrete USA, in which Bertelsmann AG has a Media. "It's important for us not to be seen majority investment, on developing the site. as an online ad agency. It's more relation- OgilvyOne, New York, is working on the ESPNInternet Ventures,New York, refash- ship marketing through community envi- media budget. ioned its site, one of the most popular devoted ronments on the Internet." TheVillageVoicesiteisbeing to sports on the Web. Formerly ESPN Pelson said the company has success-redesigned to better leverage additional SportsZone, the site has been renamed fully built communities where consumersrevenue streams such as classifieds. ESPN.com. New associate content partners are likely to do transactions online. Pelson anticipates Concrete's custom includeMountainZone.com,Tennis Week, GirlsOn sells videos through a partnership publishing division "will be a multi -million - SoccerTimesandU.S. College Hockey Online. TV with VideoServe.com. Bolt will launch an dollar operation very quickly." The con- and radio sports listings will eventually be electronic commerce store in two weeks to tracts with third -party publishers are annu- added. Features such as a Java -based sports sell branded apparel and accessories and al retainers for the most part. Concrete is ticker have been removed from the site to other products such as snowboards. Boltprivately held and Pelson would only increase speed. This week, an online and GirlsOn both sell CDs and bookssay"cashflowispositiveonan ESPN.com store will go live on the site. through affiliate relationships with CDnow operational basis." From fat -free chips to blue-chip stocks: Women.com- tells the whole story. Women.com Networks. It's where today's educated, affluent women are finding in-depth coverage on issues they care about-plus time -saving tools and a supportive community. No wonder more than 2 million women visit each month. If you want to reach women online, Women.com delivers: the highest composition of professional/managerial women of any network* the highest composition of women among all female -targeted networks.** Now you can advertise on Women's Wire, Prevention's Healthy Ideas, Beatrice's Web Guide and three NEW sites- MoneyMode by Bloomberg, StorkSite and Crayola FamilyPlay. Call Gina Garrubbo, EVP of Sales at (212) 370-7310 ext. 103 or visit www.women.com/advertising now. *@plan Spring/Summer '98. **Women 18.. @plan Spring/Summer '98, Media Metrix", April -June '98, and NetRatings June '98. w mengem su AOL keyword: Women.com wwv, ,.vornenCOM PAGE 36 http://www.mediaweek.com September 7, 1998 MEDIAWEEK P&G Brand Gets Extranet Support As Procter & Gamble plots a major cor- porate -wide strategy to bring products to market more quickly, it's evident the Cincinnati -based packaged goods titan sees INSIDER the Web as a key component in this goal. P&G earlier this summer hired San Fran- cisco -based Winkler Advertising's TeamToolz division-both are owned by CALLING P&G agency Grey Advertising-to build an extranet, akin to a secure Web -based work THE PLAYS station, for its various agencies. The aim of the extranet, according to By Bernhard Warner people familiar with the program, is for P&G marketing vendors ranging from ad agencies to promotion and public relations nnkirstner,vice presidentof NI nterac we, recs ee nge t e on firms to collaborate on new, unified mar- keting messages for P&G products. A P&G Maiir spokeswoman confirmed TeamToolz is oice in the wilderness w king the so t e eague sar venu working with one of its hair care brands. P&G makes shampoo brands including e1111111W:111quarters. m still doing a of oevange zing to eague o icia s an to Pert Plus, Pantene and Vidal Sassoon. Neither officials from P&G nor Team- owners, she says. "But now the question broadcasters' rights, but not all of it." Toolz would comment on the specifics of is: 'Are we doing enough?' Not: 'Are we "I come out of the cable and satellite the program. Denis Beausejour, vice presi- dent of advertising for Procter & Gamble doing too much?" TV business. I've seen shifts like this Worldwide, has pushed for further agency It was in 1994, after successfully before," says the mother of three. In collaboration as the company pursues a launching NFL Sunday Ticket-the fact, Kirschner has seen a lot since she greater use of digital media to develop and league's satellite TV broadcast pack- taught freshman English at Princeton promote its brands. At its Future of Adver- University more than a decade ago. tising Stakeholders Summit last month, age-that she turned her focus toward P&G stated that it can envision shifting as the Internet as the next uncharted Despite having no technical expertise, much as 80 percent of its advertising bud- broadcast medium for the league. she left the world of dead writers to get to "interactive digital media," a catch- "I think a lot of them thought I was explore emerging technologies, some of all phrase that includes the Internet and crazy," says Kirschner, which came to market digital television, over the next five years. too soon. Among other The extranet software, TeamTool.MC, 47. "My job was to see was used in 1996 by Hewlett-Packard to into the future...and I forays,shebecame craft a cohesive marketing message for was telling them the involved with the mid products in its LaserJet Supplies units. Jim wave was coming." '80s TV -delivered infor- Stratton, director of sales and marketing at For league officials, mation service TeamToolz, said clients they've pitched Teletext-a rudimenta- include top 200 advertisers. proof washed ashore -Bernhard Warner this May in the form of ry predecessor to the a deal with ESPN Internet Ventures, a @Home Network-when she and two divisionofDisney'sBuena Vista partnerslater purchaseditfrom Internet Group, to build and maintain Westinghouse in1985 and formed IQmovers the league's Web site for the next two Prime 24,a company she quickly At Sony Online Entertainment, New York: Michael livewas named marketing director, seasons. ESPN reportedly paid the assertsshehas no connection ad sales, from director of marketing ser- leaguejustunder $10million. with today. vices, A&E Television Networks, New York; Previously, IBM ponied up $1 million for The primary business of Teletext Michael Lambwas named Internet ad opera- exclusive sponsorship of the league's never took off, but a secondary func- tions manager from manager, Juno Online other site, Superbowl.com. tion-delivering broadcast signals for Services, New York; Patricia Keating joined as Chicago -based central district manager It may not be the billions of dollars NBC, ABC and CBS to consumers from Midwest account manager, Juno the networks shell out for TV broadcast with satellite dishes-did. "Nobody Online Services ...Thomas LIvaccarkformer rights for league games, but Kirschner was ready for the electronic program- vice president and co-founder of Icon New believes, "I could see Internet -related ming guide, which is where our hearts Media Productions, New York, and Word broadcast rights brokered in five years" were," recalls Kirschner. magazine, has joined Dennis Interactive, New York, as sales director ...Lyn Rundell when the current TV pact expires. "If Today, thanks to Kirschner, the has been named account director at Lot21, you asked me to look into my crystal league is heartened by the promise of San Francisco. She formerly was vice presi- ball, I'd say it's highly likely that what's the Internet. "League management is dent and account supervisor at Grey Direct on the Internet will be included in quite enlightened," she adds. West, Seattle. Research the account. Make the pitch. Win the business. Impress your boss. BRANDWEEKR MENNEN unparalled reporting on the ONLINE in-depth coverage of NLINE marketing strategies on developments and trends inme9. America's top brands AIMEE unsurpassed coverageONLINE of local, national and international advertising news TECHNOLOGY MARKETING INTELLIGI N' I I LLL11 insights WWW.MEDIAWEEK.COM The informationyouneed about advertising, branding, media, and marketing technology. Visit daily for free interactive marketing and advertising news, columns and features. Members of Adweek Online can access every article from all 6 regional editions of Adweek, Brandweek and Mediaweek every Monday by 9 AM. In addition, members can search through the 100,000+ articles published in Adweek, Brandweek, Mediaweek and MC since January 1992. For membership details, contact Adweek Online at (800) 641-2030 or [email protected] PAGE 38 http://www.mediaweek.com September 7 1998 MEDIAWEEK It'saWoman's Web The numbers are in: Women are the Net's next wave. By Susan Kuchinskas It may have taken Proctor & Gamble to wake upnumbers on 500 half-hour telephone interviews mass -marketers to the Web's potential with itswith women across the nation who are online at FAST Summit, but nimbler companies haveleast an hour a week, excluding email. The figures already smelled the coffee-and the diapers, carsrepresent a dramatic shift from the days, not so and financial services-already being boughtlong ago, when the Internet was a male -dominated enthusiastically by the growing number of femalesvirtual world. using the Web. Call it, if not the Internet year, the Early -bird interactive advertisers were, per- Internet minute of the woman. haps surprisingly, not traditional "women's" prod- And it's not just the inevitable expansion ofucts. In November of 1997, BabyCenter, a San Internet access that is making it happen. "It's theFrancisco -based site offering information and time crunch that's driving women online," explainsonline retailing for expectant and new parents, DoubleClick's Wenda launched with the unisex General Motors and wing tip -friendly Charles Schwab as charter advertis- ers. The first four sponsors on Willage, which Harris Millard says launched in January of 1996, were Polaroid, Nissan, Toyota and MGM. Besides the financial services firms and automakers, now consumer packaged the volume of women goods companies are clamoring to join the tea party. "The women's audience has ramped so quickly," online "is a com- observes Wenda Harris Millard, executive vice president, marketing and sales at New York -based DoubleClick. "When you put the numbers together, it's a compelling story." She estimates there are pelling story." 15 female -skewed sites in DoubleClick's network, including Modern Bride, TV Food Network, Top Secret and Essence, offering close to 30 million Bernadette Tracy, president of Ne\\ork City - impressions a month. To help sell them, Millard has based NetSmart-Research, a company that sur- designated one of the company's four new business veys Web usage and consults on Web marketingdevelopment directors to concentrate on adding strategy. "Women are using the Internet as a time- more women's content to the network. saving household appliance, just like a washer or San Francisco -based Flycast reports that its dryer." According to Tracy's "What Makes WomenWomen's category of over 50 sites is its second Click?" report, 88 percent of women go onlinelargest, after Entertainment. "Advertisers are because it saves them time, while 90 percent citedreally trying to reach professional women," says the convenience of 24 -hour shopping. Since womenLyn Chitow Oakes, vice president of marketing. make up an estimated 43 percent of Internet users,The kinds of ads which appeal to them are "contex- according to a study conducted by Nielsen Mediatual things, a safe environment, and offers and Research and the electronic commerce consortium opportunities that don't come on too strong." CommerceNet, that's an opportunity for a lot of Fortunately for banner -weary online advertis- brand building and e -commerce. Tracy bases herers, this has often led to diverse ad forms: You dependonMediaweek everyweek...now relyonthe Major Media Directoryeveryday. The perfect complement to your Entertainment Weekly Media week Magazine subscription. Time Inc. 1675 Broadway New York, NY 10019 Phone:(212) 522-5600 Fax: (212)522-0074 Frequency: Weekly Total Circulation: 1,300,611 Audit:ABC 06/30/97 Single Copy: $2.50.Annual Sub: $51.48. 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ADZ8ANET0498 PAGE 40 http://www.mediaweek.com September 7, 1998 MEDIAWEEK sponsorships of content areas, chats and interac- @Home Network's director of the Interactive tivetools to help women get things done.Advertising Group, Susan Bratton, said she has Women -oriented Web content includes, but is cer-had great success lining up mainstream advertis- tainly not limited to, the frilly stuff. Successful ers like Pantene and Levi Strauss & Co. because of sites leverage the Web's capacity for deep, currentthe service's ability to deliver new ad models. For and customizable content,no matter whatexample, a clickable Pantene pop-up ad launches a the topic. full -screen promo showing models with different The woman online is a different breed, accord-hairstyles. Viewers can find out what products to ingtoEllenPack,founder and CEO ofuse for a style or get styling tips. "I can drive the Women.com, a network of women's sites. Shead the way I want the experience to be. It's not a describes her market as "solvent and savvy.linear experience, it's not print, it's multimedia," They're interested in everything men are and inBratton said. some other topics too." Now that advertisers have realized they can Many sites are taking advantage of the differ-find women online, they, and online publishers, are ence. "You can customize our site to the age oftaking the next step: segmenting the market. A your child so that all the different departments areyear -old site produced by Third Age Media of San populated with pieces relevant to Francisco has succeeded by you," explains Amy Barr, editor of "Men have serving people 45 to 64 years the 2 -year -old site ParentTime, a old, 60 percent of them women. part of Time Warner's Pathfinder plateaued. -- Offering features, news and Online campaigns, network that is partially financed Women are forums on such topics as health, by Procter & Gamble. Users can money, romance and technolo- also post questions to bulletin going to gy-with plenty of electronic such as the one boards or attend one of eight shopping thrown in-the site monthly chats. dominate the can identify subgroups and The Match factor, the ability of offer great relationship market- below for Pantene, users to talk back, and to each Internet," says ing opportunities. other via chat or forums, promotes "Advertisers who have a "community," the current interac- NetSmart's product for women at a particu- can give women tiveadvertisers'HolyGrail. Tracy. lar lifestage will find them Becoming part of the community online," predicts Third Age is a fine way to sell products CEO Mary Furlong. deep information. online, as sponsors of iVillage have found. The New Another hot women's segment is what the San York -basedservicerepositioned Francisco -based webzine Maxi calls "post -college, The Pane.. Pro -V P lid Styling Prencription; (leek 4.1 aerie Wage Tor h..-m. ..4 reeeemeees4alie.ea itself as a woman -oriented site inpre -commitment women," aged18to34. July of 1997, and today has around Rosemary Pepper, Molly Steenson, Heather Irwin 500,000 subscribers plus 2.8 million and Janelle Brown founded Maxi in 1997 because, newsletter subscribers, an 88 per- Brown said, "We were tired of reading magazines cent increase since January 1998. that talked down to us." Maxi started taking Advertisers are finally getting it, advertising in June and has attracted clothing, CNA Ire ier says co-founder and CEO Candacemusic and book marketers; Brown hopes to peirepl tra1 Tle heeelo NM, el." aye.. Carpenter. "We've been saying allincrease sales by signing with an ad network. "You along, 'Let's not do banners, let'sdon't reach [this market] with magazines like Ps ". Wu.] Away form a partnership, let's figure outSeventeen or Vogue." how to use this medium to provide a "Men have plateaued," NetSmart's Tracy says. service for consumers.' Now adver-"Women are going to dominate the Internet." That tisers contact us because they wantdoesn't necessarily mean that the feminized Web to do something significant, notwill seem much different from its testosterone - / based on a single brand or adriven beginnings. But you can count on even 11111e MO, single impression." more e -shopping. CLASSIFIED ADVERTISING/September, 1998 Page Cl EAST SERVICES & RESOURCES Minimum run for any ad is one calendar month (3,4 or 5 issues, depending on the month). inch display monthly. ALL ADS ARE PREPAID. Monthly, quarterly, semi-annual and annu- New ads, copy changes, and cancellations are due by the fourth Thursday of the current al rates available. Orders and copy must be submitted in writing. Mastercard, Visa, and month for appearance the following month. 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CLASSIFIED ADVERTISING/September, 1998 Page C3 EASTERN SERVICES & RESOURCES MEDIA BUYING & P.O.P. DISPLAY RADIO COMMERCIALS PLANNING SERVICES PLASTiCRAFIERS Radio creative DIVISIONOF GEORGE PATTON ASSOCIATES INC. or production OUT OF HOME AMERICA'SCHOICE FOR STOCK OR CUSTOMACRYLIC DISPLAYS Sign Frames Brochure Racks PosterHolders Kiosks r MEDIA COMEDY, Full service - No fee ' IMPRINT Bulletins ' HERE DRAMA, Transit Advertising i MO 9. Cis . r Poster Showings Truck Advertising Custom sizes,designs and prototypesquicklyfabricated! PATHOS Transit Shelter Call 1-800-572-2194for afreebrochure! Airport Order on-line: www.displays2go.com e-mail: [email protected] (and the other In-store Musketeers) And more... 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Page C4 CLASSIFIED ADVERTISING/September 7, 1998 EASTERN SERVICES & RESOURCES RADIO PRODUCTION RADIO PRODUCTION RADIO PRODUCTION GENATRAmormddioicir, . m 1, SHARP e original , , 1001B141.11 , MT ;:i.,. he -Street , , .1- CIIEAPRADIOYou have a radio script. terviewer 4 We have an award -winning radio ISN'TGREAT. production company. * You want :.,ti your spot to be as good as it can be.Campaignsnow At leastnot very often. Heck * We want every spot we produce even "high -end" radio costs less running in Chicago, to be as good as it can be. * You t than thecateringbudget on a call and ask for our reel. * We send SanFrancisco, TV spot. Why cut corners when it to you, along with our rate sheet. * b Philadelphia You love the reel. * We talk. * You 81 this powerful medium is so Minneapolis. fax us your script. * We tweak it(if CALL (510) 843-7655 (CA) inexpensiveanyway? Inradio, you want us to). * You approve it. * you get whatyoupay for. 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Los Angeles (213) 938-9287 ISDN capability @ BMProd. 212-229-1887 demographics & business data all 213.957.3399 Fax: 213.957.7050 New York (212) 337-9800 at no added cost. (800) 762-0054. E-mail: [email protected] Portland (5031224-9288 Visit our web site: wrAvadio.com Classified Advertising Call M. Morris at 1-800-7-ADWEEK EMPLOYMENT MEDIA DIRECTOR SR AE's WANTED Washington DC agency is offering the new consumer promotions an excellent opportunity for senior Arnold Brand Promotions, Growing,small,mid -town agency media professional with 7-10 years seeks top-notch direct marketers... experience in broadcast and print division of Arnold Communicationsis looking for a candidate withfulfillment,list,segmentation media. Send resume to: and back -end analysis experience. Joanne King with 5-7 years promotions experience to join a fast paced growing company. Work with great creatives on top The Bomstein Agency 2201 Wisconsin Ave., NW, Ste C150 brand accounts,consumerand Washington, DC 20007 Applicant should have relevant experience B to B. FAX: 202-338-8835 Fax: 212-213-0203 No phone calls. Principals only. in creative program concepting, cost forecasting and tracking, vendor Equal Opportunity Employment Attn: Vic management, installation and measurement. Job requires a self starter with ACCOUNT PLANNERS WANTED superborganizational and writingskills;a sense of urgency,and ACCOUNT MANAGER Loveadvertising?Passionateabout Alexandria,VAofficeofleading growing brands? Top creative advertis- sense of humor. Send resume and salary requirement along with a brief airport advertising company seeks ing agencies need account planners self -motivated,aggressive withcracklingintelligence,passion, description of how you would get the job done to: Julie Gomeau, H.R. dept. salesperson. Requires strong com- creativity and out -of -the box strategic municationandmoderatetravel. Transitadvertising experiencea thinking to develop visionary advertis- 101 Huntington Ave. Boston, MA 02199. ing strategies. 3 yrs+, $60-200K+, SF, Arnold Communications, plus.Prospecting -Presenting - LA, NYC, Chicago, Boston, Atlanta. Closing. Ada Alpert, Alpert Executive Search ARNOLD COMMUNICATIONS Fax cover letter, resume, and 212-297-9009 Fax: 212-297-0818 salary requirement to: [email protected] (703) 751-3023 RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $164.00, 1/2 inch increments: $82.00 week. The identity of box number advertisers cannot be revealed. If ADWEEK must typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $20.00. Deadline for all ads in ADWEEK EAST Is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified is com- for ADWEEK box number: $30.00/week. Replies mailed daily to advertisers. Readers mIsslonable when ad agencies place ads for clients. No proofs can be shown. Charge responding to any ads with box numbers are advised not to send samples unless they are your ad to American Express, Mastercard or Visa, ADWEEK CLASSIFIED, 1515 Broad- duplicates or need not be returned. We are not responsible for recovery of samples. way, 12th fl. New York, NY 10036. 1-800-723-9335 Fax: 212-536-5315. CLASSIFIED ADVERTISING/September 7, 1998 Page C5 HELP WANTED MEDIA SENIOR BROADCAST BUYER Calling all 5-10 years experience local Radio/TV. MEDIA RESEARCH Direct Response experts! MANAGER Min. of 3 yearsAgency/Buying Serviceexp.Must know Nielsen, Are you ready to break new territory and join MRI, RADAR. If you know your Re- search stuff we want to hear from the most sophisticated direct response you. media management company in the country? NATIONAL BROADCAST BUYER We should hope so! 3-5 years exp.inNetwork, Synd, Cable and all Day parts including Sports. Due to recent new business we're growing by leaps and bounds. We are seeking top-notch professionals for our Direct Response PROMO MERCH/ Media Buying, Client Services and Media Planning Departments. PROMO NEGOTIATORS Min. of 2 years exp in Media. Must know Excel, Donovan a plus.Will If you're ready to take your career to the next level and neg Local added value oppts with break the glass ceiling - please fax your resume to: Radio/TV Stations.Willalso meet withclients.Fabulousgrowth (212) 373-9541 Attention: Joel Canter potential. MEDIA RESEARCH ANALYST 1-2 years exp at Rep, TV Station, Agency orBuyingService.Must media know NielsenData, Word, Excel, Donovan a plus. direct C°partnersPc LOCAL BROADCAST MEDIA ANALYST Must be a wiz in Excel, PowerPoint and Lotus Notes. Member of the Interpublic Group EOE/M/F ASSISTANT PRINT NEGOTIATORS Great entry level doorway into the Agency Biz. Must have Word, Power - GRAPHIC DESIGNER Point and Excel. If you have those U.S. News & World Report has we want to talk to you. immediate opening for a Graphic Designerinour NYoffice.Our SR TV/RADIO BUYER CBS Creative Services group is looking to round out a new in-house dept w/ OneofNY's hotter shops needs a PROMOTIONS GROUP a graphic designer who can create MediaStar to shake things up.If direct mail that stands out from a w Y U Ii i. youarea hard worker and am- crowded mailbox.Idealindivwill brainstormw/bothcopywriters & bitiouswe want you. product directors, & knows how to Contact: ACCOUNT MANAGER make typography say more than the Lee Rudnick CBS Promotions Group is seeking an Account Manager for its fast-growing words it spells. We produce lots of full -service marketing division (#41 on Promo 100). Requires ability to create DBI Media,Executive Search direct mail, p -o -p & ad materials, so dynamic marketing campaigns for blue chip clients, sell concepts with sizzle, direct response & magazine exp are PH:212-338-0808 Ext 5 and pay close attention to details. Outstanding opportunity for intelligent, 'a major +. Must have expert knowl FAX: 212-338-0632 aggressive, marketing professional with at least 5 years of related experience. of Quark, Illustrator, & Photoshop. Visit our Web site at Generous salary and commission. Send cover letter and resume to: We offera competitive salary & httpalwww.dbiny.com Mike Barnett comprehensive benefits package. CBS Promotions Group Mail resume: DBI MEDIA 888 Seventh Avenue, 10th Floor US NEWS Exocutivo 6 Support SPOON Sermon New York, NY 10106 EMPLOYMENT MGR A Division of Diane Bon* Inc. email: [email protected] 450 West 33rd St, 11th FL fax: 212-315-7018 New York, NY 10001 FAX: 212-643-7842 CALL 1-800-7-ADWEEK CBS is an equal opportunity employer. Equal Opportunity Employer * * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * Page C6 CLASSIFIED ADVERTISING/September 7, 1998 HELP WANTED ACCOUNT TheAdvertisingCouncilisa EXECUTIVE non-profit organization dedicated Maileiting Marketing /Business Development Immediate opportunity for New to creating and promoting public Product Manager Product Innovation Consulting York -based account executive with service announcements. a minimum of 5 to 8 years' experi- We are seeking the following: Mattel, Inc., the world's leading toy Our close-knit, long-standing firm pro- ence in print sales and marketing. manufacturer, is seeking a Marketing vides prominent companies with new Product Manager. You will interface Position requires a professional, VP, DIRECTOR product concepts and innovations that regularly with the product develop- sell. degreed person with current sales OF FUNDRAISING ment, design, licensing and packaging We combine profoundly creative people experience. Some travel required. A creativeperson whowill be areas and perform other marketing EMMIS PUBLISHING NATIONAL responsible for designing strategies duties as required. with a proprietary innovation process that works across industries, from soft SALES maintains a high standard to expand our nationwide donor You will need excellent presenta- base;overseeingcorporateand drinks to kitchen sinks. of quality that demands self -motiva- tion and communication skills and foundationprospectidentification tion, energy, creativity, along with program and new donor mem- a working knowledge of Office '97, We're looking for someone who is look- excellent verbal and writing skills. bershipclub. A successfultrack as well as the ability to perform ing for us, but may not know it.Perhaps Computer knowledge a plus. record incorporatefundraising, multiple tasks simultaneously in you have grown tired of the agency or a fast -paced environment and a Please mail, fax, or email a resume, experience in corporate marketing corporate hierarchy.Or you are con- willingness to grow with our orga- cover letter, and salary history, to is required. vinced that an intimate, creative environ- nization. An undergraduate degree ment would leverage your talents better. Helshi Lockwood, President, NAT'L OUTREACH with an MBA is a plus; 3 to 5 years Emmis Publishing National Sales, of marketing experience in a toy If you can speak, write, think and find the 420 Lexington Ave., Suite 1908, MANAGER or packaged goods organization ferry (to our studio overlooking NYC), we New York, NY 10170-0156. Fax: The primary responsibilityof the is required. should talk. (212) 949-4292. E-mail: hlock- person istoincreasenational To apply, please send your resume media exposure for our campaigns [email protected]. Equal with salary requirements to: with emphasis on national print and HR Manager, Opportunity Employer.EMMIS outdoor media. Priorprint media Mattel, Inc., 6000 experience and the ability to reach IDI PUBLISHING NATIONAL SALES Midlantic Drive, target audiences are essential. Ken Miller (representing Texas Monthly, Mt. Laurel, NJ Atlanta Magazine, Cincinnati Mag- Both positionsrequireexcellent Fax: 201/941-6792 08054. Fax: www.idiusa.com azine, Indianapolis Monthly, and communications skills. We offer a (609) 840-1461. EOE. competitivesalary andbenefits Los Angeles Magazine) package. EOE Send resume with salary req. to: Judy Giberstone ADVERTISING ADVERTISING The Advertising Council MEDIA 23-100K EMMIS PUBLISHING NATIONAL SALES 261 Madison Ave., 11th F!. (representing TEXAS MONTHLY, SPACE SALES PLANNING & BUYING Atlanta Magazine, Los Angeles Magazine, New York, NY 10016 Top agencies! Indianapolis Monthly and ASSISTANTS, PLANNERS, Cincinnati Magazine) OPPORTUNITIES BUYERS, NEGOTIATORS, We are seeking dynamic, eager SUPERVISORS, AMDs andenthusiasticclassifiedsales Fax to Melissa Statmore MEDIA representatives for the launchof ACCOUNT PLANNERS 30-150K JR. AE PR Week, a new weekly business Creative agencies seek out -of -the - Stamford -based marketing commu- ASSISTANT title to be based in New York. We box planners to develop innovative require sales people with 1-3 years consumer and brand strategies. nicationsagency seekscollege Newark, NJ grad for entry level AE position on experienceinad sales-package CABLE NETWORK 30-75K national packaged goods account. SeekingFREELANCEMedia circa $45K plus benefits. We are Premierecablenetworksseek alsowilling tohireandtrain Idealcandidateshouldbe a Assistant for immediate opening in Manager, Analysts for Ad sales & inexperienced or personable, self-starter,"idea" busy in-house advertising agency talented Research. graduates --packagecirca$30K person with excellent computer and formajorfinancialservices Fax to Barbara Gilbert company. Will work on various print plus benefits. organization skills. Join our growing RIBOLOW ASSOCIATES campaigns and classified ad place- team and start your career. We areHaymarketPublishing, Ph: 212-808-0580 ment and follow-up. Must be very theUK'slargestindependent Fax: 212-573-6050 Send/fax resume to: organized,computer -literate (MS magazine publisher. P.O. Box 1216 Word, Excel are helpful) and have This is an exciting opportunity! Stamford, CT 06904 professional phone manners. Some Please fax resume, FAX: (203) 977-2117 experience in mediaorsimilar position preferred but not required. salary history to: DIRECTOR of Julie Moore To beconsidered,send your BUSINESS resume with a cover letter stating (001) 44171 413-4333 in the UK salary requirements to: or (212) 294-2934 in New York DEVELOPMENT AD AGENCY LIAISON Carla Schmidt or mail to: Leadinginternationalpackage design/brandidentityfirmseeks Areyou PR Inc. a multi -faceted,multi- Prudential entrepreneurial professional to land talented, high-energy person look- 170 Broadway ing for an incredible opportunity? Advertising Agency new accounts. Excellentclient LUGZ needs you to interface with 213 Washington Street, Floor 6 New York, NY 10038 skills,written andverbalpres- entation skills a must. Knowledge ouradagencytosupervise, Newark, NJ 07102-2992 coordinate,expedite and manage of design a plus. Only candidates allaspects ofourmarketing Or visit us at www.prudential.com with serious new business tenacity materials -including TV & Radio need apply. spots,ConceptShows,Display Fax resume to: Production,RetailPromos, Trade PRINT BUYER (212) 644-2953 Shows and Market Research. If you sought for print buying service. Hi - have 3-5 years exp in these areas 6gPrudential energy,creativeindividualto and want to be part of a national manageexistingaccountsand footwear & apparel brand that is on solicit new business. College grad fire, fax your resume with salary re- We are an Equal Opportunity/Affirmative withagencyexperience Call M.Morris quirements to: Action Employer and are committed to required. Please fax resume to: 212-229-2364 diversity in our work force. (212) 532-1996 1-800-7-ADWEEK CLASSIFIED ADVERTISING/September 7, 1998 Page C7 HELP WANTED The Agency ThuMakes A Difference BRAND MARKETING MANAGER We're an industry leader and division of a Fortune 100 company seeking a bright individual to market our leading intimate apparel brand. If you're looking CONE ACCOUNT DIRECTOR foranopportunitytoputyour consumer packaged goodsmarketing Cause Marketing experience to work in an entrepreneurial environment where thinking outside 90 Canal 'It., NIA 02114 the box is encouraged and performance is rewarded, keep reading ... 1,17 52391; la, As a Marketing Manager you will lead the marketing plan for your assigned t,l1/111 Searching for a Director to develop and execute brand, including the development and execution of annual business plan, print/ WE ARE... comprehensive cause marketing television advertising development and new product initiatives. In addition, you Leaders in cause marketing, programs for Fortune 500 and will direct the efforts of functional group managers across disciplines including Cone has created and leading entrepreneurial Design, Distribution, Operations, Finance, Sales and Marketing Services. executed the Kimberly-Clark companies. Ideal candidate is a Qualified candidates will possess: Community Playgrounds communications professional with Program, Avon's Breast 7-10 years of agency experience Classic packaged goods experience in a marketing management role. Cancer Awareness Crusade with a passion for marketing, Strong quantitative and qualitative skills. and the Reebok Human philanthropy and social issues. Ability to think strategically while managing daily challenges. Rights Awards to name a few. The highly strategic, hands-on Familiarity with and understanding of market research tools. Winner of two CIPRAS and leader we seek is a master at Knowledge of forecasting methods. the coveted Super Bell, Cone relationship building, has the works closely with its clients ability to motivate and manage a Prior advertising and marketing plan development experience. to make a difference every team and has extensive Working knowledge of Excel and Microsoft Word programs. day in the lives of their experience running day-to-day 4 year degree. stakeholders and our society. account activities. Proven We also prefer creative thinkers familiar with department store and/or mass Join our team of driven success at high level media COT, related apparel industry experience, strong, team -oriented leadership professionals who respect and relations, excellent writing skills motivate each other and and a fire in your belly that can't skills, excellent communications skills, and an MBA. refuse to settle for anything be extinguished are necessary. We offer a competitive salary, excellent benefits including employee stcck but the best. purchase plan, ESOP, 401k, and profit sharing, 100% tuition reimbursement, summer hours, business casual dress, and an on -site child care center as well as opportunity for growth and a friendly work environment in a comfortable suburban location. BRAND STRATEGY CONSULTANTS Send cover letter with salary requirements and resume to: 700 Fairfield Avenue, Stamford, CT 06904 New York ATTN: AA -18 FAX: 203-356-8451 Several opportunities exist for individuals with prior experience in brand strategy consulting or brand management. Your consulting experience should be in performing strategic brand analyses, developing brand identity and positioning statements, redesigning organizational brand management systems or designing brand -building implementation plans. WE'RE LOOKING FOR Qualified candidates will come from established consulting firms or communications agencies where they have worked on projects related to JR. COPYWRITERS & JR. ART DIRECTORS brand strategy issues. Candidates will be team players with outstanding analytical, presentation and communication skills.Excellent academic WHO NEED TO PLAY COMPUTER GAMES credentials are a must and an MBA is highly desirable. Griffin Bacal is looking for standout junior writers and art The right candidate will be responsible for managing existing client directors who have a major thing for computer games to engagements. He or she will be responsible for helping start and work on a top ten (and growing) interactive account. manage our new office in the New York area.Please send/fax your resume with salary requirements to Dana Pillsbury at: Candidates should have 1-2 years agency experience in the category, but we'll consider experience in related fields. AAKER-JOACHIMSTHALER & PARTNERS 1340 Seminole Trail Send us a letter with resume and salary requirements Charlottesville, VA 22901 and we will contact you about seeing your work. Fax: 1-804-964-0285 GRIFFINBACAL SR. ART DIRECTOR You're upbeat, a voracious consumer of the world around you, and you JOE BACAL can't tolerate mediocrity. 5-8 yrs applying your considerable talent to GRIFFIN BACAL creating visually exciting print advertising, direct mail & collateral that 437 Madison Ave. 12th Floor New York, NY 10022 makes its points in unique ways. Working in a team, & working hard is something you want. We promise you'll be challenged by our national and regional clients to bring out your absolute best.Ifyou've worked in concepting television, too, all the better. FILM & TV JOBS OFFICE MANAGER Send resume & outstanding advertising samples to: Entry level to senior level professional sought for Soho production co. Min. James Walczy jobs in entertainmentnationwide 1 yr. bookkeeping exp. Be a major player in a small office setting. Must Goldberg.Marchesano.Partners (cable & TV networks, film/TV studios, be highly organized and persona- 1700 Wisc. Ave., NW, Washington, DC 20007 TV stations,etc.). 2x/mo. For Info., ble. Production knowledge a plus. Entertainment Employment Journal: We promise complete confidentiality & to return your samples inn 72 hours after receiving. Great growthpotential.Mac user EOE www.eej.com (888) 335-4335 pref. Fax resume to 212-982-0056. * * * Classified Advertising M. Morris at 1-800-7-ADWEEK ** * Page C8 CLASSIFIED ADVERTISING/September 7, 1998 HELP WANTED KILLERS, DUDES AND ANIMALS WANTED! Hot (and we're not just blowin' smoke) agency looking for cool talent fast. SOCKS? Creative KILLER (trapped in an Art Director's body). Doesn't know the mean- ing of "Hey, pretty good." Only "KILLER!" Be it print, TV, direct or interactive, it YOU DON'T NEED THEM. be KILLER. And you have the book to prove it. In fact, there are a lot of things you don't need to be hired as our VP Marketing. Things Traffic DUDE/DUDETTE should be flexible as Gumby, but strong as hell and like polished and slick and super -experienced come to mind instantly. can juggle like a refugee from Cirque du Soleil to help keep this baby ahead of What you do need to work with us is Focus andINTEGRITY.We're talking about the real the game. About 5-7 yrs. in the biz please. stuff here. The quiet kind that great leaders are born with. Beyond that, ifs pretty easy... bring us a genuine sense of adventure and the ability to laugh... especially at yourself... and Production ANIMAL. Big direct experience. General print and art buying too. you're a real contender. Hands-on pro wf7-10 yrs. exp. who gets it done. Collateral. Print. Packaging. Pro- motion. All of it. And there's a lot of it. VP MARKETING This place is jammin'. If you can jam too, come along for the ride of your life. The person who joins us will: Fax your rap sheet (resume, letter, samples, S, whatever) to 212-779-7305 Develop and implement the strategic marketing plan ATTN: JASON Build on our exceptional marcom program Lead our product development team And hurry. This train is leavin' the station! Build on our Internet and inside sales initiatives Be highly results oriented Have the ability to learn and the desire to teach MARKETING/ ADVERTISING SALESPERSON So what's in it for you? (Besides the big -deal title). Salary is six figures with substantial bonus We offer a high-energy, high -potential opportunities. Bur soots? Nah. Matter of fad, shoes aren't really that important to us. You'll see MARKET RESEARCH adsalespositionjustoutside why when you meet us. So why don't you send your resume to: Christina Sanchez, Washington, DC with a growth -oriented McCue Corp., 35 Congress Street Full Time and Temporary publisher of a national, ABC -audited, Salem, MA 01970; Fax: 978-741-2542 opportunities available for: monthly magazine andaquarterly Email: [email protected] technology journal. This is a challeng- Marketing Research Proj Mgrs ing position designed to make full use For more information visit our website at: of your advertising sales experience www.mccuecorp.com Marketing Research Sr. and talents. This position, as Regional No phone calls please. EOE. CORPORATION e Acct Execs Advertising Sales Manager, will be com- High -Tech Product Mgrs pensated through a competitive base Direct Marketing Acct Execs salaryplus commissions based on actual sales revenues and an attractive Pharmaceutical Rsch Proj Mgrs benefits package. Direct Mktg Product Mgrs The successful candidate will have a Direct Mktg Analysts/Modellers minimum of three years experience in Media Manager advertising and sponsorship sales, pre- OPPORTUNITY Media Analyst ferably selling to national corporations SAS Programmers and their agencies. Please send cover USA TODAY Online Send resume and visit our website letter,resume, salaryhistory,and referencestoPatricia L. Scott, Manages external communications KNOCKS for details. National School Boards Association, and advertising withthegoalof 1680 Duke Street,Alexandria, VA They callusthe hottest agency in town increasingcirculationandpublic THEMARKETING LINK 22314-3493. Resumes may be faxed - but we don't let it get toourheads. perception of USA TODAY Online. 2961 N. Halsted, #103 to 703-549-6719. Prior experience in public relations Not yet. Join our talented staff of NSBA is an equal opportunity/ and advertising required, including media professionals, stewarding the Chicago, IL 60657 affirmative action employer media andcreativebackground. world's best brands - Mercedes-Benz, www.marketinglInkcom Mail resumeto:USA TODAY Heineken - get the picture? Human Resources, Attn: AY, 1000 WilsonBlvd.(20thfloor), MEDIA PLANNERS Arlington, VA 22229 or E-mail to: PROJECT LEADER/ NSBA emcnairgusatoday.com or Fax to: ASSISTANT MEDIA PLANNERS (703) 558-3840. BROADCAST BUYERS CONSULTANT ASSISTANT BROADCAST BUYERS Leading brand consulting firm seeks Fax résumé toMedia Director consultant/projectleaderto at(212) 403-7061. spearheadbranding and naming THE FREE R.A. BLOCH projects with Fortune 100 firms. You NATIONAL must be highly strategic,creative, dynamic, and innovative. You'll also CANCER HOTLINE have apassionfor,and some We recognize and appreciate the unique perspective on the topics of 1-800-433-0464 benefits of diversity in the workplace. branding and naming. When cancer strikes you, your family or friends, MEDIA We provideauniqueworking reliable informetion is vital. Talking to o cancer environment whichisstimulating, RESEARCH smart,fast -pacedandhighly survivor will help you or your loved ones success- entrepreneurial.Workinginsmall fully cope with this always -treatable, often -curable MEDIA ACCOUNT ANALYST teamsyouwillplaya pivotal, disease. All at absolutely no charge. Downtownfull -servicead agency 'hands-on' rolein helping to build Coll 1-800-433-0464, 24 hours a day to be seeks experienced analyst to assist the brands of some of the world's COORDINATOR director in all facets of research with firms. We offer competitive matched with a survivor with your type of cancer. Let the emphasis on interactive/new media. compensation and excellent bene- R.A. Bloch National Omer Hotline help you get through Terrificopportunitywithboutique Knowledge of Simmons, MRI as agency specializing in the travel in- well as Competitive Media Report- fits. the shock and uncertainty of a cancer diagnosis. dustry and barter promotions. We ing system a must. Exp. running Qualified candidates should have a All calls ore absolutely free, completely sponsored by AdSpender, StrAdegy andonline minimumof5yearsexperience Richard Bloch and Sprint, and donations are never, ever arelookingfora talented team service Telmer a plus. Please send player to coordinate and buy media preferably in advertising, consulting solicited. Our volv.teers don't give medical advice- resumeincludingsalaryrequire- or marketing services industries. schedules and liaisewithclients. ments to: they talk from personal experience of beating cancer. For immediate consideration, Print travel background a plus. You L. Weiss Their "I've -been -there" experience might save your life can grow with this highly regarded fax resume, cover letter and salary Human Resources Dept: BG history to: Call now for help; comfort and hope. company.Goodbenefits,perks. Messner Vetere Berger Salary $35,000, flex. McNamee Schmetterer 212-754-9544 1-800-433-0464 Fax resume to: 350 Hudson Street New York, NY 10014 (212) 557-5799 Equal Opportunity Employer Reach Your Ad Community In Adweek Magazines CLASSIFIED ADVERTISING/September 7, 1998 Page C9 HELP WANTED New York Universit uNLeA/H DIRECTOR OF ADVERTISING & PUBUC RELATIONS Your SCHOOL OF CONTINUING AND PROFESSIONAL STUDIES Seeking a highly organized, effective communications professional to direct the adver- tising and public relations for NYU's School of Continuing and Professional Studies. The position reports to the Associate Dean of Public Affairs and Student Services. with deans geNiUr Responsibilities:thedirector servesas communications liaison and directors to promote the School through advertising and public relations; liaison with the School's advertising agency; supervises and approves design, content and budget for advertising and electronic banner advertising on the World Wide Web; tracks marketing effectiveness; and supervises staff. At Doubleday Direct our gifted creatives produce the best art and copy in the Requirements: Bachelor's degree, 5 years advertising, supervisory and budget industry by running with ideas. Their imagination is allowed to roam free, creating experience, as well as demonstrated success in developing marketing concepts and the concepts that enhance our position as the leaders of direct marketing.If you're strategies required. Proficiency with a variety of computer applications is essential. Master's degree in related field, experience in an ad agency or large complex looking to release your creative juices into an atmosphere where they will never be organization and knowledge of public relations function preferred. bottled, we have the following positions available for market -savvy individuals: Please forward resume, including salary history bySept. 21, 1998,to:New York ART DIRECTORS DIRECT MAIL & NEW MEMBERS University, School of Continuing and Professional Studies, Human Resources, Candidate will have 5 years art directing/design experience at an advertising agency or Box 16913, 25 West Fourth Street, Room 202, New York, NY 10012-1199. direct mail company, as well as top computer skills. Must understand marketing NYU encourages applications from women and members of minority groups. strategies and know how to turn them into attention -getting, clear persuasive print ads and direct mail packages. Must also know how to work with pre -press production, as well as set up photo shoots and select illustrators. You'll be part of a terrific team with a PROMOTION AGENCY string of winning creatives. There will be plenty of opportunities to try new ideas but bottom line results count. Be prepared to handle volume with carved in stone deadlines ACCOUNT SUPERVISORS Reply to: Department P ART DIRECTOR CURRENT MEMBERS ACCOUNT EXECUTIVES Top talent needed for highly varied design work for monthly book club magazine. Award -winning, fast-growing, very hands-on, Long Island -based fullservice Every issue is a new opportunity to shine and to sell with strong promotional ideas. promotion/marketing agency has immediate openings for talented sales/service Account Supervisors and Account Executives. Candidates should have at least Computer skills essential; must be detail -oriented.Reply to: Department Q 3+ years of agency or client -side experience, and be ready to handle multiple account responsibilities,including programs fornational and international COPY SUPERVISOR marketing leaders in virtually all product categories, from high tech to fast foods. We're in search of a hands-on leader to provide guidance and expertise, while Work with a top creative team and use your communications, presentation skills managing a small staff of technical/professional book club writers. You must and account cultivation skills to the max! Good compensation and benefits possess4years of solid writing experience in book clubs or publishing, a mastery of package, and an outstanding working environment make this a great long-term career opportunity. Come grow with us! Please write, including resume and Macintosh and Quark XPress, and top-notch managerial qualities. As a program write-ups, to: team -leader, you'll be involved in hands-on writing, giving creative direction and HM, P.O. Box 7000, Melville, NY 11775-7000 juggling multiple deadline sensitive projects at once. Your organizational, Or, tax to HM @ 516-454-1834 detail -oriented skills will help you solve the day-to-day problems that arise and An equal opportunity employer allow you to liaison with numerous departments. Reply to: Department R COPYWRITERS DIRECT MAIL & CURRENT MEMBERS Direct Mail Copywriter must have experience writing imaginative copy for direct mail and print advertising. Position requires a Bachelor's degree and 3-6 years ad agency or direct response experience. Strong Mac skills including MS Word. Current CreativeDirector member Copywriter requires Bachelor's degree and experience writing feature length copy for catalogs or magazines.Reply to: Department S New Media Design Creative Concepting Fortune 500 Clients Award -Winning Portfolio We offer competitive salaries, excellent benefits and career opportunities in a professional state-of-the-art environment. Qualified candidates should fax o- mail Fast -Paced Industry Interdependent Collaboration Strategic Solutions Staff of 20Designers resume with salary history/requirements, indicating department code, to: Robert A. DiPietro DOUBLEDAY DIRECT, INC. 401 Franklin Avenue Garden City, NY 11530 [email protected] Doubleday FAX: 516-873-4856 II:MagnetInteractive- 3255 Grace Street, NW Washington, DC 20007 DIRECT e-mail: [email protected] An Equal Opporruniry Employer M/F/D/V MEDIA PLANNER/STRATEGIST LEADER WANTED $100MM national sales organization growing at 40% annually looking Mid -sized direct mail production firm seeks seasoned COO/CFO with the experience and know-how to run a company. Qualified candidates must formediaplanningprowith2+yearsexperiencein print/ have 6+ years of management experience, financial experience, proven broadcasttojoinin-housemedia/marketingteam.Competitive supervisory skills, superior analysis and planning skills and the ability to compensation, excellent benefits, career growth opportunity. think strategically. Will be relied upon to oversee business operations, provide initiative and innovation and manage growth. Graphic arts Fax cover letter/resume to: experience a plus. (212) 856-6343 Fax resume and salary history to: Attn: RS OfficeManager (212) 683-1506 Page G10 CLASSIFIED ADVERTISING/September 7, 1998 HELP WANTED Director, Advertising and Sponsorship Development E!Online, the internet's premier entertainment destination, is seeking a Director, The J. Peterman Company Advertising and Sponsorship Development to manage the day to day opera- tions of the NYC and Chicago Sales offices and to develop, generate and main- The J. Peterman Company, a unique, fast growing mail-order and tain new and existing business for the network in the Eastern and Midwest re- gions. The position is based in New York City, reports directly to the VP, retail company is looking for qualified candidates to become part of our Advertising & Sponsorship and requires extensive travel. dynamic team. The following full-time opportunities are now available: Qualifications include: Senior Art Director Thorough knowledge of the Internet and World Wide Web. Requires min. 10 years exp. in industry. Catalog exp. a plus. Must be Strong understanding of Internet advertising models and creative genius - willing to break rules. interactive advertising Agency/Client needs. 4 years experience in ad sales, 1 year in Internet ad sales. Art Director Superior Verbal and Written Communication Skills. Requires min. 5 years exp. in industry. Catalog exp. a plus. Requires Must be able to handle Aggressive Revenue Goals. love for hands-on creative. Ability to manage, lead and grow a sales team. We offer an excellent benefits package and 401(k) Savings Plan. Catalog Production Manager Must be technical/organizational guru. Requires min. 5 years exp. in Please send resume with salary history to: industry. Catalog exp. a plus. E! Entertainment Television Attn.: Human Resources - DIR ADV Send resume (including salary requirements) to: Director of Catalog 5670 Wilshire Blvd. Production, The J. Peterman Co 1318 Russell Cave Rd., Lexington, KY 40505. Los Angeles, CA 90036 Or fax to 606-252-2810. No phone calls please. ENTERTAINMENT email: [email protected] (MS Word only) TELEVISION. NO PHONE CALLS PLEASE EOE SENIOR CREATIVE DIRECTOR Greenbrier/Scentex, a major consumergoodsmanufacturer,seek an experienced Senior Creative Director to lead a creative team. You'll drive the creativedevelopmentofeducational, home fragrance,decorative home accessory products, sales promotional materials, and product packaging. Qualified applicantwillhave a minimum of seven toten years graphics donlno, white & partners experience, outstanding interpersonal and communication skills, and superior eine working knowledge of MAC systems and software. Send cover letter, resume, and salary requirements to: Marilyn Payne, Greenbrier/Scentex SE AAAA AGENCYis searching for professionals due to 300 Greenbrier Road, Summersville, WV 26651 tremendous growth. Exc Salary & Benefits!! Beautiful offices. Account Manager -3-5 yrs agency exp w/ technology or telecomm accounts. Wants technology marketing. Exc. written & verbal skills. FIRST CAME THE DRUDGE REPORT Word & Excel. NOW COMES THE SLUDGE REPORT Media Planner -3-5 yrs exp pref. Technology acct exp & online exp a +. Visit America's hottest media website: proficient in Word & Excel. Ad agency media planning exp a must. http://www.dbiny.com Represented nationally by: 24/7 MEDIA Fax resume to 770-668-5707, Attn: Susan Lee, HRM. Only qualified applicants please! www.donino.com/jobs/joboryhtrn EDITOR National construction industry mag- ADVERTISING SALES azine seeks Editor with the following Senior Art Director SEEKING BILINGUAL qualifications: At least 5 years expe- DIRECTOR rienceinresearching, writing and ACCOUNT EXECUTIVES editing articles for a monthly pub- Quirky, growing agency (spittin' CENTRAL PA MAGAZINE distance from Philly) w/nat'l accts, FullserviceHispanicadvertising lication. At least 2 years experience agency seeks bilingual AE's. Must Enterprisingindividualsoughtto in managing an editorial staff and scads of 4/C print & TV. lead agrowingmagazinesales freelancers, preparing editorial busi- Bring ideas and passion up the have following qualifications: team, with 41,500+ ABC circula- ness plans and budgets, and aiding College degree tion. Head one-on-one coaching & publisherincreatingrevenue - wazoo, maturity that comes with generating ideas. Must be willing to experience and contempt for the 2-3 years ad agency experience goal -setting;overseedepartment Fluency in Spanish and English budget, market research; serve as relocate. Please send resume, pub- conventional. Dig weird lamps, part ofpublishingmanagement lishedwritingclips,salaryhistory be -bop and horseshoes? Opportunitiesforgrowth/ team. Bachelor's degree; five -seven andrequirementto: Editor/HR promotions are excellent. years sales experience, preferably Dept., P.O. Box2029 Tuscaloosa, AL Fax/mail resume and 3 samples. 35403, We will be unable to return Mail or fax resume to: including national & regional; media (Know any great writers or account people?) sales helpful; management experi- writing samples. Big Ass Opportunity Betty Lieboff ence preferred;entrepreneurial experience a plus; self-starter; 111 North Essex Avenue The Bravo Group strong interpersonalskills;organi- Narberth,PA 19072 100First Street, #1720 zationalskills;experience working LOREM IPSUM DOLOR Fax:(610) 771-0811 San Francisco, CA 94109 effectively under deadlines; strong Fax: 415-764-1311 written & oral communications AsYou can see, we need writers skills.Excellentbenefitsandin- No phone calls please. creased potential creating sales for new projects.Letter, resume, and Lowe Fox Pavlika, list of three professional references a full -service direct marketing to: AD Sales Search agency, is growing... WITF Human Resources Looking for the perfect job? Box 2954, Harrisburg, PA 17105 Fax resume and 5 samples. AA/EDE ADWEEK CLASSIFIED (Central PA is a division of WITF, Inc.) 212-143-1881 EOE September 7, 1998 Culture 1 CULTURE TRENDS MTV Around Billboard's Top 15 Singles Compiled from a national sample of top 40 radio airplay monitored by Broadcast Data Systems, the World top 40 radio playlists, and retail and rack singles sales collected, complied, and provided by SoundScan. August 29, 1998 Week of 8/31/98 This Last Peak Wks on Week Week Pos. ChartTitle Artist 1 New 1 1 I Don't Want to Miss A Thing Aerosmith MTV Europ 2 3 2 4 The First Night Monica Arfor Title 3 4 3 10 Crush Jennifer Paige 1. Boyzone No Matter What 4 2 2 12 My Way Usher 2. Stardust Music Sounds 5 1 1 15 The Boy Is Mine Brandy & Monica Better With You 6 7 2 30 You're Still The One Shania Twain 3. Savage Garden To The Moon 7 6 3 15 Sarah MacLachlan And Back Aida 4. Sash f. Tina Mysterious 8 8 8 5 Daydreamin' Tatyana Ali Cousins Times 9 5 4 7 Never Ever All Saints 5. Simply Red The Air I Breathe 10 11 10 14 When The Lights Go Out Five 11 10 10 8 Cruel Summer Ace Of Base MTV Latin America (North Feed) 12 12 12 7 Lookin' At Me Mase 13 14 13 3 Time After Time Inoj Artist Title 1. Garbage I Think I'm 14 9 1 30 Too Close Next Paranoid 15 13 5 11 Make It Hot Nicole Feat Missy Elliott & Mocha 2. All Saints Lady Marmalade ©1998 Billboard/SoundScan, Inc./Broadcast Data Systems 3. Goo Goo Dolls Iris 4. Smashing Perfect Pumpkins Billboard's Top 15 Albums 5. Puff Daddy Come With Me Best selling titles by new artists who have not appeared on the top of Billboard's album charts. August 29, 1998 Provided by SoundScan. This Last Wks. on Week Week Chart Artist Title Artist Title 1 New 1 Korn Follow The Leader 1. Raimundos PequenaRaimunda 2 3 6 Beastie Boys Hello Nasty 2. Cidade Negra Ja Foi 3 1 3 Snoop Dogg Da Game Is To Be Sold, 3. Aerosmith I Don't Want To Not To Be Told Miss A Thing 4 2 9 Soundtrack Armageddon 4. Madonna Ray Of Light 5 6 22 'N Sync: 'N Sync 5. Racionais Dairo De Urn Detento 6 5 7 Barenaked Ladies Stunt 7 7 10 Soundtrack Dr. Dolittle 8 10 2 How Stella Got Her MTV Japan Soundtrack Groove Back Artist Title 9 9 54 Backstreet Boys Backstreet Boys 1. Bjork Hunted 10 8 21 Soundtrack City Of Angels 2. Jamiroquai Deeper Underground 11 17 42 Shania Twain Come On Over 3. Zilch Electric 12 12 11 Brandy Never S -A -Y Never Cucumber 13 14 39 Will Smith Big Willie Style 4. Garbage I Think I'm 14 18 9 The Brian Setzer Orch The Dirty Paranoid 15 4 2 Various Artists Funkmaster Flex 5. Puff Daddy Come With Me © 1998 Billboard/SoundScan, Inc. Culture 2 September 7, 1998 CULTURE TRENDS MTV's The Hollywood Reporter's Box Office BUZZWORTHY For .1 -Day Weekend outing A ?twist 24, 1996 This Last 3 -Day Days Total BUZZWORTHY are usually by new, Week Week Picture Weekend Gross In Release Gross Sale up-and-coming artists who MTV 1 1 Blade believes have special potential. Of 10,925,976 10 34,736,622 the videos that MTV designated as 2 3 There's Something About Mary 8,374,865 47 116,232,467 BUZZWORTHY, the vast majority have been certified gold or platinum. 3 2 Saving Private Ryan 8,092,750 38 155,289,398 4 New 54 6,611,532 3 6,611,532 Week of 8/24/98 5 New Why do Fools Fall In Love 3,946,382 3 3,946,382 Artist/Group: Eagle -Eye Cherry 6 7 Ever After 3,778,488 31 48,548,648 Song/Video: "Save Tonight" Director: Moan Camitz 7 4 How Stella Got Her Groove Back 3,648,012 17 27,984,915 It took a bit of time for the 8 5 Snake Eyes 3,574,667 24 46,040,142 son of Don and brother of Neneh to get the confidence to concentrate on 9 9 The Parent Trap 2,934,255 33 56,215,807 his music. After all, when your dad 10 8 Dance With Me 2,882,637 10 9,243,822 is an avant-garde jazz genius and your sister is having top ten hits 11 6 Dead Man on Campus 2,619,613 10 9,446,801 while your still in school, there are 12 13 Armageddon 2,305,833 61 188,540,431 certain pressures inherent in your own desire to succeed. After leaving 13 12 Wrongfully Accused 1,858,814 10 6,915,734 the New York School of Performing 14 11 Halloween: H2O 1,798,856 26 50,206,267 Arts, Eagle -Eye made a name for himself as an actor, appearing in 15 15 The Mask of Zorro 1,718,086 45 85,203,939 everything from television adverts 16 10 The Avengers 1,482,237 17 20,882,578 to parts in TV pilots and sitcoms and performing in theater. But, alas, 17 14 The Negotiator 1,409,660 33 39,130,183 music was in his blood and off to his 18 18 Lethal Weapon 4 947,085 52 125,026,063 native land of Sweden he went to write his first album, Desireless-- 19 19 Dr. Dolittle 926,167 66 138,058,507 which went platnum within months 20 17 Air Bud: Golden Receiver 851,553 17 7,506,457 and continues to sell like hotcakes. Like we said music is in his blood. 21 20 Everest 843,245 178 39,256,960 Artist/Group:Rammstein 22 43 Slums of Beverly Hills 821,778 17 1,180,064 Song/Video:"DuHast" 23 16 Return to Paradise 719,532 17 6,540,962 Philipp StolzI Director: 24 Little is know of the six East 42 The Truman Show 547,854 87 124,210,299 German men who have ascended to 25 27 Smoke Signals 507,496 66 4,639,494 International fame and notoriety under the moniker of Rammstein. 26 23 Mulan 411,176 73 116,492,174 Formed in 1993 be an assemblage of 27 24 The Governess 393,361 31 1,800,315 factory -weary proletarians raised in 28 39 Next Stop, Wonderland East Berlin and the more remote 380,149 10 565,776 Schwerin, Rammstein wasted no time 29 34 Madeline 361,122 52 28,151,177 crafting a distinctive voice. The relent- 30 25 less pulse of the band's industrial/metal Your Friends & Neighbors 344,531 12 909,746 sound and unparalleled pyromania of 31 21 Titanic 335,704 255 600,374,192 its live shows have accounted in equal 32 measure to Rammstein's meteoric rise 22 Small Soldiers 335,408 52 52,638,340 to fame in its homeland. With their 33 45 Six Days, Seven Nights 309,808 80 71,634,967 first U.S. release, Sehnsucht out, the 34 26 The X -Files band's magnanimity is bound to res- 204,886 73 83,120,023 onate stateside as well. 35 29 Godzilla 200,806 104 135,669,033 © 1998 The Hollywood Reporter © 1998 MTV MEDIAWEEK September 7, 1998 http://www.mediaweek.com PAGE 41 CALENDAR Women in Cable & Tele- Media Notes communications will hold Edited by Greg Farrell an Executive Development NEWS OF THE MARKET Seminar from Sept. 9-11 in Loveland, Colo. For more information, contact Chris Syndie Ad Revenues Up ship has also yielded The Future Warner Bros.' Joan Lunden and Bollettino at 312-634-2335. Syndicated television posted an of IT, a Forbes' tech supple- King World Productions' Martin industry -best 10.8 percent ment. GartnerGroup is a IT Shortare among fewer than a The National Association increase in advertising revenue, consulting firm based in Stam- handful of entries being of Minorities in Communi- just edging out the broadcast ford, Conn. prepped for the 1999-2000 cations will host its 12th networks' 10.5 percent jump in broadcast season. annual Urban Markets revenue for the first six months Coles in Buena Vista Show Conference from Sept. 14- of 1998, according to the Televi- Buena Vista Television has Reality Series From Raycom 15 at the New York Hilton sion Bureau of Advertising and signed actress Kim Coles, the Raycom Sports and Forever Hotel. The theme will be estimates by CMR Media former star of Living Single and Blue Entertainment have signed "Out of the Box: Opening Watch. Meanwhile, local spot In Living Color, to host a new actor Jameson Parker, formerly Up the Urban Market With advertising revenue rose 9.7 per-syndicated talk show slated for of Simon & Simon and Hardy Technology." Guest speak- cent while national spot dollars a fall 1999 premiere. Coles' Boys Mysteries, to host a project- ers include Tom Freston, increased by 8.3 percent. entry comes during a slow ed fall 1999 weekly syndicated chairman/CEO of MTV Net- development market, where reality series called Missing works. For more informa- Stern at NATPE tion, call 202-965-0046. In what is sure to generate fire- works for the National Associa- Bon Appetitmagazine will tion of Television Program hold its first annual Ameri- Executives (NATPE) conven- can Food & Entertaining tion set for New Orleans (Jan. Awards Sept. 14 at Lincoln 25-28, 1999), radio/TV shock Center in New York. The jock Howard Stern and formal gala, to be hosted by radio/TV talk show host Larry Today Show anchor Matt King will be featured in sepa- Lauer,willbenefitCity - rate panel sessions. Stern will Meals -on -Wheels USA and take part in a Jan. 27 general the Make -a -Wish Founda- session, which has no assigned tion. For more information, topic as yet, according to a call Brett Charles Neubig at NATPE representative. King, 213-857-5550. host of Lany King Live on CNN, will be conducting The IRTS Foundation will "celebrity interviews" during ForLinks,a short pitch from print to TV host a newsmaker lunch- the general session on Jan. 26. eon Sept. 15 at the Waldorf- Astoria in New York with New From Forbes, Gartner Links Takes to TV FederalCommunications Forbes Inc. and the Gartner - Links magazine has partnered with GIML Entertainment Commission chairman Wil- Group will partner to publish to produce a new monthly TV show, Links-The Best of liamKennardasguest Executive Edge: Strategic Advan- Go/f. The half-hour program, hosted by Jack Whitaker, speaker. For more informa- tage Through Technology, a new highlights places to play golf around the world and the tion, contact Marilyn Ellis at magazine for senior execs. The history of the game. The program is airing on Fox Sports 212-867-6650. inaugural issue will be poly - Net, the regional cable service that reaches more than 60 bagged with subscriber copies of million U.S. homes. Links magazine is published seven TeleCon will hold its 18th the Oct. 19 issue of Forbes. Sub- times annually by Purcell Enterprises of Hilton Head annual conference Oct. 26- sequent copies of the bimonthly Island, S.C. The title claims a national circulation of more 28 at the Anaheim Conven- magazine will be distributed than 290,000. Purcell is pitching advertisers on package tion Center in Anaheim, separately through controlled - buys in the magazine and on the Fox Sports Net show. Calif. The exhibition will circulation channels to 50,000 Separately, Links has linked with Forbes to produce four provideinformationon senior business and information special advertising sections in 1999 previewing the year's video, audio and data con- technology executives.Executive Grand Slam events. The supplements will run in both ferencing. For more infor- Edge is thelatest product to magazines, beginning with a preview of the Masters in mation, call 800-829-3400. come out of the joint venture the April 5 issue of Forbes. -Lisa Granatstein formed last year. The partner- PAGE 42 http://www.mediaweek.com September 7, 1998 MEDIAWEEK Western's Media Notes Croasdale CONTINUED Moves Up After 30 years of negotiat- Without a Trace. In a similar pany of Mediaweek). The Jor- ing upfront buying,Bill vein to Fox's long -running dan Edmiston Group served as Croasdale has decided to America's Most Wanted series, PGA's financial adviser. While move up and away from Missing will try to gain viewers' the terms were not disclosed, the front lines. Western assistance in tracking down mis- the deal included in Progressive International Media's pres- sion persons. Raycom is a Char- Grocer, the 76 -year -old super- ident, national television, lotte, N.C.-based syndicator and market industry magazine; has been named to theCroasdale moves out of division of Raycom Communi- Frozen Food Age, a monthly title new position of office ofthe trenches at Western. cations. that has served the frozen food the president, where he segment for 46 years; and RT will advise Western president and COO Michael Kassan Lots of Friends at WPIX magazine, which focuses on the on the company's overall operations. Tribune Broadcasting's New growing retail systems technolo- Croasdale, who has been at Western since 1991, will York WB affiliate, WPIX-TV, gyfield. be replaced by Tim Spengler, who will be senior vp/gen- will fuel its early- and late - eral manager, national television. Spengler, who joined fringe schedule with Friends ABC Wins Libel Appeal Western as vp, associate director/national broadcast divi- starting Sept. 21. The show will A three -judge federalappeals sion in 1993, inherits an operation that is buying more air at 7 p.m., preceding the 7:30 court in Richmond, Va., has than $500 million in national broadcast ad inventory, episode of Frasier, and again at upheld the dismissal of a libel more than triple the amount it was buying when 11:30 p.m. following Seinfeld. suit against ABC News. The 4th Croasdale took over seven years ago. Worldwide, Additional syndicated program- U.S. Circuit Court of Appeals Western has billings in excess of $5 billion. ming includes a refurbished affirmed a ruling by an Alexan- Prior to joining Western, Spengler held buying posi- Love Connection at 10 a.m., fol- dria, Va., district court judge tions at Lowe It Partners and NW Ayer. Croasdale said lowed by the premier of Change who ruled that Rex Baumback, although he sat in,it was Spengler who did this year's of Heart at 10:30. The popular a U.S. Forest Service official, actual upfront negotiating for Western's clients. And Judge Mills Lane Show, which was a public figure who failed to while he will not participate directly in future buying hit the WB on Aug. 17 and prove that ABC News acted negotiations, Croasdale promised, "I'm still going tobe reportedly boosted ratings30 with actual malice in a World available for advice and counsel."-John Consoli percent, will go to a second News Tonight report that was round at 12:30 p.m. Finally, a critical of him. Okla.; and Wichita, Kan. The day -morning talk show lineup new, improved Hard Copy will acquisition moves Journal from with ThIstoryCenter. The new airat1 p.m. CBS to Spin Off Infinity 25th to the 20th largest station show will take a historical per- CBS Corp. intends to sell 20 group owner in the U.S., spective on current issues. The Pauley to Receive Award percent of its radio/outdoor according to BIA, a broadcast weekly show will feature histori- On Sept. 26, at the annualcon- group stock. The spin-off, to be analysis company. ans, journalists and politicians. ference of the the Radio and called Infinity Broadcasting, The premiere on Sunday, Sept. Television News Directors Asso- will own 155 radio stations as Jacor: Preferred Treatment 13 at 9 p.m. will focus on the ciation in San Antonio, Jane well as radio program producer Covington, Ky.-based Jacor issue of the right to bear arms. Pauley will be awarded the Paul and distributor Westwood One. Communications has acquired White Award. Pauley, anchor The outdoor properties of CBS - Houston radio station KKTL- Athena: a Comeback Kid for both Dateline NBC and owned outdoor company TDI- FM for $14.7 million from Pre- OnSept. 24, Athena (Award to MSNBC Time & Again, which includes signs on 70,000 ferred Media Group. The sta- Honor Excellence in Newspaper "embodies the award's criteria buses in the U.S., U.K. and Ire- tion was Preferred Media's sole Advertising) returns after a sev- for trustworthiness and integri- land as well as a few thousand property and the company is en-year hiatus when the News- ty in reporting," said Barbara billboards in New York City- now out of business. The paper Association of America Cochran, RTNDA president. will also be folded into Infinity. news/talk station is a year old. honors the best creative adver- Jacor owns two other Houston tising in newspapers in New Progressive Grocer to Bill Journal Buys Great Empire stations, adult contemporary York. Approximately 40 ad Progressive Grocer Associates Milwaukee -based radio compa- outlet KHMX-FM and alterna- agencies will get an Athena, has sold its grocery and retail nyJournal Broadcast Group is tive rocker KTBZ-FM. topped by the grand prize of technology publications to Bill buying Great Empire Broad- $100,000, which "will hopefully Communications, a subsidiary casting's 13 radio stations in Sunday Talk on History show that we're willing to step of Dutch publisher VNU B.V. four Midwest markets: Omaha, History Channel last week up to the plate," according to (VNU USA is the parent corn- Neb.; Springfield, Mo.; Tulsa, announced it will join the Sun- NAA president John E Sturm. Join over 5,000 cyclists for the ride of a lifetime...to benefit the fight against Multiple Sclerosis. For more information about sponsorship, including sampling opportunities, or to take part in the first -ever Advertising/ Media Challenge sponsored by Call 463 7787 or more information about the event visit our Web site www.msnyc.org NEW YORK CITY CHAPTER PAGE 44 http://www.mediaweek.com September 7, 1998 MEDIAWEEK BIG DEAL Post SnackMoots Real Money Advertiser:Kraft General Foods Agency: Ogilvy Et Mather,N.Y. ADVERTISING ACTIVITY IN THE MEDIA MARKETPLACE Begins:1999 Budget:$20 million Media:TV, print CANON'S FIRING how the Rebel G camera allows advanced Advertiser:Canon USA amateurs to change lenses mid -stream. Looking to create a new brand Agency: Grey Advertising,N.Y. Canon also expects to bow a Super Sunday platform for cereal as snack, Begins:November sweepstakes program in advance of the Kraft will spend in excess of $20 Budget:$15 million Super Bowl. -Tobi Elkin and Hank Kim million in dedicated ads early next year Media:TV, print for new Post SnackAbouts, variety packs Canon USA in November will launch an SOLARA'S FOR YOU of eight individually -sized pouches of estimated $15 million TV and print cam- Advertiser: Toyota top Post family cereal brands. paign that for the first time links numerous Agency: Saatchi & Saatchi, Torrance, Calif. Like Kellogg, which recently cameras, ranging from the entry point -and - Begins: This week launched its own snack -size bags of shoot Elph LT to the advanced EOS 1N, Budget: $30 million cereal under the Snack -Pak banner, under the unifying theme: "What a shot!" Media: TV, radio, print, newspapers Kraft is hoping that repackaging its sta- The ads, via Grey Advertising, N.Y., tap "It's for you" is the themeline in a new ple products for convenience and porta- into the pride people experience in their automobile campaign, from agency Saatchi bility will broaden its breakfast business snapshots, whether they're novices or & Saatchi, supporting the launch of the advanced photographers, as others Camry Solara coupe. The strategy behind acknowledge their skills in capturing the estimated $30 -million campaign, which that perfect moment. Creative conveys breaks this week, is to "give people permis- that all types of photographers have sion to indulge themselves a little," said the ability to executive creative capture the director Joe perfect shot McDonagh. Toy- with any ota is rolling out Canon camera. the new two -door The tag coupe under the conveys "a Camry umbrella pride and to bolster its posi- recognition tion as the that people nation's best-sell- New packaging from Post feel when ing nameplate. someone comments Broad -based into new eating occasions. On Dec. 7, on one of their pho- media placement the company will ship SnackAbouts, cel- tographs," said New Canon ads includes network lophane -wrapped packs initially includ- Canon ad manager Rick Booth. "What a emphasize shots. and cable TV, ing two bags each of Waffle Crisp, Hon- shot!" becomes "the ultimate compliment." radio, newspapers eycomb, Alpha -Bits and Honey Nut The theme augments Canon's longstanding and magazines. -Michael McCarthy Shredded Wheat varieties, "some of line, "So advanced...it's simple." Post's most broadly appealing products", Six TV ads include various SureShot, COME TO THE LOVE BOAT said Tim Callahan, Kraft's executive Elph and advanced Rebel and EOS cam- Advertiser: Princess Cruises ft Tours vp/gm of cereals. eras. "Sure Shot Tickling" depicts family Agency:J.Walter Thompson, Chicago In early 1999, Kraft and agency members snapping kids to a folksy tune that Begins:Late September Ogilvy & Mather, N.Y., will break a goes, "What a shot you just got! Wow, you Budget: Undisclosed dedicated TV and print ad campaign took that?" A stylish teen touts her Elph Media:TV, print that "establishes the snacking behavior LT with, "It's totally tiny," as the entry Princess Cruises & Tours, known for years for cereal," Callahan said. unit's compact size and drop -in film loading as the Love Boat line, is readying a fall and Though creative strategy has yet to are featured. "Wedding" showcases Canon'swinter ad campaign via agency J. Walter be determined, the push will target kids entire line and different demographic tar- Thompson, Chicago, that sports the new and moms looking for school lunch gets, from grandmothers to the hired pro- tagline: "Let Her Take You Away." alternatives and adults looking for a bet- fessional, using the cameras during a Although the L.A. cruise operator was ter -for -you snack. In-store merchandis- dreamy outdoor nuptial sequence. not ready to discuss the creative approach, ing and couponing will also support the An earlier spot featuring longtime the slogan clearly refers at least in part to launch. -Stephanie Thompson Canon pitchman Andre Agassi that broke the 2,600 -passenger Grand Princess, the during U.S. Open tennis broadcasts showed largest and most expensive ship ever built MEDIAWEEK September 7, 1998 http://www.mediaweek.com PAGE 45 CMR ToP 50 AWeekly Ranking of the Top 50 Brands' Advertising in Network Prime Time Week of Aug. 17-23, 1998 Rank Brand Class Spots 1 BURGER KING G320 56 and one that will epitomize Princess' newest 2 KFC G320 45 product, Grand Class Cruising, available on 3 RADIO SHACK V372 43 all Grand Class ships including the new 4 WENDY'S G320 32 one. The campaign likely will be timed to 5 MCDONALDS G320 31 break with the Grand Princess' arrival in 6 1 -800 -CALL ATT B221 25 New York from the Mediterranean on Sept. 7 MITSUBISHI GALANT T112 23 23, an event that will be celebrated with a 8 TACO BELL G320 22 week of festivities including celebrity enter- 9 M&M CANDIES F510 21 tainment and fireworks. 10 GILLETTE MACH 3 RAZOR D430 20 The slogan appeared last week in a pro- 11 LEVIS JEANS MEN A142 19 motional video on Grand Class Cruising 12 HELLMANNS SALAD DRESSING F130 18 that was produced by JWT for a presenta- SNICKERS F510 18 tion to API Travel Consultants, a network 14 ESPN CABLE NETWORK B642 17 of luxury travel agents. NEW LINE-BLADEMOVIE B660 17 Marketing vp Karine Armstrong said the OLIVE GARDEN G320 17 effort would include TV, print and the 17 KODAK ADVANTIX G141 16 Internet, but a budget figure was not avail- PIZZA HUT G320 16 able. Princess' media spending totaled $14.7 SNACKWELLS F343 16 million last year, per Competitive Media WARNER BROS-WHY DO FOOLS FALL/LOVE B660 16 Reporting. -Mike Beime 21 COLGATE TOTAL TOOTHPASTE D211 15 PRIMESTAR SATELLITE SYSTEM H514 15 MEXICAN BEER STANDOFF RED LOBSTER G320 15 Advertiser: Anheuser-Busch 24 ALMAY ONE COAT MASCARA D130 14 Agency: Waylon, St. Louis BABY RUTH CANDY BAR F510 14 Begins: This month K MART APPAREL V510 14 Budget: Undisclosed OFFICE/NATIONAL DRUG CONTROL B329 14 Media: Radio, outdoor REEBOK SNEAKERS MEN A321 14 Anheuser-Busch is expanding its home- SPRINT LONG DISTANCE B221 14 grown Azteca and Tequiza entries and 30 ARIZONA JEANS A142 13 launching new ad campaigns as it steps up DURACELL ULTRA ALKALINE BATTERIES H310 13 efforts to seize a share of the booming mar- MAYBELLINE MOISTURE WHIP LIPSTICK D120 13 ket for "Mexican" beers. OLDSMOBILE T114 13 The expansion comes despite what whole- RAGU SPAGHETTI SAUCE F170 13 salers report to have been a solid but by no 35 BURLINGTON COAT FACTORY V311 12 means outstanding debut in test markets. GAP KIDS CLOTHING STORE CHILDREN V311 12 Still, with Corona, Tecate and Sol racking up NISSAN T115 12 huge gains and no genuine Mexican imports POCAHONTAS IIVIDEO H532 12 available, A -B is willing to run with its own ULTRA SLIM FAST DRINK D543 12 creations. Tequila -flavored Tequiza, brewed 40 ADVIL PAIN RELIEVER D511 11 domestically in A -B's Baldwinsville, N.Y., ALLEGRA ALLERGY RX D560 11 plant, is breaking new radio and outdoor ads CLARITIN ALLERGY RX D560 11 via Waylon, St. Louis, that urge consumers to EVEREADY ENERGIZER BATTERIES H310 11 "crack the whip on boring beer" and "give JC PENNEY CHILDREN V410 11 Tequiza a shot." Radio ads feature twangy MIRAMAX-54 MOVIE B660 11 guitar music and play up brand attributes, say, PEPSI SOFT DRINK F441 11 blue agave in the tequila flavoring. V8 SPLASH FRUIT DRINK F420 11 After launching in Pomona, Calif., last T113 11 year and moving to a handful of new mar- VOLKSWAGEN JETTA V590 11 kets, Tequiza now adds three major Hispan- WAL-MART B221 10 ic markets: New York City, and all of Texas 50 1 -800 -COLLECT and Florida. French brewer Fischer already Ranked in order of total spots. Includes ABC, CBS, NBC, FOX, UPN and WB. Regional feeds are counted as whole spots. is testing tequila -flavored Desperados in Spots indexed to average spots for all brands advertising in prime time, i.e., if McDonald's Index= 1308, McDonald's ran New York, but the two will collaborate in at 1208 percent more spots than the average. Source: Competitive Media Reporting least one venue. -Gerry Khennouch PAGE 46 http://www.mediaweek.com September 7, 1998 MEDIAWEEK Media Person BY LEWIS GROSSBERGER went back up! I'm rich again! Gotta go order champagne and flowers!I withdraw my Rx for Somnolence question. -Don't Use My Name Dear D.: Once again, the conventional 'C WHOA, SUDDENLY IT'S SEPTEMBER! WHERE THEwisdom is proven wrong. Money can buy happiness. hell did that come from? Who ordered it? Not Dear Media Person: Ever since I read on an Internet news site that going on the Inter- Media Person. Still in his summer stupor, MP isn't ready for fatmag- net causes depression, I've been depressed. azines and new TV shows. But despite MP's soddentorpor, the air isBefore I read it, I felt quite happy on the Internet. I would spend hours happily brows- charged with excitement. New fashions,new ideas, new financial col- ing away. No more. How do I return to my former contentment? -B. Gates, Seattle lapses in new countries. Media Person must somehowrouse himself Dear B.: Try to get away from computers and field your desperate inquiries. He must helpyou cope with the for a while and instead throw yourself into some other activity, like your work. renewed onslaught of weirdness breaking out all aroundus. Dear MediaPerson:Isorrowfully expressed my profound regret. I profoundly Dear MP: Can you explain how it is that the Russians giveusacknowledged my regretful remorse, biting more grief when they're our friends thancouch without undue strain or fatigue and my lower lip to show sincerity. I regretted my when they're our enemies? At least when remain there for the long periods required. mistake and admitted my regression. Plus I they were the Soviet Union, they neverYou see, unlike anabolic steroids, creatinespent a lot of valuable quality time acting screwed up our stock market. -D. Trump, builds muscles without shrinking the testi-really contrite with my fine family and then NYC cles, a process most men desire to avoid,I sped to beleaguered Russia to act states- Dear D.: Don't worry. Pretty soon thosesince the loss of testicular mass is oftenmanlike in a time of crisis. But they still inept Russians will be so broke, they won'tinimical to self esteem, due to the inevitablewon't get off my back. What do they want be able to afford the rent and they'll be sarcastic comments in the locker room. from me? -B. Clinton, Washington evicted from Russia.(They're decent Dear MP: So according to this new theory Dear B.: Listen to the wisdom of the com- enough people; they just can't run an econ- in The New Yorker and Newsweek, it wasn't mon people, B. Unlike the elitist media and omy.) Then Disney and Beltway politicians, the Citicorp willtakeit plain folks at the grass- overandwhipthe Dear Adam Er Eve: You did your best andyou batted .500, roots speak with com- financesback into monsenseandthe shape pronto. Of course which isn't bad. You must've been doing something right. understanding that we'll have a bit of a comes of hard work and homelessness problem on our hands, but theour fault that Cain went wrong. It was his pain and loss. And what the voice of these real UN or IMF or somebody can always openpeer group that led him astray! So we're off Americans is saying to you, B., is this: "Hey, I shelters to keep those troublemakers off thethe hook, right? -Adam and Eve, East ofgotta get me a brewski. The ball game's on." streets. Eden Dear Media Person: Could you wire me Dear MP: If Mark McGwire breaks the Dear A&E: You did your best and you five rubles for a cup of coffee? -B. Yeltsin, home run record, should I adopt him as abatted .500, which isn't bad. You must've Kremlin role model and take creatine? Will creatine been doing something right. Your other kid, Dear B.: Well, OK. But are we really talk- help me achieve my own personal athletic a peaceful tiller of the soil, turned out OKing about coffee? goal: jogging for a half hour on the treadmilleven though he wasn't all that bright, but Dear MP: I'm told Hollywood is doing a without falling off? And by the way, what is since you couldn't find a neighborhood withremake of Psycho. Do you think I should rise creatine? -R. Ebert, Chicago good schools-or any schools-what couldfrom the dead and murder the defilers of my Dear R.: You absolutely should. A burly anyone expect? masterpiece in some grisly, horrific and very goateed man in knickers with a large club on Dear MP: The market crashed againsatisfying way? -A. Hitchcock his shoulder is something all of us can emu- today and I was totally wiped out. I will have Dear A.: While Media Person cannot con- late. Media Person certainly does. Creatine to give up my palatial co-op and live in the done violence of any kind, in your case he will is great stuff and MP takes it to help him get streets. ShouldIjustkillmyself now make an exception. Whatever you do, just be into proper TV -watching position on theor...whoops, wait a minute, the market just sure it's grotesque and really sickening. Luxury marketing is likenoother. LUXE defines it. The marketing of luxury items is a story told only occasionally in the press. LUXE devotes an entire magazine to it. LUXE is about influencing the tastes and purchases of the affluent and the marketers who define that world. Make sure to be among those who receive LUXE regularly, 4 times a year. L Ilia FIREVER ASPREY New Blood. New Direction at the Royal Jeweler WAv onfl MORE YMAD IN MOSCOW 4 Jo Dorden palDE THE SAVOY 4 s,mf,, Wincbeerer INIACE MIRABILLA In .61 .1 la trench Lowy owil any. Ow* tor ORDER YOUR SUBSCRIPTION TODAY! 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