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Universidade Anhembi Morumbi Priscila Sozigam As UNIVERSIDADE ANHEMBI MORUMBI PRISCILA SOZIGAM AS WEB ESQUETES DO PORTA DOS FUNDOS E A ATENÇÃO DO ESPECTADOR: ANÁLISE DE ELEMENTOS DE LINGUAGEM AUDIOVISUAL SÃO PAULO 2017 PRISCILA SOZIGAM AS WEB ESQUETES DO PORTA DOS FUNDOS E A ATENÇÃO DO ESPECTADOR: ANÁLISE DE ELEMENTOS DE LINGUAGEM AUDIOVISUAL Dissertação de Mestrado apresentada à Banca Examinadora, como exigência parcial para a obtenção do título de Mestre do Programa de Pós- Graduação em Comunicação, área de concentração em Comunicação Audiovisual da Universidade Anhembi Morumbi, sob a orientação do Prof. Dr. Renato Luiz Pucci Junior. SÃO PAULO 2017 FICHA CATALOGRÁFICA PRISCILA SOZIGAM AS WEB ESQUETES DO PORTA DOS FUNDOS E A ATENÇÃO DO ESPECTADOR: ANÁLISE DE ELEMENTOS DE LINGUAGEM AUDIOVISUAL Dissertação de Mestrado apresentada à Banca Examinadora, como exigência parcial para a obtenção do título de Mestre do Programa de Pós- Graduação em Comunicação, área de concentração em Comunicação Audiovisual da Universidade Anhembi Morumbi, sob a orientação do Prof. Dr. Renato Luiz Pucci Junior. Aprovada em ----/-----/----- Prof. Dr. Renato Luiz Pucci Junior Profa. Dra. Egle Müller Spinelli Prof. Dr. Rogério Ferraraz RESUMO Esta pesquisa tem o objetivo de compreender que elementos de linguagem audiovisual levaram as web esquetes de humor do Porta dos Fundos a se transformarem em um dos con- teúdos mais visualizados entre os canais brasileiros do YouTube. Para entender como os fun- dadores conseguiram chegar nesse resultado de público levantaremos a origem dos fundado- res do canal e suas influências profissionais, principalmente na televisão, como o conheci- mento adquirido nas mídias foi importante para a construção de um produto audiovisual fami- liar ao público. A metodologia do estudo será a análise de determinadas características das web esquetes, como iluminação, maquiagem, figurino, roteiro, decupagem e o tempo de dura- ção dos vídeos. Com esse procedimento busca-se mapear o formato das web esquetes e como esses elementos são relevantes para construir um produto audiovisual que possa contribuir para atrair a atenção do espectador. Além disso, compararemos as características das web es- quetes do Porta dos Fundos com três produtos audiovisuais, Zorra (RGTV), Tá no Ar: A TV na TV (RGTV) e Parafernalha (YouTube), para avaliar as diferenças e similaridades na cons- trução de esquetes para a televisão e a internet. Espera-se, com essa comparação, pontuar se os canais do YouTube como o Porta dos Fundos podem ter influenciado a construção de pro- gramas televisivos e como os produtores de ambas as mídias vêm adaptando suas técnicas e habilidades para criar produtos audiovisuais que possam atrair a atenção do espectador. Para auxiliar no entendimento dos conceitos utilizaremos como referência os autores: Gazzaley e Rosen (2016) quanto à problemática da atenção num mundo com acesso infinito a dados, To- fler (1995) e Castells (1999; 2011) sobre a era da informação, Butler (2010) quanto à lingua- gem audiovisual e Ramos (2004) sobre televisão. Palavras-chave: Porta dos Fundos. Web esquetes. Humor. Espectador. Atenção. ABSTRACT This research aims to understand which audiovisual language elements have led hu- mor web sketches by Porta dos Fundos to become one of the most viewed contents among Brazilian channels on YouTube. In order to understand how the founders managed to reach this result among viewers, we are doing a survey on the channel founders’ origins and their professional influences, especially when it comes to television. The knowledge achieved on media was extremely important so that they could eventually construct an audiovisual product which is so familiar to the audience. The methodology of the study will be the analysis of some of the characteristics of web sketches, such as lighting, makeup, costumes, script, de- coupage and duration of videos. This procedure seeks to map the format of the web sketches and to indicate how these elements are relevant in order to build an audiovisual product that can contribute to attract the attention of the viewer. Furthermore, we will compare the features of the web sketches from Porta dos Fundos with three audiovisual products, Zorra (RGTV), Tá no Ar: a TV na TV (RGTV) and Parafernalha (YouTube), to evaluate differences and simi- larities in the construction of sketches for television and the internet. We hope that, by com- paring these products, we will be able to point out whether YouTube channels such as Porta dos Fundos may have influenced the construction of television programs and how the produc- ers of both media have been adapting their techniques and skills in order to create audiovisual products that can attract the attention of the viewer. In order to help the understanding of the concepts, we will use as reference the following authors: Gazzaley and Rosen (2016) when it comes to the problem of attention in a world with infinite access to data, Tofler (1995) and Castells (1999; 2010) regarding the age of information, Butler (2010) on audiovisual language and Ramos (2004), regarding television. Key-words: Porta dos Fundos. Web sketches. Humor. Viewer. Attention. LISTA DE FIGURAS Figura 1 – Web esquete Sem Bateria......................................................................................132 Figura 2 – Web esquete Rola...................................................................................................132 Figura 3 – Web esquete Rola...................................................................................................132 Figura 4 – Web esquete Na Lata.............................................................................................133 Figura 5 – Web esquete Na Lata.............................................................................................133 Figura 6 – Web esquete Na Lata.............................................................................................133 Figura 7 – Web esquete Sobre a mesa.....................................................................................133 Figura 8 – Web esquete Sobre a mesa.....................................................................................133 Figura 9 – Web esquete Quem manda.....................................................................................134 Figura 10 – Web esquete Quem manda...................................................................................134 Figura 11 – Web esquete Porta dos Fundos na TV.................................................................134 Figura 12 – Making of da web esquete Porta dos Fundos na TV............................................134 Figura 13 – Making of da web esquete Porta dos Fundos na TV............................................134 Figura 14 – Web esquete Sobre a mesa...................................................................................135 Figura 15 – Web esquete Sobre a mesa...................................................................................135 Figura 16 – Web esquete Sobre a mesa...................................................................................135 Figura 17 – Web esquete Sobre a mesa...................................................................................135 Figura 18 – Web esquete Sobre a mesa...................................................................................135 Figura 19 – Web esquete Sobre a mesa...................................................................................136 Figura 20 – Web esquete Sobre a mesa...................................................................................136 Figura 21 – Web esquete Sobre a mesa...................................................................................136 Figura 22 – Web esquete Sobre a mesa...................................................................................136 Figura 23 – Cachorro quente completo! do Zorra..................................................................136 Figura 24 – Cachorro quente completo! do Zorra..................................................................136 Figura 25 – Cachorro quente completo! do Zorra..................................................................136 Figura 26 – Cachorro quente completo! do Zorra..................................................................136 Figura 27 – Cachorro quente completo! do Zorra..................................................................137 Figura 28 – Cachorro quente completo! do Zorra..................................................................137 Figura 29 – Web esquete Spoleto............................................................................................137 Figura 30 – Web esquete Spoleto............................................................................................137 Figura 31 – Web esquete Spoleto............................................................................................137 Figura 32 – Web esquete Spoleto............................................................................................137 Figura 33 – Web esquete Spoleto............................................................................................138 Figura 34 – Tá no Ar: A TV na TV vídeo Capa Bonita...........................................................138 Figura 35 – Tá no Ar: A TV na TV vídeo Capa Bonita...........................................................138 Figura 36 – Web esquete Biblioteca........................................................................................138 Figura 37 – Web esquete Biblioteca........................................................................................138
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