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SUSTAINABLE TOURISM OPPORTUNITIESINTHE CARPATHIANS

Backgrounddocument

October2006

SustainableTourismOpportunitiesintheCarpathians:Backgrounddocument

Editedby:KatrinGebhard(EcologicalTourismin,ETE),MichaelMeyer(Ecological TourisminEurope,ETE),KristinaVilimaite(CEEWEB)

October2006

Contributors:MarekBanas,AndreiBlumer,KrisztinaBudai,PiotrDabrowski,CsabaDomokos, HaraldEgerer,DalmaFoeldes,MilkaGvozdenovic,TetyanaKobernichenko,DominikaLemler, AgnieskaLopata,PiotrMikolajczyk,TamaraMonkova,SolomiyaOmelyan,VioletaOrlovic, MartinaPaskova,JovanPopesku,DraganRandjelovic,JanRohac,ColinShaw,TijanaSpasic, LesyaStarunchak,ZsuzsaTolnay,JanaUrbancikova,IrynaVanda,DominikaZareba, BernadettaZawilinska

Englishlanguageeditor:StevenGraning

Layout:KristinaVilimaite

ThisBackgroundDocumentwasdevelopedintheframeworkoftheProtectionand SustainableDevelopmentoftheCarpathiansinaTransnationalFrameworkProject(5D094, CarpathianProject).

The CentralandEastEuropeanWorkingGroupfortheEnhancementofBiodiversity(CEEWEB) isan international network of nongovernmental organisations working together to protect the natural heritage of CentralandEasternEurope.Themissionofthenetworkistheconservationofbiodiversitythroughthepromotion ofsustainabledevelopment.Thenetworkcontainsover70environmentalorganisationsfrom17nations.Oneof thefourworkinggroupsofCEEWEBfocusesonsustainabletourism.Theworkinggroupaimsatmakingtourism in Central and Eastern European countries sustainable through joint activities, such as information exchange, promoting good practices, training and education, policymaking, pilot projects and lobbying. www.ceeweb.org

EcologicalTourisminEurope(ETE) wasfoundedinBonn,Germany,in1991asaforumofnational organisationsthatsupportenvironmentallyfriendlyandsociallyresponsibletourism.ETEisofferinginformation andeducationaboutsustainableformsoftourismandcarriesoutregionalmodelprojectsdesignedtopromote sustainabletourismasabasisfororsupportofsustainableregionaldevelopmentinGermanyandotherEuropean countries.ETEfurthermoreorganisesconferences,expertmeetings,informationevents,seminarsand workshops,bothonthenationalandtheinternationallevel.InCentralandEasternEuropetheorganisationhas beenactivefor12years,focusingoncapacitybuilding,tourismmanagementandregionaltourismdevelopment, mainlyinmountainregionsandprotectedareas. www.oete.de

2 Acknowledgements

Thedocument“SustainableTourismOpportunitiesintheCarpathians”wasdevelopedbythe adhocCEEWEBCarpathianTourismWorkingGroup(seelistofcontributorsinAnnex2)in thescopeoftheprocessoftheProtectionandSustainableDevelopmentoftheCarpathians in a Transnational Framework Project (Carpathian Project) contributing to the Carpathian Convention.

Inaddition,avarietyofindividualsandorganisationsplayedakeyroleaspartnersand supporters,inparticularduringtheelaborationofthecasestudies,whichformboththe backboneandfleshofthisdocument.

Theauthorsthereforewishtoexpresstheirsincereappreciationtoallthosewhocontributed withtheirtime,knowledgeandeffortstothedevelopmentofthisdocumentandtoits sensibleembeddinginreallifeneedsandthreatsintheCarpathians.

AppreciationisalsoextendedtotheUNEPViennaInterimSecretariatoftheCarpathian Conventionforprovidingsupport,reviewandfeedback.

3 TableofContents

ExecutiveSummary ______5 ListofCaseStudies ______6 I. Introduction ______7 1 PurposeoftheBackgroundDocumentonSustainableTourismOpportunitiesinthe Carpathians ______7 2 ReferenceoftheBackgroundDocumenttotheCarpathianConvention,theAlpine ConventionandtheCBD ______8 3 DevelopmentoftheBackgroundDocument ______9 4 StructureoftheBackgroundDocument______10 5 LinkswiththeCarpathianProject ______11 II. ThematicHotspots ______12 1 EconomicalDimension ______13 1.1 PositiveImpacts ______13 1.1.1 Stimulationoflocaleconomiccycles ______13 1.1.2 Capacitybuildingandtrainingforthelocalpopulationresultinginthecreationoflong termemploymentpossibilities ______18 1.2 NegativeImpacts ______20 1.2.1 Distortionofthepubliceconomy______20 1.2.2 Increaseinlocaldisparities ______23 2 EcologicalDimension ______26 2.1 PositiveImpacts ______26 2.1.1 Useoftourismrelatedincomefornatureprotection ______26 2.1.2 Environmentalawarenessraisingthrougheducationalactivitiesinthecourseof sustainabletourismdevelopment ______31 2.2 NegativeImpacts ______34 2.2.1 Landscapeandnaturedestruction(e.g.throughinfrastructuralexpansion) ______34 2.2.2 Increaseofenvironmentalpressures:airandwaterpollution,contributiontoClimate Change38 3 SocioCulturalDimension______42 3.1 PositiveImpacts ______42 3.1.1 Appreciationandconservationofthelocalculture______42 3.1.2 Culturalexchangeasadrivingforceformutualunderstandingandpeace ______44 3.1.3 Supportoflocalparticipationasanenablingsteptowardsmorecodetermination___46 3.2 NegativeImpacts ______48 3.2.1 Degenerationofculturalvaluesandheritage ______48 4 Selectedfutureopportunities______51 4.1 Benefitsofsustainabletourismforareaswithmanyvisitors ______51 4.2 Sustainabletourismhaspotentialinsuchareaswheretourismisnotyetdeveloped __53 4.3 Sustainabletourismasabetteralternative______56 III. Recommendations ______59 Annex1:MapoftheCarpathians ______59 Annex2:ListofmembersoftheadhocCEEWEBCarpathianTourismWorking Group ______61

4 ExecutiveSummary

Inthecontextofgrowingworldwidetourism,economicdevelopmentthroughtourismhas gainedremarkablepopularityinthepastfewdecades.Furthermore,tourismisveryoften praisedasasuitableinstrumentforusingnaturalresourceswhilecontributingtothe protectionoftheenvironmentatthesametime.Bothfactorsmightexplainwhythetrendof tourismdevelopmentisalsointensivelypursuedintheCarpathiancountries,withtheirwide mountainousareasandnumerousprotectedareas.

Thisdocumentisintendedtoserveasaguidelineforallnationalbodies,organisationsand individualsresponsiblefortourismdevelopmentintheCarpathiancountries.Itintendsto helpthereadertogainarealisticsenseofthestatusquooftourismintheCarpathians, throughvariousexamplesofbestpracticesandlessonslearned. Currenthotspotshavebeen identifiedtoshowwheretourismdevelopmenthasclearlyexceededthecarryingcapacity andledtodramaticconsequencesfornatureandpeople.Bestpracticeexamplesshowhow sustainabletourismdevelopmentmaycontributetoharmonisedcooperationbetweenman andnature.Lastbutnotleast,potentialhotspotshighlightwheretourismdevelopmentis presentlyataturningpoint,andthusattheidealmomentforintervention.Atthese destinations,responsiblebodiescaninterveneandcontributetoawellthoughtouttourism developmentprocesswhichisorientedtowardsbestpracticeexamplesandtheprinciplesof sustainabilityinsteadofshorttermprofitandunsustainabledevelopment.

Oneofthemainpurposesofthisdocumentistoproposeasetofrecommendations(e.g. strategyforfuturetourismdevelopmentintheCarpathians)inordertosupportchangesand relatedinitiativesatdifferentgovernmentallevelsthroughouttheCarpathianstowardseven morestrengthenedandenhancedwaysandmeansforasustainablefutureoftheregion. Therecommendationsarefirstandforemostaddressedtothegovernments,buttheyalso appealtonongovernmentalorganisationsandthetourismsectoritself.

ThedocumentwasdevelopedbytheadhocCEEWEBCarpathianTourismWorkingGroup (CCTWG)withthehelpofnationalscientistsfromeachCarpathiancountry.AstheCCTWG mainlyconsistsofpractitionersthatworkonthegroundinthefieldofsustainabletourism developmentintheircountries,thegrouphadtheuniqueopportunitytoshowcaserealistic casestudiesofhowtourismdevelopmentiscurrentlybeingcarriedoutintheCarpathians.

5 ListofCaseStudies

 EcotourismintheNorthernAreaofPiatraCraiuluiNationalPark—anexampleof localservicesdevelopmentinBrasov/Zarnesti,

 ImpactsoftheInternationalWorldMusicandLandArtFestival“SHESHORY”,Ivano Frankivskregion,

 SeminarsonSustainableTourisminBanskaStiavnica,

 OverrelianceonTourisminSovata,Romania

 UnfinishedSkiCentreinCrniVrh,KucajMountain,

 TheEcologicalFarmofMr.andMrs.Kavka—Vyskovec(BileKarpaty),Czech Republic

 TheAzureRiverProgrammeforBetterResourceManagement,

 AwarenessRaisingintheTouristAreaVydrovoValley,CentralSlovakia

 UnmanagedTourismattheCertoryjeNationalNatureReserve—LucinaRecreation Area(BileKarpaty),CzechRepublic

 SkiLiftSplintersonPilskoMountain,Beskidśywiecki

 ExceededCarryingCapacityin’kearea,Oblast,Ukraine

 TraditionalEventsintheNationalParkDjerdapanditsVicinity,Serbia

 TheGömörTornaFestivalinAggtelek()andSlovenskyKras(Slovakia)

 CommunityActionsinPrzysłopHamlet,Poland

 LossofTraditionsandArtificialCommercialisationofCustomsinBran,Romania

 PotentialforTourismDevelopmentaroundCzorsztyńskiReservoir,Poland

 OpportunitiesforSustainableTourismonRiverintheDjerdapNationalPark, Serbia

 TourismDevelopmentasanAlternativeforControversialIndustrialDevelopmentsin RoiaMontană,Romania

6 I. Introduction

1 PurposeoftheBackgroundDocumentonSustainable TourismOpportunitiesintheCarpathians 1

Tourism,likeothersectors,usesresources,generateswastesandcreatesenvironmental, culturalandsocialcostsandbenefitsintheprocess.Forsustainablepatternsofconsumption andproductioninthetourismsector,itisessentialtostrengthennationalpolicy developmentandenhancecapacityintheareasofphysicalplanning,impactassessment, andtheuseofeconomicandregulatoryinstruments,aswellasintheareasofinformation, educationandmarketing.Aparticularconcernisthedegradationofbiodiversityandfragile ecosystems,suchascoralreefs,mountains,coastalareasandwetlands.(CSD7—Work ProgrammeonTourism,1999)

GiventhecurrentutilisationoftheCarpathianmountainregionbythetourismsector,itis clearthatthedemandsmentionedaboveneedtobefullyintegratedintoplanningand managementatalllevels(e.g.regional,governmental,local)consideringtheprinciplesof sustainability,asrequestedbytheUnitedNationsCommissionforSustainableDevelopment.

Againstthisbackground,thedocumentaddressesthecurrentsituationoftourisminthe Carpathiansbyhighlightingeconomic,environmentalandculturalimpactsoftourismthrough casestudiesfromallovertheCarpathiancountries.Ontheonehand,thedocumentsingles outexamplesof“hotspots”wheretourismposesahighlysignificantthreate.g.tothe environment.Ontheotherhanditaimstopresentlocationswheretourismisatleast partiallyworkingproperly.Inthisregard,theBackgroundDocumentpresentsanumberof casestudieswherespecificcomponentsoftourismdevelopmenthavebeensuccessfully implemented.ThesecasesarealsoapplicabletootherdestinationsintheCarpathiansand thuscanbeusedaslighthouseexamples.Thesameistrueforthecasestudiesonnegative impactsoftourisminthemountainousareas—iftourismdevelopmenttakesonsimilar patternsinotherlocations,thenegativeimpactswillbecomparable.Finally,bymeansof threeexemplarycases,thedocumentattemptstoshowthatsustainabilityprinciplescanbea viablealternativeindifferentkindsoflocations—destinationswithuncontrolledtourism development,regionswithasyetnotourismdevelopmentatall,andareaswhere sustainabletourismcanrepresentabetteroptionfortheuseoflocalresourcesthanthrough unsustainableindustrialdevelopment.

Itisthentheresponsibilityoftherespectivegovernmentstocreateaproductive environmentandthenecessaryframeworkconditionsfortourismtodevelop.Thisdocument

1HereafterreferredtoastheBackgroundDocument

7 intendstosupportgovernmentsintheirquesttofindwisemeanstodeveloptourisminthe Carpathians,consideringtheneedtofullyintegratesustainabilityinallsectors,inthelightof theRioprocess.Furthermore,itprovidesrecommendationsonhowtoaddressfuture tourismdevelopmentintheCarpathianConventionandtooverarchtheexistinglegislative andvoluntaryframework.

TheCarpathianmountainregionprovidesahighnumberofgoodsandservices,whichareof interestnotonlytothosepeoplelivingintheregion,butalsotothosedependingonthe resources(e.g.watersupply,forestproduction,climateexchanges).Thisdependencyneeds tobetakenintoaccountwhenconsideringconservationandthesustainableuseofthe region,aswellastheestablishmentofalegislativebackground.

Thereisnointentionforthisdocumenttocreateacomprehensiveandcompletepictureof thecurrentsituation,butrathertohighlightthegoodpracticesandworstcasesoftourism developmentintheCarpathians,andinthiswayinspirethereadertocontributetothe replicationoftheformerandstandforthepreventionofthelatter.Thedocumentpinpoints avarietyoflocationsintheCarpathianswhereopportunitiesexisttodevelopsustainable tourismforthebenefitofsocioeconomicprosperityofcommunitiesandthepreservationof naturalvalues.

2 ReferenceoftheBackgroundDocumenttotheCarpathian Convention,theAlpineConventionandtheCBD

InEuropethereisonelegallybindingdocumentdealingwithtourismdevelopmentona regionalmountainscale:theTourismProtocoloftheAlpineConvention.ThisBackground Documentanditsrecommendationsfullyconsiderandtakeintoaccountthefollowing guidingprinciplesandregulationsfrominternationalandEUlevels.

TheBackgroundDocumentgivesreferenceandrecommendstheimplementationnotonlyof Article9(sustainabletourism)oftheCarpathianConvention,butalsointegratesapproaches impliedbyArticles2,3,4,5,7,8,11,12and13.Theseconsiderthethematicareasof sustainableuseofnaturalresourcesaswellasoftrainingandeducationascrosscutting issuesthatneedtointegratethemeansofsustainabletourismandviceversa.

TheBackgroundDocumentconsidersfurtherinternationalagreementswhichareofvital interestinthecontextofsustainabletourismdevelopmentintheCarpathiansandwhich thereforeneedtobementionedinparticular:

• Thedecision7/3oftheUnitedNationsGeneralAssemblyanditsCommission forSustainableDevelopment(CSD)atits7 th sessionin1999,theWork ProgrammeonTourism;

8 • TheobjectivesoftheConventiononBiologicalDiversity(CBD),respectivelyits decisionCOP/7/14ontheGuidelinesforBiodiversityandTourism Development;theBackgroundDocumentinparticularimplementsparagraph 10ofthisdecision( InvitesallGovernmentstointegratetheseGuidelinesin thedevelopmentorreviewoftheirstrategiesandplansfortourism development,nationalbiodiversitystrategiesandactionplans,andother relatedsectoralstrategies,atappropriatelevelsinconsultationwithinterested stakeholdersincludingtourismoperatorsandallmembersofthetourism sector);

• TheoutcomeoftheWorldSummitonSustainableDevelopmentin2002and itsrecommendationexpressedinparagraph43,aswellastheinitiativeon HaltingtheLossofBiodiversitybytheyear2010.

AsrequestedbytheEuropeanUnionanditsAquisCommunitaire,theBackgroundDocument fulfilsrequirementsdescribedinthefollowingprovisions:

• TheHabitatsDirective9243EECandtheBirdsDirective79409EEC,which requirethemanagementofwaysofutilisation,includingtourism,inareas identifiedtoensurestableandlongtermqualityofhabitatsandspecies;

• Agenda21forTourismoftheEuropeanCommission,whichrequestseffortsto betakentodecreasenegativeandincreasepositiveimpactsoftourism.

3 DevelopmentoftheBackgroundDocument

ThedocumentwasdevelopedbytheadhocCEEWEBCarpathianTourismWorkingGroup (CCTWG)withthehelpofnationalscientistsfromeachCarpathiancountry.The Sustainable TourismDevelopmentintheCarpathians:MarketandStakeholderAnalysis preparedby SolomyiaOmelyaninJuly2005(OmelyanReport)servedasthemainresourceforthe CCTWGwhenchoosingthetopicstobeincludedinthedocument.AstheCCTWGmainly consistsofpractitionersthatworkonthegroundinthefieldofsustainabletourism developmentintheircountries,thegrouphadtheuniqueopportunitytoshowcaserealistic casestudiesofhowtourismdevelopmentiscarriedoutcurrentlyintheCarpathians.Inorder tousethischance,itwasdecidedtocreateareportthat,bymeansofdetailedcasestudies, mirrorstheactualstateoftourismintheCarpathiancountriesandthereforehighlightsboth positiveandnegativeimpactsoftourismregardingallthreepillarsofsustainable development(economic,environmentalandsociocultural).Additionalcasestudieswere includedtoemphasisethatsustainabletourismdevelopmentisaviableoptionindifferent typesoflocations.Fromtheemergingpicturethenconclusionscanbedrawnand recommendationsgiven.

9 Inthisway,theOmelyanReport,whichallowsforabroadoverviewofthesituationof sustainabletourismmarketsandstakeholdersintheCarpathians,andthebackground documentfromtheCCTWGwithitsvisualisationofopportunitiesforsustainabletourism developmentthroughindepthdescriptionsofspecificcasestudies,perfectlycomplement oneanother.

TheCCTWGgroupconsistsofanumberofNGOsactiveinthefieldofsustainable developmentand/orenvironmentalconservationintheCarpathians.Mostofthemembers alsoparticipateintheCEEWEBSustainableTourismWorkingGroup,wheretheyenlarge theirknowledgeandskillsinthefieldofsustainabletourismandexchangetheirexperiences withprofessionalsfromalloverCentralandEasternEurope.CEEWEBitselfisanetworkof morethan70NGOsfromCentralandEasternEuropeancountriesfocusingonbiodiversity relatedissues.

Themainstrengthofthisgroupisthatitsmembersarerichinpracticalexperiencegathered duringyearsofworkintheircountrieswiththelocalpopulation.Thisappliedbackground enablestheCCTWGtoa)contributewithonthegroundexamplestoarealisticappraisalof thecurrentsituationintheircountriesregardingsustainabletourismdevelopment;andb)to elaborateadowntoearthstrategyforthefuturedevelopmentappropriatetotherealneeds ofbothnatureandpeopleoftheCarpathians.

Additionally,thedocumentwasverifiedbyscientificpartnersfromvariousinstitutesand universities.ThelistofmembersoftheCCTWGandothercontributorscanbefoundin Annex2.

4 StructureoftheBackgroundDocument

Thedocumentbasicallyconsistsoftwovitalparts.Thefirstsection(chapterII)broachesthe issueofbothnegativeandpositiveimpactsoftourismongivendestinationsinthe Carpathians.Thepurposeofthischapteristhreefold.First,bymeansofnegativeexamples fromthedifferentcountries,thedamagingeffectsthatunmanagedtourismcanhaveona regionshallbepointedout.Second,thedocumentshowcasesbestpracticeexamplesin ordertohighlighthowwellthoughtout,soundtourismdevelopmentcanenhancetheoverall situationofadestination.Theindividualexamplesareclusteredaccordingtotheirfocuson economic,ecologicalandsocioculturalissues.Third,thecasestudiesinasubchapteron selectedfutureopportunitiesstatethatsustainabletourismdevelopmentmayhavetangible benefitsinsuchlocationswheretourismpotentialisnotyetutilisedsufficiently,aswellas whereuncontrolledtourismdevelopmentsorunsustainableindustrialisationarethreatening thewellbeingofcommunitiesandnature.

Theoutlinemapsatthemarginofeachcasestudyhelpthereadertopinpointthelocationof thecasestudies.Inadditiontonationalborders,themapsshowtheoutlinesoftheentire

10 CarpathianEcoregion,alongwiththenationalproposalsforthescopeofapplicationofthe CarpathianConvention.Thedifferenttypesofimpactsdefinedbythecasestudiesare indicatedbyasetofsymbolsintheoutlinemaps.Alegendexplainingthemeaningofthe symbolsaswellasalegendtotheoutlinemapsareprovidedinAnnex1.

ChapterIIIconcludesthelessonslearntfromthepreviouschapterandderives recommendationsonhowtoimplementtheexperiencesinafuturedevelopmentapproach fortourismintheCarpathiancountries.

5 LinkswiththeCarpathianProject

ThisBackgroundDocumentwasdevelopedintheframeoftheCarpathianProject 2supported bytheEUCommunityInitiativeINTERREFIIIBCADSESNeighborhoodProgramme.The projectaimstodeveloptheCarpathianConventionintoanoperationalandtruly transnationalplatformallowingfortheimplementationofthemostrelevantEUpolicies acrosstheCarpathianregion.Theprojectshalldemonstratethatenvironmentaland developmentalobjectivescangohandinhand,ifthefutureisbuiltontheregion’s advantagesandpotentials,andtypicalmountainchallengesareaddressedinacoordinated manner.

TheCarpathianProjectaspirestotakeastrategicapproach.Itwilldetermineacommon strategicvisioninordertobuildconsensusanddevelopstrategiesandpoliciesaccordingto theprinciplesaccordedbytheCarpathianConventiontocontributetoharmoniousterritorial integrationacrosstheregion.Tothisend,asetofactionswillbeimplementedrangingfrom activitiesonthegroundtofacilitationanddevelopmentofprotocolstotheCarpathian Conventionandrelatedactionplansinsuchfieldsasbiologicalandlandscapediversity, sustainabletourism,sustainableagriculture,forestryandruraldevelopment.

OneoftheCarpathianProject’sactionsonthegroundisthedevelopmentof“ViaCarpatica”, atrailnetworkthatrunsthroughalloftheCarpathiancountriesandcombinesprojectsand siteswithsustainabletourismdevelopment.Thistrailnetworkwillnotonlyunderlinethe importanceofajointstrategicapproachacrosstheCarpathians,butwillalsosupportthe individualsitesinapracticalmannerthroughtheexchangeofbestpracticesandcommon publicity.

SustainableTourismOpportunitiesintheCarpathians isanattempttojustifytheneedfor developingasustainabletourismprotocoltotheCarpathianConventionandarespective strategy.Italsoseekstovisualisethepotentialbenefitsofsustainabletourismdevelopment tobeimplementedbythePartiestotheConvention,takingacoordinatedapproach.

2ProtectionandSustainableDevelopmentoftheCarpathiansinaTransnationalFrameworkProject 11 II. ThematicHotspots

Inthecontextoftheworldwidegrowthoftourism,economicdevelopmentthroughtourism hasgainedremarkablepopularityinthepastfewdecades(www.biodiv.org).Furthermore, tourismisveryoftenpraisedasasuitableinstrumentforusingnaturalresourceswhile contributingtotheprotectionoftheenvironmentatthesametime.Bothfactorsmight explainwhythetrendoftourismdevelopmentisalsointensivelypursuedintheCarpathian countries,withtheirwidemountainousareasandnumerousprotectedareas.

Tourismisnotthe“whiteindustry”itwasoftenmadeouttobe.Nomatterwhichformit takes,tourismalwaysimpactstheenvironmentandthecultureofthehostcountry.The intensityoftheseimpacts,however,doesdependontheformoftourismcarriedout.The questionofwhethertourisminaspecificareaisenvironmentallyfriendlyandsocially responsibledependstoahighdegreeonthedispositionandthequalityofthetourism management(includinginstrumentsforvisitorcontrol,environmentaleducation,etc.) (CeballosLascuráin,p.55f.).Wheremanagementiscompetentintermsofsustainability, tourismisindeedagoodalternative,especiallywhensafeguardingecologicallysensitive areasagainstmoreenvironmentallydamaginguses(Revermann/Petermann,p.98). Irresponsiblemanagement,ontheotherhand,canresultinevenmoreseriousimpacts, preciselybecausetheytakeplaceinparticularlyvulnerableareasofthecountry.

12 1 EconomicalDimension

Theinfluencetourismexertsontheeconomyofaregioncanbedifficultto grasp.Contrarytothevisibledamage,suchastheharminflictedbydownhill racinginaforest,thedistortionofthelocaleconomyisoftenacreeping process.Likewise,theenhancementofthelocaleconomyalsoneedstimeto becomeapparent,asthesustainableapproachisgearedtowardlongterm profitabilityandveryoftenshowsonlysmallsuccessesinthebeginning.

1.1PositiveImpacts

Tourismcangenerateincomeforindividualsjustaswellasforwhole communitiesinverydifferentdirectandindirectways.Itcreatesemployment, supportstheprivatesectorandgeneratestaxes,revenuesandinvestments. Thisupswingnotonly enhancestheeconomiclivingconditions ofthe destinationbutalso contributestothesocialstability oftheregionand thustothe wellbeingoflocalsandguests .

Themainpreconditionthattourismneedstobringaboutallofthese advantagesisthe engagementoflocalbusinesses .Achievingthistask requiresthatthelocalpopulationisable—orenabled,ifneedbe—tofulfil thedemandsofnewlyestablishedjobopportunitiesthrough trainingand capacitybuildingmeasures .Inasecondstep, alocalsupplynetwork basedonthediverseneedsofthetourismbranch couldbeestablished, sothatbothtourismandallotherlocalbusinessesaremutuallyprofitingfrom eachother.Theresultsare,firstly,a longtermviabilityoftheeconomic sector ofthedestinationand,secondly,a diversifiedeconomicstructure whichisnotsolelydependentontourism.

1.1.1Stimulationoflocaleconomiccycles

Tourismcanprovideaboosttothelocaleconomy

Although“tourism”isasingleconcept,itactuallyconsistsofmanydifferent elements.Tourismdevelopmentcanresultinadvantagesforeconomicsectors whichdonotdirectlybelongtothetourismindustry.Theconsequenceisthat tourismcaninitiateaboosttotheentirelocaleconomy,ifthegoodsand servicesneededfortourismaresuppliedbythelocalproducers.Thisincludes, forexample,farmers(foodproductionandsupply),craftsmen(construction works)andlocalhandicrafttraders(sellingoflocalproducts)aswellastourist guides,ownersofaccommodationfacilitiesandrestaurants,etc.

13 CaseStudy:EcotourismintheNorthernAreaofPiatraCraiului NationalPark—anexampleoflocalservicesdevelopmentin Brasov/Zarnesti,Romania

Originallytargetinglargecarnivoreprotection,theCarpathianLargeCarnivore Projectsupportedthedevelopmentofsustainabletourisminthecommuneof ZarnestiintheSouthernRomanianCarpathians.Largecarnivoresrepresent oneofthemaintouristattractionsinthisregion.Theeconomicupswingin andaroundZarnestiduetothiscarnivorebasedtourismwasenormousand comprisedallkindsofbusinessesintheregion—fromguides,to accommodationprovidersandhandicraftsellers.Inreturn,theeconomic advantagederivedfromtourismservedasthebestargumentforlarge carnivoreconservation.

IntheNorthernAreaofthePiatraCraiuluiNationalPark,theCarpathianLarge CarnivoreProject(CLCP)wasestablishedasajointinitiativeofseveral nationalandinternationalpartners.Theprojectbeganin1993withthemain goalofcreatingamodelareafortheconservationoflargecarnivoresinthe SouthernCarpathianMountains.Sincethen,however,thisgoalhasbeen expandedintoamorecomplexapproachthatnowfocusedonfourdifferent components:  researchonwolves,bears,lynxandpeople;  managementandconservation;  ruraldevelopment;  publicawareness.

Theruraldevelopmentcomponentincludedtwomainelements:development ofecotourismandtheestablishmentofafundtosupportlocalconservation anddevelopment.Theecotourismelementwasdesignedtodemonstrateto localcommunitiesthatlargecarnivoresarenotjustaburdenforlivestock production,butthattheirexistenceinthesurroundingforestcaninfact contributetoincomegeneration.Bothelementsweredesignedtoproduce benefitsforthelocalpeople,bringingsustainabledevelopmenttotheregion andultimatelyachievinggreaterawarenessandacceptanceoflarge carnivoresonthepartofthelocalpopulation.

Ecotourismwasintroducedtotheregionin1996,mainlyfocusingonthe communityofZarnesti,basedonitsspecificattractions—theexistenceof wolves,bearsandlynxinoneofthemostspectacularlandscapesinthe Carpathians.Alreadyin1997,anumberoftravelagenciesincludedtripsto thePiatraCraiuluiareaintheircatalogues,andeightinternationalecotourist groupsvisitedthearea.

14 Allofthetourismdevelopmentaspectsoftheprojectwereperformedwitha highdegreeofprofessionalism,aimingatahighqualitytouristexperience supportedbysolidlocalservicesthatcouldcompetewithanyothereco tourismofferaroundtheworld.

Theactivitiesonecotourismdevelopmentwerechannelledinthree directions:

1. CreatingatourisminfrastructureinthetownofZarnestiandthe communitiesaroundPiatraCraiuluibasedonlocal,smallscalefamily businesses; 2. Designingattractivetouristprogrammeswithafocusonlargecarnivores; 3. MarketingandbringingtouristsfromWesternEuropeintotheareaof PiatraCraiului.

Thenumberoftouristgroups(fromSwitzerland,Germany,,UK, Sweden,Norway,andUSA)sentbyinternationaltravelagenciesincreased fromeightin1997tomorethan100in2002.Alsothenumberofindividual travellersrosenotablyfromaverysmallnumberofindividualtouristsinthe year2000toalready380in2002.Thetotalnumberoftouristsisstill increasingtoday.

Before1997,Zarnestihadnotourismrelatedinfrastructureatall.Therefore, themainchallengethatCLCPfacedinvolvedstimulatingthedevelopmentof ecotourismservices,startingfromthegroundup.Overtheyearsofthe project,anincreasinginfrastructurewasdeveloped,includingseveral guesthouses,atouroperator,10trainedandlicensednatureguides,abike rentalbusiness,horsecarttransportservicesandahandicraftshopforthe merchandisingoflocalcrafts.

Thisenumerationmakesitclearthattheupswingoftourismintheregionhad effectsonabroadscaleofbusinessesdirectlyorindirectlyrelatedtotourism. ItcanbesafelyconcludedthattourismdevelopmentintheareaofZarnesti boostedthelocaleconomy.

EvenaftertheCLCPofficiallyceasedtooperatein2003,mostofthelocal servicesandinfrastructureitgaverisetokeptdeveloping.Forexample,the handicraftshopopenedin2000withonelocalproducer.By2006,therewere already85localresidentssuppliedtheshopwithhandmadeproducts.During agoodtourismseason,thelocalproducerscouldearntheequivalentofan extrasalarysellingtheirhandicrafts.Consideringthattheunemploymentrate inZarnestiexceeded50percent,andmostofthelocalproducerswereeither housewivesorunemployed,theeconomicimpactforthemwassignificant.

15 Generally,therevenuegeneratedthroughecotourismhasbeenmonitoredby theCLCPinordertoeffectivelycommunicatetheeconomicpowerofeco tourismdevelopmentatthelocal,regionalandnationallevels,andtogather supportforconservationmeasures.Oneofthemostimportantcharacteristics ofecotourismintheZarnestiareawasthatalargeportionoftherevenues remainedatthelocallevel.Theincomewashighenoughforthelocalmarket torepresentanattractiveeconomicalternativetounsustainablelanduse practices.FigurescollectedfromtheCLCPdemonstratedthatecotourismdid haveasignificanteconomicimpactwithrespecttolocaldevelopmentand conservationinZarnesti.

In20012002,thelocalportionofthetotalrevenuegeneratedbytheeco tourismprogrammewasabout46.5percent.Thisdemonstratesthata substantialamountofmoney—EUR400,000(aboutEUR140,000in2001 andEUR260,000in2002)—remainedatthelocalcommunitylevel.In2001 2002,theaverageincomeinZarnestididnotexceedEUR1,800peryear. Thusthelocalmoneygeneratedthroughecotourismrepresentedthe equivalentofmorethan100fulltimejobsovertwoyears.

*Theinformationcontainedinthiscasestudywastakenfromthe2001and 2002AnnualReportsoftheCarpathianLargeCarnivoreProject(www.clcp.ro ).

Formoreinformationpleasecontact: AndreiBlumer,AssociationofEcotourisminRomania(formerecotourism officerofCLCP) Email:[email protected]

Tourismdevelopmentcansupportthecreationofalocalsupply network

Tourism,asalreadydescribedabove,hasacomplexstructurewhichrequires agreatdealofadditionalservicestofunctionproperly.Correspondingtothe tourismchain,theseare,forexample,accommodationfacilities,agricultural productionorthemanufacturingofhandicrafts.Thisinterdependency betweentourismanddiversesuppliersmayleadtotheestablishmentofa supplynetworkthatbenefitsallrelatedsectorsandbusinesses.Tourism developmentprovidesanincreaseindemand,whereasthesuppliersare responsiblefortheirfulfilment.Inthisway,tourismcanbeseenasadriving forceforthedevelopmentoftheregionaleconomy.

16 CaseStudy:ImpactsoftheInternationalWorldMusicandLandArt Festival“SHESHORY”,IvanoFrankivskregion,Ukraine

Anannualworldmusicfestivalcreatedopportunitiesforlocalpeopletosell theirproduceandprovidetouristswithaccommodation.Whilethe10,000 visitorsstayintheareaforonlyafewdays,theeventkickedoffthe developmentoftraditionalbusinesses.

SheshoryisapicturesquevillagemainlypopulatedbyHuzuls,anethnicgroup foundintheUkrainianCarpathians.Inthesummerof2006thevillagehosted theInternationalWorldMusicandLandArtFestivalforthefourthtime.The festivalbroughtintothesmallCarpathianvillageabout300famousmusicians anddancersfromUkraineand11othercountries,includingPoland,theCzech Republic,andRomania.Thenumberofguestsin2006reached10,000, doublethefigurefromtheyearbefore.Environmentalawarenessaspects werestrongintheprogrammeofthefestival;theorganisersalsoencouraged theinitiativesofthelocalpopulationindevelopingenvironmentally responsiblebusinesses.Forexample,oneoftheachievementswasthe creationofawastemanagementsystemforthevillage,includinginstallation ofgarbagebinsandcontractingacompanyforgarbagecollection.

Huzulshaverichtraditions,preservedthroughdifficulttimes,includingsuch skillsaswoodcarvingandweaving.Whiletheeventlastedonlythreedays, thecraftsmenwerepreparingforthefestivalforfewmonthsinadvance.The handicraftsweresoldduringthefestivalatthestreetmarket.Localresidents heldworkshopsonmakingtraditionalhandicraftstothetourists.

Villagerswerealsoabletoaccommodateasignificantproportionofguestsin theirhousesandbyrentingspacefortents.Thehostsstartedusingthe Internettoadvertisetheiraccommodationssothattheyareutilisedoutsideof thefestivaldurationalso.Locallyproducedfoodwasofferedtothetouristsin thevillageandatthefestivallocation.Thecreationofaregionalbrandfor localfoodproductionisplannedtoenhancethepositiveeconomicimpactsof thefestival.

Formoreinformationpleasecontact: TamaraMonkova,CharityInformationCenter"GreenDossier" Email:[email protected]

17 1.1.2Capacitybuildingandtrainingforthelocal populationresultinginthecreationoflongterm employmentpossibilities

Enablinglocalpeopletotakeadvantageofnewandadditionaljob opportunities

Tourismdevelopmentaccordingtotheprinciplesofsustainabilityregardsthe participationofthelocalpopulationasonevitalpartoftheconcept.Inorder toguaranteethisparticipation,itisessentialtoprovideadequateinformation, capacitybuildingandtrainingmeasuresthatenablethelocalpopulationto makeoptimaluseofthenewpossibilitiestourismoffers.Whatadditionally distinguishesjobsinatouristdestinationdedicatedtosustainabilityisthe effortofrealcapacitybuildingandeducationofthelocalpeople(qualification) aswellastheintenttocreatelongtermjobopportunities(longterm approachoftourismdevelopment)andwhicharelessaffectedbyseasonality.

CaseStudy:SeminarsonSustainableTourisminBanskaStiavnica, Slovakia

BanskaStiavnicaisamongthemoststrikinglybeautifulandhistorically interestingtownsinSlovakia,surroundedbyscenicprotectedlandscape. However,thelocalpeopledonotutilisetheopportunitiesfortourism developmentsufficiently.Atrainingprogrammefosteredtourismdevelopment anddirectedittowardsthesustainableuseofresourcestoassurethe preservationoftheattractivenessoftheareaforfuturegenerations.

BanskaStiavnicaislocatedincentralSlovakia,intheneovolcanicStiavnicke VrchyMountains(1,009metresabovesealevelatthehighestpoint).The regioniswellknownforsilverandgoldminingfromthe13thtothe 18thcentury.ItsMiningandForestryAcademy,whichexistedbetween1764 and1919,wasoneofthemostimportanteducationalinstitutionsonmining, natureandforestmanagementinEurope.

ThehistoricaltownofBanskaStiavnica,whichfeaturestechnicalmonuments initsvicinity,islistedintheUNESCOWorldHeritageList.Theregionaround BanskaStiavnicaisaProtectedLandscapeArea(PLA)andfeaturesseveral smallsizedreservesandNatura2000sites.Besidesthenaturalassets,the culturalheritage—notablythetechnicalmonuments(remainsofmining),the artificiallakeswithconnectingchannelsandthehistoricalcentreofthetown ofBanskaStiavnicawithitsmanyimpressivearchitecturalandhistorical monuments—isalsohighlyvaluable.

18 Itisobviousthattheareahasahighpotentialfortourismdevelopment. However,theadvantagesarenotsufficientlyutilised.Thereforeasetof seminarsfocusedontourismdevelopmentwasorganised.Altogetheratleast 70peoplefrompublicbodies,smallprivatebusinessesandthegeneralpublic participatedinatleastinoneoftheseminars.

TheseminarswereorganisedwithintheprojectPromotingSustainable TourisminCentralandEasternEurope—ADemonstrationModelAppliedto theNaturalandCulturalHeritageofBanskaStiavnica.Thisprojectwas intendedtosupportsustainabletourismdevelopmentintheBanskaStiavnica region.ItwasimplementedbytheassociationoftheNGOEcologicalTourism inEurope(Germany)andAmberTrail(Slovakia),in20012005.

Boththecontentandformofthe10seminarswereshapedbythemaingoal ofattractingandeducatingstakeholdersinordertoinvolvetheminthe tourismdevelopmentprocess.Thetopicsoftheseminarsincluded,among others,positiveandnegativeimpactsoftourismontheenvironment,the visionofBanskaStiavnica’sdevelopmentandtheroleoftourisminit,and marketingandcertificationoftourism.

Mostimportantoutcomesoftheseminars:

 Generalawarenessraisingamongthelocalpopulation :Thepeople interestedintourismcametounderstandthemeaningofsustainable tourism.Generally,theappropriatemeansoftourismdevelopmentand operationbecamemuchmorepublicandfrequentlyrepresentedtopicsin localdebates,articlesandinmeetingsofthecitycouncil.Alargepartof thepopulationrealisedthatlocalculturalandnaturalheritageareassets worthyofprotectionandthattheycanbeutilisedfortourism.

 Establishmentofatourismassociation :Itwasrealisedthatlocalnatural andculturalheritageareamongthemainmarketingadvantagesofthe regionandthattheyarethereforeworthprotecting.Inthiscontext,the strongneedforatourismassociationwasdeclaredbythesmalllocal entrepreneurs.Theestablishmentoftheassociationinthebeginningof 2006canberegardedasadirectresultoftheseminars.Themaingoalof theassociationistoimprovetheenvironmentfortourismbusinesses regardingcollaboration,coordination,jointmarketingandcommon lobbying.

 Jointelaborationoftourismdevelopmentpriorities:Theparticipantsofthe seminarjointlyelaboratedgeneralprioritiesfortourismdevelopmentand

19 operationintheregion.Theseprioritiesthenservedasguidingprinciples duringvariousmeetingsanddiscussionsrelatedtotourismdevelopment.

 Establishmentoftouristfacilities :Theseminarsgavethe“finalkickoff”for theestablishmentoftwosmallbusinesses—ontheonehand,aprivate accommodationinBanskaStiavnicaandontheotherhandaguide businesswithastrongfocusonpupilsandstudents.

 Adjustingtheoperationofsmallbusinessesintourism :Theseminars positivelyinfluencedthecollaborationandnetworkingbetweenbusinesses andprovidedacommonunderstandingofhowtheculturalheritageshould beusedfortourismintheregion.

Ithastobementionedthattheseresultsmainlyconcernthelocalpopulation andsmallbusinesses.Thecommitmentofthelocalauthoritieswasgenerally ratherlow.However,inordertoachievethesuccessfulimplementationof sustainabletourismtheparticipationofallthestakeholdersisnecessary.

Formoreinformationpleasecontact: JanRohac,EkopolisFoundation/SlovakEnvironmentalPartnership Email:[email protected]

1.2NegativeImpacts

ExternalInvestments intothetourismsectormaydrainmoneyoutofthe region.This financialdrain considerablyweakenslocaleconomiccyclesand resultsinan unequaldistributionofbenefits amongthelocalpopulation. Theincreaseinlocalcostsinthecourseoftourismdevelopmentadditionally contributestotheintensificationoflocaldisparities.Anotherproblemisposed bythe overestimationoftourism asthesolewayoutofeconomic problems.Moreover,externalinvestmentsmaybringasuddenboosttoa touristregionbutthenleavethelocaleconomyinlongdepressionifthe destinationprovestobeunsuccessful.

1.2.1Distortionofthepubliceconomy

Tourismisveryoftenoverestimatedasthesolewayoutofeconomic problemsofaregion.

Inthelastdecades,tourismismoreandmoreregardedasamiraclecurefor theeconomyofdestinationsthatmeetthenecessarypreconditions(e.g. naturaland/orculturaltreasures).However,tocountontourismasthesole

20 economicfactor,i.e.tocreatea“tourismmonoculture”,createsahighdegree ofdependencyonexternalfactors(naturalhazards,politicalsituationinhost andsendingcountries,newtourismtrends)andmakesthelocaleconomy veryvulnerable.Inthisway,thelongtermstabilisationofthelocaleconomy cannotbeguaranteed.

CaseStudy:OverrelianceonTourisminSovata,Romania

SovataisatownfamousforitssaltresourcesanditsDolinalakes.Informer times.ThesaltinSovatawasonceminedforprofit,buttodayitisalmost exclusivelyusedfor(spa)tourism,andthetown’swholeeconomicstructure, includingtradeandservices,isorientedtowardsthetourismsector.Sovata’s mainattractions,thesaltlakes,arenowthreatenedbecauseoftheoverload oftourists,meaningthatthetown’sattractivenessfortouristsisaboutto significantlydecreaseinthenearfuture.Thisslumpmaythenmeanasevere economiccrisisforthecity,whichreliessoheavilyontourism.

ThetownofSovataislocatedattheWesternborderoftheGurghiului Mountains,whichformpartofRomania’sEasternCarpathians.Thearea aroundSovataisfamousforitsrichbiodiversity.Intheimmediatevicinityof Sovata,twositesaredesignatedtobecomepartoftheNatura2000network ofprotectedareasstartingfrom2007.Theneighbourhoodofthetownisa concentrationareaofbears,especiallyintheautumn.

TheparticularityofSovataisthefactthatitistheonlytownofthe“Salt District”(anareafamousforitshugesaltreserves)anditsfivesaltlakes (Dolinalakes),whichareusedforspatourism.BearLake,aprotectedarea,is thebiggestandbestknownofthelakes.

Theattractionofthelakesisbasedontheiruniqueformation,withasurface layermadeupoffreshwater,whilethelowerlayersconsistofsaltwater.The saltconcentrationincreaseswithdepth,creatingseparate,welldefinedlayers whichdonotintersperse.Thesurfacelayerletsthroughthesun’srays,which thenheatupthelowerlayers.Inthisway,theheatandwatertemperature alsoincreasewithdepth.BearLakeisthebiggestheliothermdolinadriftlake inRomania.

Besidesspatourism,Sovataisalsoaskiresort,ensuringtouristsstreamin yearround.Thus,thetourismsectorgenerallyrepresentsthesoledriving forceforthetown’seconomy.

Sovataisaratherwellknowntouristresortthatattractsabignumberof domesticandforeign(aboveallHungarian,GermanandSwedish)tourists.At 21 present,thereareatleastsixhugehotels,17villasand24guesthouses offeringaccommodationtothevisitors.Further“unofficial”possibilitiesfor housingareadditionallyoffered.Accordingtoaninterviewwiththeresort managerinJuly2006,thehotelsinthe2005summerseasonhadan occupancyrateofabout67%.Thatthetownwasfromthebeginning(1884) designedtosupportmasstourismcanbeseeninthetown’sinfrastructural divisioninto“normal”townandresort.Thetown’ssurroundings,however, haveneverbeentakenintoaccountwhenplanningtourism.Therefore,there arevirtuallynodesignatedtrailsintheforests,whichresultsintourists causingirreversibledamagetothefutureNatura2000sites.Appropriate codesofconductaremissingaswell.

Anotherproblemthemassofvisitorsposestotheareaisrelatedtothelakes themselves.ThetemperatureofBearLake,Sovata’smainandrepresentative attraction,hascontinuouslydecreasedovertheyears.Whenthephenomenon ofheliothermicwasfirstobserved,thetemperatureofthelake’shottestlayer was80 oC.By1902,thetemperaturehaddecreasedto61 o C;by1910to51 oC;andin1965themeasurementsindicated33 o C.

Thisprocess,whichthreatensthisuniquelake,directlycorrelateswithtwo factors:theinfiltrationoffreshwater(solvedbythedrainingofamassive nearbyfreshwaterlake,LakeTineretulorYouthLake)andtheincreasing numberofbathers,astheirswimmingismixingupthewaterlayersofthe lake.Inordertolimittheimpacts,thelocalauthoritiesimposedbathing restrictions.Still,consideringthehugenumbersofvisitors,thesemeasures willprobablyonlyslowdowntheprocess,notstoptheirreversibledamage donetothelake.

Masstourismalsoimpliesmasstraffic(includingnoisepollution),whichuntil recentlyhasbeenunrestrictedinthetown.Theproblemattractedattention aftertheguestsinseveralhotelsstartedcomplainingabouttheunbearable noise.Thesolutionwastobantrafficfromthelakes’vicinity.Ontheother hand,thismeasurecausedmassivediscontentamongsttouristtravellingby car,whocannotfindparkingplacesinthetown.Also,somevillaownersare complainingaboutaseriousdecreaseinguestnumberssincethemeasures wereintroduced.

Sovataisarelativelynewsettlement.Inthebeginning,itsinhabitantslived fromsaltminingandlumbering.Thischangedwhentheyrealisedthe potentialofthesaltlakes(usedforthetreatmentofdifferentdiseases)for tourism.Masstourismappearedvirtuallyfromonedaytothenext,givingan economicboosttothelocalityandcreatingnewjobs.Demographicdata provesthisboost:from1850to1930,thetown’spopulationtripled.By1900,

22 thepopulationnumbershadreached2,000,andby1910,ithadexceeded 3,000.Duringcommunism,theprocesswasevenmoreaccelerated,since mostmajorcompaniesfrombiggernearbycitiesownedvillasinSovata,thus creatingevenmorejobsandencouragingthepopulationinflux.Accordingto the1992census,Sovatanowhasaround9,000inhabitants.

Thehugeriskregardingthisimmensegrowthprocessisthattourism representstheoneandonlybasisforit.Besideslumberingandacoupleof smallenterprises,thelocalpopulationisfullydependentonthetourism industry.Thelocalsworkinhotels,restaurantsandshopsintheresort,they producehandicraftstoselltotouristsortheyworkasguides.Apartfromthat, therearenojobalternativesintheregion,andtheareaisnothighlysuitable foragriculture.

Sincethereisincreasingevidencethatmasstourismcurrentlycausesserious damagetothemainattractionsofSovata,i.e.thelakeandthefutureNatura 2000sites,aslumpintourismactivitieshastobeexpectedsoon.Duetothe overallorientationofjobstowardstourism,theabsenceoftouristswillnot onlycauseunemploymentinjobsdirectlyrelatedtotourism,butwillalso affectrelatedbusinessesindirectly,e.g.handicraftproduction.

Sovatacertainlyisneitherextremelylargenordoesithaveavastnumberof hotelbedscomparedwiththecountry’smainbeachandskiresorts,anda numberofothersparesortsinthecountry.Nevertheless,itdemonstratesthat masstourismandoverrelianceontourism—evenonasmallerscale—may poseseverethreatstoacommunity’seconomy.

Formoreinformationpleasecontact: CsabaDomokos,MilvusGroup Email:[email protected]

1.2.2Increaseinlocaldisparities

Externalinvestmentsallowsuddenboostsbutmaybringforthalong depressionifthedestinationprovestobeunsuccessful.

Externalinvestmentsaregenerallygearedtowardsshorttermprofitandare thereforeonlymadeinpromisingtouristregions.Theretheavailablefinancial resourcesallowforarapidgrowthoftourismfacilities.If,however,the destinationdoesnotprovetobesuccessfulordeteriorates,theinvestor quicklywithdrawsfromtheregionandsearchesforanewtargetarea.Some investorsgobankrupt,andformerlyattractivetouristareasareabandoned—

23 buildingsremainunfinishedforyears,andthelocalpopulationisleftbehind withtheirunfulfilledexpectations.

Case Study: Unfinished Ski Centre in Crni Vrh, Kucaj Mountain, Serbia

TheexampleofCrniVrhMountainshowshowgrandiosebutunsuccessful tourismdevelopmentcombinedwithpoliticalinstability,corruptionandalack oflegislationmaycauselongtermdamagetotheaffectedregion.The constructionofanewskicentreinCrniVrhdemolishedexistingtourism facilitiesandcausedenvironmentaldamagestothemountain.Thetourism centrewasneverfinalised,whichledtoevenmoreharmfuleffects.Thelocal economywasdistortedandtheformerlyrecreationalareaisthreatenedwith oreminingdevelopmentsthatwillhaveevenharsherenvironmentalimpacts.

CrniVrhissituatednearthetownofBorandabout50kmfromtheDjerdap NationalPark.AlthoughitisoutsideoftheNationalProposalofSerbiaforthe scopeofapplicationoftheCarpathianConvention,itbelongstotheSouth EastSerbianregion,which,togetherwiththeDjerdapNationalParkandthe entireKucajskeMountains,istreatedasonetourismregionintheSerbian StrategyofTourismDevelopmenttill2015.

TheCrniVrhMountainhasalwaysbeenfamousforwintertourismandhas representedanimportanttouristdestinationfordecades.Themountain(with itshighestpeakat1,043m)representsaforkthatseparatestheriversTimok intheeast,MlavainthewestandPekinthenorth.ThemassiveofCrniVrhis richwithforests,especiallybeach,aswellaswithvariousfloraandfauna speciesandbeautifullandscapes.TheproximityoftheroadBor–Zagubicaand thusthegoodaccessibility,themountainclimatewithdeepbedsofsnowthat lastalmostuntilMay,theevergreenforestsandthecleanmountainairmade theCrniVrhmountainattractivetoscoresofvisitors.

However,atthebeginningofthe1990s,somebigSerbianinvestors recognisedthegreatpotentialofthistouristareaandstartedtoplana tourismcentreofanewdimension.Accordingtotheplanersoftheproject, theskicentrewouldhavebeenspreadoveraterritoryof210hectaresandit wouldhaveconsistedofaluxurioushotel(Hyatttype)withover850beds,an apartmentvillage,numerousskitrails,tennisandgolfcourts,asports gymnasiumandevenaheliport.TheSerbianoilindustryenterprise(NIS)was thebiggestinvestorinthisproject(with56%ofallinvestments).Sincethe beginningofthedevelopmentofthetourismcentrealtogetherUSD70million havebeeninvested.

24 Theseplanningactivitiesandinvestmentswereaccompaniedbynewspatial planningrules(e.g.regardingbuildinggrounds)unfavourableforthelocal population.Further,skielevatorshavebeenremoved.Around1995,the numberofvisitorsandthustheoverallincomegeneratedfromtourism significantlydecreased.Somepartsoftheareawereevencontrolledbythe police(specialsecurityforces)andvisitorswereforbidden.Theresultwasthe totalcollapseofthelocaltourismsectoratCrniVrhMountain.

However,afterthefallofSlobodanMilosevic’sregime,allinvestmentsinthis mountainregionstoppedandtheCrniVrhwasleft“underconstruction”. Althoughin2003theRussianpetrolcompanyLukoilwassaidtobeinterested incontinuingtheconstructionoftheskicentre,theworkwasnotresumed.

Instead, in June 2006, the Serbian Mining and Energy Minister signed a concessioncontractonoreprospectingandminingonCrniVrh.

Inthisway,theexternalinvestments intheskicentreweredoublyharmfulto themountainanditsinhabitants.Itnotonlydestroyedtheformerly prosperingtourismindustry,butalsoledtothereplacementoftourism— whichatleasthadthepotentialtobeorientedtowardssustainableforms—in favouroflessenvironmentallyfriendlyresourceutilisation.Theoreminingand thefurtherprocessingoforewilldoconsiderableharmtothenature,andthe peopleofCrniVrhwillendupagaincompletely—iftemporarily—dependent ononetypeofindustry.

Moreover,thepromisesthatweregiventothelocalpopulationrelatedtothe tourismdevelopmentoftheregionhavealreadybeencompletelyforgotten.In June2006theSerbianGovernmentannouncedthatthenewtourismcentrein SouthEasternSerbiaisgoingtobeStaraMountain,andinvitedinvestorsto thisarea.NobodytalksaboutCrniVrhanymore.

Formoreinformationpleasecontact: MilkaGvozdenovic,YoungResearchersofSerbia Email:[email protected] TijanaSpasic,EcolibriBionet Email:[email protected]

References: StrategyofTourismDevelopmentinRepublicofSerbiauntil2015,www.minttu.sr.gov.yu BorMunicipality:www.bor030.net SerbianGovernment:www.serbia.sr.gov.yu

25 2 EcologicalDimension

Thedependenciesbetweentourismandnatureareindeedintricate.Basedon naturaltreasuresasoneofthemaintouristattractions,thetourismindustry alsohighlyaffectstheenvironmentinwhichittakesplace.Inallcases,the developmentofaregionintoatouristdestinationchangesthesituationfor natureandpeople.Thecharacteristicsofthischange,however,highlydepend onthewaytourismdevelopmentismanagedintheprevailingdestination. Enhancementoflivingconditionsforthelocalpopulationandofthe environmentcanbeachieved,buttheexactoppositeisequallypossible.

2.1PositiveImpacts

Tourismdevelopmentwhichisdedicatedtotheprinciplesofsustainabilityand obeysaresponsibleuseofnaturalresourcescanminimisethenegativeeffects oftouristactivitiesandmayevencontributetoanimprovementofthe environmentinadestination.

Thepressureonnaturalresourcesduetoanincreasednumberofvisitorsand naturebasedactivitiesrequiresthe establishmentofacomprehensive resourcemanagementsystem .Theclaimforsuchasystemwasonly raisedduetothedemandsofthetouristsanditsrealisationwasfeasibleonly duetotheadditionalincomeoutofthissector.Moreoverthe income generatedfromtourism canbepartlyusedfor natureprotection ,soto sayasaninvestmentinthefutureexistenceofoneofthedestination’smain attractions.Specialnatureprotectionactivitiescanevenbeconductedwith thehelpofthelocalpopulationortourists,sothatadoubleeffectcanbe achieved—theconservationofnatureandthe sensitisationand educationofthepeople aboutenvironmentalconcerns.

2.1.1Useoftourismrelatedincomefornatureprotection

Financingofnatureprotectioneffortsthroughtourism

Veryoftennationalsourcesforthefundingofnatureprotectionare insufficientandtheorganisationsorpeopleresponsiblehavetosearchfor alternatives.Againstthisbackground,wellmanagedtourism,e.g.inprotected areas,appearstobeaverygoodwaytousenaturalresourcesforthepurpose ofgeneratingincome.Ontheonehand,itpreventstheoccurrenceofother damagingformsofutilisationandontheotherhand,partsoftheobtained earningscanevenflowbackintotheconservationoftheenvironmentand

26 thuscontributetothelongtermmaintenanceofsoundnaturalconditions. Benefitstothenatureprotectionrangefromtourismgeneratedincomeby protectedareastotheconservationmeasurescarriedoutdirectlybyprivate operatorsoftourismfacilities.

CaseStudy:TheEcologicalFarmofMr.andMrs.Kavka—Vyskovec (BileKarpaty),CzechRepublic

Smallisbeautiful,asevidencedbythisexampleofawellkeptfarmproviding tourismservicesinavulnerablenaturearea.Additionalincomefromtouristsis necessarytomakealivingfrompasturegrazing.ThereforewhatfortheCzech farmermeansincome,thesamefortheprotectedareamanagementmeans natureconservation.Thisisanexampleofoneofmanygoodpracticesinthe Carpathians of how benefits to local farmers can also advance nature conservation.

VyskovecbelongstotheMoravskeKopaniceregioninthecentralpartofthe ProtectedLandscapeArea(PLA)ofBileKarpaty.Itisanareawithscattered settlementsandonlyfewpermanentresidents.Thisalsopartlyexplainsthe poorinfrastructureandaccessibilityofthearea.Theareaismostlyusedfor seasonalandweekendrecreation.

Theregionisalsocharacterisedbyhighunemploymentandanageing population.Themainincomesourceisstillagricultureandmostoftheareais managedbylargeragriculturecompanies—formersocialistcooperativefarms thatprefertheoldwaysoflandmanagementandagriculturalproduction. However,theareaalsohostsfragmentsofwellpreservedareasof outstandingnaturalvalueandauniquelandscape.

Mr.andMrs.KavkasuccessfullyrunawellkeptfarminVyskoviec.In consultationandcooperationwiththeadministrationofthePLA,they significantlycontributetolandscapemanagement.Forexample,thefarmers clearedseveralhectaresofoldpasturesfromscrub(hawthorn,blackthornand dogrose),whichdecisivelyimprovedthequalityofthesite.Thisinitial managementmeasurewasfollowedbyregularsheepgrazing,whichnow keepstheclearedsitesingoodcondition.ThismeasurewaspartofthePLA ManagementPlanforsuchlocationsintheBileKarpatyPLA.Inaddition,the buildingsonthefarmareeithertraditionaloratleastrespectthetraditional architecture.

Besidestheirengagementinnatureconservationmeasures,theKavkasalso offersustainableagrotourismservicestotheirvisitors.TheECEATcertified

27 farm(certificationbytheEuropeanCentreforEcologicalAgricultureand Tourismisbasedonanumberofqualityandsustainabilitycriteria)allows touriststogaininsightintoandtakepartintheeverydayactivitiesofthe farm.Thefarmalsosellsitsownproducetothetourists.

Inthiscontext,theKavkaspursueasensitivepromotionofnature conservationbycontributingtotheirvisitors’knowledgeabouttheBile KarpatyPLAwithpersonalinformation,informationalmaterialsand recommendationsregardingtripsandfurthercontacts.

Atsixtoeightpeople,thecapacityoftheaccommodationfacilitiesis reasonableandprovestobesuitableforthistypeoflocation.The advertisement forthefarmiswellthoughtoutanddirectedataspecifickind oftourists—namelytothosewhoappreciatethevalueswhichthePLAhasto offerandwhowillnotmindtheinsufficientinfrastructureandthedifficult accessibilityofthefarm.Thefarmhasitsownwebsite(www.dvoreckavka.cz ) andadvertisesitsofferonselectedtouristinformationservers,includingthe webpageofPROBIO,theCzechAssociationofEcologicalFarmers.

AnotherpeculiarityoftheKavkas’farmisthefactthatamajorpartofthe moneyearnedisinvestedbackintolocalnatureandlandscapeconservation measures.Followingthesuccessofthefirstmanagementmeasuresapplied onrecommendationofthePLAAdministrationtoplotsovergrownbyscrub,Mr andMrsKavkahavenowrentedfurtherplotswhichtheymanageandusefor grazing.Theyareproudoftheiractiveroleinthenatureconservationinthe BileKarpatyPLA,justasthePLAisproudofthem,astheKavkaskeepthe landscapealiveandmanageitinawaythatsupportsbiodiversity.Thereisa smallwetlandnotfarfromthefarm,whichhasbeenpartiallydestroyedandis inpoorconditionatpresent.TheKavkastookinterestinthisimportant biotopeand,withhelpfromthePLA,wouldliketotrytorestoreitandtake overthemanagementofthesiteinthefuture.

Thetypeoftourismserviceschosenforthefarmrespectsthecharacterofthe landscape,wiselyusesthepotentialofthearea,andallowsfornature conservation.Itisexactlythekindoftourismwhichissuitableforsucha vulnerablelocation.Itprovidesincomefortheownerswhileatthesametime supportingthenatureconservationeffortsoftheBileKarpatyPLA.

Formoreinformationpleasecontact: JanaUrbančíková,BileKarpatyEducationandInformationCentre Email:[email protected]

28 Sustainabletourismdevelopmentaffordstheestablishmentof responsibleresourcemanagementandthuscontributestothe conservationofresources.

InmanyruralareasintheCarpathians,adequateresourcemanagementof waste,waterandenergyisstilllacking.Insomeplacesitdoesnotexistatall. Thereasonsaremanifoldandrangefromalackoffinancialsourcesand nationalsupporttothenonrecognitionofacorrespondingneedbythelocals. Tourists,however,expectclearwater,soundnaturalsceneryfreefromwaste andawellregulatedenergysupply.Inthisway,tourismdevelopmentcanbe atriggerformanagementeffortsthatprimarilybenefitthelocalenvironment andthelocalpopulation.

CaseStudy:TheAzureSanRiverProgrammeforBetterResource Management,Poland

TheAzureSanRiverProgramme,coordinatedbytheAssociationofTourist DistrictsofDynowskieFoothills,servesasanexampleofhowthe enhancementofaregion’stourismpotentialcanbefosteredwhileatthe sametimetheconservationofthelocalnaturalassetsthroughbetterresource managementisbeingsupported.

TheAzureSanRiverisoneofthebiggestintheCarpathiansandplaysan importanteconomicroleforthewholeVoivodshipofPodkarpackie(West Bieszczady),fromwheretheriverflowstowardstheUkraine.Thelandscape surroundingtheriverhashightourismpotentialduetonumerousnaturaland landscapevalues(e.g.theLandscapeParkGórSłonnychortheNature ReservePolanki),whichareprotectedinprotectedlandscapeareasand severalsmallernaturereserves.

TheAssociationofTouristDistrictsofDynowskieFoothills(ZwiazekGmin TurystycznychPogorzaDynowskiego—ZGT)worksinthefieldsoftourism (infrastructure)development,promotionoflocalresourcesregardingculture heritageandenvironmentalconservation,andtherebyseekstounleashthe area’spotential.

Thisassociationrecognisedtwoimportantfacts:thattourismrepresentsone ofthemostpromisingtoolsforeconomicdevelopmentandthusadecreasein unemploymentintheruralareasadjacenttotheriver,andthatasound environmentisadecisivepreconditionfordrawingtouristsandthusfora flourishingtourismindustry.ThereforetheZGTinitiatedtheAzureSanRiver Programme,whichaimsattheconservationoftheriveranditsdrainagearea.

29 Thisprogrammeincludes,amongothers,theconstruction andmodernisation ofsanitaryinfrastructure,asewagetreatmentplantandcommunalwaste disposalworks.Additionally,theprogrammesupportsorganicfarming initiatives,tradeandadditionalserviceindustriesrelatedtotourism.The numbersoftouristsinthePodkarpackieVoivodshiprosefrom200,000visitors in2004to400,000in2005.

Inthisway,theprogrammenotonlyprovidesfortheaccomplishmentof tourism’spreconditions,butalsoservesasamotorforlocalinfrastructure developmentandbettermanagementofthelocalresourcesinthearea.

Summarising,theoutcomesforthelocalpopulation,thelocalenvironment andfortouristsincludethesupplyofcleanwaterfromtheSanRiver,the preservationoffloraandfaunarelatedtotheriver,thedevelopmentofrural tourismaswellasthesupportofagriculturaldevelopmenttowardsorganic farmingandthustheproductionofhealthyfood.

AdditionalsideeffectsoftheProgramme’sinitiativewerecoursesfor environmentaleducationaswellasnatureandcultureconservationactivities.

TheAzureSanRiverProgrammeiscompliantwithEUGuidelinesregarding environmentalconservation,theDevelopmentStrategyfortheVoivodship PodkarpakcieandtheUnitedNationsProgrammeforsustainableregional development.Itisalsoharmonisedwiththreedistricts’development strategies.Moreover,theprojectgainedacceptancefromlocalcommunities andthemunicipalanddistrictgovernments.Therewith,thebasisfor successfulimplementationduetobroadbackupfromdifferentdecision makingauthoritiesaswellasfromdifferentlevelsofdevelopmentplanningis guaranteed.

Formoreinformationpleasecontact: DominikaLemler,PolishCountryLoversSociety Email:[email protected]

30 2.1.2Environmentalawarenessraisingthrough educationalactivitiesinthecourseofsustainabletourism development

Theconceptofsustainabletourismcontributestoabetter understandingofnatureamongthelocalpopulationandtourists

Theapproachofsustainabletourismdevelopmentimpliestheinclusionofthe localpopulationintothedevelopmentprocess.Thismeansfirstly,supplying themwithallrelevantinformationaboutthetourismstrategyandsecondly, theintentiontoraisethelocals’understandingofthetargeteddevelopment. Thereforeenvironmentaleducationworkshopsorcampaignsareoften includedintothesustainabletourismdevelopmentprocess.Furthermore, additionalactivitiesandinitiatives,suchaswastecollection,informative eventsortheconstructionofanatureeducationtrail,contributetothe enhancementofthelocals’—andalsothetourists’—environmental awareness.

Casestudy:AwarenessRaisingintheTouristAreaVydrovoValley, CentralSlovakia

VisitorscometotheVydrovovalleyinordertoseeapieceofSlovakforestry orrailwayhistory,tospendleisuretimeinacleanandpeacefulenvironment andtoexploretheatmosphereofSlovakruralvillages.Tourismdevelopment intheareatookplaceincooperationwithalocalNGO,unitinganumberof volunteers,aforestcompany,themunicipality,andarailwaycompany. Naturalvaluesoftheareaarewellunderstoodbothbythevisitorsand tourismdevelopers.Oneofthemainattractionsinthearea,theForestOpen AirMuseum,isofgreatinteresttotheyounggeneration.Themuseumhas becomeawellknownattractionforlocalinhabitants,schoolsandfamilies.

TheTouristAreainVydrovovalleyislocatedincentralSlovakia,nearČierny Balog,avillagewith5,100inhabitants.Itissituatedawayfromthemain communicationlinesatthefootoftheVeporskéhills.Duetoitsremoteness, thecommunityinČiernyBalogisratherconservativeandthedevelopmentis slow.Theunemploymentrateisalwaysabovethenationalaverage.

AmongthemainattractionsoftheareaistheForestOpenAirMuseum,an educationalpathwhichis3.5kilometreslongandcontains48stops. Informationboardsandthreedimensionalexhibitsatthestopsshowthe historyandthecurrentsituationofSlovakandworldwideforestry,ofthe woodprocessingindustry,andofnaturalforestecosystems.TheForestOpen AirMuseumwasbuiltinanenvironmentallyfriendlyway,usingnatural 31 materialsadjustedtothelocalterrainandtheconditionsofVydrovovalley.A totalof20,000touristsvisitedthemuseumin2005.

ThenarrowgaugeČiernohronskárailwayisanothertouristattraction.Itwas usedtotransportwoodinthelastcenturyfromvalleysaroundČiernyBalog. TodayitoperatesforvisitorsandinhabitantsofthemicroregionČiernyHron. TherailsgofromthemainstationinČiernyBalogtotheVydrovovalley(2 km)andtoChvatimech(13km).Furthermore,thereisasmallmuseumabout thehistoryoftheČiernohronskárailway,builtbyayouthgroupinthemain stationofČiernyBalog.Visitorscanseehistoricalwagonsandhowworkers usedtoloadlumberontothewagonsbyhand.

Thereisastageinthevalleyfor800visitorswhereculturalperformancesare heldduringthesummerseason.Theprogrammeusuallycomprises performancesabouttraditionsinforestry(e.g.“TheDayoftheTree”),folklore groupperformancesoralternativeeventsforyoungpeople(e.g.cinema showings).AninformationcentreattheentranceoftheVydrovovalley providesinformationabouttheentireareaandthesurroundingregion.Itis furtherpossibletobuysouvenirsandhandicraftsmadebylocalpeoplethere. Inaddition,thereisabuffetandcateringservices,shelters,fireplaces, playgroundsandotherfacilitiesneeded,includingaparkingplaceandtoilets. Allthesefacilitiesaremadefromwoodinatraditionalarchitecturalstyle. Otherservicesprovidedbythelocalpeople,e.g.horseriding,rentingof sportsequipment,guidingservices,ecologicalgames,showsbylocalartists andcraftsmenareavailableduringtheweekendsoratspecialevents.

TheVydrovovalleyhasbecomeaplaceforactiveleisuretimenotonlyfor touristsbutalsoforlocalinhabitants.Theareaoffershighqualityrecreation, helpstobuildupsocialcontacts,supportstolerancebetweenthedifferent visitors,andstrengthenstheprideofthelocalpopulationintheirforests,their region,theirvillage,theirancestorsandthecontemporarylocalinhabitants. ImpressiveinformationboardsandthreedimensionalexhibitsoftheForest OpenAirMuseumcaptivatestheyounggenerationforforestprotectionorfor workintheforests.

Inadditiontothevisitors,thedevelopersofthearealearntoappreciatethe naturalandculturalvaluesoftheregion.Since1983summercampsforyoung peopleandchildrenareorganisedeveryyearintheVydrovovalley.The participantshelptoreconstructtheČiernohronskárailwayandtomaintainthe touristareaintheVydrovovalley.Byorganisingvolunteersummercampsand workingweekendsforyouth,thenonprofitorganisationVYDRA—Rural DevelopmentActivity(established1997)helpstocreateapositiveimageof Vydrovovalleyasaplacewheremanyyoungpeopleputtheirenergyandtime

32 tohelpsavetraditionsandtheenvironment.VYDRAstartedaprojectfor touristareadevelopmentintheVydrovovalleyin2001.Formanyyears VYDRAhasbeenconsultingsmalllocalentrepreneursinthetourismsectoron howtoprovidequalityservicesandmakeaprofitatthesametime.Thanksto theincreasingnumberofvisitorsandthroughtheencouragementofsmall entrepreneurs,thenumberofbedsinČiernyBalogrose50timesoverandthe numberofservices10times(fromfourbedsin1997to200in2005).

In2002theForestCompanyoftheSlovakRepublicwaslookingforan appropriateplacefortheForestOpenAirMuseum.Thankstothelocation closetothetrackofahistoricalforestrailwayintheVydrovovalleyand becauseoftheVYDRAproject,theForestCompanydecidedtobuildthe museumthere.Čiernohronskárailwayhassupportedbothoftheprojects.The municipalityofČiernyBalogmadeneededgroundsintheareaavailable.The partnershipoffourorganisationsestablishedwhendevelopingthetouristarea continuesduringitsmaintenance.

ThenumberoftouristsinČiernyBalogregionincreasedfrom20,000in1992 to40,000in1999,to80,000in2005.Thegoalsofeducationandtourism developmentareachievedwithoutimpactingsensitivenaturalareas.Oneof theaimsoftheForestCompanyoftheSlovakRepublicandofVYDRAwasto shifttheinterestofthepublicfromtheNationalNatureReservation(NNR) DobročVirginForesttothetouristareaintheVydrovovalley.TheForest OpenAirMuseumhasbeenconstructedinsecondaryforestswherenorare animalsorplantsareindangerduetothehighnumbersoftourists.Onthe contrary,theNationalNatureReservation(NNR)DobročVirginForestisan importantareaforEuropeasitrepresentsauniquestabileforestecosystem (climaxstagesandotherphasesofCentralEuropeanvirginforest).Itwas evenawardedtheDiplomaoftheEuropeanCouncil.

TheNNRDobročVirginForestislocated8kmfromthecentreofthevillage ČiernyBalog.Everyyearabout1,000touristsvisitedtheNNRbeforethe ForestOpenAirMuseumwasbuilt.Thisvisitorattendancehadalreadyhada negativeimpactonthefaunaintheDobročvirginforest.Aftertheopeningof theForestOpenAirMuseumthenumberoftouristsintheDobročVirgin Forestdecreasedtonearlyzero.

Formoreinformationpleasecontact: JanRohac,EkopolisFoundation/SlovakEnvironmentalPartnership Email:[email protected]

33 2.2NegativeImpacts

Ahighnumberofvisitors,theiroutdooractivitiesandanaccordant infrastructuralextension—altogetherthemostcharacteristicphenomenaof tourism—signifyadramaticincreaseinimpactsontheenvironmentofan area.

Thealwaysimprovingaccessibilityofsensitiveareasisresponsibleforthe disturbanceanddestructionoffloraandfauna,whichmayentaila lossin biologicaldiversity overtheyears.Theextendedinfrastructureaffectsthe landscapecharacter oftheareaandthuscausesa destabilisationofthe existingecosystems .Lastbutnotleast,theadditionalpeopleaugmentthe pressureonnaturalresourcesatthedestination,whichleadstoan exceedingofcarryingcapacities andtomore environmentalpollution . Also,theglobaleffectsoftourism,mostnotablythecontributionoftourism relatedtransporttothephenomenonof globalwarming ,havetobe mentioned.

2.2.1Landscapeandnaturedestruction(e.g.through infrastructuralexpansion)

Alargeattendanceofvisitorstoecologicallyvulnerableareascauses alossinbiodiversity.

OnemainattractionoftheCarpathiansisthewideareasofuntouchednature, whichrepresentoneofthelargestbiodiversityreservoirsinthewholeof Europe.However,theCarpathianmountainrangesandlowlandsrepresent highlysensitiveecosystemswhichareindangerduetotouristactivities. Alreadyslightchangestothebalanceoftheseecosystemsmaycausethe disappearanceofsensitivespeciesinfloraandfauna.Therefore,the responsiblecontroloftourismdevelopment(e.g.throughalimitationinvisitor numbers,zonation,etc.)iscrucialfortheconservationofthisuniquevicinity.

CaseStudy:UnmanagedTourismatthe CertoryjeNationalNature Reserve—LucinaRecreationArea(BileKarpaty),CzechRepublic

UnmanagedtourismattheCertoryjeNationalNatureReservecauses deteriorationofnaturalvalues.Mostofthevaluableandvulnerable environmentshavecomeintoclosecontactwithmasstourism—aformof tourismcompletelyunsuitedforthatkindofsite.WhilefortheLucina RecreationAreathetransitiontosustainabletourismmaynotbepossible

34 anymore,measuresshouldbetakentopreventother,stilluntouchedand vulnerableadjacentareasfrommasstourismimpacts.

TheLucinaRecreationArea isaverypopularlocationinthesouthernpartof theBileKarpatyProtectedLandscapeArea(PLA),whichisalsoaUNESCO BiosphereReserve.Apartoftherecreationarealieswithinthebordersofthe Natura2000site.TheCertoryjeNationalNatureReserve,oneofthemost valuablesitesinthesouthernpartoftheCzechCarpathians,isnearby.The numberofpermanentinhabitantsintheareaislowasthevastmajorityofthe buildingsareweekendhousesusedforbothindividualandmassrecreation.A smalldamrepresentsanimportantattractionforthewholerecreationarea.It isvisitedbyagreatnumberoftouristsduringthesummerseasonandisvery popularforanglers.

ThenaturalenvironmentoftheLucinaRecreationAreaisthreatenedbyan increasingnumberoftouristswhousethislocationforstandardseasonaland weekendrelaxationwithoutpayingappropriateattentiontothevulnerabilityof theirsurroundings.

Themaintourismcausedproblemsconcernthemeadowsandtheforest vegetationoftheCertoryjeNationalNatureReserve.Visitorsdonotstayon thepathsandthusdestroythespeciesrichvegetation.Thisoftenhappensin themostvulnerablepartsofthenaturereserveorduringthemostsensitive vegetationperiods.Theuseofbikesandmotorcyclesoffthebeatentrackin particularcausesseriousdamagetothearea.

Themovementofvisitorswithinthenaturereserveisrestrictedbylaw.For example,groupexcursionsrequireapermitfromtheMinistryofEnvironment. However,thereispracticallynomeansofenforcingtheselegalcodesof conductandinthepastfewyearstheseruleshavebeenrepeatedlyviolated.

WasteandnoisepollutionarealsoimportantissuesintheLucinaRecreation Area.Thenoiselevel,especiallyhighduringthesummerseason,getsfurther increasedthroughthegeomorphologicconditionsofthearea—anarrow valleywithalargerwatersurfacethatreflectsthesound.Thesplinter developmentcausedbytourismrelatedinfrastructureandtheintroductionof ingenuousspeciesarethreateningthebiodiversity.

TheproblemsintheLucidaRecreationAreaaremainlyrelatedtotwodecisive factors.Ontheonehanditisthegreatpotentialoftheareaasamass tourismspotandthusthetrendtowardsacontinuouslyincreasingvisitor attendance.Manyweekendhouses,hutsandyouthcampsmeantforboth

35 individualandmassrecreationhavebeenbuiltinthisareaduringsocialism. Althoughtodaytheconstructionofnewbuildingsisnotpermitted,thisbanis violatedfrequently,e.g.underthepretenceof“reconstruction”.Thefactthat thebuildingsarenotadjustedtothelandscapeisstillanotherproblem.

Theinfrastructure,whichhadlongbeenfullydeveloped,andthegood accessibilityofthelocationsupporttheincreaseinvisitornumbersandmass tourismintheregion.Inthiscontext,thesignificantincreaseinthenumberof carsisanothersevereproblem.

OntheotherhanditistherelativeweaknessofthePLAadministrationthat hasnochancetowardoffthenegativeimpactsofthenumerousvisitors. AlthoughthewholerecreationareaislocatedwithinthebordersofthePLA, theadministrationhasnorealmeanstorestrictortostopactivitiesthat damagethenaturalvaluesofthearea.Thepowersofthenatureconservation authoritiesareratherlimited;theycannotenforcethenecessarycodesof conduct.

Insummary,thecurrentformoftourism,eventhoughsupportedbythelocal municipalities,isnotsuitableforsuchauniqueandvaluablesite.Accordingto Czechtourismexperts,amoresignificantanddesirabletransformationofthe areaisalmostimpossibletoachieveduetothealreadyexistingfacilities,the visitorstructure,theownershiprightsandtheinterestsofthelocal municipalities.Thelackofawellpreparedstrategicsustainabledevelopment planrepresentsaseriousdrawback.

Formoreinformationpleasecontact: JanaUrbančíková,BileKarpatyEducationandInformationCentre Email:[email protected]

Thesplinterdevelopmentofinfrastructureaswellastheconnected sealingofsoildisruptsthebalanceofecosystemsandleadstoan alterationofthelandscapecharacter.

Theuncontrolledexpansionoftourismrelatedinfrastructure—intheworst casebigconstructions(e.g.skilifts,hotelcomplexes)—dissectsimportant biologicalcorridorsforplantsandanimalsandthusdestroysnotonlysingular hotspots(throughgroundsealing),butalsothefragilearrangementof relationsamongthedifferentecosystemsintheaffectedarea.Thesechanges leadtoafundamentalmodificationoftheoveralllandscapecharacter—afact thatmayalsocausealossinattractivenessforpotentialfuturetourists.

36 Casestudy:SkiLiftSplintersonPilskoMountain,Beskidśywiecki

Asarcasticjokeexclaims:“skiliftsareecologicalinvestmentsbecausetheydo notproducesmoke”.Inpractice,suchplacesasPilskoMountainonthePolish Slovakborderwitnessseriousnegativeimpactsonnatureduetoski infrastructuredevelopment.

PilskoMountainissituatedinBeskidśywiecki,onthePolishSlovakborder.It isoneofthemostinterestingandpreciousareasintheSilesianVoivodshipin termsoflandscapeandbiodiversity.Pilskoisoneoffewsummits,for example,whereprotecteddwarfmountainpine canbefound.Onthe southernslopesoneofthebiggestnaturalmountainforestreservescovers 809ha,andthepeakofthemountain(1,557metersabovesealevel)is locatedinSlovakia.OnthePolishside,asmall(15.4ha)naturereservewas establishedin1971.Theareaisfamousforrarespecies(e.g.bear,lynx,wolf, woodgrouse andblackgrouse),forbeingpartoftheCarpathianEcological Corridorwithinternationalimportance,foractingasśywieckiLandscapePark andasabirdmainstayandgatheringareawithintheconfinesofNatura2000.

ThefactthatsnowonPilskoMountainlastscomparablylongisoneofthe causesforexcessiveconcentrationofskiinfrastructureonthisrelativelysmall area.OnthePolishside,skiliftconstructionbeganinthe1980s,someofit illegally.Therewerecaseswhendwarfmountainpine(intheoryunder protection)wascutdownforthedevelopmentofskilifts.Inthe1990sthe existingskiliftswerelegalised,butmoreillegalonesappeared.Duringthis time,ecologicalorganisationsheldanextensiveprotestcampaignandlodged acomplaintagainsttwoillegalskilifts.TheGeneralAdministrativeCourt orderedtheinvestortopullthemdownbytheendof2005.However,full compliancewiththeorderwasnotachieveduntilyetanotherinterventionby theecologicalorganisations.

Themainreasonsfortheenvironmentalorganisations’oppositiontotheski liftsarethattheyalterthemountainouslandscapeandendangerfloraand faunaspeciesunderprotection.

InPilsko,touristsskioverfourspecieslistedintheRedBookofprotected species,threateningtheirsurvivalwhenthesnowlayeristhin.Bycutting downtheprotecteddwarfmountainpineandlarge forests,roomisfreedup foropenspacespecies.Also,artificiallayersofsnowdisruptthevegetation period,contributingtosignificantchangestotheprimalcharacterofthearea. Useofexcavators,trucksandotherequipmentinpreparingtheslopeis harmfultoflora,butalsotofauna.Thenoisecausedbythemachinesaswell

37 asmusicandothersoundsimpactanimals,mostlylargecarnivoresthatmust movefurtherawayfromhumanactivity.Skislopescutthroughecological corridorsandmakethemigrationofanimalsdifficult.

Whileperceptionofthebeautyofthemountains—andthereforevisual impactofskiinginfrastructure—issubjective,cuttingtreesinstripsandslope levellingmaycauseerosionoftheskislopesandthesurroundingarea.Slope slides,rockexposure,decreaseinwaterreceptivityofsoilandrelatedfloods anddroughtsdownthehillarefurtherpossibleeffects.

Thereispressuretousemoreareas.However,thePolishmountainswillnever beuptoalpineconditionsandopportunities,mainlybecauseofterrainshape, heights,climateandrelativelyshortwinterperiod(about80daysinBeskidyis goodforPoland,butintheitistwiceaslong).Massskitourism developmentinthePolishCarpathiansbringsaboutaneedformaintainingan artificialsnowlayeranddevelopingskislopeshigherandhigher.Thismeans machinesthatmakeandmaintainsnow,pipelinestoprovidewater,andheavy equipmentthataffectsgroundandsoilanddevastatesvegetation.

Formoreinformationpleasecontact: DominikaLemler,PolishTouristCountryLovers’Society,AcademicSectionin Krakow Email:[email protected]

2.2.2Increaseofenvironmentalpressures:airandwater pollution,contributiontoClimateChange

Exceedingthecarryingcapacityofbothnaturalresourcesand appropriatemanagementcapabilitiesenlargestheenvironmental pollutionofwater,airandsoil.

Highvisitornumberstoadestinationnecessitategoodmanagement. However,destinationsstartingwiththeirengagementinthetourismbusiness areveryoftenoverstrainedbythistask.Oneparticularexampleiswaste management,whereexceedingtheexistingfacility’scapacitiesresultsin,for example,wilddumpsintheforestsorinthedischargeofsewagewaterinto rivers.Suchanincreaseofpollutionmayalsohavenegativeimpactsonthe healthofthepopulationandthereforecanburdenthebudgetoflocalhealth institutions.

38 Casestudy:ExceededCarryingCapacityinSlavs’kearea,LvivOblast, Ukraine

TheSlavs’keareaattractsasignificantnumberoftourists,whichduringthe winterandsummerseasonsisabovethecarryingcapacityoftheareain termsofwatersupply,wastemanagementandeventhespaceinthe mountains.Thisareademonstratesgreateconomicalgrowthand improvementofthelivingconditionsofthelocalpopulation,butsucha tourismdevelopmentcausessignificantecologicalandsocioculturalproblems.

TheSlavs’keareaintheLvivoblast,oneofthemostpopularskiresortsofthe UkrainianCarpathians,issituated130kmsoutheastofLviv.Thecentreof theareaisasmalltown,Slavs’ke,with3,600inhabitants,butitisalsoarural areawithlowdensityoflocalpopulation.Therearemorethan200touristand resthomes,andprivatehotels.Aconsiderablenumberofskislopesofall levelsareatvisitors’disposal;thecapacityoftheslopesisnearly4,500people perhour.ThenumberoftouristspeaksduringtheNewYearcelebrationand Christmasholidays.Insummertheareaispopularforfamilyagrotourism.

Slavs’keisnotaprotectedarea,buttheterritorycoversmountainlandscapes (middlemountains)andissensitivetoanthropogenicimpact.Thevital questionispreservingnatureandharmonisingthiseffortwithtourism development,whichisthemainsourceoflocalincome.Thelackof environmentalawarenessisyetanothercauseoftroubles.Themain environmentalproblemscausedbytouristsaresummarisedbelow.

Increasedloadingontheslopesandfeetofthemountains. Thecapacityof theskiliftsistoolowfortheexistingvolumeoftouristsandskiers.The crowdsatthefeetandthetopsofthemountainscausegreatdamagetothe soilandvegetationaswellastootherelementsofnature.Forexample,the capacityoftheTrostyanmountainskiliftisabout220peopleperhour,but duringtheseasonmorethan1,000peopleoftengathernearthelift.

Utilisationofwasteproducts .In2002thefirstpartofanewlandfillwas constructed,butitisstillnotsufficientincapacity.Increasingwastevolumes arecausedbythetouristinflows,especiallyinwinterandsummerseasons.

Increasedloadofthewatersupplysystem. Thewatersupplysystemof Slavs’keandtheneighbouringvillagesisoldandhasalowcarryingcapacity. Itisinsufficientforthehighnumberoftourists.Fortheconstructionofnew pipelinesandreconstructionofexistingones400,000450,000hryvnia(EUR 60,00067,000)areneededeveryyear.

39 Increasedloadinganddegradationontheroadsystemandsoils .This concernsthemainroadfromtherailwaystationtotheTrostyanmountain (mainskislope)inparticular.Theroadiscompletelyworndownfromthe heavyvehiclesduringthetouristseasons.Localpeopleandtouristsoftenuse inappropriatevehicles(outdatedandpolluting),causingfurtherdegradation andrelatedproblems—airpollution,noisepollutionandsoon.

Socialproblems.Newhabitsappearinthevillagesintheformofincreased useofnaturalresoursesandgreaterconsumptionofgoodsandservices. Youngpeopleinparticularareattractedtotheurbanlifestyleandimitate theirbehaviourandhabits.

Thecriminalsituationisalsodifficult—fights(especiallycausedbypeople undertheinfluenceofalcohol)arebecomingmorecommon.Thereisone securityguardforallofSlavs’ke,whichisdefinitelynotenough.Thetourists maybeindangeralsobecauseoftheinappropriateequipmentandabsence ofproperrescuefacilitiesandcapabilities.Therescueteamconsistsofeight people,whoarenotpaidwellanddonotpossessspecialequipmentof sufficientquality.

Alloftheseproblemshaveonegeneralcause:theterritoryisnotreadyfor masstourismdevelopment.Governmentandofficialbodiesmainlypay attentiontotherapiddevelopmentofmasstourism,whichiseconomically favourableandhighlyprofitable.Verysmallattentionispaidtotheprevious evaluationoftherecreationalpotentialoftheconcreteplotsoflandandthe areaingeneral.Sustainabletypesoftourismandrecreationalactivitiesare givenleastconsideration.Agritourism,whichhasbeengrowingconsiderably thelastfewyears,andcanbethemostsustainableformofthetourismhere, isstilloutsidethelegislationbaseandcanbedescribedinmanycasesas illegal.Ownersoftheagritourismhousesprefertoexistwithinthegrey marketwithoutpayingtaxesandfees.

Infrastructureinthearea(tourisminfrastructureinparticular)isinmany casesoutdatedandoverused.Restorationandchangesareoftendirectedat imageimprovement,notthecreationofbetterconditionsforsustainable tourismdevelopment.Governmentdonationsorgrantsfromdifferent institutionsareoftenmisused.

Formoreinformationpleasecontact: IrynaVanda RegionalAgencyforSustainableDevelopment,LvivNationalUniversity Email:[email protected]

40 Thejourneystowardsandwithinthedestination,e.g.byplaneorcar andtherelatedincreaseinenergyuse,resultinCO 2 emissionsand airpollution,whichcontributeimmenselytoclimatechange.

Regardingthevolumeofemissions,thehighestamountisexposedduringthe traveltoandfromthedestination.However,airpollutioncausedbyenergy useandtheincreasedvolumeoftrafficonsitealsohavetoberegardedas veryharmfulastheyaffectecologicallysensitiveareasinparticular.The biologicaldiversityoftheareaisthreatenedandforests,whichplayavery importantroleintheglobalcontextascarbonsinks,willbeseverelydamaged.

41 3 SocioCulturalDimension

Traditionalandauthenticlifestyles,interestingculturesandcustomsaswellas thewarmhospitalityofthelocalpopulationarecrucialtomakingthestayina destinationunforgettableforvisitorsandhavethemreturn.Thesedemands, however,canonlybemetifthenumberofvisitorsiskeptatamoderatelevel. Adestinationwhichisoverwhelmedbylargetouristnumberswillloseits originalcharacterandthusoneofitsmainpointsofattractionfortourists. Therefore,theseveryimportantandsensitivesocioculturalaspectshaveto behandledwithspecialcare.

3.1PositiveImpacts

Tourismwhichisclosetonatureandpeople,andwhichdoesnotexceedthe carryingcapacityofthedestinationinthisregard,bringspositiveeffectsfor bothsidesofthebusiness.Touristswillenjoyinteresting newexperiences andunforgettableimpressions ,whileatthesametimethelocal populationbenefits.Seeingthattouristsvaluelocalcultureandcustomscan leadtoanew appreciation andeventoa revitalisationoflocal traditions .Localsalsolearnfromthetouristsaboutothercountries,their traditionsandtheirmodesofbehaviour.Inthisway,a culturalexchange takesplace,whichallowsfor mutualunderstanding andthusfora peacefultogetherness inthedestinationaswellasoutside.

Duetotheparticipatoryapproachofsustainabletourism,tourism developmentmayalso supportthelocalselfresponsibilityandself control ofdevelopmentprocessesintheregion.

3.1.1Appreciationandconservationofthelocalculture

Tourismcancontributetoanewselfconfidenceofthelocalswhich resultsintheirownwilltokeeptheirtraditionsandcustomsalive.

TouriststhatcometoruralareasintheCarpathiansgenerallyshowinterest andappreciationforlocaltraditionsandcustoms.Villagesorcommunesthat havemanagedtokeeptheirtraditionsalivearethereforeofparticular attraction.Atthesametime,theinterestoftouristsinthelivingcultureofthe ruralareasmayevenbethetriggerforthelocalpopulationtorecognisethe valueoftheirlocalassets.Inthesecases,tourismmaycontributetothe conservationofthesehabits.Sometimesevenpractices,knowledgeandskills

42 whichhadbeenforgottenmightberevitalisedthroughthisnewunderstanding ofthevalueoftheirculture.

CaseStudy:TraditionalEventsintheNationalParkDjerdapandits Vicinity,Serbia

SucheventsastheBuckaFestivalinDjerdapNationalParkmanagetokeep oldtraditionsalive.Thegrassrootscharacterofthefestival,itsorganisation— aresultofpartnershipsbetweendifferentstakeholders—andthehigh motivationofthelocalstopromotetheeventtodomesticandinternational tourists,turnsthefestivalintoagoodexampleofhowculturaltraditionsmay supportbothlocalcoherenceandtouristpotentialofanarea.

AncientculturalmonumentsintheterritoryoftheDjerdapNationalPark testifytothelonglastingrelationshipbetweenmanandnatureinthearea. Thisrelationshipcanalsobefoundinthelongtraditionoforganisingcultural eventsinthepark.Despitesomeyearsoflackinginvestmentsinthetourism sectorandthegeneraldevelopmentofthearea,anumberofgrassroots activitiesrelatedtolocaltraditionssurvived.

IncooperationwiththeNationalParkAuthority,thetouristorganisationof Majdanpekandsomelocalinstitutions(sport,cultural,artisticand educational),agreatnumberofevents,suchastheDayoftheDanube, InternationalChildren’sMusicFestivalortheEasterFolkFestivalareorganised eachyear.Thesetraditionaleventsrepresentanimportantpartofthelocal cultureandarethusveryimportantfortheidentityoftheregion.

OneofthemostpopulareventsofthiskindisBucka,afishingcompetition thattakesplaceeverysummer(since1984)inthesmallvillageofTekija.Itis basedonanancientlocalwayoffishing. Bucka isaspecialpot,madefrom woodormetalwhichisaround50cmlong.Accordingtolocallore,soldiers thatwerestationedintheregionusedsuchpotsfortheirmeals.Whenthey finishedeating,theywashedtheirpotsintheriver,causingaspecialnoise whichattractedcatfish.Oncethefishcamecloser,theycouldeasilybe caught.Thisoldwayoffishingrecreatedorganisedeverysummersince1984 insmallplacecalled.

Thecompetitionlastsfortwodaysandusuallyattractsmorethan100 fishermen,fromalloverthecountry.Inpreparationforthecompetition,the cooperationoftheentirecommunityisvisible.Inpromotingtheevent,the localcommunitypullstogether.Thepridealllocalssensebecauseoftheir traditionaleventnotonlystrengthenstheircoherence,butalsoattractsalot oftourists.Thesellingoffishtotouristshasfurtherenhancedthelocal

43 economy.However,theNationalParkandtheWaterAuthoritiesmakesure thattheamountofthefishcaughtstayswithinthesustainablelimits.

Formoreinformationpleasecontact: VioletaOrlovic,ETeam,Serbia Email:[email protected]

3.1.2Culturalexchangeasadrivingforceformutual understandingandpeace

Theconvergenceoftouristsandhostsinadestinationfostersa processofapproximation,understandingandpeace

Travellingeducates—asayingthatistruefortouristsaswellasforthehost communities.Theconvergenceinadestinationopensupmutualinsightsinto differentwaysoflivingandcorrespondingmodesofbehaviour,cultureand tradition.Toacertaindegreethisconfrontationdemandsrespectforthe attitudesof“theother”frombothsides.Theexperiencefortouriststobe foreigninacountryandthenecessitytoadapttothegivenconditionsinthe destinationaswellastheobligationofthehoststoalsotuneintotheneeds ofthetouristsmayadvanceaprocessofapproximation,understandingand peace—inthedestinationaswellasoutsideofit.

CaseStudy:TheGömörTornaFestivalinAggtelek(Hungary)and SlovenskyKras(Slovakia)

TheGömörTornaFestival,takingplaceattheborderofHungaryand Slovakia,representsanoutstandingexampleofnotonlyaconvergenceof touristsandhostsbutalsooftwoneighbouringnationalities.Thisfestival offerstheuniquepossibilityofgettingtoknowthedifferenttraditionsand customswithinatransboundaryareaandthusallowsfortherapprochement ofallparticipantsofthefestivalandforinternationalunderstanding.The festivalisanexampleofmutualandsharedinterest,compromises,respect andresponsibility.Moreover,itgivesalotofspaceforspontaneous networking,whichreinforcesinternalandexternalcommunicationbetween thenationalitiesandbetweenhostsandtourists.

EnvironmentallytheGömörTornakarstregionisahighlyvaluableand sensitiveareaontheterritoryoftwonationalparks(NP)thatcrossanational border—AggtelekNPinHungaryandSlovenskyKrasNPinSlovakia.

TheAggtelekNationalPark(ANP)ismainlyknownforitsfamouscaves,butit alsofeaturesahighdiversityofhabitatsandspecies.Apartfromthis,thenice

44 smallvillageshavepreservedsomegreatexamplesofruralandchurch architecture,whichareofspecialinteresttotourists.ItismainlytheANPthat providestourismservicesandoperatesobjects(caves,accommodations), thoughsomeminorprivatetourismbusinessesexist.

Afterthechangesof1989,theunemploymentrateintheregiongrewtoover 20%andthereisatendencytodiminishculturalheritageandtraditionalrural life.Sustainabletourismcanhelptostopthisprocessandgivebackmeaning toconservationofthelocalheritagetothevillagers.Inthissocioeconomic environmentandinthecontextofnatureconservation,ecologicaltourismisa subjectofcommonunderstandingbetweentheNPandotherlocal stakeholders.

Thefirstfestivaltookplacein2001withtheparticipationofseveral organisationsinthevillagesofAggtelekandJósvafı,includingtheANP.These twovillagesalreadyhadafewyearsofexperienceinorganisingtheirvillage days—onetothreedaysofculture,folkandsportevents.Ontheinitiativeof theANPtheseeventshavebeenextendedtoa10daysfestival.

In2003,followingasimpleapplicationprocedure,fouradditionalvillages joinedonedayevents.In2006aGEFprojectmadeitfeasibletoexpandthis initiativeoverthestatebordertoSlovakia.Withasimilarapplicationprocess asin2003,theleadingnationalmonumentsoftheSlovakianborderregion— theBetlérCastleandtheKrasznahorkaFort—becamefestivalsites.In2006 sevenpartnersfromSlovakiaand17fromHungarywereinvolvedin organisingthefestival.

ThefestivalwasoriginallyorganisedinHungarywithinaratherchallenging socioculturalenvironment,wherepeoplearethreatenedbyunemployment anddisadvantagedlivingconditions.Theorganisationofthefestivalbecame morecomplexwhenthefestivalexpandedoverthebordertoSlovakia.The firstexpansionincludedonlyHungarianspeakingsettlements,becauseonly theyapplied.Still,thefestivalintendstoalsoinvitenative,firstas performers,andperhapslaterasorganisingpartnersaswell.

Theparticularstrengthsofthefestivalaremanifold.Firstofall,thefestival representsamajortouristattractioninthearea,whichaims,amongother things,toprolongtourists’staysintheregion.Moretime,andtherefore money,spentbyvisitorscontributestotheenhancementoflivingconditions ofthelocalpopulation.Furthermore,thefestivalgivesbothtouristsandlocals anunderstandingofthevalueoflocaltraditionsandcustoms.Traditional architectureandskillsarerevitalisedandasenseofregionalidentityis created.Thisfactisofparticularimportanceregardingthebetter

45 understandingbetweenSlovaksand,asthemutualexchangemay significantlycontributetoaconflictsettlementbetweenthetwonationalities.

Thisconsolidatingcharacteroftheeventisbasedontheinsightof multiculturalismasoneofthemosteminentpotentialsoftheregion. Thereforeitcanbestatedthatoneofthemajorpurposesofthefestivalisto bringtogetherthedifferentminoritiesandnationalitiesinthearea.

Anetworkofcontactpeoplewasselectedwhichtookoverresponsibilitiesfor somepartsandeventsofthefestival.Inthiscontextofcapacitybuildingit wasimportanttofindkeypeopleineachofthesitesandonbothsidesofthe border.Thismutualandtransnationalsharingofresponsibilitieshelpsand willhelptoreinforcetheeventinthefutureaswell.

Formoreinformationpleasecontact: ZsuzsaTolnay,HeadofEcotourismandEcoeducationDepartment AggtelekNationalParkDirectorate Email:[email protected]

3.1.3Supportoflocalparticipationasanenablingstep towardsmorecodetermination

Soundtourismdevelopmentalsomeansdevelopmentoflocal codetermination

Aholisticapproachtosustainabletourismdevelopment(bottomup) comprisestheenablingoflocals(e.g.throughinformationandtraining programmes)toactivelytakepartintheentiretourismplanningand implementationprocess.Inthisway,theresponsibilityandcontroloftourism developmentintheregionremainsforthemostpartinthehandsofthelocal population.Thisalongwithselfresponsibilityandinfluenceonthesupra regionallevelcanberegardedasaveryimportantoutcomeandasa guarantorforalonglastingregionalincreaseinprosperity.

CaseStudy:CommunityActionsinPrzysłop Hamlet,Poland

TheinhabitantsofatinyvillagelocatedneartheBabiaGoraNationalParkand BiosphereReserveinPolandmakeahabitofsayingthattheylivein“harmony with the Decalogue and nature”. The development of a tourism education path, which forms a section of Amber Trail, and the preservation of a local schoolfromclosurethroughtheestablishmentofanenvironmentaleducation centreareexamplesofresultsachievedbyanassociationoflocalpeople.

46 FivehundredpeopleliveinZawojaPrzysłoponthesouthernridgeofthe MagurkaMountain(872m),whichispartoftheBeskidZywieckimountain rangeinPoland.ThevillagelaysalongsidetheAmberTrailrunningfrom BudapestinHungarythroughBanskaStiavnicainSlovakiaandtowards KrakowinPoland.Thedevelopmentofthe300kilometreAmberTrailwas aimedatlinkingnaturalandculturalheritageconservationtocommunity basedgrassrootsactions,whileatthesametimesupportingtherevitalisation oflocaleconomies.ThecommunityofPrzyslopsuccessfullytranslatedthis ideaintopractice.Atotalof2,500peoplevisitthehamletannually,whichcan beattributedexclusivelytothelocalinitiativesduringthelastfiveyears.

Withtheactiveinvolvementofteachers,parentsandchildren,theElementary SchoolNo.4inZawojaPrzysłopisdevelopingaModelCentrefor EnvironmentalEducation,whichshallservenotonlyeducational,butalso cultural,tourismrelatedandinformationalpurposes.

TheworkcarriedouttodateinthisCentreopenedupachanceforsurvival forthesmallschool,whichwasthreatenedbyashortageoflocal governmentalfunds.WorkingtogetherwiththeBabiaGoraNationalPark,the schoolofferstouristandeducationalservicesforbothgroupsofpupilsaswell asforothertourists.

Animportantroleincatalysingthesedevelopmentsshouldbeattributedtothe monasteryoftheOrderoftheDiscalced(Barefoot)Carmeliteslocatedinthe village,whichplaysasignificantroleinformingaproenvironmentattitudein thelocalcommunity.Someexamplesofthemonastery’senvironmental investmentsaretheoneturbinewindfarmprovidingelectricitytothe monastery,andtheheatpumpandsolarpanels,whichsupplyheatto adjoiningmonasterybuildings.Itisthewindmillwhichhasbecomethesymbol ofthePrzysłophamlet,andithasservedasaninspirationforlocalinhabitants toinitiateandtoorganisevariousenvironmentalandculturalactivities.

Formoreinformationpleasecontact: DominikaZareba,NationalGreenwaysManager,PolishEnvironmental PartnershipFoundation Email:[email protected]

AssociationforSustainableDevelopment“Przyslop” Email:[email protected]

47 3.2NegativeImpacts

Inrecentyearsalotofcountriesidentifiedtourismasoneoftheirmainnew sourcesofincome.Theresultingincreaseinpressurefromthestateorfrom outsidethroughforeigninvestorsmayleadtoan irresponsibleriseof visitornumbers .Additionally,theknowledgeofthelocalpopulationabout thevisitors’expectationsmaycontributetoa commercialisationof traditions andlocallifestyles.The“alternative”tothissuperficial revitalisationofcustomsisatotal oblivionofformerhabitsandvalues andtheadoptiontomodernwaysofliving.Inthelongrun,thisdevelopment willprovokepeopletohave problemsinidentifying themselveswiththeir localenvironment.Thelossoftraditionalidentitymayresultinsocial disturbances,includingemigration,migrationtocities,anageingpopulation, andabandonedterritories.

3.2.1Degenerationofculturalvaluesandheritage

Largeattendanceinformerlyauthentictouristregionsmaychange traditionallifestyles,leadingeithertoalossintraditionsinfavourof modernlifestylesortoanartificialcommercialisationofcustoms.

Theconfrontationoftraditionalcommunitieswithamassoftouristswith differentvaluesandbehaviourwillcertainlyhaveimpactsonthewayofliving ofthelocalpopulation.

Ontheonehand,achangethroughrapprochementmightbethe consequence,i.e.thelocalpeopleadapttheirlifestyletomoderntrendsand attitudes,theylearnfromtheforeignvisitorsorfromtheirurbanfellow countrymen.Indoingso,thecountriesloseoneoftheirmainattractionpoints fortourists,namelytheirindividualandcharacteristicoriginality,which distinguishesthemfromotherinternationaldestinationswithsimilaroffers.

Ontheotherhand,itisalsopossiblethatlocalpeoplerecognisetheattraction theirtraditionsexertontourists.Theresultistheartificialrevitalisationof customsandthusacommercialisationoftraditions.Thismeansthatthe customsdonotregaintheirmeaningforthelocalpeople,buttheyaresimply performedforcommercialpurposes.Shouldtourismdisappearagainfromthe region,thetourismrelated“folkshows”and“traditions”willaswell.

48

Casestudy:LossofTraditionsandArtificialCommercialisationof CustomsinBran,Romania

Branvillagewasaclassicexampleofasleepyfarmingvillage,untilit developedsuddenlyasatouristdestinationinthe1970'safteritshistoric castlewasartificiallydesignated"Dracula'sCastle"bythecommunistMinistry ofTourism,whichwantedtocapitalisetheDraculamythcreatedbyBram Stoker.Thisdevelopmentresultedinatotallossoftraditionsamonglocal peopleinfavourforcommercialised"customs"inventedbythefamous novelistandexpectedbytourists.

Brancastlehasnohistoricalconnectionswiththereallifehistoricalcharacters uponwhichAngloIrishwriterBramStokerbasedhishorrornovel.However, BranCastlerepresentedthe“ideal”locationintheopinionofRomania's MinistryofTourism,asitwasnottoofarfromanditsairportand closetoanexistinghotelcomplex.

Fromthelate1980slocalruralfarmersweretaughtthebenefitsof"agro tourism"—visitorsstayingonruralfarmsteads,eatinglocalproduce,and evenhelpingwithfarmingtasks.Thesedays,Brangrewquicklywiththehelp ofarapidlygrowingagrotourismmarketingcompany,whichwaslinkedby familyrelationshipswiththeMinistryofTourism.Twentyyearson,andwe findnowthatalmosteveryhouseinBranisaguesthouse:Almostallofthese accommodationshavelosttheirtraditionaldesign,constructionordecoration. Insteadtheyallhavecentralheating,colourtelevisions,ensuitebedrooms, moderntiledbathrooms,doubleglazingandparticleboardfurnishings.Indeed manyoftheoldhouseshavebeendemolishedandreplacedby"minihotels" —ofwhichmanyarebynomeans"mini"with30ormorebedrooms.And hardlyacow,chicken,pigorhorsedrawncartinsight.Yetmostofthese hotelsandguesthousesclaimtobeofferingagrotourismfarmstays.

ThelocalpeopleofBran,formerlysteepedintraditionandlocalcustoms, partlytheresultofbeingpartofthecastleestateformanycenturies,have lostalmostalloftheirtraditionsandhavecommercialisedtheircustomsor introducedother"customs"thatwereinfactinventedbytheAngloIrish writerofthelate1800s.Onecannotdenythepeopletherighttomakemoney outoftheirculture,butinfactthereisnoDraculaculturethatpredates commercialmoderntourism.Draculawasalmostunknownasastoryand mythinthisareauntilaslateas1977whenthecommunistgovernment designatedBranasthenew"Dracula’sCastle".

49 Formoreinformationpleasecontact: ColinShaw,RovingRomania—AdventureTravel&Exploration AssociationforEcotourisminRomania(AER) —FounderMember&Tourism Adviser Email:[email protected]

50 4 Selectedfutureopportunities

TheCarpathianMountains,withtheirdiversenaturaltreasuresandlong preservedtraditions,present alotofidealsitesfortourism development .Insomeregionstherehasbeennoadvantagetakenofthese valuessofar,whileinquiteanumberofotherdestinationsintheCarpathians evenmasstourismdevelopmenthasalreadybegun.

However,iftourismdevelopmentistobesustainableinthefuture,the tourismrelateddevelopmentoftheCarpathianMountainsshouldbebasedon thesameoverallgoals:Longtermeconomicprosperityoflocalcommunities, thepreservationoftourism’sbasis—soundnatureandlivelyculture—as wellasonensuringvisitorsatisfaction.Thesegoalsperfectlysupporteach otherandareapplicabletoallkindsof(potential)touristdestinations.

Areaswhereuncontrolledor masstourismalreadyplaysan importantroleshouldtrytobecomemoreconversantwiththe principlesofsustainability. Inotherregions,whichfacethetypicalthreats ofmanyruralareas,e.g.highunemploymentrates,apoorlocaleconomyand migrationintocities, startingsustainabletourismdevelopmentcan offeraviableoptionwithbenefitsfortheentirelocalcommunity .

Moreover, sustainabletourismdevelopmentcanalsoserveasan alternativeeconomicsolution wherelessenvironmentallyandsocially friendlyeconomicactivitiesthreatenthelocalnatureandculture.

4.1Benefitsofsustainabletourismforareaswith manyvisitors

Abeautifulenvironmentandrichculturalheritagemaydrawtheattentionofa lotofvisitorstoanarea,eveniftourismdevelopmentthereisonly fragmentaryornonexistent.Inthesecases,thenegativeimpactsoftourism maybeparticularlycritical,asunplanneddevelopmentofsingulartourist businessesandinfrastructureleadstounmanageablethreatsfornature(e.g. throughtrailsthatcutthroughbiocorridors)andsociety(e.g.growing inequalitiesinaregion).Theconsequencethereofcanbetheirretrievableruin oftheregion’streasuresandthusofitstourismrelatedpotential.

Inordertopreventsuchthreatsandtoallowforacontrolleddevelopment thatbenefitsthewholelocalcommunityanditsenvironmentinthelongterm, comprehensivesustainabletourismdevelopmentrepresentsasuitable alternative.

51 Casestudy:PotentialforTourismDevelopmentaroundCzorsztyński Reservoir,Poland

AreservoirbuiltontheDunajecRiversome40yearsagocutintothe Carpathianecologicalcorridorandfloodedanumberofsettlementsinthe area.Theareaaroundthereservoirremainspreciousandsensitive.Because ofunmanagedtourismdevelopmentthevalueoftheareaisdecreasing.Yet, itisnottoolatetotakestepstopreservetheareathroughsustainable developmentbasedmainlyontourism

CzorsztynskiReservoirislocatedinsouthernPolandinMalopolskieVoivodship. ItisanartificialreservoironDunajecRiverwithanareaof1,200ha,12.5km longand1.7kmacrossatitswidestpoint.

ThereservoirissituatedontheCarpathianecologicalcorridorandis surroundedbytwoNationalParks(Pieninski,Gorczanski).Thebuildingofthe reservoirinthe1960salreadyhadasignificantimpactonfaunaandflora,not tomentiononlocalinhabitants,whohadtomoveoutofthefloodedarea.

Thebeautyofthelandscape,culturalandnaturalvaluesoftheareaand presenceofthereservoirwithitsbrackishwatersattractahighnumberof touristsfromtheregiontotheareasurroundingtheartificiallake. Transportationandtourisminfrastructuredevelopmentsstartedinthesecond partofthe20thcentury.Currentlythenumberofvillas,summerhousesand pensionsfortouriststhatarebeingbuiltisincreasingrapidly.Mostofthe dwellingsbuiltaresuitableonlyforsummerandthejobsrelatedtotourism areseasonal.Chaoticsitedevelopment,alackofspatialmanagement,and destructivechangesoflandscapecharacterdescribethecurrent developments.Intheneighbourhoodofthenaturereservemore accommodationfacilitiesareunderconstruction,whichwillcausecutting throughanotherpartoftheCarpathianecologicalcorridor.

Suchchaoticdevelopmentsmayhaveimpactsnotonlyontheenvironment, butalsoonthequalityoflifeofthelocalcommunitiesandadecreaseinthe attractivenessoftheregion,whilenotbenefitingthecommunitiesineconomic termssufficiently.Increasingthenumberofvisitorsandinfrastructure developmentresultsinhigherdemandforwaterresources,significant increaseinwasteproduction,aswellassoilcontaminationandairpollution duetoincreasingtransport(withmanypeopletravellingbycarinsteadof publictransport).

52 Thepresentsituationdemandsthatthereservoirbeusedinbuildingthe regionaladvantage,increasingthequalityoflifeoflocalcommunitiesand relievingtheovercrowdedtourismdestinationsabitintwosurroundings nationalparks.

Developmentoftourismintheareatakingintoaccounttheneedsandopinion oflocalpeople,andplanningalongtermvisionofthereservoirsurroundings togetherwiththelocalcommunitiescouldrevealapotentialoftheareathatis morebeneficialtothecommunitiesandforpreservationofthenatureatthe sametime.

Formoreinformationpleasecontact: DominikaLemler,PolishTouristCountryLovers’Society,AcademicSectionin Krakow Email:[email protected]

4.2Sustainabletourismhaspotentialinsuchareas wheretourismisnotyetdeveloped

Developmentapproachesveryoftenfocusontheeconomicsector,nottaking intoaccounttheimpactsoftheiractivitiesonsensitivelocalculturesand environmentsintheCarpathianMountains.Ontheotherhand, environmentalistswhoareactiveinthenaturalenvironmentofthe Carpathiansconcentratesolelyontheconservationofnaturewithoutpaying attentiontothenecessityofthelocalpopulationtomakealiving.The comprehensiveapproachofsustainabletourismbasedontheCBDGuidelines takesintoaccountbothimportantfactors:theneedtousenaturalresources forthewellbeingofthelocalpopulationandtheobligationtomaintainthe naturalenvironmentforbothitsintrinsicvalueandasalongtermsourcefor theeconomicviabilityoftourismdevelopment.

OpportunitiesforSustainableTourismonDanubeRiverinthe DjerdapNationalPark,Serbia

Sustainabletourismcanbeatoolemployedtoassurenatureprotection, economicdevelopmentofdisadvantagedregionsandthepreservationof culturalheritage.TheDjerdapNationalParkinSerbiaisoneofmanylocations intheCarpathianswherethefruitsofsustainabletourismarelowhangingand canbesuccessfullypicked,providedthatsustainabledevelopmentstrategies aredevelopedandimplemented.

53 ThemainfeatureandattractionoftheDjerdapNationalPark’snaturalbeauty istheDjerdapgorge—thefamousIronGate—a100kilometrerivergateway throughthesouthernslopesoftheCarpathianmountains.TheNationalPark guardsrichanddiversefloraandfauna.Thereareover1,100plantspecies, remnantsoftheancientTertiaryflora,significantlywipedoutduringtheIce Age.Faunacompositionreflectsavarietyofhabitats—brownbear,lynx, wolf,otter,eagle,owl,blackstork,cormorant,andnumerousspecies associatedwithaquatic,forestandmeadowhabitats.

Numerousarchaeologicalsitesandhistoricalmonumentsarelocatedinthe NationalPark,suchasLepenskivir,the8,000yearoldarchaeologicalsitewith exceptionallyimportanttracesofsettlementsandthelifeofNeolithicman, Romanlimes,castles,andtraditionalarchitecture.Therearetraditionalfolk songs,shepherd’sdancesandgamescharacteristicoftheareathatcallfor touristappreciationandpreservation.

Atthesametime,fromaneconomicpointofview,thisisoneofthepoorest regionsofthecountry.AccordingtothedatacollectedbytheStatisticalOffice oftheRepublicofSerbia[1],theratesofdepopulationandunemploymentare alsohigh.Socioeconomicstatusofresidentsisverylowandhasimproved modestlyinrecentyears.

Althoughalotof tourists(mostlydomestic)visitDjerdap,andthereevenare someprogrammesfordomestictourists(sightseeing),theyarenotbasedon principlesofsustainabletourism[3]andthereforelocalpeopledonothavea chancetoincreasetheirincomebyofferingaccommodationfacilities, handicraftsoragriculturalproducts.

Theareacanpotentiallybevisitedbyhighnumbersofinternationaltourists. CurrentlyalotofinternationaltouristshipsandboatspassthroughDjerdap, mostlywithoutvisitingitbecauseofnonadequateharbors,accommodation facilitiesandlackofprogrammes.AccordingtotheTouristOrganisationof Serbia,duringthefirstninemonthsof2005morethan51,000tourist ships/boatspassedorstoppedinBelgrade[2].Usuallymostofthemcontinue downstreamtoothercitiesandpassDjerdapNationalPark.

Oneofthebiggestenvironmentalproblemsintheareaiswaste.Residents tendtodisposeofgarbageatwildcatdumps,whichoftenspilloutintothe DanubeRiver.Whilelocalauthoritiesarepreparingtheprogrammesforwaste management,financialsupportismissing.Nowastewatercleaningfacilities exist.

54 IllegalfishingisabigproblembecauseintheDjerdapregionfishingtourismis verypopular.Acontest"ZlatnabuckaDjerdapa"istakingplaceinTekijaon thecoastoftheIronGatethatattractsanumberoffishingfansandcurious touristsfromallovertheworldwhocometoseehowthecatfisharecaughtin atraditionalway.Suchmanifestationscanbeusedtopromoteecotourism, responsiblesportfishingandbiodiversityconservation.

Crosssectorcooperationalreadyhasshownsomepositiveresults.For example,theTouristOrganisationoftheMajdanpekMunicipality,in cooperationwiththeNationalWaterDirectorateoftheMinistryofAgriculture, ForestryandWaterManagement,isorganisingthecelebrationoftheDanube DayinDonjiMilanovac.However,suchcasesarestillrareandincreasingthe levelofstakeholderinvolvementandpublicparticipationisdesired.

Duetothespaceavailableforthiscasestudyjustafewmainfactsaboutthe areacouldbeincludedabove,buthopefullythisamountofinformationwas sufficienttoconvincethereaderthattourismpotentialintheareaisvery high,asistheneedforsustainabledevelopment,andthattherearesome initiativesexistingforthedevelopmentofsustainabletourismoffers.

Furtherstepswouldrequirethedevelopmentofasustainabletourismstrategy forthewholeareawiththewideparticipationofstakeholders,includingthe localpopulation.Thedevelopmentofsuchaplaninthecontextofthe CarpathianConventionwouldprovideapossibilitytoinvolveRomanian municipalitiesacrosstheborderforsynergeticresults.Whiletheprioritiesofa sustainabletourismdevelopmentstrategyarealwayssetbythestakeholders participatingintheprocess,someoftheoutcomesoftheprocesscanbe foreseen.

Tourismdevelopmentaccordingtotheprinciplesofsustainabilityinthearea wouldtargetthesocioeconomicdevelopmentofthecommunitywhileatthe sametimesupporttheconservationoftheuniquenaturalareaandensure enhancedsatisfactionoftourists.

Anysustainabletourismdevelopmentwouldhavetocomewithandreinforce thedevelopmentofwasteandwastewatercollectionandtreatment infrastructure.Thesuccessfulimplementationofsuchprogrammeswouldbe muchfasterasthelocalpopulationwouldbeinvolvedindefiningthisasa priority.

Supportforentrepreneurshipinthearea(forexample,throughtrainingsand taxincentives)andencouragementoflocalnetworksofsupply,wouldhelp

55 thelocalpopulationtodevelopservicesandproductsfordomesticand internationaltourists.

Theactualimplementationofthestrategywouldbehighlyprobableifthe stakeholdersresponsiblefortherealisationoftheactivitiesoutlinedwere properlyinvolvedinthedevelopmentofthestrategy,orinotherwords,“own” theprioritiesandtheplanofactions.

[1]StatisticalOfficeoftheRepublicofSerbiawww.webrzs.statserb.sr.gov.yu [2]NationalTouristOrganizationofSerbiawww.serbiatourism.org [3]ADDjerdapTouristKladovowww.djerdapturist.co.yu

Formoreinformationpleasecontact: MilkaGvozdenovic,YoungResearchersofSerbia Email:[email protected]

4.3Sustainabletourismasabetteralternative

Natural resources represent one of the most important factors for economic developmentintheCarpathiancountries.Veryoften,theseresourcesareused inarathershorttermedmanner,namelybyexploitationthroughloggingand mining.Pointingoutmerelytheeconomicproblemswhichfollowfromthese formsofuse,twofactshavetobementioned:firstly,thattheresourcescan be capitalised on only once and secondly, that the benefits derived are not equallysharedamongthelocalpopulation.Sustainabletourismdevelopment strivestoavoidtheseshortcomingsandthusrepresentsagoodalternative.It aims at conserving natural resources for the sake of enduring economic viability (continual use of resources) while at the same time using them in ordertoachievebenefitsforthelocalpeople.

CaseStudy:TourismDevelopmentasanAlternativeforControversial IndustrialDevelopmentsinRoiaMontană,Romania

AnoldvillageinRomaniaislocatedonasubstantialgolddeposit,butisalso renownedforitsothertreasures:auniqueculturalheritageandbeautiful naturalscenery.Theplannedextractionofthepreciousmetalwouldbring shorttermeconomicbenefitstothelocalcommunity.Continuousbenefits, however,canbeonlyassuredbyalongtermstrategy,suchaspreservingthe areaanddevelopingitasatourismdestination.

RoiaMontanăistheoldestdocumentedminingsettlementinRomania—itis approximately2,000yearsold.Onitsterritorythereisahistoricalcentre 56 renownedforthearchitecturalfeaturesandtheageofitsbuildings,aswellas differentadministrative,economic,socioculturalbuildings,aminingmuseum withuniqueexhibits,memorialhouses,anarchaeologicalreserveand beautifulscenery.AlburnusMaior(theRomannameforRoiaMontană)was extremelyimportantintheDacoRomanperiod,proofofwhichcanstillbe seeninthefamousRomanandDacianmininggalleries,uniqueinEuropein termsofsize,degreeofpreservationandcraftsmanship.Mininginthearea continuedtill2006whenthelaststateownedminewasclosedasitwasnot abletomeetstandardsnecessaryforRomania’saccessiontotheEuropean Union.

RoiaMontanăiswellknown,unfortunately,onlybecauseoftheconflictthat hasragedforseveralyearsregardingaproposedopencastgoldmine.Seen asamonoindustrialarea,especiallybyinvestors,RoiaMontanăis,infact, anareawithimportantarchaeologicalvestiges,traditionsandcustomswhich areasmuchapartoftheidentityoftheplaceasminingis.Moreover,mining ledtothecreationofasystemofobjects,customsandtraditionswhichcan beexploitedbytourism.

TheAlburnusMaiorAssociation,alocalNGOopposingtheopencastmining, startedthetourismdevelopmentprogrammein2004,implementingthree tourismdevelopmentprojects.

TheGoldenWayofRoiaMontanăisoneofthefirst“Greenways”initiativesin Romania,financiallysupportedbytheRomanianEnvironmentalPartnership Foundation.Theprojectwasimplementedin2005andsucceededin identifyingtraditionalcustomsrelatedtominingandotheraspectsoflocal identityinRoiaMontanăandneighbouringvillagesandtopromotetheseas assetsoftheareathrougha“GoldenWay”.Theinhabitantswereencouraged torecogniseandcapitaliseonlocaltraditionsthroughsmallscaleeconomic initiatives.Seminarsandworkshopswereheldforthelocalcommunityand theywerepreparedtoselltheirproductsandservicesattheHayFestival— FânFestRoiaMontană.Awebsiteatwaslaunched andinformativetouristsignswereplacedinthevillage.

Thefollowingyear,thesameideaofconsolidatingtheabilityofthecitizensto capitaliseonagrotouristpotentialasaviablesustainablealternativewas implementedinnearbyBuciumcommune,whichhasthesametourism potentialasRoiaMontană.TheEnvironmentalPartnershipFoundation supportededitinganddisseminatingaguideonhowtostartaguesthouse, facilitatingaworkexchangeprogrammebetweenpeopleinBuciumand peopleinSâncraiu,makingtouristsigns,creatingawebsiteforthecommune

57 at,disseminatingbrochuresatnationallevel, identifyingandsupportingnewguesthouseinitiatives,andpromotingthe culturalandnaturalpotentialofthecommuneatnationallevel.

Allthelocals’initiativesfrombothRoiaMontanăandBuciumwerepromoted duringFânFestRoiaMontană,anovelfestivalheldeveryyearinthelast weekendofAugust,whichtargetedbothdynamicandadventureseeking youngpeople,aswellastheinhabitantsoftheArieValleyarea.FânFest RoiaMontanăisacelebrationoflifeandcontinuityinRoiaMontană.A threedayevent,thefestivalincludesvariedactivitiesandacomplex entertainmentprogrammefornatureandmusiclovers.Theideawasbornout ofthewishtopromotetheRoiaMontanăareaandtoassistthelocalsin findingalternativedevelopmentmethods(culturaltourism,agrotourism, traditionalproducttrade).Theparticipantscanhikeinthearea,visitthe MiningMuseum,exploretheCârnicMountainwithitsRomanandDacian mininggalleries,tastethelocalproductsandtakepartinmusicalnightswith popularrockandhiphopbands.

Beginningwiththesecondeditionnewentertainmentideasweregenerated, suchashayjumpingandartificialclimbingwalls,posterandgraffiti exhibitionsandcompetitions,ecologicalfilmscreenings,presentationson topicsrelatedtoRoiaMontană,alocalproductsfair,thelaunchofthetourist projectandmanyexcursionsintheareawithlocalguides.Becauseofthe beautyoftheareaandoftheexcitingprogramofthefestival,thenumberof participantsrosefrom4,000atthefirsteditionin2004,to8,000atthe secondeditionto15,000atthethirdeditionin2006.

Eventhoughtheareaispromotednowforitstourismpotentialandnotonly fortheminingconflict,thereisstillalongwaytogotocreateproper infrastructurefortourisminthearea.TheAlburnusMaiordevelopment programwillcontinuein2007withthelaunchofatourisminformationcentre, professionalformationintourismforthelocalsand,ofcourse,the4 th edition ofFânFestRoiaMontană.

Formoreinformationpleasecontact: SoranaOlaruZainescu,AlburnusMaiorAssociation Email:[email protected]

HansHedrich,SustainableSighisoara Email:[email protected]

58 III. Recommendations

Thethematichotspotsidentifiedandthesetofbestpracticeexampleswerecompiledfrom allovertheCarpathiancountriestorealisticallypresenttheopportunitiestourismcanbring totheCarpathians,aswellastopointoutpossiblethreatsitcancause.

AlltheCarpathiancountriesarecurrentlyundergoingarapidchangeintheireconomic sectorsaswellasinimplementingactionstowardstheconservationandsustainable utilisationoftheircountries’resources.

Thisdocumentproposesasetofrecommendationsinordertosupportthesechangesand relatedinitiativesatgovernmentallevelsthroughouttheCarpathianstowardsevenmore strengthenedandenhancedwaysandmeansforasustainablefutureofthisregion.

Therecommendationsareforemostaddressedtothegovernments,buttheyalsoappealto nongovernmentalorganisationsandthetourismsectoritself.

1. Forthecreationofsynergiesinalltherelevantsectorsinvolvedintourism developmentandmanagementthattargetthebestenhancementofthemega destinationthatis"TheCarpathians",a Strategyforthefuturetourism developmentoftheCarpathians shouldbedeveloped.ThisStrategyshouldaim toprovideacomprehensiveandholisticapproachtocombinetheeffortsofallthe Carpathiancountriesinfindingandagreeingonactionstomaintaintheregionfor longtermtourismoperations.

2. Astourismactivitiesarewidelyunregulatedanddifficulttocontrol,governments needtohaveaneffectivetoolthathelpsthemtofindacommonagreementatthe regionallevelforadvancedactionregardingcontrolandmonitoringmeasuresto ensurethehighqualityoftheirdestinationsinthelongterm.Forthispurpose,a TourismProtocol undertheCarpathianConventionwillserveasalegalcoretool forguidingthePartiesandotherstakeholderswhiletheycreatejointmechanismsfor thewisemanagementandplanningoftourismintheentireregion.

3. Raisingtheawarenessandbuildingthecapacity ofthosestakeholdersand interestgroupswhicharegoingtosupporttheTourismProtocolandtheStrategyfor theFutureTourismDevelopmentoftheCarpathiansshouldbetoppriorities.These effortswouldensureproperinvolvementandthecontributionoftheCarpathian peopletotheimplementationofthegoalssetoutandagreedbythegovernments undertheCarpathianConvention.Tothisend,appropriateactionneedstobe undertakentoensurethattourismoperationisbasedonabroadconsensusanddoes notcauseadverseeffectstothemountainouspopulation,theirculturalheritageand theirtraditionalknowledge. 59 Annex1:MapoftheCarpathians

EURACResearch,InstituteforRegionalDevelopment.BeatriceEiselt,FlavioV.Ruffini, ThomasStreifeneder,2006.

Data:NationalProposals,ContactPointsoftheCarpathianConvention,2004;Carpathian Ecoregion,DAPHNEWWF,2004;SeamlessAdministrativeBoundariesofEurope(SABE2001 v1.1) © EuroGeographics.

Legendofthesymbolsusedwiththeoutlinemapsforthecasestudies

Positiveandnegativeeconomicimpacts Positiveandnegativeenvironmentalimpacts Positiveandnegativesocioculturalimpacts Potentialareaforsustainabletourismdevelopment

60 Annex2:Listofmembersoftheadhoc CEEWEB CarpathianTourismWorkingGroup

Romania  CsabaDomokos/NGOMilvusGroup:[email protected]  AndreiBlumer/EcotourismPartnershipCoordinator,Associationof EcotourisminRomania:[email protected];[email protected]  ColinShaw/RovingRomania—AdventureTravel&Exploration,Association forEcotourisminRomania(AER) —FoundingMember&TourismAdviser: [email protected]  SoranaZainescu/AlburnusMaiorAssociation:[email protected] Hungary  ZsuzsaTolnay/HeadofEcotourismandEcoeducationDepartmentAggtelek NationalParkDirectorate:[email protected]  KrisztinaBudai/Okotars:[email protected]  DalmaFoeldes/CEEWEB:[email protected] Serbia  MilkaGvozdenovic/YoungResearchersofSerbia:[email protected]  TijanaSpasic/EcolibriBionet:[email protected]  VioletaOrlovic/ETeam:[email protected]  JovanPopesku/CentreforResponsibleandSustainableTourism Development(CenORT):[email protected]  DraganRandjelovic/YoungResearchersofBor:[email protected]; [email protected] Poland  DominikaLemler/PolishTouristCountryLovers’Society,AcademicSectionin Krakow:[email protected]  BernadettaZawilinska/PolishCountryLover’sSociety: [email protected]  AgnieskaLopata/ CarpathianHeritageSociety:[email protected]  DominikaZareba/NationalGreenwaysManager:[email protected]  Dr.PiotrDabrowski/AcademyofPhysicalEducation,InstituteofTourism: dabrowski@ekotourist.krakow.pl

61 CzechRepublic  MartinaPaskova/MinistryoftheEnvironment:[email protected]  JanaUrbancikova/BileKarpatyEducationandInformationCentre: [email protected]  MarekBanas/PalackyUniversityinOlomouc:[email protected] SlovakRepublic  JanRohac,EkopolisFoundation/SlovakEnvironmentalPartnership: [email protected] Ukraine  IrynaVanda/RegionalAgencyforSustainableDevelopment,IvanFranko NationalUniversityofLviv:[email protected]  TetyanaKobernichenko/IvanFrankoNationalUniversityofLviv: [email protected]  LesyaStarunchak/DepartmentforEuropeanIntegrationandInternational Cooperation,MinistryofEnvironmentalProtectionofUkraine: [email protected]  TamaraMonkova/CharityInformationCenter"GreenDossier": [email protected]

InternationalContacts

 HaraldEgerer/UNEPISCC:[email protected]

 SolomiyaOmelyan/ UNEPISCC:[email protected]

 PiotrMikolajczyk/UNEPGRID:[email protected]

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