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• 2 • Action Magazine, January 2018 advertising is worthless if you have nothing worth advertising Put your money where the music is. . . Advertise in Action Magazine

• DEPARTMENTS • Live Music Matters ...... 4 Editor & Publisher ...... Sam Kindrick Sam Kindrick ...... 6 Advertising Sales ...... Action Staff Photography...... Action Staff Scatter Shots ...... 11 Distribution...... Ronnie Reed Composition...... Elise Taquino Volume 43 • Number 1

• FEATURE • Cowtown Boots ...... 7

Music Memories ...... 12

Action Magazine, January 2018 • 3 • Katrina Curtiss is a big hit at harmonica group party

I now have two reasons (and, I’m sure it went on In his final years he could and fans of live music who to remember December long after that). I was in- be heard playing his har- attended the event. 7th. Of course, the attack vited to perform a couple monica in his room and in The Alamo chapter of on Pearl Harbor in 1941 is of songs and was accom- the common areas of his H.O.O.T. was founded in etched in my memory, as panied by a group of tal- senior care living centers. 2004 by Betty Welch, an is the Christmas party at ented musicians on bass, His neighbors loved his enthusiast of the harmon- Las Chiladas Mexican drums, lead guitar, and of music, “grace” notes and ica who served as its first Restaurant on December course, a number of “har- all. And, when he didn’t president. This from the 7, 2017. monicats”. have his harmonica, he current president and har- The Holiday Play-In I first learned about this whistled! He died in the monica instructor, Don was hosted by the Alamo group from my now-de- summer of 2016, and I re- McRee, who said: “From Chapter of the Harmonica ceased father-in-law, ally miss him. the start, the mission was Organization of Texas Glenn Walden. Glenn was There is mysterious to promote the advance- (H.O.O.T.) from 6:30 p.m. the spirit of live music, in magic in live music, and ment and appreciation of until I got sleepy and left my well-informed opinion. not all music magicians harmonica music to our are professionals. In fact, community and beyond. most people who play “Throughout the history music never get paid for it. of the organization, on a Like Glenn Walden they practical level, the goal do it because they love it. has been to get the har- And, maybe because they monica in as many peo- harmonica players from all with the local chapter of have to. ple's mouths as possible. over the world convening H.O.O.T. for helping me Among those who do Persons who have always in San Antonio.” recover from my music earn their daily bread per- said they are non-musical I must confess some- business jaundice to dis- forming live music is Kat- suddenly find themselves thing. I am somewhat cover anew the authentic rina Curtiss. Like me, she intrigued by the little ‘tin jaded by my years as a spirit of my own music. was a special guest at the sandwich’. professional musician. In For more information H.O.O.T. party at Las Chi- “In an effort to support fact, that is one of the rea- about H.O.O.T. and/or har- ladas. If Katrina could be live music, a sizeable sons I left Nashville and monica instruction, con- bottled, the label would number of H.O.O.T. mem- returned to Texas in 1982. tact Don McRee at (210) need to include a warning: bers play with bands and I was burned out from 827-6285. On Facebook: 200 Proof! She is the real serve as mentors for other being caught up in the https://www.facebook.com deal, and her music will players. In the same vein, business of music and no /alamohoo both shake and stir you. members join with other longer wanted to sing in Her blues and rock ’n roll musicians to jam twice a the shower, so to speak. ... numbers brought the ca- month at local restaurants But, my association Jim Chesnut, founding president of the Texas Live pacity-crowd house down. (currently held at Barbe- with these harmonica And, wouldn’t you cue Station [located on Music Association, is a former players, which began with major label recording artist know, I had to follow her. Loop 410 at Harry Glenn Walden, has al- and staff songwriter with It reminded me of the Wurzbach] in San Anto- lowed me to re-experience Acuff-Rose Music in Nashville. first time I played in San nio). After 25 years away from the the power of live music as music business, he began per- Antonio in the late 1970s. “Alamo H.O.O.T. has a listener rather than as a forming in and around San An- Drove all the way from also found a way to bring performer. And, what I get tonio in 2008. Since then, He has self-produced and re- Nashville and had to fol- San Antonio's attention to from these folks is authen- low Frenchie Burke at the the harmonica on a larger leased four CDs. Since Janu- ticity. Authenticity is the ary 2016, he has had five KKYX-AM River Festival. scale. The organization most important ingredient consecutive Top-10 national Geez, Louise. Can’t a went international in 2016, in live music performance, indie country singles, three of guy get a break? hosting the annual con- which reached #1 in the Top-40 Katrina Curtiss delivers once again in my well-in- chart of IndieWorld Country Anyway, I was heart- vention of the Society for formed opinion. Record Report. He has been a ened and energized by the Preservation and Ad- So, I have to thank freelance contributor to Action heaping helpings of rock Magazine since the beginning the collective spirit of all vancement of Harmonica Betty Welch, Don McRee the live music performers (SPAH), which drew 500 of 2016. Contact info: and blues. and all the others involved [email protected]

SATURDAY MORNINGS 651-4541 9:OOAM - 10:00AM 4810 FM 1518 N. 1/4 MILE EAST OFF IH35 HOURS: 7 DAYS A WEEK Roy Holley 830.426.9228 Host [email protected]

• 4 • Action Magazine, January 2018 What Johnny Bush says about Action Magazine:

I can sum up Action Magazine in two words: Informative and effective. I not only read Action, I also support it. Action Magazine is San Antonio’s number one entertainment guide.

Johnny ush Country star Johnny Bush B www.actionmagsa.com Visit us on the web!

Action Magazine, January 2018 • 5 • We survived the blizzard of 2017, the rare snow Strange as it may sound, new snow in South I still believe she gave me the snow shoes as a event in San Antonio and South Texas that was akin to Texas seemed to bring old friends together while kin - joke, but they are works of hand-crafted art with wooden a spiritual experience for many of us. dling the spark of hope with the new ones. I believe it frames and webbing of animal sinew, and the shoes are South Texas kids love new snow, and South may be the healing positivity of something new, bright, in excellent condition. Texas adults become kids again when the big, white, and white as opposed to the negative gray shade of po - Following the recent snow, I took the snow feathery ice crystals come floating down to terra firma. litical bullshit which seems to gnaw at the human main - shoes down from the wall of my workshop shed and For some of the younger kids, this year’s De - stem. moved them into the house. Despite years of Texas cember 7 snowfall was the first time they had ever laid As the snow fell, South Texans took to social heat, they are in excellent condition. And,of course, I eyes on the fluffy white stuff; for many of us older “kids,” media and cell phone to share in the phenomenon of have never had an occasion to use them. last month’s beautiful blanket of white was a catharic re - nature which brought about the odd and pleasing sense “I’m not sure what kind of animal senew was minder that there is a Force up there far more powerful of joy and conviviality. My wife is a retired elementary used to make the shoes,” she recently told me. “But I re - than The Donald, Kim Jong Un, or The Magilla Gorilla. school teacher, and she feels that public schools in this call where I got them--a Mohawk reservation called I choose to call that power God. area should have given students a day off to play in the Kahnawake. I am happy to learn that you still have The snow magic started at our Elm Creek snow and experience this once in a lifetime learning ex - them.” home in Bulverde shortly before nightfall. A quiet and perience. Alycia and Sharon are now Facebook friends, soothing aura accompanied the swirling flakes, and with It was a time to remember and reminisce, es - and I mostly use Facebook to communicate with my this esoteric raising of my spiritual curtain, I couldn’t pecially for those of us who recall the winter snow storm Canadian friend, although in days of yore I used the think of a single soul (excluding mass murderers and of 1985 that dumped 13.5 inches of snow on San Anto - telephone. Alycia’s answer machine message is in two baby rapers) I would care to mentally shoot or even nio that literally paralyzed the city. parts--first in musical French, second in business-like stomp the shit out of. I was truly at peace. That was the year the late Johnny Goode English. Wife Sharon and I first got the snow word on opened his Playa Santa Maria Club on North St. Mary’s Alycia was accompanied to the 1980 Nelson Facebook from Boerne friend Robert Bennett. Street. Goode and I rented a house adjacent to the club picnic by brother Jimmy. I really took to Jimmy and we “It’s snowing in Boerne,” Bennett messaged. which we ostensibly used as “office space.” I distinctly became instant friends. He was killed more than 20 And within minutes after his Facebook post, it was recall some idiot scooting around on snow skis in front years ago in a car crash, and Alycia’s other brother snowing over the hills of Bulverde. of the Alamo, and I will never forget my truck trips be - George, is also deceased. I felt like one of those nerdy-looking swains in tween Playa Santa Maria and the tarpaper shack in Bul - After the Pedernales Country Club concert, a Christmas Hallmark flick. The ones who stand out in verde where I lived with a catahoula leopard hog dog which included Faron Young, Ray Price, and Leon Rus - the bogus snow with their faces hanging out like kinder - named Witch. sell, Alycia was to make numerous visits back to San garten rejects.. But this was not Hallmark snow. It was Shortly after Sharon and I finished our snow Antonio and other Texas points with daughter Aimee, the real deal. And I know that I was as pumped up as a dance, I Facebooked my French Canadian friend Alycia and a couple more times with Jimmy before his death. bantam rooster on steroids. Ambroziak, a retired newspaper reporter who lives in She was separated from Aimee’s father Glen when the Sharon and I have a large sage bush directly in the small town of Rigaud just outside of Montreal. Alycia daughter was small. She had established friendships front of our house which was decorated by multi-colored and I have been friends for 37 years, having met at with others in San Antonio who have since moved to led lights. At night the lighted bush actually projects the Willie Nelson’s 1980 4th of July Picnic at Nelson’s Ped - California. shape of a traditional Christmas fir, and with the last ernales Country Club. She was covering the picnic for Alycia is extremely proud of the lovely daughter, light of day giving way to the snowy night, Sharon and I the Montreal Star at the time, and I believe her to be the an accomplished artist, writer, actress and film pro - capitalized on the moment with our cell phone cameras. first foreign correspondent to cover a Nelson picnic. ducer. When we talked after the snow event, Alycia said We hopped around in the snow like children, The Canadian writer has always derived a big she was leaving for Toronto where the daughter and a shooting photos of each other with the lighted sage as hoot out of the South Texas fixation with snow. She grew friend were to premiere a short film they produced with a backdrop, and I even tried a selfie of the two of us up in country with snow drifts that could swallow a $50,000 they won to complete the project. which turned out grainy and splotched by the falling horse, and I still have a pair of Indian-made snow shoes “Enjoy your snow,” she said. “I still prefer warm snow. she gave me following the blizzard of 1985. sunshine. But the weather is changing all over.”

• 6 • Action Magazine, January 2018 Cowtown Boots the life and love of local couple Sam Cedillo has sold Texas rodeo have been as thousands of cowboy much a part of the Cedil - boots over the past 32 los and Cowtown Boots as years, and the excitement have the country and Te - in his bones never fails to jano stars who frequent rekindle with every ap - the Cowtown aisles. proaching rodeo season. Country legend Johnny “Rodeo means cowboy Bush buys boots at Cow - boots,” says Cedillo, a na - town, as does Grammy tive San Antonian who winner squeezebox king manages Cowtown Boots Flaco Jimenez, Max Baca, in the Wonderland Mall on David Lee, Eddie Gonza - Fredericksburg Road. “I’ve lez, George Rivas, and been at it for 32 years, and Darrell Hall, to name a my wife Elsa has been few. Recently deceased right with me for the past legends such as Emilio 28.” Navaira, Nick Villarreal, Cowtown Boots is a full and Fiddlin’ Frenchie line western wear store, Burke were all steady featuring name brand Cowtown customers. And shirts, pants, hats, belts, Felix Truvere recently and Cowtown brand boots recorded a commercial in along with all other popu - the mall store. lar brands such as Tony “Way back when, Garth Lama (Cowtown’s El Paso Brooks managed the Cowtown Boots manager Sam Cedillo displays the popuar square-toed neighbor), Lucchese Cowtown store in mens boots that are big favorites with his customers. His stock at Cow - (which started in San An - Nashville,” laughed tonio), Durango, Dan Post, Cedillo. “That was really town includes all major brands along with the Cowtown label. Ariat, and new brands like way back when.” the family-oriented history founded and still runs the and they are boot manu - worker who toiled in laun - Blackjack. The family/business re - of the El Paso-based sprawling enterprise. facturers and distributors dry, catering, and land - Boots, country and Te - lationship in the Cedillo Cowtown Boots and the “The Calcaterras are who have learned their scaping businesses after jano music, and South family is consistent with Calcaterra family which great people to work for, trade from the ground up,” graduating from Central Sam Cedillo says. “They Catholic High School. He even have their own alliga - is now 58. His first clerk tor farm in Kissimmee, job with Cowtown Boots Florida, enabling us to sell came at the old Northwest fancy gator skin boots at Plaza location on Freder - half the price asked by icksburg Road, and it was most boot manufacturers. there that wife Elsa joined The huge Cowtown man - him. The couple have no ufacturing plant and children, and you will find headquarters in El Paso, at least one of them and and our Cowtown store in usually the two of them to - San Antonio are the two gether retail outlets in Texas for during all store opening Cowtown boots. At one hours--from 10 a.m. time, there were 72 Cow - through 7 p.m. Mondays town stores in Texas. In through Saturdays, and addition to us and the El from noon until p.m. on Paso home base, Cow - Sundays. town now has a New Mex - “We feel privileged to ico store, one in Las be a part of the Cowtown Vegas, Nevada, and three Boots family,” Sam Cedillo in Arizona.” said. “And we are grateful The Cowtown store in for the many friends and Elsa Cedillo poses with the vast variety of merchandise she and hus - San Antonio started on customers we have accu - Blanco Road, and Cedillo mulated over the years.” band Sam Cedillo offer at the San Antonio Cowbown Boots western recalls when it was on Sam and Elsa Cedillo wear store. In this photo we see silver belt buckles, women and kids Bandera Road directly show their gratitude across from the Randy’s through various local boots, belts, and mens boots. The store also features shirts, jeans, and Rodeo dance hall. charities they support, and western hats. Cedillo is a tireless Continued on pg. 14 Action Magazine, January 2018 • 7 • • 8 • Action Magazine, January 2018 Action Magazine, January 2018 • 9 • Come check out the world’s most unique barbecue joint and entertainment venue A-ACTIOLicNense #25 B102A S. ICLOM ABL #O2, SNATDX 78S 207 Texas Pride Barbecue

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• 10 • Action Magazine, January 2018 Cancer survivors Wayne Harper is the shelter dog adoptee who mutterings about another Robert Dozier on guitars, wrote: Bob Rohan is a Local musicians Wayne multi-talented lounge mu - has also captured the drug and alcohol treat - Billy Mansell on drums, funny guy. And he’s a car - Harper and Jim Chesnut sician and finger picker hearts of many, and the lit - ment company coming in and Emmett Pastran Jr. on tonist. And he puts to - are both recent cancer guitarist who once owned tle black mutt, part dachs - to reopen Covenant Hills. bass. gether funny cartoons survivors who have made the Martini Club, while hund and part chihuahua, We don’t know what Bad Bob Rohan about the West (especially hundreds of new friends Chesnut is a former major continues to race through kind of success rate In musician speak, with women making fun of with the way both have label recording artist and Wayne’s life like a whirling Covenant Hills may have “bad” really means “good,” men). Which is why he held together through songwriter who now per - dervish on methampheta - realized, but most people while the term “badass” does Buffalo Gals every chemo and radiation treat - forms in local venues. He mine. in the drug and alcohol means super good. month for the Tombstone ments. also writes a column for Wayne refers to him as treatment business know So meet once again Epitaph. Grab this book, Action Magazine titled “my little Rat-Bat-Piranha- that the cushy Covenant our badass fiddler friend read it, and you’ll see what Live Music Matters. Velociraptor.” Hills could not compare and Action Magazine car - I mean. You’ll be laughing Both Harper and Ches - The mutual love is obvi - with San Antonio’s Alpha toonist Bad Bob Rohan. with him, not at him. nut eschew the notion that ous. Home for substance abus - Sam Kindrick of Action they are heroes, but that is Harper says Baxter has ing women. Magazine wrote: Rohan exactly what they are. changed his life. Tex Pop toys surpasses the realm of These musicians boldly Covenant Hills Ty Gavin, John Michael ridiculous at times, but his took their frightening dis - Covenant Hills, the Ramirez, and numerous Buffalo Gals strips are al - ease straight into the face pricey drug and alcohol other local musicians per - ways good, clean fun that of the public by way of so - treatment center for formed during the pre- may be welcome at any cial media, and they both women just outside of Christmas toy drive at the family’s dinner table. And posed for Facebook pho - Boerne on Highway 46, Texas Popular Culture Mu - often times the Gals make tos while wearing those abruptly shut down last seum known as Tex Pop. poignant points about life Wayne Harper ugly, mummy-looking month. and living while tolerating head radiation protectors. Employees and pa - their worthless male coun - tients were given no rea - Both of these guys are Chesnut has even terparts. I highly recom - penned a new song titled I son for the super musicians who Bob Rohan mend Bob Rohan and sure do miss my hair. That closing, and one woman make their livings with gui - Buffalo Gals. took balls for a onetime who worked there for over Rohan’s Buffalo Gals tars and vocal cords, and You will find Buffalo Curb Records pretty boy. 10 years said she was cartoon has been running both of them have sur - Gals on page 3 of this While Chesnut has a devastated. for several years in Action vived mouth and throat issue of Action Magazine. devoted wife who has pro - “I know it must have Magazine, and his book cancer, the scariest can - Says Rohan: vided comfort and deter - something to do with Buffalo Gals, volume 2, is cer that a singer could I have the books set up ever dream of contracting. mination, the divorced money,” she said. “But it is now on the market with for fans to go to my web - Harper has enjoyed the hard for some of us who liner notes from Debbie site at www.badbobro - love and devotion of a little had no inkling.” Turner of the Goat Gap han.com and purchase shelter dog he adopted Patients at the facility, a Gazette in Waxahachie, the item either from Book after his cancer diag - huge and palatial house Ty Gavin Mark Boardman of the Baby with a credit card or noses. with a breath-taking view Tombstone Epitaph in pay pal or from me direct of the Texas Hill Country The event was a huge Tombstone, Arizona, and from its back yard, were success and there was a Sam Kindrick of Action with a check or money taken a couple of times a good crowd on hand for Magazine in San Antonio, order. week to Alcoholics Anony - the two performing Texas. If they buy direct from me mous meetings in Boerne groups--Ty Gavin’s Hill The Waxahachie editor and want both books, I will in a van which the patients Country Band and a Bea - wrote: Yee Haw! Another offer both books for flippantly referred to as tles tribute band called collection of the Buffalo $50.00 which would in - “the druggie buggy.” Pete’s Best. Gals to enjoy. Bob Rohan clude shipping. Although they attended True to his word, ex- is a whiz at making us Single copies of either Jim Chesnut AA, most of the Covenant punk rocker Gavin is now laugh with antics of the book may be purchased Hills women were straight wearing a cowboy hat and Gals and town folk of Buf - by check or money order Chesnut and Harper drug addicts. performing country music falo County. Even city for $29.95. Postage is have tested their voices There are rumors that with the definite Gavin slickers will enjoy these paid. Send check or since the big scare, and Baxter the treatment facility may rock edge. cartoons. money order to Bob both find their singing have lost its insurance ac - With him in the group Mark Boardman, the Rohan, P.O. Box 37, pipes basically intact. Baxter is Harper’s little creditation, and still other are Keith Harter and Tombstone, Arizona editor Keman, Texas 77565. Action Magazine, January 2018 • 11 • Old Bandera road a treasure trove of memories By Jim Chesnut highway that connected scribes Bandera up to the Before TV changed the San Antonio and Bandera. 1950s as a “town that re - entertainment landscape Fortunately, it is a much sembled something out of in the 1950s and 60s, safer highway these days. the Old West.” And so it many San Antonio folks In his book Dance Halls was . . . a wild, sorta- used to drive to Bandera and Last Calls: A History tamed community with a to dance and let off steam of Texas Country Music, Continued on pg. 13 on the weekends, accord - Geronimo Treviño de - ing to my country music yogi, George Chambers. On the way to and from Bandera on state highway 16 (Bandera Road), some would stop along the way at Papa Klein’s Texas Star Inn in Leon Valley and John T. Floore’s Country Store in Helotes for, it can be said, refreshment re - fills. According to Cham - It is still not uncommon to see saddle horses on the bers, there were a lot of car wrecks on the then streets of Helotes and Bandera. twisting and treacherous

Willie Nelson has been playing Floore Store since the 1960s. Nel - son’s old friend John T. Floore is long gone, but Willie still returns to the place.

Where there is country music, there will always be the two-stepper country dancers. And this has never changed along Bandera Road.

John T. Floore Country Store is the most recognizable landmark in the hamlet of Helotes. It has been going strong for all these years with no signs of a slow down.

• 12 • Action Magazine, January 2018 soothe the soul for those music world for being one Old Bandera Road who have had a trying of the best places to hear continued from pg 12 week. Nice place with Willie Nelson in his early reputation for lenient law plenty of parking and a career. They still book Nel - enforcement, fistfights and covered outdoor son, but most of their per - even shootouts between patio/deck. formers these days are combatants filled with Just across Leon well known acts found in bravado from too much Creek on the left at 7905 the Texas music chart. cerveza. Bandera Rd. is Whiskey But, you know, come to There were a couple of Tree Bar and Grill, a live think of it, I haven’t seen popular but now-gone music venue that features any hitched horses there dance halls that attracted over 20 on-tap beers and lately like there were in the the cowboys and cowgirls homemade bar food, ac - old days. That’s a shame. of the day . . . Silver Spur, cording to their Website. Pete’s Place, 14743 located on a hilltop west of Next on the way out of Old Bandera Rd. is lo - town, and The Cabaret, lo - town is Cooter Brown’s cated on the other side of cated on the main street in Saloon, on the left just Helotes Creek from town. Both of these ven - outside Loop 1604 at Floore’s also has an out - ues booked travelling 11881 Bandera Rd. in door stage and features country music artists of Helotes. It is described in live music frequently. In - the day, including Ernest a Google search as a side, you can find a num - Tubb, Bob Wills, George country music bar that of - ber of TVs tuned to a fers nightly entertainment Jones, Willie Nelson, Continued on pg. 14 Loretta Lynn and a bunch in “Western-themed quar - of others too numerous to ters with a dance floor.” mention here. From there, you will dis - In Helotes, some folks cover the magic of music used to ride horseback to in Old Towne Helotes Floore’s Country Store to where you can find family- listen and dance to the friendly live music at sev - music of such acts as eral festivals throughout Willie Nelson, Johnny the year such as Market Bush, Darrel McCall and Days on the first Saturday George Chambers, ac - of each month. A variety of cording to my Helotes- live music is also featured born-and-raised friend, at Helotes Creek Winery, Amy Reeves. B-Daddy’s Barbecue, Although it has Floore’s Country Store, changed a lot since the Pete’s Place and Toni Jo’s wild-west-Bandera hey - Food Truck Park. day, live music is still alive Colleen Miller is the in venues along Bandera vintner at Helotes Creek Road. There is a string of Winery at 14359 Old Ban - musical pearls on the way dera Rd., and I have the pleasure of performing out of San Antonio begin - The historic Cabaret Dance Hall in Bandera has been torn down, but ning with Papa Klein’s there from time to time. (now Grady’s) Texas Star Folks rave about the wine. there are many who recall the country music legends who played the It is made from grapes im - Inn on the left in Leon Val - big club. ley, which features live ported from all kinds of ex - music on Friday and Sat - otic places. Great reviews urday nights from 6:30 on the Web, so check it p.m. until 8:30 p.m. with out. great barbecue, fried cat - I also get to pick and fish and plenty of cold sing some at B.R. Ander - beer. son’s B-Daddy’s BBQ, On a personal note, 14436 Bandera Rd. It has back when I was a a wonderful stage outside Nashville travelling trouba - with plenty of room for dour, I booked a no-guar - kids to play and a covered antee, 100 patio to shield the audi - percent-of-the-gate gig ence from rain or shine there. Made $35 as I re - (mostly shine in these call, but got free beer and parts). B.R. got his start lodging with Doris and with a barbecue food truck Max Gardner. Ah, the late and still caters large and 70s . . . good times for small events throughout sure! the year. Great food and Next, on the way out of great people who serve it. town on the right is The John T. Floore’s Coun - Bend, a sports bar at 7700 try Store, 14492 Old Ban - Bandera Rd. Libations, dera Rd. is still at it after all live music (on the week - these years and is known Some may recall the old Silver Spur Dance Hall west of Bandera, ends) and pizza can throughout the country marked now by nothing but ruin.

Action Magazine, January 2018 • 13 • the company now known For this article, and cal pair of boots found in caterra Hatton, Joe’s competition. We sell top Cowtown Boots as Cowtown Boots. Their after personally interview - America today. youngest daughter, is in brand boots, Resistol and continued from pg 7 father, Joe Sr., was the ing the Cedillos, we turned Along Interstate 10 in charge of accounting for Stetson hats, shirts and owner of Fort Worth to the corporate head - El Paso is Cowtown’s the entire operation. Joe’s jeans that range from the success reason Leather. Joe II and Paul quarters in El Paso for the 100,000-square-foot man - grandson, Jesse Akers, Wrangler to Cinch.” Cedillo always gives started by sewing mo - finishing touches. ufacturing facility, the com - helps his father Mark The Cedillos are al - stresses quality product cassins in their father’s Direct from the front of - pany’s corporate Akers run the Vegas store. ways giving back through and customer service that business. Both brothers fice came this: headquarters and the And Paul’s son Paul Jr. charitable causes such as is second to none. are TCU graduates. Cowtown Boots Co. world’s largest factory di - helps his dad run the rodeo raffle tickets, the It is an echo from Joe In 1968, Joe Jr. and was founded on a simple rect boot store. This Florida gator farm. Wounded Warriors pro - (Joey) Calcaterra III, who Paul moved Cowtown principle: to make the best 50,000-square-foot retail Meanwhile, back at the gram, and the Shriners now serves as manager of Boots to El Paso, hoping boot possible and sell it for store showcases highest booming Cowtown Boots youth projects. the El Paso operation: to benefit from the great the lowest price possible. quality cowboy and west - store in Wonderland Mall, The boot business has “...the highest quality number of expert boot Staying true to this princi - ern boots. it is business as always been good to Sam and cowboy and western makers in the El Paso and ple, they make their boots The company press re - with Sam and Elsa Elsa Cedillo. boots at the lowest prices- neighboring Mexico areas. out of 100 percent leather lease went on to say that Cedillo. “The friends we have -direct from the factory. In the beginning, the Cal - from start to finish. Paul Calcaterra manages “We try to stay current,” made are the reward,” This is our promise to you. caterras were sending They use high technol - the company alligator farm Sam Says, explaining: Sam said. “Word of mouth It is a promise we keep their boots to Mexico to be ogy, cost efficient produc - in Florida, while Joe’s son, “Styles shift and change, is the best advertising, every day, always...” finished there, and this led tion techniques combined Joe Calcaterra III, man - as do customer tastes. We and a familiar face coming It all started in 1962 to twin boot plants which with the skill of expert boot ages the retail store and is are always expanding our through the door always when brothers Joe and functioned until the Mexico makers. Cowtown makes regional supervisor of all merchandise in order to lights our day.” Paul Calcaterra formed plant was closed. the finest, most economi - other stores. Trayce Cal - meet demand and the

Helotes, you can often find not beat the food or the at - Truck Park of Helotes on vember, according to the person at one of these Old Bandera Road George Chambers playing mosphere. It’s the real the right at 18620 Ban - owners. venues, and we can pull continued from pg 13 music on the patio at El deal. Tremendous service dera Rd. It is right next Well, there you have it, up a chair and hidy each Chaparral Mexican the times I have been door to Picosos Peanut variety of sports channels, folks. A brief overview of other real soon. Restaurant, 15103 Ban - there. Company. Live music will live music choices on Ban - so you can keep up with dera Rd. This place has The last live music be offered in 2018 every Let’s keep live music your favorite teams, etc. been there for a couple of pearl headed out of San Friday night from 7:00 dera Rd. headed out - alive on Bandera Road, Great place to chill. generations of family Antonio is the family-and- p.m. until 10:00 p.m. from bound from San Antonio. South Texas’ Music Row. On the way out of owner/operators. You can - pet friendly Toni Jo’s Food March or April through No - Hopefully, I will see you in

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• 14 • Action Magazine, January 2018 It doesn’t take a rocket The best of Sam Kindrick scientist mentality to know The secret life and hard times of a cedar chopper that print advertising, coupled A true Texas treasure and 21st Century antique with full internet coverage, is Now back on the (Book printed in 1973) the best deal in town. market through special offer! So what are you waiting for? For 41 consecutive years, this book by Action Magazine editor-publisher Sam Kindrick Put your business out there has narrowly escaped the where people can see it New York Times best seller list

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