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Sponsorship Brochure Havana Film Festival New York is a project of the American Friends of the Ludwig Foundation of Cuba, founded in New York City in 2000. AFLFC is a non-profit 501 (c)(3) tax-exempt public foundation dedicated to promote and facilitate cultural, artistic and educational interchange between the United States and Cuba. AFLFC aims to encourage and foster the exchange of ideas and information thus enriching and expanding creative expression through exchange programs that offer residencies for professional development, internships, educational exchanges and cultural festivals in contemporary fine art, photography, film, video and the performing arts. AMERICAN FRIENDS OF THE LUDWIG FOUNDATION CUBA Building Cultural Bridges Between United States and Cuba Through Exchange Programs in the Arts www.aflfc.org Havana Film Festival New York 4 West 43rd Street, Suite 304 New York, NY 10036 t. 212.687.2146 f. 212.681.8037 email: [email protected] www.hffny.com FESTIVAL OVERVIEW HFFNY AUDIENCE HFFNY attracts a diverse, international audience that includes film aficionados, filmmakers, actors, academics, and the local community. Our programs attract the dynamic and rapidly growing Latino population in the New York City area, as well as national Films: and international audiences through our partnerships with other festivals. 40+ Social Media selections followers: 10,000 Ethnicity growing rapidly Latino / Hispanic 56% Havana Caucasian 36% Film Festival African American 6% Argentina Other 2% Brazil New York Expected Chile attendance: Recent Colombia The Havana Film Festival New featured Costa Rica York (HFFNY) is an internationally 15,500 Cuba Ages countries: Dom. Republic recognized film festival celebrating Age 18 and under 8% Ecuador cinema from Latin America, the Mexico Age 19-35 30% Caribbean, and Latinos in the U.S. Paraguay Age 36-55 51% HFFNY has built upon its Peru relationship with the community to Puerto Rico Age 55 & up 11% provide a multicultural experience United States to people of all ages. The Festival Uruguay Venezuela features screenings, special events, Web Visits: panel discussions, and receptions. Gender We showcase award-winning and 55,000 independent films rarely seen in the Female 55% U.S. Male 45% All foreign languages films are subtitled Past venues: in English. The Bronx Museum of the Arts The Directors Guild Theatre Media Instituto Cervantes New York Income Impressions: King Juan Carlos I of Spain Center at NYU Under $25,000 5% +150 The Museum of the Moving Image $25,000-$50,000 15% million Village East Cinema $50,000-$75,000 25% Symphony Space $75,000-$100,000 25% $100,000 & up 30% 2 3 WHY SPONSOR HFFNY? SPONSORSHIP CATEGORIES The following categories can be used as guidlines for a wide We offer several levels of sponsorship opportunities to reach one of America’s range of sponsorship opportunities. Total sponsorship value is most dynamic and rapidly growing populations, and hope you will join us in to about 3x the company/patron contribution. (Benefits may vary celebrate Latino culture. for in-kind sponsorships). Contributions are tax-deductible to the extent provided by law. Reach a diverse audience and the fast-growing Latino • PRESENTING SPONSOR community $100,000 Greatest Festival and media exposure as HFFNY’s Title Sponsor • Receive preeminent recognition through a variety of media EVENTS ACCESS and marketing opportunities • Public appearances: Company representative speech at press conference, Opening and/or Closing night screenings • Support a wide range of programs, including family programs • Verbal recognition at all venues: free screenings, and panel discussions By festival presenter at opening, closing, selected screenings and events • Invitation to Festival private reception • Passes:12 All Access Festival Passes and 6 weekday passes BRANDED PROGRAMS • Cross promotions: branded giveaways, raffles, etc • On-site branded activations at screenings, events, parties THEATER / VENUES • Company banners in all venues • Pre-screening company ads • Inclusion of company logo in Festival trailer MARKETING FESTIVAL MATERIALS OPPORTUNITIES • Signage: Brand category exclusivity • Company logo on Festival passes Market your company/brand to our attendees including media, celebrities, • Company logo on promotional materials academics, and film buffs. In addition to film screenings, HFFNY offers the • Company ad on 2 pages of Festival catalogue following special events to promote your company’s name, image, products, and services to our diverse and affluent audience. MEDIA • Dedicated social media mentions • Social media mentions HFFNY SPECIAL EVENTS • Company logo on print/online Festival ads Kick Off Party at the Bronx Museum of the Arts • Company mention on press release Opening Night Screening and Party ONLINE A Week of Exceptional Film Screenings • Company logo/ link included in Festival email blasts • Company logo/link on Festival website Panel Discussions with Guest Filmmakers and Industry Professionals • Signage: Brand category exclusivity Closing Night Screening, Award Ceremony, and A Latin Night Party 4 5 SPONSORSHIP CATEGORIES SPONSORSHIP CATEGORIES PLATINUM SPONSOR $50,000 SILVER SPONSOR SUPPORTING SPONSOR Prominent Festival and media exposure $10,000 $2,500 Acknowledged in festival and media EVENTS ACCESS FESTIVAL MATERIALS Acknowledged in festival materials • Verbal recognition at selected venues • Company logo on promotional materials EVENTS ACCESS EVENTS ACCESS • Invitation to Festival private reception • Company ad on 1 page of Festival catalogue • Passes: 4 All Acces Festival Passes, 3 weekday • Passes: 2 All Acces Festival Passes • Passes: 9 All Access Festival Passes, 6 weekday passes MEDIA passes FESTIVAL MATERIALS • Social media mentions BRANDED PROGRAMS • Company logo on select promotional materials BRANDED PROGRAMS • Company logo on print/online Festival ads • On-site branded activations at screenings, events, • Company ad on 1/4 page of Festival catalogue • Cross promotions: branded giveaways, raffles, etc • Company mention on press release parties • On-site branded activations at screenings, MEDIA ONLINE THEATER / VENUES events, parties • Company mention on press release • Company logo/link • Inclusion of company logo in Festival trailer THEATER / VENUES included in Festival email blasts ONLINE FESTIVAL MATERIALS • Company banners in selected venues • Company logo/link on Festival website • Company logo/link on Festival website Company logo on select promotional materials • Pre-screening company ads Company ad on 1/2 page of Festival catalogue • Inclusion of company logo in Festival trailer MEDIA GOLD SPONSOR $25,000 Company logo on print/online Festival ads IN-KIND CONTRIBUTIONS Festival and media exposure Company mention on press release Sponsorship can take the form of monetary or EVENTS ACCESS FESTIVAL MATERIALS ONLINE in-kind contributions such as media exposure, • Verbal Recognition at selected venues • Company logo on promotional materials Company logo/link included in Festival email blasts products, and services: Invitation to Festival private reception Company ad on 1 page of Festival catalogue • • Company logo/link on Festival website Advertising: • Passes: 6 All Acces Festival Passes, 4 weekday MEDIA print & online publications, banners and wallscapes passes • Social media mentions BRANDED PROGRAMS • Company logo on print/online Festival ads BRONZE SPONSOR Events: special events, screening rooms, party • On-site branded activations at screenings, events, • Company mention on press release $5,000 venues parties Acknowledged in Festival and media ONLINE Products: catering, wine and spirits, give-aways, THEATER / VENUES • Company logo/link included in Festival email blasts EVENTS ACCESS gift bags • Company banners in selected venues • Company logo/link on Festival website • Passes: 3 All Acces Festival passes, 2 weekday • Inclusion of company logo in Festival trailer passes Hospitality: airline tickets, hotel accomodations, FESTIVAL MATERIALS hospitality hub, car service, guest meals PASS DESCRIPTIONS • Company logo on select promotional materials Media: editorials and reviews, e-mail blasts All Access Festival Pass: include access to all screenings, opening night • Company ad on 1/4 page of Festival catalogue film and reception, closing night film and A Latin Night Party, panel discussions, MEDIA Services: printing, shipping, courier service, supplies, and special events • Company mention on press release language translation, event staffing Weekday Pass: include access to all weekday screenings before 6pm ONLINE (excluding Sat. & Sun.), and panel discussions • Company logo/link on Festival website 6 7.
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