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A Unique Investmentopportunity ALTRINCHAM A UNIQUE INVESTMENT OPPORTUNITY Contents Welcome 3 Why Here, Why Now? 4 Welcome First class transport connections 5 A top food & drink destination 6 Premium retail opportunities 7 An expanding, improving leisure quarter 8 To Altrincham A thriving evening economy 9 Modern Market Town A strong commercial sector 10 Excellent accessibility 11 A growing urban residential sector 12 space in Manchester city centre Altrincham is a town that has never stood still. During attracting huge premiums, many Altrincham BID — Putting businesses its seven-century history it has lived through many firms are realising that setting their in the driving seat 13 reinventions: royal market borough in 1290; medieval sights just eight miles south gives them all the advantages of the UK’s What is a BID? 14 textile town; market-gardening centre; commuter second biggest city, but without haven for city merchants; manufacturing boomtown. the overheads. Altrincham Unlimited? 14 Today that spirit of innovation the restored Market Quarter and The creation of Altrincham’s How does Altrincham Unlimited operate? 15 and renewal is as strong as other historic assets, and to link Business Improvement District 5-Year Business Plan 15 ever. Altrincham is once again key town–centre destinations. The (BID) in 2016 gave rate payers the reinventing itself — this time as result is an atmospheric, walkable opportunity to establish a fund Key Projects Years 1–2 16 a thriving modern market town retail and leisure environment with of more than £1.4million to spend with a rich retail, recreational, and something for everyone, from on town centre improvements over residential mix that is meeting the premium high-street brands to a five-year period. In conjunction changing needs and aspirations of passionately–independent traders. with Trafford Council and other key 21st-century consumers. There’s a real sense of place and partners, the BID, now rebranded as soul that can’t be replicated either Altrincham Unlimited, is investing Altrincham Market, judged the online or in an anonymous out-of- to future-proof the town centre and country’s best in 20151, is as town shopping centre. bring growth for all its businesses. relevant in its own way as it was The potential — and our ambition — in the thirteenth century — a unique, Altrincham is also the location is indeed unlimited. hugely–popular community space of choice for a growing number at the heart of the town centre of commercial firms, many with So why not join us, and be part and a gastronomic destination for an international client base, which of the next chapter in Altrincham’s day–trippers from across the North are benefiting from the town’s never-ending story? West and beyond. unrivalled regional, national and global transport connections, The past few years have seen Manchester-wide talent pool, and major investment in the town- excellent professional services centre public realm to complement and support. With Grade-A office 3 WHY HERE, WHY FIRST-CLASS NOW? TRANSPORT I don’t think everyone appreciates the friendliness of the town, or the fact Altrincham is the CONNECTIONS gateway to lots of other great places to visit in the Altrincham area and further afield in to Cheshire and Warrington. In recent years, I’ve also noticed there’s been a massive increase in the number of bars, restaurants and leisure businesses springing up inthe Altrincham is without doubt one of the best- town centre, which is helping to connected market towns in the UK, uniquely drive a booming night-time economy positioned to offer convenient local, national Altrincham hasn’t seen for years. and global access. The fact that many of the town’s great assets and popular amenities With a quarter of visitors arriving Only minutes by car from the M56, are within walking distance of each by public transport, Altrincham M6 and M60 orbital, Altrincham is other at first sight doesn’t help the Interchange, which benefited from also singularly well placed for the taxi trade, but people do have to get a £19 million transformation in 2014, national road network. Birmingham, home at the end of the day. A thriving is playing a key role in the strategic Liverpool, Leeds and Sheffield are Altrincham, as part of a prosperous vision for the town centre, offering all under an hour’s drive away. Trafford, is clearly a good thing for a single modern gateway for bus, And with Manchester International everyone whose livelihood or business rail and Metrolink services that link Airport, the largest flight hub in is linked to the area, including Altrincham with locations all over the UK outside the South East, taxi drivers. Greater Manchester and Cheshire. just a ten-minute taxi ride away, According to market research produced for Altrincham Unlimited The Metrolink-integrated light rail Altrincham is a convenient and in early 20172, visitors rated the town “good” or “very good” and tram system brings passengers cost-effective base from which Paul Kinsey for its... from all over Manchester city centre to conduct global business, as Association of Trafford Taxi Drivers in less than half an hour, directly the town’s growing number of linking the town with national rail international firms will attest. services at Piccadilly and Victoria transport Food & stations, while a single connecting connections Drink Shops platform at Cornbrook Metrolink station offers easy access from Salford’s Media City, Manchester entertainment International Airport, and As a place Way-finding & leisure to work all corners of the facilities on foot Greater Manchester metropolis. Cleanliness & Safety & appearance Atmosphere security 5 PREMIUM RETAIL Being based close to the Market House has helped us become OPPORTUNITIES part of a thriving food and drink scene in Altrincham, which attracts a very diverse crowd and has a great continental atmosphere about it. I’ve lived in Altrincham for There’s also another music and café bar Recognised in recent years as one of the top ten years and we’re in the midst of a return culture developing around the Goose to the thriving, independent and high- town centres in the country for premium retail quality mix of shops and services we Green neighbourhood, which is now 3 attracting a younger audience, meaning investment , Altrincham is attracting a rapidly- were once famous for. there really is something for everyone increasing footfall with its eclectic mix of on a night out or at lunchtime. From having rows of empty shops A TOP FOOD trusted high-street brands and specialist five years ago, nearly every available If you want to get away from the hustle independent retailers. retail unit is now being snapped up by and bustle of all the different pubs entrepreneurial operators bringing a AND DRINK bars and restaurants, there’s also a More than two thirds of those visiting (Altrincham’s official market day since welcoming mix of retail and cafe culture surprisingly large amount of greenery Altrincham do so primarily to shop4. 1290) and weekends hosts a plethora to the town. But the town still has a and open spaces both in and around the Currently home to just over 400 of fresh food stalls — among them strong identity rooted in a proud past. DESTINATION town centre. In fact, one of my favourite ground floor units and more than long-standing traders — selling high- things to do when I’m not working is to 50,000 square metres of retail space, quality fish, meat, cheese, fresh fruit In summary, we’re a market town sit with a decent cup of coffee and the town centre has seen its vacancy and veg, and artisan baked goods. building on our history while looking watch the world go by at a café rate plummet over the past three Themed Saturday and Sunday markets very much to the future. overlooking Stamford Park. years. It now stands at less than 10%, also cater for lovers of vintage fashion down from an estimated 30% back and furniture, house and garden wares Altrincham has earned a well-deserved reputation I think this contrast of a being a busy in 2010 (a sad legacy of the growth and contemporary craft, enlivened by Dan Hepner in the past few years as one of the North West’s urban hub, which also has leafy streets in out-of-town shopping). And with street food vendors and live acoustic Founder, Live Louder and parkland just minutes away, makes Altrincham having benefited from music which bring a constant sense most important gastronomic destinations. Altrincham really stand out as a great substantial drops in business rates as of occasion to the weekend scene. destination for visitors and part of the 2017 revaluation, this figure Central to this has been the runaway with further seating is busy residents alike. is set to fall even further. South of the market, along some success of Market House, a hub for as often as the weather allows. of Altrincham’s quaint low-density independent food-and-drink traders Distinctly European in feel, this The return of confidence in streets, a range of independent shops situated in the town’s Victorian sociable space hums with activity Adam Whitworth Altrincham’s retail future is reflected and boutiques offer a browsing municipal market building, which from morning to evening six days General Manager, The Con Club in Trafford Metropolitan Council’s experience all together different from now attracts customers from across a week. £3-million investment in public realm that of the modern Stamford Quarter, the region and beyond. A £650,000 improvements over the past few years. the town’s recently refurbished anchor transformation in 2014, part-funded Meanwhile, Altrincham continues New landscaping, street furniture retail area, where modern, white- by Trafford Council, saw the old to attract new restaurant investors and planting are bringing a more rendered double-height glass-fronted market stalls replaced by ten food at a dizzying pace, with over 25 new attractive, leisurely, joined-up feel to units house a range of high-street and drink outlets which line the food and drink establishments having the wide, tree-lined pedestrianised stores, cafes and restaurants.
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