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Lppairport.Fi Lappeenranta Airport Ltd LAPPEENRANTA LAKELAND INTERNATIONAL AIRPORT LAPPEENRANTA LAKELAND INTERNATIONAL AIRPORT LENTOLIIKENTEENLENTOLIIKENTEEN KASVU – MITÄ ON TEHTY? KASVU – Eija Joro MITÄToimitusjohtaja ON TEHTY? Eija Joro Toimitusjohtaja, Lappeenranta Airport Ltd. ST. PETERSBURG WEST AIRPORT GATEWAY TO FINNISH LAKELAND Lappeenranta Airport Ltd. ST. PETERSBURG WEST AIRPORT CATCHMENT AREA 8M PEOPLE BORDER AIRPORT 25 kms from Russian border in Finland (EU open skies area) • 2 hours/200 kms from Helsinki • 2 hours/190 kms from St. Petersburg CITY AIRPORT EASY ACCESS TO FINNISH LAKELAND located 2 kms from city center of Lappeenranta LAKELAND AIRPORT in the heart of best Finnish Lake Area (Lake Saimaa) LOW COST AIRPORT price level 20% less in average than at other Finnish Airports PRIVATE AIRPORT fully owned by City of Lappeenranta Tavoitteet ST. PETERSBURG WEST AIRPORT Tavoitteena luoda sellaisia lentoyhteyksiä, jotka palvelevat alueen elinkenoelämän ja erityisesti matkailuelinkeinon kehitystä. Näin pyrimme luomaan alueelle elinvoimaa, kasvua ja työpaikkoja. Pietarin alueen suuri kysyntäpotentiaali on strateginen voimavara – LENTOLIIKENNE ON JOUKKOLIIKENNETTÄ JA EASY ACCESS TO FINNISH LAKELAND PERUSTUU VOLYYMEIHIN. Tavoitteena pyrkiä kohti kannattavaa lentoasematoimintaa, joka syntyy volyymien kautta. ALUEEN MATKAILUMARKKINOINTI JA LENTOASEMAN MARKKINOINTI YHDISTETÄÄN SAMAAN TIIMIIN. LENTOASEMALLA ON LAAJEMPI ROOLI MATKAILUN KEHITTÄMISESSÄ. Strateginen analyysi toiminnan pohjaksi ST. PETERSBURG WEST AIRPORT Erittäin laaja kysyntäpotentiaali: 8M potentiaalista asiakasta asuu kahden tunnin säteellä Lappeenrannasta. Kysyntä vapaa-aikapainotteista. Liikematkustus yksin Lappeenrannasta vähäistä eikä riitä tässä vaiheessa pitämään yllä liikematkustuksen vaatimia frekvenssejä (minimissään säännölliset aamu/ilta yhteydet päivittäin). Lappeenrannasta Helsinkiin hyvät junayhteydet, jotka palvelevat liikematkustusta. Ei perusteita ostoliikenteeseen. Pyrimme kaupallisin perustein kannattavaan ja pysyvään liikenteeseen ja reitteihin. EASY ACCESS TO FINNISH LAKELAND Finnish Lakeland, Lake Saimaa ja Lappeenranta niminä vielä tuntemattomia - > alueen tunnetuksi tekeminen, matkailun imun luominen ja saavutettavuuden parantaminen avaintekijöitä. TARVITSEMME PARHAAT MAHDOLLISET LENTOYHTIÖPARTNERIT, JOTKA PYSTYVÄT TUOMAAN MERKITTÄVÄN MÄÄRÄN MATKUSTAJIA NOPEASTI JA JOIDEN VAHVOJEN KANAVIEN KAUTTA ALUEEN NÄKYVYYS SAADAAN NOSTETTUA UUDELLE TASOLLE Potentiaaliset reitit ja lentoyhtiöt ST. PETERSBURG WEST AIRPORT Vahvat kasvavat eurooppalaiset low cost yhtiöt, miksi: • He pystyvät tuomaan nopeasti suuren määrän matkustajia houkuttelevalla hinnoittelulla ja vahvalla markkinoinnilla. • Heillä usein rajoitteita lentää Venäjälle. • Vapaa-ajan matkustus Euroopassa on nopeasti siirtynyt perinteisestä charter toiminnasta ja perinteisempien lentoyhtiöiden hallitsemasta markkinasta low cost yhtiöiden ylivoimaan. • Asiakkaat yhä enemmän jatkossa varaavat ja suunnittelevat matkansa itse lisääntyvän online tarjonnan myötä. EASY ACCESS TO FINNISH LAKELAND Potentiaaliset reitit: • Ensisijaisesti haemme reittejä lähtömaista, joilla uskomme olevan kiinnostusta alueemme tarjonnalle (Finnish Lakeland) ja joilla Suomi mielikuva sekä Visit Finlandin näkyvyys on vahva. • Reiteillä tulee olla kokonaisuutena vahva kysyntäennuste, joten reitin tulee olla kiinnostava myös venäläisten ja suomalaisten asiakkaiden silmissä menestyäkseen. • FOKUS MARKKINAT: • Saksankielinen Eurooppa (Saksa, Sveitsi, Itävalta), Hollanti, Italia, Espanja, Ranska ja UK. Why Lappeenranta Airport has significant growth potential right now A) Gateway to Finnish Lakeland • Finnish Lakeland is selected as prime incoming tourism development area in Finland. Idea is to make Finnish Lakeland ”the next Lapland”. • This means investment and heavy marketing actions to promote our area by Visit Finland and by our regional tourism marketing organisations together. • LPP AP is essential player in this development. Our model combines tourism development, area marketing and airport marketing. This means fast decision making and funding for actions from different sources. Why Lappeenranta Airport has significant growth potential right now B) St. Petersburg West Airport • St. Petersburg City is only 2 hrs away and can be easily reached from the Airport • Large number of Russian tourists visit our area on daily basis (for shopping and holidays), they have multiple Visas and are keen to use Lappeenranta Airport due to easy uncrowded access, safe parking and combined shopping possibilities. • Interest towards Ryanair flights has been huge – up to 70% of passengers come from Russia. • We have large media and business network and also our own office in St. Petersburg – we can arrange extensive media coverage and contacts. THE MORE ROUTES WE CAN OFFER FROM LPP AP, THE MORE VISIBILTY WE GET IN ST.PETERSBURG AREA AND CAN ATTRACT SIGNIFICANTLY BIGGER VOLUMES. Bus connections to/from neigbouring cities in Finland - SAVONLINJA LAPPEENRANTA – AIRPORT lppairport.fi New direct scheduled low cost bus connection – Lappeenranta Airport <-> St. Petersburg city center Price level less that 15 €/RT Dedicated ”slot” at the border – no queing Wide bus network in Russia and Europe – further connecting possibilities ECOLINES is one of the largest and most experienced coach operator in the Europe, which offers comfortable travel to 20 countries and about 295 cities on a daily basis. LAPPEENRANTA – AIRPORT lppairport.fi Lappeenranta Airport Ltd. – tulokset ja kasvu 2016 2017 2018 2019 2020 n. 5 000 pax n. 6 000 pax n. 33 000 pax n. 80 000 pax n. 160 000 capacity vain tilauslentoja vain tilauslentoja Ryanair: Ryanair: Ryanair: Ateena Ateena Ateena Bergamo Thessaloniki Thessaloniki Bergamo Bergamo BOOKINGS BY MARKET Budapest Budapest Berliini Berliini other 18 % RU 50 % Lauda: FI 32 % Wien 3 viikkovuoroa 6 viikkovuoroa 10 viikkovuoroa LAPPEENRANTA AIRPORT – MAIN AIRPORT FOR RYANAIR IN FINLAND LAPPEENRANTA – AIRPORT lppairport.fi LAPPEENRANTA – AIRPORT lppairport.fi LAUDAMOTION STARTS FLIGHTS FROM LAPPEENRANTA AIRPORT: NEW ROUTE LAPPEENRANTA – WIEN Austria’s number one low cost airline, Lauda, will open new route between Lappeenranta and Vienna in spring 2020. Airline is named after its finder Niki Lauda and is 100% owned by Ryanair. New route will be launched at the end of March 2020 and will operate twice a week. Flights operate every Wednesday and Sunday: Wednesday Seats are on sale at: LPP 21:00 -> VIE 22:40 VIE 16:55 -> LPP 20:35 laudamotion.com ryanair.com Sunday LPP 11:20 -> VIE 13:00 VIE 07:15 -> VIE 10:55 Prices starting from 19,99€/one way LAPPEENRANTA – AIRPORT lppairport.fi Jatkuvaa näkyvyyttä lähtömaissa ja molemmilla kotimarkkinoilla (Suomi ja Venäjä) – sekä valituissa BtoB ja BtoC tapahtumissa Lentoreittejä nostetaan esille kaikissa LPR kaupungin ja goSaimaan tapahtumissa ja viestinnässä Pietarin alueella Lähtömarkkinoilla jatkuvaa näkyvyyttä Ryanairin kanavissa. Kohdennettuja kampanjoita markkinoille, joilta suoria lentoja, yhteistyössä Visit Finlandin, Visit Saimaan ja goSaimaan kanssa. Tuntemattoman kohteen, kuten Lappeenranta/ Finnish Lakeland, markkinoinnissa olennaista käyttää ja näyttää visuaalisesti vahvaa materiaalia. EDULLINEN SUORA ILMASILTA EUROOPASTA SAIMAAN RANNALLE ON AUKI NYT – MITEN SAAMME SEN PARHAITEN HYÖDYNNETTYÄ MATKAILUN KASVUN NÄKÖKULMASTA? KIITOS! Contacts: Eija Joro [email protected] Mobile: 040 5022 411.
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