•
THE MACARONI
,I " ! JOURNAL ) \ I I ,i .~! ! I Volume XVI I I i Number 10
February 15, 1935 :1 , Do JUstice' To Quality
• 'Vise is the general who orders 3n imlllediate retreat whell he discovers that he has erred in his battlc plans.
Equally wise is the Macaroni l\'lal111facturcr \\'ho orders the' immediate discontinuance of practices that arc found to he ruinous.
In the making of a food 110 greater or costlier error can be made tli;m to sacrifice a brand's or a product's reJiutation through the usc 'of low-grade, inferior ingr~ dicnts . \. Firms' that have entered the "Battle of Low Grades," • 11\\,iIlingly or otherwise, will find , it liD disgrace to order an immediate ,retreat to the safer ground of Quality Products, '
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TO TIlE INTERESTS OF MANUFACTURERS OF MACARONI
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THE MACARONI CODE AUTHORITY Operatln&; Under The NRA Code of Pair Competition For The Macaroni Industry Approved January 29, 1934. Effective February 8, 1934 MEMBERS AND OFPICERS FIRST MACARONI CODE AUTHORITY Term-July t, 19J4-]une 30, 1935 OLENN O. HOSKINS. Chillmin SlO N. Mlchl'llI Av. ChlulO, III. JOItN V. CANEP"--__ _ JIO W. (lund St.. ChlulO, Ill. a , OUERISSI ____ ._ .•.•...... _. ___. . _ _ .. __ Lfb... o n, I'• . WN. CULMAN_ U ·n Vunon Dlyd., Lon. hllnd Cllr. N. Y. IIENRY MUELLER..-II0 nlldwln St. J"uy Chr. N. J. M. n,NATTEI U N. Sia Fd,o SI. 81n JOII, CII. LEON O. TUJ#oClIE--. _ 100\ Fulton 51. NfW Orlnn., La. ALPIIONSO 0101"__ __71 1'...... y. Rochultt, N. Y. LOUlS S, VAONINO ____ 1227 5 •. Loui. Av. 51. LOlli.
ADMINISTRATION M&MDER WILLAM II. CALHOUN_Chlc"o, III. Tum_Much I 10 S,pl .•, 1914
Regional Industrial Adjustment Agencies
RRaION NO. I_BOSTON, liAS!. REOIOK NO. S-DUFFALO, N. Y. HEGION NO. G_DAUAS, T EX. O. L, Marti, RIlloud Ch,lnnlo, JP1 ClHIImuclal IL, UOIIOO, ...... E'sfi Yc'li:~~;;h!~• .~'~~o;:,~,C~~lr~:n, FI;:I~ Sih,~n.~~. ~!fr!~~a}I~~l l lmln , Uti"''' C. Orllber, Rt,lonal SICII"t)', Lton lld JI . Leont. RI.lonal StCflllt)', II C,_ II., DOilon, ...... La'''tnu L. LomonlC O, RIllonal Sunll'r. ZIO COlin n, OlllhJo, N. Y. 1000 Ihll 11., Uan ... T ... A,"ac, "mlben A,tIlCF Mtnlbt,. A,IIIC), )hmblll O. La MlrclhiChahma ... DOllon, N .... ~p~o~~I~II~~e'i!o~~:~~~:nN~~IIO, N. Y. Franlr S. Bonno. Chal.man, UIII .., Tu. ~1I.::..lI 'I;:o¥ld~~~;t~l.tf(• .,.... i01ltPh C. Wtl.,null!. Roch"ltl, N. Y. all), Jd. HUlIoIl. MrAlutrr, 0.11. ii. , .• ~II". BOiloa, MI ... Sam J. LlIcb, 1101111011 . Tn. O. D. Del )(011" I'ro¥ldcnu, R. I. J N Y. il'unk L. Lombl,do. Uuumonl, Tn. ~!~~to J!r::~n:,u~:Ir~\o~ ~ N. T. Mil". Fort Wonh, Til. RECION NO. 6-CIIICAOO. IL' .. REO ION NO.2-NEW YORK, N. Y. REGION NO. IG-LOS ANORLI!S. CAUiI'. 'r;:"p:;II~!r~,·tr~~I;::IN~h;~rm ..., R' .. ~:i g~oo:; ~tl'~Ot~I~I~hCI;;~:~~, 1:1. S. Nun.laIO. RI.lonll Chll.man. F,. .. k TuliunlJ, Rtllonll Sec,II.. " 1122 t: " ~ I"'1 ~ ,. •.. I ~,· . '"~'''' ' '' f~1 01:o8.flh4·in:I!I~~n~I.!·~~:eN. Y. 451 N. Raclnl I¥., ChLCI,O, Ill. I'. J. 51110. R ••lonl. S.n.u'r. L. Shumln Aldrich. DtPIII)' Cod , EUCUlly •• G003 Loni: II•• La. An.oltt. C.I. Aalllc, J(tmb-ull 310 S. W.1l1 II., ChltllO, Ili. A,mer lItft1b'fI A.tllc)' ),f,mblrl t::~.L;.!r::'I~t~h'4';:~'N~t~.I,n, N. Y. IlIrrr Lanl, Ch,l,mln, Lol A.. "ln, Cal. R. B. Brown, Chalrm.n, ChltllO, III. S. NlInd.IO, Lo. Anltlll, CII. V· t CoUIUO, N.w Yor.'yN. Y. A. irvin. OUII, C"'UlO, Ill. P: o~::~; nj:J~~l~'N~ limn, COlin. SUYI W"llonl. Chlcafo, lit. ~: r.::~:!0i.~ ~0:1 ~:'~0~:1. Cal r·&crL,YrI~~~ ~~ twft';,I~::!: tt.11~: · E. U. Rocco. San UloiO. Cal. R£OION NO. J-PUILADRLPIIIA, PA. RECION NO. II-SAK FRANCISCO. CAL. RE010N NO. '-ST. LOUIS. MO . M. Dr Mauri. RIIlonlL ChaJrm.a. P~~r, ROI't'~~cb:~:np~I1~J~~.3:! ~.~ Irm l'" Jottl'h Flltchl Rellon al Chairman, SI N. San 1'11110 II• • Sin JOII, Cal. IUO Kln" h{f.hW I~ bl_d.. SI. Loul •• Mo. A. 110.111((1. Mo,lonll S.IICUlr. DURING Ihe pasl six months we've whal you need In Ihe way of I'ackag. Jon~ It;11~:!ltl~. , R~~lr,ndatllpt'~:"~:~)', LOI~I:7 SSt.V t~~ l~oiv .• tl~onL~u~:,eru!~'" 2n, il'ollom IL. SU 1'110(10, Cal. develol'ed some new and highly iog, to help you increase your sales A'lIIc, "tmbtn "Iultr Mnabnl Altllt)' Mflllbn. andprofils. It deesn'l mailer whelher 10l.ph Fruehl, Chalrmln, SI. LOll' •• Mo. successful ideas in macaroni and ~~~Ut~;I:.'I~~:~~":'I:nldtiphla, Fl. ~. J1:.,.':.~~riS.~h~:::,~y~,:,.'C!t" •• CII. you're aamall concern with one press, Get ideal, lIuqqestions, 1.I0t:J W. S.lnnn. Omlh .. Ncb. noodle packaging. Many leadmg ~~W~\t,~tt.N:I~::::::""'P:;I . ~: VI;I!n'~··stOt~:t! ~I M~. r . g: 'l.~~t f:;" SO:Irr.':d.C~~f.' C.t. concerns have been quick to recoq· or a big one with a dozen or more .. , full color Ikelcbes and N.. Ku ru. Philldilphll, P,. M. Onofrio. Kin ... Chr, Wo. J. SU'plno. S.ulm.nto. Cd. you'll g~1 the same qUick, efflclenl nire Ihe superior advanlages of this low prices. Thero's no nEOIO,., NO.1-NEW ORLEAtlS, LA. REOIOK NO. 12_SEATTLE. WASil. service and expert attention on your RaOION NO. 4-FITTSBUROJl, PA. better way 10 markel their macaroni obliQ'IIUon. Leon O. TlIIllUI, Rt,loul Chal.ml", Punk A. Qhl,lionl, H.,lonal Chll.man. requirements. lei us help you "dress R'B~~ ~:~~'~II~.t.\I~;:,I.f,~.~~.n, 1000 Flllton II .• Ntw OrlulI1, LI. ~101 Sinh IV. S .. Suul,. Wilh. products. Designing and manufac. T. VMlno. Jr., Rillonil Snlll"),, Utrmao Mall. Rliional SHlttlr,.. up" your Itne ... give il new Mles and s. ~OOJ FunlrUn In .• N.w Orlnn., LI. Il.lfI~5 Wnn;.~y.~.,!:~,~~. Sy;!:~~')" luring successful folding carlons, Clflll.lc, Va. profit opportunities. Prices are sur. ~alllt' M""bln AU~c)' .hmb"l A,cner LI,mb", wrappers and labels forlhe macaroni R. V. Ooldln, Ch,lrm.n. Cllrktburr, W. V,. prislngly low Address Dept. M·19. 0,1 ....., LI. Irade has been a specialty with us for I'•. h~~~a~' ~~I.I.~UHt~h~rri!:~i. N~:, ~:.~~ ~~.~.hlr.~~I~:nd~h~::." n. Suult, WI.h. BranchOfflces:612N.MlchlganAve., t.~· J!~~tC'u:~~I~I:J.'Lll·d. R. ilDlmlnl. NI"W Orl..... , LI. more Ihan 35 years. We KNOW jusl A. Sc.,pcllJ. I'oniand. Ou. Chicago .417 Meere Ave., Pitlsburgh. i~I!!i~:~~;I~"I~~c.!n~~r,', ~!: ~~'~e Jc~:::~: ~r:r:J!:~~~. L:i,. ~: bl.Vc~r~I.S~~~~~n':-:I~·I'h .
eo .... lry Slocks wllt'at ill theSl' puslIiuus has hl'CII 11l;uil. . This n ·purt. an·llnlill)..' 111 till' lTllp re · • • Of Wheal It seems fairh- cl'rlaiu, hnwe"cr, that pllrlill).:" hoardui till' L' . S. l)l'parlllll'llt ROJJOTT I slocks ill Iltl'Sl: posiliuus this n'ar art' or Agriculture is illll'IlIIc\1 lu iwllllil' LIT~OGl February IS, 193,. TUE MACARONI JOURNAL Volume XVI FEDRUAR~ 15, 1935 Number 10 The Future of Trade Associations Leading business executives in ever)' important trade, in. cialioll Committee of the United Stales Dcpartment of Com dustry and profcs!lioll have long recognized the value of the merce thai has 10lln taken a I)'llernal interest ill hoth CO llllncr trade association, honestly conceived and properly operated. cial :lIId trade association activilics. The importance ()f trade Fur gellerations they saw such voluntary organiz.1tions grow associations as the means of assuring sclf rcgulation in busi in number and power, bringing hlessings to industry, to con ncss is elllphasized in the statement adopted on th e subject and ~umc r and to the country. rclca s e(~ to thc country aher studying thc report of its colllmi t At the advent at the :oJational Industrial Rr<:ovcry Act in tee, Tllc statemcnt, III part, sl.\les: June 1933 wherehy the government Ol!isumcd at lea st a SUller "The continuance o( lrade ussociatitl ns, allLI more parlic visory intercst in husim.."Ss (or the primary purpose of spread. ularh' their continuance as' VolulIl:!.r), organizations. is vitally ing employment anti insurinJ,t workers more equitable wilgtS lll'CeSsary in the inlerest IIf sell government and self regula for a shorter week, trade executives and as!.OCiation members lion in industry, and in stll'h (arm ami in such milllller they !"Cadily acquiesced to th e new law and the nohle aims of the can serve an important and indispensable part in PfOlIILltillg Act. They supportc.'d the recovcry program as a patriotic the recover)' program, duty but also in the hope Ihat the supervision of the govem "The establishmcnt of sound and bencficial policies in in mer! might he helpful in solving the many serious prohlems dustry and the solution of its major prohlems must rest larJ:eI)' that confronted business since the panic seriously crippled upon illdustr), itself. These aims can hest he accolllplished business in November 1929. th rough contlllut.'ti utilization hv industry uf th e services of Though most of the normal activities of trade associations volulltary trade a~soci:!.tions, The exlension ami coordination were 3ssunu.'d antI. in most instances, most efficiently prollloh.'ti of stich coiiperative effort in Ihe Jluhlic interest shulild he l,y the code a uthorities Foc i up under Ihe several hUiulred furlhered hy industry. codes, the experience since June 1933 Iti\S convinced many of "The e'xperience of the past two )'ears has delllunstmted Ihe leaders that there will always he a need lor voluntary conclusively that \'uluntary tratle associatiuns havl' a vital :\1111 organizations that aim to coordinate the dh'crgent views of essenli :!.1 purpose in promoting :!.nL! maintaining industrial self members! (or Ihe ~enernl interest of the trade, craft or pm governmcnt. fusion while always considerate of the riJ:hts of the consum "nesearch ami prnmotiunal work. the l'xlellsiun of l'Oicil'lIt ers antI of the country. management, the estahlishmellt o f fair trade pr:u.:tices, the While there ill not immediate r1rospecl th at Ihe supen 'ison' collection ami dis! ellli natiull of fac ls rcl ati l! /.: tn th e particular interest ol governmcnt in tradc association aclh'itics as set lIil induslry, ami in gel'eral, the proper consideratiun of l'COIIUlllic under the COOcs will he changed radically, leaders have heen suhj t.'C ts, each and all of these cunslitute l'SSl'lItial and prnpl'r givi ng more than passing attention to what might lie Ihe stMlIs ael,vities o f trade associations, oi trade associations in the evcnt thM Congress may so motlif\' "Associa tions ('I'''' l)fell.lfl' and presclll Iu their members. Ille law as to place an e\'cn greMer rcsponsibilit)· on trad'l' tu legblatnrs, grl\'l'rllllll'll tal Ht1iciai .. allil ILl the Jluhlic. aUlhur ):'roups. Though Ihe matter has neve r IH.'e1l discussed openly ilali\'e information, useful in tcmlin/.: In 01111 11011 lIL1f;,;r I c~isla QUALIT~Y ill any meeting or convention of the maca roni-noodle manu li(lll anti ullfair husiness I,ractices." (,lcturing intlustry, the future status of the N'L tional Macaroni ~I01c;lrolli - nu Ol ll e lIIanufacturl'rs who 1111IJ.:" ha\'l' ~' lml"e nl c I I ~Ia nu(acturcrs Association has hecn givcn considerahle WI DO OU.,....,. th l'lIIsclves in f1ruLll ut in~ am i sIIPl'fl rt1l1 J.:" a \'uhmtary flr~ani1.a IS Ihought hy leaders in the trade who appreciate the value 10 tiuli lur their .nlh:~tr)"s wclfare arc a"parl'lItl), il1 l'lI lire al.! their industry of a voluntary, 1=.:Ii administered orgallizatifln, curd with the stall'ment of till' fUlure IIi til l' trac il, as~ncialioll From opinions privatcly.exrrc:.sul, it ca n be truthlully staled mU\'elllell t expressed hy thl' Chaml1er, bUI as all al.! liulI 10 11 ~' that the great majorily of t ~.e members of the macaroni in consitlerecl LIlli)' Wlll'lI Ihc 1!00'crnml'nt rl'slurcs III illdll~lr,. till.' tl ustry appreciate the need of a trade association, specifically rig-hI uf self regulatiun. III Ihe lIIea ntillll'. Ihl')' arc ciL:ll'r' SUPREME Lll! voted 10 th e welfare of lhis trath-, for the pure alili simple mined tl) l'OlItimle tn Sllpport till! constitulecl authority 1I1111er t ~'aso n that macaroni-noo"le manufacturers shoult! alltl do the m:lc:aroni cIH le, coii pl'ratil1f.: fully anLI ull sl'lIishly wilh know hest what is preferable in the way of aClivitics for 111l'ir IN illdu5try's welf:!.re., NHA's aim tu hclp eITl'ttll:tlc the IHllil:ies IIf the AI:\, Ity spreaLli ng- elllployment at living- \\'agl'S whill' prudlh.: iug- a The question o f the place of the trade association in Allier product that wi ll It e apprl'l'iatet! by th e publ k ior ils tlllal ity * * TWOSTAR * * iran husint'ss recenlly gained the attention of Ihe Trade Asso- and its reasonahle price, MINNEAPOLIS MILLING CO. MINNEAPOLIS, MINN. ".' • Fd,tua r), 15, 19.15 • THE MACARONI JOURNAL i Macaroni Manufacturers fo r the general henclit of Ihe trade and not of indi,·iJ iI;.!s In Midyear or groups. H. H. ~1c(':: rackcl1. Ga..: li Olo IIr05. . Cllica..: ,., III. Meeting John V. Canepa. John II. ( auella Cu .. C hi c a~ " , III. On to I1rcoJ.Jyn Ilext June! John Kll hll. A I(ussu &: COUlllan),. C hi c;J~(I, III. Nearly one hundred of the cOlllltry's 1~ ;Hlillg . manlllac II. t\. Kldn, F. J.. Kleiu Xoo.lle Co .. Chica ..:tI. III. hirers ;11111 rcprcscnlath'cs of all the Ic.uhng allied tr;HJcs timent ",ns \'erv much in fanlr of the proposnl, and quill- I I· H; lli ~un o lHl. ~ G fO.uc h 1:l)u.1 !.'rtlllueis C.. :~ Lin~uln, :"\ eh. IHllttber especially in the Chicago a rea signed the sUPI'll ' Jost'p h Aiercurio Mercurio IIr0 5. Slla/o:htui !\!rg. Co .. St. Loui s. Mo. I. I.. . .\llIIard. L. I·. ~tlll' lI c r Co .. Jer ~ e)' ( 11 ) '. ~ . J. concerned in the welfare of the industry attended the mid William Culman: Atlantic Macaroni Co .• Long Island Ci t}·. N. Y. AIIll'rt ~la lo: llallili u . U. S. ~I ac: ltulli Cu .• Llilraeu, III. year meeting of the trade held Jan. 17,1935, at the Palmer mental agreement that would pUI thc liquidated d;lIn:r ~ : c }. T. Jeffrey, Skinner Mfl{. Co .• Omaha, Nt'll. A. E. "l aIl50n, TI.e Crc,lInclle Co .. C hic ' I ~", III. I-Io tl se in Chicago under the auspices of the National Maca arrangemenl into effcct immediately, lIlany felt that bel"'r Frank 'i'raficanli, Trafiunti Brolh ... rs, C ld ~... /o:o, III. G. Vi\'i;lIlO, V. Vi\'ianu &: IIr05. ~la c . ~lflo: . Cu. . St. 1. " lIi ~ , ~I o . results would be obtaint'tI if the plan could be made elT\ ._ t" n. Schmidt Crcsc ... nl Ma c. &. Cracker Cu., ))a\·el1 llOrl. la. Fr:l llk \·il'i'III ". \ . \ 'idau" ,,\' IIr" •. ~ I a~·. ~lf lo: . I '" " SI. I."ui •. ~I ... roni Manufacturers nssnciation that has for yenrs sponsored th'e nationally. We bb Faurol: FOlllth ~li1lin g Co., ChicaJ;o. III. IIcli 1'. Sax. Filo: lcr N"udlc Co .. Chicat-:u. III. ami fostered stith conCe .cllees for the :ul\'ancclllcnt oC the j,'5('ll h Fruchi, Mound Cil), ~Ia c aruni Cu .• 51. Louis. ~I o. E. Z. Verm),lcn. A. Zeret-:a's SOliS. Inc. . IIroukl)'ll, ~ . Y. mncarOlli business. The JlurJlOseful yet injurious dissemination of inacc ur:ll e j 'IS t llh Vi.,·iano. }.;: ell!u cky ~Ia~ a r on i Co .. Lo ui s\·m ..... K>;. II. Iloiardi. Chef Il oiardi I.'ood Producls Co., e lcn ·lallll. O. f ra nk 1- lurK"'. 1\ . Zefe!:a 5 Som, IlIc .. llrookl)'l1. N. 'I . J.u. F. D r i~coll. Fortune , Z~' n'/o:a Co .• Chicalo:o. III. For hllsin ~ss and other reasons manufacturers in the ex information concerning the food vnlue of l11a cn roni Jlrodu rt~ f . W. Pica, K ... ntucky Macaroni Cu .• l.oui n illc. K)'. 11l:1 S. L ~lilll' r, \\'a • TJ-I E MACAR O N I J OU'~Ni\ 1. " • Quality Rohber IS Trade Wrecker Vital to Semolil1a Quality' - O n the heads of mal.1roni 11I311I1fa( a development over wh ich the ordinary much for llours that th e)' have 1)1:(.'11 a, hirers who so lar surrender to the call macaroni man is not Greatly concerned ctlslOtned tn Jlay (or No, 1 semolina. for Ilro Frhruary IS, 19J5 THE MACARONI J OU RNAL II t Secrets of Successful Trade Marking Making the Macaroni Mark Self Menwdzing SAVE $7000 a year By WALDON FAWCETT Writte" Exprf!lu ly Jar l'lIe Macaroni Jourtlol WITH THESE TWO Method of atlack in trade mark pro Another reason, remote though it lIlay culties in the path, how is automatic seli motion changes wilh the JI :1SS:lgC of lime, appear, for the trend 10 self memorizing suggestion to be WOII for a trade mark : evell as the march or progress works its is to be found in the latter da)' condi· What method may he used to hit upon a influence on strategy in warfnrc or ally tions of store display and windo.j·... · dress 4 coined or fanciful word that will prow Peters Machines other activity. The latest fashion, if ili ll'. As ever), macaroni captain reai::-es a mental magnet? It would be a pl(,lIti· we ilia)' call it such, in brand impress oll ly too well, the multiplication in tilt: (ul job just to fasten on a commodity ment aims at l1Iakin~ .the trade mark grand total of grocer)' SIM!cialty items nicklt.1me guaranteed to pop into th l' self rW ~ ll1 orit;nr: . Perhaps this designa and the increase in the number of maca· m:nd on slightest provocation, c\'en ij tion "sci! memori zing" Isn't as dcscrip roni candidates is inevitably cramping ant. had no need to establish any bond Actual production records over a long th'c as it should be. nut it is about as the style of display. There is less of s)·mp.1thy between the cOITunooity all41 indicative as is possible. Just as deC "front line" sp.1ce on counter :Ind sluM the me01ory·"oluntcer. Yet as " matter period prove that these two Peters inite au),wa),. as to refcr 10 "automatic for each orand. That means less punch of strateb'Y it is highl)' de s irah l ~ to seek reactiun" to trade marks, which is the in the cartons on parade proportionate to a brand which 1I0t only leaps 10 mimi Above: Peters Senior Packa,e Machines operated in tandem provide a Wil)' that sollie people characterize the the smaller mass formation. Now you in stantly when the mental switch is Formln, and Linin, Machine with lI ew formula. hegin to get the secret. I f a brand can thrown, but which at thi s first thrust iu· Automatic Carton and Liner Feed· saving in labor alone of as much as Self memorizing is a vc ry special slant he invested with a scnsitive springs-to· cvi tably suggests th ... product involved. InC Device. Automatically setl up in the technique of cultivating public rc· mind qual it)' it will be set o ff by a much Sharps whom I have consulted insist and linn carton blanks at a Ipt.ed $7000 a year. So efficient are these spolise to a br.lIul, .trade mark, label or smaller blast of p.1ckage display than that the self memorizing quality ill a of 60 per minute and re piactl 5 to It sImi lar means of ident ification. is wi ll he rCttuireel for a (ogb,), or forgotten Imulll lIamc isn't as somc people han 7 hand opera ton. machines and so speedy that they may dirTercnt from other somewhat similar trade mark. supposed a matter of brevity or case fl i means to the s.1mc end in that it seeks Finally it is Ihe effortless hrand, the pronunciation. Nor yet tlo they hole l • In llUl (he responsihility on the puhlie; one that is on thc tip of thc tOllbrue, the that the magic li cs in word coinage. III ' Below: PeteR Senior Foldinr Ind be operated only a small portion of the to cnvc it 10 the ~ \'e ryday layman to trade name which has inherent mental deed some oC th ~ best known invell\(.'4\ Cloalnr Machine. Autnmatlcally iuiti nte the r cco~ nit ion and remembrance bounce, that is apt to hecome "standard " wortls ha\'e heen difficult for the puillil foldl both linin, Ind naPI 01 filled day and still provide distinct economies IIf a familiar "SI~It.11ure . " PICnl)' o f cf· in any givcn line. And eve ry macaroni to memorize until laboriously Iloumlr,l earton, Speed 60 per mlmu ~ . Re. fort has heen made al divcrs times and strategist knows how desirable it is to home hy advertising reiteration, Nn. plactl 5 to 7 hand opuatorl. over hand operation. If you package in in divers ways tn makc specific trade havc his pet accctJtcl1 as st andard. By the theory of the above mentiOlwd spe· marks relllemherahlc; 10 make it ~asy. the same sign puhli .:. hl.'ll) ill SUbcOIlScious cialists among trade mark doclors is that cartons, Peters Packaging yes eveu iustinctive, for a customer or entrcnchment aC 11. trade lIIark is a boon the olle best recipe for concocting a sdf prnspecti\'l' customers 10 reca ll and iden to the trade mark owne r who desires to memorizing trade mark is to seek a nota · tify an ;u\vcrtisoo spt'C ia lty clue. nut dra£! the ooomeranJ: trade lIIark to put tion which at e\'el)' contact fires thl' Machinery can reduce your here, if you please, IS a plot that goes over a new specialty or related lIIember imagination. e\'en deellCr. Makcs the macaroni cater of a full line. In short, the s~ 1f memor· We all know how the mind work ); costs while providing a neat dll till' wurk of kccl.ing an insistcnt tr a d ~ izinJ: trade mark is the main hope for when it comes to remembering the 113I1l t·~ lIIark in th e b.1Ck of hi s hraill and of the conversion of thai (o n sidernh l ~ share of individuals with wholll we h:lve shorl er, sturdier, more uniform SllllllllOlIiug it whtncver impulse starts of the American public which is shown 3C 12 THE MACARONI JOURNAL Fellruary 15, 1935 fchru ary 1$, 19J5 THE MACARONI J OURN AL nllffalo lIlacaroni Plant 175 harrcls a Ilay with tW f) high sllllt'd menell'd suhstilull' prm'isilllls fur thllse Chrillcllcli presses. O nly (nur tYllt'S uf macaroni ",f.ich had heeu stan'c1 hut furtlll·r n'I', products will he made, all of which it o mlll t.:lldl'l~ Ihat tht· ·St.·ri p prollil'11I he OIl" Shiny white :tnd buff walls, ),{It.-aming will he possihle III dn- Iluick{)" thus dim· I1rc ~a d~t'd III t'iull's IIf industril'S issuill~ lIlachinery, much hustling and hustling, inating the nect'SSilr' n ha \'lIIJ,:":m o ver· s('r.p III W Service-Patents and Trade Marks-The Macaroni Journal of spedalty that is hring branded, Verr alHl 1" . I , Ii ~ hl'll \ly the P"lenl Office to pCTIn il HUNDREDS of macaroni manufacturers nlljcctions thereto within JO d3YS o f puhlica often a pn.. 'C ious easy·on·thc·lllemorr tion, You tra!lc lIl ark is arrived at only after a Patents and Trade Marks Table Treat call Commander Superior Semoline IOllg trial·awl·error ord eal. Tile tratle mark o f I." Premial" ~Iacaroni e mil·, C011l1 1'1I ' I'ille, Pa, for U5e Oil " timl'n their "quality insurance," One rather surprising recOlomen!la A 1I1 0nlhly rcview of palents granletl on lar)' 113511'1. A{,plicati on wal filetl May}., COMMAND tion the esperts do venture in this con· 1,':1.' l\'Oni lI1;lchincT)', of application for ami lYJ.I anti ruhh ~ hed j an, I, 19J$, O l'in ~r Ilt~c ti n ll . They insist that the hest chance rt-gillralion o f Irade marks applying 10 mlca· c\ ;l iml IIle IUlee Oct, .-, 19JJ, The Iralle nalllO' 1)f aehieviu),{ a srlf memorizing trade runi lirotlnri •. In January 193$ Ihe fllllllwing is in br..:e ontlim'll tYl'e. lIIark is til fors.,ke the heaten I)ath nf werc rellU rtetl IJ)' die U, S. P alent Office: Alleria These manufacturers know, after years I'atent. gr.llltcd-none, The prh? te Iorantl IF.ltle m;lrlc o f Otrlrt' the Best hrallll sclt'(lion. h is only ttlO ohvious Algerien D'Aetion EconollliQll e Et T curi§· that in lIIanr sl>ccialty lines hrnnd seek TRADE MARKS REGISTERED of experience, that Commander Superior The tr;llle: marks affecting macaroni IlrOlI· til lUl.', Alger, Algeria for U 5(: on alimcntar}· ers arc prone to nlll witli the pack : tll a · \11:1 1 ur r.I W materials regillerttl were ;\1 fol· I"UIU anti other groceriu. '\PI,licat iull ..... When Yo~ stick sla\'ishlr to a given t}'1lC of trade lowl: file ll Stilt. II, 19JJ and Ilulolishn l Jail. 8, 19.15 Semoli!la can be depended upon for color mark. Behold for example how the Dutch Lunch Owner claims usc . ince Aprit 19.1Z, TI,e lrouk name i. written in white letterillg on a 1 , l3c~ makers IIf soap powders have rUI1J: the T he Ilrh'ate: hr."ltl lrade m:uk wa! u:Ws· hackgrollnd, and protein strength day after day, month chauges on olle inspiration, with RiI1S0, tcred fur lIK 0 11 "gtt' noodtc ( hicken Ilinneri. La Bella Italla Alllllir.,1ion \0\' 31 filcd Oct. 11. 1933, puMishel1 DEMAND The tratl e mark of Wel l Virgini a ~fac:uoll i Chipso anti all the rest. The cue, hy No\', tJ, 19,1.1 in the Palen t Office GaUlle anll after month, year after year. contrast, fo r a self·firer tradc 111 3rk ('011111311)" Clarksburg, \V. \Va., for liSe 1111 in the Dec, 15, 19J'- iuue of TilE MACAROS I macarolli _(If Ot lllet •. I\,'plication was fil e.1 cou nsels avoidancc of troulc marks cut to JnUIi SAt.. OWller claiml 11K since JUlie 19JJ, AuII', 6, 19.J.t and puhlilhttl Jan. 8. 19J$. Own pattern. The l o~ic is that where thcrc rile tr.ule name i. writtcn in hea\')' Iclters er cbim~ Ufe since Aug, I, 19.J.t. The tralk is a duttcr of man)' braml names of a locnca tit which il a Dutch latly, mark il the name in outlillt ll t)1I(', They know Commander Superior Sem. kind lin olle will readily stand al)" rt, Catelll'. Oertol !\ i ~'c h less thrust itself abruptly int u The t r:ulc mark of Oatdli MaGlroni Prod· TILt Jlrh'ale IJra1l11 tralle m;lrk of Gerl .\ olina is dependable. Co., Vi cllne, Austria for nle ou alimentary hUII 'an consciousness hy it s very lIovelly, Uctl Curpuralion, l.imitcll, ~l o t1treal, Qudocc, Can. wa~ rtKisleretl for use on alimentary l)alt('5, Al'llUcati on wa l fil cil june 25, 19,\.1 CUph'J IIY, ('ongcuialit), or whatcvcr trick IlaUCS, mararoni, I jl3gheUi anti noodles. Af\' ;1I1 t1"ultlis ICt! Jail. n, 1935. OVo'ner clai ms USI' February tS, 1935 THE MACARONI JOURN t,L 14 THE MACARONI JOURNAL Fd.ttuary tS, 19J.~ on the types and kin'ds of packages I" STOCK CARTONS FOR SPAGHETII have. " FOURTH-To consider the shippill)' and handling of packages and how thl'\ Exptriencc of a Texas manulac turrr was retailing at 1St. We then came out wh o JOught a ,uitable stock carton In hi. with a 7 ounce size to retail at IOc, would appear by the time the)' reach th ,· lUI .'Ol ln of a product difTcrtnl from the which is much higher to the consumer, consumer. IIsual cream)' colored lp.1ghclli and diffi· "Fu"Tu-To display a portion of II, cuhin cncounlcfrd. . hut the sales doubled immediately ; hence, our suggestion of first determin· product where at all prachca!. C. A. Scars, Ilfcsidcnt of Nutty Brown ing what size p..lCkaces to have before "SIXTII-To make the package car!> Mills, Houston, Texas, whose firm introtlucing the product to the consum all lhe information possible relative 1 . m:lIlu(nctures and distrihutes a line of ing public. the product which the consumer will NOW lood products, including macaroni and "We made a trial of using cartons need so as to keep down needless ce ,r spaghetti of a nutty brown color, in au after a time, bu/'ing some left over stock r~spolldence . article in Packaging Digest. December of green ename cardhoard. The cartolls . ·"SEVENTH-To add the extra toucllt'. 1934, regrels lack of a suitable stock cost $7.00 per thous,'md; labels cost $6.50 where possihle to give extra snap. (':IrIon (or products such as his firm ler thousand in 10,000 lots, and had In "EIGIITII-To provide (eatures 11m markets. IC stllck on by hand. This label was a!t "Packaging problems," said the au I will insure a clean package when pn" impro"'cment over the first one, as It sented to the cOlisumer. MORE THAN EVER BEFORE thor, "arc probably of more conce m to hatl a special label plate made instead the small manulaclurer than to the hig IIf having nn all-printed label. This.P.1Ck "NINTII-To let the package material national concents. The latter have a age further increased sales, nut this was manufacturers assist me with my de· 5uflicient budget to buy in quantities, to ),et not what we wanted. signs, asking (or suggestions rather than hire the best talcnt (or desir:-ning nnd to "We wanted to capitalize upon the telling them what I want in the way of AMBER-BRIGHT make ample market analysis before fact that ou r product was a protein designs. :tdol'ting any package. Dut there arc product, dark in color and different (rom "TY.NTH-To make price' a (actor, hili thuusands of small manufacturers like the ordinary lines, (or our product was not the iletennining lactor in the sclec myself who have found that packacill/:: retailing for twice as much as other lines tion of a package or type o( p.lekag€.', has heen the greatest problem in mallu, and we had to have some reason for the for our experience has been that a little facturing and marketing a product. H difference in pl;ce. We wanted a carton more invested in packages offsets our "For the past three years we have with a transparent paper window-hut lack of n large advertising budget." had a gre:\t deal of experience in pack· here again, we found there was no such S aning, sc. me of which may he valuable to thing as a stock box. We could not af· other lood packers. TIlis upericllce ford to have such a box specially de· Sal", Polilene.. taught us that the first stell in proper o signed and made. We believe that box p:l.ckaging is to make some study of the manufacturers should make up such We're all polite enough in the ordinan' outlet (or the package to detennine the stock boxes just as thcy do stock boxes wa?'s 01 being courteous in manner alltl E propcr si7.e hefore deciding upon the in many other fields and sell to the small actIOn as we contact customers. But hy package itsell." manufacturers so that these p.lckers the vcr)' nature o( things a lot of null" U The author's firm manulactures a could have suitahle lahels printed and ness creel)S into our conversational ;H: macaroni aod spaghetti that is brown in use them. tivities. color since it is made o( a mixture o( neing enthusiastic about gctting our M "Our third step in packaging macaroni wheat Oour and cottonseed meal. De and spaghetti was to adopt a cellophane sales stories told, we'rc apt to he a Illl calise his product is different in type R hag for the 7 07.. siu, using a foldover hoggish in the matter o( lI1ol1opolizin~ (rom the usual and accepted goMen or lahel at the end which is stapled to seal. the conver5.ltion. \Vc leel we c:ln't nf· cream colored macaroni products, he This package has proven economical and ford to let the customer hreak in on us. quite naturally dr.cided that he should desirahle, as it pemlits visibility amI has and quite conulIonl)' we arc out and £1111 o adopt a different type 01 package, one increased sales. We usc this package be· rude III cutting Mid customer short. that would properly contain 16 oz., thus G cause of low cost-hut we yet believe the W e rightly class ourselves as l"Xperl ~ being easily distinl,ouished Irom the ordi· cartnn with a transparent window would on the suhjects of the goods and servin's nary 7, 8 or 9 oz. carton. He continued: give better results when all things are we sell. But that conviction prompts Ib L "For our 16 oz. package we wnnted to considerecl. to he overhearing at times in the slall" usc cardboard (aiding cartons but when "We have redesigned our wrapper ment o( our lacts, It betra)'S us inti' L we tried to huy we lound that there was three times at a cost o( $40 to $100 (or forgetting that the other (cllow \' alU('~ no such thing as a stock macaroni ·spa. each new wrapper. Two 01 the steps his opinions even Hlhey are not bascd nil J:helli box. All the manufacturers o( were taken hecause we saw room (or I as thorough knowledJ:c as ours. . thesc items have had to get th eir boxes improvement-the third step was taken \Ve don't mcan to be impolite, and W' or cartons specially made ; hence the because the health department of one all reali::e the handical) which heing !i' A many sizes, shape', and design.'1. We state objected to a single word which ap puts us under. So let's bear in mil\' walltt'd to hu\, 10,(00 carlons as a trial l>ea red on the wrapper. order to sec if the tark type o( mac:sr';mi all the time that it gains us nothing I' N "Our experiments have heell interest products would sell, \Ve found that we say what it is to our sales advantage t, ing H expensive for the small manulac· say, if we say it in a wa), that creates ;, would have to pay $7 per thousand in S turer. This experience would teach U5 barrier to making a sale. 10,000 1015 for plai.t boxes, spend $50 more (or' art and p'ates, then an addi· that, H we were to start over again. We need to be continually on nur tional $10 for printitlg the 10,fXX> boxes, knowing what we know now we would guard against this tendency to be tUIl UNIFORM A making the total $13ll. do these things: assertive, because we tend to become in · creasingl), so with sales success. Man~ "Wilh no assurance that the package "FIMsT-Survcy the field and see what S a salesman who finds his sales Ouctunting would sell, we tried another plan. We size package the average housewife de may gel the answer to that dilemmn ill hought sheets oC n-d paper 18 by 24 sires for the various lines. inches in size and wrapped the packages "Sv.cOl'm-Sce that the package call· the fact that as he experiences succcs ~ he unconsciuusly takes on 3n arroJ:anl in this paper, which cost us $5 per thou~ forms to all state ~nd federal i'cquire· sand sheets. We had a sickly yellow ments. way o( stating his sales lacts that top· label prinled at $4.00 per thousand-and "TIIIMD--Not attempt to redesign our pIes him (rom the SUCcess he attained through meek and tactful statements of had nur first experience in merchandis. package every time a (ood ~a lesman, his sales facts. . ing a food product. It Wlsn't so good. packaging supply salesman. retail grocer, Outstanding Superiority We found that eight out of ten women advertising man or other p3rty tame to who would pick up the unattractivf: us with a hot idea, but to bt.. open for A man can't expect to get very far package at all would ask if there was a suggestions, and to go to really big (oad when making excuses absorbs him to the small size available. The 16 ounce size brokers and get their ideas and reactions exclusion 01 doing anything else. I. r-lr------~------____ ------4, 16 THE MACARONI JOURNAl, Fehru:uy IS, 19.1; Fchruary IS, 19J5 THE MACARONI JOURNAL Ii Consolidated Macaroni Machine Corporation Consolidated Macaroni Machine Corporation Designers and Builders Designers and Builders of of High Grade lUacaroni Machinery High Grade Macaroni Machinery The 1935 Streamlined Press. The Press that gives you Streamline Another Consolidated Scoop. At Last! results. A Combination Press which is Practical The Press that converts lost Time and Produces both Long and Short into Profits. Pastes with equal facility. 'In these days of high speed, auto mobiles, aeroplanes, even railroad trains, Our Double-purpose Press meets are streamlined in order to eliminate air every requirement. resistance. The result is increased speed with conservation of power and time. \ 1 Has all improvements, many of which can only be obtained on our Press, Why do we call our press streamline? Because, by improving the design, we among which are- have been able to increase the produc Improved Cutting Device tion without any increase in power or Bronze Lined Pressure Cylinder any sacrifice in convenience of operation. Speed Control Valve All this has been accomplished with· Blow-proof Cap out complicating the construction. In Improved High and Low Pressure fact, our new model is much simpler Pumps than any of our previous presses, and is unquestionably years in advance of any ..... \ There are many others. This Press is machine now on the market. " fully described on our illustrated leaAet. Built in various sizes and types. \ We invite your inquiries. Let us know your requirements and we will help you select the press best suited for your needs. Send for illustrated and descriptive circular. SPECIALISTS FOR TWENTY-FIVE YEARS This illustration shows the Press with CUttu Ig device in position for the production of short pastes. On the opposite page i • • bown the Press with cutting device IUIXEIIS DIE CI.E,\NEIIS swung out of the way and the machine pr.~',ored for the production of long pastes. KNE"DEIIS BUYING l\1,\CIIiNES PIlESSES l\1"C"1I0NI CUTTEIIS We do not build all the Macaroni Machinery, but we build the best 156-166 Sixth Str.et BROOKLYN, N• . Y., U. S. A. 159-171 Seventh Str.et 156-166 Sixth Str.et BROOKLYN, N. Y., U. S. A. 159-171 Seventh Street AddrclI aU communications to 1.56 Sixth Street Address all communications to 156 Sixth Street • IX THE MACARONI JOURNAL F,·loru ;u )' 15, 1935 T I-I I; ~I A CAR U N I J U U J( N A I, 10 Colie Acllllillistrnt;on cadi. Fuurll'l'u such cudcs h;1I1 a rail' furcil-:It coulltril'5 shows a dt'cn':Jsl' flo ' CO," u{ I ~t- or sliJ.:hth· lIlon'. lu Ihe tolallis\ ~()\'c lllb c r 193·... There was cXpllried uf .\52 howe\"er Ihe accounlants made total 165.326 Ibs. worth SIJ.8·12 III .. \111\" Thl' ,H'IWt\ rtl~1 \0 iuduslry of OIdll1in Ihc ilJlluwillg- dassilicatiuns: kiln 11I'lIlUfat:1ul"ers. i~h ' r i llg all :\ R:\ roth's is judica!cli III.' 5,\ hudJ,:cls under 1/ IOth of 1~ of salt's ill til" m-ighl,.,rhllud IIf s-J1.400,lII,lI ,. Thl' total cXI Mlrts fur lilt' li rS I I 1m 11I1(1J,:l'IS 1/ 10 '" !4*ir l1Ionlhs 19,H Wt·rt.' 1.776,921 Ills. I ~ H'ar, w;lh an an:ragt' aSSI'S SIIlt'1I1 rail' IIf .i I huclKels 0 til ~~ ~i inK shippcd In -19 forciJ,:1I t'oullirics ;11 1 alllOUlilitlt: til 11111 IIlllrt' thall 10/65 of I?; 19 Imtil-:CI S ~~ to I ~ ;, I.rillJ.:illl-: 10 Anll'r1t-illi 1II:lIlL1fa\· ltln·r ~ of ,hi' \ '01111111' oi sail'S hy l"Olil'd indu s- 14 hutlg-els I ~'i ur lI\,er tllial of $I'Li,·152. This liJ.: llrI,' W;15 rt'I"Jflcd Ily a spl'cial Ilcn' is a li sl of the fllreiJ,:!! l'IItlnln, arnlUllling IIllit tllull'r lIiram S. Brown, FI\'I-: t;OUJ) TlltH: r; IITS III whkh macaroni prntllll'ts Wt'rc !'i hiplh :\HA !,\IIlgl-1 tlirn'\ur. :liter an I'X II.'I1II,'d durillJ,: ~m' elll"cr ami Ihl' allloUllt~ ,., An llllluukcli fur l'lIlIlilll-:ellt')· lIsually analysis 1101 only (If th" cmll' authurity pOrlt'tl to l·aeh. is an u\'l'riookcli detail. I)lulg(-I S passl'" Oil by :\ RA hul also of l'OLTXTIUES IhllSt'III..'IUiilll!. Thl' sun'l'.l' also inl"lUtll'S If it makl's hilll fel'! guud- It·\ him 1'()l":\I' ~ hrag. Ihl' "511111alcll I'X Pt'lItlilllH'S "i cllcle atl· XI·lh.-rl;uul s .i.!I' \\';lIIt ttl ha\'c Ihe fceling (If "l'inl-! t 'lI;h',1 l..:ill!:,I" III . Ihurilil's whkh "I'crah: Oil the basis IIr (';111 ,,,,1,, " .-.11 " \'uIUlIlar\' I"!JIIlri l.uliulIs {rulll il1tiustr\', pleased with Yllursc!f: Dun't contra !h.. t_; din wht.'Tl ~ ' IHt jus lly llIight. Ilr. 11" mluras . K"I The iiulkall',1 Inwl was clllIsilil'rid.l\' ('.. "Ia l ~ir:1. The Illalt who rUllS IlIi111-:S to suit i'~ , hl'lo\\' mllS\ olli";:11 l'xpcrlalinns aile! lUi· r.:ml t·m:t la hillls l'ir. seldlllll likes Ihe r(' :;o uit. I"::H , onidal eSlilllall's. The liJ.:lln's an' 11111 11"luILlr"~ 1,1/.1.1 I( il net'lis .. lUI u f c llcouragl'lIl t.'1I 1 lill:.1 :\lul i"dk:llillils an' Ihal aflt'r \"IlI lt· Xi rar:ll:ua . 1.lil" it iSII " genius. 1';lII;lIlIa .. !!,N, King Midas alltll~lrilit· s c~,nIJllete their ~lrJ.:ani l atillll Sall",I"r . . and are altlt· IU rl'lalc their l'slimale~1 '. . ~ft· .~k" .. 1Il'l'lls 10 at·tllal operalillll, Ihe 101011 cs \/ ..'.1 '1 ~1;'.lLd,,)) ;)1111 St. I'il·n,· I~ . 11 ,\ I'l'wlilllrt·S wi ll Itt· slill fllrther redllct·~1. '1\':1111 work COUlltS. :'\JII pia lit t'an re :\l'ldTI. allll I..al,r .. 1.1/.'.1 ESla),lishillJ.: ;111 aUlillal lutal was ditli dun' il s alTilleuls willHlUI Icam wurk. h Ik r m)), la It.... " l'UIt Itt'callst' ltUlIJ.:l'Is run fur \·ardnJ.: is a first essclltial of SUl't't'ssiul planl lIad'a,I,,,'" safl'1y. 3.'-! pcriods oi lin\l', an' (,ilkula tctl UII wiilcly Jamaic:, ! .Ui difTt·rillJ.: haSt'S oi colltrilJlltiulI alld an' Trilli,Ia,1 an" '1',,1 '" 1-:'' ' Semolina Olh"r IIr. \\'. In,lil·\ . UlukrJ,:lliuJ.: rl'\'isioll a s wde aUlhorilit·s I.hll'" Ami SOllie slit-k out their chins for Cnlo:. t'uh'r Ihdr Sl't'ollli 11I1(1).!t·1 pt'riods. I '1.'~~' fate's IJlows so as til have sUlIll'llIinJ,: III 1)' ,m;lIi.-an 1.:'·1' .. .. !7 .~! In l' akulaliuJ,: the 11l.'t\·t'lIl aJ.:e oi aSSt·SS· whimper ahllul. Xl·th. \\". h .. l it·~. .1,.11'1 ,lIl'nl mit- III \'UIUlII\' of Imsint'ss j.!re:.t lI:.iti. 1':"11. "r . .I.! h l ,liflit-lIlty was CIL t'ltUl1tl'n'll Ilt't'ause IlIIl y ---- \"ir!:ill I •. "r t ·. S . .1.11,'/ A better semulina, even ill till' t'a!'>l' IIi -'52 al'prll\'l'd ImdJ,:el s \\':IS International E.tcltungc Iiul;,!:. it ( '"I"ml,;a -,. il I'0 ~s iltll' 10 t'slaltlish the lota\ S:lles for Erna,I"r In granulatiun and rich Ihe intiw.lrit·s aITt·clcd. For IlIcSt· .\52 of JUucaro"i Prot/llcts IIr. 1;";:11\:, 1111'.' Imd).!l'I S il was iouml Ihal S.lH.llM,otXI I't'rI) ~~II Tilt' l'xl'"rIS alld illlJlurt!'i fur X"\'t'lII \·... ,\·/11.-1 .. 111 color, for macaroni IIi :1 ~~ l'l'IS IIll"nls al'l'lit',1 1111 $iO,J80.lIotl. ht' r 19,H show slil-:hl tlc(n'ascs imm tilt.' .hl IIUI worth oi Im sint·ss or a m lio of IIr. IlUl ia I ....·j prc\'illus lIH1nth an'urdilll-: 10 the rt"l".rl Iloilla .... 1/ 1')111 1,( 1';'. N,' manufacturers who real IIf thc Bureau IIi Fllrcij.!11 and Ilolllcslk Xclh. 1.. ,lia ! .. ll'l Thi!'> rali" was III\\" Itcl'aU St· Iht· liJ,:ul"t·s LUlllIIICft·c \'1l\·crinJ.! I null' in Ihis (ood 11"11 1-: 1..:"111-: ,J! ize that quality is the iurl\llk-d !'> ix i.1I,I).:t·IS for illdu ~ lrit·s h:I\" ~ 111Ir. lal·an ...... , ... LI! inJ,: \' l' r~ I;lr).:t· \'Ohlllll'l'I uf ltu5im'ss \\"ilh }'hihl~ ,i m ' 1.. !:t,III_ ~ .h;" Imports Syria .. ,; rl'ialinl\ II.w l',lt lt· :lIll11inislrali'lII l·IISl s. OilLe r .\ .j.. ,- surest and must per Thl':-l' :-1., ItlulJ,:l'lS illdu,lcd the hakinJ,:. For Xon:lllbcr 19,\-1 lilt' IlIlal illllM lr' .\It_I ratia ". l'OIlSlrul·li, .u. rt'I;,il alllt'IIUJltilt·. rclail laliull IIi macawlli prcHIUl'I S was Xl,77-1 Fn'.wh t ),-I';lIIi .. . " .... . manent foundation drllj.! . ).!t·lIt·r" l rl'lail illduslrics and Ihc II,s. wilh a \'alul' of S7,.HO til lIIalllli,,\·, X,'w ZI'al;lIlI! h:mkt'rs induSIf\' illl" whil'h IIr. E. ,\lric;l. ... i Il Vt'~III1l' 1I1 IlIfl'rs "i theSl' pTlJllut'ls ill iort·iJ.:n l'OUII' t'ui"" ,,( S . . \ (ri,''' . . " on which tu build tilt· r;lI ill \\':IS 'ml." 12/ UlOolh oi I 'J~ . Irit·s. 1;,11.\ t ·' ~ I_ I . i.t .~ .' Elimillal ill l! 'ht'~ l' sis l.tulJ,:l'Is ,lit' n " I'minl-: Iht· first II lIIoll'h ~ oj 11),'-1 :\il-:"r;a .. . .. a bigger and better lII:lillilil-: .q(, illtlU:-ll"il'S slum'cd a1\ "pt' r Iht're was a tut:!1 (Ii 1.202.i&-i III:.. IIf Olh.-r Fr.·nd, .\frt.-a Lit-"ria ... '"] ..'- - ;llillg ra,i" Itf 111/ (,,=;,11 oi I ~" ; , mat'am!!i produci s valucd 011 $100/,21-1. ~1'Jlaml ,i 'I1U ' !,IIi. • Ili j.! 11 aSSt'~ ~ I1H"111 ralt·s wcn' ("Ull" lIaw;tii business, Exports t'I.~ J . pn'\";dl'lll iUlhl' ~ lIlalic S I illduslrit::. .. !:i.-], l'ul'n" Iti.-" . ~I"tl! " ~· ,,\' l' r only a h;m,liul oi t'st"hlishlllt'lIl l'1 EspUrlatiuli uf 1II:..-arHlli pruthKb III Mill Don't Gamble "d King Midas M.I" elnu with Moist Soiled Shooks! D.ulul, USE AI •. Mill Co. DECATUR SHOOKS MINNEAPOLIS, MINNESOT,\ ALWAYS DRY· CLEAN· BRIGHT ~ WE SPECIALIZE IN A TTRACJlVE WOODEN BOXES FOR aUALITY FOOD PR~~~~TS DECATUR Box ~ BASK'ET COMPANY-· INCOlilPOftATl:D .i"~:' .:. I' LOUISVILLE, KENTLICKY , .: ". ' . . . ·~·l .', ,' ,1.;.) • Fd,ruary 15, 1935 THE MACARONI JOIJRNAL 21 l'rol'o.e ProMbilioll THE ENERGY FOOD heard (cithl'r in pt.'rson or hy ,Iuly ap. Adminislralor ill ~'har~l' oi lilt, hl'arill J.:, of Premiums poinlell repn'seillativl's l'ither hy " t. • i'"chruary 15, 19J5 THE MACARONI JOURNAL 2.\ Notes of the Industry When High Quality Counts Forty Years' I ~r of Haitimorl', Md. in a celebration cook in/.: school conducted in that , u witnessed II\' over 300 relatives aud carly this month under auspices of I ' I ~ Use .~ APITAL ItllOItUCTS SUCCl!83 friends 011 Ian. 15, 19.15. Among the re· JOfmwl of Jersc)' City, N. J. The 11 .,. Furty years of l'xpcricncc in noodle nowned gll~stS were Mayor Jackson and tess was Mrs. Thomas J.. Gantley, pr'-I manufacture has cSlahlishl"tl 1. E. llrt.'(k· Slate's Atlome), Wells of Baltimore, the cient of St. Ann's GUIld nf St. AI " " ~ hill hi 1;:11 in the estn'lIl u( discerning cit)' in which Mr. Sihler has olleratcd Home for the Aged who on accept in).: h\-r OUR brand.-AA·I and Capri Semolin.-produce a haker), and a noodle manufacturing assignment at the opening' of Ihe Sucn-,, cunks ill Columhus, O. While the oul mllcaronl of dl.l1nclive qualUy. Thev assure you put is snld mainly IhruuJ.:'h a chain of eSlahlishmenl for nearly a (Iuarter cen· ful sltow poinled out the htnefits III a Slores operated by Mr. Bn.'d:bill much tury. pro(>crly comltlt'lell cookin.: school tn au\' of II ~ne tran11ucent chlr.cter of the macaroni product, 1)( it lintis its wa)' In CflnStll11Crs through community. The merchanls of the nltl; and exceptional eating quality of the cooked macaroni. other outiets in Frank county. where Adds Noodles to Pretzels munity uncler Ihe leadership of lilt' custoll\ers willingly pay twice as milch JOllrllal co 24 THE MACARONI JOURNAL Fcllfuary 15, 19J3 Frhruary IS, 1935 THE MACARONI JOURNAL Spagllelti Eliquette sidcred proper among ltalians hut il docs of distrihution stich as truckers or cu· insure the safe passage of the elusive operatives. , EUlTol( MACAROl'\1 J OllMNAL: strands from plate to moulh. My f:unily has reel'lIlty Icamed tn ---- appreciate the true value 01 spaghetti Price al Wl.icl. and macaroni, hut I fcar that we lack Study of Dialribulion '1 Sella_ Noo lett es much of the proper spaghetti cating Differenlial. J tcchni 26 THE . MACARONI JOURNAL Fehrtl3ry IS, 19J5 l ~et. ruar)' 15, 19J5 THE MACARONI JOURNAL 27 , Code No Guarantee sums UI' this situation in the most appro the I::0venuoent policy respecling waitill,L.: priate following manner: periods ami that it would be impossihl\· of Succe!. "Nothing can make good grocers out at present to grant the industry's requl'St . Unfortunately too many members of of poor grocers, except themselves. The tlecision was made known to Chair· Many grocers look to the food code as mall G, Hoskins of the MacarOlIl the macaroni industry ha ..·c 1I0t yet been G. the olle thing that is goiug to help them able In convince themselves with what Colle Authority in a letter from Rich:tr .. or bl'lt,'r ),. ' , i,'f liS s,'1II1 II (Oll/f,·ft·IIt 7.50 I 7.70 swt.' ""!lilll'a to trOllt· /0 ),011, ill yuur 6'<0 I ~JS '.00 I ',Y' I S!,,_ 6. S.IXJO OWl! fillJlI, that Em,'1 II',';!/hl Sn,/,'., will SIIV,' ),011 1110111'),. I 7.40 2J Tile l,xllct \Velght SCllle Cu. .'" .'Y ,.. 1-102 W , 5th Avenue Columbus, Ohio • .' THE MAC ,\ ONI JOURNAL FeLru:u), 15. 1 9j ~ Fthruary 15. 19J5 THE MACARONI J OURN AL The MACARONI JOURNAL special wheat in the rich. arid ar~as of Quality Trend northern Africa but depended upon FOR Volete Una Pasta Perfelta ESquialta Sllm"o~t~t,:b:f g:t~,/.~':t':'~hi~~:d;:OJ bJ Yrd Russia (or much of the golden grain, Noticeable Tulie Ioh,lI R.,hUr,d U. S. P.tllll Oni" milled lrom durum, which brave the A trend towards better quality in food l'oulI.:IId In 1901 oriental macaroni its amber tint, its rich is particularly nr>lk: .. ble in &.dvertisl'ol A. P"bllt"loli 10 Adnllt' Ihi " mer'ull ".«10111 ladull" I1UU" fla vo r, ami the solidity after cook brands acco .. .:!;ng to opinion e "' Jlre s~ ... ! Usate! "ubtl,hld JoIollthl, br th. N,tlon.' Ihclronl J,bllll. I,cluren An.od.tioll u h. Ollid.1 O.,.n ing that is so essential for prol)Cr serv bi' Paul S. Willis, president of the Asso . QUALITY SERVICE Edltld b, the N~(:i~'~7.j~~.:ttfll. P. 0 , 0,•• " ing and appreciation of this 100% lood, clated Grocery Manufacturers of Amer· ica after an e>.tcnsivc study of the trend. 1"0 Las PUBLICATION COW.UTTBE In his opinion l~is is due to the delinill' l.ourS S. VAGNINO i'ltlld.nt Four Indualrica 0 . G, ilOSKINS r\d'liwr identity of adv,:rtiscd products \\'ho ~ " }.{, J. DONNA Edito r aUBICRIPTJON RATII Apply sponsors cannot :lfford to market shadd \" Unltld St •• tt and C.nad. • ••• ,1.50 pu ,fI' goods, He saitl,: . in .dunn Four more iudustries, haking powder, Fonl,." Countrl...... U .OO pu Jnr, III d.nn food desserts, desiccated cocoanut nnll "Food and .~roce ry manufacturers aH' lIllIll. Col'iu . ••••• . . • • • IS Celli, deli~hted RICl! Co"',, . • . • • , • • • • • . 2S tanh chicken packing. have applied for inclu by the increased clamor fm sion under the master cooe for the gro· quahty by housewives because they ha\'c SPECIAL NOTICK spent ma:,y expensive ),ears in an cn, ...~O.~t~~!,~~AI~~2:!~';~'. 'i1~1::,c:t1l./~~ ..~~;;~ cery manufacturing industry, the N·RA All miner' Inltllded ' or .... bUntl" mlill ruth Ih, anuounces, deavor to produce quality goods. I jln ~~!i'l:lll~~" Dr.ld.oo4, IlL, 110 "ltT thlll PI'tll Each industry has asked that some not say that business morals are invari TilE NACARONI JO~RtlAL .lIum,. 110 ' 111'<'''' modifications uf the basic code he pe r· ably 10Y.l~ perlect. Dut I do say this: :~~I~n1r .il;":O lork::~::'~ ',Jr.:::': r:;t:=~\tT; mil1l..-d, to meet the 1)'1fticular situation We food manulacturers dare not tum .r IIl1lrlltlworlh, COllunu. obtaining, out shoddy products, \Ve cannot afford Th publl.hm 01 TilE UACARONWOURNAL Objections to, criticisms of or sugges to do it. lIt would be economic suicide, i!:tih: ~hl,~n~~ll1~11 ::J:~!~: ~~~II~ ,ht4 Illher tions concenting the inclusion of allY 01 Why? Because we have given our prod RENITTANCl.SI-U,'" ,n chIch or dralll the indu5tries under the basic code under uCls a definite and recol.'llizable identity GIVE US A TRIAL ~~~~~"oAt:.!ct~~ol.hr Nulon,1 "amcml U,.u. the terms they propose were to reach by lIIeallS of the millions of dollars spent FOR in advertising these l)roduCIS; we ha\'e ADVERTISINO RATEI Deputy Administrator Weld 1o.t Stevens Steady, Dependable ProductIon of Uniform taught housew ives to expect a certain Rl:~I,alt.d'~~hl~., : " ,'. " ~~~. C:1I~:~~~(1: hefore noon February 6. Hl,h Quallty Products II the MOlt Important Hearings were held some time ago he high standard of quality in our foo (; OUR PURPOSE, r------~~r------.~ EDUCATE OUR OWN PAGE o~,~, .~OTI·o, A NN ELEVATE o lIN CING National Macat;oni Manufacturers INDUSTRY Bevolntionury Process of Nomlle Drying A.r.rociation ORGANIZE Will. IIARMON/Z£ Local and Sec/iollal Macaroni Cluhl TI,,"-. a a MANUFACTURER OFFICERS AND DIJ:.iCTORS 1931-1935 CLERMONT AUTOMATIC LOUIS 8. VAONINO. Plulol'nL--12~' IL LoIW An.. at. Loul., 110. JoS.PH PJlESCJII, VI" P"I%4tAt-IUO" ItIlplll,ll1nJ'. It. Lova.. "0. O. O. HOSKINS, Ad .1I.r Llb.u".W., JU. CONTINUOUS NOODLE DRYER II. J. Dann., Suu'I'r·Tuliuttr, Dralolwoo4, Ju, \~------Our Business and Our Public From the vcry beginning of the ruinous depression (h:1t cngul(cd the entire business world, yea, e\'en be (are anyone thought 5criom~ l y :thout such a ca lamity, there has existed an alm ust unending discussion :l.holll the n ~ cd of morc perfect accord between GO\'cmmcnt and so-called "Business." It ha s been vcry interesting. even cnconrabring, since it conveys the thought or idca that "Business" is an entity of some sort or kind that is capable o( dictating to the world whcther a count ry will or will not havc pros pcrity. · "Business" is not so all omnipotent. but merely a tool (or the exchange o( gooos or sen ·ice. wholly suh sen·jent to the power and desire of the masses whom it aims to ser'l'e in productton and exchange. "Business" is a servant of the people, not the master-a companion of prosperity mther than a creator. The attitmle of Government toward "Business" should differ little (rom its attitude to any class o( citizens. The same is true of "Business" obligation to Government. \ Ve read much in the press and hear a lot from plat form and radio speakers about the great need of Go\'crn ment and "Business" joining hands and playing "ring around the rosy" as the sure cure (or our deprcssed spirits. That is a splendid thenry, but impractical in that it has ne\'cr "worked out" to any satisfactory degree in it ny line o( business. For the macaroni-noodle manufacturers who form a n important, integral part of the so-called" Business," a little hand-joining and self-thinking of their Ow n would seeln entirely proper and surely most timely. The're fore, there is submitted lor their consideration a little three-point program ol hand-joining of our own, along the following lines. First, all the macaroni-noodle man ulacturers irrespectivc ol size of plant should immedi ately weld Ihcmseh'cs into a coorJinating body under the auspiccs of the trade associ:l tion of the Industry, thus permitting the J:'roup to speak and act as a unit in matters that generally affect the operators and ',ur allieds. Second, they should take the consumer-our "pu[Jlic"-more and more into our confidence by offering- them a grade of products that will not only recompense the consumer for money spent for macaroni products hut brain their e\'crl asting good will; allli third, arra~ge to .tell a pleasing, convincing story of the (ood value of macaroni productl> to willing listenerll in plain, easily tlnderstood lan~"lJaC'e through whatever media this lIlessage can [Jest be broadcast, economi cally and convincingly to "our dea r public." NO TIlU{;KS To ass ist in the promulgation of thil> program, the National Macaroni Manufacturers Association's facilities NO IUNnUNf. nrc at your service. There are so many things which a trade can do through its trade association, so much that From Noodle Cutler, to the Packing, in continuous operation, can he accomplished in the proper "joining of hands," th at all that is necessary is a "'~ i11 to do. Let's now consider al ralc of 1200 poulld. per hour. Dryillg "roce•• 3 hour•. this (rom the vi ewpui nt of "Our Bu siness" and "Our Public," f'o,. J-'urthe,.l'f".tlcular", Write tu CLERMONT MACHINE COMPANY, Inc. 268 Wallabout Street Brooklyn, N. Y. • , • PILLSBURY FLO' U R MIL L S COM PAN Y You can't make much money the color, flavor and cooking from a woman who buys only qualities of your brand. Color, one box of your macaroni. You flavor and cooking qualities come want her to buy one after another from only one thing-proper after another. She'll do that if color and strength in the semo she's sufficiently impressed by lina you use. DESIRABLE COLOR AND STRENGTH •.. IN W~aTEVER GRADE YOU CHOOSEI PI L L S B U'RY FLOUR MILLS COMPANY MINNEAPOLIS .L MIN N E SOT A '.