2018-Annual-Report-FINAL.Pdf

CONTENTS

National Book Development Board 4th Floor Building E Department of Education Complex Meralco Avenue, Pasig City 1605 Metro Manila, Philippines

All rights reserved. All works of authors and artists that appear in this publication are reserved. Printed and bound in the Philippines. National Book Development Board 4th Floor Building E Department of Education Complex Meralco Avenue, Pasig City 1605 Metro Manila, Philippines

Mandate

To promote the continuing development of the book publishing industry, to ensure an adequate supply of quality books for the global market.

Republic Act No. 8047, or the Book Publishing Industry Development Act, stipulates the mandate of the National Book Development Board (NBDB) to: Ý Philippine Development Plan • Formulate, adopt, and implement the National Book Policy and the National Book Development Plan. • Expanding economic opportunities in industry and services • Provide capacity-building services for the agency’s through trabaho and negosyo stakeholders such as publishers, authors, printers, and other • Promoting Philippine culture and values publishing entities that need its support. • Promote investments in the book industry and develop markets Ý Program for both domestic and international. • Administer incentives geared towards encouraging the • Local book publishing industry program production of excellent and affordable books.

Ý Organizational Outcome

Vision • Increase in revenue • Increase in titles National Book Development Board is the leading catalyst • Increase in manuscripts for building a culture of reading and authorship as well as an environment for the growth of the book publishing industry towards making it globally competitive. Ý Activities

• Public campaigns • Capacity building services Mission • Incentives administration services • Investment promotion and market development services To promote the continuing development of the book publishing industry, to ensure an adequate supply of quality books for the global market.

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Mandate

To promote the continuing development of the book publishing industry, to ensure an adequate supply of quality books for the global market.

Ý Organizational Outcome

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nbdb 2018 annual report 7 message from the chair

nbdb 2018 annual report 7 message from the chair MGr ESSA E f om THE CHAIR

am pleased to present the 2018 Annual Report of the National Book Development On behalf of the NBDB Governing Board, I thank the staff and our many partners from Board. Every year is a challenge for an agency such as ours with grand ambitions and the public and private sectors for their commitment to our mission of making quality books a modest budget. Last year was no exception. However, we are always growing and available and accessible to all Filipinos. adaptingI to the current milieu in which book publishers continue to compete for the attention of readers. Many thanks also go to you, our valued stakeholders, for your unyielding support and confidence in the little agency that could. A major highlight from last year was the presentation of the 2017 Readership Survey, the first readership survey to be fully funded by the agency. With the coordinated partnership of the Philippine Statistical Research and Training Institute, the NBDB designed a study that would determine the most pressing concerns of Filipino readers. This survey is a jump-off Sincerely, point toward better research and data gathering, which will guide our stakeholders and other partners in formulating better strategies toward the creation of books and the development of readership across the country. Flor Marie Sta. Romana-Cruz Chair of the Governing Board We also continue to expand the reach of our local activities such as literary festivals, storytelling sessions, and other capacity-building sessions. Our Booklatan sa Bayan series remains one of our flagship events, wherein NBDB travels to the regions to bring workshops to students and content creators in the regions. The Philippine International Literary Festival has also evolved to cater to a wider set of readers and creatives. For the 9th PILF, we set out a call for proposals to diversify our program and feature different aspects of literature and publishing, including editing, film adaptations, storytelling through gaming, and reading for the visually-impaired.

Philippine literature is also breaking onto international shores. Through the cooperation of publishers and creators, the Philippines conducted another successful exposition at the Frankfurt Book Fair, the world’s largest and oldest marketplace for books. Besides mounting the usual country stand, the Philippines hosted a business matching session, talks with Philippine authors sponsored by the National Commission on Culture and the Arts, and even a food tasting session by a Philippine cookbook publisher. We ended the year with a Philippine stand at the International Children’s Content Rights Fair in Thailand in order to boost visibility of children’s titles in the ASEAN region. In the future, we hope to send a Philippine delegation to international trade fairs in London, Hong Kong, and Abu Dhabi. Of course, our participation at these different fairs is due in no small part to Senator Loren Legarda whose initiatives have resulted in NBDB’s increased budget for international affairs. We owe Sen. Legarda our deepest gratitude.

These are only some of the agency’s accomplishments for 2018. Enclosed in the following pages is a more detailed account of how the NBDB has faced up to this year’s many Herculean labors.

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These are only some of the agency’s accomplishments for 2018. Enclosed in the following pages is a more detailed account of how the NBDB has faced up to this year’s many Herculean labors.

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nbdb 2018 annual report 11 Executive director's report

nbdb 2018 annual report 11 executive director’s report EXECUTIVE DIRECTOR’S

REPORT Our generous efforts have effectively promoted Philippine Literature and Filipino authors as we gained valuable insights through cultural exchange and established significant connections with industry players overseas. The continued passion of the NBDB, together with our stakeholders and partners, has provided spaces for independent presses and new content, he National Book Development Board (NBDB) in 2018 saw the best of the past years and recognizing them and celebrating the industry with the National Book Awards (NBA) and Na- T developed these initiatives beyond limits. Grassroots capacity-building activities tional Children’s Book Awards (NCBA). continued to grow and strengthen throughout the country. Since 2002, Booklatan sa Bayan travels for 17 years now with their focus still strong on the mother tongue and literature for As of 2018, the NBDB is glad to announce the endorsement of twelve (12) TADFI children. This year, Booklatan sa Bayan was held in Kidapawan City and Baguio City. The applications and awarding the National Book Development Trust Fund (NBDTF) to ten (10) Read Aloud program was also highly successful, strengthening our ties with Local Govern- manuscripts. We would be nowhere near to these accomplishments without the support ment Units (LGUs) and Non-Government Organizations (NGOs). Training-workshops with the of our stakeholders and partners. In the years yet to come, the NBDB and its Secretariat will Department of Education’s Bureau of Learning Resources (DepEd-BLR) held in Subic, Laguna, uphold the mission of actively promoting the development of the book publishing industry Cebu and Davao fulfill the ever-growing need of content creation, illustration, and publica- and ensuring an adequate supply of cost-effective and high-quality books for the local and tion of textbooks and other learning resources that respond to the opportunities and chal- international markets. lenges presented by the implementation of the K to 12 program in the Philippines.

The NBDB also partnered with the Intertextual Division of the Cultural Center of the Philippines for a mini-book fair for women authors for the Gender and Development (GAD) initiatives. The Board’s participation in the five-day Manila International Book Fair (MIBF), the Philippines’ largest book fair, also helped the Board to forward initiatives in the local scene Jerry G. Tizon through exploring the best practices and innovations in the academic book industry, focus- Executive Director III ing on textbook development, Science, Technology, Engineering, Agriculture, Math (STEAM) content development, and curriculum design. The 9th Philippine International Literary Festival (PILF) was the highlight of Buwan ng Panitikan this year with the most exemplary discourse on literature and publishing, themed “(AUTHOR)ITIES.”

The NBDB also celebrated the World Book and Copyright Day at the Fort Santiago in Intramuros, promoting authorship, readership, and creation of original works. Through these activities, the Board continues to strengthen our local book industry. To expand and broaden our horizons, the NBDB traveled to different parts of the globe and participated in five (5) international book fairs as part of our investment and trade promotion initiatives this year. These international fairs discussed the book industry’s biggest trends. NBDB’s presence with our stakeholders builds a bigger network with the industry worldwide.

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12 nbdb 2018 annual report nbdb 2018 annual report 13 summary of accomplishments SUMMARY OF ACCOMPLISHMENTS 0 0 Grassroots Capacity Building Initiatives Public Campaigns ý ý Booklatan sa Bayan 9th Philippine International Literary Festival ý ý Deped & NBDB Workshops World Book & Copyright Day ý ý Gender & Development Workshops Manila International Bookfair ý ý Academic Book Seminar Read Aloud 0 0 Investment & Trade Promotion Initiatives Publications ý ý Bologna Book Fair Bookwatch ý ý Kuala Lumpur Trade and Copyright Center Fair Writing Journal ý ý Asean Platform at Beijing International Bookfair Social Media ý Frankfurt Bookfair ý StoryDrive Asia ý 0 International Children’s Content Rights Fair Strategic Planning Initiative 0 0 Awards & Incentives Industry Research ý ý National Children’s Book Awards Industry Data ý ý National Book Awards Readership Survey ý Tax & Duty-free Importation ý National Book Development Trust Fund 0 ý Financial Report Translation Grants 0 The State of the Philippine Book Industry Report

14 nbdb 2018 annual report nbdb 2018 annual report 15 summary of accomplishments SUMMARY OF ACCOMPLISHMENTS 0 0 Grassroots Capacity Building Initiatives Public Campaigns ý ý Booklatan sa Bayan 9th Philippine International Literary Festival ý ý Deped & NBDB Workshops World Book & Copyright Day ý ý Gender & Development Workshops Manila International Bookfair ý ý Academic Book Seminar Read Aloud 0 0 Investment & Trade Promotion Initiatives Publications ý ý Bologna Book Fair Bookwatch ý ý Kuala Lumpur Trade and Copyright Center Fair Writing Journal ý ý Asean Platform at Beijing International Bookfair Social Media ý Frankfurt Bookfair ý StoryDrive Asia ý 0 International Children’s Content Rights Fair Strategic Planning Initiative 0 0 Awards & Incentives Industry Research ý ý National Children’s Book Awards Industry Data ý ý National Book Awards Readership Survey ý Tax & Duty-free Importation ý National Book Development Trust Fund 0 ý Financial Report Translation Grants 0 The State of the Philippine Book Industry Report

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Melanie Ramirez and Tomasito Fernando from the National Library of the Philippines (NLP) Grassroots were the main storytellers for the event. Mai Fianza-Sarmiento from Adarna House, also shared the story of Ti Nasingpet a Nuang, an Ilocano story for children. Kawiwit Storytelling Initiative, a group that focuses on the retelling of Cordilleran folklore, also performed a relaxing puppet Capacity-Building show for their 150 participants. Shortly after, the National Library of the Philippines spearheaded the Storytelling Sessions while various local publishers participated in the Book Fair. The Booklatan sa Bayan in Baguio Initiatives was part of the 1st Creative Festival in the city, in partnership with the Cordillera Studies Center and UP Baguio.

0 0 Booklatan sa Bayan Department of Education

Booklatan sa Bayan consists of lectures, seminar-workshops, book fairs, and storytelling and NBDB Workshops sessions to students, teachers, librarians, writers, and readers. Booklatan sa Bayan encourages the production of original content from Filipinos. Workshop on Evaluation on Supplementary Learning Resources April 9-13 • Subic, Laguna, Cebu, Davao Now on its 17th year, Booklatan sa Bayan was launched in 2002 in Capiz by the National Book Development Board (NBDB) with the following initial aims: to increase readership, assist in These workshops had an aim to fulfill the mandate tasked to the board, which was to producing more local publications, establish book retail outlets and functional reading centers or “monitor and conduct an annual evaluation of the progress of the shift of functions related public libraries, as well as foster a vibrant book trade. to the privatization of the DepEd textbook provision program and to monitor and ensure the equitable distributions and efficient delivery of books to the public schools by the private publishers and booksellers.” Not only that, the Board was also successful to carefully plan in Storytelling in Barangay Makilala, Kidapawan City an orderly manner. NBDB was also successful in encouraging the development of textbooks and other instructional materials for the free flow of information and deregulation of book September 22-23 publishing.

A total of 100 children gathered to listen to storytellers, Laurence Dave Pongcol and Dora Jane Lebrillo from ABC Educational Development Center, Inc. They read stories written by Visayan writers like Mary Ann Ordinario, and MJ Tumamac who were also present in the event. Training Workshop for Regional Illustrators Pongcol and Lebrillo also facilitated games to engage all the participants including the parents October 22-27 who accompanied their children. This activity conducted in Tanza, Cavite was aimed to upgrade the skills of the participants to the select illustrators who will be tapped in the development and production of visual arts of Storytelling and Book Fair in the University of the Philippines Baguio centrally-procured DepEd in-house developed and contextualized learning resources in various media. November 16

The NBDB conducted Booklatan sa Bayan: Storytelling and Book Fair in Baguio City as part of its effort to inspire the youth to read and patronize books written by Filipino writers. University of the Philippines Baguio Chancellor Dr. Raymundo Rovillos took part in the event by delivering a message and by actively participating throughout the event.

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0 0 Booklatan sa Bayan Department of Education

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BLR Illustrators’ Workshop content creators and publishers, editors, illustrators, designers and publishers of academic books, specifically of K to 12 textbooks. Greg Tabios Pawilen, a specialist on curriculum December 11-14 development talked about developing models for curriculum standards and on how textbooks can become more effective tools for learning. Joy Tan, General Manager of Marshall Cavendish The workshop, conducted in Home Crest Hotel in Ecoland, Davao City, was able to have Education shared her company’s practices and approaches in making STEAM learning illustrators to portray specific stories. The illustrators’ workshop invited talented artists from materials. Marshall Cavendish Education is the leading provider of K to 12 learning materials in Mindanao and had renowned children’s books illustrators such as Beth Parrocha and Felix Singapore. Mago Miguel as resource persons. Both artists have received national and international awards. Both are very passionate to share their knowledge and experience to the new illustrators. The The Rights Exchange Forum took place on September, with the aim of spurring business workshop was attended by seventeen talented and equally passionate young artists. NBDB transactions between and among industry players. It served as a venue for content creators officers and staff led by Executive Director Jerry G. Tizon provided support for the workshop. to interact with prospective publishers, as well as for publishers looking to develop content ABC Educational Development Center school owner and publisher Ms. Mary Ann Ordinario also and trade licenses. Claudia Kaiser, Frankfurt Book Fair Vice President for Business Development coordinated for the event. delivered a talk entitled, “Negotiating deals: Make the Most of Trade Fairs.” The talk was about preparing for international trade book fairs, negotiations, and follow-through to closing transactions. Gerald Cai, co-founder of SnapLearn also conducted a demo of their Augmented 0 Reality/Virtual Reality services for publishers. The Forum was organized by NBDB, in partnership Gender and Development Workshops with BDAP for Filipino publishers and content creators who wish to enter the international book market. Mini-Book Fair for Women Authors March 23

The National Book Development Board, in partnership with the Intertextual Division of the Cultural Center of the Philippines, invited interested publishers to join the Mini-Book Fair on 23 March 2018 at the 4th Floor Hallway, CCP Main Building, Pasay City. This activity was line with the Women’s Month Celebration to highlight women self-published writers as well publications focusing on the development in women and LGBT sectors.

0 Academic Book Seminar September 12-14

The five-day Manila International Book Fair (MIBF) is the Philippines’ largest and most varied collection of publications. Apart from books, the fair supports alternative teaching and learning methods, and features digital publications and multimedia. Book launches and signings are also highlights of the fair.

The NBDB hosted an Academic Book Seminar and a Rights Exchange Forum, as well as showcased finalists of the 2016 National Book Awards (NBA). The Academic Book Seminar was also held on September 14 in cooperation with the Book Development Association of the Philippines (BDAP). It explored best practices and innovations in the academic book industry, focusing on textbook development, Science, Technology, Engineering, Agriculture, Math (STEAM) content development, and curriculum design. Participants to the seminar included textbook

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0 Academic Book Seminar September 12-14

18 nbdb 2018 annual report nbdb 2018 annual report 19 investments and trade promotion initiatives 0 Kuala Lumpur Trade Investment and Trade and Copyright Center Fair Promotion Initiatives April 30-May 2 NBDB’s presence at the KLTCC is imperative as we seek to build a stronger network with the book publishing industry. By sending a representative to the fair, NBDB hopes to encourage more of its stakeholders in making Philippine content more visible to a wide readership.

A courtesy meeting with Ambassador Charles C. Jose and Consul Johann Veronica M. Andal took place at the Philippine Embassy in Kuala Lumpur, Malaysia.

New programs were introduced such as Page to Pitch 360, similar to NBDB’s National Book Development Trust Fund. New Publishers Program where ASEAN publishers which have never attended KLTCC were introduced to Malaysian publishers and other ASEAN counterparts to discuss possible rights trading. Copyright Lab, a section where relevant information on book publishing industry of focused countries, were curated and displayed. The Philippines was not featured yet at the Copyright Lab this year.

NBDB’s participation at the Kuala Lumpur Trade and Copyright Centre brought the following opportunity to its stakeholders: Great platform to sell/buy rights; Additional venue to showcase Filipino talents in the ASEAN region; Increased chances of selling rights in view of the topics and genre other ASEAN regions are interested in; and an Additional venue to utilize translated works 0 under the Translation Grant. Bologna Book Fair March 26-29 0 The Bologna Children’s Book Fair (BCBF) is undoubtedly the biggest children’s book rights ASEAN Platform at Beijing fair and children’s literature-related event in the world. Since it began in 1963, the BCBF has been a melting pot for all creators and lovers of children’s books; a venue for the discussion International Book Fair August 22-26 of the children’s book industry’s biggest issues and trends; and, a launch pad for the next big thing in children’s books. The NBDB, represented by Executive Director Jerry G. Tizon, participated in the Beijing International Book Fair (BIBF) with the following aims: to promote Philippine Literature and The fair is also the venue for the announcement of the world’s most prestigious honors in Filipino authors, to gain insights on the BIBF and the Chinese Publishing Industry, and to children’s literature: the Bologna Ragazzi Awards; the Hans Christian Andersen Award; and the maintain and establish connections with industry players. Astrid Lindgren Memorial Award.

The BIBF is one among the top four book fairs in the world. A gateway to the Chinese This year’s guest of honour country is China. Their long and rich tradition in children’s books publishers and readers, the trade was attended by 2,500 Chinese and international exhibitors was showcased through fora, workshops and exhibits. This year also highlighted books about from 89 countries and regions, where 300,000 publications were displayed. Art, Architecture and Design.

20 nbdb 2018 annual report nbdb 2018 annual report 21 investments and trade promotion initiatives 0 Kuala Lumpur Trade Investment and Trade and Copyright Center Fair Promotion Initiatives April 30-May 2 NBDB’s presence at the KLTCC is imperative as we seek to build a stronger network with the book publishing industry. By sending a representative to the fair, NBDB hopes to encourage more of its stakeholders in making Philippine content more visible to a wide readership.

A courtesy meeting with Ambassador Charles C. Jose and Consul Johann Veronica M. Andal took place at the Philippine Embassy in Kuala Lumpur, Malaysia.

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0 Philippines, must stand out from its ASEAN neighbors who are more inclined to using somber Frankfurt Book Fair colors in their booth designs. October 10-14 The Philippine Stand at Frankfurt was participated by the following publishers, authors, illustrators, and content creators as part of a delegation organized by NBDB. The co-exhibitors are: Adarna House, Inc., Anvil Publishing, Inc., Ateneo de Manila University Press, Book Development Association of the Philippines, C&E Publishing, Inc., Claretian Communications Foundation, Inc., Lampara Publishing House, Inc./Precious Pages Corporation, Mama Sita Foundation, Rex Book Store, Inc., Soline Publishing, Inc., Saint Matthew’s Publishing Corporation, University of the Philippines Press, Vicarish Publications and Trading, Inc., and WS Pacific Publications, Inc.

NBDB released a call for speakers to talk about important aspect about the Philippine book industry at the 2018 Frankfurt Book Fair. A selection committee within the NBDB curated a shortlist of speakers which was then endorsed to the National Commission on Culture and the Arts (NCCA) for the NCCA Travel Grant, which offers a travel subsidy for artists who would like to The Frankfurter Buchmesse (FBM) is the largest international trade fair for the book participate at international fairs. Two artists were awarded the grant: Kristian Sendon Cordero publishing industry, the most important marketplace for book rights, and a venue for cultural and Rommel Joson. Based on the shortlist of speakers, the NBDB selected Budjette Tan for an exchange among different countries. It is a five-day annual event held every October in additional Philippine event. Frankfurt, Germany organized by Frankfurter Buchmesse GmbH, a subsidiary of the German

Publishers and Booksellers organization. The FBM draws about 7,000 exhibitors and over 200,000 Further, Andrea Pasion-Flores provided Philippine perspective in the discussion of female visitors every year. writing in Asia Pacific. Dusseldorf-based Maite Hontiveros Dittke was also at the Frankfurter Buchmesse to promote Philippine cuisine. The first three days of the fair are restricted to trade visitors, which includes publishers,

authors, illustrators, literary agents, book distributors, books associations, librarians, printers, Kristian Sendon Cordero’s discussion of “The Filipino Writer as Translator” highlighted and other service providers. On the weekend, the fair is open to the general public. the work of translation as an integral part in writing literary histories. He talked about how a translated work of a Filipino writer as a Translator is not something that is done for the sake of Since 1976, the FBM has named a Guest of Honour (GOH) country whose publishing industry either the source language or the target language. Rather, it must be done to reach its target and other cultural products become the highlight of the fair. The GOH country is given a special audience/readers, hence emphasizing the importance of a regional lingua franca. The work of pavilion, which features major publishers and other important industry representatives of the translation also stretches the limit of one’s language and challenges his imagination. country. Georgia was chosen as GOH country for 2018.

Komiks is not limited to entertainment, it is also a popular form of expression and For the past few years, Philippine publishers, authors, illustrators, and other book experts information dissemination – this is what Rommel Joson talked about in his presentation, have sought to bring a “new wave of storytelling” to crash onto the shores of foreign book “Komiks: Weapons of Information and Disinformation.” He showcased past and present markets. The brand, Books Philippines, has presented itself as bright spot and an emerging examples of some Komiks used as propaganda material and present them as artifacts of force within the market. The original design of the stand, a bright yellow background, was their time. He looked into some examples of the latest Philippine komiks that attempt to create meant to evoke the sunshine of the tropical imagination. The design also featured the stories set in distinct historical contexts. Philippine map with “book islands” meant to represent the abundance of Philippine content.

Budjette Tan is currently the Creative Director in the LEGO Agency in Denmark but is also In 2018, the design of the Philippine stand at the Frankfurter Buchmesse must bring to mind one of the respected comic book creators in the Philippines. His presentation at the Frankfurt the brightness of the tropics and the plenitude of the Philippine book industry. Without explicitly Book Fair revolved around the Filipino Komiks, entitled “The Rise of the Independent Filipino using the tagline “A new wave of storytelling” the design elements must call to mind the Comic Book Creators and their Urban Fantasy Comics.” He also highlighted the new age of physical book or the act of storytelling rendered in a contemporary modernist style. Preferably, comic book creators featuring some works of Arnold Arre, Carlo Vergara, and himself. the visuals will feature a color that deviates from the bright yellow of the previous design. Books

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Andrea Pasion-Flores’ discussion on “Female Writing in Asia Pacific” delves into the topics Writing Challenge to the people of the Philippines. NBDB Chair Flor Marie Sta. Romana-Cruz these women authors deal with in their writings and which way these represent a female represented the Philippines at this event. perspective on life. Flores discussed some of the takes on these issues – and many more – by renowned women authors like Kamila Shamsie, winner of the 2018 Women’s Prize for Fiction, and Malaysia also hosted a small dinner for the members of the ASEAN book publishing Laksmi Pamuntjak, winner of the 2016 LiBeraturpreis – a prize that was established in 1996 after associations. Senator Legarda dropped by to meet the different members of the ASEAN the Man Booker Prize failed to shortlist a single woman. delegation.

To promote other aspects of Philippine culture, there was a cooking demo at the Gourmet The Philippine Consulate sponsored a dinner for the Philippine delegation at the 2018 Salon with Dusseldorf-based Maite Hontiveros Dittke. She introduced Mama Sita’s Flavors of the Frankfurt Book Fair. Senator Legarda was the guest of honour and a special launch of the book Philippine Islands at the Gourmet Salon through free servings of Adobo Sliders – mini adobo produced by her office was held at the event. This dinner gathered together the consulate, the sandwiches in dinner rolls. NBDB representatives, co-exhibitors and speakers, and the representatives from various offices.

This year’s Philippine presence in Frankfurt is also the first time the Philippine delegation will be joined by Senator Legarda, who is herself exhibiting several books she has published on arts and culture. Education Undersecretary Annalyn Sevilla was also at the Frankfurter Buchmesse 0 to give support to the Philippine delegation. StoryDrive Asia November 19-20 Another boost was the presence and support of Consul General Evelyn Austria Garcia from the Philippine Consulate in Frankfurt, which opened just this month. Through the NBDB, the Philippines attended the 2018 StoryDrive Asia, FBF’s international

all-media platform that started in 2012, which has been held by far in Frankfurt, Argentina, With a growing economy and a young, well-educated population, the Philippines is poised Singapore, and China. The event was a means to examine ways the Philippine book industry to become a strong, global book market in the Frankfurt Book Fair 2018 Business Matchmaking could adapt to technologies that enhance the reading experience. event. The Philippines has long been a big importer of books, particularly from the US and UK. Recently, local publishing initiatives have gained momentum. The country’s educational StoryDrive Asia reflects the changes, developments, and trends that are currently evolving system is expanding, and so is its need for textbooks and academic content. On the trade in the content industries. It aims to explore new forms of collaboration and business models side, children’s and YA are the strongest segments, with domestic production in these areas across media boundaries and cultural barriers. increasing.

This year, the event was in Jurong Town Hall, Singapore with the topics on: copyright, An important innovation is the ASEAN Forum, a significant initiative of lawyer Dominador technology, and international cooperation. There were more than a dozen sessions, some of Buhain, president of the ASEAN Book Publishers Association and Rex Publishing. It featured which were: the question of ownership in the modern world, online rights strategies: selling and aspects of publishing from the 10 member countries for four days, and began with a talk on buying in the virtual sphere, a case study on a new model that allows independent authors and “Surviving—New Trends and Challenges in the Philippines,” featuring NBDB director Leonor publishers to achieve success, among others. Reyes, Danda Buhain of Rex, Virginia Bautista of Vicarish Publications and Karina Bolasco of Ateneo Press. Upon discussion, it was declared that the total number of rights sold from 2010 to 2016 was 1,264. Not only that writer’s residences were supported from 2010 to 2016. It was also mentioned The Philippine Reception was attended by the Philippine delegates and other distinguished that the Borubudor Agency was created to facilitate rights deals. guests. A small reception in the country stand was hosted by the Philippines to welcome all new and old friends from the international book publishing industry. The NBDB Chair Flor Marie Sta. Romana Cruz gave welcome remarks and was the Master of Ceremonies. Senator Loren Legarda was also present at this event and delivered a message as well. The Philippine Consulate in Frankfurt also graced the event and gave remarks.

The objective of the Memorandum of Understanding (MOU) was to establish a partnership between the two parties mentioned above, in promoting Storymakers League’s 2nd Asian Story

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The objective of the Memorandum of Understanding (MOU) was to establish a partnership between the two parties mentioned above, in promoting Storymakers League’s 2nd Asian Story

24 nbdb 2018 annual report nbdb 2018 annual report 25 investments and trade promotion initiatives investments and trade promotion initiatives 0 International Children’s Content Rights Fair The ASEAN Illustrator Award, on the other hand, is about highlighting works by professional November 29-December 2 and amateur illustrators, and giving them a shot at international level recognition. Winners of this award receive a plaque graciously given by HRH Princess Maha Chakri Sirindhorn and cash prizes up to USD12,500. This year’s top prize of USD5,000 went to Mohd Khairul Azman Ismail The second edition of the International Children’s Content Rights Fair (ICCRF), focusing on from Malaysia for his unpublished work A Big Good Wolf. Seven other awards—one each for best children’s content from ASEAN publishers, was held from November 29 to December 2 in Chiang illustrator in fiction and nonfiction, and five more for emerging talents—bring the cumulative Mai, Thailand. prize monies to USD12,500.

This edition of ICCRF also sees the participation of Big Bad Wolf Books, a Malaysian book fair started by remainder company BookXcess. Co-founder Jacqueline Ng is in town with director Surachet Worawongwasu to oversee BBW’s fifth event in Thailand since 2016.

The Philippine delegation was participated by the following publishers and organizations: ABC Educational Development Center Children’s Books; Adarna House; Anvil Publishing, Inc.; Ilaw ng Tahanan Publishing, Inc.; Lampara Publishing House, Inc.; National Book Development Board; St. Matthew’s Publishing Corporation; and Rex Publishing House. Works of various Philippine-based children’s book illustrators were showcased at the ICCRF.

Filipino children’s book artist Joffrey ‘Pepot’ Atienza was able to fly to Chiang Mai to attend second edition of ICCRF. The ICCRF invited him to conduct art workshops. He showcased Filipino art and culture through the art of Taka (Filipino papier-mâché) making and painting as the focal point of his workshop. Participants painted Taka horses Atienza had brought with him. Participants could be seen happily walking the fair floor with uniquely painted horses.

The ICCRF is non-government organization currently led by Trasvin Jittidecharak, chair Atienza won inaugural ASEAN Illustration Awards Contest in 2017, hosted by the ICCRF. of the fair’s organizing committee. It was led by N.C.C. Management and Development Ltd., an investment company that is passionate about advocating for reading and promoting The Philippine Representatives in Chiang-mai were Gov. Ruel S. De Vera, Gov. Ani Rosa great content for children, which was looking into the long-term potential of bringing ASEAN Almario, Ms. Anna Karenina Buenafe (DTI), Dir. Leonor Reyes, Dir. Anthony John Balisi, and Mr. publishers together to uncover new content, promote different cultures, and exchange industry Ryan A. Esteban. ideas.

The Business Matching session, which many participants deemed the best feature of last year’s inaugural event, is back. ASEAN exhibitors get a chance to meet one another, discover their similarities and differences, and sit down to talk business. ICCRF intends to serve as a platform among ASEAN publishers to address missed opportunities from international events such as Bologna, Frankfurt, or Shanghai, as they are often too busy conducting international business during those events.

For overseas exhibitors such as Clavis (from Belgium) and Find Your Team (Italy), ICCRF provides a gateway to a new market with hidden talents and sales potential, and not just a platform to sell rights. As for India-based Tara Books, the fair’s special art exhibition allows it to showcase its collection of folk/indigenous art illustrations and award-winning hand-made books.

26 nbdb 2018 annual report nbdb 2018 annual report 27 investments and trade promotion initiatives investments and trade promotion initiatives 0 International Children’s Content Rights Fair The ASEAN Illustrator Award, on the other hand, is about highlighting works by professional November 29-December 2 and amateur illustrators, and giving them a shot at international level recognition. Winners of this award receive a plaque graciously given by HRH Princess Maha Chakri Sirindhorn and cash prizes up to USD12,500. This year’s top prize of USD5,000 went to Mohd Khairul Azman Ismail The second edition of the International Children’s Content Rights Fair (ICCRF), focusing on from Malaysia for his unpublished work A Big Good Wolf. Seven other awards—one each for best children’s content from ASEAN publishers, was held from November 29 to December 2 in Chiang illustrator in fiction and nonfiction, and five more for emerging talents—bring the cumulative Mai, Thailand. prize monies to USD12,500.

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Awa r d s 1) Si Janus Silang at ang Pitumput Pitong Pusong 6) Si Kian Written by Edgar Calabia Samar Written by Rowena D. Cahiles Illustrated by Borg Sinaban Illustrated by Aldy C. Aguirre and Incentives Published by Adarna House, Inc. Published by the Philippine Center 0 on Investigative Journalism National Children’s Book Awards July 17

7) Takbo! Mga Pandiwa: Kapag Pursuant to its mandate to create conditions conducive to the development of the local Naging Tinig ang Tunog

publishing industry, while ensuring the availability of quality and affordable books, the National 2) Habulan/The Chase Written and Illustrated by Auri Book Development Board (NBDB), in partnership with the Philippine Board on Books for Young Written by Kora Dandan Asuncion Yambao Published by Ilaw ng Tahanan People (PBBY) agreed to organize, administer and facilitate a biennial award to recognize ten Illustrated by Beth Parrocha Published by Anvil Publishing, Inc. Publishing, Inc. (10) best books published for children and young adults, referred to as the National Children’s Book Awards (NCBA).

3) May Gulong na Bahay/House on Wheels 8) Meläg Written by Genaro R. Gojo Cruz Written and Illustrated by Illustrated by Paul Imbong Bong Redila Published by Vibal Group Published by Adarna House, Inc.

9) A Lolong Time Ago: A Prehistory of the Philippines Halo-Halo Histories, Volume 1 Written by Michelline Suarez, 4) Lost Joonee Garcia and Divine Reyes Written and Illustrated by Illustrated by Benjor Catindig Rob Cham Published by Ilaw ng Tahanan Published by Adarna House, Inc. Publishing, Inc. Since its inception, the NBDB and the PBBY have awarded six (6) children’s books in 2010, six (6) in 2012, six (6) in 2014, seven (7) in 2016 and nine (9) this year. In 2014, another award was introduced, the Kids’ Choice Award for best story book/picture book for children.

The NBDB and the PBBY recognize that children’s books and young adult literature are works of art and culture that are both individual, incomparable achievements, as well as physical objects that are the products of teamwork, from author to illustrator, to the publisher, 5) Ang Hari ng Komyut printer, and bookseller. The winners are as follows: Written and Illustrated Lizette Daluz Published by Adarna House, Inc.

28 nbdb 2018 annual report nbdb 2018 annual report 29 awards and incentives

7) Takbo! Mga Pandiwa: Kapag Pursuant to its mandate to create conditions conducive to the development of the local Naging Tinig ang Tunog

28 nbdb 2018 annual report nbdb 2018 annual report 29 awards and incentives awards and incentives 0 National Book Awards

November 24 Pablo A. Tan Prize for Best Book of Nonfiction Prose in English Best Anthology in Filipino Every year since 1982, the Manila Critics Circle (MCC) has given Of Tyrants and Martyrs May Tiktik sa Bubong, May Sigbin the National Book Awards to the best books written, designed, and by Manuel C. Lahoz sa Silong edited by Allan N. Derain published in the Philippines. In addition, the MCC also gives Special The University of the Philippines Press Ateneo de Manila University Press Awards to outstanding publishers or publishing projects and Citations for outstanding achievements in special categories. In 1995 and 1996, the awarding ceremonies were telecast over PTV-4. No book written or edited by a member is eligible to win a National Book Award; Best Book of Nonfiction Best Graphic Literature instead, the MCC gives Members’ Awards to its members who publish Prose in Filipino Dead Balagtas, Tomo 1: Mga Sayaw Pag-ahon: Mga Kwentong Buhay ng ng Dagat at Lupa books. mga Nanay by Luna Sicat Cleto by Emiliana Kampilan 8Letters Bookstore and Publishing Adarna House, Inc. Early in 2008, the MCC entered into an Agreement with the National Book Development Board (NBDB) to institutionalize the National Book Awards with the NBDB to better honor Philippine publishers and authors. The move ensures that the yearly awards will continue to recognize the creative works of our talented authors and publishers for many years to come.

Philippine Literary Arts Council Prize Best Literary Criticism / Literary With the National Book Awards, both the NBDB and the MCC hope to organize more for Poetry in English History in English prestigious yearly tributes to those who dedicate their lives to producing quality books that Running with Ghosts Elites and Ilustrados in Philippine Filipinos can all be proud of. The best books published in 2017 are as follows: by Merlie M. Alunan Culture by Caroline Hau Ateneo de Naga University Press Ateneo de Manila University Press

Cirilo F. Bautista Prize for Best Book Best Book of Fiction (Novel) in of Short Fiction in English English Coral Cove and Other Stories The Quiet Ones Best Essays in English by Angelo R. Lacuesta by Glenn Diaz Best Book of Poetry in Filipino The Thing with Feathers University of Santo Tomas Publishing Ateneo de Manila University Press Mga Sugat na Naligaw sa Gubat by Cristina Pantoja Hidalgo House by Emmanuel Quintos Velasco University of Santo Tomas Publishing Ateneo de Naga University Press House

Gerardo P. Cabochan Prize for Best Best Book of Fiction (Novel) in Best Translated Book Book of Short Fiction in Filipino Filipino Bamboo Whispers, Ang Nawawala Poetry of the Mangyan Ang Ikatlong Anti-kristo by Chuckberry Pascual by Antoon Postma, Sylvia Mayuga, by Eros Atalia Best Anthology in English Visprint, Inc. Marne Kilates, Quintin Pastrana, Visprint, Inc. Tinalunay Hinugpong nga Panurat Resti Reyes Pitogo, and Soledad nga Winaray by Merlie M. Alunan Laviña (Translators) The University of the Philippines Press The Bookmark, Inc. and the Mangyan Heritage Center

30 nbdb 2018 annual report nbdb 2018 annual report 31 awards and incentives awards and incentives 0 National Book Awards

30 nbdb 2018 annual report nbdb 2018 annual report 31 awards and incentives awards and incentives 0 Best Book on Humor, Tax and Duty-Free Importation Sports, and Lifestyle Best Book on Food Playing with the Big Boys: of Raw Materials for Book Publishing Feast with Me Basketball, American Imperialism, by Stephanie Zubiri-Crespi and Subaltern Discourse in the This TADFI incentive is open to book publishers, book printers, and book industry associations Anvil Publishing, Inc. Philippine by Lou Antolihao registered with the National Book Development Board. It is approved for book production only, Ateneo de Manila University Press and imported raw materials (such as paper for inside pages and foldcote for cover of books) must be liquidated by quantity of books or covers made. Evidence-based reporting is required and documents issued by third party authorities are required to show material quantities

John C. Kaw Prize for Best Book on imported and books delivered. History Victorio C. Valledor for Best Book in Cyclones & Earthquakes: The the Professions In 2018, twelve applications for TADFI were approved by the NBDB Governing Board. Only five Jesuits, Prediction, Trade, & Spanish The Philippines Towards Resilient book printers availed, with repeaters Bloombooks, Inc. applying twice to import newsprint and Dominion in Cuba & the Philippines, Cities and Communities by Felino foldcote, and the Philippine Bible Society applying for five various materials (Miralight Madrigale 1850-1898 by Aitor Anduaga Palafox Jr. Ateneo de Manila University Press Anvil Publishing, Inc. 15022 for cover, and Bible Paper, Cream Paper XLNT Light, Cream Paper Opalite, and Cream Paper Uniq for inside pages). The other 3 applications were filed by FEP Printing Corporation (coated paper), Rex Book Store, Inc. (newsprint), and Vibal Group, Inc. (newsprint).

Best Book on Science Alfonso T. Ongpin Prize for Best Traditional Medicine in the Colonial Book on Art Textbooks / School books produced Taxes and duties exempted Philippines, 16th to the 19th Century The Life and Times of Purita Kalaw 9,140,959 PhP 9,736,885.41 by Ma. Mercedes G. Planta Ledesma The University of the Philippines by Purissima Benitez-Johannot Bible covers made Press Vibal Foundation, Inc. 620,000 PhP 28,377.27

Elfren S. Cruz for Best Book on Social

Sciences Best Book Design Philippine Modernities: Music, Dead Balagtas, Tomo 1: Mga Sayaw Performing Arts, and Language, ng Dagat at Lupa 1880-1941 by Jose S. Buenconsejo by Emiliana Kampilan The University of the Philippines Adarna House, Inc Press

Best Book in Journalism Magandang Gabi Bayan: Nation, Journalism Discourse, and

Television News in the Philippines Publisher of the Year by Estelle Marie M. Ladrido Ateneo de Manila University Press Ateneo de Manila University Press

32 nbdb 2018 annual report nbdb 2018 annual report 33 awards and incentives awards and incentives 0 Best Book on Humor, Tax and Duty-Free Importation Sports, and Lifestyle Best Book on Food Playing with the Big Boys: of Raw Materials for Book Publishing Feast with Me Basketball, American Imperialism, by Stephanie Zubiri-Crespi and Subaltern Discourse in the This TADFI incentive is open to book publishers, book printers, and book industry associations Anvil Publishing, Inc. Philippine by Lou Antolihao registered with the National Book Development Board. It is approved for book production only, Ateneo de Manila University Press and imported raw materials (such as paper for inside pages and foldcote for cover of books) must be liquidated by quantity of books or covers made. Evidence-based reporting is required and documents issued by third party authorities are required to show material quantities

Elfren S. Cruz for Best Book on Social

Best Book in Journalism Magandang Gabi Bayan: Nation, Journalism Discourse, and

Television News in the Philippines Publisher of the Year by Estelle Marie M. Ladrido Ateneo de Manila University Press Ateneo de Manila University Press

32 nbdb 2018 annual report nbdb 2018 annual report 33 awards and incentives awards and incentives

The original work must be published in the Philippines and written by a Filipino author in National Book Development Trust Fund any of the country’s languages (Filipino, English, and other Philippine languages).

The NBDTF was founded in March 2009 by virtue of the Republic Act No. 9521 and was Translation Subsidy Program Grant Recipient for FY 2018 envisioned to encourage the local research and writing of books for publication, especially in Recipients Manuscript Language the areas of science and technology and the many other subject areas where locally authored books are few or nonexistent. This contributes to the development of wider Filipino-content Ateneo de Manila Canal de la Reina Filipino to English which is lacking in the titles being released year-in and year-out. It also aims to preserve University Press (Arceo, Liwayway A.) Philippine culture and address the need for Filipino-authored books. Anvil Publishing Great Philippine Jungle Energy Café English to Arabic (Yuson, Alfred) It is also geared towards producing supplementary reading materials for our public Anvil Publishing All My Lonely Island English to Arabic schools. Since 2016, the call for submissions have included manuscripts addressing the needs (Campilan, VJ) for more supplementary materials in the mother tongue and subject matter areas in senior high school.

The RA 9521 addresses several concerns in the publishing sector and several challenges in our literacy system. It helps authors continue producing content to augment non-existence of content in some subject areas; it encourages Filipino-authorship; and it addresses the need to produce supplementary reading materials for public schools.

0 Translation Grants

The National Book Development Board of the Philippines (NBDB) offers translation subsidies to Philippine publishers to translate existing published books in a Philippine language to English or any other foreign language.

The subsidy program aims for wider dissemination of Philippine culture, art, and literature, locally and globally, by allowing readers to read extant Philippine published books in their native languages.

The initiative to getting more Philippine authorship translated into various languages is apparent in the National Book Development Board’s (NBDB) Translation Subsidy Program. The program started just three years ago in 2016 and it focused on having Philippine contemporary authorship translated to languages other than Filipino and English.

Currently, those eligible to the subsidy program are (1) Philippine publishers who intend to translate and publish books in a Philippine language to English or any other foreign language; and (2) Philippine publishers who sold translation rights of a published Filipino work to a foreign publisher (license and translation contracts must have been executed) may apply.

34 nbdb 2018 annual report nbdb 2018 annual report 35 awards and incentives awards and incentives

0 Translation Grants

34 nbdb 2018 annual report nbdb 2018 annual report 35 public campaigns 0 World Book and Copyright Day Pi ubl c Campaigns April 23 0 The NBDB celebrated the World Book and Copyright Day at the Fort Santiago, Intramuros, 9th Philippine International Literary Festival Manila. The event was held to promote authorship, readership, and creation of original works april 19-20 in general by featuring Filipino authors, artists, and their award-winning works; to promote awareness of the importance of copyright; and to engage the Filipino general public in this The Philippine International Literary Festival (PILF), a landmark project of the National annual celebration of books which happens all over the globe. Book Development Board (NBDB), has become a highlight of the Buwan ng Panitikan (National Literature Month) celebration. The festival is NBDB’s way of celebrating literature and promoting For the past years, the National Book Development Board (NBDB) and Intellectual Property best publishing practices through discourse on opportunities, issues, and trends in the book Office of the Philippines (IPOPHL) have celebrated and promoted together a deep love for books industry. and great respect for copyright every 23rd of April, when the World Book and Copyright Day is annually celebrated all around the world. This year, the 9th cycle of the festival was held from April 19 to 20, 2018 at the Cultural Center of the Philippines (CCP). Themed “(AUTHOR)ITIES” which underscores the changing With the theme “Book Fiesta 2018”, the one-day event showcased a book market hosted by meanings of authorship, narrative, and power, the Festival features the capacity of creation Philippine publishers and partner agencies, free workshops on basic bookbinding, calligraphy, to transcend boundaries and create new worlds to bridge gaps in the book industry and in and spoken word poetry, and a series of activities including storytelling, balagtasan, and on- society. the-spot shirt printing that promotes some of the 36th National Book Awards winning titles, and cultural performances. As in previous years, the Festival mainly featured a two-day series of talks, panel discussions, and workshops, which coincided with a book fair showcasing mostly Filipino- published and authored titles. This year, film screenings were also part of the Festival, highlighting significant movies that were adapted from excellent Philippine-published works or place such works, Filipino artists, and literary arts at the center stage. Another new feature is a two-day series of demonstrations and play tests of tabletop games based on Philippine literature and mythology.

36 nbdb 2018 annual report nbdb 2018 annual report 37 public campaigns 0 World Book and Copyright Day Public Campaigns April 23 0 The NBDB celebrated the World Book and Copyright Day at the Fort Santiago, Intramuros, 9th Philippine International Literary Festival Manila. The event was held to promote authorship, readership, and creation of original works april 19-20 in general by featuring Filipino authors, artists, and their award-winning works; to promote awareness of the importance of copyright; and to engage the Filipino general public in this The Philippine International Literary Festival (PILF), a landmark project of the National annual celebration of books which happens all over the globe. Book Development Board (NBDB), has become a highlight of the Buwan ng Panitikan (National Literature Month) celebration. The festival is NBDB’s way of celebrating literature and promoting For the past years, the National Book Development Board (NBDB) and Intellectual Property best publishing practices through discourse on opportunities, issues, and trends in the book Office of the Philippines (IPOPHL) have celebrated and promoted together a deep love for books industry. and great respect for copyright every 23rd of April, when the World Book and Copyright Day is annually celebrated all around the world. This year, the 9th cycle of the festival was held from April 19 to 20, 2018 at the Cultural Center of the Philippines (CCP). Themed “(AUTHOR)ITIES” which underscores the changing With the theme “Book Fiesta 2018”, the one-day event showcased a book market hosted by meanings of authorship, narrative, and power, the Festival features the capacity of creation Philippine publishers and partner agencies, free workshops on basic bookbinding, calligraphy, to transcend boundaries and create new worlds to bridge gaps in the book industry and in and spoken word poetry, and a series of activities including storytelling, balagtasan, and on- society. the-spot shirt printing that promotes some of the 36th National Book Awards winning titles, and cultural performances. As in previous years, the Festival mainly featured a two-day series of talks, panel discussions, and workshops, which coincided with a book fair showcasing mostly Filipino- published and authored titles. This year, film screenings were also part of the Festival, highlighting significant movies that were adapted from excellent Philippine-published works or place such works, Filipino artists, and literary arts at the center stage. Another new feature is a two-day series of demonstrations and play tests of tabletop games based on Philippine literature and mythology.

36 nbdb 2018 annual report nbdb 2018 annual report 37 public campaigns public campaigns 0 Read Aloud Publications Read Aloud is the program of the NBDB to promote a culture of reading and storytelling to all group ages. The activities are usually conducted in partnership with non-government 0 organizations, schools, and local government units (LGUs). Bookwatch

Bookwatch is the official publication of the NBDB. It documents NBDB activities and projects, University of the Philippines Visayas as well as book industry news and trends, and presents Philippine books and publications. This year, the NBDB was able to publish Bookwatch Volume 21 No. 3 and No. 4. April 13-14

In line with the celebration of National Literature Month, the NBDB and the Hubon Manunulat held the Tukibasa: Celebrating the Joy of Discovery through Reading. Part of it was a series of storytelling sessions by Kuya Bodjie Pascua, who shared the story of Mahiyaing Manok to his 174 participants.

Hospicio de San Jose May 11

With Jolizbeth “Teacher Dyali” Justo as the storyteller, NBDB’s beneficiary were the children ages 3-14 of the NGO, Hospicio de San Jose. She read two (2) children’s books namely: Ang Mahiyaing Manok by Rebecca Anonuevo, and Ang Magic Silya ni Titoy by Russel Molina. Games and interactive activities encouraged the participation of the 36 children in attendance.

De La Salle-College of Saint Benilde June 2

NBDB partnered with DLS-CSB School of Deaf Education and Applied Studies (SDEAS), and storytellers Kuya Bodjie and Teacher Dyali conducted oral storytelling for selected deaf students. Storytellers conducted a half-day training. In total, there were 129 participants including the children from Barangay 746 who were part of the University’s outreach program.

Barangay Toril, Davao City November 9

NBDB implemented a storytelling activity along with a book fair in collaboration with the National Library of the Philippines (NLP), Local Government Unit (LGU), local writers, and publishers. The NLP storytellers led the Read Aloud activity through a puppet show with 144 participants mainly from nearby elementary schools. The children also showcased their talent in singing and dancing.

38 nbdb 2018 annual report nbdb 2018 annual report 39 public campaigns public campaigns 0 Read Aloud Publications Read Aloud is the program of the NBDB to promote a culture of reading and storytelling to all group ages. The activities are usually conducted in partnership with non-government 0 organizations, schools, and local government units (LGUs). Bookwatch

Hospicio de San Jose May 11

De La Salle-College of Saint Benilde June 2

Barangay Toril, Davao City November 9

38 nbdb 2018 annual report nbdb 2018 annual report 39 public campaigns 0 Writing Journal Strategic planning initiative

The 2018 Strategic Planning initiative of the National Book Development Board (NBDB) was undertaken with the twin purpose of: 1) reviewing and updating, if found necessary, the country’s National Book Policy (NBP), and 2) crafting the medium term National Book Development Plan (NBDP) 2019 to 2022.

In pursuit of the twin purpose given above, and after the completion of the – 1) Inception Workshop, 2) Preparatory Work: Environmental Scanning, and 3) Strategic Planning Workshop by the NBDB Secretariat, and the 4) Strategic Planning Session with the NBDB Board Chair and Members – with support from the engaged Strategic Planning subject matter expert (SME), this Final Report presents, among others, the: 1) updated NBP, and the 2) draft version of the crafted NBDP 2019 to 2022.

The entire NBP and its declarations were for most parts kept the same as the existing one, except for very minor updating imperatives detailed in the Introductory Chapter of this Progress Report and those recommended by the NBDB Chair and Board Members. The adoption 0 of the same provisions in the existing NBP in this updated version was done on the strength Social Media of the following reasons: 1) the existing NBP takes off from the spirit and letter of RA 8047, thus it readily benefits from the enduring stability and, to some extent, long-term relevance of the Upcoming and completed NBDB activities and booksphilippines.gov.ph law; 2) the texts in the NBP’s existing version for the legal basis, objectives, principles, strategies, other literary campaigns in the website and social organizational arrangements and responsibilities, and general and implementing policies, to media platforms were frequently updated. the credit of its writers, were adequately stated in sufficiently broad terms, thus, having the fb.com/nbdb.phl capacity to accommodate a wide spectrum of impulses, ideas, and developments from both The NBDB actively uses its website and social internal and external NBDB environments; 3) the immediately foregoing reason makes the NBP media accounts on Facebook, Instagram, and Twitter @nbdb_phil very much like the evergreen preamble of the NBDP, which as expected is the more dynamic, to disseminate industry information, and encourage change-prone, action oriented and concretely implementable version of the NBP; and 4) the reading among Filipinos, especially the youth who are verbatim adoption of nearly the entire existing NBP was also in response to the wisdom of very active in social media. @nbdb_phil ‘do not change what is still working well’ and ‘do not reinvent or fix the wheel if it” is still quite functional and “is not broken anyway”.

For its part, the draft NBDP flows out of the updated NBP, the Philippine Development Plan (PDP) and the four priority thrusts for the immediate medium term spelled out by NBDB Executive Director Jerry G Tizon during the Inception Workshop. The four priority areas, and their legal bases in brackets, are:

A. Ensure an adequate, affordable and accessible supply of books for all segments of the population [RA 8047, Section 4.c];

40 nbdb 2018 annual report nbdb 2018 annual report 41 public campaigns 0 Writing Journal Strategic planning initiative

A. Ensure an adequate, affordable and accessible supply of books for all segments of the population [RA 8047, Section 4.c];

40 nbdb 2018 annual report nbdb 2018 annual report 41 strategic planning initiative

B. Foster the development of the skills of personnel engaged in book publishing through in- service training programs and formal degree and non-degree book publishing courses Industry Research in schools [RA 8047, Section 4.h]; C. Facilitate stronger coordination with other agencies, especially the Education and Training Sector [RA 8047, Section 8; IRR Rule IV, Section 6, Letter g]; NBDB gathers, stores, and analyzes data about the industry. Data are collected through D. Give life to the provision on mandatory registration of persons and enterprises engaged the information sheets provided by authors and enterprises engaged in book publishing in the various functions of the book publishing industry [RA 8047, IRR Rule V, Section 2, and related activities when they register and accredit with NBDB. This information includes Letter g]. the number of writers, available manuscripts and books published, publishers and printer’s revenue, and number of employees, among others. In terms of structure, the new NBDP follows the Balanced Scorecard format where the vision, mission, core values, as well as the four Balanced Scorecard perspectives – external Data collected by other government agencies specially the Philippine Statistics Authority stakeholders, internal processes, people and organization, and financials – are captured in the are also collected and analyzed. Reports by these agencies provide information about the book so-called Strategy Map. The Strategy Map further stipulates the desired outcome statements publishing industry’s gross value added, number of employees, family expenditure on books, for the external stakeholders and the output statements for the three other Balanced Scorecard imports and exports of printed books, the number of bookstores and libraries. perspectives mentioned. These outcome and output statements serve as the strategic goals that define the vision statement into more concrete and comprehensible terms for the medium NBDB takes note of major local and international market factors based on interaction with term strategic plan period. stakeholders during international book fairs and symposia, Kapihan sessions, and Booklatan activities. All the information collected and analyzed are made available at NBDB Industry Strategy Map 2019 to 2022 Data website. These are also presented during market presentation in local and international conferences and fora.

Vision Excellent and affordable books by Filipinos for all

Outcomes 0 Industry Data Local book publishing industry Economic opportunities in industry Stakeholders developed and services expanded As a result of the continuous gathering of book publishing industry data of Industry

outputs Research and Management Information System Division (IRMISD), the National Book Development Board (NBDB) will soon release a publication on the status of the book publishing Processes Online electronic-based ISO 9001:2015 aligned industry. The NBDB aims to guide industry players in identifying the industry’s major issues of D R concern by conducting research on these categories. I Professionally V People + Mandate-responsive competent Strategic physical workforce structure with disciplined The data gathered from different government agencies are warily from the Department of E Organization workspace commitment R Education (DepEd), National Library of the Philippines (NLP), Philippine Statistics Authority (PSA), S and Department of Trade and Industry (DTI).

Finance Exemplary fiscal prudence As one of the focal points of the industry research, state of the book publishing industry which comprises the data from Annual Survey of Philippine Business and Industry (ASPBI) of PSA, and export and import from Tradeline Philippines of DTI, shows how the book industry fares Empowering the Filipino to create, publish, and distribute books for readers with other industries in the Philippine market and how much it contributes to the economy. The Mission worldwide data collected include number of establishments, number of employees, income, expense, value added, sales from E-Commerce, compensation, export and import in book publishing industry from 2009 to 2017. Core Values Innovation • Excellence • Integrity

42 nbdb 2018 annual report nbdb 2018 annual report 43 strategic planning initiative

Vision Excellent and affordable books by Filipinos for all

42 nbdb 2018 annual report nbdb 2018 annual report 43 industry research industry research

Readership Survey 4. The respondents’ awareness of the presence of public libraries in the barangay and in municipalities/cities is quite low, with only 12.54 percent of respondents said they

The National Book Development Board (NBDB) is mandated to build a culture of reading are aware of the presence of public libraries in the barangay and 40.59 percent and authorship and to conduct studies designed to improve the local book publishing industry. of respondents said they are aware of the existence of public libraries in their One of NBDB’s projects is the Readership Survey that aims to study and determine the reading municipalities/cities. habits and attitudes of Filipinos. The survey has been conducted in 2003, 2007, and 2012 with 5. The main source of information on the non-school books read by the respondents is the Social Weather Stations (SWS). In these studies, there were 1,200 adult respondents and the television, providing information to about 52.4 percent of the respondents. Word clustered in the areas of National Capital Region (NCR), Luzon (outside of NCR), Visayas, and of mouth, through recommendations from friends and relatives, followed as the main Mindanao. source of information at 40.92 percent. Social media, through Facebook, is also an effective way in providing information to the respondents with about 33.8 percent.

The results of the survey will be used in determining appropriate policies, capacity-building 6. The average number of electronic non-school books read by adult respondent in the initiatives, content development, and book promotion programs to enhance the government last 12 months is quite low at 1 book. The average number of printed non-school books support for the book publishing industry. read in the last 12 months is higher at about 5 books. The average number non-school books at the respondent’s place of residence during the visit is estimated at about 9

In 2017, the NBDB, in partnership with Philippine Statistical Research and Training Institute printed non-school books. (PSRTI), conducted an extensive and comprehensive Readership Survey by increasing the 7. For willingness to spend for electronic non-school books, majority of the respondents number of questions and including children as respondents in the study. From 1,200 adult are willing to spend at most PhP 199 per book (75.70 percent). The results are almost respondents (aged 18 years old and above) in the past, the latest survey includes 1,200 child the same for the amount respondents are willing to spend for a book published by a respondents (aged 6 to 17 years old). This is the first time the NBDD studied the reading foreign publisher, where about 68.74 percent of respondents said they are willing to behavior of children in the household. spend at most PhP 199 per book. The same amount is mentioned by the respondents when it comes to books published by Filipino publishers, with 72.54 percent of the

The survey operations for the 2017 NBDB Readership Survey started in April 2018 and ended respondents willing to spend at most PhP 199 per book. in June 2018. Data processing commenced after the survey operations. Information collected 8. The percentage of respondents using e-book applications is still small, consistent with from the survey pertains to the last 12 months prior to the actual survey. the earlier findings that less than 1 percent of the respondents purchased an e-book over the last 12 months. Of the 1 percent, the results show that Adobe Digital Editions

In selecting a national representative sample for the study, the Philippines was divided and Google Play Books are the top choices of the respondents, both preferred by 46.82 into four geographic domains, namely (1) National Capital Region, (2) Luzon, (3) Visayas, and percent of those who participated in the survey. (4) Mindanao. The total sample size is 1,200 households. The design is a multi-stage sampling 9. The top fan fiction website used by the adult respondents is Wattpad, chosen by about where Barangays from the domain areas are selected based on the results of the 2010 Census 92.46 percent of those who read e-books. of Population and Housing. CHILD RESPONDENTS

ADULT RESPONDENTS 10. The percentage of children reading non-school books, in printed, audio or electronic

1. The readership of non-school books in print, electronic book (e-book) or audio format, format, during the last 12 months prior to the survey was recorded at 92.6 percent. among adults is 80 percent in 2017, the same percent in 2012 survey results. Moreover, the children spent an average of 13.7 hours per month reading non-school 2. The top reason for reading non-school books is to enhance learning, with 44.12 percent books. of the respondents. This is followed by 20.3 percent who said they read to keep up with 11. The parents of the children are the persons mainly responsible for influencing the the current events. The third reason cited by the respondents is leisure reading, with children to read books. About 72 percent of the children respondents point to their 19.5 percent and about 15.7 percent who said they read to improve their reading ability, parents as influential to their reading, followed by their teachers with 24 percent. grammar, comprehension and vocabulary. 12. The children respondents cited learning enhancement and learning new things as 3. In terms of the book genre that adult respondents read, the top pick is still the Holy the top reason for reading non-school books, with 41.10 percent of the respondents. Bible chosen by about 72.3 percent of the respondents. The next two choices are Improving reading ability, grammar, comprehension and vocabulary is the second top picture books and storybooks for children selected by 53 percent of the respondents, reason with 27.40 percent of the respondents. This is followed closely by leisure reading and short story for children chosen by about 52.1 percent of the respondents. at third with 22.5 percent of the respondents.

44 nbdb 2018 annual report nbdb 2018 annual report 45 industry research industry research

Readership Survey 4. The respondents’ awareness of the presence of public libraries in the barangay and in municipalities/cities is quite low, with only 12.54 percent of respondents said they

ADULT RESPONDENTS 10. The percentage of children reading non-school books, in printed, audio or electronic

44 nbdb 2018 annual report nbdb 2018 annual report 45 industry research

13. The top book genre read by the children respondents are picture books and FINANCIAL REPORT storybooks for children, the top choice of 72.70 percent of the respondents. Coming in a close second for the book genre selected by the children is short story for children The National Book Development Board was allocated appropriations in the FY 2018 GAA with 71.20 percent of the respondents. The reference books such as encyclopedia, amounting to Forty Six Million Three Hundred Fifteen Thousand Pesos (Php46,315,000.00) broken almanac, dictionary, thesaurus, atlas and maps is the third choice on genre with 59 down as follows: percent of the respondents, Holy Bible came in at fourth top choice by 55.4 percent of the respondents. Leisure, entertainment and hobbies complete the top five genres of books, with 48.8 percent of the children respondents. PARTICULARS AMOUNT 14. The percentage of children respondents using e-book application is still small. The Regular Appropriations: results show that Google Play Books is the e-book app primarily used by 11.21 percent Personal Services (PS) P 18,975,000.00 of the children respondents. This is followed by Adobe Digital Editions, preferred by 8.15 Maintenance & Other Operating Expenses (MOOE) 25,060,000.00 percent of the children respondents. The e-book application completing the top five Capital Outlay (CO) 656,000.00 P 41,044,000.00 are FBReader (6.03), Amazon Kindle (5.35 percent) and iBooks (5.26 percent). Automatic Appropriations: 15. The top fan fiction website used by the children respondents is Wattpad, chosen by Retirement and Life Insurance Premium (RLIP) 1,624,000.00 about 31.83 percent of the survey participants. The other fanfiction websites have rather low percentage of usage, these are the Asianfanfics (6.42 percent) and Kindle TOTAL P 46,315,000.00 Worlds (3.92 percent). 16. One of the major sources of non-school books for the children respondents is from Shown below is the computation of Allotment Released, Obligations Incurred, and Balances gifts received from relatives and friends. Overall, about 34.17 percent of the children as of year-ended December 31, 2018. respondents received books as gifts, during the last 12 months. The average number of books received is about 3 books. Particulars Allotment Obligations Balances % Utilization Rate Released Incurred

Regular Appropriations:

Personal Services (PS) P 18,975,000.00 P 18,975,000.00 P 0.00 100%

Maintenance & Other Operating Expenses 25,060,000.00 21,538,294.07 3,521,705.93 86%

(MOOE) 6 5 6 , 0 0 0 . 0 0 650,430.18 5,569.82 99%

Capital Outlay (CO)

TOTAL P 44,691,000.00 P 41,163.724.25 P 3,527,275.75 92%

Automatic Appropriations:

Retirement & Life Insurance Premium (RLIP) 1,624,000.00 1,624,000.00 P 0.00 100%

Other Releases:

Miscellaneous Personnel Benefits Fund 2,492,044.00 2,483,182.87 8,861.13 100%

For 2017 Performance Based Bonus 645,540.00 645,539.79 0.21 100%

For PS Deficiency salaries & other 1,660,716.00 1,655,888.59 4,827.41 100%

benefits

For RLIP Deficiency 185,788.00 181,754.49 4,033.51 98%

TOTAL P 48,807,044.00 P45,570,907.12 *P 3,536,136.88 93%

======

46 nbdb 2018 annual report nbdb 2018 annual report 47 industry research

Regular Appropriations:

Personal Services (PS) P 18,975,000.00 P 18,975,000.00 P 0.00 100%

Maintenance & Other Operating Expenses 25,060,000.00 21,538,294.07 3,521,705.93 86%

(MOOE) 6 5 6 , 0 0 0 . 0 0 650,430.18 5,569.82 99%

Capital Outlay (CO)

TOTAL P 44,691,000.00 P 41,163.724.25 P 3,527,275.75 92%

Automatic Appropriations:

Retirement & Life Insurance Premium (RLIP) 1,624,000.00 1,624,000.00 P 0.00 100%

Other Releases:

Miscellaneous Personnel Benefits Fund 2,492,044.00 2,483,182.87 8,861.13 100%

For 2017 Performance Based Bonus 645,540.00 645,539.79 0.21 100%

For PS Deficiency salaries & other 1,660,716.00 1,655,888.59 4,827.41 100%

benefits

For RLIP Deficiency 185,788.00 181,754.49 4,033.51 98%

TOTAL P 48,807,044.00 P45,570,907.12 *P 3,536,136.88 93%

======

46 nbdb 2018 annual report nbdb 2018 annual report 47 financial report

*Set out below are the components of the total unobligated balance amounting to Three Million Five Hundred Thirty-Six Thousand One Hundred Thirty-Six and 88/100 Pesos (Php3,536,136.88) as follows: THE STATE

Particulars Amount/Balance Explanation (in Php)

Other Releases: 8,861.13 OF THE PHILIPPINE BOOK Miscellaneous Personnel Benefit Fund Sub-Total under PS 8,861.13 INDUSTRY REPORT Regular Appropriations: General Administrative and Support Services (GASS): Out of Maintenance & Other Operating Php2,107,291.71, Php260,000.00 was intended for the ISO Certifi- Expenses (MOOE) 3,521,705.93 cation, however, due to the massive resignation in the division The Philippine book publishing industry plays a significant role in the formation and (AID) in-charge in the implementation of suggested actions to address non-conformities and opportunities for improve- education of the Filipino through the provision of quality and affordable books. At the core of ment, this was not implemented during the year. The balance the book industry is its being a business, hence, must be sustainable, and at the same time a amounting to Php701,524.98 after partial procurement of of- social enterprise that puts a premium in contributing to the education of Filipinos. fice furniture/fixtures, tables and chairs, leased internet lines. We did not push for the full procurement/utilization due to the intent to transfer office to a larger space and location. We were not able to utilize the amount of Php135,909.10 in view of the threshold per unit cost of the ICT software of which price Economic contribution per quotation from the Procurement Service was beyond P15,000.00 to be considered MOOE. Php1,009,857.63 were savings derived from austerity measures adopted by this office The economic contribution of book publishing industry amounted to a total of 6.19 billion as well as from procurement of goods and services. pesos in 2016 as per Annual Survey of Philippine Business and Industry (ASPBI) of the Philippine Statistics Authority (PSA). But this is just 0.043% of the Philippine Gross Domestic Product (GDP). Capacity Building and Trade Promotions Incentives (CBTPI): The annual growth rate is also erratic, growing 17.17% in 2015 and contracting by 11.06% in 2016. Out of Php1,200,828.09, Php200,000.00 was unutilized due to the FREE service fee from the Design Center of the Philippines design of the booth at the 2018 Frankfurt Book Fair. Balance Book Publishing GDP Publishing amounting to Php1,000,828.09 were savings derived from austerity measures adopted by this office as well as from Revenue Revenue Annual Revenue Current Prices Current Prices Revenue as % procurement of goods and services. Year (in billion Php) (in million US$) Growth Rate (%) (in billion PhP) (in billion US$) of GDP

2013 5.32 147 - 11,540 272 0.046 Administration of Awards, Grants and Incentives (AAGI) and Policy Development, Research, Information Management 2014 5.94* 134 11.65 12,640 285 0.047 System, and Information Campaign (PDRIMSIC): Balance 2015 6.96 149 17.17 13,320 293 0.052 amounting to Php213,586.13 were savings derived from austerity measures adopted by this office as well as from pro- 2016 6.19 125 -11.06 14,480 305 0.043 curement of goods and services Source: Philippine Statistics Authority – Annual Survey of Philippine Business and Industry, 2013-2016 Capital Outlay (CO) 5,569.82 GASS: Php5,569.82 was savings from procurement. * Based on Top 60 registered publisher in NBDB Sub-Total under MOOE & CO 3,527,275.75

TOTAL (PS/MOOE/CO) 3,536,136.88

During the year, NBDB was able to generate an income amounting to Five Hundred Eleven Thousand Seven Hundred Eighty and 56/100 Pesos (Php511,780.56) from fees related to registration, renewal of registration, processing, and certification.

48 nbdb 2018 annual report nbdb 2018 annual report 49 financial report

Particulars Amount/Balance Explanation (in Php)

TOTAL (PS/MOOE/CO) 3,536,136.88

48 nbdb 2018 annual report nbdb 2018 annual report 49 the state of the philippine book industry report the state of the philippine book industry report

Revenue in Book Publishing (2013-2016) The book publishing industry is largely dependent on one single biggest buyer, the in billion PhP Philippine Government. In 2017, budget from Philippine Government procurement of textbook amounted to 6.72 billion pesos.

Number of Textbooks procured Budget Budget Year (in million) (in billion PhP) (in million US$)

2013 37 1.49 35

2014 36 1.70 38

2015 48 3.46 76

2016 85 4.18 89

2017 67 6.72 134

Sources: For textbooks: http://www.deped.gov.ph/transparency; For budget: DepEd GAA, 2013-2016

Number of Textbooks procured (2013-2017) The figures on the total number of employees in the book publishing industry are not very in million encouraging either. Although employment rose by 25% in the four-year period from 2013 to 2016, the 3,629 employees for the industry is negligible compared with the total number of employees for the whole country.

Total Number of Employees in the Book Publishing Industry

Year No. of Employees

2013 2,902

2015 3,753

2016 3,629

Source: Philippine Statistics Authority – Annual Survey of Philippine Business and Industry, 2013-2016

Employment in Book Publishing (2013-2016)

The total trade of printed books (product codes 4901, 4903 and 4905 only) from 2015 to 2018 shows that the export as percent of trade ranged only from 2.99% to 6.12%. This means that a large part of revenue of bookstores in the local market is dependent on the imported books.

Export Import

Quantity in Quantity in

Gross Kilos (in VALUE (in Gross Kilos (in VALUE (in Total Trade (in Export as % of

Year million) million US$) million) million US$) million US$) Total Trade

2013 0.17 3.39 12.50 50.75 54.14 6.26

2014 0.24 2.81 12.62 51.70 54.51 5.16

2015 0.44 3.07 15.44 64.74 67.81 4.53

50 nbdb 2018 annual report nbdb 2018 annual report 51 the state of the philippine book industry report the state of the philippine book industry report

Number of Textbooks procured Budget Budget Year (in million) (in billion PhP) (in million US$)

2013 37 1.49 35

2014 36 1.70 38

2015 48 3.46 76

2016 85 4.18 89

2017 67 6.72 134

Sources: For textbooks: http://www.deped.gov.ph/transparency; For budget: DepEd GAA, 2013-2016

Total Number of Employees in the Book Publishing Industry

Year No. of Employees

2013 2,902

2015 3,753

2016 3,629

Source: Philippine Statistics Authority – Annual Survey of Philippine Business and Industry, 2013-2016

Employment in Book Publishing (2013-2016)

Export Import

Quantity in Quantity in

Gross Kilos (in VALUE (in Gross Kilos (in VALUE (in Total Trade (in Export as % of

Year million) million US$) million) million US$) million US$) Total Trade

2013 0.17 3.39 12.50 50.75 54.14 6.26

2014 0.24 2.81 12.62 51.70 54.51 5.16

2015 0.44 3.07 15.44 64.74 67.81 4.53

50 nbdb 2018 annual report nbdb 2018 annual report 51 the state of the philippine book industry report the state of the philippine book industry report

2016 0.31 1.98 11.66 56.62 58.60 3.38 Number of ISBNs issued (2013-2018) 2017 0.51 2.33 17.49 75.70 78.03 2.99

2018 1.54 4.50 16.15 69.04 73.54 6.12

Source: Based on international trade data from the Philippine Statistics Authority (PSA) as processed by Tradeline Philippines-DTI, 2013-2018 Product Codes: 4901 - Printed books, brochures, leaflets and similar printed matter, whether or not in single sheets. 4903 - Children’s picture, drawing or colouring books. 4905 - Maps and hydrographic and similar charts of all kinds, including atlases, wall maps, topographical plans and globes, printed.

International Trade of Books (2013-2018)

Survey of Issued ISBNs by the National Library of the Phlippine (NLP) 2010-2015

Year Percentage of Print Books Percentage of Electronic Books

2010 97% 3%

2011 96% 4%

2012 88% 12%

2013 94% 6%

2014 78% 22%

2015 75% 25%

Source: National Library of the Philippines (NLP) - Bibliographic Services Division data as processed by NBDB The relative change in production of titles has been irregular since 2010. The number of *In 2016 to present, print and electronic books are now integrated. titles increased by 14% and 21% in 2014 and 2015, respectively. However, the number of titles decreased consecutively by 12%, 8% and 3% in 2016, 2017 and 2018, respectively. Print books with ISBN dominate the production of books compared to electronic books. However, in 2014 to 2015, publication of electronic books rose to 22% and 25%, respectively, from Number of ISBNs 6% in 2013. Year No. of ISBNs Percent Change

2013 6,860 -1

2014 7,825 14

2015 9,480 21

2016 8,314 -12

2017 7,671 -8

2018 7,474 -3

Source: National Library of the Philippines - Bibliographic Services Division, 2013-2018

52 nbdb 2018 annual report nbdb 2018 annual report 53 the state of the philippine book industry report the state of the philippine book industry report

2016 0.31 1.98 11.66 56.62 58.60 3.38 Number of ISBNs issued (2013-2018) 2017 0.51 2.33 17.49 75.70 78.03 2.99

2018 1.54 4.50 16.15 69.04 73.54 6.12

International Trade of Books (2013-2018)

Survey of Issued ISBNs by the National Library of the Phlippine (NLP) 2010-2015

Year Percentage of Print Books Percentage of Electronic Books

2010 97% 3%

2011 96% 4%

2012 88% 12%

2013 94% 6%

2014 78% 22%

2015 75% 25%

2013 6,860 -1

2014 7,825 14

2015 9,480 21

2016 8,314 -12

2017 7,671 -8

2018 7,474 -3

Source: National Library of the Philippines - Bibliographic Services Division, 2013-2018

52 nbdb 2018 annual report nbdb 2018 annual report 53 the state of the philippine book industry report the state of the philippine book industry report

As the world fully embraces the digital age, the Philippines is also continually going digital. 2015 6,098 134 -1 In 2018, the Philippines ranked 11th among countries with highest number of internet users. Source: Philippine Statistics Authority - Family Income and Expenditure Survey (FIES), 2003-2015

Percentage of Population in the Philippines using the Internet (2010-2018) The total expenditure on books significantly increased in 2006 and 2009 but in 2012 and 2015 there is a slight drop by 2% and 1%, respectively, in total family expenditure on books.

Year Percentage of Individuals 2013 48.10 Book Distribution 2014 49.60

2015 53.70 Establishment in Wholesale and Retail Trade of Books

2016 55.50

2017 58.00

2018 61.98

Sources: International Telecommunications Union (ITU); InternetWorldStats, 2013-2018

With the increase of internet users, more Filipinos are spending time online whether through any devices, or mobile devices. A significant rise in the average number of hours spent online using any device is in 2018 with 9.5 hours compared to 5.2 hours in 2016.

Average Number of Hours Spent Using the Internet Per Day (2015-2018)

Year Access through any device Access through mobile device

2015 6.3 3.3

2016 5.2 3.2

2017 9.0 3.4

2018 9.5 4.2 As per Annual Survey of Philippine Business and Industry (ASPBI) of PSA, there are 2,211

Source: We Are Social – Various Annual Digital Reports, 2015-2018 establishments for wholesale and retail trade of books in the country in 2016 selling new and secondhand books. Retail stores which accounted to 2,113 are way more than wholesale stores

It is also reported in We Are Social’s Digital in 2018 Report, 39% of the population purchased which accounted to 98 only. via e-commerce and 25% purchased via m-commerce. Reader preference Year Total Family Expenditure on Books Percent Change The book is still the most preferred type of reading material by Filipino adults and children in million PhP in million US$ based on the NBDB Readership Survey in 2017. Books are preferred by 80% and 93% of adult and 2003 3,686 68 - child respondents, respectively, way higher than other reading materials such as newspapers 2006 5,138 100 39 and magazine.

2009 6,283 132 22

2012 6,165 146 -2 What do Filipinos read? Adult (%) Child (%) Books 80% 93%

54 nbdb 2018 annual report nbdb 2018 annual report 55 the state of the philippine book industry report the state of the philippine book industry report

Year Percentage of Individuals 2013 48.10 Book Distribution 2014 49.60

2015 53.70 Establishment in Wholesale and Retail Trade of Books

2016 55.50

2017 58.00

2018 61.98

Sources: International Telecommunications Union (ITU); InternetWorldStats, 2013-2018

Average Number of Hours Spent Using the Internet Per Day (2015-2018)

Year Access through any device Access through mobile device

2015 6.3 3.3

2016 5.2 3.2

2017 9.0 3.4

2018 9.5 4.2 As per Annual Survey of Philippine Business and Industry (ASPBI) of PSA, there are 2,211

2009 6,283 132 22

2012 6,165 146 -2 What do Filipinos read? Adult (%) Child (%) Books 80% 93%

54 nbdb 2018 annual report nbdb 2018 annual report 55 the state of the philippine book industry report

Newspapers 69% 12%

Magazines 48% 26%

Source: 2017 NBDB Readership Survey

Conclusion

The Philippine Book Publishing Industry should look for ways to improve content development and access and distribution. In the past years, the Philippines has seen a rise in content development in terms of the number of ISBNs issued by the National Library of the Philippines. But recent data shows that there is a slight decline in the issuance of ISBNs. Similarly, the demand for books stagnated from 2012 to 2015 based on Family Income and nbdb Expenditure Survey (FIES) conducted by Philippine Statistics Authority.

Aside from the stagnation of supply and demand of books, another issue in the development of the industry is the concentration of majority of bookstores in Metro Manila governing and nearby provinces. With these issues at hand, the industry could tap the digital platform in strengthening its presence and widening its reach beyond Metro Manila and nearby provinces. Publishers and creators alike could benefit from this as more individuals are going online and board showing openness to purchase via e-commerce.

56 nbdb 2018 annual report nbdb 2018 annual report 57 the state of the philippine book industry report

Newspapers 69% 12%

Magazines 48% 26%

Source: 2017 NBDB Readership Survey

Conclusion

56 nbdb 2018 annual report nbdb 2018 annual report 57 THE nbdb Undersecretary Sevilla also participated in the Executive Education Program for Public Financial Management at the Harvard Kennedy School of Government. governing board She has taken up her Master’s Degree in Public Administration at the University of the Philippines- National College of Public Administration and Governance and is a graduate of St. Scholastica’s College with a degree in Financial Management, (cum laude). Ronald L. Adamat obtained his Ph.D. in Peace and Development, MPA, and Bachelor of Chair, National Book Development Board Science in Education at Notre Dame University and his Master of Arts at Philippine Harvardian College. A Teduray from Upi, Maguindanao, Dr. Adamat is the “first Teduray doctor” who rose Flor Marie Sta. Romana Cruz is Chair of the National Book Development Board, a from being a lowly young boy that never even experienced wearing slippers and had to walk for government agency attached to the Department of Education committed to promoting the several kilometers of rugged mountain trails just to attend school. book publishing industry and general readership. A freelance journalist and author of several published books including a pop culture series, she has been anthologized in over 20 books. Dr. Adamat has been with the government in various capacities: Congressman of the 10th A former faculty member of the International School Manila where she headed the Children’s Congress; Commissioner of the National Commission on Indigenous Peoples (NCIP), Assistant Media Center and taught writing to gifted and talented elementary school students, she Secretary of Indigenous People Special Concerns Office in Malacañang, continues to be a literacy advocate as a columnist of “The Learning Curve” for the op-ed among many others. section of the Philippine Daily Inquirer. She is Director of Where the Write Things Are, a writing center that holds regular writing workshops for writers of all ages and features published Dr. Adamat is also an educator. At present, he is a special lecturer at the Graduate School authors and illustrators as guest facilitators. She is invited to speaking engagements in schools of Polytechnic University of the Philippines (PUP) on-leave. on author visits and with Filipino-American audiences in the United States. He also authored the book, THE BLOOD BROTHERS: In The Eyes of the Sun which is part biography, ethnography, and advocacy that shows the Indigenous Peoples’ (IP) journey towards recognition of IP rights and identity. Government Representatives Recently, he was recognized and lauded for his contribution as the main proponent for the integration of Indigenous Peoples’ (IP) Education/Studies and Peace Education into the Higher

Undersecretary for Finance Annalyn M. Sevilla, advises and assists the Secretary of Education curricula. Education in the formulation, implementation and monitoring of DepEd’s finance responsibilities also include the operationalization of the Education Programs Delivery Unit (EPDU) which facilitates and coordinates the identification and resolution of bottlenecks and / challenges of the DepEd’s delivery system. Undersecretary Sevilla is the Chairperson of the National Board of Trustees of the DepEd Provident Fund and is the Vice Chairperson for the National Book Development Board (NBDB). She is DepEd’s official representative to the National Commission for Culture and the Arts (NCCA), Girl Scouts of the Philippines (GSP) and the United Virgilio S. Almario, who was proclaimed National Artist for Literature in 2003, is Student Financial Assistance System for Tertiary Education (UniFAST) Board, as well as Board the current chairman of the National Commission for Culture and the Arts (NCCA) and Member of the Palarong Pambansa. She is also one of the alternative spokespersons for the concurrently, the Komisyon sa Wikang Filipino (KWF) or the Commission for the Filipino Department. Undersecretary Sevilla is a Gawad Dr. Pio Valenzuela awardee for the field of Language. government service. At the NCCA, apart from reinforcing the agency’s existing programs as national arts

Undersecretary Sevilla has a wide experience in Public Financial Management, Governance council, Almario has emphasized and re-focused agency efforts on intangible cultural heritage and Change Management, having served as consultant for various organizations such as (1) which, as defined by UNESCO, includes oral traditions, epics, practices, representations and Australian Aid, (2) USAID, (3) Millennium Challenge Account of the Philippines; and the (4) World symbols, expressions, knowledge and skills (including instruments, objects, artifacts, cultural Bank. Prior to becoming a consultant, she was a Senior Budget and Management Specialist at spaces), that communities recognize as part of cultural heritage. the DBM, where she served for ten years.

58 nbdb 2018 annual report nbdb 2018 annual report 59 THE nbdb Undersecretary Sevilla also participated in the Executive Education Program for Public Financial Management at the Harvard Kennedy School of Government. governing board She has taken up her Master’s Degree in Public Administration at the University of the Philippines- National College of Public Administration and Governance and is a graduate of St. Scholastica’s College with a degree in Financial Management, (cum laude). Ronald L. Adamat obtained his Ph.D. in Peace and Development, MPA, and Bachelor of Chair, National Book Development Board Science in Education at Notre Dame University and his Master of Arts at Philippine Harvardian College. A Teduray from Upi, Maguindanao, Dr. Adamat is the “first Teduray doctor” who rose Flor Marie Sta. Romana Cruz is Chair of the National Book Development Board, a from being a lowly young boy that never even experienced wearing slippers and had to walk for government agency attached to the Department of Education committed to promoting the several kilometers of rugged mountain trails just to attend school. book publishing industry and general readership. A freelance journalist and author of several published books including a pop culture series, she has been anthologized in over 20 books. Dr. Adamat has been with the government in various capacities: Congressman of the 10th A former faculty member of the International School Manila where she headed the Children’s Congress; Commissioner of the National Commission on Indigenous Peoples (NCIP), Assistant Media Center and taught writing to gifted and talented elementary school students, she Secretary of Indigenous People Special Concerns Office in Malacañang, continues to be a literacy advocate as a columnist of “The Learning Curve” for the op-ed among many others. section of the Philippine Daily Inquirer. She is Director of Where the Write Things Are, a writing center that holds regular writing workshops for writers of all ages and features published Dr. Adamat is also an educator. At present, he is a special lecturer at the Graduate School authors and illustrators as guest facilitators. She is invited to speaking engagements in schools of Polytechnic University of the Philippines (PUP) on-leave. on author visits and with Filipino-American audiences in the United States. He also authored the book, THE BLOOD BROTHERS: In The Eyes of the Sun which is part biography, ethnography, and advocacy that shows the Indigenous Peoples’ (IP) journey towards recognition of IP rights and identity. Government Representatives Recently, he was recognized and lauded for his contribution as the main proponent for the integration of Indigenous Peoples’ (IP) Education/Studies and Peace Education into the Higher

58 nbdb 2018 annual report nbdb 2018 annual report 59 Within and outside academe, in journalism, publishing, and cultural management, Almario currently a Board Member of TOWNS Foundation, Inc. has exerted and continues to exert leadership and influence as an advocate of Filipino, the national language, and language nationalism. His publications, which consist of around 25 books of poetry and 32 books of literary criticism and scholarship, are all written in Filipino. RUEL S. DE VERA is the chair of the Manila Critics Circle and is a board governor of the National Book Development Board. He is the author and editor of 16 books. He writes for the Apart from the Order of National Artist, Almario has received numerous national and Philippine Daily Inquirer, where he is editor of Inquirer Books, the Inquirer’s book publishing international awards including, most recently, the IV Premio Jose Rizal de las Letras Filipinas for arm. He is program director of the Master’s in Journalism Program at the Ateneo De Manila the poetry collection En Tiempos de la vendora y del criminal, 2018. University, where he teaches at the Department of Communication. His writing has received the Catholic Mass Media Award, the Carlos Palanca Memorial Award for Literature and the Philippine Free Press Literary Award. Ma. Corazon Halili-Dichosa is a career executive with 25 years in the Board of Investments (BOI). She is currently the Executive Director of the Industry Development Services. She is tasked to handle industry-related matters and policy of the agency. She has / handled various assignments in BOI, from industry development to international marketing and international negotiations. She also handles environmental policy matters, the agency’s ALFREDO C. RAMOS is the Chairman and President of National Book Store, Inc.; Anvil Performance Governance Scorecard, and Information and Communication. Dichosa is a Publishing Inc.; NBS Express, Inc.; and Solar Publishing Corporation. He is the Vice-Chairman of graduate of BS in Chemical Engineering and MS in Environmental Engineering from the Mapua LR Publication, Inc.; and President of Power Books, Inc.; Abacus Book and Card Corporation; MRT Institute of Technology and Bachelor of Laws from the Adamson University. Holdings Corporation; and Zenith Holding Corporation.

Private Sector Representatives

ANI ROSA S. ALMARIO is Vice-President for Product Development of Adarna House, Inc. She is also the Co-Founder and School Director of the Raya School. She has a doctorate in Curriculum Studies from the University of the Philippines. She is the President of the Book Development Association of the Philippines (BDAP) and Secretary-General of the Philippine Board on Books for Young People (PBBY). /

Maria Karina A. Bolasco is the Director of the Ateneo de Manila University Press (ADMU), which under her leadership has just been cited Publisher of the Year by the Manila Critics Circle. It was also Publisher of the Year in 2017 and 2018.

She serves as Governor of the National Book Development Board and Vice Chair for Internal Affairs of the Book Development Association of the Philippines (BDAP). She also sits on the boards of both the Philippine PEN and Unyon ng mga Manunulat sa Pilipinas (UMPIL).

She ran Anvil Publishing from its inception in 1990 up to May 2016. She was an Asia Leadership Fellow Program grantee in 2004 and this year, just completed a 6-month fellowship at Kyoto University’s Center for Southeast Asian Studies (CSEAS). She was awarded in 1996 The Outstanding Women in the Nation’s Service (TOWNS) for Literacy and Book Publishing and is

60 nbdb 2018 annual report nbdb 2018 annual report 61 Within and outside academe, in journalism, publishing, and cultural management, Almario currently a Board Member of TOWNS Foundation, Inc. has exerted and continues to exert leadership and influence as an advocate of Filipino, the national language, and language nationalism. His publications, which consist of around 25 books of poetry and 32 books of literary criticism and scholarship, are all written in Filipino. RUEL S. DE VERA is the chair of the Manila Critics Circle and is a board governor of the National Book Development Board. He is the author and editor of 16 books. He writes for the Apart from the Order of National Artist, Almario has received numerous national and Philippine Daily Inquirer, where he is editor of Inquirer Books, the Inquirer’s book publishing international awards including, most recently, the IV Premio Jose Rizal de las Letras Filipinas for arm. He is program director of the Master’s in Journalism Program at the Ateneo De Manila the poetry collection En Tiempos de la vendora y del criminal, 2018. University, where he teaches at the Department of Communication. His writing has received the Catholic Mass Media Award, the Carlos Palanca Memorial Award for Literature and the Philippine Free Press Literary Award. Ma. Corazon Halili-Dichosa is a career executive with 25 years in the Board of Investments (BOI). She is currently the Executive Director of the Industry Development Services. She is tasked to handle industry-related matters and policy of the agency. She has / handled various assignments in BOI, from industry development to international marketing and international negotiations. She also handles environmental policy matters, the agency’s ALFREDO C. RAMOS is the Chairman and President of National Book Store, Inc.; Anvil Performance Governance Scorecard, and Information and Communication. Dichosa is a Publishing Inc.; NBS Express, Inc.; and Solar Publishing Corporation. He is the Vice-Chairman of graduate of BS in Chemical Engineering and MS in Environmental Engineering from the Mapua LR Publication, Inc.; and President of Power Books, Inc.; Abacus Book and Card Corporation; MRT Institute of Technology and Bachelor of Laws from the Adamson University. Holdings Corporation; and Zenith Holding Corporation.

Private Sector Representatives

60 nbdb 2018 annual report nbdb 2018 annual report 61 62 nbdb 2018 annual report nbdb 2018 annual report 63 THE nbdb secretariat

62 nbdb 2018 annual report nbdb 2018 annual report 63