adidas brand logo download What Does Adidas Stand For? Meaning and Pronunciation Explained. Although it is a popular urban myth that the sports apparel company Adidas got its name from the acronyms “All Day I Dream About Soccer” and the more recent “All Day I Dream About Sport (sometimes Sports)”, it is not correct. There are even some who claim it stands for “All Day I Dream About Sex.” However, this naughty acronym and the others are not factual. Kylie Jenner fronts Adidas Originals Falcon SS/19 campaign alongside the brand’s new adidasCOEEZE apparel line. In fact, the company is named after its founder, Adolf “Adi” Dassler, who died in 1978. He was a German cobbler and the younger brother of Rudolf Dassler, who founded Puma. The Adidas name is a portmanteau (a linguistic blend of words) formed from “Adi” (a nickname for Adolf) and “Das” (from “Dassler”). How to Pronounce Adidas. If you’re not German, it’s quite likely you’re pronouncing the sneaker brand Adidas incorrectly. It is pronounced “AH-dee-dahs”. The emphasis is on the first syllable and the last syllable should be stretched out. Check the following video to see if you’re pronouncing it correctly! What Does the Adidas Logo Mean? Adi Dassler, the founder of Adidas, started using three stripes to identify its footwear in 1967. His intention was to create an easily memorable logo design that could give his brand a unique look. While Adi wanted the logo to stick in the consumer’s memory and create engagement, the three stripes are not known to have a deeper meaning. Artist Stefan Siverud has decorated a living snail with the iconic Adidas logo. Adidas’ now-legendary trefoil logo was unveiled four years later in 1971 and eventually became the company’s corporate symbol. The three-leaf shape represents the main landmasses of the Americas, Europe and Africa, and Asia. Adidas’ three-leaf shape represents the main landmasses of the Americas, Europe and Africa, and Asia. In 1990, creative director Peter Moore came up with a new logo for sporting products. Seven years later, in 1997, the logo replaced the trefoil logo as the corporate symbol of the Adidas Company. The classic trefoil is now used exclusively for traditional products. Billie Jean King in a red tracksuit featuring Adidas’ mountain logo. The new logo features the iconic three stripes that form the triangular shape of a mountain. It represents the challenges athletes face. David Beckham showcasing Adidas’ triangular mountain logo that represents the challenges athletes face. DO YOU LOVE SHOES? Win free shoes, organize your shoe closet, see the latest styles + more. Adidas logo and brand transformations story. Adidas Logo represents elegance, durability and without doubt represents a mark of the leading sports gear in the world. Originally crafted by creative director Peter Moore in 1990, the performance logo was initially used on the company’s Equipment range of sporting goods. The three stripes come directly from those seen on early Adidas sports shoes, but also form the shape of a mountain, which represents the challenges athletes face. How did apple get its logo? adidas – the story of a logo. The 3-Stripes mark is without doubt the quintessential adidas symbol. It was created by the adidas company founder, Adi Dassler, and first used on footwear in 1949. Dassler created a symbol that could be immediately recognized when his footwear was used in athletic competition and associated with adidas. He emphasized the association with the slogan “The Brand with the 3 Stripes”. The 3-Stripes were first used on apparel in 1967. The 3-Stripes now enjoy worldwide recognition as an adidas symbol. adidas Logo Evolution and History Timeline. 1967 – Adi Dassler used the 3 striped Adidas logo on Adidas sports shoes. 1971 – This year marked the birth of Adidas Trefoil Logo. The Trefoil Adidas logo showed the diversity in Adidas brand. It was first used in 1972, and later became a corporate symbol. 1997 – The three striped Adidas Logo was re-introduced after being reengineered by Peter Moore, who was the creative director of Adidas at that time. 1998 – Adidas merged with Salomon and introduced a new corporate logo that represented brand values of both the groups. It maintained the blue color of Adidas and inherited Red color from Salomon. The logo incorporated 3 shapes to look like a diamond. The two arcs that extended upwards represented the arms of the winner, raised after victory. 2005 – The new Adidas “Word Mark” logo has been introduced. The new Logo is clear, simple, and confident and shows leadership. Adidas Logo Original. In the late 60s adidas expanded into the leisure and apparel sector, and this prompted Käthe and Adi Dassler to seek a new, additional identification mark for the adidas brand. In August 1971, the Trefoil was born, out of more than 100 ideas. Inspired by the 3-Stripes, it is a geometric execution with a triple intersection, symbolizing the diversity of the adidas brand. This symbol was first used on adidas products in 1972, and later became the company’s corporate symbol. Today it plays the important role of representing the adidas Originals collection. adidas logo 1990 (Peter Moore design) In 1997, adidas decided to introduce an integrated corporate design, choosing as the core element a new and yet familiar logo: the 3 bars. It was designed in 1990 by the then Creative Director Peter Moore, and initially used on the Equipment range of performance products. It is inspired by the 3-Stripes as they appear on footwear. The shape formed by the bars also represents a mountain, indicating the challenge to be faced and the goals to be achieved. The corporate logo changed after the divestiture of Salomon in October 2005. The new logo of the adidas Group was launched in April 2006. The adidas Group logo is the umbrella under which all Group-owned brands stand. It brings adidas back to its roots by using the familiar adidas wordmark as a visual identity to the business community, strengthening image and impression. From a design perspective, the new logo is simple, clear, and confident and shows leadership. It will support future business growth and is flexible enough to anticipate any unforeseen changes. The chart shows all the brands gathered under the roof of the adidas Group. Definitions for Adidas Adi·das. A clothing product of this brand, especially a pair of shoes. Etymology: From the name of its founder, Adolf “Adi” Dassler. The German sports apparel manufacturer adidas AG, formally founded in 1949. Etymology: From the name of its founder, Adolf “Adi” Dassler. Freebase (3.25 / 8 votes) Rate this definition: Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. Frequently mispronounced as. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company, and Rockport. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2012 was listed at €14.48 billion. The Adidas logo and what makes it so special. The Adidas logo is known throughout the world. However, Adidas has not always been an international brand. The company started out as a small shoemaking label in Germany. Today they are known internationally as one of the leading sportswear brands in the world. Adidas produces a range of different sportswear equipment and the Adidas logo is known throughout the world. From clothing to tennis rackets and soccer balls, the Adidas three stripes are incredibly popular. The Adidas logo is even seen on running shoes and other sportswear. Logos are at their best when they are easily identifiable and this is certainly true of the Adidas logo. Many people are able to recognize it instantly. This helps them to recognize the brand and make a perfect choice while buying sports equipment. Marketing experts see the simple and easily identifiable Adidas logo as a perfect example of brand identity. The logo is unique, meaningful and very memorable. The company has drawn in a very effective marketing strategy as well as an eye for design. Of course, the Adidas three stripes help to identify the brand. Let’s have a look at the history of the brand, what the Adidas logo means and how the Adidas symbol has been used to build the company’s brand. Adi Dassler and the Adidas logo. Adi Dassler began creating sports shoes at the very end of World War One. He began working from his mother’s home as an independent designer. He was a sports lover who had constantly looked at how his own shoes could improve his sports performance. As soon as he started to sell his designs they became sought after. Get 300+ freebies in your inbox! Subscribe to our newsletter and receive 300+ design resources in your first 5 minutes as a subscriber. Thank you! One more step is needed. Please check your inbox for the newsletter confirmation email. It was because his products were so in demand that he launched the Dassler Brothers Shoe Factory. This factory was set up with his brother Rudolf. At this point, the Adidas symbol had not yet been developed. Instead, the brothers worked hard to put their shoes onto the market. Eventually, their shoes found an international market because a number of Olympic athletes and winners had been wearing their shoes. From this point on, the company was recognized as a quality brand, business began to grow rapidly and it was time to develop the brand. 1951: Three Stripes. During the 1930s, a split formed between the two Dassler brothers. Both joined the.Nazi party, but Rudolf was more heavily involved. As the Nazi party grew in power, the brothers were divided in their response to the regime. Rudolf was drafted into the army during WWII while Adi remained in the factory, producing shoes for the German army. Eventually, Adi broke away from the Nazi party, which alienated him from Rudolf, who had been taken prisoner by the Americans. The two brothers would never speak again. With the brothers going their separate ways, the company was divided. Adi now had serious competition on his hands. Adi names his company Adidas in 1951. Adidas was a combination of Adi’s nickname and a part of his surname. Now it was time to create a logo. Adi purchased a trademark logo from sporting brand Karhu. The original Adidas trademark cost the modern- day equivalent of $1800 along with two full bottles of whiskey. The iconic Adidas logo was born, and most people don’t know that the symbolic stripes once belonged to a different brand. It was Adi’s complete belief in the three-striped logo which helped him to promote his brand. Adi sometimes referred to Adidas as the ‘three- stripe company’. 1971: The trefoil. Adidas didn’t remain a shoe company for very long. The brand quickly began to expand into the sports and leisure clothing market. It was at this point that the famous Adidas logo, known as the Adidas trefoil logo, was developed. The trefoil logo was chosen from more than 100 other ideas which had been put forward. While the Adidas leaf logo still included the three striped, the shape changed. The three leaves in the new logo symbolize the American, European and African continents. Diversity is represented by the lines which cross these forms. The Trefoil logo is still present on t-shirts, classic Adidas Gazelle trainers and Pharrell Williams tennis shoes. As a symbol of street culture, the Adidas trefoil logo still resonates with fans. When it was first created, the trefoil logo was placed in all of the Adidas apparel as the official logo of the times. Now, however, it is limited to the ‘Original’ clothing and shoes. This logo shares that although times may have changed, Adidas clothing has retained the high quality symbolized by the Adidas trefoil logo. 1997: Adidas Equipment aka “Three Bars” Another popular Adidas logo has to be the performance logo. This logo is associated with the company’s sports products. Many football kits use the Three Bars logo. The three bars logo design was created after the company established itself as a popular brand. The new design was created in 1997 to add a unique style to the company’s high performance related products. For this design, the three Adidas stripes were angled and staggered, giving the impression of climbing a mountain summit. The logo transcended the product and spoke about the ability to push hard to achieve a goal. The products offer the support needed to achieve goals. This new Adidas logo is instantly recognizable to fans. It is simple and sleek in design and tends to be shown in black rather than the original Adidas green. After this mountain-like three striped logo was designed, the company restricted the trefoil logo to the Adidas original products. These products are part of the classic Adidas range and include Gazelle trainers as well as the popular Stan Smiths. 2005: The Wordmark. in 2005, the company made the decision to simplify the logo. As a result, a minimalist logo was born. Adidas created a word-mark logo using the classic Adidas font as well as the three Adidas stripes which were placed horizontally. This logo is said to speak for flexibility, quality, and leadership. This Adidas logo design has become increasingly popular with fans and many have seen the Adidas new logo on the boxes which come with their purchases. Why Does the Adidas Logo Work? Logos are designed to help identify a brand. There is no doubt that the logo does just this. The design is simple and effective which makes it easy to remember. The three stripe logo is easy to recognize and can be placed on all products with ease. Over time, the logo has remained consistent despite the changes which have occurred to the design. From the original three stripe logo to the Adidas leaf logo, to the new logo, fans are consistently able to identify the brand. With the logo so easily recognizable, the brand is likely to remain a firm favorite with fans for years to come. A great logo which helps to identify a brand is crucial for any company. However, the Adidas logo has become a vital part of the company’s marketing campaign. The success of Adidas as a global brand shows how powerful a brand can be when marketing and the powerful logo which accompanies this, is done well. The logo has assisted the Adidas brand to become one of the most powerful global sports brands. Both the Adidas Boost range as well as the street style Originals have become respected throughout the world. While the stripes logo has changed and evolved over time, there is no doubt that the Adidas logo will remain easy to identify. The company will be very unlikely to move too far from a concept which works exceptionally well. If you enjoyed reading this article about this famous company’s logo, you should read these as well: Brand Profile: Adidas ® Adidas is a multinational corporation that designs and manufactures sports shoes, clothing, and other accessories. Established in Germany, Adidas has since grown to be a global company. Adidas is currently the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. The History of Adidas. Founded in 1924 by Adolf “Adi” Dassler with the help of his brother. First known under the name “Dassler Brothers Shoe Factory”. In 1947, the brothers split up and they both open their respective companies. Adi decided to rename his company to Adidas. It didn’t take long, for the lightweight Adidas soccer boots to become popular. Riding on the success of being used by the German national soccer team , Adidas turned into a household name. They introduced their first piece of apparel in 1967, known as the Franz Beckenbauer tracksuit mode. The suit opened a whole new opportunity for business to the company. After taking on different types of sportswear, in 1970 Adidas became the company to provide the official soccer ball to every FIFA World Cup™ matches. After the death of Adi Dassler in 1978, his family inherited the company. Eleven years later, Adi’s son also passed away, and in 1989 Adidas became a stock corporation . Some time later, in 1990 all members of the Dassler family sold their shares. Since then, the company continues to operate as a corporation. Today, it is a leader in the sports industry, manufacturing different types of sportswear, accessories, and products. Adidas Brand Identity Elements. Adidas is currently the largest sportswear manufacturer in Europe, and the second-largest in the world. It features some of the most recognizable branding across many products in the sport and fitess industry. Adidas Logos. The Adidas brand is famous first for its trefoil, and now for the updated three stripes logo. The original trefoil Adidas logo represents the three landmasses America, Europe, and Asia where you could buy their shoes. They first used it as their primary logo until 1988, and still use it today for the sub-brand Adidas Originals. In 1990 a new logo was introduced by Peter Moore, featuring the famous three stripes . This logo represents performance and increasing success. Nowadays they use their brand name wordmark as the logo, stylized as “adidas” in all small letters. This has been the most prominent logo since 2005. You can find combinations of these three logos across the many products that the company manufactures. Adidas Brand Colors. The two main colors used to express the logo and brand name of Adidas are black and white . There are seven other colors that resemble those of the rainbow, used as accent colors. Here are the official primary and accent color hex codes. Adidas mission and vision. Adidas works to become the best sports company in the world. Here is their official mission statement: “To be the best sports company in the world. Every day, we come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way.” Adidas Mission Statement. The official purpose statement of Adidas goes like this: “Through sport, we have the power to change lives.” Adidas Purpose Statement. Adidas Values. Confidence Collaboration Creativity Sustainability Consumer-centric work. Adidas Brand Strategy. The strategic focus that the company has focused on is based on three main strategy pillars: speed, urbanization, and creative innovation. As stated in their strategy outlook: Speed – How we deliver: First, to ensure that their consumers always find fresh and desirable products, where and when they want them. To become the first true fast sports company. Cities – Where we deliver: They believe that cities are shaping global trends and consumers’ perceptions, perspectives, and buying decisions. Their strategy includes six key cities in which they want to over-proportionally grow share of mind, the share of market and share of trend: London, Los Angeles, New York, Paris, Shanghai, and Tokyo. Open Source – How we create : This is all about collaboration and innovation. That means inviting athletes, consumers, and partners to co-create the future of sport and sports culture with them. Adidas Marketing. Adidas currently holds second place as one of the most popular sports and fitness brand in the world. Here are some of the ways that they market their products: Numerous major kit deals with football clubs worldwide, including its main sponsor Bayern Munich. They sponsor numerous sports players in soccer, basketball, rugby, and more. Adidas is one of the official sponsors of the UEFA Champions League. They do collaborations with well- known designers and celebrities. The brand is featured in computer and other video games . Adidas uses digital and media ads to reach customers across the world. Other promotional activities. Branding and Subsidiaries. Adidas markets its products under its own brand, but as other brand names and subsidiaries as well: Adidas Originals Adicolor Adidas 1 Adidas Superstar Stan Smith by Adidas TaylorMade-Adidas Adidas Yeezy Three stripes. Adidas Finances. Adidas’s net worth as of April 2020 is 23.6 billion euros . How much a company is worth is typically represented by its market capitalization or the current stock price multiplied by the number of shares outstanding. On the other hand, Adidas’s brand value is at approximately 16.481 billion U.S. dollars . The value of a brand represents the estimated market price of how much that brand is worth on the market. Revenue and Net Sales. Here is a table with Adidas’s reported Revenue and Net Income for the past five years. Year Revenue in million EUROS Net Income in million EUROS 2015 16,915 680 2016 18,483 1,079 2017 21,218 1,351 2018 21,915 1,707 2019 23,640 1,917 Data collected from the Wall Street Journal website. Disclaimer: Great care has been taken to provide accurate information about the brand, note that there might be some things that are subject to correction. Please r efer to official Adidas sources for more information.