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FROM OUR HOUSE TO YOURS – P&G ETHNIC ECHOES SPONSORS SU CASA AWARDS BANQUET TIDE SIGNS ON AS MARQUEE SPONSOR ECOS MULTICULTURALES FOR SUMMER’S FRESHEST TOUR PROCTER & GAMBLE TEAMS UP WITH A Recap of P&G Activity Honoring PBS TO SPONSOR UNIQUE PROGRAM and Supporting African-American and Hispanic Cultural Experiences, CINCY CINCO OFFERS A TASTE OF LATINO CULTURE Goals, and Achievements P&G SUPPLIER DIVERSITY INITIATIVE REACHES May – July ‘05 BILLION DOLLAR LEVEL INTERNAL DIVERSITY MEETINGS SEEK TO EMPOWER

TOM JOYNER AND P&G SET SAIL TO EDUCATE 325725 - APR-MAY Echo3(6-7) 6/9/05 5:28 PM Page 2

FROM OUR HOUSE TO YOURS – P&G SPONSORS SU CASA AWARDS BANQUET

Cincinnati was the place to be this April, as many P&G employees and their families gathered for the sixth annual Su Casa Hispanic Center awards banquet. Sponsored by Procter & Gamble, the banquet was held at the University of Cincinnati’s Fifth Third Arena.

This year’s program included local volunteer dancers and musicians, and a keynote address from Ricardo Moncada, vice president, human resources at XPEDX International Paper Company.

“The Su Casa Center has proven to be a valuable resource for Cincinnati’s Hispanic community,” said Ingrid Rivera, P&G ER multicultural communications lead. “As communities become more and more diverse, P&G strives to lead by example – helping to equip communities with the essentials needed to flourish.”

Su Casa was founded in 1997, through a grant from the P&G Fund, to help new immigrants become self-sustaining and productive members of the Cincinnati community. Since its inception, Su Casa has evolved to offer programs that focus on educating women about improving their health, home, and child safety and P&Gers and other guests are photographed during the sixth development – expanding to four locations around the city. Other annual Su Casa banquet. The Su Casa Center is funded by a programs include G.E.D. certification, English classes, and economic grant through the P&G Fund to provide assistance to empowerment. In 2004 alone, nearly 40 students graduated from Hispanic immigrants. the G.E.D program, and this year’s enrollment, at more than double, currently exceeds 100. program. Through a partnership with US Bank, PNC Bank, National City Bank, Federal Home Loan Bank, Allstate and Su Casa serves as a model for other agencies throughout the Nationwide Insurance, the center has become a strong force in region. But, its most successful collaborative effort is the housing educating consumers on the process of home ownership.

TIDE SIGNS ON AS MARQUEE SPONSOR FOR SUMMER’S FRESHEST TOUR

The EBONY Black Family Reunion Tour (EBFRT) is gearing up for its During tour stops in Dallas, Houston, Philadelphia, Los Angeles, fourth consecutive season and will soon hit the road as part of a Chicago, Detroit, Charlotte, and Atlanta – families will be treated to nationwide effort to bring together black families in a healthy and an “Old School” party as some of the hottest funk bands hit the entertaining way. And for the first time, America’s number one stage. The Tom Joyner Morning Show radio personality Miss laundry detergent and P&G’s billion-dollar brand, Tide® has decided to Dupree will serve as host for these sizzling concerts, which will fund this initiative and will serve as a marquee sponsor for the EBFRT. include performances by Doug E. Fresh, Whodini, Con Funk Shun, and others. Local talent will also take to the stage to deliver spoken This eight-city tour is comprised of a series of free outdoor word, vocal performances, and choreographed dances. Saturday events held from 11 a.m. – 9 p.m. that include exciting lifestyle activities and entertainment for the entire family. While Additionally, on July 22 Philadelphia residents will have the chance relatives participate in activities such as cooking demonstrations and to take part in the P&G Time Capsule Project. To further celebrate health screenings, this year’s tour emphasizes the value of fellow- black families and educate community members on the importance ship, the importance of spending time with loved ones and of preserving traditions, 10 local organizations will donate items friends, and honors African-American traditions. which ”best represent their [the organization's] family“ for inclusion in the time capsule. A local historian will be on-hand to give “P&G has a long-standing relationship with the black community, commentary on each of the donated items during a VIP evening whether through providing great products, like Tide, or great event. The time capsule will be presented July 23 at Philadelphia’s programs, like the Black Family Reunion – we want to help Fairmont Park at Memorial Hall. improve lives and bring families together,” said Ted Cummings, P&G NA MDO, MS&P. Other 2005 EBONY Black Family Reunion Tour sponsors include: GM Goodwrench®, American Heart Association®, American Stroke Association®, Delta Airlines®, and Disney®. For specific tour dates or more information, visit www.ebonyfamilyreunion.com or www.ebony.com. Or call the toll-free hotline at 1-866-99-EBFRT or 1-866-993-2378. 325725 - APR-MAY Echo3(6-7) 6/9/05 5:28 PM Page 3

PROCTER & GAMBLE TEAMS UP WITH PBS TO SPONSOR UNIQUE PROGRAM

During Black History Month 2006, P&G will partner with PBS and project is part of a broader P&G program aimed at touching the the Coca-Cola Company to sponsor ”AFRICAN-AMERICAN lives of African-Americans with relevant programming. LIVES” – an unprecedented PBS television series, taking genealogy This film series is a very creative way to inspire hope and research to a whole new level. understanding for this and the next generation.”

The project will be the largest record of African-American culture For the first time, a team of researchers, genealogists and forensic and heritage ever assembled for wide distribution via print, television, DNA analysts will conduct compelling investigations into family and the Internet. Its cornerstone is a four-hour film, co-produced histories of contemporary women and men. Gates will give viewers by Thirteen/WNET New York and Kunhardt Productions, to air during intimate access to their day-to-day lives while drawing on a wealth February 2006 on PBS. of photographs, film clips, music, and early personal records.

Hosted by Henry Louis Gates Jr., W.E.B. Du Bois professor of the “I hope that this project will encourage not just our young people, Humanities and chair of African and African-American Studies at but all Americans – especially those of African-descent-to explore Harvard University, the program will profile some of the most their roots,” said Gates. intriguing African-Americans of our time. Through a unique combination of storytelling and science, the project will unravel The genetics work for AFRICAN-AMERICAN LIVES will be the mystery of the past by using DNA to trace the specific tribal conducted by Dr. Rick Kittles, associate professor at Ohio State origins of individual African-Americans. By spotlighting African- University Medical Center. Dr. Kittles started the company American role models and celebrities, the series hopes to inspire Africanancestry.com to help people trace their genetic roots. The millions to consider their own heritage and reveal lost dimensions company’s African Lineage Database contains 20,000 lineages of the black experience. from more than 135 indigenous African populations.

“This is a unique program and we’re very pleased to be a part of The AFRICAN-AMERICAN LIVES 4-part series will air during it,” said Berrece Andrews, associate director, P&G multicultural February 2006. Check local listings for station information and to external relations. “Our support of the AFRICAN-AMERICAN LIVES determine the schedule for the broadcast.

CINCY CINCO OFFERS A TASTE OF LATINO CULTURE

England has crumpets, and France has its famous crepes. But, in late April, Cincinnati had a 72-foot taco… and so much more. In celebration of Cinco de Mayo, the annual “Cincy Cinco” festival was held for two days in downtown Cincinnati. Sponsored by Procter & Gamble, this annual event is a celebration of Latino culture that hopes to inform and entertain.

Designed to help educate Latinos about the resources available within the Cincinnati community, Cincy Cinco educates families on Latino culture, values, and traditions. Festivities also included Latino art, music, food, dancing, and children’s activities.

”What a wonderful way to connect with our diverse employee base,“ said Lourdes Ribera, P&G multicultural external relations. ”Events like this provides the opportunity for everyone to touch base and share our traditions and cultures.”

Through events such as Cincy Cinco, P&G continues its tradition of helping people celebrate the culture and diversity of their local community. All proceeds from the festival will help support the Su Casa Center – a center providing support to Hispanic immigrants – and other initiatives for the Hispanic community in the Tri-state area. 325725 - APR-MAY Echo3(6-7) 6/9/05 5:28 PM Page 4

P&G SUPPLIER DIVERSITY INITIATIVE REACHES BILLION DOLLAR LEVEL

Earlier this spring, P&G joined a roster of prestigious organizations, their wants and needs. The award was presented by BDR becoming one of the newest members of the Billion Dollar co-founders Don McKneeley and Sharon Patterson. Roundtable (BDR). The BDR recognized P&G for spending more the $1 billion with minority and woman-owned suppliers. “As a co-founder and host of the Billion Dollar Roundtable, I applaud these companies for their commitment to support “P&G is honored to be included in this elite group of corporations minority firms and communities where they operate,” that have each achieved significant spending with diverse said McKneely. suppliers,” said Icy Williams, associate director, P&G corporate supplier diversity. “We look forward to increasing our spending in P&G joins 13 other corporate members of the BDR including: the coming years and to ongoing membership in this Altria Group, Inc., AT&T Corporation, Daimler/Chrysler prestigious group.” Corporation, Ford Motor Corporation, General Moters Corporation, IBM Corporation, Johnson Controls, Inc., With more than $1.5 billion committed to these groups, this support Lockheed Martin Corporation, Lucent Technologies, SBC is another demonstration of P&G’s ongoing pledge to embrace Communications, Inc., Toyota Motor Manufacturing North America’s diverse workforce. As consumers and suppliers continue America, Inc., Verizon Communications, Inc., and Wal-Mart to become more diverse, it is important to P&G to understand Stores, Inc.

INTERNAL DIVERSITY MEETINGS SEEK TO EMPOWER

On May 16 and 17, P&G continued its tradition of supporting diversity and Asian Pacific-American employees. through internal and external relations, by sponsoring the North American MDO Diversity Meetings at Northern Kentucky “At P&G, we truly believe encouraging diversity is important to our University’s MET Center. short and long-term success,” said Judge. “We believe full inclusion is the main ingredient for building a high performing organization. Created as a forum to foster open dialogue among P&G employees We look forward to continuing our journey to learn, understand, of color, the meetings encouraged individuals to openly discuss and value differences.” diversity issues and to devise solutions that increase employee retention and productivity. As a leader in diversity relations, P&G strives to meet the needs of a more diverse employee, supplier, and consumer base. For more P&G Ambassador Dwight Judge was on hand to welcome attendees, information about P&G’s diversity programs and initiatives, please which included P&G’s more than XX African-American, Hispanic, visit www.pg.com/diversity.

TOM JOYNER AND P&G SET SAIL TO EDUCATE

One is a known syndicated radio personality and the other is the favorites like The Gap Band, and participated in a variety of workshops number one producer of household products in the United States. So what do Tom Joyner and Procter & Gamble have in common? As and other activities, all to the beat of one drum – charity. Proceeds Joyner puts it, “…we’re both trying to create opportunity, encourage from the cruise will be used to help fund the education of African- education and improve life for people in the black community.” American students-in-need at Historically Black Colleges and Universities (HBCUs). This Memorial Day, The Tom Joyner Foundation and P&G joined together to sponsor the third annual Fantastic Voyage® cruise. For “P&G supports education and learning at all ages,” said Berrece one week, cruisers danced to live entertainment from Old School Andrews, associate director, P&G multicultural external relations. “It is our hope that by providing assistance to African-American students through internships and scholarships, we are helping them fulfill their aspirations through the power of learning.”

P&G has a long-standing commitment to African-American education dating back more than a century, and continues its ongoing efforts to improve African-American communities and positively impact black strength, power, and potential.

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