Press Enquiries Louise Swanne Riva PR 0208 704 4500 [email protected]

GEEJAM OPENS IN ,

A Stylish Equilibrium Between Ultra Modern Technology and the Intrinsic Grace of Jamaica’s Organic Vibe Resonate at New Resort

PORT ANTONIO, JAMAICA — Island Outpost, record mogul ’s boutique hotel collection, announces the opening of Geejam in Port Antonio.

Originally founded by music producer Jon Baker as a recording hideaway that played host to , Common, India.Arie, Björk and , among others, Baker has now joined forces with fellow music industry veteran Steve Beaver to metamorphosize Geejam into an insider escape. The result? A stylish equilibrium between ultra modern technology and the intrinsic grace of Jamaica’s organic island vibe and sensibility.

Located on six acres of the lush San San Estate, the property extends from the foothills of the John Crow and Blue Mountain chains to the Caribbean beachfront. Within immediate proximity is Frenchman’s Cove -- voted by Condé Nast Traveller as one of the world’s top five beaches. Just minutes away is the equally enchanting Blue Lagoon, while several other stunning beaches offer ideal spots for exploration. Guests can choose to take to the sea on a jet ski, scope out the waves on a surf safari, or simply chill out with a Champagne picnic in a private cove while rafting down the Rio Grande.

The property also borders Drapers, which was a little known village until Gwen Stefani gave it props at the 2003 Grammy Awards after they recorded No Doubt’s multi-platinum album Hey Baby at Geejam. A 10-minute drive west will find travellers in the historic town of Port Antonio, the capital of the Parish of Portland, located on the northeast coast of Jamaica and shrouded by the Blue Mountains. Many are unaware that Port Antonio was the birthplace of tourism in Jamaica at the turn of the century.

Geejam features the following accommodation: Three self-contained deluxe cabins – Ska, and Rock Steady, which are privately arranged among banana trees with stunning views of the Caribbean Sea. The spacious Drum & Bass suite boasts180-degree views. Sanwood, the hotel’s three-bedroom villa, features a private swimming pool and sundeck. All fuse sleek design with a rootsy tropical attitude. Unsurpassed digital amenities and contemporary feel redefine the traditional Caribbean accommodation. Here, Apple iTV comes standard, as does the lush jungle atmosphere. Hotel amenities include a state of the art recording studio, spa therapies, swimming pool (Sanwood only), fully equipped air-conditioned fitness center with trainer, and the Bushbar, the quintessential meeting place. The entire enclave forms an exclusive universe nestled within the heart of the bush. Recently nominated by the Jamaican press as one of the “top ten most fascinating places to hang out,” the Bushbar follows the overall Geejam mantra of a grassroots approach to relaxation, restoration and reinvention. A team of international chefs serve a distinctive blend of Jamaican- Japanese fusion cuisine in a forest-to-ocean setting. The dining experience is paramount.

The ongoing mission is for Geejam to continuously develop into a creative retreat for like-minded world citizens whose background in the spheres of music, film, fashion and photography are interconnected through six degrees of separation. The hotel’s guests are world travellers, not tourists, each with a common creative thread, whether they’re based in New York, Paris, , , Rio, Buenos Aires, Moscow, Copenhagen, Tokyo, , Sydney or Kingston. Acting as a concierge for this ‘in the know collective,’ Geejam is an epicenter where their worlds collide and unify.

“The Geejam philosophy stems from synergizing local Jamaican flavor with a singular approach to service, cuisine and accommodation,” said Baker. “The whole vibe is really an ever-evolving feeling synonymous with globetrotting creativity. We want transcultural interaction. Our goal is to treat guests to a high-end, original and organic experience that will resonate for a long time to come.”

Rates range from £250 GBP to £985 GBP in high season and from £215 GBP to £885 GBP in low season. Rates are based on double occupancy and include breakfast. All rates are subject to 18.25 percent tax and service. Visit www.geejamhotel.com or www.islandoutpost.com for reservations.

About Island Outpost:

Created by Chris Blackwell, founder of and Palm Pictures, Island Outpost properties are known for their interesting character and stunning surroundings and strive to offer their clients a feeling reminiscent of staying at a friend's home. The group includes Goldeneye, Strawberry Hill, Jake's, Geejam and The Caves in Jamaica, Compass Point and Pink Sands in The Bahamas and an exclusive selection of villas.

For more information or to make a reservation visit www.islandoutpost.com, or call +44 (0) 1895 450 731 in the UK.