TN2018 Innovative Trends Session

Shawn Rogers Senior Director Global Analytic Strategy, Enablement, and Content

2 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. DISCLAIMER

During the course of this presentation, TIBCO or its representatives may make forward-looking statements regarding future events, TIBCO’s future results or our future financial performance. Although we believe that the expectations reflected in the forward-looking statements contained in this presentation are reasonable, these expectations or any of the forward-looking statements could prove to be incorrect and actual results or financial performance could differ materially from those stated herein.

TIBCO could experience factors that could cause actual results or financial performance to differ materially from those contained in any forward-looking statement made in connection with this presentation. TIBCO does not undertake to update any forward-looking statements that may be made from time to time or on its behalf.

This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. This document is provided for informational purposes only and its contents are subject to change without notice. TIBCO makes no warranties, express or implied, in or relating to this document or any information in it, including, without limitation, that this document, or any information in it, is error-free or meets any conditions of merchantability or fitness for a particular purpose. This document may not be reproduced or transmitted in any form or by any means without our prior written permission.

The material provided is for informational purposes only, and should not be relied on in making a purchasing decision. The information is not a commitment, promise or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.

to download the TIBCO NOW App visit now.tibco.com/2018/mobile-app

4 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Key Takeaways

• Understand the leading trends in innovation strategy • Identify the top technologies used to innovate • Discover how digital transformation drives innovation and disruption • The importance of people, technology and culture

5 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software IncInc.. All rights reserved. TIBCO Proprietary Information. “Innovation Distinguishes Between a Leader and a Follower”

Steve Jobs The Innovation Secrets of Steve Jobs, 2001

6 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. The Research

2018 TIBCO CXO Innovation Survey:

Purpose: A global research project designed to explore the innovation strategies and challenges of our customers and prospects. These innovation insights are aligned to the technologies that are critical to our customers, Cloud, BI and Analytics, Data and Application Integration, Blockchain, IoT, Open Source and Artificial intelligence and Machine Learning.

Respondents: CXO Professionals, SVP/VP, Managers, Directors from the business and IT. Over 550+ completed surveys were collected.

Regions: North America, EMEA, LATAM and APJ are all represented

7 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Digital Transformation Maturity

Where are we - DX

DIGIRATI (EXPERT) 34.62%

DIGITAL FASHIONISTA (EXPERIMENTER) 22.44%

DIGITAL CONSERVATIVES 22.22%

DIGITAL BEGINNERS 20.73%

DX Model by the MIT Center for Digital Business and Capgemini Consulting 8 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Disruptors and Innovators

A DISRUPTOR IN OUR INDUSTRY 16.20%

INNOVATIVE BUT DOESN'T DISRUPT OUR INDUSTRY 38.81%

MIDDLE OF THE PACK IN OUR INDUSTRY 30.28%

STRUGGLING TO KEEP PACE IN OUR INDUSTRY 9.17% 44.9% Laggards, Struggling, IS A LAGGARD AND DOESN'T INNOVATE 5.54% or Middle of the pack

9 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. The Connection to Innovation is Critical

71.4% of Digital Experts are disrupting or innovating

Only 20% of Digital Beginners are disrupting or innovating

Only 51% of Digital Conservatives are disrupting or innovating

Digital Transformation maturity is driving disruption and innovation

10 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. “The biggest impediment to a company’s future success is its past success.”

Daniel Schulman CEO and President of PayPal

11 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Sponsoring Innovation Reaches Beyond Execs and IT

EXECUTIVE MANAGEMENT 19.76%

INFORMATION TECHNOLOGY (IT) 17.43%

FINANCE 9.32% 62.9% CENTER(S) OF EXCELLENCE 8.71% of the opportunity is elsewhere in the organization

OPERATIONS 7.40%

12 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Innovation = People, Technology, Culture

IDENTIFYING AND DEPLOYING INNOVATIVE TECHNOLOGY 40.75

CREATING AND SUPPORTING A CULTURE OF INNOVATION 29.81 59.3% Of the effort is Culture and People EMPOWERING INNOVATIVE PEOPLE AND TEAMS 29.5

13 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Tactics for Innovation Success - People

SKILL BUILDING AND EDUCATION 48.49%

BRAINSTORMING AND COLLABORATION Inside the walls of 47.41%

RESEARCH AND DEVELOPMENT your company 46.55%

APPOINTING EXPERT TEAMS 39.66%

WORKING WITH INDUSTRY EXPERTS AND ANALYSTS 37.31%

HIRING NEW TALENT 35.99%

ENGAGING OUTSIDE CONSULTANTS 30.80%

14 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Tactics for Innovation Success - Technology

REPLACE LEGACY TECHNOLOGY 41.90%

INTEGRATING AND ASSEMBLING TECHNOLOGIES 41.30%

LEVERAGE BIG DATA AND/OR CLOUD 39.57%

CENTERS OF EXCELLENCE (BI, ANALYTICS, INTEGRATION) 36.07%

ADOPTING DISRUPTIVE TECHNOLOGY 33.26%

LEVERAGING OPEN SOURCE 29.16%

15 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Does Digital Transformation Maturity Impact Technology Importance?

Digital Beginners, Experimenters and Conservatives all share the same top 3

Digital Conservatives are Replacing Legacy Technology at a faster pace

COE’s Top 3 for Digital Experts, greater sophistication and strategy

16 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Tactics for Innovation Success - Culture

INNOVATIVE EXECUTIVE LEADERSHIP 46.65%

REWARD CREATIVITY - MERITOCRACY OF INNOVATION 41.68%

FUND INNOVATION WITH FOCUSED BUDGETS AND RESOURCES 39.52%

CREATE INNOVATION LABS - ENCOURAGE EXPERIMENTATION 33.69%

DEFINING USE CASES AND PROCESSES 33.63%

SUPPORT FAIL FAST AND OFTEN ENVIRONMENT 31.97%

17 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Eliminating the Obstacles to Innovation

LIMITED TIME AND RESOURCES Culture 13.30%

LIMITED OR NO BUDGET Culture 10.66%

SECURITY CONCERNS Technology 10.16%

LACKING NEW SKILL SETS People 8.73%

USER ACCEPTANCE (ADOPTION) People/Culture 7.01%

18 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Technologies that Drive Innovation

59.4% CLOUD TECHNOLOGIES 20.45% Where we are

BUSINESS INTELLIGENCE AND ANALYTICS 20.30%

APPLICATION AND DATA INTEGRATION 18.65%

INTERNET OF THINGS (IOT) 15.77%

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING (AI&ML) 10.66%

LEVERAGING OPEN SOURCE 7.99% 40.6% Where we’re going BLOCKCHAIN 6.19%

19 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Who is Driving These Technologies?

INTERNET OF THINGS (IOT) 15.77%

AI AND ML 10.66%

LEVERAGING OPEN SOURCE 7.99% TEAM Priority CXO Priority

BLOCKCHAIN 6.19%

20 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Data Transformation Beginners versus Experts

43.1% INTERNET OF THINGS (IOT) 18.1%

46.2% AI AND ML 14.2%

28.2% Expert OPEN SOURCE 27.2% Beginners

41.0% BLOCKCHAIN 17.8%

21 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Innovation Takeaways

Maturity of Digital Transformation Drives Disruption

62.9% of Innovation is outside of IT and C-suite

People, Technology and Culture Contribute to Success

Expert DX Teams Drive Innovation with the Next Wave

22 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. “Every once in a while, a new technology, an old problem, and a big idea turn into innovation.”

Dean Kamen Inventor of the Segway

23 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Business Innovation with Internet of Things (IoT)

INCREASED REVENUE 13.86%

CUSTOMER ACQUISITION AND RETENTION 13.20%

INCREASE PRODUCT QUALITY 12.21%

BUSINESS PROCESS EFFICIENCY 10.56%

ENABLE NEW BUSINESS MODELS 10.07%

25 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. How are Companies Innovating with Blockchain

A STATIC REGISTRY, DISTRIBUTED DATABASE FOR STRONG 24.77% REFERENCE DATA Record Keeping

SMART CONTRACTS, CONDITIONS ON A BLOCKCHAIN 22.43% TRIGGERING AUTOMATED, SELF-EXECUTING ACTIONS Record Keeping

IDENTITY MANAGEMENT, DISTRIBUTED DATABASE WITH 19.16% IDENTITY RELATED INFORMATION Record Keeping

PAYMENTS, DYNAMIC DISTRIBUTED DB THAT UPDATES AS 17.29% CASH OR CRYPTOCURRENCY PAYMENTS ARE MADE Transactions

DYNAMIC REGISTRY, DYNAMIC DISTRIBUTED DB THAT 15.89% UPDATES AS ASSETS ARE EXCHANGED Transactions

27 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. BI and Analytics are Pervasive

PERSONALIZE CUSTOMER EXPERIENCES 7.80%

REAL-TIME ANALYTICS AND DECISION MAKING 7.60%

DATA VISUALIZATION AND DASHBOARDS 5.95%

DEPLOYING BI AND ANALYTICS ON CLOUD PLATFORM 5.85%

OPTIMIZE PRICING AND MERCHANDISING 5.75%

MARKETING CAMPAIGN PERFORMANCE 5.65%

INVENTORY AND STOCK MANAGEMENT AND OPTIMIZATION 5.34%

MORE ACCURATE RESOURCE ALLOCATION (PEOPLE 5.24% MANAGEMENT)

28 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. App and Data Integration – Same Pains Shared by All

31.40% EXPERT 32.50% 30.91%

27.91% CONSERVATIVE 22.50% 23.64%

18.60% EXPERIMENTER 21.25% Simplify IT Processes 22.73% Better Control and Access to Data Improve Data Quality and Access

22.09% BEGINNER 23.75% 22.73%

29 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Emerging Plans for AI/ML Innovators - Scaling

ANALYTIC OPS (MODEL DEPLOYMENT, OPTIMIZATION, 12.80% GOVERNANCE, PROCESS)

AUTOMATING SIMPLE ANALYTICS WITH AUTOMATED 12.56% MODELING

MANAGING DATA BIAS IN ANALYTICS 12.32%

ENABLING DATA SCIENCE COLLABORATION AND PROJECT 12.08% MANAGEMENT 61.8% Racing to Scale! AUTOMATING SOPHISTICATED ANALYTICS WITH AUTOMATED 12.08% MODELING

30 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Questions Please Remember

Please wait for the microphone before asking your questions to download the TN App and complete the survey State your for this breakout name & company

31 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information. Key Resources

• Visit TIBCO.COM after the event and download in-depth research results. • Learn from others at the TIBCO Community • Contact me directly at [email protected] • Engage with me on Twitter at srogers

32 This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software IncInc.. All rights reserved. TIBCO Proprietary Information. This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing, release and availability dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice. © Copyright 2014-2018 TIBCO Software Inc. All rights reserved. TIBCO Proprietary Information.