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November 16, 2020 Investor Day November 16, 2020 Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. Safe Harbor Statement Forward-Looking Statements Some of the information we provide in this presentation regarding our future expectations, plans, and prospects may constitute forward-looking statements. Actual results may differ materially from these forward- looking statements due to various important factors, including the risk factors discussed in our most recent 10- Q filed with the SEC. We assume no obligation to update these forward-looking statements, which speak only as of today. Also, in this presentation, we will refer to certain non-GAAP financial measures. Reconciliations showing GAAP versus non-GAAP results are available in the appendix of this presentation, which is available on our website at www.microstrategy.com. Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 2 Presenters Michael Saylor Phong Le Tim Lang Hugh Owen Chairman and President and Chief Technology Officer Chief Marketing Officer Chief Executive Officer Chief Financial Officer Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 3 Agenda Introduction Phong Le, President and CFO Company Vision Michael J. Saylor, Chairman and CEO Product Update and Shift to Cloud Timothy Lang, CTO Demand Generation and Productive Growth Hugh Owen, CMO Finance and Growth Phong Le, President and CFO Q & A Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 4 Company Vision Michael J. Saylor, Chairman and CEO Any sufficiently advanced technology is indistinguishable from magic. - Arthur C. Clarke Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 6 MicroStrategy has a rich history of 30+ Years of Innovation 1993 1999 2003 2008 2014 2017 2019 2020 Industry’s first World’s first First to release a BI reporting and MicroStrategy Enhanced Introduced SaaS relational OLAP web-based BI and fully integrated dashboard available available on cloud support of ML/AI; HyperIntelligence® HyperIintelligence interface personal intelligence reporting tool on iPhone introduced network Dossier® and Workstation Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 7 Our Company is Now Stronger than Ever Company Customers Financials MicroStrategy is the largest Diverse, blue chip customer Profitability at scale with $470mm+ independent publicly-traded base with 4,000+ customers revenue and ~80% gross margin business intelligence company with across 27 countries the leading enterprise analytics platform Repurchased 2.3M shares since High renewal rates with 2018 for $307M ~66% recurring revenue Top-rated product by Gartner for renewing at ~95% agile, centralized BI provisioning Use bitcoin as primary treasury reserve asset, purchasing additional bitcoin with excess ~2,050 employees including ~650 cash, subject to market conditions R&D department and business needs Q3 2020 was one of the strongest growth and profitability quarters in last decade Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 8 We have Pivoted with Speed and Agility to the Virtual Wave Quickly pivoted to customer focus post-Covid in Q2 20 with free education, free upgrades, and on-demand services like Expert.now Rebuilt go-to-market with virtual marketing events, revamped video-first website, video customer meetings, and remote consulting engagements. Resulted in increased reach, meetings, and productivity combined with decreased costs Also rebuilding back-office functions to reduce costs while improving agility Customers more focused on software that is modern, open, and enterprise scale vs. experimental, single- stack, departmental. Consistent with MicroStrategy focus and strengths Customers also want flexibility and reduced costs, seeing more aggressive shift to data, including data warehouse and business intelligence in the Cloud Now focusing our technology and go-to-market on moving customers to Enterprise Cloud and SaaS products Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 9 Our New Capital Strategy is Already Showing Returns Putting our capital structure to work – focus on buying MSTR stock and bitcoin, both have appreciated since we announced strategy Bitcoin is our primary treasury reserve asset, excess capital > $50M will be put into bitcoin, subject to market conditions and business needs Consistent with our virtual wave strategies, and improved digital marketing: YouTube views, Twitter views, Website traffic all up Expect additional upside and synergies over time with go-to-market, R&D, and ultimately company valuation Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 10 We have an Experienced and Visionary Management Team Michael J. Saylor Phong Le Timothy Lang Hugh Owen W. Ming Shao Chairman and CEO President and CFO SEVP and CTO Chief Marketing Officer SEVP and General Counsel 30+ years at MicroStrategy 5+ years at MicroStrategy 6+ years at MicroStrategy 20+ years at MicroStrategy 20+ years at MicroStrategy Ponna Aurumugam Joty Paparello Paul Green Jeanine Montgomery Jeremy Price Chief Information Officer Chief HR Officer EVP, Worldwide Consulting Chief Accounting Officer Senior VP, FP&A 2+ years at MicroStrategy 18+ years at MicroStrategy 2+ years at MicroStrategy 4+ years at MicroStrategy 18+ years at MicroStrategy Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 11 Product Update and Shift to Cloud Timothy Lang, Chief Technology Officer Modern Analytics Bring data to people, processes, and things HyperIntelligence MicroStrategy Library™ Dossier Insights automatically delivered to users Personalized analytics catalog Personalized dashboards Planned for MicroStrategy 2021™ • Rich-text editor and grid formatting • Pattern matching in HyperIntelligence • New Mac and Windows app to consume dossiers quickly • New visualization gallery and formatting panel • Ability to share cards • Shared bookmarks • Microcharts in grid • QR code and Barcode support • 1:1 and group collaboration • Mobile-specific Dossier design • Extended Search in HyperIntelligence • Built-in HyperIntelligence to highlight in dossiers in • Vertical scrolling for dossiers • Create calculations in HyperIntelligence cards MicroStrategy app • Global filters • HyperIntelligence thresholds • Search for HyperIntelligence cards in MicroStrategy app Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 13 The MicroStrategy HyperIntelligence Product Suite Answers at your fingertips - whether you’re on the web, a mobile device, or your favorite app HyperWeb™ HyperMobile™ HyperOffice™ Seamlessly inject intelligence Put intelligence in the palm of your Bring answers to your favorite directly onto words in the hand – by making cards available productivity tools with cards websites and web applications directly on a user’s mobile device. embedded directly into your emails, people use every day.​ documents, and spreadsheets.​ Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 14 HyperVision™ Color-code the card header conditionally based on a threshold Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 15 Hyper SDK™ Extension-free embedding into your application with just a few lines of Javascript Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 16 Hyper SDK Extension-free embedding into your application with just a few lines of Javascript Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 17 HyperIntelligence Authoring Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. Dossier Authoring Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 19 Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 20 MicroStrategy App with Global Search, Embedded HyperIntelligence Intelligence Everywhere Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 21 Open Architecture Embrace and augment popular tools and technologies Federated Analytics Comprehensive set of SDKs Deploy without compromise Connectors that bring consistency and Embed, customize, and extend into Fully-featured, optimized for your governance to popular analytics tools applications and workflows platform of choice What’s New this year • Excel: Import data from dossiers, preserve report formatting. • Administration APIs • Schema object editors in Workstation • Data refresh on Tableau Server • Python SDK for Administration • Create and edit filter objects in Workstation • OOTB connector for PowerBI via a certified connector • Data Modeling APIs • Scripts stored as objects in the Metadata and accessed via Workstation • Performance improvements in connectors. • Embedded HyperIntelligence cards • One-click upgrade with backup on Azure • UX streamlining in Excel, Jupyter and RStudio connectors. • Expanded region support • Build a dossier based on another dossier (MSTR connector) Copyright © 2020 MicroStrategy Incorporated. All Rights Reserved. 22 Intelligence Everywhere 22 MicroStrategy for Business Users – Excel 365 Intelligence Everywhere MicroStrategyCopyright Confidential © 2020 MicroStrategy – Incorporated.For Gartner All Rights Analyst Reserved.
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