San Jose State University SJSU ScholarWorks 2002-2004: 29th, 30th, & 31st Annual NACCS Annual Conference Proceedings Conferences Proceedings Mar 1st, 10:00 AM When Tejano Ruled the Airwaves: The Rise and Fall of KQQK in Houston, Texas Guadalupe San Miguel Jr. University of Houston Follow this and additional works at: https://scholarworks.sjsu.edu/naccs Part of the Ethnomusicology Commons, Gender and Sexuality Commons, and the Race and Ethnicity Commons San Miguel, Guadalupe Jr., "When Tejano Ruled the Airwaves: The Rise and Fall of KQQK in Houston, Texas" (2002). NACCS Annual Conference Proceedings. 13. https://scholarworks.sjsu.edu/naccs/2002-2004/Proceedings/13 This Conference Proceeding is brought to you for free and open access by the National Association for Chicana and Chicano Studies Archive at SJSU ScholarWorks. It has been accepted for inclusion in NACCS Annual Conference Proceedings by an authorized administrator of SJSU ScholarWorks. For more information, please contact
[email protected]. NACCS_FINAL:NACCS proceedings 3/18/09 4:10 PM Page 200 CHAPTER ELEVEN When Tejano Ruled the Airwaves: The Rise and Fall of KQQK in Houston, Texas 1 Guadalupe San Miguel, Jr., University of Houston INTRODUCTION “Tejano is back and so are all your old Tejano artists,” states an animated DJ for radio station KQQK 106.5 FM. Immediately thereafter, the station puts on a jamming ranchera by a top Tejano artist. This is quickly fol - lowed by another ranchera and another and another - a good 45 minutes of non-stop music. Later in the broadcast, the DJ announces that “Tejano is back and better than ever.” This comment was in reference to the radio station’s earlier abandonment of Tejano music in 1999.