CRITICALLY ACCLAIMED SINGER-SONGWRITER BRENT COBB FEATURED IN RAM TRUCKS’ ‘LONG LIVE THE STORYTELLERS’ VIDEO CONTENT SERIES
Four - Part Series Debuts Today on Rolling Stone Country Culminating with Release of Cobb’s New Single and Music Video “Ain’t A Road Too Long” in September via Low Country Sound / Elektra Records
Crowd Sourced Creative Video Campaign to Roll Out Later This Month in Support of “Long Live The Storytellers” Campaign
Nashville, TN (August 14, 2017) - Critically acclaimed singer-songwriter Brent Cobb is featured in “Long Live the Storytellers,” a new documentary-style video content series created by Ram Trucks.
Spotlighting the hard work and determination of being a songwriter, the weekly series takes viewers on a journey into the art of creating a song through the lens of one of Nashville’s most impressive break out artists. With the first of three episodes debuting today on Rolling Stone Country, the four-part series culminates with a music video. Shot in Nashville and produced by Greg “Freddy” Camalier, it chronicles the process from creating Cobb’s new single “Ain’t A Road Too Long” (Low Country Sound / Elektra Records) to its September 15 release of both the song and music video. While getting to know Cobb through this intimate look into his musical process, “Long Live the Storytellers” also features songwriting insights from the perspective of lauded music producers, musicians and writers including Grammy Award-winning producer Dave Cobb and songwriter/musician Dan Penn.
Brent explains, “[Being a part of Ram’s ‘Long Live the Storytellers’] campaign is important to me because I've been writing songs my whole life. I was born into it. Professionally, I've been making a living at it for over a decade and any breaks I've had along the way have been because of the songs I've written." Adding, "It takes drive to stay on that road, figuratively as well as literally. The first truck I ever toured in was a Ram. We toured in it all over the country. A lot of artists before me had used the same truck, so by the time it got to us it had been rode hard. As hard as it had been rode, it still got us where we needed to go. Ram understands that drive."
In addition to documenting the release of Cobb’s single “Ain’t A Road Too Long,” Ram also worked with Universal Music Publishing Group (UMPG) to provide custom songs from the Nashville community that embody the spirit of the truck brand’s “Long Live” campaign. Each of the five songs has a unique sound and feel that authentically reflect the brand’s core values of integrity, courage, leadership and hard work.
To bring these songs to life, Ram initiated a unique, creative crowd sourced campaign with G7 Entertainment Marketing, and on demand creative community platform, Talenthouse, to develop lyric videos for five UMPG songs as part of the “Long Live the Storytellers” campaign. These will debut in late August on RamTrucks.com/RamLife and the Ram YouTube channel.
Ram Trucks’ collaboration with Brent Cobb for the “Long Live the Storytellers” campaign was created in partnership with Project Worldwide agencies G7 Entertainment Marketing and Motive Made Studios. It expands the brand’s “Long Live” marketing campaign launched earlier this year and is the brand’s latest partnership in the country music space. In recent years, Ram has established alignments with several of today’s top country music artists, including Miranda Lambert, Chris Stapleton and Easton Corbin.
ABOUT BRENT COBB: Brent Cobb was born in Americus, Georgia about an hour east of Columbus, in the rural south-central part of the state. His breakthrough major label debut album, Shine On Rainy Day, was produced by Grammy Award-winning producer Dave Cobb (Chris Stapleton, Jason Isbell) and was released in 2016 on Low Country Sound/ Elektra Records. Since its release, the album has continued to garner overwhelming acclaim leading to a recent Americana Honors & Awards nomination for “Emerging Artist of the Year” as well as a break-out television debut on CONAN. After recently wrapping a sold-out European tour, Brent is currently in the midst of an extensive U.S. tour including over 35 dates as part of “Chris Stapleton’s All-American Road Show” as well as several shows with Tim McGraw and Faith Hill on their 2017 SOUL2SOUL Tour. In addition to his work as an artist, Brent is widely respected as a songwriter garnering cuts by Luke Bryan, The Oak Ridge Boys, Little Big Town, Miranda Lambert and more.
ABOUT RAM TRUCK BRAND: Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with America’s longest-lasting line of pickups.
Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a
business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
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Media Contacts: Ram’s “Long Live the Storytellers” contact: Nikki Herceg, The Media Social, [email protected] / 615-428-9763 Eileen Wunderlich, FCA, [email protected] / 248-512-0332
Brent Cobb, please contact: Asha Goodman Trebing, Sacks & Co., [email protected] / 615-320-7753