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Friday, May 25 Friday, May 25 - MORNING PLENARY (8:30 am - 9:45 am) Grand Ballroom PANEL PRESENTATION: Amazing Stories of Space: Selling the Final Frontier PANELISTS: Michael Clark (TMRO), Calla Cofield (JPL), Dan Goods (JPL), Mat Kaplan (Planetary Radio), Dr. Pascal Lee (Mars Institute), Geoff Notkin (Aerolite Meteorites, Inc), Rich Sternbach (International Association of Astronomical Artists) MODERATOR: Rod Pyle, Space Author, Journalist, Historian and Editor-at-Large, Ad Astra Magazine, National Space Society Engaging, compelling space media is of growing importance as we accelerate our movement into the solar system. With news coming hourly, and new occurrences daily, the need to promote responsible, complete and engaging media is expanding. Whether video, radio/podcasts, written journalism or visual art, all must be compellingly told in a way that appeals to specific audiences. Our panel consists of experts in these respective areas who are well-versed in creating strong narratives about the new space age that is upon us—these are expert storytellers who have honed their craft at the highest levels. Critical to this panel will be audience participation, as we seek to not only explain our approaches to space media, but to help attendees refine their own messages on the importance of a robust human spaceflight program and the settlement of the solar system. Moderator: Rod Pyle is a space author, journalist and historian who has authored eleven books on space history, exploration and development for major publishers that have been published in seven languages. He is the Editor-At-Large for the National Space Society’s magazine Ad Astra, and his frequent articles have appeared in Space.com, LiveScience, Futurity, Huffington Post and WIRED. He writes for NASA’s Jet Propulsion Laboratory and Caltech, and authored the Apollo Executive Leadership Program for The Conference Board and NASA’s Johnson Space Center. Rod has an MA from Stanford University and a BFA from the Art Center College of Design. Michael Clark (aka Space Mike) is a correspondent for TMRO, a unique live weekly online program dedicated to all things space. and has been uploading space news videos since 2011. He is a self-taught filmmaker and spent much of 2012 and 2013 taping countless interviews of astronauts, engineers, scientists, and space enthusiasts for Moonandback.com. Clark is also a musician and composer who plays guitar, bass, piano, and drums. Calla Cofield has been communicating science in various capacities for just over a decade. She is currently a media relations specialist for NASA’s Jet Propulsion Laboratory in Pasadena, California. From 2014 to early 2018 she worked as a senior writer for Space.com. Cofield previously worked in the communications office at SLAC National Accelerator Laboratory in Menlo Park, CA; with the Science Bulletins group at the American Museum of Natural History in New York City; and as a freelance producer for the Physics Central Podcast. Her writing has appeared in Scientific American, Nature News, Discover, Physics World, APS News, Symmetry and others. Dan Goods is passionate about creating experiences where people are reminded of the gift and privilege of being alive. During the day he runs The Studio at NASA’s Jet Propulsion Laboratory, a team developing creative ways of communicating and working to transform complex concepts into meaningful stories that can be universally understood. After hours he works on creative projects around the world. Currently he is collaborating with others on new public art pieces in San Diego and San Francisco and is developing the “Museum of Awe” with David Delgado and Ivan Amato. In 2002 Goods graduated valedictorian from Art Center College of Design. Recently he was selected as “One of the most interesting people in Los Angeles.” Mat Kaplan loves hosting and producing the Planetary Society’s weekly series that takes listeners across our solar system and beyond. Planetary Radio is the most popular independent podcast and public radio series about space exploration and development. Kaplan is frequently joined on the show by his boss, Planetary Society CEO Bill Nye the Science Guy. Audiences have enjoyed “PlanRad Live” performances in Toronto, Rome, at the Air and Space Museum, and at Caltech. The monthly Space Policy Edition of Planetary Radio takes a deep dive into the Washington, D.C. developments that will largely determine our future on the final frontier. Kaplan also hosts a series of periodic live events for Southern California Public Radio called NEXT: People|Science|Tomorrow.. ISDC® 2018: PUTTING PEOPLE INTO SPACE 19 Plenary Events, Meal Speakers, Award Presentations (continued) Friday, May 25 - MORNING PLENARY (8:30 am - 9:45 am) Grand Ballroom PANEL PRESENTATION: Amazing Stories of Space: Selling the Final Frontier (continued) Dr. Pascal Lee is chairman of the Mars Institute, senior planetary scientist at the SETI Institute, and director of the NASA Haughton-Mars Project at NASA Ames Research Center. He holds an Ph.D. in astronomy and space sciences from Cornell University. Lee’s research focuses on asteroids, impact craters, and Mars. He was first to propose the Cold Early Mars model for Mars surface evolution based on his fieldwork in Earth’s polar regions. Dr. Lee has led over 30 expeditions to the Arctic and Antarctica viewed as analogs for Mars, including a 402-day winter-over in Antarctica as chief geoscientist at Dumont d’Urville Station. He is a recipient of the United States Antarctic Service Medal and of several NASA Group Achievement Awards. He recently led the Northwest Passage Drive Expedition, a record-setting vehicular traverse on sea-ice along the fabled Northwest Passage in the Arctic. The journey is the subject of the award-winning motion picture documentary film Passage To Mars (2016). Geoff Notkin Geoff Notkin, CEO, Aerolite Meteorites, Inc., President, Desert Owl Productions, Inc., and National Space Society Board of Governors For bio please see page 17 in the program book. Rick Sternbach has been a space and science fiction artist since the early 1970s. He is a founding member and Fellow of the International Association of Astronomical Artists (IAAA), which was formed in 1981. He has written and illustrated articles on orbital transfer vehicles and interstellar flight. Beginning in the late 1970s Rick added film and television illustration and special effects to his repertoire, with productions like Star Trek: The Motion Picture, The Last Starfighter, Future Flight, and Cosmos, for which he received an Emmy award, the first for visual effects. Rick also twice received the coveted Hugo award for best professional science fiction artist. In 2006 Rick produced physical terrains and globes of Mercury, Venus, Mars, and Saturn’s moon Iapetus for the Griffith Observatory in Los Angeles, for their Gunther Depths of Space exhibit. He also created a scale model of a proposed asteroid retrieval spacecraft for Caltech’s Keck Institute for Space Studies. Most recently, Rick was included as a member of the special committee overseeing the restoration of the original U.S.S. Enterprise eleven-foot filming miniature by the National Air & Space Museum in Washington, D.C. 20 ISDC® 2018: PUTTING PEOPLE INTO SPACE.
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