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CESTOVNÍ RUCH SE ZAMĚŘENÍM NA LUXUSNÍ SEGMENT Tourism with Focus on Luxury Segment

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CESTOVNÍ RUCH SE ZAMĚŘENÍM NA LUXUSNÍ SEGMENT Tourism with Focus on Luxury Segment Masarykova univerzita Ekonomicko-správní fakulta Studijní obor: Regionální rozvoj a správa CESTOVNÍ RUCH SE ZAMĚŘENÍM NA LUXUSNÍ SEGMENT Tourism with focus on luxury segment Diplomová práce Vedoucí diplomové práce: Autor: doc. RNDr. Josef KUNC, PhD. Bc. Ondřej SVĚTLÍK Brno, 2016 ZADÁNÍ DIPLOMOVÉ PRÁCE Akademický rok: 2015/2016 Student: Bc. Ondřej Světlík Obor: Regionální rozvoj a správa Název práce: Cestovní ruch se zaměřením na luxusní segment Název práce anglicky: Tourism with focus on luxury segment Cíl práce, postup a použité metody: Cíl práce: Analyzovat a zhodnotit segment luxusního cestovního ruchu ve světě a v České republice (zde mimo jiné z pohledu nabídky i poptávky). Použité metody: rešerše odborných zdrojů a literatury, sběr a třídění dat, historická, statistická a komparativní analýza, interpretace informací a dat, abstrakce, syntéza. Doporučené je dotazníkové šetření, příp. řízené rozhovory. Rozsah grafických prací: podle potřeby Rozsah práce bez příloh: 60 - 80 stran Zásady pro vypracování: 1. Rešerše odborné literatury, studií a pramenů, metodika práce a zdroje dat, odborná terminologie. 2. Vznik a vývoj luxusního cestovního ruchu ve světě, Evropě a České republice. Důraz na využití odborné literatury, zdrojů a pramenů. 3. Poptávka a trendy v oblasti cestovního ruchu ve světě. 4. Situace v České republice, poptávka a nabídka (dotazníkové šetření, řízené rozhovory). 5. Syntéza zjištěných skutečností a poznatků, vyhodnocení, závěry, zobecnění. Rozsah grafických prací: Podle pokynů vedoucího práce Rozsah práce bez příloh: 60 – 80 stran Literatura: VYSTOUPIL, Jiří, Josef KUNC a Martin ŠAUER. 50TH Anniversary of Geographical Research and Studies on Tourism and Recreation in the Czech Republic. Moravian Geographical Report, Brno: Institute of Geonics, ASCR, v.v.i., 2010, roč. 18, č. 1, s. 2-13. ISSN 1210-8812. VYSTOUPIL, Jiří, Andrea HOLEŠINSKÁ, Josef KUNC, Jaroslav MARYÁŠ, Daniel SEIDENGLANZ, Martin ŠAUER, Petr TONEV a Milan VITURKA. Atlas cestovního ruchu České republiky. 1. vyd. Praha: Ministerstvo pro místní rozvoj ČR, 2006. 156 s. ISBN 8023972561. Between luxury and the everyday :decorative arts in eighteenth- century France. Edited by Katie Scott - Deborah Cherry. Malden, Mass.: Blackwell Publishing, 2005. v, 185. ISBN 1405131683. Class acts service and inequality in luxury hotels. Edited by Rachel Sherman. Berkeley: University of California Press, 2006. xii, 366 p. ISBN 0520247825. VYSTOUPIL, Jiří a Martin ŠAUER. Hosté a návštěvnost (selektivní faktory cestovního ruchu). In Aktuální trendy cestovního ruchu v kontextu řešení regionálních disparit. Sborník vědeckých příspěvků. Praha: VŠH, 2011. s. 51-59, 9 s. ISBN 978-80-87411- 12-4. Hotel accounting. Edited by Mary Hallock. 1st ed. Chandni Chowk, Delhi: Global Media, 2009. 1 v. (unpa. ISBN 9789380075716. Klasifikace ubytovacích zařízení kategorií hotel, hotel garni, motel, pension a směry péče o kvalitu hotelového produktu v České republice. [Praha]: Národní federace hotelů a restaurací České republiky, 2001. [63] l. Luxury and pleasure in eighteenth-century Britain. Edited by Maxine Berg. Oxford: Oxford University Press, 2007. xvii, 373. ISBN 0199272085. Luxury retail managementhow the world’s top brands provide quality product and service support. Edited by Michel Chevalier - Michel Gutsatz. Singapore: Wiley, 2012. xiii, 306. ISBN 9780470830284. HALL, C. M. a S.J. PAGE. Progress in Tourism Management: From the geography of tourism to geographies of tourism – A review. Tourism Management, ELSEVIER, 2009, roč. 30, č. 1. ISSN 0261- 5177. ŠMÍDOVÁ, Dagmar. Současný vývoj mezinárodního hotelnictví a jeho vliv na hotelový průmysl České republiky při přechodu do 21. století. Edited by Miroslav Nováček. 1. vyd. Brno: Masarykova univerzita, 1997. 98 s. : 1. RIUKULEHTO, Sulevi. The concepts of luxury and waste in American radicalism, 1880-1929. [Helsinki]: Academia scientiarum Fennica, 1998. 239 s. ISBN 95141-0850-7. HALL, C. Michael a Stephen PAGE. The geography of tourism and recreation :environment, place and space. 3rd ed. London: Routledge, 2006. xxi, 427. ISBN 0415335612. WILLIAMS, Stephen. Tourism geography :a new synthesis. 2nd ed. London: Routledge, 2009. xvi, 309. ISBN 9780203877555. ZELENKA, Josef a Martina PÁSKOVÁ. Výkladový slovník cestovního ruchu. Kompletně přeprac. a dopl. Praha: Linde, 2012. 768 s. ISBN 9788072018802. BONIFACE, Brian G. a Chris COOPER. Worldwide destinations casebook :the geography of travel and tourism. Amsterdam: Elsevier, 2005. 259 s. ISBN 0750664401. Vedoucí práce: doc. RNDr. Josef Kunc, Ph.D. Pracoviště vedoucího práce: Katedra regionální ekonomie a správy Datum zadání práce: 4. 1. 2015 Termín odevzdání diplomové práce a vložení do IS je uveden v platném harmonogramu akademického roku. vedoucí katedry prof. Ing. Antonín Slaný, CSc. děkan V Brně dne: 4. 5. 2016 Jméno a příjmení autora: Bc. Ondřej Světlík Název bakalářské práce: Cestovní ruch se zaměřením na luxusní segment Název v angličtině: Tourism with focus on luxury segment Katedra: Regionální ekonomie a správy Vedoucí bakalářské práce: doc. RNDr. Josef Kunc, Ph.D. Rok obhajoby: 2016 Anotace Předmětem diplomové práce s názvem „Cestovní ruch se zaměřením na luxusní segment“ zhodnocení stavu luxusního cestovního ruchu ve světě i v České republice, a to z pohledu jak nabídky, tak také poptávky. Nejprve jsou rozebrány zdroje dat a metodika práce a dále je k dispozici stručný úvod do luxusního sektoru. Poté již následují kapitoly zabývající se aspekty luxusního cestováním ve světě jako nabídka, poptávka, světové destinace a trendy. Analýza českého trhu tvoří zbylou část práce, když se zaobírá tuzemskou nabídkou i poptávkou a zahrnuje výsledky vlastního dotazníkového šetření mezi klienty luxusní cestovní kanceláře. Annotation The main subject of the submitted master thesis entitled "Tourism with focus on luxury segment" is to assess the state of luxury tourism in the world and in the Czech Republic in terms of supply and demand. At first there are mentioned data sources and methodology of the paper and then a brief introduction into the luxury sector. Following chapters deal with the aspects of luxury travel around the world concerning supply, demand, world destinations and trends. The analysis of the Czech market constitutes the remaining part of the thesis as it deals with domestic supply and demand and includes the results of the survey among clients of the luxury tour operator. Klíčová slova luxusní cestovní ruch, luxusní cestování, luxus, Česká republika, účastník luxusního cestovního ruchu, luxusní hotel, luxusní ubytování, luxusní doprava, luxusní cestovní kancelář, zážitky Keywords luxury tourism, luxury travel, luxury, Czech Republic, luxury tourist, luxury hotel, luxury accommodation, luxury transport, luxury tour operator, experiences Prohlášení Prohlašuji, že jsem diplomovou práci Cestovní ruch se zaměřením na luxusní segment vypracoval samostatně pod vedením doc. RNDr. Josefa Kunce, PhD. a uvedl v ní všechny použité literární a jiné odborné zdroje v souladu s právními předpisy, vnitřním řádem Masarykovy univerzity a vnitřními akty řízení Masarykovy univerzity a Ekonomicko-správní fakulty MU. V Brně dne 13. května 2016 vlastnoruční podpis autora Poděkování Na tomto místě bych rád poděkoval doc. RNDr. Josefu Kuncovi, PhD. za cenné připomínky a odborné rady, kterými přispěl k vypracování této diplomové práce. Dále bych rád poděkoval vedení a zaměstnancům cestovní kanceláře Deluxea, a.s. za pomoc při tvorbě dotazníkového šetření, sběru dat a především za umožnění nahlédnutí do sektoru luxusního cestovního ruchu prostřednictvím několikaleté praxe. Velké poděkování patří v neposlední řadě mé rodině a přítelkyni za podporu během celé doby mého studia. OBSAH ÚVOD ............................................................................................................................................ 13 1. ZDROJE DAT A METODIKA PRÁCE ............................................................................. 15 2. OBECNÝ KONCEPT LUXUSU A JEHO SPECIFIKA ................................................... 17 2.1. VÝZNAM LUXUSU ............................................................................................................. 17 2.2. CHARAKTERISTIKA LUXUSU ............................................................................................. 18 2.3. STRUČNÁ HISTORIE LUXUSU ............................................................................................. 20 2.4. SUBJEKTIVITA LUXUSU ..................................................................................................... 22 2.5. DVA ROZMĚRY LUXUSU .................................................................................................... 22 3. LUXUSNÍ CESTOVNÍ RUCH............................................................................................. 23 3.1. DEFINICE LUXUSNÍHO CESTOVNÍHO RUCHU ...................................................................... 23 3.2. HISTORIE A VÝVOJ LUXUSNÍHO CESTOVNÍHO RUCHU ........................................................ 25 4. ZÁKLADNÍ KOMPONENTY NABÍDKY LUXUSNÍHO CESTOVNÍHO RUCHU .... 28 4.1. LUXUSNÍ UBYTOVÁNÍ ....................................................................................................... 28 4.2. LUXUSNÍ DOPRAVA ........................................................................................................... 34 4.3. ZÁŽITKY ........................................................................................................................... 40 4.4. LUXUSNÍ CESTOVNÍ KANCELÁŘE A
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