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Exploitation Plan TERESA – 611153 TERESA SEPTEMBER 2016 D7.3 EXPLOITATION PLAN Project acronym: TERESA Project full title: Telepresence Reinforcement-Learning Social Agent Grant agreement no.: 611153 Due-Date: December 2016 Delivery: December Lead Partner: MADoPA (MPA) Dissemination Level: PU Status: Approved: Version: 1 DOCUMENT INFO Date and version number AutHor Comments 05.08.2016 v1 Alexandre Duclos (MADoPA) Hervé MicHel (MADoPA) D7. 3 Exploitation plan-MADoPA-v1.0 Page 1 of 68 TERESA – 611153 TABLE OF CONTENTS Abstract pp. 5 Foreword: from Giraff to TERESA pp. 6 1.1 Presentation pp. 6 1.2 Objectives pp. 7 1.3 Methodology pp. 9 SROI pp. 9 TRL pp. 11 2. Regional Study inputs & Giraff product vision pp. 13 2.1 Regional Study within TERESA, a brief overview pp. 13 Location and duration of Giraff experiments pp. 13 2.2 Causes of commercial failure pp. 14 Reliability problems pp. 14 Shortcomings in the needs analysis pp. 14 Price disconnected from the everyday lives of the elderly and the realities of pp. 14 nursing homes Communication through wrong channels pp. 15 Misunderstanding of the "Avatar" pp. 15 Lack of adaptability of the Giraff platform pp. 16 2.3. Statistics (Regional Study) pp. 17 2.3.1 Demographics (Regional Study) pp. 17 Demographic context for the elderly in Europe (Regional Study) pp. 17 Demographic context for the elderly in France (Regional Study) pp. 18 Demographic context for the elderly in Champagne Ardenne (Regional Study) pp. 19 2.3.2 Socio-economics (Regional Study) pp. 21 2.3.3 Robotics market pp. 26 2.4. Main results of the usage evaluation within the Regional Study pp. 31 Usage factors at home and in nursing homes pp. 31 2.5.1. GIRAFF Product vision 1, Telepresence platform pp. 34 GIRAFF Product vision 1, Description GIRAFF Product vision 1, Added values GIRAFF Product vision 1, Target population GIRAFF Product vision 1, End user GIRAFF Product vision 1, TRL GIRAFF Product vision 1, Target price GIRAFF Product vision 1, Comparable GIRAFF Product vision 1, Ecosystem D7. 3 Exploitation plan-MADoPA-v1.0 Page 2 of 68 TERESA – 611153 GIRAFF Product vision 1, Operator 2.3.2. GIRAFF Product vision 2, Animation through a telepresence platform pp.37 GIRAFF Product vision 2, Description GIRAFF Product vision 2, Added values GIRAFF Product vision 2, Target market GIRAFF Product vision 2, End users GIRAFF Product vision 2, TRL GIRAFF Product vision 2, Target price GIRAFF Product vision 2, Comparable GIRAFF Product vision 2, Ecosystem GIRAFF Product vision 2, Operator 2.3.3 GIRAFF Product vision 3, Evaluation and animation through a pp. 40 telepresence platform GIRAFF Product vision 3, Description GIRAFF Product vision 3, Added values GIRAFF Product vision 3, Target market GIRAFF Product vision 3, End users GIRAFF Product vision 3, TRL GIRAFF Product vision 3, Target price GIRAFF Product vision 3, Comparable GIRAFF Product vision 3, Ecosystem GIRAFF Product vision 3, Operator 3. TERESA robotic system exploitation plan pp. 42 3.1 TERESA Usage evaluation short overview pp. 42 3.2. Teresa product vision pp. 47 3.2.1 TERESA Product vision 1 pp. 47 TERESA Product vision 1, Added values TERESA Product vision 1, Target market TERESA Product vision 1, End users TERESA Product vision 1, TRL TERESA Product vision 1, Target price TERESA Product vision 1, Comparable TERESA Product vision 1, Ecosystem 3.2.2 TERESA Product vision 2 pp. 49 TERESA Product vision 2, Added values TERESA Product vision 2, Target market TERESA Product vision 2, End users TERESA Product vision 2, TRL D7. 3 Exploitation plan-MADoPA-v1.0 Page 3 of 68 TERESA – 611153 TERESA Product vision 2, Target price TERESA Product vision 2, Comparable TERESA Product vision 2, Ecosystem 3.2.3. TERESA Product vision 3 pp. 51 TERESA Product vision 3, Added values TERESA Product vision 3, Target market TERESA Product vision 3, End users TERESA Product vision 3, TRL TERESA Product vision 3, Target price TERESA Product vision 3, Comparable TERESA Product vision 3, Ecosystem 3.3. Foresight on animation/gamification functions of the TERESA platform pp. 53 3.4. Distance to market pp. 54 3.5. A shorter path to market for the TERESA product vision 3 pp.55 4. Conclusions pp. 56 5. Appendices pp. 57 D7. 3 Exploitation plan-MADoPA-v1.0 Page 4 of 68 TERESA – 611153 Abstract This report presents an exploitation plan for the results of tHe TERESA project. Its starting point is Giraff, the semi-autonomous telepresence platform, as it has been developed and evaluated in tHe project. From tHis, it moves on to propose different product visions witH a target market, target price, TRL, ecosystem, path to market and distance to market for eacH product vision (Giraff and TERESA). The report is built around two main parts: - Evaluation of, and an exploitation plan for, the Giraff telepresence platform (based on the TERESA CA Regional Study), without robotic social intelligence, focusing on the elderly and professional and informal caregiver market. - Evaluation of, and an exploitation plan for, the TERESA telepresence platform (realised through the TERESA CA Regional Study and the usage evaluation of the TERESA semi-autonomous platform) including robotic social intelligence. This report does not consider each of TERESA’s outputs separately. It does not look at the specific added values brought by movement or emotion recognition, body pose behaviour, social beHaviour or tHe commercial value of tHe data collected during tHe project (whicH should eventually become publicly available) separately. It will mainly consider the merits of combining those innovations and abilities within a telepresence robot, a “social agent” (Telepresence Reinforcement-Learning Social Agent). This combination is tHe core innovation of tHis project and corresponds to what has been evaluated witH end users. This report is based on tHree types of material: 1/ results from tHe economic evaluation of the Giraff platform performed in eight nursing homes and four households during the project and funded by the Regional Authority of Champagne Ardenne in France (TERESA CA), 2/ the usage evaluation performed during the TERESA project from 2014 to 2016, and 3/ statistics and demographics. Ultimately, three levels of service are identified, and developed as product visions, including or not including robotic social intelligence: - Mobile telepresence platform, simple and easily customisable - Mobile telepresence platform used witHin a service (animation, coacHing, prevention) - Mobile telepresence platform used witHin a service (animation, coacHing, prevention) and simultaneously in service co-design and evaluation In addition to the different analyses and information provided by this report, we would highlight the fact that a short path to market for the TERESA product vision 3 is described at the end of this report, as MADoPA is already using the TERESA system as an animation and evaluation tool with different clients and within different programmes. D7. 3 Exploitation plan-MADoPA-v1.0 Page 5 of 68 TERESA – 611153 1 Introduction Foreword Giraff platform (2015, Troyes, France) TERESA platform with the new shell (2016, Troyes, France) In this report, one will often read “Giraff platform”, “Teresa platform”, Teresa project, Giraff, etc. This point has to be clarified. We name TERESA project the FP7 project TERESA, including all the developments (software and hardware) developed and implemented during the project. We name “Giraff platform” the Giraff product (Giraff mobile telepresence platform) as well as tHe platform as it was used in tHe TERESA project before mid-2016 as the basis of the experiments. “Giraff” is tHe name of tHe company Giraff TecHnologies AB and partner in tHe consortium. We name TERESA platform the new platform developed by the consortium (new sHell, new hardware, new softwares) even if some elements of the Giraff were re-used. We won’t go futher into detail on this distinction because from the point of view of potential clients and end-users interviewed for the purpose of this report, there are no fundamental differences between the two platforms. THey have the same utility, the same functions, tHe same reliability problems. Consequently, as we consider tHe exploitation plan of a semi-autonomous mobile telepresence platform, we will see that the exploitation plans of those two platforms are very similar. 1.1 Presentation “TERESA aims to develop a telepresence robot of unprecedented social intelligence, thereby helping to pave the way for the deployment of robots in settings such as homes, schools, and hospitals that require substantial human interaction. In telepresence systems, a human controller remotely interacts with people by guiding a remotely located robot, allowing the controller to be more physically present than with standard teleconferencing. We will develop a new telepresence system that frees the controller from low-level decisions regarding navigation and body pose in social settings. Instead, TERESA will have the social intelligence to perform these functions automatically. The project’s main result will be a new partially autonomous telepresence system with the capacity to make socially intelligent low-level decisions for the controller”. TERESA DOW, pp. 3. D7. 3 Exploitation plan-MADoPA-v1.0 Page 6 of 68 TERESA – 611153 What is the economic and commercial value of semi-autonomous navigation? Of robotic mimicking? Of robotic socially intelligent low-level decisions? Of robotic recognition of movements and emotions? To be more precise, what is the economic value of those possibilities when tHey are combined and integrated into a telepresence platform? We can safely assume tHat it is tHis combination that makes the results of TERESA innovative as there are already robust comparable tecHnologies that are based on a single one of those fields of researcH. For example the PARO robot and EVE-R-I mimic emotions, NAO and EVE-R-I identify emotions, feelings, moods and react to them, and Pepper, Roomba and Hasimo move in a semi-autonomous or totally autonomous way.
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